TELEVISION etv BUSINESS INTERNATIONAL OCTOBEP 1394 Mipcom Issue EXPERIENCE OUR A_L-NEW MULTIWEDIA DISCOVERY C:LMINICATIONS VIDEO WALL ANC CD-ROM ARCADE. TL TH. TEXAS MODELS, INC. SPELLING PREMIERE NETWORK: HEA1AEN HELP US ROB N'S HOODS MADMAN OF THE PEOPLE BEVERLY HILLS, 90210 MELFOSE PLACE BUFKES LAW STEPHEN K NG S THE STAND THE VERNCN JOHNS STORY MOMEN-OUS EVENTS: RUSSIA IN THE 90'S AFI _IFETIME ACHIEVEMENT AWARDS PRECIOUS VICTIMS THE FORGET-INE-QT MURDERS GREEN DOLPHIN BEAT LOVE ON THE RUN JANE S HOUSE SIDNEY SHELDON'S A STRANGER IN THE MIRROR WINNETKA ROAD TERROR 3N TRACK 9 POPE JOHN PAUL II DAVID LYNCH S FOTEL ROOM BACK TO THE STREETS OF SAN FRANCISCO TV/IN PEAKS DYNASTY: THE REUNION LAND OF THE LOST THE KROFT LIBRARY DALLAS BARNAITY J3NES MONSTERS ALL MY CHILDREN ONE LIFE TO LIVE GENERAL HOSPITAL LITTLE HOUSE CN THE PRAIRIE THE LOLE BOAT HIGHWAY TO hEAVEN STREETS OF SAN FRANCISCO ABC PICTURES SELZNICK CLASSICS II%INI SI IrMN WORLDVISION A UNIT OF SPELLING EJTERTAINMENT INC. The World's Leading Distributor for Independent Teleuis on Producers New York. Los Angeles, Chicago, Man a, London. Paris, Tokyo, Sydney, Toronto, Rio de Ja-eirc. Munich, Rome StialfTLA STREET OverModernaSOUTHHighly group 600 successful of dayPACIFIC half-hour talented drama drama PICTURESyoungepisodesfor the series people `90s available. from LTDin working the GRUNDYbased tradition in on an the ofemergencyWORLDWIDE livesNEIGHBOURS. and clinic. loves and of powerfulStreetwiseCRIMINAL courtroom crime comes ,IttSTOT: drama. to life Produced in this by the26Christ."Chapman,"Phoenix," xaward 60 mins. -winning responsible and executive team for who producer"The made Brides Penny of dramaOneOverNFAKHROURN of 2000 series. the 23world's Everyone-minute most episodes. loves popular our andNEIGHBOURS! enduring KED 6792 3,1 24weIn responsex created 30 mins. anto theall newoverwhelming children's adventuresuccess of seriesMISSION: packed TOP with SECRET, action and drama. Uniting Nations Through Entertainment United States Urited Kingdom France Germany Ireland Italy Spain Portugal Denmark Belgium Australia New Zealand -;:.;4,ND A. WORLD LEADER IN GAME SHOWS Finland 77 hit game shows available from arounithe world includingSMALL TALK, MAN 0 MAN, Luxembourg POT OF GOLD,EVERYBODY'S EQUALind SALE OF THE CENTURY. The Netherlands Chile Singapore SEE US AT STAND #04.09 OR ON BOARD THE ADVENTUS At MIPCOM contact: Ian Bradley Drama Jim Henry International Dist. GRUNDY WORLDWIDE Andrew Brooke tight Entertainment /1.928_894- +4. i / r q) 1994 .3rurhty Wnridw deLitnitffl. Al: Right, Rese.med. Reputations. , The famous, :pit the infamous and the misunderstood. In a new and continuing series of 50- and 60 -minute programmes, Reputations reappraises thelives and influence of famous characters from recent history. The first four programmes profile Aristotle Onassis, Lavrentia Beria, Field Marshal Montgomery and General Eisenhower, and Albert Schweitzer. MIPCOM STAND 17.01/17.08. WORLDWIDE TELEVISION TBI TBI CONTENTS 34 NETWORKS DEPARTMENTS Bet The House Monitor Is gambling the killer app for interactive tv? Channel operators in America think so. It's easy to see why. RTVE Calls For Cash 14 Gambling rakes in $340 billion a year in the U.S. TBI profiles the coming wave of services that will bring Japanese Chase Asian Sales 15 the casino into the living room. New Bosses, Same Rai Story 15 Tv Crowds Rendez-vous 16 44 COMPANIES Cartoon Animates Market 20 Neighbours German States Put Brake On 22 Bucharest Gets A New Station 24 To The World Fininvest Aids Turkish Channel 24 No one has capitalized on the international demand for high volume production better than Reg Grundy. He's been Licenses Delayed In Taiwan 26 selling soaps and games for decades, and pioneered the production of versions in local markets. ABC Is Very Conflicted 26 Info Channel Faces Cuts 28 50 SOUTH AFRICA Israeli Board Backs Fund 28 SVC Firms Up Re -launch Plans 30 Black And White, In Color EDITOR'S NOTE Don't Laugh Now 10 Dramatic changes in South African society have brought demands for change in the tv sector. A new chief executive at the South African Broadcasting Corp. inherited a PERSPECTIVE divided organization and a government inquiry into how the industry should be structured. TV Is Not A Desk Job 12 COMMENT 60 ADVERTISING Political Attitudes And Profits 32 ADVERTISING Who's Ever Got The Gold The Value Of Ratings 17U Barter and sponsorship are ways advertisers - who pay television's bills in the first DATA place - can gain control over programming. As subscription -driven channels pull the business away from their influence, advertisers are stepping up their involvement in What The Consumer Wants 172 bartered and sponsored programs. 