BUSINESS INTERNATIONAL OCTOBEP 1394 Mipcom Issue

Home , Bop TV, BRB Internacional, Carnival Films, Circus of the Stars, Dead at 21, Dubai 33

TELEVISION etv BUSINESS INTERNATIONAL OCTOBEP 1394 Mipcom Issue

EXPERIENCE OUR A_L-NEW MULTIWEDIA DISCOVERY C:LMINICATIONS VIDEO WALL ANC CD-ROM ARCADE. TL TH.

TEXAS MODELS, INC. SPELLING PREMIERE NETWORK: HEA1AEN HELP US ROB N'S HOODS MADMAN OF THE PEOPLE BEVERLY HILLS, 90210 MELFOSE PLACE BUFKES LAW STEPHEN K NG S THE STAND THE VERNCN JOHNS STORY MOMEN-OUS EVENTS: RUSSIA IN THE 90'S AFI _IFETIME ACHIEVEMENT AWARDS PRECIOUS VICTIMS THE FORGET-INE-QT MURDERS GREEN DOLPHIN BEAT LOVE ON THE RUN JANE S HOUSE SIDNEY SHELDON'S A STRANGER IN THE MIRROR WINNETKA ROAD TERROR 3N TRACK 9 POPE JOHN PAUL II DAVID LYNCH S FOTEL ROOM BACK TO THE STREETS OF SAN FRANCISCO TV/IN PEAKS DYNASTY: THE REUNION LAND OF THE LOST THE KROFT LIBRARY DALLAS BARNAITY J3NES MONSTERS ALL MY CHILDREN ONE LIFE TO LIVE GENERAL HOSPITAL LITTLE HOUSE CN THE PRAIRIE THE LOLE BOAT HIGHWAY TO hEAVEN STREETS OF SAN FRANCISCO ABC PICTURES SELZNICK CLASSICS II%INI SI IrMN

WORLDVISION A UNIT OF SPELLING EJTERTAINMENT INC. The World's Leading Distributor for Independent Teleuis on Producers New York. Los Angeles, Chicago, Man a, London. Paris, Tokyo, Sydney, Toronto, Rio de Ja-eirc. Munich, Rome OverModernaSOUTHStialfTLAHighly group 600 successfulof dayPACIFIC half-hour talented drama drama PICTURESyoungepisodesfor the series people `90s available. from LTDin working the GRUNDYbased tradition in on an the ofemergencyWORLDWIDE livesNEIGHBOURS. and clinic. loves and of STREET powerfulStreetwiseCRIMINAL courtroom crime comes drama.,IttSTOT: to life Produced in this by the26Christ."Chapman,"Phoenix," award x 60 mins.-winning responsible and executive team whofor producer"The made Brides Penny of dramaOneOverNFAKHROURN of series. the2000 world's 23Everyone -minute most lovesepisodes. popular our andNEIGHBOURS! enduring

KED 6792 3,1 24weIn responsex created 30 mins. anto theall newoverwhelming children's adventuresuccess of seriesMISSION: packed TOP with SECRET, action and drama. Uniting Nations Through Entertainment

United States Urited Kingdom France Germany Ireland Italy Spain Portugal Denmark Belgium Australia New Zealand -;:.;4,ND A. WORLD LEADER IN GAME SHOWS Finland 77 hit game shows available from arounithe world includingSMALL TALK, MAN 0 MAN, Luxembourg POT OF GOLD,EVERYBODY'S EQUALind SALE OF THE CENTURY. The Netherlands Chile Singapore SEE US AT STAND #04.09 OR ON BOARD THE ADVENTUS

At MIPCOM contact: Ian Bradley Drama Jim Henry International Dist. GRUNDY WORLDWIDE Andrew Brooke tight Entertainment /1.928_894- +4. i / r q) 1994 .3rurhty Wnridw deLitnitffl. Al: Right, Rese.med. Reputations. , The famous, :pit the infamous and the misunderstood.

In a new and continuing series of 50- and 60 -minute programmes, Reputations reappraises thelives and influence of famous characters from recent history. The first four programmes profile Aristotle Onassis, Lavrentia Beria, Field Marshal Montgomery and General Eisenhower, and Albert Schweitzer.

MIPCOM STAND 17.01/17.08.

WORLDWIDE TELEVISION TBI

TBI CONTENTS

34 NETWORKS DEPARTMENTS

Bet The House Monitor Is gambling the killer app for interactive tv? Channel operators in America think so. It's easy to see why. RTVE Calls For Cash 14 Gambling rakes in $340 billion a year in the U.S. TBI profiles the coming wave of services that will bring Japanese Chase Asian Sales 15 the casino into the living room. New Bosses, Same Rai Story 15

Tv Crowds Rendez-vous 16 44 COMPANIES Cartoon Animates Market 20 Neighbours German States Put Brake On 22 Bucharest Gets A New Station 24 To The World Fininvest Aids Turkish Channel 24 No one has capitalized on the international demand for high volume production better than Reg Grundy. He's been Licenses Delayed In Taiwan 26 selling soaps and games for decades, and pioneered the production of versions in local markets. ABC Is Very Conflicted 26

Info Channel Faces Cuts 28

50 SOUTH AFRICA Israeli Board Backs Fund 28 SVC Firms Up Re -launch Plans 30 Black And White, In Color EDITOR'S NOTE Don't Laugh Now 10 Dramatic changes in South African society have brought demands for change in the tv sector. A new chief executive at the South African Broadcasting Corp. inherited a PERSPECTIVE divided organization and a government inquiry into how the industry should be structured. TV Is Not A Desk Job 12 COMMENT 60 ADVERTISING Political Attitudes And Profits 32 ADVERTISING

Who's Ever Got The Gold The Value Of Ratings 17U Barter and sponsorship are ways advertisers - who pay television's bills in the first DATA place - can gain control over programming. As subscription -driven channels pull the business away from their influence, advertisers are stepping up their involvement in What The Consumer Wants 172 bartered and sponsored programs. 60 As Easy As ASP HARD TECH 66 This Ad Brought To You By... CD -Rom Growth Off Line 176

Television Business International October 1994 5 CONTENTS

73 FOCUS: SPORT The Games Networks Play

Sports rights are a holy grail for every broadcaster. Nothing can boost audience figures - and network image - like exclusive coverage of theOlympics or the World Cup. Sport's cache creates a strange market. Prices can soar out of hand for top product. It's easy to know what the big events are. But what works beyond the top tier competitions? And how do cable and satellite sports services fit in? 73 World Of Sport And Money 80 Host To Nations 84 Thinking In Twos

88 TBI PROGRAMMING SURVEY Eastern Approaches

New channels are signing on in the former Iron Curtain countries almost one a month. They allneed programming and are quickly becoming customers for the world's distributors. In our exclusive survey, we find out how muchthey're spending, what they're buying and whether they're co -producing.

95 MARKET INTELLIGENCE TBI's Guide To Mipcom

Our exclusive guide to Mipcom features everything market attendees need to make their stay in Cannes profitable, including key market news, product listings, a contact directory and the TIM global guide to program pricing. 96 TBI Global Program Price Guide 98 Market News and Mipcom Briefs 126 Contact Directory 132 Mipcom Product Listings

152 COMPANIES 158 CO -PRODUCTION 166 COMMENTARY Robo-Launch Baltic States Public Defense

Rysher Entertainment has set records in Thomas Dodd has spent six months trav- ZDF executive Stephan Ktirten still three year's time. A U.S. syndicator with elling around the Baltics in search of co- believes in his network's public service one off -network show when it started, production deals. He outlines a recipe mission. But to achieve it, he says, the it's moved into first -run production, for putting projects together in places broadcaster needs room to maneuver. international distribution and feature with limited experience and less money. filmmaking.

Television Business International October 1994 6 From the team which grew up with children's television, comes a catalogue designed to capture the imaginations of kids world-wide.

From animation, to pre-school, educational and children's drama programming, HIT is it for kids.

MIPCOM Stand No. 02:19

COMinGATTRaCTiON

TM NICK JR® t4I ckTooNS Preschool Programs AAAHH!!! REAL MONSTERS"" ALLEGRA'S WINDOW'" Under the dump in the Monster Meet Allegra. a little girl puppet. Academy. Ickis. Krumm and Her friends at home and in day- Oblina learn how to scare care help her face the challenges humans. Frightfully funny! of being three with imagination! GULLAH GULLAH ISLAND"' GAME SHOWS Natalie and Ron Daise and their LEGENDS OF kids welcome audiences into their THE HIDDEN TEMPLE"' island home to share songs. solve Welcome to Olmec's Temple. problems and enjoy being together. where kids go on a quest for legendary artifacts!

LIVE ACTION GLOBAL GUTS'" MY BROTHER & ME"" Kids from around the world Here's an entertaining look at life compete in larger -than -life through the eyes of Dee Dee and athletic events in an exciting Alfie, two mischievous brothers Olympic atmosphere. in suburban North Carolina. The action never stops!

CONTACT NICKELODEON INTERNATIONAL PROGRAM SALES.PHONE:1.212-258-7940 FAX: 1-212-258-7938 MIPCOM BOOTH 09.13. ©Nickelodeon 1994. All rights reserved. NICKELODEON. NICK JR. and the Nickelodeon titles. logos and characters are trademarks of NICKELODEON. a programming service of ViacomInternational Inc. EDITOR'S NOTE

TELEVISIONM BUSINESS TBIINTERNATIONAL Don't Laugh Now Publisher Paul Nicholson

EditorRichZahradnik Satire is meant as a warning, a literary fence marking off bad ideas, bad Deputy Editor Tim Westcott plans, bad business. The satirist describes a situation in such extreme Associate Editor Sarah Walker terms as to make the rest of us laugh and generally avoid the behavior described. Sometimes the satirist has to attack what's already gone on, but Contributing Editors often as not, can extrapolate the way things are at present in the hope of Barry Flynn, Toby Syfret, warning people off of a terrible future. This approach has worked for cen- Jean -Luc Renaud, Chris Dziadul, Barbara Bliss Osbom (U.S,) turies. Until the tv industry came along, that is. With the tv industry, if you write a bit of satire, you might as well put it in the form of a business plan, Editorial Assistant\larie Beardmore because someone is going to think it a perfectly reasonable idea and go off Director of SalesSally -Anne Wilse and do it. "We are in great haste to conduct a magnetic telegraph from Maine to Publishing Sales Co-ordinator Caroline Haybyme Texas; but Maine and Texas, it may be, have nothing important to commu- nicate," Henry David Thoreau wrote in the last century. "We are eager to European Sales Manager tunnel under the Atlantic and bring the old world some weeks nearer to the Helen Stredder new; but perchance the first news that will leak through into the broad flap- Sales Representative ping American ear will be that Princess Adelaide has the whooping cough." David Field ( Australasia) Would it shock Thoreau to hear we're going to have 500 channels to carry Art Editor/Business Publications Princess Adelaide's cough, all in crystalline, digital sound? Robert Altman's Matthew Humberstone film The Player - satire and parody throughout - contains a hilarious scene DesignerMarie Calvert in which a studio executive proposes getting rid of the scriptwriters. The studio would clip newspapers instead, turning the stories into movies and ProductionDebbie Williams saving a whole lot on the writing. The other day I read that Kensington Managing Director, Films and Television plans to use the database of its parent, Britain's Associ- 21st Century PublishingNick Snow ated Newspapers, to come up with tv movies. A deputy editor at one of Correspondents: Argentina Mike Galetto Associated's newspapers is even splitting his time between the editor's desk Australia Liz Fell; Brazil Mac Margolis; Canada Karen Murray; Denmark Thomas and a job as Kensington's director of drama. There was no hint the Kens- Dodd; China Ma Yuanhe; Finland Eddie ington story was anything but a serious business announcement. Hawkins; France Serge Siritzky; Germany Klaus Linke, Jack Kindred; Greece I commit the sin of pride by putting myself in the same company with Stylianos Papathanassopoulos; Hong Thoreau and Altman, but do it only to prove the point. In May, trying to be Kong Owen Hughes; Hungary Len Scott; India Asoka Raina; Ireland Fergal funny, I wrote in this space that a cable network I wanted to start was The Ringrose; Israel Barry Chamish; Italy Cancellation Channel. It would be home to all those series that never got a Cecilia Zecchinelli; Japan Mark Schilling; Kenya Kazunga Katana; Netherlands chance, and because of that, would come very cheap. You guessed it. One Dick Versteeg; New Zealand Vicki Hyde: European country, at least, is going to get a cancellation channel. TBI's sis- Nigeria Titus Ogunwale; Portugal Eduardo Cintra Torres; South Africa ter publication, Cable & Satellite Express, recently reported the program- Dezi Rorich; Spain Justin Webster; ming strategy at TV4 Sweden's new satellite service: "The new channel will Sweden Goran Sellgren; Turkey Serhan Yarar; Serbia Branka Otashevich be a somewhat low-cost operation relying on bought -in programs... The sta- U.K. (Editorial and Advertising) tion believes it can buy up American series which are cancelled a short time 531-533King's Road LondonSW10 OTZ into their run." Satire has always been a difficult game. The satirist doesn't Tel: (071) 352 3211 Fax: (071) 352 4883 or (071) 352 9657 get paid well, is often misunderstood and has few friends. If you've written anything satirical about tv recently, my advice is to attach a bunch of spread Australia (Advertising) sheets and send it out to some company's head of business development. Tel: (02) 439 4730 Fax: (02) 439 3103 You may get to run a channel. Or at least be offered a consulting deal. TBI is published monthly except January and August. 10 issues (ISSN 0953-68411 by Television Business intemahonal. a 21st Century Publishing company.TBI is available by subscription only at an annual subscriptionpriceof 150 Untted King. corn, US$102 Europe and USg89 USA USS110 Outside Europe including air speed dellycey. Send address changes to: TBI, 531-532 Kings Road, London SW10 OT2.0 All contents copyright 21st Century Publishing Printed in England by Headley Brothels Ltd Ashford Kent. Reproduction by Graphic Ideas Studds. 1.11 Bathes Street. London N1 6DL U.S.A. POSTMASTERS: Send address changes to Television Business International. Publications Expediting. Inc., 200 Meacham Ave.. Elmont. N.Y. 11003. Air height and mailing In the U.S.A. by Publications Expediting. Inc.. 200 Meacham Ave.. hlmont, N.Y. 11003. Second class postage paid at Jamaica. N.Y. 11431. ecS The Editor

Television Business International October 1994 10 his season, once again, CII Iis a leading supplier of programming, offering an unbeatable line- up of poignant dramas; exciting action -adventures; cutting -edge comedies; top -rated daytime serials; a multi -award -winning educational series; and a talk - show for today's generation... not to trienlion our library of over 25,000 hours of television and six decades of the world's favorite

programming needs are, the choice is easy when you start at the top!

COLUMBIA TRISTAR

INTERNATIONAL TELEVISION A TALK SHOW FOR TODAY'S GENERATION PERSPECTIVE NEW YORK

Quite a few years ago, when for rea- sons unknown the old CBS brought in a management consulting firm to study its organization and key personnel, I asked one of the examiners what previ-The TV Business ous experience his company had had in the broadcast field. Absolutely none, he said defiantly. "What we do for CBS is no different from the job we just did for a steel desk com-Is Not A Desk Job pany. One business is like any other." The statement rocked me. Could it be that, when stripped down to business fundamentals, mass media which deal with news, entertainment and public affairs, and which influence our national ly, first what they regarded as fat and beliefs and values, are nothing so much then what was clearly muscle. as kith and kin to the marketers of office Good businessmen know when it's furniture? time to get out, and the present is oppor- One business is like any other. I tune for an exit because it's like selling heard that line again more recently from real estate at the top of the market. Net- the fellow who was put in charge of the work business is booming again, adver- publishing company I was involved with. tising sales are approaching record lev- He knew nothing about publishing but els, and with the elimination of the FCC's everything about business, and couldn't financial interest rules next year, the net- be more comfortable then when keeping works stand to become the biggest pro- his own counsel. ducers and syndicators of programming Here's how the two stories ended. At before long. CBS, the consulting firm's prescription Most of all there are suitors in good was a bizarre new managerial structure supply. No deals are on the table as of that proved totally unworkable and took this writing, but it's known that such the company years to untangle and BY LES BROWN Hollywood studios as Warner Bros, recover from. As for the publishing com- Paramount (now under the wing of Via - pany, it fell through the confident hands corn) and Disney would relish owning a of the self-proclaimed business genius CBS lost a good deal more, besides:major network if only to ensure the and sank like a stone. the popular National Football League future of their television production. These episodes come to mind amidpackage, a number of long-time station Ted Turner, who has often expressed reports that two of the major networksaffiliates and a shot at launching a newhis desire to own a network, will surely are up for sale again. Both werenational cable channel like the otherbe in the picture. Barry Diller, the former acquired in 1986 by superstars of thethree networks. studio boss and QVC chairman who business world: CBS by real estate Such missteps happen when thecame close this year to heading CBS, tycoon Laurence Tisch and NBC byindustrial business mentality is turnedalso has the burning desire and the abili- renowned industrialist Jack Welch, chair- loose on media companies that grow inty to raise whatever cash it takes And man of General Electric. the soil of popular culture, public servicethen there is cable baron John Malone of The network companies were almostand journalistic derring-do. For all theirTCI, who was in Diller's camp for the immediately remolded, each adapting to redoubtable astuteness in running theiraborted CBS deal. the corporate culture of the new parent large corporations, Welch and Tisch lack What all these contenders have in and operating in the business style dic-both the requisite impresario instinctscommon is a healthy knowledge of the tated by the chairman. and the stomach for a business that has entertainment/information business. And here's what came of all that busi-aspects of gaming - swings of fortuneThey know it cannot be budgeted with ness savvy: NBC, which had a look onthat hinge on creativity and such unpre- accurate revenue forecasts for the next first place when GE bought it, soondictable factors as changing public tastes. fiscal year, because it is a business that plunged into third, where it languishes In treating television as a business likealways depends on hits, and no one in still, while CBS lost the aura it had culti- any other, Welch and Tisch viewed sea-show business has ever been able to vated for more than half a century as the soned personnel as a cost rather than aspredict what will hit the jackpot. class of the field. a corporate asset. They cut staff zealous - Whichever of these companies and individuals wind up owning the networks, American television is bound to Good businessmen know when it'sbe the better for it. This is because NBC and CBS will pass to people who are time to get out, and the present iscreatures of the tv business, steeped in it and tolerant of its vagaries. And I'd be opportune because it's like selling willing to bet that Turner, Diller and the others would be terrible at running a real estate at the top of the marketsteel desk company. 01

Television Business International October 1994 12 From The Producers of KNOTS LANDING and HOMEFRONT

S 1=t F:t 1 NI G 0 0 NI 1\11

SUSPENSE.INTRIGUE.RON'ANCE, BETRAYAL.

16 x 1 HOUR SERIES

-.-,1S.94 ITC. AS eights reserved ITC

12711 Ventura boulevard 115 E. 57th Street Academy House, 161 167 Oxford Street Studio City, CA 91604 New York, New York 10022 London WI R HA, England (818) 760-2110 (212) 371-6660 (071) 434-3000 FAX: (818) 506-8189 TEIEX: 9104992182 FAX: (212) 308-6713 TELEX: 62618 FAX: O11) 437-437) TELEX: 261807 TBI MONITOR

the problem of the double financing of public SPAIN television, and as a result, the unfair competition which the present system imposed on private television." RIVE Calls For "This gives hope to the whole of Spanish television," said Jose Antonio Ovies, a spokesman for Telecinco. Telecinco has recently announced a cut in commercials in primetime as viewers are More State Cash clearly becoming jaded by breaks averaging 13 minutes. The news is especially welcome for Asensio as Pubcaster to reduce advertising he has been searching for a buyer of the 25% and demands $907 million subsidy stake in his company owned by the beleaguered bank, Banesto. Asensio had publicly complained writing had been on the wall for a long time of the disastrous state of the advertising market Thein Spain: something had to be done to preventwhere discounts of 60% for commercials have both public and private networks spiralling become the norm due to excessive competition. toward financial ruin. But itstill came as a sur- Garcia Candau made this point when he said prise. the new plan "would enable a redefinition of the Radio Television Espanola (RIVE), the state- Spanish advertising market and give it greater owned broadcaster, will reduce the revenue from equilibrium." Of the $907 million he is asking the advertising by 25% in government for, $705 million is destined to cover 1995 and simultane-the expected losses for 1995, and $202 ously demand a statemillion for running costs. Since RTVE's debts subsidy of $907 mil-have mushroomed to more than $1.5 billion,it lion, four times bigger has been obvious that the corporation was veer- than that of 1994. Jordi ing out of control. The $705 million will simply .1" Garcia Candau, the be enough to stop its debts growing again. The director general who delay in facing up to the problem has been pure- wasappointedto ly political. restructure RTVE after The politically -appointed board of RTVE has it lost its monopoly in finally come to a sufficient agreement to back 1989, has made it clear Garcia Candau's proposal, which means it will in the past he wanted almost certainly be approved by parliament. Only more, not less state the Partido Popular (PP), the center -right opposi- control of the public tion party currently well ahead of the government company. By limiting in the polls, was against. It alleges that the move advertising revenue, will not halt the financial deterioration of RTVE. RTVE is following theAccording to one of the PP's representatives on norm in most Euro- the RTVE board, by the end of 1995 RTVE will be pean markets, where nursing a cumulative loss of $6.2 billion. state channels have The PP has constantly attacked RTVE's method mixed funding. of financing itself, until 1993, totally from adver- "This is a positive tising. The 25% limit releases the pressure on the piece of news which advertising market in the short term and gives we should have had Garcia Candau a far better chance of giving RTVE before," said Antonio a less commercial character, but in the highly Asensio, president of polticized world of Spanish television, it is unlike- the private channel, ly to be the last word. Antena 3 Television. "It Candau: Redefining Spanish television was time to face up to by Justin Webster - BARCELONA

Television Business International October 1994 14 MONITOR

JAPAN From October, Fuji will supply Star TV with dramas, each hour-long episode costing from $3,000 to $6,000. Also, following the recent lifting of restraints on the import of Japanese tv programs Asian Market Offers into Taiwan, Fuji TV signed a basic agreement with terrestrial station Taiwan Television Enter- prise to fill a one -hour weekly slot. Other networks are also getting in on the Tai- Sales Potential wanese market. This spring TV Tokyo began supplying Asa-yan Downtown Fashion Junkie, a fash- Networks are reluctant to launch ion and trend information program, to Taiwanese cable tv. Also, NTV recently concluded an agree- services into Asia, but shows sell ment to provide 34 games of the Yomiuri Giants baseball team to a Taiwanese terrestrial station. Asian tv satellite market is booming, with TBS, which is known in the Japanese industry Thenew channels crowding the airwaves and more as a drama powerhouse, is advancing on several scheduled for launch in the coming years, but the fronts. The network recently concluded a deal shortage of programming is severe. Japanese net- with Chinese cable tv for 58 episodes of its popu- works, however, have been reluctant to fillit; lar Mr Kinpachi, Teacher of Class B series and is while other foreign broadcasters rush into thecurrently negotiating through a third party to sell Asia fray with new international services, the dramas to Vietnam state television. In Taiwan, Japanese have been conspicuous by their TBS is supplying most of the dramas it produces absence. to cable and terrestrial stations. "These dramas Until recently the major reason was regulatory; don't sell in the U.S. and Europe, but Asian audi- Japanese broadcasting law placed strict limits on ences are more accepting of them because they cross -border broadcasts. In June, however, the are familiar with the characters' racial characteris- ministry of posts and telecommunications submit- tics and cultural background," said a spokesman ted a revision of this law. By the end of year for TBS' program sales department. Japanese networks should be free to compete on The total Asian market for Japanese programs equal terms with the likes of BBC, CNN and CBS. supplied by the commercial network is still small The five commercial networks, however, have - from $2.1 million to $3 million annually, but it no plans to join the battle. Next year common has more than doubled compared with last year. carrier Japan Satellite System will launch a com- "We're looking for sales to double or even triple," munications satellite whose footprint will cover said the TBS spokesman. "Southeast Asia espe- the Asia and Pacific areas, but according to com- cially will be a very important market for us in pany officials, no commercial network has the years to come." expressed interest in leasing a transponder. One reason for network apathy is the difficulty by Mark Schilling - JAPAN of finding sponsors for overseas broadcasts in a lingering recession. Another is a perceived lack of demand in target markets. Yet another reason is ITALY the potential for diplomatic friction. Asian countries are still sensitive to the threat of a Japanese "cultural invasion" such broadcasts might pose. New Rai Bosses After NHK began regular BS broadcasts in 1989, the South Korean government complained the signals were spilling over into Korean territory -a violation, it claimed, of the long-standing prohibi- In Same Old Story tion against the import of Japanese tv programs, films and music. Also, Asian countries with strict controls over Changes at state broadcaster their own broadcasters might complain about the increase government influence high level of sex and violence in Japanese shows, especially those aimed at children. Ironically, Japanese programs are more popu- hoever believed that Italy's prime minister Sil- lar than ever with Asian audiences - and Asian v to oBerlusconi could somehow have avoided broadcasters are rushing to buy them. Although the conflict of interest, and steered clear of leg- Japanese animation has long received a warm islative issues affecting tv would have once again reception in the region, the five commercial net- been disappointed last month. As were those works are now successfully marketing other pro- who hoped for an end to the old ways where gram genres as well. parties shared out influence over the three Rai Among the most successful is Fuji TV, whichnetworks. The right-wing coalition government recently concluded an output deal with Star TV led by the media tycoon turned politician staged worth $900,000 - the first and largest such agree- a new and worrying coup d'etat against state ment ever signed by a Japanese broadcaster. broadcaster Rai, which offers the only serious

Television Business International October 1994 15 MONITOR

opposition to the three channels operated by bringing together some of those who have pro- NINE CHANGES Berlusconi's Fininvest group. jects with some of those who'd like to invest in HORSES The government, which came into office lastproduction. How far Rendez-vous can get beyond April, replaced the directors of the pubcaster's talking shop will be the measure of whether this Australia's leading com- national channels and the chiefs of their news is EU Media Program money well spent. mercial networks have programming with journalists and executives The atmosphere was quiet and low-key - a joined a multimedia con- close to the coalition parties. Some are executives long way from the hurly-burly of a market in sortium to build a second of Fininvest or are closely linked to Berlusconi'sCannes - and allowed those with what might be broadband network that Forza Italia party. good ideas but without big names to get some will deliver integrated tele- The professional standing of most of the attention. Euro Aim had built a maze of tiny cur- phony and tv services. newly -appointed executives is not considered to tained meeting rooms in one of the buildings at Known as Optus Vision, be very high in the tv industry. Furthermore the the sprawling film studio outside Berlin. Across the consortium has attract- ousted executives, who still had two years of the way, a tented cafe area hosted informal meet- ed four powerful partners: their contracts to run, were doing a good job: Rai ings that probably outnumbered those scheduled Nine Network Australia audiences were growing. for the cubicles. Color tags told whether a partici- (20%), the Seven Network Many observers in the tv and advertising busi- pant was a producer with a project or a financier (15%), Continental Cablevi- ness allege that the motive for appointing what with something to offer - cash, facilities, loans. sion of the U.S. (25%) and they deem to be second-rate, government -sympa- Education plays a big role at this event. At one the telephonecarrier thizing executives to crucial posts within Rai is table in the cafe area, London literary agent Julian Optus Communications aimed at reducing the pubcaster's competitive-Friedmann, a sort of Euro Aim tutor, critiqued (35%). Speaking at the ness. Even unintentionally, they might follow the Belgian producer Arnaud Colin's pitch for the fea- launch, Nine chairman wrong programming strategy to the detriment ofture The Park. Colin, in his submission to Euro Bruce Gyngell said Nine's Rai's ratings and ad revenues. Fininvest, Berlus- Aim, said: "The Park is the story about the end- commitment to Optus coni's debt -burdened empire, would be the main less search of human longing and wishes, which Vision was a"logical beneficiary. are a million years old. The Park is a drama on extension" of a previous The Rai move provoked an immediate storm contemporary life, its genre on the border decision to take equity in of protest within the country. The left-wing and between the tragicomedy and thriller." Optus and would deliver center parties protested and demanded the resig- The pitch wasn't working for Friedmann at all. "considerable experience nation of the Rai board, which technically "That's the kind of intellectual indulgence that in the programming and appointed the new directors. Rai journalists went filmmakers, particularly because they're in the production areas." Nine's on strike for 24 hours. A group of over 50 mem-business of illusions, like to do," Friedmann told proposed stake in Optus bers of parliament called a national demonstra- the producer. Make the pitch real, he advised, tell triggered the break-up of tion against the government's media policy, to be buyers who the film is about, what that person another powerful pay-tv held at the end of September. wants and how they try and get it. consortium whose mem- One of the three ruling parties, the Northern Later Friedmann could be found trying to track bers included the three League, also attacked the decision: it did not get down a well-known actor's private address so networks, News Corp. and a single representative in the new Rai manage- another producer could send him a script. Ren- Telstra, the national carri- ment. After the league threatened to torpedo the dez-vouz is built to provide an eclectic mix of er. News Corp. is left with Rai appointments, it struck a deal in which it was advice, schmoozing and, Euro Aim hopes, deal - the option of entering the promised control of one of the networks. making. pay market through Tel- The event is more film than tv-oriented. Offi- stra's competing cable by Cecilia Zecchinelli - MILAN cials believe their separate Euro Aim Screenings system or partnering with provide the kind of specialized market Europe's Australis, whose main MARKETS small tv producers need and so the Rendez-vous shareholder is Tele-Com- is targetted at film. This year's project book con- munications Inc.Until tained 14 television projects - series or TVMs - Optus Vision appeared, against 51 feature films. That said, tv executives Australis was leading the Rendez-vous Attracts are putting Rendez-vouz on their calendars. race with access to nation- Twenty-eight attended this year, double the num- al satellite distribution, ber in 1993, with eight of those from the UK, and the most microwave seven from Germany and five from France. Five frequencies and capacity A Crowd From TV of the UK's eight were from the BBC, which on Telstra's cables. With attended for the first time; Barbara Benedek, head analysts predicting three Broadcasters are using the event of co -productions, lead the delegation. As always, competing pay-tv operators when the BBC decides to go somewhere, it goes won't survive, the battle to scout for projects and producers in numbers. Meridian Broadcasting, ZDF Enter- shifted to Hollywood at prises, TF1, Rai and Canal Plus were also on press time, where Aus- Euro Aim's Rendez-vous '94, in its third incarna- hand. tralis was trying to sign Ltion and held for the first time at the Babels- On the sell side, some experienced tv produc- exclusive rights to movies. berg Studios in September, was never going to ers were shopping projects one would expect to solve all the problems inherent in international tv find at Mipcom. Malcolm Craddock of Picture co -production. The seminar, institution or person Palace Films (Sharpe's Rifles), backed by co -pro- that can solve all of co -production's problems ducer Meridian Broadcasting, brought Somebody doesn't yet exist on this planet. And may never. To Love, a drama about four au pairs from around Euro Aim, nonetheless, tries to contribute by the world who work "in a leafy London suburb."

TIMM Mints litemlisol Weber UN SABAN INTERNATIONAL Presents

VR TROOPERS 65 HALF-HOUR EPISODES AT MIPCOM SABAN STAND 21.12 23.09 INTERNNFION,k1, and 4199.4 SaanMI rights terved. Saban s VR troopers and all togas Thafacter orsoss and distinenve Ithenmes thereof en ...cytmark, ror toteli,enment Inct-tral 5,7nto ittmt oval NV INDEPENDE

IZNOGOUIY X -.MEN® CREEPY CRAWLERS 26HALF-HOUR EPISODES OR 65HALF-HOUR EPISODES 26HALF-HOUF EPISODES 52 11 -MINUTE EPISODES

SABAN'S LITTLE MOUSE BUTTON NOSE' HONEYBEE HUTCH ON THE PRAIRIE 26HALF-HCUR EPISODES 65HALF-HOLR EPISODES 26HALF-HOUR EPISODES

MARVEL COMICS, X -MEN and all distinctive likenesses thereof are :raiemarli. of Marvel Entertainmere group Inc. aid are used with permission. CREE.Y CRP WLERS isa registered trademark of Toymax, Inc. BATTLETECH is a registered trademark of FASA Ccrporation 2N000UD, JIN JIB ANY -HE .ANDA PATROL. SPACE STRIKERS, SABAN'S LITTLE MOUSE ON THEPRAIRIE, BUTTON NOSE, HONEYBEE HUTCH, AND MIGHTY MORPHIN PCWER RA'-GERS are trademarks c 3abar Entertainment. Inc. end Saban International N.V. Al rights reserved LY MAJOR

" .

BATTLETECH JIN JIN AND SPACE STRIKERS 25 HALF-HOUR EPISODES THE PANDA PATROL 26 HALF-HOUR EliSODES 26 HALF-HOUR EPISODES

SABAN

It's easy to imagine Somebody To Love making funding, while 17 had garnered between 60% and NEWS UPS it to air, and the same could be said of two pro- 80% of the finance needed to go into production. ASIA HOLDING posed cop shows that sounded American, butThree of the most talked about were the 13x10 were actually French and German. Hamster Pro-minute pre-school series 64 Zoo Lane from UK News Corporation has ductions offered L Intouch able, a drama that fea- company Zoo Lane Productions, Belgium studio reportedly raised its hold- tures the brilliant inspector who loses his partner, Odec Kid Cartoon's 26x26 fantasy -detective series ing in Asia Today, the hold- quits the force and is then enticed back with the Carland Cross - a project that eschews the Euro- ing company for Hindi -lan- offer of total independence. The program's pean tradition of soft, action -light shows - and guage satellite channel Inspector Kleber bases himself at Marcel's old taxi French studio Ellipse's 26x26 minute series C'est Zee TV to 50%. The move garage, where he and Marcel can, of course, also Nous Les Artistes. The list was representative of further cements News practice their aikido. Studio Hamburg pitched Die general trends at the market, since the bulk of the Corp.'s relationship with Gang, about the head of special task force work- successful projects came from the UK, France and Zee Telefilms, the exclu- ing the Hamburg harbor and battling gangsters Belgium. sive program supplier for who threaten to "kill everything you love." Despite the success rate, the message voiced the two year -old Zee TV Of course, pitches like that leave Euro Aimby many of the broadcasters and financiers was channel. News Corp.'s caught between the usual rock and hard place. loud and clear: Europe has proved it has a talent Star TV, which operates Establishment projects from established compa- pool of animators, now itis time to develop a the satellite package of nies beg the question of what the program is real- commercial edge. which Zee TV is part, is ly needed for, but if it focuses on film and tv Some questioned the selection process, or lack )-Nt planning to launch three ideas at the very margins, nothing will get proof it, for entry into the forum. A project only channels tailored for the duced and the program will be branded a waste. needs a letter of recommendation from a broad- Indian subcontinent and After its third edition, Rendez-vous may be thus caster, not a commitment to finance. The process the Middle East: a new squeezed, but it has at least found a niche for does not take into account the saleability of a English -language pay itself as a different kind of place for producers show should it make it into production. movie channel, a pay-tv and backers to get together. And in a market driven by 30 -minute series, Hindi -language movie only 12 of the 63 projects fitted into this criteria; channel and an upscale, by Rich Zahradnik - BERLIN an additional 13 shows had episodes of 13 -min- free -to -air general enter- utes, while the rest were features, specials and tainment channel. Star is shorts. also splitting its Star Plus ANIMATION "We like to keep in mind the diversity of the free -to -air general enter- European channels," argued Corinne Jenart, sec- tainment service so as to retary general of Cartoon. "Each year we witness give it a more Indian fla- Cartoon Forum such a diversity of product it would be dangerous vor, in much the same way to limit productions to series of 26x26 minutes." that it has split its V Chan- The philosophy of Cartoon has always been to nel music service into a provide an alternative to the dominance of U.S., dual operation. The Animates Market and to a lesser extent, Japanese cartoons in the English -language movie European marketplace. As such, representatives channel was set to launch EU Media's event is driving deals, from these countries have not been allowed to on October 1, with both participate in the forum. Many broadcasters at this Hindi and Arabic subtitles. but needs to let in the Yanks year's event said this policy should be changed The Hindi -language pay so that U.S. companies can attend, if not to channel and the free -to -air Cartoon Forum, held in the Azores at the invest, at least to offer advice on the production Hindi entertainment ser- Theend of September this year, can no longer be of pilots, pitching, marketing, packaging and the vice will launch at the end regarded as a small event on the European tv cal- exploitation of ancillary rights. of this year. All of these endar. Attended by 500 moves come just a week executives from pro- before MTV Asia relaunch- duction studios, broad- es in India via retransmis- casters, video distribu- sion on Doordarshan and tors, major investment the likes of TNT and Car- groups, book publish- toon Network begin a ers and merchandising major regional marketing companies, the forum blitz. offered 63 pilot programs to 100 buyers and financiers, including PolyGram Video International, Hit Entertainment,Ufa, Ravensburger and TF1 Video. At the end of the event, 15 of the projects presented had been guaranteed full The Wrong Trousers: This year's Oscar winner was financed by European money

Television Business International October 1994 20 Wasserman 1 x 2 hours - An extraordinary family movie. Talia finds an abused dog inthe] backstreets of Tel Aviv. Then a magical Hhing happens - Wasserman, the dog, sings!

Sherwood's Travels 1 x 2 hours - The world of the international jet -set is the setting for this modern adventure. Cruise down the Italian riviera and discover the thief of the priceless church relic. Harlequin 4 x 2 hours - The world's renowned, best-sellirg romance novels ' now come to the screen with four made -for -television movies.| A heartfelt classic storyline. Call us to arrange an appointment or drop in at MIPCOM '94 in Cannes, October U F A 10th - 14th, booth G3.14, Phone +33/92 99 83 49. UFA Film- und Fernseh-GmbH,1Herrengraben 3, 20459 Hamburg, Phone +49 40/37677-170, F3:4 +49 40/37677-175

movies series mini-series animation documentary sports MONITOR

"Tv is about filling timeslots," said consultant ment," the DLM said. "Unco-ordinated approval ABN CHASES Neil Court. "Too much money is being spent on of new tv projects according to the 'greyhound INDIAN BUSINESS concepts with little commercial guidance. A pilot principle' would lead to a predatory competition should not be self indulgent; it is a way to get running contrary to standards of the interstate News service Asia Busi- people into a room to sell a series." media treaty." ness News (ABN) has The LfR authority in the state of North Rhine announced a distribution by Sarah Walker -PONTA DEL GADO Westphalia has five license applications to pro- deal in India with state cess, the BLM two more, and at least seven other broadcaster Doordarshan. GERMANY niche channels are in the pipeline. Most of these The pact, which will initially planned projects are specialized channels - see three half-hour seg- music, travel, weather, etc - or those with pro- ments of ABN broadcast gramming aimed at specific demographics and daily on the new Doordar- States Put Squeeze target groups such as elderly viewers. shan-3 TV network, began Undaunted, the Burda Verlag and the Andreas early this month, giving the Langescheidt group, both of them publishers, and ABN programs an audi- Pro 7, have applied to the Bavarian media author- ence of 12 million house- On New Channels ity BLM for a general interest channel license with holds in Bombay, Delhi, the working title Kabel plus. Madras and Calcutta. The Flood of German cable license Burda and Germany's number three commer- deal lifts the potential tv cial network were to have joined forces in setting sets tuned to ABN to 25 seekers unlikely to find carriage up the cable channel Kabel 2, planned as a recy- million. ABN is also talking cling outlet channel for Pro 7 and Kabelkanal. with some ofIndia's With Germany's cable system bursting at the But citing the interstate media treaty, the DLM 100,000 cable tv opera- TT seams, the directors of the 15 state medianoted cable niche services, as well as general tors. India is a particularly authorities (known as the DLM Directorate) have interest channels, are required to commission or important market for the ordered a temporary freeze on all license applica- produce their own product. "Consequently it is news service because of tions for new theme or niche channels. Moreover, questionable whether channels supported largely its 60 million English -lan- the DLM recommended the North Rhine West- by reruns or existing program resources can be guage speakers. The full phalia authority (LfR) hold back on its license licensed," the DLM said. 24 -hour ABNservice granted to the CLT-Disney Super RTL family But in switching from an offshoot channel to should be available in channel, even though the regulator recently gave Kabel plus, projected as a general interest chan- some key Indian markets the nod to the project. nel producing its own programming, the backers' by the end of the year. Because of the strain on the cable system, new application appears designed to comply with the According to ABN manag- tv projects "have no chance of achieving the tech- media regulations cited in the BLM statement. ing editor Christopher nical reach necessary for economic develop- If the LfR goes ahead with Super RTL, the Graves, ABN has also had authority would most likely have to discussions with "other bump off Kabelkanal, which is licensed entities in China," where in Bavaria, from the state's cable network the service already has in order to make room for the CLT-Dis- some terrestrial over -spill ney channel. In a tit -for -tat move, the coverage. In Hong Kong, Bavaria authority might scratch one of negotiations with Wharf the channels licensed in North Rhine Cable's Cable TV service Westphalia, to make way for Kabel plus, have broken down. or the Bauer-TeleMunchen TM3 family channel project. Media mogul Rupert Murdoch's entry into the German tv scene with his acquisition of a 49.9% state in the commercial channel Vox, appears to have been the catalyst behind the flood of license applications. News Corp has now been joined in the channel by Canal Plus, which took a 24.9% stake last month. But looking to the longer term, with digital compression and fiber-optic technology on the way, the applicants seem to feel it's time to act, in order not to be caught with the proverbial pants down in the coming electronic revolution. Futurist reports predict at least 100 cable and satellite channels in Germany by the end of the decade.

by Jack Kindred - MUNICH Murdoch: Found a friend in Canal Plus

Television Business International October 1994 22 ON TOP OF i ri 4.01111114 WORLD ountries ost Ce e

;...114110, Spanningcomprehensive the globe...this of its with39 kind. -part an investmentProduced series is the over in mr-4 excess 4 yea of US$ 5 million INTERNATIONAL BROADCAST NETWORK PRODUCTION DISTRIBUTION STOCK FOOTAGE MIPCOM STAND #1''Fax + 1 510Tel +1 510 866 92621121USA Tel:FaxUK + 44+ 44 81 81 742 995 2002 7871 MONITOR

ROMANIA advertising up for grabs. TVR's first channel HOLYLAND reaches 98% of the population and the second BAN 40%; with such coverage, TVR is likely to claim the lion's share of Romania's tv ad pie for some Michal Raphaeli-Kaduri, Bucharest Watches time to come. director of the government supervisory Cable Council, by Chris Dziadul - BUCHAREST has, for the first time, ordered the Israel Cable Another Local Station Television Association to remove a station from its Public broadcaster TVR still has a roster. The offending station is Middle East Televi- monopoly on national coverage Fininvest To Aid sion (METV), a Christian outlet based in Lebanon Domania's vibrant local television sector has wel- that reaches 70% of Israeli l\ comed a new station in capital city Bucharest. viewers. It's not the Chris- Owned by German/Romanian entrepreneur Mar-Turkish Channel tianity that's got Raphaeli- cel Avram and three other private individuals, Kaduri down,it'sthe Tele 7 ABC joined two other commercial broad- Italians and Americans lead foreign Hebrew. In June the sta- casters, Channel 31 and Antena 1, already on the tion started subtitling for- air. All three compete with two -channel public investment in private tv eign programs in Hebrew, network Televiziunea Romana (TVR). a clear infringement of According to Aliosa Storian, Tele 7 ABC's head -ininvest has signed an agreement with Turkish laws protecting Israeli out- of production, the new channel's start-up costs Iconglomerate Dogus Holding to supply techni- lets, said Raphaeli-Kaduri. will total something between $20 million and $30 cal and management know-how for its tv station METV's Israeli representa- million. Tele 7 offers viewers a mix of films, Kanal D. Another of Turkey's fledgling private tv tive, Mudi Peri, of the PR entertainment, social documentaries and music networks, Kanal 6, is in separate talks with a U.S. firm Teutza, has persuad- videos. Currently on air for around 12 hours consortium. ed the cable operators to daily, it will go round-the-clock by the end of the Dogus, the third biggest company in Turkey, delay removing the station year and increase its already high level of in-launched the channel at the end of last year in until its side is presented house production (53%) in the near future. partnership with local newspaper Milliyet. The in a legal hearing. The channel's five-year license allows it to deal is with four Fininvest companies: broadcast- Raphaeli-Kaduri has no broadcast nationally, butitonly reaches ing arm RTI, programming division Mediaset (for- choice but to accept the Bucharest because a terrestrial network wouldmerly Silvio Berlusconi Communications), ad delay but added, "The cost $500 million. sales operation Publitalia and Elettronica Industri- legal department of the Most of Romania's large population centers ale, which provides hardware and technical sup- Ministry of Communica- now have stations, following an explosion in port. tions has ruled against local tv over the past two years. They include Under a one-year contract, signed in Istanbul METV. It's true it wasn't Europa Nova, TVT 89 and TVT1 in the western last month, Fininvest will send a team of staff to represented at our discus- town of Timisoara, Soti Cable in the Black Sea Turkey to act as advisors. It has the option of sions, but our position is resort of Constanta, and Cinemar and Tele M in buying a 15% to 20% stake in Kanal D once the based firmly on national the northern cities of Baia Mare and Iasim. contract expires. rulings." All are able to compete with TVR on a local Sencar Toker, a London -based businessmen level, but only those in the capital pose any kind who arranged the deal, said Kanal D had diversi- of long-term threat to the public broadcaster. fied into the "media and leisure sector" last year Antena 1, which can be received in Bucharestand needed the Italians' experience to "do it and the nearby towns of Cimpina, Ploiesti, Tirgo- properly." Dogus bought out Millyet's sharehold- viste and Alexandria, is backed by Cyprus -based ing earlier this year. company Crescent, believed to have once been The founder of Kanal 6, Ahmet Ozal - son of closely linked to the Ceausescu regime. Crescent the former president of Turkey - is selling a hopes to acquire up to 40 more local licenses. majority interest in the channel so that he can Channel 31, owned by the Romanian company launch a career in politics. According to local Mediapro, transmits about 20 hours of CNN daily businessman Erol User, the three U.S. companies and aims to operate a 10 -city network by the end- one involved in film and the other two in tv - of 1995. All three Bucharest -based commercial will purchase a 31% stake in the broadcaster, with channels would like to beam their signals to the User himself owning 20% and Ozal retaining the whole of Romania by satellite. balance. Radu Florescu, the managing director of Over eight private channels have launched in Saatchi and Saatchi Advertising in Romania, said Turkey since the state monopoly was broken in those running the new commercial services are the late 1980s. In the summer ratings, Kanal 6 "very capable and know what they want to do," was running second to Show TV with a share of but "have their priorities mixed up" by wanting 15%, with Kanal D in sixth place behind ATV, instant financial returns. Interstar and state-owned TRT1. Even those based in Bucharest are unlikely to capture much of the $18 million in national tv by Serhan Yarar - TURKEY

Television Business International October 1994 24 rum all over eir favorite we discover on an re.

-111LLIRLN MA IAT110A/ 26 X 13' TONAL 27, rue 1F._ -rit-c-1-75116 Paris MONITOR

TAIWAN than 75% of Taiwan's three million tv households MTV'S ROEDY hooked to cable systems own two color tv sets RUNS THE WORLD with one generally tuned to a terrestrial station and the other to cable tv. Bill Roedy, head of MTV New Licenses Delayed Chang reckons that while 76% of Taiwanese Europe, has been named households own VCRs, that number is actually president of international dropping as cable tv penetration rises toward the for MTV Networks. In his 60% mark. There are approximately 5.3 million new position, Roedy, who But Cable Strong television homes in the island state which boasts will be based in London a population of 21 million. and New York, will be Survey of island state reveals that News programming is a particular draw in Tai- responsible for the man- wan because of its uncertain political position agement of the wholly - porn and news are staples of diet and the persistent tensions with mainland China. owned subsidiaries MTV Most people (almost 90% of viewing homes) will Europe, MTV Latino and Even as the Taiwanese government gears up to watch the terrestrial channels for news, but 70% the two Asian networks issue cable system operators with licenses in 52 of the population believes the terrestrials are due to launch at the end districts across the island, public debate includes biased towards the governing Kuomintang party. of the year, as well as talk of "cable slashing," piracy and the absolute"Just 0.7% think the terrestrials are very objec- overseeing MTV joint ven- necessity of carrying pornography in order to pre- tive," said Chang. tures M11/ Brazil and MTV vent customers from switching operators. That may be why TVBS plans to launch an all Japan. He will also explore The age of "consolidation and rapid maturity," news and information channel from Hong Kong the possibility of launching as described by government officials, would seem early next year. There is already an opposition MTV in Africa and Aus- to be some way off. party controlled 24 -hour news channel called The tralia, as well as head up "The underground economy in Taiwan contin- Truth Channel that reportedly attracts a significant the international expan- ues to be very powerful and we have to live with audience in certain parts of the country. sion of sister network VH- it," said a cable operator, who asked not to be 1, which launched in the named. "That brings its own problems, including by Simon Twiston-Davies - HONG KONG UK on September 30. such things as signal piracy and operators slashing each others' cables." The granting of the licenses - possibly five for AUSTRALIA each of the 52 franchise areas - could, however, be delayed. There is to be a general election in Taiwan in early December and the 15 -man scrutiny commit- The ABC's Of tee of license applications, which reports to the Legislative Yuan, or parliament, may find its hearings interrupted. Industry sources now say the operating licenses may not be granted until the Conflict Of Interest middle of 1995. Meanwhile, according to a series of eight detailed surveys of the Taiwanese television Pubcaster ABC is in trouble over its industry taken between April and August push into commercial services 1994, cable system operators believe that some 20% of subscribers would switch systems if adult movies were removed TheAustralian Broadcasting Corporation (ABC) from the schedules. Face-to-face inter- is reeling from allegations that "creeping com- views with subscribers indicated that 1% mercialism" has compromised its editorial inde- of them watched such material. pendence and public service charter. Squeezed ji It was recently revealed that Hong for public funds and barred from advertising or Kong's TVB Superstation service for sponsorship on domestic services, the ABC board wan has acquired the video and cable last month tried to stem mounting criticism with a N,distribution rights to the Playboy chan- limited inquiry. However, the federal parliament nel across the island. has now decided to conduct a broad public "Once the regulations have been for- investigation. mally put in place for cable operators in Accusations that commercial priorities are Taiwan, we will begin our Playboy cable damaging the ABC's core public service activities distribution," said Eric Lui, marketing manager have focused on three areas: the Australia Televi- for TVBS in Taiwan. Lui said the Playboy material sion (ATV) international satellite service, back- would probably be repackaged and aired on the door sponsorship of information programs and TVBS premium sports channel. plans to enter pay television. The surveys, undertaken by Dr Shuhua Chang The communications minister earlier this year of the department of mass communications at ordered a review of the financing of commercial- Tamgkang University, Taipei, showed that more ly -sponsored ATV. The service is beamed across Asia, and the ABC plans to use Asiasat next year Good sports: Playboy material to be repackaged for premium sports channel to extend the service's reach from Russia to the

Television Business International October 1994 26 hen MacBride akes the law nto his own hands, ou can be sure hat justice will e served.

