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Vol. 9 No. 12 THE NEWS MAGAZINE OF THE MEDIA March22, 1999 $3.50

MARKET INDICATORS National TV: Slow Buyers spent last week viewing the nets' fall development previews. Advertisers are listening but not biting much cn some nets' pitches to buy now for fall shows.

Net Cable: Strong Third-quarter deals in the works. Sellers are very bullish on getting double-digit upfront increases. Scater looks to be tight all year. Fin- ancials and Irternet dollars are strong.

Spot TV: Fueled First quarter is closing with slight increases above 1998. Second quarter is level but pick- ing up steam with fast- How talent managers food and retail dollars. Radio: Tight ouwinci uvi may upend April is almost closed for networks, driven by the way TVshows are packaged dot.com business and healthy retail sector. By Alan Frutkin - Page 34 May is starting to go as TV nets buy tune -in z. spots for sweeps. 6 Magazines: Verdant Auto category s truck- NETWORK TV THE MARKETPLACE TV SPORTS ing along, with strong second-quarter budgets The 'Anti -WW: Know When Media Moguls expected. Shelter tit es seeing solid numbers Boyz 2 UPN? To Hold Them Step to the Plate with home furnishings. No. 6 web will abandon Nets will keep upfront Murdoch, Diller raise the flyby program strategy inventory aside for strong bar on ad pricing for 1 2> to pursue young men scatter market Major League Baseball 11 1111 5 4 9 6 8 8 4 PAGE 4 PAGE 5 PAGE 9 Wendy flipped through 453 music magazines last year hoping to discover new music

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Want to reach over one million must o n co rs C( ct Spence McClung at 310.526.4312 or [email protected] MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 3

Laura K. Jones MAR 2 4 1999 AT DEADLINE

ABC Ruling Targeting Rate Base Abuses ate relations and affiliate marketing. R. Kevin Tannehill, execu- The Audit Bureau of Circulations last week suspended a policy tive vp of network distribution for UPN since March 1994, is that let newspapers include so-called "event sales" in their paid cir- leaving the company but will continue to serve in an advisory culation numbers. Publishers had been allowed to count newspa- capacity. Tannehill's departure had been anticipated since Adam pers handed out at paid -admission functions-such as concerts or Ware was named COO of UPN in February (see stool on page 4). sporting events-as paid copies. The ABC suspended the policy, effective April 1, due to "concerns raised" about exactly which Suspension of Howie May Be Permanent events qualified and the accuracy of auditing such copies. The A scheduled April1 production hiatus for Paramount's syndi- ABC reportedly took the action after catching wind of abuses by cated Howie Mandel talk show has some station reps suggesting some newspapers. While event copies are a tiny fraction of newspa- that the writing is on the wall for the struggling freshman pers' overall circulation, publishers are unhappy about the ruling entry. Howie, the lowest -rated of syndication's four first -year because they feel it jeopardizes their relations with talkers (with a 1.4 rating season -to -date), has led advertisers, who often co-sponsor such events. Paramount not to actively seek any station INSIDE renewals for next season, according to rep Washington Goes Out in Blaze sources. Even though Howie is scheduled to go After a series of missteps, Blaze editor in chief Jesse back in production May 1, a Paramount represen- Washington was fired last week and replaced tem- tative confirmed that a renewal decision has not porarily by managing editor Mimi Valdez. Washing- been made. "We believe in Howie and the show, ton angered Robert Miller, owner of Blow parent but it is too early to make an announcement on Miller Publishing and a former Time Inc. exec, after next season," said the Paramount representative. writing an editorial for a prison and hip -hop package that supported Montoun Hart, the man acquitted in CBS Clustering Assets for Sales the murder of the son of Time Warner chairman Aided by Minneapolis-based Internet Broadcast- Gerald Levin. Miller brass refused to allow Washing- ing Systems, CBS is harnessing its Los Angeles ton to run his editor's letter, which he called his resources-eight radio outlets, KCBS-TV and its "Manifesto," in the May issue. In part, it read: "...I Web site-to offer a synthesized sales package to thought the owners of Blaze cared more about the UPN's Ware: Aiming advertisers. If the model works, other markets in hip -hop generation than protecting their friends." for younger viewers which CBS owns a media cluster may adopt it. 4 The myriad outlets run spots for advertisers, and McCarrick Takes Time, Leaves Life carry promos for the Web site, channel 2000.com, Shortly after former lime publisher Jack Haire LOCAL MEDIA on which sponsors' logos are emblazoned. Current returned to Fortune (as 20 sponsors include SmartPages and California- president of the new For- based Mercury Insurance. tune Group), former Life THE MEDIA ELITE publisher Ed McCarrick 24 Addenda: Rich Vokulvich,a senior vp of last week returned to Time business affairs for the Fox Broadcasting Co. and to fill Haire's post. McCar- ID NEWS a 10 -year veteran of the company, has joined Fox rick, once Tune's associate 45 Television Studios as executive vp and top publisher, had been eastern business lieutenant to David Grant, president of ad director when he moved MAGAZINES the Fox production unit...BrucePottashhas to Life in 1993. Despite 49 been promoted to executive vp of business affairs constant rumors of Life's and legal for Paramount Television Group's A Time Inc. vet takes demise, McCarrick in his domestic syndication division...Hearst-Argyle reins at the flagship. six years oversaw ad -page and ad revenue announced last week the completion of its deal to acquire gains of 52 and 78 percent, respectively. Pulitzer Publishing's broadcast properties, giving the group a total of 26 TV stations and seven radio stations...Volume of Tannehill Departs UPN Distribution Post King World Productions'shares on the New York Stock UPN continued its programming and distribution restructur- Exchange soared 192 percent Friday amid rumors that the TV ing last week, naming Steven Carlston as executive vp of affili- syndicator is about to be put up for sale.

MEDIAWEEK (ISSN 0155-176X) is published 47 times a year. Regular issues are published weekly except the last week of July and the second and fourthweeks of August and the last two weeks of December by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 1515 Broadway, New York, NY, 10036. Subscriptions are $125 oneyear; 5215 two years. Canadian subscriptions $280 per year. All other foreign subscriptions are $280 (using air mail). Registered as a newspaper at the British Post Office.Periodicals postage paid at New York, N.Y. and additional mailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (212) 536-5336; Los Angeles, (213) 525-2270; Chicago, (312) 464-8525. Sales (212) 536-6528. Classified (1-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT 06813-1976. Copyright, 1997 ASM Communications, Inc. PAGE 4 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

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Congress Choosing Sides In Debate Over FCC's Future UPNtoRise No new ground was broken, but the battle lines began to take shape last week between Congress and the FCC over the commission's authority and structure. As promised, Rep. Billy Tauzin (R -La.) opened hearings on FCC reau- This Fall? thorization before the Telecommunica- tions Subcommittee of the House Com- merce Committee. Tauzin has said that Weblet eyes younger viewers, scatter ad strategy the FCC needs major reform, and he has characterized the current commission as NETWORK TV /By Michael Freeman a "horse -and -buggy agency trying to bri- since its inception, UPN has strug- slot April 26. He also pointed to such sitcom dle supersonic technology." The goals of gled each season to find the right projects as Foursome, from Jon Favreau (star the hearings, he said, were to "fundamen- identity to lure more viewers. This and producer of the film Swingers); Meg tally restructure the agency" and "rede- fall brings another shiftinthe Ryan's animated comedy, Quints; and the fine the FCC's mission." Tauzin and 4 -year -old soap -opera spoof Stu- Commerce Committee Chairman Tom network's dent Affairs as potential Bliley (R-Va.), plan to offer legislation for strategy, toward more entriestohammock a "sweeping FCC reform bill" aimed at male -oriented, younger - betweenDilbertand shooting down FCC proposals such as skewing, programming. Home Movies. free airtime for politicians, prohibiting Call it the anti-WB. UPN plans to grow liquor advertising on radio and television, UPN execs last week its "ethnic"comedy and "conditioning telecommunications touted a 20 percent gain lineup but may move mergers," Tauzin said. in the 18-34 demograph- thecurrentTuesday The committee's hearings began with ic during the February lineup to Thursdays or testimony from all five commissioners and sweeps(comparedto k Fridaysnextseason. Huber Peter, senior fellow of the Manhat- November1998) and Already, Nunan is posi- tan Institute for Policy Resrtarch, who claimed it was the big- UPNis rebuilding Mondayswith tioning the 8 p.m. Moe- offered a marketplace overview. FCC gest gain of any network.DilbertandHomeMovies (above).sha anchor as lead-in to Chairman William Kennard presented a Theyseethatrecent spinoff Mo'Nique, and report entitled "A New Federal Communi- swing as a good omen. "Our message is that its 9 p.m. Malcolm & Eddie staple as a lead-in cations Commission for the 21st Century" we are going to be a little bit younger and a lit- to spinoff Daddio (starring rapper Coolio). and described the steps the commission tle bit wiser," said new UPN COO Adam Ware. Also in the wings is sitcom Grown Ups and has already taken. Tom Nunan, UPN president of entertain- While all the Democratic commission- ment, said the audience of the network's foun- ers are lined up behind Kennard, Republi- dation series, Star Trek Voyager, best illustrates can commissioner Harold Furchtgott-Roth the network's target this fall. The Paramount agrees with the majority in Congress. "The series "substantiates the conventional wisdom WB, CBS and ABC FCC does not make federal telecommuni- that if you get young male adult viewers, the cations policy, Congress does," he said. women will come along." Other than Star Trek, TV PROGRAMMING /By John Consol Tauzin's office expects fireworks. "The though, UPN has only a handful of modestly Media buyers came away from last week's chairman recognizes fundamental changes rated building blocks-such as Moesha, Dilbert prime -time development previews of the other need to be made, but it's clear to us [Ken- and Seven Days-to serve as potential lead-in Big Six networks generally impressed with the nard] is going to resist attempts to rein in springboards for new series. fall plans of the WB, CBS and ABC and luke- some of his perceived authority," said Tau- Several big -name drama/action producers warm about NBC and Fox. Buyers noted that zin aide Ken Johnson. "We'll probably have are developing pilots for UPN: Lethal Weapon ABC and WB have well -developed strategies a fight on our hands." -Katy Bachman producer Joel Silver is creating a drama called for next season and that CBS showed the most The Strip; Barry Levinson and Tom Fontana enthusiasm about its projects. Conversely, Cable Operators Not Fighting (producers of NBC's Homicide) are producing NBC and Fox were reticent about their plans. cop drama Flesh & Blood; and Barry Sonnen- "I was disappointed with NBC and Fox," Holyfield-Lewis Rematch feld (Get Shorty and Men in Black) is executive said Jerry Solomon of SFM Media. "They of- As the media storm continues to swirl producer of Secret Agent Man. fered no screen shots, and there was no one around the Holyfield/Lewis draw on Nunan is banking on Dilbert to anchor there involved with any of the shows' devel- March 13, cable (continued on page 6) Monday night at 8 p.m., followed by midseason opment except for the network executives." addition Home Movies, which starts in the 8:30 MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 5

hip -hop comedy Brothers Out Loud. To make room for the new lineups, Tuesday -night sitcom Clueless may be cancelled this season. The Squirreling Away Scatter remake of The Love Boat on Fridays could also end up in permanent dry dock. Nets to hoard inventory for millennial madness; cable salivates Ad sales will be handled differently this THE UPFRONT /By John Consoli and Jim Cooper year under Mandelker's watch. He said UPN will hold back a "significant amount" of inven- Network TV sales executives areretorted: "There's no one must -buy network tory from the upfront (see related story) to con- anticipating double-digit rate in- and not even one must -buy show." centrate on scatter sales from fourth-quarter creases during the mid -May up- Several cable networks said they have no 1999 on. "What we really have to do is position front marketplace, in part due to a plans to set aside inventory and challenged ourselves like a mutual fund, where we prove decision to hold back more inven- broadcasters' reasons for doing so. "I really our performance during the course of the sea- tory for the scatter market, which question whether that's the reason they are son and strategically price ourselves each quar- some expect to sell at even higher prices. holding it back. Or, if they're holding it back, ter," said Mandelker. Both CBS and UPN intend to hold back [it's] to make sure they have enough inventory One New York buyer said by holding back, more inventory to sell in scatter next season, to pay back what they continue to underdeliver UPN, or any network, is "taking a risk in that and privately, the other networks are leaning on in the upfront," said Joe Uva, president of the scatter market sometimes goes soft the fol- toward doing the same. It's all talk that has entertainment sales and marketing for Turner lowing year." But Tim Spengler, senior vp/ agency media buyers worried. Network Sales. "Whatever the broadcasters national broadcast for Western Initiative Med- "Every buyer returning from the develop- do, it's going to be great for cable." ia, believes that UPN's scatter strategy "makes ment meetings is scared," said one network Cable seems to have the walk to back up sense, given that they have a few shows with executive, who declined to speak for attribu- the tough talk. Year-to-date, cable is enjoying some traction that could help their new projects tion. "And this time around, the mature cable historic tightness in first and second quarter. get established" next season. networks will not be that friendly to them. Last year, cable amassed $3 billion in the On the distribution front, Ware said, UPN Turner will hold its ground. And do you really upfront, a $600 million boost over 1997. has nine new primary affiliate deals "pending" think that Discovery or [USA Net's] BarryBased on the growing influence of optimiz- for next season, but he declined to identify Diller is going to be friendly? Hell no." ers, cable sales executives are puffing them- those stations. Ware noted that several other Some advertisers, realizing demand will be selves up for an even stronger upfront. primary affiliates are scheduled to come and availability could be tight, have They are also looking forward to an unpar- in the 1999-2000 season, including WWHO- approached the networks seeking early deals. alleled scatter market. "Agencies will all have TV inColumbus,Ohio; WAFV-TVin "I had people asking me to do prime -timetheir cool millennium creative and we will Greenville, S.C.; WLWC-TV in Providence, deals for the 1999-2000 season last Novem- have scatter inventory waiting for them," said R.I.; KSAS-TV in Wichita, Kan.; WHOI-TV ber," said Jed Petrick, WB executive vp of one sales vp at a large cable network. in Peoria, Ill.; and WHPN-TV in Madison, sales. He said he has not cut any deals yet However, some don't agree that the end of Wis., which is owned by former UPN chairman because it is too early to tell what to charge. the year is going to be an advertising orgy. Lucie Salhany and executive vp Len Grassi. CBS has said it is willing to sell fall prime "We haven't seen any indication that people Currently, UPN reaches 84 percent of the time now, but at a premium, and hinted thatare going to spend an unusual amount of country; Ware wouldn't say how much addi- those who wait could be shut out. Trying to money because of the millennium," said Rick

tional coverage the new affils would bring. put on an unconcerned face, one media buyer Glosman, partner, Creative Media.

younger and are targeted to two groups-fam- dies in development from Steven Spielberg's ilies and teens, buyers said. WB is hoping to DreamWorks Studios. The ABC sitcom, Score With Buyers transition its shows better next season. ForAnna Says, stars Tracey Pollan as a single ad example, on Monday night, rather than fol- exec living in New York. The CBS project, lowing the family -oriented 7th Heaven with Legal Aid, is about two lawyers who "defend "WB and ABC were deeper in what they the teen show Hyperion Bay, WB may slot a the undefendable." The NBC sitcom, The ,howed us and seemed more confident in family program like Safe Harbor. The show, Duplex, is about five thirtysomethings, while their direction," said John Rash, chief broad- set in a small Florida town, stars Gregory Har- the Fox show, Sick in the Head, is about a cast negotiator at Campbell Mithun Esty. rison as a sheriff and single father of four boys. young man who starts a psychiatry practice. NBC and Fox are not as far into develop- Other WB shows in development include With both Chicago Hope and L.A. Doc- ment as the other networks, in part because two animated shows, Bluesville (previously tors up in the air for next season and Buddy both nets replaced their entertainment divi- titled Baby Blues) and The Downtowners. Law Faro and To Have and To Hold cancelled, sion chiefs in midseason. At NBC, Scott Sas- & Order creator Dick Wolf is developing D.C., CBS has several dramas in the works. Paul sa inherited a development plan initially be- which revolves around the life of a 22 -year -old Haggis' Family Law is about a lawyer who gun by Warren Littlefield, who departed last government intern. Two other dramas in the must start her own practice after her hus- fall. At Fox, Doug Herzog joined the network works for the WB are The Force, from crime band leaves and steals all their clients. Fal- in January with a development plan initially writer Lorenzo Carcaterra, and Outreach, star- cone, from Columbia TriStar and CBS Pro- put together by the departed Peter Roth. ring Rob Estes (Melrose Place). ductions, is based on the real -life undercover WB's shows in development all skew ABC, CBS, NBC and Fox all have come- FBI character from Donnie Brasco. PAGE 6 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

MEDIA WIRE Remnick Chases Ellies operators are generally unruffled by box- ing's latest black eye. In fact, several cable New editor leads 'The New Yorker' to record 8 NMA nominations executives said they were pleased by the fight's high buy rates and that the contro- MAGAZINES /By Lisa Granatstein versy will only serve to increase buy rates In less than a year at the helm of The New Smart Money and Outside, which earned its fifth for the rematch later this year. Yorker, editor David Remnick has deliv- consecutive nomination and has won the catego- "I expect about 5 to 10 percent higher ered the goods, earning the Conde Nast lit- ry the last three years. Winners in each of 15 cat- buy rates for the rematch. People will erary weekly a National Magazine Award egories will be announced April 28 at the Wal- complain, but those are the people who nomination for General Excellence among dorf-Astoria in New York. line up to buy any rematch," said one titles with circulation of 400,000 to 1 mil- This year's nomination process was not with- cable -system pay -per -view manager, who lion. Remnick had a tough act to follow in suc- out controversy. The American Society of Mag- requested anonymity. ceeding Tina Brown, who left in July to start Talk azine Editors' board voted to overturn a screen- Operators also reported very few cus- Media. But three issues produced under Rem -ing committee's decision to nominate Time tomer complaints. Media General in Fair- nick's watch last November and DecemberPublishing Ventures' This Old House for both fax County, Va., received 10 to 20 calls. earned the General Excellence nomination. In General Excellence and Design. The board de- "That's nothing," said Media General all, Brown and Remnick led The New Yorker to a termined that the magazine had violated ASME pay -per -view manager Ted Hodgins, who record eight nominations in seven categories. guidelines on separation of editorial and adver- added that some viewers were likely Also prominent on the finalists' list an- tising content, infractions that ASME executive turned off by the judging of the fight, but nounced last week are Saveur, the Meigherdirector Marlene Kahan said she had warned "that's like watching a movie and com- Communications epicurean title, with three cita- TOH about previously. plaining about the ending." tions in three categories; and Mort Zuckerman's Regarding the screeners' failure to recognize About 1.3 million subscribers in a uni- The Atlantic and Hearst's Esquire, which each the problems, Kahan said: "We did charge the verse of 40 million purchased the fight, a received three nominations in two categories.screeners with looking for stuff like that, and gross of $60 million for Time Warner's Esquire's honors-one for Feature Writing and they tended not to focus on it. It wasn't until I got PPV division, TVKO. Several operators two for Essays & Criticism-mark the month- my hands on all of the finalist issues three weeks said the fight's buy rates were 30 percent to ly's return from editorial Siberia, having been ago that I was able to look through every page of 40 percent higher than the Mike Tyson! shut out of the NMAs since 1993. every magazine and see indeed it was the issues I Francois Botha bout early this year. Other notable nominations include Conde had written to [This Old House] about last sum- Widespread complaints over the Nast's GQ, cited for Feature Writing; Rollingmer-they continued to do the same things."" three judges' decision to call the fight a Stone, one each for Photography and Public In- At issue was an editorial poster insert that has draw prodded the New York State Ath- terest; and the year -old ESPN The Magazine, for run continuously in This Old House. The poster letic Commission to launch an investiga- Design. Philadelphia, whose editor Eliot Kaplan includes the logo of Ace Hardware, one of three tion. -Jim Cooper was dismissed last month, won a Public Interest national underwriters of the TOH public TV nod for an investigative piece, "Cradle to Grave." series. Ace does not pay for the logo placement Financial Magazine Show On the list for General Excellence for books and is not involved in the poster's editorial con- with circ of more than 1 million are Entertain- tent, said Eric Thorkilsen, TOH president. The Wins Key Market Clearances ment Weekly, Men's Health, Newsweek, Sports magazine, he added, has an obligation "to provide Capitalizing on the Average Joe's Illustrated and Vanity Fair. Those nominated for for the underwriters a preferential way to present increasing interest in his finances, a General Excellence with circ of 400,000 to 1 mil- themselves in the magazine if they choose to do small production company named lion are Conde Nast Traveler, The New Yorker, so...Ace takes advantage of that option." II Building American TV is shipping out a new financial magazine show, Business Now. BATV is gunning for the time periods left vacant by last month's can- cellation of ABC's Good Morning Affiliates Unfulfilled by Sex America Sunday. Business Now, a half-hour look at the NBC's shared series window with USA Network upsets stations moguls and operations behind the insti- tutional facades, premieres March 28 on TELEVISION /By Alan Frutidn two ABC O&Os-New York's WABC- As NBC continues to win the ratings "It's another case where NBC is not adher- TV and San Francisco's KGO-TV. It game, its boldest move for next fall ing to exclusivity," said Tom Breazeale, vp and launched last month on WJLA-TV, may not be in programming, but pro-general manager of Columbus, Ga., affiliate Allbritton Communications' ABC affili- gram scheduling. When the networkWLTZ-TV, owned by Lewis Broadcasting ate in Washington, D.C., and will air on announced last week that it would share pro- Corp. "But what do you do when Big Daddy Hearst -Argyle's Boston ABC outlet, ducer Dick Wolf's Law & Order spinoff, ten- makes the rules?" WCVB-TV, in April. tatively titled Sex Crimes, with cable's USA Deal with it, apparently. Still, as local "The market- (continued on page 8) Network, affiliates struggled to make sense ofstations vie for ratings in an increasingly the decision. competitive world-that includes not only ^-14-411Z.Nole

