PALEYFEST2010 The 27 ththth annual William S. Paley Television Festival
February 26 – March 14, 2010 Saban Theatre, Beverly Hills
The Premier television festival in the country saluting creative excellence and highly acclaimed media programming
Welcome to media’s gathering place
The Paley Center for Media, with locations in Los Angeles and New York, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public.
With our new name and expanded mission – inclusive of all media - we are the media connector, linking the creative community and media businesses with media consumers, students, thought leaders, and scholars.
The Leonard H. Goldenson Building in Los Angeles designed by Richard Meier
The William S. Paley Building in New York City designed by Phillip Johnson
Media today is a part of nearly every conversation
Our new mission connects world class resources and thought leaders to explore the relevance of programming content and the intersections between media and society in ways that entertain and inform.
Media as a lens for understanding our world
The Paley Center’s public and industry programs give meaning and perspective to media and its role in our lives and culture. Only the Paley Center can fill a theater for comedian George Carlin one night and Madeleine Albright and Henry Kissinger discussing media’s impact on foreign policy the next. We are the mediamedia connector.
The Paley Center for Media’s prestigious, influential community
The top CEO’s in television, radio, technology, and communications.
Corporate members from leading media, advertising, and financial services companies.
Media’s creative community, including cutting-edge creators, producers, writers, and filmmakers of today and tomorrow.
Media- and tech-savvy consumers who are avid devotees of pop culture: over 15,000 event attendees annually.
Students reached through events transmitted to universities across the U.S.
Access to highhigh----valuevalue and fully engaged media enthusiasts
Patrons of the Paley Center are a sophisticated, high-value audience, engaged, passionate, and connected.
Their interests include a signature mix of culture and art, business and politics, fashion and design, science and technology.
They seek deeper engagement with companies with whom they spend their time and transact.
AAAnAn irreplaceable record of our times
The Paley Center has an international collection of more than 150,000 programs covering almost 100 years of television and radio history, including news, public affairs programs and documentaries, performing arts programs, children's programming, sports, comedy and variety shows, and commercial advertising.
Investment in the Paley Center is essential to ensure that the best in media will be preserved and celebrated for decades to come and that its influence is better understood by a global audience.
About the Paley FestFestivalival
Connecting passionate television viewers with the casts and creators of excellent programming
Now in its 27th year, the William S. Paley Festival is the premier television festival in the country. The Festival salutes creative excellence and the forces behind extraordinary programming.
Over twelve nights, the Paley Center unites stars, creators, and their fans for behind-the-scenes looks at the hottest, most buzzed about shows.
Each evening includes a screening, moderated conversation with cast and creators, and audience Q&A. The
Paley Festival is a hot event in LA, with fans clamoring for tickets. Most events sell out within minutes of tickets going on sale.
Selection for the Paley Festival is considered to be a prestigious honor within television’s creative community. In fact, participating in or attending PaleyFest is practically a rite of passage for anyone who has successfully entered the media industry.
Event footage is highly sought after for program season DVD extras and online portals such as Yahoo! TV, iTunes, Microsoft Zune, and many others.
“I want to say thanks to the Paley Center for doing this. This is so exciting!” – J.J. Abrams, Creator, Executive Producer, Lost
“It’s a great way to celebrate something we’re all so pproudroud of.” – Sarah Michelle Gellar
“T“T“This“T his is pretty exciting to be here…there…too get to interactinteract with fans and see their reactions to the show..show...”.” – Seth Green
“…what I remember most is the sense of validation that can only come from one’s peers, and only in a surrounding both as serious and exhilarating as the (Paley) Festival.” ––– Ken Burns, Executive Producer/Director
“The Paley Festival is about spending an evening in a room where you know all the faces and they’re smiling back at you. Plus an audience that knows your shows betterbetter than you do. I don’t know hhowow an evening can getget better than that.” --- Garry Marshall
Access to multimulti----channelchannel media enthusiasts
PassioPassionate,nate, web savvy decisiondecision----makersmakers who emotionally connect to brands
PaleyFest reaches a high-value audience of engaged, passionate, and connected entertainment fans.
People who are keenly interested in exploring media’s impact on our lives, our culture, and our perceptions of the world.
Educated, affluent, media-savvy early-adopters with a passion for technology, pop culture, design, and the latest trends.
Their interests include a signature mix of culture and art, business and politics, fashion and design, science and technology.
They are voracious media-consumers, passionate about the shows they watch, and are eager to engage with additional content related to their favorite stars and programs online.
They seek deeper engagement with companies with whom they spend their time and transact.