PARA1166 MONITOR

southern tip of Australia. The minister's review knowledge" station that is supposed to use Arte's SAY HOORAY found that costs had ballooned to twice the ABC's frequencies during the day time, will get $41 mil- FOR... original estimates, and the channel was nowlion less than originally promised. The channel dependent on an internal line of credit. Further, will have to make up the funds by developing CLT, the Luxembourg - commercial revenues were below budget because synergies with Arte, the Franco-German cultural based commercial broad- ATV had failed to attract sufficient sponsorship or channel. Jean-Marie Cavada, the president of La casting company, has advertising during its 18 -month existence. Other Cinquieme, must now drastically reduce his pro- opened an office in Los concerns related to audience size and the amount duction program and turn to acquisitions. Angeles to handle acquisi- of management time and overseas travel devoted When it decided a year ago to launch La Cin- tions and co -productions in to the operation. quieme, the government promised the new entity the U.S. market. The office More controversial are charges the ABC's prac- would not take a share of the license fee that part is headed by Jean Stock, tice of co -producing information series with out- finances the existing public broadcasters. That's formerly responsible for side companies has enabled sponsors to effective- another promise Sarkozy has had to go back on. CLT tv operations. Accord- ly "buy stories" or receive favorable treatment. As a result, public broadcasters France 2 and ing to a CLT spokeswom- ABC management has strenuously defended France 3 will need to chase additional ad rev- an, the LA office will com- the integrity of outside production, arguing cor- enues to balance their budgets. The government plement the acquisition porate guidelines protect all programs from bla- gave France 2 a hand in that effort by lifting activities of the European tant or subtle commercial influence. restrictions on ad breaks in programs that run stations in which CLT is a However, much of the finance for these maga- before 8pm. The changes affect all but fiction shareholder, notably RTL zine -style features on subjects such as health, hol- programming. The lack of interruptions in shows in Germany and RTL4 in idays, housing, business and even science hashad been, until now, one of the big differences the Netherlands and will come from industry groups, companies and agen- between the public and private networks. look to buy rights for the cies who would appear to have a direct interest Still in all, France 2 and France 3 will have no channels in combination. in the program content. trouble reaching break even this year, and many Stock has been replaced An internal memo circulated last year by the see a privitization in the offing. The government by Ferd Kayser, in charge former head of ABC TV news and current affairs denies it, even though selling off France 2 could of CLT's German opera- invited management to consider how journalists be the only way for the government to bale out tions. could be expected "to rip into a tourist resort... or its finances. The very thought is worrisome to the the federal health authorities if, by doing so, they commercial broadcasters. France 2, without a threaten the future funding of the program and license fee, would have to more than double its their own jobs?" ad sales, creating a serious threat to TF1 and M6, A final focus for the parliamentary inquiry will the two private broadcasters. be the ABC's plans to enter pay-tv. The communications minister has already called for structura I by Serge Siritzky - PARIS separation of the pubcaster's free -to -air and commercial services. ISRAEL

by Liz Fell -SYDNEY imaizEmb Export Body Calls New Minister Chops For $50 Million Fund Productions would receive grants Grant To Info Channel from new funding operation Sarkozy must deal with too many The Israeli government's export institute has I issued a report recommending the creation of a networks and too little money $50 million fund to back co -productions. Under the plan, Israeli producers would sign up foreign partners and then receive matching funds from Nicolas Sarkozy, the man who replaced Alain the new fund. The local producers would be Carignon as French minister of communication required to come up with 25% of the budget for a over the summer, gave the impression of a man film or series. clear of vision and quick with decisions when he The report suggests the government put up gave his first speech about television and cable. $25 million and seek an additional $25 million He faces an ongoing public sector problem: from overseas banking and financial institutions. France has too many public channels and not Profits from the effort would first be returned to enough public money to support them. In keep- private investors and then recycled into the fund. ing with first impressions, he moved to address The program would be a broad -scale expan- the problem, announcing that La Cinquieme, "the sion of the already functioning Fund For The

Television Business International October 1994 28 UNAPIX INTERNATIONAL presents

ARC SMIT:-ESONIAN

- I / I_ ±'.

r I r'.11,

MIPCOM '94 MIP-AS STAND 05.01 STAND

,V; 15 VA^ Nuys Ur-m:L1717,..R1),SUITE 301, SHERMAN 0.41414; CAI IEORNIA 91403 U.S.A. TELEPHONE 818-784-3337 FAX: 818-84F -7?34 by SunWest Group, Inc. in association with Air--& S,wce S nithsonicin7Ma,-,;a:..-ine MONITOR

Encouragement of Israeli Films, which distributes go to air with a powerful 806 Mhz broadband FOR WHOM $3.3 million to local filmmakers annually. system capable of carrying 64, two-way, interac- THE BELL RINGS Industry and trade minister Micha Harish has tive channels. "But, of course, we won't start out not jumped to enact the report's recommenda-with that number of channels. We will be very Spain's much -delayed, tions. So far, he has earmarked a very modest conservative and see what the market really much -redrafted cable law, $50,000 to pay the expenses of an Israeli entry at wants," he said. which is likely to be pre- the next Cannes Film Festival. Nonetheless, Har- The initial 30 -plus programming line-up will sented to parliament some ish has committed himself to the report's view carry all three existing SCV channels as well as time before Christmas, is that tv programming should be considered an neighbouring Malaysia's three channels. expected to give Telefoni- industry and thus eligible for government back- "This will then be enhanced by a large number ca, the state-controlled ing. He also accepts the idea that with subsidized of international satellite services," said Coleman. telephone operator, a free exposure, Israel could become a desired destina- Almost certain to be included is the newly - hand in the form of a tion for foreign location shooting. The new fund announced, commercially driven, 24 -hour SBC national license. TelefOni- could be started up sometime in 1995, though its satellite news and entertainment channel which ca has made no bones size and impact will be determined by how much should be launched sometime in 1995 from an as about wanting to get into money can be raised abroad. yet unnamed platform. the cable business which, Among the services on Coleman's wish list of it is estimated, will soak by Barry Chamish -TEL AVIV possible programmers are Disney, BBC World up investments of Pts Service TV, TVBS of Hong Kong, The Discovery 700bn ($5.4billion) in Channel, MTV Asia or Star TV's [V] Channel, The infrastructure over the next SINGAPORE Travel Channel, Nickelodeon and The Family five to seven years. Private Channel. In Singapore's multi-lingual society, with cable operators, however, the official languages of English, Mandarin, Malay who have already passed SVC Firms Up and Tamil, several services will be allocated to some 300,000 of the total the major ethnic groups. 11 millionavailable A "City TV" channel, comprising local sports, homes, are observing the local music and culture catering to special groups government's strategy with Re -launch Plans such as the elderly, will be a part of the initial horror. Telefonica has also mix. To enhance the attraction of the SCV system, shown itself to be unwel- The new network will provide Coleman also intends to offer a wide range of coming towards U.S. com- interactive channels, a number of which will be panies such as Time Warn- carriage for foreign programmers dedicated to customer services. er and U.S. West, which Telephony capacity is also a given, however announced this summer e ingapore CableVision (SVC), the recently- that could be a long way down the line since they were prepared to start *, restructured Singaporean subscription television monopoly holder Singapore Telecom's exclusivity investing in Spain, depend- network, has announced more of its plans for a on the local telephone service doesn't expire until ing on how the law turned fibre -optic and coaxial cable re -launch in mid - well into the next century. out. Some city councils 1995. Randall Coleman, a vice-president with such as Santander and SCV's 25% equity holder U.S.-based Continental by Simon Twiston-Davies - HONG HONG Jerez de la Fronters have CableVision, has been appointed president. already been persuaded to The network will invest some $500 million in a r- grant franchises. state-of-the-art system which will be targeted at PROGRAMMING IN Barcelona and Madrid, the island state's 784,000 tv households. Penetra- however, remain riskier tion is aimed at a conservative 40%. until the law becomes pub- A revenue structure has yet to be finalised, butTele 5 Gets Serious lic. Cable in Spain looks it would seem that a monthly subscription fee of set to be just as varied about $25 would be a starting point. Hong Kong's and complex as its con- year -old Wharf Cable system launched at that The commercial net is scheduling ventional television mar- price and the average cost of subscriptions in the more news and current affairs ket. booming Taiwanese market are set at the same level. Local advertising will certainly be a part of the revenue stream and "will expand with system As the Spanish tv channels announced their fall growth," said Coleman. programs, Tele 5 confirmed the change of The restructured SCV has 31% of its equity image it began to implement last year after it saw held by the government -controlled Singapore Antena 3 steal the limelight with a more sober International Media Pte Ltd (SIM), Singapore profile. "We are the ones who broadcast the most Technologies Ventures (another Singapore gov- minutes of news each day, and we want to con- ernment -controlled entity) has 24%, with 20% tinue and improve this line," said Valerio Lazarov, held by Singapore Press Holdings (a private com- Tele 5's chief executive. Tele 5 has signed up sev- pany with strong government affiliations). The eral serious women journalists and personalities 124 fourth partner is Continental CableVision, which such as Concha Garcia Campoy, the radio presen- acted as a consultant to the Singapore govern- ter and Ana Botolla, wife of Spain's opposition ment for six months before the restructuring was leader. This, hopes Lazarov, will put paid to Tele announced. 5's image as the channel where buxom women According to Coleman, the revamped SCV will appear as scantily clad sex objects. 011

Television Business International October 1994 30 ANDNEW MARVEL WORLD FILMS ENTERTAINMENT PRESENT 1 oorw4ioopwilkb"Att%,,,,\ $4 7000400 4 110 /I Ail COMING THIS FALL \I ikk ON THE FOX CHILDREN'S NETWORK NEW WORLD ENTERTAINMENT -- Iv btu EITIEMINSI II MIN* STAND - H4.05 Marvel Comics, Spider -Man and all character names and likenesses TM 01994 Marvel Entertainment Group, Inc. 1994 New World Entertainment. All Rights Reserved. TELEPHONE - 92 99 B7 B9 COMMENT MUNICH

The rise of commercial television in Europe has confirmed a tried and tested rule: the trouble with successful businessmen is that they are just that - successful. A Matter Of Political The uneasiness, of course, is felt by a coalition of losers and would-be winners in the game who are apt to hide their common feeling - envy - behind a foggy screen of philanthropic prose. The discernible result has been aAttitude And Profits heated discussion on "concentration." The local variants of this debate are soon to be complemented by another paper from the EU commission. The Brussels bureaucrats deserve our compassion FDP has good chances of winning anoth- while they stir that wasp's nest. er term. While nobody denies the necessity of In this context, Thoma's "Berlusconi" reasonable antitrust rules which are tradi- campaign pointed at Kirch has been tionally defined by quantitative cate- falling on open ears, because in 1993 Sat gories, the problem is how to integrate 1 began airing exclusive interviews with into those rules such abstract phenome- Kohl, if only for 35 minutes every two na as plurality of opinion and cultural months. But Kohl positively presented diversity. on the screen was and is so unusual that In Germany, the pertinent debate on it has aroused his political adversaries in "concentration in the media" has been the Socialist SPD, which rules most of especially ludicrous and hypocritical. the 16 Lander (states) that are constitu- Though there is a greater number and tionally in charge of broadcasting. So it is variety of tv channels than in any Euro- no surprise that some SPD strategists pean country, some people pretend to have been pondering how to harm be excited about an allegedly looming Kirch. danger of "media giants" dominating the BY WILFRIED AHRENS The law - the common Rund- country and undermining its democracy. funkstaatsvertrag of the Lander - forbids Nobody would suggest that Helmut a company or individual from controlling Thoma is an unsuccessful businessman. control of RTL. For some years now,more than 49.9% of one tv channel and After all, he has built RTL, Europe's best Thoma has likened Leo Kirch to Alfred more than 24.9% of any other. Under this earning tv channel, to which he hasHugenberg, a rightist press magnate ofkind of anti -concentration rule, Germany added RTL2 and, in alliance with Disney, pre -Hitler days. More recently, he hasis apt to run out of indigenous players Super RTL, which is to start operating in added "Berlusconi, Berlusconi" to hiswith the know-how and financial clout a few months. Yet it is Thoma who hasanti-Kirch battle cries. The number of television takes. been most vocal in warning against saidpeople questioning Thoma's seriousness The German marketplace is the most "danger to German democracy." Thishas been rising, but undeservedly so: He lucrative of them all, and big players appears the more philanthropic towardknows why he has been fighting Kirch, from abroad with war chests full of cash the German people as the Austrianalbeit with sheer demagogy. Leo Kirch have eagerly been eyeing the promising Thoma is the guardian of the businessowns the German -language market rights territory. Time Warner, Disney, Viacom, interests of Luxembourg's CLT, which isto about 80,000 hours of tv programmingMurdoch and Ted Turner have already not only the major shareholder in RTL- enough to be envied, even by a com-staked their claims. So, the politicians but Europe's most successful and aggres-petitor as successful as Thoma. have been thinking about how best to sive tv and radio conglomerate. And, Thoma's propaganda againstchange that shareholding percentage While others mean Bertelsmann andKirch has been paying some political clause for a more plausible market share the Kirch Group when speaking ofdividends. This has been a year of nine regulation. "media giants," Thoma has been singlingGerman elections, that for the Bundestag One proposal would restrict a compa- out Kirch, co-owner of Satl, Premiereon October 16 being the last and most ny or individual to a combined tv market and sports channel DSF, as endangeringimportant one. And contrary to the polls share of 25 to 30%. Within this limit they the political well-being of his host coun- of a few months ago, chancellor Helmut would be allowed to own 1000/0 of any try. Bertelsmann, after all,is second inKohl's ruling coalition of CDU/CSU andsingle channel. But even this solution would not be without flaws, a problem which will confront the Brussels regula- The problem is how to integratetors as well. For one, a market share limit will punish the successful. Then, abstract phenomena like plurality of will that limit apply to channel acquisitions only, or would it restrict internal opinion and cultural diversity into growth too? The task of tackling concentration will be tough enough without reasonable antitrust rules adding any extra political baggage. ffll

Television Business International October 1994 32 NEW WORLD ENTERTAINMENT AND MARVEL FILMS PRESENT

NEW WORLD ENTERTAINMENT

A MIMI If MI EIREMINSI

STAND- H4.05TELEPHONE- 92 99 87 89

Marvel Comics, Marvel Action Hour, Iron Man, Fantastic Four and all character names and likenesses TM (i1994 Marvel Entertainment Group, Inc. 1994 New World Entertainment. All Rights Reserved. $340 billion a yr is t on gambling in the U.S. Reathat num It's big, yebig. Compatito a $5 billion theacal box office. Or a $13 billion h e video industry. Stil ant to launch a video-on-mand service? Richard Huff

orgetabout shopping. ,Skip;: mg deo-on- demAird. ames, they're Ibr ki n real interactivity is here - and pundit ay it will some timen the ne three years - put y money on gambling. For much of the p decade, cable, telephone and television industry big- wigs have talked about the "killer" applications that will drive the interactive tv business. They've pointed to home shopping, direct - response advertising, video - on -demand, video games, pay -per -view and gambling. Rightnow,gambling couldn't be hotter. Put another way, executives see a business where they can separate consumers from their cash using their televisions. And why not? The figures are staggering. According to gaming industry statistics, Ameri- cans spend more than $340 billion annually on various forms of legal gambling. That figure makes the $5 billion raked in annually at the U.S. office look downright paltry. Ind , gam- biting surpasses annual comM consumer spending on books, music, theater and film. Per -capita wagering was nearly $120 in 1992, up from about $45 in 1982. Factor in the international interest in gambling, and, well, you can almost hear the bells and whistles sig- nalling jackpot. In coming years, people may be able to bet the horses, play bingo, answer trivia questions, pick lottery numbers and wager on auto races, all from the comfort of their easy chairs. Credit card in hand, of course. Already there are several networks preparing to launch with gambling as their backbone. A bingo network is up and running, and others are investigating pote ventures in the com eractive age. F Turner Broadcast- ing CBS executive Robert Wussler is the latest to enter the gambling fray. Wussler recently became the chairman - CEO of the Interactive Wagering Net- work (IWN), between Wussler's Co Network, Ltd. and NTN Common ations. The industry an rounded up $10 million in financing for ture, which will become a provider of interac- tions and transaction services to the gaming, ho c and casino industries. He's no only familiar name betting on betting. Commu tions giant Bell Atlantic has publicly stated that it NETWORKS

wants to get into off-track betting and real-time odds and payoffs. And there isthe tv telecasts to win cash and merchan- lotteries. And last December, Tele-Com-also a potential for casino tie-ins withdise. There will be a way for players to munications Inc. president John Malone, games of chance and slots, as the leaders participate without having to spend any one of the industry's most influentialin that industry try to expand their mar-money, thereby keeping the service out executives, told attendees at the Western ket share. of legal trouble. Cable Show that "games played for Eventually, IWN's service will run "We've been on this project for close prizes on a real-time basis in five yearsaround the clock, with much of the pro-to five years," Goldberg said. "We have will be the biggest business not yetgramming emanating live daily from come up with ways and means in which here." horse racing facilities around the coun-we can comply with state and federal "In several years, this (gaming) is try. laws. We're not a lottery." GET will be a going to be a leading financial compo- But before IWN can go national, itfully programmed service with talk nent in the business," Wussler agreed. "Itwill need to overcome some formidable shows, entertainment vehicles and busi- could be worth billions of dollars." Wus-legal hurdles. State laws that prohibit orness reports all centered on the gaming sler's venture will use a combi- industry. nation of television, telephones And Goldberg isn't planning and home computers to give on limiting GET to just the consumers the ability to bet on domestic market: "Gaming is a horse race or participate in a much larger internationally game show. IWN is not going than it is (in the U.S.). It's four to be hardware specific, but or five times larger than it is instead will use "whatever here. There are 156 countries platforms that come along," he with some form of gaming, and said. we very much want to be a Nevertheless, he admitted, worldwide player." "We're going to have to grow Like IWN, GET isn't getting (the interactive business)." He into the hardware btisiness. estimated that in the not too And like IWN, itis relying on distant future, all gambling will others to build the interactive be a trillion dollar industry. A infrastructure required for in - company like his only needs the -living -room gambling. That to skim off a little bit of that to infrastructure is a long way become a huge financial success. regulate electronic gambling in the homefrom completion. Cable giants TCI and Colleen Anderson, president of IWN, need to be changed. Wussler said sixTime Warner each have tests on the said interactivity and gambling are astates now allow home wagering, anddrawing board. By year's end, Time "natural marriage." That marriage, shethe number of states allowing electronicWarner expects to have 4,000 homes in said, is one of economics: a revenuegambling is expected to at least doubleOrlando, Florida on-line for a service stream is in place, and interactivity canin the next year. He cited the growth ofthat will enable them to use a host of add to the take. state lotteries over the past 15 years fromapplications,includingvideo -on - How much cash can be generated? zero to 175 various games on weekendsdemand, video games and home shop- That's the $64,000 question. "When youacross the country as proof public atti-ping. have that large an industry, you start to tudes are on his side. States are changing TCI has linked with computer soft- look at fractions of that figure," she said.the rules, he explained, as the need toware giant Microsoft to test interactive "We wouldn't be in this business if we generate revenues increases. But the fed-television in Seattle. Microsoft and cable didn't think there was a significant rev-eral government is also in the way; the converter box -maker General Instrument enue stream." A decade down the road,Federal Communications Commissionalso have a deal to develop software for Anderson expects IWN to be "a $1 bil-bars games of chance (gambling) andinteractive applications. Still, no compa- lion company." prohibits programmers from requiring ny has developed a system that is ready IWN will start some form of testingparticipants to pay to play a game. for market and widely available. within six months. "Before the end of Gaming Entertainment Television "There has been so much hype, but the first quarter of 1995, we'll be out(GET), a Pittsburgh -based company, has the reality of itis, we're a ways away there doing some work, testing somespent the last five years looking at waysfrom the platforms being in place for the things," Wussler said. "In 1996-97, we'llaround the FCC rules and is expected to interactive age," admitted IWN's Ander- start making some moves." launch a network on a small scale in son. The company is looking at "all forms 1995. GET will rely on games of skill, "My theory is we don't know enough of wagering, platforms and vehicles." such as trivia questions, betting on some about television technology," said Gold- Wussler plans to talk to the heads of thesporting events and even making wagers berg. "We'll see what settles down next four major professional sports leagues inon poker tournaments. Nelson L. Gold-year. There should be some standards the U.S., even though they all have so farberg, president and CEO of GET, said set in 1997." While he's waiting, GET will opposed wagering on their sports. Wus-the company has patents pending on 42dabble in horse racing and work on a sler is also talking to the company thatdifferent skill -based games that would patent for a game that will allow betting controls horse racing tote boards. If theeffectively keep the venture from break-on boat racing - a popular attraction in two companies can make a deal, IWN ing lottery rules. the Pacific Rim- and on Jai Lai. subscribers betting on horse races would At start-up, GET players would get The TV Bingo Network has opened a tap into the on -site betting pool at thegame cards from local outlets; they separate front in the tv gambling battle. track, allowing them to partake of thewould then be able to play along with Although not a cable service by the tradi-

Television Business International October 1994 36 appy Production

2 films featuring inspiring stories of Worldwide TVRights Available LNAPIX1 mipcnii STAND INTERNATIONAL courage, determination and achievement 05.01 from the Olympic Games.

SPORTEL 511.127 I 4515 Van Nuys Blvd., Suite 301 Sherman Oaks, California 91403 U.S.A. STAND 818.784.3337 FAX 818.848.7934 MIP-ASIA NETWORKS

tional definition, TV Bingo is up and run-ous forms of programming. Do they like company, now run by Jonathan Good- ning, linking 59 charity halls and Indian quiz shows? Infomercials?" son, is holding onto the lottery wing bingo facilities in 17 states in an interac- Montgomery's TV Bingo has twoeven as it sells off most of its other assets tive venture that makes it possible for upadvantages over the competition. It's to pay estate taxes. to 120,000 simultaneously to play the legal. Under federal law and FCC regula- The state of Illinois pays Goodson classic game. tion, only the Indian nations and stateProductions $5,000 for each of the 30 - The service offers the live link -ups 15 lotteries can use television. And it's aminute shows, which are then distribut- times each week, using a system of satel-well know game; bingo has been played lite dishes for audio and visual signalsby about 85% of all Americans in some and a telephone hook-up. The primitiveform during their lives. Once the tech- interactive set-up makes it possible fornology is available to allow consumers someone in Tulsa to be heard shoutingto play in real time, TV Bingo will be "bingo!" several states away. ready. In addition, Oklahoma -based TV "To make it truly interactive, the tech- Bingo produces a weekly interactivenology hasn't caught up with us," Mont- game for home viewers of two cable sys-gomery said. "But when it happens, we'll tems in Tulsa. Participants simply go to abe there." Montgomery expects to local supermarket and pay $5 to have aexpand the weekly program to a few proxy player at one of the Indian facili-more markets in 1995 and do a national ties fill in their card on site. The con-roll out in 1996. sumer gets a duplicate card, which she Also at the forefront of the pending or he can use to play along at home. TVinteractive gaming revolution is leg- Bingo tapes the actual game, and thenendary Hollywood -based game show puts together a half-hour program featur-company Mark Goodson Productions. ing Indian news stories, a trivia gameThis summer, the company started pro- and the high -stakes Megabingo contestducing a half-hour program for the Illi- as its centerpiece. According to Larry nois State Lottery. Tribune -owned super - Montgomery, president of TV Bingo, station WGN replaced its traditional lot- about 1,500 people are playing alongtery drawing program with the Goodson - each week. "We're taking an opportunityproduced version, which is supposed to to get the bugs worked out," he said ofbe the first in a host of lottery programs ed to stations. Goodson keeps 11/2 the small-scale cable test. "We're tryingmade by the company. Goodson is minutes of national advertising time in to get a handle on what kinds of showsreportedly in talks with five of the 36 the program, stations carrying it get 4 1/2 people want to watch. We've tested vari- states that have lotteries. Indeed, the minutes and the lottery gets one 30 -sec -

Show Network on December 1, using a "I happen to believe this is a brilliant library of over 43,000 hours of classic idea," said Game Show Network presi- The Games and not -so -classic televisiondent Michael Fleming, who has spent gameshows. nearly two decades in cable program- People Play And International Family Entertain- ming. "This may be the last major cate- ment, the parent company of The Fam- gory of programming that had not been ily Channel, has added a daytime exported over to cable." One step away from gameshow block to the cable network Mark Goodson Productions, one of that is expected to expandinto a full- the most prolific gameshow producers gambling channels - and time cable service. ever, was to be a partner in The Game willing to award prizes to Driving these two ventures: interac-Show Network (GSN). However, Good- the home audience - are tivity. son pulled out of the venture when it Except fora handful of high -profile put itself on the sales block. The good new gameshow networks programs such as Wheel Of Fortune,news for GSN is that it will still have seeking a market Jeopardy and The Price Is Right, theaccess to Goodson gems such like The By Rich Huff gameshow genre has been stagnant forPrice Is Right, What's My Line? and To nearly a decade. Gameshows were Tell The Truth. Fleming said the network dropped in the 1980s as the major net-has rights to 80% to 85% of the most works cut compensation - paymentssuccessful gameshows ever produced. shows, once a broadcast staple, made to stations for carrying program- GSN research found 78% of the 95.4 Gimemay get a new life thanks to a coupleming. A result of those cuts was that themillion U.S. tv homes watch at least one of companies that are banking on thenetworks were forced to return some ofgameshow each month, and nearly 35 format to revive the essentially dormant the daytime hours back to the stations, million of the 60 million homes getting genre. and gameshows were the big victims. cable watch a gameshow a week. Mega -conglomerate Sony, with Uni- But starting this winter, the games GSN hopes to tap into that audience ted Video, is set to launch The Gameare back. by offering a mix of classic shows inter -

Television Business International October 1994 38 NETWORKS

and spot. Industry observers see Good -brought into the home by a cable net-that consumers will have to pay extra to son's entry into the lottery business as work. get it. By offering the service that way, preparation for the day when interactivi- "How do you prevent somebody fromGET will avoid the problems that would ty has developed to the extent that on -air spending the milk money?" Wusslerbe created if it went into every cable gambling becomes a real possibility. asked. "That's something we've spent a home as a basic service. Explained Gold- But all four companies will face ethi-lot of time on. There will be limits, dailyberg, "we want to protect it from those cal and moral dilemmas once and if theylimits, weekly limits. We don't want towho are opposed, while still making it break America, but at the same time its a available to those who want it. Certainty, natural extension to the business outlike anything that comes along, there is there." going to be some resentment." Wussler's partner Anderson is heading All the new gambling channels face the day-to-day operations of IWN. Herone problem that has nothing to do with background in the field of electronicgambling and everything to do with funds transfer, where she spent ten yearsbeing a new channel. Cable systems are running her own firm, gives her theout of capacity. Since Congress passed expertise to make sure that only bettersthe 1992 Cable Act, which forced cable who can pay are making bets. Moreover, operators to carry distant broadcast sta- when customers join the service, they tions and limits their potential profitabili- will undergo thorough credit checks.ty, many operators have been slow to Each participant will be issued a debitrebuild hardware and add new services. account, where all wins and losses will The Cable Act also spawned a handful of be tabulated. And at the outset, IWN willnew cable networks, such as Fox's F/X focus on areas already conducive to tele-and NBC's America's Talking, which vised gambling. were used by broadcasters as bargaining GET's Goldberg said that during thechips with the cable operators. Those development of his service, a lot of effort broadcaster -backed services ate up chan- went into studying the legalities and nel slots on cable systems. gauging community acceptance of a But Goldberg waves off the channel gaming service. "Think about the kind ofcapacity problem. "It's only a matter of negativity that came when they first tried time before these problems go away. overcomethe existing legal problems. Tvto put (X-rated movie service) Spice onWith telcos coming in, and other poten- gamblers will spend money they don'tand now look at it." tial competitors to this industry, channel have; some communities may find gam- As one protection, GET is likely to capacity problems will be behind us." bling unacceptable, especially whenlaunch as a premium service, meaning And then the games can begin. 1031

twined with interactive games designedboard at launch and perhaps anotherGSN, the Family Channel is using tele- to keep viewers glued to their sets. two million able to receive it via satellitephone technology to allow viewers to "We're going to take classic televi- dishes. Compared to recent launches ofplay trivia games during "playbreak" sion programming and wrap it with networks such as NBC's America's Talk- segments. futuristic applications," Fleming said. ing (10 million) and Fox's debut of F/X GSN'ssmalllaunchnumbers "We're going to be interactive from the(18 million), GSN's launch universe isshouldn't keep advertisers off of the first day." tiny. It's a fact Fleming attributes directlynetwork. The live host in primetime will Between the hours of 7 pm and 11 to the 1992 Cable Act, which has stalledallow the network to use product place pm on weeknights, GSN will programcable system rebuilds and made capaci- ments as an incentive and the give- six half-hour gameshows and six play -ty extremely tight. aways are another area in which GSN along games. The games will not neces- "In cable we'll be damn lucky to can promote advertisers' wares. sarily have anything to do with the pro- have a million on -board," Fleming said. International prospects for GSN are gramming. Throughout the night, there The Family Channel's Game Net,uncertain. Because the programs were will be a live anchor, who, between thewhich was expected to launch this year, produced for U.S. telecasts only, there shows, will serve as sort of a talk radiohas been put on hold, a likely victim of isn't a contract in place for residual pay- host, juggling players in the three -the channel capacity problem. Sources ments to the producers and talent. As minute phone-in games. The winners ofsay it may resurface in the future, butsuch, the network would have to go the six nightly games will be eligible forfor now the core programming hasthrough a lengthy process to cut such prizes worth over $1,000. been incorporated into the Familydeals. But once GSN starts producing its As the technology and the network Channel's line-up. own programming - original fare is advance, there will be other interactive Earlierthisyear,the networkexpected at the end of the first year -- features worked into the programming.expanded its interactive block to three those contracts will be in place. At launch the service will rely on thehours between noon and 3 pm The pro- "We see this as being a terrific busi telephone. graming consists of a handful of interac- ness," Fleming said. Fleming estimated his service willtive shows and a couple of reruns of Sony and United Video are betting have about 750,000 cable homes onclassics like Let's Make A Deal. Likeon it. 01

Television Business International October 1994 39 We're Growing Off With the recent acquisition of two of Hollywood's leading production companies, Castle Rock Entertainment and New Line Cinema, Turner Broadcasting continuesits commitment to provide exciting, original programming, and stands today asa growing leader inthe entertainment industry.

IIVTERNATICONIALGE=

TEL: (404) 827-5639 FAX: (404) 827-3224 BOOTH # 20.08

(:) 1994 Turner Broadcasting System. Inc. All Rights Reserved. TURNER tja ASTLE ROC TURNER ENTERTAINMENT CO. PRODUCTIONS CENTERTAINMENT 01994 CASTLE POCK ENTERTAINMENT. ALL EIGHTS RESERVED SHW TURNER PICTURES Watigh WORLDWIDE- N E NN, LINE CINEMA® A CHILD'S CRY FOR HELP THE LARGEST SOURCE STREETSLARRY OF McMURTRY'S LAREDO OF STICK WIFE THE OLD CURIOSITY SHOP NETWORKMOVIES ONE CHRISTMAS AND MINI-SERIES IN THE ..L SHADOW OF A DOUBT HALLMARKENTERTAINMENT WORLD. FIGHTING FOR MY DAUGHTER NW -1 1111.11111 mummil II -0 AT MIPCOM SIAN!) 26.02 TEL 93 99 83 08 Is Telephone 212/977-9001 Fax 212/977 9049 156 West 56th Street Suite 1901 New York, NY 10019 RETURN OF THE NATIVE Telephone 310/358-8500 Fax 310/854-1822116 North Robertson Blvd. Suite 506 Los Angeles, CA 90048 REDWOOD CURTAIN Neighbours To The World

Think global, act local. Produce for individual markets. The trendy strategies companies talk about today Reg Grundy invented years ago. Paul Nicholson profiles one of global tv's few real global companies

Ofter 35 years in the business, youone person controlled many territories," might feel it's time for a change. Per-said Barovick. "We were doing well, but haps you'd sell up, scale down, gen-we realized that if we were active in a erally take things a bit easier, especiallymarket, we had to have a key local per- if you had no real financial need to carry son. There have to be strong relation- on at the same speed. ships, and there has to be access by a Maybe, maybe not. local person who is trusted." Reg Grundy has been in the business Local managers were made managing 35 years. Turnover at his privatelydirectors of their territories, a program owned Grundy Worldwide is "not farcommittee was formed to pool creative north of $100 million a year," according ideas and business intelligence - the to chief executive Dick Barovick. And sixcommittee meets somewhere in the months ago, Reg Grundy gave up the job world every 60 days - and oversight of running the company day-to-day toover drama activities was consolidated become chairman. under one person. Barovick took over Yet Grundy's company isn't scalingdaily control from Reg Grundy and down. Grundy Worldwide is now pro-Grundy became chairman. "There is a ducing in more countries than at anyjob for a chairman now that would not time in its history. It is investing in its have been conceivable a few years ago," Love, adapted from Sons and Daughters), fledgling distribution business, spendingexplained Barovick. And everyone elseand RTL has committed to the new soap to buy product at script stage for distri- continued doing what they do best: pro-Unter Uns (Among Us), Grundy's first bution. Grundy is looking at acquiringducing Grundy programs the Grundylong -form drama in Europe that will not some like-minded companies or evenway for the countries where theybe a local version of a series it has pro- some program libraries. It has an aggres-worked. duced elsewhere. sive strategy to expand into Asia and But it's been a case of more than just In Italy, Grundy has a soap develop- Latin America and become more activecarrying on. The volume of productionsment deal with Rai2 and is currently in eastern Europe. And at the end of thethe company produced or had commis-writing a treatment for the first 30 -odd current four-year plan, Barovick expectssioned in the past six months is impres- episodes which, if approved, will be pro- the company to have doubled in size. sive by any standards. As a slate of inter-duced next year. Meanwhile, gameshow An internal reorganization six monthsnational productions that span borders, Beato Tra Le Donne (Man 0 Man) ago was a result of this anticipatednetworks and languages, itis matched launched in the summer on Rail and increase in business. Grundy the compa-by few other operators in the interna-went straight to top of the ratings chart. ny was talking to people all over thetional business. Man 0 Man is also on -air in Australia, world and many of the discussions were Two new long form series in Ger-Spain and Scandinavia as a Grundy pro- close to deals. Executives decided that to many will follow on the success of Guteduced show. handle the increase in business the com-Zeiten, Schlechte Zeiten (Good Times, In the UK, Grundy is now into its sec- pany needed to hand down responsibili- Bad Times), which has been on -air forond series with How Do They Do That?, ty to local executives. The alternativetwo and a half years with RTL. ARD has the top -rated light entertainment show was to get crushed under the load. placed an initial order for 230 episodeson BBC1. Itis also producing a further "We had a horizontal structure whereof drama Verbotene Liebe (Forbiddentwo gameshows for the BBC (Going for

Television Business International October 1994 44 Beato Tra Le Donne: Otalian formatfor Rail went straight to the top of the ratings

Gold, and Small Talk) and has another35 years ago was called Wheel of For-believe it is the staple diet of television. two (Pot of Gold and Celebrity Squares) tune, a show he hosted himself. Unfortu- We have not been distracted by ego, in on ITV. Its production of long runningnately for him, he had the right name,that we want to make certain high quali- Australian soap Neighbours has enteredbut not the right format; the show wasty drama above all else. That has been its tenth year and is over 2,300 episodesnot the same as the one that has made the downfall of many producers. There is in length. In France, Questions Pour UnAmerica's King brothers rich. Grundy,no division between good and bad, Champion (Going for Gold) and Que Lewho describes himself as a "pedestrianwhatever the genre. We make the show Meilleur Gagne Plus (Everybody's Equal) performer with plenty of warmth," real- as best we can and that is enough. We continue to win top ratings for France 3ized early on that volume production atlost a lot of competition from producers and France 2. Indeed, Grundy -producedthe right price was - the way to get pro-who got bigger and didn't want to make gameshows are unavoidable in mostgramming decision makers to warm to`that rubbish.- markets. There are currently five his company. "I was packaging and pro- In the search for shows that can be gameshows on -air in Australia, two in ducing shows when we didn't knowproduced in volume, Grundy has not New Zealand and shows on in Greece, what packaging was," said Grundy. been afraid to take other people's for- Israel and various countries in Eastern Stripped gameshows and serial drama, mats and develop them alongside in- Europe. Latin America and the Far Eastshot on tape and in great volume, arehouse ideas. Grundy has for some years are being developed, and it will not beGrundy's hallmark. "Multi -camera taperepresented the Mark Goodson Produc- long before Grundy goes into production production was a way for us to make tions gameshow formats outside the U.S. in various countries in those regions. shows quickly and efficiently at a goodand Europe. And Grundy's most recent Gameshows first - that's been the his-price," he explained. "It really all began success, Man 0 Man, isaGerman format tory, if not the strategy, of Grundywith a gameshow and we have neverthat it is exporting to the world through Worldwide. Reg Grundy's first tv showturned our back on this genre because I its network of local offices.

Television Business International October 1994 45 COMPANIES

new countries, companiesjust about to find a door," he said. "The often take on partners and newlast 10 years has seen big growth and the shareholders either to share themomentum is picking up. The more suc- risk or bring in extra finance.cessful shows you make, the more Grundy has done neither. Thechance you have of more commissions." company is privately held withAs television has commercialized around Reg Grundy owning 85%, Dickthe world and new stations have opened Barovick 7.5% and Ian Holmesup to bring competition to markets, so 7.5%. (Holmes has recentlythe demand for Grundy's expertise and retired as an operational execu-television hours has boomed. tive and is the chairman of the Grundy identified three key victories Australian company.) Not onlyfor the company. The first was the has the company kept its equi-breakthrough in the U.S. market, where ty - though it has joint ventureGrundy ended up making seven long - production companies with Ufarunning gameshows for U.S. network in Germany and JE Entertain-television. The next was the commission ment in the Netherlands - itfrom the BBC for Going for Gold. "Here has also managed to keepwe were in an environment that did not focused on what it believes it normally welcome independent produc- does best, producing programs. ers," he said. And finally came the big Twice Grundy did comeorders in continental Europe - the dra- close to broadcast networkmas in Holland and Germany and the ownership, though. It made angameshows in France. unsuccessful offer for Aus- At the same time as production is tralia's Seven Network whenbooming, so some of the seeds sown the broadcaster was in receiver- three years ago for the start of a Grundy ship. Later,it looked verydistribution business are beginning to Grundy: packaging "before we knew what it meant" closely at the Ten Network.sprout. First fruit will be seen this Mip- Although neither deal workedcom, when Grundy International Distri- The local approach is the cornerstoneout, Grundy admitted he was a whiskerbution, under Jim Henry, will be selling of Grundy's success. The company doesaway from doing something that "doesn'tthe first big -budget drama series it has not just sell finished product and walkcome naturally to me." Ultimatelyacquired for international distribution, away. It behaves like a local indepen-Grundy is very clear where his business Criminal Justice (titled Janus in Australia, dent producer in each market, employ-interests lie: "We don't care about thewhere it was produced). Grundy has ear- ing local talent and making local shows. method of delivery. As manufacturers ofmarked "many millions of dollars for Yes, they are shows that have run inpictures and sound, it is irrelevant to usacquisition," much of which will be other markets, but in each case they are and absolutely to the audience. It is onlyspent at script stage. The distribution adapted to the market. Broadcasters deal of interest to us in a business way." business has been a slow build for the with a Grundy executive, production Like everything in television, timing is company. With its own shows formerly team and a real office located in theireverything. "In the early days I wasdistributed by agents, the company own country. banging my head against a wall that wasneeded three years to bring its own pro- Home base for Grundy is difficult to grams back in-house. Currently, the cata- identify. With headquarters registered in log stands at a massive 5,000 hours of Bermuda, the company has enough entertainment programming, though offices around the world to make it diffi- obviously the long -run nature of cult to stamp one nationality on it. Reg Grundy's shows swells the figure. Grundy can best be described as floating Barovick and Henry are going after (he had to move his boat into Nassau in independently produced product to dis- the Bahamas to call TBI). His chief exec- tribute, particularly series and miniseries, utive Dick Barovick is American and all perhaps even movies. "We are solidly in his managing directors tend to be locals serial and miniseries drama. This is what from their home television industries. If we are comfortable with," noted Henry. there is a weighting towards Australians, Being comfortable with what you do it is because that is where Grundy start- best and capitalizing on that is what has ed and people have stayed with him. built Grundy. While the company grows The company policy has been to pro- under a reorganized regime, the basics mote from within; more than 20 of laid down by Reg Grundy and his lieu- Grundy's 150 full-time staff worldwide tenants in the early days still drive the have been with the company for 20 company. years or more. Barovick is blunt: "We are not inter- Grundy has always looked outwards ested in motion pictures, features, filmed to new regions of the world. Coming drama or deficit financing. We are inter- from Australia, it had to if it was to build ested in gameshows, serialized drama, a production business of the size it has taped drama, reality programming and today. In the process of expanding into Barovick: organization will double in size sitcoms." Ell

Television Business International October 1994 46 TALES FROM THE CRYPTKEEPER SCHOLASTIC'S

THE MAGIC SCHOOL BUS you Call always tella success storyb (6v STICKIN' AROUND

Apier44 keeps. WILDCATS

NELVANA.

SEE YOU AT MIPCOM BOOTH -H4 -1i Rupert characters TM & © Express Newspaper, p.l.c.. Series © Nelvana Limited /Ellipse Programme S.A.. THE MAGIC SCHOOL BUS 1993 Scholastic Productions. Inc.,Dog City Characters TM & Jim Henson Productions Inc. Series © Nelvana Limited. Babar Characters TM & Laurent de Brunhoff Series.Stickin' Around TM & Robin Steele and Brianne Leary Series © Nelvana Limited All Rights Reserved. Tales fromThe Cryptkeeper TM & Tales from The Crypt Holdings. WildC.A.T.s TM & 1994 Aegis Entertainment Inc. Series 1994 Nelvana Limited. J

VISIT US AT MIPCOMBOOTH 01029 TORONTO 65 HEWARD AVE., TORONTO, CANADA,M4M 2T5. TEL: (416) 462-0246 FAX: (416) 462-0254 AMSTERDAM TESSELSCHADESTRAAT 4-12, 1054 ET AMSTERDAM, THE NETHERLANDS. TEL: (20) 618-4011FAX: (20) 618-8719 SYDNEY 05 MILITARY RD. STE. 4, NEUTRAL BAY, N.S.W.2089 AUSTRALIA. TEL: (02) 953-2999 FAX: (02) 953-3248 LOS ANGELES 227 BROADWAY, STE. 300, SANTA MONICA, CALIFORNIA, USA 90401. TEL:1310) 576-7719 FAX: (310) 576-0799 BARBADOS BYDE MILL, ST. GEORGE, BARBADOS,WEST INDIES. TEL: (809) 423-2710 FAX (809) 423-2733 °,

30 Min Kids Comedy Series

TV Movie 60 Min Drama Series

TV Movie dirk, ATLANTIS SOUTH.AFRICA

Black and White, In Color

`The SABC, like the society it The IBA has already come under fireed the regulatory body to underline their for taking over a year to hand out tem-anger. The signs were that the first radio serves, is divided by mis- porary licenses for low -power communi-licenses would be awarded some time trust, fear and intolerance.' ty radio stations. Over 100 license appli-this month. cations have been received. The delay is In its defence, the IBA argued that its Zwelakhe Sisulu thus worrying, as the IBA will be invitinghands were tied by its legal requirement defines the problem he faces applications for similar local tv stations.to hear the widest possible range of Several commercial radio stations thatopinion and, most importantly, to deter- as new chief executive of had their temporary licenses withdrawnmine a new frequency plan. Unless the the SABC. He arrives at the before the IBA was set up in March have allocation of frequencies for use by the been infuriated by the delays and picket- public broadcaster is reviewed, they state broadcaster just as the nation begins to consider the sort of tv industry it should have. Dezi Rorich reports

When Zwelakhe Sisulu addressed staff at the South African Broad- casting Corporation (SABC) after he took over asgroup chief executive from Wynand Harmse on September 12, he said that he had joined the pubcaster "in possibly the most difficult time in its 60 -year history." Sisulu's appointment as head of the SABC, once one of the bastions of the apartheid regime that imprisoned him, is a sign of the times. A new mood of democratic reform and reconstructionis sweeping through the republic's institutions, and the status of broadcasting is at the center of the debate. Public hearings before the Indepen- dent Broadcasting Authority (IBA) com- mence this month, aiming to determine three issues: the award of local radio and tv licenses, the future role of public broadcasting and how it should be funded, and the need for local content regulations and at what level they should be set. Although licenses to operate private television networks are likely to be made available, all the other questions have to be resolved first, and observers believe it could be the end of next year before the IBA addresses the issue. Sisulu: Called on SABC to instigate a cultural renaissance in South Africa

Television Business International October 1994 50 MATTHEW MODINE THE BIBLE JACOB

LARD FLYNN BOY LE AN BEA JOS4 ACKLAND JUL T AUBREY WIT il IRENE PAPAS REBEKAH AND GIANCARLO GI..NINI AS LABAN EXECUTIVE P ODUCER GERALD RA HOON DIREC R PETER HALL PRODUCED BY LUB FOR LL. X. BETAFIL AND QL _NTA IN ASSOCIATI WITH Ti RNER PICTURES, R NO. ANCE 2. ORF, ANTENA RSK1B. NCR N V\ CZECH T a SOUTH AF

Tropical Heat: The CBS -networked show, co -produced by SABC, could be a useful model for the future

argue, itwill not be clear how many fre- area of the enquiry. At present the SABC "(The SABC) believes that the most quencies can be then made available forgets around 80% of its revenue fromappropriate forms of funding would be private and community exploitation. advertising and the remainder from a fee indirect subsidies from the state (for SABC is so far almost unchallenged aslevied - with moderate success, it claims example, supporting local content, espe- a free -to -air terrestrial broadcaster. Pay-tv - on the four million homes that have tvcially drama) and negotiated contribu- station M -Net, which launched in 1986 sets. tions for specific SABC services (for and has built up a base of 800,000 sub- A document presented to the IBA by example, education)." scribers, is so far the only privately- the SABC board called Delivering Value In a section headed "efficiency and owned commercial broadcaster. sets out the corporation's view of whateffectiveness," the document adds that it The SABC operates three tv channels: the outcome of the IBA enquiry shouldwill impose an "across-the-board cut in TV1, CCV and NNTV. Of the four "home-be. The document brands the license feebudgets to all non -output areas in an lands" which were set up undersystem as "outdated and of declining attempt to help fund programming -relat- apartheid - Transkei, Bophuthatswana,value" and calls for a "more effectiveed and organization change initiatives in VendaandCiskei-onlyone,means of funding its operations," and forstrategic areas. In the next six months, it Bophuthatswana, operated anything "options for lessening the SABC's depen- will conduct a rigorous, corporation- approaching a full-fledged local channel, dence on advertising" to be explored. wide resources review to identify struc- Bop -TV. The new South Africa is divided "It is essential that the SABC gains tural inefficiencies and wastage." into nine provinces, and under the con-access to an alternative means of public SABC said it would also upgrade its stitution, the provincial governmentsrevenue collection, compensating for thenews services; seek alliances with educa- have a say in local, state-owned televi-declining viability of license fees, if it istion providers and state funding for dis- sion operations. to maintain its capacity to support publictance learning programs; allocate, in the The chairman of the SABC board, Ivybroadcasting programs," said the docu-short to medium term, 30% of the total Matsepe-Casaburri, said jurisdiction over ment. "The preferred option is to collectdrama budget to studio programs; and the former homeland broadcasters didthe equivalent of R420 million ($129 mil- continue its involvement with interna- not rest with the SABC. "We don't wantlion) in license fees in the form of antional co -productions, which hold bene- to be the all-powerful broadcaster in SA,add-on to either personal income tax orfits for the production sector and South and we don't want to dictate.Butif VAT." Africa as a whole. requested, we are prepared to accept The SABC warns that the introduction In his speech to the SABC staff, Sisulu this responsibility." of private competition will lead to an continued the theme of threatened com- This apparent openness has so faranticipated loss of between $80 million petition from "powerful international characterized the SABC's response to theand $117 million in ad revenue, and the competitors soon fighting for their own IBA process - a surprise, given that the SABC seeks public funding, in compen- place in our airwaves." issue of how it will be funded is anothersation. "Our languages, culture, music and art

Television Business International October 1994 52 AAAAAAAAAAAALAAAAAAAAAAA poo- 411 - -4 op- -44 -44 -441 poo- opo-

op-

mo-

Po- Iusf lop rale supporl for anycommercial orfilm sh'ool in c5outh' Wrica

YOUR TEAM IN AFRICA FOR: 1101°' OVISUAL EXPERTISE 0 FINANCIAL ARRANGEMENTS Ii CASTING & LOCATION TAPES 0 OP. 46 ALL YEAR SUNSHINE 0 VERY FAVOURABLE EXCHANGE RATE 0

0 SUPERB TRACK RECORD WITH MAJOR INTERNATIONALS 0

I DIVERSE ORGANISATIONAL SKILLS IP

PHILO PIETERSE PRODUCTIONS also ,v)eak tc lonitie3 (or pfuoide Irunslalors)

CONTACT: Yolannes4ury: TEL: 27-11-314-2080 FAX: 27-11-314-2265 1-1 ) I --- I r-i - rl Starring: Lori Singer & Michael Easton

In her first television series, Lori Singer conquers the high-tech world of virtual reality as a woman who rights the world's wrongs through her computer. 11 x 60 and Two-hour Premiere

The same dynamic special effects and thrilling action adventure that made the F/X theatricals a smashing Starring: Cheryl Ladd & Richard Burgi success comes to television From Glen Larson, the producer of Magnum RI., Fall 1995 in a one -hour weekly. Produced by Skyvision Knight Rider, Quincy, and The Fall Guy, Entertainment, the successful comes CBS' next hit hour, One West Waikiki producers of Robocop: The Set in the beautiful tropical paradise of Hawaii, Series in association with tales of foul play and mystery unravel as Cheryl Ladd Rysher Entertainment. and Richard Burgi combine forensic science investigation and police work to solve crimes. 20 x 60 and 11 x 60 Two-hour Premiere Two-hour Premiere

gmmi :71 ipm n,a I Lor The World Is

BONNIEBEDELIA BIIlIAvIRIIIDABNIr1. COI\\

.11 DICTAL R \ D 10H \SON CRYSTAL. \ \RD CHAD LOWE CONSENT

ABOVE SUSPICION Married in 1972... Divorced in 1977... Co -hosting a tal< show in 1995. Actor George Hamilton and former supermodel Alana Stewart are GEORGE the new royal couple of talk with their unusual relationship, dynamic personalities and interviewing finesse. Current events, gossip and celebrity scR guests are regular features. 65 x 60

THUNDER IN PARADISE

Terry "Hulk"' Hogan Chris LemmonCarol Alt 130 x 30 HIGHLANDER 30 x 60 and Two-hour Premiere THE SERIES 66 x 60

237 x 60 atching Us!

