Mountain Community Sirentina

Joint Good Practices Report regarding management of cultural values in rural areas

DELIVERABLE SUMMARY PROJECT INFORMATION Project acronym: SY_CULTour Project title: Synergy of culture and tourism: utilisation of cultural potentials in less favoured rural regions Contract number: SEE/B/0017/4.3/X Starting date: 1.3.3011 Ending date: 28.2.2014 Project website address: http://www.sycultour.si Lead partner organisation: Scientific Research Centre of the Slovenian Academy of Sciences and Arts, Anton Melik Geographical Institute Name of representative: Prof. Dr. Oto Luthar Project manager: Dr. David Bole E-mail: mailto: [email protected] Telephone number: +386 (0)1 200 27 22

DELIVERABLE INFORMATION Title of the deliverable: Joint Good Practices Report regarding management of cultural values in rural areas WP / activity related to the WP3/Activity 3.2: Creation of a good practice deliverable: database regarding management of cultural values in rural areas Type (internal or restricted or Public public): WP leader: Scientific Research Centre of the Slovenian Academy of Sciences and Arts, Anton Melik Geographical Institute Activity leader: Mountain Community Sirentina Participating partner(s): All partners Author: Angela Santilli E-mail: [email protected] Telephone number: (+39) 0864 79175

DELIVERY DEADLINES Date of the delivery to the JTS: [Type text]

Index 1. Introduction ...... 4 2. Sy_CULTour database of good practices ...... 4 3. Typology of the related cultural value ...... 5 4. Activities aimed at valorizing the spotted cultural values with proven development potentials ...... 6 5. Main involved actors (promoters and stakeholders) ...... 6 6. Benefits for the actors and the local community ...... 7 7. Possibility of transferring the good practices...... 7 8. Main findings and conclusions ...... 8 Apendix - Described good practices by partners ...... 9

1. INTRODUCTION

The Joint Good Practice Report is a tool created to better understand the main characteristics of the collected good practices (inserted in the created online database) capable of showing successful management of cultural values in rural areas. It also has a relevant use as input for the common methodology created for the management of cultural values. In particular the Report has been drafted in order to facilitate the preparation of action plans, where the transfer and adaptation of good practices will be a main part of, to engage the involved stakeholders to take actions leading to the development of cultural tourism for generating income and jobs in each involved pilot area.

2. SY_CULTOUR DATABASE OF GOOD PRACTICES

Each project partner collected good practices within its territory. With reference to different cultural values a variety of good practices were gleaned and the most relevant information concerned:

1) The typology of the related cultural value 2) The activities aimed at valorizing observed cultural values with proven development potentials 3) The main involved actors (promoters and stakeholders) 4) The benefits for the actors and the local community 5) The possibility of transferring the good practices

The following good practices were collected: LP – ZRC SAZU a) The Idrija Lace Festival b) The Protection and Promotion of Idrijski ţlikrofi as a “Traditional Speciality Guaranteed”

PP1 – PAT a) Trentino Ecomuseums Network b) The Community Maps of the Trentino Ecomuseums c) Commons d) Officinal herb production and association

PP2 – RCR a) Izlake–Zagorje Art Colony b) Zasavje traditional cuisine in local restaurants

PP3 – MCS a) The tasty bread as it used to be b) Botanical course: officinal herbs and herb tea

PP4 – Region of Thessaly a) The Pelio Train b) Municipal Company for Traditional Products of Milies

PP5 – OJ a) Farm games in Planina pod Golico b) Old house names c) Traditional hike along an ancient mining route

d) The Month of Daffodils

PP6 – HCC a) Green-Cretan-All Inclusive b) Cretan vegetables; from Collecting to Cooking

PP7 – PRA a) Involving tourists in rose-picking b) “En Plein Air” during Rose picking

PP8 – CTRIA a) Royal Day International Folk Dance Festival b) Valley of Arts

IPAFLP1 – UNSPMF a) Tobacco Museum b) Dida Hornjakov salaš c) Branding, promoting and selling Sombor Cheese in wooden vat from Stapar d) Museum-ethnological collection in Kupusina e) Sombor cauldron festival f) Bodrog fest g) Weaving Museum

3. TYPOLOGY OF THE RELATED CULTURAL VALUE

Immovable and movable cultural heritage and intangible heritage are the origin of the observed good practices. The socio-economic contexts, the cultural background and traditions where a use for the spotted cultural values developed are all very different. A relevant lesson learnt is that different cultural values can originate similar good practices and, at the same time, from similar cultural values diverse good practices can develop. For instance, the traditional use of herbs and vegetables (for cooking, as medicine and more) by local communities of different territories (the Mountain Community Sirentina, Abruzzo region, and Heraklion, Crete) originated two different good practices both aimed at creating local development. The Italian partner detected within a municipality part of its pilot area, Rocca di Mezzo, the practice of “organizing botanical classes on officinal herbs and herb tea” mainly for tourists but for locals as well aimed at preserving the knowledge and uses of traditional local herbs. On the same level, the Chamber of Commerce and Industry spotted the Cretan open-air Museum 'LYCHNOSTATIS focused on educating and training local (young) people and tourists about the uses of traditional edible vegetables. Another relevant example is the one provided by Pazardzhik Reginal Administrartion (Bulgaria) and by the Central Transdanubian Regional Innovation Agency, (Hungary). Pazardzhik Reginal Administrartion detected in its territory a traditional agricultural activity, rose picking; that has been maximized by the Municipality of Strelcha through a festival which has become a relevant event capable of attracting tourists. Central Transdanubian Regional Innovation Agency registered in the Municipality of Székesfehérvár the old tradition of inviting dancers and musicians to this city from all over the world, that has been revived and promoted through the organization of the Royal Day International Folk Dance Festival.

4. ACTIVITIES AIMED AT VALORIZING THE SPOTTED CULTURAL VALUES WITH PROVEN DEVELOPMENT POTENTIALS

Numerous are the typologies of activities that the project partners detected to find a way to utilize the available cultural values. In the majority of cases it has been registered their versatility: very similar activities have been implemented to valorize different cultural values spotted in different contexts. The most common registered activities have been:

organization of festivals establishment of museums setting up of classes and courses creation of new tourist itineraries

What is has been noted is that the main activities implemented through the developed good practices are multidimensional, in other words they operate on many levels and require the participation of several stakeholders. For instance, the activities described in the “Traditional hike along an ancient mining route” good practice collected by the Municipality of Jesenice contains many facets: the preservation of a cultural values, economic knowledge, locally recognized as valuable; the valorization of local community; the organization of an educational event where participants (hikers) can learn about the history of the iron industry and other activities (cart driving, charcoal pile burning and mining); the attraction of tourists to promote the tourism development of the territory.

5. MAIN INVOLVED ACTORS (PROMOTERS AND STAKEHOLDERS)

Another registered common denominator to all collected good practices is that only the involvement of stakeholders with real interest for the new “actions” allowed successful implementation. Moreover the promoters and the participant stakeholders belonged to both private and public sectors. This shows that solid cooperation between these two sectors is essential for the implementation of effective practices capable of utilizing cultural potentials to improve the socio-economic development of less favored rural areas. Illustrative is the good practice, the Protection and Promotion of Idrijski žlikrofi as a “Traditional Specialty Guaranteed”, collected by the LP in Idrija municipality. The good practice was promoted by the following organizations:

the Society for the Promotion and Protection of Idrija Dishes; the Idrija and Cerkno Development Agency (ICRA) via Idrija turizem; the Municipality of Idrija; the Idrija Local Community (taking part in preparing and holding a public food tasting); the Idrija-Cerkno Farmwives‟ Society; the Kos Inn; all certified producers.

The involved stakeholders are:

Slovenian Ministry of Agriculture, Forestry, and Food (that in 2002 it allowed Idrijski ţlikrofi to be designated a “foodstuff with traditional reputation”); European Commission (thanks to the registration of the dish as a “Traditional Speciality Guaranteed” and protection across all of the European Union, entry into the register of special dishes);

the Society for the Promotion and Protection of Idrija Dishes (for the maintenance of the certificate for producing Idrijski ţlikrofi , and training the society‟s members in quality and promotion); The Bureau Veritas (the authorized supervisor appointed by the MKGP in charge of certification: the procedure for determining the product‟s conformity with the specifications); certified producers and caterers (they produce and offer Idrijski ţlikrofi on the market); the Idrija-Cerkno Development Agency ( providing expert assistance to the society in maintaining certificates, and developing and promoting Idrijski ţlikrofi) .

6. BENEFITS FOR THE ACTORS AND THE LOCAL COMMUNITY

Since the involved actors are very different (with distinct missions, interests, goals to be reached), both as promoters and stakeholders, also the benefits obtained vary. However a relevant differentiation present in all collected good practice can be made between direct and indirect benefits. For instance, in the above mentioned good practices collected by the LP, the direct benefits are the following:

greater quality and added value of the product for the whole local community improved promotion of the services provided, greater profit, higher profile, and better competitiveness within the accommodation and food sectors; additional opportunities for local entrepreneurs to market the dish in the food-service activities, also through the organization of various events, workshops and culinary events; improved tourism promotion of Idrija municipality and its region

The indirect benefits are the following:

the enhancement of local entrepreneurship and the region (which fulfils the The Idrija-Cerkno Development Agency‟s mission and goals); greater promotion of traditional cuisine and a higher international profile for Slovenia (in general for the Republic of Slovenia) strengthening of local identity

7. POSSIBILITY OF TRANSFERRING THE GOOD PRACTICES

The collected good practices show that the implemented activities capable of valorizing cultural potentials in less favored rural areas in the majority of cases can be transferred. What can be transferred is an innovative use, a different engagement of actions and involvement of local stakeholders for the promotion of disparate cultural values. A serious limit to the transferability can be found when cultural values are so completely bound to the community, its history and to the socio-economic context where they developed that transferring their valorization, accomplished in that territory, to other areas can be very difficult if not impossible. Illustrative is the good practice collected by the Autonomous Province of Trento, titled Commons (Usi civici). In brief, “Usi civici” is a form of common management of land. It belongs to those systems of "rights of common use" which developed in the Middle Ages in consequence of the breeders' need of managing common properties, such as agricultural lands surrounding villages, pastures, forests and rivers, as well as tools or buildings used by the members of the community. They are inalienable, imprescriptibly, not negotiable; they cannot be acquired by usucaption and legally they are governed by the regulations which administer the State land; they apply only to the people who reside in a certain territory. In Trentino Alto-Adige, as well as in other Italian regions, "usi civici" practice still survive; during the 20th century these rights (originally unwritten) were written out in specific laws.

Today this practice still exists and vital, although the extensive cattle breeding decline (during the second half of 20th century) has consistently reduced it; policies at a European as well as at a provincial level recognized the importance of breeding for the rural ecosystems and cultural landscape preservation and introduced payments for supporting such practices.

8. MAIN FINDINGS AND CONCLUSIONS

What the 29 collected good practices had shown is that: 1. different cultural values can originate similar good practices; 2. from similar cultural values diverse actions aimed at maximizing their use can arise and various good practice develop; 3. in different contexts very similar activities can be implemented to valorize different cultural values; 4. solid cooperation between public and private sectors play in all involved socio-economic contexts a key role in the successful utilization of cultural potentials; 5. the good practice promoters and stakeholders profit from different kind of benefits which can be identified as direct and indirect; 6. what can be transferred to other territories is an innovative use, a new modality to promote and make the most out the local cultural potentials; 7. transferring successful practices to valorize cultural values completely bound to a community, to its specific history and socio-economic context, can be very difficult if not sometimes impossible.

APPENDIX Described good practices by partners

LP – ZRC SAZU GENERAL INFORMATION Title of the good practice: The Idrija Lace Festival Typology of related cultural value: Intangible cultural heritage - Economic knowledge - Folk-oriented tourism events DESCRIPTION OF THE GOOD PRACTICE Brief description The Idrija Lace Festival is an internationally renowned ethnological, economic, educational, cultural and entertainment event in Idrija. The festival takes place annually the third weekend in June and is intended for locals as well as domestic and foreign tourists. In the scope of the Festival, which is in 2011 celebrating 30 years of its existence, numerous domestic and foreign exhibitions of lace were put on display. The Festival, which continues to gain in its visitors, also included a national competition in lace-making for children as well as adults, numerous lace-making workshops and a fashion show which was based on the products of the Idrija lace. Lace has a special place in Idrija‟s culture and is in strong correlation with the activity of mining, as presumably the knowledge of lace-making was brought to Idrija by the wives of miners and mining experts who came to Idrija from Germany and the Czech republic. The main goal of the Festival is to preserve, promote and evolve the art of lace-making and Idrija lace, which is a highly renowned and valued trademark at home as well as abroad. In 2000 the Slovenian Intellectual Property Office (SIPO) recognized the Idrija lace as an intellectual property and protected it with geographic markings. Details about the Festival are available at: http://www.idrija-turizem.si/en/festival-idrijske-ipke/index.php.

Short presentation of the territory, context of the action Idrija is the oldest Slovene mining town, which has been known for its mercury mine for more than half a millenium. The Idrija mine, which was regarded as one of the most important Central European companies, always demanded special care for the inclusion and the improvement of technological procedures and the hiring of suitable experts. With this reason Idrija was in the past also regarded as one of the centres of the development of mining techniques and metallurgy. The town also contributed to the prosperity of natural sciences as well as to the cultural development of the region. Other than mining, making lace by hand is Idrija‟s best-known activity, which is also highly developed. It boasts several centuries of tradition and recognition, and has played a vital role in shaping the region‟s identity. Dating back to the end of the seventeenth century, it used to be an additional source of income for mining families. Lace has been a valuable product and is still very much valued as a cultural treasure that must be preserved and at the same time improved further. Objectives The Festival‟s beginnings date back to 1953, when Idrija hosted the first Lace Festival. The Festival took place on and off till 1966, while the interest for the Festival was lost after that year. But with the 40th anniversary of the work organisation Ĉipka Idrija and the 110th anniversary of the Lace school of Idrija (Ĉipkarska šola Idrija) in 1986 the idea of reviving the Idrija Lace Festival was once again brought to life. An additional reason for the Festival‟s revival was also the idea of the Idrija Lace school, which has continued to function, as the only lace school in the world, right from the start of its opening, becoming the world centre of lace making. Good practice promoters Idrija tourism http://www.idrija-turizem.si/ Stakeholders involved Actors in the realisation of the festival in 2011: - The Municipality of Idrija financial, administrative, planning role; - ICRA d.o.o Idrija – development agency: promotion, coordination, organisation and realisation of the Festival, financial role, acquisition of sponsoring resources and services, inclusion in tourism programmes; - The Society of lace-makers of Idrija Lace (Društvo klekljaric idrijske ĉipke): the planning and the preparation of the exhibition, lace-making demonstration, collaboration within the expert committee, lace-making for exhibitions and evening gowns; - Andra Marinko: the coordinator and the person in charge of collaboration with the Faculty of Natural Sciences and Technology, the Department of Textiles; collaboration within the expert committee; the collaboration and coordination with setting up the exhibition, as well as help within the Society of Lace-makers of Idrija Lace; - The Committee on the geographic origin (in the scope of the Festival lace-makers were given certificates, which meant, that before the start of the Festival there was a lot of dealing with applications, notifications, etc.); - University of Ljubljana, the Faculty of Natural Sciences and Technology, the Department of Textiles (prof. Vera Sešlar and Mrs. Marjeta Godler with students) (the planning, the production of goods, the setting up, the organisation of the exhibition‟s opening); - The Lace School Idrija: collaboration within the expert committee, planning of exhibitions, the opening of exhibitions, competitions in lace-making;

- City Museum of Idrija: collaboration within the programme (in 2011 The mining house comes to life), the preparation of an additional exhibition; - The Municipality of Idrija (Karmen Makuc) together with co-workers: the idea and the organisational and financial realisation of the Event of Idrija lace – The fashion show of evening gowns with Idrija lace; - The Municipality of Idrija (Martina Pišljar): the idea and the realisation with the opening of the exhibition Creations of the fashion spectacle; - Philatelistic society - City coffee-shop in cooperation with Koder Tina: the preparation and the realisation of the exhibition; - the Art Society Cinober Idrija (Nande Rupnik): the planning and the setting up of the exhibition of paintings; - OI Idrija JSKD (Rado Boţiĉ): help with the organizing and contacts among societies taking part in Festival activities; - Cultural society Vojsko: play realisation; - the choir Zavratec: taking part in the exhibition opening; - Society of Agricultural and Countryside Women Idrija Cerkno: free and voluntary taking part in the enrichment of the programme; - The choir Vasovalci: free and voluntary collaboration in the programme; - The municipal utility services of Idrija: help in the realisation of the festival (setting up of stands, the event setting, tents, setting up road blocks, etc.), sponsorship (services); - Shop-owners and studios with lace: collaboration with the expert committee; - Economy: sponsorship (resources) - Private entrepreneurs: help with organisation, sponsorship (services); - Local Community Idrija: collaboration within the Administrative Council of the Festival, help with the organisation; - Kolektor Idrija: sponsor of the Festival, collaboration in the Administrative Council of the Festival, - Klub idrijskih študentov (Idrija students‟ club); - Honorary guest (mr. Hribar) and honorary sponsors of the Festival as well as other invited guests. Benefits for the involved actors - for ICRA: work and income (the income should cover the costs of the Festival), additional knowledge, inclusion in tourism offers and cultural heritage (the Festival is one of the 4 key factors of the development of Idrija lace), acquisition of contacts, cooperation, etc.; - for locals: events, exhibitions, etc. - for inn-keepers and pub-owners: Festival work (3 pub-owners/inn-keepers), greater number of visitors in time of the Festival, bigger recognition; - providers of over-night accommodations: rise in number of visitors, greater recognition of Idrija (concentrated promotion in time of the Festival as well as regarding other presentations). - tourism: the rise in number of tourist buses during the Festival, especially on Saturdays and Sundays; - for tourists: exhibitions, events; - for the suppliers (tradesmen with lace-making patterns (“papirci”), lace, lace-making equipment, other): the fair (stands) is extremely well visited, as mainly the demand for lace-making equipment and other products of local craftsmanship is high; - for providers of tourist services (City Museum, Aquarium, the exhibition-mine Antonijev rov, War Museum): rise in number of visitors, more promotion efforts in the time before the Festival; - for the Lace-making school: probably an additional income source (for the organisation of the competition, for the exhibition, etc.) - for the Society of lace-makers (Društvo klekljaric): presentation and acquiring contacts from visitors and other societies; - for the Municipality: the biggest cultural-ethnological event in the Municipality, the promotion of the Municipality. Financial resources required for the implementation of the good practice - singular cost - regular cost €77000 - €92000 yearly: the entertainment part of the event, the opening ceremony, business events, the Festival‟s promotion, online costs, utility services, post service, telephone, accounting costs, work and similar additional costs. First steps taken At first the Festival focused mainly on the exhibitions of lace, on the competitions among lace-makers, as well as singing, dancing and theatrical performances and entertainment programme in general. Already in 1958 the initiator of the Festival emphasized that alongside the existing programme the focus should also be on the education of lace- makers about lace-making in general and on the dispersion of the ethnographic nature of the event. In 1966 organizers had big troubles in organizing the event, which later on led to the lack of interest for the organisation of

future festivals. After more than 20 years without the Festival being organized, the decision on reviving the Festival, which led to the organisation of the Preliminary Committee of the Lace Festival”, was made by the Local Community of Idrija. Seeing that the organizers wanted to emphasize the educational aspect of the event, they already at the start of the Festival included in the preparations the principle of the Idrija Museum, prof. Jurij Bavdaţ, who held lectures on the beginnings and the development of the Idrija lace. The Preliminary Committee was in charge of the Festival‟s organisation, the competition in lace-making, as well as in charge of organizing bus transfers to Idrija (from Škofja Loka, Ţiri and Ţelezniki). As the event was regarded as successful, the organizers decided to organize the event annually. In the following years the Festival was completed and expanded with various novelties, which helped to enrich and extend the Festival to the event it is today. The Festival started being organized at the start of the summer and was at first prolongued onto two days, later onto the whole week, while it currently lasts almost one month. Due to the increased extent of work, the Organizing Committee suggested that the Municipality of Idrija passes a special decree, which would regulate the organisation, preparations, financing and obligations of individual subjects, as well as the time and place of the realisation of the Festival of Idrija Lace. The decree was passed in 2005. The decree secured the needed resources for the realisation of the Festival. The decree defines the following Festival‟s actors: the administrative council, the director, the expert committee and the organizing committee. Time needed for developing the good practice As already mentioned the first few Festival events date back to the period between 1953 and 1966, with the Festival being on hold for more than 20 years thereafter. Today the realisation of the Festival represents a wholesome project. Possibility of transferring the good practice The described good practice (festival organisation) is possible, when we want to promote or strengthen the specific local knowledge (for example lace-making), or when we want to give the specific knowledge a new role or value. An Organisational Committee, which should define the goals, the intent and all the factors of the Festival as well as find the needed minimal finances for the realisation of the Festival, should be established. The activity can easily be transferred to other territories. Relation to existing cultural values . knowledge of Idrija lace-making (intangible heritage) - City museum Idrija (immobile heritage, location of the Idrija lace exhibition) - the Idrija lace exhibition “Idrija lace, history written in thread ” (mobile heritage, collection of laces) - digitalized catalogues of laces EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good - A well coordinated and organized event, which connects various factors included in the development of Idrija lace. - The contribution to the development, promotion and other positive financial effects (Idrija lace, the entire tourism offer of the Municipality of Idrija). - The stimulation for the establishment of the society of Slovene lace-makers and all those who are interested in lace-making (collaboration at home and abroad). - The collaboration with the philatelic society, which prepared special stamps and stamps just for this occasion, all dedicated to the town of Idrija and the Idrija lace (promotion). - The Idrija Lace school gains in recognition at home and across Europe. Measurable results and/or impact indicators - The rise in number of daily tourists – the Festival Idrija has 2000 to 3000 visitors each year (exact numbers are not available, as there are no parking and entrance tolls). - Up to five times higher numbers of visitors to exhibitions, the City Museum of Idrija and to the exhibition-mine Antonijev rov. - The increase in sales of lace (exact data was not given by the shop-keepers). - Usually fully booked hotels for over-night stays (normally the hotels are half booked over the summer, while in the winter the bookings are only minimal). - Generally speaking summer months see more visitors due to increased promotion. New opportunities created on the local level On the local level - Innovative use of hand-made Idrija lace in high fashion (clothes, accessories, shoes). - Opportunities of forming lace-making patterns. - Encouragement of the representation of other hand crafts. - Offer of other local products at the fair stands. - On the international level Idrija will organize the world congress OIDFA 2016 (The International Bobbin and Needle Lace Organisation).

