2020 Santa Monica Holiday Guide
25 Days of Gifts on - Montana Avenue -
iracle MAIN STREET Returns
Everything You Need is on Pico!
Al Fresco Winter Dining Guide
BUY LOCAL, SUPPORTING SANTA MONICA BUSINESSES
NEW TRADITIONS & M e! // 2020 'Tis the Season 'Tis
Akemi Watanabe Cul-de-Sac, 11”x14”, watercolor Exciting events happening at SMC! Santa Monica College is offering a variety of events online. Most events are free. Visit smc.edu/calendar for more information.
// 2020 SANTA MONICA COMMUNITY COLLEGE DISTRICT BOARD OF TRUSTEES Dr. Nancy Greenstein, Chair; Dr. Susan Aminoff, Vice Chair; Dr. Louise Jaffe; Dr. Margaret Quiñones-Perez; Rob Rader; Dr. Sion Roy; Barry A. Snell; Joshua Elizondo, Student Trustee; Kathryn E. Jeffery, Ph.D., Superintendent/President Santa Monica College | 1900 Pico Blvd. Santa Monica, CA 90405 | smc.edu 'Tis the Season 'Tis
2 Tis the Season is an annual hol- iday guide produced in collabo- ration with the Santa Monica Daily Press, the City of Santa Monica, Santa Monica Travel and Tourism, Main Street Business contents Improvement District, Montana Avenue Merchants Association, Your guide to events, shopping and everything Pico Improvement Organization Santa Monica has to offer during the holidays. and Buy Local. INDEX 4 24 27 25 DAYS OF GIFTS EVERYTHING YOU NEED NEW YEAR’S RESOLUTIONS Our ultimate guide to gift giving on IS ON PICO! Pro tips from Pico’s fitness experts. Montana Avenue. Shop Pico for a truly local and unique experience. 29 9 TIS THE SEASON TO BUY WINTER AL FRESCO 26 LOCAL Our ultimate guide to gift giving on CELEBRATING OUR Buying local keeps our city vibrant and Montana Avenue. COMMUNITY unique in these challenging times. Check out the Pico Passport to see 14 what’s cooking. BRINGING THE SPIRIT 32 OF THE HOLIDAYS TO SANTA MONICA SHINES MONTANA AVENUE 20 Art, lights and festivities bring the EDUCATION FUN FOR holiday cheer back safely. Safe shopping + lots of cheer. VISITORS Fun ways to create with your hands. 33 16 GIVING BACK SEASONS EATINGS ON 21 Helping the most vulnerable in our MAIN STREET SANTA MONICARES community. An insiders guide to dining by the Giving back with a blanket drive, beach. clothing drive and a Giving Tree. 18 22 MIRACLE ON MAIN STREET LOVE IT LIKE A VISITOR, LIVE Holiday Trees, A Capella, and Santa! IT LIKE A LOCAL Need an extra bedroom? Lots to choose from here!
Co-Publisher: Ross Furukawa // 2020 Co-Publisher: Todd James Editor-in-Chief: Matt Hall Writer: Ashley Napier Advertising Director: Jenny Rice
Designed by: Esteban Inchaustegui the Season 'Tis
3 25 days of The gifting season has arrived! Your favorite Gifts local shops are ready with everything you need to make this year’s celebrations special for all your loved ones and friends.
Montana Avenue — A premier retail destination — is host to an eclectic mix of independent boutiques and name brands filled with endless holiday gift ideas. There is something for everyone on your list: from trendy clothing and accessories, to chic home decor, games and books, gourmet gifts, and all the latest health and beauty products and services.
Over the past several months businesses on Montana, have worked hard to keep the one-of-a-kind shopping experience that's COVID-safe and special. With Hanukah beginning on December 11th this year, just two weeks before Christmas, now is the perfect time to take a stroll down the street, gift list in hand, pick up your favorite beverage or treat to sustain you along the way and enjoy the peaceful, safe holiday shopping experience the neighborhood offers.
Shopping can also be done by phone or appointment at many Organic Superfine Suvin retail businesses. Contact them directly for information. Cotton Sheets Avocado Green Mattress 1120 Montana $5900 & Up
14K Diamond Starburst Studs Curated Los Angeles Signature Sourdough loaf BreadBlok 1603 Montana Ave. 1511 Montana Ave. Suite C $ 00 385 00 $18
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4 4 Piece Holiday Gift Box John Kelly Chocolates 1111 ½ Montana $1550
The Blake Coat Jane 1607 Montana Ave. Jill Roberts Brand Cardigans Jill Roberts Boutique 00 $98 920 Montana Ave. $30000 - $36500
$20 Gift Card with Personalized Tumbler Kye’s 1518 Montana Ave. $2000 -$3000
Made With Love and Kisses Obligatory Tie Dye Hearts Romper Frankie's on the Park matching 712 Montana Ave. 00 pajama $86 sets to wear this holiday Sheila Dress with season with multicolored Christmas Trees Pink Chicken the whole 1524 Montana Ave. family! $88 - $9200 // 2020 Monkey Mas Pajamas Roller Rabbit 1306 Montana Ave. $5500 - $13800 'Tis the Season 'Tis
5
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6 The perfect gift that’s sure to wow
the host. Travel Wrap Margaret O’Leary 1605 Montana Ave. Macaron Festive Holiday Box 00 Le Macaron French Pastries $288 1301 Montana Ave. $1800
Give the gift of comfort. Myers Cocktail Vitamin IV Therapy The Hydration Room Easy Breather Pillow 1007 Montana Ave. Nest Bedding $ 00-$ 00 1512 Montana Ave. 25 175 $9900-$12900
Signature Emerald Divinity Cashmere Turtleneck Necklace Sweater Ele Keats Jewelry Texture 1028 Montana Ave. 716 Montana Ave. $4,00000 $21500
Cashmere & Silk Infinity Scarf Ten Women Gallery Montana 1128 Montana Ave. $7900
Boutique Shopping Al Fresco Cafés You Ned // 2020 Everything Gourmet Gifts to Ce eb ate the Ho iday! Health and Beauty From 6th to 17th Street www.montanaave.com 'Tis the Season 'Tis
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8 Winteral fresco
GETTING COZY UNDER THE HEARTH OF A HEATER
The success of the Main Street parklet program has inspired oth- overwhelming to decide on a place to eat, which is why looking er parts of the city to include parklets in their districts, sparking to your local neighborhood is the way to go. the al fresco movement throughout Santa Monica in the sum- mertime. As we move into the winter months, parklets are now Places like Kreation Organic Kafe on Montana Avenue have dual-purpose, as eateries are decking them with holiday cheer. successfully used their quaint patio space to create a cozy dining experience for patrons, while Tsukiji Sushi Sen on Main Street This holiday season, get cozy under the hearth of the heaters uses fake grass and tall bamboo hedges, making your dining ex- and enjoy a delicious meal in the crisp air as the city’s serene, perience feel like an oasis. Visit The Upper West on Pico Boule- beachy ambience and world-famous weather provide for the vard, which turned their sidewalk into seating, so you don’t have perfect outdoor experience, even in the cooler months. to sacrifice gourmet cocktails and meals just because you’re outside. As we become accustomed to a new way of dining, where local eateries use sidewalks, parking lots and small patio spaces to As the weather grows crisper, eateries will become creative with create a safe and enjoyable space, restaurants across the city the use of their spaces, utilizing canopies and space-heaters to have created upscale motifs for their parklets and are excited to keep guests comfortable, while decorations ring in the holiday share the experience with you. cheer. To spread some kindness this holiday season and support local, take a look at the many amazing establishments along Main With multiple al fresco options to choose from, it can become Street, Pico Boulevard, and Montana Avenue.