LI\DAIIORENTI\O \LDIVIN :M

R FIITEVTAINMENT Meggan Kimberley, Senior VP International Sales MIPCOM BOOTH14.16/16.15 phone 16(92.99)8214 3400 Riverside Drive, Suite 600 Burbank, California 91505 (818) 846-0030fax (818) 846-1163 SOUTH AFRICA

called Comtech, Multichoice has expanded into business television, a betting channel called International Gaming Network Africa's Pay Master which is distributed to 200 outlets, and is part of a consortium building a South African cellular telephone network. It also supplies subscription management services to a handful of M -Net, based in South Africa, offers two foreign channels which are redistributed via satellite, including BBC World Service TV, Canal Horizons, TV Portuguesa channels of pay television to the continent. and East -Net. If competition comes, it will be ready With its service now split into a domestic signal andone delivered via satellite to 32 countries in the African continent, M -Net is in expansion mode. In most of those countries, M- Gerrie de Villiers, chief executive officer of pay-tv company Net is received via satellite dishes, but over the past year ter- M -Net, is confident the network will hold its own againstrestrial rebroadcast operations have started in four English- competition - whenever it arrives. speaking countries: Botswana, Namibia, Ghana and Nigeria. 'From the beginning, M -Net has positioned itself as a "People thought we were mad when we expanded into strongly competitive, commercially -oriented broadcaster, and Africa," said De Villiers. "It was a bold step, with major factors that is the best strategy we have against newcomers. We do attached to the exercise: one, it was a business opportunity, have an advantage in an already existing subscriber base." and two, we believe in this continent. When people talk That subscriber base hasabout Africa as the continent of poverty and corruption, it grown from 7,641 in its firstaffects the self-respect of the entire continent. M -Net wants to year of operation to 842,000contribute to improving the well-being and image of people by the end of March thison this continent, and has taken enormous steps to be a lead- year. Majority owned by theing provider of tv entertainment." Richemont group, a South Outside of South Africa, M -Net offers two 24 -hour channels African company with inter-split into three branded segments: M -Net itself, madeup of national interests in tobaccofilms, series and some own production, and a second channel and luxury goods and quoted divided into Supersport, which airs from 7 p.m. to 7a.m., and on the Johannesburg stockKTV, a children's channel that takes up the 7 a.m. to 7 p.m. market, M -Net has since last slot. Back at home, South Africans pay a fee of R75 ($23) a year been divided into two month for a service dominated by Hollywood films and minis- divisions - M -Net Ltd., theeries. The remainder of the schedule is split between sport programming component, and children's programming. and subscriber management M -Net produces its own one -offs and series, including soap arm Multichoice Ltd. In the opera Egoli, talk show Dali Tambo Night Moves and Funniga- year to March 31, Multichoice lore, hosted by political satirist Pieter Dirk Uys. reported turnover of $68 mil- De Villiers said, "This has been an incredibly successful lion.Lastyear 46% offormula and I don't see any reason to deviate from it signifi- turnover was reinvested. cantly. It will be quite a hard act for anyone who wants to go Malcolm X: M -Net premier Throughasubsidiary into that particular niche to follow." are being swamped by an internationalwith groups outside, like the indepen-reliance on films. "They cannot get out flood reflecting other societies' cultures," dents." of it - they are using the public air- he said. "It is a cultural invasion and the With Sisulu demanding action to pro- waves. Pay-tv players here are also South SABC, like public broadcasters else-tect the nation's culture, it's not surpris-Africans and we expect our people to where, must lead the resistance to it. Weing calls have gone out for a local con- have some social responsibility." must develop a local content programtent quota, some demanding as much as M -Net has proposed a fixed monetary that turns our studios and commissioning60% of broadcasters' output be local pro- figure for local content. M -Net chief structures into creative hothouses, trig-gramming. executive Gerrie De Villers said it would gering a cultural renaissance of all the IBA board member S. Mokone-make no sense to impose a 60% quota. creative arts and disciplines." Matabene said that any quota was likely "There are simply not enough South Willie Currie, a media consultant who to be introduced progressively. "I amAfrican movies to show. We are very helped draw up the submission from the speaking for myself now, but I believe ithappy to show SA movies - provided Film and Television Foundation (FTF), a would be unreasonable to impose a they fall within the M -Net genre of quali- powerful body representing the produc-fixed percentage starting a year fromty entertainment. tion sector, said Sisulu's talk was encour-now. If the consensus aims for 60% local "We are against any prescription of aging. "To hear an argument from thecontent, this will have to take place overlocal content when it comes to pay-tv. CEO that the SABC must become morea period of time." She added that sheThe essence of pay-tv is that a consumer program -driven means that it is facing up believed "there would be room for inter-elects to buy our product. If he doesn't to the divisions and the need to rebuild. national producers and writers to collab- like it, he can disconnect at any time. We The question is whether he can gal- orate with our industry." can never afford to be like the state vanise the SABC to get leadership from According to Mokone-Matabene, itbroadcaster. We must constantly be different interest groups within the cor-can be expected that M -Net will be attuned to the tastes of our viewers- this poration and on the other hand interfacerequired to comply, despite its heavymakes successful pay-tv. M -Net has and

Television Business International October 1994 56 I N T ERN A T I O N A A Unit of Spelling Entertainment Inc.

TELEVISION MOVIES

Appeal

CLASSIC FEATURE FILM LIBRARY

FEATURING HOLLYWOOD'S GREATEST STARS

Republic Pictures Republic Pictures Home Video Television International Contact: Michael Thornton Contact: Gavin Tyler Reardon REPUBLIC Stand: 26.09 Stand: 21 . icil23.(37 PICTURES Phone: 92.99.8157 MR OF SPETIRIG ENTERTAINMENT S. Phone: 92.99.8033 SOUTH AFRICA

stability and that we are put into a position where producers of merit are enabled to do some long-term planning to avoid this feast to famine syndrome. We are unable to build an industry on that basis. "For foreign partners, the benefits are far-reaching: a weak South African currency that still buys excellent screen value, a strong infrastructure of techni- cians, equipment, communications and a country that yields any landscape a producer could wish for." Philo Pieterse, head of Pieterse Pro- ductions, co -produces a healthy amount of French product - five productions last year with Le Sabre, now part of Canal Plus. He has since added four French and German-speaking personnel to his staff. "SABC has drastically reduced its production, so we are focusing internationally." "Co -productionsareimportant because they bring with them foreign money and expertise that exposes people to hands-on training," argued Robin Knox -Grant, marketing director of SABC production unit Safritel. "Tropical Heat (co -produced with U.S. company Kushn- er Locke for CBS) is a good example. It is not local in content, but in every aspect it was of tremendous benefit to the local industry. In terms of air minutes, it was a huge project that kept over 130 South Africans in jobs." Foreign companies, including Time Warner and Sweden's Kinnevik, are keen to work in South Africa. Apart from the long-term benefit of a base in the south of the African continent, the attractions Helen Spring: Itis importantthis industry establishes some responsibility are a buoyant economy and rapidly growing advertising expenditure. always will carry local content because I ers are hoping the IBA hearings will Ad spend is already far outstripping believe this will differentiate it from a result in a more stable source of commis- GDP growth forecast at 2.5% this year bland international offering, like some ofsions from the pubcaster and from newand 4% in 1995. Zenith Media World- the competitors you will see here next players that at present don't exist. wide estimates television advertising rev- year." Many have already become practiced enue of $458 million in 1994, a year -on - The FTF submission recognizes that in playing the international field to make year increase of 22.2%, rising to $563 subscription tv should be dealt with dif-up for the shortage of commissions inmillion in 1995. If the SABC reduces its ferently. "There is argument that the fig- the domestic market. Scy Productions is dependence on advertising, the opening ure of 60% local content should apply to a broad -based company whose productfor a private broadcast network is obvi- all open time," said Currie. "But becauseprofile ranges from educational programs ous. But post -democratic euphoria only M -Net is utilizing the airwaves, they must and drama series to feature films. Its pro- goes so far, and the problems both South contribute a levy of say 5% to 7% of theirduction slate has averaged two drama Africa and the SABC face are daunting. turnover. They should either produceseries a year. In his most ambitious statement, Sisu- programs within that percentage or give "There exists a wonderful opportunitylu said he hoped to narrow the wage that percentage to a local productionhere for international producers," said gap between the highest and lowest paid fund available to other producers andHelen Spring, CEO of Scy Productions. staff, recognize and reward excellence broadcasters." "South Africans are hungry for interna-throughout the system, and launch an Efforts at the SABC to improve thetional partners. Local producers are cur- economy drive to "cut the unnecessary output of its three channels began wellrently in such a bad position at the and wasteful perks" of management. "To before the regulatory inquiry. It startedmoment and have very little to lose.achieve that needs teamwork, which last year with the move to rebroadcastThere is not a large proportion of mean- means unity. And the SABC, like the segments of satellite news channels CNNingful work that goes out... It is impor- society it serves, is divided by mistrust, International and Sky News. But produc- tant that this industry establishes some fear and intolerance." Ei11

Television Business International October 1994 58 BONANZA L'IASSIC UELEVISION I SPY %I ITS 182 x 60) color BEST! T SAW/

1111 x 30) color

198 x 601 color

Republic Pictures International Television is proud to offer over 1000 hours of the best in classic television series.

ME BILL (OSBY SHOW At MIPCOM Contact Gavin Tyler Reardon Republic Pictures International Television Stand No: 26.09 Phone No: 92.99.8033

DR. KILDARE REPUBLIC 158 z 301 color PICTURES A UNIT OF SPELLING ENTERTAINMENT INC ADVERTISIN

As Easy As ASP

Global Report:The head of Procter & Gamble, one of the world's biggest investors in tv advertising, thinks advertisers should get more involved in programming. Around the world, whether bartering or billboarding, product placing or co -producing, advertisers already are doing just that. Here, TBI correspondents give the global picture. On page 66 we look at how P&G and other top 100 advertisers are making their presence felt in the international market

USA number of weekly GRPs (gross rating points), and the networks have fallen by Barter is a big business in the U.S. be-about a third," says Tim Duncan, execu- cause it has something no other territorytive director of ASTA. In addition, early has - syndication. As Wayne Friedmanfringe has seen an influx of off -network reports, barter is enjoying renewed health shows that have barter components. Primetime syndication, which will Despite flat -to -weak price hikes over the increase to 15 action hours this year, is last three years, national syndicationanother growth area. New shows includedoesn't have afternoon soaps or news, as barter advertising in the U.S. marketRysher Entertainment's Lonesome Dove, yet. broke out of its doldrums as advertisers All American's Sirens, Grove Television "They are calling it the 'less is more' placed advance orders for the 1994/5 Enterprises' Space Precinct, MCA Televi- strategy," said Duncan. "Ronald Perel- season. The big price increases meantsion's Hercules and Vanishing Son. man (chairman of New World Communi- renewed financial stability for broadcast- Action hours have yielded a doublecations Group) is assuming he is going ers and potential for expansion. benefit - not only have they eked out ato make it up in syndication. You can With an average 5-10% cost per thou-niche that networks have abandoned but make it up in syndication because you sand increases inked for returning showsthe hours have lured new advertisers.get higher profits - the station has far this season, the Advertiser SyndicatedAfter years of being a relatively small more time to sell." Television Association (ASTA) hasplayer in the field, General Motors And Duncan thinks it may not end upgraded its 1994 revenue estimates for almost doubled its syndication spending. with New World - other stations might national barter to $1.65 billion, a 10% There could be even more opportuni-do the same. increase over 1993. ty for syndicators because of station affil- From a station's point of view a For next year ASTA predicts revenues iation changes. Nothing evidences this healthy barter market is a simple two- will climb to $1.8 billion. Barter syndica- more than the New World Communica- edged sword. Barter syndication began tion is the main funding mechanism fortions decision to switch network affilia- in the mid -80s when stations were finan- syndicated programming; stations trade tions for its stations to Fox. cially too weak to pay cash for shows. advertising time for shows. Program sup- ASTA's Duncan believes this sent aNow in the 90s, stations are financially pliers, in turn, sell the accumulated admessage to the market: aggressive sta-strong again, and they don't need as spots to national advertisers. tions are willing to take less networkmuch barter. But producers - especially In key dayparts, such as daytime, syn- programming. Fox only has 14 hours of movie studios - have built their pro- dication has seen major gains. "Over the primetime programming; CBS, forgramming structures around barter last seven years we have doubled theinstance, has 22. In addition, Fox also advertising.

Television Business International October 1994 60 ADVERTISING

today with most regulations addressing little more than the quantity of outright ad time that can be broadcast per hour. "It will be increasingly necessary for the individual networks to put together packages that make it worthwhile for advertisers," said Cathy Pratt, director of ad sales for the Discovery Channel's Latin American network, which has broadcast commercial -free since its launch in February. Female -oriented Gems Television currently produces 2-3 minute capsules called Mini Gems, which incorporate advertisers' products in features high- lighting travel destinations in Latin Amer- ica. Current advertisers include Master- card, British Airways and Revlon. Canal Fox, meanwhile, is banking on the October introduction of its Fox Kids Network programming block to attract advertisers. "We're very open to alternative modes or advertising, whether they be promotional or marketing -driven, or regular sponsorship," said Conception Lara, Canal Fox vice-president. On a local level, advertisers mainly negotiate with the producers of individual programs to attain sponsorship or product placement, and involvement in program production is rare. In Brazil, for example, only small, financially -pres- sured networks which have difficulties selling commercial time resort to involving advertisers in production. Venezuela's Venevision carries a cooking show called Cocina Nestle. Product placementisthe most widespread concept, letting advertisers Lonesome Dove: gunning for syndication action escape the fate of the remote control, whose use is growing proportionately "It's kind of like a disease you Lan t Latin America with the subcontinent's economic get rid of," said Jack Fentress, vice-presi- growth, and local networks which sell ad dent and director of programming forAdvertiser -supplied programming hastime strictly for their own broadcast television sales rep Petry Inc, voicing sta-flourished in Latin America, fostered byregions. Game shows dominate the field, tions' concerns. years of inflation and free-for-all regula-followed by sports, variety shows, telen- Syndicatiors realize successful showstion, reportsMike Galetto ovelas, dramas and sitcoms, according to can demand more barter time. For Victor Tobi, international division man- instance, starting this year, King World Barter, program sponsorship and product ager of Argentina's Telefe. Productions will be getting an extra 30 -placement are established concepts in This concept looks to be quite lucra- second spot from stations for both theLatin America, but look set to undergotive for individual program producers as top -rated Wheel of Fortune and Jeopardy. something of a revival with the launch ofthey begin to commercialize their prod- Now, stations give King World three 30 - new cable services in the subcontinent. ucts abroad. Telefe is currently promot- second spots, as well as an increased Traditionally, advertisers and broad-ing an international edition of the Ritmo cash license fee. Each of those spots willcasters reached such agreements out ofde la Noche (Rhythm of the Night) vari- bring King World an additional $10-15economic necessity. The long recessionety show whose domestic edition fea- million per show per year, according tothat gripped Latin America throughouttures heavy product placements by Pepsi one analyst. the 1980s left advertisers strapped for and Gold Star electronics. But stations will still throw theircash and broadcasters scrambling to find Only very rough estimates of the size weight around. They'll be tougher onany source of capital to balance theof the market are available. Program more moderately successful shows to books. sponsorship in Argentina is estimated to diminish barter, especially for action Realizing this, national regulatoryrake in $50 million, while in Brazil the hours which give nine minutes to theboards tended to step lightly and left the figure is pegged at somewhere near $300 syndicator while keeping five minutesindividual broadcasters to make theirmillion - or about 20% of all television for the station. own decisions. This legacy continues ad spending.

Television Business International October 1954 61 ADVERTISING

ming for two slots: Dragon Club, whiching bets have shifted from one-year or Russia and China airs for two hours a day, seven days ahalf -year to three-month contracts. week on cable, and Panda Club, whichThough sponsors do not usually become Prol rammers looking for sales in Russiawill air five days a week for one hour a involved in program production, they are and China would be well advised to takeday on four regional stations. In each 30picky about the genre of program with some advertisers along as well. Barter isminutes, ABC will get one minute of adwhich they associate their names. In the basis of most overseas program acqui-airtime and half of a second minute. Ageneral, the aim of program sponsorship sitions, writes Tim Westcott is to improve the corporate image, so "quality" programming, such as sports Russia and China have a lot in common: events, documentaries and the more program producers and distributors intelligent quiz programs, is preferred badly want to do business there; multi- over the tabloid -type "wide show." national advertisers badly want to regis- But in the wake of the recession, pro- ter early brand awareness points in anti- jects that promise only prestige are find- cipation of a market of millions of con- ing it harder to attract sponsors. Quality sumers. Local stations, however, are not must produce high ratings. always able or willing to pay the license Program producers are technically fees demanded by distributors, so barter subject to the provisions of the Broad- has become the norm. casting Law, but are largely allowed to U.S. film studios Columbia Tristar and regulate themselves. The laissez-faire Walt Disney Co were among the first approach has resulted in half-hour ads into Russia when the market opened up for the sponsor - say a hot springs or to western product, and both are now tourist resort - but are presented to sounding out the potential further east. viewers as straight documentaries or Specialist barter companies both inside travelogs. These programs are largely and outside the region are offering found on TV Tokyo, smallest of the five access to the market for other distribu- commercial networks, or on local sta- tors for smaller, one-off deals. tions. Disney's ten-year deal with Russian Ghostbusters: part of Columbia deal As the Asian tv market rapidly Television and Radio (RTR) kicked off expands, Japanese programmers are two years ago. It programs a weeklythird minute is up for negotiation. looking more and more beyond their hour-long slot at 6pm on Fridays or Sun- Another major western distributor isborders to Asian clients and production days which is currently sponsored byin advanced stage of negotiations to sellpartners. Asian broadcasters in turn wel- Johnson & Johnson. Columbia Tristar'sa package of animation and wildlife pro-come Japanese producers with open deal with former soviet channel Ostanki- grams to the key regional stations, andarms because they need production no, which started at around the sameAirtime International has barteredexpertise and program software. time, is for a two-hour slot of films,English league soccer, sports magazine The result has been an upsurge in miniseries or tv movies on Saturdayand business news programs to theprogram sales and co -productions - and evenings and an hour of animation on regional stations. the use of barter. Ad agency Dentsu co - Sunday afternoons. As well as selling all Some issues are more complicatedproduces programs in return for ad time, of the airtime, Columbia has sold spon-than in easternEurope:there are several which it then markets to its Japanese sorship of the Saturday slot to its parentdifferent rates for commercial airtimeclients. The list of Dentsu clients adver- company Sony and the children's slot todepending on the currency of payment tising in Asian markets is a long one and Mars brand M&Ms. and whether the advertiser is a local or includes Matsushita, Toshiba, Toyota and Since the initial rash of barter deals,foreign company. Sensitivity about theHonda. In general, the clients that are however, the Russian market hascontent of western programming hasadvertising in Taiwan and Thailand are changed, with airtime sales on the two also inhibited deals. the same ones that are advertising in major networks all but monopolized by Japan: major companies in auto, home privately -owned companies and floodedJapan electronics and other consumer products with relatively cheap Latin American industries. But while some Asian ad mar- telenovelas. Sponsorship accounts for 40% of thekets, such as Taiwan, Thailand and Sin- With 130 privately -owned stations andJapanese ad market. Barter is negligiblegapore, are highly developed, others, state -funded regional broadcasters on the in the domestic market, but is becoming including China and Vietnam, are not. air, however, there is room for dealsa factor as programmers enter new Asian Of its made -in -Japan shows, Dentsu elsewhere. Moscow -based Angst and markets, reports Mark Schilling repackages for the Asian market two of London company Airtime International the most popular are Waku Waku Ani- are both dealing with some of the 130 -Advertising on Japanese televisionmal Land, a nature show quiz that has plus regional and privately -owned sta-divides into two categories: spot ads,appeared, in one form or in other, in tions which are on the air. which account for about 60% of the mar-nearly 40 countries since its debut in In China, demand for programming isket, and sponsorship, which makes up 1983, and How Much, a name -that -price strongest among the 37 regional stations the remainder. quiz program that is currently being and the cable channels which reach 30 The relative proportion of spot and broadcast in Thailand, Spain and China. million homes across China. ABC Cablesponsorship ads has not changed much"These are the kind of programs that our and Entertainment Group and DIC Enter- during the long Japanese recession, butclients can sponsor with confidence," tainment which are supplying program-sponsors trying to hedge their advertis-said Dentsu's Ryuchi Ishida. "Also they

Television Business International October 1994 62 Circles Of Deceit

'scant hit you're looking for...look no further.

Ellington

Heartbeat

Sean Devereux

QUALITY IN THE MAKING YORKSHIRE 15 BLOOMSBURY SQUARE LONDON WC IA 2LJ TEL: +44 71-312 3700 FAX: +44 71-312 3777 TYNE TEES ADVERTISING

led themselves to repackaging for localchannels cannot exceed 15% of totaluse a video camera with Telemontecarlo. markets. They do not present any prob-daily broadcasting (18% per hour). TheGrundig syndicated a music program to lems with cultural friction." ceiling for pubcaster Rai is 12% and forseveral local stations. The last major deal The market for these and similarlocal channels, 35%. was in 1993, when presenter Giancarlo shows - and for the accompanying Teleshopping isstillpermitted,Funari, fired from Fininvest, produced a barter ads - is growing rapidly. "Thethough strictly regulated. There is a ceil-sponsored talk show he bartered with market is still small, but it's doublinging of 72 minutes per day, with a mini-about 50 small local stations. every year," said Ishida. mum of three minutes for each item. Spain is beginning to face up to the Sponsor credits are also allowed, provid-difficulties of putting the European direc- Italy and Spain ed they mention the advertiser's nametive into force. The battle for ad revenue rather than specific products. has increased the length and number of The 1989 European broadcasting direc- Both practises are now on thead breaks. Rate discounts of up to 60% tive has finally made it on to the statuteincrease. Already in 1993, preparing forhave been the norm and the average books in Italy and Spain. The new lawsthe new law, national channels posted a break has reached 13 minutes. have radically altered what stations do20% decrease in revenue from sponsor- Although all broadcasters have used with their airtime,report Cecilia ship, while overall ad revenue increasedbarter, it only represents between 1% Zeccbinelli andFrederic Traini by 6%. Precise figures on the value ofand 2% of their airtime, according to Jose various forms of sponsorship are hard toLuis Gil, director of the advertising agen- Around 2,000 Italian companies usedcome by. Fininvest's three channels arecy Bassat Ogilvy & Mather. O&M was telepromotion to sell their products lastbelieved to have accounted for IL400 bil-responsible for handling the only barter year. But this form of sponsorship, lion ($255 million) of the IL600 billiondeal done so far by Antena 3, a program involving the endorsement of the adver-($383 million) total in 1993, with the restcalled Jeans, news and rock n' roll, tiser's products by the host of a talk or going to the 700 -plus local channels. financed by Levi's. "Conventional adver- game show, was effectively wiped out Barter had a short moment of glory attising remains the most popular form," on national channels when the directivethe beginning of the 90s but has dwin-said Carlos Minguez, spokesman for was implemented on March 13. dled to an estimated level of IL40-50 bil-public network TVE. "Our channels do The new regulation required broad- lion ($25 million). not reject the principle of barter. But casters to count telepromotions as part of The first major deal was in 1991,sponsorship remains the least expensive their commercial airtime allocation.when Sony Italia bartered a 30 -partformula for all concerned. It represents Advertising aired by national privateseries made by AB Studio about how toaround 10% of our programming."fiEll

MAP TV A MEMBER OF THE MEDIA PROGRAMME OF THE EU. under the patronage of the COUNCIL OF EUROPE and labelled audiovisual EUREKA MEMORY ARCHIVE PROGRAMMES We look forward to seeing you on the MEDIA stand at MIP COM '94 (stand G3.12 Tel: 92 99 83 15) Our aim: To exploit Europe'saudio-visual heritage. Our activities:Grantingdevelopment loansto selected archive based programmes. Assisting projects by finding co -producers, broadcasters, buyers and archives. Producing the firstEuropean Researcher's Guide to Film and Television Archives for publication in 1995. Our network:Over 150 producing and broadcasting companies and archive libraries. Across 20 European countries. For the European development of your archive -based project Contact the Executive Secretariat:

MAP -TV Secretariat Executif C/O France 3, Place de Bordeaux, 67005 Strasbourg Cedex, France. Tel: (33) 88 56 68 47 Fax: (33) 88 56 68 49 JUST WILLIAM LITTLE LORD FAUNTLEROY

ELTDOR SMOKESCREEN

CHRONICLES OF NARNIA RETURN OF THE PSAMMEAD

BRINGING DRAMA INTO LIFE

DOB I CHILD) RENS INTERNATIONAL

TUNING INTO THE WORLD'S CHILDREN

rir r-ff WORLDWIDE" At_;41.11; tir Eli -VISIONWoodlands 80 Wood Lane London W12 OTT Telephone 081 576 2000 FAX 081 743 0393 ADVERTISING

This Article Brought To You By...

Despite the difficulties, giant advertisers like P&G and Coca-Cola continue to make programs and trade them for airtime. Tim Westcott reports the explosion of subscriber -funded tv channels has only stiffened the resolve of these mass advertisers Sunset and Vine has been at the cutting edge of advertiser supplied programming for 10 years

Acldressing the American Advertisingadvertisers have access to the mass audi- European soap opera Riviera. Interpub- Agency Association earlier this year, ence and to the best properties." the agency group that handles a large Ed Artzt, chairman and CEO of Proc- In P&G's home market, advertiser -slice of Unilever and Coca-Cola's busi- ter & Gamble, abandoned his company's supplied programming - ASP in ad agen-ness worldwide, has a Paris -based pro- traditional low profile and outlined acy shorthand - may have long since hadgramming subsidiary called EC Televi- major advertiser's concerns about theits golden age, but remains as the most sion and has taken positions in U.S. pro- development of the television business. mature, structured and lucrative marketducer All American/Fremantle and Cana- In an age where technology appears in the world. Internationally, P&G anddian producer/distributor Atlantis. to be irresistibly diverting televisionother top 100 advertisers like Gillette, As TBI's Global Report on the forego- away from advertising and into fees as aPepsi Cola, Coca-Cola, Mars anding pages indicates, the amount of ASP source of funding, Artzt aligned the Unilever are all active to varying degrees. worldwide varies from territory to territo- advertiser firmly on the side of old-fash- In practice, advertiser involvement inry. Outside the U.S., where ASP is a ioned, advertiser -supported television. programming ranges from controversialmature and structured business, it is diffi- P&G spends 90% of its $3 billion adver-areas such as program production andcult to be certain about the volume of tising budget on tv because broadcastdistribution to the transmission of athe market, since advertisers are highly advertising enables it to saturate its target sponsor's credit on a ready-made show.secretive about specific deals. And, as markets with advertising messages for its Through P&G Productions Inc., theanyone involved in barter will tell you, main product lines frequently and effec- Cincinnati giant produces hundreds ofevery deal is different. tively. hours of soap operas a year for U.S. net- With the right product, though, an With that level of spending, P&G andworks CBS and NBC, and P&G also advertiser can do barter deals anywhere other big advertisers supply the lifeblood funds tv movies and mini-series. Coca-in the world. The weekly magazine of commercial television around theCola is setting up its own program pro- Gillette World of Sport is aired in over world. As Artzt reminded his audience, duction and evaluation center at its 120 countries. According to Bill Orde, a P&G and its ilk were instrumental in theheadquarters in Atlanta. director of production company Sunset creation and development of commercial More usually, advertisers get involved and Vine, Gillette supplies the program radio and remained heavily involved inin the business of production at an arm'sfree, typically in return for a billboard at tv programming through the early years. length. Unilever, P&G's major worldwidethe beginning and end, plus two 30 -sec- To maintain their "control" of the medi-rival, owns the European rights to game -ond spots. um, Artzt said, "we've got to get involvedshows Jeopardy! and The Wheel of For- Estimates of the size of the European in programming to make certain thattune and underwrote the aborted pan-market, which has proved one of the

Television Business International October 1994 66 ...AN GLADIATORS enters is sixth successful secson in the U.S., the Ee-ies ayilinLes to be an international sen3aiion, airing in more than 50 coun-ries worldwide. The success of this globa pheionenoi has oromptec many AMERICAN coun-ries, incluc-ng Britain and Finland, to create tkeir own GLADIATOR series.

Naw theLADIATOR franchise is about to expand to Austrdia, Russ o, South Afr cc and Spain.

Gathering ircreas ng glcbcl momentum, AMERICAN G_ADIATORS, and its formal, is without a doubt- impcct o-1 a worldwide scale.

At MIPCOM: Stand No. 01.12 a Telephone No. (010 33, 92 99 81 31

italiVJEUGOLONNWINTERMA-IONAL Samuel Golcwyn InternatonE I 10203 Santa Mcnica Blvd, Las Angeles, C1.930E7-64.30 Flios-.=.: 3'G-552-2255. =a): 310-28,-9108 ADVERTISING

toughest markets to crack, suggest pro-ing time to other advertisers. The benefit production. gram barter and sponsorship account forcan be even greater, Cleary suggested, if Despite the dangers, P&G looks will- around 5% of broadcaster revenues. Inthe station sells inventory which other- ing to commit more money to develop- developing markets in eastern Europe,wise would have been under priced. ing specific drama productions. The 13 - long-term, high -profile barter deals were "Barter is a mechanism to assist sta- part drama series The Wanderer, budget- struck, though barter has now begun totions," said Justin Bodle, managing direc- ed at $1 million an episode, was funded decline as broadcasters' income fromtor of Roar Power, which is working onby P&G. The London consultancy Euro- advertising has increased. barter deals for a range of clients, includ- pean Communications Management, Growing competition among broad-ing Unilever, in eastern Europe andwhich works extensively on P&G busi- casters in more developed markets isScandinavia. "They are using the acquisi-ness, brought together four European co- one factor that could lead to an increasetion of programming to increase ad rev-production partners - Yorkshire TV and in barter. In Europe, the growth of com-enue from specific advertisers and agen-BSkyB in the UK, Germany's ZDF and mercial tv has quadrupled the hourscies. It's new money for the station thatSpain's Antena 3 - all of which are airing broadcast since 1985. "There's a vacuumwould otherwise have been going tothe series this season. waiting to be filled," said Doug Gluck, other stations or other media." Bill Wilson, managing director of executive vice president of All Ameri- But barter has had its disasters. TheECM, said The Wanderer had been sold can/Fremantle. "The second wave ofinternational co -production Riviera, pro- to six more stations in Europe and could commercial stations coming through isduced by EC Television and underwrit-be sold to U.S. cable. Apart from a likely going to bring more ad -supported programming." "Do we see an opportunity for growth? Yes we do - particularly as more competitive stations become available like they are in so many markets around the world now," agreed Michael Cleary, responsible for P&G's advertising in Europe. "They are all scrambling for programming that they can't afford to produce themselves." Although Cleary declined to reveal how much P&G invests in programming, he said that "in certain markets where it is right and desirable" itis putting "increased effort" into programming. P&G's activity focuses almost entirely on barter - the supply of programs in return for payment in commercial airtime rather than cash. Informed estimates suggest that across the whole of Europe, P&G obtains roughly 15% of its airtime via barter and in eastern Europe as much as a third. The main motivation for advertisers The Wanderer: P&G funded drama travelling around European stations like P&G and Unilever that advertise multiple products all year round is sim-ten by Unilever, was a notorious failuresecond series of The Wanderer, ECM is ply to acquire cheaper airtime, thoughwhich in the view of some set back thealso in the late stage of development product placement can often be part of acause of barter in Europe, and highlight- with other drama projects. "I think it's gameshow deal. But Cleary insisted that ed the risks of investing in programming. going to be a very fruitful area of activity such deals only work if they are a "win -(P&G is said to have spent hundreds offor us and the industry." win;" in other words, if the broadcasterthousands on developing its own Euro- Regulations and guidelines like the gets as much out of it as does the adver-pean drama series at about the sameUK's ITC sponsorship code do not per- tiser. time.) The failure of Riviera to last formit any link between the content of a "Clearly we're doing it because theremore than one costly series appeared toprogram and the business of the adver- is some advantage in it for us, but it'sbear out the view that advertisers weretiser. Barter -only deals are therefore only an advantage if it's a win -win. They better off staying out of production. largely a question of cost savings and the give us commercial time that is equal to Gluck, however, said Unilever lost no advertiser attempting to guarantee it gets the fair market value of what we havemoney on the production, the risk being a good audience. Here, claim advertisers, given them. And we give them a pro-borne by TF1, its other co -productiontheir interests coincide with those of the gram that is equal in value to the fullpartners and EC Television. However, he broadcaster. commercial time that we get in return." added, "it takes a really big advertiser to "There are at the end of the day two Both sides "win" because the advertis- get involved in funding the productionpeople that care most about audiences - er gets airtime at a cheaper rate, and theof a show or even investing in a ready-stations and advertisers," said Wilson. "In broadcaster acquires a program for lessmade show." He does not believe thatthe programming equation, there's an money. If the ratings are good, the many advertisers will be willing to invest area of overlap of objective, because broadcaster gets more money from sell-more than 20% to 30% of the budget in athey both want volumes of viewers of

Television Business International October 1994 68 MULTIMEDIA ENTERTAINMENT BRINGS YOU A World of Entertainment and Talk

STIMULATING TAW SHIMS EXOTIC, EXCITING MINI SERIES Amerim's favorite how AND TV SPECIALS captivate audiences will the A Steve Krantz Production most fa3cinating 3Lbjecs u iith Krantz's DAZZ_E DONAI-UE® A bur hou- n ni series based on SALLY JESSY RAPHAEO Judith Krantz E irtemat anal best seller. THE JERRY SPRIEIG31 SHOW" Starring Lisa Hartmar-Black, Cliff RUSH LIMBAUGH, Rcbertson ,.times Fa-entino, Dixie The Te evision SF ow Cater, Linda Evans, Lisa Eilbacher, THE SUSAN PONTER SHOW Brice Greer wood, Jefrey Meek, B.D. THE DENNIS PRAGER S -OW "VANESSA," a UK. 3rolbtion Wong, Directed by Ri3hard Colla MURDER BETWEEN FRIENDS Starring Tim ihy Bus- eld, Stephen Larg and Martin Kemp Directed bv 'Maris Hussein Fa- NBC

HOUSE OF SECRETS Starring Mat ssa Gilbert, Brice Boxlertner, Cicaly Tyson Executive 'reducer E. --eve Krantz Fa' NBC

JACK REED: BADGE OF HONOR JOURNES INTI 'STORY Starring Briar Cennety and INSIDE THE VATICMI St.san Ruttan Sir Peter Ustinovtalm you into the Vatican Executive Producer F.4eve Krantz archives for the f rEt thin ISix hours, four =cr NBC hours and two 90 n rtitr versions) SINGAPORE SLING MYSTERIES OF THE BIBLE Starring John Waters and A 13 hour series n t ie fijie of tie highly Jai-Michae Vincent successful "In Sea-ch 2f." series. action -packed plots, axotic settings, Hosted by Richa-d Kiel! aid Jean Simmons ntriguing characters.

NEW HORIZONS IN :HILDREN OF THE DARK CHILDREN'S SPECIALS - Starring Peta- Hortor and Tracy Sixty-seven 30 mir Ltezward wining 'ollan. Based cn a tr_e story about mini -movies. - o childrer who car tot be loked About axposed to sinlight. Executive P-odicer Steve Krantz =or CBS ire4°4 A dith Kraitz's TORCH SONG Starring Rac Lel Welc and Jack Scalia Diected ly Michael Miller Teleplay ly Leonora -huna and Janet Brownell Executive Producer Steve Krantz For ABC a) Co Booth # E 3.09 QdDMULTIMEDIA John C. Fai.-..k (2- 2)332-2063 ENTERTAINMENT' Fax: (2'2)332-2056 r . Fnleftwitment. In: All Fa:ht. gl .11,1 ADVERTISING

In Europe,Germany and the UK are striving to senior ad agency catch up. managers are Program sponsorships of this kind noncommittal a-cover all dayparts from primetime slots bout broadcasterlike weather, gameshows and dramas to attitudes.Nick less -watched times of day. Reebok has Henley, Europeanbeen targeting women interested in fit- operations direc-ness via its Step program, which is tor for the Inter -scheduled in off-peak viewing hours. public -owned Advertisers such as Mars and Heinz are Universal Media,reported to be interested in developing said that barterinstructional programs around their pet followed a cycle,care (Mars) and baby food (Heinz) with stations in brands. developing com- Less -watched stations such as the mercial marketspan-European satellite stations have also opentodeals relied heavily on sponsorship as a means only in their earlyof offering potential advertisers a more stages of growth. cost-effective option than spot -only Judy Thomas, advertising. MTV Europe runs sponsored international me-programs for the youth -oriented brands dia director of adof Coca-Cola, Nike and Braun, while agency DMB&B, Eurosport carries the Opel Super Sports said she had not News and UPS Business Monitor, which is seen "anyreal also seen on Euronews and CNN. The sea -change" in the advertiser only "owns" these programs in attitude of broad-the contorted logic of marketing -speak, casters in Europe. although airtime is in some cases part of "In the mid -80s, the package. the Italian stations Some associations are too strong too did a lot of barter, pass muster with the regulators. In the now they've pul- UK, the ITC initially cleared the $1.5 mil- led out of it.It's lion sponsorship of ITV's drama series the financing ofabout a country doctor, Peak Practice, last resort for anyby a medical insurance company. Once broadcaster be-the first series was on the air, the ITC Guiding Light: Network play for P&G produced daytime soap causeitmeansdecided that the depiction of the difficul- theysurrenderties of operating within the public health certain qualities in reasonable numbers." control over their inventory." system in the series could be construed Although an advertiser could conceiv- In the UK, some event -related pro-as an argument for private health, and ably gain a degree of leverage over a grams have been supplied by advertisersbarred the company from sponsoring broadcaster by controlling the rights to ato the main commercial channel ITV. further seasons. hot ratings property, its main interest isLast year's Indycar series, funded by Some feel greater advertiser involve- in helping a station to maintain a largeTexaco, is a prominent example. Butment in programming is a natural, and steady share of viewing. "It makesaccording to David Prosser, head ofbecause advertisers and agencies are no sense for the advertiser to destabilizesponsorship at London weekday broad-becoming more skilled in the use of the market. Program owners care onlycaster Carlton, competition has notmedia. "We're looking at an increasingly about one program. Schedulers have toreached a sufficient pitch for growth infragmented delivery mechanism - with worry about the whole flow," saidbarter in the "foreseeable future." Onemore channels available and a greater Gluck. reason is the fear of losing control overdemand for specialized programming," Whatever the regulations, barter dealsairtime sales, the other that a stationsaid Barry Linsky, senior vice president often run into the strongest resistancewould only accept a barter deal if itfor planning and business development from the broadcasters themselves. "Ofcould not afford to make programs ofatInterpublic.Viaits"stableof course we have problem areas," said Tim the quality it wants. "At the moment ITVresources" in program production and Schramm, Gillette's director of interna-can do that." distribution, he said, Interpublic would tional advertising. He pointed to two Other areas of ASP center more onbe able to offer the option of program- highly -developed commercial tv marketsassociating the advertiser with the con-,,ming to its agencies and their clients as - Japan and Australia - and Indonesiatent of a program it sponsors but doesn'tthe market evolves. and Mexico, which are each dominatedsupply. Billboard sponsorships, in gener- "If you're a sophisticated user of by a single broadcaster. al, are "off the shelf' deals which allowmedia, you've got to be interested in When Gillette World of Sport startedthe advertiser no role in the content ofprogramming," said Wilson. "It's about ten years ago, "networks just didn't havethe program or in its production. Inproductivity, and the important part of policies... probably the more it hasEurope at least, this is a growth area: inrunning a business is to find areas where developed, the more difficult it is to get France, such sponsorship accounts foryou can create genuine productivity."fill our program placed well." 10% of tv advertising, and markets like

Television Business International October 1994 70 THE MOST EAGERLY AWAITED PBS --.NPRESCHOOL SERIES IN4.04.1Ar '41S YEARS!

DEBUTS JANUARY '9S FOR DAILY BROADCAST!

A co -production of Lancit Media Productions, New York and KCET/ Los Angeles. Distributed Internationally by Sunbow Productions, 130 Fifth Avenue New York, New York 10011 Phone (212)337-6100 Fax (212)366-4242

COME VISIT US 4 AT BOOTH 09.17 wow Soccer from the world champion nation. That's Brazil. Soccer from the place where the sport was born. That's England. Soccer from the country that invented "total soccer." That's the Netherlands. Soccer from the #1 sports network. That's ESPN!

SEE US AT STAND C1.18

1==I-11 I INTERNATIONAL

ESPN INTERNATIONAL 605 Third Avenue New York, NY 10158 USA TEL 212-916-9200 FAX 212 916-9325

ESPN ASIA, LTD. Suite 3003, Citicorp Centre 18 Whitfield Rd, Causeway Bay Hong Kong TEL 852.887.1199 FAX 852.887.0813 FOCUS: SPORT ames

TBI FOCUS: Sports rights for the big events and the dominating domestic sport have continued spiralling upwards. While the U.S. has the money, the rest of the world has soccer

United States Much to the chagrin of its competi-million more than CBS offered. Fox had tors, CBS scooped up the rights to the done to CBS, what CBS did to others just Rupert Murdoch's Fox Broadcasting isprestigious NCAA men's college basket-a handful of years before. Industry ana- taking a page out of the CBS playbookball tournament, National Football Con- lysts estimate Fox could lose hundreds of when it comes to sports programming, ference portion of the NFL contracts andmillions over the life of the deal. Richard Huff reports. In a series ofrights to Major League Baseball, which Fox saw the deal as a way to shore actions that almost mimic CBS' approacheffectively ended a four decade relation-up its affiliate line-up, which was coming to sports in the mid -80s, Fox has done theship MLB had with NBC. under fire from two soon -to -launch unspeakable and bought the rights to CBS bought those rights at pricesbroadcast networks. National Football Conference telecastsmany said were well above market It worked. Months after investing in and recently the rights to the Nationalvalue. The network took millions in loss-gridcasts, Fox inked a wide-ranging deal Hockey League. es over the life of the MLB contract andwith New World that provided several also lost some on its football package. big city affiliations. The network has also To get those rights, Fox hugely outbid Well, what goes around, comes held on to others who were considering the competition, including CBS, in deals around. a jump to the new ventures. that most analysts say are sure money After televising the NFC portion of the TV sports columnists had a field day losers for the fourth -placed Fox. In theNFL for 38 years, CBS was outbid bywith the marriage of Fox and the NFL mid -80s, when CBS' primetime schedule Fox. Last December, Fox paid $1.5 bil-often speculating that Fox would team was mired in third place, the network lion to televise the NFC contests over thesportscaster John Madden with the ani- splashed out to acquire big ticket sports. next four years, reportedly paying $400mated Bart Simpson in the broadcast

Television Business International October 1994 73 FOCUS: SPORT

booth. Fox simply said wait and see. other sports, particularly golf and Formu- They promised that it would be the same la 1 motor racing. In September, the final game, just a new attitude. day of the Japan Women's Pro Golf Then, as the network was ready to Championship drew a 9.0% rating on TV launch its first NFL season, it entered a Asahi, the final day of the Suntory Open joint venture with the National Hockey Golf Tournament a 10.4% rating on NTV League in which the league will get the and Formula 1 Italian Grand Prix, a first $155 million in advertising sold dur- strong 8.1% rating in a late -night slot on ing the coverage through the life of the Fuji TV. five-year deal. Under the terms of the Those who don't get their fill on ter- deal, Fox gets to air 16 games a year in restrial tv can find sports heaven on the first three seasons and 20 in the last satellite and cable. Although primarily a two. Fox also agreed to make up the dif- movie channel, Wowow offers its sub- ference if advertising sales did not reach Sumo: feast or famine scribers a varied sports menu, including $155 million. boxing, pro wrestling, motor sports and The venture got off to a good start byit would not change its plans for weekly Italian league soccer. NHK's DBS Chan- signing separate $5 million deals with broadcasts of Italian Serie A league soc- nel One divides its schedule between athletic footwear maker Nike and beercer, even though the main reason forworld news and sports, expanding its maker Anheuser-Busch. Fox's joint -ven-buying the exclusive terrestrial broad-coverage for special events like the ture approach to the NHL broadcastcasting rights, wildly popular Japanese Olympics and the World Cup. The Hi- rights is another example of how domes-star Kazu Miura, broke his nose in hisVision Promotion Association's DBS tic broadcasters and sports leagues are Italian league debut and was forced to sitChannel Nine devoted a hefty 37.4% of breaking the mould in sports rights. out for at least a month. its July schedule to sports, including Last year, ABC, NBC and Major TV Tokyo, the smallest of the fiveWorld Cup soccer, the Japan flyweight League Baseball teamed for a broadcastnets, which holds exclusive Japanesetitle match and the July sumo tourna- package in which both networks sharerights to non -game footage of Miura's ment in Nagoya. In September, however, the coverage and all participate in theGenoa team, said that, with the team'ssports accounted for a more normal profits. The partners created a new com-permission, it would film Miura in hospi- 19.7% of the program schedule. pany to sell advertising rights and over- tal and use the footage in its scheduled see the venture. And by all accounts thesoccer shows. TV Tokyo evidently feels venture was hitting its sales goals, butthat, even in a hospital corridor insteadUnited Kingdom then the players walked off the job end-of on a soccer pitch, Miura is such a ing the season. strong draw that fans will continue toSports television in the UK has been And CBS, well, its sports departmenttune in. undergoing a satellite -driven revolution. has been decimated by the loss of base- Following its 1993 ratings swan dive, BBC and ITV, the traditional homes for ball and football. Instead of football on baseball is now doing fine. The YomiuriBritish live sports, have had their cosy Sundays, it's airing original moviesGiants have come roaring back. They sports worlds shaken by an aggressive Sky geared for women. have led the league since opening day, Sports eager for rights and prepared to

and so have the team's ratings. Whenpay for them. By Paul Nicholson. Giants played arch rival Hiroshima Carp Japan on September 11, ratings soared to 31%The Brits are getting used to breaking - the first time the team had cleared thewith television tradition. British live sport Japanese viewers are sports mad - and30% mark all season. Ratings for the sea-was the BBC - Wimbledon Lawn Tennis becoming more so with every new addi-son have averaged 22.4% - two percent- Championships and Test Match Cricket tion to the tv sports schedule, reportsage points higher than last year. Interest- in the summer and Soccer and Five Mark Schilling . The start of a profes-ingly, when the Giants lose now, theirNations Rugby in the winter. ITV also sional soccer league last year set off a soc-ratings go up. Meanwhile, a Miura-less weighed in with its own soccer programs cer boom that caught the entire countrysoccer J League has been recordingand coverage, as well as picking up in its grip. mediocre ratings. In September no match rights to various boxing and athletics managed to score in double figures. events. The status quo was happy and Though many of the stadiums were Another sport that recently enjoyedaudience generating. Great value for the small, the tv audience was huge. At theexplosive popularity and since experi- broadcasters. peak of the boom, in the summer ofenced a slow fade is sumo. Minus the But then Sky Sports came along and 1993, soccer threatened to overtake thepresence of the sole grand champion -aspoiled the gentlemanly tranquility. First Yomiuri Giants - for decades Japan's Hawaiian -born giant whose sumo nameSky hit at the heart of the British estab- favourite baseball team - in the ratings.is Akebono - the September tournament lishment by being the first to air live ball - The Nippon Television Network, whichrecorded a 15.2% rating on its first day,by -ball coverage of an England cricket broadcasts Giants games and is a mem-compared with 19% the year before. tour to the West Indies. Initially the BBC ber of the same Yomiuri media group,Sumo Digest - a nightly wrap up of thecould not even get highlights. Then found sponsors were wary of a sport thatday's bouts on TV Asahi, recorded acame the killer blow that meant the cosy suddenly seemed old-fashioned and5.3% rating on the first day, down nearlyworld of UK sports rights would never uncool to the key young audience. half from last year's 10.1%. be the same again; Sky paid a massive This September,as thoughto But though baseball, soccer and sumo£303 million ($454 million) for rights to announce that the boom has not yet run have been tv's Big Three until recently, live coverage of England's Premier its course, the Fuji TV network said thatJapanese fans also religiously follow League (soccer) for four years. The BBC

Television Business International October 1994 74 Quality isthe name of the game. Owned

bytheKirch Group and Axel

Springer Verlag, ISPR is the new

force in sports marketing.

BeginningwiththeGerman

SoccerLeague, the"Bundes-

liga,towhich ISPR owns the

exclusiveworldwidetelevision

rights; continuing with the

Grand Slam Cup by Compaq, the

world'srichesttennistourna- ment; and developingintoan ambitious plan to play a leading role in the marketing of a broad ILAIIILIE AT MIP range of theworld's premier 19113.0 sportingevents,ISPR is now 0 PORTEL trulyonair.Our business is simple. We guarantee top

federationsandrightsowners the best market conditions, and

cooperate with television

stationstocreatethewidest and most innovative coverage. If

youareinsport, we should speak. Whether you are buying or selling, we speak the same

language. Come and joinISPR

on air.

ti 1

li1111111111011111111111101111iii.

ISPR, LACHNERSTRASSE 33A, 80639 MUNICH, GERMANY, TEL: *49/89/1221410,FAX:*49/89/ 1 2214111 FOCUS: SPORT

was included in the deal (as a minor broadcasters. But rights to domestic soc-necessity on the part of the ruling party. partner for complementary rights), andcer are becoming expensive. Mike Galet- Presidential elections take place next for the first time the top division of Eng-to reports from Buenos Aires. year; and state broadcaster ATC, suffer- land's national sport was available live ing from budget trimming and low rat- on television; but to the limited audienceAs team owners have discovered, sellingings, probably wouldn't have had the of Sky subscribers only. ITV was shutbroadcast rights is an easy way to liqui-funds to broadcast as many games without and left to pick up live soccer rightsdate the league's debt, reported to beout the decree. to the next division down - which it airs, near $85 million, so the competition for Rights buying in Argentina tends to be usually on a regional opt -out basis, on arights to the Argentine Football Associa- done by independent producers who Sunday. tion's (AFA) first division games hasthen sell their product to the country's The soccer deal was a landmark forbecome increasingly fierce. Cable pene- five major broadcast networks and the British sports rights. It introduced Sky as tration has grown to 44% nationwide-smattering of cable networks. Of these a major player in the televised sportsthe highest in Latin America- and theindependent producers, two dominate. business and struck a blow that wentrescheduling of games and a growth inTomeos y Compelencias is a subsidiary right to the heart of ITV Sports and BBC stadium violence has contributed to theof one of Argentina's largest tv produc- Sports management. More importantlybuilding of home soccer audience. ers, Artear/Canal 13. Artear/Canal 13 in for Sky, it started to win the minds of the Hence a clamor for the tv rights by theturn is part of the country's largest media traditionally conservative British viewersbroadcasters. holding, the Clarin group. Following Tor- who would dutifully tune in, in millions, In 1991 a well-known first divisionneos y Compelencias is Telesport, who's to whichever sports the BBC and ITVteam could charge $70,000 for tv rights.main customers include private broad- had decided were important. The same product now goes forcasters Telefe and Canal 9, and state Despite the soccer deal, the BBC and$300,000. But, whereas in other countries mouthpiece, Argentina Televisora Color ITV still have privileged access to whatlesser -known teams can count on some (ATC). Telesport also represents ESPN in are known as the "protected" events. sort of league mandated universal price, Argentina, Paraguay, and Uruguay. These are basically the big blockbustersthey have no such luck here. Though Besides Torneos y Compelencias' of the sports calendar in the UK likeprices are controlled by the AFA, a less- cable sports channel, the only other 24 Wimbledon, the FA Cup Final (soccer), known team is lucky to fetch 100,000. hour sports network available here is home test match cricket and rugby, the With its deep pockets via the Clarin ESPN. The future of sports rights buying Oxford and Cambridge Boat Race (row-group, Tomeos y Compelencias recently in Argentina looks set to get spicier. ing), The Grand National (horse racing), signed a 10 -year contract with the AFA and the British Open (golf). In between,to broadcast games including the (which gets its Argentine material from the BBC and ITV individually competeleague's best known teams for an esti-Teleste) have both announced plans to for rights to European club soccermated $10 million. The deal puts consid- launch all -sports networks in 1995, while matches as well as various athleticserable weight behind Tomeos y Compe-Teleste's production arm, Produte, is meetings. lencias'all -sportscablenetworkseriously considering the idea. This will The BBC's alliance (some claimlaunched this September. Other broad-widen the scope for other sports, partic- unholy) with Sky has continued. Jointcasters and producers are angry, claim-ularly autoracing and basketball which rights bidding has seen the two broad-ing Tomeos y Compelencias is effective-have large followings in the country. casters secure large amounts of cricket -ly now the "owner of soccer." the BBC keeps the international five-day But while domestic soccer may be tests while Sky picks up the one -daymajority controlled by one organisation,Spain international matches as well as a pack-the World Cup was made open to all. A age of the domestic county games - anddecree signed by President CarlosPedro Galindo, vice president of the Rugby Union. The feeling is that Sky isMenem made the World Cup final and national federation of restaurants, cafe- even eroding the edges around the pro-matches involving the Argentine squad terias and bars, recently complained that tected events. available to all broadcasters, while thetelevision channels are practising unfair And if further proof were needed thatremaining matches were divided evenly. competition by showing Spanish soccer things would never be the same again, itGovernment cronies say the decisionleague games ever later on Saturday came earlier this year when a consortium was made in order to eliminate any sort nights. His members are reporting drops of U.S. cable operators moved early and of monopoly by the wealthier broadcast- in their business revenues of between swiftly to secure the UK rights for £7 mil-ers. Industry insiders called it a "political 40% and 80%. By Justin Webster. lion ($10.5 million) to the 1996 Cricket World Cup in 1996. The cable operators Unrest is wider spread. The theatre asso- at this stage do not even have a channel ciation of Catalonia is aiming directly at to broadcast the games. This must be the tv companies' advertising revenues really confusing for the sports gurus by threatening to boycott the products of within the RBC and ITV. all the sponsors of the matches, unless they are broadcast half an hour earlier, at 8.30pm rather than this year's schedule Argentina of 9pm. Some 25 cinemas in Barcelona have changed the timings of their Satur- Joccer is a world game. In Argentina, if day night showings. you watch tv, you would think it is the The origin of the row which has bro- only game. By government decree the ken out across Spain is the fact that World Cup was made available to all Argentinian High Point Forta, the federation of the six regional

Television Business International October 1994 76 N 1 I _., the world's finest sporting

action ...

