® .com LEADERS IN POLE & AERIAL FITNESS ® .com XPOLE LEADERS IN POLE & AERIAL FITNESS IN POLE & LEADERS www. ® .com LEADERS IN POLE & AERIAL FITNESS 2 COMME LEADERS INPOLE &AERIALFITNESS privileged. Theunauthorizeduse, distribution,copying,forwarding Dance4Me PtyLtd. to anythirdpartieswithoutpermission fromauthorizeddirectorof or alterationofthisdocumentis strictlyforbidden.Nodistribution Please beawarethatthisdocumentisconfidentialandlegally LEADERS INPOLE&AERIALFITNESS ® international, ® LEADERS INPOLE&AERIALFITNESS R LEADERS INPOLE&AERIAL FITNESS ® USLLC,Vertical Leisure Ltd& CIALLY

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Development Development ® ® ® .com LEADERS IN POLE & AERIAL FITNESS 5 04 02 01 03 ® .com LEADERS IN POLE & AERIAL FITNESS 6 • • • • • • Fixed discountof10%onallproducts through globalwebsite&socialmediaplatforms X-POLE sponsoredphotoshoot&profilepromotion Opportunity tojoinusattheX-POLEYearly Summit subsidised Development Team costswillbe pluscompetitionentry Performances/career monitored&trackedbytheX-POLE platforms achievements throughX-POLE’s internationalsocial Athletes willbementioned/highlightedfortheir accessories &brandedpromo X-POLE AthletePackconsistingofapparel,latest • • • • • aerial practices Must encourage&promotesafe,funhealthypole aerialists Must beapositiverolemodelforup&comingpolers of products Must currentlyuseX-POLEandbefamiliarwithourrange Competed and/orplacedatacompetition Under 21s&ActiveUniversity/CollegeStudentsOnly ® .com LEADERS IN POLE & AERIAL FITNESS 7 Must possess great communication skills whilst taking pride in their profession and displaying great work ethic Open to any athlete involved in pole fitness or aerial arts Must currently use X-POLE and be familiar with our range of products Must be a positive role model for up & coming polers & aerialists Must encourage & promote safe, fun & healthy pole & aerial practices displaying traits of honesty & Must be a team player, integrity • • • • • • accessories & branded promo highlighted for their achievements through X-POLE’s International Social Media platforms Key achievements will be flagged up by X-POLE for a membership upgrade X-POLE - you compete and we cover the cost to facilitate career growth & exhibitions • X-POLE Athlete Pack consisting of apparel, latest • X-POLE Interns can expected to be mentioned or • Performances/Career monitored & tracked by X-POLE; • DEVELOPMENT TEAM with the chance of being invited • Pre-approved competition entrance fees covered by • Exclusive access to X-POLE events, showcases •• An opportunity to attend the X-POLE yearly summit Fixed Discount of 10% on all product ® .com LEADERS IN POLE & AERIAL FITNESS 8 • • • • • Fixed discountof20%onallproducts X-POLE ing events&competitionswhere youhavebeeninvitedby Expenses paidfortravel&accommodationwhenattend- organized byX-POLEatourowncost magazines &professionalphotoshoottobearrangedand letters -coverage&creationofpressarticlesinfitness Highlight/focus throughX-POLE’s internationalnews- partnered events mance/teaching atX-POLEsponsored/ Desirable paypackagesforyourtime/attendance/perfor will beoffered: benefits ofanINTERNandinadditiontothisthey All SUPERSTAR athleteswillreceiveallofthe - • • • Competed and/orplacedatacompetition they haveheldthemembershipforatleast12months promoted fromtheRISINGSTARS aslong category Athletes applyingforSUPERSTAR statuscanalsobe least 12months &heldanINTERNmembershipwith usforat Category Must fulfillalloftheprerequisiteslistedwithinInternship ® .com LEADERS IN POLE & AERIAL FITNESS 9 Exclusive category: by invite only: Membership awarded X-POLE Pros to be instructing/teaching/performing/ competing on a regular basis 1st/2nd/3rd - having placed Must be an International Level Talent in at least one X-POLE sponsored / approved competition Must have been an X-POLE Superstar for at least 12 months Be eliigible for subsidized travel to International Competitions ($500 per trip, to a maximum of $1000) X-POLE will create a full feature ‘Human Interest’ video the individual story of each of our featuring you. Telling athletes will be first pick for recruitment at new studios as part You of the X-POLE studio franchise program • • • • • • • Be provided with an X-POLE product of your choosing to demonstrate & use for photos & X-POLE promotion Be offered first refusal of any media opportunities & promotional opportunities here/abroad Chosen to be the face of X-POLE - this unique opportunity providing you with massive individual benefits Bespoke profile page and promotion through the X-POLE global website All Professional athletes will receive all of the benefits of a Superstar and in addition to this they will be offered: Opportunity to be involved with product testing, product development & access and samples of all new products and services for trials prior to public launches Offered the opportunity to take part in master classes and training for personal development & to enhance the athlete’s career • • • • • • • ®