SEE THE AL FRESCO DINING GUIDE ON PAGES 10, 11 & 12 // 2020 'Tis the Season 'Tis
Kreation, 1023 Montana Ave. Courtesy of Sean Paul Franget - SPF Studios 9 Al Fresco Dining Guide Main Street #MainStreetSM
Ashland Hill Kafe K Shoop’s European Deli & Café 2807 Main Street 2209 Main Street 2400 Main Street (310) 392-3300 (310) 399-6369 (310) 452-1019 Chinois on Main Library Alehouse Stella Barra Pizzeria & Wine Bar 2709 Main Street 2911 Main Street 2000 Main Street (310) 392-9025 (424) 388-5922 (310) 396-9250 Dogtown Coffee Lula Cocina Mexicana Sunny Blue 2003 Main Street 2720 Main Street 2728 Main Street (310) 310-3665 (310) 392-5711 (310) 399-9030 Edo Box by Makoto Manchego Thai Vegan 2912 Main Street 2518 Main Street 2400 Main Street (424) 272-9304 (310) 450-3900 (310) 581-4255 Ensoku Ramen Papille Gustative The Anchor 2307 Main Street 2823 Main Street 235 Main Street (310) 314-8787 (424) 322-8040 (310) 664-9696 Froma Venice Pasjoli The Galley 110 Navy Street 2732 Main Street 2442 Main Street (424) 330-2464 (424) 330-0020 (310) 452-1934 Go Get Em Tiger Pblc Trde Pizza Tipsy Chef 2645 Main Street 2917 Main Street 2435 Main Street (323) 380-5359 (310) 399-0805 (310) 450-3434 Holy Guacamole Place to Be Tsukiji Sushi Sen 2906 Main Street 2510 Main Street 2915 Main Street (310) 314-4850 (310) 399-0743 (310) 581-3525 Jameson’s Pub Rick’s Tavern On Main Urth Caffé 2702 Main Street 2907 Main Street 2327 Main Street (424) 330-0069 (310) 392-2772 (310) 314-7040 Jinya Ramen Samosa House Via Veneto 2400 Main Street 2301 Main Street 3009 Main Street (310) 392-4466 (310) 314-0821 (310) 399-1843 // 2020
'Tis the Season 'Tis Lula Cocina, 2720 Main St. Courtesy of Sean Paul Franget - SPF Studios 10 Al Fresco Dining Guide Montana Avenue #MontanaAveSM
Art’s Table Forma Restaurant Panda Express 1002 Montana Avenue 1610 Montana Avenue 804 Montana Avenue (310) 395-2500 (424) 231-2868 (310) 576-0798
Bardonna Horchata Mexican Food & Bakery Prima Cocina 1601 Montana Avenue 804 Montana Avenue 1405 Montana Avenue (310) 899-9500 (310) 458-8899 (424) 581-6511
Breadblok Kreation Organic Kafe R&D Kitchen 1511 Montana Avenue 1023 Montana Avenue 1323 Montana Avenue (310) 310-8576 (310) 458-4880 (310) 395-3314
Caffe Luxxe Kye’s Montana Rosti Tuscan Kitchen 925 Montana Avenue 1518 Montana Avenue 931 Montana Avenue (310) 394-2222 (310) 395-5937 (310) 393-3236
Courtyard Kitchen Locanda Portofino Spumoni 1211 Montana Avenue 1110 Montana Avenue 713 Montana Avenue (310) 587-2333 (310) 394-2070 (310) 393-2944
Erin McKenna’s Bakery Margo’s Sweet Lady Jane 1415 Montana Avenue 1534 Montana Avenue 1631 Montana Avenue (855) 462-2292 (310) 829-3990 (310) 254-9499
Father’s Office Marmalade Café Sweetgreen 1018 Montana Avenue 710 Montana Avenue 1517 Montana Avenue (310) 736-2224 (310) 395-9196 (310) 455-8813 // 2020 'Tis the Season 'Tis Rosti Tuscan Kitchen, 931 Montana Ave. Courtesy of Sean Paul Franget - SPF Studios 11 Al Fresco Dining Guide Pico Boulevard @PicoSantaMonica
Avo Café Gilbert’s El Indio Rae’s Restaurant 306 Pico Blvd. 2526 Pico Blvd. 2901 Pico Blvd. (424) 387-8211 (310) 450-8057 (310) 828-7937 1Pico at Shutters on the Beach Hotel Grey Block Pizza The Hungry Pocket 1 Pico Blvd. 1811 Pico Blvd. 1715 Pico Blvd. (310) 458-0030 (310) 314-2777 (310) 450-5335
The Brixton Lares Restaurant Upper West 2827 Pico Blvd. 2909 Pico Blvd. 3321 W Pico Blvd. (310) 449-4567 (310) 829-4550 (310) 586-1111
Campos Famous Burritos Lazy Daisy Café Viet Noodle Bar 2008 Pico Blvd. 2300 Pico Blvd. 3221 Pico Blvd. (310) 450-4477 (424) 330-0123 (424) 299-6360
Coast at Shutters on the Beach Lunetta All Day Z Garden Hotel 2420 Pico Blvd. 2350 Pico Blvd. 1 Pico Blvd. (310) 581-4201 (310) 392-2900 (310) 458-0030 // 2020 'Tis the Season 'Tis
12 // 2020 'Tis the Season 'Tis
13 Bringing the Spirit of the Holidays to Montana Avenue
Shop safely and in style, from Thanksgiving through New Years Day. This year, Montana Avenue is bringing the spirit of the holidays be- ginning Thanksgiving weekend, with specials in honor of Black Fri- day and Small Business Saturday that extend throughout the sea- son. Enjoy the personal touch of shopping local at the 150 shops that line the street, where you can find something for everyone on your shopping list. Store and restaurant owners are going above and beyond to create a safe and stress-free shopping environment for customers, enforcing the wearing of masks and social distanc- ing, regulating store capacity, and installing plexiglass partitions where appropriate.
