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Color Therapy NEW YORK — Almay’S Diagnosis Is That Mass- Market Cosmetics Shoppers Will Benefit from a Little Color Analysis

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Color Therapy NEW YORK — Almay’S Diagnosis Is That Mass- Market Cosmetics Shoppers Will Benefit from a Little Color Analysis MARY WANG JOINS TORY BURCH/2 WAL-MART FIGHTS BACK/18 Women’sWWD Wear Daily • The Retailers’ DailyFRIDAY Newspaper • September 24, 2004 • $2.00 Beauty Color Therapy NEW YORK — Almay’s diagnosis is that mass- market cosmetics shoppers will benefit from a little color analysis. Its newest makeup collection, Intense i-Color, is organized into four color families — based on eye color — and is said to make selecting the most flattering eye shadow shades foolproof. Intense i-Color, expected to be Almay’s biggest franchise with first-year retail sales projections of $20 million to $30 million, will debut in stores in early 2005. For more, see page 11. Lauder Comes Up Trumps in Celebrity Scents By Julie Naughton a beauty titan. Lauder on Thursday NEW YORK — Get ready for Donald Trump, confirmed a deal to launch a fragrance lifestyle brand. called, simply, Donald Trump The As if the real estate mogul and reality TV Fragrance. It will initially be sold star weren’t ubiquitous enough, the Estée exclusively in Federated Department Lauder Cos. now plans to turn Trump into See The Smell, Page 6 ALMAY PHOTO BY GEORGE CHINSEE; TRUMP BY THOMAS IANNACCONE GEORGE CHINSEE; TRUMP BY PHOTO BY ALMAY 2 WWD, FRIDAY, SEPTEMBER 24, 2004 WWW.WWD.COM WWDFRIDAY Wang Named President at Tory Burch Beauty By Lisa Lockwood 2003 by Tory Burch and her Hong Kong partner, Fiona Kotur Marin. The first line hit stores last BEAUTY NEW YORK — Mary Wang, brand president of DKNY, February. Priced between contemporary and Donald Trump and Estée Lauder Cos. team for Donald Trump The has been named president of Tory by TRB, the bridge, items include rhinestone-trimmed caftans, 1 Fragrance, which will launch in Federated stores in November. women’s lifestyle collection designed by Tory Burch. sportswear, outerwear, handbags, footwear, jewel- Aramis, the fragrance that sparked the rise of the men’s prestige category Wang has been president of the DKNY brand ry, home products, candles and terry-cloth beach 7 in 1964, is continuing efforts to renew its namesake business. since 2002, where she oversaw all aspects of the towels. Wholesale prices range from $16 for a cot- women’s, men’s, accessories and footwear busi- ton embellished tank to $124 for cashmere Kim Cattrall, best known for her vixen role in “Sex and the City,” has signed nesses. Before that, she was president of U.S. sweaters to $425 for a rhinestone tunic. 10 a deal with Liz Claiborne Cosmetics to be the face of Spark Seduction. wholesale at Coach, and earlier held executive Neither Wang nor Tory Burch could be posts at Emanuel and Tommy Hilfiger. Her most reached for comment, but Tory Burch said in a recent role at DKNY marked her return to the statement she expects Wang’s “expertise in sales GENERAL firm, having previously been vice president of and merchandising will be crucial in establishing Mary Wang is departing as brand president of DKNY to become president merchandising for DKNY Women’s and later pres- our wholesale business, as well as growing our 2 of Tory by TRB, the women’s lifestyle collection designed by Tory Burch. ident of DKNY Women’s. presence in retail.” Hispanic talk-show star Cristina Saralegui is adding fashion to her résumé, She will join Tory by TRB in early November The company has a flagship at 257 Elizabeth 16 launching the Cristina Sportswear collection, licensed to Sutton Creations. and will be responsible for all global sales, produc- Street in NoLIta here. The collection is also car- tion, merchandising and marketing. She will be ried exclusively by Bergdorf Goodman and is sold Wal-Mart placed full-page open letters in 15 California newspapers to rebut based at the company’s Midtown offices opening online at toryltd.com and Vivre.com. 18 criticism of its plan to build 40 supercenters in the Golden State. She [Wang] helped us rebuild the brand and importantly SUZY The marriage between Alix Van der Kemp and Count Pierre de la developed“ an innovative merchandising, production and sales 4 Rochefoucauld…Campaigning with Clooney…A Hoppen happening. team who work in alignment with the creative design team. Classified Advertisements........................................................................19 ” To e-mail reporters and editors at WWD, the address is — Jeffry Aronsson, Donna Karan International [email protected], using the individual’s name. WOMEN’S WEAR DAILY IS A REGISTERED TRADEMARK OF FAIRCHILD PUBLICATIONS, INC. COPYRIGHT ©2004 shortly at 10 East 33rd Street here and will report to Robert Burke, senior vice president of fashion FAIRCHILD PUBLICATIONS, INC. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. the company’s board, which consists of Christopher and p.r. at Bergdorf Goodman, said, “We’re doing VOLUME 188, NO. 65. WWD (ISSN # 0149-5380) is published daily except Saturdays, Sundays and holidays, with one additional Burch, chairman and chief executive officer, and extremely well with the Tory by TRB line. We had issue in January, May, June and November; two additional issues in February, April, September, October and December; and three his wife, Tory Burch, founder and creative director. a party last week, and 400 people showed up. additional issues in March and August, by Fairchild Publications, Inc., a subsidiary of Advance Publications, Inc. PRINCIPAL OFFICE: 7 Christopher Burch is also a venture capitalist. Tory’s doing something unique. She’s not follow- West 34th Street, New York, NY 10001. Shared Services provided by Advance Magazine Publishers Inc.: S.I. Newhouse, Jr., Chairman; Jeffry Aronsson, ceo of Donna Karan Inter- ing anyone. It’s very fashionable.” Steven T. Florio, Vice Chairman; Charles H. Townsend, C.O.O.; John W. Bellando, Executive Vice-President and C.F.O.; Jill Bright, national, couldn’t be reached for comment He believes Wang will do well there. “Mary is a Executive Vice-President_Human Resources; John Buese, Executive Vice-President_ Chief Information Officer; David Orlin, Senior Thursday, but said in a statement, “She [Wang] very smart merchant and she understands the re- Vice-President_Strategic Sourcing; Robert Bennis, Senior Vice-President_Real Estate; David B. Chemidlin, Senior Vice- helped us rebuild the brand and importantly devel- tailers and the retailers’ needs,” said Burke. President_General Manager, Advance Magazine Group Shared Services Center. Periodicals postage paid at New York, NY and at additional mailing offices. Canada Post Publications Mail Agreement No. 40032712. Canadian Goods and Services Tax Registration oped an innovative merchandising, production and For spring, the Tory by TRB line is expected to No. 88654-9096-RM0001. Canada post return undeliverable Canadian addresses to: 4960-2 Walker Road, Windsor, ON N9A 6J3. sales team who work in alignment with the creative be rolled out to major stores, according to Jonny POSTMASTER: SEND ADDRESS CHANGES TO WOMEN’S WEAR DAILY, P.O. Box 15008, North Hollywood, CA 91615-5008. design team headed by Jane Chung. Editorial and Lichtenstein, director of p.r. at Tory by TRB. Most FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please write to WOMEN’S WEAR retail response has been very positive, and this is recently, Lichtenstein was a freelancer and before DAILY, P.O. Box 15008, North Hollywood, CA 91615-5008; Call 800-289-0273; or visit www.subnow.com/wd . Four weeks is reflected in the growing sales at retail.” Aronsson that was director of p.r., men’s wear for Michael Kors. required for change of address. Please give both new and old address as printed on most recent label. First copy of new said “a successor will be named shortly to continue Another new hire at Tory by TRB is Stephanie subscription will be mailed within four weeks after receipt of order. Address all editorial, business, and production the turnaround and momentum she and the team van Watzdorf, who has been named director of de- correspondence to WOMEN’S WEAR DAILY, 7 West 34th Street, New York, NY 10001. For permissions and reprint requests, have realized for the DKNY brand.” sign development. Most recently, she was vice please call 212-221-9595 or fax requests to 212-221-9195. Visit us online: www.wwd.com. To subscribe to other Fairchild Tory by TRB, a lifestyle collection of sports- president of design at Ann Taylor, and also held magazines on the World Wide Web, visit www.fairchildpub.com. Occasionally, we make our subscriber list available to carefully wear and accessories, was launched in August design posts at Ralph Lauren and Giorgio Armani. screened companies that offer products and services that we believe would interest our readers. If you do not want to receive these offers and/or information, please advise us at P.O. Box 15008, North Hollywood, CA 91615-5008 or call 800-289-0273. WOMEN’S WEAR DAILY IS NOT RESPONSIBLE FOR LOSS, DAMAGE, OR ANY OTHER INJURY TO UNSOLICITED MANUSCRIPTS, UNSOLICITED ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAWINGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART WORK, OR OTHER MATERIALS FOR CONSIDERATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED Vuitton’s Large-Scale Approach TO DO SO BY WWD IN WRITING. MANUSCRIPTS, PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED BY A SELF-ADDRESSED OVERNIGHT-DELIVERY RETURN ENVELOPE, POSTAGE PREPAID. PARIS — Louis Vuitton on Thursday feted what it is billing as the largest lux- ury store in China, a 9,700-square-foot unit in Shanghai in the Plaza 66 building. The location more than doubled in Quote of the Week size to accommodate all the company’s product categories, including ready-to- “I’m just an accessory.” wear, shoes, watches and fine jewelry — many of which were not previously — Brad Pitt at the Emmys.
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