MEDIALOGIC MONTHLY REVIEW Mar 2018 The Only Overnight TAM data providing Company in Pakistan. CONTENTS …….. Ratings Slide # o Market Share%| By Genre 3 4 o Time Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 o Top 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 o Channel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 o Top programs C&S | Total Ind 21 o Top 10 Talk Shows 23 o Top Infotainment Shows 24 o Top Morning Shows 25 Data Source: 2 MARKET SHARE% | BY GENRE 1% Local Ent C&S IND Local Ent 1% TOTAL IND 2% 1% News 2% 0% News 2% 2% 3% 2% 0% Sports Sports 3% Kids 4% Kids 4% Foreign Ent Foreign Ent 9% Movie 10% 42% Movie 45% Music Music 11% Regional 11% Regional Religious Religious 22% 23% Documentry Documentry Cooking/Food Cooking/Food Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre Local Ent News Sports Kids Foreign Ent Local Ent News Sports Kids Foreign Ent 60 60 50 50 40 40 30 30 Market Share% Market 20 20 Market Share% Market 10 10 0 0 1-Mar 2-Mar 3-Mar 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar 9-Mar 1-Mar 2-Mar 3-Mar 4-Mar 5-Mar 6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share. TIME BANDS UTILIZATION Total Males FemalesTime Slot wise Viewership 50 45 40 35 30 25 20 15 Average Ratings% 10 5 0 Gender wise Split of Viewership 45 41.54 40.77 Total Males Females 38.92 38.79 40 36.41 36.89 35 27.47 30 25.62 26.87 26.29 22.72 23.39 25 20.7 21.25 18.95 18.77 20 17.58 16.28 15 Average Ratings%Average 10 5 0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4 TARGET GROUP SHARE RATINGS BY Age Group BY SEC 4% 6% M/F 05-14 14% 20% SEC A 28% 16% M/F 15-25 SEC B SEC C M/F 26-45 35% 27% SEC D M/F 46-59 28% 22% SEC E M/F 60+ 5 *TGSR/Profile is based on total usage ( 24 Hours AVG ratings of based on TTV) TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL ATV lead the overall top 15 channels charts on Total Ind followed by PTV Home whereas HUM TV lead on C&S followed by GEO ENT. Total Ind C&S Ind Mar-18 Mar-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 ATV 1.55 1 HUM TV 0.88 2 PTV HOME 1.21 2 GEO ENTERTAINMENT 0.78 3 PTV SPORTS 0.65 3 ARY DIGITAL 0.72 4 HUM TV 0.63 4 DISNEY CHANNEL 0.66 5 GEO ENTERTAINMENT 0.56 5 GEO SUPER 0.51 6 ARY DIGITAL 0.52 6 GEO NEWS 0.48 7 DISNEY CHANNEL 0.47 7 PTV SPORTS 0.44 8 GEO SUPER 0.36 8 TEN SPORTS 0.43 9 GEO NEWS 0.35 9 FILMAZIA 0.41 10 TEN SPORTS 0.31 10 CARTOON NETWORK 0.38 11 FILMAZIA 0.3 11 GEO KAHANI 0.35 12 CARTOON NETWORK 0.27 12 EXPRESS ENTERTAINMENT 0.31 13 GEO KAHANI 0.25 13 A PLUS 0.31 14 EXPRESS ENTERTAINMENT 0.23 14 ARY NEWS 0.31 15 A PLUS 0.23 15 EXPRESS NEWS 0.31 Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN HUM TV lead the overall top 15 channels charts on both Total Ind and C&S Ind Total Ind C&S Ind Mar-18 Mar-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 1 HUM TV 0.82 1 HUM TV 0.88 2 GEO ENTERTAINMENT 0.73 2 GEO ENTERTAINMENT 0.78 3 ARY DIGITAL 0.69 3 ARY DIGITAL 0.74 4 DISNEY CHANNEL 0.65 4 DISNEY CHANNEL 0.70 5 PTV SPORTS 0.50 5 GEO SUPER 0.50 6 GEO SUPER 0.47 6 GEO NEWS 0.48 7 GEO NEWS 0.45 7 FILMAZIA 0.45 8 ATV 0.43 8 PTV SPORTS 0.44 9 FILMAZIA 