Holiday cheer will fill the streets. With Hanukah arriving early this year, on December 11, and Christ- mas following two weeks later, Montana Avenue is gearing up to be a special destination. Local shops are filling their windows with notes of sparkle, color and shine to “bring the cheer” and “promote buying local” says Jane Walker, Manager of Texture and Board Member of the Merchants Association.
Take a leisurely stroll and enjoy the holiday wonderland that the merchants are creating; help judge the first-ever local window display competition that begins Thanksgiving weekend (winners have bragging rights for the year!), enjoy the candy-cane ribbon decorated parking meters, and don’t forget... Santa’s mailboxes will be at three locations for little ones who want to drop off a letter to the North Pole! // 2020 The shops and restaurants on Montana Avenue are ready to fulfill all your holiday needs. Let the festivities begin! 'Tis the Season 'Tis
14 VOTED 2020
1607 Montana Avenue Santa Monica, CA 90403
310.395.5002 [email protected] janeoftarzana.com // 2020
janeOfTarzana.com 'Tis the Season 'Tis
15 Season's Eatings on Main street
This holiday season, you'll find lots of dazzling table settings lining Main Street, filled with smiling people eating seductively The explosion of parklets — sidewalk extensions used for warm meals, carolers walking down the street, bringing tid- seating —began in June when dining al fresco was our only ings of festive cheer, as twinkle lights hang from trees simu- option during the beginning of the COVID-19 lockdown. Con- lating a white Christmas in southern California. The inviting tinuing into the winter months, parklets now look a bit differ- presence is all thanks to Main Street’s parklet program, which ent and whole-lot more festive. allows local restaurants the chance to offer a safe, seated experience as indoor dining remains closed throughout the Restaurateurs have worked hard to continue Main Street’s county. This winter, local restaurants have dolled up their reputation as the outdoor dining pinnacle of Santa Monica. parklets in holiday cheer and winter-proof materials so Santa From breakfast to dinner and everything in between, it’s easy Monica residents can enjoy a comfortable outing with friends to see why Main Street leads the al fresco way. and family.
BRUNCH Pick yourself up at Dogtown Coffee 2003 Main Street, (voted the best coffee shop in the city) for an inviting cup of Joe and nosh on their famous Munchies burrito. Or hang out at their outdoor “shack” to bite into the culture behind the Santa Monica and Venice Dogtown movement inspired by surfing and skating in the 70’s. For those getting a head start on their new year's resolutions to stay healthy and avoid the imminent holiday weight, head to Bulletproof Café 3110 Main Street, with keto and whole30-friendly plates to pow- er the mind, body and soul, Urth Caffé 2327 Main Street, for delicious plant-based options or Pressed Juicery 2409 Main Street, for their cold-pressed juices and healthy-cu- rated snacks. Rather than pulling out your passport, head to Shoop's Delicatessen 2400 Main Street, a European deli and cafe, with innovative recipes, influenced by German,
// 2020 Dutch, and Scandinavian recipes. Experience even more fla- vors of Europe at Kafe K 2209 Main Street, where you can enjoy their flakey, French pastries while savoring every last sip of their delicious coffee.
'Tis the Season 'Tis The Victorian, 2640 Main St. Courtesy of Sean Paul Franget - SPF Studios 16 ENTRÉES & MORE For a unique twist on pizza, the gourmet Neapolitan options at PBLC TRDE 2917 Main Street, are inspired by flavors from Tokyo. Or for tra- ditional Italian food, head to Via Veneto 3009 Main Street, for a fine dining experience, perfect for date night. Their menu includes sim- ple Italian dishes packed with flavor, such as their Porcini Mushroom risotto. "A boho chic seaside oasis" The Victorian 2640 Main Street offers one of the best outdoor setups, serving intricate cocktails, and dishes from their wood fire grill in a spectacular ambiance. VisitLula Cocina 2720 Main Street, for a colorful display of traditional Mexi- can cuisine the whole family will love. Enjoy their delicious grilled fish tacos while sipping on a refreshing peach margarita.
Ashland Hill, 2807 Main St. HAPPY HOUR Courtesy of Sean Paul Franget - SPF Studios The “Happiest Hours on Main Street” start as early as 3 p.m. at some of these favorite local joints. Visit Jameson’s Pub 2702 Main Street, and clink your glasses of draft Guinness, while watching your favorite team win the game. Or go where the locals go and head to Rick’s Tavern 2907 Main Street, for bar-food classics like spicy hot wings and nachos, paired with a refreshing Coors Light. For a thoughtfully curated selection of craft beer, check out Ashland Hill 2807 Main Street, during Social Hour and be sure to try their mouth-watering shishito mac 'n cheese.
DESSERT Don't forget to leave a little room for something sweet! Main Street has plenty of dessert options, sure to satisfy any craving. Voted Santa Monica’s Most Loved frozen dessert year after year, Dolcenero Gela- to 2400 Main Street, offers decadent gelato flavors from Florence, Italy hand-made daily. Another small-batch shop, Sweet Rose Cream- ery 2726 Main Street, dishes out classic and rotating seasonal fla- vors for a superior ice cream experience. If it’s comfort you’re craving, look no further than Ben & Jerry’s 2441 Main Street, for their fan-fa- vorite Half-Baked ice-cream, Chunky Monkey and more.
FOOD & A SIDE OF ART If the food wasn't enough to appeal to your senses, maybe the new art installations will! Restaurateurs are taking advantage of their new parklets by getting a little creative and designing the new k-rails — concrete barricades meant to safely separate the parklets from the street— with a little help from local artists. Hunter Hall, executive di- rector of the Main Street Business Improvement Association (MSBIA) says that a partnership with Beautify Earth is the culprit for the bright and colorful installations you will be seeing throughout the coming year. Hall was one of the first people to spearhead the parklet dining program, believing that the al fresco experience would continue to grow “as the public psyche has changed” in favor of outdoor dining; // 2020 now that there are hundreds of parklets in Santa Monica, Hall said that it was a “natural decision” to brighten up the parklets to inspire creativity. 'Tis the Season 'Tis
17 MiracleALL SEASON on Main LONG Street
Miracle on Main Street returns during the month of December! With two iconic holiday tress, roaming carolers and the big guy himself— Santa— the holidays are in full force on Main Street. Come enjoy the festive tidings all season long with the whole-family. TWO HOLIDAY TREES World famous Shopping Cart Tree (2415 Main Street) The holidays are all about tradition, which is why the 40-foot tall Shop- ping Cart Tree inside the Frank Gehry-designed Edgemar building, will be lit up for the 26th year in a row. 84 shopping carts will be staged in the shape of a Christmas tree and lit up with 1,500 lightbulbs, held to- gether with 4,000 zip-ties.