10 .com LEADERS IN POLE & AERIAL FITNESS quickly youprogressthroughthelevelsofprogram. & aerialfitnessprofessionalwilldeterminewhetherandhow will bemonitoredandhowyouconductyourselfasapole As aRisingStar, youractionswithinthepole&aerialindustry • • • • • • respective territory Attend theX-POLEyearlysummit inyour development whenofferedthese opportunities Participate inX-POLEmasterclasses, training& preferences that youattendthroughyourindependentsocialmedia Promotion ofX-POLEsponsoredeventsandcompetitions independent socialmediapreferences through your Promotion ofX-POLEproducts&services X-POLE product Must notuseanypoleoraerialequipmentthatisan personal developmentwhenofferedtheseopportunities or groupParticipateinmasterclasses,trainingand best lightwhenindiscussionswithanyassociation,body To inthe alwaysportray X-POLE,itsproducts&services ® .com LEADERS IN POLE & AERIAL FITNESS 11 Attend the X-POLE yearly summit in your respective territories/regions To always portray X-POLE, its products & services in To the best light when in discussions with any associations, bodies or groups Promotion of X-POLE sponsored events & competitions that you attend as an Intern through your own independent Social Media preferences training & Participate in X-POLE master-classes, personal development when offered these opportunities Ensure that you attend & participate in the activities which you have agreed to in advance • • • • • As part of the athlete Internship/development program, your actions within the Pole Industry monitored and how you will be conduct yourself as a Pole Fitness Professional will determine whether and how quickly you progress through the tiers of membership with X-POLE ®

12 .com LEADERS IN POLE & AERIAL FITNESS • • • tiers ofmembershipwithXPOLE determine whetherandhowquicklyyouprogressthroughthe how youconductyourselfasaPoleFitnessProfessionalwill As aSuperstar, youractionswillbecontinuallymonitoredand Promotional shootsasneeded. Must beopentobeinginphoto-shoots &X-POLE advice onthesekits & competitions;promotingand providing anyenquirers expected towearX-POLEapparel atevents,showcases During yourtimeasanX-POLEAthleteyouwillbe bodies orgroups best lightwhenindiscussionswithanyassociations, To inthe alwaysportrayX-POLE,itsproducts&services • • • • • • Social Mediapreferences –website(ifoneisavailable) you attendasa Superstar throughyourownindependent Promotion ofX-POLEsponsored events&competitionsthat territories/regions Attend theX-POLEyearlysummit inyourrespective with you advance –insomeoccasionswe willnegotiatethesecosts & participateintheactivitieswhichyouhaveagreedto Ensure thatallexpensesarepaidtoensureyouattend personal opinion&goals-basedonthecontenders’merits expected toassessallcontenders’performancesfreeof as ajudgeand/orguestperformer–youwillbe You willbeexpectedtoparticipateinevents&competitions development whenofferedtheseopportunities Participate inX-POLEmaster-classes, training&personal available) independent SocialMediapreferences&website(ifoneis throughyourown Promotion ofX-POLEproducts&services ® .com LEADERS IN POLE & AERIAL FITNESS 13 participate in the activities which you have agreed to in advance – some occasions we will negotiate these costs with you in Attend the X-POLE yearly summit in your respective territories/ regions Must be open to being in photo-shoots & X-POLE Promotional shoots as needed. Promotion of X-POLE sponsored events & competitions that you attend as a Superstar through your own independent Social Media preferences – website (if one is available) Promotion of X-POLE products & services through your own independent Social Media preferences & website (if one is available) & personal training Participate in X-POLE master-classes, development when offered these opportunities will be expected to participate in events & competitions as a You judge and/or guest performer – as a judge you will be expected to assess all contenders’ performances free of personal opinion & goals - based on the contenders’ merits Ensure that all expenses are paid to ensure that you attend & • • • • • • • During your time as an X-POLE Athlete you will be expected to wear X-POLE apparel at events, showcases & competitions; promoting and providing any enquirers advice on these kits Competing at an International Level Competition recognized your actions will be continually by X-POLEAs a Superstar, monitored and how you conduct yourself as a Pole Fitness Professional will determine whether and how quickly you pro- gress through the tiers of membership with XPOLE always portray X-POLE, its products & services in the best To light when in discussions with any associations, bodies or groups Must be willing to wear X-POLE branded gear and clothing to National & International Events/ Competitions and to pole social events wherever possible e.g. pole jams, pole soirees, etc. Must tag the respective X-POLE regional office when posting images in X-POLE branded apparel Must promote the brand tastefully * in such a way as to not ‘offend’ mainstream of audience • • • • • • ®