GENERAL INFORMATION Title of the good practice: The Protection and Promotion of Idrijski ţlikrofi as a “Traditional Speciality Guaranteed” Typology of related cultural value: Living heritage - Business knowledge -Food DESCRIPTION OF THE GOOD PRACTICE Brief description Idrijski ţlikrofi (stuffed dumplings from Idrija ) is a traditional dish in the Idrija area. It is made of dough stuffed with boiled potatoes, onion, lard with cracklings, or smoked bacon, and seasoning, and shaped into ravioli-like pockets or small hat-like shapes. In 2002, it obtained the right to be designated a “foodstuff with traditional reputation” in Slovenia, and in January 2010 the European Commission recognized it as a “Traditional Speciality Guaranteed,” thus becoming the first Slovenian product to obtain this designation. The recipe and traditional manner of production are thus protected, but the production is not geographically restricted. This type of protection has increased the profile of the dish and also given it recognition outside of Slovenia. Short presentation of the territory, context for the action Idrija is a small Slovenian town, which for 500 years has been known for its mercury mine, both in Slovenia and abroad. The Idrija mine was an important central European company and demanded the constant introduction and improvement of technology. In this way it not only attracted workers from abroad, but also various experts. In the past, Idrija was therefore one of the development centers of mining technology and metallurgy, and it was connected with the rapid development of the natural sciences and general cultural advancement in this part of Slovenia. The foreign workers, experts, and their families also brought their customs and cooking skills with them. The origin of the Idrijski ţlikrofi in the Idrija area is not completely clear, but it was presumably introduced to this region at the end of the eighteenth or beginning of the nineteenth century. There are several theories about where it came from. According to one theory, it was introduced by miners from Transylvania, and another theory says it was introduced to Idrija by the Wernberger mining family in 1814. The fact that the dish most likely came from the German cultural environment is also confirmed by the etymology of the word žlikrof. It is derived from the German word Schlit(ck)krapfen, literally „slippery filled pasta‟. Regardless of its origin, it is clear that in Idrija it developed a typical local technique, appearance, and taste. Objectives By the early 1990s, the Municipality of Idrija designed a municipal development strategy (as part of the Revit program), in which Idrijski ţlikrofi were recognized as an important local feature (together with Idrija lace). The main purpose of this registration was to protect the name of the dish and its method of production, with the main goal being the preservation of the quality of Idrijski ţlikrofi . At the very beginning, the Department of Food Science at the Ljubljana Biotechnical Faculty was invited to take part in the process. Good practice promoters - The Society for the Promotion and Protection of Idrija Dishes - The Idrija and Cerkno Development Agency (ICRA) via Idrija turizem - The Municipality of Idrija - The Idrija Local Community (taking part in preparing and holding a public food tasting) - The Idrija-Cerkno Farmwives‟ Society - The Kos Inn - All certified producers Stakeholders involved - The Slovenian Ministry of Agriculture, Forestry, and Food (MKGP): in 2002 it allowed Idrijski ţlikrofi to be designated a “foodstuff with traditional reputation.” - The European Commission (EC): registration of the dish as a “Traditional Speciality Guaranteed” and protection across all of the European Union, entry into the register of special dishes. - The Society for the Promotion and Protection of Idrija Dishes: maintaining the certificate for producing Idrijski ţlikrofi , and training the society‟s members in quality and promotion. - Bureau Veritas: the authorized supervisor appointed by the MKGP. In charge of certification: the procedure for determining the product‟s conformity with the specifications. - Certified producers and caterers: they produce and offer Idrijski ţlikrofi on the market. - The Idrija-Cerkno Development Agency (ICRA): providing expert assistance to the society in maintaining certificates, and developing and promoting Idrijski ţlikrofi . Benefits for the involved actors - The Municipality of Idrija: a distinctive product, and promotion of the town, municipality, and region. - Accommodation and food-service activities: greater quality and added value of the product, improved

promotion of the services provided, and consequently greater profit, higher profile, and improved competitiveness within the sector. - Tourism: marketing the dish in food-service activities and through various events, its inclusion in Idrija‟s story, the opportunity to hold various workshops and culinary events. - Individuals (locals and visitors) and consumers: strengthening local identity; the dish is healthy and quick to prepare. - The Idrija-Cerkno Development Agency (ICRA): the influence of the development and promotion of Idrijski ţlikrofi on the development of local entrepreneurship and the region in general; assistance in fulfilling the agency‟s mission and goals. - The Republic of Slovenia: greater promotion of traditional cuisine and a higher international profile for Slovenia (Idrijski ţlikrofi is also a component part of the food offered at events organized by the Protocol Service of the Republic of Slovenia). Financial resources required for the implementation of the good practice( singular cost - regular cost) The costs of the registration procedures were extremely high. Initially, they were largely covered by municipal and EU funds. ICRA led the procedure and provided a great deal of volunteer work for free. Unfortunately, it is impossible to obtain an accurate or even approximate estimate of the total costs. The annual costs connected with implementing the required procedures (i.e., certificate maintenance) amount to approximately €9,000. Approximately 30% is spent on the external control, 20% on holding food tastings, and 50% on internal control, coordination, and management of the society‟s operations, reports to the MKGP, holding of food tastings, and minimal promotion. These costs are fully covered by the Municipality of Idrija using funds obtained through various funding applications. Individual certified producers thus primarily bear the costs of holding various tastings and promotions, providing promotional material, and paying the society‟s membership fee. First steps taken - The beginning of the 1990s: the Municipality of Idrija prepared a development strategy (as part of the Revit program), in which Idrijski ţlikrofi was recognized as a special local feature; - Second half of the 1990s: registration activities began; the procedure was headed by the predecessor of today‟s ICRA (which later took over all the activities), the Local Entrepreneurial Center under the leadership of Andra Marinko; - 1999: establishment of the Society for the Promotion and Protection of Idrija Dishes; - 2002: obtaining the right to use the designation “foodstuff with traditional reputation”; - 2004: submitting the request for protection to the European Commission; - May 2009: concluded procedure; first publication in the EU Official Journal; - January 2010: after the six-month deadline for filing a complaint, the registration procedure was formally finally concluded through an additional publication in the EU Official Journal; Idrijski ţlikrofi was entered into the register of special dishes; - 2011: the first public tasting of Idrijski ţlikrofi . Time needed for developing the good practice The entire procedure for protecting the dish from its recognition as a developmental potential to its final EU- registration lasted approximately 15 years. When Slovenia and other new member states entered the EU, there were a great number of new applications and so the procedure progressed slowly, also because of the amended EU regulation that demanded a new application be filed. Due to a fixed procedure and a greater amount and accessibility of related information available, today the entire procedure (recognizing the dish as a developmental potential, and protection at the national and EU levels) could be much quicker and in normal circumstances would be concluded in approximately five years. Possibility of transfer the good practice The good practice described can be used when there is a distinctive traditional dish in a specific area, in which one can recognize a potential for development and seeks to market it as a “traditional speciality guaranteed.” The steps for obtaining such a designation include: - Examining the bureaucratic procedures (what the procedure is like for countries within and outside the EU); - Preparing an implementation strategy and verifying whether protection is feasible in terms of costs; - Providing funds for covering the registration fee and annual costs by applying for various public tenders (checking potential (co)funding provided by the municipality, region, and state). Relation to existing cultural values: Idrijski ţlikrofi (living heritage). EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good - Receiving the designation and protection - Well-organized awareness raising and promotion within the wider area

- Positive effect on the development of the municipality, which obtained an even more recognizable product through protection of the dish - Positive effect on the development of accommodation and food-service activities, and tourism; potential for developing food tourism - A good stimulus for the society, which is already planning further activities, and for other producers and caterers to take an active part in promoting Idrijski ţlikrofi and other dishes.

Measurable results and/or impact indicators - Linear increase in the quantity of Idrijski ţlikrofi produced after the certificate was awarded (although recently there has been a significant decrease in the quantity produced by restaurant owners); - Increase in sales of frozen Idrijski ţlikrofi after entry in the register of protected EU products, including among non-certified producers. New opportunities created at a local level Registration and protection of this dish has led those involved to think about what to do next. A project with various activities has already been prepared; it includes the following: - Public collection of recipes for dishes that include Idrijski ţlikrofi, including collection of stories about the “ţlikrofi”, which can attract more visitors; - Preparing various promotional materials (recipes and stories about Idrijski ţlikrofi, presenting the dish from the perspective of culinary providers that advertise it as a top-quality specialty, producing various brochures and promotional materials to raise the profile of certified restaurants and producers that sell frozen “ţlikrofi” to the stores); - Conferences: for restaurant owners outside Idrija: the goal is to attract them to this area, while convincing them to pass the story on to other places and to their guests; - A realistic potential to develop the public tasting into an all-day event and later on into a festival for Idrijski ţlikrofi (and other Idrija dishes).

PP1 – PAT

GENERAL INFORMATION Title of the good practice: Trentino Ecomuseums Network (Rete degli Ecomusei del Trentino)

Typology of related cultural value: 3. Intangible cultural heritage 3.6 Cultural and social space 3.6.2.3 Types of public social aggregation

DESCRIPTION OF THE GOOD PRACTICE Brief description “Trentino ecomuseums Network” (“Ecomusei del Trentino”) is a network of municipalities and associations (issued by the Provincial Law nr. 13, 9th November 2000) grouped into seven areas. The aim of Ecomuseums is the preservation, renovation and proper use of environments representing traditional ways of life; they promote the community identity by taking charge of the tangible and intangible heritage – environmental settings, historical evidences, artistic artefacts, civil and religious values, material culture in terms of agriculture, crafts and traditional ways of life – and bringing them together in a single, coherent heritage. They include itineraries and trails able to show visitors aspects of nature and local traditions and history. They promote and sustain scientific and didactic/educational research by the direct involvement of local populations, associations and cultural institutions. “An Ecomuseum is a dynamic way in which communities preserve, interpret, and manage their heritage for a sustainable development. An Ecomuseum is based on a community agreement” (Hugues de Varine, 1971). The Ecomuseums Network puts together subjects with similar objectives, stimulating shared initiatives and a common vision between them, in this way empowering them and strenghtening their actions.

Short presentation of the territory, context for the action The seven Ecomuseums of the Trentino Ecomuseums Network include one or more municipalities and are associations between municipalities and private citizens. Geographically the Trentino Ecomuseums cover parts of territory, mainly in the Trento province marginal areas, characterised by economic disadvantage but at the same time by a well-preserved natural environment and by a rich cultural heritage.

Objectives An Ecomuseum aims at promoting initiatives which are meant to strenghten the bonds between the population and its own territory, between a local community and its origins, between memories of the past and expectations on the future. The aim of the Ecomusems Network is to stimulate several coordinated actions by the seven Ecomuseums. At the same time each action is meant to enhance the single realities, by means of projects and services aiming at each territory potential enhancement and at integrating the touristic offer. The Network offers to the single subjects working tools (for instance educational workshops, support for the management of projects, fund raising) for refining their operational strategies, implementing actions and encouraging a socio-economic growth. Good practice promoters 1 The Ecomuseums 2 The Trento Autonomous Province Stakeholders involved - Each Ecomuseum representatives and the local communities involved in each Ecomuseum. - Associations and subjects operating on the territories included in the Ecomuseums - The Trento Autonomous Province

Benefits for the involved actors - Both representatives and communities involved in the seven Ecomuseums can benefit of a network coordination for the realisation of projects, offers and activities, in this way optimizing the use of the heritage and of the economic resources - The associations and subjects operating on the territories included in the Ecomuseums can use the Ecomuseums Network to create relations of exchange, confrontation and project sharing with other similar realities - The Trento Autonomous Province, which promotes the Ecomuseum formation, can use the Network as a means for supporting each Ecomuseum activities in a more efficient and direct way - Each single Ecomuseum, thanks to its belonging to the Network, has the chance to meet other subjects, with which it can confront on experiences and critical aspects as well as start new projects, and by which it can learn new methods; at the same time the single Ecomuseum gains a better authoritativeness in its relationship with institutions and new tools for managing projects and challenges

Financial resources required for the implementation of the good practice ( singular cost - regular cost) The Trentino Ecomuseums Network was officially recognised in the June of 2011, after a two-years long creation course, which was supported by the Trento Autonomous Province and by funds paid out by Caritro Foundation (overall about € 100.000).

The project financed by the Caritro Foundation was developed on six main actions: - realisation of one Community Map per Ecomuseum ( € 60.000); - adhesion to the European Convention on Landscape by means of the organisation of the Landscape Day (between the 21st June and the 21st December) in each Ecomuseum. The Landscape Day aims at the sensitization of the local communities on the protection and enhancement of the environmental heritage (this action was auto-financed by the Ecomuseums); - census of each Ecomuseum's resources and heritage (buildings, collections, itineraries, human resources, environmental heritage…), creating a common database, so that it was possible to identify common themes and affinities between the partners, with the aim of facilitating exchange and collaboration between them (this action, too, was auto-financed by the Ecomuseums); - “Auto-evaluation course”, through which each Ecomuseum was able to verify the efficiency of its working strategies, the pertinence of its objectives, the already existent relationships and those which had to be created with other local subjects and the implementation perspectives in a medium and long term (this action, too, was auto-financed by the Ecomuseums); - compilation of a yearly Social report per Ecomuseum, to summarise and report all the activities made during the year (€ 6.500) - communication tools: publication of a paper summarising the steps of the creation of the Network; publication of the yearly Social reports; creation of the Network website; creation of an exhibition of the Ecomuseums Community Maps; organisation of a public event (21.06.2011) for the presentation of the Network (€ 33.500)

First steps taken - Adhesion to an announcement of funding by Caritro Foundation (2009) - Organization of monthly meetings between the seven involved partners - Organization of common activities and of activities as a network

Time needed for developing the good practice The Ecomuseums Network building started in 2009 and was officialized in June 2011. Given the structural differences and the heterogeneity of the single characterizing experiences, to consolidate the network practices one or two further years are presumed to be necessary.

Possibility of transfer the good practice The Trentino Ecomuseums Network is the first experiment of creation of such a network at a national level. Its specificity is due to the fact that it is an horizontal, and not pyramidal, network between Ecomuseums. This model can be adopted by other Ecomuseums or by cultural associations to empower their ability to act, creating a network of subjects with similar objectives whose actions can have stronger effects on a territory than the single subjects'. The first step for the creation of a network is the development of a written agreement document among the involved bodies. The involvement of public of private subjects, supporting financially the official constitution of the network, can be strategic. In Trentino a bank foundation issued a call of proposal related to the building of cultural networks, but in other territories it could be the public administration which supports the constitution of such initiatives. Relation to existing cultural values

Enhancement of local heritage and culture: - environmental goods; - historical evidences; intangible knowledges belonging to local tradition.

The institution of the Ecomuseums Network is aimed at giving to the single Ecomuseums more organizational and operational tools to enhance the historical-cultural sites (individuation of “open-air museums” itineraries, tourist activities, organization of exhibitions), to promote the (historical and ethnographic) research the creation of promotional material and the promotion of cultural or tourism-related events.

EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The network activity between the Ecomuseums can help all the members to reach their objectives and implement their activities in a more effective and efficient way; it makes it possible a better exchange of internal information, and a better performance in the external communication. A single contact point for all the Ecomuseums is particularly useful in respect to the relations with the public authorities. Moreover, it avoids misunderstandings and duplication of activities and it facilitates the exchange of experiences between similar subjects. At the level of the single Ecomuseum the network can provide an added value mainly for the following activities: - Promotion of a territory - Promotion of activities present on the territory - Encouragement to the development of new cultural and touristic offers - Economic and occupational positive effects on the local population

Measurable results and/or impact indicators Thanks to the Network activity it was possible to create publications, promotional material, a traveling exhibition, as well as to plan travels for all the involved partners

During the last two years (since its creation) the Ecomuseums Network has promoted: - monthly coordination meetings between the Ecomuseums referees - the beginning of the compilation of a yearly Social report, adopting shared criterions - realization of a Community Map for each Ecomuseum - Mounting of the travelling exhibition “Trentino Local Worlds. The Community Maps in the Trentino Ecomuseums” - creation of the website www.ecomusei.trentino.it - Joining of the Network to the initiative “European Day of Landscape” (21 June-21 December) - Publication of the book “Trentino Local Worlds. Creation of a permanent network between Trentino Ecomuseums. Methods, tools, good practices” - Publication of the book “Trentino Local Worlds. Towards the Trentino Ecomuseums Social Report - year 2010” - Print of promotional material - Organization of events and promotional transfers: participation to the San Michele Habits and Traditions Museum Eastern Market (21st April 2010), to Trento San Vigilio Festival (18th - 20th June 2010); participation to the Argenta Fair - FE (9th - 12th September 2010)

New opportunities created at a local level - Development of new cultural and touristic offers - Economic and occupational positive effects on the local population - Territory preservation

GENERAL INFORMATION Title of the good practice: The Community Maps of the Trentino Ecomuseums (Mappe di Comunità degli Ecomusei del Trentino) Typology of related cultural value 3. Intangible cultural heritage 3.6 Cultural and social space 3.6.2.3 Types of public social aggregation. As for the “material supports” on which the maps are registered, they can be included in several categories belonging to 2. Mobile cultural heritage: 2.7 Prints and other printed material - 2.7.2 Digital graphics; 2.8 Original sculptures, molds, and copies of them; 2.13 Maps and cartographic material - 2.13.1 Hand-made; 2.13 Maps and cartographic material - 2.13.2 Printed; 2.19 Other objects – 2.19.10 Textile products, uniforms, folk costume, embroidery, carpets, tapestries, wallpaper DESCRIPTION OF THE GOOD PRACTICE Brief description The Community Maps are "cultural maps" made by local communities; they are one of the activities promoted by Ecomuseums. Several different methods can be used to create a Community Map: a specific method fitting to every community doesn't exist. A map can consist of a graphic, video, theatre work ,... In order to create a Community Map in which the whole community can identify itself, one of the fundamental tools for its creation is the willingness of each participant to pool his sensivity, knowledges and skills.

Short presentation of the territory, context for the action The Community Maps describe a territory through the eyes of people who live in it day by day. Each Ecomuseum, by the means of its own Map, discovers, describes and enhances all those resources that enrich it and make it unique.

Objectives The creation of a Community Map aims at stimulating the involved local people to reflect on their own territory and on its potential, thus encouraging the enhancement of local resources, as well as the development of their potential. Operational objectives aimed at reaching the final aim: Creation of a paper (or other materials) map and of videos aimed at promoting it. Exchange on the work experiences among the Ecomuseums belonging to the Ecomuseums Network and between them and the national Ecomuseums. Although the main objective of the Maps is the increasing of the awareness of local communities, in some cases they can be also useful for promoting the territory among visitors and tourists mainly in an eco-tourism perspective.

Good practice promoters The Ecomuseums Network and each Ecomuseum. Stakeholders involved Each Ecomuseum representatives and the local communities involved in each Ecomuseum. Benefits for the involved actors Both representatives and local communities, by means of the Map creation, have gained a deeper consciousness of their own territory and a willingness to start actions aiming at enhance or preserve the identified heritage A Community Map creation encourages the collaboration between a territory's different stakeholders and a sinergy between the single projects and the whole community's expectations. The identification of common objectives fosters the birth of new local development strategies and new job opportunities for the young generations. Financial resources required for the implementation of the good practice ( singular cost - regular cost) In order to realise the Map each Ecomuseum cooperated with one or more groups belonging to the local community, which worked on the Map as volunteers. The financial resources for the Map publication, on paper or on other materials, varied between € 500,00 and € 5000,00, depending on the chosen operational mode and the number of published copies.

First steps taken - Involvement of the seven Ecomuseums in the project of Map realisation - For each Ecomuseum, involvement of the local population in the Map realisation - Management of the work group for the Map realisation

Time needed for developing the good practice The Map realisation took on average almost one year; some Ecomuseums completed the whole percourse in 3 to 5 months, some others in 12 to 14 months.

Possibility of transfer the good practice The Community Maps are a practice of participative reflection which was born in England in the early Eighties. They have been adopted in Italian Ecomuseums since about ten years ago and the diffusion of their use contributed to optimize and improve the work methodology and the results dissemination thanks to the Local Worlds network. Currently the Community Maps are used in many local communities as a means for local culture enhancement; the practice can easily be transferred to other local communities but a well-trained subject on participative methods is needed to start the process and involve the stakeholders. The Trentino Ecomuseums Networks belongs to the the national network Local Words - Mondi Locali, which organizes seminars and workshops to promote an exchange between Italian and European Ecomuseums on the themes of participation and the creation of Maps.

Relation to existing cultural values Enhancement of local heritage and culture: - environmental goods; - historical evidences; - intanigible knowledges belonging to local tradition; - photo material / audio interviews The Community Maps interpret, as well as tell and introduce an Ecomuseum territory, its inhabitants and history. Each map highlights those (tangible and intangible) cultural values which are considered the most important for the community – places, buildings, objects, traditions, customs, typical dishes and knowledges.

EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good - Active participation of the community to the evaluation of its own territory resources and of its own culture; - creation of one or more motivated working groups; - growth of the consciousness of the resources present on the local territory; individuation of actions and projects aimed at restoring, preserving and enhancing the territory

Measurable results and/or impact indicators Start of noticeable actions and projects aimed at restoring, preserving and enhancing the territory. Each Ecomuseum produced a map, constituted by printed or digital material, with the the aim of divulgating information and knowledges on its territory. The considerations included in the Maps stimulated the Ecomuseums, each in its own way and time, to create information boards,in-depth publications, divulgation events and new thematic routes. The Ecomuseums maps have been collected on 25 boards in a union exhibition. The exhibition, which was inaugurated o the 21 June 2011 and during 2011 is going to be hosted in turn by each Ecomuseum.

New opportunities created at a local level - Increase of the social cohesion in little local communities, otherwise threatened by depopulation and loss of shared culture - Involvement of young people in culture preservation - Enhancement of the local communities' cultural values, knowledges and know-how - Formulation of new cultural-touristic offers - Creation of new job opportunities both in the cultural and in the tourism sectors

GENERAL INFORMATION Title of the good practice: Commons (Usi civici) Typology of related cultural value: 3.6.2.2 Private social aggregation forms DESCRIPTION OF THE GOOD PRACTICE Brief description “Usi civici” is a form of common management of land. It belongs to those systems of "rights of common use" which developed in Middle Ages in consequence of the breeders' need of managing common properties, such as agricultural lands surrounding villages, pastures, forests and rivers, as well as tools or buildings used by the members of the community. They are inalienable, imprescriptible, not negotiable; they cannot be acquired by usucaption and legally they are governed by the regulations which administer the State land; they apply only to the people who reside in a certain territory. In Trentino Alto-Adige, as well as in other Italian regions, "usi civici" practice still survive; during the 20th century these rights (originally unwritten) were written out in specific laws. Today this practice is still existing and vital, although the extensive cow breeding decline (during the second half of 20th century) has consistently reduced it; policies at an European as well as at a provincial level recognized the importance of breeding for the rural ecosystems and cultural landscapes preservation and introduced payments for supporting such practices. Short presentation of the territory, context for the action Covering a surface of 6.207 km2 (3% of the Italian territory), Trentino lies in the heart of the Alpine area. It is an entirely mountainous province; the presence of mountains not only influences its climate and landscape (which is for the most part characterized by natural and semi-natural land), but is also important in determining social dynamics, economy and culture. Trentino population (525.000 in 2010) is mainly polarized in the capital city (Trento, with a population of 115.000 in 2010) and in the other minor cities placed in the several valleys, while the higher and less accessible areas are generally characterized by a little density and subject to depopulation. Trentino economy is strongly based on tourism and services, while agriculture, although having a little economic weight, significantly influences both culture and landscape. In Trentino there is also a 50-years old University, where the first Italian Sociology faculty were instituted in 1962. For Trentino, the first important law for "usi civici" was the Constitutional Law nr 5, 26th February 1948, which gave to the region Trentino Alto-Adige the right to legislate concerning "usi civici"; the Provincial Law nr 5, 13th March 2002, defined the legal frame for the administration of the goods and the management of the land subject to the “usi civici” rights. At the present moment the “usi civici” surface covers a surface of about 336.000 hectares, that represent the 54% of the entire provincial territory. Objectives Objectives - common management of forests and pastures - management of malgas - (today) preservation of territory and landscape by means of “private” management

One of "usi civici" important applications (in past and present times) concerns the management of pastures. Traditionally, in the Province of Trento there was a consistent cow (but also sheep and goat) breeding activity, based on the common management of pastures and dairy activities. For the cow breeding a short migratory herding, from the valley bottom to mountain pastures, was an usual practice; cows from several farms were grouped together and kept in a mountain herd (malga) for three months, from mid-June to mid-September, thereby allowing the breeders to concentrate on hay making and other farm works. In some cases the breeders paid a person for keeping the cows; in some others it was the shepherd that rent the pasture with the related buildings and the farmers had to pay him a quota (in money or in products) for each animal. In the present time “usi civici” practice, especially when related to forests and pastures management, is an important means for landscape and territory preservation. Good practice promoters “Usi civici” promoters were Middle Ages communities. The local communities, also on the basis of the ancient rights deriving by the feudalism, can promote the institution of commons related to the utilization of wood, pastures and herds, as well as the monitoring and realization of linked activities. Stakeholders involved ASUCs: in Trentino "usi civici" rights belong to separate administrations called ASUC (Amministrazione Separata dei beni frazionali di Uso Civico). Benefits for the involved actors - ASUCs administrate activities relating to forests and pastures management and actually earn money

especially by the sale of wood, but also by the rental of malgas and in some cases by the exploitation of water resources; - communities: the management of forests and pastures by the ASUCs allows to preserve and “clean” the marginal territories, preventing natural disasters such as landslides, fires and floods, and improves the quality of landscape; - breeders: some malgas are still used for housing the cattle during the good season - whole population: the money earned by the activities related to the commons can be invested in an improvement of the land or other activities which benefit the whole community Financial resources required for the implementation of the good practice ( singular cost - regular cost) ASUCs don't need any financial resources, while requiring the availability of much human capital; on the contrary, they provide financial resources, which for some villages constitute an important source of income. First steps taken: The first steps for the management of the commons were taken in Middle Ages. These ancient systems of rights were recognized and revised by means of specific norms both in Trentino and in other Italian regions; in Trentino the most recent provincial law regarding the commons is the L.P. 14th June 2005, nr 6. Time needed for developing the good practice ASUCs are a very old practice, still vital today, deriving by the stratification of rights and practices during time; so it's impossible to estimate how much time it needed to develop it. Possibility of transfer the good practice The practice, as an old stratified practice, can be difficult to transfer to other territories, although the positive effects of the common managing of land could suggest the possibility of creating similar practices by new, especially in places characterized by a large availability of nearly abandoned land. On a world-wide level, especially in those areas in Asia and Africa which are covered by wood or pastures, the creation of new rules for the management of common lands is needed, in order to avoid either their abandonment or their overuse; similarly, this practice could be transferred to SEE areas, compatibly with their local specificities. For this aim a better diffusion of information on the common management of resources would be desirable. Relation to existing cultural values Malgas (often belonging to the communities) Meadows (often belonging to the communities) Forests (often belonging to the communities) Breeding activity and dairy production (with the production of typical products) in malgas EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good “Usi civici”, as a form of local administration of land, have proved to be quite efficient as well as an important instrument for encouraging the residents' care for their own territory; ASUCs can be good mediators for actions aimed at preserving the rural and natural heritage. They encourage the preservation of traditions, the maintenance of landscape and can help the development of tourism. Measurable results and/or impact indicators - Usability of territory, which otherwise would be abandoned and subject to degradation processes - Possibility for privates of carrying their cattle on mountain pastures under the surveillance of shepherds residing in malgas - Income deriving by the timber sale New opportunities created at a local level - Jobs related to malgas activities - Jobs related to the management of forests and of other resources

GENERAL INFORMATION Title of the good practice: Officinal herbs production and association (Produzione di erbe officinali e forme associative) Typology of related cultural value: 3. Intangible cultural value 3.4 Knowledge of the environment 3.4.1 Flora 3.4.1.2 Officinal plants and derived products DESCRIPTION OF THE GOOD PRACTICE Brief description Common promotion of local officinal herbs producers The Montagna & Benessere (Mountain & Wellness) Association joins little local producers and craftsmen working in Roncegno and the surrounding territories, with the aim of supporting them in the production and sell of their products and in facing the market in a more competitive way. Since its birth it obtained financings both for its common activities (such as the creation of a common laboratory for the officinal herbs processing) and for its single members (such as for the restoration of old buildings for starting new activities). One of the most important Montagna & Benessere activities is constituted by the biological officinal herbs production and sale, which involves six members. The beginning of its promotion activity coincided with the creation of the Roncegno Officinal Herbs Festival, which since 2006 has been organized yearly in the Palace Hotel Park. Montagna & Benessere members produce their own herbal teas, creams and flavoured salts. The Association has created its own mark (Valsugana officinal herbs") for selling the products and organises promotional events. Some Montagna & Benessere members obtained the Trentinerbe mark, a mark promoted by the Trento Autonomous Province for enhancing the local quality herbs production. Short presentation of the territory, context for the action Valsugana is a valley in eastern Trentino, joining the capital city, Trento, with the region of Veneto. It's characterised by a polarisation between more accessible valley-bottom areas, of which those neighbouring with Trento municipality are subject to urban sprawl, and less accessible half-mountain and mountain areas, often subject to depopulation and territory neglect. Tourism (focused in particular on lakes, thermal baths and mountains) and re-discovering of traditions, as well as little initiatives of quality in agriculture are the best tools for giving it a stronger identity and balance the territorial polarisation. In the area of Roncegno and of the surrounding municipalities, all of them belonging to a middle-mountain area potentially subject to depopulation, both administrations, private subjects and Lagorai Ecomuseum are trying to encourage little initiatives aimed at restoring economy, landscape and culture. Objectives - promoting little local activities (economic and craft-related activities), especially those related to agriculture and officinal herbs farming - creating a network of local producers to share the promotion of their products - supporting tourism Good practice promoters Montagna & Benessere Association Stakeholders involved - Private producers members of the Association - Roncegno municipality administration - Roncegno CTL (Committee for the tourist and cultural activities) - Levico and Roncegno Thermal Bath Organisation Benefits for the involved actors - Private producers can increase their business; moreover, they can have better resonance and share some costs (as those related to the maintenance of a laboratory and those related to promotion) - Roncegno municipality administration gains tourist promotion for its territory - Roncegno CTL (Committee for the tourist and cultural activities) gains tourist promotion for its activities - Levico and Roncegno Thermal Bath Organisation benefits from the yearly Herbs Festival, because it's organized in the Palace Hotel park, in this way publicizing it Financial resources required for the implementation of the good practice - singular cost - regular cost The activities aren't paid by the Association funds: each subject puts in common its own resources and time for organising the various activities, for instance for what regards: - creation of products derived by plants; - selling and publicity; - organization of events related to officinal herbs. First steps taken - Creation of the Association - First activities (2001 – 2002)

- Preparatory work for the creation of herbal products - First Herbs Festival (2006) Time needed for developing the good practice About five years from the first ideation of the Association and the first Herbs Festival in 2006. Possibility of transfer the good practice. The good practice can certainly be transferred and could be an useful instrument for stimulating a sustainable development in little rural villages, as it strengthens the single members in the general competitive economic context. The convergence between the different interests of local producers and artisans is the necessary condition for the creation of similar associations, which can survive only if the local people are willing to support each other and put in common various resources. Initiatives promoted by public subjects, as well as the availability of financial resources, can of course encourage the constitution of such associations, but the most important element is each member's willingness to participate. Relation to existing cultural values - Healing culture which makes use of herbs - Tourism events - Herbs as ingredients of typical recipes and of organic dishes offered by local restaurants - Rural buildings: some masos and malgas have been restored to host the Montagna & Benessere activities (B&B, dairy, laboratory...) EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The creation of an association focusing on organic herbs farming can keep vital the local economy, stimulating the creation of jobs; at the same time, such farming is very respectful of the territory and compatible with the preservation of the rural landscape, thus encouraging a kind of "soft tourism". Measurable results and/or impact indicators - Organization of the Herbs Festival in the last five years, encouraged by the increasing number of visitors - Creation of promotional material - Of the original six members of Montagna & Benessere which decided to dedicate to herbs, no-one has left New opportunities created at a local level Support to small local producers: just one of the members of Montagna & Benessere had a previous farming activity; the other ones were stimulated and supported by the creation of the association. Possibility for each small farmer of creating its own herbal products by sharing the costs with other producers.

PP2 – RCR GENERAL INFORMATION Title of the good practice: Zasavje traditional cuisine in local restaurants Typology of related cultural value 3.5.10 Diet DESCRIPTION OF THE GOOD PRACTICE Brief description Zasavje cuisine is typical for the industrial regions. In the mid 19th century when industrialisation began people moved here from different areas and brought also their diet habits. Variety of different influences made the Zasavje cuisine typical in a sense that this kind of food is not common in other parts of Slovenia. Today we are focusing on promotion of typical food in local restaurants. During the summer of 2011, the chefs and bartenders/waiters of 15 restaurants have gone through short course of training regarding the variety of traditional Zasavje dish. 3 of involved restaurants already provide several menus of Zasavje dishes. We are focusing to achieve that all 15 restaurants will get standards to be able to offer traditional and typical Zasavje cuisine within their menus. Zasavje cuisine is not traditional for the region, but it is typical for (former) industrial and mining areas. It is regions` local speciality in Slovenia. Short presentation of the territory, context for the action The Zasavje region is located in the centre of Slovenia along the middle current of the Sava river and consists of 3 municipalities Hrastnik, Trbovlje an Zagorje ob Savi. It is traditionally the most industrialized region in Slovenia with predominant heavy industry based on the local energy source – brown coal. The region has a reputation of abandoned region but is in slow transition today, but energy still remains very important field of economy. Beside heavy urbanisation in the past, rural and unspoiled countryside, traditional cuisine, folklore, myths and ethnography tided to urbanisation and industrialisation still present tourism development factor in the future.

Objectives Promotion of a typical Zasavje cuisine in local restaurants, involvement in cultural tourism programs, involvement in rural tourist offer in the region. Good practice promoters: Local restaurants Stakeholders involved: Catering providers, local restaurants, regional development agency, touristic institutions, NGO, local producers of food. Benefits for the involved actors Customers in local restaurants, tourist visitors who enjoy local cuisine, providers of catering and local restaurants with higher income, NGO‟s with the promotion of local cuisine, local food producers with higher income. Promotion of typical region`s food in the region, in Slovenia and in foreign countries. Tourists will have wider range of tourist offer, especially tourists, which appreciate quality cultural tourism offer. The region will become more recognizable as cultural tourist destination in Slovenia and in foreign countries. Financial resources required for the implementation of the good practice - singular cost - regular cost 700 EUR foto-shooting 2400 EUR workshop 4000 EUR for promotion (flyers, ...) 1000 EUR for menues First steps taken Seminar with all interested stakeholders, theoretical and practical workshop for all the stakeholders, practical workshop for 15 chefs, photo shooting of all typical food from Zasavje region, preparation of menus, standardisation, preparation of 14.000 copies of promotional material, from 15 Oct 2011 at least 15 menus in local restaurants with typical courses. Time needed for developing the good practice: 6 months Possibility of transfer the good practice The procedure can be transferable to different locations within the SEE area. Our approach can be transferred to other areas and regions, because we did it step by step by including experts in the field of culinary arts. We can also transfer out approach to (former) industrial and mining regions, which have similar problems and potentials as the Zasavje region. Relation to existing cultural values Traditional cuisine, cooperation with local food produces, traditional receipts. EVIDENCE OF SUCCESS

Reasons for which the good practice is considered as good More diverse offer in local restaurants, attraction for tourists, preservation of local heritage in a modern way, promotion of cultural tourism in conjunction with local culinary. Measurable results and/or impact indicators Number of tourist at the exhibition, number of overnight stay at B&B providers, number of food sold, number of tourists in the region. New opportunities created at a local level Strengthening of the food/catering sector, trading between companies and cities, exhibition promoted in tourist guides, cultural exchange between countries.

GENERAL INFORMATION Title of the good practice: Izlake–Zagorje Art Colony Typology of related cultural value: 2.3 Paintings and painted work - 2.7 Original sculptures, molds, and copies of them

DESCRIPTION OF THE GOOD PRACTICE Brief description The Izlake–Zagorje Art Colony was established in 1963 and enjoys a cult status as the oldest and most hospitable painting colony in Central Europe. The colony has been gathering local and international artists in the industrial environment of the former mining town who are able to work there for 10 days and asked to leave there one work for the rich Izlake–Zagorje Art Colony art collection. The participating painters are selected by the colony's board which organises also the workshop and the travelling exhibitions of the art-works from the collection accompanied with the catalogue. During the 40th anniversary it was published a monograph book with a survey by Milĉek Komelj. Since 2008 colony hosted more international participants coming from the newly acceded EU countries (Slovakia, Hungary, Estonia, Lithuania). In 2010 the colony hosted 12 artists and opened up to the younger generation as well as to the visual arts mediums beyond painting. Short presentation of the territory, context for the action Zagorje ob Savi is a municipality within the Zasavje region in Slovenia with population of 17.500 in the area of 147 km2. The landscape is hilly with alt between 240 and 1200 m. The economy was determinate by the presence of a brown coal mine which has now been closed for 15 years. Today several international companies (ETI, BArtec, Xella, SVEA) are the main employers together with growing SME sector. On the other hand municipality has a large percentage of rural area with rich cultural and natural heritage. In the last years rural tourism is developing. Objectives Promotion of a natural and cultural heritage of a region through the art, improving the quality of cultural tourism offer, development of tourism at local, provincial and regional level, promotional opportunity for artists from Slovenia and abroad, cultivation of tradition at the local community. Good practice promoters: Municipality Stakeholders involved: Municipality Zagorje, B&B providers Benefits for the involved actors Local B&B providers host the participants of the art colony which assures higher annual income of their cash flow. Financial resources required for the implementation of the good practice - singular cost - regular cost Each year 50.000 EUR is required to attract the artist and be able to host them for 10 days in municipality Zagorje and to supply them appropriate place to work. Material: 10.000 EUR Accommodation: 12.000 EUR Management: 15.000 EUR Other cost (promotion,...): 13.000 EUR

First steps taken: The establishment of the art colony which occurred almost 50 years ago. Time needed for developing the good practice Roughly a year passed from the first the development of the idea to the implementation of first colony (49 years ago). Today the organisation is well functioning. Today we think it can take about 1 year to organize such an event. Possibility of transfer the good practice The good practice can be transferable but not in the same way because different environment needs specific approach. This good practice can be transferred where specific model of arts exists. The Art colony is networking with other similar events in Slovenia and abroad. Relation to existing cultural values Traditional cuisine, receipts, traditional Zasavje folklore (dialects), natural and cultural heritage impressed in the art works EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The practice is good because it promotes the Zasavje region in the most sophisticated way- through art. At the beginning a colony brought together mining town from Europe. The colony do not provide new jobs, it only keeps on current ones. One of the disadvantages could be the lack of a gallery where all the works could be shown to the audience. Only once a year an exhibition takes place. We think in the future this could be a very successful exhibition available and attracted to wider audience.

Measurable results and/or impact indicators Number of tourist at the exhibition, number of overnight stay at B&B providers New opportunities created at a local level Strengthening of the food/catering sector, trading between companies and cities, exhibition promoted in tourist guides, cultural exchange between countries

PP3 – MCS

GENERAL INFORMATION Title of good practice: the tasty bread as it used to be Cultural value typology : 2.11.1 Hand-made DESCRIPTION OF THE GOOD PRACTICE Short description Traditional activity run by Abruzzo‟s families. On Tuesdays, Fridays and Saturdays in July and August it is possible to see how bread and other traditional food is made, using the “Solina‟s wholegrain, autochthonous flour” “Solina”, which is a particular type of soft wheat, that is grown in some mountain towns within the province of L‟Aquila. It is told that the name “Solina” comes from the ancient “siliginis”, mentioned in Plinio‟s “Naturalis Historia”, from which a tasteful bread was made. Its medieval origin was referred to in some popular sayings, which emphasize its organoleptic features. It is in fact said that “that one from Solina” is a superior type of flour. Short presentation of the territory Castelvecchio Subequo is an Italian Municipality of 1.079 inhabitants, located in the Province of L‟Aquila, in Abruzzo. It is part of the Sirentina Mountain Community and it is located on a spur at the feet of Mount Sirente. It is small but it has historical, cultural and artistic importance. Furthermore, it has many Renaissance and baroque monuments as well as archaeological sites. Objectives Proposing tourist activities which will raise the interest in local traditions. Good practice promoters Maria‟s ancient wooden bakery Involved stakeholders - Sirente Velino Tourist Information Centre - Superequano archaelogical group and Soc. CAL.BI. & C. provides information about this initiatives, while improving its visibility level by bringing there groups of tourists (mainly Superequano archaelogical group and Soc. CAL.BI. & C.). Benefits for the involved actors Advantages: - for the tourist information centre: providing further information to the people of the territory - for the Superequano archaeological group: help people discovering local traditions - for Soc. CAL.BI. & C: increasing touristic attraction - for the tourist: having the possibility to get to know, learn and experience something which goes back to past, local flavours. Financial resources that are necessary to implement the good practice ( singular cost - regular cost) The event is promoted by the Sirente Velino Park which started it in Summer 2011. As the event is held only in July and August, the overall cost for the event is approximately € 4.800,00 (which includes: insurance, flour, other raw material, firewood, electricity, workers etc.). Such cost is borne by the bakery‟s owner. The event is publicised by the Sirente-Velino Park on the DIVERTI Lento brochure, within the summer activities of the Park, to discover local culture and local flavours slowly and in close contact with nature.

First steps undertaken Meetings between the Park tourist information centre, the local associations, local craftsmen and Maria‟s ancient wooden bakery The goal was increasing tourism attention toward an area mainly visited in the winter. Through this meeting a decision was made about the local resource to valorize and the Solina‟s wholegrain to make tradition bread was considered to be the most suitable one for summer months. This decision was strengthen by the valorization of another local resource: an open areas wood stove of Castelvecchio Subequo. Time necessary to develop the good practice In Winter time, before the summer tourism season, meetings took place with the view to setting up the handicraft activities to be promoted.

Possibility to transfer the good practice This is a good practice which can be easily transferred to other activities similar to bakery.

External relations with cultural values Bread was the basic food for farmers as well as in today‟s Mediterranean diet. The event takes place in a traditional,

family-run bakery, which was built at the end of 1950s and was used by the owners and the village families to bake bread or wedding/ceremony cakes etc. At present, the bakery is open 3 days a week and ancient bread-making techniques are used (such as the raw materials: yeast, “Solina” flour and the wooden cooking methods). EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Preparing bread and baking it in the town‟s bakery is something practiced largely in the villages of the Sirentina Mountain Community. Tourists are particularly interested in the activity as they see how they can bake tasty bread as it was made once by following the ancient local tradition. Measurable results and/or impact indicators Number of tourists participating in the event: the activity is a new proposal (2011).