...for

television

audiences

worldwide 13L MARKETING

MIPCOM STAND NO 16.19 Tel: (33) 92 99 82 02 Haddon House, 2-4 Fitzroy Street, London WI P 6AD. Tel: (44 71) 411 4333. Fax: (44 71) 580 4553. Telex: 262667 ISLUK G NEWS

GATHERING tv stations, has the exclusive contract for the broadcasting of league matches France which it has decided to move into a VIDEO primetime slot. Soccer is lbedOMOuilingsport 0.1 !Tend) According to Enrique Laucirica,the television, and like many dominating move was not done to increase advertis- things in French television,it primarily PRODUCTION ing revenues directly, but does offer belongs to Canal + The pay-tv giant has Forta the chance to boost its audienceexclusive rights to the French soccer figures for the rest of the week. As theychampionship, reports Serge Siritzky. are largely publicly financed stations, SATELLITE the members of Forta are "sensitive toIn order not to compete with stadium this type of issue." attendance, Canal + screens one of the From thisfallthe competitionleague matches live before the other TRANSMISSION between Spanish tv channels for sportsnine kick off. Canal + and TF1 share programming will intensify. TVE, therights to the highlights, with priority From Conus' studios, teleports state broadcaster, has broadcast leaguefootage going to the pay channel. matches on its second channel to the TF1 shows the European Cup (essen- and news bureaus in parts of Spain not covered by the Washington, Los Angeles, New tially the French teams and the finals) regionals, allowing it to stay above theand the French national team matches. York, Tokyo, Budapest, and competition. Canal + has been careful not to monop- Minneapolis; European club games are different.olize key matches involving the French From any location in Eastern TVE has traditionally had an exclusiveteam in order not to harm its image. Europe, or even the Middle East hold over Real Madrid's European The second most popular sport in and Africa, via our "fly -away" matches but recently suffered a soberingFrance is Formula 1 racing, screened by satellite news gathering unit; blow when its private competitor, Ante-TF1. Boxing also performs well for na 3, bought the rights to Madrid's UEFA From any news event or Canal + and TF1 - but only when they match with Sporting de Lisbon. Estimat- are big championship fights. production location in North ed at Ptas150 million ($1.2 million), On France 2, rugby, the Tour de America, via Conus' satellite Antena 3's offer was five times biggerFrance (in July) and Rolland-Garros transmission vehicles, mobile than TVE's. (tennis) in June all do well. The two lat- video production facilities and "Obviously we couldn't compete with ter events are shown continuously on satellite news gathering a sum like that," said TVE's Manuel Cor-France 2 and France 3 - the synergy organization, the world's first ral. More bad news for TVE is that Ger-between the two sister public stations and largest. ardo Gonzalez Otero, secretary generalenables them to devote a large amount of the Spanish football federation, said of airtime to the two events. To you. Wherever in the world his board was studying the possibility of France has seen bitter legal battles you are. Whenever you want it. putting the rights to the games of theover the conflict between broadcasting Exactly how you want it. And national team, currently held by TVE till rights and the right to inform. Sports on budget. 1996, up for auction. Antena 3, again,rights are now ruled by a law and "good Conus is the USA's largest has shown interest. faith" agreement between broadcasters. independent television news The other private channel, Telecinco, For example, the fact that a broadcaster gathering and video production has also joined in by buying the rightshas exclusive rights with a sports star of the UEFA matches of one of the topdoes not enable the broadcaster to for- company, providing broadcasters sides, Deportivo la Coruna. Antena 3bid him or her to give interviews to throughout the world with direct has exclusive rights to the European journalists of other stations. For soccer, access to events, information and matchesofanotherclubteam, the owner of exclusive rights must allow technical facilities. Our goal is to Zaragoza's. news on other channels to show provide our clients with the Canal +, with 17% of its scheduleextracts of a match, but only after the resources and innovative solutions taken up by football, has struck a dealtransmission by the owner of rights - they need to implement their with Forta to show league matches onand the rebroadcast pictures must not news and television programming Sundays. The pay channel, which claims last more than 90 seconds. If a broad- decisions. 800,000 subscribers, is looking increas-caster buys exclusive rights on an event ingly attractive for the committed sports and doesn't show the event or part of it, fans, even in regions covered by Forta. another broadcaster can. As the privates have increased their Jean-Pierre Elkabbach, the new presi- C NUS audiences, and become increasinglydent of public stations France 2 and INTERNATIONAL capable of competing for the mostFrance 3, has said on several occasions expensive rights, TVE is likely to lose its Conus Communications that the escalation of sports tv rights fees sports stranglehold. Though Forta is in ais suicidal and has called for "a truce" 3415 University Avenue, Minneapolis strong position at the moment, the out-and even an agreement with TF1. He Minnesota 55414, USA. cry its strategically astute eight -year con- Phone 612-642-4645. Fax 612-642-4680. also wants European public broadcasters tract for the league games is now caus-to agree not to accept the price inflation 1825 K Street NW, Washington DC ing has meant the monopolies commis-of the rights to the big events (like the 20006, USA. Phone 202-467-5600. sion is putting the deal under increasingOlympics). It seems his pleas are falling Fax 202-467-5610. scrutiny. on deaf ears and dubious legal ground.

Television Business International October 1994 78 ARTS 1 DOCUMENTARIES

fascinating

and

original

programming ...

... on

sport,

culture

and the arts

13L MARKETING

MIPCOM STAND NO 16.19 Tel: (33) 92 99 82 02 Haddon House, 2-4 Fitzroy Street, London WI P 6AD. Tel: (44 71) 411 4333. Fax: (44 71) 580 4553. Telex: 262667 ISLUK G Host To Nations,

Rich Zahradnik spent the summer working for EBU Sports International,host broadcaster for the World Cup. Here he gives an insider's view of howa major sports event gets covered

you've written the check to the Inter-first-hand how a massive logistical andBroadcast Center (IBC) in Dallas and national Olympic Committee for sev- production effort like the World Cupdeployed reporters, producers and their eral million somethings and now you works. ESI was responsible for produc-own crews across the country. Globo, can sit back and wait for those thrillinging the basic coverage of all 52 matches matching Brazil's football obsession with Olympics pictures to come flooding in- 105 hours of live coverage - andits own obsessive coverage, employed two years. Right? Not quite. As any net-ensuring match commentary for each ofupwards of 200 people and produced work executive knows, big time sportssome 120 different networks went from live feeds from Brazil's West Coast train- coverage doesn't work that way. the right stadium in America to the righting camp and near constant news The payment for the rights to ancontrol room back home. In the effort,updates from its studio in the IBC. Small- Olympics or a World Cup is just theESI marshalled nine live trucks, 126 cam-er networks made do with simple com- beginning. The physical production of eras, 250 VTRs, 1,100 commentary posi- mentary and the match pictures, some- such mega -events requires tens of mil-tions and 1,800 commentary circuits. times even calling games from in front of lions more be spent on cameras, studios,Coverage was fed via 40,000 miles oftv monitors at the IBC, rather than going satellite capacity, playback equipmentfibre -optic cable and uplinked to 12 dif- out to the venues. and talent. Each broadcaster with rights ferent satellites. Coverage of a big event begins with to an event must plan its own produc- Each network at the World Cup,the host broadcaster. It was ESI at the tion strategy and then work with thewhether TV Globo or TVE, Nigerian World Cup; it will be Atlanta Olympic host broadcaster at the event to turnTelevision or NHK, had the option of Broadcasting (AOB) at the 1996 Summer r - those plans into exciting television. enhancing ESI's coverage with studioGames. AOB is following the model This past summer, I worked for EBU feeds, live shots and additional cameras. firmly established in Barcelona for the Sports International (ESI), host broad-Some, like TV Globo and NHK, built1992 Olympics. There, the host broadcaster for World Cup USA 1994. I sawfully-fledged studios in the International caster was set up as a department within

Television Business International October 1994 80 r.X

,rxuat , cc_uation

foryourL.AD o-Dte

13 episodes x 30'

WORLD WIDE DISTRIBUTION CONTACT: ANTONIO OROZCO

M.S. International 20, Boulevard RAINIER Ill - MC 98000 MONACO - Fax :(33193.30.25.39 FOCUS: SPORT

the organizing committee for the games. G000000a1111!" bounced along the hall- At the other end of the scale, Nigerian ESI, on the other hand, was a stand- ways. Television used a small booth from alone company established after the U.S. The average IBC office served as awhich its commentators called matches World Cup organizing committee askednetwork's production and administrativewhile watching on a tv set. the European Broadcasting Union (EBU)control center. Production executives In addition to setting up and running if it would act as host broadcaster. Theoversaw the match feed as it came inthe IBC, ESI's other main job was to fit request came because none of the U.S.with that network's commentary, com- out each of the nine World Cup venues networks had the experience, or, for thatmunicating with production staff at thefor tv coverage and then produce the matter, the desire to be host broadcastervenue and master control in the homematch shows. For each match, ESI used for what is the world's most importantcountry. Yet every network's approach13 cameras to capture the action. A sports event. EBU's sports operationsto the World Cup was different, and so European producer -director called all the group knew the World Cup and hadtheir IBC operations varied as much.shots, directing coverage that was sent already done work in the U.S., via fibre to Dallas master con- serving as host broadcaster for trol before being uplinked the 1989 World Alpine Ski around the world. Commentary Championships and the 1986 by 100 or more different com- World Cycling Championships. mentators in a stadium was sent A deal was done in July by separate circuits to Dallas so 1991 and the EBU created EBU that individual networks could Sports International to be the hear what their own talent was host broadcaster for the tour- saying. From Dallas, the com- nament. Like an Olympics mentary went out with the broadcaster, ESI started with a world feed pictures to each net- handful of employees, expand- work's control room back ed to 1,200 personnel during home. the event and dropped back The operations at the venues down to a dozen or so before demonstrate what producing a disappearing completely. world feed is all about: creating ESI's main tasks were to one feed that shows the action plan production for 52 football and marrying it to dozens and matches, create the technical dozens of commentary feeds and commentary facilities that describe the action. And needed in nine stadiums, and though ESI had total control design and build the IBC to the over the world feed, networks specifications of the 120 broad- customized the production to casters who would work there. add their own editorial spin. Much is said about the inter- Broadcasters booked additional national nature of the tv busi- camera positions inside the sta- ness, but outside of a Mip or a diums. They also put in bids to Mipcom, the one place the be the network that conducted global village really looks like the post -match "flash" interview a village is at the IBC of a big with players and coaches as sports event. The World Cup's they came off the field. ESI IBC was built into the Automo- operated studios at each stadi- bile and Centennial buildings, um that networks used for pre - two art deco exhibition halls and post -game interviews, tak- on the grounds of Texas State ing advantage of the lower Fair in Dallas. Walls were Obsessivecoverageoff the field wasmatched by flair on it international satellite rates ESI thrown up, offices created, was able to get by booking the video, audio and computer cable laid asNOS Television set up a full studio oper-time in one block. the two cavernous buildings- the sitesation near the Dutch team's hotel, so The range of facilities networks used of new car displays during the state fairNOS only ran a small operation at theto cover the World Cup reflected the - were turned into communications andIBC to act as coordinator with ESI's tech-resources and demands of each broad- production headquarters for World Cupnical and production people. TV Globocaster. Offices, rented cameras, editing tv and radio coverage. Wandering downbuilt a huge CNN -like newsroom in theand control room equipment were all a hallway in the Automobile Building, IBC fitted with writing positions, anavailable, all at a cost. ESI worked from you'd pass NOS, TRT of Turkey, Swedishanchor desk and interview corner. Worlda complex rate card that covered the ser- Radio, TV Nacional De Chile, NHK,Cup news updates, as well as full lengthvices available to the 120 television net- Artear of Argentina, then, turning a cor- programs and pre- and post -game matchworks in the U.S. Though AOB is struc- ner, Deportivas Columbia, CCTV andreports, were beamed from there back to tured differently from ESI, the economics SBS Australia. Brazil. Globo had editing suits and itsof mega -sports production will be the A section full of Latin Americanown master control room. Networks like same in two years time when Atlanta 96 broadcasters was the place to be when a ITV and ARD-ZDF rented transponderscomes on the air. No doubt, co-ordinat- team scored. Overlapping, ecstatic cries on satellites over the Atlantic for the run ing producers at networks everywhere of "Go-Go-Go-G000000aaaaaal! of the tournament. already have their checkbooks out. 01711

TelevisimBusinessInternabormOdoberBM 82 BRIGHT

MAINEW

wiuSUN

Distributors of

[1611. telenovelas,

documentaries

and dramatic series.

Come see us

at MIPCOM

YOL. Stand 4.23 ARTEAR ARGENTINA and let our sun

Arte Rodiotelevisivo Argenfino, S.A. Lima 1261- C.P. 1138 Buenos Aires, Argentina shine on you. Phone: (541) 334-9197 Fox: (541) 331-8573 Telex: ARTEAR-AR 19083 WO [1 FOCUS: SPORT

inking Twos

ESPN to get hold of another section of the audience. It is targeted at younger males - 18 to 34 -year -olds - than watch ESPN, offering a diet of extreme sports like bungee jumping, snow surfmg and mountain biking. (A recent programming revamp has added more mainstream sports.) Rather than a niche offering, Sky Sports 2 is an overflow channel set up to carry the programming that cannot be squeezed onto Sky Sports. The two Sky channels are interchangeable, but ESPN2 is a distinct service from ESPN. Sky Sports 2 is a weekend channel with travel and soaps piggy -backing the same transponder mid -week, said Vic Wakeling, head of Sky Sports. It was on the weekends that Sky needed to deal with too many live events trying to fit into too little airtime. Some in the industry believe the new \.'o channels are helping ESPN score twice in the ratings channel was set up to promote a future sports pay -per -view service, but Wakel- The creation of ESPN2 and Sky Sports 2 looked like ing denied that was the case. "Sky Sports responses by their owners to specific market conditions. 2 functions as another window for sports, mainly live... as the dossier of live But, Marie Beardmore reports, operators of other sports events has grown, people now have an channels around the globe may also come back for seconds expectation for live sports," he said. ESPN has every intention of taking multiplexing the next logical step. ESPN2 ESPN pioneered the multiplexed sports oped multichannel markets are nowis doing well; it launched to ten million channel with the launch of ESPN2 last looking at second services and the rea-homes in a tight U.S. cable market and is October. In. August, BSkyB jumpedsons why ESPN2 and Sky Sport 2 werenow available in 15 million. "We figure on the bandwagon when it put Skycreated. that in, say, two or three years we can Sports 2 on the air. The huge amount of The strategies at ESPN and BSkyBhave a ESPN3, then later a 4 or even a live sports product available drove ESPNvary greatly. Sky Sports 2 is free to Sky5," said Mike Solty, ESPN head of com- and the UK satellite station to launchSports subscribers, of which there are munications. their respective new services. Live pro-currently 2.5 million, while ESPN2 is Solty said that ESPN3 will again be gramming must, after all, be seen live,offered as a separate basic service that targeted at a different audience: "Initially and the sports services needed ways tocable systems must be convinced to offerit would probably be a niche service schedule more of it. to their subscribers - and pay for. offering sports such as auto racing, or it Other channel operators in less devel- ESPN2 is first and foremost a bid bycould be mainly a sports news channel."

Television Business International October 1994 84 CINECANAL esCine Descubrapor que este concept. tansencillo va asignificar tantoentoda Latinoanierica Parala televisionporcable. ***, "r4t *JOThifiloymt

**It

Cinecanal es el mas exclusivo canal de peliculas creado por MGM, Paramount, Universal y Fox.

Toda la solidez, de los estudios mas grandes de Hollywood garantizan que este canal de cine

es el mas espectacular de la pantalla.

Encuentrenos en la convencion de TEPAL, Panama, 24 y 25 de octubre, y en la convencion de ATVC, Argentina,

del 30 de octubre al 3 de noviembre.

For sales information call: Buenos Aires, Argentina (541)394 0136/0139, Fax 394 0409. Mexico, B.F. (525)255 3096 o 520 5524/5725, Fax 255 3096. Caracas, Venezuela 582 993 7763/0356 Fax 993 8419 FOCUS: SPORT

PPV is already an approach ESPN has Channels stand or fall on their distri- gradually moved to service its vast tried for specific events- NHL hockeybution. DSF operates in the biggest cableregion with more targeted, localized ser- and a Rotisserie Baseball Special- usingmarket in Europe; Germany has 16 mil-vices. It's no surprise Hutchings knows existing PPV channels, and the idea of alion cable homes, of which DSF claimsthe strategy: He chaperoned Star Sports dedicated PPV channel is not out of the15.2 million, so it already has a distribu-through its regionalization program question. tion base that could sustain some futurewhen he worked at Prime International, In Germany, sports channel DSF issecond channel. the Tele-Communication Inc. -controlled still building itself up as a one -channel It's a different story in Spain, where company that programs Star Sports. operation, but managing director Wol-Teledeporte has to contend with a Jack Stanfield, senior vice president of fram Winter can see the day when heretarded cable market that can barelyPrime International and senior group will be programming a second channel. support a single channel covering sports. vice president of Liberty Sports (also part That's because now, more than ever,There are 1.5 million cable homes inof the TCI group), said Star "will abso- sports makes sense on specialized ser-Spain, of which Teledeporte claims 1.2 lutely have a second service to meet vices rather than on the generalist broad-million. Antonia Martinaz, who heads upregional demands and the challenges of cast channels. the channel, blames the situation on thethe pan -Asian marketplace... namely to "National channels are realizing that government's failure to pass a cable law.be more sensitive to market interests, to sports, unless we're talking World Cup"There are three or four U.S. cable com- know what the different priorities are in football, are not pulling in the ratings topanies who want to invest in SpanishKorea or Singapore." make them attractive to advertisers/view- cable but are being held up by the poli- In June, Star set up a Mandarin ers, and promoters are realizing that theytics," she said. At present, cable has notsoundtrack on the northern beam as part can get better coverage for programsbeen legislated for, but it is widely pre- of this process, but it will not be com- from a thematic channel," Winter said.dicted the law will legalize many of the plete until there is a Star Sports 2. "Currently we are at 1.5% penetration.existing operators, especially the largest Prime also has eyes for Latin America. By the end of the year we hope to be at ones. Stanfield envisages a service for launch 1.8% to 2.0%. Two or three years down Emmanuel Florent, managing directorin 1995 that will work alongside the the line, when penetration is at 4%, Astraof Eurosport, sees little point in a second regional sports channels already sprout- lE is operational and digital compressionchannel for his pan-European service,ing up in Argentina, Brazil and Chile, has come online, then I'm sure we canpreferring to opt for separate languageeffectively creating a second service for go for a second channel. After all, coststracks instead. This he's done with greatall of them. Australia is also in his sights. would be low; we could use the sameaplomb: Eurosport now has six infrastructure, the same marketing team...tracks, with separate Spanish, Polish andwireless delivery system to launch the It would probably cost a couple of mil-Czech tracks expected shortly.Ifservice. A second sports channel would lion marks to set up." Eurosport were to set up a second chan-follow in a few years, said Stanfield, nel, he said, "it would hit thebased on the same approach of a global main markets first - UK, Ger-channel working alongside a regional many and the Netherlands - andone. would be along the lines of ESPN is also ready to head Down ESPN's venture, targeted at aUnder with a dual -channel package, niche market rather than basedthough Andy Brilliant, ESPN International on Sky's overflow model." executive vice president and general In the Middle East, wheremanager, said it's early to predict their ESPN has a joint venture withformats. "It is likely it will be similar to Orbit Communications, the target the way we operate in the US.; the way for the whole Orbit package ofwe'll differentiate the two is likely to be channels is 100,000 subscribers comparable." by the end of 1995. Orbit Sports Brilliant revealed he is considering will be sold as part of a pay-tvpossibilities for Japan when digitalization package, so its subscribership ishappens in 1995 or 1996. "What's likely likely to be lower than that. Mattis one regional service and one global Hutchings, general manager ofchannel... But you never know, there's the sports channel, is countingmore than one way to skin a cat." on his relationship with ESPN to In Africa, the recently launched sub- give him leverage when makingSaharan service Supersport is also being deals. Hutchings predicted thetargeted for expansion, although not birth of an Orbit Sports 2 in awith a second service. "It's currently in couple of years time, and if aan interim stage... but we expect to go second channel gets off thefull bore on it once PanAmSat 4is ground, it will be a different ani- launched," Brilliant said. mal from the existing service. "It Supersport has some time to go will be very much based onbefore it has a twin, though: "I don't see regional programming." that developing into a second service for That means Orbit, as a pan- some time." regional service, will parallel the Africa may be one of the few places development of Star TV, the pan - where a sports channel's operator isn't Winter: DSF2 is two or three years down the line Asian satellite company that hasthinking in twos. fill

Television Business International October 1994 86 A WINNING POSITION...

WITH ALL THE RIGHT MOVES

CRACKER 2 OPEN FIRE RIK MAYALL NICHOLAS AND GRANADA ISION 9+52.runs LWT PRODUCTIONS L06mms PRESENTS...2 ALEXANDRA GRANADA TELEVISION 3.52fann 4on between GRANADA TELEVISION ROBBIE COLTRANEreturns RUPERT GRAVES, GRANITE PRODUCTIONS 2R51 Awns as the idiosyncratic criminal and DOUGLAS HODGE MAYALL displays his w o extraordinary one -hour psychologist Fitz for a star in the fascinating, real -life outstanding comic talents in documentaries presented by new series of the controversial, story of armed robber a new trilogy of contrasting His Royal Highness critically -acclaimed and David Martin, Britain's most comedy dramas, co-starring PRINCE MICHAEL OF KENT, hard-hitting detective drama. wanted man in the early 1980s. SERENA SCOTT THOMAS, which recount the FRANCES BARBER tragic story of the last Russian and PHYLLIS LOGAN. Tsar and his Empress.

AGATHA CHRISTIE'S THE TRIAL CHILDREN'S WARD 7 POIROT 6 OF LORD L'..ICAN GRANADA TELEVISION CARNIVAL FILMS en ossonahon GRANADA. TELEVISION An award -winning, realistic LWT PRODUCTIONS 4, /02nuns A compelingdramatis.uiun drama series for DAVIDSUCHET stars in his starringJULIAN WADHAM a family audience set in the definitive role as andLYNSEY BAXTER, one of the world's greatest children's ward of an which examines the events inner city GeneralHospital. fictional detectives surrounding one of in a sumptuous new series I he most notorious mysteries of four two-hour films. - of the twentieth century.

(._,RANADA Distributed by: Granada LWT International, MIPCOM '94 The London Television Centre, Upper Ground, London SEI 9LT STAND IL-Vitt/Tr Telephone: 071-620 162C Fax: 071- 928 8476 Telex:925620 A0.15 I NIFF RNA] IONA I. TBI PROGRAMMING SURVEY

Eastern Approaches

TBI's survey of broadcasters in Central and Eastern Europe reveals how and where they invest their programming budgets. By Chris Dziadul

The newly -democratized countries ofcanvaryenor- Central and Eastern Europe havemously. The Esto- seen major changes in their television nian commercial industries since the end of the Cold War. station Kanal Kaks Formerly dominated by state-controlled (Channel 2) is will networks, most now have highly com-ing to invest up to Twin Peaks is picking up the scent of ratings in Eastern Europe petitive markets in which public broad-60% of its $200,000 casters face a growing challenge fromprogramming budget on production; When asked to specify the types of new commercial terrestrial services andRomania's public broadcaster Televiz-programming they are interested in buy- expanding cable and satellite sectors. iunea Romana limits itself to a surprising-ing, only three of the 15 broadcasters Battles are being won or lost on thely low 3%. questioned indicated all eight suggested strength of the programming viewers are Of even greater interest is the type ofgenres. Significantly, they were publicly - offered, and it is vital to know the poli-programming broadcasters in the region owned (Poland's TVP, Hungary's MTV cies which both public and privateare keen to acquire and who from.and Slovakia's STV) and arguably had broadcasters in the region pursue in suchAlthough the schedules of most publiclarger programming budgets than their important areas as program acquisitionsnetworks questioned in the survey are commercial rivals. and co -production. weighted heavily in favor of in-house The latter, on the other hand, also These are invariably dictated by theand domestic product as opposed toselected a wide range of programming budgets which they have at their dispos- imported material (with Hungary's MTVbut showed special preference for films al, with large public broadcasters suchas and LRT in Lithuania being the most and comedy. Only one in five of all the Czech Television (CTV) being able toextreme examples), nearly all are able to broadcasters (again public networks) draw on a total of over $53 million forprovide a list of imported programs thatquestioned had any interest in acquiring programming each year while small achieve high ratings on their networks. news programming, while all expressed independent services like Lithuania's Furthermore, while few public or pri-a desire to buy films. Tele-3 have next to nothing. vate broadcasters are able to give details When asked about their involvement Moreover, only a certain proportionof the amount of programming theyin co -productions, public broadcasters of these budgets can be allocated toobtain from local producers, it appearsappeared more active than the commer- acquisitions and co -productions. While the latter are more favorably disposed to cial stations (possibly also due to having the latter rarely get a fixed amountsuch acquisitions. Indeed, in the case oflarger budgets). Indeed, only Estonia's (Slovenia's public broadcaster Slo TV,Poland's national commercial serviceKanal Kaks was able to provide details however, puts aside around 15% of itsPolsat, independents supply 15 of theof a recent program it co -produced with total programming budget of $40.6 mil- 105 hours it broadcasts weekly despite a foreign partner. The results of the TBI lion), the amount spent on acquisitions 70% of its schedule being imported. survey follow.

Television Business International October 1994 88 SERIES SPECIALS AND MINI-SERIES CIIICAGO HOPE. MIA FARROW: THE FIVE CHILD OF HOLLYWOOC MRS. BUCHANANS LOYALTY AND BETRAYAL WILD OATS A KID CALLED TROY THE X -FILES SUZI'S STOFY PICKET FENCES YOUR FAVORITE THE SIMPSONS COMMERCIALS MANHUNTER TV GUIDE'S 40m SCAVENGERS ANNIVERSARY

THIS IS THE NFL THE BILLBOARD MUSIC AWARDS THE GORDON ELLIOTT SHOW STUNTWOMEN WORLD TOUR

TRAUMA CENTER THE ROYALS: DYNASTY OR DISASTER

TV MOVIES STEVEN MADJNNA: THE BOCHCO. EARLY YEARS PRODUCTIONS THE O.J. SIMPSON STORY

1\11'130 BLJE REVENGE OF THE NERDS IV: NERDS IN LOVE THE BYRDS CF PARADISE THE COUNTERFEIT CONTESSA CIVIL WARS

RISE AND WALK: DOOGIE HOMER,

THE DENNIS BYRD STORY Ma

BORN10 RUN CAPITOL CRITTERS rl BASED ON AN UNTO W. If,Y :,EATURF FILMS

SK ED

MRS. DOURIT,RI_

BABY'S DAY OLD

EEK! THE CAT AND THE TERRIBLE THUNDERLIZARDS HOMEALLNE ):

I (fir IN NEW 'MFIK BOBBY'S WORLD ANEWS CORPORATION COMPANY Puy.; OVER W110 RED PLANET LIBRARY .n.ELE WHERE ON EARTH IS CARMEN SANDIEGO'

PETER PAN AND THE VISIT US IN ROB #E 3.10 PIRATES

ATTACK OF THE KILLER TOMATOES PIGGSBURG PIGS INTERNATIONAL TELEVISION

Central And Eastern European ProgrammingSurvey

HOURS OF CROATIA CZECH REP CZECH REP PROGRAMMING HIRT CTV NOVA

(a) Produced In house 36/week 11,294/year 27% (b) From local producers n/a 1,550/year 14% (c) Imported n/a 9,310/year 56%

PROPORTION OF PROGRAMMING

(a) Domestically produced 70% 58% 44% (b) Imported 30% 42% 56%

PROGRAMS MOST INTERESTED IN BUYING

(a) Children's

(b) Documentaries

(d) Series

(e) Comedy (f) Drama

(g) News

(h) Sports

PROGRAMMING BUDGET nja $53.33 million n/a

PROGRAMMING BUDGET FOR ACQUISITIONS n/a $7.58 million n/a

TOP 5 IMPORTED SHOWS

ACCORDING TO RATINGS 1 Homefron1 1 Dirty Dancing 1 M.A_S.H. 2 Beverly Hits 90210 2 North and South 2 Tarzan 3 Santa Baroara 3 - 3 Beverly Hills 90210 4 Murphy Brown 4 - 4 Baywatch 5 Northern Exposure 5 - 5 - AVAILABLE BUDGET FOR CO -PRODUCTIONS Nc set amount No set amount n/a

RECENT MAJOR

CO -PRODUCTIONS Franz Josef's Land Arabella II Big Beat The Adventure of Criminology Passion Kiss Carmen The Glagol Mass

Television liusiness International ktober 1994

91) TBI PROGRAMMING SURVEY

ESTONIA ESTONIA HUNGARY LITHUANIA ETV KANAL KAKS MTV LRT

1,770/year 2/week 7,360/year 233.1/month 25/year 8/week n/a n/a 755/year 18/week 2,469/year 85.3/month

66.4% 33.4% 72% 73.2% 33.6% 66.6% 25% (+ 3% ads) 26.8%

n/a $200,000 n/a $4 million

$320,000 $120,000 $5.12 million $150,000

1 Rosa Salvaje 1 Santa Barbara 1 Dallas 1 Der Ate 2 Dating Game 2 Recent feature films 2 Columbo 2 Twin Peaks 3 Mr Bean 3 MGM movies from Turner 3 Coca-Cola Kid 3 Capital City 4 Danger Bay 4 TNT original productions 4 College 4 1st American People 5 Capital City 5 CNN 5 Magnum 5 Neighbours

$16,000 Service deals No set amount No set amount

n/a Candles in the Dark n/a Europa Platz Alice Bellman

Television Business International October 1994 91 TBI PROGRAMMING SURVEY

Central And Eastern European ProgrammingSurvey

HOURS OF LITHUANIA POLAND POLAND PRO 3RAMMING TELE-3 TVP POLEAT

(a) Produced In house 10/week 6,933/year 20/week (b) From local producers 12/week 630/year 15/week (c) Imported 90/week 4,400/year 70/week

PRO'ORTION OF PRO3RAMMING

(a) Domestically produced 20% 67% 30% (b) Imported 80% 33% 70%

PROGRAMS MOST INTERESTED IN BUYING

(a) Children's

(b) Documentaries

(d) Series

(e) Comedy

(f) Drama (g) News

(h) Sports

PROGRAMMING BUDGET negligible n/a n/a

PROGRAMMING BUDGET FOR ACQUISITIONS 25% (of total) n/a n/a

TOP 5 IMPORTED SHOWS

ACCORDING TO RATINGS 1 Santa Barbara 1 Jake and the Fatmar 1 2 Movies 2 Blind Date 2 3 Animatior 3 The Colbys 3 4 Sports 4 Wheel of Fortune 4 5 Entertainment progs 5 Northern Exposure 5 AVAILABLE BUDGET FOR CO-PRODUCTICNS n/a n/a n/a

RECENT MAJOR CO -PRODUCTIONS n/a n/a n/a

Television business International October 1994 92 TBI PROGRAMMING SURVEY

ROMANIA SLOVAKIA SLOVENIA SLOVENIA SLOVENIA TVR STV SLO TV KANAL A MMTV n/a 4,884/year (inc loc prds) n/a 28/week 18/week 14.68/week n/a n/a none 4/week 79.4/week 2,469/year n/a 77/week 21/week

71% 66% 40% 26% 47% 29% 34% 60% 74% 53%

$13.86 million $25 million $40.6 million $500 (per hour) $56,875

$441,176 nia $5 million $350-500 (per hour) n/a

1 Saved By The Bell 1 Father or Lover 1 1 Beverly Hills 90210 1 Sean's Show 2 Charlemagne 2 Beverly Hills 90210 2 2 The New Statesman 2 Bad Influence 3 Dr Quinn 3 Ricki Foster 3 3 Tropical Heat 3 Neat & Tidy 4 Mr Bean & Benny Hill 4 Simply Maria 4 4 Cinema, Cinema. Cinema 4 Detectives 5 Artistic documentary 5 Mr Bean 5 5 Matlock 5 -

n/a n/a $6.25 million n/a $26,875

n/a n/a Games Without Frontiers n/a n/a

Television Business International October 1994 93 MAYTHE

KNOWLEDGE

BE SHARED.

40 HALF HOURS AVAILABLE FALL 1995 SCREENING MIPCOM STAND 25.03

:.6aumont

WORLDWIDE SALES

30, AVENUE CHARLES DE GAULLE 92200 NEU1LLY SUR SEINE. FRANCE PHONE : 33(1) 46 43 24 34 FAX :3 3(1) 46 43 20 33 TBI MARKET INTELLIGENCE

TBI Global Program Prices Guide page 96 Market News And Mipcom Briefs page 98 Mipcom Contact Directory page 126 Buyers' Guide To Mipcom Programs page 132

Television Business International October 1994 95 MARKET INTELLIGENCE

MIPCOM Program Price Guide

As new tv product floods to marketalthough we are seeing a rise in theducers/distributors who live outside the there is a feeling coming from dis-upper limits of what broadcasters arelisted country. Obviously local producers tributors that program distribution iswilling to pay in competitive markets forwill generally get higher prices from a healthy business to be in. Broadcasters, competitive programs. broadcasters. With an increasing amount desperate to keep prices down, would Prices listed are for commercial hours,of product coming to market and broad- disagree, strongly. But the evidence is equivalent to a running time of about 50casters looking to maintain as much con- that there is a hardening of pricing from minutes, and cover programming rangingtrol as they can of their program acquisi- program sellers and that the buyers canfrom children's and documentaries to tion costs, it is difficult accurately to pre- find the money to acquire. miniseries. Films originally made for the- dict pricing trends, but distributors can The rush for the Far Eastern markets atrical release are not included. Amountsexpect some bulk buying to be price has still to reveal its full potential, quoted are for those attainable by pro- rather than quality led. 111

$ Lower $ Higher $ Lower $ Higher $ Lower $ Higher NORTH AMERICA Switzerland 2500 5 000 Israel 600 2 200 Canada CBC English 12 000 60 000 Turkey 1500 3 000 Jordan 600 800 CBC French 10 000 25 000 UK BBC/ITV 20000 100 000 Kuwait 1 000 1200 CTV 10 000 60 000 Channel 4 15000 70 000 Lebanon 300 500 U.S. Main network 100 000 2m Satellite 2000 70 000 Malta 100 300 Pay cable 50 000 1.25m Cable 2000 4 000 Qatar 600 875 Basic cable 10 000 250 000 Saudi Arabia 1 500 2000 PBS network 35 000 100 000 EASTERN EUROPE Syria 400 650 Syndication 20 000 120 000 Albania 200 300 Yemen (North or South) 500 1500 Bulgaria 500 800 CENTRAL & SOUTH AMERICA Czechoslovakia 600 2 000 AFRICA Argentina 1 500 5 000 Hungary 800 1 000 Algeria 250 750 Bolivia 200 500 Poland 750 1 500 Angola 200 600 Brazil 2 500 12 000 Romania 700 1 000 Bophuthatswana 500 700 Chile 1 000 6 000 CIS 800 4 000 Egypt 1 000 1200 Colombia 2 500 6 500 Ex -Yugoslavia 800 1 500 Ethiopia 200 600 Costa Rica 500 1 500 Gabon 200 750 Cuba 400 800 ASIA & THE FAR EAST Kenya 250 750 Ecuador 1 000 2 200 Bangladesh 200 400 Mauritius 175 200 El Salvador 400 630 Brunei 250 500 Morocco 400 650 Guatemala 330 450 China 1 000 5 000 Namibia 400 500 Honduras 200 430 Hong Kong 600 4 000 Nigeria 1 500 3000 Mexico 2 500 10 000 India 1000 3 000 Seychelles 125 200 Nicaragua 140 350 Indonesia 700 1 500 South Africa 3 500 8500 Panama 300 800 Japan NHK 20000 50 000 Swaziland 100 200 Paraguay 140 500 Commercial 25000 120 000 Tunisia 500 700 Peru 700 1 200 South Korea 750 1 500 Zambia 200 300 Uruguay 300 660 Macau 250 500 Zimbabwe 200 250 Venezuela 2 000 7 000 Malaysia* 1000 2 000 Pakistan 600 1 000 CARIBBEAN WESTERN EUROPE Philippines 1000 1 700 Aruba 80 100 Austria 3 500 8 000 Singapore 300 1 500 Bahamas 200 250 Belgium 3 000 5 000 Sri Lanka 300 500 Barbados 200 250 Denmark 2 500 5 000 Taiwan 600 2 500 Bermuda 100 200 Finland 2 500 5 500 Thailand 600 3 000 Cuba 400 450 France 8 000 60 000 Dominican Republic 200 600 Germany 15 000 80 000 OCEANIA Haiti 100 200 Gibraltar 200 Australia ABC 11000 45 000 Jamaica 100 200 Greece 2 000 4 000 Commercial 20000 100 000 Netherlands Antilles 100 200 Iceland 800 1 000 New Zealand 1500 6 000 Puerto Rico 1 500 7000 Ireland 1 500 2 000 St Maarten 100 120 Italy 10 000 55 000 MIDDLE EAST Trinidad and Tobago 300 400 Luxembourg 1 300 4 000 Abu Dhabi 500 875 Netherlands 4 000 9 000 Bahrain 500 650 * If telecast prior to Singapore Norway 1 500 5 000 Cyprus 250 300 ** Prices which could be commanded Portugal 2 500 4 000 Dubai 600 875 during normal times Spain 8 000 30 000 Iran 750 1 500 Sweden 3 000 8 000 Iraq** 800 1 000 © Television Business International

TelevisionBusinessWernatimMktober1994 96 The Total Talk Magazine. Daily, One -Hour.

INTERNATIONAL®

VISIT US AT MIPCOM Check STAND #07.20 Ro Out!

Fred Cohen Melaine Francis Paul Gilbert Greg Heim King World International Ph: C212) 315-4000 Fax: (212) 582-9255

4D/Marina, the French production -distribution outfit is bringing several new projects to Mip- Hallmark Debuts With Flextech Deal Done com 1994. These include The Last Reservation, an animated International is important to Hallmark - series, and a pre-school puppet IN July RHI Entertainment combined with Halmi says it is a third of the company's rev- series called Little Star. Both Signboard Hill Productions to create Hallmark Entertainment. At the time of the deal RHI wasenues. But it is from the company's domestic have been developed with Mon- base that the creative inspiration and the repu- treal -based company HD Produc- valued at $425 million; the combined Hallmark tions. Marina is also currently in Entertainment is valued, according to presi-tation is built. This season the newly com- production on two other animat- dent Robert Halmi Jnr, at $1 billion. The value bined company has 34 Emmy nominations of the company is reflected by the number ofand eight of the top 20 rated network shows, ed shows: Bamboo Bears and including the top two and five in the top ten. Dog Tracer. titles it has in its library. With more than 1,000 Product available from UK - titles, Halmi said "this could easily be 3,000 inWith a library that includes Lonesome Dove, The Josephine Baker Story, Gypsy and Murders based Cod Film Distributors at the next three months." Halmi is currently in in the Rue Morgue, it is difficult to see where it this year's market includes two negotiation to acquire as much as $16 million - feature films, Jamila and Fatal worth of tv movies and miniseries. Over thecould go wrong. Past and a 4x60 -minute minis- next "couple of years" as much as $50 million "It is crucial now to establish a brand name couldbespentacquiring"therightidentity. We have to prove early on we can eries called A Tale From an give broadcasters a product that works," said Island. product...Our goal is to dominate movies and miniseries." Halmi. Goodwill is something parent company A 90 -minute concert, Yanni Hallmark Cards understands well. It sells 11 Live At The Acropolis will be avail- While Halmi is building the distribution cat- able for international distribution alog his sales team is already selling hard, and million greetings cards a day - corporate Christmas cards shouldn't be a problem. at Mipcom from Tapestry Inter- in non-traditional ways. Hallmark has just national. The U.S. distributor signed a two-year output deal with UK cable also distributes Public Television operator and channel provider Flextech, the International's product which TCI subsidiary whose ownership and manage- includes the series Infinite Voy- ment interests include The Children's Channel, age and Space Age, in addition Discovery, Bravo and UK Gold. to titles from The American Film Flextech would not put a figure on the institute, nature specialists Mid - value of the deal but said it would include 42 mar Productions and public tele- projects, a majority of which will be filmed in vision stations WQED and KTCA. the UK and will meet European production Rysher Entertainment has set quotas. The package will include 30 feature Mipcom 1994 for the internation- length dramas, eight animated features and al roll -out of its upcoming daily four animated series. As part of the deal Flex - hour talk/variety show starring tech gets the rights for all media and merchan- film star George Hamilton and dising for the UK, Benelux and Scandinavia. model/actress Alana Stewart. "Accessing the U.S. networks gives us the The series will focus on informa- ability to finance projects for the UK cable tion and entertainment issues television market," said Flextech chief execu- such as health, fitness and fash- tive Roger Luard. "We're using the license rev- ion. Also available is a new slate enue we currently spend to buy windows for of action -adventure series: One programs to actually build an asset which we West Waikiki, VR and F/X. will own...We don't want to prejudice the so Heading the list of feature far good profile of growth in revenue that's films being offered by U.S.-based coming through on the growth of channels by PM Entertainment Group at the putting something in on the cost base, and we market is the all -family feature intend to use this deal as a nucleus for the for- Storybook and an action-adven- mation of a rights company to build library assets." Flextech already owns 25% of distributor Hit Communications. Halmi: A third of revenues come from International

Television Business International October 1994 98 CALIFORNIA Vs OJ SIMPSON THE TRIAL THAT IS CAPTIVATING THE USA

THE PRIMETIME RATINGS SUCCESS IN THE UK

The courtroom drama continues

NI I kl IRk

ITEL

BRINGING QUALITY PRIMETIME PROGRAMMING

TO INTERNATIONAL AUDIENCES MARKET INTELLI t

ture thriller called Lionstrike. Also available are three new television WTN Targets Younger Viewers series: Super Ladies of Wrestling, International Ladies of NEWS agency Worldwide Television News Wrestling and Ladies Champi- both shows travel well. To date a number of (WTN), drawing on its international resources onship Wrestling. pre -sales have already been concluded. and contacts, is expanding its original program According to program sales executive Tim Feature film Running Free, the line-up for Mipcom with the addition of sever- story of a bond that develops Sparke, maximising existing resources such as between a boy and a wolverine, al new shows, two of which target the WTN news bureaux and in-house editing facil- is available at Mipcom from Tri- younger demographics. The Adventures ofities means "cost-effective programming with Dodo, an animated environmental series for 6- mark Television. The U.S.-based high production values can easily be 9 year olds is a co -production between WTN,achieved." Broadcasters can either air episodes company is also offering two UK -based Red Rooster Film and Television thrillers: Love Is A Gun and Pay- in their entirety or take segments and adapt back. and Swiss company Cohesion. A combinationthem to their own needs. Like a news agency Tribune is officially launching of live action and animation, the series isfeed, this solves the problem when trying to available as 65x5 minutes. its $30 million music venture The sell to countries where censorship is an issue. Road to the international market WTN is also producing a youth -oriented In addition to WTN's usual programming international magazine show called Eye TV forline-up,which includes Crime International, at this year's Mipcom. Available Central Television, aimed at 12-16 year olds. as a one -hour series, the show Entertainment Now and Earthfile, a pilot of a - presents some of the biggest Each episode incorporates youth culture, big new 13 -part environmental magazine called names in country music as they name stars and factual, news -based pieces.Agenda 21 will also be available. Looking to With minimal scripting and in -vision presenta- the future, Sparkes said the company is look- appear in concert events planned tion, coupled with a heavy reliance on graph- and promoted for the production. ing into producing a men's magazine for the In addition to the original live ics, and a global outlook, WTN is hopingover 25s age group. footage, the series also offers artist interview segments. A separate narration track is available for local languages. The Producers Entertainment Group is launching its 22 one - hour reality series Case Closed at Mipcom. In addition the U.S.- based outfit is also selling product from DSL's entertainment library which it acquired in May 1994. Aussie distributor Beyond international is promotingsever- alnew shows this fall. They include Human Nature, a 26x30 - minute magazine series, Pirates and the Policing of the High Seas, a documentary avaliable as either 60 or 90 minutes, and Frontline a 30x30 -minute satirical comedy. Product available from U.S.- TheAdventures of Dodo: Part of WTN's expanded program line-up based Promark Entertainment at this year's Mipcom includes Behaviour II, a psychological thriller, a family adventure show called Playing Dangerous and UK Producer Pitches International Fund Love Street, an erotic fantasy PAVILION International is putting $750,000 series of which 26x30 -minutes have been announced, Lighting expects the are available. into a development fund for the financing ofU.S., Australia and Germany to provide poten- Feature films, animation, international drama projects and tv movies. tial partnerships. Budgets for the tv movies The fund will be handled by Harlequin, will be in the £3 million ($4.5 million) bracket, series and specials make up just one of the UK -based distributor's subsidiaries. part of Turner international's going higher for the miniseries. In addition to The company is currently looking for projects diverse catalogue which includes stumping up a portion of the finance itself, titles from recent acquisitons from both the UK and overseas. According toPavilion is looking for pre -sales, co -financiers New Line Cinema and Castle Jane Lighting, managing director, the fund "isand co -producers. Rock Entertainment and veteran a long term investment" and will enable Pavil- At Mipcom the distributor will be pushing toon studio Hanna Barbera. New ion to "become involved in good commercialthe Australian youth drama Heartbreak High, international properties at the developmentbroadcast on Network Ten, which has now stage." Although no projects or collaboratorsbeen sold to 15 countries.

Television Business International October 1994 100 Films for Channel 4 in asmxiationvwith WETA present MARKET INTELLIGENCE

titles which will be available to international broadcasters at the market include the features Zen And The Art Of Animation Amelia Emhart, The Final Flight, PETER Keefe, co -creator of animated series The Mask and Barcelona; animat- and Japan has been based on some popular such as Widget, Mr Bogus and Twinkle Thecultural phenomenon such as a famous actor ed specials Arabian Nights and A Dream Being has got together with Korean - Flintstones Christmas Carol, plus or toy," said Keefe. "Only 0.1% are new con- a number of non-fiction produc- based animation studio Sei Young to set upcepts, despite the fact that the majority of tions like Anatomy Of Love and Zen Entertainment. The company aims toshows with a shelf life of 20 years or more, combine Keefe's creative and marketing expe- such as Bugs Bunny, were original ideas." Idols Of The Arena. rience with Sei Young's state-of-the-art pro- The sales arm of IN network The first Zen production will be Power Ani- broadcaster Central Television, duction facilities to provide not only a for -hire mals, based on the Chinese Zodiac. Forty half- production service but also a one -stop -shop- Central Television Enterprises is hours are to be produced by 1996 with a fur- ping design and marketing consultancy for allther 25 for 1997. In addition each episode will pushing two dramas at Mipcom: companies involved in the animation process, Faith, available as 2x2 -hours, also be available as three shorts in order to from producers to broadcasters to toy compa-accommodate those broadcasters who prefer and Kavanagh QC available as nies. The aim being to produce quality shows 1x2 -hours or 3x1/2 hours. Also shorter length with a global appeal, Zen will on occasionepisodes. in CTE's catalogue is the factual also stump up a portion of the financing.According to series The Good Sex Guide 2 "Because we have the production facilities (in which claims to "find out what Keefe the pro- Korea) we can produce a $400,000 -an- ductionwill really goes on behind closed bed- episode looking show for a cost of $350,000.have three room doors." We are in a position to be able to forgo say A broad array of product worldwide encompassing entertainment $50,000 an episode in return for a certainpartners.To amount of broadcast rights," said Keefe. date both an news, comedy, gameshows and In addition to both consulting on projects documentaries is available from Asian anda and working for a fee,Zen will produce its European part- Canadian distributor Catalyst at own series and ancillary products based on Mipcom. Titles include the two ner have original ideas. fashion series Ooh La la and FT - already been "Almost all kids programming in the U.S.put in place. Zen:Wants another Mr Bogus

ed for more than three decades. EXCLUSIVE COME SEE US.Narrated by Academy Award no- minee Kate Nelligan. Speaking Of Courage and Voic- es to Remember are the compel- CA/1/1B,,/./ ling and unforgettable stories of releas ng inc people who live with a stutter. 18 Dupont Street, Toronto, Ontario, Canada M5R 1V2 These touching stories explore how TEL:(416) 964-8750FAX:(416) 964-1980 stuttering pervades every moment MIPCOM Edition 1994 Extra Extrain the lives of people who stutter and leaves the audience with a deeper understanding of its nature and often devastating impact. New Hot Docs!Grief - The Courageous Jour- ney is a ten part series that exam-exploring how we have become the New at MIPCOM from Cambium Releasing ines the highly personal response toarchitects of a culture of violence. By Woman's Hand looks at anHill Group of Artists. Togetherlife -changing losses. The viewer joinsOtherdocumentaryprogram- extra -ordinary group of womenthey created an artistic environ-eight different people dealing with aming includes the series The Time painters known as the Beaver Hallment of mutual support that last-variety of losses-loss of health,of Your Life - now featuring 13 homeland, work, self-worth,rela- new episodes. Not quite doc pro- tionships, belief systems as well as thegramming but still entertaining is death of a spouse or child. The Bubbie Break -a65 episode Brother of Mine isawake-up callseries about grand parenting. At MIPCOM We've got the Booth 03.14/05.13 programs to Ontario Group watch for! MARKET INTELLIGENCE

Fashion Television, family sitcom The Trouble with Tracy, available Nine Launches Through MTM as 123x30 minutes and the 300x30 -minute gameshow Defini- NINENetwork Australia, controlled by the tion. The distributor also has a powerful Packer family, has launched its pro- number of children's shows grams on the international market, through including the Britt Allcroft series MTM International, the London -based division Shining Time Station (65x30 min- of MTM Worldwide Distribution. utes) and Thomas the Tank "We have gone with the strength and built Engine (78x5 or 26x11 minutes). on a solid relationship with MTM that goes Australian -based distributor back many years," said Peter Kadar, Nine's Village Road Show has a number business development executive based in Syd- of new miniseries, dramas and tv ney. movies available for international My Two Wives: Family fare Nine's program schedule is packed with distribution. They include The sports, news and current affairs and infotain- Fatal Shore (4 hours) and Saigon ment programs. The infotainment and lifestylethe Nine Network, though Kadar said the library MTM will distribute has plenty of titles (6 hours), both miniseries. Plus a format, nurtured by Sam Chisholm before he one -hour drama series The left Nine for BSkyB, has spawned a host offrom the 1980s when Packer's PBL Produc- Boume Supremacy and the tv copycat productions at the other networks and tions was active. Nine bought a 30% stake early this year in U.S.-based Regency Enter- movies Madeline's Miracles and has transformed primetime viewing. Regrets Only. Kadar said "niche cable networks" will be prises, which has finance and distribution Dino Babies (13x30) and Little attracted to Nine's high -rating lifestyle offer- agreements with Time Warner. Dracula (13x30) are just two of ings such as Getaway, a magazine -style travel The relationship between MTM and Nine includes co -financing: Snowy River: The Mac- the new animated series avail- and leisure program, and Our House. able from Westinghouse Broad- Two family sitcoms form part of Nine's new Gregor Saga, an Australian adventure drama series produced by Pro Films. Snowy, which casting International at Mipcom. line-up for the international market. My Two Other new programs in the U.S. Wives, screened during 1992-93 and The Bobhas sold already internationally and screened on the Family Channel in the U.S., only hit the distributor's broad -based cata- Morrison Show. logue include the 30 -minute spe- Drama series have never been a strength ofAustralian airwaves late September.

