MEDIALOGIC MONTHLY REVIEW Mar 2018
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # o Market Share%| By Genre 3
4 o Time Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 o Top 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 o Channel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 o Top programs C&S | Total Ind 21 o Top 10 Talk Shows 23 o Top Infotainment Shows 24 o Top Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
1% Local Ent C&S IND Local Ent 1% TOTAL IND 2% 1% News 2% 0% News 2% 2% 3% 2% 0% Sports Sports 3% Kids 4% Kids 4% Foreign Ent Foreign Ent 9% Movie 10% 42% Movie 45% Music Music 11% Regional 11% Regional Religious Religious 22% 23% Documentry Documentry Cooking/Food Cooking/Food Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
Local Ent News Sports Kids Foreign Ent Local Ent News Sports Kids Foreign Ent 60 60 50 50 40 40 30 30
Market Share% Market 20 20 Market Share% Market 10 10 0 0 1-Mar 2-Mar 3-Mar 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar 9-Mar 1-Mar 2-Mar 3-Mar 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar
Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION
Total Males FemalesTime Slot wise Viewership 50 45 40 35 30 25 20 15
AverageRatings% 10 5 0
Gender wise Split of Viewership 45 41.54 40.77 Total Males Females 38.92 38.79 40 36.41 36.89 35 27.47 30 25.62 26.87 26.29 22.72 23.39 25 20.7 21.25 18.95 18.77 20 17.58 16.28 15
Average Ratings%Average 10 5 0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
4% 6% M/F 05-14 14% 20% SEC A 28% 16% M/F 15-25 SEC B
SEC C M/F 26-45 35% 27% SEC D M/F 46-59 28% 22% SEC E M/F 60+
5 *TGSR/Profile is based on total usage ( 24 Hours AVG ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by PTV Home whereas HUM TV lead on C&S followed by GEO ENT.
Total Ind C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ATV 1.55 1 HUM TV 0.88
2 PTV HOME 1.21 2 GEO ENTERTAINMENT 0.78
3 PTV SPORTS 0.65 3 ARY DIGITAL 0.72
4 HUM TV 0.63 4 DISNEY CHANNEL 0.66
5 GEO ENTERTAINMENT 0.56 5 GEO SUPER 0.51
6 ARY DIGITAL 0.52 6 GEO NEWS 0.48
7 DISNEY CHANNEL 0.47 7 PTV SPORTS 0.44
8 GEO SUPER 0.36 8 TEN SPORTS 0.43
9 GEO NEWS 0.35 9 FILMAZIA 0.41
10 TEN SPORTS 0.31 10 CARTOON NETWORK 0.38
11 FILMAZIA 0.3 11 GEO KAHANI 0.35
12 CARTOON NETWORK 0.27 12 EXPRESS ENTERTAINMENT 0.31
13 GEO KAHANI 0.25 13 A PLUS 0.31
14 EXPRESS ENTERTAINMENT 0.23 14 ARY NEWS 0.31
15 A PLUS 0.23 15 EXPRESS NEWS 0.31 Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN
HUM TV lead the overall top 15 channels charts on both Total Ind and C&S Ind
Total Ind C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 0.82 1 HUM TV 0.88
2 GEO ENTERTAINMENT 0.73 2 GEO ENTERTAINMENT 0.78
3 ARY DIGITAL 0.69 3 ARY DIGITAL 0.74
4 DISNEY CHANNEL 0.65 4 DISNEY CHANNEL 0.70
5 PTV SPORTS 0.50 5 GEO SUPER 0.50
6 GEO SUPER 0.47 6 GEO NEWS 0.48
7 GEO NEWS 0.45 7 FILMAZIA 0.45
8 ATV 0.43 8 PTV SPORTS 0.44
9 FILMAZIA 0.42 9 TEN SPORTS 0.43
10 TEN SPORTS 0.40 10 GEO KAHANI 0.43
11 GEO KAHANI 0.40 11 CARTOON NETWORK 0.38
12 PTV HOME 0.39 12 A PLUS 0.34
13 CARTOON NETWORK 0.35 13 ARY NEWS 0.30
14 A PLUS 0.31 14 URDU 1 0.30
15 ARY NEWS 0.28 15 EXPRESS ENTERTAINMENT 0.30 Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ATV 1.55 HUM TV 0.82 GEO ENT 1.01 DISNEY 1.81 ATV 0.78 GEO KAHANI 1.57
2 PTV HOME 1.21 GEO ENT 0.73 HUM TV 0.91 HUM TV 0.97 HUM TV 0.75 PTV HOME 1.20
3 PTV SPORTS 0.65 ARY DIGITAL 0.69 ARY DIGITAL 0.76 GEO NEWS 0.71 GEO ENT 0.66 ARY DIGITAL 0.76
4 HUM TV 0.63 DISNEY 0.65 GEO SUPER 0.70 ARY DIGITAL 0.69 ARY DIGITAL 0.61 FILMAZIA 0.66
5 GEO ENT 0.56 PTV SPORTS 0.50 PTV SPORTS 0.49 GEO ENT 0.54 DISNEY 0.58 GEO SUPER 0.59
6 ARY DIGITAL 0.52 GEO SUPER 0.47 TEN SPORTS 0.48 TEN SPORTS 0.43 PTV SPORTS 0.54 GEO NEWS 0.57
7 DISNEY 0.47 GEO NEWS 0.45 CARTOON NWK 0.45 PTV SPORTS 0.40 FILMAZIA 0.50 ATV 0.55
8 GEO SUPER 0.36 ATV 0.43 GEO NEWS 0.40 A PLUS 0.38 GEO KAHANI 0.43 PTV SPORTS 0.55
9 GEO NEWS 0.35 FILMAZIA 0.42 EXPRESS ENT 0.40 FILMAZIA 0.37 PTV HOME 0.43 GEO ENT 0.49
10 TEN SPORTS 0.31 TEN SPORTS 0.40 EXPRESS NEWS 0.35 DAWN NEWS 0.36 URDU 1 0.34 A PLUS 0.47
11 FILMAZIA 0.30 GEO KAHANI 0.40 TV ONE 0.34 DUNYA NEWS 0.35 GEO SUPER 0.32 URDU 1 0.45
12 CARTOON NWK 0.27 PTV HOME 0.39 ARY NEWS 0.31 TV ONE 0.34 GEO NEWS 0.32 TEN SPORTS 0.44
13 GEO KAHANI 0.25 CARTOON NWK 0.35 A PLUS 0.30 GEO SUPER 0.34 TEN SPORTS 0.32 HUM TV 0.41
14 EXPRESS EN 0.23 A PLUS 0.31 FILMAZIA 0.27 8XM 0.33 CARTOON NWK 0.31 CARTOON NWK 0.39
15 A PLUS 0.23 ARY NEWS 0.28 URDU 1 0.24 ATV 0.28 ARY NEWS 0.28 FILM WORLD 0.37 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 HUM TV 0.88 HUM TV 0.88 GEO ENT 1.03 DISNEY 1.89 HUM TV 0.84 GEO KAHANI 1.81
2 GEO ENT 0.78 GEO ENT 0.78 HUM TV 0.93 HUM TV 1.01 GEO ENT 0.74 ARY DIGITAL 0.87
3 ARY DIGITAL 0.72 ARY DIGITAL 0.74 ARY DIGITAL 0.78 GEO NEWS 0.74 ARY DIGITAL 0.68 FILMAZIA 0.76
4 DISNEY 0.66 DISNEY 0.70 GEO SUPER 0.71 ARY DIGITAL 0.72 DISNEY 0.65 GEO SUPER 0.68