60 As Easy As ASP HARD TECH 66 This Ad Brought To You By... CD -Rom Growth Off Line 176 Television Business International October 1994 5 CONTENTS 73 FOCUS: SPORT The Games Networks Play Sports rights are a holy grail for every broadcaster. Nothing can boost audi- ence figures - and network image - like exclusive coverage of theOlympics or the World Cup. Sport's cache creates a strange market. Prices can soar out of hand for top product. It's easy to know what the big events are. But what works beyond the top tier competitions? And how do cable and satellite sports services fit in? 73 World Of Sport And Money 80 Host To Nations 84 Thinking In Twos 88 TBI PROGRAMMING SURVEY Eastern Approaches New channels are signing on in the former Iron Curtain countries almost one a month. They allneed programming and are quick- ly becoming customers for the world's distributors. In our exclusive survey, we find out how muchthey're spending, what they're buying and whether they're co -producing. 95 MARKET INTELLIGENCE TBI's Guide To Mipcom Our exclusive guide to Mipcom features everything market attendees need to make their stay in Cannes profitable, includ- ing key market news, product listings, a contact directory and the TIM global guide to program pricing. 96 TBI Global Program Price Guide 98 Market News and Mipcom Briefs 126 Contact Directory 132 Mipcom Product Listings 152 COMPANIES 158 CO -PRODUCTION 166 COMMENTARY Robo-Launch Baltic States Public Defense Rysher Entertainment has set records in Thomas Dodd has spent six months trav- ZDF executive Stephan Ktirten still three year's time. A U.S. syndicator with elling around the Baltics in search of co- believes in his network's public service one off -network show when it started, production deals. He outlines a recipe mission. But to achieve it, he says, the it's moved into first -run production, for putting projects together in places broadcaster needs room to maneuver. international distribution and feature with limited experience and less money. filmmaking. Television Business International October 1994 6 From the team which grew up with children's television, comes a catalogue designed to capture the imaginations of kids world-wide. From animation, to pre-school, educational and children's drama programming, HIT is it for kids. MIPCOM Stand No. 02:19 COMinGATTRaCTiON TM NICK JR® t4I ckTooNS Preschool Programs AAAHH!!! REAL MONSTERS"" ALLEGRA'S WINDOW'" Under the dump in the Monster Meet Allegra. a little girl puppet. Academy. Ickis. Krumm and Her friends at home and in day- Oblina learn how to scare care help her face the challenges humans. Frightfully funny! of being three with imagination! GULLAH GULLAH ISLAND"' GAME SHOWS Natalie and Ron Daise and their LEGENDS OF kids welcome audiences into their THE HIDDEN TEMPLE"' island home to share songs. solve Welcome to Olmec's Temple. problems and enjoy being together. where kids go on a quest for legendary artifacts! LIVE ACTION GLOBAL GUTS'" MY BROTHER & ME"" Kids from around the world Here's an entertaining look at life compete in larger -than -life through the eyes of Dee Dee and athletic events in an exciting Alfie, two mischievous brothers Olympic atmosphere. in suburban North Carolina. The action never stops! CONTACT NICKELODEON INTERNATIONAL PROGRAM SALES.PHONE:1.212-258-7940 FAX: 1-212-258-7938 MIPCOM BOOTH 09.13. ©Nickelodeon 1994. All rights reserved. NICKELODEON. NICK JR. and the Nickelodeon titles. logos and characters are trademarks of NICKELODEON. a programming service of ViacomInternational Inc. EDITOR'S NOTE TELEVISIONM BUSINESS TBIINTERNATIONAL Don't Laugh Now Publisher Paul Nicholson EditorRichZahradnik Satire is meant as a warning, a literary fence marking off bad ideas, bad Deputy Editor Tim Westcott plans, bad business. The satirist describes a situation in such extreme Associate Editor Sarah Walker terms as to make the rest of us laugh and generally avoid the behavior described. Sometimes the satirist has to attack what's already gone on, but Contributing Editors often as not, can extrapolate the way things are at present in the hope of Barry Flynn, Toby Syfret, warning people off of a terrible future. This approach has worked for cen- Jean -Luc Renaud, Chris Dziadul, Barbara Bliss Osbom (U.S,) turies. Until the tv industry came along, that is. With the tv industry, if you write a bit of satire, you might as well put it in the form of a business plan, Editorial Assistant\larie Beardmore because someone is going to think it a perfectly reasonable idea and go off Director of SalesSally -Anne Wilse and do it. "We are in great haste to conduct a magnetic telegraph from Maine to Publishing Sales Co-ordinator Caroline Haybyme Texas; but Maine and Texas, it may be, have nothing important to commu- nicate," Henry David Thoreau wrote in the last century. "We are eager to European Sales Manager tunnel under the Atlantic and bring the old world some weeks nearer to the Helen Stredder new; but perchance the first news that will leak through into the broad flap- Sales Representative ping American ear will be that Princess Adelaide has the whooping cough." David Field ( Australasia) Would it shock Thoreau to hear we're going to have 500 channels to carry Art Editor/Business Publications Princess Adelaide's cough, all in crystalline, digital sound? Robert Altman's Matthew Humberstone film The Player - satire and parody throughout - contains a hilarious scene DesignerMarie Calvert in which a studio executive proposes getting rid of the scriptwriters.