EXCLUSIVECOME SEE US. 131J/1 releasing inc 18 Dupont Street, Toronto, Ontario, Canada M5R 1V2 TEL:(416) 964-8750 Fidc: (416) 964-1980

N II PCOM Edition 1994 Extra Extra Dream Along! What du asingingChristmas 1 reewill to all the children of the world. and a Mythical Dream Wizard"Christopher has strong interna- have in common? They're bothtional appeal because the Christ- programsmas tree is a symbol of hope and featured inanimation currently three specials available,first Nilus special - The Boy who being represented by Cambiumharmony recognized all over the includingthenewestepisode, Dreamed Christmas, which has world," says Rita Carbone Fleury, Releasing at MIPCOM. Monsters in the Closet. won numerous international awards director of marketing & distribu- Christopher the Christmas Tree Monsters in the Closet followsand The Fust Day, featuring sing- tion at Cambium Releasing."It's is the delightful story of a small on the phenomenal success of theing superstar Donny Osmond. scraggly pine tree whose only dreama very sweet story and it's sure to is to one day become a beautifulbecome a perennial favourite ar- At MIPCOM Christmas tree in the home of aound the world". We've got the special family.Years pass and noNilus the Sandman is a series of Booth live/action animation specials that programs to one chooses him, until one day 03.14/05.13 when he finally finds himself pre-find the mythicalDreamweaver watch for! sented at the United Nations Pla-leading his charges through a mag- Ontario Group za, as a symbol of peace and good-ical nighttime journey. There are CHECK OUT 01E011 TEIEVIS1011 THE PARTAER YOU REED In THE CZECH REPUBLIC Turner Continues Toon Talent Search ExEtt In ES from Hanna Barbera willand Moxie. be continuing the animation studio'sExecutives also search for original seven -minute cartoonstressed the shorts as part of its What a Cartoon pro- network was gram at Mipcom. hearing presen- Billed by the Turner -owned studio astations from MIPCOM a global talent search, the program isEuropean ani- SUMO aimed at commissioning 48 animatedmators and shorts over the next two years. Hanna 140. 01.09 would be Barbera is hoping that the end product attending forth- of the program will be new characters coming anima- with the potential to be another Fredtion festivals atHanna Barbera's Johnny Bra Flintstone. Annecy, France "We believe talent will find great sto- and Cardiff in Wales. ries, and great stories will find great char- The studio has been meeting with acters," said Jed Simmons, senior vice-Cartoon Network programming chiefs to president. Cartoon Network alreadyhear pitches roughly once a month since launched in the U.S., Latin America andthe beginning of the year. "People are Europe and launching in Asia this month, pitching us with storyboards- we're not will serve as a launch -pad for the shorts, reading scripts or hearing presentations with the Turner marketing machine han-from agents," said Betty Cohen, president dling the rest of the business such asof the network. "We want to find out video and merchandising. how well the creatives know their own Although Simmons hopes the program characters and how they expose them in will give new creatives their first break, a seven minute story." many of the projects so far produced Apart from the 3,000 -hour Hanna Bar- involve some illustrious old stagers. bera catalog, Turner International will Among them are George and Junior-bring product from movie companies Tex Avery characters revived from the New Line Cinema and Castle Rock Enter- MGM archive - a new short by Billtainment to the market. New titles Hanna, and a Joe Barbera film with theinclude the feature films Amelia Earhart, Flintstone family pet, Dino, as lead char- The Final Flight,The Mask and acter. Budgets are "anything betweenBarcelona; animated specials Arabian $400,000 to $600,000 a half-hour." Nights and A Flintstones Christmas Carol, What A Cartoon adds to the trickle ofplus a number of non-fiction productions own -produced Turner shows airing -like Anatomy of Love and Idols of The which include Space Ghost Coast to CoastArena.

BBC Ups Format Sales TElEXPORT 1 XIIII31fING for the first time under itsin Australia and broadcasters in six Euro- 1964 - 1994 new name of BBC Worldwide, the Britishpean markets. pubcaster's commercial arm is launching "This is a growing market, particularly a catalog of over 60 program formats atin Europe," commented Jarvis. "With the Mipcom. deregulation of tv, there are more and oESKA TElEVIZE Dating from the 70s to the presentmore commercial broadcasters who want KAY01 HORY. 140 70 PRAHA 4 day, and selected by Colin Jarvis,high -rating programs very quickly." 1R: 42-2-24222526. FAX: 42-2-24222258 appointed as head of format licensing at The emphasis of the catalog is on stu- the end of last year, the catalog includesdio -based shows. As well as 20 sitcoms, sitcoms, quiz shows, factual series, chil-the catalog includes daytime and chil- TV RAD VIDEO dren's programs and light entertainment. dren's program formats which the BBC sEttinG BuyinG Format sales already closed include 32 has not hitherto sold. Jarvis said the BBC episodes of popular factual series That'shad to avoid "cutting across" sales of SERVICES MERCIIRADISIAG Life to Endemol for RTL in Germany and original shows and conflicting with its SPONOR1116 ADVERTISIAG 20 episodes of the same series to Dutchprogramming ventures including UK COPRODUCTION station KRO, and light entertainment for- Gold and the soon -to -be -launched Euro- mat Noel's House Party to Channel Nine pean satellite entertainment channel.

Television Business International October 1994 104 MARIA CELESTE

MORENA CLARA

VENEVISION INIMAATIONAL 550 Biltmare Way Coral Gables. FL 33134 USA Tel: 305-442-3411 Fax: 305-448-4762

NriSECOM

EUROPA Maria Auxiliadora 26 Majadahonda. 28220 Madrid.Spain Tel: 341-634.46.08 Fax: 341-639.23.86 MARKET INTELLIGENCE

cial The Moo Family Holiday Showdown and series Super Sports Follies and Swans Cross- 3DD Scores With Classic Movies ing. Having already sold the format MAKING its debut at Mipcom is a new inter- Also of The Real World to Germany national distribution and co -production com- available and Italy, MTV Networks is hop- pany called 3DD Entertainment. Specialising in atMip- ing to conclude further interna- the areas of music and entertainment, one ofcom is a tional format sales of its reality - the UK -based company's first shows for which 13x10 - it is currently looking for international finance based soap opera at Mipcom. In minute addition, the music network is is The Sound Of Silence, a series of 200 classic science - also developing additional ani- movies recorded with their original musicfiction mated series to sit alongside the scores. Produced by production and rights music existing Liquid Television and clearance company Diamond Time, in associa-comedy Beavis and Butt -Head in the cata- tion with conductor and film music specialistseries log. At the market 30x30 min- Gillian Anderson who is restoring the scores,called utes of a new video -based series four productions will spearhead the project: Travel- The Thief of Baghdad, The Son Of Sheik, Car- called The Brothers Grunt will be ling men and Orphans of the Storm. available. Light, to Now expanding into the area of The collection is to be released for tv andbe co - on laserdisc, video, cassette, audio, CD -Rom produced children's programming, Wash- and CD-i. ington -based National Geograph- with ic Television has two edutain- According to company director Dominic British Saville: Looking for multimedia projects ment shows available for the Saville, 3DD is looking to acquire and develop American international market: Really Wild entertainment projects across several genres Productions and UK commercial network Tyne Animals (14x21) and Geokids but particularly those offering multimediaTees Television. In addition, 3DD is also han- (6x26). In the area of documen- potential in areas such as CD -Rom, CD-i and dling a number of music titles from BMG book publishing. taries Giant Pandas: The Last Video international. Refuge (52 minutes) is new to the market. Returning shows include Jewels Of The Caribbean Sea (52 minutes), The Lions of Movie Stars Act Natural Darkness (52 minutes) and Val- ley of Ten Thousand Smokes (45 minutes). WILDLIFE programming, although expensive short supply. UK independent Tigress Televi- New releases for Mipcom 94 to produce, is a genre that sells pretty muchsion's wildlife entertainment series In the Wild from Canadian distributor Ellis worldwide. But with the market traditionallyhas, however, managed to find itself a new Enterprises include the chil- dominated by the likes of the BBC, Nationaland successful niche. Produced for UK ITV dren's series Mother Geographic and Discovery, all with resourcesbroadcaster Meridian and U.S. public station Nature:Tales Of Discovery and know-how, quality product isn't exactly in PBS, and distributed by RPTA, In The Wild (12x30) and the documentaries films celebrities pursuing the animals of their Spirit Sands (1x30) and Wild dreams. Those captured to date are Anthony Canada (12x60). Hopkins in search of lions and Timothy Dal- Take Off, a children's series of ton in pursuit of wolves. A new production to which 13 new episodes have just be screened at Mipcom is Bob Hoskins and finished production will be avail- the tiger, with Robin Williams and Dolphins able at Mipcom from Canadian scheduledfornextyear.Takingan company Canamedia Produc- unashamedly populist stance, the combination tions. Financed by pre -sales to of natural history and celebrity involvement 14 Canadian companies, all 26 means the series has appeal across all demo- episodes are available to the graphics. "The show has a factual and scientif- international marketplace in both ic credibility but it appeals to a movie audi- English and French. Other shows ence as well," said RPTA managing director in the catalogue include a 48 - Simon Willock. minute docudrama Curse Of The So far In the Wild has been sold to 32 Lost Mine and a 13x30 -minute countries and Willock expects this to grow to adventure cooking series called as many as 60 within the next 18 months. Galley Slaves. Originally six one -hour episodes were BBC Children's International planned but such has been the success of the is launching two new titles for show, an addition four are now in the works. Mipcom. The Green Fairies is a Like all wildlife programming, Willock expects 13x10 minute pre-school anima- the series to have a long shelf life. "If we tion series while Little Lord haven't sold the series in a particularly territory today, itis conceivable we could make a In the Wild: Appeal across all demographics sale in ten years time," he said.

Television Business International October 1994 106 CREATIVE D YNAMIC

INNOVATIVE INTERNATIONAL

P RODUCTION D ISTRIBUTION

C&D is a catalogue of over 1,200 half hours of animation and quality family programming age C&D PARIS - LOS ANGELES - TOKYO

1, rue Rene Anjolvy France94250 Gentilly

Tel: 33(1)49690010 Fax : 33(1)49690105

MIPCOM 94 STAND 10.09.

Care Bears © 1985 American Greetings Conan the Adventurer © 1993 Sunbow L.P./ © 1993 C&D - AB Productions / Li- cenced by Conan Properties Dennis the Menace © 1986 General Mills Diplodo © 1988 C&D - FR3 - Bandai Heathcliff © 1984 DIC Animation City Inspector Gadget 1983 DIC - Fields Inc/ 0 1985 DIC - LBS Inc King Arthur & The Knights of Justice © 1992 Bohbot - Gol- den Films - C&D/TF1 Sylvanian Fami- lies © 1987 DIC Animation City, based on a property by Coleco Ind. The Ad- ventures of T -Rex 1992 Gunther Wahl Inc - Kitty Film - C&D/TF1 The Bots' Master © 1993 C&D -Avi Arad - ABC S.A. - AB Productions. MARKET INTELLIGENCE

Fauntleroy is a six -part drama- tised serial set in the 1850s. Two additional animation series Gaumont In Sea Crossing from the BBC that began produc- BUILDING tion earlier this year are Williams on the success of the European -question is Club Med, a one -hour family -ori- financed action -adventure series Highlander in Wish Wellingtons (13x15) and ented primetime drama series. Monty (13x5). In addition produc- U.S. syndication, Gaumont Television is forg- As part of its global production strategy, ing further transatlantic links, this time with Gaumont, in association with New Zealand tion is almost complete on a new the networks. drama Just William, a series of independent producer South Pacific Pictures, 6x30 minutes based on the The French production -distribution compa- has also begun work on Tales of the South ny has sold Raising Daddy, a half-hour sitcom Seas, a two-hour pilot for French public books of the same name. concept, to the Fox Broadcasting Company for Canada's Portfolio Film and broadcaster France 3. The project is unique, Television is heading to Mipcom development as part of the 1994-95 season. not only because the script is being written in with a slate of new documen- According to series co -creator and execu-English, but also because it is being developed taries in addition to the second tive producer Marla Ginsburg, this marks the for a one -hour primetime slot on French tele- first time a non -English-speaking company has season of its children's puppet vision, marking a move away from the Gallic series Groundling Marsh. Making sold a sitcom concept to a U.S. broadcaster, preference for 90 -minute fiction slots. a debut on the documentary front while at the same time producing a French- According to Ginsburg, France 3 has seen is, among others, Dog Stories language version: 40 episodes of Pere au Pereratings success with a number ofU.S. series have already been greenlighted by broadcast- (30 minutes) and Hunters and and is looking to create a production that has Gatherers (60 minutes). er M6, to begin production in January 1995. U.S. pacing and style, but also addresses Euro- French music and arts special- Additionally, NBC has ordered a pilot scriptpean lifestyles. ists Amaya Distribution is intro- from the French company. The project in ducing a number of new shows at Mipcom. These include perfor- mances of Sadko and Nutcracker both with the Kirov-Maryinski Threatre in St Petersburg and, on the documentary front, profiles of Benny Goodman and Billy Joel. Product from Flimoption Inter- national at the market includes a 26x13 minute children's series called The Flea -Trotters and a number of wildlife documentaries including Prince of the Arctic (50 minutes), Voice from the Ice (30 minutes) and For the Birds (21 minutes). Other genres available from the Canadian -based company include sports and adventure programming. Canal Plus Distribution, sales arm of the French pay-tv giant, has a number of new animation and fictional youth series available for international distribution. These include the European ani- Ginsburg is looking to further transatlantic links with the U.S. mated co -production Mot (26x26) and The Whipping Boy, a 90 - minute special shot in period costumes. Continuing to expand in the TV Companies Co Dutch live action genre, U.S.-based pro- ATTENDING ducer -distributor Dic Entertain- Mipcom for the first time is newaddition to acquiring other shows for distribu- ment is launching its new series Dutch distribution and financing outlet Associ- tion. ated Dutch Media (ADM), part of Dutch Ven- Tattooed Teenage Alien Fighters ADM is also looking to be involved in the From Beverly Hills at Mipcom. In ture Capital Activities (DVCA), a group ofinitial stages of scripts as well as in the final addition the company has also companies active in the finance, media andstages of post -production. wrapped production on SuperHu- publishing fields. Launched at the Cannes Film Product available at Mipcom includes an Festival in May, ADM has a library of several man Samurai Syber-Squad which action -drama miniseries Going Home and a has already been sold into a thousand hours of products in the documen-number of documentaries such as KGB: The number of territories. Also avail- tary, feature film, children's programming, History of Russian Intelligence (13x26 or 3x52 series and sitcom genres. Plans are afoot to minutes) and The Gods of Africa (6x26 or 6x52 release five or six new films every velir, in minutes).

Television Business International October 1994 108 and !It! Coral, now closer than ever

CORAL PICTURES CORP. Coral Pictures, distributors of the most memorable telenovelas, proudly announces DORI its new offices in Europe. European offices opening soon at: Villanueva Is10.21, Madrid, Spain. World Headquarters Contact: Gustavo Basalo 6101 Blue Lagoon Dr. Suite 400 Miami, Florida, 33126 - U.S.A. Telf.: (305) 261-9660 - Fax: (305) 261-9490 MIPCOM stand 16.09 !AA..,

s s Be )a MARKET INTELLIGENCE

able from Dic are two live -action pre-school series, Rimba's Island and Old MacDonald's Farm. Saban Looks For Early Developers In addition to its existing cata- I \1988 the international division of Sabanshows for television, the merchandising and logue, U.S. kids net Nickelodeon Entertainment took 79 half-hours of animated has several new shows available. licensing of such properties and also the children's programming to Mipcom. At thisdevelopment of other areas such as publish- These include a 13x24 animated year's market, six years later, over 1,700 half- series called Aaahh!!! Real Mon- ing, video games and live events. hours of product, both animation and live "The idea for a show may not just come sters, Global Guts, a 26x30 - action is available. minute sports action series, two out of development, it may come out of the "If you look at the suppliers in the market-interactive or music department which is a pre-school shows Allegro 's Win- place we are probably delivering the largest dow and Gullah Gullah Island and good reason for having them all reporting to amount of children's product a year," saidone division," said Dang. "When we start a 13x26 minute situation comedy Saban International president Stan Golden. called My Brother and Me. shooting say, a live action show, itis more UK -based company Lumiere is This, combined with the huge success ofeconomical if we also start developing the sto- shows like Mighty Motphin Power Rangers, in distributing a number of anima- ryboard for a CD -Rom at the same time." both ratings, overseas sales and merchandising tion series produced by its studio The integration of the whole process means terms, prompted the company to set up itsthe company can launch each production in France Animation at Mipcom. own kids' division, Saban Children's Entertain- These include Robinson Sucroe the same way as a film studio would with all ment Group, exclusively devoted to the devel- (26x26), The Babaloos (65x5) the different promotional and ancillary ele- and Les Exploits D'Arsene Lupin opment, production, marketing and merchan- ments in place. Saban's two latest live -action dising of children's product. According to the series to benefit from this process are Saban 's (26x26). In addition to a cata- division's president Peter Dang, the new divi- logue of over 1,000 feature films VR Troopers (52x30 minutes) and Sweet Valley sion will concentrate on three areas: the devel-High (22x30 minutes). Both are available at such as The Deer Hunter and opment of new live action and animated Highlander, Lumiere also owns Mipcom. the distribution rights to the classic British series The Avengers. available as 136x60 minutes. Mipcom product from U.S. Dutch Commercial TV Boost outfit Curb Entertainment Inter- THE number of commercial Dutch -language new plans include a Dutch SBS-backed chan- national includes Lightning In A channels could be tripled in a year's time if anel, a RTL/Disney joint venture and the Bottle (mystery -drama), Molly And number of current projects come to fruition. Gina (action -adventure) and Klep- prospect of public broadcaster Veronica finally At the moment RTL-4 and RTL-5 are the going commercial. tomania (psychological thriller). only national commercial channels in Holland, UK -based SR Programs inter - Euro 7 is the most modest of the new ven- but their first competitor, Euro 7,is alreadytures, but itis so far the only with a definite due to start broadcasting on October 19. Other start-up date. The channel is the brainchild of Joop Pos, who is responsible for RECRUITMENT ADVERTISEMENT bringingthe weekly Robert Schuller Hour of Power broadcasts to Europe. Euro 7's schedule will include the Schuller broadcasts, but will in the afternoons deliver family entertainment. "We will not be a INTERNATIONAL SALESPERSON religious network," emphasised a Euro 7 source. Euro 7 will be distributed via Leading sports rights company CSI Ltd is Eutelsat11F3, on the same transponder as TV Plus but in the looking for a salesperson. Not just any Cs' eveninghours.Thesource salesperson. Applicants will have a sound CSI Limited declined to name the backers of knowledge of sports, language skills, sales the new channel, and so far only CSI House one partner has been confirmed, and marketing skills and a proven hunger for 177 Arthur Road Dutch publishing house Keesing. achievement. In return we promise a good Meanwhile, Dutch public broad- Wimbledon Park casterVeronicaissoonto salary and conditions, job satisfaction, London SW19 8AF announce on October 10 whether travel - and fun. England it will go commercial. Fellow pub - caster Tros is also contemplating Tel (081) 944 5222 the same move. Another contender for the Dutch Fax (081) 944 5710 market is SBS, the company which Applications in confidence to Karl Bistany Tlx 925190 SPORTS G is due to launch Belgian commercial network VT4 next year.

Television Business International October 1994 110 sosimo*C:rr"-- IA lf 11 F!

A series that delivers... LOADS OF FUN

MALOFILM INTERNATIONAL

Come see us at MIPCOM Stand 06.09 Tel.: 92 99 82 25 3575 St -Laurent Blvd., Suite 650, Montreal, Quebec, H2X 2T7 tel: 514-844-4555 fax: 514-844-1471 MARKET INTELLIGENCE

national is bringing over 70 new titles to the market with genres ranging from social issues to A Dose Of Live Action sport, nature to educational pro- NELVANA is continuing to diversify its pro- At Mipcom, itis distributing a new 26x1 gramming and children's production and distribution base to incorporateminute series called Sticking Around. Current- grams to shorts. live action programming and animatedly in production the series, despite its unusual Ufa, the television sales arm movies. Perhaps best-known for its animatedlength, has been commissioned by CBS to air of German giant Bertelsmann is family series such as Babar, Tintin andin a Saturday morning slot. "The format is a bring a wide range of program- Rupert, the Canadian -based company is cur-way for'the network to draw attention to the ming to Mipcom. Titles include rently in production with two 13x30 -minuteshow" said Ferguson. the movies Sherwoods Travels live action series based on the characters On a more traditional front Nelvana is also (1x120) and The Night and the Nancy Drew and the Hardy Boys, whichin production on another animationfor CBS. Moment (1x100), series Detec- David Ferguson, head of the UK officeCalled Wildcats, the 13x30 -minute series has tive Lea Sommer (26x48) and describes as "family peaktime viewing." Thealready been presold to RTL Germany. The Catalina Club (26x50) and company is also planning to devel- several cartoons such as Duck - op a live -action production, either a man (26x26 minutes), The ltsy series or a movie, based on the Bitsy Spider (26x26 minutes) and French character Fantomas with The Pastagums (26x13 minutes). Gaumont TV. Other well-known Market product from U.S. outfit properties Nelvana has options on ITC Entertainment Group include the characters of cartoonists includes Second Chances, a Norman Thelwell and Ronald Sear- primetime romantic drama le (St Trinians), and the Rocky Hor- series, Motorweek, an automo- ror Picture Show. tive magazine, plus packages of On the movie front, work has miniseries, features, series and begun on an animated feature for youth programming. Paramount. Called the Thief Of Additional episodes of Short Always and based on a Clive Bark- Story Cinema, a series of 30 - er novel, the project is the first in a minute stories presenting the five -movie deal with the studio. biggest names in motion pictures Despite moving into new areas and television, both in front and of production, Nelvana, which behind the camera will be avail- raised some $20 million extra capi- able from Hearst Entertainment tal as a result of going public in at the market. The producer -dis- May, produced more animated pro- tributor is also presenting its gramming for the combined U.S. newest animation series Phan- networks 1993-4 Saturday morning tom 2040 plus a number of reali- line-up than any other supplier, ty series and tv movies. and continues to retain a commit- International Creative ment to the genre. Wildcats: Nelvana is still committed to animation production Exchange's broad -based Mipcom catalogue includes the feature- length action-thrller Last Shot, a documentary special With Love And Respect plus two 60 -minute musical tributes: Bo Diddley's All - Delta Debuts At Mipcom Star Jam and Chuck Berry's All - NEW to Mipcom is rights acquisition company Star Jam. The venture is significant for the BBC, Delta. Led by Ann Harris, former international enabling it to be more flexible in acquisitions Family programming, reality sales director of Telso and more recentlyand to start to build a significant library of series, documentaries and chil- director of international co -production forrights outside its own budgets - more money dren's "edutainment" complete Italy's RCS Film & TV, the company is backed will be available to play a slightly wider busi- U.S.-based Gibraltar/Infinite 40% by investment fund Gartmore, 40% byness game than the public corporation would Entertainment's Mipcom offer- media investment house Media Ventures, andnormally be able to do. ings. Titles include the 26x30 20% by UK pubcaster, the BBC. If successful, the venture marks a real step minute live -action series Okavan- Delta has been set up to acquire multi -terri- forward in the BBC's much promised global go. tory rights to film libraries. The value for thebusiness strategy. U.S. outfit Fox Lorber has BBC is that it will be able to screen the films acquired the worldwide television Media Ventures, based in London and and tv shows in the UK, while Delta will sell headed by former Telso chief executive Peter and home -video distribution on to other territories at a premium. To beginClark has slowly been building a portfolio of rights to the 5,000 -title library of with the company will have capital of $20 mil- UK media assets including tv text service Tele- educational producer -distributor lion, a figure expected to reach as much as Aims Media. The catalogue text and a new radio station, Talk Radio. It $45 million over the next three years. None ofalso owns UK independent tv distributor Pavil- includes an array of documentary the money at this stage has been earmarkedion. Itis expected that Pavilion will handle for co -production finance. Delta's program distribution.

Television Business International October 1994 112 UNAPIXA Television Series for Kids, INTERNATIONAL by Kids, Everywhere in the World.

Recommended by UNICEF for International Children's Day of Broadcasting MIPCOM IDEO PEN PALS is a first -of -its -kind series of half-hour specials in which young people STAND: 05.01 from around the world express their thoughts through "video letters" that they write and MIP-ASIA produce themselves. Frcm sibling and parental issues to friends, hobbies, school and the STAND: A-01 environment, VIDEO PEN PALS provides a unique opportunity for children ages 6 to 16 to learn about kids from ot-ier countries. An entertaining and thought -provoking program for the entire family. . . Altman International presents a Citadel Communications-S4C Production in association with Nickelodeon. Distributed by Viacom Entertainment and Unapix International.

CO -PRODUCTION OPPORTUNITIES AND INTERNATIONAL TV RIGHTS AVAILABLE Unapix International 4515 Van Nuys Blvd. Suite 301 Sherman Oaks CA 91403 TEL: 818-784-3337 FAX: 818-848-7934 MARKET INTELLIGENCE

series, dramas, children's programs and animated series. Also available is a catalog of CD -Rom It's Showtime For Europe and CD -I titles. In addition, Fox Lorber is also selling 26 - WHILE Viacom has put its plans for the If the service takes the less -premium episodes of a new reality -based launch of The Sci-Fi Channel on hold untiloption, the libraries already accessable to the series Out Of Control at Mipcom. next year, industry sources say that the com- prospective service might suffice. Q&El, a new half-hour series pany's attentions are now being focused on The service may in addition seek to enlist executive -produced by Brandon launching a film service under the Showtimelocal partners, which would contribute to the Tartikoff, is being launched at banner. service's output. Mipcom by cable network El The service would likely be Eutelsat-deliv- While Sci-Fi had told the cable industry that Entertainment. The show fea- ered, as Sci-Fi was to have been, and targetedit planned a 24 -hour service broadcasting from tures off -beat celebrity answers at various European markets - primarily Ger-Eutelsat, the Holy Grail was to have been an to unusual questions and num- many, Scandinavia and the Benelux countries. Astra transponder, possibly the night-time bers Tom Hanks, Alec Baldwin With a prospective launch date of Januaryhours of Viacom/BSkyB-owned Nickelodeon and Laura Dern among the stars 1, the European Showtime would rely for its- since plans to launch sister channel Nick-at- featured. El is also launching El film material mostly on the output ofNite in that slot have been cancelled. Until Live Premieres, a series of one - Paramount Pictures, the Hollywood studio itnow, however, Sci-Fi and BSkyB have not hour specials covering various acquired earlier in the year. Showtime alsoreached agreement to allow the move to Astra, movie premieres. produces its own specials and classic series,'with the root of the problem understood to be Event television is German and Viacom has its own tv and movie portfo-BSkyB's desire for a stake in the channel. company BetaFilm's Mipcom lio. Hence the creation of the new Showtime con- theme. Among the line-up is Scar- But just whose product gets an airing on cept as an alternative. lett, the eight -hour $40 million the channel would depend on whether it will However, Sci-Fi - a division of USA Net- sequel to Gone With The Wind, launch as a premium pay service, or as a basicworks which Viacom owns 50/50 with and two new installments of the library -based service - as Turner channel TNT MCA/Universal - will be considered for a Old Testament project: The Cre- has done in Europe. If Showtime takes theEuropean launch again next year, industry ation and Jacob. Beta is also dis- first route, non-exclusive deals for outsidesources say. In addition to the elusive Astra tributing a two-part miniseries material will have to be reached. Dependingoutlet, guarantees on the availability of suit- Officer Factory and a tv movie on the language rights sought, this should notable programming also appear to have proved Shattered Lives, both of which pose a great obstacle. a stumbling block.

The 6th European Television and Film Forum Unapix Goes For Gold Towards the Digital Revolution, European AS big television events go there are Through these athletes their stories Television and Film between none bigger than the Olympicare told and the story and picture of Market and Regulation Games. But while the games attractthat Olympic competition is built up. huge audiences and massive public Hanock has bought rights to the Liege 10-12 November 1994 attention around the world, there are last Winter Olympics, 16 days of few films made in celebration of Glory- Lillehammer 1994, as well as Sessions: these events that have captured thethe Barcelona Olympics film that did - The digital revolution: when will it take hearts and minds of the world at thatnot get international distribution. He place? What will its effects be? time. Scott Hanock, president 'ofalso has an option to go back and - Will the explosion of programmes and Unapix, believes he has the onlypick up the film for the 1988 Seoul services meet the consumers' demands? films that come close. Certainly heOlympics. "We have been looking - Who are the new players and what are the has the biggest name producerfor niches and franchises to build on new strategies in the audiovisual sector? signed up, Bud Greenspan, and he our base," said Hanock. "Greenspan - Is there a need for a European cinema policy? is backed by the fact that his filmslooks to us like a franchise. These - Globalisation and fragmentation: the future are the official films of the Olympics, films launch Unapix into sports." of television is smaller countries and national sanctioned by the IOC. Unapix holds therightsto regions Greenspan has become a leg- Greenspan's films through the next - Will economic power replace political power? endary figure in sports television and Olympics. "As we get close to his Olympic documentaries haveOlympic events then demand for this Registration and information generally become the journal ofproduct will grow. When we get to Monique van Dusseldorp "spiritual" record of the Olympics.the Atlanta Olympics broadcasters Rather than document every eventwill want to go back and look at European Institute for the Media and result, Greenspan weaves hiswhat happened before,"said Kaistrasse 13, 40221 Dusseldorf, Germany way through the Olympic tourna-Hanock. The films are generally Fax: +49 211/90 10 456 ments following 10 athletes fromthree hours long but can be broken Tel: +49 211 90 10 479 around the world and how they pre-up into as many as 10 individual pare and perform in the Olympics. segments.

Television Business International October 1994

114 CATALYST DISTRIBUTION INC. PRESENTS

"...Greatest Comedy Program of all time..." CHICAGO SUN TIMES "...The most brilliant show on the airways." DAILY VARIETY

CATALYST THE BEST IS HERE! 414:14. KTC MIPCOM Stand 06.19 WESTERN 495 Wellington Street West, Suite 212, Toronto, Ontario Canada M5V 1G1 KYTERNATIONAL INCINC. COMMUNICATIONS LTD. Tel: 416 591-6767 Fax 416 591-6764 ENTERTAINMENT MARK T INTELLIGENCE

Reality Seminar AS conferences and seminars onThe executives in the audience are the future, present, past and irrele-confronted by the project asFerns vant in the television business grow and his advisors seek out partners like skin rashes all over the world,and finance. "This is not the theory one seminar that offers a real con-of co -production," said Ferns, "It tribution to the television business deals with practical realities." is travelling to Europe. The Market Ferns said the Mipcom event will Simulation seminar, which this yearhave more European "flavoring" celebrated its tenth birthday at theand will cover five or six projects Banff Television Festival in June,from as many countries and across will make its debut at Mipcom. The a variety of genres. Ferns has also event has been arranged by Pascalorganised key executives to be in Josephe and Sylvie Brauns of Paris -the audience, if not for the whole based consultancy IMCA in associa-three hour seminar, then certainly tion with Mipcom. for the projects that they could get Hosted by Canadian indepen- involved with. Debuting at Mipcom, dent producer Pat Ferns, the Marketthe Market Simulation isalso Simulation is an event where inde-planned for Mip and will make an pendent producers pitch real pro-appearance at Natpe where Ferns jects to an audience including pro-will be joined by Michael J. grammers, financiers and distribu- Solomon as co -host. tors with the power and the money to commit to the projects. "I had listened to pretend projects talked about at seminars and thought, why not do this with real people and real projects. In 1985 we did the first one at Banff titled; Wendy Wacko goes to market, can she make it internationally?," said Ferns. Ferns reckons that more than a third of the projects pitched actually do end up getting made. The way the seminar works is that the projects are pitched cre- atively and Ferns then takes over as .etlestie. =ler" executive producer, seeking out MieereferofteV partners in the audience with the help of two advisors. At Mipcom the advisors will be Norman Horowitzand Patrick Dromgoole. Ferns: Dealing with practical realities

New Media Music INTERNATIONAL music distribu- ing catalogues and producers, how- torsScreenVentures and Big Pic-ever. Screen Ventures is taking a ture are to collaborate in develop-new Garth Brooks concert special ing a programming, sales and mar- to the market, in addition to Africa keting division for music, youth and Fete 94, a concert bringing African event television. The two compa-music to the U.S.,Gregorian nies have formed an alliance toChants; Legends which tells the develop new media opportunitiesstory of a group of African imper- such as CD -I, CD -Rom, and on-linesonators and Great Moments in Ital- converging broadcasting and new ian Art, an HDTV film series for tv technologies. The companies willco -produced with NHK and RCS be sharing a stand for the first timeEuphon. Big Picture is introducing at Mipcom. Both will continue tothe broadcast version of The Who - STAND NO C 1.12 / DEBUSSY HALL / 1ST FLOOR independently represent their exist - Thirty Years of Maximum R&B.

Television Business International Octoher 1994 116 Nelson/Snow Entertainment Production WOW PWIDI Ri In association with Fox Lorber Associates and Transcon Entertainment FOX LORBER MARKET INTELLIGENCE

are set against World War Two. Canadian producer -distributor Alliance is offering a number of Eurosport Launches Czech Version series and tv movies at the mar- EUROSPORT is to launch a separate ket. Included in the catalogue is sound -track for the Czech Republic the 10 -hour action -adventure in January 1995. Itis planned that series Due South, a 39x30 - the channel will be cable -exclusive minute family series The Odyssey at the onset: the video and audio - plus The Harlequin Alliance tracks could in principle emanate Romance Collection which com- from different satellites, according to prises 4x2 -hour movies. Michel Kubler, deputy director of New from French company network development at the sports Alpa International at Mipcom is channel. a 30 -minute hi -tech challenges According to Kubler, the channel series called L'Aeropostale and already has agreements in place for several documentaries including the distribution of the international the series Blue Ocean and one - Eurosport feed. These will be hour specials De Leclerc Au amended to include the encrypted Leclerc and Je Soigne Mon Czech Republic sound -track, which Chien. Kubler says will cost more, but not Grundy International Distribu- much more, than the international tion is launching its first acquired service. series the Australian Broadcast- The Czech Republic service forms ing Corporation's new drama part of Eurosport's expansion policy. series Criminal Justice at Mip- October will see a Spanish -language com. A total of 26x60 minutes track transmitted fromAstra 1C for will be available. It marks the five hours daily Monday to Friday, first time an ABC drama series and all day at weekends. A Polish has been distributed by Grundy soundtrack is also slated for early for the international market. Also 1995. spearheading Grundy's Mipcom Eurosport Spain will broadcast in effort is New Zealand's daily the clear initially, although at a later drama serial Shortland Street. date the signal may be scrambled UK -based Yorkshire Tyne Tees and the service repackaged as a pay- international is distributing the tv channel for cable networks. Eurosport: Onestep beyond 26 -episode series Arthur C According to Luis Barca, the presi- Clarke's Mysterious Universe at Mipcom. dent of AESDICA (Asociacion Espanola deof the year has since soured because of "prob- New productions available Distribuidores por Cable) encrypting thelems related to rights," according to Manuel sound -track is unlikely to be a viable option Serrano, transmission director at RTVE. from Canadian company Cambi- for at least a year, because of difficulties um Releasing at Mipcom include Meanwhile, Teledeporte is fighting back to agreeing a rate card, and also due to the lowconsolidate its market position. The channel is a documentary called Speaking level of subscriptions. Of Courage and two children's to offer pay -per -view (PPV) in December, The Spanish version of Eurosport had pre-although "the events are still being negotiated productions: Eric's World, a 65 - viously been ear -marked to share a transpon- episode sitcom for 6-10 year at the moment," says Antonia Martinaz, co- der on Hispasat with the RTVE-owned sports ordinator at the channel. Teledeporte is also to olds, and Monsters In The Closet channel Teledeporte. A successful co-opera- Spring Out! an animation special. extend its programming times: up from 4-6 tive arrangement when broadcasting the Win-hours to 7-8 hours Monday to Friday and 10 MGM/UA is offering the action - ter Olympics in Lillehammer at the beginning thriller Blown Away at Mipcom, hours instead of 6-8 at the weekend. along with newly restored print of the 1969 Academy Award -winning picture Midnight Cowboy which is 25 years old this year. Southern Star's Bullseye Mipcom product from French AUSTRALIAN film and television producer -market value of $9 million Titles included the company Pandora includes a 95 - distributor Southern Star has bought the assets minute thriller Crosswinds, a 30 - series King Arthur and the Square Knights of of Five Arrows Films, the media and entertain- the Round Table and Around the World in 80 minute animated special called ment subsidiary of Rothschild Australia. The Days. In addition to the animation library, Noel and Les Inventions De La acquisition spans animation, film and televi- Vie, a documentary series. other Five Arrow Productions include a num- sion productions, as well as film rights to pro- ber of Australian shows including Four Minute Spelling Entertainment Group jects with future development potential. With is launching the $12 million Mile and Cassidy. The films rights to nine nov- the addition of the Five Arrows library, South-els from Australian author Morris West includ- miniseries Texas at Mipcom. ern Star now owns the largest Australian pro- Worldvision, which is handling ing Clowns of God, Kundu and The World Is duced and owned animation catalogue. Five Made of Glass will also move in the Southern Arrow's cartoons total 31 hours of film with a Star stable.

Television Business International October 1994

118

My, how we've grown over the last ten years. So many thanks to all of you who supported our 10th Birthday Special. And here's to the next ten! Seeyou all at MIPCOM!*

The Children's Channel, 9-13 Grape Street, London WC2H 8DR. Telephone : 0171-240 3422 Facsimile : C171-497 9113 Contact Joan Lofts or Nick Wilson at MIPCOM, Cannes - Box No 729 MARKET INTELLIGENCE

the international television sales will (6x30 minutes), Dinasours (1x60 Numbers is being offered by Chil- ducer Services Group market line-up. be marketing the show as a four-hour minutes) and The Hunt for the Red dren's Television Workshop at the These include Drancy: A Concentra- miniseries, whereas fellow Spelling Ripper (1x52 minutes). market. Developed from the Square tion Camp in Paris (51 minutes), The division Republic Pictures Interna- Comedy is U.S. company One TV mathematics magazine show Unknown Marx Brothers (2x60 min- tional Home Video will initially launch Shukovsky English Entertainment for seven to 12 years olds, CTW wil utes) and The Great Depression Texas into the international home Distribution's Mipcom theme. Series make available 65x30 -minute (7x60 minutes). video marketplace as a three-hour available include Love and War episodes. Making her debut as senior vice production. (68x30 minutes) and Double Rush A 20x120 -minute drama action president, international sales of Spearheading U.S. company (13x30 minutes). pack is top of MCA TV Internation- Michael Jay Solomon's new company Unaplx's Mipcom line-up are Lille - New programs available from al's new product at Mipcom. Com- Solomon International Enterprises is hammer 94: 16 Days Of Glory and France Television Distribution, the prised of five segments, titles Belinda Menendez. She joins from Barcelona 92 (each three hours), sales arm of public broadcaster include Bandit, Hercules and Mid- Venevision International. plus two series: Air & Space Smith- France Television include Saint- night Run. Also new is a comedy Spanish animation studio D'Ocon sonian Magazine Presents Dreams Exupery, The Last Mission (2x52 or series Blue Skies (13x30), and New Films Productions has a raft of Of Flight (13x30 minutes) and Shred- 104 minutes), The School Teacher York Undercover, a 13x60 -minute series available for international dis- ding H2O (13x30 minutes). (12x90) and Le Chateau des Oliviers drama. tribution such as Problem Child Discovery's 300 hours of market (8x90 or 13x52 minutes). Mipcom product from U.S.-based (13x22 minutes), Basket Fever product includes The Space Shuttle, The telenovelas Pure Sangre, De Century Group includes Dead Week- (26x30 minutes) and Chip and Charly a two-hour documentary about (26x30 minutes). the professionals who help A drama series shot in HDTV propel an 11 -million pound numbers among the product French - space shuttle into space and based outfit Marathon is selling at back; PaleoWorld, a 13 -part the market. Called Germaine and series that uses a combina- Benjamin, the series is available as tion of 3-D animation, recon- 12x26 or 6x52 minutes. Marathon structed skeletons and robot- also has a number of kids live ic models to bring dinasours action shows including I Love My back to life and The Red City, a 26x13 -minute series and Bomb, a three-part miniseries The Intrepids (52x26). about Soviet espionage and The Australian Children's Televi- the Atom Bomb. sion Foundation is at Mipcom with U.S. News New Vision, the a whole raft of kids programming. recently formed division of These include Lift Off 2 for which U.S. News & World Report is 78x30 -minute episodes are now bringing four series and 30 available, Round the Twist 2 and hours of programming to Mip- the Sky Trackers series. The foun- com. These include Forever dation's next drama series, to go Wild (8xlhour), The Life and into production later this year is a Times of Jesus (3 x 1 hour) 13 -part comedy called The Genie and Adventures of the Old From Down Under. CTW's Square One TV West (6x1 hour). New product from U.S. cable net- U.S. company Multimedia Enter- Oro Puro, Alejandra and Dulce Ilusion end, a futuristic thriller about a work Showtime at Mipcom includes tainment will be offering a full range dominate Miami -based Coral Pic- young paramilitary police officer who a 5x60 -minute documentary called of television movies and miniseries, tures' Mipcom programming slate. In falls for a mysterious female alien on 100 Years of Sex on the Silver a line-up of six talk shows, as well as addition other titles available to the the run, Hot Shots a 13x60 -minute Screen, a 60 -minute documentary two documentary series: Inside the international marketplace are, crime -drama series and Caroline, a called Marilyn Monroe: Life After Vatican with Sir Peter Ustinov and among others, Madres, a two-hour tv movie -of -the -week for CBS. Death and the Showtime Comedy Mysteries of the Bible. Also available movie and a 13x30 -minute animated A variety of NBA game program- Specials. are 67x30 -minutes of mini -movies for series called Cro. ming, NBA action and NBA inside All American/Fremantle Interna- young people called Children's Net- Available from London -based stuff is available from the National tional has a primetime action police work Plus. Eaton Films at Mipcom is six new Basketball Association International drama available for international dis- Canada's Atlantis Releasing is two-hour tv movies, set around the Television at the market. tribution at the market. Called Sirens introducing Avalanche, a feature- activities of the Australian Federal Canadian producer -distributor Mal - the series is available as 35 hours. length thriller at Mipcom. Also avail- police and produced by Crawfords °film International injects a vein of The U.S.-based company also has a able is Trial At Fortitude Bay (95 min- Australia. comedy into its Mipcom program line- number of gameshow formats avail- utes), Trust In Me (90 minutes) and French company Cinexport's Mip- up with a new 90 -minute movie Louis able for local production. a kids sketch comedy series called com catalogue encompasses a num- XIX, King of the Airwaves. Also pre- Heading Le Groupe Multimedia Du Squawk Box (13x30 minutes). ber of genres including serials, miering at the market is Henry and Canada's Mipcom slate is a new Sports, children's programs, docudrama and comedy. Among the titles Verlin (90 minutes) and a new 26x30 -minute kids puppet -animation mentaries, feature films, performing are Dougal and the Blue Cat, an 85 - 12x30 -minute children's series, series called Anna Banana. Other arts and music make up U.S.-based minute adventure -western and a Look, Listen and Learn. titles include Bizet's Dream, a one - company Cinevest's Mipcom line-up. drama Amour Fou. Several documentary series and hour drama and a variety special Titles include Basketball Legends A new gameshow format, Risky specials make up U.S. company Pro- Cirque Du Soleil: Saltimbanco.