5 GEO SUPER 0.51 GEO SUPER 0.50 PTV SPORTS 0.50 GEO ENT 0.57 FILMAZIA 0.56 GEO NEWS 0.66
6 GEO NEWS 0.48 GEO NEWS 0.48 TEN SPORTS 0.49 TEN SPORTS 0.45 GEO KAHANI 0.49 GEO ENT 0.56
7 PTV SPORTS 0.44 FILMAZIA 0.45 CARTOON NWK 0.46 A PLUS 0.40 PTV SPORTS 0.46 A PLUS 0.55
8 TEN SPORTS 0.43 PTV SPORTS 0.44 GEO NEWS 0.41 FILMAZIA 0.39 URDU 1 0.38 URDU 1 0.51
9 FILMAZIA 0.41 TEN SPORTS 0.43 EXPRESS ENT 0.41 DAWN NEWS 0.37 GEO SUPER 0.36 TEN SPORTS 0.51
10 CARTOON NWK 0.38 GEO KAHANI 0.43 EXPRESS NEWS 0.36 DUNYA NEWS 0.36 GEO NEWS 0.35 HUM TV 0.48
11 GEO KAHANI 0.35 CARTOON NWK 0.38 TV ONE 0.34 GEO SUPER 0.35 TEN SPORTS 0.35 CARTOON NWK 0.45
12 EXPRESS ENT 0.31 A PLUS 0.34 ARY NEWS 0.32 TV ONE 0.35 CARTOON NWK 0.35 FILM WORLD 0.43
13 A PLUS 0.31 ARY NEWS 0.30 A PLUS 0.31 8XM 0.34 ARY NEWS 0.32 EXPRESS ENT 0.42
14 ARY NEWS 0.31 URDU 1 0.30 FILMAZIA 0.27 PTV SPORTS 0.34 A PLUS 0.28 TV ONE 0.41
15 EXPRESS NEWS 0.31 EXPRESS ENT 0.30 URDU 1 0.25 EXPRESS ENT 0.27 EXPRESS NEWS 0.25 PTV SPORTS 0.40 ENTERTAINMENT CHANNELS – 24 HOURS
HUM TV is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 0.82 1 HUM TV 0.88
2 GEO ENTERTAINMENT 0.73 2 GEO ENTERTAINMENT 0.78
3 ARY DIGITAL 0.69 3 ARY DIGITAL 0.74
4 ATV 0.43 4 FILMAZIA 0.45
5 FILMAZIA 0.42 5 GEO KAHANI 0.43
6 GEO KAHANI 0.40 6 A PLUS 0.34
7 PTV HOME 0.39 7 URDU 1 0.30
8 A PLUS 0.31 8 EXPRESS ENTERTAINMENT 0.30
9 URDU 1 0.28 9 TV ONE 0.28
10 EXPRESS ENTERTAINMENT 0.28 10 PLAY ENTERTAINMENT 0.17
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind
Total Ind C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 HUM TV 2.76 1 HUM TV 2.96
2 GEO ENTERTAINMENT 2.33 2 GEO ENTERTAINMENT 2.50
3 ARY DIGITAL 1.62 3 ARY DIGITAL 1.74
4 FILMAZIA 1.18 4 FILMAZIA 1.27
5 ATV 1.12 5 GEO KAHANI 1.18
6 GEO KAHANI 1.10 6 A PLUS 0.93
7 PTV HOME 0.99 7 URDU 1 0.83
8 A PLUS 0.86 8 EXPRESS ENTERTAINMENT 0.68
9 URDU 1 0.77 9 TV ONE 0.54
10 EXPRESS ENTERTAINMENT 0.64 10 PLAY ENTERTAINMENT 0.34
11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
Total Ind C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.451 1 GEO NEWS 0.483
2 ARY NEWS 0.280 2 ARY NEWS 0.301
3 EXPRESS NEWS 0.271 3 EXPRESS NEWS 0.291
4 DUNYA NEWS 0.222 4 DUNYA NEWS 0.238
5 SAMAA 0.170 5 SAMAA 0.183
6 DAWN NEWS 0.141 6 DAWN NEWS 0.151
7 AAJ NEWS 0.130 7 AAJ NEWS 0.140
8 NINETY 2 NEWS 0.120 8 NINETY 2 NEWS 0.129
9 NEWS ONE 0.116 9 NEWS ONE 0.124
10 24 NEWS 0.108 10 24 NEWS 0.116
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by EXPRESS News.