AAAgesAges of Attendees Educated and Engaged Influencers Under 18 5% 72% have a four-year college or graduate degree 18 – 24 16% 67% live in Metropolitan Los Angeles 25 – 34 30% 49% are connected to the Entertainment Industry 35 – 44 23% 35% make over $100k per year 45 – 54 16% 55 and over 10%
Household IncIncomeome Up to $50k 33% $50k - $99k 32% $100k - $149k 19% $150k and above 16%
MEDIA COVERAGE
PALEYPALEYFEST g garnerarnerarnerssss exceptional coverage from major media outlets includingincluding::::
The Paley Festival regularly receives over 40 television broadcast hits that equals approximately 72.5 million total audience impressions.
The Festival is covered by over 2,300 outlets including print, broadcast and legitimate online sources.
The Paley Festival’s celebrity-filled, red-carpet nights guarantee a strong presence of television outlets and photographers—and exposure for sponsors.
The extensive media coverage gives an opportunity for sponsors to receive promotion and recognition on a national scale. Sponsor packages are designed to provide close association between your brand and the Paley Festival.
PRINT MEDIA COVERAGE
“Sure, the Golden Globes and Emmys are nice. But there’s another big honor that TV shows covet ––– being part of the Paley Festival in L.A.” - Craig Tomashoff, TV Guide
“The twotwo----weekweek Festival brings together some of the biggest nnaaamesmes and hottest properties in entertainment…” - Elizabeth Snead , LATimes.com
NETWORK AND ENTERTAIN CLIENTS
The Paley Festival is perfect for entertaining clients. Not only will your clients and key executives have access to the casts and creative teams in our Green Room, they will be treated to our unforgettable evenings inside the historic Saban Theatre.
Brand exposure
Sponsorship investment:
SPONSORSHIP ININVESTMENTSVESTMENTS & BENEFITS
PREMIER SPONSORSHIP $100,000 12 Festival Nights
Sponsorship at this level provides the highest degree of tailoring for your brand and offers exclusive benefits, distinctive marketing, and crediting that can be customized for unique visibility in promoting your brand to Festival attendees.
Includes access to VIP hospitality and entertaining privileges, as well as inclusion in all marketing and promotional outlets created by the Paley Center.
OnOnOn-On ---ScreenScreen and Online OnOnOn-On ---ScreenScreen LoLoLogoLo go Placement • Festival Welcome Slate • Opportunity to run a 30-second spot during pre-show presentation
Online Logo Placement • Sponsor dedicated area on PaleyFest2010 web page with hyperlink to sponsor website • Banner ad on Paley Center web pages specifically dedicated to PaleyFest2010 • Select e-newsletters related to the Paley Festival sent to Paley Center members
SPONSORSHIP INVESTMENTS & BENEFITS
OnOnOn-On ---sitesite Promotions/Recognition • Opportunity to provide logo branded clothing/uniforms for volunteers and staff • Opportunity to set up a promotional display inside the Saban Theatre lobby • Opportunity to gift celebrity participants in the Green Room prior to each evening’s program • Opportunity to distribute promotional items for celebrity participants in the Green Room prior to each evening’s program • Opportunity to set up promotional display in the Green Room prior to each evening’s program (up to 6 nights) • Distribution of promotional items to audience members at the conclusion of each evening’s program • Verbal recognition given by Paley Center leadership prior to each evening’s program
Festival Print Materials/Advertising • Full page ad in PaleyFest souvenir program • Inclusion in all announcements and press releases • Logo placement on the following: • Red Carpet “Step-and-Repeat” press banner • Souvenir Program • Signage boards and banners in the Saban Theatre lobby • Promotional signage in the Paley Center lobby (in Beverly Hills) • Media one-sheets • All Festival ads in consumer and industry publications Los Angeles Times (Circ.: 1.23M) LA Weekly (Circ.: 215,000) Daily Variety (Circ.: 35,500)
SPONSORSHIP INVESTMENTS & BENEFITS
Hospitality/Entertaining • 72 individual tickets (limit of 6 per event) for Corporate clients and other special guests • Reserved VIP seating for Corporate clients and other special guests • 20 guest passes which provide access to the celebrity/VIP Green Room one hour prior to each evening’s program • Opportunity for recognition and branding at the Festival’s special post-event receptions held at the Saban Theatre* • Opportunity to host a private reception following one of the evening’s programs for corporate clients, sponsor executives or customers • Opportunity to design custom ticketing program (includes discounts and priority seating) for key customers
* Costs for event(s) to be shared between Paley Center and Sponsor
SPONSORSHIP INVESTMENTS & BENEFITS
SIGNATUSIGNATURRRREE SPONSORSHIP $5 $50,0000,000 12 Festival Nights
OnOnOn-On ---ScreenScreen and Online OnOnOn-On ---ScreenScreen Logo Placement • Festival Welcome Slate • Opportunity to run a 30-second spot during pre-show presentation