Television Business International October 1994 120 4 SUCCESS

INCA CONNECTION THE PILCHER COLLECTION

I ENIGMA EARTH CRIME SLOT

When it comes to viewing quality - broadcasters from around the world come to ZDF Enterprises. New for '95: THE CHILLS of Inca Connection. THE ROMANCE of Rosamunde Pitcher. THE EXCITEMENT of Enigma Earth. ZDF Enterprises THE ACTION of Crime Slot. TEL +49(0)61 31/99 12 80 4 success turn on TV productions from FAX +49(0)61 31/99 12 60 MARKET INTELLIGENCE

Gerry Anderson's $36 million dol- heads before they fall into the hands features tours of the world's greatest ning exploration of the most popular lar sci-fi fantasy -adventure seriesS- of terrorists. In addition to its usual attractions. form of Flamenco, and The Young pace Precinct is available as 24 -hour broadbased programming catalogue, Republic Pictures International Flamencos, a one -hour special on long episodes from Grove Television encorporating series, movies of the Television is launching To Sleep With the new generation of performers Enterprises at Mipcom. Also avail- week and animation, the U.S. based Danger, a two-hour movie of the taking Flamenco music to its limit. able from the U.S.-based distributor producer -distributor is also present- week at Mipcom. This is in addition A one -hour special celebrating fifty is a 26x30 minute series Tough Tar- ing its maxiseries Valley of the Dolls. to its catalogue of 25 other MOW years of the wonder dog, The Story of get and the gameshow The Incredible International Broadcast Network titles. Lassie kicks off Janson Associates Mall, available as 150x30 minutes. (IBN), producer and distributor of How Long Till Daylight (2x100 min- slate this Mipcom. Other new pro- Arc-en-Ciel, French company travel and destination programming, utes), Envoy (2x90 minutes) and grams from Jackson include The New Guarder Latin's exclusive distributor has several new titles for release at Octopus 7 (6x90 minutes) head Ital- Solar System: An Epic Adventure , is presenting its family and chil- Mipcom, these include Super Cities ian pubcaster Ral's sales arm, The Tropical Rainforest and Route dren's live action series Molly at Mip- II, On Top of the World II and Earth Sacis' at the market. Other program- 66, The Mother Road, the newest corn. Available as 13x25 minutes, Quest. ming genres available include musi- episode in the documentary series Molly is a co -production between U.S.-based animation studio Film cal events, tv formats, documen- on Americana, American Traditions. France 3, Canal J, The Children's Roman has been appointed the taries and sports. ITC Entertainment Group is dis- Channel, ARD, Junior TV in Italy and exclusive animation studio for the New products this market from tributing the sexy modern take on Poland's NP. 1996 Olympic Games in Atlanta. As Dorling Kindersiey Vision include classic film noir The Last Seduction SCTV, the 10 -year old satirical such, three animated specials are Animated Horror Stories (13x30) and to this year's Mipcom. Also available series, will be available at Mipcom currently in pre -production featuring the original song series Snapshot. are music business satire Fear of a through Catalyst Distribution, which the adventures of Olympic mascot (32x6 ) Mother and Child (30x13) a Black Hat, and the action thriller holds worldwide rights outside Cana- lay. Production of Izzy a Hero is practical and reassuring guide Royce. da and the U.S. Each of the 185x30 scheduled to start early November. through birth and babyhood and The Five fully interactive CD-Roms are minute epsides follows the on -screen to be demonstrated by and behind -the -scenes relationships multimedia publishing and of a host of oddball stations execu- development company CD tives and visiting celebrities over the Vision at Mipcom. Includ- course of one day's programming. ed in the line up are The Also on the satirical front, Wash- Bolshoi at the Bolshoi, CIA ington -based political satire group The Secret Files, Vegas Gross National Product are taping Girls and FIFA World Cup segments of their 4th television com- Soccer. edy special Politics As Usual in front Planet Pictures is tak- of a live audience. The special, for- ing the documentaries Net- matted with 30 -minute of GNP barbs, work Earth (100 X30), The will be available at Mipcom. Not Very Serious Anthro- Canadian -based Mediamax has a poligical Documentary number of animated series in devel- Show (13 x30), Future Per- opment. They include Max the Cat, fect and the Urban Peas- 52x5 minutes, The Miss Mallard ant. Also on Planet's slate Mysteries (26x26 minutes) and Tur- is the drama Gift of the tle Island (26x30 minutes). Other Magi and the musical spe- genres available include current cial Home For the Holidays affairs and news, sports and adven- Izzy: Film Roman animates Olympic logo (1x60) ture and wildlife. Spanish private broad- A second season of the high tech At Mipcom, Film Roman will be seek- Adventures of Buddy and Pip (5x13) caster Antena 3 Television is bring- action -adventure Robocop the Series ing to secure international broadcast are also on the DK slate. ing four drama series and sitcoms to is being distributed by U.S. company partners for the series. Mipcom 1994 listings from Buena market: Canguros (13x40 minutes) Rigel Independent Distribution and A reformated version of the talk - Vista International include the ani- portrays the life of four girls sharing Entertainment at Mipcom. Twenty show Rolanda is spearheading King mated series Disney's Aladdin a flat; Quien de la Vez (13x45 min- one one -hour episodes are available. World's Mipcom offerings. Other (78x30) and the live action series utes) set in a street market; Que New programming from Canadian shows in the U.S. company's cata- Disney Presents Stick With Me, Kid Loca Peluqueria (26x30 minutes) is company Cambium at the market logue include The Oprah Winfrey (13x60) featuring the unlikely crime - set in a hairdresser and Compuesta includes a 30 -minute comedy called Show, Inside Edition and Wheel of solving duo of a teenager and down - y sin Novio (13x60) about a million- Man In My Microwave, 10x30 -minute Fortune. on -luck actor Grant Logan. Bullpen aire widow. episodes of a documentary Grief- Alfred Herber Distribution is (A.K.A Hardball) (13x30 minutes) UK independent Kudos Produc- The Courageous Journey and Christo- launching a 52 half-hour package of chronicles the adventures of the ficti- tions is looking for finance for new pher the Christmas Tree, a 24 - Jack Hanna's Animal Adventures at tious major-league baseball team, productions ranging from a new minute animation special. Mipcom. Also on offer are the NBC The Pioneers. opera to children's comedy and a New from New World at Mipcom is Network specials The Return of TV Spanish production company program about fishing. Joint manag- a four-hour miniseries called Op Cen- Censored Bloopers and Super Bloop- Sogepaq is taking a raft of new prod- ing directors Stephen Garrett and tre about an undercover operation to ers & Practical Jokes and a 13x30 - uct to this market. Included in the Debbie Mason will both be at Mip- capture three stolen nuclear war- minute package of VideoTours, which line up is Sevillanas, an award win- corn to discuss, among other pro -

Television Business International October 1994 122 3 TelevisiOn gramming

13 x 45'

13 x 45' 2630 albContactus

Antena 3 TelevisiOn Natural Leaders Contact: Victoria Mendoza / Victoria Hidalgo Tel.: 34 -1 623 08 75 / 29. Fax: 654 85 20 MARKET INTELLIGENCE

jects, Dr Ox's Experiment, an opera by Gavin Bryars based on a Jules Verne short story; Up The Soviet Exports Up For Import Pole, a series of five-minute children's comedies; and Screaming ZEK - The International Gulag, a television France 3, NHK, TSR and RTL4 took two years Reels, the first series of which documentary which reveals how the Sovietto make, at a cost of $300,000. was aired on Channel 4. politburo illegally deported hundreds of thou- According to Charles Gazelle, associate Wildsight Wildlife Series, con- sands of foreigners to life in the labor campsmanager of Transparences Productions, a sisting of six one -hour programs when they found themselves unable to sustain number of broadcasters have already evoking the delicate relationship the supply of slaves from their own borders, expressed an interest in the production includ- between wildlife and humanity, is available for international distribution ating SVT1 in Sweden, the UK's Channel 4, will be available at the market Mipcom for the first time. The 75 -minute doc-RTBF in Belgium and French -language Canadi- through Cori Film Distributors. umentary, co -produced by French production - an public broadcaster SRC. Transparences Pro- The series was co -produced by distribution companies Transparences Produc- ductions are holding on to the worldwide Deborah Rivel's Wildsight Pro- tions and System TV, in association with broadcast rights. ductions and American Program Services. The series has already been aired in the U.S., winning five Emmys and as New York TV and Film Festival medal. MCM To Join Eutelsat's Hot Bird I Chrysalis Distribution, the sales and distribution company FRANCOPHONE music channel MCM has sig- pace Flight 71 at the end of December a launched earlier this year, is nalled its intention to join the Eutelsat Hotmajority of the 16 channels available have Bird. It will use the new co -positioned satellite bringing a range of new program- now made themselves known. Additional ming drawn from its sports, to distribute the international feed currentlychannels have also joined the existing satellite distributed from the French TDF satellite. drama, entertainment, family and at 13 degrees East, Eutelsat II Fl. There will children's catalogs. New titles In doing so MCM will be the fourth French also be space for up to three other broadcast- indclude Ryan Giggs Soccer programmer at the 13 degrees East orbital sloters once TV5 Europe, EDTV and MTV Europe School, drama series Crocodile after TV5 Europe, Euronews and Arte, thehave moved across to the new craft. NBC Shoes -a Red Rooster produc- Franco-German cultural channel, which hasSuper Channel is retaining its existing tion, and youth comedy Sp!aft!. also elected to use the Hot Bird. Eurosport, transponder for future use. BetaFilm has picked up the although broadcasting from France, does not rights to Garfield for French and transmit its French soundtrack from the 13 Eutelsat H Fl degrees East location. Italian markets. The deal is for all Euronews library product as well as Garfield The new orbital slot for MCM will coincide Eurosport output for the next three years. with the introduction of limited English subti- Der Kabelkanal tles on part of its programming. Garfield will be added to its NBC Super Channel MCM had been looking for a new satellite RI" Television Junior catalog. Based on comic with a larger footprint for pan-European cov- strip characters created by Jim RTL-2 Davis in 1978, Garfield and erage to replace TDF. Encryption in D2 Mac BBC World Service News Friends has just been renewed Eurocrypt M will continue and MCM has MBC for a seventh season on CBS. recently been made available on the Viasat Deutsche Welle The deal was signed by Lee card for distribution in Scandinavia. The Worldnet Mendelson Film Production but French feed on Telecom 2A, as part of the Viva was negotiated by international Canal Satellite bouquet, will continue Polonia 1 consultant Neil Court. Garfield is unchanged. The decision will officially be TV13 Eutelsat produced by Film Roman in asso- made within the next three weeks. ciation with Mendelson/Paws Ahead of the Hot Bird launch on Arianes- Eutelsat Hot Bird Productions. Arte Westinghouse Broadcasting Chinese Channel International has The Kidsongs Canal Plus Polska Television Show available at Mip- EBN (Dow Jones) corn for the first time. Targeted EDTV (Dubai) at a pre-school audience the the MCM program features a group of chil- NBC Super Channel dren who come together to pro- Super wri, duce and direct their own televi- TV5 Europe sion show for kids. TV Polonia UK distributor Granada/LWT is MTV Europe majoring its distribution effort on Rai Uno Granada's documentary The Trou- Rai Due bleshooters, LWT's tv movie Showtime Open Fire and drama Cracker 2. TVE Intemacional

Television Business International October 1994 124 SISLink SATELLITE LINKS THE ONLY CHOICE

SISLink specialises in the hire and operation of satellite links for live transmission of television pictures covering worldwide sporting fixtures, news events and entertainment programmes. SISLink can provide you with: D Proven capability demonstrated by annual coverage of over 1000 live events j Two-way communications over the satellite j Flyaway and truck -mounted uplinks for easy access to remote sites 3.7 metre trailer -mounted antenna for international operations LI Access to international satellite capacity tailored to your transmission needs LiFixed uplink and downlink facilities in London Whether your requirements are for Satellite News Gathering or Outside Broadcast links call SISLink now on +44 71 696 9888 (24 hour service). SISLink, Satellite House, 17 Corsham Street, London N1 6DR

PILOT45.

Following the success of our first two years, PILOTS (Programme for the International Launch of Television Series) is pleased to announce the launch of the 1995 cycle. Your project will benefit from the personal attention of internationally renowned experts; story analysts, script editors, producers and senior European broadcasters. Give your series a chance to reach larger audiences and cross borders. Don't miss our presentation during MIPCOM ! For information contact Media Stand, G3-12.

Deadline for 1995 Project Applications: April 25th. For more information please contact PILOTS, Diputaci6, 279 - 08007 Barcelona. Tel. (34-3) 488 10 38 - Fax (34-3) 487 41 92

PILOTS is a joint initiative of:

Generalitat de Catalunya Departament de Culture MARKET INTELLIGENCE

TBI's 1994 Mipcom Program Guide and Contact Directory

ANTENA 3 TELEVISION CONTACTS: Avda. Isla Graciosa S/N Patricia Edgar 28700 San Sebastian de Los Jenny Buckland ction Time Reyes - Madrid Spain MIPCOM CONTACT DETAILS: A Tel: 341 623 0875 Stand No: 04.36 Fax: 341 654 8520 Tel: 92 99 82 03 ACTION TIME LTD CONTACTS: CONTACTS: Wrendal House Victoria Mendoza Patricia Edgar 2 Whitworth Street West MIPCOM CONTACT DETAILS: Jenny Buckland Manchester M1 5WX Stand No: 10.13 UK CONTACTS: BBC WORLDWIDE TELEVISION Tel: 44 61 236 8999 Victoria Mendoza Woodlands, 80 Wood Lane Fax: 44 61 236 8845 Victoria Hildago London W12 OTT CONTACTS: Fransicso Ramos Tel: 44 181 576 2000 Christine Paterson Fax: 44 181 749 0538 The Lies Boys Tell Keri Lewis Brown ATLANTIS RELEASING CONTACTS: MIPCOM CONTACT DETAILS: Juliet Grimm ACI Stand No: 01.29 MIPCOM CONTACT DETAILS: 6100 Wilshire Blvd Tel: 92 99 81 72 Stand No: 17.01-17.08 6th Floor Los Angeles CONTACTS: Tel: 92 99 81 37/8 CA 90048 USA Christine Elton CONTACTS: Tel: 213 932 6100 Marnie Sanderson Dr John Thomas Fax: 213 932 6960 Ted Riley Juliet Grimm CONTACTS: Don Reynolds Susan Elkington James S Bennett Irene Read ACI International: BEYOND DISTRIBUTION PTY LTD Lee House 53-55 Brisbane Street 109 Hammersmith Road Surry Hills, Sydney London W14 OQH UK Australia Tel: 44 171 602 7020 Tel: 61 2 281 1266 Fax: 44 171 371 3679 Fax: 61 2 281 1153 CONTACTS: CONTACTS: Brian Harris Chris Gunn Aideen Leonard Jack Hanna Marjie Woods Adrian Howells Torquil Macneal MIPCOM CONTACT DETAILS: ALFRED HABER INC Stand No: H4.27 321 Commercial Avenue CENTRE NATIONAL DE Tel: 92 99 87 72 Palisades Park DOCUMENTATION PEDAGOGIGUE CONTACTS: New Jersey 07650 USA 29 Rue D'Ulm James S Bennett Tel: 201 224 8000 75230 Paris Cedex 05 Brian Harris Fax: 201 947 4500 France Aideen Leonard CONTACTS: Tel: 331 4643 9313 Adrian Howells Alfred Haber Sky Trackers Fax: 331 4407 2789 Robert Oswaks MIPCOM CONTACT DETAILS: CONTACTS: Andi Sporkin Stand No: 09.12 AUSTRALIAN CHILDREN'S Michele Cohen Tel: 92 99 80 23 TELEVISION FOUNDATION Jacqus Beaujeau CONTACTS: 199 Grattan Street Alfred Haber Carlton, Victoria 3053 Rachel Nathan Australia Bob Kennedy Tel: 61 3 348 1144 Chris Philip Fax: 61 3 347 4194 Ted Bookstaver

Television Business International October 1994 126 MARKET INTELLIGENCE

Evi Nicopoulos Louisae Sexton ClHANNELmINTERNATIONAL John Jackson INTERNATIONAL DE LEVITA PRODUCTIONS :HANNEL 4 INTERNATIONAL Frederiksplein 51 blIPCOM CONTACT DETAILS: 1017 XL Amsterdam ESPN EITHITANININT Stand No: 03.34/05.33 The Netherlands TELEVISION. 605 Third Avenue fel: 92 99 80 28 Tel: 31 20 624 5580 New York, NY 10158 CONTACTS: Fax: 31 20 638 0408 USA Frances Berwick CONTACTS: Tel: 212 916 9200 Stephen Mowbray Saskia de Leeuw Fax: 212 916 9325 Kathryn Rice ESPN Asia Ltd Suite 3003 Citicorp Centre 18 Whitfield Road 4 u -All IP\ Causeway Bay Hong Kong r-_ aa a Tel: 852 887 1199 Fax: 852 887 0813 MIPCOM CONTACT DETAILS: "Q & E!," Stand No: C1.18 ENTERPRISES, CONTACTS: E! ENTERTAINMENT TELEVISION Mark Reilly 5670 Wilshire Blvd Jesse Curtis Los Angeles CA 90036 USA EUORARTS INTERNATIONAL Million Dollar Babies Tel: 213 954 2727 GMBH Fax: 213 954 2657 Teckstrasse 64 CINAR CONTACTS: 70190 Stuttgart 1207 rue Saint -Andre Christopher Fager Germany Montreal Quebec H2L 3S8 John Helmrich Tel: 49 711 26 87610 Canada The Space Shuttle Cathie Trotta Fax: 49 711 26 87676 Tel: 514 843 7070 MIPCOM CONTACT DETAILS: CONTACTS: Fax: 514 843 7080 DISCOVERY ENTERPRISES GROUP Stand No: 20.14 Heide Gotz CONTACTS: 7700 Wisconsin Avenue Tel: 92 99 82 68 MIPCOM CONTACT DETAILS: Louis Fournier Bethesda MD 20814-3579 USA CONTACTS: Stand No: 20.20 Theresa Hoist Tel: 301 986 0444 Christopher Fager Tel: 92 99 81 15 MIPCOM CONTACT DETAILS: Fax: 301 986 4826 John Helmrich CONTACTS: Stand No: 11 .30 MIPCOM CONTACT DETAILS: Dale Hopkins Bernd Hellthaler Tel: 92 99 81 01 Stand No: G3.13 Cathie Trotta Heide Gotz CONTACTS: CONTACTS: Heinke Kolb Micheline Charest Joan Cavanagh EATON FILMS LTD Nadja Goriup Ronald A Weinberg Louise Brown 10 Holbein Mews Gabriele Weber Louis Fournier Carin Alpart London SW1W 8NN UK Theresa Hoist Lisa Lundberg Tel: +44 71 823 6173 FRANCE ANIMATION Diane Chenevert Fax: +44 71 823 6017 51/63 rue Gaston Lauriau D.L. TAFFNER UK LTD CONTACTS: 93100Montreuil France 10 Bedford Square Judith Bland Tel: 331 4870 4444 London WC1B 3RA Fax: 331 4858 3662 Tel: 44 171 631 1184 ENDEMOL ENTERTAINMENT CONTACTS: Fax: 44 171 636 4571 Zevenend 45-4 Martine Desroches 1251 RL Laren MIPCOM CONTACT DETAILS: The Netherlands Stand No: 81.07 CTE Tel: 31 2153 99999 CONTACTS: 35-38 Portman Square Fax: 31 2153 99980 Christian Davin London W1H 9FH UK Margo Tervoort Christophe Izard Tel: 44 171 224 3339 MIPCOM CONTACT DETAILS: Martine Desroches Fax: 44 171 486 1707 Stand No: H4.32 Philip Delarue CONTACTS: Tel: 92 99 87 77 Anthony Utley CONTACTS: IMIPCOM CONTACT DETAILS: Peter Brouwer Stand No: 25.01 Hedy van Bochove CONTACTS: Monica Galer 0hilip Jones Sandra Dierckx Clare Atlee Margo Tervoort Catriona MacGregor

Television Busitess International October 1994 127 MARKET INTELLIGENCE

CONTACTS: MIPCOM CONTACT DETAILS: lipmPr' Christian Wilse Stand No: 11.02/13.01 Hearst Entertainment MIPCOM CONTACT DETAILS: MA2ATHON CONTACTS: Stand No: G3.43 INTERNATIONAL Colin Davis Tel: 92 99 85 60 Peter Hughes CONTACTS: Roger Cordjohn Kim Thomas Hendrik Van Daalen Christian Wilse Kamal Sayegh Germaine Deagan Sian Johns MM MULTIMEDIA Juan Hurtado de Mendoza INI ENTERTAINMENT GROUP No. 5 - 2°C 28036 Madrid 11150 Olympic Blvd Spain Suite 700 Los Angeles Tel: 34 1 350 8280 Crusaders CA 90064 USA Fax: 34 1 359 8273 Tel: 310 479 6755 CONTACTS: HEARST ENTERTAINMENT Fax: 310 479 3475 Born Winners Paco Rodriguez 235 E 45th Street CONTACTS: MIPCOM CONTACT DETAILS: New York NY 10017 USA Iry Holender MARATHON INTERNATIONAL Stand No: H4.35 Tel: 212 455 4000 Michael Ricci 27 rue der la Faisanderie Tel: 92 99 87 80 Fax: 212 983 6379 MIPCOM CONTACT DETAILS: 75116 Paris France CONTACTS: CONTACTS: Stand No: 17.24 Tel: 331 4434 6600 Paco Rodriguez Tom Devlin CONTACTS: Fax: 331 4434 6605 Lola Bono MIPCOM CONTACT DETAILS: Iry Holender MIPCOM CONTACT DETAILS: Maria B. Fois Stand No: 14.09 Michael Ricci Stand No: 02.47 Marcella Giglio Tel: 92 99 80 62 Sy Samuels Tel: 92 99 82 80 CONTACTS: Stephanie Zill CONTACTS: Bill Miller Tara Spencer Olivier Bremond Tom Devlin Thorunn Anspach Michael Doury Isabelle Cerveau \\111/, Olivier Henry LuMTERE

LUMIERE 14, rue Seguir IBN 75006 Paris France B H 11 \ I \ Tel: 331 4326 7329 Simba The King Lion IMMEENSEIMMil Fax: 331 4326 7884 MCA TV CONTACTS: INTERNATIONAL MONDO TV SRL Christine Ghazarian Via G Gatti 8/A MIPCOM CONTACT DETAILS: 00162 Rome Stand No: 81.07 Italy Tel: 92 99 83 53 Tel: 39 6 86323293 CONTACTS: Fax: 39 6 86209836 Jean Cazes CONTACTS: On Top Of The World II Ralph Kamp Orlando Corradi Philippe Geoffroy MIPCOM CONTACT DETAILS: INTERNATIONAL BROADCAST Alison Trumay Stand No: C1.02 NETWORK Marc Beauchamps Tel: 92 99 83 41 2246 Camino Ramon Steve Turney Mantis CONTACTS: San Ramon CA 94583 USA Christine Ghazarian Orlando Corradi Tel: 510 866 1121 Martine Desroches MCA TV INTERNATIONAL Walter Sabatinelli Fax: 510 866 9262 100 Universal City Plaza Gian Claudio Galatoli CONTACTS: Universal City Miguel Herberg Kim Thomas CA 91608 USA Germaine Deagan Tel: 818 777 4275 MTM INTERNATIONAL IBN UK Fax: 818 733 1554 84 Buckingham Gate 107 Power Road CONTACTS: London SW1E 6PD Chiswick London W4 5PL Colin P Davis UK Tel: 44 181 742 2002 Tel: 44 171 233 0901 Fax: 44 181 985 7871 Fax: 44 171 233 1134

Television Business International October 1994 128 MARKET INTELLIGENCE

:ONTACTS: ;reg Phillips IDIS victoria Ryan PR

PROCIDIS 35 rue Marbeuf 75008 Paris France Tel: 331 43 59 44 74 Fax: 331 42 25 84 23 MUSIC TELEVISION' CONTACTS: Michele Fourniols MIPCOM CONTACT DETAILS: MTV: MUSIC TELEVISION "Aaahh!!! Real Monsters Stand No: 10.22 1515 Broadway Tel: 92 99 82 45 New York NY 10036 NICKELODEON/NICK AT NITE CONTACTS: USA 1515 Broadway Michele Fourniols Tel: 212 258 8000 New York NY 10036 Fax: 212 258 8100 Tel: 212 258 7500 CONTACTS: Fax: 212 258 7938 : :*** :**:. Olivia King Canter CONTACTS: TELEVISION G5 Finals Gerry Laybourne Jeff Dunn NATIONAL BASKETBALL MIPCOM CONTACT DETAILS: AULTIMEDIk ASSOCIATION Stand No: 09.13 REUTERS TELEVISION LTD GROUP OF CANADA 645 Fifth Avenue CONTACTS: 40 Cumberland Avenue New York NY 10022 USA Linda Kahn London NW1 7REH Tel: 212 407 8000 Debbie Back Tel: 44 171 250 1122 Fax: 212 421 0298 Jennifer Llang Fax: 44 181 965 0620 MIPCOM CONTACT DETAILS: CONTACTS: Stand No: C23.08 PARAMOUNT TELEVISION GROUP Rebecca Fay CONTACTS: a unit of VIACOM ENTERTAINMENT MIPCOM CONTACT DETAILS: Ed Desser 5555 Melrose Avenue Stand No: 08.12 Anne Murray Hollywood CA 90038 Tel: 92 99 82 32 Shannon Whitefischer USA CONTACTS: Anna Banana Michael Dressner Tel: 213 956 8566 Rebecca Fay Peter Skrodelis Fax: 213 956 3945 Pam Turner THE MULTIMEDIA GROUP OF CONTACTS: Nick Quin CANADA Anthony Williams Steve Marney 5225 Berri Street MIPCOM CONTACT DETAILS: Montreal Stand No: 17.02/19.01 Canada H2J 2S4 St CONTACTS: Tel: 514 273 4251 NBC Bruce Gordon .ilAin\ Fax: 514 276 5130 Joseph Lucas CONTACTS: Jacques Bouchard NBC INTERNATIONAL PLAYBOY ENTERTAINMENT Sari Buksner 30 Rockerfeller Plaza GROUP Dean Oros New York NY 10112 9242 Beverly Blvd HALLMARK ENTERTAINMENT MIPCOM CONTACT DETAILS: USA Beverly Hills CA 90210 Stand No: 00.01 Tel: 212 664 3546 USA Tel: 92 99 84 06 Fax: 212 333 7546 Tel: 310 246 4000 CONTACTS: CONTACTS: Fax: 310 246 4050 Jacques Bouchard Matthew Ody CONTACTS: Sari Buksner Sergio Getzel Mary Herne Michael D Murphy Scott Gregg Michel Roy MIPCOM CONTACT DETAILS: Dean Oros Stand No: Majestic Hotel Tel: 92 98 77 00 CONTACTS: Search and Rescue Tony Lynn Dick Rosetti RHI ENTERTAINMENT/HALLMARK Mary Herne ENTERTAINMENT Scott Gregg 156 W 56th Street Suite 1907 New York NY 10019 USA

Television Business International October 1994 129 MARKET INTELLIGENCE

Tel: 212 977 9001 SSR/TSI SWISS TELEVISION lmke Thierfelder Fax: 212 977 9049 PO Box 6930 Michel J Vandewalle CONTACTS: Lugano Robert Halmi Jr Tel: 41 91 58 5111 WORLD INTERNATIONAL MIPCOM CONTACT DETAILS: Fax: 41 91 58 5355 NETWORK - WIN Stand No: 26.02 CONTACTS: 301 N Cannon Drive Tel: 92 99 83 08 Beatice Grossman Beverly Hills CA 90210 CONTACTS: R Boscacci USA Robert Halmi Jr MIPCOM CONTACT DETAILS: Tel: 310 859 2700 Peter von Gal Stand No: C1.04 Fax: 310 859 3928 Martha Strauss Tel: 92 98 82 00 CONTACT: Bonnie Lo CONTACTS: Larry Gershman Erik Pack Beatice Grossman Anita Gershman Viola Hegent R Boscacci Marvinia Anderson K.C. Schulberg Michael Appleby TELESCREEN DISTRIBUTION MIPCOM CONTACT DETAILS: MIPCOM CONTACT DETAILS: Stand No: 81.04 Stand No: 05.36 CONTACTS: Sweet Valley High Tel: 92 99 80 30 Larry Gershman CONTACTS: Anita Gershman S4C Sjoerd Raemakers Marvinia Anderson Marjolihn Cosijn Michael Appleby international Wilmien Schols YORKSHIRE -TYNE TEES S4C INTERNATIONAL Park Ty Glas Llanishen 15 Bloomsbury Square Cardiff CF4 5DU London WC1A 2U UK Wales UK Tel: 44 171 312 3700 Tel: 222 747 444 V.R. Troopers Fax: 44 171 312 3777 Fax: 222 754 444 CONTACT: CONTACTS: SABAN ENTERTAINMENT Susan Crawley T Roberts 4000 W. Alameda Avenue UFA FILM UND FERNSEH GMBH MIPCOM CONTACT DETAILS: R Darwin Burbank, CA 91505 Herrengraben 3 Stand No: A0.01 USA 20459 Hamburg Germany Tel: 92 99 85 22 Tel: 818 972 4800 Tel: 4940 376 77 170 CONTACT: Fax: 818 972 4895 Fax: 4940 376 77 175 Susan Crawley MIPCOM CONTACT DETAILS: MIPCOM CONTACT DETAILS: Antoinette Tucker Stand No: 21.12 & 23.09 Stand No: G3.14 Jayne Redpath CONTACTS: Tel: 92 99 83 49 Adam Selly Stan Golden CONTACTS: Penny Francis Barry Stagg Katja Jochum Elie Dekel DeIf Ness

Advertisers Index 20th Century Fox International TV 89 Family Channel 157 New World International 31&33 ACI OBC Fox Lorber Associates 117 Nickelodeon 8&9 Antena 3 Television S.A. 123 France Telecom 171 Norstar Entertainment Inc. 137 Artear 83 Gaumont S.A. 94 ORF 116 Atlantis Films 48&49 German Screenings 161 Paramount Pictures 27 BBC Children's International 65 Granada/LWT International 87 Philo Pieterse 53 BBC Enterprises 4 Grundy Worldwide 2&3 Pilots 125 BetaFilm GmbH 51 Hallmark Entertainment 42&43 Playboy Entertainment Group 133 Beyond Distribution 173 Hit Entertainment 7 Republic Pictures 57&59 C & D 107 International Broadcast Network (IBN) 23 RTL 131 Cambium Releasing Inc. 102&103 ISL Marketing 77&79 Rysher TPE 54&55 Canamedia Productions 135 ISPR 75 Saban International 17,18&19 Catalyst Distribution 115 ITC Entertainment Group 13 Samuel Goldwyn 67 CBC International Sales 153 ITEL 99 Sislink 125 Channel 4 International 101 King World Productions 97 Sunbow 71 Children's Channel The 119 KPMG 169 Telexport 104 Cine Canal 85 M S International 81 Turner International 40&41 Columbia Tristar International Television ..11 MaloFilm International 111 UFA 21 Conus 78 Map TV 64 Unapix International 29,37&113 Coral Pictures 109 Marathon International 25 Venevision 105 CSI 110 MILIA 159 Worldvision Enterprises IFC&1 Discovery Communications FC Mip Asia 155 Worldwide Television News (WTN) IBC Ellis Enterprises Insert Monte Carlo Festival 163 Yorkshire -Tyne Tees International 63 ESPN International 72 Multimedia Entertainment 69 ZDF Enterprises 121 Euro Institute for the Media 114 NATPE '95 International 167 EuroAim 165 Nelvana Enterprises 47 RTL at MIPCOM in Cannes.You'll find us at the CLT stand H 4.15.

1)r. Helmut 'flusin IfULTrIevkiori. THERE'S ONE EASY WAY OF GETTING TO KNOW EUROPE'S EXPANDING TV Under his management, RTL, has grown into Germany's leading MARKET. and Europe's largest TV station in only ten years. Who else could be a more suitable part- FOLLOW ner for doing success- fulbusiness in the European T\ market? Ft 11- LEAD R.TE LE V I S I O N For detailed information please contact Reheci.a Lieb. RTL Television/Corporate Communications Representative for US. Telephoto.:212 -0:15 or Fax: 586-7618 1111111111111=MCEEINCEME

THE BUYERS' GUIDE TO PROGRAMS AT MIPCOM

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO.

TV Theatrical Video RETURNING

ACTION/ADVENTURE Adventures of Pete and Pete 26x26 mins Nickelodeon Return 09.13 Are you Afraid of the Dark 52x30 mins Cinar New/Return 11.30

The Challengers 78x26 mins Marathon International New 02.47 Chris Cross 13x30 mins Cinar Return 11.30

Cobra 22x60 mins Harmony Gold New 8.22/10.21 Dead at 21 35x30 mins MTV Return 09.13 Due South 2Hr Pilot and Alliance New 8x60 mins Expect No Mercy 1x120 mins LeMonde New

Gladiators 2000 26 hours Samuel Goldwyn New 01.12

Live! The World's Greatest Stunts, 4x60 mins GRB Entertainment New 07.14 Parts 1,11,111 & IV Highlander 1x86 mins Lumiere B1.07 The Marshall 13x60 mins Paramount New Molly & Gina Feature Curb 18.20

The New Adventures of Flipper 26 hours Samuel Goldwyn New 01.12 Old Macdonald's Farm 40x20 mins DIC Ent. Operation Golden Phoenix 120 mins LeMonde New Rimba's Island 52x30 mins DIC Ent. new 03.20 Search and Rescue: The Series 7x60 mins RHI/Hallmark New 26.02 Soft Deceit 120 mins LeMonde New

Superhuman Samurai Sybo Squad 52x30 mins DIC Ent. New 03.20 Tattooed Teenage Alien Fighters from Beverly Hills 40x30 mins Dic Ent. New 03.20 World's Most Dangerous Stunts 1x60 mins GRB Entertainment New 07.14

ADULT A Matter of Cunning 1x90 mins Playboy New Majestic Birds of Paradise 1x80 mins Playboy New Majestic

Earthfile VI 13x30 mins WTN New 02.40 Erotic Showcase 2x100 mins Playboy New Majestic Love, Sex & Intimacy 1x60 mins Playboy New Majestic

The Lovers Guide Television Series 11x30 mins Lifetime Distribution 11.29 Playboy Celebrity Centerfold: 1x60 mins Playboy New Majestic La Toya Jackson

Wet & Wild : The Locker Room 1x60 mins Playboy New Majestic

Playboy Late Night TV 26x30 mins Playboy New Majestic

The Red Chair 6x60 mins Fox/Lorber

Tales of Erotica 1x90 mins Playboy New Majestic

Temptress 1x92 mins Playboy New Majestic Vegas Girls CD Vision New 19.09

ARTS The Bolshoi at the Bolshoi CD Vision New 19.19 Boris Godounov 1x152 mins TV Suisse Romande C1.04 (Conductor : Edo de Waart) Fashion Television Weeklyx30 mins Catalyst New/Return Kronos Quartet: About 4 1x52 mins EuroArts New 20.20 La Bayadere 1x170 mins Allied Arts International New 20.02 00 LA LA 13x30 mins Catalyst New/Return

The Planets 1x56 mins Rhombus New 03.14

Rooster 1x30 mins RM Associates New 13.20

Television Business International October 1.994 132 A passion for movies. A passion forA passionromance. for comedy.A passion for music. have a passion for Playboy. 95 countries worldwideA passion for drama. Setting The StandardMary Herne, Senior Vice President, CorporateScott Gregg, Office: Director, 310.246.4000 IntamationalAt Cannes: fax: Television 33.92.98.7700 310.246.4050 SalesInternational fax: 33.93.38.9790 Distribution and Development PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

Rug Making with Verna 13x28 mins SR Programs New 12.20 Swan Lake 1x140 mins Allied Arts International New 20.02 Vanessa Redgrave 1x52 mins RM Associates New 13.20 The Velvet Gentleman 1x54 mins Rhombus New 03.14

ANIMATION Aaach!!! Real Monsters 13x24 mins Nickelodeon New 09.13

A Monster Christmas 1x30 mins HIT Entertainment New 02.19

The Adventures of T -Rex 52x26 mins C&D Return 10.09

Aesop's Fables 12x6-7 mins Jade Animation Intl Ltd

Alex and Alexis 26x26 mins M.S. International New G3.35

Annimated Classic Showcase 12x60 mins Film Roman New

Anthony & Auntie Pru 13x5 mins Telescreen Return 05.36

Arabian Nights 1x90mins Turner International New 20.08

Artoon 13x30 mins Lumiere New 61.07

Augusta 23x5mins InterPannonia Return 09.24

The Babaloos 65x5 mins Lumiere New 81.07

Baby Crockett 13x3 mins M.S. International New G3.35

The Baby Huey Show 13x30 mins HIT Entertainment New 02.19

Bamboo Bears 52x24 mins Telescreen Return 05.36 Bamboo Bears 52x26 mins 4/D Marina Productions

Basket Fever 26x26 mins Hit Entertainment Return

Beavis & Butt -head (2nd season) 30x30 mins MTV New 09.13

Beverly Hills Teen 65x26 mins C&D Return 10.09 The Big World of Little Adam 104x5 min International Creative Exchange

Billy the Cat 26x26 mins EVA Distribution New 12.13

Boorin 40/50x30 mins Nippon Animation New 14.19

The Bots Master 40x26 mins C&D Return 10.09

Bow 40x30 mins Nippon Animation Return 14.19

The Brothers Grunt 30x30 mins MW New 09.13

Bump in the Night 26x30 mins Dic Ent. New 03.20

The Busy World of Richard Scarry 52x30 mins Cinar New/Return 11.30

Captain Bluebear's Fishy Stories 104x5 mins Ravensburger Film Return 08.39

Casper Classics 39x15 mins HIT Entertainment New 02.19

Casshan 4x30 mins Harmony Gold New 8.22/10.21

Chip & Charly 26x24 mins Ravensburger Film Return 08.39

Chip and Charly 26x26 mins Lumiere Groupe Return

Chipmunks Specials 3x30 mins HIT Entertainment New 02.19

Cinderella 26x30 mins Mondo TV New C1.02

Clever & Smart 26x26 mins B.R.B. Internacional Return 02.05

Cliff Hanger 65x30 mins INI Entertainment Group Return 17.24

Columbus 26x30 mins Mondo TV Return C1.02

Comet in Moominland 1x74 mins Telescreen Return 05.36

Conan The Adventurer 65x26 mins C&D Return 10.09

Cro 22x30 mins C.T.W Return 03.01

Daisy -Head Mayzie 1x22 mins Turner International New 20.08

Deck the Halls 1x30 mins Sunbow Productions New 09.17

Dinky Di's 26x26 mins M.S. International New G3.35

Diplodo 26x26 mins C&D Retutn 10.09

Dixi 65x1 mins InterPannonia New 09.24 Dog Tracer 26x26 mins 4/D Marina Productions Duckman 26x26 mins UFA Film and Fernseh New G3.14

Ernest The Vampire 117x2.5 mins Arc en Ciel Return 06.07 Fairy Tales From Around the World 4x10 mins YLE - Finish Broadcasting New 13.25 Felix the Cat 50x5 secs Film Roman New

Foofur 26x26 mins M.S. International New G3.35

The Fruitties 52x26 mins D'Ocon Films Return

Gogs 16x5 mins S4C New 11.32

Gorgeous 1x11 mins Film Australia New 04.36

The Gorgon 1x11 mins igelfilm GmbH New 19.12

Green Animation Shorts HIT Entertainment New 02.19

Television Business International October 1994 134 Take Off 26 x 30 min. award winning kids drama series for 7-12 year olds. En francais L'envolee.

13 new episodes Available September 1994

"... N., AJ S OD EI'40 'ODUC$All NS L FAA lTH tiEtelei. TV, t 14 CFCN CFR 0FTK. CHEIrCKPG. MI LE CAI,11.-FAMILLE. TVONTA 10 laCHAIN WITH THEFINANCIAL CANADA. OF TELEFILM MACLE . COLUMBIA FILM. SHAW CHILDRE. TELEVISION FUND. AND BOOR1 MING INITIATIVE 'ELEFUND.

DISTRIBUTED BY CANAMEDIA PRODUCTIONS LTD, 125 DUPONT STREET, TORONTO, ONTARIO, CANADA M5R 1V4 TEL (416) 324-9190 FAX (416) 972-6261 MIPCOM BOOTH 00.01- TEL: (33) 92.99.84.06 MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

Heathcliff 86x26 mins C&D Return 10.09 Highlander, The Animated Series 40x26 mins Gaumont Television New Inspector Gadget 86x26 mins C&D Return 10.09 Intl Family Classics I 9x90, 5x60 mins INI Entertainment Group Return 17.24

Intl Family Classics II 13x60 mins INI Entertainment Group Return 17.24

Izzy a Hero? 3x30 mins Film Roman New Jim Henson's Dog City 31x26 mins Nelvana New H4.23 Jolly Old St. Nicholas 1x30 mins Sunbow Productions New 09.17

Jonny's global Impact 1x92 mins Turner International New 20.08 The Jungle Book 52x30 mins Mondo TV Return C1.02 King Arthur & the Knights of 26x26 mins C&D New 10.09 Justice The Last Reservation 52x26 mins 4/D Marina Productions

The Legend of Snow White 52x30 mins Mondo TV New C1.02 The Legend of Zorro 52x30 mins Mondo TV New C1.02 Les Exploits d'Arsene Lupin 26x26 mins Lumiere New B1.07

The Little Lulu Show 6x30 mins Cinar New 11.30 Little Toot 1x60 mins INI Entertainment Group Return 17.24 Luca Toreiu is Torpedo 26x26 mins MM Multimedia New H.4 35

Magic Circle Guru Guru 40/50x30 mins Nippon Animation New 14.19

Magic Knight, Rayearth 26x30 mins TMS New 05.26

The Magic School Bus 26x26 mins Nelvana New H4.23

Maps 4x30 mins TMS New 05.26

Meerkats 1x30 mins Mediamax International Return 08.32

Merry Christmas 1x19 mins YLE - Finish BroadcastingNew 13.25

Mezga Family 26x26 mins InterPannonia Return 09.24

Moomin 78x24 mins Telescreen Return 05.36

Monty the Magic Monkey 13x30 mins Jade Animation Intl Ltd

MOT 26x26 mins Canal +Distribution B1.06 Mr. Men 104x5 mins 4/D Marina Productions

Muka Muka 51x30 mins Nippon Animation Return 14.19

Mundial - Soccer Fever 52x30 mins TMS New 05.26

Musti 59x6 mins M.S. International New G3.35

My Patrasche 26x30 mins TMS New 05.26

Nappy, the Green Warrior 13x3 mins MM Multimedia New H.4 35

Nature Knows Best 6x26 mins EVA Distribtution New 12.13

Nick and Noel 1x30 mins Film Roman New

Night After Christmas 1x25 mins Link Entertainment Return 02.36

The 01 Kids 26x26 mins Canal + Distribution B1.06

0 Christmas Tree 1x30 mins Sunbow Productions New 09.17 Once Upon a Time - The Americas 26x26 mins Procidis New 10.22 Once Upon a Time - The Discoverers 26x26 mins Procidis New 10.22 Once Upon a Time - Life 26x26 mins Procidis New 10.22 Once Upon a Time - Man 26x26 mins Procidis New 10.22 Once Upon a Time - Space 26x26 mins Procidis New 10.22

Operavox - The Animated Operas 6x30 mins S4C New 11.32 Phantom 2040 26x30 mins Hearst Entertainment New 14.09

Pigasso's Place 13x30 mins Kushner -Locke New 05.16

Problem Child 13x21 mins Universal Cartoon Return

Professor Panda Says 180x3 mins Jade Animation Intl Ltd

The Red Baron 26x30 mins TMS New 05.26 The Ren and Stimpey Show 39x24 mins Nickelodeon Return 09.13

Robin Hood 52x30 mins Mondo TV Return C1.02

Robinson Sucroe 26x24 mins Ravensburger Film New 08.39

Robinson Sucroe 26x26 mins Lumiere New 81.07 Rocko's Modern Life 26x24 mins Nickelodeon Return 09.13

Romuald & The Desert Children 1x26 mins EVA Distribtution New 12.13 Rugrats 65x24 mins Nickelodeon Return 09.13

Santa & the Magician 1x26 mins EVA Distribtuion New 12.13

Seabert 26x26 mins M.S. International New G3.35

Secret Weapon 1x75 mins Nordisk Film New 03.16

Shakespeare - The Animated Tales 12x30 mins S4C New 11.32

Television Business International October 1994 136 MAX WORLD PREMIERE MIFED '94

tightly Wale,: Nape International On the edge of the rna lern world... Appeal

In the year 2010, Robin learns that up her own mina is not an .ption...

ANCHOR ZONE MEDICINE RIVER WORLD PREMIERE MIFED '94 HST PICTURE ACTION / ADVENTURE AMEZICAN INDIAN FILM FESTIVAL 90 MIN. AVAILABLE FOR SCREENING STARRING HENRY CZERNY NICOLE STOFFMAN FAMILY DRAMA/90 MIN. SEBASTIAN SPENCE STARRING R.H. THOMSON DENISE CROSS" OSCAR HEIM

Via RELATIVE FEAR BOULEVARD AVAILABLE FOR SCREENING AVAILABLE FOR SCREENING THRILLER/90 MIN. DIA/MOM-1 STARRING RAF- DAWN t tieDINIS DARLANNE FLU EGEL

When you can't trum your children JAMES BROLIN ROMANTIC ZOMEDY/94 MIN. M. EMMET WALSH STARRING ..104 GRAHAM GREENE RelaTlve TOM JACKSON r SHEILA TOUSEY

Itat,tilient,co.MAKMOMEIR, ..SOCAENICErelINCIAIVIEJUNOIrkelf4ber,M,1 ,ASPREInoeNtinAblMellSihif.Ce..venedEllPUMS ,1044111/40naliMIWIMEOPharroeeIRMIM ,soNNIIMmodilIMMERIIIIMPIhitarEORIM0

13141=10 ULM NeackFt V). ..9411111=7.,

SiEFHEh JAC Bin SUSPENSE THRILLER/90 MIN. 1111WIIE Otn JAMES THE DARK STARRING AVAILABLE FOR SCREENING LOU DIAMOND PHILLIPS SC -FI THRILLER/8E MIN. RAE DAWN CHONG KARI WL HRER STARRING STEPHEN M:HATTIE BRION JAMES THE CLUB JAIMZ WOOLVETT AVAILABLE FOR SCREENING STYLISH THRILLER/94 MIN.

STARRING

IT WILL JOEL WYNER KIM COATES CONSUME NICOLE STOFFMAN YOU.

NORSTAR At MIPCOM '94: ENTERTAINMENT INC Contact Milt Avruskin, Stand #06.09, tel: (16) 92.99.8225 HEAD OFFICE: 86 BLOOR STREET WEST, 4TH FLOOR, TORONTO, ONT., M5S 1M5, CANADA TEL (416) 961-6278 FAX (416) 961-5608 PRODUCT TIRE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

Shakespeare - The Animated Tales 2 6x30 mins HIT Entertainment New 02.19

Simba, The King Lion 52x30 mins Mondo TV New C1.02

The Simpsons 127x30 mins 20th Century Fox Intl. TV Return E3.10

Six Legs at Twelve 1x4 mins Link Entertainment New 02.36

Snorks 65x26 mins M.S. International New G3.35

Space Animation 26x30 mins Fox/Lorber

Spirit's Minutes 21x2 mins InterPannonia New 09.24

Spirou 26x30 mins Antenna 3 T.V. New 10.13

Star Street 26x24 mins Telescreen Return 05.36

The Sticklers 26x1 min Nelvana New H4.23

The Story of Christmas 1x47 mins EVA Distribtution New 12.13

Sylvan 26x26 mins D'Ocon Films

Tales from the Cryptkeeper 26x26 mins Nelvana New H4.23

Teo 65x7 mins B.R.B. Internacional New 02.05

Toysters 13x30 mins Jade Animation Intl Ltd

Transylvania Pet Shop 26x24 mins Ravensburger Film New 08.39

True Adventures of Prof. Thompson 26x26 mins MM Multimedia Return H4.35

Twins of Destiny 52x26 mins C&D Return 10.09

Ulysses 31 26x26 mins C&D Return 10.09

Video Storybook - Fairy Tales Teach 10x24 mins Blum Group A004 English

We Wish You a Merry Christmas 1x30 mins Sunbow Productions New 09.17

Wild C.A.T.S 13x26 mins Nelvana New H4.23

Willy Fog 3 26x26 mins B.R.B. Internacional New 02.05

Wishing 19x9 mins Action Time Return G3.22

Yamato Takeru 39x30 mins Nippon Animation New 14.19

CHILDREN'S/YOUTH

The Adventures of Dodo 65x5 mins WTN New 02.40

Allegra's Window 20x26 mins Nickelodeon New 09.13

Animal Crazy 6x20 mins Granada LWT New A0.15

Anna Banana 26x30 or Multimedia Grp Canada New 00.01 52x15 mins

Bastian and Barbara 13x5 mins Levita Productions Return

Battletech 26x30 mins Saban International New 21.12/23.09

Bert 12x30 mins SVT Inn Sales New 03.24

Bolke the Bear 68x10 mins Levita Productions Return

Bookmice 51x25.5 mins TV Ontario New/Return

Chicken Minute 52x26 mins Mediamax International Return 08.32

Children's Film & TV Foundation 24 Films HIT Entertainment New 02.19

Children's Ward 7 10x25 mins Granada LWT New A0.15

Christopher Crocodile Serial 1x25 mins Link Entertainment New 02.36

Creepy Crawlers 26x30 mins Saban International New 21.12/23.09

The Daily Fable 130x5 mins Levita Productions Return Davey and Goliath 26x15 min Gibraltar/Infinite Ent

Deep Sea Dick 104x5 mins Link Entertainment New 02.36

Educational Entertainment Package Fox Lorber

English You Too 40x30 mins M.S. International New G3.35

Eureeka's Castle 52x26 mins Nickelodeon Return 09.13

Eye TV 30 mins/week WTN New 02.40

Family Classics 20x30 mins Broadway Video Return A0.09

Francine Pascal's Sweet Valey High 22x30 mins Saban International New 21.12/23.09

Free to Fly 26x15 mins Canamedia Return 00.01 F.R.O.G 20x30 mins Catalyst Garden Fairies 13x5 mins BBC Worldwide TV New 17.01/17.08

GEOKIDS 6x26 mins Irel New 02.02 Groundling Marsh -Season II 26x30 mins Portfolio Films New 03.14/05.13 Gullah Gullah Island 20x26 mins Nickelodeon New 09.13

Half Way Across the Galaxy 28x30 mins Eaton Return 08.23 and Turn Left

Honey Bee Hutch 26x30 mins Saban International New 21.12/23.09

Television Business International October 1994 138 MARKET INTELLIGENCE

RODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

ow We Used to Live : The Stuarts 3x20 mins Yorkshire Tyne Tees New A0.01 ullaballoo 26x15 mins D.K. Vision Return 22.14/24.11 he Intrepids 52x26 mins Marathon International New 02.47 Have Met Him in the Zoo Film Export Prague Dist New 08.07

Love my City 26x13 mins Marathon International New 02.47

is, The Happy Professor 156x15 mins Mediamax International Return 08.32

ohnson + Friends 100x26 mins Film Australia New 04.36

jft Off 1 and 2 78x27mins A.C.T.F New/Return 04.36

jttle Lord Fauntleroy 6x30 mins BBC Worldwide TV New 17.01/17.08

_ook Listen and Learn 12x30 mins Malofilm International New 06.09

Maths Made Fun 6x30 mins CNDP New 12.26

Maths Programme 10x20 mins Yorkshire Tyne Tees New A0.01

Mission Top Secret 24x25 mins Arc en Ciel Return 06.07

Molly 13x25 mins Arc en Ciel New 06.07 Mystery of a Puzzle Film Export Prague Dist New 08.07

Okavango 26x30 min Gibraltar/Infinite Entertainment

One World 26x22 mins Ann Productions New 23.02

Once Upon a Hamster 26x30 mins Paragon International New 03.02 A004 Pappyland 26x30 mins Blum Group

Paulus the Goblin 365x5 mins Levita Productions Return

Polka Dot Shorts 32x10 mins TV Ontario New

The Puzzleworks 65x30 mins Sunbow Productions New 09.17

Ploom 100x2 mins Marathon International Return 02.47

Re & Do Music Show 12x5 mins Beckmann New 04.05

The Pied Piper of Hamelin 1x7 mins C.T.V.0 New 05.23

Pirates 6x26 mins Link Entertainment New 02.36

Really Wild Animals 14x21 mins Itel New 02.02

Saban's VR Troopers 52x30 mins Saban International New 21.12/23.09

Sechs Richtige, Six of a Kind 6x24 mins Ravensburger Film Return 08.39

See How they Grow 56x10 mins D.K. Vision New 22.14/24.11

Sesame Street 130x60 mins C.T.W Return 03.01

Shining Time Station 65x30 mins Catalyst New/Return

Short Documentation For Children 90x3-5 mins CNDP New 12.26

Silent Night : A song around the World 1x30 mins igelfilm GmbH New 19.12

Snapshot 32x6 mins D.K. Vision New 22.14/24.11

Squawk Box 13x30 mins Atlantis Releasing New 01.29

Take Off 26x30 mins Canamedia New 00.01

Turtle Island 26x26 mins Mediamax International Return 08.32

The Video Pen Pal Club 26x26 mins Arc en Ciel New 06.07

Video Pen Pals 5x30 mins Unapix International Return 05.01

INCOMEDY

A Su Servicio 10x55 mins RTVE 11.01

Aquf Hay Negocio 28x30 mins RTVE 11.01

As Time Goes By 33x30 mins D.L Taffner/UK Ltd New 25.01 10.13 Ay! Senor, Senor 13x60 mins Antenna 3 T.V. Return

Blue Skies 13x30 mins MCA International New 11.02/1301

The Bob Morrison Show 26x30 mins MTM International New 01.02 10.13 Canguros 13x45 mins Antenna 3 T.V. New

Compuesta Y Sin Novio 13x60 mins Antenna 3 T.V. New 10.13

The Critic 22x26 mins Canal + Distribution B1.06

Farmaga de Guardia 156x30 mins Antenna 3 T.V. Return 10.13

The Five Mrs Buchanans 9x30 mins 20th Century Fox Intl. TV New E3.10

Frasier 48x30 mins Paramount Return H4.09 Frontline 13x30 mins Beyond Distribution New

Hermanos De Leche 25x30 mins Antenna 3 T.V. Return 10.13

Just Kidding 500x1 mins Multimedia Grp. Canada New 00.01

The Kids in the Hall 110x30 mins Broadway Video Return A0.09

The Little Hotel in the Heart of Europe Film Export Prague Dist New 08.07

Lieno, por favor 26x60 mins Antenna 3 T.V. Return 10.13

Madman of the People 13x30 mins Worldvision New 2402

Television Business International October 1994 139 PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. P/ Theatrical Video RETURNING

My Brother and Me 13x26 mins Nickelodeon New 09.13

My Two Wives 25x30 mins MTM International New 01.02 Nice Day at the Office 6x30 mins BBC Worldwide TV New 17.01/17.08 Paris 6x26 mins Channel 4 International New 03.34/05.33

Playboy's Hidden Camera 1x60 mins Playboy New Majestic

Que Loca Pecuqueria 25x30 mins Antenna 3 T.V. New 10.13

Quien de la Vez 13x45 mins Antenna 3 T.V. New 10.13

Rik Mayall Presents...2 3x52 mins Granada LWT International New A0.15

Roseanne 164x30 mins Paramount Return

Saturday Night Live 400x90 mins Broadway Video Return A0.09

SCTV 185x30 mins Catalyst New

The Secret of Coach 3 1x96 mins Arc en Ciel Return 06.07 Something Wilder 13x30 mins Warner Bros Intl Dist New 81.00

Two Much Trouble 2 hour Saban International New 21.12/23.09

The Vacant List 22x30 mins Broadway Video New A0.09

Wild Oats 13x30 mins 20th Century Fox Intl. TV New E3.10

Wings 107x30 mins Paramount Return

CURRENT AFFAIRS

Alive - Picture of Health 26x30 mins Catalyst New American Journal King World Return 07.02

Court TV -Trial Stories 50 Episodes ITEL New 02.02

Extra : The Entertainment Magazine 52x60 mins Warner Bros. Intl Dist New 81.00

Galley Chefs 13x30 mins Canamedia New 00.01

Telescope : Journey into the Mind 1x13 mins TV Suisse Romande C1.04

Temps Present : Noma, the Robber of 1x36 mins TV Suisse Romande C1.04 Faces Wall Street Journal Report King World Return 07.02

DOCUMENTARIES

21st Century Airport 3x52 mins Channel 4 International New 03.34/05.33

3-2-1 Contact 70x30 mins C.T.W Return 03.01

A Book of Dreams 1x25 mins Levita Productions Return A Brush with Life 1x47 mins Great North Releasing New 01.07