New opportunities implemented at local level Not foreseeable at the moment ad it is a brand new activity

GENERAL INFORMATION

Title of good practice: Botanic course: officinal herbs and herb tea

Cultural value typology: 1.8 Cultivated landscape – natural landscape

DESCRIPTION OF THE GOOD PRACTICE Short description The activity is carried out only in August, on Sundays. There are two different courses: the first one is carried out by a naturalist who helps tourists find “ancient” plants early in the morning. Afterwards, plants are used to prepare herb teas that tourists will taste and they will be explained how to prepare them. The second course is carried out by a botanist who will show how to use officinal herbs on the field, weather permitting, or through a laboratory class. Short presentation of the territory Rocca di Mezzo is an Italian Municipality of 1.544 inhabitants, in the province of L‟Aquila, in Abruzzo region. It belongs to the Sirentina Mountain Community and is the headquarters of the Natural Regional Park of Sirente – Velino. It is a sport resort, and located in the proximity of Campo Felice and Ovidonli sky-resort areas. Objectives Valorising and exploiting the botanic heritage of the territory. Good practice promoters “In Fattoria” Involved stakeholders Sirente Velino Park – Municipality of Rocca di Mezzo – Green Tourism (CIA) – Involved experts Benefits for the involved actors Advantages: - for the Park tourist information centre : disseminating information all over the territory - for “In Fattoria” : increasing the tourist attraction of the area - for tourists: opportunity to know herbs and ancient plants of the territory and learning how to prepare herb teas, liquors, lotions. Financial resources that are necessary to implement the good practice ( singular cost - regular cost) There are no activation costs, except for the botanist and naturalist‟s remuneration. Tourists will pay an attendance fee of € 15,00. The staff and raw material costs will be covered by dividing the incomes by 50% between the promoter and the teacher. Schools will take part from 2011-2012. First steps undertaken Meetings between the Park Tourist Information centre and “In Fattoria” allowed to rediscover herbs in Rocca di Mezzo which are a valuable natural and cultural local resource. These meeting allowed deeper discussions about valorization of local traditions focused on the herbs. Hence the creation of two course, held only in the summer, with the involvement of experts capable to increase locals and tourists attentions toward the territory. Time necessary to develop the good practice This is an activity which needs some time to be developed, as it is for tourists interested in botany and in nature in general.

Possibility to transfer the good practice This is a good practice which can be transferred where similar natural characteristics are present (such as altitude). External relations with cultural values Respect for nature and for the territory which will help keep the necessary conditions for the growth of plants and herbs which have always been used in this kind of activities. The program envisages a short excursion with the cooperation of the excursion centre “Terre di Mezzo”. Starting point: In Fattoria – Via di Pezza km 0,800 Rocca di Mezzo. EVIDENCE OF SUCCESS Reasons for considering the practice as good practice This is a good practice as it teaches how to produce and to use herbs, liquor plants and herb teas etc. It also attracts niche tourists and implement new jobs in the botanic and naturalistic sector. Measurable results and/or impact indicators The activity started in 2010 and 60 people took part in winter time. In 2011, 30 people have been participating. New opportunities implemented at local level As the activity was recently promoted, there are still no new jobs implemented.

PP4 – Region of Thessaly

GENERAL INFORMATION Title of the good practice Municipal Company for Traditional Products of Milies Typology of related cultural value: 3. Intangible Heritage - 3.5 Economic practice 3.5.3 Gathering - 3.5.3.1 Edible native vegetation - 3.5.4 Arts and crafts - 3.5.4.1 Connected with construction and equipment - 3.5.4.2 Connected with nutrition - 3.5.4.3 Connected with natural wealth 3.5.4.4 Connected with clothing and furniture -3.5.4.6 Other handicrafts - 3.5.9 Diet DESCRIPTION OF THE GOOD PRACTICE Brief description The Municipal Company for Traditional Products of Milies is the first step in the development of the area. Combining the effective and comprehensive utilization of resources and exploiting the inherent potential of the region, it gives a new dimension to the development path. By creating the women's section for manufacturing traditional products and crafts – the section is under operation since 2000 - in the Lower Gatzea, a sufficient number of women are employed, strengthening the local economy and empowerment of women. The work is done mainly by women, because of their skills in cooking, pastry making, needlework and other female activities. They are offering a restyled use of local products, because these are being made by using old recipes, raw materials and more physical ways of producing the products. Thereby, the retained and preserved old traditional recipes, techniques and crafts inherited from generation to generation, are able to be exchanged. These are products such as a variety of marmalades, products of specific character (frumenty, noodles), honey, oil, raki or Tsipouro (traditional drinks), local soap, vinegar, tsitsiravla, ceramics, and textiles. After research in local tourist enterprises and in travel agencies, tourists come to the area in order to experience local products, food and crafts during all season. Short presentation of the territory, context for the action Milies is a village and a former municipality in Magnesia, Thessaly, Greece. Since the 2011 local government reform it is part of the municipality South Pelion, of which it is a municipal unit. It is a traditional Greek mountain village, at a height of 400 m on Mount Pelion. It is 28 km from Volos, the capital city of Magnesia... The municipal unit Milies is subdivided into the following communities (constituent villages in brackets): Agios Georgios Nileias (Agios Georgios Nileias, Agia Triada, Ano Gatzea, Dyo Revmata, Kato Gatzea), Kala Nera, Milies (Milies, Koropi, Stavrodromi), Pinakates (Pinakates, Agios Athanasios), Vyzitsa (Vyzitsa, Argyreika). Objectives Promoting the area‟s traditional products and crafts not only in holiday guides but also in local markets in other regions of Greece and abroad, in order to attract more and more tourists (native and foreign) through the years and to increase the income for the inhabitants. Good practice promoters Municipality of Southern Pilion. Local entrepreneurs.

Stakeholders involved Municipality of Southern Pilion. Local Associations. Benefits for the involved actors The advantage for the local entrepreneurs and other stakeholders clearly comes from the higher number of clients during the season of operation that grants improved economic sustainability. Tourists are given the opportunity to have at their disposal a new chance to know, learn and experience the traditional local products and crafts, by participating in local life and thus interacting with the local inhabitants. Tourists are given the opportunity to have the experience to participate in the process of making traditional products at specific periods of the year. As in autumn for the Tsipouro distillation. Financial resources required for the implementation of the good practice - singular cost - regular cost The Municipal Company is promoted directly from Municipality of Southern Pilion and the local entrepreneurs. It was developed under the European Community Initiative, Leader II with a budget spent almost 500.000 €. The cost for buying traditional products and crafts varies from 1-2 € to 100 € and depends on the kind of product the amount and the quality. First steps taken The Municipal Company of Milies was developed under the European Community Initiative, Leader II.

The permanent exhibition of traditional products and crafts, the production unit of Traditional food and Sweets and the Traditional Tsipouro Distillery established in Kala Nera. Time needed for developing the good practice After one year of development, the Municipal Company of Miles now is in the sixth year of operation, contributing decisively and effectively to the diverse activities of the area. Possibility of transfer the good practice The practise can be easily transferred to other territories, by exchanging experiences amongst local authorities, by participating in local gatherings and workshops for the promotion of the good techniques that are used in the current practice. Furthermore, by promoting the products that generated from this practice and offer evaluation about the benefits of the project itself. Local government can provide the establishments and the infrastructures needed and local communities can provide the staff and the knowledge. Media appearances can service as a method of promoting and demonstrating, to a more wide audience, the results of the good practice and, in general, what this practice wants to achieve. Relation to existing cultural values The traditional local products, foods and crafts EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Municipal Company of Milies in the 6th year of operation, contributed decisively and effectively to the diverse activities of the area, being an important factor in implementing development, in protecting and promoting the natural beauty of the area's rich heritage and enviable historical diversity over the centuries. By attracting more tourists (native and foreign), new jobs will be created and the employment and the income of local people will be increased, as well. The beauty of Pilion will be known worldwide and will be presented as a perfect and attractive tourist destination

Measurable results and/or impact indicators Number of tourist presences coming to area. Number of traditional products and crafts sold. New opportunities created at a local level Strengthening of the food, the handicraft, the local products sector of the nearby villages GENERAL INFORMATION Title of the good practice: The Pelion Train Typology of related cultural value: 2. Movable Cultural Heritage - 2.7 Mean of transport and part of it . 1. Immovable cultural heritage - 1.8 Technical and infrastructural heritage DESCRIPTION OF THE GOOD PRACTICE Brief description "The steam train of Pelion, «Moutzouris-Smudgy» through its unique travel across the slopes of Pelion, offers the opportunity to explore the unique landscape and admire the innovation for the time of construction. This service is included in holiday packages focused on the exploration of the Nature and the Tradition of Mountain Pelion and it is offered also to individuals or companies or groups. After research in local tourist enterprises, tourists come to the area in order to experience local culture and nature during April to October. So, the local entrepreneurs, together with the Hellenic Railway Organization, have worked out the cooperation agreement in order to make it possible for tourists to use the train while staying for a few days in the area. Short presentation of the territory, context for the action About 2000 people live year-round in Milies, Ano Lechonia, and other villages such as Pinakates, Ano Gatzea. The train currently departs from Ano Lechonia, and arrives at Milies after passing through other villages such as Pinakates, Ano Gatzea and others. An area with a unique mountainous environment and violent waters, with a great mythological and historical tradition.

Objectives The train operates mainly at weekends, offering visitors a chance to enjoy the area by using it. By having the Train service included in holiday packages and offered to individuals, companies and groups as a method of transport rather than the road network, we will have the opportunity to attract the tourists and other people to the village and mountain, in general, in a time where most prefer the seaside. Good practice promoters Local entreprennes Greek Railway Organization Ministry of Culture Municipality of Southern Pilion Stakeholders involved Greek Railway Organization Ministry of Culture Municipality of Southern Pilion Benefits for the involved actors The advantage for the local entrepreneurs and other stakeholders clearly comes from a higher number of clients during the season of operation that grants improved economic sustainability. Local travel agencies (tour operators) benefit directly from the sale of the holiday packages including the train attraction. The advantage for restaurant owners is an increased number of clients. Tourists benefit from the opportunity to have at their disposal a new opportunity to know, learn & experience an inspired work, blended in perfectly with the surrounding environment... Financial resources required for the implementation of the good practice ( singular cost - regular cost) The Train of Pelion is promoted directly from the Greek Railway Organization but also from the Municipality of Southern Pilion and the local entrepreneurs. The cost for a round trip is 18 € for the adults and 10 € for kids. For a one way trip the cost is 10 € and 6 € respectively. First steps taken The train of Pelion was in operation from 1895 to 1971, and was used to transport goods around the region (from port of Volos to Kalampaka with midways stops to Larisa, Karditsa, Trikala and Farsala), as well as people who used it for travelling and for short day trips. However, with the increase in use of motorcars, the train became too expensive to continue operating, and was eventually abandoned. In 1994, the Hellenic Railways Organisation (OSE) with the support of local authorities and entrepreneurs began restoration works on the railway line as well as on some station buildings. Finally, on May 25th, 1996, the route from Ano Lechonia to Milies was re-established and the train began to run again, offering its services to the public. Time needed for developing the good practice After two (2) years of restoration works the route from Ano Lechonia to Milies was re-established and the train began its function again. Possibility of transfer the good practice

The practise is difficult to be transferred as it is, inside Greece due to its uniqueness, combining large scale infrastructures with the natural environment. Relation to existing cultural values: The train of Pelion EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The train of Pelion generates positive results since this activity fits perfectly with the surrounding environment attracting a high number of tourists each year. Therefore, local entrepreneurs felt that this initiative matched with their businesses and therefore they could have a role in it. Measurable results and/or impact indicators Number of tourist presences coming to Milies using of train instead of cars. Number of companies using the train for their activities. By using the train the positive environmental impact is substantial, since the train pollutes less than the accumulated cars that the people who are travelling by train are using. New opportunities created at a local level Strengthening of the food, the handicraft, the local products sector of the villages that train passes.

PP5 – OJ

GENERAL INFORMATION Title of the good practice: Farm games in Planina pod Golico Typology of related cultural value: 3. Intangible heritage - 3.5 Economic knowledge 3.5.4 Agriculture DESCRIPTION OF THE GOOD PRACTICE Brief description Farm games are organised every year within the framework of the local festival in Planina pod Golico. The event is scheduled for the last weekend of August. The programme of the event includes games for 4-member teams, which compete against each other in a humorous and entertaining competition, displaying their skill in old farm chores. Every year, farm games involve three different disciplines, the only permanent game being the assembly of an old farm cart. The games require the competitors to show their strength, skill and inventiveness. The panel of judges consists of the elderly local farmers. The winning team receives a transitional cup, and all teams receive symbolic material awards. Entertainment programme with live music takes place after the games. The teams come from Gorenjska region, but also from Austrian Carinthia, as the event is traditionally attended by the citizens of Šentjakob v Roţu. In recent years, the locals have been bringing some home-made food or drinks. The food gathered in this way – among which traditional dishes can naturally be found – is offered to all visitors free of charge.

Short presentation of the territory, context for the action The festival takes place in Planina pod Golico, a village situated on the slopes of the Karavanke Range above Jesenice. Unlike the other settlements in the municipality, the village was not affected by urbanisation and it thus preserved its rural character to a greater extent. As a consequence of hard natural and geographic conditions, manual farm work was largely maintained here. The local tourist society endeavours to preserve the values of farm life and the forgotten farm chores with the described event. Objectives The objective is to use farm games to raise awareness of the importance of preserving traditional skills and crafts as the local identity of these mountain villages. This is an entertainment event, thus one of its direct objectives is also to provide entertainment for the visitors. Good practice promoters The event is organised and implemented by the Golica Tourist Society and Planina pod Golico Local Community – volunteer work is utilised to organise and implement the event. Jesenice Tourist Information Centre assists in event promotion. Stakeholders involved Stakeholders involved in Farm Games 2011: Municipality of Jesenice (partially financing the event) Golica Tourist Society (event co-organisation and implementation, partially financing the event) Planina pod Golico Local Community (event co-organisation and implementation, partially financing the event) Jesenice Tourist Information Centre (assistance in event promotion) Planina pod Golico Volunteer Firefighters' Society (volunteer assistance in event venue preparation and security service during the event) Local inn (partially financing the event, catering services) Benefits for the involved actors Municipality of Jesenice – increased visibility of the municipality as a tourist destination; improved social life for locals. Event organisers and promoters – increased visibility as tourism promoters and cultural heritage conservers in the region; increased numbers of visitors. Local restaurants and inns – income from the sale of food and drinks at the event. Event visitors – free of charge visit; new knowledge about the farm chores and games, socialising, entertainment, relaxation. Financial resources required for the implementation of the good practice ( singular cost - regular cost) The costs of the event amounted to approx. EUR 2,800 and can be divided as follows: promotion – EUR 600 requisites, awards – EUR 500 entertainment programme – EUR 1,700

It needs to be emphasised that event organisation, venue preparation, event management and the restoration of the venue to the pre-event state were carried out by volunteers – the value of their work was estimated at approx. EUR 1,500.

First steps taken The idea to organise the event was raised by the elderly locals, members of the local tourist society. While initially this local festival was intended for local people and no additional promotion was undertaken, eventually the event was extended with farm games to attract visitors from a wider area. The programme of the first farm games was agreed at a meeting of their initiators. The chairman of the tourist society then presented the concept to the municipal authorities, which granted a symbolic amount of funds for the event. Subsequently, the content and the course of farm games were determined in greater detail at a series of meetings.On the basis of the first farm games organised in 2003, with the participation of 5 teams from the surrounding villages, the competition grew into an annual event with 8 to 12 participating teams. Increasing attention has also been devoted to wider promotion of the event. Time needed for developing the good practice Approximately 3 years were required for the event to grow to the level desired by its organisers, although the success of the event still largely depends on the weather on the day of event. Possibility of transfer the good practice The transfer of the organisation of farm games is relevant for all rural areas; however, the programme of the games is best integrated into an existing cultural or entertainment event, as in this way it is easier to ensure the sufficient numbers of visitors and participating teams. Relation to existing cultural values The event is also related to movable material heritage, as ancient articles – which are related to farm work and lifestyle (e.g. hand saws for log sawing, animal-drawn farm cart, etc.) – are used as requisites at the games. The home-made food and drinks, which are offered to all visitors, represent the culinary heritage of the area. People become familiar with the potica wallnut cake, home-produced meet products, home-baked bread and some traditional pastries. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good At farm games, old farm chores are presented in a witty and amusing manner. Visitors become familiar with articles and tools related to farm work. Measurable results and/or impact indicators The number of visitors at the 2011 event: 200. The number of participating teams at the 2011 farm games: 10. The number of visitors has been constantly growing. They come from an ever wider area of Slovenia. The number of participating teams has also been growing. New opportunities created at a local level Establishment of a network of farm games organisers in the wider area and introduction of an unofficial farm games championship. Integration of other ethnological contents in the event. A possibility of establishing a local museum with a collection of farming tools.

GENERAL INFORMATION Title of the good practice: Old house names Typology of related cultural value: 3. Intangible heritage - 3.1 Oral tradition and folk literature 3.1.1 Dialects DESCRIPTION OF THE GOOD PRACTICE Brief description In the Slovene countryside, old house names were largely preserved as the names of homesteads, even when the family names of the owners had changed. In the process of the decline in farming and of the suburbanisation of settlements in the surrounds of Jesenice, house names have been sinking into oblivion and only the oldest inhabitants can still remember them at some places. However, these names are important in view of preserving the intangible cultural heritage and the local dialect, in which they are spoken. The origin of house names varies, but most frequently a homestead got its name from the name, family name or occupation of its first owner. Sometimes the house name was formed on the basis of the specific location or status of the homestead, or the owner‟s special characteristics. What is more, some house names were even based on the names of animals, trees and crops. Between 2004 and 2008, the Municipality of Jesenice collected old house names in all the settlements within the municipality and furnished the homesteads – where the owners gave their consent – with hand-made clay plates with dialectal house names inscribed. Approximately 300 house names were collected and approximately 200 houses furnished with clay plates. Short presentation of the territory, context for the action As a result of the 20th century development of iron industry and the subsequent new employment opportunities, rural areas of the Municipality of Jesenice were subjected to rapid decline in their agrarian character, as all the settlements in the valley experienced rapid growth. Quickly, agriculture represented only an insignificant activity in this area. As a consequence, the agricultural character of these settlements declined as well. The agricultural character was also created by house names, which were used by the locals in everyday conversation, but which declined as a consequence of the arrivals of new people and the construction of new houses. Objectives The collecting of house names was primarily aimed at preserving the intangible cultural heritage of the former agricultural settlements in the Municipality of Jesenice. These names help to preserve the local identity of citizens as well as the dialect and the history of respective settlements. Good practice promoters The project was organised and implemented by the Municipality of Jesenice in collaboration with local communities. Stakeholders involved Stakeholders: Municipality of Jesenice (project financing and implementation) Elderly locals (connoisseurs of house names and their dialectal pronunciation) Homestead owners (owners of buildings as the bearers of intangible heritage) Benefits for the involved actors Municipality of Jesenice – preserved intangible cultural heritage in rural areas of the municipality. Elderly locals – socializing; reminiscing about old house names. Homestead owners – free of charge clay plates with house name inscribed; enhanced identification with the local environment. Visitors to the settlement – another point of interest when visiting the settlements, especially those more attractive for tourism (e.g. Planina pod Golico). Financial resources required for the implementation of the good practice ( singular cost - regular cost) The project was financed by the Municipality of Jesenice. In the entire 2004–2008 period, EUR 5,000 was spent on this project, namely: EUR 2,500 – research and collection of house names; EUR 2,500 – production and the installation of clay plates.

First steps taken A similar campaign – at a smaller scale – had already been implemented in the Dovje Mojstrana Local Community in the nearby Municipality of Kranjska Gora. On the initiative of individuals, representatives of settlements, the campaign was also implemented in the Municipality of Jesenice. Preparations for the collection of house names were held through the following steps: • selection of local communities to prioritize, • collection of informants, older locals,

• informing the local people about the campaign. Time needed for developing the good practice Six months passed from the first concept and the process of collecting house names in the field to the first clay plates being installed at individual homesteads. Possibility of transfer the good practice The campaign was received with approval and interest by the local environment. What is more, significant local media coverage was devoted to the project. Based on this project, in 2009, the collection of house names continued in other municipalities of Upper Gorenjska. In 2011, a project covering this theme is foreseen to take place within the framework of a trans-border project, which involves the Gorenjska region and the Austrian Carinthia. This shows that this example of the good practice of cultural and linguistic heritage preservation is extremely relevant for transfer into other areas. The Development Agency for Upper Gorenjska, which now professionally manages the collection campaigns, had developed a methodology, which is suitable for transfer into any rural environment familiar with the phenomenon of house names. Relation to existing cultural values In addition to linguistic heritage, house names are also an important bearer of stories, anecdotes and jokes relating to people and homesteads in a local environment. The very stories surrounding the origin of house names often involve historical information or a folk legend. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good House names, if they are not recorded, are condemned to sink into oblivion. The process of collecting house names wakes local identity in people and increases their interest in other values, which are related to the intangible heritage of rural areas.

Measurable results and/or impact indicators The number of house names collected in the entire municipality: 300 (estimate). The number of homesteads with clay plates installed in the entire municipality: 200 (estimate). The use of house names in everyday conversation between locals has increased. The locals are no longer ashamed of their house names but rather they are proud of them. New opportunities created at a local level Issuing guides for individual settlements, which will contain the explanations of the meanings of house names. The use of house names as a trademark (e.g. marketing agricultural products with house name trademark). Research of other linguistic dialectal values of the local environment (e.g. dialectal words, dictionary of dialectal words). Awareness raising on the importance of dialect preservation.