0.42 9 TEN SPORTS 0.43 10 TEN SPORTS 0.40 10 GEO KAHANI 0.43 11 GEO KAHANI 0.40 11 CARTOON NETWORK 0.38 12 PTV HOME 0.39 12 A PLUS 0.34 13 CARTOON NETWORK 0.35 13 ARY NEWS 0.30 14 A PLUS 0.31 14 URDU 1 0.30 15 ARY NEWS 0.28 15 EXPRESS ENTERTAINMENT 0.30 Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 ATV 1.55 HUM TV 0.82 GEO ENT 1.01 DISNEY 1.81 ATV 0.78 GEO KAHANI 1.57 2 PTV HOME 1.21 GEO ENT 0.73 HUM TV 0.91 HUM TV 0.97 HUM TV 0.75 PTV HOME 1.20 3 PTV SPORTS 0.65 ARY DIGITAL 0.69 ARY DIGITAL 0.76 GEO NEWS 0.71 GEO ENT 0.66 ARY DIGITAL 0.76 4 HUM TV 0.63 DISNEY 0.65 GEO SUPER 0.70 ARY DIGITAL 0.69 ARY DIGITAL 0.61 FILMAZIA 0.66 5 GEO ENT 0.56 PTV SPORTS 0.50 PTV SPORTS 0.49 GEO ENT 0.54 DISNEY 0.58 GEO SUPER 0.59 6 ARY DIGITAL 0.52 GEO SUPER 0.47 TEN SPORTS 0.48 TEN SPORTS 0.43 PTV SPORTS 0.54 GEO NEWS 0.57 7 DISNEY 0.47 GEO NEWS 0.45 CARTOON NWK 0.45 PTV SPORTS 0.40 FILMAZIA 0.50 ATV 0.55 8 GEO SUPER 0.36 ATV 0.43 GEO NEWS 0.40 A PLUS 0.38 GEO KAHANI 0.43 PTV SPORTS 0.55 9 GEO NEWS 0.35 FILMAZIA 0.42 EXPRESS ENT 0.40 FILMAZIA 0.37 PTV HOME 0.43 GEO ENT 0.49 10 TEN SPORTS 0.31 TEN SPORTS 0.40 EXPRESS NEWS 0.35 DAWN NEWS 0.36 URDU 1 0.34 A PLUS 0.47 11 FILMAZIA 0.30 GEO KAHANI 0.40 TV ONE 0.34 DUNYA NEWS 0.35 GEO SUPER 0.32 URDU 1 0.45 12 CARTOON NWK 0.27 PTV HOME 0.39 ARY NEWS 0.31 TV ONE 0.34 GEO NEWS 0.32 TEN SPORTS 0.44 13 GEO KAHANI 0.25 CARTOON NWK 0.35 A PLUS 0.30 GEO SUPER 0.34 TEN SPORTS 0.32 HUM TV 0.41 14 EXPRESS EN 0.23 A PLUS 0.31 FILMAZIA 0.27 8XM 0.33 CARTOON NWK 0.31 CARTOON NWK 0.39 15 A PLUS 0.23 ARY NEWS 0.28 URDU 1 0.24 ATV 0.28 ARY NEWS 0.28 FILM WORLD 0.37 TOP 15 CHANNELS BY REGION | C&S IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 HUM TV 0.88 HUM TV 0.88 GEO ENT 1.03 DISNEY 1.89 HUM TV 0.84 GEO KAHANI 1.81 2 GEO ENT 0.78 GEO ENT 0.78 HUM TV 0.93 HUM TV 1.01 GEO ENT 0.74 ARY DIGITAL 0.87 3 ARY DIGITAL 0.72 ARY DIGITAL 0.74 ARY DIGITAL 0.78 GEO NEWS 0.74 ARY DIGITAL 0.68 FILMAZIA 0.76 4 DISNEY 0.66 DISNEY 0.70 GEO SUPER 0.71 ARY DIGITAL 0.72 DISNEY 0.65 GEO SUPER 0.68 5 GEO SUPER 0.51 GEO SUPER 0.50 PTV SPORTS 0.50 GEO ENT 0.57 FILMAZIA 0.56 GEO NEWS 0.66 6 GEO NEWS 0.48 GEO NEWS 0.48 TEN SPORTS 0.49 TEN SPORTS 0.45 GEO KAHANI 0.49 GEO ENT 0.56 7 PTV SPORTS 0.44 FILMAZIA 0.45 CARTOON NWK 0.46 A PLUS 0.40 PTV SPORTS 0.46 A PLUS 0.55 8 TEN SPORTS 0.43 PTV SPORTS 0.44 GEO NEWS 0.41 FILMAZIA 0.39 URDU 1 0.38 URDU 1 0.51 9 FILMAZIA 0.41 TEN SPORTS 0.43 EXPRESS ENT 0.41 DAWN NEWS 0.37 GEO SUPER 0.36 TEN SPORTS 0.51 10 CARTOON NWK 0.38 GEO KAHANI 0.43 EXPRESS NEWS 0.36 DUNYA NEWS 0.36 GEO NEWS 0.35 HUM TV 0.48 11 GEO KAHANI 0.35 CARTOON NWK 0.38 TV ONE 0.34 GEO SUPER 0.35 TEN SPORTS 0.35 CARTOON NWK 0.45 12 EXPRESS ENT 0.31 A PLUS 0.34 ARY NEWS 0.32 TV ONE 0.35 CARTOON NWK 0.35 FILM WORLD 0.43 13 A PLUS 0.31 ARY NEWS 0.30 A PLUS 0.31 8XM 0.34 ARY NEWS 0.32 EXPRESS ENT 0.42 14 ARY NEWS 0.31 URDU 1 0.30 FILMAZIA 0.27 PTV SPORTS 0.34 A PLUS 0.28 TV ONE 0.41 15 EXPRESS NEWS 0.31 EXPRESS ENT 0.30 URDU 1 0.25 EXPRESS ENT 0.27 EXPRESS NEWS 0.25 PTV SPORTS 0.40 ENTERTAINMENT CHANNELS – 24 HOURS HUM TV is Leading on both Total and C&S Ind.