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MEDIA WIRE other broadcasters but also cable, homegm of WHDH-TV, the Boston affiliate video and the Internet -exclusivity becomesowned by Sunbeam Television."If you essential. "The uniqueness that is broadcast place seemingly has an interest in business turned it around, would you rather them not TV is slowly slipping away," said Jim De- do this? I wouldn't." shows to put money into," said Art Moore, Schepper, general manager of KTIV-TV, For many station owners, the deal's saving WABC program director. -Megan Larson NBC's Sioux City, Iowa, affiliate owned bygrace may be thatitrestricts USA from Quincy Newspapers. "That hurts our sell." showing Sex Crimes in prime time. "Certain- Sales of 1 Radio Stations At press time, NBC had not officiallyly, we'd like to have network programs on an Heats Up the Desert notified its affiliates of Sex Crimes' sharedexclusive basis," said Allan Buch, gm of Seven radio stations in Phoenix, the broadcast window. But the deal is clearlyKSNW-TV, NBC's Wichita, Kan., affiliate, No. 15 market, changed hands last week. linked to the network's renewal through 2002 owned by Lee Enterprises. "But this is the Jacor Communications agreed to buy of Law & Order. Both programs are produc- next best thing." two FMs for $142 million, including the tions of Studios USA, whose chairman, Barry For now, most affiliates seem optimisti- market's top billing station, and Pulitzer Diller, is said to have used Law & Order as cally cautious. "This particular deal won't turned over its three stations to Hearst - leverage in the Sex Crimes pickup. Under thenecessarily have a negative impact on us," Argyle, which closed last week on its terms of the agreement, cable net USA Net- said Don Perry, gm of San Antonio's deal for all of Pulitzer's TV and radio work -which Diller also owns -will be ableWMOL-TV, a Chris Craft/United station. stations for $1.85 billion. to show episodes of Sex Crimes two weeks"But if there were suddenly 50 of these deals Country singer Buck Owens, one of after they air on NBC. being negotiated, and it was the only way the the last major independent owners of "I don't like it, but I don't think NBCnetwork could continue to get programming, radio stations, agreed to sell his country had a choice," explained Michael Carson, I think that's what has affiliates worried." Ill station KNIX-FM for $84 million to Jacor, which is soon to merge with Clear Channel Communications. Jacor also is buying Adult Contemporary KESZ-FM for $58 million from OwensMAC Radio. Nets FlatonRADAR Screen The acquisitions give Jacor a cluster of four Phoenix FM stations with com- More than half of networks lose listeners, but business is booming bined revenue of more than $30.2 mil- RADIO / By Katy Bachman lion, or 24.5 percent of the market's revenue, second to Chancellor's local ELeven of the 20 measured networks All five of Premiere Radio Networks' limit- group, according to Duncan's 1998 showed decreases in listenership and ed -inventory nets were down, including Dr. Radio Market Guide. overall audience levels were flat in the Laura Schlessinger by 7.7 percent. The declines Hearst -Argyle takes title to the mar- winter RADAR ratings report from were expected, said Kraig Kitchin, Premiere ket's top news/talker, No. 3 -ranked Statistical Research Inc. Limited - president/CEO. "We took out stations that were KTAR-AM, plus soft AC KKLA-FM inventory networks continued theirnot providing full compliance -we're still new and sports station KMVP-AM for a hold on the top spots, with Westwood One'sto the RADAR process and we want to oper- combined audience share of 8.1 and rev- CNN Max and Premiere's AM Drive ranked ate in a clean, efficient way," Kitchin said. Pre- enue of more than $17 million, accord- first and second respectively, Westwood's miere eliminated 41 stations from its Focus net- ing to Duncan's. -KB Source Max in fourth and Premiere Axis fifth. work, 15 from Core, 44 from Axis and 17 from Of the 11 full -in- AM drive. ventorynetworks, The Top 10 Radio Networks ABC's limited - Education Media Vet to Head Network audiences to all commercials, listeners 12+ American Urban inventory Average Quarter - Avg.Qtr.- Advan- % Change Time's Youth Market Spinoff had the healthiest Hour Cume (000) Hr. Rating tage also took a For the first time in its four-year history, gain, up 12.1 per- 1. Westwood One CNN Max(L) 7,158 3.2 +0.3 hit. "We had some Time for Kids has its own publisher. Edu- cent. ABC's Prime 2. Premiere AM Drive(L) 5,207 2.3 -1.2 dis-affiliations and 3. ABC Prime 3,306 1.5 -1.0 cational media veteran Keith Garton last was the highest -rat- 4. Westwood One Source Max(L) 2,471 1.1 -1.8 clearance prob- week joined the 2.2 million circulation ed full -inventory net. 5. Premiere Axis(L) 2,250 1.0 -6.5 lems,"said Tom Time primer in the No. 2 slot, reporting to Westwood One, 6. AMFM Diamond 2,149 1.0 +4.6 Evans, ABC senior 7. Westwood One CBS Radio 2,036 0.9 +0.6 president Leanna Landsmann. in its second RA- 8. ABC Platinum 1,923 0.9 -4.0 vp/research. Getting them while they're young DAR after reconfig- 9. ABC Advantage(L) 1,888 0.8 -12.6 Forthefive remains a hot topic in magazinedom, as uring its networks 10. Westwood One NBC 1,866 0.8 +1.8 players in the net- last year, had the L= limited -inventory network work business, the The New York Times and Scholastic Inc. Sources: RADAR 60, Winter 1998; RADAR 59, Fall 1998. Statistical Research Inc. last week agreed to jointly publish The strongest book over- flat ratings picture New York Times Upfront. Like a recent all. "We're moving in the right direction and appears to be having little impact on the adver- Newsweek spinoff, the magazine covers we're getting better clearances," said Joel Hol- tising market, which was up 36.9 percent in news specifically for teenagers. The ad - lander, Westwood president/CEO. All four ofJanuary to $56 million. And looking ahead, supported Upfront will publish every other the group's full networks and two of its three inventory is very tight. "We have less than week during the nine -month school year, limited -inventory nets were up. Westwood's 5 percent [available] for April and less than 10 September until May. -John Masterson Edge network, featuring the Howard Stern and percent for May," said David Kantor, presi-

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$10 million guarantee(or $133,000 per game) for a 75 -game schedule, which will be Baseball's New Economics telecast on Tribune -owned WLVI-TV in With moguls spending heavily for MLB games, ad rates are surgingBoston. Jankowski and Dunn, owners of Jankowski Communications Systems, have TV SPORTS /By Michael Freeman laid out an overall revenue -sharing plan with flagship WLVI and six other New Eng- This baseball season, the heavy hitters Buyers said WPIX is projecting a 4 to a6 land -area TV stations in deals akin to syndi- stepping up to the plate aren't Sammy rating for the Mets, a bit cated barter adver- Sosa or Mark McGwire...they're ahead of the average 3.8 rating tising splits. Rupert Murdoch, Barry Diller and, to for Mets telecasts on WWOR- JCS and WLVI a lesser degree, former CBS president TV last season. are said to be pro- Gene Jankowski. The moguls all "WPIX hasbeen much jecting upwards of a spent major dollars to lure hometown Majormore realistic in the projec- 10 rating average for League Baseball teams to their respective TV tions, although the Mets did the Red Sox this sea- outlets: Murdoch's Fox flagship in New York, show somegood[ratings] son.Buyersdon't WNYW-TV, acquired rights to 50 games of growth last season," said a New think that number is World Series champs the New York Yankees; Yorkbuyer, who requested overly ambitious, Diller's USA Broadcasting will carry the Flori- anonymity. "WNYW has to be giventhatformer da Marlins on WAMI-TV in Miami; and bold with the Yankees because Bosox carrier Jankowski controls the rights to 75 Boston Red they paid through the nose for WABU-TVturned Sox games that will run on several stationsit, but they are also being cre- in an 8.0 rating and around New England. With millions of dollarsative with bottom -line pricing 40 percent growth spent for their rights, those stations are makingand offering bonus spots." last season. Howev- some bold predictions on ratings and ad pricing In Boston, Jankowski and er, WABU, a pure to get a return on their investments. business partner Kevin Dunn independent owned Nowhere are those stakes higher than inacquired the Red Sox's broad-N.Y.'s WNYW hopes to cash in by Boston Universi- New York, where Fox has agreed to shell out cast rights with an estimatedon the Yanks' 98 dream season. ty, still lost an esti- $23 million to $25 million (or $460,000 to $500,000 per game) to Chuck Dolan's Cable - vision Systems Corp. to sublicense 50 Yankees FILING YOUR TAXES APRIL 15? games. A pair of New York -based spot media buyers said they are particularly wary of WNYW's bold 8 rating projection for the Yankees telecasts, given that the Fox flagship is expected to squeeze in no more than a Give your business dozen prime -time games-less than half of what previous Yankees broadcaster Tribune - one more 1998 tax break. owned WPIX-TV made available in prime. Last season, WPIX averaged a 6.6 rating for the Yankees' record -breaking season, 21 per- Small-business owners or sole proprietors: If your tax filing cent lower than WNYW's current projection. deadline is April 15, there is still time for you to reduce your Buyers said WNYW is seeking between 1998 taxes and save for retirementwith a T. Rowe Price $6,000 and $8,000 per 30 -second commer- SEP-IRA. cial unit. With 60 to 75 commercial avails for a typical baseballtelecast, WNYW Tax-deductible contributions help build retirement savings. could generate $480,000 to $600,000 in ad By making tax-deductible contributions to your SEP-IRA, you revenue per broadcast. can save up to 15% of your annual compensation or $24,000, WNYW general manager Michael Wach whichever is lower.' acknowledged that the Fox flagship is shooting for an 8 rating, but he declined to discuss specific unit prices. While noting that the on - air schedule had yet to be finalized, Wach Easy setup. No sales commission. said at least half of the Yankees games will T. ROWE PRICE SEP-IRA Call for a free air on weekend daytime and late fringe, with SEP-IRA kit today. the other half a mix of weekday prime -time Invest With Confidence® and late -night West Coast telecasts. 1-800-831-1456 Across town, Tribune's WPIX hasli- 'Moments www.troweprice.corn censed 50 games of the New York Mets' TRowePricet Request a prospectus with more complete information, including management fees and other charges and expenses. Read it carefully schedule for an estimated $15 million to $18 before you invest or send money. T. Rowe Price Investment Services, Inc., Distributor. million, or $300,000 to $360,000 per game. *Contributions made for eligible employees are also tax-deductible. SEP047086

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mated $3 million on a $9.3 million deal with BASEBALLS LOCAL TV LINEUP FOR THE 1999 SEASON the Red Sox last season. Broadcast Outlets Leslie Glenn, WLVI vp/general manager, NATIONAL LEAGIJE said: "If the Red Sox can increase their view- 1999 Flagship 1997 Household 1998 HH °A Change ership by 40 percent on WABU, then it is not TEAM TV Station(s) Rating Average Rating Avg. unrealistic to think we can grow it 20 percent Arizona Diamondbacks KTVK-TV Phoenix (team began play '98) 7.0 N/A more because of the environment we offer" Atlanta Braves WTBS-TV 12.3 12.6 +2% as a WB network affiliate. WTLK-TV# (no secondary corner in '97 9.4* N/A Chicago Cubs WGN-TV Chicago 4.7 6.6 +29% Being a pure independent in a one -team Cincinnati Reds None -Cable Only 6.30 5.90 -6% market such as Miami is not without its bene- Colorado Rockies KWGN-TV Denver 9.7 7.5 -23% fits, though. That's why USA Broadcasting - Florida Marlins WAMI-TV Miami# 6.60 4.7* -29% Houston Astros KNWS-TV 5.30 4.0 -25% owned WAMI grabbed up baseball's Florida Los Angeles Dodgers KTLA-TV 5.6 4.0 -29% Marlins and basketball's Miami Heat. (WAMI Montreal Expos SRC (Canada) N/A N/A N/A Milwaukee Brewers WCGV-TV 5.40 6.1 +13% is averaging a 4.8 rating/8 share Nielsen aver- New York Mets WPIX-TV# 3.50 3.8* +9% age through its first 10 Heat telecasts this sea- Philadelphia Phillies WPSG-TV# 5.9* 3.9* -34% son -a record average that is more than 400 Pittsburgh Pirates WPGH-TV 5.9* 5.8 -2% WCWB-TV 5.2* 4.4 -15% percent higher than any ratings previously mea- San Diego Padres KUSI-TV 6.0 8.6 +43% sured at Diller's reformatted station.) San Francisco Giants KTVU-TV 6.4 6.0 -6% In acquiring 55 games of the Marlins' St. Louis Cardinals KPLR-TV 11.8 14.5 +23% schedule for a mere$3.5million, WAMI sta- AMERICAN LEAGJ -.E tion manager Chuck Budt thinks the station 1999 Flagship 1997 Household1998 HH % Change TEAM TV Station(s) has a "straight shot at profitability" in year one Rating AverageRating Avg. and can match or beat the 4.7 rating average Anaheim Angels KCAL -TV Los Angeles 3.1* 3.7 +19% Baltimore Orioles WJZ-TV 13.9 10.5 -24% the Marlins scored last season on WBFS-TV. WNUV-TV 9.4 6.3 -33% "As a pure independent, we're going to give Boston Red Sox WLVI-TV# 5.70 8.0* +40% theMarlinsapromotional platformlike Chicago White Sox WGN-TV 3.6 2.7 +25% Cleveland Indians WUAB-TV 14.3 15.8 +10% they've never had in the market, and we are Detroit Tigers WKBD-TV 3.7* 4.1 +11% going to air half-hour pregame and postgame Kansas City Royals KMBC-TV 5.4 5.0* -7 % Minnesota Twins KMSP-TV Minneapolis 7.6* 4.6 -39% shows adjacent to the telecasts," said Budt. He New York Yankees WNYW-TV# 6.60 6.6* even noted that the Marlins are in a "strong rebuilding mode" under their new ownership. Seattle Mariners KIRO-TV 15.6* 12.4 -21% KSTW-TV (no secondary tamer in '97) 10.7 N/A "The success we've had with the Heat is Tampa Bay Devil Rays WTSP-TV (team began play '98) 4.9 N/A attainable with the Marlins, and it goes to WWWB-TV (team began play '981 3.3 N/A show that sports can have a positive halo Texas Rangers KXAS-TV Dallas 8.1 7.8 -3% KXTX-TV Dallas 5.5 6.5 +18% effect for news, other programming, and the Toronto Blue Jays CBC (Canada) N/A N/A N/A

branding of an independent station." a Source: Nielsen Sports Marketing Service, based on 1991 and 1998 N elsen Station Index reports #New broadcast TV rightsholder br 1999 season 'Rating averages from previous broadcast TY rightsholder

nothave rotating signage. Virtual Ads Set to Pitch On baseball telecasts, a different virtual billboard typically is inserted on the wall behind the plate at the start of each half inning, Padres are sold out for season, at a 25 percent rate bump which usually lasts from four to eight minutes. The advertiser typically TV SPORTS / By John Consuli pays the same price for the virtual placement as it would for a stan- Virtual TV advertising on Major League Baseball telecasts is expected dard 30 -second spot during the game telecast. The cost can be as to increase this season. The San Diego Padres, one of three MLB low as $8,000 for one half inning of virtual signage in a local telecast teams that sell virtual ads on telecasts of home games, say they are and up to about $25,000 on an ESPN national telecast. sold out for the season at a 25 percent rate increase over 1998. The The technology also has the ability to iisert different virtual signs other teams that offer the ads are the San Francisco Giants and the if two or more broadcast TV stations are carrying the same came in Philadelphia Phillies. Fox Sports reports it has sold some virtual different markets. advertising spots on its Saturday regional broadcasts, while ESPN Princeton, N.J.-based PVI gets its share of payment from the local has also sold some in its Sunday -night national cable package. Fox teams, or from the broadcaster on national telecasts. has no plans to offer virtual spots on its nationally televised games, In San Diego, advertisers signed to use virtual ad insertions during according to Fox Sports representative Vince Wladika. Padres' home -game telecasts this season include Toyota, Pacific Bell, "There are more deals that aren't done yet," said Larry Epstein, vp Carl's Jr., Yahoo and Office Depot. offinance for Princeton Video Image, which provides virtual insertion "We think it's a great concept," said Tim Spengler, senior vp of services to teams and broadcasters. Epstein added that PVI "is not broadcast at Western Initiative Media, whose local division handles closing the door on doing something with Fox this season" for the net- advertising for the Carl's Jr. hamburger chain. work's national telecasts. In summer 1996, the Giants were the first Major League team to In virtual advertising, ad messages are inserted into a TV picture offer the virtual ads in their local telecasts. The Padres began offering so they appear to be part of the live stadium scene. In baseball, virtual them in 1997, as did the Phillies. The Seattle Mariners tested the spots ads are projected onto the wall behind home plate in stadiums that do in one 1997 game on Fox Sports Northwest and on local station KIRO. Race.VVin.Race.VVin.

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CABLE TV Radio Guys Take Charge Fox Sports Net and ANN Partnerslast week agreed to merge Fit TV and No longer for sale, Chancellor Media revamps executive suite America's Health Network into one health and fitness cable network. The RADIO /By Katy Bachman yet -to -be -named network will have about Twomonths and three Wall Streetare nowin the hands of the operators," 18 million subscribers and will operate advisors after putting itself on thedeCastro said. He added: "Stand back. We under the wing of Fox Sports Net. The block, Chancellor Media took thedon't know how big this is going to get." two merged services will continue to use "for sale" sign down last week. In DeCastro's partner, Steve Hicks, be- AHN's large production facility at the end, no one wanted to pay thecomes president/CEO of the newly created Universal Studios in Orlando, Fla. A sep- price for Chancellor's $8 billionChancellor Media Services Group, oversee- arate 50/50 venture will handle AHN's shopping spree and the ing Katz Media, Chancel- Internet sites. The network will compete company decided not to lor's technology services, head -to -head with Discovery Communi- merge with LIN Broad- and a new Internet initia- cations' Discovery's Health Network, casting or Clear Channel tive, yet to be announced. which is slated to launch Aug. 2. Still to Communications. Instead, "SteveHickswillbe be determined are the net's top manage- Chancellor announced a involved in every decision ment and a specific programming lineup. sweepingreorganization I make and I will be in- and major changes in the volved in every decision The Cabletelevision Advertising executive suite that takes he makes," deCastro said. Bureau last week reported that basic the company back to its In revving up for the cable's ad revenue rose 16 percent to an radio roots. $4.1 billion Capstar- all-time high of $6.7 billion in 1998. The The revamped compa- Chancellormergerap- $1 billion increase reported by CAB is ny now falls under the proved by the FCC on based on analysis of Competitive Media operational control of vice March 12 and expected to Reporting data. CAB also reported that chairmen Jimmy deCastro Steve Hicks becomes CEO close this summer, other cable's share of all television ad revenue and Steve Hicks. Cable of the new company. longtime radio execs mov- rose to 26.1 percent last year, up from exec Jeff Marcus is out as ing into the Chancellor 24.6 percent in 1997, while the broadcast CEO, along with cronies Tom McMillan,executive suite include Capstar's Geoffrey networks' share dipped to 63.6 percent who was CFO and Richard Gleiner, whoArmstrong as chief financial officer; Ken in 1998 from 64.8 percent in 1997. Since was general counsel. O'Keefe as Chancellor Radio's new chief 1996, basic cable's ad dollars have grown LIN Television will be run as a separateoperating office; and Capstar's executive 142 percent. Syndication's ad revenue company under Hicks, Muse, Tate & Furst, vp/general counsel, Bill Banowsky, as gen- was flat from 1997 to 1998. Joseph which ownsthelargest eral counsel. Ostrow, CAB president/CEO, predicted stake in Chancellor. Although Marcus has that cable ad sales will top $10 billion by "Hicks, Muse had pret- beenpushedaside,he the end of this year. ty muchignored the retains a seat on the board nuancesofradio,and and will walk away with Addenda:Comedy Central has blue- putting Marcus, that cable an estimated $60 million printed a new show for Ben Stein, the guy, in to run the company golden parachute. dry -witted host of Win Ben Stein's was a tactical error," said The company now Money. The Ben Stein Follies will pre- Robert Richer, president, appears intent on making miere next fall...Lycos and USAs Home International Media Con- its core businesses profit- Shopping Network have joined forces for sulting. able rather than positioning a sports marketing initiative around the Nooneishappier itself for purchase or merg- NCAA men's collegiate basketball tour- about the situation than er. Hicks, Muse chairman nament...VH1 has signed nine sponsors deCastro.Hislongtime Tom Hicks(brotherof for its VH1 Divas Live '99. The special, partner,Scott Ginsburg Radio vet Jimmy deCastro Steve), taking over the top set to air live Tuesday, April 13, at (now head of DG Sys- is now vice chairman. spot as CEO, has pledged 9 p.m., will be supported by Maybelline, tems), was ousted about a to reduce the company's Visa, Cibavision, The New Dodge, year ago and replaced by Marcus. DeCas- massive debt, in part by cutting operational Playtex, Chrysler/Plymouth, Neutro- tro will head up the newly formed Chan- expenses by $15 million over the next year. gena, Armani Fragrances and Best cellor Radio and Outdoor Group as presi- Hicks Muse plans to spend $500 million Buy...Game Show Network last week dent/CEO, running a company that billed to buy back Chancellor stock, which it antic- announced the results of its first month $2.1 billion last year from 469 stations inipates will increase the company's owner- as a Nielsen -measured service. The net- 106 markets-AMFM Radio Networks, ship stake to about 29 percent. With an eye work's prime -time household rating was Chancellor Marketing Group and the Out-toward increasingitsstock price, Hicks a 0.4. -Jim Cooper door group. Muse will forgo its advisory fees to Chancel-

"The key to this change is that decisions lor, Tom Hicks said. Cloth interior?