GENERAL INFORMATION Title of the good practice: Traditional hike along an ancient mining route Typology of related cultural value: 3. Intangible heritage - 3.5 Economic knowledge 3.5.3 Crafts DESCRIPTION OF THE GOOD PRACTICE Brief description Every spring, the Development Agency for Upper Gorenjska organises – with the financial support by the Municipality of Jesenice – a traditional annual hike along an ancient mining route. At this recreational and educational event, the participants set out on a hike to learn about the history of iron industry and the accompanying activities (cart driving, charcoal pile burning and mining). The event takes place on the international museum day in collaboration with the Upper Sava Valley Museum Jesenice. As the entire ancient mining route is rather long, the hike is organised only along its parts; however, these parts are different every year and consequently so are the visited sites and topics discussed. The time frame of the event coincides with the daffodil (Narcissus poeticus) blossoming period in Planina pod Golico, thus the participants can enjoy in beautiful views while passing the meadows of innumerable blossoming daffodils. While participation is free of charge, every participant also receives a home-made snack.The participants who cannot or will not set out on a hike can visit the museum collection of the Upper Sava Valley Museum Jesenice at Stara Sava free of charge and use a transfer to Planina pod Golico afterwards, to join hikers at a social event. Short presentation of the territory, context for the action The route of the hike follows that of the ancient mining route, along which cart drivers transported iron ore from the mines at Savske jame to the foundries at Stara Sava in Jesenice. This route leads from Savske jame through the settlements of Planina pod Golico and Prihodi to the town of Jesenice. Part of the route follows abandoned paths and the other part is on active local roads. Several sights along the route are particularly interesting when combined with knowledge of the history of mining and cart driving (e.g. Savske jame mines, iron-ore scales, wayside shrines, wheel marks in rocks, etc.). Objectives The hike is intended for the citizens of the town of Jesenice, who wish to learn about the history of the town and its surroundings at a recreational and social event. The direct objective is to promote the ancient mining route as a theme route, where visitors can learn about the life in the past while being active in the natural surroundings. The indirect objective of the event is to present other points of interest and tourist service providers along the route. Good practice promoters This event is organised and implemented by the Development Agency for Upper Gorenjska, while Jesenice Tourist Information Centre assists in its promotion. Stakeholders involved Stakeholders involved in the Traditional hike along an ancient mining route 2011: Municipality of Jesenice (financing the event, assistance in its promotion) Development Agency for Upper Gorenjska (event organisation and implementation) Jesenice Tourist Information Centre (assistance in event promotion) Upper Sava Museum Jesenice (collaboration in event implementation – participants who do not set out on a hike are offered free entry to the museum) Local restaurants and inns (home-made snacks for all participants) Locals (presentations and guiding of the hike) Benefits for the involved actors Municipality of Jesenice – increased visibility of the municipality as a tourist destination; increased awareness among the local population about the importance of iron industry. Event organisers and promoters – increased visibility as tourism promoters in the region; increased numbers of visitors (Jesenice Tourist Information Centre and Upper Sava Museum Jesenice). Local restaurants and inns – income from the sale of food and drinks. Event participants – participation free of charge; new knowledge about the history of the ancient mining route; socialising. Local tourist service providers – increased visibility. Financial resources required for the implementation of the good practice ( singular cost - regular cost) The event is financed by the Municipality of Jesenice and implemented by the Development Agency for Upper Gorenjska. The costs of the event in 2011 amounted to approx. EUR 2,200 and can be divided as follows: promotion – EUR 900 organisation – EUR 600 food and drinks, transfers – EUR 700 First steps taken

In late 1990s, the drafting of plans for the development of tourism in the Municipality of Jesenice gave rise to an idea to revive the ancient mining route between Jesenice and Savske jame. In collaboration with Golica Tourist Society and the Municipality of Jesenice, the route has been waymarked; however, the ultimate goal is to make it a theme route and to put up several information boards. Until this is implemented, the stories behind this route need to be explained to the visitors by the local tourist guides. In order to introduce the future theme route to the visitors, every year since 2006, annual group hike has been organised and it became traditional due to the positive response from the participants – it takes place on the same date every year. Time needed for developing the good practice Five years passed from first initiative to revive the ancient mining route to the first hike organised along it. However, it needs to be emphasised that the project has not been completed yet as the ultimate goal – establishment of a theme route – has not been achieved thus far. Possibility of transfer the good practice The transfer of the good practice is relevant for all theme routes: annually organised and professionally guided visits to a route can increase its visibility. Relation to existing cultural values The ancient mining route combines the presentation of both the culture-historical values of the history of iron industry in the Municipality of Jesenice and its natural values (particularly the daffodils). The route as a physical object facilitates the presentation of technical heritage (Savske jame mines, Stara Sava museum area in Jesenice with its collections) as well as of other related intangible heritage, such as the stories surrounding the work of miners, cart drivers and farmers in the villages nearby the mines. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The event presents tangible and intangible cultural heritage at a recreational event. As the route has not been equipped with information boards so far, a guided hike is the best way to present all aspects of the old mining route, including the stories and interpretations of history. The event also has educational nature and helps to raise the awareness of the unknown history of Jesenice and the Savske jame mining area. Measurable results and/or impact indicators The number of participants at the 2011 event: 85. The number of participants has been constantly growing. They come from an ever wider area of Slovenia. New opportunities created at a local level Establishment of the ancient mining route as a theme route furnished with information boards. Involvement of the local population as the bearers of intangible cultural heritage (connoisseurs of history and stories, craftspeople). Establishment of Savske jame as an open-air museum. Extension of the event with an entertainment event.

GENERAL INFORMATION Title of the good practice: The Month of Daffodils Typology of related cultural value: 3. Intangible heritage - 3.4 Knowledge of the environment 3.4.2 Fauna DESCRIPTION OF THE GOOD PRACTICE Brief description In May, the meadows in the Karavanke Range get covered in a white blanket of daffodils (Narcissus poeticus). To use this flower to increase the visibility of the Jesenice area – as well as of Mt Golica, on the slopes of which the daffodils thrive and which is best visited during the May daffodil flowering period –, in 2010 the Municipality of Jesenice decided to bring all the activities during this month under the name “the Month of Daffodils in Jesenice”. The well established events, including the central Daffodil Festival in Planina pod Golico, were complemented with additional thematic events, joint promotion and daffodil decorations in the town of Jesenice. The goal is to increase the visibility of Jesenice not only as a former industrial town but also as an area of exceptional natural features. The daffodils not only cover the meadows on the slopes of Mt Golica but can also be seen – in the form of paintings, stickers and similar – in shop windows, schools, halls, newspapers and homes in the town of Jesenice. The Month of Daffodils also includes events, linked to the other visible feature of Jesenice – iron industry. In May, various events are organised at Stara Sava, the original historical centre of iron industry. Furthermore, traditional hike along the ancient mining route is organised annually. Short presentation of the territory, context for the action Essentially, iron industry and botany are two activities which do not go hand in hand. However, in Jesenice, they are combined in the Month of Daffodils. Traditionally, Jesenice was an industrial town whose development was based on iron industry, which developed here as a result of iron ore mines at Savske jame above Jesenice. At present, iron industry remains to be the leading industry in town; however, it was moved to new technologically improved facilities, while the original industrial areas at Stara Sava are becoming increasingly important in terms of culture, history and tourism. As regards botany, Jesenice is particularly renowned for daffodils, as the Karavanke Range within the confines of the municipality hosts the richest habitats for daffodils in Slovenia. Particularly well known is Mt Golica, which lent its name to the world's most frequently played instrumental tune entitled Na Golici (Trumpet Echoes), originally played by Slavko Avsenik's Ensemble. The Month of Daffodils combines two of the leading tourist components of Jesenice and presents them as a single tourist product. The co-existence of the natural environment and iron industry is also confirmed by the slogan of the town of Jesenice: the Town of Steel and Daffodils. Objectives The objective of the Month of Daffodils in Jesenice is to increase the visibility of Jesenice not only as a former industrial town but also as an area of exceptional natural features, which adorn the area of our municipality. A number of events taking place in the Municipality of Jesenice in May, the common aim of which is to promote Jesenice's iron industry tradition and its botanic curiosity – the daffodils –, were brought together under a single name. Indirectly, the Month of Daffodils is also intended for the local population, as the campaign is supposed to enhance both their awareness about the significance of the symbols of Jesenice and their identification with those symbols. Good practice promoters The Month of Daffodils is coordinated by the Municipality of Jesenice, while it is assisted by the Jesenice Tourist Information Centre in its promotion and in the process of collecting information. Stakeholders involved Stakeholders involved in the Month of Daffodils 2011 in Jesenice: Municipality of Jesenice (concept of the event, project coordination, organisation of workshops, publication of joint promotional materials, provision of advertising spots free of charge, the financing of joint promotional events, organisation of the final event of the Month of Daffodils) Jesenice Tourist Information Centre (collecting event information, distribution of promotional materials, organisation of “My Way Across the Blossoming Meadows” fine arts exhibition) Jesenice–Kranjska Gora Wind Orchestra (May Day reveille in Jesenice and the surrounding settlements) Club Without Limits (organisation of “Jesenice Without Limits” photo competition and of the 2nd Mt Golica Mountain Running Challenge, co-organisation of the Hike to Mt Golica and of the “Play With Me” humanitarian running event) Jesenice Municipal Library (organisation of a creativity workshop competition on daffodils and of a lecture on Karavanke Range flora in the Jesenice area) Youth Centre Jesenice (organisation of a daffodil making workshop and of “Jesenice Cultural Rainbow” intercultural event, co-organisation of the Jesenice high-school graduates‟ quadrille) Jesenice Music School (co-organisation of the Music Market and Iron Industry Games)

Upper Sava Museum Jesenice (free of charge visit to the museum at Stara Sava, co-organisation of the Music Market and Iron Industry Games for pupils of the first triennium of elementary schools) Jesenice Sports Institute (organisation of hikes in the area of daffodil covered meadows with visits to the meadows with Mt Španov vrh chairlift, »The Daffodil Tour 2011« cycling trip) Jesenice Kindergarten (organisation of activities for pre-school children to the theme of daffodils, e.g. chalk drawing and creating daffodils from paper) France Bergelj Retirement Home Jesenice (organisation of activities for elderly citizens, e.g. creating daffodils from crepe paper, visit to the Zois Park in Javorniški Rovt, inter-generational meetings with elementary school pupils, and painting in the surrounds of the home) Golica Tourist Society (organisation of the central event in Planina pod Golico – the Daffodil Festival, including the Miss of the Daffodils competition) Deveta revolucija tourism and recreation society (organisation of PodGolico.si cycling event – team cycling for the Steel Daffodil Cup with all-day programme at Stara Sava) Development Agency for Upper Gorenjska (organisation of the traditional hike along the ancient mining route with visits to local sights and daffodil covered meadows) Gimnazija Jesenice and Srednja šola Jesenice (organisation of the Jesenice high-school graduates‟ quadrille) Maxovci Group (organisation of “Jesenice Running” charity running event) Tea-ter Bar (organisation of “Play With Me” event within the framework of the international children and youth festival; organisation of youth festival; organisation of sports, entertainment and charity events; co-organisation of “Play With Me” humanitarian running event) Jesenice Alpine Society (co-organisation of the Hike to Mt Golica) Jesenice Elementary School of Polde Straţišar (organisation of “Play With Me” event within the framework of the international children and youth festival, co-organisation of “Play With Me” humanitarian running event) Jesenice Elementary School of Preţihov Voranc (the making of daffodils in various techniques) Jesenice Elementary School of Tone Ĉufar (various creations to the theme of daffodils, the designing of posters for the Daffodil Festival) Jesenice Chamber of Craft and Small Business (organisation of a hike to Mt Golica for businesspeople) Jesenice Students' Club (collaboration at the “Let's Play Together” event) Mercator Centre Jesenice and Ejga coffeehouse, pub and restaurant (sponsorship of the Month of Daffodils) Benefits for the involved actors Municipality of Jesenice – increased visibility of the municipality as a tourist destination; increased awareness among the local population about the importance of local values. Event organisers – with the financial and technical support from the Municipality of Jesenice and Jesenice Tourist Information Centre, they were guaranteed improved conditions for event promotion (at lower cost), which resulted in better attendance at the events. Companies – the companies which decided to join the campaign of uniform decoration of company premises were recognised by the clients as being cooperative with the local environment; what is more, the appearance of their premises was improved and uniform. Educational institutions – enhanced education of youth about the history and sights in Jesenice. Local population – increased local awareness and identification with the local symbol – the daffodil. Financial resources required for the implementation of the good practice ( singular cost - regular cost) In 2011, the Municipality of Jesenice earmarked EUR 13,000 for the Month of Daffodils in Jesenice. The entire amount was used for the promotion of the Month of Daffodils, which included: uniform posters for organisers of events, the putting up of temporary poster boards, leaflets for individual events, daffodil stickers for all organisers of events, public institutes, kindergartens and schools in Jesenice, the upgrading of the daffodil logo to a visual identity, organisation of the final event, advertising on Radio Triglav and various websites as well as the publication of articles in the Jeseniške novice biweekly journal and some other media.

First steps taken The Month of Daffodils in Jesenice was first mentioned by this name in 2010, when the Municipality of Jesenice

called on all organisers to act jointly in the promotion of events and to coordinate their schedule. What is more, companies, schools and other public institutes in town were invited to participate in and contribute to a uniform decoration of the town with daffodils (wall paintings, shop window and school decorations, etc.). Individual events, which are now organised within the Month of Daffodils, have a much longer tradition. The Daffodil Festival in Planina pod Golico has, with different names (the best known is Miss of the Daffodils), been organised here since 1967; the traditional hike along the ancient mining route was first organised in 2006; the May Day reveille by the Jesenice–Kranjska Gora Wind Orchestra has been a commonplace in Jesenice ever since 1965. Time needed for developing the good practice The wider Jesenice area receives most of its visitors during the month of May. The fact that various events for both tourists and locals were completely separate before, gave rise to an idea to provide additional joint promotion of Jesenice and its events in May. A decision on the promotional and awareness raising campaign was adopted at the beginning of 2010. Immediately, in the first months of 2010, intense preparations were conducted for May 2010, when the first Month of Daffodils campaign was implemented. Possibility of transfer the good practice The transfer of the good practice is possible to the areas, where the activity, which is the bearer of cultural heritage, is not considered a value but merely an industrial activity. Crucial in the case of the Month of Daffodils is the aspiration to ensure that the local population recognises iron industry and its heritage as well as the daffodils as an identification symbol, as well as that it finds a business opportunity in this. This aspiration is also confirmed by the increased number and variety of the 2011 events in comparison to 2010. Relation to existing cultural values Particularly those events within the framework of the Month of Daffodils, which are focused on the iron industry, have a strong relation to the intangible cultural heritage of the onetime lives of people in the area. In 2011, the Iron Industry Games for elementary school pupils were organised, where children could learn about the games played by children in the past, when they used the ironworking or iron smelting tools and similar as their toys. Furthermore, participants at the hike along the ancient mining route can also learn a lot about folk heritage and intriguing stories linked to the iron industry and the accompanying activities. They learn about the hard work of cart drivers and miners at Savske jame. The daffodil as the symbol of Jesenice already gave rise to an idea to have a daffodil souvenir designed. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good It encourages the organisation of tourist, sports and cultural events in the area of the Municipality of Jesenice. A broad campaign aimed at awareness raising among the local population and at daffodil decorations in the town.

Measurable results and/or impact indicators The number of events organised within the framework of the Month of Daffodils in 2011: 36. The total number of visitors at all events in 2011 (estimate): 3,000. The number of companies which joined the campaign of uniform decoration of company premises thus far: 20. The number of visitors at the biggest events has been growing. So has the number of events dealing with the ironworking and iron smelting tradition. Increased visit to Stara Sava and the Upper Sava Museum Jesenice museum collections. New opportunities created at a local level Establishment of one large central event within the framework of the Month of Daffodils. Establishment of the ancient mining route as a theme route furnished with information boards. Involvement of the local population as the bearers of intangible cultural heritage (connoisseurs of history and stories, craftspeople). Establishment of Savske jame as an open-air museum. Increase in accommodation facilities in the area of the Municipality of Jesenice.

PP6 – HCC GENERAL INFORMATION Title of the good practice: “Green-Cretan-All Inclusive” Typology of related cultural value: Intangible cultural heritage - Economic knowledge Diet DESCRIPTION OF THE GOOD PRACTICE Brief description A big Cretan group of hotel companies has adopted a model of “all inclusive” services that is based both in the environmental protection and the Cretan lifestyle and diet. It is actually a new innovative touristic product with great impacts in the economic, social and cultural environment. In other words, all the hotel suppliers will be local farmers and producers, so that the local market and agricultural production is protected. This new product was developed in order to satisfy tourists who wish to have a predefined budget for their vacations, but on the other hand, they do not want to isolate from the local tradition. For that reason, the program is based on Cretan Diet and traditional lifestyle. The good practice described is a complete package of services and products offered by the hotel to its customers with a predefined (standard) low price and high quality based on local production. Short presentation of the territory, context for the action The Region of Crete is located in the largest island in Greece. It forms a significant part of the economy and cultural heritage of Greece, while retaining its own local cultural traits. It consists of the Chania, Heraklion, Rethimno and Lasithi prefectures in 3.835 km2 with a total population of 601.263. The two main sectors of economic activity is agriculture and tourism, the common place of which is the Cretan Diet. Objectives Support to local economy Improving the satisfaction of the clients‟ needs Creating innovative touristic product to promote the competitiveness of the company Good practice promoters: Cretan group of hotels Stakeholders involved Hotel owners, Hotel managers, Tour operators Consultants, Researchers Local authorities Benefits for the involved actors Hotel owners and tour operators enhance their competitiveness in the global tourism market. Local authorities benefit from improvements in the incomes and employment levels of local society and communities. Tourists gain from having at their disposal for their holidays higher quality products and services with a predefined budget. Financial resources required for the implementation of the good practice (singular cost - regular cost) The costs incurred for carrying out the good practice are supported regularly, but they are actually expected to return as profits.

First steps taken The most important step is the involvement of local stakeholders and the promotion of brainstorming in order to share proposal and ideas. Really relevant steps are also are the dissemination and marketing activities Time needed for developing the good practice Big enterprises such as a group of hotel companies need a lot of time to recognise the problems and the needs, to test the sensitivity of the market and to transform an initiative into a good practice requires a long period of hard work. In this case 2-3 years of preparation is estimated. Possibility of transfer the good practice This good practice can and will be transferred in other hotels nationally and also on a transnational level. This is actually foreseen through the development of a certification globally recognised by caring customers. Effective collaborations, mobility and mutual company visits are only needed to support the transferability of the good practice. Relation to existing cultural values Cretan Diet Olive oil production Cretan Vineyard EVIDENCE OF SUCCESS

Reasons for which the good practice is considered as good The practice is considered a good practice since created new jobs locally; it contributed to increase the employment and income levels of the involved local communities; it supported entrepreneurship and competitiveness. Measurable results and/or impact indicators Number of created new gobs, Number of additional tourists presence Incensement in the incomes of the involved promoters and stakeholders New opportunities created at a local level New opportunities in Local Production: bigger scales and higher quality

GENERAL INFORMATION Title of the good practice: Cretan vegetables; from Collecting to Cooking Typology of related cultural value: Intangible cultural heritage - Economic knowledge - Agricultural activity - Diet DESCRIPTION OF THE GOOD PRACTICE Brief description The operation is done in the countryside - more specifically, in chosen fields that lie between olive-trees and vineyards- and in the open-air Museum grounds and gardens. In the 1st stage, older people together with the young parents spot the edible vegetables, taste raw some of them, exchange knowledge on various green, discuss cooking recipes, share jokes and build a friendly group atmosphere. In the same time, children share roles. The „explorers‟ explore the ground, the „botanists‟ record the vegetables found, the „journalists‟ take down the stories narrated by the grown-ups and make photos. In the 2nd stage in the Museum, the group wash the collected vegetables of the soil, cut them in small pieces, soak in lemon and olive-oil and then boil or fry them. Before this procedure, the group plays a game of identifying green and vegetables in the Museum‟s collection and gardens. The children are involved in hand-milling to grind flour that will be used afterwards in cooking the miller‟s-pie. A Cretan lady from the Museum‟s staff fries the dough while the participants taste various dishes made in the open fireplace like vegetables, omelet with wild green and snails with rice. The gathering ends with dancing and music, as it normally happens in Crete.

Short presentation of the territory, context for the action The Cretan open-air Museum 'LYCHNOSTATIS ', nominated for the European Museum Award 2010, is located at the most touristic resort of Crete Hersonissos, by the sea. It has 4 collections on the themes : - Cretan Folk Tradition and Ethnology - Cretan Nature and Environment - Cretan Folk Culture΄ - Pre-industrial Technology Hersonissos, is the most crowded touristic place in Crete, widely known a destination for mass tourism. It is a town and a municipality in the north of Crete, bordering the Mediterranean / Aegean Sea. This community is about 25 kilometers east of Heraklion and west of Agios Nikolaos. What is usually called Hersonissos is in fact its peninsula and harbour. It is part of the Heraklion peripheral unit. It is situated 25 km from the Heraklion airport and 27 km from the Heraklion port. Nowadays, local entrepreneurs are trying to Objectives 1. Education and training in all levels: collecting and cooking 2.To build a team activity and to step back in time and comprehend the self-consuming societies of the past in contradiction to the modern urbanized food model that disconnects food from its own ingredients. 3.To offer a qualitative service and alternative to tourists

Good practice promoters: Cretan open – air Museum “LYCHNOSTATIS‟‟ Stakeholders involved Local people, teachers, hotels, restaurant owners, tour operators, travel agencies. Benefits for the involved actors Local people benefit from the opportunity to immerse in their past life and experiences and present their traditional way of life to the younger ones. School students benefit from the new opportunity to know, learn & experience an interaction with nature that will change their nutritional habits and improve their health. The activity is tailored for young people and adults. The advantage for restaurant owners in Hersonissos comes from the higher number of clients during low season that

ensures economic sustainability. Financial resources required for the implementation of the good practice - singular cost - regular cost The regular cost of this activity is 25 € per person ( minimum participation 35 pax ). There are also other operations in the museum, that support its sustainability. First steps taken Promotion of the activity in the local society - Meetings organized by the Cretan open – air Museum “LYCHNOSTATIS‟‟ with local schools Time needed for developing the good practice 2 months before the first organized activities in the winter & spring.