Online Logo Placement • Sponsor dedicated area on PaleyFest2010 web page with hyperlink to sponsor website • Select e-newsletters related to the Paley Festival sent to Paley Center members
OnOnOn-On ---sitesite Promotions/Recognition • Opportunity to set up a promotional display inside the Saban Theatre lobby (up to 6 nights) • Opportunity to gift celebrity participants in the Green Room prior to each panel • Opportunity to set up promotional display in the Green Room prior to each panel (up to 4 nights) • Distribution of promotional items to audience members at the conclusion of each panel • Verbal recognition given by Paley Center leadership prior to each panel
SSSPONSORSHIPSPONSORSHIP INVESTMENTS & BENEFITS
Festival Print Materials/Advertising • Full page ad in PaleyFest souvenir program • Inclusion in all announcements and press releases • Logo placement on the following: • Souvenir Program • Signage boards and banners in the Saban Theatre lobby • Promotional signage in the Paley Center lobby (in Beverly Hills) • Media one-sheets • All Festival ads in consumer and industry publications Los Angeles Times (Circ.: 1.23M) LA Weekly (Circ.: 215,000) Daily Variety (Circ.: 35,500)
Hospitality/Entertaining • 54 individual tickets (limit of 6 per event) for Corporate clients and other special guests • Reserved VIP seating for Corporate clients and other special guests • 10 guest passes which provide access to the celebrity/VIP Green Room one hour prior to each evening’s program • Opportunity for recognition and branding at one of the Festival’s special post-event receptions held at the Saban Theatre* • Opportunity to host a private reception following one of the evening’s programs for corporate clients, sponsor executives or customers • Opportunity to design custom ticketing program (includes discounts and priority seating) for key customers
* Costs for event(s) to be shared between Paley Center and Sponsor
SPONSORSHIP INVESTMENTS & BENEFITS
EVENING SPONSORSHIP $$$25$252525,000,000 1 Festival Night
Sponsorship of a specific night of the Festival will provide you with the highest degree of tailoring and offer exclusive benefits, distinctive marketing, and customized crediting for unique visibility. While promoting your brand to Festival attendees on your sponsored evening, you will also be aligned with the entire Festival through inclusion in our Festival-wide marketing materials.
As an Evening Sponsor, you will also be aligned with one of the after-parties associated with a PaleyFest Premium Ticket Package. A Premium Ticket Package includes 2 tickets to 4 Festival panels with one private after-party following one of the panels. This private after-party would be held in the VIP room at the Saban Theatre, the same location as the Green Room.
OnOnOn-On ---ScreenScreen and Online Visibility OnOnOn-On ---ScreenScreen Logo PPlacementlacement • Festival Welcome Slate • Opportunity to run a 30-second spot during pre-show presentation
Online Line/Line/LogoLogo Placement • Sponsor dedicated area on PaleyFest2010 web page with hyperlink to sponsor website • Line listing on select e-newsletters related to the Paley Festival sent to Paley Center members
OnOnOn-On ---sitesite Promotions/Recognition • Opportunity to set up a promotional display inside the Saban Theatre lobby • Opportunity to gift celebrity participants • Opportunity to set up promotional display in the Green Room prior to the panel • Distribution of promotional material to audience members at the conclusion of the panel • Verbal recognition given by Paley Center leadership prior to the panel
SPONSORSHIP INVESTMENTS & BENEFITS
Festival Print Materials/Advertising • Full page ad in PaleyFest souvenir program • Inclusion in announcements and press releases • Logo placement on the following: • Red Carpet “Step-and-Repeat” press banner for your sponsored evening • Souvenir Program • Signage boards and banners in the Saban Theatre lobby • Promotional signage in the Paley Center lobby in Beverly Hills • Media one-sheets • All Festival ads in consumer and industry publications Los Angeles Times (Circ.: 1.23M) LA Weekly (Circ.: 215,000) Daily Variety (Circ.: 35,500)
Hospitality/EntertaininHospitality/Entertainingggg • 20 individual tickets for Corporate clients and other special guests • Premium VIP seating for Corporate clients and other special guests • 20 guest passes which provide access to the celebrity/VIP Green Room one hour prior to the evening’s program • Opportunity to invite guests to private after-party
Promotional commitments and responsibilities
Activation In addition to your financial commitment to the Paley Center, we ask our marketing partners to help support their sponsorships through a coordinated cross-promotional platform that leverages your brand’s exisiting marketing assets.
Our goal is to seek as much firepower as possible in order to build awareness and increase exposure for a successful sponsorship for all parties.