-111 D rrbsy You Need This Magazine www.money.com

01999Tirrielm PAGE 16 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

2000: Year of the WomanMEDIMEEK Turner plans preemptive service to Oxygen; Lifetime alone no more Editor -in -Chief: Sid Holt

Editor. William F. Gloede CABLE TV / By Jim Cooper Executive Editor: Brian Moran The cable industry next year could see "The AT&T Broadband deal is a really Managing Editor: Keith Dunnavant the war of the women. As program-good jump-start that gets you quite a bit fur- News Editor: Michael Biirgi Departments Editor; Copy Chief: Anne Torpey-Kemph mer Geraldine Laybourne continuesther than most other networks that are trying to assemble her team at proposedto launch," said Darby, who said the net- Washington Bureau Chief: Alicia Mundy henior Editors: Katy Bachman. John Consoli, Jim Cooper, Michael women's channel Oxygen Cable,work's launch goal is 10 million subscribers. Freeman, Alan J. Frutkin, Lisa Granatstein Lifetime, the only existing women's"The feedback we've gotten isthat's not Media Research Einar John Masterton network, is girding for competition with moreunreasonable," said Darby. Reporters: Megan Larson, Mira Schwirtz Contributing Writers: Tony Case, Paul Colford, Verne Gay. original productions and Turner is rumored to Darby explained that Oxygen will be a Jeff Gremillion, Eric Schmuckler be drafting plans for a service that would com-mixture of entertainment and life -based pro- Media Person: Lewis Grossberger pete head-on with both Lifetime and Oxygen.gramming, which he plans to organize in ID: New Media: Editor: Catharine P. Taylor; blocks of programming. Oxygen will produce Associate Editor: Sloane Lucas; Senior Reporter: Susan In the whole TV landscape, broadcast Kuchinskas (SF); Reporters: Adrienne Mand; Copy Editor: prime time draws the largest numbers offive and a half hours of live programming out Samson Okalow young women viewers,whilethe heavyof New York and L.A. Design Director: Trish Gogarty sports/movie menu on cable traditionally has The new Turner network, according to ex- Photo Editors: Marla Kittler, Kim Sullivan Assistant Photo Etter: Amy Moskowitz not. But in recent years, cable programmersecutives in the company, has a working title of Circulation Dir: Christopher Wessel; Circ. Assists: Matthew Lennon, have started to see women, which make up"Mind, Body & Spirit" and will be run by Walter Korzeniewski more than half of cable's viewing audience, aslongtime Turner original programming exec- Mediaweet Online: Product Manager: Peter Hobbs Directories/Publishing Dir: Mitch Tebo a still -untapped niche. utive Pat Mitchell, who :onlerences Exec. Dir: CG O'Connor: Spew: Matthew Pollock; Networks as wide-rang- iscurrently president Fulfillment: Cuthry n Wchcr: Conferences: 1-888-536-8536 ing as Food Network, of CNN productions. Conference Address: w w ...idweck.com'adweekconf E!, Romance Classics The network does not Editorial Reprints: Reprint Management Services 1-717-560-2001; e-mail: [email protected] and VH1 have declared have a launch date, but women a key compo- the executives say they Region! Sales Dirs: Los Angeles: Charlotte Erwin; Boston: Ron Kolgraf; nent of their audiences. NY Adv. Mgr: Linda D'Adamo: Print Category Mgr: Richard Eydt; k will try to rollit out Acct Mgr. Midwest: Scott Symington; Rat. Mfrs: EAST: Randy Doran, "Is there more op- before the Jan. 1 launch Lori High, Matt Panken, Jennifer Pascal; LA: Wendy Hudson, portunity for women's of Oxygen. The net- Jacki Leigh; Midwest: Leah Torsberg; CUSSIRED: Wisner: Harold Itzkowitz; Sales Mgr:: Julie Azous, Wendy Brandariz, M. Morris, programming? Abso- work would likely rely Karen Sharkey: Sales Assts: Michele Golden, Zalina Walton lutely," said Bruce on support from Time Leichtman, director of Inc.printproperties Mateting Services Mgr: Chris Heyen; Promotion Er Special Events Mgr: Alexandra Scott -Hansen; Asst. Mgr. of Special beats: Betsey Geller; media and entertain- such as Sports Illustrat- Promotion Art Dir: Jeanne Geier: Graphic Designer Elizabeth Tzitzis ment strategy for theLifetime's season finale of Oh ed for Women, People Production Dir: Louis Seeger; Dir. Planning 6 Oper: Adeline Cippoletti; YankeeGroup,who Babydelivered a 1.8, its best. and InStyle. The net- Adv.t- Editorial Prod. Mgr: Elise Echevarrieta; Asst Prod. Mors: Lisa Ida, said the real fight will work could also benefit Matthew Karl, Noah Klein. Cindee Weiss be fought on the distribution front. "You havefrom carriage deals on Time Warner cable Deputy Editor/Business Affairs: five sports channels on a given system, whysystems serving 12 million subscribers. Turn- John J. O'Connor

not three women's channels. Subscribers cre-er representatives declined to comment. Vice President/Creative Director: ate revenue and revenue creates more money "In the cable world, Lifetime is the build- WalhLawrence for programming." ing block of any cable buy and it would be Vice PresidentlGeneral Manager: Cable operators concur that finding chan-great to see competition" to give buyers lever- l Vice PresidentiMarketing. nel space will be difficult. "The audience isage and to force program quality to improve, fury Beth Johnston

vital for us to serve, but it's unlikely we havesays Kristian Magel, vp of national broadcast, Senior Vice President/Marketing: room for three services," said one program-Dewitt Media. Magel said Lifetime original Kenneth Mark, ming executive at a midsized cable company. product such as Oh Baby is scoring well in Executive VP/Editor-In-Chief: Laybourne, whose partners include Oprahkey female demos. On March 13, the season Sid Holt Executive VINGreap Publisher Winfrey and production company Carsey-finale of Oh Baby pulled a season -high 1.8 Michael E. Parker Werner-Mandabach, has said she is close toNielsen universe rating. coming up with the 5 million cable subscribers Despite criticism that it has failed to bond Presiket: Mark A. Dacey from other MSOs before AT&T Broadbandwith women, Lifetime still holds a command- Cludneaa: John C. Thomas, Jr.

launches it to 3 million of its customers. Lay -ing base of 73 million subscribers. Ratings have BPI COMMIMICATIOIM bourne last week tapped Geoffrey Darby-improved and new president/CEO Carol Black Chasm Gerald S. Hobbs; Pres. Re CEO: John Babcock, Jr.; Ems. V P: Mark A. Daccy, Robert J. Dowling, Howard Lander; SE VP: one of her senior executives when she ranstarts her job today. "We've already had a lot of Georgina Challis, Paul Curran, Anne Haire, Rusalee Nickelodeon in the early 1990s-to be Oxy-competition for the women's marketplace and Lovett, Craig Reiss; Vice President: Glenn Hefferman gen's president of production. Most recently,the network has just become stronger," said

Darby was president of CBS Eye On People. Lifetime representative Meredith Wagner. At work, use Direct Mail to increase sales. At parties, tell everyone you do commercials. As the hors d'oeuvres arrive, don't mention that for every dollar spent on Direct Mail advertising, you'll get back an average o' $10 in sales. Or you'll soon be standing alone. It'sbeen proven time and again that Direct Mail is great at building sales and instilling customer loyalty. Great information to have at the office, but please, leave it there. And even though Direct Mail

isunsurpassed at targetinga specific audience and delivering a relevant message efficiently, resist the urge to share these benefits. It's much wiser to tell people that the latest "film" you shot can be seen during one of the hot Fly Like an Eagle. 2new sitcoms. For afreekitfilled with information, examples and ideas on how adding Direct Mail to your media mix can help build your business, call 1-800-THE-USPS, ext DM3059.

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1!)!I!111,1111,t1 .1:11 Hearst editors on Baseball

In baseball, you're an individual.And yet it's not just about you. That's the big issue for women in American families today, how to assert their individuality without sacrificing the team. -Lesley Jane Seymour, Editor -In -Chief, Redbook

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Harper's BAZAAR - House Beautiful We read America. Town & Country - Victoria Hearst Magazines. PAGE 20 http://www.mediaweek.com March 22, 1999 MEDIAWEEK Local Media TV STATIONSNEWSPAPERSRADIO STATIONSOUTDOORMAGAZINES

DENVER/NEWSPAPERS The Post is distributed throughout Col- orado, while the News focuses on Denver and the surrounding counties, the area most Denver Dailies Keep Slugging It Out demographically appealing to advertisers. THE DENVER POST AND ROCKY MOUNTAIN fered a 6.5 percent drop to 3,112,138 inches. Meanwhile, Scripps strengthened its influ- News are not teaming up, says the owner of Even though readership at both papers isence in the region a year and a half ago by one of the dailies, despite a flurry of rumorsup and the Post has emerged as the market'sacquiring the Boulder Daily Camera from that the News is buying its rival or that thecirculation leader in recent years, the NewsKnight Ridder. -Tony Case papers are forging a joint operating agreement. is making greater gains in terms of reach. William Dean Singleton, whose Denver - During the most recent Audit Bureau of based MediaNews Group publishes the Post, Circulations reporting period, for the six WICHITA, KAN /TV STATIONS/INTERNET calls the rumors "a figment of somebody'smonths ended Sept. 30, the Post sold 341,554 imagination. They're not buying us, and copies each weekday-up a slight 1.2 percent Independent's Web Site we're not buying them. There's no talk of aover the same period the previous year. The JOA. There are no discussions about any-News jumped 9.6 percent to 331,978. OnHas 'Em Hooked in Paris thing involving Denver." Representatives Sundays the Post sold 484,657 copies, a 2.9 AN INCREASING NUMBER OF TV STATIONS for the News and its parent percent gain, while the have moved in recent months to extend their E.W. Scripps Co. of Cincinnati News improved 4.2 per-brand image and bolster ad revenue on the would not comment. But specu- cent to 432,931. Internet, but for the time being, independent lation about the papers was so PostKCTU-TV has them all beat. rampant in recent days that have at times instituted KCTU claims to be the sole TV station both the Post and News sought pricing gimmicks thatin the country to broadcast itself live 24 to reassure worried employees appearedpenny-wise, hours a day on the Web, at www.kctu.com, with memos and staff meetings. pound-foolish. Most and that unprecedented reach has caused Denver remains one of the recentlythepapersquite a stir both stateside and abroad. Gen- few competitive daily markets went after each othereral manager Ron Nutt tells of a banker in in the country-others include with costly penny -a -dayParis who called to apprise Nutt of his New York City, Boston, Chica- subscription offers. Foraddiction to Ghostbusters, a program that go and South Florida. In most years, both papers havethe outlet carries. Nutt also says advertisers U.S. cities, either the weaker pricedtheirSunday that never would have dealt with a small player has folded or the news- editions at a bargain -independent are signing up. "This is what we papershaveformedJOAs, Singleton calls rumors a basement50 cents.refer to as big-time," notes Nutt. combining business and pro-figment of the imagination. Despite Denver's grow- Ad revenue has increased an estimated duction functions but keeping ing population and 50-60 percent since KCTU began simulcast- news departments separate. choice demographics, those familiar withing 15 months ago. The tourism category has Neither of the Denver dailies appears tothe market wonder how long it can supportsurged and Nutt is talking to major soft drink be at death's door; in fact, both claim to be two newspapers. retailers and credit card companies. Nutt profitable. MediaNews is privately held and "In the next five years-and faster if the adds that his site's recent notoriety has adver- will not release figures, but publicly tradedeconomy goes down the toilet-I think one oftisers calling him, not the other way around. Scripps reports its newspaper revenue last these dailies will go, but I don't know which "You can't get a local mom-and-pop store to month was $69.3 million, up 3.8 percentone," says Patricia Calhoun, editor of Newadvertise on the Web, but you cut a deal with compared with February 1998. AdvertisingTimes Inc.'s Westword, an alternative weeklythe people who supply mom and pop with brought the company $52.5 million duringin Denver. She notes that journalistically goods and that's a different story," Nutt says. the month, a 7.3 percent rise. The company there is no clear winner, as the News and Post Doug Smith, president of upscale online won't divulge numbers for individual papers. regularly scoop each other on big stories. shopping mall Extraordinaire Plaza,says The News last year surged ahead of the Denver "is a growth market, certainly, sotraffic has increased dramatically on his site Post in terms of advertising space. According there's always a burgeoning new base ofsince he began airing live spots on KCTU's to New York -based Competitive Mediareaders," adds newspaper broker Tom Bol-Web site three weeks ago. "I am shipping a Reporting, daily and Sunday retail, national itho of Ada, Okla. -based Bolitho-Taylor [$1,000] chessboard to a guy in Brazil right and display -classified advertising in the News Media Services. He adds that Singleton "hasnow," he notes. Smith does double duty as jumped a whopping 45.3 percent compared really staked out a good territory, and hasKCTU's sales manager. to 1997, to 4,042,944 inches. The Post suf- done an excellent job with the Post." KCTU's many local programs are also NBC LATE NIGHT

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getting a lot of attention. Due to the populari-continue to roll in, an increase in staff was Crunch Fitness, SO's first client, noting not ty of its Wednesday -night sports hour, Sportsimperative if WFAA was to deal with oldonly the innovation behind zone targeting Scene 2000, Nutt is working with an Austrianclients and greet new ones. WFAA leads the but also the actual size of the ads. The New TV station to expand the Web broadcast by aseventh -largest market in both ratings and ad York-based upstart pastes the larger -than - half hour to include international events. revenue. In 1997, estimated total revenue hitlife ads on a fleet of trucks and runs them One glitch is with syndicated product. Due $119 million-leading second -placed NBCfrom 6:30 a.m. to 7:30 p.m. throughout to the unusual nature of the Web experiment, affiliate KXAS-TV with $92 million. desired 'zones' in the five boroughs of New distributors gave Nutt carte blanche to simul- The new account execs include: Chris Ca-York, Westchester and Long Island. One cast the programs. But when kctu.com's trafficson, former account exec at Dallas UPN affili-zone in Manhattan-out of a total nine- became much heavier, lawyers for the distribu-ate KTXA-TV; Dorothy Chambless-Walker, exists just between East 60th Street and 86th tor, concerned about royalties for performers,former sales assistant at KGNS-TV, the NBC Street. asked that the programs be taken off the site. outlet in Laredo, Texas; Rick Kinnison, for- "We're able In the meantime, syndicators are now rewrit-mer sales rep at Dallas PBS outlet KERA-to have maxi- ing contracts to accommodate Web simulcast-TV/FM; Melissa Martinez, former accountmum impact," ing. After all, you have to keep the Frenchexec at Univision's KUVN-TV in Dallas; and Levine said, as bankers happy. -Megan Larson CarolynRivers,formeraccountexecat compared to KOKI/KTFO-TV, the UPN and Fox affiliates Crunch's static in Tulsa, Okla. "With the staff we had without spateofbill- 8 DALLAS/TV STATIONS the new bodies, handling the agencies was a job board advertis- 6 unto itself," Nicholson said. "Now we can bet- ing sprinkled WFAA Beefs Up Sales ter serve the client." -ML throughout the Big Apple. "We Force to Stay on Top can pick routes NEW YORK CITY/OUTDOOR IN AN EFFORT TO BETTER HANDLE THE DE- thatdriveby Seymour's trucks put mands of local agencies and to generate new Seymour Zones In on Big Apple our facilities"Crunch into gridlock. business, top -rated WFAA-TV, the ABC affil- SEYMOUR OUTDOOR IS TAKING ITS CLIENTS' as well as areas iate in Dallas, beefed up its sales department messages to the streets of New York. Very spe- in which Crunch will soon open, Levine said. with the hiring of five new account executives. cific streets. Making use of moving signage and Seymour Outdoor recently signed its sec- "The complexion of sales departments at what the company calls 'zone targeting', adver- ond client, Brother International Corp., a TV stations hasn't changed in 15 years, buttisers can focus on neighborhoods in which the maker of office equipment. Soon, Manhat- our business has," said Nick Nicholson, direc-target demographic lives and works, rathertanites can view monstrous photos of the P - tor of sales and marketing for the A.H. Belo - than placing ads all over the city. Touch Electronic Labeling System mired in

owned station. As new business opportunities "It's big," said Doug Levine, CEO ofgridlock. -ML

backyard," said Jan Connolly, Press community relations manager. The supplement-heavily promoted via newspape Music superstar, working- ero and New Jersey ads, newsrack cards, radio spots and the paper's We favorite son Bruce Springsteen got a little home- site-sported four different collectible covers (see illus town recognition on the eve of his tration), distributed at random in news induction into the Rock and Roll stand and subscriber copies. A scaled Hall of Fame last week. He also down version of the section also appeare helped to sell copies of his local in the Asbury Park Press' sister paper, th newspaper. Home News Tribune of East Brunswic On March 14, Gannett Co.'s As- (Sunday circulation: 79,892). Between the bury Park Press in Neptune, N.J., pro- two papers, the total press run of the duced a commemorativesection, Bruce supplement was 340,000. "Bruce Before the Boss," recalling the The Press also posted the section o legendarysinger -songwriter'searly its Web edition, sold copies of the printed days on the Jersey Shore. version online, and hawked the tribute at Created by managing editor/special record stores and other businessesthat projects Gary Schoening and copy normally don't carry the paper. editorWallyPatrick,the20 -page The normal Sunday circulation of the homage featured interviews, rare pho- Asbury Park Press, according to the Audit tographs and little-known facts about Bureau of Circulations,is 225,301. The themulti -platinummusician known paper estimates that sales for last Sun- the world over as "The Boss." day's Springsteen special were about 5 "We wanted to focus on the years before he really percent above normal levels. Several retailers reported hit it big, to tell the stories people aren't so familiar selling out of the paper Sunday morning; they were with...and we have the resource of being right in his immediately restocked. -7C NIGHTLYWITH Tom NEWS BROKAW NBC

America'sNot all evening most affluent news isadults the same. get their That's news why TARGET:from NBC A25-54 Nightly with News $7.5K+ with HHI1Tom Brokaw. ABCNBC WorldNightly News News Tonight with Tom Brokaw 4.1 rating index3.5 100111 CBSNBC Evening NIGHTLY News withNEWS. Dan RatherBUY THE POWER. 2.4 77 MSNBC.com Source: N AD 9/29/97-9/27/98 PAGE 24 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