Possibility of transfer the good practice The activity of collecting & eating vegetables can be easily transferred to other territories, provided that the local ecosystem and habits are taken into account. Relation to existing cultural values The knowledge and practice of collecting, conserving, preparing and finally eating vegetables is part of the Creatan intangible cultural heritage. Cretan vegetables are a necessary ingredient of the local diet and a main factor for longevity and well-being. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The high interest generated locally. In particular: - Older people felt important as they were asked to bring forward their vegetables‟ collecting experiences. -Young parents introduced the vegetables in their customary diet habits to benefit themselves and their children. - Children learnt to interact with nature Measurable results and/or impact indicators Number of participants

New opportunities created at a local level Strengthening of the food/catering sector. Strengthening the local market for the Cretan vegetables

PP7 – PRA

GENERAL INFORMATION Title of the good practice: Involving tourists in rose-picking Typology of related cultural value: Intangible cultural heritage – Performances –Music – Singing – Dance - Folk-oriented tourism events -Customs and habits – Celebration - Economic knowledge - Agricultural activity DESCRIPTION OF THE GOOD PRACTICE Brief description Offering dedicated holiday weekly tourist packages focused on a common and traditional agricultural activity: rose picking. Thanks to these packages tourists of other localities come to Strelcha in order to experience the local culture through rose picking (in the end of each spring) and participate in the traditional for the municipality Rose Festival.(http://www.sabori.bg/i.php/ob-pazardzhik/view.html?oid=21038). Tourist packages offer visitors to go to the rose fields and pick rose blossoms along with local farmers. In addition, during the days of the rose festival they can join the ritual of rose picking together with other guests and afterwards, they can visit events of their choice (folk dancing and singing, concerts and art exhibitions) dedicated to the Rose festival and even participate themselves along with the performers. They also have the opportunity to visit a rose-oil producing distillery and get familiar with the process and buy some fresh made products. Additionally, visitors can watch the Queen of Roses beauty contest organised during the Rose Festival where local girls perform and compete for the prize.

Short presentation of the territory, context for the action The best climatic conditions to grow the varieties of oil-bearing rose blossoms are in the 'Valley of Roses - the sub-Balkan plains of the towns of Karlovo and Kazanlak, south to the Stara Planina Mountain, and in the area of the town of Strelcha in the Sredna Gora Mountain. The fragrant 'Thracian Rose was already grown in these lands in the I-IV c. AD. In recent years the municipality of Strelcha has developed as the largest rose-production region in Bulgaria - a little known but significant enough fact. With its over 400 acres of Damask rose plantations the municipality ranks among the first in the country as a rose growing region. The production of rose oil is an age-old tradition in Bulgaria, while growing the fastidious flower is a long and arduous process. Rose-picking lasts some twenty days - from the end of May to mid-June. The production of 1 kg of rose oil necessitates 3-3,5 tons of red or 5-6 tons of white oleaginous rose blossoms. The Bulgarian ethereal rose oil is a valuable component of many perfumes and cosmetic products. Besides in cosmetics, it is also used in medicine and in aromatherapy. Objectives Having dedicated holiday packages focused on the involvement of tourists, folk performers, singers, dancers and musicians in the rose picking activity in order to have more tourists in Strelcha during this period. Good practice promoters Mayor of the Municipality of Strelcha, National community center "Prosveshtenie1871", Tourist Office (Tourist Information Center), Tourist Association "Strelcha”, NGO for the promotion of local tourism „Srednogorska Sakrovishtnitsa". Stakeholders involved Owners of land cultivated with roses; sponsors, local travel agencies, tourism operators, restaurant owners. Benefits for the involved actors - The benefits for the Municipality of Strelcha clearly come from the higher number of visitors during the season of rose-picking that grants improved economic sustainability and holds a potential for the development of tourism. - Owners of land cultivated with oil-bearing rose benefit from the holiday packages since this is a great opportunity to increase the level of trust tourist have for their oil. It is a unique opportunity to gain publicity and make their brand of rose oil very well known. - National community center “Prosveshtenie1871" benefits from the better organization and preparation of the folk music and dance performances during the Rose Festival thereby, contributing to the tourists to enjoy the local culture and to provide additional revenues for the community center. - Local travel agencies (tourism operators) benefit directly from the sale of the holiday packages. - The benefits for restaurant owners are the increased number of clients but also the opportunity to diversify their business with catering services.

- The sponsors benefit from advertising their production and activities. - Tourists benefit from the opportunity to have at their disposal a new opportunity to know, learn & experience something new that create contacts with local culture and traditional activity. - The local population also indirectly benefited from the higher number of visitors leading to higher incomes for retailers and tourism operators. - The holiday packages are tailored for both young people and adults. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Regular costs To promote holiday packages focused on the rose picking activities a regular cost of about 9000 EUR is annually shared amongst the municipality and involved tourism enterprises of Strelcha in order to make them known nationally & internationally. First steps taken Meetings organized by the Mayor of Strelcha, local entrepreneurs amongst each other and with local land owners. Time needed for developing the good practice 9 months from the first organized meetings (aimed at attracting more visitors to Strelcha during the rose picking season) and the actual increased number of tourists for the rose-picking season.

Possibility of transfer the good practice The creation of holiday packages focused on the promotion of a local and economically meaningful activity can be easily transferred to other territories. Once identified, the local cultural value to valorise (for example a tradition of rose picking), the most important local stakeholders must be involved (with meetings and clearly provided information) by showing in detail all the benefits coming from these kinds of actions for them and the whole territory; a plan (steps that must be taken) needs to be drafted and shared with all involved actors. For this kind of good practice no economic investment commitment is necessary. Relation to existing cultural values - Established knowledge of rose oil production; -Rose oil as one of the main ingredient of the many perfumes and cosmetic products, also used in medicine and in aromatherapy; -Local rituals relating to rose production and rose-picking; - Folk music and dances traditionally associated with the rose-picking activity. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The rose picking, visited and seen by tourists, generates positive results in terms of increasing the number of visitors in the area and hence, promoting the local culture. Therefore, this is a factor for generating additional income for tourism entrepreneurs, retailers, craftsmen, as well as for additional employment of local people. Local entrepreneurs and businesses also benefit from the possibility to promote their business and products to a wider public. Measurable results and/or impact indicators Number of tourist visits registered during the season of rose-picking by the involved tourism enterprises; Number of performers participating in the Rose Festival. New opportunities created at a local level Strengthening of the food/catering sector through opportunities for small-scale food production; Fostering currently offered spa tourism through diversification of their tourist product; Encouraging local crafts

GENERAL INFORMATION Title of the good practice: En Plein Air* during Rose pickin * En plein air is a French expression which means "in the open air", and is particularly used to describe the act of painting outdoors.

Typology of related cultural value: Mobile cultural heritage - Paintings and painted work Intangible cultural heritage – Performances - Artistic expression - Customs and habits – Celebration - Economic knowledge - Agricultural activity

DESCRIPTION OF THE GOOD PRACTICE Brief description En Plein air during Rose picking is an initiative, in which annualy the municipal administration invites various artists and performers in the period 21- 27 May during the traditional local agricultural activity of rose-picking to stay and work in a host family in Strelcha. Inspired by the original economic activity artists gain inspiration from the local culture and express in their works of art their feelings and impressions collected during their stay with the local families. Afterwords, their works are exhibited in the local museum and/or galleries to visitors of the Rose festival and to tourists benefiting from dedicated holiday weekly packages offered by Strelcha municipality during the same period. Eventually, art dealers and galleries throughout the country present the works of these artists. Thus, art becomes a means to promote the original local endogenous resources.

Short presentation of the territory, context for the action The production of rose oil is an age-old tradition in Bulgaria, while growing the fastidious flower is a long and arduous process. Almost every household in Strelcha is growing with own efforts their rose plantatons. Rose picking lasts some twenty days - from the end of May to mid-June. The best climatic conditions to grow the varieties of oil-bearing rose blossoms are in the 'Valley of Roses' - the sub-Balkan plains of the towns of Karlovo and Kazanlak, south to the Stara Planina Mountain, and in the area of the town of Strelha in the Sredna Gora Mountain. The fragrant 'Thracian Rose was already grown in these lands in the I-IV c. AD. In recent years the municipality of Strelcha has developed as the largest rose-production region in Bulgaria - a little known but significant enough fact. With its over 400 acres of Damask rose the municipality ranks among the first in the country as a rose growing region. Objectives Employ the language of art to promote the unique local cultural value of rose-growing. Involvement of young artists from different places in Bulgaria and abroad to paint outdoors inspired by the ritual of the rose picking and exhibit their works during the Rose Festival. Provide tourists in Strelcha during this period with an opportunity to see these exhibitions and to watch the artists at the open-air painting. Good practice promoters Mayor of the Municipality of Strelcha, Historical Museum of Strelcha, Tourist Office (Tourist Information Centre), Tourist Association "Strelcha”, Association of Culture and Art “Luda Yana”. Stakeholders involved Owners of land cultivated with roses, sponsors of the traditional annual celebration of rose-picking (e.g. “OPTIX Co - Design and Manufacturing of Optical Devices and Systems” Panagyurishte (http://www.optixco.com/en/w/home/), the Boutique Wine Cellar Midalidare Estate (http://www.midalidare.com) etc.), the partnership of the art gallery aLFIANI (http://www.alfiani.com ), local travel agencies, tour operators, restaurant owners.

Benefits for the involved actors The benefits for the Municipality of Strelcha clearly came from the higher number of visitors during the season of rose-picking and the art exhibition that grants improved economic sustainability and holds a potential for the development of tourism. The Historical Museum benefits from the higher number of visitors. Owners of land cultivated with oil-bearing rose benefit from the En Plein air since this is a great opportunity to gain publicity and make their brand of rose oil very well known. Local travel agencies (tourism operators) benefit directly from the sale of the holiday packages which include also visits to exhibitions and to the En Plein air. The benefits for restaurant owners are the increased number of clients but also the opportunity to diversify their business with catering services. The benefits for the Association of Culture and Art – “Luda Yana” wis the opportunity of promoting young artists from Strelcha and different places in Bulgaria and abroad participating in the En Plein Air during this period. The sponsors benefit from advertising their production and activities.

Tourists and artists benefit from the opportunity to have at their disposal a new opportunity to know, learn & experience something new that create contacts with local culture and traditional activity as well as to gain greater prominence through their works. The local population also indirectly benefits from the higher number of visitors leading to higher incomes for retailers, tourism operators and craftsmen. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Singular costs To promote holiday packages focused on En Plein Air during Rose picking activities a singular cost of about 1300 EUR is shared amongst the involved tourism enterprises of Strelcha and sponsor companies in order to make the event known nationally & internationally. First steps taken Meetings organized by the Mayor of Strelcha, local entrepreneurs amongst each other and with the local Association of Culture and Art - Luda Yana Time needed for developing the good practice 9 months from the first organized meetings (aimed at attracting more young artists to Strelcha En Plein Air during the rose picking season) and the actual number of artists participating in the event and the increased number of tourists for the season.

Possibility of transfer the good practice The most important local stakeholders must be involved with meetings and clearly provided information by showing in detail all the benefits coming from the action. It is also important to involve as a stakeholder an organisation supporting young artists in order to have a professional voice when organising the event and especially, when inviting participants. Additionally, an important stakeholder is a representative organisation of local farmers in order to provide contacts with hosting farmers‟ families which is an important success factor for the event as artists will have their accommodation free of any charge and on the other hand, they will gain hands-on experience of local farmers‟ life. For this kind of good practice no economic investment commitment is necessary except for organising meetings and communication with stakeholders and possible participants. Relation to existing cultural values - Established knowledge of rose-growing and rose oil production; - Rose oil as one of the main ingredients of many perfumes and cosmetic products, also used in medicine and in aromatherapy; - Local rituals relating to rose production and rose-picking; - Artistic works inspired by the rose-picking activity.

EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Promoting the unique local cultural value of rose-growing and rose oil production through art is a way to reach out beyond the boundaries of the locality. Art works inspired by these values and the rituals associated with them could be seen in galleries and exhibition places nationally and internationally. Thus, greater popularity could be gained and hence, tourist interest resulting in a greater number of visitors during the rose-gathering season. This in turn contributes to the local economic development and employment opportunities. On the other hand, this could be an opportunity for artists and especially young talents to demonstrate their capabilities and gain recognition, as well as generate income for them through selling their works to local tourists. Measurable results and/or impact indicators Number of artists participating in the En Plein Air during Rose picking and in the Rose Festival. Number of tourist visits registered during the season of rose picking by the involved tourism enterprises; Number of visitors to the local art gallery/museum;

New opportunities created at a local level Division of the Historical Museum with new paintings of young artists; Encouraging young artistic talents; Encouraging local crafts. Strengthening of the food/catering sector through opportunities for small-scale food production; Fostering currently offered spa tourism through diversification of their tourist product; Enrichment of the exhibition hall of the Art

PP8 – CTRIA

GENERAL INFORMATION Title of the good practice: Royal Day International Folk Dance Festival Typology of related cultural value: INTANGIBLE HERITAGE – Performances - Folk-oriented tourism events

DESCRIPTION OF THE GOOD PRACTICE Brief description Royal Days International Folk Dance Festival is organized annually between the 14th and 21st of August in Székesfehérvár, Hungary. The first festival was held in 1996 to revive the old tradition of inviting dancers and musicians to Székesfehérvár from all over the world. The centre of Dance Festival is the Dance house in the town of Székesfehérvár. During the festival the building is open all the time. In the afternoons the Dance house offers activities for the young generation. During the “Royal Playground” the guest ensembles of the festival entertain the children. In the evenings there is a screening of dance movies, the program is called “Royal Screen”. After the screenings the Folk Evenings begin. “Folk Evenings” is perhaps the most popular program of the festival. Every evening two or three ensembles present their dances, music and gastronomy. The organizers of Royal Days International Folk Dance Festival are the Alba Regia Dance Association. resource: http://www.kiralyinapok.hu/eng/index.php Short presentation of the territory context for the action Székesfehérvár is the centre of Fejér county and the regional centre of Central Transdanubia. The city is located 65 km from Budapest. It is inhabited by 101,973 people. The population density is 593.74/km2. The industry has a prominent role in the city. Objectives The main objective of the Folk Dance Festival is to learn and expose the culture of nations from around the world. The other purpose of the Festival is to establish connection and friendship internationally. Promote Székesfehérvár and Fejér county both locally and internationally. Increase the cultural events of Székesfehérvár and promote its image is another important factor. Good practice promoters Alba Regia Dance Association, Municipality of Székesfehérvár, National Cultural Fund, Alcoa Foundation, Fehérvár Television, Fehérvár Radio, Diófa Restaurant, etc. Stakeholders involved Dancers, Promoters, Tourists, Local stakeholders, Municipality, Benefits for the involved actors. Dancers: benefit from the festival is the introduction opportunity. They can make their culture well known. They can build relationships with the other dancers or other partners. Promoters: they will be known by their support Tourists: benefit from the festival that creates contact with local and international culture. Meet other nation‟s tradition, music and dance. The event offers recreational opportunities for all ages. Local stakeholders: The Royal Dance Festival is the most significant tourism event in the city. The increased number of tourists and participants help the stakeholders to diversify their business. Municipality: it is the biggest cultural festival in the city so its promotional potential is significant. Financial resources required for the implementation of the good practice ( singular cost - regular cost) The budget of the Royal Dance Festival was 40 million HUF (133.333 EUR) in 2011. The regular and singular costs are shared amongst promoters, organizers and the municipality of Székesfehérvár. The municipality gives about 50% of the budget every year. The main regular costs are accommodation, catering and transport costs for the dancers. (33% of total costs). The technical costs (technical equipment, transport) are a very important part of the budget as well. The promotion costs (placards, posters, flyers, advertisements on TV) are 10 % of the total budget. Funding sources would be needed in the next years. First steps taken To the whole preparation process 1 year is needed. After the current year‟s festival the next year‟s festival has to be prepared. The involved participants have to decide what the topics will be on the following festival. It determines all the activities. The steps what you need to do to transfer the good practice: -Define what the topic will be of the festival -Decide the details (costs, programme, etc.) -Start the preparation (invite the dance groups, etc.)

Time needed for developing the good practice The preparation of the Royal Days International Folkdance Festival is a complex process. The attractions are changing year by year so the development process is in progress. The event has become increasingly popular in past years.

Possibility of transfer the good practice

The action can be easily transferred to other territories. For this kind of best practise the teamwork is necessary and a well-prepared work plan. The promotion is a very important part of the action as well. The important local and international stakeholders must be involved and the actions have to be shared with all involved actors.

Relation to existing cultural values

Folkdance Festival Tradition Music Cultural tourism Handcraft EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Dance is a universal language that helps to build bridges across different cultures and nations. This cultural event is focused on the recognition and promotion of the local and international cultural heritages (dance, music). The dance festival gives a platform to the local and international artists to collaborate and present the best of their “work”. It stimulates the cultural life of the city. During the festival there are lots of tourists in the city. New jobs are created and it is a very important factor. Measurable results and/or impact indicators The performers are coming from more and more countries for the event so the festival is increasingly popular. 9 countries were represented at the event in 2011 and the number of the dancers was approximately 1000. There was a survey in last December, which results showed that the Royal Days International Folk Dance Festival was the most popular event in Székesfehérvár among the tourists and residents. More than 50 % of the interviewed persons liked the event. The organizers try to increase the number of visitors and performers year by year. Most of the tourists visit the city during the festival-week. New opportunities created at a local level - Recognise other nation‟s cultural values - Strengthening of the tourism sector - New jobs created in the city - Keeping contact with other countries/cultures - Introduction opportunity for the performers - Entertainment opportunity for the public - Learning opportunities - Creating new impulses for the development of dancing

GENERAL INFORMATION Title of the good practice: Valley of Arts Typology of related cultural value: Intangible heritage - Performances

DESCRIPTION OF THE GOOD PRACTICE Brief description The Valley of Arts is the most extensive pan cultural festival in Hungary and has been organised in the past 20 consecutive years. This program started at 1989 in the picturesque valley above the lake Balaton, the valley of Eger creek. The 'valley' of the seven villages has become a legend since 1989, and the series of events named the 'Valley of Arts' has turned into the most visited general arts festivals in the Carpathian Basin. Historic church music, organ, jazz, and rock concerts, photo and fine art exhibitions, contemporary films, theatre performances, literary afternoons, dance and movement theatre, folk music programmes, a competition of films made on mobile phones, programmes concerning ecological issues, an architecture heritage conference and a Renaissance children's workshop are among the bountiful offerings of the festival. Short presentation of the territory, context for the action The Valley of Arts is situated in the Tapolcai subregion. The festival is being held in 7 villages. The area is located about 170 meters above the sea level. The density is between 17 and 35 per km2. The area is a few kilometers from the lake Balaton. The population is aged and the majority deals with agriculture. In many cases the Valley of Arts is the main source of income in the villages. Objectives The Valley of Arts is a cultural and arts festival. The main objective of the event is to support the arts and the cultural values. The other purpose of the festival is to have more tourists in the Valley-villages by stimulating the cultural life. Of course the profit-making for the local stakeholders is an important factor. Additionally the villages are cooperating in the whole year concerning rural development issues. By doing so, they are utilizing the advantage the joint cultural and touristic resources developed for the festival.

Good practice promoters National Cultural Fund, Ministry of Education, Hungarian National Tourist Office, Ethnographic Museum etc. Stakeholders involved Performers and exhibitors, promoters, local stakeholders (residents and restaurant owners), tourists Benefits for the involved actors Performers, exhibitors: benefit from the festival is the exhibit opportunity Promoters: they become known by their support Local stakeholders (Restaurant owners and residents): during the Festival a lot of tourists come to the villages. The main advantage for the restaurant owners is an increased number of guests. The most of the residents offer accommodation in their houses for the tourists as well. The residents allow representation in their own life. The visitors can view the product of the rural life. Tourist: for the tourists offers the Valley of Arts a lot of opportunities. The cultural programs, the exhibitions and the other programs offer a cultural experience and learning potential. Financial resources required for the implementation of the good practice ( singular cost - regular cost) The budget of the Valley of Arts was 90 million forint (333.330 EUR) in 2011. Last year this amount was 190 million forints (703.703 EUR). In the recent years there were a lot of financial problems and in 2009 the event wasn‟t held. The reason of this situation was that the organizers got less and less state support. Sponsors provide substantial financial support as well. Organising the Valley of Arts needs many kind of costs: marketing costs, promotion costs, rental cost, the fee of the performers, etc. The budget is structured as follows (approximately): 80% of the budget: technical, insurance and transport costs, the fee of the performers, promotion and marketing costs. 10% of the budget: the costs of the organization 10% of the budget: communication costs, post costs The regular and singular costs are shared amongst the promoters and the organizers.

First steps taken The organizing of the Valley of Arts starts in every January in context of a discussion. The organizers of the meeting decide what they want to achieve exactly. The first meeting is very important because they have to discuss the following issues: the date of the event, the number of participating villages, costs, the number of performers, etc. These factors determine all the organizational process.