Third Pary Partners The Paley Center welcomes the opportunity to further build awareness and increased exposure for our partnership through mutual third party partners who seek similar branding goals.
Appendix
BOARD OF TRUSTEES
CHAIRMAN Sumner Redstone Leo Hindery, Jr. Viacom Inc. and CBS
InterMedia Partners Corporation Frank A. Bennack, Jr.
Hearst Corporation Robert A. Iger Geoffrey K. Sands
The Walt Disney McKinsey & Company VICE CHAIRS Company
Eric Schmidt Gordon Crawford Henry A. Kissinger Google Capital Research and Management Kissinger Associates, Inc.
Ivan Seidenberg Gustave M. Hauser Kay Koplovitz Verizon Communications Hauser Communications, Inc. Koplovitz & Company LLC
Terry Semel Mel Karmazin Scott Kurnit Windsor Media Sirius XM Radio Inc. Kurnit, Inc.
Sid SheinbergSheinberg* Robert F.X. Sillerman Norman LeaLear*r*r*r* The Bubble Factory CKX, Inc. Act III Communications
Stanley S. Shuman PRESIDENT & CEO Debra Lee Allen & Company Pat Mitchell BET Networks Incorporated
Alan Alda* Ted Leonsis David J. Stern SnagFilms National Basketball Wallis Annenberg Association Annenberg Foundation Ken Lowe Scripps Network Howard Stringer Loreen Arbus Interactive Sony Corporation Loreen Arbus Productions, Inc. John W. Madigan Marlo ThomasThomas**** Glenn Britt Tribune Company Time Warner Cable Grant A. Tinker* Burt Manning GTG Entertainment Christopher H. Browne JWT Tweedy Browne Company LLC Tony Vinciquerra Edward F. McLaughlin* Fox Networks Group Kim Cattrall EFM Media Management actor Inc. Rosalind P. Walter
Peter Chernin Barry M. Meyer Barbara Walters Warner Bros. ABC News Joan Ganz Cooney Sesame Workshop Leslie Moonves Lou Weiss* CBS Corporation William Morris Agency, Inc. Philippe Dauman Viacom Daniel L. Mosley Dick Wolf Cravath, Swaine & Moore Wolf Films Ronald R. Davenport, Sr. LLP Sheridan Broadcasting Corporation Bob Wright Thomas S. Murphy* Patricia FiliFili----KrushelKrushel ABC, Inc. David Zaslav Time Warner Inc. Discovery Communications Edward N. Ney* George J. Gillespie, III, Esq.* Young & Rubicam Jeff Zucker Cravath, Swaine & Moore LLP Advertising NBC Universal
James L. Greenwald William C. Paley *Trustee Emeritus 2023 LLC Katz Media Group William S. PaleyPaley, Founder Dan Rather List current as of October 2009 Ralph GuildGuild**** HDNet
LOS ANGELES BOARD OF GOVERNORS
CO-CHAIRS Marc Graboff Gary Newman Gordon Crawford NBC Entertainment & Twentieth Century Fox Capital Research and Universal Media Studios Television Management Jim Griffiths Jim Packer Leslie Moonves The GSD Group Metro-Goldwyn-Mayer CBS Corporation Studios, Inc. Ted Harbert Tony Vinciquerra Comcast Entertainment Rick Rosen Fox Networks Group Group WME Entertainment
Andrea Wong Doug Herzog Bruce Rosenblum Lifetime Entertainment MTVN Entertainment Group Warner Bros. Television Group Services Andy Heyward Michael Rosenfeld MEMBERS A Squared Entertainment Creative Artists Agency William J. Bell Bell-Phillip Television David Hill Phil Rosenthal Productions, Inc. Fox Sports Television Group Everybody Loves Raymond
Peter Benedek Mark A. Itkin Harry Sloan United Talent Agency WME Entertainment Metro-Goldwyn-Mayer Studios, Inc. Bob Broder Nancy Josephson International Creative WME Entertainment Kiefer Sutherland Management, Inc. Monica Karo Anne M. Sweeney E. Blake Byrne OMD USA Disney Media Networks The Skylark Foundation Disney-ABC Television Group Warren LieLieberfarbberfarb ErneErnestst Del Lieberfarb & Associates LLC Nancy Tellem Del, Shaw, Moonves, Tanaka, CBS Paramount Network Finkelstein & Lezcano Richard Lippin Television Entertainment The Lippin Group Group Robert Dowling The Bob Dowling Group Michael Lombardo Larry Wilmore HBO, Inc. Jeff Gaspin Dick Wolf NBC Universal Television Greg Meidel Law & Order-branded series Entertainment Twentieth Television Jeff Zucker Brian Gott Stephen Mosko NBC Universal Variety Sony Pictures Television
List current as of October 2009