MOVERS NETWORK TV The Media Elite Francesca James was appointed as a consultant to Edited by Anne Torpey-Kemph ABC Daytime Television, focusing on creating a strong writer development program single live event in network tele- for the daypart. She has been vision and also the most exhila- an actress on and producer CBS' "Mad -men" rating," says Aresco. of soap operas for ABC and Four men sitting in a dark- early -round games-when to "The notion in the first enedroom for hours on NBC...Dan Guerrero was switch from the home -market round especially is that this is a end, staring at a vast wall game to another if competition big festival, and we want to give named to the new post of vp, of TV screens, with little to sus- heated up. Though their task viewers a flavor of what is going talent and specials, at Tele- tain them but coffee and junk called for intense concentration on around the country," he con- mundo Network. Guerrero food. tinues. Home -market most recently was executive Sure, it might audiences of teams in producer for Telemundo's sound glamorous, but the tournament usu- talk/variety show Al Dia con for CBS Sports execs ally get a constant Maria Concita...Rick Gentile, Sean McManus (pres- game; the other areas former senior vp and execu- ident), Terry Ewert of the country are tive producer of CBS Sports, (executive producer), "flex" locations to cut has launched Diamond Tony Petitti (seniorvp to if the main game of sports program- Sports and Entertainment, a becomes noncompeti- ming) and Mike tive. Glimpses of oth- producer, packager and syn- Aresco (vp of pro- er games in progress dicator of televised events gramming), it was are also shown and programs worldwide. their version of throughout the day. Gentile will serve as presi- March Madness. "Terry and I stay dent and executive producer, Holed up in the net- on top of the trends overseeing program devel- work's New York City during all the concur- opment, domestic and inter- broadcast center dur- Petitti, McManusand Aresco worked the rent games and then national program sales, TV ing opening weekend controls for CBS'early -tourney coverage. alert Tony and Sean," production and sponsorship. of the NCAA Men's says Aresco. "It's Basketball Championship, the on several screens at once, they remarkable, but we almost CABLE TV foursome together had to figure all agree the production room is always reach a consensus on out what college basketball fans the best place to be during the At MTV Production, Tony when and where to switch cover- in various markets across the tournament. age." Now that's teamwork. DiSanto has been upped country wanted to see of the 48 "It is the most challenging -John Consoli from executive producer to vp, overseeing the creative and physical production of DMA Calls Fones Circ-Savvy the net's video -based pro- For his myriad and innovative circ- gramming fromits Times boosting efforts at Rodale Press, par- Square studios...Mel Dia- ticularly for expanding Men's Health mond was hired as sales to 10 international editions, 20 -year Rodale veteran Ed Fones has been manager at CN8, The Com- inducted into the Direct Marketing cast Network in New Jersey. Association's Circulation Hall of Fame. Diamond has spent the last The vp and general manager of MH (far year developing new busi- right, with Pete Pedersen, Publishers ness for CN8's chief competi- Clearing House, and Hearst Magazines tor, News Channel 12 New president Cathleen Black at the recent Jersey. Prior to that, he spent DMA awards luncheon in New York) six years as a sales consul- says it becomes more clear with each tant for both the Discovery international venture that the mag speaks with a universal voice: "Men Network and the Courtroom are more alike than they're different. Television Network. They all want great sex and great (continued on page 26) abs." -Mira Schwitti MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 25

Game Over. Who Knew? With the of ice -Oscar -pool monies being handed over today to their rightful owners, we're wondering how the "experts" did in their predictions. On the eve of the Big Event last week, Mediaweek polled the editors of some top entertainment mags to get insiders' picks for the Academy's top honors. Hey, they oughta know-but did they? (see below) Poll fave Paltrow (with Shakespeare co-star Joseph Fiennes)

III II Ili IN II Editor/Title Best Movie Best Director Best Actor Best Actress James Seymore Saving Private Ryan Steven Spielberg for Nick Nolte in Gwyneth Paltrow in Entertainment Weekly Saving Private Ryan Affliction Shakespeare in Love JamesMeigs Saving Private Ryan Steven Spielberg Roberto Benigni in Gwyneth Paltrow Premiere Life Is Beautiful Charlie Leerhsen Saving Private Ryan StevenSpielberg Roberto Benigni Gwyneth Paltrow Us Carol Wallace Life Is Beautiful Steven Spielberg Roberto Benigni Gwyneth Paltrow People II IN III You dependonIQ News ...nowrelyonthe The 1999 IQ Directory.

The NEW 1999 IQ Directory is available now. You many know this unique information source as The Directory of Interactive Marketing. It has a new name, but it still has the same in-depth information on over 2,200 companies at the leading edge of New Media development. Now that Interactive Marketing has become an integral part of most media plans - there are opinions and suggestions coming at you from all directions. If you're looking for new media resources, or want to know who produces the content you see daily on the Web, or if you just need to get up -to -speed - fast, then look no further. The IQ Directory profiles Advertising Agencies, Brand Marketers, Media and Telecommunications, CD-ROM Designers, Web Developers, Online Services, POP/Kiosk Designers, Computer Software/Hardware Companies and Multimedia Creatives. All the essential data you need on virtually every key player and business in digital marketing. Don't work with out -of date data. Call 1-800-468-2395 to order 1999 IQ Directory Print Edition - $300 1999 IQ Directory on CD-ROM (Windows/Macintosh) - $455 (Outside the U.S. call 732-363-5679) On the Web at Adweek.Com PAGE 26 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

MEDIA DISH MOVERS

Forbes Fetes Celebs at Legendary N.Y. Ballroom

Telemundo ups DiSanto moves Dean takes Guerrero up at MTV KMEG post

(continued from page 24) president of Black Enterprise RADIO Unlimited; Patricia Ann Crock- Chancellor Media promoted er, formerly Black Enterprise Ann Minotillo to local sales magazine's director of product Rapper Sean "Puffy" Combs (C.) with Tim Forbes (I.) and Kip Forbes at New York's manager at WKTU-FM in New development and strategic Roseland club for Forbes magazine's recent Celebrity 100 bash featuring Wilco and York. Shewasformerly planning, has been promoted Chris lsaak in concert. The event was coordinated by Kaufman Film Et Television, national sales manager for the to vp marketing for the title; which provides creative and production services for consumer magazines. dance/CHR station...Michelle and Geoffrey Allard has been Williams has been named sta- named CFO of Earl Graves Vintage Photo Exhibit Puts Fitness in the Swim tion manager for Radio One's Ltd., parent company of Black stations in Washington, D. C.: Enterprise. Allard was a princi- WKYS-FM, WMMJ-FM, WOL- pal with Thompson, Cobb, AM and WYCB-AM. She had Bazilio and Associates... been general sales manager Marnie Lefcoe has joined at Bonneville -owned D.C. FM Time Inc.'s Parenting as mar- WWZZ. keting director. She had been creative services director at TV STATIONS GQ...GerardFragetti has Norm Waitt Jr., founder of been named CFO of Talk Waitt Broadcasting, has Media. Fragetti, formerly exec- appointed Rob Dean general utive vp, CFO and gm of News manager of KMEG-TV, Waitt's America Publishing's direct CBS affiliatein Sioux City, marketing division and free- At the recent opening of a vintage photography exhibit entitled "Bathing Beauties Iowa. Dean was president of standing insert operation, will and Ice Queens: A History of Women Swimming and Ice Skating in New York City thenow -defunctGulfwest oversee all financial and busi- Parks," sponsored by Fitness (I. to r.): Sarah Mahoney, editor in chief, Fitness; Hen- Broadcasting, which owned nessoperationsfor Talk ry Stern, commissioner, NYC Parks Dept.; and Diane Bulmer, publisher, Fitness. three radio stations in Texas. Media, including Talk maga- Waitt Broadcasting is an affili- zine and Talk Miramax MH Gives Fashion Folk a Taste of Puck in Vegas ate of Gold Circle Entertain- Books...James Sammartino ment, a music-based compa- was appointed to the new ny in Omaha, Neb. positionofvp/publishing directorof Men's Fitness. PRINT Sammartino, who willbe William Humphrey has joined based in New York, comes to Detroit Newspapers as senior Weider Publicationsfrom vp/circulation for Gannett's Hearst's Country Living, where The Detroit News and The he was ad director...Michelle Detroit News and Free Press. Cottle, former editor of The Humphrey was formerly WashingtonMonthly, has vp/circulation operations for joined The New Republic as a Gannett corporate. He re- senior editor. Also joining the places Robert Althaus, who political monthly is M.J. In Las Vegas recently for the "Magic" apparel trade show, Men's Health hosted was appointed vp/circulation Pauline Poulin as circulation members of the fashion community at Wolfgang Puck's Chinois in Caesar's Palace. for Gannett's newspaper divi- director. She had been circ (From left) Steve Bruman, int'l fashion director, Mit Sara Morris, Nautica; and sion...John Graves has been director at Congressional Quar- Michael Toth, Toth Brand Imaging. promoted from senior vp to terly/Governing magazine. if we don't reach your target on tv, we'll reach there tinl if we don't reach them online, we'll reach theirs Iprint if we don't reach them in print, they're probably deaci

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CALENDAR

Kids' Entertainment Semi- Media Notes narswillpresent Bra In - Camp, a two-day program NEWS OF THE MARKET Edited by Anne Torpey-Kemph for those involved in creating, licensing and sales of kids entertianment prod- Channel One: Changing Habits Prior to WKTU's Afternoons weekdays 2 to 6 p.m. In typical ucts, March 25-26 in New Channel One, the "11,7 network Diane Prior, known to New Yorkfashion, Lee said of his new deal: York. Paul Kurnit, president that isbeamed by satellite into listeners as "The Fox That "If you hang tough and stay with of Griffin Bacal, will present. 12,000 public and private schools Rocks," is taking over the 10 it long enough, you will wind up Contact: 516-593-5494. across the nation, this month is a.m.-to-2 p.m. slot on Chancel- loungin' on a bed of fluff getting breaking a pair of new public-ser- lor's WKTU-FM. Prior previous- all the good stuff." The Television Bureau of vice spots aimed to get and keep ly was on from 10 p.m. to 2 a.m. Advertising will hold its an- kids off drugs. The PSAs are in Separately, Broadway Bill Lee, Leeza Raises Her Count nual marketing conference addition to a $20 million multi- known for his propensity to Premiere Radio Networks this April 19-20 at the Las Vegas faceted advertising and added - "rhyme on a dime," has renewed month launched Top 20 Count- HiltonHotel. Contact: 212- value package with the Office of his contract with WKTU through down With Leeza Gibbons, a soft 486-1111. National Drug Control Policy. February 2001. Lee's show airs Adult Contemporary version of The spots feature teens who are The National Association of working their way through drug Broadcasters' annual con- rehabilitation. They were taken vention will be held April from the Channel One series The NBC Entertains Ancier 19-22 at the Las Vegas Con- Science of Addiction, which Ending weeks of negotiations and anticipation, NBC last week ventionCenter.Contact: tracked the progress of teens in finalized a contract with former WB programming chief Garth 202-429-5300. rehab over a three-month period. Ancier to come aboard as president of NBC Entertainment. The Channel One, owned by Pri- signing of Ancier completes NBC's restructuring of its West Strategic Research Corp. will media, also is planning to pro- Coast programming and management division, an effort that present its fifth annual Latin duce an anti -drug Town Hall began last fall. Ancier will be responsible for NBC's program AmericanMarket Plan- meeting with its audience of 8.1 development, current programming, scheduling, network pro- ning Seminar on April 22 million teenagers this spring. motion and publicity. He will report to Scott Sassa, who, as at the Miami Airport Hilton. expected, will move up on June 1 from president of NBC Contact SRC at 305-649- Meredith Taps 3 in Atlanta Entertainment to president of NBC West Coast, taking over the 5540. Atlanta-based CBS affiliate position presently held by Don Ohlmeyer. WGNX-TV, recently purchased As programming chief for the WB since the net's launch in The Cable Positive Third by Meredith Corp., has named 1995, Ancier had grown his reputation for signing up hip, Annual Benefit Dinner will three new top executives as part younger -skewing hits, including Dawson's Creek and &iffy, the be held April 26 at the New of an effort to rebuild the strug- Vampire Slayer. He resigned from the WB in January. Ancier, York Marriott Marquis. This gling outlet. Jim Bernier, former who will join NBC effective May 10, said he will have a "back- year's event honors Anne director of station operations and ground presence" at the network's upfront presentations that Sweeney, president of engineering for Meredith Broad- month in New York and at its affiliate meetings in June. The new Disney/ABCCable Net- casting Group, will serve in the prime -time chief said he plans to "maintain NBC's broad -based works.ContactMelissa same capacity at WGNX. Patricia demographic approach but to skew it slightly younger," with a Lloyd at 212-852-5193. DeCorte, previously business median age in the low 30s. manager at Meredith's Flint, The hiringisa home- The American Society of Mich. -based CBS affiliate, coming for Ancier, who be- Magazine Editors will host WNEM-TV, was named business gan his TV career in 1979 as the NationalMagazine manager at WGNX. And Mimmi an associate for NBC pro- Awards April28atthe Mathis, formerly creative services gramming head Brandon Waldorf-Astoria in New director at CBS O&O WFOR- Tartikoff and later worked his York. Contact: 212-872-3700. TV in Miami, was named cre- way up the Peacock's ladder. ative services director at WGNX. In1986, Ancier served as Cable '99, the convention founding programming and exhibitionofthe Radio Ads Up 15% in Jan. boss for the Fox network, National Cable Television Radioadvertising wasup a whereheworkedwith Association, will be held record 15 percent in January. Sassa. In the early '90s, An- June 13-16 at McCormick According to the Radio Advertis- cier's production company Place in Chicago. Contact: ing Bureau, national advertising created the Ricki Lake talk Ancier: Programmer goes 202-775-3669. was up 18 percent and local rev- show. -Michael Freeman back where it all began. enue was up 14 percent. MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 31

Gibbons' hot Adult Contempo- Va., stations WCDX-FM, WPLZ- Al Kenyon, vp/engineering, Jacor NYT Adds Delivery in Scranton rary countdown show, Top 25 FM and WGCV-AM from Sin- Communications; Alfred Lig- Through a partnership with Countdown With Leeza Gibbons. clair Telecable and WJRV-FM gins, president/CEO, Radio One; Absolute Distribution, a sub- The soft AC countdown show has from Commonwealth Broadcast- and Farid Suleman, executive sidiary of The Scranton (Pa.) 100 affiliates; the hot AC show ing for a total of $34 million. vp/CFO, Infinity Broadcasting. Times, The New York Times on has 75. Gibbons also continues to Along with its acquisition earlier March 14 began offering daily do a daily vignette, Entertainment this year of WDYL-FM, WKJS- Dolan Moves Up at ABC and Sunday home delivery in the Tonight With Leeza Gibbons, FM and WSOJ-FM in Rich- Longtime ABC Radio executive Scranton area. The Times is now heard on about 100 stations. mond, Radio One will own seven Mitch Dolan has been promoted available in 173 U.S. markets as stations and command more than to group 1 president from his for- the paper follows a strategy to SBS Will March With Parade 17 percent of the market's radio mer spot as president and general build its national brand. Spanish Broadcasting System willrevenue, dominating the Urban manager of ABC's New York sta- be the first official radio carrier formats. Once the deals close, tions WABC-AM, WPLJ-FM NAA Lukewarm on Postal Bill for New York City's National Radio One will own 23 radio sta- and Radio Disney 1560 AM. While the Newspaper Associa- Puerto Rican Day Parade, to be tions, in nine of the top 20 Af- Dolan succeeds John Hare, who tion of America supports the held this year June 13. The part- rican American markets. Sepa- recently was promoted to presi- overall mission of the Postal nership will extend to all of SBS' rately, Radio One has filed with dent of ABC Radio. Dolan Modernization Act of 1999 to stations in 15 markets, including the Securities and Exchange assumes responsibility for ABC's provide universal mail delivery the five stations the group recent- Commission for an initial public 16 stations in New York, Los at flat rates, it does not think ly purchased in Puerto Rico. SBS offering of $100 million. The Angeles, Dallas, Detroit and the U.S. Postal Service should will provide live coverage of the company's shares will trade on Washington, D.C. ABC's group 2 be empowered to set rates. That parade as well as talent and the Nasdaq exchange under the president is Mark Steinmetz, who was the gist of the testimony of entertainment. The company will symbol ROIA. Radio One said is based in Minneapolis. NAA president and CEO John also support the building of a that funds raised by the offering Sturm, who appeared this multicultural, multi -ethnic center will be used for acquisitions and Time Inc. Sells Hippocrates month before the House Com- in the South Bronx. debt reduction. Massachusetts Medical Society, mittee on Government Re- publisher of the New England form's Subcommittee on the KLAC Re -Ups With Lakers USA Digital Elects Board Journal of Medicine, has agreed Postal Service. Chancellor's KLAC-AM will USA Digital Radio, one of three to acquire Hippocrates, the continue its 20 -year tradition as companies that is developing digi- monthly medical journal owned Radio Owner Acquires Paper carrier of Los Angeles Lakers tal radio technology, has elected by Time Inc. Terms of the deal Gray Communications, which basketball games via a new seven- its board of directors. The board were not disclosed. The Medical owns 10 radio stations in the year agreement signed last week. members, all of whom are equity Society will hire a physician edi- Southeast and Midwest, has The station is also the flagship for investors in the company, are: tor to head up the staff and over- acquired The Goshen (Ind.) the Anaheim Angels. chairman Robert Struble, presi- see an editorial board of physi- News from News Printing Co. dent/CEO of USA Digital Radio; cians. Hippocrates will have a for undisclosed terms. The Radio One Tunes In Richmond Jimmy de Castro, president of stronger focus on clinical issues, Goshen News, which has circula- Radio One, which targets primar- Chancellor Media; Daniel the Society said. The journal will tion of 17,000, gives Gray a total ily African American listeners, Ehnnan, vp of Gannett; Mel be based at the Society's head- of four dailies; the other three has agreed to purchase Richmond, Karmazin, president/CEO, CBS; quarters in Waltham, Mass. are located in Georgia. spotdata.