After the first discussion the realization can start and it takes a lot of time because it is not easy to organize an event of this size. Time needed for developing the good practice The Valley of Arts is organised after 6 or 7 months of the start-year discussion. The whole preparation process takes a lot of time. Considering it as an annual festival in the last 20 years, the development period of its current supply was more than 15 years. Additionally, the attractions are changing year by year, so it is not a finalized process yet. Possibility of transfer the good practice Organizing of the Valley of Arts is a complex process. The event takes place on several sites at once and needs a lot of financial and human resource as well. Despite the difficulties, it is a very interesting and useful initiative. With a well-organized work and relevant financial background the good practice can be transferred. The help and support of the most important local stakeholders is necesarry. The most important transferable element is not the Festival on its own, but the approach of cooperation and the methods for rural economic and touristic development. So the methods and ways of the utilization of individually less valuable cultural resources in its widest sense might be a good opportunity to adapt. The steps what you need to do to transfer the good practice: -Find an idea -Define what you want to achieve -Decide the details (costs,preformers,organizers,etc.) -Start the realization Relation to existing cultural values Exhibitions, performances on various topics Presentation of folk traditions Presentation of literary works Traditional dances/songs Handcrafts Local architectural heritage EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good The Valley of Arts offers lots of good opportunities to the stakeholders. The Festival stimulates the cultural and business life in the villages. During the event several sources of revenue are generated from the settlements and new jobs are created as well. Additionally it gives the opportunity for joint actions in the involved villages all year around. Measurable results and/or impact indicators Despite the financial problems, the event will be more and more popular and better known. The number of participants increase significantly (12.000 visitors in 2011). After the Valley of Arts visitors can fill a statistic survey regarding the event. The opinion of participants is very important to the organizers. The survey consists of 13 questions and it measures the satisfaction of the participants. The results are used in organizing the next meeting. New opportunities created at a local level - Protection of the cultural values - Presentation of the cultural values - Source of income to the villages - Introduction opportunity (villages, performers) - The growth of tourism potential - Creation of new jobs in the villages - Learning opportunities - Rural development opportunity

IPAFLP1 – UNSPMF GENERAL INFORMATION Title of the good practice: Tobacco Museum Typology of related cultural value: 3. Intangible heritage - 3.5 Economic knowledge 3.5.4 Agriculture DESCRIPTION OF THE GOOD PRACTICE Brief description In Teleĉka, a village twenty kilometres from Sombor, Tobacco Museum was opened in a private house owned by Ištvan Kovaĉ. The Kovaĉ family is traditionally involved in the production and processing of tobacco. Ištvan Kovaĉ's grandfather moved to Teleĉka 150 years ago because he received the land to grow tobacco. He established this business, later to be inherited by his son and then his grandson. In order to preserve family tradition and to present the development of production and processing of tobacco, Ištvan Kovaĉ opened museum in his old house. The museum has on display over 100 exhibits, and some of them are more than 150 years old. The exhibition includes tools for tobacco processing and tobacco products, cigarettes, cigars, perfumes, glue, bronzing colour for tanning. Tourists have a chance to see how some tools work as well as to buy souvenirs and products made of locally grown tobacco. This is the only tobacco museum in Vojvodina Province, as well as in whole Serbia and it preserves family traditions for future generations and people in general. Short presentation of the territory, context for the action The settlement and the whole area of Teleĉka is located in the eastern part of the municipality of Sombor. It is one of the smallest settlements in the municipality of Sombor both when its area and the number of inhabitants are taken into account. According to 2002 census, it had only 2,084 inhabitants. The settlement is located on the southwestern part of Baĉka loess plateau that is, just like the settlement, also called Teleĉka. It is 22 km away from Sombor. When the settlement was initially inhabited, the traffic conditions were rather poor. Today, an asphalt road connects Teleĉka with Sombor on the west and Baĉka Topola on the east. The importance of this road lies in the fact that it represents the shortest connection that Sombor has with international highway E-75, i.e. Corridor 10. Hungarian population represents the majority in Teleĉka. The village was founded in 1884 when it was inhabited by 500 families from the Tamiš valley. These families were all engaged in the production of tobacco. The village was built owing to the efforts of the Hungarian minister of finance, count Guyla Szapary, after whom Teleĉka received its name of Bácsgyulafalva. When the settlement was established, agriculture represented the basic activity of the population. The situation is same today. 91.9% of the total of 3,265 hectares is ploughed land. Objectives Promotion of agricultural production and preservation of tobacco production tradition that this settlement has had for more than 120 years. Good practice promoters Ištvan Kovaĉ, the owner of Tobacco Museum Tourism Organisation of Sombor Stakeholders involved Ištvan Kovaĉ, the owner of Tobacco Museum, Municipality of Sombor Tourism Organisation of Sombor Teleĉka local community Benefits for the involved actors Municipality of Sombor and Tourism Organisation of Sombor can offer those landowners who grow tobacco presentation of their products since it makes a great opportunity for the increase in the level of the economic and tourism values. It is a unique opportunity to present tobacco as a brand to broader audience on the fairs of tourism in Novi Sad, Belgrade, Budapest etc. Teleĉka local community has a great advantage from the settlement promotion and it as well has a chance to brand tobacco as the main agricultural product of this settlement. Ištvan Kovaĉ, the owner of Tobacco Museum, benefit from selling tickets to museum visitors, as well as from selling souvenirs/products made of local tobacco.

Financial resources required for the implementation of the good practice ( singular cost - regular cost) Financial resources required for the implementation of the good practice are divided into two categories: 1. Financial resources necessary for Tobacco Museum maintaining (arrange exhibition area, labels on the exhibits should be written in Serbian, English and Hungarian, open souvenir shop, new entrance in Museum should be arranged, as visitors enter the Museum through backyard of family house, place road

signs which direct visitors to Museum) 2. financial resources needed for Museum promotion (create Museum web site, create brochures in Serbian, Hungarian and English) First steps taken Key role in the implementation of the good practice has the owner of Tobacco Museum, Ištvan Kovaĉ, whose family is traditionally involved in the production and processing of tobacco. He has adapted his own house into museum in order to preserve family tradition. The Municipality of Sombor and Tourism Organisation of Sombor should help Museum in financial resources and in marketing. Meetings organised by the representatives of the municipality of Sombor, Kovaĉ family as the owners of museum and local agricultural producers should result in joint appearance at tourism market. Time needed for developing the good practice Although the Tobacco Museum exists for a long period of time, it was officially opened for visitors on 24th October 2009. After DKMT Euroregion, Tourism Organisation of Serbia, Tourism Organisation of Vojvodina and the municipality of Sombor included the museum presentation in their web sites, the museum has been visited by international visitors mainly from France, Italy, Hungary, Norway, as well as by the representatives of Tourism Organizations of the countries in the vicinity (Hungary).

Possibility of transfer the good practice This good practice can be transferred: it is very important that as many agricultural producers as possible as well as the local community are involved in the project in order to ensure positive economic and socio-cultural effects in both local community and broader territory.

Relation to existing cultural values - Base for gaining knowledge of tobacco production - Tobacco as one of the main components for the manufacture of cigarettes, cigars, glues, bronzing colour for tanning etc. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Tobacco Museum represents the example of a good practice because it presents and preserves the tradition of production and processing of tobacco. By existence and maintenance of the museum, this tradition will be a long time preserved from oblivion, and is presented to tourists and locals. The fact that tourists might get involved in the process of tobacco harvesting and sticking would have more than positive results on local agricultural production and culture. Local manufacturers would thus save additional labour and as well consequently make profit. Measurable results and/or impact indicators Number of tourists that visit Museum New opportunities created at a local level Strengthening of agricultural production and development of tourism

GENERAL INFORMATION Title of the good practice: Dida Hornjakov salaš Typology of related cultural value: 1. Immobile cultural heritage - 1.7. Settlement heritage 1.7.2. Rural settlement- 1.7.2.5. Isolated farm - 1.7.2.5.1. Salaš farm DESCRIPTION OF THE GOOD PRACTICE Brief description Salaš farm and accompanying objects were built in this form in 1901 and represent the example of a typical rural household from the area of Pannonian plain from the late 19th and early 20th century. Aranka Hornjak Mijić renovated this family-owned salaš that was opened for tourists in 2009. Dida Hornjakov salaš farm consists of the originally preserved room furnished typically for Bunjevci population, atelier of old and artistic crafts (of selling character), workshops (glass painting, fabric painting, making souvenirs of straw and cornstalks), restaurant that seats 100 people, rooms (1/1, 1/2, 1/3). Short presentation of the territory, context for the action Majority of salaš farms on the area of Sombor were built during the 18th century. Gradina, the most renowned salaš settlement is located about 3 km from Sombor. At the end of the 20th century there were 62 salaš households covering the area of 30km2. The interesting fact is that salaš farms in the vicinity of Sombor are well-maintained and are not experiencing negligence but are being constantly modernized. A hundred-year-old Dida Hornjakov salaš is located just 1.5 km away from the southern road JUG 3 in the settlement of Gradina. Salaš farm is placed on the 1.5 ha plot and consists of several objects: the main building of salaš, summer kitchen, barn, well with a sweep, fowl house, and corn crib (ĉardak). Salaš farm also contains the originally preserved room typical for Bunjevci population with more than one-hundred-year old furniture. Architectural complex of Dida Hornjak salaš that is located in salaš settlement of a so-called bokor type represents a typical example of rural construction on the area of Pannonian plain that dates back to the 19th and early 20th century. With clearly defined residential and accompanying objects it represents emanation of urban spirit with a tendency towards the development of intensive farming and agricultural production. Objectives Preservation and presentation of traditional rural architecture (salaš) and cultural heritage of the area and traditional way of living (meaning traditional nutrition and food preparation, customs, room arrangement, agricultural production, crafts…) of Bunjevci population and other nations that inhabited salaš farms and settlements as well as the promotion of the healthy way of living far away from city noise. Good practice promoters Aranka Hornjak Mijić, the owner Tourism Organisation of Serbia Tourism Organisation of Vojvodina Stakeholders involved Aranka Hornjak Mijić, the owner Municipality of Sombor Tourism Organisation of Sombor Local travel agencies Benefits for the involved actors Aranka Hornjak Mijić, the owner of Dida Hornjak salaš benefit from individual or group visitors of salaš. Daily visit of salaš, including tradional meals, are organized for tourists as well as for the ambassadors, attaches, consuls, and other representatives of different embassies and international organisations. Also, the possibility of longer stay is offered to visitors. The owner, also, benefit from educational workshops organized at salaš for children from primary schools from Vojvodina region. National Tourism Organisation of Serbia and Tourism Organisation of Vojvodina promote traditional cultural values of Bunjevci population and other tourism values of the municipality of Sombor and of Vojvodina in general. Municipality of Sombor and Tourism Organisation of Sombor benefit from visitors, who visit this salaš as well as town of Sombor, and generate new income for local community buying local products and souvenirs at salaš or in Sombor. Municipality benefit also from creation of new jobs, as the owner of salaš use local workforce, mostly women, for maintaining, cleaning salaš and preparing traditional meals for visitors. Local travel agencies benefit directly from the organized tours to this salaš. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Financial resources required for the implementation of the good practice are divided into two categories: 3. Financial resources necessary for maintaining of Dida Hornjak salaš (everyday maintaining) 4. financial resources needed for promotion (create brochures in Serbian, Hungarian and English which should be distributed at tourism fairs in country and abroad in cooperation with Tourism organization of Sombor and Tourism organization of Vojvodina). The owner of salaš renovate and adapted salaš for tourism purposes from its own financial resources as well as from

sources that were provided from national and provincial institutions in the form of credit. First steps taken Key role in the implementation of the good practice has the owner of Dida Hornjak salaš, Aranka Hornjak Mijić, who renovate family salaš and collect different objects (old furniture, photographs, dishes and other objects) from local population on a voluntary basis, in order to preserve it for future generations. The Municipality of Sombor and Tourism Organisation of Sombor help the owner in the promotion of salaš. Meetings organized by the representatives of the municipality of Sombor, Tourism Organisation of Sombor, Aranka Hornjak Mijić as the owner of the salaš farm and local artists and artisans result in joint appearance at tourism market. Time needed for developing the good practice The preliminary design of salaš was created in 2004/5, but the idea of renovating salaš is much older. Different legal procedures lasted 3 years. Since it was opened for public in 2009, the interest for Dida Hornjakov salaš has grown increasingly. Salaš has been visited by international visitors mainly from Slovenia, Croatia, Macedonia, Germany, as well as by the ambassadors, attaches, consuls, and other representatives of different embassies and international organisations. After Tourism Organisation of Serbia, Tourism Organisation of Vojvodina, Tourism Organisation of Sombor, travel agencies and other similar organisations included the salaš presentation in their web sites, the number of visitors has significantly risen. Possibility of transfer the good practice The richness of cultures, customs, gastronomy, folklore and crafts with warmth, kindness and openness of the local people from different ethnic groups living in the region are the basis for creating a unique tourism product. Multiculturalism, as a main motive for the creation of tourism offer, can be a powerful reason for the tourists arrivals and income generation in villages, which are mainly in disadvantaged areas and where tourism is not sufficiently developed. Dida Hornjakov salaš represent the traditional rural architecture of the area and traditional way of living of Bunjevci population and other ethnic groups that inhabited salaš in this area. If the region is not multiethnic, the good practice could be transferred regarding preservation of traditional rural architecture and presentation of traditional way of living (gastronomy, customs, old crafts…) in particular rural areas. Relation to existing cultural values - Base for getting familiar with multiculturalism and multiethnicity of Vojvodina plain - Promotion of traditional cultural values and Bunjevci population and their cuisine - Promotion of artistic crafts EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Dida Hornjakov salaš is an example of rural construction in the area of the Pannonian Basin from the 19th and early 20 century. Salaš is an example of good practice, because it is one of the few farms (salaš) in Vojvodina, which has managed to preserve the tradition and authenticity, and at the same time has managed to be one of the leaders of rural tourism in Vojvodina. Visit to ethno exhibition on salaš, ride in a horse-drawn carriage, looking and feeding of domestic animals and refreshment prepared in a traditional way, as well as the organisation of workshops for tourists – making souvenirs of straw and cornstalks contribute to the achievement of the set goals, primarily to the preservation of salaš architecture and way of living at salaš. Measurable results and/or impact indicators Number of tourists who stay on this salaš farm registered by the owners and Tourism Organisation of Sombor. New opportunities created at a local level Strengthening of multiculturalism and multiethnicity (our pilot area of Sombor and Apatin municipalities is multiethnic area, with more than 20 different ethnic groups, and with a number of farms – salaš, which are trying to preserve the tradition and customs of different ethnic groups living in the area; tourists who visit salaš in organized tours as well as individually, also visit other cultural values - attractions in Sombor, for example, churches or events, that represent cultural heritage of different ethnic groups in the area), artistic crafts, new jobs created and development of tourism. It is important to be involved as much as salaš owners, craft producers and artists, and local governments in order to create positive economic and socio-cultural effects in the settlement of Gradina, as well as in the wider region of Sombor and Vojvodina.

GENERAL INFORMATION Title of the good practice Branding, promoting and selling Sombor Cheese in wooden vat from Stapar Typology of related cultural value: 3. Intangible heritage - 3.5. Economic knowledge 3.5.11. Traditional food DESCRIPTION OF THE GOOD PRACTICE Brief description The production of Sombor Cheese is a result of a long-term experience, favourable climatic conditions and quality grazing areas. Sombor Cheese is soft, fatty, yellowish-white, with a few holes of the size of lentils or corn grain. MIS (Milk Industry Stapar) Gulmlek, Volić family run enterprise from Stapar, has started its operation since 2000. They produce, brand and sell Sombor Cheese in wooden vat. The technology of nowadays Sombor Cheese is slightly changed due to fact that this cheese used to be produced from sheep milk, and MIS Gulmlek use cow milk as there is no sheep breeding in the area. When it comes to branding this cheese is among leading in Sombor and also in Vojvodina. That is why MIS Gulmlek protected its product as brand in the Office of protection of Intellectual Rights and in the Bureau of patent protection. As production and demand for dairy products of the family dairy trade increased, there was a need to open a specialized retail stores. For now, one store is located in the sequence of shops in the Sombor chained open market and in settlement Selenĉa in Sombor. Products of MIS Gulmlek are, also, sold through retail stores in Novi Sad. Short presentation of the territory, context for the action Stapar is a settlement in the municipality of Sombor in Western Backa administrative county. It is situated 13 km to the south of Sombor. It is located on the loess terrace between the Mali Backa Canal in the east and the Canal Sombor – Odzaci (former river course of the Mostonga river) in the west. Average altitude of the settlement is 89 metres. Stapar was established in 1752 when the residents of Bokcenovici and Vranjesevo were relocated to the Stapar heath, and, later on, the inhabitants of Prigrevica as well. Bokcenovici and Vranjesevo do not exist today, but earlier, they were situated in the vicinity of Apatin. The first significant colonization of Germans into Backa started in 1748. By the decree of Maria Theresia, the residents were moved to today's Stapar. Eleven years on, Stapar was inhabited by 73 families from Prigrevica. Today, there are 3,720 people living in Stapar (Census 2002). The majority of population are Serbs. Basic economic activity of this village is agriculture. Objectives • Improving traditional technology of autochthonous product of Sombor Cheese and other types of cheese • Branding - Sombor Cheese in Wooden Cheese Vat • Creating a product with the protected designation of origin and obtaining a characteristic of domestic health food and winning the award “The Best of Vojvodina”. • Continuing family tradition Good practice promoters "Gulmlek" Dairy in Stapar Stakeholders involved "Gulmlek" Dairy in Stapar Breeders - subcontractors Benefits for the involved actors "Gulmlek" Dairy in Stapar benefit from its production and selling its products, create new jobs and generate income. Since the consumption of milk needed to make Sombor cheese and other dairy products has increased each year, breeders - subcontractors from Stapar and nearby rural settlements achieve higher economic profit. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Financial resources required to implement good practices, are divided into: 1. Financial resources necessary to maintain the Sombor cheese in vat (enable special space for receiving visitors, toilets, make a space where all dairy products would be exposed and sold to visitors) 2. Financial resources to promote good practices (brochure in Serbian, Hungarian and English, the description on the web sites of Tourism Organization of the Town of Sombor, Tourism Organization of Vojvodina and Tourism Organization of Serbia). The Volić family opened enterprise MIS Gulmlek in its own house, based on family tradition and experience in milk and cheese production, from its own financial resources as well as from financial sources that were provided from national and provincial institutions in the form of credit. First steps taken Key role in the implementation of the good practice has the Volić family, who started milk manufacture in home

conditions, and later, as demand increased, opened dairy (in 2000) based on a family tradition, and started production, selling and branding of Sombor cheese. It was necessary to organize a meeting with representatives of the Municipality of Sombor, Stapar local community, the Chamber of Commerce and representatives of Sombor cheese producers in order to find the best solution for the inclusion of the dairy products into tourism offer of Sombor, and further into tourism offer of Vojvodina and Serbia. Time needed for developing the good practice The production of Sombor cheese is a family tradition. The cheese was sold at local market, and as demand for this and other products increased, it leads to the opening of Gulmlek Dairy in 2000. There has been an increase in production and consumption of milk, because today, the dairy purchases cca 4,000 litres of milk daily from 120 co-operators at seven purchasing stations in the area - Stapar, Lugovo, Zarkovac, Bukovac, Kljajicevski put, Conopljanski put, Backi Brestovac. Possibility of transfer the good practice This example of good practice shows how with the persistence and above all great love a traditional way of producing or family tradition can be adapted to modern trends and how other local (agricultural) products could be put on market. This good practice can be transferred where similar activities are implemented. It is important to include as many agricultural producers as possible, as well as local government, in order to achieve economic, social and cultural effects in the settlement of Stapar and on the wider territory. Relation to existing cultural values - basic introduction into the technology of Sombor Cheese production - Sombor Cheese represents one of the significant elements of the gastronomic offer on the territory of the municipality of Sombor EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good - Expanding Sombor Cheese production opens opportunities not only for the creation of new job posts in the dairy, but also for expanding agricultural production in the area - This activity fits perfectly with local culture and business activity - Increasing number of subcontractors in the area - Visiting a dairy and learning about cheese production process. - Awards of Novi Sad Fair from 2005 to 2008 - Sombor Cheese is protected as brand in the Intellectual Property Office of Republic of Serbia - The Dairy is working on protection of geographical origin of Sombor Cheese (the project is running) and, also, Volić family want its products to be marked with the brand of healthy food. Measurable results and/or impact indicators - Dairy is still not open to tourist visits (there is a possibility of individual visits, but organized visits are not still planned - because of the process of production and hygiene) - Number of subcontractors (the high registered level of local participation) - The quantity of cheese sold in markets New opportunities created at a local level - strengthening cattle farm production - supporting traditional production of gastronomic products - distribution of milk and cheese products to local restaurants and hotels, strengthening of the catering sector

GENERAL INFORMATION Title of the good practice: Museum-ethnological collection in Kupusina Typology of related cultural value: 2. Mobile cultural heritage - 2.17 Other objects -2.17.4 Furniture - 2.17.10 Textile products, uniforms, folk costume, embroidery, carpets, tapestries, wallpaper