Total Ind C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.767 1 GEO NEWS 0.822
2 EXPRESS NEWS 0.543 2 EXPRESS NEWS 0.583
3 ARY NEWS 0.507 3 ARY NEWS 0.543
4 DUNYA NEWS 0.485 4 DUNYA NEWS 0.520
5 SAMAA 0.348 5 SAMAA 0.373
6 NINETY 2 NEWS 0.253 6 NINETY 2 NEWS 0.271
7 AAJ NEWS 0.250 7 AAJ NEWS 0.268
8 DAWN NEWS 0.246 8 DAWN NEWS 0.264
9 NEWS ONE 0.221 9 NEWS ONE 0.237
10 24 NEWS 0.170 10 24 NEWS 0.182
13 MUSIC CHANNELS
Rank Channel Name TRPs Relative Share%
1 8XM 240 60%
4 JALWA 145 37% 8XM* Captures the 1st position as 2 ARY MUSIK 6 2% the most watched music channel with 60% share in music Genre 3 OXYGENE 5 1%
5 VIBE TV 0 0%
Total 314 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind
Mar-18
Rank Channel Name TRPs Relative Shr%
1 PTV SPORTS 971 49%
2 GEO SUPER 541 27%
3 TEN SPORTS 460 23%
Grand Total 1973 100%
C&S Ind
Mar-18
Rank Channel Name TRPs Relative Shr%
1 GEO SUPER 756 37%
2 PTV SPORTS 654 32%
3 TEN SPORTS 641 31%
Grand Total 2051 100%
PTV SPORTS is leading on Total Ind and GEO SUPER is leading C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
Mar-18
Rank Channel Name TRPs Relative Shr%
1 PTV SPORTS 737 36%
2 GEO SUPER 695 34%
3 TEN SPORTS 601 30%
Grand Total 2032 100%
C&S Ind
Mar-18
Rank Channel Name TRPs Relative Shr%
1 GEO SUPER 745 36%
2 PTV SPORTS 659 32%
3 TEN SPORTS 644 31%
Grand Total 2048 100% PTV SPORTS is leading on Total Ind and GEO SUPER is leading C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Mar-18 Mar-18
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.148 1 FILM WORLD 0.262
2 FILMAX 0.053 2 FILMAX 0.122
3 HBO 0.050 3 HBO 0.114
4 SILVER SCREEN 0.034 4 SILVER SCREEN 0.104
5 WB 0.029 5 WB 0.068
6 RAAVI TV 0.016 6 RAAVI TV 0.050
7 AXN 0.016 7 AXN 0.029
8 STAR MOVIES 0.006 8 STAR MOVIES 0.013
9 STAR LITE TV 0.003 9 STAR LITE TV 0.001
17 FOOD CHANNELS
C&S Ind
Mar-18
Rank Channel Name TRPs Relative Share%
1 MASALA TV 66 100%
.. Grand Total 66 100%
18 KIDS
Disney Channel Holds 57% Of Kids Channels Viewership
Rank Channel TRPs Relative Share%
1 DISNEY CHANNEL 1035 57%
2 CARTOON NETWORK 559 31%
3 NICKELODEON 93 5%
4 POGO 90 5%
5 CINEMACHI KIDS 30 2%
…. Grand Total 1807 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 APNA CHANNEL 0.14 APNA CHANNEL 0.14 APNA CHANNEL 0.15 AVT KHYBER 0.40 PTV BOLAN 0.10
2 KTN 0.03 KAY2 0.02 KTN 0.08 PTV NATIONAL 0.28 ARUJ TV 0.03
3 AVT KHYBER 0.03 ROHI TV 0.01 SINDH TV 0.04 AVT KHYBER NEWS 0.19 PASHTO 1 0.03
4 PTV NATIONAL 0.02 PTV BOLAN 0.01 KTN NEWS 0.03 PASHTO 1 0.17 KAY2 0.03
5 SINDH TV 0.02 PUNJAB TV 0.01 AWAZ 0.02 MASHRAQ TV 0.10 AVT KHYBER NEWS 0.02
6 ARUJ TV 0.02 ARUJ TV 0.01 DHARTI TV 0.01 ARUJ TV 0.10 AVT KHYBER 0.01
7 PASHTO 1 0.01 AVT KHYBER 0.01 KASHISH 0.01 APNA CHANNEL 0.09 KTN 0.01
8 AVT KHYBER NEWS 0.01 PASHTO 1 0.01 ARUJ TV 0.01 KAY2 0.03 WASEB 0.01
9 KAY2 0.01 PTV NATIONAL 0.01 MEHRAN TV 0.01 PUNJAB TV 0.01 VSH NEWS 0.01
10 KTN NEWS 0.01 KTN 0.00 KAY2 0.00 SINDH TV 0.00 AWAZ 0.01
11 PTV BOLAN 0.01 DHARTI TV 0.00 SINDH TV NEWS 0.00 MEHRAN TV 0.00 MASHRAQ TV 0.01