14 .com LEADERS IN POLE & AERIAL FITNESS • • • • events attendedonbehalfofX-POLE. To wear, withagreement,promotional clothingduringany during &aftereventswithparticipants, timepermitting. To agreetosignautographsfor, and bephotographedprior, confidence theexactdetailsof thesponsorshipagreement. any directorindirectcompetitorofX-POLE.Mustkeepin The artistwillnotdiscloseanyoftheguidelinedetailsto status. withdrawal ofthemember/artist’s X-POLEmembership will notbetoleratedandresultintheimmediate reasonable requestofX-POLEanditsinternationalaffiliates nuisance andannoyanceorforfailuretocomplywiththe Any behaviourthatislikelytocausedamage,injury, conditions stipulatedbyX-POLE&itsinternationalaffiliates. consideration forothersandabidebyanyterms& The member/artistshouldalwaysbehavewithdue • • • sponsored productstoyourlocal X-POLEoffice. occur itwillbeyourresponsibility toreturnclothing&any dance &aerialcommunity, orthegeneralpublic.Shouldthis mannerthatmayalienateanypartofthepole inflammatory discriminatory, or racist,sexistor anyotherdiscriminatory terminated withoutnotice,shouldtheathleteactina sponsorship can,andatthediscretionofX-POLE,be positive &unifyingmanner. AssuchtheX-POLEAthlete’s X-POLE Athletemustrepresentthebrandina X-POLE inpromotionofthebrandwithoutquestion. All photossuppliedmustbecopyrightfree&mayusedby is publicallyreleased. confidence anycompanyinformationuntilsuchatimeasit its employees,publicallyorprivately&mustkeepin All athletesmustnotdisparagetheX-POLEBrand,product, ® .com LEADERS IN POLE & AERIAL FITNESS 15 When sharing a link, check that the URL is not too long, as this will get cut off by Facebook automatically. Best time of day to post for engagement is between 5:00pm and 1:00am - weekend posts receive far higher levels of engagement. but Sunday posts tend to Best day to publish is a bit tricky, get 25% more likes, shares and comments. Feeling/Activity – Using this built in feature can get your posts up to 57% engagement. • • • • News feed photo updates get a lot more attention than simply posting images into an album. Video sharing – 504 pixels by 283 pixels with 80 or more words are most count - Post’s Word engaged with, but this doesn’t mean every update has to be a novel. Hashtags If you have a relevant hashtag to use (such as #XPOLE, #XPOLEUS, #POLEFIT #Pole, #PoleDance), your post is likely to get 60% more interactions from fans. Post often & Post creatively Create engagement photos - engage your fans with interesting photos Image sizing - If a picture is the right size, it will give your fans the best experience: News feed image – 1200 pixels by 1200 pixels Link sharing – 1200 pixels by 628 pixels • • • • • ®