DESCRIPTION OF THE GOOD PRACTICE Brief description Kupusina itself has very interesting customs. In addition to a specific Hungarian national costume, the events “Faršang” (which symbolizes the end of winter and the beginning of spring, when masked participants coupled with brass band orchestra parade along the village streets) and “Kupusina Wedding Party” (promoting national costumes of Kupusina and customs of local residents), the visitors can learn more about traditional assets preserved in the ethnological museum collection with numerous exhibits from everyday lives of Hungarian people in the 19th and 20th century. Mr. Pal Balog on his own initiative, together with his students, started collecting objects from everyday lives of Hungarian people in the 19th and 20th century (such as furniture with renaissance decorations in the famous Kupusina blue colour, costumes of Kupusina). Museum area covers three premises in the village centre, symbolically representing rooms in an old colonial house, which used to be village school. In the clean (a young woman's) room, one can see an outstanding painted furniture with traditional Hungarian as well as renaissance decorations in the famous Kupusina blue colour. Visitors can even peek into a young woman's trunk (dating back to 1817) and see what was part of a young woman's dowry chest. In the second room, there is an outstanding example of a built-up village stove, and in the third, there is furniture with kitchenware. Short presentation of the territory, context for the action Stormy history of Vojvodina, on the crossroad of many different interests, apart from all the victims, migrations and colonisations, had one good side. More than 24 ethnic groups with their authentic traditions, cultures and languages make one rich ethnic patchwork. A common term “colonist” is so characteristic for this area because all the people living here were colonised from somewhere in one moment of their history thus making Vojvodina even richer. The municipality of Apatin is a typical mixture of nations in Vojvodina. Today there are several dominant ethnic groupings inhabiting the town itself and the surrounding area. Apart from a number of different Serbian ethnos such as Serbs from Lika, Kordun, Banija and Bosnia, there are also Germans, Hungarians, Roma people, Croats and Šokci. Kupusina is a community in the municipality of Apatin in Western Baĉka county (it is located on the half way between Apatin and Sombor). According to 2002 census, it has 2,356 inhabitants. Regarding its ethnic structure, the majority of its population are Hungarians, followed by Serbs in the second place and Croats in the third place (1.9%). Objectives Preservation of the tradition and cultural heritage of this area as well as the way of living (meaning customs, folk costume, traditional architecture of houses, furniture, crafts…) of Hungarians, Serbs, Šokci and other nations that inhabited this area. Good practice promoters Tourism Organisation of Vojvodina Tourim Organisation of Apatin Stakeholders involved Kupusina local community Cultural and Artistic Society "Petefi Šandor" from Kupusina Benefits for the involved actors Tourism Organisation of Vojvodina and Apatin promote traditional cultural values of Hungarian population and other tourism values of the municipality of Apatin and Vojvodina in general. Kupusina local community promote its settlement, way of living and culture of its population. The involvement of the population that deals with old and traditional crafts can also create some additional economic benefits. Cultural and Artistic Society “Petefi Šandor” from Kupusina – engagement of this cultural and artistic society on different celebrations in the surrounding area makes broader audience familiar with music, dance and costumes of Hungarian population. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Financial resources required to implement good practices, are divided into: 1. Financial resources necessary to maintain ethno collection (collection moved into a larger and more adequate space, which will be able to receive more visitors at the same time; the labels on the exhibits written in Serbian, Hungarian and English; make a special space for souvenirs, which would be made by the local population; put road

signs to ethno collection (from the entrance to the settlement of Kupusina), to set the board with the inscription on the house where the collection is) 2. Financial resources to promote good practice (to make a web site Museum ethnological collection, booklets in Serbian, Hungarian and English, it is necessary that the description of the Museum is located at sites of Tourism Organization of Apatin and Vojvodina). First steps taken Mr. Pal Balog on his own initiative started collecting objects from everyday lives of Hungarian people in the 19th and 20th century (such as furniture with renaissance decorations in the famous Kupusina blue colour, costumes of Kupusina) and he exhibits them in an old colonial house. Meetings organised by the representatives of the municipality of Apatin, Tourism Organization of Apatin and representatives of Kupusina local community, as well as meeting with the owner of ethno collection Balog Pal. Time needed for developing the good practice Museum-ethnological collection was opened 20 years ago. It does not have working hours but is opened if the visit is announced in advance. The collection presentation should be included in the web sites of Tourism Organisation of Vojvodina, Tourism Organisation of Apatin, travel agencies and other similar organizations in order to be better promoted and visited. Possibility of transfer the good practice Museum-ethnological collection in Kupusina represent the traditional way of living of Hungarian population in this area. Once observed, the local cultural value to valorise (for example mobile cultural heritage – furniture, folk costume, carpets.... which will be collected from locals and gathered in an ethnological collection), the most important local stakeholders must be involved (with meetings and clear delivered information) by showing in detail all the advantages coming from these kinds of actions for them and the whole territory (local community development, promotion, tourism development..); a plan (steps that must be taken) needs to be drafted and shared with all involved actors. For this kind of good practice economic investments are minimal or no investments needed at the beginning, as local population will collect objects and create an ethnological collection, that could be exhibited in a building that is property of local community. Relation to existing cultural values - Base for getting familiar with multiculturalism and multiethnicity of Vojvodina plain - Promotion of traditional cultural values of Hungarian, Serbian and Šokci population and joint life of these communities EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Mr. Balog Pal on his own initiative, opened this ethnographic collection to save from oblivion and decay old clothes, shoes, furniture. So far there are not many visitors, but this setting deserves to be found in travel agencies offer. Wider opening to the public is creating the opportunity for additional earnings of the local population (organisation of visits to Museum-ethnological collection, informing visitor about traditional way of living, organisation of workshops for tourists - making of simple parts of national costumes, organisation of the programmes of tourism animation and tasting of traditional gastronomic products) Measurable results and/or impact indicators Number of tourists that visit the collection in one year registered by Museum-ethnological collection and Tourism Organisation of Apatin New opportunities created at a local level Development of tourism, inclusion of local population: rural tourism development, sale of local products (Kupusinski strudels, local food) for organized groups. GENERAL INFORMATION Title of the good practice: Sombor cauldron festival (Somborski kotlić) Typology of related cultural value: 3. Intangible heritage - 3.2. Performances 3.2.6. Folk-oriented tourism events DESCRIPTION OF THE GOOD PRACTICE Brief description Sombor cauldron festival, competition in the cooking of a fish stew, is a manifestation that dates back to 1996 and present traditional gastronomy offer of the area. It is held in the second half of July on the Square of the Holy Trinity in Sombor, also known as the Bald Square („Ćelavi trg“). It is a day when fish stews in more than 300 cauldrons are being cooked over an open fire in the centre of Sombor and when more than 3,500 visitors learn about the gastronomic magic of preparing a fish stew. Delicious fish, home-made wine and pleasant urban traditional folk music are worth experiencing. Each competitor has a reserved seating place as well as the whole equipment necessary for participating in the competition. Apart from cooking competition, a musical programme is also organised. Not only are the five best fish stews rewarded but also the best arranged table, five the merriest parties as well as the oldest and the youngest competitor. Short presentation of the territory, context for the action Sombor is located in the northwest of Serbia‟s northern province of Vojvodina, bordering Hungary to the North and Croatia on the West, across the Danube River. The Sombor District has an area of 1,178 square kilometres, comprising the city of Sombor and 15 rural settlements. The area is extremely fertile and its markets are full of local agricultural bounty. Sombor is within an easy reach of many major cities and airports, while still far enough away to provide the visitor with a separate and distinct experience. According to the latest census from year 2002, Sombor municipality had a total population of 97,263, with half the population in the city itself, and half in rural and farm settlements. Further, Sombor municipality is ethnically extremely diverse - there are 21 nationalities registered mostly Serbs (61%), Hungarians (13%), and Croats (8%). The total length of Sombor streets is 120 km, there are 9 squares, 4 parks, the total length of the city‟s famous tree alleys is 121 km. There are said to be over 18,000 trees, making Sombor the greenest city in Serbia. Objectives Promoting the event and the gastronomy offer of the region in order to increase the number of visitors in the area Good practice promoters Tourism Organization of the Town of Sombor Tourism Organisation of Vojvodina Stakeholders involved Municipality of Sombor, local travel agencies, competitors, local population Benefits for the involved actors Tourism Organization of the Town of Sombor as well as Tourism Organisation of Vojvodina and Municipality of Sombor benefit from increasing the number of visitors in the region during this event, and their spending during stay in Sombor on local products, souvenirs, visiting tourist attractions. Local travel agencies benefit directly from organizing tours in the area for visitors. Local population benefit form offering and selling its products and services (souvenirs, home made products, different agricultural products, accommodation services ect.) to visitors. Also, local population benefit in a sense that tradition of a region and the way of living has being preserved by this event. For competitors this event is an opportunity to promote him/herself and to show skills in fish stew preparation. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Financial resources required for the implementation of the good practice are mostly related to the promotion of the event (calendar of events in Sombor municipality, tourism offer brochure, tourism web site which are already in use) in order to attract more visitors - tourist form country and abroad and to present “whole package” (tourism offer of the area) to potential tourists – visitors of the event. The festival is financed from the budget of Sombor Municipality, from the financial resources from Provincial Secretariat for Economy and Ministry of Economy and Regional Development of the Republic of Serbia. The budget for festival organization is about 2.500.000 Serbian Dinars (approximately 25.000 euro). First steps taken Meetings and press conferences organized by the representatives of the Municipality of Sombor and Tourism Organization of the Town of Sombor in order to promote this event at national level, and to help event organizers in most important issues related to the event. Also, municipality representatives should organize meetings with local stakeholders, meaning e.g. local craftsmen, souvenir shops, private rooms owners and other stakeholders that could and would like to actively

participate in this event, to present its offer and to benefit from it. Local travel agencies in cooperation with Tourism Organization of the Town of Sombor and local stakeholders could create travel packages for potential tourists (primarily for domestic tourists, later for foreign tourists from neighbouring countries) willing to visit this area, to participate in the event and to explore tourism offer of the area. Time needed for developing the good practice Sombor cauldron festival is a manifestation that dates back to 1996. Each year it is well visited by competitors as well as by local population and visitors from the region. The desired positive consequences will be probably more evident in years to come, as the event will be better promoted nationally and internationally.

Possibility of transfer the good practice This good practice can be transferred where similar traditional activities take place. Once observed, the local cultural value to valorise (for example traditional event) the most important local stakeholders must be involved (with meetings and clear delivered information) by showing in detail all the advantages coming from these kinds of actions for them and the whole territory; a plan (steps that must be taken) needs to be drafted and shared with all involved actors. For this kind of good practice no engaging economic investment is necessary. Relation to existing cultural values Fish stew as one of the typical dishes of the local diet Fish stew receipts

EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good This event presents the way of living as well as typical gastronomy offer of this area. Therefore, the key factor was tradition and good attendance (over 15 years the festival exists, it is well visited, mostly by local population and population from Vojvodina Province). Also, the high level of participation (competitors) and interest of local population is evident.

Measurable results and/or impact indicators The number of visitors in Sombor during the festival New opportunities created at a local level Strengthening of the accommodation/food/catering sector

GENERAL INFORMATION Title of the good practice: Bodrog fest Typology of related cultural value: 3. Intangible heritage - 3.2. Performances - 3.2.6. Folk-oriented tourism events DESCRIPTION OF THE GOOD PRACTICE Brief description Bodrog Fest got its name after a medieval town Bodrog on whose grounds Backi Monostor is situated. The story of the town is a mystery, because there is no physical evidence of its existence, except for the written ones. It is assumed that the town disappeared in the Danube waves, because it was situated right on its banks. During the festival, folklore heritage of Šokci population (who are dominant in this community) as well as of other nations, who live with them in this area, is promoted. The festival programme includes: - Children's programme in the David Reeder Park (from WWF). - Performances by folklore groups from the village and surrounding places, poem recitals and musicians on the festival stage in the village centre - Parade of horse riders and merry horse-drawn buggies (fiacre) - Performances by tamburitza players on the festival stage in the evening - Concerts of bands on the stage in the park An important aspect of Bodrog Fest is the promotion of nature and Special Nature Reserve Gornje Podunavlje (Upper Danube Region). Today, the festival is an event for the presentation of the products made by the people of this community. The visitors to the festival can taste traditional gastronomic products (fish stew, meat stew (perkelt), fried fish, game stew, poppies and walnut pie, etc). Everything is accompanied by numerous stands with arts and crafts and hand-made products made by famous craftsmen from Backi Monostor (products made by cattail product makers, clog makers, boat makers, broom makers, blacksmiths, basketers as well as souvenir products from honey, homemade brandy, jam and juice to hand- made crochet table cloths, blouses, as well as handmade clocks, wood carving products, etc.

Short presentation of the territory, context for the action Backi Monostor, located in the municipality of Sombor, in Western Backa County, is a settlement with dominant Šokci population. The settlement itself is in the centre of Special Nature Reserve Gornje Podunavlje (Upper Danube Region). Monostor is a small island surrounded by Danube armbands and canals and is reachable only by bridges – hence the name “village on 7 Danubes”. It is situated 15 km northwest from Sombor. The Monostor marsh, a very complex Danube water plane, borders the settlement on the west. The Danube is 3-5 kilometers far from the settlement while Backi Monostor has armbands and bogs which represent fishermen‟s heaven. Monostor became the centre of Monostor marsh that is rich in game and is today under the state‟s protection. The majority of a total of 3,920 inhabitants is Šokci population but there are as well old Hungarian, German and Serbian families. Backi Monostor is characteristic for its authentic cultural heritage that is reflected in a number of original customs, folklore, language, traditional costumes, food and music that have remained unchanged for the last 200 years while the natural treasures of the village enrich the overall experience. Objectives Bodrog Fest is an event with the aim of promoting the tradition and culture of Monostor, natural assets of the village and drawing attention towards Backi Monostor as a tourist destination. Good practice promoters Tourism Organisation of Serbia Tourism Organisation of Vojvodina Stakeholders involved The Municipality of Sombor Tourism Organisation of the Town of Sombor Baĉki Monostor local community

Benefits for the involved actors Tourism Organisation of Serbia and Tourism Organisation of Vojvodina promote economic and tourism values as well as other values of the municipality of Sombor and Vojvodina in general to the visitors of the festival The Municipality of the Town of Sombor and Tourism Organisation of Sombor provide agricultural producers and craftsmen with a chance to present their products because this is an excellent opportunity for an increase of economic and tourism values. It is also a unique opportunity to promote the products of numerous craftsmen and artisans from Backi Monostor to broader audience. Backi Monostor local community use this opportunity to promote its settlement, local tradition and culture of Backi Monostor, natural assets of the settlement and to draw attention towards Backi Monostor as a tourist destination. Financial resources required for the implementation of the good practice singular cost - regular cost) Financial resources required to implement good practices, are divided into: 1.Financial resources necessary to maintain Bodrog Fest 2.Financial resources to promote good practice (create a web site for the festival, brochures in Serbian, Hungarian and English on Bodrog fest that would be distributed at tourism fairs in the country and abroad) The festival is organized by local community of Backi Monostor. The budget for festival organization is about 750.000 Serbian Dinars (approximately 7500 euro). Each year, local community and each of the citizen associations try to provide financial resources through various projects and vacancies issued by the Municipality of Sombor, Provincial secretariats and ministries of the Republic of Serbia. The part of funds is provided by local caterers who paid registration fees in order to participate in the festival. The festival is usually financially supported by the Municipality of Sombor, Provincial Secretariats for Culture and for Economy, and different sponsors, mainly public institutions and local entrepreneurs. First steps taken Meetings organized by the representatives of the Municipality of Sombor, local agricultural households and craftsmen and the representatives of Backi Monostor local community, in order to discuss organization of the Festival and to present all the advantages and opportunities local community could have from the organization of the festival. Time needed for developing the good practice Festival of food, beverage and arts and crafts "Bodrog Fest" as an event has been included in the Events Calendar created by National Tourism Organization of Serbia. Although it is new (with the tradition of seven years), this event has been enriching its programme year after year, attracting more visitors and increasing its significance. Possibility of transfer the good practice The creation/organization of an event focused on the promotion of a local community, local culture and agricultural production, as well as whole tourism offer of this area, can be easily transferred to other territories. It is important to include as many local agricultural producers and craftsmen as possible, as well as local government, in order to achieve economic, social and cultural effects. Relation to existing cultural values - Promotion of the folklore heritage of Šokci population (who are dominant in this community) as well as of other nations, who live with them in this area - Promotion of old crafts and artisan production as well as of agricultural production of the local population EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good Tasting of local products as well as active involvement of tourists in the production of the same create positive results. This activity fits perfectly with local culture. Local producers gain a chance to promote their production (local food, souvenirs), achieve sale and make profit.

Measurable results and/or impact indicators The number of tourists who visit the manifestation registered by Tourism Organisation of Sombor New opportunities created at a local level Strengthening of agricultural production, and craftsmen production and development of tourism GENERAL INFORMATION Title of the good practice: Weaving Museum Typology of related cultural value: 2. Mobile cultural heritage 2.17 Other objects -2.17.4 Damask textiles and products machines for textile production 2.17.10 Machines for textile production DESCRIPTION OF THE GOOD PRACTICE Brief description Bezdan Silk Damask Weaving factory is like a museum for weaving and presenting a unique tourist motive in Europe. The production process is performed on 18 weaving looms and 2 spool weaving machines which became protected cultural assets in 2005. According to the resolution of the Ministry of Economy of the Republic of Serbia, the products of the weaving factory belong to artistic old crafts due to which they have the labels “old crafts product” and stylised label of an open hand. Museum area consists of two premises, the one where production is performed and the office serving both as exhibition and sales area. Weaving craft, i.e. the craft of artistic weaving originated in the Czech Republic and Hungary, where from it was taken to the area of Vojvodina at the end of the 19th century both with the machinery, i.e. looms. Such preserved type of manufacture is unique for both Serbia and Europe. Production is performed by hand on Jacquard‟s punched card controlled loom that dates back to 1871, on 18 wooden looms, operated by 23 weavers who produce approximately 1,000 m2 of textile a month. Short presentation of the territory, context for the action Bezdan is a place with 5,000 inhabitants situated in Serbia near its borders to Hungary and Croatia, 5 km from the Danube river and 20 km from the town of Sombor. It is well-known by hunting and fishing tourism and iodine thermal spa and even better-known by the authentic weaving factory of silk damask, unique in Europe. Bezdan obtained the status of free royal town in 1772. Apart from agriculture and fishing, the inhabitants used to perform crafts. Precisely, at that time, the income from crafts received about 51 craftsmen, among which 15 weavers. The weaving tradition was changed completely and improved by Janos Schmidt, an artistic weaver, who settled in Bezdan in 1871. He started manufacturing damask from imported, specially prepared cotton from the Czech Republic and England It was the most modern technology of that time, which had been preserved to the present which reflects the old times on the new products. Objectives The objective is to preserve, present and promote the weaving tradition of damask in the weaving factory founded in 1871. Good practice promoters Novitet-Dunav Ltd Tourist organisation of Sombor Tourist organisation of Vojvodina Stakeholders involved Novitet-Dunav Ltd., Tourist organisation of Vojvodina, Tourist organisation of Sombor Benefits for the involved actors Tourist organisation of Vojvodina promotes old traditional and artistic crafts and other tourist values in the municipality of Sombor and in Vojvodina. Tourist organisation of Sombor may enhance artists and craftsmen from the municipality region, who may organise educational workshops, at which tourist may be introduced to traditional artistic features of weaving damask. Novitet-Dunav Ltd. benefit from selling its products to catering service clients and from selling souvenirs/products to visitors. Financial resources required for the implementation of the good practice ( singular cost - regular cost) Financial resource required for implementation of good practice is the cost of adaptation of the exhibition area, where the damask textile product will be sold. The building of 200 m2 which is owned by the weaving factory should be adapted into a visiting centre. Two looms would be the part of the exhibition and sales centre. One person should be hired for presentations. At present the weavers from the factory do the presentations. The cost of 5 million dinars is needed to fully equip the visiting centre. Promotional package created for visitors includes printed catalogue, multimedia presentation on CD and the sample of textile, as well as presentations on the spot. The programme of one hour visit to damask weaving factory consists of historical background story of the craft and authentic looms, sightseeing the technology of hand weaving on Jacquard‟s punched card controlled loom, distribution of promotional material, sightseeing of products, purchase of souvenirs. There is no fee for visits to the weaving factory. Provincial Secretariat for Economy approved subsidy for the weaving factory of damask in the amount of two million dinars intended for enlarging the programme of weaving. First steps taken Key role in the implementation of the good practice has the management of Novitet-Dunav Ltd. According to the plan of the weaving factory for the upcoming period, apart from weaving silk damask, broadening and improvement of technology is being planned, so called, coarse weave, by purchasing several looms. Since,

unused parts of textile remain at the phase of tailoring cloths and linen; the first steps are taken to produce samples on the existing loom. The samples turned out to be interesting, especially for tourist groups. Thus, it has been decided to broaden the programme by purchasing several looms from subsidies. Besides woven rugs and similar useful products from silk damask, there is the intention to broaden the offer to decorative wool fibres from which wool material would be obtained for making clothes, scarves, skirts and robes. The meeting of the management Novitet-Dunav Ltd., with representatives of Tourist organisation of Vojvodina and Tourist organisation of Serbia to find the forms of contribution to better promotion of Museum and local community. Time needed for developing the good practice Weaving Museum was founded in the 19th century. It has been housed in number 2 Ţrtava fašizma Street, since 1950. The first official visitor was Josip Broz Tito in 1952. Since then it has been a tourist product. In this particular case, the time needed for the development of good practice is 60 years. The weaving factory is open daily from 6.00 a.m. to 01.00 p.m., but the opening hours may adapt to tourist visits. Museum has had its website since 2004. Possibility of transfer the good practice The protection and promotion of old crafts, as well as the promotion of visiting museums or areas that present one or more old crafts, can easily be transferred in other destinations. In this case, promotion is focused on old type of manufacturing damask, with the thickest weaving, which cannot be achieved on modern looms. There is no economic aid from the government, although, Weaving Museum is the cultural value under the protection of the state. It is important to cooperate with local government, in order to achieve economic, social and cultural effects in the settlement and on the wider territory. Relation to existing cultural values Promotion of old craft of weaving damask, with identical technology to the one used at founding the weaving crafts workshop in 1871. The products of damask are also the souvenirs for sale. EVIDENCE OF SUCCESS Reasons for which the good practice is considered as good - This activity fits perfectly with local culture and business activity. - By existence and maintenance of the museum, this old craft will be a long time preserved from oblivion, and is presented to tourists and locals. - The creation of new job posts, especially for women from this area. - The weaving factory was included in European textile route and thematic tourist routes in Euro region Danube - Kris - Mures – Tisza. - According to the written decision no. 1030/10G-01/2010/3 Intellectual Property Office of the Republic of Serbia registered the sign “Bezdanski damast” as geographical origin for napkins, border cloths and cloths, pillow cases, linen, and other products manufactured from hand-woven silk damask. - The products of the weaving factory have the labels “old crafts product” and stylised label of an open hand. - The use of sign “The best of Vojvodina” - Visiting a weaving factory/museum and learning about old craft Measurable results and/or impact indicators The number of tourist visiting Weaving Museum per year is about 1,000 (no records). The number of sold souvenirs and products. New opportunities created at a local level Participation of the locals in receiving organised groups (rural tourism, nautical tourism, domestic products making and selling) Tourism development