California Heritage Museum Tree (2612 Main Street) The beloved 13-foot tall Noble fir will stand tall over Main Street, deco- rated with colorful lights, taking center stage on the Heritage Museum lawn. Both trees will be on display starting December 5. JINGLE JANGLE ROCKERS While you're out holiday shopping, or enjoying a delicious meal at one of Main Street's parklet dining locations, listen closely for the melodic sounds of your favorite holiday songs from the Jingle Jangle Rockers. For the first three weekends in December (12/5; 12/13 and 12/20) from 4 p.m. - 6 p.m., the local A Cappella group will roam up and down Main Street, bringing festive tidings of your favorite holiday jingles. SANTA CLAUS The yuletide songs sung by the carolers caught the attention of the big man himself, Santa Claus! After taking a break from toy-making, Santa hopped in his sleigh and travelled all the way from the North Pole to say hello to all the good little boys and girls this holiday season. This year Santa will be socially distant like the rest of us, but you will be able to wave hello and see his red, speckled cheeks with the help from some local heroes: the Santa Monica Fire Department! Hang around on (12/5; 12/13 and 12/20) and catch Santa who travelled all the way from the North Pole, riding along Main Street. // 2020 'Tis the Season 'Tis
18 // 2020 'Tis the Season 'Tis
19 Santa Monica Attractions and Businesses Deliver Hands-On Education Programs + Hotel Packages
- The “Work, Learn, and Lounge” package at Loews Santa Moni- - “Mama Mia It’s A Pizza 101” at Local Kitchen + Wine Bar with ca Beach includes two rooms with a guaranteed connecting room hands-on pizza making lessons that are great for families or birth- at half off, daily $75 food and beverage credit at Blue Streak, day parties. (310) 396-9007 or [email protected]. waived resort fee, premium Wi-Fi, late check-out, and welcome amenity with supplies for the kids, such as notebooks, markers, - The Santa Monica Pier’s new “Secret Story Tour App” is an pencils and erasers. Through December 31. Reservations at www. all-ages interactive digital experience for individuals or groups. loewshotels.com/santa-monica/specials/work-learn-and-lounge Location-based puzzles unlock secrets and untold stories of the 111-year old Pier. - Cayton Children’s Museum, “Cayton Creators Outdoor Commu- Available from Apple and Google Play stores for $19.99. nity Program” – Kids ages 3-8 and their families can create their own masterpieces with help from Museum teaching artists. Each - Trapeze School New York in Los Angeles, “Youth Circus Ex- group will have their own table, which will be organized into quad- perience” – Flying trapeze, trampoline, aerial arts, and juggling rants to encourage social distancing. Register at caytonmuseum. lessons are great ways for kids aged 7-17 to build skills like trust, org/caytoncreators. teamwork and confidence. losangeles.trapezeschool.com.
- Heal the Bay Aquarium’s “Knowledge Drops” educational As you plan your day out make a game of it! Get Santa Monica series – Scientists explore the water world and offer fun one-hour trivia at santamonica.com/all-about-santa-monica-fun-facts-you- live lessons about the marine environment of the Santa Monica might-not-know/ and for more activities that can be enjoyed safely Bay. Offered in English and Spanish for grades 3-8. outdoors, visit santamonica.com/outdoors // 2020 'Tis the Season 'Tis
20 Santa Moni CARES Santa MoniCARES for the holidays and along with a coalition of rep- CARES, in partnership with the Fairmont Miramar Hotel & Bunga- resentatives from Santa Monica Travel & Tourism and tourism com- lows, is collecting new or gently loved business clothing to benefit munity partners present these special holiday programs: Chrysalis. Help someone build their confidence going into a job interview with a new set of clothes. “Brrr! Donate A Blanket Now,” As winter approaches, Santa Moni- CARES is partnering with Perry’s Cafe to collect new and used Curbside service is available for blankets and clothing drop offs, text blankets for Santa Monica homeless individuals and families now 15 minutes ahead of arrival time to (424) 443-8830 and a staff mem- through December 31. If you have a large number of blankets to ber will pick up the donation curbside at 2427 Main Street. donate please contact email [email protected] to arrange for us to pick-up, otherwise blankets can be dropped off at four loca- “The Giving Tree With Loews Hotel,” Santa MoniCARES is delight- tions: ed to partner with Loews Santa Monica Beach Hotel for their “Giv- ing Tree” program beginning November 25. The Giving Tree is an Please call ahead for open hours (310) 393-7593. opportunity for businesses and residents to sponsor a personalized holiday tree to share their brand, a message of hope, a dedication 1. Perry’s Café at 2400 Ocean Front Walk (at the end of Hollister). or for just plain fun, and to be displayed in the Loews Hotel lobby. 2. Main Visitor Information Center at 2427 Main Street. Each decorated tree will be showcased in Loew’s “A Miracle on Ocean Avenue” holiday light and decor display. The best Giving 3. Visitor Information Kiosk at 1400 Ocean Avenue. Tree winner will receive $1,000 to donate to a local participating 4. Santa Monica Pier Shop & Visitor Center. nonprofit.
For more on the Giving Tree, email ashley.shepard@loewshotels. “Gently Loved Business Clothing Drive,” Santa MoniCARES needs com or [email protected]. gently loved business attire now through December 31. Santa Moni- // 2020 'Tis the Season 'Tis
21 Love It Like a Visitor Live It Like a Local ‘Santa Monica Extra Bedroom’ Program Returns
Imagine waking up during your relaxing hotel staycation in The Extra Bedroom offer also extends to family and friends your own neighborhood or just steps from the ocean, the visiting during the holidays when space and social distancing Santa Monica Pier and the Third Street Promenade. The may be a challenge. Perfect for gift giving, Santa Monica res- “Santa Monica Extra Bedroom” program returns now through idents can show valid proof of ID to receive the special Santa February 15, 2021, where locals can rediscover the city that Monica hotel deals at more than 20 participating hotels. To they love. receive the discounted overnight rates – some up to $300 off – mention the program while making the reservation over Exploring Santa Monica from the perspective of a visitor in the phone. Rates are subject to availability and blackout your own city, you and your guests should feel safe celebrat- dates may apply. ing the holidays with the pleasant and still sunny weather. Outdoors is where most restaurants, fitness classes, shops “The Extra Bedroom program is one of our most popular pro- and many holiday services are offered throughout the hol- motions with locals each year as it allows us to take a break, iday season. In an abundance of caution and care, Santa experience our beautiful city and world class hotel collec- Monica recently launched a Santa Monica Shines COVID-19 tion with deals and perks just for residents” said Misti Kerns, Assurance seal program. To date, five (5) of the hotels partic- President/CEO of Santa Monica Travel & Tourism. “We en- ipating in the Extra Bedroom Program have already earned courage all Santa Monicans to step into a safe environment the Santa Monica Shines COVID-19 Assurance seal and all while experiencing a hotel overnight or for a couple of days, LA County COVID-19 guidelines are strictly enforced. what’s more important is that you get the relaxation and care that many of us need”. // 2020 'Tis the Season 'Tis
22 EXTRA BEDROOM PROGRAM OFFERS
Visit santamonica.com/extra-bedroom for blackout dates, restrictions and additional details.