A Walk on the Wet Side 3x30 mins Radio Netherlands TV Return 18.17

Academy Award Winners - 50 Years 10x48 mins Blum Group A004

Across a Fiery Sky 1x60 mins Lifetime Distribution 11.29

Adults in Wonderland 4x24 mins Radio Netherlands TV Return 18.17

Adventures of the Old West 6x60 mins U.S. News New Vision New

Aeroplane Dance 1x58 mins Film Australia New 04.36

Air & Space Smithsonian Magazine 13x30 mins Unapix International New 05.01 Presents Dreams of Flight All About Eve 1x46 mins Great North Releasing New 01.07

The Alps: Kingdom in the Clouds 2x60 mins IBN New G3.43

Amazing America 13x50 mins Discovery Enterprises New G3.13

Ancient Warriors 13x25 mins Discovery Enterprises New G3.13

Angkor Vat 1x30 mins ORF New C1.12

The Arab World 3x52 mins Marathon International Return 02.47

Arnold, The Man Behind the Muscle 1x48 mins SR Programs New 12.20

Audio Visual Encyclopedia of Science 300x1 mins CNDP New 12.26 and Technology Baltic Fire 1x50 mins Great North Releasing New 01.07 Battlefield 13x60 mins Polygram Film New 07.29

Bauhaus In America 1x86 mins Amaya New 06.23

Beyond Borders 13x30 mins IBN New G3.43 Bloody Earth - Isonzo, Slovenia's 1x45 mins ORF New C1.12 Forgotten Valley Bread and Radish ... 1x50 mins TSI C1.04

Blue Ocean 1x60 mins Alpa Enterprises New 09.36

Body Atlas 13x25 mins Discovery Enterprises New G3.13

Television Business Intonational October 1994 140 MARKET INTELLIGENCE

RODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV TheatricalVideo RETURNING

'uce Lee :Martial Arts Master 1x60 mins Lumiere 81.07

03.34/05.33 le Bureau 4x52 mins Channel 4 International New

y the Seat of Their Pants 1x53 mins Canamedia Return 00.01

New 03.34/05.33 hildren of God 1 x 64 mins Channel 4 International hina : Unleashing the Dragon 4x60 mins Beyond Distribution New H4.09 IA - The Secret Files CD Vision New 19.09

inema Europe: The Other Europe 6x60 mins D.L Taffner/UK Ltd Return 25.01 he Crime Files CD Vision New 19.09

)e Leclerc au Leclerc 1x60 mins Alpa Enterprises New 09.36

'he Diary of Jack the Ripper 52,78,3x26 mins Beckmann Return 04.05

)og Stories 1x30 mins Portfolio Films New 03.14/05.13

03.10 'he Dolphin Stories 7x26 mins Assoc Dutch Media New

G3.43 Earth Quest 8x60 mins IBN New Expedition 39x60 mins Coral Pictures Return 16.09

Fashion at the Top 5x52 Marathon International Return 02.47

'First Tuesday : From Fury to Forgiveness1x52 mins Yorkshire Tyne Tees New A0.01

Forever Wild 8x60 mins U.S. News New Vision Return

06.24 From Lisbon with Love 1 RTC New Future Quest 22x30 mins DSL/The Producer Entertainment Group New

Giant Pandas : The Last Refuge 1x52 mins Itel New 02.02

God Bless America 3x51 mins GranadaLWT International New A0.15

G3.43 Great Wonders of the World 2x120 mins IBN Return

The Green Wall 1x45 mins ORF New C1.12

Gypsies - Different from the Others 1x45 mins ORF New C1.12 Haroun Tazieff, Le Feu De la Terre 6x60 mins Gaumont Television New

Henri Cartier-Bresson 1x40 mins Amaya New 06.23

Histoire de la Seine 1x60 mins Alpa Enterprises New 09.36

Hunters and Gatherers 1x60 mins Portfolio Films New 03.14/05.13 I am not tall enough 1x50 mins TSI C1.04

20.20 Iditarod 1x50 mins EuroArts New

Images of Nature 70x5 mins CNDP New 12.26 in the Wild 10x60mins RPTA New 24.01 lssey Miyake Moves 1x52 mins Amaya New 06.23 Japan - No Land of Smiles 1x45 mins ORF New C1.12

Jean -Michel Cousteau's Library of 32x30 mins Burrud,Cousteau,Horton New A0.05 the Sea

Je Soigne Mon Chien 1x60 mins Alpa Enterprises New 09.36

Jewels of the Caribbean Sea 1x52 mins Itel Return 02.02 B1.06 Kings of the Ring 75 or 50 mins Canal + Distribution

L'Aeropostale 1x30 mins Alpa Enterprises New 09.36

La Expedicion Malaspina 6x55 mins RTVE 11.01 The Lapirons Go West 1x86 mins Amaya New 06.23 Lebanon, The Land of the Phoenicians 1x45 mins ORF New C1.12 Legends in Light Tapestry International/PTI The Life and Times of Jesus 3x60 mins U.S. News New Vision Return Lift -Off! An Astronaut's Journey Gibraltar/Infinite Ent. Lillehammer '94: 16 Days of Glory 1x3 Hour Unapix International New 05.01 Barcelona '92: 16 Days of Glory 1x3 Hour Unapix International New 05.01 02.02 The Lions of Darkness 1x52 mins Itel Return

Manson: The Man Who Killed the Sixties3x52 mins Channel 4 International New 03.34/05.33

Masters of War 13x60 mins U.S. News New Vision Return

Medicine Demystified 52x15 mins Multimedia Grp. Canada New 00.01

Mine Eyes Have Seen the Glory 3x52 mins C.T.V.0 New 05.23 Mondo Miami 1x60 mins Tapestry International/PTI Movie Magic 30x30 mins GRB Entertainment New 07.14

My Shadow Will Darken Your Walls 1x60 mins YLE - Finish Broadcasting New 13.25 Narmada: A Valley Rises 1x87 mins Great North Releasing New 01.07

Network First: Miami Frontline 1x52 mins Yorkshire Tyne Tees New A0.01 A0.01 Network First: Russian Love Connection1x52 mins Yorkshire Tyne Tees New A0.01 Network First: Waking From Coma 1x52 mins Yorkshire Tyne Tees New

Nicholas and Alexandra 2x51 mins Granada LWT International New A0.15

Television Business International October 1994 141 MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. P1 TheatricalVideo RETURNING

Not Too Young to Die 1x52 mins SVT/Int/Sales New 03.24 Nova 10x60 mins Tapestry International/PTI

The Obscure (lines 1x50 mins TSI C1.04

On Top of the World I 26x60 mins IBN Return G3.43

On Top of the World II 13x60 mins IBN New G3.43

One Giant Leap 1x100 mins Discovery Enterprises New G3.13 Orca 1 Artear 04.23 Oscar Peterson: In the Key of Oscar 1x95 mins EuroArts New 20.20

Ocean Drifters 1x52 mins Itel Return 02.02

Paleoworld 13x25 mins Discovery Enterprises New G3.13

Peter Ustinov: The Seasons of Haydn 2x60 mins EuroArts New 20.20

Pirates - and the Policing 1/2 hours Beyond Distribution New H4.09 of the High Seas

Private Elvis 1x60 mins Lumiere B1.07

The Raid 1x55 mins Fillm Australia New 04.36

The Red Bomb 3x50 mins Discovery Enterprises New G3.13

Reflections on Elephants 1x52 mins Itel Return 02.02

Remote People 13 RTC Return 06.24

Reputations 8x60 mins BBC Worldwide TV New 17.01/17.08

The Resurrection of the Batavia 1x50 mins Radio Netherlands TV Return 18.17

Sadnus: India's Holy Men 3 x 52 mins Channel 4 International New 03.34/05.33

Saint Patrick - The Living Legend 1x52 mins C.T.V.0 New 05.23

The Scars of Sarajevo 1x58 or 79 mins igelfilm GmbH New 19.12

Scenic Wonders of America 10x30 mins IBN New/Return G3.43

Seven Wonders of the World 4x50 mins Discovery Enterprises New G3.13

Sex : The Catholic Dilemma 2x50 mins WTN New 02.40

Shadows and Light: Rodrigo at 90 Rhombus New 03.14

Sinking of the Lusitania 1x52 mins Itel Return 02.02

Small Inventors 1x50 mins TSI C1.04

The Space Shuttle 1x100 mins Discovery Enterprises New G3.13

Sphinx 5x45 mins ZDF Enterprises New 21.02/23.01 Spirit of Survival 13x30 mins International Creative Exchange

Spirits, Ghosts and Demons: 3 x 26 mins Channel 4 International New 03.34/0.533 China Through a Child's Eyes

Spirit Sands 1x30 mins Ellis Entertainment New 3.14/5.13

Stargazers 1x50 mins Discovery Enterprises New G3.13

The Story Behind the Store 3x30 mins Radio Netherlands TV New 18.17

Super Cities I 13x30 mins IBN Return G3.43

Super Cities II 13x30 mins IBN New G3.43

Survivors of the Skeleton Coast 1x52 mins Itel Return 02.02 Surviving the Fear 1x47 mins Great North Releasing New 01.07

Symphonies of Wonder 5 Hours -varied IBN Return G3.43 Taking a Walk with Dad 1x30 mins Portfolio Films New 03.14/05.13 Talking to the Enemy 1x52 mins SVT/Int/Sales New 03.24

Threads of Hope 1x52 mins Canamedia Return 00.01

Trails into Science 13x12 mins Radio Netherlands Return 18.17 Travelling Alone in America 1x30 mins Portfolio Films New 03.14/05.13

Travels With My Camera 5x52 mins Channel 4 International New 03.34/05.33

Travesia de Laponia a Kola 13x25 mins RTVE 11.01 Tribute to Vienna 1x60 mins EuroArts New 20.20 The Troubleshooters 1x52 mins Granada LWT New A0.15

Valley of Ten Thousand Smokes 1x45 mins Itel Return 02.02

VIVA : A Fresh Look at Beirut 1x40 mins TV Suisse Romande C1.04

VIVA : Mystery in Appenzell 1x47 mins TV Suisse Romande C1.04 With Love and Respect 1x50 mins International Creative Exchange

Women and Football 1x50 mins TSI C1.04

Wars in Peace 12x52 mins Beckmann Return 04.05

Wilderness Trail 1x56 mins igelfilm GmbH New 19.12

Wonders of the Universe 13x25 mins Discovery Enterprises New G3.13

The Worlds New Face 2x52 mins Marathon International New 02.47

Television Business International October 1994 142 MARKET INTELLIGENCE

RODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

II DRAMA DOCUMENTARIES

:urse of the Lost Mine 1x48 mins Canamedia New 00.01

)ead Men's Tales 7x30 mins Lifetime Distribution 11.29 'orces Beyond 26x30 mins DSL/The Producer Entertainment Group

iymn to Freedom 4x60 mins ITF New 03.14/05.13

the Masters of War 13x60 mins Harmony Gold New 8.22/10.21

The Real World III 1x90 mins MTV New 09.13

DRAMA

2 Days Under Suspicion 26x52 mins Marathon International New 02.47

A Homeland sold (3 and 4) 2x90 mins ORF New C1.12

Action Pack 20x120 mins MCA International New 11.02/1301

Arnau 6x5 mins B.R.B. Internacional New 02.05

Action Pack 20x120 mins MCA International New 11.02/13.01

Angel of Mercy Film Export Prague Dist New 08.07

The Avengers 136x60 mins Lumiere B1.07

Bella Block 1x105 mins ZDF Enterprises New 21.02/23.01

The Big Time 25x60 mins Fox Lorber

Bizet's Dream 1x60 mins Multimedia Grp Canada New 00.01

Business Deals 1x90 mins ORF New C1.12

Captive Love 1x92 mins ZDF Enterprises New 21.02/23.01

Chandler & Co 6x50 mins BBC Worldwide TV New 17.01/17.08

Chicago Hope 13x60 mins 20th Century Fox Intl. TV New E3.10

Chiller 5x60 mins Yorkshire Tyne Tees New A0.01

01.02 Christy 1x120/19x60 MTM International New

Circle of Deceit II 3x102 mins Yorkshire Tyne Tees New A0.01

Cracker 2 9x52 mins Granada LWT International New A0.15 Craque La Vie 120 mins Alliance New

Criminal Justice 26x60 mins Grundy New

Crocodile Shoes 7x60 mins Chrysalis Distribution New 05.29

Daisy 4x60 mins Fox/Lorber

Death in the Family 4x60 mins Fox/Lorber

The Definitive Shakespeare 6x90 mins RPTA New 24.01

Diagnosis: Murder 20x60/1x120 Paramount Return

Don't Fool with Love 6x30 mins RM Associates New 13.20

Don't Give me a Hand 3x45 mins SVT/Int/Sales New 03.24

The Dreyfus Case 2x13 mins CNDP New 12.26

Earth 2 1x120/20x60 MCA TV New 11.02/13.01

Ellington 1x90 mins Yorkshire Tyne Tees New A0.01

ER 11x60 mins Warner Bros. Intl TV Dist New 81.00

Faith 2x60 mins CTE New 25.01

Faust 6x60 mins ZDF Enterprises New 21.02/23.01

Fighting For My Daughter : 120 mins RHI/Hallmark New 26.02 The Anne Dion Story

Finney 6x60 mins RPTA New 24.01

Firm Friends 4x60mins RPTA New 24.01

Ghostwriter 66x30 mins C.T.W Return 03.01

Hollywood Madam 1x90 mins Kushner -Locke New 05.16

Horror Story Film Export Prague Dist New 08.07 Hot Shots 12x60 mins Century Group Ltd

Intensive Care 1x120 mins RHI/Hallmark New 26.02

Is There Life Out There? 1x120 mins RHI/Hallmark New 26.02

Jack Reed: A Search for Justice 1x93 mins Kushner -Locke New 05.16

Kavanagh QC 120,3x90 mins CTE New 25.01

Kids Top Secret 26x25 mins Grundy New

M.A.N.T.I.S 1x120/13x60 MCA International New 11.02/13.01

MMG Engineers 13x60 mins Fox Lorber

Malgudi Days 13x60 mins SR Programs New 12.20

Martin Chuzziewit 6x50 mins BBC Worldwide TV New 17.01/17.08 Melo II Collection 6x90 mins Gaumont Television New 25.03

Television Business International October 1994 143 MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. IV Theatrical Video RETURNING

My Brothers Keeper 1x120 mins RHI/Hallmark New 26.02

New York Undercover 13x60 mins MCA TV New 11.02/13.01

No Room for Idiots 1x92 mins ZDF Enterprises New 21.02/23.01 North of 60 48x60 mins Alliance New

NYPD Blue 44x60 mins 20th Century Fox Intl. TVReturn E3.10

Omnibus - Hildegard 1x50 mins C.T.V.0 New 05.23

Paper Camera 1x25 mins ITF Return 03.14/05.13

Parallel Lives 2 hour Saban International New 21.12/23.09

Picket Fences 120 mins pilot 20th Century Fox Intl. TVReturn E3.10 65x60 mins

Pie in the Sky 20x60 mins TV Sales Co Return 22.10

Poble Nou 193x30 mins B.R.B. Internacional New 02.05

Pointman 22x60 mins Warner Bros. Intl TV Dist New 81.00

Round The Twist 1&2 26x24 mins A.C.T.F Return 04.36

Seaforth 30x50 mins BBC Worldwide TV New 17.01/17.08

Sean Devereux 1x90 mins Yorkshire Tyne Tees New A0.01

Shadow of a Doubt 120 mins RHI/Hallmark New 26.02

Sky Trackers Series 26x26 mins A.C.T.F & Southern Star Return 04.36

The Sorrow of Belgium 3x90/ 5x50 mins RM Associates New 13.20

Star Trek: Deep Space Nine 72x60 mins Paramount Return

Stick Wife 120 mins RHI/Hallmark New 26.02

Stolen Lives 13x60 mins Grundy Return

Stories From a Small Town 4x51-59 mins YLE - Finish BroadcastingNew 13.25

Then there were Giants 1x183 mins Kushner -Locke Return 05.16

Time Exposures 26x26 mins ITF Return 03.14/05.13

Tonio and Toinette 1x90 mins ORF New C1.12

The Trail of Lord Lucan Granada LWT New A0.15

Trapped & Deceived 2 hour Saban International New 21.12/23.09

Travelling Light 13x30 mins 3DD Entertainment New

Under Suspicion 8x60 mins Warner Bros. Intl TV Dist New B1.00

Wanderer 14x60 mins Antenna 3 T.V. New 10.13 The X -Files 44x60 mins 20th Century Fox Intl. TVReturn E3.10

FEATURE FILMS

A Gift From Heaven 102 mins Assoc. Dutch Media New 03.10

Andre 1x94 mins Turner International New 20.08

Barcelona 1x102 mins Turner International New 20.08 Bedevil 1x90 mins Southern Star New H4.36

Belle de Jour 100 mins Lumiere Return 81.07 Big Foot The Unforgettable Encounter PM Entertainment

Blue Ridge Entertainment Collection 30 Films Unapix International Return 05.01

Burn Me 1x98 mins MM Multimedia New H.4 35

Carl : My Childhood Symphony 125 mins Nordsk Film Return 03.16

Cinevue Feature Film Collection 104 Titles Assoc. Dutch Media New 03.10 Dead Weekend Century Group Ltd New

The Deer Hunter 183 mins Lumiere 81.07

Diva 163 mins Lumiere Return B1.07 The Dragon Gate Century Group Ltd

Fatal Past 1x87 mins CORI Films Return 11.19 Fear of a Black Hat ITC Entertainment Group

Feds 6x120 mins Eaton New 08.23

For the Moment 1x120 mins Malofilm International New 06.09

Four Weddings and a Funeral 1x119 mins Polygram Film New 07.29

Fried Green Tomatoes at the 1x129 mins Rank Film Distributors Return 07.23 Whistle Stop Cafe

Germaine and Benjamin 12x26,6x52, Marathon International New 02.47 or 124 mins

Handmade Film Library 23x100 mins Paragon International New 03.02

Heart of a Lion 1x90 mins Burrud,Cousteau,Horton New A0.05

Henry and Verlin 1x90 mins Malofilm International New 06.09

Home of Our Own 1x105 mins Polygram Film New 07.29

Television Business International October 1994 144 MARKET INTELLIGENCE

'RODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. IV TheatricalVideo RETURNING

long Kong '97 Trimark Television ludsucker Proxy 1x113 mins Polygram Film New 07.29

lamila 1x85 mins CORI Films New 11.19

lust a Normal Life 1 RTC Return 06.24 fhe Last Seduction ITC Entertainment Goup Last Shot 1x90 mins International Creative Exchange

Library of Feature Films 1x90 mins INI Entertainment Group Return 17.24 Lionstrike PM Entertainment

Louis 19, King of the Airwaves 1x90 mins Malofilm International New 06.09 Love is a Gun Trimark Television

Malice 1x110 mins Turner International New 20.08

The Mask Turner Internaional New 20.08

Missing Pieces 1x94 mins Rank Film Distributors Return 07.23

Nightwatch 105 mins Nordisk Film Return 03.16 No Worries 1x92 mins Southern Star New H4.36

Only You 1x93 mins . Rank Film Distributors Return 07.23

Over 100 Movies 1x90 mins Blum Group A004

Over the Hill 1x102 mins Rank Film Distributors Return 07.23

The Pagemaster 1x83 mins . Turner International New 20.08 Payback Trimark Television Police Rescue - The Movie 1x94 mins Southern Star New H4.36

Ran 163 mins Lumiere Return 81.07

The Rascal 1x90 mins Nordsk Film New 03.16 Royce ITC Entertainment Group Running Free Trimark Television

The Samuel Goldwyn Film Library 59 Titles Samuel Goldwyn Return 01.12

Savage Play 180 mins New 08.23

Sex for Women Only 100x90mins Blum Group A004 Steel Frontier PM Entertainment Storybook PM Entertainment

Terminal Voyage 2 hour Saban International New 21.12/23.09 Timewarrior Feature Films 6x120 mins Kushner -Locke New 05.16

Two Brothers and One Sister 1 RTC New 06.24 Un Si Rel Orage 1x90 mins Gaumont Television New

Widows Peak 1x101 mins Rank Film Distributors Return 07.23

Winter in Paradise 1x91 mins Nordsk Film New 03.16

GAM ESHOWS Bambino Show 90 min format Endemol Return H4.32 Catchphrase Format Rights Action Time Ltd Return G3.22

EC Plays Lift Off 13x24 mins A.C.T.F. New 04.36

Fotoplay 1x30 mins King World New 07.02

The Grudge Match 26x60 mins Genesis Intl Return H4.03

Hit the Jackpot 35 min format Endemol New H4.32

Hollywood Squares King World Return 07.02

Infatuation 65x30 mins Genesis Int I Return H4.03

Joke to the Top 50 min format Endemol New H4.32 Le Chevalier Du Labyrinth 52x30 mins 4/D Marina Productions

Love is ... 25 min format Endemol New H4.32

Poker Palace 1x30 mins King World New 07.02

Risky Numbers 65x30 mins C.T.W New 03.01 Second Guess Format Rights Action Time Ltd New G3.22

Scavengers 13x60 mins 20th Century Fox Intl. TV Return E3.10 Spellbound Format Rights Action Time Ltd New G3.22

II LIGHT ENTERTAINMENT

An Eye for an Eye 1x100 mins igelfilm GmbH New 19.12 Body Heat Format Rights Action Time Ltd Return G3.22

Classic Tales of Terror 13x30 mins D.K. Vision New 22.14/24.11 Coming Attractions 52x30 mins E! Entertainment New 20.14

Television Business International October 1994 145 MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. N TheatricalVideo RETURNING

Country Comedy 13x30 mins SR Programs New 12.20

The Detectives 36x30 mins NBD TV 22.13

Drop the Dead Donkey 12 x 26 mins Channel 4 International New 0.3.34/05.33

E! Features 52x30 mins E! Entertainment Return 20.14

E! Live Premieres 4x60 mins E! Entertainment New 20.14

E! Special Events Various E! Entertainment Return 20.14

Entertainment News Feed 52x60 mins E! Entertainment New 20.14

Entertainment Now? 30 mins/week WTN Return 02.40

Eurotrash 6 x 26 mins Channel 4 International New 0.34/0.53

Extreme Close Up 300x30 mins El Entertainment Return 20.14

Exploring Sex 13x30 mins M.S. International New G3.35

Eyewitness 39x30 mins D.K. Vision New 22.14/24.11

Floyd on Italy 7x30 mins Lifetime Distribution 11.29

Ford Supermodel of the Year 60-120 mins ITEL New 02.02

FYE! 52x30 mins E! Entertainment Return 20.14

Goodnight Sweetheart 16x30 mins TV Sales Co Return 22.10

The Gossip Show 52x30 mins E! Entertainment Return 20.14 Harlequin Romance Series 4x120 mins Alliance New

Human/Nature 26x60 mins Beyond Distribution New H4.09

The Hypnotic World of Paul McKenna 26x30 mins NBD TV 22.13

In Focus 45x60 mins E! Entertainment Return 20.14

Inquiring Minds 13x24.5 mins TV Ontario New

Return of TV Censored Bloopers 4x60 mins Alfred Haber New 09.12 Laurie Cooks Light'n Easy 65x30 mins DSL/The Producer Entertainment Group

Lonely Planet 13x60 mins Beyond Distribution New H4.09

Max Headroom 33x26,1x57mins Chrysalis Distribution Return 05.29 Movie Television Weeklyx30 mins Catalyst Return Odyssey 39x30 mins Alliance New

Out of Control 26x30 mins Fox Lorber

Planet Fashion 52x30 mins Fox Lorber

Q & A 13x30 mins E! Entertainment New 20.14

Soundmix Show 60 min format Endemol Return H4.32

Splatt! 13x15 mins Chrysalis Distribution New 05.29 Super Bloopers and New Pratical Jokes 81x60 mins Alfred Haber New 09.12

Tilt 23 1/2 39x30 mins Fox Lorber

Wild West Showdown 26 Hours Samuel Goldwyn New 01.12

MINISERIES 9 Lunas 39 Artear 04.23 A Tale from an Island 4x60 mins CORI Films New 11.19

Anne of Green Gables 4 hours Sullivan Entertainment Return 02.12

Anne of Green Gables/Sequel 5 hours Sullivan Entertainment Return 02.12 The Battlers 4x60 mins Southern Star New H4.36

Blood Will Tell 2x180 mins WIN Return 81.04 Dangerous Games 4x60 mins RPTA Return 24.01

Daniel Steel's Family Album 2x120 mins NBC International New B1.02 Dazzle 4 Hours Multimedia EntertainmentReturn E3.09

Der rote Vogel 6x45 mins ZDF Enterprises New 21.02/23.01

The Dragon Ring 2x100 mins SBC New 10.30/10.36/12.30

Heidi 4x60 mins Harmony Gold Return 8.22/10.21

Larry McMurtry's Streets of Laredo 6 Hours New 26.02

The Maharajah's Daughter 3x100 mins SBC New 10.30/10.36/12.30

Million Dollar Babies 2x120 mins Cinar New 11.30 The Nightmare Years 8x60 mins Century Group Ltd

Nur eine kleine Affare 5x45 mins ZDF Enterprises New 21.02/23.01

Power of Love 2x60 mins UFA Film and Fernseh New G3.14

Stephen King's The Stand 480 mins Worldvision Return 2402

Texas 1x240 mins Worldvision New 2402 White Rage 2x120/124 mins CORI Films Return 11.19 Zona de Rieseo78 Artear 04.23

Television Business International October 1994 146 MARKET INTELLIGENCE

'RODUCT TIRE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO.

TV Theatrical Video RETURNING

MUSIC

k Christmas Collection 1x45 mins C.T.V.0 New 05.23

\merica's Music The 40's 41x60 mins Assoc. Dutch Media New 03.10 country Legends

3enny Goodman 1x60 mins Amaya New 06.23

the Best of the Blues Brothers 1x60 mins Broadway Video Return A0.09

The Best of Cat Stevens 1x35 mins Wienerworld New 02.23 Bo Diddley's All -Star Jam 1x60 mins International Creative Exchange

Buddy Guy Live 1x60 mins 3DD Entertainment New

Christmas with Jose Carreras 1x31 mins Wienerworld New 02.23 Crosby Stills & Nash/Long Time Comin'1x57 mins Wienerworld New 02.23 Deep Purple in Concert 1x60 mins 3DD Entertainment New Don't be Afraid : The Unauthorized 1x55 mins Rhombus New 03.14 Kurt Weill

The Eagles: Hell Freezer Over 1x90 mins MTV New 09.13 Encore! The Three Tenors 1x120 mins Allied Arts International New 20.02

Eugene Onegin 1x145 mins Allied Arts International New 20.02 Europa Konzart 1994 1x36.5 mins EuroArts New 20.20 Fado in Symphony 1 RTC Return 06.24

Foreigner in Concert 1x60 mins 3DD Entertainment New

Greatest Hits 29x60 mins Fernseh-Allianz Joe Cocker: Have a Little Faith 1x60 mins EuroArts New 20.20 Keith Jarrett, Gary Peacock, Jack 130 mins EuroArts New 20.20 de Johnette La Boheme 1x113 mins RM Associates Return 13.20

Marriage of Figaro 1x180 mins Allied Arts International New 20.02

Marvin Gaye Live 1x55 mins Wienerworld Return 02.23 Music Maestro 12x52 mins Beckmann Return 04.05

Placido Domingo's Tales from the Opera4x60 mins BBC Worldwide TV New 17.01/17.08

Reencuentro 120 mins Coral Pictures Return 16.09 Rolling Stones - At the Max 1x90 mins Paragon International New 03.02 Specials 10x45-60 mins Fernseh-Alllianz

Take That - Live in Berlin 1x60 mins NBD TV 22.13 Take That - Tape That 1x63 mins Wienerworld New 02.23 The Beat Specials 10x60 mins NBD TV 22.13

Victor Y Ana, Mas Que Dos 1x100 mins RTVE 11.01

Waldbohne 1994: A Night of Dances 100 or 58 mins EuroArts New 20.20 and Rhapsodies

When Angels sing... 1x55 mins ORF New C1.12

With... 8x30 mins Lifetime Distribution 11.29

Woodstock '94 6 Hours H/Light NBD TV Ltd 22.13

REALITY

All You Need is Love 60 min format Endemol Return H4.32

Anatomy of Love 120 mins special Turner International New 20.08

Beyond Bizarre 13x60 mins Burrud,Cousteau,Horton Return A0.05 Blood and Honour 15x30 mins Gibraltar/Infinite Ent.

Cannibals 1x60 mins Harmony Gold New 8.22/10.21 Case Closed 22x60 mins DSL/The Producer Entertainment Group

Cats and Dogs 120 mins special Turner International Return 20.08

Emergency Call 52x30 mins Genesis Intl Return H4.05

Forgive Me 60 min format Endemol Return H4.32

The Good Sex Guide 2 7x30 mins CTE New 25.01

In the Limelight 50 min format Endemol New H4.32

Kids 4 $ale 1x30 mins Canamedia New 00.01

Lucky Lotto Live 50 min format Endemol New H4.32

Manhunter 26x60 mins 20th Century Fox Intl. TV New E3.10

Masters of Ilusion: The Wizards of 1x60 mins GRB Entertainment New 07.14 Special Effects

Television Business International October 1994 147 MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV TheatricalVideo RETURNING

Now or Never 50 min format Endemol New H4.32 On the Loose...in Wildest Africa 26x30 min Gibraltar/Infinite Ent.

World of Wonder (WOW!) 13x30 mins GRB Entertainment New 07.14

SERIES/TELENOVELAS

Above & Below 26x30 mins Unapix International Return 05.01

Agatha Christie's Poirot 4x103 mins Granada LWT New A0.15

Alejandra 150x60 mins Coral Pictures Return 16.09

American Gladiators 130 hours Samuel Goldwyn Return 01.12

Antonella 165 Artear 04.23 Apollo Comdey Hour 44x60 mins Tribune Entertainment CoNew

Beverly Hills, 90210 113.5 hrs avail Worldvision Return 2402

Birds of a Feather 72x30 mins TV Sales Co Return 22.10

Blue Heelers 52x60 mins Southern Star New H4.36

Body Moves 195x24 mins ITF Return 03.14/05.13

Burke's Law 26x60 mins Worldvision Return 2402

De Oro Puro 150x60 mins Coral Pictures Return 16.09

Deader than Ever 5x120 mins UFA Film and Fernseh New G3.14

Foreign Affairs 135x30 mins Catalyst New FX 20x60 mins RYSHER Entertainment New 14.16/16.15 +2 hour premier Geraldo 200x60 mins Tibune Entertainment Co New 14.16/16.15 Golden Dream 90x60 mins Globo TV Return 13.15

Hagedorn's Tochter 13x45 mins ZDF Enterprises New 21.02/23.01 Highlander 66x60 mins RYSHER Entertainment New 14.16/16.15

In the Name of Love 13x30 mins Hearst Entertainment New 14.09

Inside the Vatican 6x60, 2x120, Multimedia EntertainmentReturn E3.09 2x96 mins The Joan Rivers Show 200x60 mins Tribune Entertainment CoNew

Lonesome Dove: The Series 21x60 mins RHI/Hallmark New 26.02

The Martin Short Show 13.30 mins NBC International New B1.02

Melrose Place 65x60 mins Worldvision Return 2402

Merciless Land 15x60 mins Globo TV New 13.15

Models, Inc. 22.5 hrs Worldvision New 2402 Motorweek 52x30 mins ITC Entertainment Group My Love My Torment 120x60 mins Globo TV Return 13.15 Mysteries of the Bible 2 hr. pilot, Multimedia EntertainmentReturn E3.09 13x60 mins

Neighbours 2000x25 mins Grundy Return One West Waikiki 11x60 mins 2 hour premiere RYSHER Entertainment New

Passions 21x100 mins SBC New 10.30/10.36/12.30

Pleasure of Painting 26x28 mins ITF New 03.14/05.13

Portrait of a Woman 10x60 mins Globo TV New 13.15

Pura Sangre 150x60 mins Coral Pictures New 16.09

The Real West 39x60 mins Unapix International Return 05.01 The Road 26x60 mins Tribune Entertainmnet CoNew Road to Avonlea - Season IV 13x60 mins Sullivan Entertainment New 02.12 Robin's Hoods/Heaven Help Us 22 hrs each Worldvision New 2402 Second Chances 20x60 mins ITC Entertainment Group Secrets of the Sand 130x60 mins Globo TV Return 13.15 Shadow Theatre 13x30 mins Unapix International Return 05.01 Shortland Street 600x25m Grundy Return Stephen King's This is Horror 13x30 mins Unapix International Return 05.01 Thunder in Paradise 20x60 mins RYSHER Entertainment New 14.16/16.15 2 hour premier U.S. Farm Report 52x30 mins Tribune Entertainment Co New VR 11x60 mins RYSHER Entertainment New 14.16/16.15 2 hour premiere

Wild About Wheels 39x30 mins Unapix International Return 05.01

Television Business International October 1994 14R MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV TheatricalVideo RETURNING

SHORT PROGRAMS

4nimals of the Forest 24x1-5 mins SR Programs New 12.20 Future Vision 21x5 mins TV Ontario New

Greenclip 52x26 mins Mediamax International Return 08.32

SPORTS 1994 ESPN X-Treme 13x90 mins ESPN C1.18 1995 Extreme Games ESPN C1.18 1995 PPG Indy Car World Series 16 Races ESPN C1.18 1995 World Table Tennis 8x60 mins ESPN C1.18 Championships BCCI Cricket 16 Events ESPN C1.18 Body By Janis:Exercise & Fitness 65x30 mins DSL/ The Producers Entertainment Group Brazilian National League Football 19 Matches ESPN C1.18 Brazilian Paulista League 17x120 mins ESPN C1.18

Div. Soccer Programmes 10x45-60 mins Fernseh Allianz Dutch Division Football '94-'95 36x120 mins ESPN C1.18 FIFA World Cup Soccer CD Vision New 19.09

Game of the Week 94-95 Season 43/46x60 mins NBA Entertainment New 23.08 Gazza's Soccer School . Chrysalis Distribution New 05.29

German Soccer League ISPR Return Beta Film Global Guts 26x30 mins Nickelodeon New 09.13

Grand Slam Cup 1995-1999 Live Matches ISPR New Beta Film

How to be a Champion 39x15 mins MM Multimedia Return Max Out 33x30 mins ESPN C1.18 NBA Action 34x30 mins NBA Entertainment New 23.08 NBA Inside Stuff 52x30 mins NBA Entertainment New 23.08 NHL Hockey 1994-5 60 Matches ESPN C1.18 Ryan Giggs' Soccer School 6x30 mins Chrysalis Distribution New 05.29

Shredding H2O 13x30 mins Unapix International New 05.01

Snowmotion I + II 1x60 or 75 mins Canamedia Return 00.01

Sudden Exposure 1x52 mins Canamedia Return 00.01 Super Ladies of Wrestling 52x60 mins PM Entertainment

TV Soccer School 13x20/30 mins Fernseh-Allianz

Watersport World 52x30 mins Beckmann New 04.05

TALK SHOWS The Dennis Prager Show 1x30 mins Multimedia Entertainment New E3.09 Donahue 1 Hour Strip Multimedia Entertainment Return E3.09 The Originals 104x30 mins Catalyst New/Return Rolonda King World New 07.02 Sally Jessy Raphael 1 Hour Strip Multimedia Entertainment Return E3.09 The Susan Powter Show 1x30 mins Multimedia Entertainment New E3.09 Vanessa 1 Hour Strip Multimedia Entertainment New E3.09 Whoopi Goldberg Show 40 Hours Genesis Intl Return H4.03 TV MOVIES

A Christmas Romance 1x94 mins ACI New H4.27

A Mind to Kill 6x94 mins ACI Return H4.27

Anna's War 1x80 mins Malofilm International Return 06.09 Armed and Innocent Republic Pictures New 26.09 Avalanche 1x90 mins Atlantis Releasing New 01.29 Bare Essentials Republic Pictures New 26.09 Born Too Soon Republic Pictures New 26.09 Butterbox Babies 1x120 mins Sullivan Entertainment New 02.12

Cagney & Lacey: Incident on 1x120 mins MTM International New 01.02 East End Avenue

Cagney & Lacey: The Return lx120 mins MTM International New 01.02

Television Business International October 1994 149 MARKET INTELLIGENCE

PRODUCT TITLE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

Caroline Century Group Ltd Child of Rage Republic Pictures New 26.09

Children of the Dark 2 Hours Multimedia EntertainmentReturn E3.09 Class Cruise Republic Pictures New 26.09 Conviction of Kitty Dodd Republic Pictures New 26.09

Crimes of Passion: Stamper's Rampage1x94 mins WIN New B1.04

Crusaders: The Margaret Sanger Story 1x94 mins Hearst Entertainment New 14.09

Danielle Steel's A Perfect Stranger 1x120 mins NBC International New B1.02

Deadly Whispers 1x94 mins ACI New H4.27

Death of a Cheer Leader 1x94 mins ACI New H4.27

The Devil's Bed 1x94 mins ACI New H4.27

Discretion Assured Feature Curb 18.20

ER 120 mins Warner Bros. Intl TV Dist New 81.00 Eye on the Sparrow Republic Pictures New 26.09 Family Sins Republic Pictures New 26.09 Final Appeal Republic Pictures New 26.09

For the Love of Nancy 1x94 mins WIN New B1.04

Gambler V - The Last Days of the 1x94 mins WIN Return B1.04 Wild Bunch

High Lonesome 1x94 mins WIN Return B1.04

Guitarman 1x90 mins Paragon International Return 03.02

Hard Evidence 1x94 mins ACI New H4.27

Harlequin Romances 4x120 mins UFA Film und Fernseh New G3.14

I Led Two Lives 1x94 mins WIN Return B1.04

In the Line of Duty: Kidnapped 1x94 mins . WIN Return B1.04

The Lies Boys Tell 1x94 mins ACI New H4.27

The King of Friday Night 1x88 mins Canamedia Return 00.01

Lightning in a Bottle Feature Curb 18.20

Little Kid Nappers 1x93 mins Catalyst

Kleptomania Feature Curb 18.20

Margaret Mitchell 1x120 mins NBC International New B1.02

Marilyn and Bobby : Her Final Affair 1x100 mins SBC New 10.30/10.36/12.30

Natural Justice 1x100 mins S4C New 11.32

The O.J. Simpson Story 1x120 mins 20th Century Fox Intl. TV New E3.10

Only the Angels Listened 1x120 mins Sullivan Entertainment New 02.12

Open Fire 1x106 mins Granada LWT International New A0.15 Overexposed King World Return 07.02

Platinum Collection Drama Classics 130x30 mins . Assoc. Dutch Media New 03.10

Pointman 120 mins Warner Bros. Intl TV Dist New B1.00

Rave Review Feature . Curb 18.20

Robin Cook's Mortal Fear 1x94 mins ACI New H4.27

The Rosamund Pilcher Collection 3x90 mins ZDF Enterprises New 21.02/23.01

Saved By the Bell: Wedding in 1x120 mins NBC International New B1.02 Las Vegas

See Jane Run 1x94 mins Hearst Entertainment New 14.09

Semi -Precious 1x94 mins ACI New H4.27

Shattered Image 1x100 mins SBC New 10.30/10.36/12.30

Shepherd on the Rock 1x120 mins Paragon International New 03.02 Sherwood's Travels 1x120 mins UFA Film und Fernseh New G3.14

Short Story Cinema 43x30 mins Hearst Entertainment New 14.09

Silhouette 1x94 mins WIN New B1.04 Sing Me the Blues, Lena 1x95 mins Atlantis Releasing New 01.29 Singapore Sling 2 Hours Multimedia EntertainmentReturn E3.09

Tales of the Wild 6x120 mins Canal + Distribution B1.06 There Are No Children Here Kings World Return 07.02 To Sleep with Danger Republic Pictures International TV New 26.09

Touch of Truth 1x94 mins WIN New B1.04 Trial at Fortitude Bay 1x95 mins Atlantis Releasing New 01.29 Trust in Me 1x90 mins Atlantis Releasing New 01.29 Two Golden Balls 1x60 mins ITEL New 02.02 Welcome to Paradise 1x94 mins ACI New H4.27

Television Business International October 1994 150 'RODUCT TIRE EPISODES RIGHTS DISTRIBUTOR NEW OR STAND NO. TV Theatrical Video RETURNING

Vhite Goods 1x120 mins TV Sales Co New 22.10

Vinners & More Winners 14x48 mins A.C.T.F. Return 04.36

Wrong Woman 1x94 mins WIN New B1.04

I VARIETY/SPECIALS AFI Lifetime Achievement Award/

Jack Nicholson 1x120 min Worldvision Return 2402

Angels: The Mysterious Messengers 2x120 mins Alfred Haber New 09.12

The Bermuda Triangle: Secrets Revealed 1x60 mins Alfred Haber New 09.12

Cirque de Soleil: Saltimbanco 1x60 mins Multimedia Grp.Canada New 00.01

Circus of the Stars 1x120 mins RHI/Hallmark New 26.02

Cristina Presents: Latin Lovers 1x60 mins D.L Taffner/UK Ltd New 25.01 of the 90's Little Rascals-colourized Little Rascals

Christmas Special 71 episodes King World New 07.02

Momentous Events: Russia in the 90's5x60 mins Worldvision Return 2402

Secret World of Dreams 1x60 mins D.L Taffner/UK Ltd New 25.01

Secrets Revealed 1x60 mins D.L Taffner/UK Ltd New 25.01

Tracey Ullman Takes on New York 1x60 mins TV Sales Co Return 22.10

WILDLIFE/NATURAL HISTORY/ENVIRONMENTAL The Bitterns Lake 1x30 mins SVT Int. Sales New 03.24 Clayoquet : The Sound of Wonder 1x60 mins TV Ontario New East Africa 13x28 mins M.S. International New G3.35 The Great Escape 30x30 mins Genesis Inn Return H4.03

The Great White Shark 1x60 mins BBC Worldwide TV New 17.01/17.08

The Human Animal 6x50 mins BBC Worldwide TV New 17.01/17.08

Ice Bound 1x60 mins HIT Entertainment New 02.19

Jack Hanna's Animal Adventures 52x30 mins Alfred Haber New 09.12

Jean -Michel Cousteau's World 32x30 mins Burrud,Cousteau,Horton New A0.05 of Sharks Lynx 1x25 mins YLE - Finish BroadcastingNew 13.25 Meet the Real Penguins 1x60 mins HIT Entertainment New 02.19 Mother Nature: Tales of Discovery 12x30 mins Ellis Entertainment Return 3.14/5.13

Mutual of Omaha's Wild Kingdom 329x30 mins Burrud,Cousteau,Horton New A0.05 National Geographic Television 100 Hours ITEL New/Return 02.02 Profiles of Nature Series 6 13x30 mins Ellis Entertainment New 3.14/5.13 Profiles of Nature Specials 27x60 mins Ellis Entertainment New 3.14/5.13 Survival - Creatures of the Magic Water1x60 mins ITEL New 02.02 Western Outlander 13x30 mins EuroArts New 20.20 Wild Canada 12x60 mins Ellis Entertainment New 3.14/5.13 Wild Dogs 1x52 mins Marathon International Return 02.47 Wild Horizons 13x30 mins HIT Entertainment New 02.19

Wildlife 6x45 mins ZDF Enterprises New 21.02/23.01 Wildsight 6x60 mins CORI Films Return 11.19 MIP ASIA 1994 It's TBI Time Again Contact your TBI Rep for your special MIP ASIA advertising deal NOW at MIPCOM Stana No. 01.05 Sally Wilse Caroline Haybyrne Helen StredderColin Birch Tel: +44 (0) 171 352 3211 Fax: +44 (0) 171 352 4883 COMPANIES

Robo-Company

Keith Samples started out with domestic rights to Saved By The Bell. In three years, he has built Rysher Entertainment into a $200 -million -a -year producer, syndicator and international distributor. Nick Bell reports

Rysher projects either have a brand name from theatrical release or, like Thunder in Paradise, star appeal

The threshold separating the Holly-position as head of all off -network salesthe rights to distribute one of its pro- wood majors from the rest of the pro- for Warner Bros. Domestic Televisiongrams off -network. On paper it looked duction and distribution communityDistribution to set up on his own. Helike a long shot, to say the least. No net- is debatable, but a company notching upwas backed by Tim Helfet, an entertain-work -produced show had ever made it television programming sales of morement industry financier who knew whatbig in syndication, and Saved By The than $200 million and committing $150he was doing. In the eighties, Helfet hadBell, an obscure Saturday morning series, million to a slate of ten feature films isinvested in another start-up syndicationdidn't appear to be mold -breaking mate- not far off. The number of independentscompany, Genesis Entertainment, whichrial. But Samples cleared the show in of this size can probably be counted onnow forms an integral part of the New90% of the country, and it went on to the fingers of both hands; but what isWorld Entertainment group. average almost a 6 rating and become really exceptional about the company in Naming the company Rysher after his the highest rated off -network show question is that it didn't exist until threetwo children, Ryan and Sheridan, Sam-among teenagers. years ago. ples launched it on its first deal by pay- The next stage in Rysher's develop- In April 1991, Keith Samples left his ing a substantial up -front fee to NBC forment was entering into the international

Television Business International October 1994 152 ...a hard hittingdrama series spotlighting the personaltriumphs and tragedies at an inner-city family healthclinic. See us at MIPCOM Booth #12.02/14.01

CBC4111)International Sales

TORONTO Tel: (416) 205-350Q Fax: (416) 205-3482 LONDON Tel: (71) 412-9200 Fax: (71) 323-5658 COMPANIES

co -production game, an unusual move given that it was still a fledgling company with an exclusively domestic focus. "I knew Gaumont was out there trying to find a partner for Highlander - they'd already tried all the big companies without success," recalled Samples. Again Highlander wasn't one of those projects with "sure-fire success" stamped all over it. The film had not done well at the U.S. box office, grossing less than $10 million, although it had enjoyed a good run on video release. "We did some research and discovered that Highlander as a title had tremendous recognition and positive connota- tions," said Samples. "I felt there was real value in the name, and anyway, I really liked the movie." Now in it its third season, Highlander, The Series remains one of the highest rated action hours in weekly syndication. In March 1993, Rysher took the quan- tum leap that transformed it from a successful niche player with annual sales of about $30 million into a contender for a seat at the table of the big seven studios. Cox Communications, the family -owned cable giant with revenues of $2.5 billion, acquired the company for an undis- closed sum. Cox already had a significant presence in tv distribution through its subsidiary Television Program Enterprises (TPE). TPE produces and sells well- known shows like Star Search, Lifestyles of the Rich and Famous and Run Away with the Rich and Famous, as well as being a 50% partner in the long running Entertainment Tonight. Through handling barter deals for shows like Enter- tainment Tonight, TPE had built up the Highlander: syndication success founded on a good name third largest barter advertising sales oper-tectonic plates of the U.S. television ation in the US - a capability that has industry began shifting with the relax- been since employed to good effect by ation of the financial interest and syndi- Rysher. The Rysher acquisition turnedcation regulations, the rules that limited Cox into one of the top players in distri-the involvement of the Big Three broad- bution, with nine weekly and four dailycast networks in production and distribu- shows. tion. The resulting tremors are hitting the Like all the other big cable compa-top of the Richter scale, and nobody nies, Cox is jockeying for position on the knows for sure what the landscape will infobahn. "Their attitude is that softwarelook like once the ground quits shaking. will be key," explained Samples. "They First, Time Warner and Paramount gave us a mandate: 'We want to acquire(sincetakenoverbyViacom) and produce material and you're theannounced that they were each going to guys we're going to give the mantle to.- create new national networks, taking the Samples was signed up for six years tonumber from four to six. This was fol- head up the push into programming,lowed in May by New World Communi- with the newly -formed company - now cations Group switching the affiliation of a division of Cox's broadcast division -its 12 VHF stations to Fox Television called Rysher TPE for a short whilefrom one of the Big Three. CBS, affected before dropping the TPE a few monthsthe most by New World's move, is franti- ago. cally scrambling to plug the holes in its Samples: realizing studio dream The merger occurred just before the network of stations. And, since the

Television Business International October 1994 154 SCREENINGS & CONFERENCES

M IPAS I A MANY CULTURES ONE MARKET HONG KONG Convention and Exhibition Centre 1-3 December 1994

MIP'Asia is the coming together of many new business ventures and assess your cultures and one industry in an irresistible position in world television. new business opportunity. Running alongside the market, our With over 30 years of experience in comprehensive Conference Programme which organizing international television markets, begins on the afternoon of November 30 Reed Midem Organisation now brings together will deliver to you a better understanding world executives in an exciting market event of the Asian Television Market and will and conference programme to put you in touch create an opportunity to examine Western with a phenomenal growth industry. expertise in programme financing, Also with over 30 years of experience production, co -production, distribution, in organizing timely seminars and conferences delivery, creative scheduling, channel on the television industry, NATPE Internationalmarketing and branding, and even legislation. teams with Reed Midem to present a special So, while the West can learn the unique one day conference on December 2 on requirements of the Asian programme "The American Experience", an overview industry, the East can capitalize on the of the television business as it has evolved experience acquired by Western countries. in the United States. MIP'Asia invites you to participate MIP'Asia provides the perfect environment in a new world event for the television to sell programming, exchange ideas, create of the future.

MIP'Asia Conferences are organised in association with NATPE International. NIPCIPE IN I ERNATIONA1

Be part of that future. Contact us today for further information.