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VIDEO DUPUCATION SERVICES. INC SIFFORD MEDIA N E)) MIRROR IMAGE NETWORK DUPLICATION SERVICESS DUPLICATION SERVICES STERLING A Hero. of CBS Cable VIDEO 0SERVICES FILMMPL &VIDEO ;11CVI Christian Video International. Inc. Sound Video iB Corporation MEDIA CONCEPTS, INC. Jvc® VICTOR COMPANY OF JAPAN, LIMITED 12, 3-Chome, Moriya-cho, Kanagawa-ku Yokohama 221, Japan PAGE 34 http://www.mediaweek.com March 22, 1999 MEDIAWEEK Agents In the shadowy world of Holly- wood deal -making, where no commodity is more valuable than

stardom, television history some- elements of a show-the star, the writer, the producer or the underlying rights-it collects 3 to 5 percent times begins with a telephone of the show's license fee, 3 to 5 percent of the potential profits during its network run, and 10 percent of call. It can be that simple-or syndication revenues. In the case of the NBC hit Friends, the payoff for packaging the show about that complex. After signing an twentysomething New Yorkers translates into a wind- fall of between $50 million and $70 million for Inter- Oscar -nominated actress to his national Creative Management. But at a time when rising production costs and view- roster and deciding that she's er erosion are forcing networks and studios to rethink the way they do business, such lucrative package fees perfect for television, a well-con- are coming under increasing scrutiny. In the context of this economic reality, many within the industry are nected agent starts calling the bracing for a shift in the balance of power among Hol- lywood's deal makers. studios, hoping to build a come- In the wake of the headline -grabbing battles between superagent-turned-personal-manager Michael dy around his newest acquisition. Ovitz and his former agency, Creative Artists, many believe management firms are poised to replace the Someone bites. town's top agencies as the seat of power for talent representation. Given his notorious reputation as the ulti- Perhaps on the first call, per- mate extension of Hollywood glitz and clout, Ovitz is seen by some as leading a paradigm shift. Several oth- haps on the twelfth, the agent er high -profile agents-including Gavin Polone (Unit- ed Talent Agency), Marty Bauer (UTA), Lou Pitt strikes a winning chord with the (ICM) and Mike Menchel (CAA)-have also walked right studio, which convinces one of the net- away from the agency business to enter the manage- works to order a pilot and eventually place ment ranks. While some within the industry say it's too a 13 -week gamble on the fusion of star and soon to say whether the so-called "agency wars" will property. The show becomes a hit, runs for produce a permanent shift of power, the agencies who several years, and heads into the syndication Ally McBeal, Everybody Loves have controlled the packaging business for decades are market as the object of national water -cool- Raymond and Veronica's feeling increasingly vulnerable. er buzz. Closet are package deals. "Managers do pose a threat to the agencies in the In such a scenario, all of the major sense that there's someone else doing the same thing players are made rich beyond their wildest dreams. Not just they're doing," said Polone, who became a manager in 1996. "Because the actors and creators, but also the agent who brokered the their functions overlap, the possible threat lies in the fact that clients will deal, the middleman who turned a sales pitch into a cultural have managers and not agents." milepost. In a world where hundreds of millions of dollars can be made and lost Under the terms of standard television -packaging based upon access to talent, the stakes are enormous for networks, stu- arrangements, if a talent agency represents one or more key dios, agents, managers, producers, writers and stars. The economics of MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 35

Hollywood'sagency warscould alter the economics of television of BY ALAN FRUTKIN an

8 Can Michael Ovitz shift the balance of power from agents to managers? PAGE 36

television production could be fundamen- tally altered. 'I don't think the

Like so many other aspects of its culture, television TV business is can trace its reliance on talent agents to Vaudeville, motion pictures and radio. quivering because Just as German-born visionary William Mor- ris shaped the representation business in the Ovitz is back.' century's early decades-he made deals for stars ranging from Charlie Chaplin to the Marx Brothers-the agency bearing his name Bernie Brillstein evolved into a power broker during the early days of commercial television. By the '60s, as television started to mature, several agencies followed in William Morris' footsteps and began to exert influ- Michael Eisner courted him to ence on the business. Two unrelated events in become his second -in -com- 1975 set the stage for the next era: Five young mand in 1995, and then paid agents-including Michael Ovitz-left Wil- him an eight -figure severance liam Morris to form Creative Artists Agency package to push him out the and two agencies merged to form Interna- door the following year. tional Creative Management. By the mid -'80s, Now, as Ovitz goes about the competition between ICM and CAA ush- the business of recruiting both ered in the age of the superagent, in which thetalent and agent -cum -managers enveloping media hype was exceeded only byto his new agency, Artists Man- the size of the agents' fees. agement Group (AMG), even Hollywood struck a hard line by refusing to share dents Ovitz quickly became known as thepower brokers are reluctant to talk about himwith the new company, forcing performers to industry's most tenacious predator, poachingon the record. The "fear and loathing" factorchoose between their agent and their manag- clients from his competitors, including his is high. "It's a sensitive subject," admitted one er. Some clients have announced their inten- previous place of employment, William Mor-television agent. Officials at top agencies,tion of staying with CAA. Others, most ris.Such shark -liketendencies quicklyincluding William Morris, CAA, ICM andprominently Robin Williams, have chosen earned him a reputation as one of the mostUTA refused to comment on Ovitz or the AMG, strengthening not only Ovitz's position powerful and feared men in Hollywood. Per-potential shift in power. but giving credibility to the increasing profile haps the ultimate testament to Ovitz's clout In January, when CANs Menchel defect-of management firms. was the way Disney chairman and CEOed to AMG, CAA president Richard Lovett Should other agencies follow, a genuine

HOW THE TV PACKAGING BUSINESS

EVOLVED DuringTV's first decade, Packagers delivered stars when Milton Berle's forprograms like 'The Dick 'Texaco Star Theater' was Van Dyke Show', but nets the ratings king, advertis- gained more control, sellers bought entire blocks. ing multiple sponsorships. PAGE 37

agers, the results could cost agents millions inmore hands-on approach with the client. revenue generated from film and TV packages, "The relative relationship in a client's life or worse, their jobs. "You're talking about theof the manager and the agent is changing," agencies' lifeblood," said Jerry Isenberg, chair- said one studio executive, who spoke under man of the Caucus for Producers, Writers and guarantee of confidentiality. "We're seeing Directors, and a professor at the University of managers exert a lot more influence as advi- Southern California School of Cinema andsors. More managers are attached to clients' Television. projects as producers, and one might logically Representatives for the major networksassume that the one attachment could dimin- and television production companies were ish the other [to agents]." equally reticent to go on the record. "These Although managers are not at all shy about are powerful people you're dealing with," speculating on their increased power profiles, Isenberg added. "Everybody needs the sup- most seek to downplay any perceived tension port of the agencies, and if you say anythingbetween themselves and the agencies. "This about their lifeblood, they'll get active." business is a combination of agencies and man- By definition, a manager's job is to guide agers helping to get shows packaged and on the and advise a client on his or her overall career, air. And both are necessary elements," said 3 whereas an agent's job is to find work and nego-Arts Entertainment manager Michael Roten- tiate contracts for that client.But the distinc- berg, whose producing credits include ABC's tionsbetween agents and managers can become The Hughleys. "The creative drive of our clients murky at times. Their functions most clearlyis being serviced by the business acumen of overlap in finding work for their clients. In the- both agents and managers. It is not best served ory, managers are restricted from seeking by reducing the amount of representation. The employment for their clients. In reality, it hap- business has become more complex, more pens. And many agents now fear that theirsophisticated, and there are so many types of livelihood is at stake. deals, that more representation is better." The distinctions between agents and man- Since a manager also can participate in the war could erupt. And that could have mg - agers also seem to work in favor of managersactual production of a client's film and televi- lasting effects on the business of television financially. Agents are prohibited from enter- sion projects, he is able to help solve problems packaging. If a management company can ing into business with their clients; managersthat arise on the set, ranging from script handle what have traditionally been agent are not. This also affords the manager a poten-changes to staffing matters. In essence, the functions in terms of packaging programs, the tially more intimate relationship with the client.manager can exert a greater influence over studios and networks could save millions, by Managers are able to provide a host of servicescareer decisions and potentially render the paying one fee instead of two. Some say an all- for the client that the agent cannot fulfill. In agent redundant. out war might enable buyers to do away with terms of sheer volume, the number of clients a "If I owned an agency, I'd be asking a lot packages altogether. manager handles is a fraction of an agent's nor-of questions," said writer/producer Brian If the agency wars ultimately favor man - mal roster. This allows a manager to take aRobbins, whose Marquee Tollin/Robbins

During thedays of 'The Red ink became prevalent, As one agency earns an Mary Tyler Moore Show' but a bona fide hit like estimated $50 million from rising production costs 'The Cosby Show' could 'Friends', package fees forced agencies to begin earn millions in back -end come under greater deferring some fees. syndicationfees. scrutiny from networks. PAGE 38 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

production company signed a two- Bertram Fields and Ron Olson, to repre- year joint venture with Warner Bros. sent their interests. Television in February. "As long as Despite the backroom strategizing, managers are able to operate with the agents and managers continue to work freedom that agents aren't, the man- closely together. Of course, it may be due agers have the advantage." more to fear than mutual respect. Regulation is another sore point When major talent such as Home between agents and managers. In the Improvement star Tim Allen is represent- state of California, agents are licensed, ed by ICM and Messina -Baker Manage- but there are no formal guidelines for ment, and Dhanna & Greg star Jenna Elf - managers. With few restrictions to hin- man isrepresented by the Michael der their actions, many managers can- Schlesinger Agency and More-Medavoy not be held in violation of stretching Management, neither agents nor man- their parameters, i.e. procuring employ- agers can afford to rock the boat-even if ment for their clients. "The line be- they mistrust each other. The reason is tween the person who is obtaining simple: They don't want the talent they employment for a client and the person represent to have to make a choice. advising the client has become blurred," If tensions between the two camps the studio executive said. "If we want were to escalate, a protracted battle could client X, we don't need an agency to undermine the fragile bond that ties agents pitch the client to us. We can call a to managers. For example, if other man- manager-and not the agency-to say agers were placed in the situation that that a certain project may be great for Ovitz faces with CAAs- Lovett, a pitched that client." battle between the two camps could ensue. Managers are forbidden to partici- And things could get messy. If agents tried pate in contract negotiations, but agents to lock managers out of either producing fear that if managers continue to find or packaging fees, say managers Polone work for their clients, then negotiations Shows likeER(top) andDawson'sCreek make and Rotenberg, they would fight back and might be conducted by someone other millions for their respective networks-and the simply cut out the middle man. "If clients than an agent who has the proper legal agents who negotiated the deals. have agents who don't want the manager authority. "If I were an actor and I involved," warned Polone, "the manager could be represented by'a manager for 10 per- ating deals, which we think makes them unregu- does not have to go through the agents." cent and an agent for 10 percent, why do I need lated and unlicensed agents," Stuart said. Rotenberg says such extreme scenarios are both?" said Robbins, whose credits include the In February, California state representative unlikely. "It's not in the agencies' best interest," hit film Varsity Blues, HBO's Arli$$ and Nick- Sheila Kuehl (D -Santa Monica), chair of the he says. "It will start infringing on their own elodeon's Kenan and Kel. "My lawyer can make state Assembly's Judiciary Committee, intro- package fees. They might have to start sharing or my deal, and my manager can do what the agent duced legislation to more clearly restrict man- losing some packages." But better that than los- does, plus everything the agent can't do." agers, by requiring them to be licensed. ing their jobs, he added. If other actors (and writers and producers) Agent -turned -manager Marty Bauer says "I don't think the TV business is quivering were to follow Robbins' reasoning, it could result such extreme reactions are premature. "Therebecause Ovitz is back," said Bernie Brillstein, in an exodus of clients from the agencies. "If tal- are very few clients who do, not have agents," he founding partner of Brillstein-Grey Entertain- ent chooses someone like Mike Ovitz over said. "Probably two or three percent. So if it fluc- ment, one of the highest -profile management agents, the balance of power will shift," Isenberg tuates to six percent, then William Morris and firms in L.A. At the time of Lovett's announce- said. "To the extent that personal managers can ICM will let 15 guys go. But I don't think it's ment, people like Brillstein are wont to point out, control the talent that causes packages to take going to change the basic nature of the business." the few stars and staffers who had joined AMG place, managers could replace the agencies in Oddly enough, the new legislation was origi- were, for the most part, involved in feature films. charging fees." nally conceived before the agency wars flared But Ovitz is a seasoned operator who knows As tight-lipped as most agents are on the sub- up. According to Kuehl's office, the bill's prima- television and how lucrative it can be. Many ject of managers, they're not taking these terri- ry goal is to protect child actors from fly-by-night believe it will be only a matter of time before he torial intrusions lying down. "If a client is repre- managers. And even though it does not attempt expands into TV. As a young agent in the mid - sented only by a manager, it's safe to assume the to hinder a manager's ability to go into business '70s, Ovitz's first task was to package game manager is rendering agency services," said with his or her clients, it may ultimately impose shows for William Morris' TV department. As Karen Stuart, executive director of the Associa- greater restrictionsand punishment-on man- one of the founders of CAA, he further refined tion of Talent Agents, a 60 -year -old trade asso- agers who procure employment for their clients. his TV -packaging acumen and gradually carried ciation that represents most of the major talent Such actions may backfire on agents. If the it over to the film business, virtually transform- agencies in Hollywood. But, she added: "We state comes down hard on managers, it may also ing the industry. don't want to go to war with managers." be persuaded to reexamine the agencies' pack- "Ultimately, Ovitz will build a TV side of If a mass exodus results from the current cli- age fee structure. Earlier this month, represen- the business," predicts entertainment attorney mate, agents are likely to go on the offensive. tatives from most of the major management David Colden. "And looking forward, I antici- "What we're concerned about are those man- firms held a closed meeting in Hollywood, dur- pate that we'll see the same turmoil in the TV agers who are soliciting employment and negoti- ing which they hired two leading attorneys,business as we see in film." CRITICS AGREE

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just as the effects of the agency wars control of their programming, using multiple or alter the package fee structure. on TV packaging are open to sponsors to offset production costs. Although the "When two parties are fighting with each debate, so is the significance of need for packaging diminished, the practice had other, it gives a third party an opportunity to packaging altogether. "The packag- already become entrenched. And because the take advantage of the situation," Bauer said. ing commission is and has been on agencies controlled the bulk of the talent, it was "There are certain networks and studios and the wane," Colden said. "But this is a conse- tough to break the package structure. producers who have been waiting for the mo- quence of the economics of television, not the In the '70s, however, the business began to ment when agencies are weaker to see if they agency wars." change. Rising production costs for the net- could get rid of the packages." Views on this subject differ, but no oneworks fueled an era of deficit financing. The Add the staggering amounts of package could argue that package fees have become pro- networks were no longer paying for the full commissions to the fees allotted manager/pro- hibitively expensive, casting a huge shadow over costs of production. Consequently, agencies ducers and you have an even larger chunk that the business of television production. "They came under pressure to defer their package fees. is siphoned away from the networks and stu- represent a tremendous amount of money that Instead of taking 10 percent off the top, theydios. "Each time you have a new element, you is added to a show and deducted from that began to split their fees, taking 5 percent off the have a new mouth to feed," said an agent - show's overall profitability," Polone said. top and another 5 percent on the back end. turned -manager, who spoke under guarantee In the early days of television, the networks By the '80s, with the studios and networks of confidentiality. "The traditional numbers of exercised very little control over their own pro- swimming in red ink, producers needed to havepackage fees are not enough to go around any- gramming. Manufacturers such as Dupont and a hit to make their money back. Some agencies more, and the structureis becoming a Texaco bought entire programming blocks, began to lower their percentage fees to 3 and 3. dinosaur." using stars to build audiences so they could With the rise of syndication, they were also able As the networks attempt to claim full own- hawk their products. The advertising agencies to claim another 10 percent of those revenues, ership of programming, it's logical to assume representing those manufacturers worked which created the potential for huge profits if a they will want to cut the agencies out of the syn- closely with talent agencies to create shows that show became a breakthrough hit. dication pie, the manager added. "It's all about would appeal to the targeted audience. But it wasn't only the fees attached to pack- control," he said. "And ultimately, the networks But in the beginning, the talent agent's role age commissions that were changing. It was will have the final say." in packaging resulted more from cultural forces also the terms. "The word 'packaging' comes It is possible that if the networks allied than economic mandates. "There was a real from putting the whole thing together and tying themselves with the managers-who would divide between the sponsors and the people in it in a bow," noted Brillstein, who worked as an receive a packaging fee or a producing fee, but show business," observed Frank Rose, author agent for William Morris in the mid -'50s, not both-it could potentially eliminate a major of The Agency: William Morris and the Hidden before turning to personal management in the profit participant from the mix. History of Show Business. "Most of the enter- '60s. "It meant the agency would find the star, "Some day [the networks] are going to wake tainers and impresarios were Jewish. But many and the writers, and in most cases, both. It alsoup and say we're not doing this anymore," of the sponsors were not. And the agencies meant they'd do the casting for the show, the Bauer said. "We don't need Actor A or Writer were able to bridge that gap, acting as B-and we won't give you a package just to essential go-betweens in packaging the TV make the deal." shows." 'We don't want to go to war with For now, agents seem to be maintaining In television's formative years, the stan- the power. Although Brillstein may lament dard packaging fee for agencies amounted managers.' Karen Stuart the evolution of agency packaging, he to 10 percent off the top of a show's pro- defends the practice, even in its present duction costs. In 1948, The William Morris accounting, the legal work and make sure the incarnation. "If you're ICM, and you give Agency packaged Texaco Star Theater; featur- show would come in on budget. Today it'sWarner Bros. Kauffman and Crane, and they ing client Milton Berle. In 1950, NBC pre- evolved into if you have a writer or a star, and give you Friends, and Warner Bros. makes a lot miered Your Show of Shows with Morris client the network wants it, you get a package." of money, the people who brought you the tal- Sid Caesar, followed three years later by Make While the packaging system may have ent deserve a fee." Room for Daddy on ABC, starring Morris evolved because the networks were ill equipped Which means business as usual in Holly- client Danny Thomas. The influence of pack- to assemble all the pieces to make a successful wood. "Everyone is looking for ways to produce aging was impossible to deny. show, that clearly is no longer the case. Now, in TV for less money, but when you have someone Throughout much of TV's infancy, the the view of many within the industry, the pack- in demand, you can drive a deal," said Erwin industry was based in New York. But Rose age fee has been bastardized. "What it came to More, a principal of More-Medavoy Manage- credits MCAs Lew Wasserman with moving mean was something like stick-up money," ment. "As much as the studios and the networks production to Hollywood. One of the agency's Colden said. "If you want talent, you'll have to complain about fees, agencies don't set the star clients was Ronald Reagan, who was also pay a commission." prices in the marketplace, the buyers do." president of the Screen Actors Guild. Reagan In this new bottom -line era, the networks Ultimately, the real power lies not with persuaded the guild to issue a waiver to MCA, are looking for any solution to the high cost of agents, or managers, or even with the networks. enabling the agency to produce programming. production. Clearly, the agency package fees "Power flows from the talent," Isenburg said. Because of that waiver, says Rose, MCA have played a large part in the escalation. While "If more agents decide to become managers became one of the largest providers of pro- agents may not be facing extinction, if theirand talent feels the manager relationship is gramming, including the Adventures of Kit Car- power in Hollywood is diminishing-or at least more important than their agent relationship, son, Biff Baker U.S.A., and General Electric perceived to be diminishing-industry insiders that could be the deciding factor." Theater-hosted by Reagan himself. say the agency wars could be a catalyst for net- Alan Frutkin covers the creative community In the '60s, the networks began to claim more works and other program buyers to try to endfrom Mediaweek's Los Angeles bureau. WEWS CLEVELAND STILL THE ONE

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Is the consolidation gamein e -commerce already reaching its end? The merger last week of online music retailers CDnow and N2K would seem to indicate it's so. It's intended to combat the mighty-and increasingly aptly named-Amazon.com, which only got into the CD -selling biz last June. The situation is an online version of the travails of Toys "R" Us in a Wal-Mart-dominated NEW "dirt" world. But on the Internet, it happened so much faster. -Catharine P Taylor @deadline Ford Drives into Deal CNBC Site To Revamp NBC Interactive, NewYork, has licensed technology from Houston - With New Online Net based media firmTelescan(owned in part by NBC parent company Gener- By Susan Kuchinskas al Electric) to revamp cable business news channel CNBC's Web site. DigitalEntertainment NetworkWinters said, "so we define our target According to CNBC.com spokes- (DEN), Santa Monica, Calif., isaudiences by the highest common denom- person George Jamison, the redesign in final negotiations with Fordinator, identity, affinity or interest. We'll will transform the site into a personal Motor Company to have the Detroittarget Christian teens, Hispanic teens, finance hub, with the passibility of automaker be the sole auto sponsor onAsian American teens, extreme sports e -commerce in the future. its Internet television network, slatedenthusiasts [and] college students." CTW Pledges Web Support to launch in May. The charter sponsor- Ford plans to use DEN to launch its new Children's Television Workshopformed ship, said to be worth several millionFocus car, which was named European Car a new online division to be led by dollars, will be a year -long deal. of the Year, as well as promote the popular group president Tina Sharkey. The DEN plans to create a Web -basedMustang and Cougar. "We see DEN as a division will expand CTW into the network of TV -style terrific youth portal areas of convergence, e -commerce, original program- and content for children ages six to that we can use to 11. Additionally,Nina B. Linkwas ming, to be delivered market our key youth tapped as group president of the free and on -demand product," said David New York -based CTW's new pub- over 56K modems. Ropes, director, corpo- lishing and interactive software The company was rateadvertising and division, encompassing its former publishing and new media areas. founded in 1996 by integrated marketing Marc Coffins -Rector for Ford. "We have Nielsen/NetRatings Launches and Chad Shackley, lotsof products we co-founders of early cantargettothis The long-awaited Internet audience The Mustang will appear on DEN through Ford's deal. measurement service from Milpitas, ISP Concentric Net- youth market." Calif. -basedNielsen/NetRatings works.In June 1998 they produced Thirty half-hour interactive pilots are launches today. A random sample of Chad's World, a series of eight dramaticin production by DEN staff and indepen- 9,000 people chosen by digit dialing over the phone determines top Web shows aimed at gay teens. That July,dents, while the sales staff builds in the site reports, banner ad reports, audi- David A. Neuman, former president ofsponsorships. "It's a shotgun wedding ence summary reports and custom Walt Disney Television, came aboard asbetween the interactive types and the tra- queries. Data collection is uniform president, along with Ed Winter as chiefditional producers," Neuman said. across PC, Mac and Unix platforms. marketing officer and Jim Ritts as chief DEN offers a variety of advertising operating officer; Winter and Ritts areopportunities, many of them based on pro- Net Investments Roll On veterans of Channel One Network, the in - prietary technology. They include Interactive Pictures,San Jose, Calif., school ad -supported television network. corporate billboards, TV -style ads, product maker of IPIX photography technology received $27 million in capital from DEN's new programming will extendplacements, rich media banners, traditional GE Capital, American Express Com- the original teen niche concept. "The ads and e -commerce links for buying prod- pany and Motorola, among others ... Internetisabout virtual community,"ucts featured within shows. MaMaMedia,New York, is seeking a $20 million round of financing via Search News Features Reviews People Events placement agentBancBoston Robert- son Stephens, whichhelped with deals AAF HELPS SITES GUARD PRIVACY p. 461 A CLEAN. NEW AD SLATE p 46 for CNet, StarMedia and eBay. BLUEFLY PITCHES THE E-COMM LIFESTYLE p. 471 SPORTS SITES ATTRACT p. 48 PAGE 46 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