The Ambrose Hotel Hampton Inn & Suites by Hilton Palm Motel Extra Bedroom Rate: $149 Santa Monica Extra Bedroom Rate: $100 + tax Added Values: Free parking Extra Bedroom Rate: $159 Added Values: Free parking, free Added Values: Complimentary wifi, pet friendly Bayside Hotel breakfast and wifi. Extra Bedroom Rate: Starting at $119 Santa Monica Motel weekdays / $139 weekends Hilton Santa Monica Extra Bedroom Rate: $89 for 1 Extra Bedroom Rate: $189 + tax queen & $99 for 2 beds weekdays Comfort Inn Santa Monica-West / $109 for 1 queen & $119 for 2 Los Angeles Hotel Carmel beds weekends Extra Bedroom Rate: $109.65 + tax for 1 Extra Bedroom Rate: $129 weekday queen, $118.15 + tax for 2 queens (Sunday to Thursday) / $164 weekends Santa Monica Proper Hotel Added Values: Free parking, free (Friday & Saturday) Extra Bedroom Rate: Starting at breakfast and free wifi. $329 + tax Hotel Shangri-La Added Values: Complimentary Days Inn Santa Monica/Los Extra Bedroom Rate: $225 + tax valet parking and waived daily Angeles Added Values: Waived amenity fee guest amenity fee Extra Bedroom Rate: $99 for base king room, $109 for 2 queen room, $129 for JW Marriott Santa Monica Le Sea Blue Hotel deluxe king Merigot Extra Bedroom Rate: $159 plus tax Added Values: Free parking, grab-and- Extra Bedroom Rate: $189 weekdays / go snack bag. $209 weekends Shore Hotel Extra Bedroom Rate: Starting at Fairmont Miramar Hotel & Le Méridien Delfina Santa $199 for partial ocean view rooms Bungalows Monica Extra Bedroom Rate: Starting at $299 Extra Bedroom Rate: $179 + tax SureStay Santa Monica by Added Values: Complimentary parking Best Western Gateway Hotel Extra Bedroom Rate: $109 for one Extra Bedroom Rate: $119 Loews Santa Monica Beach Hotel bed; $119 for two beds Added Values: Complimentary parking, Extra Bedroom Rate: Starting at $299 Added Values: Free parking, free complimentary wi-fi and welcome breakfast bags to-go, free wifi amenity. Ocean View Hotel Extra Bedroom Rate: Starting at $129 Viceroy Santa Monica The Georgian Hotel Extra Bedroom Rate: $259 Extra Bedroom Rate: (Sun – Thurs) $169 Oceana Standard, $199 Oceanview; $229 Suite; Extra Bedroom Rate: $450 *Subject to blackout dates and $279 Oceanview Suite; (Fri & Sat) $195 availability // 2020 Standard; $239 Oceanview, $269 Suite, Palihouse Santa Monica $329 Oceanview Suite Extra Bedroom Rate: $260 + tax 'Tis the Season 'Tis
23 Everything You Pico'sNeed lively strip runs from is Shutters on at the Beach Pico up to Sewing Arts Center - and offers everything you need in between! Discover street art, international cuisine, crafted cocktails, the Pico Farmer's SHOP LOCAL & GIVE THE Market, auto tune-ups, pet grooming and fine jewelry. All of the businesses listed below, including the beloved Farmer's Market, offer gift cards, so you can please even the pickiest of recipients. GIFT OF A GIFT CARD! Include your company with the gift and have a fun day on Pico Boulevard with friends and family!
EATING + DRINKING Avo Café Lunetta All Day 306 Pico Blvd. 2420 Pico Blvd. Splurge on dinner out for Mom and Dad, (424) 387-8211 (310) 581-4201 give your brother the delicious gift of pizza, & get the girlfriends gift cards for cocktails & The Brixton Milo SRO Pizza appetizers! 2827 Pico Blvd. 826 Pico Blvd. (310) 449-4567 (310) 392-0706 *Gilbert’s El Indio Rocco’s Cheesecake 2526 Pico Blvd. 1701 Pico Blvd (310) 450-8057 (310) 396-1701 Grey Block Pizza Upper West 1811 Pico Blvd. 3321 W Pico Blvd. (310) 314-2777 (310) 586-1111 Lares Restaurant Viet Noodle Bar 2909 Pico Blvd. 3221 Pico Blvd. (310) 829-4550 (424) 299-6360 Lo/Cal Coffee Z Garden 2214 Pico Blvd 2350 Pico Blvd. (310) 392-2900 Viet Noodle Bar
SERVICES Animal Kingdom Santa My Pet Naturally Monica 3240 Pico Blvd. Surprise your favorite furry friend with a 300 Pico Blvd. (310) 477-3030 gift of a spa day at the pet store, or gift a (310) 392-4074 pretty manicure to your daughter! Give your *Paws & Effect Pet Spa adventurer scuba lessons! In2Deep Scuba 3030 Pico Blvd. 3103 Pico Blvd. (310) 450-9017 Laura’s Nail Salon Shutters on the Beach 3026 Pico Blvd. 1 Pico Blvd. (310) 399-2048 (310) 458-0030
// 2020 Morgan-Wixson Theatre Sonage Skincare 2627 Pico Blvd. 3213 Pico Blvd. (310) 828-7519 (310) 455-6155 Morgan-Wixson Theatre
'Tis the Season 'Tis *Voted Most Loved Businesses of 2020 24 FITNESS Blue Republic 3328 Pico Blvd. The gift card of health is always a hit! (310) 399-1546 Sweat 60 2621 Pico Blvd. (310) 922-4676 *Tribe Pilates 911 Pico Blvd. (310) 405-6394 The Stable’s 828 Pico Blvd. (310) 452-2699 The Stables PICOPASSPORT.COM
SHOPPING Amber Goldhammer Art Studio Sherwin-Williams Paint 1307 Pico Blvd. Shop local and buy gift cards for music Store lessons, sewing supplies and fine jewelry. Pico 816 Pico Blvd. In2Deep Diving (310) 399-0157 has it all! 3103 Pico Blvd. (424) 744-8384 Sofia Kaman Fine Jewels 3215 Pico Blvd. McCabe's Guitar Shop (310) 310-3998 3101 Pico Blvd. (310) 828-4497 Trader Joe’s 3212 Pico Blvd. Pico Farmers Market (Saturdays) (310) 581-0253 Virginia Avenue Park 2200 Virginia Ave. Whole Foods Market 365 (310) 458-8712 2121 Cloverfield Blvd. (310) 752-1155 *Sewing Arts Center 3330 Pico Blvd (310) 450-4300
Sofia Kaman Fine Jewels
CAR CARE Jiffy Lube It's never been more important for loved ones 2344 Pico Blvd. to be safe and secure on the road. Give the (310) 392-1994 gift of "Car Peace of Mind." *Joy Automotive 1325 Pico Blvd. (310) 450-1712 Santa Monica Motors 2318 Pico Blvd. // 2020 (310) 450-6510
Santa Monica Motors 'Tis the Season 'Tis
25 Celebrating the Community & the Spirit of the Season