12 MASHRAQ TV 0.01 AVT KHYBER NEWS 0.00 AVT KHYBER 0.00 DHARTI TV 0.00 KASHISH 0.00
13 ROHI TV 0.01 SINDH TV 0.00 PTV BOLAN 0.00 KTN 0.00 PUNJAB TV 0.00
14 DHARTI TV 0.01 WASEB 0.00 PUNJAB TV 0.00 PTV BOLAN 0.00 SINDH TV NEWS 0.00
15 PUNJAB TV 0.01 VSH NEWS 0.00 MASHRAQ TV 0.00 AWAZ 0.00 SINDH TV 0.00
16 AWAZ 0.01 KASHISH 0.00 VSH NEWS 0.00 KASHISH 0.00 KTN NEWS 0.00
17 KASHISH 0.01 MASHRAQ TV 0.00 PASHTO 1 0.00 VSH NEWS 0.00 APNA CHANNEL 0.00
18 MEHRAN TV 0.00 SINDH TV NEWS 0.00 PTV NATIONAL 0.00 ROHI TV 0.00 DHARTI TV 0.00
19 SINDH TV NEWS 0.00 KTN NEWS 0.00 AVT KHYBER NEWS 0.00 WASEB 0.00 PTV NATIONAL 0.00
20 VSH NEWS 0.00 AWAZ 0.00 WASEB 0.00 SINDH TV NEWS 0.00 MEHRAN TV 0.00
21 WASEB 0.00 MEHRAN TV 0.00 ROHI TV 0.00 KTN NEWS 0.00 ROHI TV 0.00
20 TOP PROGRAMS | OVERALL
Geo Ent’ Khani hits 8.39 ratings 19th Mar 2018
Top Programs | Total Individuals
Mar-18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 19-Mar-18 GEO ENTERTAINMENT Khani 8.39 3864 16
2 10-Mar-18 HUM TV Khamoshi 6.71 3089 14
3 15-Mar-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 6.55 3017 13
4 23-Mar-18 GEO ENTERTAINMENT Ek Thi Raniya 6.16 2837 12
5 30-Mar-18 HUM TV Maa Sadkay 5.70 2625 15
6 19-Mar-18 HUM TV Mahay-e-Tamam 5.06 2332 9
7 18-Mar-18 HUM TV Ishq Tamasha 4.86 2239 10
8 14-Mar-18 HUM TV Dar Si Jati Hai Silah 4.80 2213 10
9 14-Mar-18 ARY DIGITAL Aisi Hai Tanhai 4.66 2144 10
10 06-Mar-18 GEO ENTERTAINMENT silsilay 4.61 2125 9
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
Geo Ent’ Khani Hits 9.00 Ratings on 19th Mar 2018
Top Programs | CNS Individuals
Mar-18
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 19-Mar-18 GEO ENTERTAINMENT Khani 9.00 3864 17
2 10-Mar-18 HUM TV Khamoshi 7.19 3089 15
3 15-Mar-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 7.03 3017 14
4 23-Mar-18 GEO ENTERTAINMENT Ek Thi Raniya 6.61 2837 13
5 30-Mar-18 HUM TV Maa Sadkay 6.11 2625 16
6 19-Mar-18 HUM TV Mahay-e-Tamam 5.43 2332 10
7 18-Mar-18 HUM TV Ishq Tamasha 5.21 2239 11
8 14-Mar-18 HUM TV Dar Si Jati Hai Silah 5.15 2213 11
9 14-Mar-18 ARY DIGITAL Aisi Hai Tanhai 4.99 2144 10
10 06-Mar-18 GEO ENTERTAINMENT silsilay 4.95 2125 10
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
Mar-18
Rank Date Channel Program Title Host Rtg% [Net] Rtg(000) [Net] Share [TTV]
1 12-Mar-18 ARY NEWS The Reporters Sami Ibraheem 1.745 749 4.6
2 04-Mar-18 GEO NEWS Lekin Rabia Anum 1.540 662 4.1
3 26-Mar-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.194 513 3.1
4 06-Mar-18 GEO NEWS Capital Talk Hamid Mir 1.124 483 2.5
5 05-Mar-18 ARY NEWS Off The Record Kashif Abbassi 1.108 476 2.4
6 11-Mar-18 DUNYA NEWS Think Tank Ayesha Naz 0.994 427 2.4
7 07-Mar-18 GEO NEWS Report Card Ayesha Bakhsh 0.993 426 2.6
8 08-Mar-18 DUNYA NEWS On The Front With Kamran Shahid Kay Saath Kamran Shahid 0.922 396 2.2
9 04-Mar-18 GEO NEWS Naya Pakistan Talat Hussain 0.879 378 2.1
10 29-Mar-18 EXPRESS NEWS Kal Tak Javed Chaudary 0.863 371 2.7
ARY NEWS’ The Reporters” is on Top amongst talk shows during Mar 2018.