AdAuction Sells An Alternative Slate Re -Emerges As AdAuction is betting that the live auc- Free 'Zine Via Ad Effort tion model isn't the only way to hawk Internet ad space to media buyers. BY KIPP CHENG-High-minded Microsoft e- covered that itshigh profiledidn't Today the San Francisco -based compa- 'zine Slate today unveils its latest brandingnecessarily make charging subscription ny launches Opportunity Exchange, a 24 - campaign. The new tagline, "What to make fees worth its while. After 10 months it hour ad marketplace on the Web where of politics and culture," will be featured in changed back to being a free, ad -support- inventory will be sold at a flat rate, first banner ads rolling out throughout theed online publication this past February. come, first serve. The company says this Microsoft Network of Web sites and in marks a first step toward a hybrid model Moore said Slate would maintain its print ads beginning with a placement in that combines the dynamic pricing of auc- paid services, to which 30,000 people still tions with around -the -clock availability. the April issue of Brill's Content. subscribe. The services include access to Since its first auction in February 1998, The campaign was created the company's MarketPlace and Tune -In by Chicago -based interactive real-time Web -based auctions have sold shop Quantum Leap Com- space from 160 sites ranging from Moun- munications, a unit of the tain View, Calif. -based Netscape to San Leap Group. Print and online efforts What to make of Slate? Back to being free, for one. Francisco -based search services Look - will be followed by a sweepstakes set to Smart and Hot- launch in May. Radio spots will also fol-its BBS, archives and e-mail newsletters. Bot. Some 2,200 low later this year. Prior to becoming a free service, media buyers are According to Slate publisher ScottSlate's marketing was primarily aimed at registered. Moore, who came on board earlier thisacquiring new subscribers, but Moore said AdAuction cre- year from Microsoft travel site Expedia,research indicated "it was costing more to ated Opportunity the campaign is part of Slate's new posi-acquire new subscribers than we thought Exchange for tioning as a free online destination. the lifetime value of that subscriber was." busy buyers for Slatewas launchedin1997 by The new ads try to impart Slate's per- whom live auc- Microsoft under the stewardship of editorsonality to a broad audience. "We want to tions can be in chief Michael Kinsley. The New Yorker- show that Slate has an attitude but not an AdAuction's Neil Cohen inconvenient. esque e-'zine-which offers a mix ofagenda," explained Quantum Leap man- Additionally, politics and pop culture-began its exper-aging partner Debra Bean. "We want this "There might be some unique things iment about the inventory-maybe a button or withpaidsubscriptionsatcampaign to allow people to experience sponsorship-that might take a little $19.95 per month in March 1998. the attitude of the product. It's really longer to evaluate and understand than The experiment was closely watchedshowing, not telling, in terms of what could be done in the auction situation," by the online industry, but Slate soon dis-we're trying to get across." said Neil Cohen, AdAuction's senior vice president of business affairs. In a month and a half the company hopes to launch a dynamic pricing com- ponent for the new offering. "Eventually, AAF Spurs E -Businesses we'll move to a 24 -hour exchange all the time," said Cohen, adding that Opportu- nity Exchange will initially account for to Post Privacy Policies 5 to 10 percent of the company's volume. Emily Lee, a media planner for BY WENDY MELILLO-The American Adver- pressure of late to post such policies. The USWeb/CKS, Cupertino, Calif., who has tising Federation will distribute sample Federal Trade Commission, with the help of bought through AdAuction since its incep- privacy policies and stage educational Georgetown University, has completed two tion, hadn't heard of the service but workshops in an attempt to help small busi- surveys to determine if the industry has offered an enthusiastic response. Her nesses with commercial Web sites start to improved its record of posting privacy poli- AdAuction buying has been "on and off," post privacy policies online. cies. Only 14 percent of the 674 commercial she said, "depending on whether things fell Privacy policies are intended to explain at the right time. This will be a lot easier." sites surveyed last April did so. AdAuction today also introduced what information is being collected from FTC Chairman Robert Pitofsky has ProxyMan, software that will bid up to consumers on Web sites and how it will be indicated Congress may enact legislation if the media buyer's pre-set maximum, so used. AAF President Wally Snyder said the the second survey of 360 sites-completed the buyer can participate in auctions effort may aid small businesses which are March 11-shows no improvement. Results without having to be online at the time. not aware of the value of privacy policies or won't be available until mid to late April. Separately, AdAuction unveiled a may not have the resources to develop one. Congressional intervention could result $2.5 million print and online campaign The Better Business Bureau's online in legislation requiring commercial Web aimed at advertisers and media plan- subsidiary, BBBOnline, also launched a pri- sites to post privacy policies. One possible ners via San Francisco shop Ingalls vacy program last week. It plans to award provision: consumers may be allowed Moranville Advertising. The tagline: sites that comply with BBBOnline privacyto opt out of having their personal informa- "Opportunity Clicks." policies a voluntary seal of approval. tion used for purposes other than for what it -Susan Kuchinskas Commercial Web sites have been underwas originally collected. MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 47 Retailer Bluefly Takes bits "Lifestyle" Approach Microsoft,Redmond, Wash., last week introduced Internet Explorer 5, a cus- BY ADRIENNE MAND-Onlinediscountjust offering 25 to 75 percent savings on tomized version of the browser that clothing retailer Bluefly this week launch- the apparel, we could be the first retailer includes preset links in the toolbar with es a seven -figure print effort positioningto build a lifestyle brand around an off - access to MSN services, plus MSN Search its e -commerce site as a "lifestyle" option. price retailer in the way that The Gap has and MSN.com as the homepage. It also has A print execution breaks Wednesday in done with basic apparel," he said. a feature which saves search results. Time Out New York featuring the same "We could have chosen to adopt the dark and light blue tones `price wins all' strategy," he Women.com Networks,San Mateo, Calif., that color bluefly.com. The continued. Bluefly, however, which provides content on women's new tagline: "The Outlet assumes fashion consumers lifestyle, health Store In Your Home." value style perhaps even MertC4111and other Bluefly hopes to build a more than getting a bargain. issues, secured name with consumers that Creative and media are an anchor tenancy onAmerica Online's gels with their desire to pur- handled in-house, as is its Lifestyle and Women's channels. chase discounted clothing site, althoughitwas fromdesignerssuchas launched by Grey New Today's Man,Moorestown, N.J., says it Tommy Hilfiger, Prada and Technologies unit Kaufman will sell menswear online in time for the Ralph Lauren. Thesite Patricof Enterprises, New 1999 holiday season.Nordstrom,Seattle, launched in September. York. "I'm a big believer in meanwhile, will add a Callaway Golf The ad was chosen for its controllingtheprocess Apparel by Nordstrom "boutique" sub -site "unusual use of color and in-house because nobody to its Web site, nordstrom.com. graphic style," said Kenneth Bluefly.com offers upscale fashion better understands our posi- Seiff, CEO of the New York - at downscale prices. tioning and brand assets," Cyberian Outpost,a Kent, Conn. -based based e -retailer. "It created Seiff explained. online computer retailer, andUS Pawn, an ability to break through the clutter of The ad will run through the second Westminster, Colo., are both launching fashion advertising with a simple message: quarter in approximately 20 consumer auction sites which plan to go up against that shopping for designer apparel on themagazines, including Harper's Bazaar, eBay and similar online auction sites. Internet is convenient, easy and can beVogue, GQ and Wired. The site has key- done at any time. word search deals with portals including PlanetRx.com,South San Francisco, "In developing our marketing cam-America Online, Yahoo!, Lycos, Excite, Go opened for business last week to face chal- paign, we believed that since we weren'tNetwork and @Home Network. lengers like MyBasics.com and Drug- store.com. The site sells health and beauty products-includ- planetlk.ing over-the- counter and pre- Microsoft's Sidewalk Pulls scription drugs-and offers health -related content. Partnerships include America Online; Women.com; Yahoo!; E*Trade Sales Force In -House Group; and Netcentives' ClickRewards.

BY SUSAN KUCHINSKAS-Microsoft Net-advertisers, most of them local businesses. NextPlanetOver.com,New York, will pro- work'sSidewalk, the local online directory Redmond, Wash. -based Sidewalk had a mote titles from comic book publishers service, is bringing its advertising sales 10 -year contract with Cendant, but he said Abstract Studio, Oni Press, Slave Labor Graph- force in-house. both sides are walking away happy. icsandAdhesive Comicsin exchange for Since its launch in March of 1997, Side- "They get to focus on their core business exclusive online content, artist chats and walk's ad sales have been handled by of hotels, and we'll build closer relationships the chance to digitize "virtual" comics. CUC, a consumer services provider thatwith our customers." He added that since later merged with hotel finance companySteve Ballmer was named president of Mattel,El Segundo, Calif., will acquire HFS to become Cendant Corp. Microsoft, "Microsoft has increased its Purple Moon,Mountain View, Calif., which "Bringing the force in-house meansfocus on winning in the online space, and develops Web sites and CD-ROMs skewed we'll be closer to our advertising customers this is a sign of that commitment." to the the pre -teen girls market;Xceed, and able to respond more quickly to their Atkins said his managers are in the New York, acquired Santa Monica, Calif. - needs," said Peter Atkins, Sidewalk's gen-process of interviewing the Cendant reps, based agencyTroonin a stock and cash eral manager of advertising, sales and mar-but have not decided how many of the sev- deal;Think New Ideas,New York, acquired keting. "It's a huge thing for us becauseeral hundred reps would stay. Atkins did Envision Group,a marketing -services firm this is the sales force that helped makesay that no sales offices will be closed. based in Torrance, Calif.; andSiegel & Gale, Sidewalk such a huge success last year." Cendant staffed 20 offices with teams New York, made an equity investment in Atkins said last year's ad revenue sur- devoted solely to Sidewalk. Cendant execu- Mentum,Hartford, Conn., to launch an pagsed $30million,from over 6,000tives could not be reached for comment. online financial service. PAGE 48 http://www.mediaweek.com March 22, 1999 MEDIAWEEK

Web Site Offers GIF Goodies _IQ Data A new Web site from online tech network Andover.Net is helping Web publishers and advertisers craft online goodies such as 3D text banners and animated GIFs. The service, GIFWorks.com, Affluent Big On Sports, launches today featuring a suite of free -to - user Internet -based applications. Various "e -tools" give Web designers Hold the Pro Wrestling and IT professionals the ability to edit This breakout of sports sites in two income brackets demonstrates several and optimize their creations through a re - sizing and re -coloring function, as well as things: that online "usership"is skewed toward megasites such as provide a library of graphics and fonts. Bruce Twickler, president and CEO of America Online's Sports channel and ESPN.com (in the $40K -$60K group, the Acton, Mass. -based Andover.Net, said GIFWorks illustrates the evolution from those two sites account for 46 percent of all unique vistors to top sites); and working on the local computer desktop to that, yes, pro wrestling is more popular with a less well-heeled crowd. the virtual "Webtop" workspace, in which e -workers access tools online. Thus, there is no download or installation time. The Top Sports Sites by Income, January 1999 interface of the product is similar to a Windows application. Unique visitors ranked w/HHI of Unique visitors w/HHI of GIFWorks.com and its online applica- $40K-$60K/year (in millions) $60K-$75K/year (in millions) tions will be entirely advertiser supported. Twickler said that due to the "in - 1 AOL Sports Channel 1,863 1 AOL Sports Channel 802 browser" nature of the GIFWorks e -tools, 2 ESPN 1,279 2 ESPN 723 companies that advertise on the site will 3 SportsLine USA 945 3 SportsLine USA 493 benefit from the captive attention of users 4 NFL.com 637 4 NFL.com 296 for sustained periods of time. At -launch 5 CNNSI.com advertisers include Lotus, IBM and Intel. 582 5 CNNSI.com 266 While the current suite of e -tools focus- 6 World Wrestling Federation 385 6 World Wrestling Federation 168 es on Web designers and publishers, 7 FoxSports.com 318 7 NBA.com 151 Twickler said that future e -tools will be 8 NASCAR.com 281 8 The FANSonly Network 140 geared toward a variety of markets. 8 NBA.com 281 9 NASCAR.com 130 -Kipp Cheng 10 WCW.com 198 10 FoxSports.com 101

Movers Total Unique Visitors vs. HHI S40K-S75K, January 1999

Meredith Publishing New Media, New 0 1,000 2,000 3,000 4,000 5,000 6I,000 7,000 8,000I York, appointedRichard Zeldesas its direc- I I I I I tor of new media advertising. He was AOL Sports Channel formerly national advertising director for ESPN Meredith imprint Country America magazine ... Medical Web site Medscape.com, Sportsline USA 111.111=1"Millik New York, namedGeorge D. Lundbergto the position of editor in chief. Lundberg previ- NFL.com IWO ously served as editor of the Journal of CNNSI.com 111111111111 the American Medical Association ... World Wrestling Federation 111111. Powertel, West Point, Ga., namedRodney II Total unique visitors D. Diras its CEO. Dir previously held the NBA.comlk home/work in millions title of executive vp and general manager Unique visitors ... AT&T's alb music, New York, filled two FoxSports.com 1i HHI $408-$758 positions:Paula Baston, formerly senior vp NASCAR.com of public relations at N2K, also New York, was named vp of business development WCW.com and communications, whileLaurie Jakobsen was named director of marketing commu- FANSonly.com nications. Jakobsen was director of publicity for N2K encoded music. Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, once in a given month. More than 40,000 individuals throughout the U.S. r'14t participate in the Media Metrix sample. Media Metrix New York American Marketing Association Presents Global Branding Strategies for Global and Not -so -Global Marketers April 20,1 9 9 9 8:00 a.m.-12:00 noon

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MTV Around Billboard's Top 15 Singles Compiled from a national sample of top 40 radio airplay monitored by Broadcast Data Systems, the World top 40 radio playlists, and retail and rack singles sales collected, complied, and provided by SoundScan.March 20, 1999 Week of 3/20/99 This Last Peak Wks on Week Week Pos. ChartTitle Artist 1 1 1 14 Believe Cher MTV Europe 2 3 2 13 Heartbreak Hotel WHoutcriFbat.PaithEvansgellyPrice

Artist Title 3 2 1 16 Angel Of Mine Monica 1. Roxette Wish I Could Fly 4 6 4 7 I Still Believe Mariah Carey 2. A+ Enjoy Yourself 5 4 4 16 Angel Sarah McLachlan 3. Offspring Pretty Fly 6 5 5 8 All I Have To Give Backstreet Boys 4.Emilia Big Big World 7 14 7 7 Kiss Me Sixpence None The Richer 5. Britney Spears BabyOneMcrenne 8 10 8 5 No Scrubs TLC MTV Latin America (North Feed) 9 9 9 11 Every Morning Sugar Ray 10 7 2 25 Nobody's Supposed 'lb Be Here Deborah Cox nth 11 8 1 18 ...Baby One More Time Britney Spears 1. Blondie Maria 12 11 8 26 Slide Goo Goo Dolls 2. Cardigans Erase/Rewind 13 13 10 5 You Jesse Powell 3.GaMage Special 14 12 8 16 CodMEtHaeSp3t)AIIIklbelimOi3bu N Sync 4.Cher Believe 15 15 1 21 Have You Ever? Brandy 5.Alanis Morissette Unsent ©1998 Billboard/SoundScan, Inc./Broadcast Data Systems

A 11 Title 1. Shank Saideira 2. Kid Abelha So Penso Em Voce 3. Titas E Preciso Saber everGoodbye Reach 3 million 4. Spice Girls 5. Backstreet Boys As LagAsIttlae Me Lai= people in Jersey Artist Title 1. Cardigans Erase/Rewind even if you 2.Beastie Boys BodyMwin 3. Metallica Thrn'lliePage 4. Fatboy Slim Praise You don't know what 5. Roxette WishI Could Fly exit.

New Jersey radio stations reach 2,989,100* people every week. For more information you can reach us atI -888 -NJ RADIO or visit www.njba.com.

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'Sourcing: Maximi$er Spring 1998 Survey. Survey Dates: March 27 to June 18, 1998, Monday to Sunday, 6AM to 12 Midnight. Cume Persons 12+. Arbitron Rated New JermCounties. Combined New Jersey Radio Stations That Subscribe to Arbitron. ©1998 THE ARBITRON COMPANY. I BE QUOTED rimr-rnuut.p...cta WITHOUTInc PRIOR WRITTEN PERMISSION OF ARBITRON. CLASSIFIED ADVERTISING/March, 1999 Page Cl

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OFFERS & OPPORTUNITIES EMPLOYMENT POSITIONS WANTED NOTICE THE ATTIK BROADCAST SAN FRANCISCO HAVE MAC (OR) DEDICATE YOUR Business CREATIVITY TO DESIGNER Wanted:Directorof WILL TRAVEL Development with a hunger for winning CLASSIFIED Talented, motivated and new business and five to seven years Exp. Graphic Designer/ Send Us Camera Ready Art Work.Your ad will experience in the agency world. This experienced Broadcast stand out from the others and get better position is instrumental in the Illustrator looking for steady Designertodesign part-time position. results, if you are creative and design an ad expansion and growth of The Attik--a that sells your jobs to potential employees showlogos, show BritishDesignfirm --openingitsfifth Call 212-678-2278 Call 1-800-7-ADWEEK and get the details. opens, on -air graphics office in San Francisco, specializing in and to provide art direc- print, broadcast, multimedia and film. tion for live action and We are looking for a highly personable, graphic film shoots for ambitious, and dynamic individual with Lifetime Television, the a full rolodex and a passion to grow in dynamic cable network. thiselitecreative environment.Ideal EMPLOYMENT candidates willhave worked in new The qualified candidate business andstrategicplanningor must be proficient in accountplanning. The Attik'sclient Photoshop, Illustrator portfolio includes Nike, Columbia UNITED STATES TENNIS ASSOCIATION and, most importantly, Tristar, Sony, IBM and Virgin Atlantic. This is a massive opportunity. Please The US Tennis Association, the White Plains - based national governing body for AfterEffects. Working knowledge of Quantel fax resume to: tennis and home of the U.S. Open, seeks a Graphic Designer for its marketing Hal and Paintbox a Elizabeth Roeder (415) 989-6419 division. Will be responsible for designing collateral materials, presentations and plus as is ability to pro- sales and marketing pieces; logos and print advertisements, book covers and duce work from story - THE ATTIK board through post pro- USTA publications as well as licensed merchandise. Will also create and maintain duction in both 2D and NEW YORK a photo library and oversee daily operations of Macintosh equipment and 3D. At least 3 years Wanted:Associate Director of experience and the BusinessDevelopment.Thisperson peripherals. ability to handle several must possess the qualities as above, Qualified candidate will have 5-7 yrs. exp. as a graphic artist (ad agency or design projects simultaneously plus four to six years experience. Fax required. Please send resume to: studio preferred); proficiency in QuarkXPress, PhotoShop, Adobe Illustrator, resume/cover letter to: Bradley Kay PowerPoint and Macintosh platforms; must have knowledge of pre -press and Director of Business Development (212) 334-6279 production. Please send resume (WITH SALARY REQUIREMENTS) to Lifetime - USTA Television for Women Human Resources/JF 70 West Red Oak Lane, White Plains, NY 10604 LIFETIME TELEVISION Human Resources Department WANTED Fax: (914) 696-7173 Broadcast Designer 259 Resumes without salary requirements will not be considered. 309 West 49th SI, New York, NY 10019 EOE M/F No phone calls please. MACosaurus (the two -headed kind!) ADVERTISING You typically have a minimum of MARKETING/SALES PRINT AD 5 years ad agency exp. Top notch SALES ASSISTANT DEVELOPMENT Photoshop skills and basic working includemulti -market COORDINATOR Duties TRAINEE knowledge of all digital production newspaper planning as well as Issue and track insertion orders processes (print, web, film, large NEW YORK BASED Entry Level interaction with advertising agen- andcontracts;issuetraffic format graphics). Appreciation for position - Interestedinsales? cies and publications. Individual typography & good sense of design. Quick,multi -talented and eager instructionsandmechanical should be detail -oriented, have Quark XPress and Illustrator -ready. strong follow-up skills and the candidate sought. Prospect and specifications; monitorclosing qualify current account list; assist You can back up a networked abilitytohandlemultiple dates; address billing discrepan- indirectmailprograms;help system while scanning a 4x5 in projects. Agency or media back- cies;researchratesand implement sales promotions and hi-res. You thrive in smaller ponds ground is necessary. create sales collateral. 0-1 years publication information. and are highly allergic to red tape Knowledge of Windows 95 and related experience and customer Minimum one year magazine or Lotus a must. service skills needed. and stuffy corporate environments. agencyexperience.College Competitivesalary/benefits, Positionrequiresexcellent Always willing to learn, you can get Excellentskill great work environment. communication and people skills, degree preferred. along with just about anyone. Please fax resume to: computer literacy, BS/BA. with Windows, Word, and Excel 212-286-9004 Please fax letter, resume and required. If you have one head for hardware salary requirements to Fax resume and salary history to: and another for design, simply fax 212.768.7841 your resume to 973-402-6783, or e-mail to Sr. VP/Print Rcuch }ourad communityin attention: Tony M. ADWEEK CLASSIFIED [email protected] 212-751-3593

RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $170.00, 112 inch increments: $85.00 week. The identity of box number advertisers cannot be revealed.If ADWEEKmust typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $25.00. Deadline for all ads In ADWEEK EAST Is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is corn- for ADWEEK box number: $35.00 per insertion. Replies mailed daily to advertisers. Read- misslonable when ad agencies place ads for clients. No proofs can be shown. Charge ers responding to any ads with box numbers are advised not to send samples unless theyyour ad to American Express, Mastercard or Visa, ADWEEK CLASSIFIED, 1515 Broad- are duplicates or need not be retumed. We are not responsible for recovery of samples. way, 12th fl. New York, NY 10036. 1-800-723-9335 Fax: 212-536-5315. CLASSIFIED ADVERTISING/March 22, 1999 Page C7

HELP WANTED

DESIGNER

Responsible for the concepting, EXCITING OPPORTUNITIES IN design and production of marketing materials.You should have 3-5 years' MARKETING CALL111111TIONS of related experience, proficiency in Quark and Adobe Illustrator, and a basic knowledge of Photoshop. Able Omnipoint Communications Services, LLC, a subsidiary of Omnipoint Corporation (traded on Nasdaq: OMPT), is revolutionizing the wireless communications industry. As a leader in the PCS wireless industry, we're offering exceptional to execute all phases of a project opportunities with tremendous growth in the following areas: from concept to print. With the aid ADVERTISING PROGRAM MANAGER of 2 Junior Designers, you will be Use your expertise in advertising and media as you work closely with internal corporate and regional marketing groups managingmultipleprojectsand and external advertising agency to manage the development and execution of hard hitting, multi -million dollar, retail advertising programs for multiple regions. This is the ideal opportunity for a senior account executive, with 3-4 years coordinating with vendors, AEs, and strategic account management experience, looking for a change to the client side without sacrificing creativity. You must be capable of multi -tasking, have a good understanding of media and production, a solid foundation in marketing the production department Must principles and an interest in telecom, wireless and high tech products & services. be personable, willing to work as a JOB CODE: ADVM E-MAIL: [email protected] team member and able to interact DIRECT/INTERACTIVE MARKETING PROGRAM MANAGER effectively with clients. In this exciting role, your primary focus will be to manage interactive marketing programs including Omnipoint's web site where you will oversee and assist in the desin and maintenance of e -commerce, banner advertising, web content and Please send or fax your resume, along supervise the web design agency.Secondly,you will provide direct marketing (DM) expertise focusing on list with salary history and requirements procurement/management;plan & executeregionalconsumer/business DM campaignsincludingmail, inbound/outbound telemarketing, etc. We are looking for a multifaceted, results -oriented, self-starter with proven to: Karen Strasser, project management skills. 3-4 years experience as AE in a direct marketing. agency required. Related Creative Resource Coordinator, experience highly desired. JOB CODE: DM/IM E-MAIL: [email protected] Hill, Holliday, Connors, Cosmopulous, Inc., Advertising, John Hancock Tower, 200 Clarendon Street, Boston, MA 02116 Manage all aspects of marketing communications including brochures, packaging and point -of -purchase materials. You Fax: 617-859-4279 will provide creative direction as well as select and supervise outside designers, copywriters and printers. Must be a self- starter with 4+ years marketing communications experience, have an understanding of QuarkXpress and Photoshop and An Equal Opportunity Employer thorough knowledge of taking design files through print production. Ability to communicate creative objectives through printspecifications as well as manage multiple projects while meeting deadlines in a fast -paced environment required. JOB CODE: MKTPS E-MAIL: [email protected] HILL HOLLIDAY IN-HOUSE DESIGN SPECIALIST Develop design concepts and layout for promotional and collateral materials including newsletters, brochures, and much more. Advertising Sales Executive needed As the key contact for all design projects, you will ensure that all logos, trademarks and overall brand image meet corporate to sell advertising space on behalf of guidelines. Proficiency in Mac Quari0(press, Adobe Illustrator and Photoshop required. The ability to juggle multiple projects an Indian ethnic newspaper and TV and meet deadlines in a fast -paced environment essential. Knowledge of print production including electronic prepress and copy station by direct solicitation/commu- trafficking for collateral materials a plus. JOB CODE: MKTD E-MAIL: [email protected] nication to Indian businesses, includ- Omnipoint offers career advancement, competitive salaries and ing Indian computer businesses, tak- generous benefits including stock options. 401(k) and PCS service ing account of multicultural issues and discounts. Submit resume, preferably by e-mail, including salary demographic indicators in such pro- Mkt/ADW,requirements and job code16 Wingto:Omnipoint, Drive, HR Dept.- Cedarpins,'OMNIPOINT Knolls, NJ 07927. motional efforts. Must have Associate Fax: 973-290-2902. For additional information, check 1000/0 Digital. 00/. Hassle: degree or equiv and 2 yrs sales experi- out our web site: www.omnipoint.com EOE We screen ence. Respond to: Executive Editor, candidates for a drug -free work environment. News IndiaTimes, 244 Fifth Ave, 4th FIr, New York, NY 10001.

RECEPTIONIST, NEW YORK Account Supervisor E!Entertainment Television has an exciting entry-level opportunity available inits New York Ad Sales office. This individual will handle all incoming calls and provide clerical support for the New York office. The successful candidate Send UsThe Six Best Ads will have a minimum of 1 year prior office experience. Must possess excellent phone manners in dealing with clients, You Ever Sold. customers and internal employees and provide efficient customer service. Must have knowledge of switchboard We're a strategically supercharged creative agency: equipment and be able to handle heavy phone volume. Knowledge of Microsoft Word/Excel preferred. see May/June,I993 CA for our profile. You will need 3-6 Excellent benefits package and 401(k) Savings Plan. years with an agency (or client) known for great creative Please send resume with salary history to: on biz -to -biz or consumer business. An MBA would help because the strategic piece is serious here. Please don't El Entertainment Television Attn: Human Resources Adwk-Rec. apply if you can't write a sound brand plan. Don't even 5670 Wilshire Blvd. think about it if you can't sell great work. If you can, this Los Angeles, CA 90036 could be the best career decision you'll make. And don't ENTERTAINMENT e -mall: hrgeentertainment.com forget to send the ads. TELEVISION. (Please send all documents in MS Word) NO PHONE CALLS PLEASE Send resume and ads to: Howard, Merrell & Partners, Equal Opportunity Employer Box BW, 8521 Six Forks Road, Raleigh, NC 27615.

Classified Advertising Call M. Morris at 1-800-7-ADWEEK Page C8 CLASSIFIED ADVERTISING/March 22, 1999

HELP WANTED

Publishing

Gruner and Jahr, USA, publisher of some of the country's leading This is adidas. Is this you? women's consumer magazines and a Bertelsmann subsidiary P has two openings in its Corporate Sales & Marketing Dept. We are Global Marketing Services -Creative. Our design team is responsible for building the adidas brand globally through Sales Development Manager point -of -sale, posters, in-store videos, product brochures, The manager will have day-to-day responsibility for developing big ideas by interactive media, etc. drawing on G+J's full range of assets, including those created by third -party marketing alliances and various Bertelsmann divisions. Only candidates Who we're looking for: with 3+ years consumer magazine experience will be considered. GRAPHIC DESIGNERS Corporate Accounts Sales Manager The manager will develop and maintain relationships with clients and agen- 3+ years experience in consumer -level communications with a strong emphasis in POS, 3D and event design cies, participate in the negotiation of corporate deals and will interface with internal sales people to gather and disseminate data. Only candidates w/strong quantitative skills and 3+ years consumer magazine and sales SENIOR GRAPHIC DESIGNER experience will be considered.

with 5+ years experience leading teams through the creative process For immediate consideration, please send/fax your resume, including salary history and position of interest, to: G+J USA Publishing, COPYWRITER HR Dept MS -MM, 375 English language, with at least 1 year experience in Lexington Ave, New York, consumer -level communications USA Publishing NY 10017. Fax: (212) A GRUNER . JAHR COMPANY 499-2216. EOE M/F.

All candidates should have:

Strong creative and conceptual skills with a portfolio to match

Advanced English language skills, preferably with German or other European second language MARKETING

Excellent personal communications and presentation skills DIRECTOR Searching Searching And a love for sport is a plus CFO Publishing, a division of The for the right for the Economist Group, isseeking an candidate? right job? experienced Marketing Director to Send CV and samples to: lead strategic growth in advertising. adidas-Salomon AG Responsibilities include developing Human Resources a marketingplan,fullmarketing Attn: Elvira Zeitler support for a national sales staff P.O. Box 1120 AL.* includingpresentationandsales D-91072 Herzogenaurach promotion materials, and conduct- Germany amaad ing a direct -marketingtrade ssociates campaign. se onsultants The idealcandidatewillhave a minimumof5yearspublishing/ marketingexperience in the AD SALES business -to -businessenviornment, specialists in the Large national trade association possess a minimum BA/BS and be advertising industry a highlymotivatedself-starter. seeks independent sales rep to Competitive salary, plus bonus and grow its award -winningmaga- an excellent benefits package are zine's East Coast territory.Rep offered. 312-467-4600 must be polished, dynamic and Please fax/e-mail resume to: fax: 312-467-4664 committedtogeneratingnew Alex Clemente email: PATSKLAROworldnetattmet business while providing TLC to 212-459-3007 our valuedadvertisers.Healthy or marketplace,greatbook.Fax/ [email protected] email resume and cover letter ACCOUNT to M.P. Wall at 703.683.7556, or EXECUTIVE [email protected] calls, please. Solid Media Planner Women's Wear Daily, and Daily News Recordare seekingadvertising Wanted AccountExecutivesto sell The Bravo Group, leading Hispanic advertising space and increase their Advertising Agency in the USA, has existing portfolios for their respective SALES an openingforanexperienced fashion magazines. Candidate must media plannerintheir expanding have a mass market beauty industry EXCELLENT San Francisco office. Two year -plus and sales/marketingbackground COMPENSATION experience is desirable. Strong plan- and/or agency experience for VVWD. NY specialty printer of collateral pop ning skills and a sharp mind are a Art Director needed, call (612) 371-5538. DNR requires young men's apparel materials, on productcoupons, must. Broadcast buying knowledge and retail expertise. sweepstakes and games. Looking and experience in the U.S. Hispanic Please fax forrepresentation (commission marketplace a plus. This is a very ex- resume and salary requirement to citing position on some very good Box: JN CAREER manufacturer's reporfull-time salesperson) in NY/Metroarea. accounts. Fairchild Publications SURFING? Great opportunity for person with Fax or mall resume to: (212) 630-4295 contactsat salespromotion Betty Lieboff www.rga-joblink.com agenciesorpackagegoods companies. The Bravo Group - SF Fairchild Call 718-899-6000, x 204 88 Kearny Street, 20th Floor Roz Goldfarb Associates Email: [email protected] San Francisco, CA 94108 Publications (212) 475-0099 All calls held in strictest confidence Fax: (415) 477-4510 EOE

* * * USE ADWEEK MAGAZINE TO GET NATIONAL EXPOSURE * * * CLASSIFIED ADVERTISING/March 22, 1999 Page C9

HELP WANTED

ASSISTANT PRODUCT MANAGER Make a name Bone Regeneration Products for yourself.

Block Drug Company, Inc. is recognized globally as a producer of some of the world's best known dental products. The Block Drug Oral Health Care Division While impacting the lives of millions. Whitehall -Robins Healthcare, a markets a wide range of pharmaceutical, professional and leader in the research & development, manufacturing and marketing consumer/dental products utilizing the largest dental sales force of a broad range of consumer health care products, is one of the of its kind. We have a challenging opportunity in our Jersey largest over-the-counter health care companies in the US. And City, NJ headquarters. we need innovators who develop ideas that count. So while our The successful candidate will provide marketing business grows into the future - so will your career. By creating supportinthefast-growingareaofbone best-selling products, including names such as Advita, Robitussin® regeneration technology as part of the PerioGlas° and Atrisorb brand team.Your responsibilities and Centrum®, you'll help to fight a fever, stop a cough and add to will include strategic and tactical planning, budget someone's energy supply. How's that for being well-known? and cost control, and coordination of promotional activities.You will also develop and implement communication plans and fieldforcecollateral, Product Manager review market trends, and prepare strategic forecasts. Take this opportunity to utilize your marketing experience as you A high degree of organization is required, as well as the lead the development of plans and programs to establish and flexibility to manage successfully in a fast -paced, rapidly maintain long-range markets for our products. We'll rely on you to changing environment. A Bachelor's degreeisrequired (Scientific Field preferred) along with 1+ years of product management experience. maintain and improve product performance in the consumer market, An MBA is desirable. while utilizing agencies to create and improve ad copy, as well as media, promotion and market plans. Other duties include: preparing We offer an attractive compensation and benefits package including a 401K savings market research programs for product development; packaging cost plan. For consideration, please send your resume which MUST include salary requirements to: Human Resources Department, Job Code: APM-BONE, Block Drug and design improvements; and development of sales plans. Company, Inc., 257 Cornelison Avenue, Jersey City, NJ 07302. Fax: 201-434-5071. e-mail(ASCII or Word format only please): [email protected] EOE. The qualified candidate possesses a general knowledge of the We appreciate your interest in our Company and will contact applicants who meet OTC industry, including industry trends and practices, along with our requirements. a BS/MBA and a minimum of 3 years' marketing experience. Excellent written and oral communication skills are essential. b Feel better about the work that you do. We offer a competitive compensation and benefits package. For consideration, please BLOCK DRUG COMPANY, INC. submit your resume and salary A WORLD OF SUCCESS requirements to. Whitehall -Robins, Human Resources -KB, Five Giralda Visit us at: www.blockdrug.com Farms, Madison, NJ 07940; Fax: (973) 660-7508. We are an Equal Opportunity Employer M/F/DN. Only those whose background is of WHITEHALL Senior Designer immediate interest will be contacted. ROBINS Are you an inspired, self motivated designer driven to accomplish creative excellence? Our established team of design professionals is seeking a Senior Designer to join our expanding staff. The ideal PRIME*MEDIA candidate must possess a minimum Growing Hartford agency needs creative staff & of 6 years of experience creating DESKEY ART DIRECTOR needs it now. Prime downtown Hartford Location. exceptional packaging and print (Watch the Patriots from your window.) Great Need someone that can work, a working knowledge of Integrated Branding Benefits. Free Parking. shift gears from high COPYWRITER creating on the Macintosh, excellent Human Resource Manager Need good conceptual communication skills and a team concept to need -it -now 120 East 8th Street thinker with great MAC DESIGNER attitude. Forward your resume and retail in the twinkling of Cincinnati, OH 45202-2190 6 copies of your best stuff to: an eye. Agency & retail broadcast & presentationIf you enjoy laying out a experience a definite skills & who con hit the page & organization is

plus. Quark & Photoshopdeck running. Amazing your forte' this is for you.PROOFREADER/ SENIOR SALES a total necessity. A little opportunity for right Casual environment. PRODUCTION broadcast wouldn't hurt person. The potential Flexible hours. Job ASSISTANT EXECUTIVE OPPORTUNITY either. glory factor is off the security like you won't This is one where you Leading trade magazine company has a top NY based sales position open for a scale. believe. pay your dues. Must be dynamic, energetic self-starter. 4 years +selling experience; an understanding detail oriented with radio, new media). Creative Please send cover letter, resume Creative Director/Prime Media of consumer media desired (i.e. magazines, tv, excellent spelling & thinker, great presenter, hard worker and proven go-getter all required. Some & at least three samples to: One State Street, Suite 1580 grammatical skills. Basic travel required. Good compensation & benefits package for right person. Hartford, CT 06103 Fax resume & sal. history to: fax: 860.293.1414 Mac ability a plus. Sonjaat (212) 536-5353

* * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES ** * Page C10 CLASSIFIED ADVERTISING/March 22, 1999

HELP WANTED ADVERTISING SPACE SALES ADWEEK DIRECTORIEShas an excitingentry-level insidesales WWW.SAVVYCDWANTED@PAMET opportunity for you toselladvertisinginour directories serving the advertising, marketing, traditional media, and new media industries. You must love to cold -call, be able to bring in lots of new business, deliver great customer service, and have the intelligence and imagination to work e -commerce. e -marketing. e -branding. e -gad, times have changed. on ad programs for some of the largest and most innovative companies in It's not enough you have a great book and stellar resume. To succeed as the business. Thisisa telephone salesposition,but"boiler -room" Creative Director these days, you have to speak and think interactive fluently. telephone reps need not apply; you must be comfortable with the smart, customer -focussed, consultative sales approach. Here's a chance to make That is, if you want to succeed at Pamet. your mark with someterrificprovenproducts.Competitivesalary, We're doing something a little different here. We're integrating traditional excellent commission package and benefits. media with interactive media and data mining, providing clients with Fax resume, cover letter, and salary history to: branded creative campaigns that span print, broadcast, direct and interactive. And it's working. So well, in fact, that our old CD just got Harold Itzkowitz212-536-5315 Resumes without cover letters will not be considered. bumped up into a bigger role. EOE Think you're right for the job? You'd better be prepared to: Drive creative excellence for both emerging companies and Fortune 500 companies Grow and manage a creative department that's second -to -none SALES PLANNERS Provide organization -wide creative vision A&E Television Networksisseeking Sales Planners toassist the Present Pamet with competence and conviction Advertising Sales Department in New York. Candidates must be self- The right candidate will take ownership of more than the creative product. starters with strong organizational and interpersonal skills who can prioritize and handle a multitude of tasks. Computer proficiency, with a The perfect candidate could own a piece of the company. This is truly a minimum of 2 years planning or advertising sales research experience unique opportunity. required.Collegedegreepreferred.Send resumeswith SALARY If you're a strategic creative thinker and have a strong grasp of branding REQUIREMENTS to: across all media, e-mail us A&E Television Networks immediately at [email protected]. PAMET Attn: Human Resources/SLPL 235 East 45th Street The Marketing BOSTONINYC I WASHINGTON DCISAN FRANCISCOIDENVER I LONDON Solutions Company` New York, NY 10017 FAX: (212) 907-9402 Pamet is an equal opportunity employer. NETWORKSAgAll TELAVISION EMAIL: [email protected] NO PHONE CALLS PLEASE EOE MIFID/V 24/7 Media Europe, one of Europe's largest interactive media sales organizations has the following two positions available: SPONSORSHIP SALES REPRESENTATIVE ADMINISTRATIVE ASSISTANT A NEW RECIPE FOR YOUR SUCCESS Support our regional office located in New York City. Candidate must have If you've invested the time to become a successful sales professional, but desire the superior computer skills, including Excel, Word and PowerPoint. Interactive excitement & growth that come with working for a leading cable network, consider agency experience preferred. Spanish a plus. an event sponsorship career with Food Network. We have an immediate opening in our Chef Events Division for an aggressive self-starter. You will be responsible for INTERACTIVE MEDIA solicitation of sponsors for our National Celebrity Chefs' Tour. You need to possess a proven track record of success in sales. Event sponsorship experience is preferred. REGIONAL SALES REPRESENTATIVE We offer an attractive compensation package including salary, commission & com- Seeking an ambitious, success driven Regional Sales Representative based in prehensive benefits. For immediate consideration, fax New York City. Candidate must be fluentin Spanish and Chinese with a resume and salary history to Human Resources thorough knowledge of the internet media market. Interactive sales experience Fax: 212-398-0850 required. Excellent communication, negotiation and closing skills. Email: [email protected] Please email resumes, including salary requirements to: Visit us at www.foodtv.com EOE [email protected] Indicate the appropriate job title in the subject line. THREE AUDIENCES MEDIA MAVEN Looking for a new Job? Enthusiastic,self -motivated media How about getting some job training? FOR THE PRICE professional wanted. Ifyou can strike great deals, make big plans www.themediaschool.net and buildsolidrelationships, we OF ONE Training for anyone in the havea match.Strongwritten/ For one low price, your Classified ad appears in three different verbal/organizationalskills re- advertising business. magazines: ADWEEK Classified,BRANDWEEKClassified and quired. 2-4 years experience. Send resume/salaryrequirementsto The Media School MEDIAWEEK Classified. P.O. Box4169, McLean, VA POBox 110, Ardmore, PA 19 003 THREE FOR ONE . . . , not a bad idea. 22103. 610-649-0704fax610-642-3615 Call M. Morris at 1-800-7-ADWEEK or just Fax it to: (212) 536-5315 Use ADWEEK MAGAZINES to get National Exposure CLASSIFIED ADVERTISING/March 22, 1999 Page Cli

HELP WANTED

ASSISTANT PRODUCT WE'RE LOOKING FOR PEOPLE WHO WILL CHALLENGE, PROVOKE, Licensing, AcquisitionsMANAGER EXCITE AND OCCASIONALLY & Special Assignments Block Drug Company, Inc.is recognized globally asa producer of some of the Professional world's best known dental products.The SCARE THE HELL* OUT OF US. Block Drug Oral Health Care Division Dental Products markets a wide range of pharmaceutical, professional and consumer/dental products Grey Direct is looking for seasoned direct utilizing the largest dental sales force ofitskind. We have a challenging opportunity in our Jersey City, NJ headquarters. marketers with an attitude. A winning one.