Pico Blvd. has long been known as a local hub for all Santa Monica To celebrate residents. Although Pico runs from Santa Monica Beach into DTLA, the the diversity three-miles in Santa Monica are filled with an abundance of cultural and culture of vibrance and a family-friendly atmosphere. The many local and diverse Pico, the BID has businesses lining the street contribute to this vibe with their welcoming opened the Pico Pop Paws & Effect Pet Spa - Join their attitude and inviting energy, while the almost 50 murals decking the bou- Up 2802 Pico Blvd. Holiday Pet Photo promotion on levard make for an art gallery-like experience. Through the end of Decem- Dec. 5th! ber, the BID celebrates “the As we strive to remember to support local businesses this holiday vibrant Pico neighborhood” with season, consider looking to Pico Blvd. not only for your shopping and stunning photography, graffiti art and free gifts to visitors. The bright and service needs, but everyday essentials as well! Take advantage of spe- colorful space and treasures that lie inside, reflect the tenacity of Pico mer- cial rates available at participating workout studios, like Tribe Pilates 911 chants who have endured and thrived in a difficult year. The Pop Up space Pico Blvd., or take the self-guided Pico Mural tour while you get a smog- encapsulates Pico’s vibrant energy, with California Poppy-orange walls, check at Santa Monica Motors 2318 Pico Blvd. Grab lunch with a friend covered with photographs of local merchants for the community to enjoy. at Gilbert’s El Indio 2526 Pico Blvd., voted Santa Monica's Most Loved business on the street, then do some holiday shopping by purchasing A unique hub for culture and the arts, 50+ murals put up in partnership with gift cards for picky friends and family from their favorite restaurants, Beautify Earth, grace forgotten alleyways and once plain walls, bringing shops and even Joy Automotive 1325 Pico Blvd.: The 2020 Most Loved life and beauty by utilizing art as a visual form of self and community ex- Auto business in the city; there’s nothing like car peace of mind! pression. Take the self-guided mural tour by downloading a printable map (picopassport.com) or follow along using your mobile device and bask in the After enduring a stressful year, Pico Blvd. is making sure the community array of colors and fun. has a holiday season that is joyous and bright. Dana Moorehead, Mer- chant Engagement Director for Pico Business District (Pico BID) says that Through Pico Blvd.’s friendly atmosphere and bright sense of culture, we “the perfect gift for everyone is right on Pico” because of its abundance can all get into the holiday spirit! Get a head start on the new and improved of “accessible” businesses. you with physical fitness resolutions, go shopping at local grocery stores like Trader Joe’s 3212 Pico Blvd., and Whole Foods 365 2121 Cloverfield 13 restaurants have adapted to outdoor seating, turning their parking Blvd., to concoct your favorite holiday recipe, or let one of Pico’s exception- lots, patios and sidewalk spaces into chic dining rooms, decorated with al restaurants do it for you! Spend a Saturday at the Santa Monica Farmer’s rugs, twinkly lights, plants and touches of festive decor to promote Market at Virginia Ave. Park, or head across the street for a honey latte at holiday cheer and romantic interludes under the stars. Take friends and Lo/Cal Coffee 2214 Pico Blvd. Other noteworthy spots include Ma’am’s family out to dining staples like the Upper West 3321 Pico Blvd., for International Thai Market 2308 Pico Blvd., and old-school eatery, Lazy one of chef Nick’s gourmet dishes with seasonal crafted cocktails, or Daisy Café 2300 Pico Blvd. With so much variety, Pico Blvd. is your one- spice things up at Viet Noodle Bar 3221 Pico Blvd., for a literal taste stop holiday shop. of Vietnamese culture in every bite. Order takeout for visitors from out of town from Grey Block Pizza 1811 Pico Blvd., (try the signature Salad Visit Picopassport.com for a complete directory of Pizza, delish!) or dine in on the casual patio. Happen to notice that one of your friends is really enjoying their meal? Ask your server about gift businesses, links to websites and merchants offering card options. gift cards. // 2020
Create by Marcel “SEL” Blanco & Ruben Rojas 'Tis the Season 'Tis Threshold Sound + Vision, 26 Grey Block Pizza, 1811 Pico Blvd. 2114 Pico Blvd. New Year’s Resolutions Tips from Pico's Fitness Experts
As we turn the page on the challenges of 2020, many of us are ready for a Good Body Pilates - 3229 Pico Blvd. fresh start. With the world focused on being healthy, Pico makes it easy to Good Body Pilates is yet another studio ready to help you commit to your put “fitness” on your resolution list. fitness goals. Owner Emilie Bernstein says that “The New Year brings change; come experience the change that Pilates has brought to so many Of the multitude of businesses lining the boulevard, a whopping 17 of them people!” With five fitness instructors, Good Body Pilates offers anywhere are fitness and wellness centers, making Pico Blvd. the fitness capital of from one to three classes per day, seven days a week over Zoom. You can the city! New customers can be assured Pico gyms and fitness centers choose a private, one-on-one session, or invite friends to participate in their are focusing on customer safety, which is why many classes are offered reformer group Zoom sessions. With a focus on providing a personal expe- outdoors with Zoom options, too. rience to every one of their clients, it may not be as difficult to actually stick to your fitness routine after all. The Stables Boxing Gym - 828 Pico Blvd. So how do you successfully make a resolution and keep it? One success After almost a year of distance, it's time to come together to support one factor is to create a network of support. Invite your friends and family to another in the upcoming year. New Year's resolutions can feel daunting come over for a 30-minute zoom workout session with a free month's at first, but the Pico fitness community can help you achieve your desired worth of on-demand classes at The Stables Boxing Gym — just use the goals. Or give the gift of health to a loved one with a gift card, which all code BOXFREE to redeem your offer. If you would rather participate in these studios offer. By signing up for one of these classes, you empower a class environment, owner Cary Williams also offers 45-minute live- yourself to complete your goals and help support a local business. It only streamed sessions, as well as home workout packages. Her New Year's involves a little sweat… philosophy is “to set a goal” and “keep that promise” because once you do “you will succeed!”