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
Express News’ Khabardar is on top followed Mazaq Raat
Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV]
29-Mar-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.88 808 6.8
05-Mar-18 DUNYA NEWS Mazaaq Raat 1.41 604 4.8 22-Mar-18 DUNYA NEWS Hasb-e-Haal 1.11 478 3.6 25-Mar-18 GEO NEWS Khabar Naak 0.92 394 2.0
26-Mar-18 EXPRESS NEWS Siyasi Theatre 0.90 386 3.7
07-Mar-18 24 NEWS Kyun Key Jamhuryat Hai 0.46 198 3.0
24-Mar-18 NEO TV Sawa Teen 0.23 98 0.8
1.88 1.41 2.00 1.11 0.92 0.90 0.46 1.00 0.23
RATINGS% 0.00 Khabardar Mazaaq Raat Hasb-e-Haal Khabar Naak Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar EXPRESS DUNYA NEWS DUNYA NEWS GEO NEWS EXPRESS 24 NEWS NEO TV NEWS NEWS 29-Mar-18 05-Mar-18 22-Mar-18 25-Mar-18 26-Mar-18 07-Mar-18 24-Mar-18
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15-45 All followed by GEO ENT’s “Geo Subha Pakistan”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.60 215 7.4
2 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 1.43 192 6.6
3 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.18 158 5.5
4 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.11 148 5.2
5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.71 95 3.4
6 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.69 93 3.2
7 Mon-Fri ATV Mehekti Morning Sundas Khan 0.57 77 2.7
8 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.42 56 2.0
9 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.42 56 1.9
10 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.33 45 1.6
11 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.29 39 1.4
13 Mon-Fri DAWN NEWS Best Of Chai Toast Host Anoushey Ashraf 0.28 38 1.3
14 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.17 23 0.8
12 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.17 22 0.8
15 Mon-Fri PTV NEWS Subha-e-Nau Nusrat Haris 0.09 12 0.4
16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.1
17 Mon-Fri ZAIQA Sunrise From Istanbul Maria Wasti 0.03 4 0.1
18 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 1 0.0
19 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 0 0.0 Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15-45 All followed by GEO ENT’s “Geo Subha Pakistan”
Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.719 215 7.8 2 Mon-Fri GEO ENTERTAINMENT Geo Subha Pakistan Shaista Lodhi 1.533 192 7.0 3 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.268 158 5.8 4 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.188 148 5.5 5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.764 95 3.6 6 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.745 93 3.4
7 Mon-Fri EXPRESS ENTERTAINMENT Satrungi Javeria Saud 0.450 56 2.0
8 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.358 45 1.7 9 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.312 39 1.4 10 Mon-Fri DAWN NEWS Best Of Chai Toast Aur Host Anoushey Ashraf 0.302 38 1.4 11 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.186 23 0.8 13 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.180 22 0.8 14 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.108 13 0.5 12 Mon-Fri ATV Mehekti Morning Sundas Khan 0.078 10 0.4 15 Mon-Fri PTV NEWS Subha-e-Nau Nusrat Haris 0.038 5 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.032 4 0.1 17 Mon-Fri ZAIQA Sunrise From Istanbul Maria Wasti 0.029 4 0.1 18 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.010 1 0.0 19 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.003 0 0.0
Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
2% 2% 1% 0% Genre-wise Airtime Share% 3%
News Entertainment Regional 5%
Music Sports Kids 14% 41%
Movie Food Islamic
32% 200 176 180 160 139 140 120 100 80 61 60
CAT | Thousands Minutes CAT 40 21 13 20 10 9 2 0 - News Entertainment Regional Music Sports Kids Movie Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
5% 3% Beverages Personal Products Relative Share 6% Detergents & Soaps Confectionery 8% 21%
8% Construction Food 17% 8% Cullinary Cellular Communication
11% 13% Homecare Products Home Appliances & Electronics
80 224 250 70 172 Airtime (Mins) (000) Spot's Freq (000) 200 60 144 50 125 150 40 85 73 72 100 30 57 46 20 25 50 10 72 60 45 39 28 27 26 21 17 - 10 -
“Beverages” Leading CAT Share Followed By “Personal Products”. 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
Relative Share 3%3% 4% UNILEVER PEPSI COLA 4% 4% PROCTER & GAMBLE NESTLE 9% 41% RECKITT BENCKISER KRAFT FOODS 9% Coca-Cola CONTINENTAL BISCUIT 9% 14% COLGATE PALMOLIVE TELENOR
100 300 247 90 Airtime (Mins) (000) Spot's Freq (000) 80 250 70 200 60 50 150 98 40 69 30 55 66 100 33 39 20 21 24 20 50 10 94 31 22 21 20 9 9 9 7 7 - -
For The Month Of Mar 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
8% Relative Share 8% 17% Surf Excel Pepsi 8% 12% Dew Walls 9% Always Seven Up 11% 9% Harpic Power Plus Coca Cola 9% 9% Ariel Walls (Cornetto)
Airtime (Mins) (000) Spot's Freq (000) 32 33 14 35 12 24 23 30 10 21 25 17 17 8 14 20 12 6 15 8 4 10 2 13 9 9 7 7 7 6 6 6 6 5 - - Surf Excel Pepsi Dew Walls Always Seven Up Harpic Coca Cola Ariel Walls Power Plus (Cornetto)
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share% NEWS ONE ABB TAKK NEWS 8% 7% EXPRESS NEWS AAJ NEWS 7% DAWN NEWS GEO NEWS 43% 6% DUNYA NEWS NEO 5%
SAMAA ROYAL TV 5% 5% 4% 5% OTHERS 5%
CAT Minutes In Thousands
16 13 14 13 12 12 10 10 10 9 9 9 8 8 8 6 4 2 0 NEWS ONE ABB TAKK EXPRESS AAJ NEWS DAWN NEWS GEO NEWS DUNYA NEWS NEO SAMAA ROYAL TV NEWS NEWS
Amongst News Channels “News One” is Airing The Highest CAT……… 31 ENT CHANNELS | CAT COMPARISON
Relative Share GEO KAHANI PLAY ENT 9% 8% 30% EXPRESS ENT AAJ ENT 8% 7% ATV ARY ZINDAGI 6% 7% 6% 7% GEO ENT URDU 1 6% 6% A PLUS HUM TV
OTHERS
CAT Minutes In Thousands
12 11 11 10 10 9 9 9 8 8
GEO KAHANI PLAY ENT EXPRESS ENT AAJ ENT ATV ARY ZINDAGI GEO ENT URDU 1 A PLUS HUM TV
Amongst ENT Channels “Geo Kahani” is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
13%
18% 49% FILM WORLD HBO
SILVER SCREEN 20% FILMAX
5,000 4,000 4,390 3,000 2,000 1,813 1,604 1,000 1,115 0 FILM WORLD HBO SILVER SCREEN FILMAX
Amongst Movie Channels Film World is Airing The Highest CAT 33 REGIONAL CHANNELS | CAT COMPARISON
Relative Share APNA CHANNEL RAAVI 20% 16% VSH 4% 9% WASEB 5% SINDH TV 9% 6% AWAZ 6% 9% KTN 8% 8% MEHRAN TV AVT KHYBER DHARTI TV OTHERS
CAT (Minutes) 10,000 9,476 8,000 5,745 5,363 5,323 6,000 4,922 4,570 3,570 3,511 4,000 3,256 2,699 2,000 0 APNA RAAVI VSH WASEB SINDH TV AWAZ KTN MEHRAN AVT DHARTI TV CHANNEL TV KHYBER
Amongst Regional Channels "Apna Channel” is Airing The Highest CAT 34 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5,000 10,000 15,000 0 2,000 4,000 6,000
8XM 10,163 TEN SPORTS 5,644
JALWA 10,011 GEO SUPER 4,049
THE MUSIK 754 PTV SPORTS 3,012
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1,000 1,500 2,000 2,500 0 2,000 4,000 6,000
NICKELODEON 5,368
CARTOON MASALA 1,983 2,871 NETWORK CINEMACHI KIDS 1,736
35 Thank You------