16 .com LEADERS IN POLE & AERIAL FITNESS Competitions,give-aways,AMA’s (ask meanything),open • Followyourestablishedfollowerson otherplatformstoo • Maketimetolisten/readyourfeedbackandcomments, Maketimetolikeotherpeoplesphotos • Engagewithyourfollowers • • • Instagramisfirstlyavisualplatform,soplaytothat Usehighqualityimages • • engaging peopletoo ended questionsandadvicesessions arealwaysgoodfor strengthen yourrelationships (Facebook andTwitter), thecrosspromotion will only nothing beatsapersonalresponsetocomment Tell a

o story withyourcontent an experienceforyouraudience show picturesbefore,afterandduringtocreate For example,ifyou’repreparingfor an event, • • • • money can’tbuyandishighlysoughtafterbyfans for aluckyfollower, goforit,thissortofthingissomething Offer somethinglikeaoneontrainingsessionasprize Make youraudiencefeelspecial that peopleidentifyyourcontentwiththisuniquemarker togrowyouown hashtags,so Feel freetodevelopandtry content signpost yourcontenttopeopleinterestedinkindof don’t overdoit,afewkeywordsorphrasedareenoughto Definitely takeadvantageofhashtags,butaswith Twitter, ® .com LEADERS IN POLE & AERIAL FITNESS 17 :00 pMonday to 3 – p time for clicks and engagement 5:00p on Fridays is the best time 4:00p – the end and copy in your tweets Thursday is the best for retweets • Links in tweets, best to put it earlier in the tweet than at • Use a link shortener like Goo.gl or Bit.ly to keep links short • Best time to tweet? Between 1:00 • Between before it (like this; .@xpoleus) so both your followers and ours will see it characters (it makes it easier for people to retweet you comfortably too) easier for us to spot and share with our audiences, If you want everyone to see a tweet with our twitter handle, put a full stop Hashtags: #dont #hashtag #every #word – one or two hashtags is enough for each tweet Trending hashtags can be great to get your tweets noticed, but don’t force them, try and make it related to what you are saying Tweets with photos and images receive the most engagement, so make sure to get some good pics into your tweets to get them noticed (best size is 440 pixels can tag save space in your tweets, you by 220 pixels) To people in your photos too • • Keep it short - best tweet length is between 120-130 • Include the X-POLE twitter handle @xpoleus, It makes it • • ®

18 .com LEADERS IN POLE & AERIAL FITNESS • • • • and whatyoulearnedfromit. toexplainwhyyouenjoyedit thought abookwasgreat,try Try todescriberather thantelle.g.insteadofsayingyou and whattheycanlearnfromyour experience. context andteachingexperience. Thinkaboutyourreaders toincludereference toyourown Use firstperson‘I’andtry Writing style,Try towriteinafriendlyandinformalstyle. (Facebook, YouTube, etc.) format, orsendusalinktowheretheyarehostedonline help tobringabloglife,eithersendthemusinfile Typically 300-500wordsinlength.Picturesandvideos sign offorfinalthought. Finally inthelastpartofposting,wrapitupwithagood Put thedetailsinfollowingparagraphsofyourposting. thing readersseeanditwillmakethemwanttoreadon. Put themainpointinfirstparagraph.Thisis Useshortparagraphs.Inblogging,thestyleislessformal • even asingleword. and paragraphsmaybeasshortasinglesentenceor ® .com LEADERS IN POLE & AERIAL FITNESS 19 misunderstood and rewrite it. Find what is irrelevant and delete it. Notice what is missing and insert it. Write in a conversational style. There is a road sign often posted near construction sites that always irritates me. It reads, “Maintain present lane.” Why so formal? A more conversational style would be better: “Stay in your lane” or “Do not change lanes.” If you write as if you’re wearing a top hat and spats, you distance yourself from the reader and muddle the message. This may be the most important rule of all. Without Be clear. achieve clarity your writing fails on every level. You clarity, when you accurately communicate the meaning in your head difficult. Look at your writing That’s to the head of your reader. with an objective eye. Consider what might be • • easier the same reason you keep paragraphs short: they’re to read and understand. Each sentence should have one simple thought. More than that creates complexity and invites confusion. and not impress, simple words work better than big ones. Write “get” instead of “procure.” Write “use” rather than “utilize.” Use the longer words only if your meaning is so precise there is no simpler word to use. X.” Write “97% of doctors recommend Brand X.” Don’t write “The Big Widget is offered in many colors.” Write “The Big Widget comes in red, green, blue, and white.” • Use short sentences. You should keep sentences short for • Use simple words. Since your purpose is to communicate • Be specific. Don’t write “Many doctors recommend Brand ®