Blue Republic CrossFit Gym - 3328 Pico Blvd. If you are up for something more intense, head to Blue Republic CrossFit Gym for a week of unlimited classes, for just $25! Their new turf field in the back of the studio meets all of LA County’s health and safety require- ments, allowing you to focus whole-heartedly on your workout without worry. Owners Jamie and Bronwen have created a supportive, inclusive environment in their studio and believe that achieving elite fitness is for “everyone, from Marines to Soccer Moms.”
Tribe Pilates Studio - 911 Pico Blvd. If CrossFit or boxing is not your desired workout, no problem! Tribe Pilates Studio and winner of Santa Monica’s Most Loved 2020 New Business, is offering your first month of membership for only $185. Feel rejuvenated after a 45-minute Pilates session in their safely spaced outdoor patio, adorned with rugs, drapes, fans and plants. A “cute studio with boho vibes!", owners Emily Young and Kris Kruk believe there's
No better time than now, leading into the New Year, to challenge yourself to develop
a total body Pilates regimen and stay // 2020 committed to your fitness goals. 'Tis the Season 'Tis
Tribe Pilates Studio 27 Happy holidays from
SAFE IN- STORE OR
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FINDING A NEW DENTIST IS TOUGH!!! Gilbert's El Indio (BUT WE MAKE IT EASY!!!) Open Breakfast - Lunch - Dinner YOUR CHOICE If you don’t like what we TRY OUR NO OBLIGATION daily specials • delicious cocktails • catering have to say we will $20 EXAM give you a copy of your INCLUDES x-rays at no charge FULL XRAYS Family owned *Offer to non insured patients DENTAL CARE since 1974 OR WITHOUT JUDGEMENT! TRY OUR NO OBLIGATION WE OFFER UNIQUE SERVICES *Nitrous Oxide available $99 EXAM *No interest payment plans AND CLEANING *Emergencies can be seen today For New Patients *Our dentists and staff members INCLUDES FULL XRAYS are easy to talk to *Offer to non insured patients
AND OF COURSE WE DO • Invisalign • Periodontist on Staff • Oral Surgeon on Staff • Cosmetics and Implants • Zoom bleaching • and more // 2020
15TH SANTA MONICA FAMILY DENTISTRY BLVD. DR. ALAN RUBENSTEIN ST. WILSHIRE ★ 1 1260 15th ST. SUITE #703 4TH AVE.
ST. (310) 736-2589 ARIZONA (310) 450-8057 2526 W. Pico Boulevard 'Tis the Season 'Tis WWW.ALANRUBENSTEINDDS.COM gilbertselindio.com Santa Monica, CA 90405 28 'Tis the Season to Buy Local
Each year, the City and our community partners promote the Buy Local message for the holidays. This year, it’s never been more im- portant. The COVID pandemic continues with fundamental changes to our daily lives, bringing economic uncertainty and affecting all sec- tors of our community. It is important we prioritize our local business- es and help keep them open.
This is the year of the vote, voting for our local elected officials and our next president. It’s also the year to vote with our wallets. The businesses we chose to support this holiday season will be the hopefully lasting winners. Your support may get them over the eco- nomic hurdle for survival.
The good news is that buying local is easier now than ever before… and it’s safe! Santa Monica is blessed with a vibrant downtown district and local neighborhood districts. Each one has shops, restau- rants and services to meet your holiday needs.
The Buy Local SM Holiday Gift Guide (@BuyLocalSM Instagram) will launch on November 24 and it will be full of fun local gift ideas to help make your holiday shopping easy. The focus this year is on af- fordable, sustainable, giveback and safer-at-home gifts. Buying local does not have to be expensive and it’s much more sustainable than shopping online due to the reduction of delivery packaging and the economic support we provide to our local businesses. // 2020 'Tis the Season 'Tis
29 THINK SANTA MONICA FIRST. BUY LOCAL FOR THE HOLIDAYS. Now that the gifts are sorted, holiday meals are next step. With social at their locations. Learn more about the safety measures our businesses distancing requirements in place and families sheltering at home, the have put in place as part of the Santa Monica Shines Assurance Program pressure may be off to cook a big holiday meal this year. But what a by visiting santamonica.gov. plethora of holiday goodies you can treat yourself and your family by buying local. Fresh produce grown year-round from our four weekly Make this year’s holiday special and meaningful by supporting your Santa Monica farmers markets, homemade breads and holiday desserts favorite local businesses. Buying local also support our community and from our local bakeries, not to mention our butchers, delis, groceries and local recovery efforts. Purchases made at Santa Monica businesses last corner markets. We even have a renowned cheese shop along with spe- year generated $16 million for the Santa Monica Malibu Unified School cialty wine stores. And if cooking is not your thing, our restaurants will District and over $8 million for affordable housing preservation and be happy to provide a nice outdoor dining experience or cater a holiday construction. Three gifts in one with every local purchase! Whereas, pur- meal for pickup or delivery. Everyone needs your business now more chases made online with companies located outside of Santa Monica di- than ever. Treat yourself and your favorite local businesses at the same vert local investment away from our community. Your LOCAL purchases time with your holiday meal purchases. are nearly 10x’s more impactful – vote with your dollars, think local first!
In addition, businesses want to make your holiday shopping experience Let’s all make an effort this year to choose local, buy local, support local pleasant and COVID safe, offering online or phone ordering and free and be safe and don’t forget your mask. For more info on the Buy Local curbside pickup zones throughout our city. Many businesses have gone Santa Monica campaign: BuyLocalSM.com. To view the 2020 Buy Local above and beyond to ensure residents, employees, businesses and visi- Santa Monica Holiday Gift Guide – visit our @BuyLocalSM Instagram + tors feel safe and comfortable by displaying a Santa Monica Shines seal Facebook.
• For purchases made at a brick and mortar business, the City of SM’s General Fund receives approximately 20 cents of each dollar of sales taxes collected in the City. (the remainder goes to the State of CA and, LA County). Nearly 10 cents of this is generated from the voter-ap- proved Measure GSH with a large portion of this reinvested in our community to support schools and affordable housing.
• Purchases made online with companies not located in Santa Monica (e.g. Amazon) generate sales tax revenue which goes into the LA County Pool, of which the City of SM only receives about 2 cents out of every dollar of this revenue. Our schools, parks and libraries miss out! Thus, your LOCAL purchases are nearly 10x’s more impactful – vote with your dollars, think local first!