IN UK AND AUSTRALIA FAX PETER RHODES ON (44) 0171 895 0949 (OR TELEPHONE(44) 0171 528 0086)

IN USA FAX BARNEY BERNHARD ON (212) 689 4348 (OR TELEPHONE (212) 689 4220)

IN FRANCE AND REST OF THE WORLD FAX JACQUES GIBOUT 33 (1) 44 34 44 00 (OR TELEPHONE33 (1) 44 34 44 44)

Reed Midem Organisation, 179 Avenue Victor Hugo, 75116 Paris, France

A member of Reed Exhibition Companies COMPANIES

beginning of the summer, CBS and NBC sold in many of th have increasingly looked like takeover major territories,plu targets, with Time Warner and Disney George and Alana, among the most frequently mentioned 65x1 hour talk sho\ predators. hosted by Georg, Independent producers and syndica- Hamilton and his for tors like Rysher are vulnerable to all mer wife Alana Stew these changes. If the big studios end up art, and five tv movies owning their own networks, they will Now with a staff o look to fill as much airtime as they can ten, internationa with in-house product, while any new accounts for about national networks will reduce the num- 30% of the company's ber of hours available for syndication. $200 million in sales Samples though is not losing any and plays a crucial sleep. "Thankfully I don't see there being role in assessing pro- enough room for a fifth network- there jects. "It means we just aren't enough over -the -air stations have feelers in all the available. As for the vertical integration important territories, between production and broadcasting, knowing what works well sure, if you've got to own the distri- Rysher has expanded into network tv with shows like VR for them," said Kim- bution channel to get your product to berley. "That's essen- the consumer, then guys like us are in For example, because of its strengthtial because we're not a studio doing 20 trouble. But I don't believe that is wherein advertising sales, Rysher was able to network pilots; we try to make sure our it is all heading, because if you producestructure a barter deal with CBS for the projects all work." quality product in a timely and economic four-hour mini-series Fall From Grace, The company hasn't found the move fashion, you will always have a market.based on the D -Day landings, in whichabroad particularly daunting. Said Sam- The failure rate in making programs isthe network was given the show inples, "international distribution is much such that there will also be a premiumexchange for half the advertising time. like the domestic business. In the U.S., for those who have a track record." Thanks to its syndication abilities thethere are 220 tv markets, but 80% of the Rysher is clearly one of the best posi- company has more first -run action seriesmoney comes out of about 20 to 25. It's tioned distributors to ride out anyon air than any other syndicator, with the same internationally. There might be shocks, and not just because of Cox's four hours a week: Robocop, Highlander, 120 territories but the majority of money financial clout. The competitive pres-Thunder in Paradise and Lonesomecomes out of 10 to 12, they're the ones sures on the broadcasters require innova- Dove. A fifth, F/X: The Series, will beyou get to know really well." tive financing of production and the abil- based on the successful film and pro- What is more daunting, though, is the ity to exploit product to its fullest. Rysherduced by Skyvision Entertainment, which massive investment Rysher is making in has mastered the full range of skills is responsible for Rohocop. theatrical production, with $150 million required by the modern day indepen- First -run syndication is a high riskcommitted to a slate of 10 films. U.S. the- dent, with crucial experience and capa-game, hence Rysher has concentrated onatrical, pay-tv and video distribution is bilities in barter, syndication, co -produc- projects which already have a brandbeing handled by Savoy Pictures, the tion and international distribution. name, either from a theatrical release likefilm financing and distribution outfit Rohocop or because of star appeal, suchstarted by industry veterans Victor Kauf- as Thunder in Paradisewith the man and Lewis Korman, in a deal signed wrestler Hulk Hogan. Even at that,it over the summer. Rysher is carrying the hasn't always been able to beat the odds. financial risk, including the costs for At deadline, Skyvision had shut downprint and advertising, and is retaining all production of Robocop, the action series international rights. looks unlikely to make it into a second Projects underway include Three season. Wishes starring Patrick Swayze, and Let It The success Rysher has enjoyed hasBe Me, written by Elenor Bergstein of paved the way for expansion into net- Dirty Dancing fame. work television. In addition to Fall From For Samples, the move into features is Grace on CBS, other shows include Thethe culmination of the game plan. "We VR Seriesstarring Lori Singer and always dreamed of building our own stu- Michael Easton for the Fox Network anddio, and to do that you've got to be in all One West Waikiki starring Cheryl Laddareas - from primetime, syndication, net- for CBS. work and international, through to fea- The typical Rysher "branded" program ture film distribution." also tends to have good sales prospects If the success it has achieved in syndi- outside the U.S. An international distribu- cation can be replicated with its movie tion arm has been built up under Meg-projects, Rysher will rightly be able to gan Kimberley. Shows being taken to the claim a remarkable feat within the enter- company's Mipcom debut this year tainment industry: crossing the threshold include Waikiki, VR, Thunder and High-that separates the independents from the Kimberley: heading international arm lander, all of which have already beenHollywood majors. um

Television Business International October 1994 156 In Any Language, Family Entertainment Is Spelled The Family Channel®

We believe the family is the single most important element in today's world. That is why we celebrate the unifying forceof the family by offering exciting entertainment a family can enjoy together. Our flagship network, The Family Channel, in the United States and its British counterpart reach more than 62 million families with our style of popular, family -oriented programming every day. Now we offer The Family Channel's commitment to positive values and traditions to families in Australia. Join us in celebrating the importance of family with enriching, compelling entertainment families can all enjoy together. Contact Lou Isakoff, Senior Vice President, or Rick Busciglio, Vice President. International Business Development, in the United States at(804) 459-6195, FAX (804) 459-6420.

The Family Channel is a division of International Family Entertainment, Inc. Estonia, Latvia and Lithuania offer cost-effective alternatives for program -makers reluctant to enter into co -production with partners in an ever more unpredictable Russia. Nordic film makers and broadcasters have been placing work here for years: currently one Danish and two Swedish feature film projects are in production in Estonia and Latvia. Beware: huge and bewilderingly impossible plans proliferate in societies that are passing from communism to capitalism. One afternoon in April a Latvian producer, ostensibly discussing a series of documentary programs,suddenly inquired whether it would be possible for his company to base a permanent satellite uplink facility at my offices in Denmark. Why here? Obvious, really. If you draw a perpendicular line from the satellite's orbital position to the earth's surface we are situated immediately below it. Business acumen and foresight so established, we continued discussing co -productions. Most Baltic broadcasters and independent producers are strapped for funds and are keen to find money from abroad. In particular Nordic companies have been active in the area, mostly in documentaries and feature filming, although the co -production process is still far from rigorous. Don't expect to receive professional fund-raising packages - itis usually up to the western partner to develop the right mix of cre- Shopping expedition: Baltic producers are keen to find money from abroad ative and technical personnel or pre - sales agreements. Karlis Streips, a Latvian journalist and university lecturer working out of television broadcaster NTV-5 in Since March 1994, Thomas Dodd has been Riga, is the driving force behind a new organisation called the Association of travelling between the Baltic states and Film Producers of the Baltic States. The St Petersburg from a base in Denmark, seeking aim is to facilitate co -productions, adjust to free-market film finance and generally out and developing co -productions. Here he facilitate access to western film markets. Television professionals in these new 5 outlines his recipe for a successfulco -production. states think differently. Put plainly, producers and directors in the Baltic states In finding a reliable partner, he suggests,you have (and indeed in Russia too) are passion- ately engrossed in their various projects to grasp huge differences in perspective because they view media - any media -

Television Business International October 1994 158 MILIA will bring together over 5000 key professionals from around the world in Book ilia '95 Publishing, Video, Film, Music, Games, Computing and Telecommunications for the creative development of multimedia titles, programmes and projects. Here you will buy and sell rights, negotiate joint ventures, international distribution agreements, new alliances and establish co -productions for any project, MULTIMEDIA'S in any format, for any medium, on a global scale... all in the unique setting of Cannes. MILIA is the forum for the creative driving forces of the world's Multimedia marketplace, to source, create and deliver content for CD-ROM, CD -I, Photo -CD, Laserdisc, on line interactive services and the vast NEXT CHAPTER demands of New Media.

And backed by an extensive conference programme, MILIA takes an indepth look at this marketplace, its developments, its future and your role in it. At MILIA a stand delivers the perfect platform to profile your company, establish new contacts and promote business ventures, and, as a UK company exhibiting abroad, you may well qualify for a DTI subsidy. Providing you book your stand in time. So call Peter Rhodes today on 0171 528 0086 for more information. And position your company as a major player in the world of interactive Multimedia!

Palais des Festivals REED MIDEM ORGANISATION Cannes - France METROPOLIS HOUSE ml 22 PERCY STREET LONDON W1P 9FF TEL: 0171 528 0086 13 to 16 January 1995 FAX: 0171 895 0949 CO -PRODUCTION

as a political means to an end. Thisnot, I repeat, not be fully understood or reality." undermines their credibility as program - appreciated in these countries. Many Or isit an esoteric and inaccessibl makers. people fear the long-term impact of tele-approach to reality? In all three state: vision on creativity and talk with glumthere is a strong tradition for producin earnestness about the demise of the filmtelevision the auteur way - i.e. workin Beavis and Butthead industry. One cannot gloss over thewithin a system characterised by broac The problem of the age is idea andimpact this can have on a co -production. casters supporting documentaries as ai perspective. During a recent series of The interests of the film world cannotart form and allowing the director con meetings with film industry representa-predominate, although governments introl of a production right from inceptioi tives in the three Baltic states, I per- all three Baltic states are still responsiveto final cut. In practice, this means hav formed an experiment. I decided to cate- to industry pressure for subsidies - espe- ing faith in heirarchy and working prac gorise co -production proposals received cially for leading documentary makers. tices inherited from a film industry usec by myself according to whether theirInterestingly, local business personalities, to generous state subsidies - and certain- subject matter could be described asusually deriving their considerablely not used to taking into consideration strongly rooted in national culture or not.wealth through the sale of Russian com- standard program length for international Out of 14 proposals, eight were con-modities such as scrap metal, supportcommercial release. Transferring the ceived through a prism of nationalism.quite a few film industry projects. Aright of final cut to the production com- Perhaps not surprising when one consid- young film-maker I spoke to informedpany is, for instance, taboo. Not surpris- ers that these countries only gained inde- me that the $3,000 cost of his pilot for a ingly, in the setting of an international pendence in 1991, so expressing a long- feature came out of the attaché case of a co -production, the auteur way becomes suppressed nationalidentity,but strained. nonetheless sobering news for anyone Both film and television sectors are contemplating involvement in a co -pro- starved of cash. More often than not, duction. producers will present program propos- Confusion about symbolism reigns als clearly motivated by a need to keep too, as epitomised by one Latvian tv fic- their companies ticking over rather than tion director deliberating aloud on his a well -formulated concept which could latest project. "Keeping the scene with elicit funds for script development and, the blind man in a wheelchair rolling eventually, go in to production. through fog could be seen as symbolis- Having commissioned a small producing a nation moving towards an uncer- tion company to produce a seven minute tain future. On the other hand, the scene tv-feature for a UK magazine program depicting cows ecstatically running (usually a one -day ENG shoot) I was across a lush field could equally be seen presented with a production plan stretch- as a nation's immature exhilaration at ing over seven days and a budget gaining independence." Whatever hap- swelled by a huge director's fee. pened to subtle allegory? Often the good storyline is found The situation becomes doubly difficult quickly, but is equally quickly aban- because program -makers often pin their doned by urges to get going and hire tal- hopes on foreign partners (state subsi- ent. The lure of income deriving from a dies having been reduced to just a trick- western co -production can be more of a le) without paying sufficient attention to motivating force than staying honest to fundamental disincentives for western Cabbagehead: an Estonian treat oneself - the initial spark of excitement involvement. Keeping tabs on expendi- at the gut feeling about a storyline is ture flows and general production man-local mafia king. "I just asked," he said, soon abandoned. It appears that creativi- agementisespeciallylackluster.shrugging his shoulders. This unortho-ty luxuriates in failure but is impotent in Most program -makers within televisiondox means of production support seemsthe face of hope. in the Baltics come from the film world.widespread; I also encountered itin As such, they represent a cultural Moldova during a recent visit. enclave. As in the former Soviet Union Strong leadership their industry was characterised by big Western production companies seek- studios and big budgets. The formerNew thinking ing partnerships in these countries empire boasts more than 120 large film Co -producing television programmingshould stress strong leadership, perhaps studios, most of them sadly standingin these countries often entails changingonly involving your partner in shooting. idle. Leading directors from the Balticlong -held attitudes about the role andGiven the different mindset, your co -pro- countries often attended the Moscow(higher) purpose of television and clearduction partner needs to be carefully Academy of Film and consequently there tensions are emerging between program -introduced into your vision of a project. are clear strengths within documentarymakers and broadcasters. Where mostNot doing so risks killing your baby and drama, although I never oncebroadcasters seek to reflect a solid gripsince western production processes are detected a full understanding of how toon reality - in order to maintain ratingslittle understood. In fact, it is a good rule build pace within documentary pro-in an increasingly competitive situation -of thumb initially to focus on the struc- grams. many program -makers in the Baltic states ture of a co -production as well as the The finer nuances and complex sub- yearn to the days when they could por- creative side before completing a deal. liminal messages conveyed by MTV'stray unhindered what one documentarist In sum, take nothing for granted. noble duo Beavis and Butthead wouldrefers to as "a more poetic approach to Typical western European co-produc-

Television Business International October 1994 160 GERMAN SCREENINGS 27.11.-1.12.1994

SEE THE SHOWS IN BERLIN! Don't miss the 19th annual GERMAN will have a chance to meet the film SCREENINGS from November 27 to makers and thoroughly examine indi- December 1at the Berlin Hilton. It will vidual screenings. You'll even find time be this year's best opportunity to review to savor special reviews of each distrib- iv film productions that are already utor's productions. captivating audiences from the North See the shows, the lights, the action in Sea to thewiss Alps... At your leisure. Berlin! To register, just call: In some sixty rooms you'll be able to profit from what prominent represent- ZDF Enterprises atives from Bavaria Film, NDR-WDR International, Telepool and ZDF Enter- MESSEORGANISATION prises have to show and tell. USE-MEITNER-STRASSE 9 D-55129 MAINZ Best of all, GERMAN SCREENINGS is TEL. (49) 6131 991 292 allshow cnd no hype. So you really FAX (49) 6131 991 259 CO -PRODUCTION

tions with some degree of creative this is untypical behaviour. change are rare. More often a western Leafing through business and co -pro- Baltic Fact File partner will supply creative staff while duction proposals from independent pro- the Baltic partner has responsibility for duction companies, the ailment of think- ESTONIA all technical aspects of a production.ing hardware before software (ie ideas Official name: the Estonian Republic Currently Zentropa Entertainments, aand concepts) emerges once more. Odd Capital: Tallinn Danish production company headed bygrammar apart, some proposals are Population: 1.6 million. Approximately 35% award -winning director Lars von Trier, isexceedingly professional, but all too are ethnic Russians co -producing a children's movie entitledoften the request is for top -of -the -range GDP per person +19931: $980 The Last Viking in Estonia and Latvia equipment rather than assistance in Currency: Kroon, tied to the Deutschmark with Swedish, Icelandic and Danish developing program ideas or marketable financing. Ib Tardini, a producer at the products. BROADCASTERS company, agrees that their narrative style During one such co -production meet- Estonian Television is considerably slower than in the westing turned investment seminar, I pointed Faehlmanni 12 although he stresses that working rela- out that western investors would require EE0100 Tallinn tionships generally are excellent. proof of present production contracts as Estonia Animation studios offer ample oppor-well as a dynamic approach to finding Tel: +372 2 422392 tunities for completing labor-intensivenew ideas before making funds avail- Fax: +372 2 434155 tasks such as tracing and coloring. Theable. This first spore of sense wafted Director general: Hagi Shein Latvian giant within animation, Daukaacross the table when someone asked Head of program acquisitions: Anne Kir- Studio, quoted the following prices perwhat a business plan along these lines sipuu animated minute: tracing at $550-1,250, ought to contain. Later that afternoon we Estonian TV's commercial arm, Reklaami colouring at $650-1,550 per minute. The parted company in a profusion of hand- Television, does some co -productions and quality of workmanship is not as high as shakes. broadcasts each weekend. in some Asian markets although several Another problem is a belief in their Western studios put sufficient volume ofown uniqueness. Managers will self- EVTV work through individual studios to main- importantly choose to entrust their own Mere Pst 20 tain quality control on site. Small studios(and, more importantly, their employ- Tallinn EE0001 can muster producing three minutes ofees') future to the philantrophic benevo- Tel/Fax: +372 6 313033 ready animation per week. lence of international hardware manufac- I located one excellent puppet pro-turers. "Our kind of company must be Estonian Christian Television duction almost by accident. A young ani- hugely interesting for a manufacturer Tatari 25 mator approached me a propos nothingsuch as Sony," remarked an independent EE0001 Tallinn and asked whether I could explain whyproducer. Not really,I replied. "What Tel: +372 2 681111 few western broadcasters bought puppet about Germany's Bosch, then...?" Fax: +372 2 451530 animation. Too slow moving, I mur- Within factual program production, mured, thinking back to Czech puppetthe former communist broadcasting INDEPENDENT PRODUCERS theatre. A treat was in store -a fast-mov-organisations make the best bet for west- Producers' Association of Estonia ing puppet film entitled Cabbagehead,ern partners seeking involvement - these Uus Street.3 co -produced with Finnish TV1 (YLE)public service broadcasters appear both EE0001 Tallinn which can only be described as a hilari-reliable and punctual but charge foreign- Tel: +372 2 446644 ous spoof movie featuring a Harrisoners higher fees for their services than is Fax: +372 6 313140 Ford character who lands in Estonia dur-charged to their own nationals. Howev- Producer: Hannes Lintrop ing the struggle for independence. Aer, controversial or politically sensitive sequel is promised. programming should be either totally Estonian Filmmakers' Union (Eesti Kinolit) There is no doubt that broadcastersmanaged by the western partner or pro- Uus Street 3 and independent producers are aware ofduced by an independent producer. EE0001 Tallinn the limitations of delivering only techni- Inevitably it is difficult to assess whether Tel: +372 2 445337 cal services and this does raise tensions. a local journalist or researcher is giving Fax: +372 2 601423 Some appear more enlightened than oth- you entirely straight information. Managing director: Madis Tramberg ers. "Western co -production partners Costs are low and all three states easi- always dominate the production," barked ly accessible. Town location shooting is EXIT Film (film & documentaries) Lardy, whose father used to be a bigespecially attractive - itis far easier to Kaupmehe 8 wheel in the Red Army and had passedobtain filming permission in downtown Tallinn on his airs and graces to his offspring,Riga than in Berlin or Budapest. Another Tel: +372 2 691201 including those round brass -framed spec- area attracting significant foreign involve- Fax: +372 2 448146 tacles so cherished by besserwisserment is bartering programming in Managing director: Peeter Urbla administrators all over the world. I sug-exchange for commercial airtime. 10 gested that handing over creative control Film Studio SEE {documentaries) to a partner with little or no understand- Thomas Dodd works as co -production negotia- Uus Street 3 ing of western production values would tor for Baltic Media Centre, a Danish agency EE0001 Tallinn do to viewing figures what Agent Orange specialising in media industry projects Tel: +372 2 446644 did to North Vietnamese rainforests. between western tv companies and companies Fax: +372 6 313140 "We're just facilities houses for them," he in the Baltic states and St. Petersburg. Tele- Producer: Hannes Lintrop brattishly retorted. On the whole though, phone +45 56973737, fax +45 56973736.

Television Business International October 1994 162 THE 35T" MONTE CARLO TELEVISION FESTIVAL President : H.S.H. Prince Albert of Monaco

Monte Carlomeans... February 9-16, 1995, the 35th Monte Carlo Television Festival ...Prestige presents the coveted Gold Nymph awards for the best in television. February 13-16, 1995, the 17th Monte Carlo Television Market ...Business is a unique meeting place for international television executives.

Monte CarlomeansTelevision!

For more information, call MONACO PARIS U.S.A. TEL. (33) 93 30 49 44 TEL.(33) 1 45623100 TEL. (201) 869 4022 FAX (33) 93 50 70 14 FAX (33) 1 45634431 FAX (201) 869 4335 CO -PRODUCTION

Nukufilm (Puppet films) INDEPENDENT PRODUCERS AND President: Ginatutas Babravicius Kaupmehe 6 DISTRIBUTORS Tallinn Baltic Cinema Sia Baltic TV Tel: +372 2 442770 Kr. Barona iela 31 Laisves pr.60 Fax: +372 2 448416 VL 1011 Riga Vilnius 2019 Director: Andres Mand Tel: +371 2 283990 Tel: +370 2 417134 Fax: +371 9 341371 Fax: +370 2 428907 Tallinnfilm Studios Managing director: Rihards Mks General Director: Gintaras Songaila 9 Harju Street Baltic Cinema is very active within distribu- Tallinn EE0105 tion in the Baltics and represents UIP and LitPollnter TV Tel: +372 2 440988/449994 Twentieth Century Fox. Kestucio 91 Fax: +372 2 4433761 3000 Kaunas Director: Jueri Skubel Riga Documentary Film Studio Tel: +370 7 531269 Film director: Aare Tilk 3 Shmerla Fax: +370 7 228619 Riga, LV 1006 Contact person: Audrius Girzadas Tel: +371 2 529905 LATVIA Fax: +371 2 8828408 Tele 3 Official name: the Latvian Republic Chief Editor: Andrejs Apsitis Ceniu 7-51 Capital: Riga Vilnius Population: 2.7 million Riga TV Ltd Tel: +370 2 454769 GDP per person (1993): $771 Kr. Barona 31 Fax: +370 2 459889 Currency: Lats Riga LV 1755 Commercial Department Manger: Tel: +371 2 2229629 Mindaugas Paukste BROADCASTERS Fax: +371 2 3486670 Latvian Television Executive director: Maija Blauberga INDEPENDENT PRODUCERS 3 Zakusalas krastmala St (Ms Blauberga, a U.S. educated lawyer, is Nemencines p1.4 Riga, LV-1509 also involved in the Filmproducers' Assoca- 2016 Vilnius Tel: +371 2 200830 tion) Tel: +3702 768981 International relations: Lelda Ozola Fax: +370 2 764209 Head of film division (Telefilma-Riga): Karlis Between Europe and Hong Kong Producer & Manager: Dziugas Juodkazis Rudzitis Smerla St.3 Tel: +371 2 200199 Riga LV 1006 Litnek Studio Fax: +371 (0) 132 200025 Tel: +371 2 529026/529979 Nemencines p1.4 Fax: +371 2 520550 2016 Vilnius Latvian Television Association Director and Manager: Igors Linga Tel: +370 2 768381 (represents private broadcasters) Fax: +370 2 357702/351917 c/o Latvian National TV 3 Zakusalas krastmala Str LITHUANIA FilmFocus Riga, LV-1509 Official name: the Lithuanian Republic P.O. Box 2015 President: Alexander Mirlin Capital: Vilnius Vilnius Population: 3.7 million Tel: +370 2 223081 NTV5 (Independent Television of Latvia Co GDP per person (1993): $425 Fax: +370 2 619507 Ltd) Currency: Litas, tied to the dollar Maskavas iela 40-42 Video Reklamos Studija LV-226504 Riga BROADCASTERS Nemencines p1.4 Telephone: +371 2 221 1636 Lithuanian Radio & Television 2016 Vilnius Fax: +371 2 214802 Konarkio 49 Tel/Fax: +370 2 764209 News director: Karlis Streips Vilnius 2674 The Ministry of Culture has appointed a Tel: +370 2 662755 person specifically responsible for the film Dauka Animated Film Studio Fax: +370 2 263282/263391 industry. Menessiela 4 Director General: Laimonas Tapinas LV 1013 Riga Director of International Relations: Arturas The Lithuanian Ministry of Culture Tel: +371 8828297/362651 Baublys (Film Division) Fax: +371 8828297 Private broadcasters are represented by the Basanaviciaus 5 Director: Vilnis Kalnaeliis Lithuanian Radio and Television Association. 2683 Vilnius Tel: +370 (0) 122 623976 Latvian National Film Centre LRTA Fax: +370 2 623120 Smerla 3 Los Centras Head of Film Division: Audronis Liuga Riga plc. Architecty 79 Tel: +371 2 520601 2049 Vilnius Fax: +371 8824408 Tel: +370 2 269121/445050 © Thomas Dodd 1994 Deputy director: Andris Rozenbergs Fax: +370 2 269293

Television Business International October 1994 164 Stand H 4.35 Tel.: (33) 92 99 85 97

_ago' EURO AIM

The Interface

keifiCrti

EURO AIM is an Initiative of the Media Programme of the European Commission

IEURO AIM Av. WINSTON CHURCHILL 210 B-1180 BRUSSELS BELGIUM TEL.: 32.2/346 15 00 - FAX: 32.2/346 38 42 Derrick: ZDF's cop series has helped keep the pubcaster in pole position

The European television market has changed with the introduction of private competition, but the rules limiting the public broadcasters' ability to compete have not. Stephan Kiirten of Germany's ZDF argues that unless pubcasters are given room to maneuver, more than commercial interests will be at stake

The television market is always ahead and a great number of small channels. were ARD or ZDF productions. of its time. It has already entered a This will he the second phase. However, there is cause for concern. `new age', ten years too early, one Both the structures and the finances of decade prior to the turn of the millenni- A quality premium public service broadcasters are far from um. For the time being, public broadcastersbeing satisfactory. After the loss of their This new age is developing in two are well prepared for competition. Evenmonopolies, public broadcasters suc- phases. The first phase began a fewin the keenest, most competitive markets ceeded in offering an attractive and qual- years ago and is mainly dominated bysuch as France, Germany, Italy, Spainitatively convincing alternative to the the competition between generalist chan- and the UK, public broadcasters areschedules of commercial channels. But, nels - the traditional dual system withoffering attractive and successful pro-at the same time, there was no liberaliza- public service broadcasting on the onegrams. In Germany for example, intion from the political side to avoid hand and commercial channels on the primetime (17.00 to 23.00 hours), ZDF isinequalities vis-a-vis commercial com- other. At the end, both sides will have to in the leading position with a market petitors and the giant media conglomer- face the same situation: a loss of audi-share of 19.5% (January -August 1994),ates behind them. The present system, ence. The arena of major competitionfollowed by ARD (17.5%), RTL (16.3%)with its limitations and restrictions, was will shift. Owing to technical develop- and Sat 1 (15.2%). Furthermore, 95 of thebuilt for a simple broadcasting structure ments, the battle lines will then be100 most popular and successful pro- without commercial channels. drawn between the generalist channelsgrams in 1993 on German television Now it needs to be modified to make

Television Business International October 1994 166 all mailslead here

Navigating the ever-changing global media market can be full of unexpected bumps and wrong turns. The 1995 NATPE Conference and Exhibition will be your road map to success in the worldwide television industry.

Programming content drives our industry and content is what NATPE is all about. From January 23 to 26, we'll offer informative seminars, high powered daily General Sessions and more than 20 topical workshops. In addition, there will be over 400 exhibiting companies from every aspect of the television programming universe - everything you need to place you at the vanguard of current innovations in programming and technology.

Sands Expo Center, Las Vegas January 23-26 Paying the Way for Innovative Ideas

United Kingdom 44.71.494.3633 Pam Mackenzie Pacific Rim 61.75.886666 Nick McMahon NATPE Headquarters (U.S.) 310.453.4440 COMMENTARY

it suitable for the new age, giving public ing broadcasting to market forces, allow- dent. Falling audience figures lead tc service broadcasting room for maneuvering it to be dominated by commercial falling revenues. and flexible reactions. media giants, would entail the destruc- Additionally, while the market is tend- All the big commercial contenders tion of a part of European culture. ing towards a multiplication of the num- have reached an immense degree of This could be prevented. But only ifber of predominantly pay-televisior international concentration. Commercial public broadcasters, national govern-channels, the public broadcasters' man- channels, as a rule, are part of huge con-ments and European institutions assumedate is the integration of the audience, glomerates of a highly diversified nature. their own responsibilities - public ser-which in our society is more than a sum Hardware production, libraries of feature vice broadcasters that of providing attrac- of "consumers." The key for access by films, television and movie production tive, high -quality programming, and gov- the public to general information, televi- companies, sports venues, record labels, ernments that of creating the conditionssion entertainment, culture, education. newspapers, advertising agencies, sports that will allow them to do so. news and even sporting events cannot rights agencies - these are all compo- and will not be a smart card - not even nents of these structures, usually on an Afightingstrategyneeded in the digital age. Thus, there is an ele- international and often a global scale. The future of public sere icebroadcasting mentary need to provide public service They form a giant structure with great in the new television age is also a ques-broadcasters with a sufficiently high fee invulnerability and flexibility. tion of a fighting strategy. The time ofto remain competitive. Public service broadcasters, however, lamenting, complaining and looking only However, the biggest chance for pub- are not allowed to move. In Germany,for help from outside is over. It is toolic broadcasters to take advantage of ARD and ZDF are legally not allowed toeasy to ask others for solutions. We are new developments is their programming. have holdings in print media and otheron the verge of the second phase of theThe new channels will mainly be themat- activities. They cannot publish newspa-new age. Then it will not be merely aic channels or channels specifically pers. All we can do is read the "neutral"question of competition between publicdesigned for certain minorities and spe- critics of our programs in the daily mass - and commercial broadcasters, but ofcial interest groups, programs which for circulation newspapers, that belong to technology, of being prepared for quick, decades have been considered the clas- our competitors. flexible reactions. sic domain of public service broadcast- Another example: Originally, ZDF We all know about the television mar- ing, such as science channels, children's income amounted to 60% from licenceket revolution that will be caused by thechannels, educational channels, arts and, fees and 40% from advertising. Thisintroduction of digital television inprobably, religious channels. In other breakdown has dramatically changedEurope in two or three years. The conse-words, the handicap of public broadcast- within the last two years as advertisingquences for the television market areers in the past could be an asset in the revenues have fallen to 20%. This dra- well known: future: the variety of minority programs. matic drop is not due to bad programs, lower transmission costs In this context, it has to be stressed but to the fact that commercial broad- more channels that a multiplication of channels will not casters have been offering airtime for trend towards pay -television be accompanied by an enormous commercials round-the-clock, with hard- audience fragmentation increase in programs. What is changing ly any limitations and therefore much trend towards interactive applications is program availability and the offer of cheaper. In Germany, public broadcast- This could well mean an easier life foralternative broadcasting times to the ers are limited to just 20 minutes of com-public broadcasters. At times when verti- audience or "user." mercials a day, but not in primetime aftercal, horizontal and diagonal concentra- Thus, there is a chance for public 20.00. tions are likely to increase, the public broadcasters to be competitive with pay - On the international level, the situa-and political awareness of the need fortelevision, pay -per -view and video -on - tion does not look much better. Just topublic service broadcasters as a safe- demand. Even if this seems unorthodox name one example: the European Com-guard of media pluralism will grow. The to some public service minds of today, in mission forces public broadcasters innew technology brings tremendous risks some markets there might also be a need Europe to sublicense to immediate com-for media pluralism. As its introduction for joint ventures between public broad- petitors every single sports right pur-demands capital investment on a huge casters and private companies. chased through our European organiza-scale and involves financial risks, four New times require new measures. tion, the European Broadcasting Union. major industries - computers, telecom-Anybody comparing television programs This restriction applies only to the public munications, television, and entertain-all over the world knows that Europe services, not the offshoots of the bigment - will converge into a single giantcan be proud of having the highest tele- commercial media giants. industry. vision culture. And nobody can deny the Thus, a fundamental structural reform Furthermore, with the advent of digi-role of public broadcasters in this of the external factors affecting the activ- tal television, general commercial chan- achievement. Some call public broadcast- ities of public broadcasters is required. nels will lose their importance on theers "dinosaurs," unfit for the future. But It must be realized that television pro- market. Owing to the broad variety ofwatch out - as Steven Spielberg proved grams not only serve the commercialprograms offered to the "user" or "con-with Jurassic Park, dinosaurs can make interests of advertisers, but that they also sumer," general channels will undoubt- excellent box office. Ell contain messages influencing peoples'edly lose viewers. They will suffer most tastes, know-how, opinions, and theirfrom audience fragmentation, which The author, head of international pro- understanding of the world. This is tele- means both public and commercial gram co-ordination at Zweites Deutsches vision's enormous responsibility. That isbroadcasters. But the impact on each isFernsehen (ZDF), adapted this article why the broadcasting market needs the different. While the former are only part-from a paper delivered at the European balance between public and commercial ly dependent on advertising revenue, the Television Marketing Conference in broadcasting to be maintained. Abandon- latter's budget is exclusively so depen- London earlier this year.

TelevisionksinessInternabomOdoberOM 168 Are you: Please contact:

under pressure to keep down costs? Paul Styles

rethinking your role in the emerging Head of Media Consulting marketplace? KPMG Management Consulting confused by the pace of technological change? David Murrell Head of Media & Entertainment looking for new commercial opportunities? KPMG If so, KPMG can help. 1 Puddle Dock Building on our base as one of the world's London EC4V 3PD leading accountancy firms, we have a Telephone 071 236 8000 specialist media group providing expertise in management consulting, corporate finance, strategic analysis and tax, as well as audit. ADVERTISING LONDON

Mipcom 1994 hoves into view. This month the world of tv program acquisitions and distribution will be gathered again for its ritual autumn fest in Cannes. lime To Think Of How much more store, if any, do marketeers set on tv audience ratings to support European sales than they did ten years ago? No-one took any notice of comparative audience data then: national tv audience measurement surveys wereValue Of Ratings often crude and frequently did not even measure audiences for specific programs. Now the market is much more commercially -minded than it was, and measurement techniques are greatly advanced tion for one or more countries, or they thanks to the installation of 25,000 peo- can use Eurodata tv for tracking specific plemeters in 19 European countries. programs or for ad hoc requests. Computers and software have also Eurodata tv does not, however, sup- taken vast strides forward. It is comfort- ply original language titles for identifying ing to learn that today's Chevrolet has foreign programs aired in translation. more computing power tucked away Some will find this a limitation.Sup- inside it than the Nasa computers which pose, for example, a distributor wished put man on the moon 25 years ago. And to analyze the performance of a rival we can be grateful that the march of series. Unless he knew what it was progress has not been confined to the called in each foreign language, he automobile industry. Increasingly power- would not be able to find it in the Euro- ful PC -based software packages are mak- data tv database. ing it easier and easier for program dis- The gap has, however, been plugged tributors to conduct sophisticated multi - recently. Another company, Essential country analyses of their own and their Television Services (ETS), provides the competitors' products. BY TOBY SYFRET missing information. Based in the UK, But is there any advantage to be ETS has compiled a database of foreign gained from this? titles in translation for the main benefit The idea is that knowledge of viewing find it difficult to sustain more than twoof copyright holders and rights collection figures can assist sales, as when U.S. dis- large private commercial competitors. societies. This summer, ETS and Medi- tributors discovered in the late seventies The lack of spread favors the buyers andametrie International teamed up to and early eighties that they could use argues against the ability of distributorslaunch a joint service supplying titles in program ratings to leverage sales into leverage prices with the aid of view-translation, verification of program trans- domestic program syndication. Europe, ing figures. missions and audience ratings. It handles though, is a different proposition; the Comparative national audience figuresrequests going back to January 1993, American experience may not apply. have been hard for foreign distributors tocovers 14 countries and offers six stan- One factor which still counts againstobtain. One or two major players, such dard target groups. the use of ratings is public service broad-as Time Warner and Disney, have made Because we live in the era of the casting. Though they have been bruisedtheir own arrangements for obtaining post -modem Chevrolet, I feel the urge to by the rise of advertising -supported pri-European multi -country ratings data, but speculate on what further customization vate tv, the public broadcasters in mostat a cost which others cannot afford. could be added given all that computing countrieshaveretainedaquiteWhat the rest have needed to give them-power. Above all, how interesting it respectable 30% to 50% audience share.selves a chance is a shared central clear-could be if the service incorporated As long as it has public service functions ance system. information on advertising costs. If the to discharge or is restricted in the Mediametrie, the supplier of audiencevalue of program ratings is to leverage amount of advertising that it can accept,ratings in France, has over the past cou-program sales,itis natural to wish to the equation linking ratings with rev-ple of years reached agreements withlink program ratings to advertising enues does not hold well. other national suppliers to provide aincome. I suspect this would yield Meanwhile, outside the public sector, central ratings service called Eurodata tv.invaluable insights into the business of even the big European national marketsCustomers can take a monthly subscrip- program distribution. Good quality information on negotiated unit costs of audience delivery would Increasingly powerful software isprovide the key to making this database of audiences, titles in translation and making it easier for distributors toadvertising value work. But even in its present form, the joint venture between conduct multi -country analyses ofMediametrie and ETS appears to be a genuine fresh opportunity. It could be their own and competitors' products something to talk about in Cannes. 01:11

Television Business International October 1994 170 andnowback to livecoverageof..." nadeos: imagesondemand.

Imadeos. New world, new solutions.

Keep the competitive edge ! In an industry led by rating points and so-called viewer loyalty, being able to broadcast events live from anywhere in the world is no longer a luxury, it's a necessity ! To keep a competitive edge, depend on \orImadeos global broadcast services from France Telecom.

Imadeos links you to the world in ways you never dreamed possible. We operate globally to bring you fast and flexible coverage of news and special programming events. For remote and mobile broadcasts, we give you access to our fleet of transportable and fly -away stations, in addition to permanent uplink facilities. We also provide full-time, permanent network management services. Our goal is to give you access to images, 24 hours a day, anywhere in the world.

Contact us today to discuss your business needs Tel.: (33) (1) 43 42 97 99 Tel.: (33) (1) 44 61 47 00 (Booking) Fax : (33) (1) 42 71 07 89

II.0111/ IFIFIFAF ArIFIFIr France Telecom DATA

familiarity with transactional media an ever-growing shift in control fror producers/operators to users. What The Consumer Wants Investment in building the infrastruc ture of the information superhighwa' will ultimately depend on the return. expected from the so-called "killer appli The vision of a global communications network is taking cations" - or "killer apps" for short - th(1 shape in the U.S. But how do its future users see it? services that will become instantly popu7 lar with the public. Jean -Luc Renaud finds out More often than not, "killer apps" arc perceived to revolve around various forms of interactive tv. There is an reformation superhighways, infobahn, If itis true that the concept of infor-increasing number of market studies that autoroutes electroniques, Joho inhuramation superhighway is not, properlypurport to tell us how users are sup- seibi keikaku... You would be forgivenspeaking, new and the market environ-posed to behave. It is generally difficult for thinking that we are being sold ament does not necessarily welcome ato make sense of them given that various brand new concept, the global, ubiqui-rapid deployment of a NII-type project,aspects of their methodology are not tous, convergent communication net-the situation has considerably evolvedclear. What follows is a review of the work. But - is all that really new? since the 1960s, 70s or even early 80s.studies we came across so far, most of Long-time observers of the interna-Here are some of the key factors thatthem carried out in the U.S. tional communications arena will remem-make up the new environment: According to a survey of 1,000 people ber fondly the literature about "wired broadband switching with the neces-conducted by Porter/Novelli, 33% say cities" in the 1960s and 70s. They per-sary performance is now available they are "going the speed limit in the haps still have a vivid memory of Japan's the cost of optical fiber is decreasingright lane" on the information superhigh- now -abandoned 20 -year plan for build- fast way and 18% say they are "on the ing the nation's all -encompassing com- the price of high-speed/high-capacityentrance ramp." A speedy 11% boast munication grid - the so-called Informa- storage is falling they are "passing everyone on the left." tion Network System. digital video compression is becoming Movies are consistently the most pop- A few years later, it was Europe's turn cheap ular type of service people would want to dream of its own INS. It launched the the spread of computers and consolesto subscribe to, as shown by Chilton Integrated Broadband Communicationsof all kinds is forming a new keyboard- Research Services (Figure 1). More often (IBC) project. If all had gone accordingeducated generation than not, educational programmes come to the grandiose plan, we should all be people are used to accessing video-in second position. Video games come at about to enjoy video -telephony, HDTVtape -based or CD -based information, nothe bottom. It could be because comput- and virtual private networking at our fin-longer relying on linear broadcast sched-er and consoles, not television, have gertips. This project is gathering dust. ules become accepted as the platforms for It is from the U.S. that the new ver- with the popularisation of the fax,interactive games. sion of the INS/IBC is coming, namely,modem, Internet, e-mail, etc, telecommu- The above points are confirmed by the so-called National Information Infras-nication is no longer understood as onlythe study by Hongkong Telecom (Figure tructure (NH). Whether powerful compet- voice telephony 2). A breakdown of respondents by ing players can share enough of a vision people are increasingly used to pay forincome status and personal interest vis-a- to join forces remains to he seen. television/video software thus rising thevis interactive video, such as done by

Figure 1: Percentage Of Respondents Interested In Interactive Services By Type

On -demand movies or TV programmes 55.4% Educational children's shows 47.7% Travel reservations and information 40.4% TV gameshows 32.7% Sports events 31.1% Electronic mail 26.9% Video games 26% Shopping services on music channels 25.4% On-line services 24.8% Home shopping 22.4% Source: Chilton Research Services

Television Business International October 1994 172 BEYOND D I S T R I B U T I O N PRESENTS FRONTLINE 13x half hour comedy series. This man is about to change the face of current affairs - and he doesn't even know it!

Stand # H4.09 at MIPCOM '94.

Contact: Chris Gunn, LONELY Marjorie Blackburn. Madie Woods and PLANET Torquil Macneal 13x 1hour travel adventures.

The Television Series...based on The Lonely Planet Guides. Photograph: Tony Wheeler - Courtesy The Lonely Planet Guides

PIRATES- and the policing of the high seas 90 or 60 minute documentary. Addresses the appalling problem of modern day piracy.

CHINA- UNLEASHING THE DRAGON Hosted and narrated by Joan Chen 4x 1 hour documentary. Examines the new, powerful and volatile forces that are transforming China. Photograph: Peter Solness DATA

demand. Tht Figure 2: Interactive Multimedia Services- Application Preference "Pause" function it a VOD system wat Application Ranking" Application Preference** highly valued. Whether cable tv First Choice Second Choice operatorsareas unloved on this side oftheAtlantic VOD 35 13 38 Ocean as they are Information in North America, services IN5 .17 19 only time will tell. Educational Of the 1,000 busi- services 2 8 26 nesses and residen- Home tial homes surveyed shopping 1 14 30 by Canadian com- Transaction pany Opinion services 1 11 23 Search Inc,67% of the former and 60% Games 0 11 24 of the latter chose the telcos as Based on number of respondents selecting applications as first/second choice provider of VOD Based on number of respondents selecting "highly likely to use application" services CATV oper- Source: HK Telecom Strategic Planning ators were chosen by only 16% of businesses and 6% Link Resources, shows that those whoage and per month, a subscriber wouldof residential homes. The Yankee are not interested with the technology, spend $13.30 on basic access, $12.00 onGroup's 1993 Technologically Advanced are interested least by interactive videoVOD, $10.70 on education, $5.30 onFamily survey confirmed that state of games (Figure 3). information, $2.70 on transactions, $4.00affair.It revealed that almost half, or Hewlett Packard, in a survey of moreon shopping and $2.70 on video games. 48.2%, of all current U.S. and Canadian than 4,250 individuals, has identified the AT&T was the first to examine con-cable tv subscribers would be willing to main concerns of households vis-a-vissumer behaviour through its earlierswitch to another company offering a interactive tv: loss of personal privacy,Viewer -Controlled TV trial in Denver. similar service if the price were the same. loss of security, children's excessive useThe interest of AT&T findings lie in theIf a $3 discount were given, another of tv, loss of spending control (by otherfact that the company compares video -35.1% of current cable tv subs would be family members), lack of equipmenton -demand (VOD) with near -video -on -willing to change providers. compatibility, rapid obsolescence, anddemand (NVOD) - the delivery system If the personal computer is to become high price of hardware and services. whereby the same movie is broadcast onthe terminal par excellence of the infor- Consumers expect interactive servicesseveral channels but with a staggeredmation superhighway services, listen to to come over their tv sets, not their PCs.start. At 2.5 titles per subscriber/perthis: a survey by a New Jersey research The key price point for a digital set -top month, the buy -rate was greater than thecompany revealed that four out of 10 decoder is around $300. Interestingly, 1-1.5 buys/subscriber/month in the casecomputer users have felt like throwing families will justify purchase of interac-of NVOD. With VOD, there was the will-their PCs out of the window. The survey tive tv equipment and services by theingness to pay $1 over the charge forprovides no information 'about what the intention of accessing educational materi-WM') delivery to get a movie on other six people feel like' doing.OM al. In actual use, however, they will spend most of their time online accessing entertainment programmes. Figure 3: Preferences For Interactive Video Services Malarkey -Taylor Associates have looked into the price sensitivity. They Services Lower income. Lower income. Technology Higher income found out that at $5 per movie, tv house- interested in not interested enthusiasts not very holds would order on average three interactive TV interested movies a month, 90% ordering at least one movie. At $10 per movie, tv house- Video store 20.2% 8.8% 11.9% 31.1% holds would order 0.5 movie a month, 32% ordering at least one movie. At $1 Moving house* 22.7% 6.7% 39.1% 31.5% per tv show, tv households would order 3.4 shows per month; 82% ordering at Video games least one. Finally, at $3 per tv show, network 35.7% 3.6% 42.9% 17.9% viewers would order 1.2 shows per month, 52% ordering at least one. Videophone 26.7% 11.2% 38.8% 23.3% Hongkong Telecom's must be the most detailed studies of consumer atti- * Portfolio of services related to house moving Survey of 2,500 U.S. TV households tude towards multimedia applications Source: Link Resources and VOD. They calculated that, on aver-

Television Business International October 1994 174 MIPCOM in association with IMCA and BANFF

launch the first

BOURSE AUX CO -PRODUCTIONS MARKET SIMULATION* in Europe

presented by Pat Ferns on Wednesday 12thOctober 1994 from 9.15 to 12.30

Auditorium A, Level 3, Palais des Festivals

* the international co -production auction is open to all coproduction and programme executives attending MIPCOM '94.

BOURSE AUX CO -PRODUCTIONS MARKET SIMULATION* is supported by

TELEVISIONM BUSINESS TBIINTERNATIONAL and PROCIREP

For further information please contact: North America Rest of the World Pat Ferns Sylvie Brauns Tel: 1 (416) 515 0932 Tel: 33 (1) 42 71 80 24 or 40 13 82 00 Fax: 1 (416) 975 9832 Fax: 33 (1) 42 71 80 24 or 42 33 28 54 HARD TECH BARRY FLYNN

Forecasts For CD -Rom Growth Demand for the 'offline' medium CD -Rom may have been overestimated, according to a Are Off Line survey of the world's biggest PC marketplace nne powerful reason cur-of the world will do tomor-come to the conclusion that 83% of households with- Vrently being put forward row. And the U.S. figures inhome PC market penetra-out PCs say they are not at to broadcasters and otherturn are principally basedtion may be much lowerall likely to purchase a new video content rights -holders on what is happening tothan previously believed. computer within the next as to why they shoulddomestic PC sales. The survey was based on six months. license their rights for CD - Last year, one UK com-a random sample of 1,500 Only 27% of U.S. house- Rom use is that the sector is mentator noted, more thanconsumersthatcloselyholds have personal com- experiencing the mother of65% of all PCs, about 5.6matches the demographic puters. all consumer booms. million, were sold to Ameri-profile of the latest U.S. cen- Only 5% of PC house- The argument goes thatcan homes (as opposed tosus. According to Nickholdsreporttheyare soaring domestic PC salesbusinesses). And whereas in Donatiello, president ofextremely likely to buy a are creating a mainstream 1991, only 2% of all the CD - Odyssey, "27% of U.S.new PC within the next six multimedia marketplaceRom drives in the U.S. werehouseholds have a PC at months. even before the first bits ofin homes, at the end of lasthome, not the 33-34% that Of the 73% of households tarmac are being laid on theyear, the figure was 60%, others have estimated. Andwho do not have PCs, only information superhighway,with current forecasts sug-that includes both Com-4% say they are extremely and that content -holdersgesting it will reach 75% bymodore 64s in the closetlikely to buy one in the next should therefore shift theirthe end of 1996. and the latest in multimediasix months. focus from online applica- But what if the domesticMacs." Donatiello added 6% of U.S. households tions (cable, telephony andPC figures on which every-that "perhaps most impor-have PCs with CD -Rom theInternet)towardsone is setting so much store tant, consumer indicationsdrives (this represents near- "offline" ones (CD- Rom). are just plain wrong? Thatof purchasing plans reveal ly one -quarter of PC -owning While there is quite awouldn't completely under-that it is unlikely that mar- households). spread of estimates for what mine the evidence for a CD - ket penetration will break Among PC owners who the sales out -turn this yearRom boom - since it seems30% by early 1995: that do not have CD -Rom drives, will be, no-one is forecast-pretty incontrovertible the could be bad news for CD -82% indicate they are very ing a global figure for CD -U.S. publicis spendingRom title developers andunlikely to purchase a PC Rom drive penetration ofmany times more on CD-on-line services who areCD -Rom drive in the next below ten million. TheRoms than it ever has in thebetting on explosive growth six months. most -recently published past, and CD-Roms requireof the home PC market." Not all of this is pes- research on CD -Rom hard-drives to play them on. For Donatiello said manysimistic. But if Odyssey is ware is from UK marketexample, according to thetechnology companies mayanywhere near right about research agency Key Note,U.S. Software Publishershave over -estimatedfuture propensity to buy which reckons that ten to 11 Association, first quarterdemand because they haveboth domestic PCs and CD - million CD -Rom drives will sales of CD -Rom softwarebased their forecasts on Rom drives in the U.S., most be sold by the end of thisare up by 366% on the sameexisting market penetration of the forecasts we are see- year across the world. Inperiod in 1993. Neverthe-numbers derived from man- ing for CD -Rom penetration recent months, Toshiba hasless, any substantial down-ufacturers' estimates, distri- there and in the rest of the put that figure at 13 million, grading of the prospects forbution -channel volumes or world need to be revised Microsoft's Bill Gates has domestic PC (and CD -Rom surveys based on samplessubstantially downwards. estimated 14 million, anddrive) growth would put athat are not representativeAnd that in turn means that, U.S. researchers Dataquestdent in some of the moreof the country as a whole. perhaps, video rights hold- have put in a top -of -the - optimistic forecasts. He believes such measure-ers should be careful about range prediction of 17.5 mil- This is where Odysseyments are inherently inaccu-rushing head long into the lion Homefront comes in. Therate because it is impossible CD -Rom business. Perhaps Most of these forecastscomputer research companyto know the percentage ofthe best advice is to ensure are fueled by what is hap-has just conducted theshipments or sales whichthat all licensing deals are pening in the U.S., thelargest -ever in-depth, inde-are for at-home use. royalty -based - and contain assumption being that what pendent survey of the U.S. Among the findings ofagreed levels of guaranteed America does today, the resthome PC market, and has Odyssey's survey: distribution. RI

Television Business International October 1994 .76 Worldwide Television News has a whole host of new programmes; entertaining, factual and educational for both younger viewers and adult audiences.

EYE TV -A weekly 'infotainment' magazine programme exclusively for the 90's teenager, offering a unique global insight into the lifestyles. trends and issues that shape contemporary youth culture. EYE TV will become essential viewing for the 90's teenage generation. THE ADVENTURES OF DODO -A mixture of animation and live action designed to raise children's awareness of environmental issues. Dodo and his friends take part in a series of 65 five minute episodes, discovering through live action stories why it is important to take care of Planet Earth. ENTERTAINMENT NOW! - Available as a weekly or monthly half hour show that provides up-to-the-minute coverage from the world of entertainment. Designed to appeal to an international audience, Entertainment Now! is a mix of celebrity interviews, features on movies, the best new music, plus dance, fashion, theatre, arts and celebrity gossip. EARTHFILE - The sixth series of this award -winning environmental series for adult audiences. Available in thirteen half hour episodes. plus a special, fourteenth half hour on Desertification, which is produced in conjunction with Television Trust for the Environment. SEX AND THE CHURCH: A HOUSE DIVIDED - This one hour investigative report looks at how sex has divided the Catholic Church. Will the Catholic Church have to change its views as, around the world. its rigid opposition to birth control has put it in direct conflict with exploding populations in third world countries. ROVING REPORT - WTN's classic current affairs magazine, offering viewers an insight into the major international news stories, plus features of current interest. Newly updated for 1995.

For further inforniation contact: Tim Sparke, Programme Sales Executive Worldwide Television News The Interchange, Oval Road Camden Lock London NW1 7EP 0171 410 5200 Worldwide Television News or on stand 02:40 at MIPCOM THE FINEST FILMS FROM THE FINEST FILVEMAKERS

Kirk Douglas, Joanna Kerns, Nicollette Sheridan, Craig T. Nelsen Gregory Harrison, Joe Lando, Adrian Pasdar The Lies Robin Cook's The Devil's Bed Boys Tell Mortal Fear

Kellie Martin, Tori Spelling, Kate Jackson, John Shea, Shelley Long, Ian Ziering, Valerie Harper Dean Stockwell Francois -Eric Gendron Death of a Hard Evidence Welcome to Cheerleader Paradise

Stand H4.27 -rjueng- Telephone 92.99.87.72 Jreciouo Please Contact: ACI International Torn Danz, In Produrliun Deadly Whispers A ChristrEas Brian Harris Romance Aideen A. Leonard New Film Series Adrian Howells

International Division

Lee House, 109 Hammersmith Road

London W14 OQH United Kingdom

Phone 071.602.7020 Fax 071.371.3679

Corporate Offices

6100 Wilshire Boulevard

Los Angeles, California 90048

MOO Murky, featuring guest star: John Rhys-Davies Phone213.932.6100 Fax 213.932.6960 A Mind To Kill