20 .com LEADERS IN POLE & AERIAL FITNESS • • • • engaging inaninterview. Check identificationcredentials of allpressindividualspriorto maintain itsno.1positionacrossthe globe unique andpatentedtechnology allows thecompanyto the globeandfacilitatesgrowth ofthisindustry. X-POLE’s aerial relatedcompetitions,events andshowcasesacross of aerialequipment.X-POLEsupports&encouragespole across theglobe.X-POLEalsooffersacomprehensiverange X-POLE isthelargestmanufacturer&supplierofdancepoles A fewpointstoconsiderare; be mentionedinyourresponse. When discussingpolefitnessandexercise,X-POLEmust international affiliateswillnotbetolerated. to complywiththereasonablerequestofX-POLEandits to causedamage,injury, nuisanceandannoyanceorforfailure X-POLE &itsinternationalaffiliates.Anybehaviourthatislikely others andabidebythetermsconditionsstipulated All athletesmustalwaysbehavewithdueconsiderationfor • • • • • • • • • • • their ownschool/studioorpersonal interests When givinganinterview, theindividualMUSTNOTpromote for anyreason,sayso.AVOID using“nocomment” If youdon’tknowtheanswertoa questionorcannotdiscussit Use “I’not‘we’whenstatingyour opinion yousaymaybeprintedorbroadcast Assume everything Keep remarksbriefandconcise asked multiplequestions Answer thequestionwithwhichyouaremostcomfortablewhen Avoid jargon,acronyms,slang &technicalterms Do notanswerspeculative(whatif)orhypotheticalquestions discuss mattersforwhichyouhavedirectknowledge. personal knowledgeabout.Speakatyourlevel.You shouldonly Discuss onlythingsthatyouhavedirectresponsibilityforor of themedia. Tell thetruth.You shouldnotlieorintentionallymisleadmembers Think beforeyouanswer ® .com LEADERS IN POLE & AERIAL FITNESS 21 - tness fi that nails During the During all, each other. of sports shoes, pumps ready for a have large training area respectable length. length. respectable utmost professionalism towards . Please make sure make sure that you are make sure that you are feet. NO HEELS or PLEASERS jewelery are at a are at be representing X-POLE and therefore show, we may show, show. No excessive makeup or where you may be expected to deliv presentable and sessions. er workshops and/or taster sessions. Please During the whole duration of the event you or bare must wear X-POLE apparel at all times during will the event,You may wear the event,You ou we expect the Y

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® ® UK & EUROPE USA ® Australia LEADERS IN POLE & AERIAL FITNESS LEADERS IN POLE & AERIAL FITNESS LEADERS IN POLE & AERIAL FITNESS Email: [email protected] Email: [email protected] Email: [email protected] Tel: +44 (0) 208 449 4400 Tel: +1 888 976 5387 Tel: +61 (0) 2 9589 2645 www.x-pole.co.uk www.xpoleus.com www.x-pole.com.au

® Korea ® Asia ® New Zealand LEADERS IN POLE & AERIAL FITNESS LEADERS IN POLE & AERIAL FITNESS LEADERS IN POLE & AERIAL FITNESS Email: [email protected] Email: [email protected] Email: [email protected] Tel: +82 (0) 32 277 5882 Tel: +86 (21) 6236 6090 Tel: +64 (0) 9 528 0998 www.xpolekorea.kr www.xpolecn.com www.x-pole.co.nz visit us at: www.XPOLE.com