• During COVID we are encouraging “SM SHINES – Buy Local, Shop Safe” – purchases made online but picked up at the Santa Monica store (e.g. in-store or curbside pickup), ensures the City receives the maximum amount of sales tax revenue. Taxes from purchases or- dered online and shipped directly to your house go into LA County pool meaning our schools, parks and libraries miss out! So if you’re sheltering at home and not comfortable with shopping in stores, we encourage you to Buy Online but Pickup Local this holiday season. // 2020 'Tis the Season 'Tis
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31 Santa Monica Shines this Holiday Season with Festive Art Installations, Charitable Drives and Streets Glowing Under Thousands of Lights
The holidays are happening Santa Monica Pier will wel- more information, visit Down- building and the beloved 13-foot in Santa Monica! Restaurants, come another LA icon, the Bob townSM.com. tall Noble fir will stand tall over retailers, and businesses are Baker Marionette Theater, and Main Street on the Heritage Mu- offering an array of festive, their precocious puppets for Santa Monica Place is creating seum lawn to welcome holiday physically-distanced attractions a one-of-a-kind retrospective. magical holiday memories and shoppers and diners beginning and charitable food and clothing The “Windows of Wonderment” family photo moments all sea- December 5. For more details, drives to give back to the com- art installation will bring mar- son long with the iconic 50-foot visit mainstreetsm.com. munity this season. From free ionette magic to the historic tree adorned with thousands of holiday art installations at the merry go-round and celebrate sparkling lights and ornaments, Pico Boulevard and Montana iconic Third Street Promenade the theater's most memorable candy cane stilt walkers and Avenue. Festive photo mo- and Santa Monica Pier, social- moments and charismatic char- the new 14-foot larger-than-life ments will be in full swing along ly-distanced Santa Claus photos acters in six puppet-packed Snow Globe. Guests can visit the holiday-trimmed streets of at Santa Monica Place and fes- windows from Wednesday, No- Santa at his winter home in Cen- Pico Boulevard and Montana tive dining and shopping along vember 25 - Thursday, January ter Plaza from Friday, December Avenue. Shop, dine, and make a holiday-trimmed streets like 7. Visit SantaMonicaPier.org for 4 to Thursday, December 24 wish for the season at Pico Bou- Main Street, Montana Avenue, more details. and enjoy a contactless visit levard’s nine-foot-tall festively and Pico Boulevard, Santa Mon- with Santa, share a wish list, and lit Wishing Tree on the corner ica continues to shine through Downtown Santa Monica Win- take home a keepsake photo. of Virginia Avenue Park begin- the holidays while keeping the terlit holiday art installations and For information on addition- ning Saturday, November 21 and community safe and healthy. festivities will light up Downtown al holiday happenings and to the Pico Pop Up decked out in Face masks are required in all Santa Monica all season long make a reservation with Santa, festive decor and a spectacular businesses and outdoor public Friday, November 27 - Sunday, visit SantaMonicaPlace.com/ window display. On Montana places. January 3. Third Street Prom- Holiday. Avenue, children can drop off a enade will glow under tens of letter to the North Pole at one Self-guided holiday art instal- thousands of lights illuminating Miracle on Main Street returns of Santa’s mailboxes along the lations will light up the Third festive outdoor retail and din- this December with free festive street. For locations to submit a Street Promenade and Santa ing, as well as eleven different tidings including two iconic wishing card and more holiday Monica Pier for the season in holiday-inspired storefront art holiday trees, roaming carolers experiences on Pico like free partnership with the City of San- installations created by a variety and socially-distant visits from professional holiday ‘paw-traits’, ta Monica’s Cultural Affairs Art of of Los Angeles-based artists. Santa with help from the San- visit PicoPassport.com. For more Recovery initiative. The program The official City of Santa Moni- ta Monica Fire Department on details on Santa’s mailboxes, is dedicated to funding projects ca 24-foot-tall tree and festive select weekends in December. visit MontanaAve.com. by local artists and highlight- garland will deck the Prome- The world-famous 40-foot-tall ing the important role arts and nade and a new holiday-inspired Shopping Cart Tree featuring 84 culture play in recovery efforts augmented reality experience shopping carts, 1,500 lightbulbs // 2020 as they strengthen and connect will allow guests to transform and held together with 4,000 #BuyLocalSM Santa Monica. Both installations physical structures, spaces, and tons of zip-ties will be lit up for #SantaMonicaShines are free and open to the public. trees along the Promenade into the 26th-year in a row inside the holiday elements and decor. For Frank Gehry-designed Edgemar 'Tis the Season 'Tis
32 GIVING BACK ABOUT For those looking to send hol- through its Virginia Avenue or new or gently loved business iday cheer this year within the Park holiday food pantry pro- clothing to benefit Chrysalis in community, Santa Monica has viding holiday meals and food partnership with the Fairmont a number of different ways to boxes for families. For a full Miramar Hotel & Bungalows. For give back or get involved with round up of how to donate or more information on how to get volunteer opportunities. Santa get involved in Santa Monica, involved, visit santamonica.com/ Santa Monica Shines is a communi- Monica Place has partnered visit SantaMonica.gov/coronavi- volunteer-opportunities. cations and outreach effort focused with the Westside Food Bank to rus-volunteer. on accelerating a safe and healthy collect donations in support of a Santa Monica remains commit- economic recovery and return to goal to provide 20,000 meals to Santa MoniCARES has part- ted to the health and wellness business. The partnership of resi- the local community. From now nered with local hotels, restau- of the community and is taking dents and community stakeholders until November 30, Santa Mon- rants and retailers to host extra precautions to ensure the includes City of Santa Monica, ica Place will match any dona- donation events and blanket community feels welcome and Downtown Santa Monica, Inc., Main tion made to the Westside Food and clothings drives. The Giving safe this holiday season and be- Bank, until their $5,000 goal is Tree with Loews Hotel invites yond. Face masks are required Street Business Improvement Dis- met, click here to donate. businesses and residents to in all businesses and outdoor trict, Montana Avenue Merchants sponsor a personalized holi- public places. The public is Association, Pico Improvement The City of Santa Monica has day tree to be displayed in the strongly encouraged to cele- District, Santa Monica Chamber joined forces with Santa Monica Loews Hotel lobby and the brate the holidays with house- of Commerce, Santa Monica Daily College and its foundation on a winner will receive $1,000 to hold members and maintain Press, Santa Monica Pier Corpo- goal to give 1,000 Santa Monica donate to a local participating six feet physical distance from ration, Santa Monica Place, Santa families and college students nonprofit. Now through De- For a non-household members. Monica Travel & Tourism, and 18th struggling with food insecurity cember 31, the community can complete list of all of the holiday Street Arts Center. free Thanksgiving groceries. donate new and used blankets happenings in Santa Monica, The City is also working to bring for Santa Monica homeless in- visit SantaMonicaShines.com. a happy and healthy season to dividuals and families as part of To assure the public that business- community members in need a partnership with Perry’s Cafe es are following health protocols and are prepared to engage with customers, Santa Monica Shines offers businesses a free COVID-19 Assurance Program with resources to navigate the changing busi- ness environment and help them implement LA County Department of Public Health Reopening Guide- lines. For more information visit SantaMonicaShines.com. // 2020 'Tis the Season 'Tis
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