ThispositionwillfocusonLicensing and Acquisitionsopportunities. Responsibilities will involve gathering information about new products, analyzing Our New York office (one of 32 in 29 countries) the financial information/impact, developing/utilizing computer models to predict sales potential, and then presenting findings to top management. You will also has room for energetic professionals who want to assist in managing our dental school programs and in developing/maintaining work in an environment that welcomes new ideas, relationships with influential dentists nationwide.The relationships you will create at dental schools and with influential dentists will often lead you to encourages risk -taking and rewards performance. interesting new products or technologies which we may want to acquire.This To serve our ever-growing list of blue chip clients positionisideal for a dentist, dental assistant or marketing professional with several years experience with a dental products company. A Bachelor's degree, we need to add to our team in the following areas: strong PC skills and good numerical ability are needed. Account Services - All levels - from We offer an attractive compensation and benefits package including a 401 K savings plan.For consideration, please send your resume which MUST include Account Coordinator to Senior Management salary requirements to: Human Resources Department, Job Code: APM-DENT, Block Drug Company, Inc., 257 Cornelison Avenue, Jersey City, NJ 07302. Fax: Creative - Senior Art and Copy 201-434-5071. e-mail (ASCII or Word format only please): Production - Assistant Production Managers [email protected] EOE. We appreciate your interestin our Company and will contact applicants who meet our requirements. and Production Managers Traffic - Traffic Coordinator,Traffic Director Interactive - Positions open in all b departments including Creative,Technical, BLOCK DRUG COMPANY, INC. Production and Account Services Media - No open positions at this time, A WORLD OF SUCCESS but resumes are welcome Visit us at: www.blockdrug.com If you are interested in joining a company that is a proud family member of the largest agency in 3-D IMAGING ARTISTS New York and consistently proves its commitment We are currently looking for 3D Imaging Artists for immediate hire in our Princeton facility. -his junior -level position is an unbeatable opportunity for a smart, energetic and flexible indi- to promoting from within, please send your resume vidual to work with cutting -edge 3D tools in a stimulating environment. Requirements include experience with digital photography, as well as a high level of profi- and cover letter, including salary history, to ciency with Adobe, Photoshop, and 3D programs like 3D Studio MAX, Nichimen, Maya or Sof- HUMAN RESOURCES. timage. Exposure to CAD programs like FormZ, AutoCad as well as art school background and any previous experience with animation, modeling and content creation within the digital Please reference #AW0399. media community is a definite plus. Send your resume and URLs to: [email protected] fax: 212.418.3925 e-mail: [email protected] mail: 875 Third Ave 5th Floor New York NY 10022. 41 MetaCreations NO PHONE CALLS PLEASE. Grey Direct is an equal opportunity employer. *The writer of this ad chose a different four-letter word but it scared the ... urn ... hell out of our president GREAT OPPORTUNITY Publisher and General Manager at NY -based magazine company are searching MULTI DISCIPLINED foran efficient,detail -oriented,highlyorganizedindividualtoprovide administrative support and much more. You should be highly motivated, have a ACCOUNT MANAGER NEEDED professional demeanor and possess proficiency in Act!, MS Word, and Excel. New York based entertainment marketing and promotions company Great interpersonal and phone skills along with ability to juggle many tasks a looking for an experienced team player that is interested in formulating must. This position reports to 2 people --we ask a lot but you get a lot -great ideas, pitching new business, writing proposals, and selling opportunities. company, great package, fun place to work. Fax cover letter with resume and salary history to: Prefer a minimum of 3 years industry experience in both media and (212) 536-5353 attn: Rachel promotions. Entertainment and retail/packaged goods industry contacts a plus. We're an equal opportunity employer. Please fax resume to Classified Advertising Call M. Morris at 1-800-7-ADWEEK (212) 418-3804 Attn: Human Resources Page C12 CLASSIFIED ADVERTISING/March 22, 1999

HELP WANTED

At Panasonic, a Matsushita Corporation, our success depends 'File TimberlandCompany, a premierdesignerand MARKETING on every single employee's manufacturer of outdoor footwear and apparel. has the MANAGER contributions. Because the more following opportunities available: MasterNY -based we grow as individuals, the more marine publicationhasopeningfora we grow as a company. Right now, SENIOR BRAND MANAGER MarketingManager. Position we have the following immediate Apparel includes development ofspecial opening in our Secaucus, NJ adsections,producing comps, headquarters: SENIOR BRAND MANAGER coordinatingtradeshows, COPYWRITER Footwear promotional items, and cross - Job Code: C/RR promotions. Candidateshould ASSOCIATE BRAND MANAGER have experienceinQuarkXPress Apply your communication skills to or PageMaker, ability to manage writingcopy forliterature and Pleaseemail yittir resume as a text documentI, multipleprojectsandwork promotionalmaterials.You'llhave [email protected],fax a se: able resumeto: independently. the opportunity toobtain product n03-773-1553. or mail to: The Timberland Compam, II an information by working with product Please send resume and Resource. Department, De in. A11-3/22, 21111 Ihmiain Drive, managers, factories and engineers, salary requirements to: acquire bids from outside vendors, Strat ham, \ II 038745. ADWEEK Classified, Box 4105 and makerecommendations on fu learn 'none t.tholit Timberland. 1515 Broadway, 12th Fl. printing anddisplays. Additional visit tis nii-line at: New York, NY 10036 dutiesincludeobtainingproduct o 1$ o.iimberland.com samples for photography, schedul- Email: [email protected] ing production, and providing week- Tiodusrhind is an equal 111)1).1.1(1[10 oninlincr. Subject: 03-0-0028 ly project updates. Other roles are obtainingcopy/layoutapprovals EEO MIF from managers andthe legal lamlberlandrail' tile division, assisting in the production of presentations, andattending photo sessions and press proofings. READY TO A college degree in Communication or English is required, along with at BUILD A BRAND? least 1-3 years writing experience. Our company, one of New York's Knowledge ofprint productionis Sr. Art Director Account Planner leading supplemental staffingfirm highlydesirable. Excellentword needs an individual to market our processing skills are a must. newest service offering: communications, design and marketing pro- In addition to an environment that's fessionals.You'llcontactAd/P.R. as innovative as our products, we agencies,pkge good companies offer competitive salaries and supe- and convince them to handle their rior benefits. Please forward your re- overflow by bringing inour pro- Left brain. Right brain. fessionals. sume (with Job Code: CIRR) and Creativeatmosphere,competitive salary requirement to: salary, unlimited commissions and Panasonic benefits. NE Region Central Recruiting Fax resume and cover letter on why One Panasonic Way you're right for this spot Panazip 3A-5 and salary requirement to: Whether you think artistically or statistically, (or ideally, both) we have a place for Secaucus, NJ 07094 212-867-1759 you. We're looking to fill 2 positions - Account Planner & Senior Art Director. You'll Attn: Hiring Director Fax: (201) 392-6007 both be working with key decision -makers to help them reach the next level of retail E-mail: [email protected] advertising. Knowledge of internal agency functions and experience required. PANASONIC Senior Art Director You must have at least 5 years agency experience. Retail background helpful. FOE, m/f/d/v. ARTIST Conceptual book and reel a must. Pre -employment drug testing required. Aeruunt Planner REP You must be able to develop and implement branding strategies using quantitative and qualitative research skills. You must also send in a one -page, one-sided essay with Needed immediately for growing your ideas/thoughts on the future of retail advertising. NYC office of leading agency rep- CREATIVE resenting commercial illustrators. Sr. Art Director applicants should mail, fax or e-mail resume to Should have ad agency/commercial Steve Culton, [email protected] or fax:(860)347-5315. production industry experience; DIRECTOR Account Planner applicants should mail, fax or e-mail resume and essay to Susan Daniels, [email protected] or fax:(860)347-5315. strong people, communication & Looking for a seasoned pro for organizational skills. NYC agency with the know how No phone calls please. & self -motivationto takeproj- ects from start to finish.Solid A386 Main Street, P.O. Box 1540, Fax resume: 212-980-0851 or print ad & collateral exp., MAC, Middletown, CT 06457-1540 www.kgaadv.com email: [email protected] Photoshop, Quark,Illustratora (No phone calls please!) MUST. If you have what it takes, call Mary Ellen at: 212-324-9700 Fax: 212-791-7445 The Horizon Group Catch a Creative Genius with ADWEEK CLASSIFIED

USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE CLASSIFIED ADVERTISING/March 22, 1999 Page C13

HELP WANTED CIRCULATION MARKETING OPPORTUNITIES To those The New York Times, with the largest circulation of any seven-day newspaper in the country, wants to build on this solid base and increase its readership. The circulation marketing department is tackling this challenge by strengthening our who understand brand identity and strategically growing our readership. We are intensifying our marketing focus, and seek highly motivated individuals the power of withstrongconsumermarketing,segmentation marketingandbrand management expertise to join our team. interactive media. Market Development Director (deliver high -impact marketing strategies and plans) Ethnic Marketing Manager (helping us expand the diversity of our readership base) NY Metropolitan Marketing Manager (helping us expand in our home market) Corporate Marketing Manager (helping us expand in the corporate market) " Hi there." Qualified candidates will have experience in the following: Marketplace assessment Marketplace plan development Ongoing management and coordination of marketing projects that support lead acquisitionstrategies, anti -attrition strategies,loyaltystrategies,promotion AMERICA strategies, and sales strategies Analysis of efficacy of marketing activities as reflected in segment performance and profitability Prospect lead analysis, with skills in making strategic recommendations for resource You thought you'd never get this opportunity-a chance to combine groundbreak- allocation ing interactive technology and compelling content, name recognition and a medium Profitability analysis (with emphasis on lifetime value) with limitless possibilities. Your search has just ended. Because if you truly under- P b L responsibility stand the power of interactive media, then you understand that no place but AOL can offer you the challenge you're looking for. Here, you'll be working with a prod- To qualify for any of these positions, the candidate must have at least five years of uct that didn't just put online on the map, we blazed the trail that everyone else is generalmarketing,directmarketing andstrategicplanningexperiencewith following. So, right off the bat, you're promoting a product that accounts for more than 55% of at-home Web or online time and prime time usage that's even higher demonstrable results. Strong relationship and negotiation skillsin working with than CNN Headline News. AOL-it's what you've been searching for. vendors and partners are critical. Product or brand management experience is de- SALES PLANNER sirable. Ability to communicate and work cooperatively within a team environment is critical. A bachelor's degree is required, and an MBA is preferred. How do you plan for a future that includes career success and satisfaction? You become a Sales Planner for AOL. Use all of your related experience to develop tar- The New York Times offers an excellent compensation and benefits package, includ- geted media plans for AOL advertising prospects and clients, and work with A012s ing 401-K, eligibility for participation in stock options and variable pay programs sales force to maximize campaign results. You will be responsible for maintaining current information on inventory availability, pricing and the launch of new products To apply, please indicate position for which you are applying, and mail resume along across the family of AOL brands. You must stay current on market demands, rates with current compensation and salary requirements to: and competitive environments and maintain a high level of internal and external client service orientation. A Bachelor's degree and 2 or more years of experience are required, along with agency or network sales planning experience. Must have knowledge of online advertising and media research tools. Excellent analytical and Zhc New 3ork amo computing skills are essential. We offer an outstanding compensation package including an attractive salary, stock options, Kay Hill, Recruitment Manager and excellent benefits. Please insert position code 0 IMMO I 0 on all correspondence. 229 West 43rd Street, New York, NY 10036 Send resume via one of the following: Email: [email protected] (ASCII text only); Fax: (703) 265.5769 (fine mode); Mail: AOL, Human Resources, 22000 AOL Way, Attention: Human Resources Dulles, VA 20166. EOE. FAX: (212) 556-4011 We regret that we are unable to respond to each applicant. AOL. UNLIKE ANYTHING. ANYWHER Only those selected for interviews will be contacted. vvww.acol.comicareers Equal Opportunity Employer M/F/DN

Are you good enough to work in Connecticut? ADVERTISING SALES We're an award -winning CT shop looking for people who are as obsessive about doing great work as we are. Freelance Writers and Art Directors (preferably a team) Mieffiry Senior Media Planner (creative thinker with 5-7 years of experience) Account Executive (someone who can take the reins on a variety (Immediate Opening) of consumer and B to B accounts) The leading entertainment trade publisher is seeking a dynamic, experienced indi- Please send resume/samples to The Hughes Agency. 154 East Ave, Norwalk. CT, 06851 vidual tosell advertising space. Entertainment focused category includes live theatre, music labels, major performance venues and education. Wellestablished salesterritoryhastremendousgrowthpotential. Ideal candidate should have a keen knowledge and excellent track record with the Legit community in NY. Territory covers Eastern Canada, Midwest, East and some SouthernStates.Ad salesexperiencepreferred. Highenergy, For Classified Advertising Rates organizational and networking skills a must. Please send resume w/salary requirements to Call M. Morris at 212-536-6493 Cahners Business Information, HR Dept - VAR 245 West 17th Street, NY, NY 10111 or 1-800-7-ADWEEK or fax to 212-463-6455

REACH YOUR COMMUNITY WITH ADWEEK CLASSIFIED Page C14 CLASSIFIED ADVERTISING/March 22, 1999

HELP WANTED

NEW -SUBSCRIBER DEVELOPMENT DIRECTOR The New York Times seeks a real go-getter to lead a team of marketing Gifted Media people wanted. professionalsinitsNew Subscriber Developmentarea.The successful Educated Media people also accepted. candidate will have overall responsibility for leading these professionals in managing the portfolio of home delivery acquisition channels, including the following: We're EURO RSCG/DSW Partners. We're a rapidly growing Direct mail $300+ million agency in San Francisco and Salt Lake City. And Direct response television we're in need of talented and/or smart Media people like yourself. Telemarketing Internet marketing In -paper marketing Associate Media Director The successfulcandidatewillalsoberesponsiblefortargetaudience Someone with a strong background in print and broadcast. Must identification, circulation acquisition and anti -attrition, marketing policy, creative have excellent leadership and client communication skills. 5+ years strategy and implementation. agency experience.

Must have at least seven years of combined direct marketing, telemarketing and Media Supervisor strategic planning experience, and managing a portfolio of acquisition chan- Someone with strong leadership and client communication skills. nels. Must have a proven track record of motivating and leading a successful 4+ years experience in print. team of marketing professionals. Thorough understanding of acquisition and marketing trends from the newspaper/print media perspective helpful. Credit Interactive Media Supervisor card, telephone, magazine or newspaper industry experience a plus. Bachelor's Someone with a passion for the Web who can find innovative, degree required; MBA or equivalent preferred. new ways for our tech clients to advertise online. 4+ years agency We offer a fast -paced atmosphere that provides professional challenge. You will experience and I+ years interactive experience. have the opportunity to earn a competitive salary with bonus, and excellent Media Planner benefits including stock options and matching 401(K). If interested, please sub- Someone with in-depth knowledge of print media and syndicated mit your resume and salary history to: research. 2+ years experience. Kay Hill Recruitment Manager E-mail resumes to: [email protected] Orfaxto Anita Reed at 801-536-7350. The :Nett; pork Tinto 229 W. 43rd Street, New York, NY 10036 FAX: 212-556-4011 EURO RSCG E.O.E.IMF DSW PARTNERS We regret that we will only be able to www.dsw.com respond to those candidates selected for an interview.

DIRECTOR OF CLIENT ADVERTISING SALES FIELD MARKETING WANTED: SERVICES Working Woman has an opportunity MANAGER(S) AE WITH ACCOUNTS for a highly motivatedaccount We're lookingfor an experienced manager with 2+ years experience Promo top 10 agency needs inde- You'rebattle -tested. Experienced persontohelprunour growing (min. 10yrs.).And your in business to business, financial or pendent, professional,outgoing, clients clientservice department.Ideally, and motivated driver/manager for would follow you anywhere.Like this person is: experienced at electronics accounts. Be in the right mobile marketing campaigns, serv- here, specifically. Our small, grow- working in acreativelyoriented placeattherighttimetotake ing environment, adept atsupervising ing large/Fortune 500 clients.FMM agency needs accounts and advantage of the explosion in the seasonedAEs. We offer an an experienced client service group, market for businesswomen. We are will promote and sample products agreatpresenter andastrong at various hi -profile venues across enthusiastic staff. Award -winning up 23% from last year. Please fax strategic thinker. country. Duties include driving pro- creative. Great chemistry. Salary com- If this sounds like you, please send your cover letter and resume to: motional van to venues, setting up mensurate with what you bring to your resume to C. Becker by fax at: (212) 586-7419 displays, managing temp staffat the table. Excellent benefits. And a (619) 234-4015 events, managing promotion pro- beautiful,off -the -beaten -pathloca- or E-mail: or email to tion. Intrigued? [email protected] cess, reporting back to home of- [email protected]. fice. Must have marketing experi- Call Dave Anderson 717/569-6514 (No phone calls, please) We encourage diversity. or FAX resume to 717/569-5101 ence,Bachelors Degree, im- maculatedrivingrecord andre- ferences. Very competitive pay and benefits. Fax resumes to Rosa Ann Classified Advertising Virzi at: (310) 373-9403. 888-8-ADWEEK Log Onto Adweek Online Today QYITA Help Wanted Ads - by job type - from all six classified regions of Adweek, Brandweek, & Mediaweek liGIAt[IP]!1D C-\DV2hVOt2hticl ADWEEK Classified closes Contacts - the names and addresses you need from fully searchable databases onwednesdaysat 4:30p.m. Stay Up - to - date on current news, people moves, key All copy and artwork must be in our New York Office no later than industry issues, account changes WEDNESDAY. Copy receivedafterWednesday will be held and run in the next available issue. We appreciate your cooperation. Visit our Website at: http://www.adweek.com e-mail: [email protected] REACH YOUR AD COMMUNITY ADWEEK MAGAZINES * * * Classified Advertising M. Morris at 1-800-7-ADWEEK * * * WEEK DIRECTORIES'99 Editions Available Now Are you using up-to-date data? The new 1999 editions of The Adweek Directory, The Brandweek Directory and The Mediaweek Directory are available now. Covering Advertising, Brand Marketing and Media, these newly revised reference directories contain over 24,000 companies and more than 100,000 key personnel. If you've been using that "other reference," you'll be pleasantly surprised by how much more user- friendly we are. listings are arranged so you can find all the data you need the first time. You can search by brand, by agency, by company name. And there are indexes to help you search by geo- graphical location, by industry category, by company type. All backed by the resources of ADWEEK, BRANDWEEK and MEDIAWEEK Also, if you're looking for someone to build a Web site, an agency with a multimedia need, or a developer in search of digital alliances, you'll find all the answers you need in the IQ Directory. Published by the same people who created ADWEEK's IQ News, it lists over 2,200 Interactive/New Media Marketing Development companies and can save you hours of research. ALL TITLES NOW AVAILABLE ON CD-ROM FOR FASTER SERVICE OR FOR INFORMATION ON OUR CD-ROM

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11111111 11111111111111111111111111111111111111 MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 49

BY LISA GRANATSTEIN AND JOHN MASTERTON

Biography GetsaLife ) Bioarinhy', 21-step Money Cable spinoff forges itsown identity Makeover sc. .!109.9 WI. if 01, Pubs. Atlunch .1 The Uhr As the A&E cable network's popular Biography series con- with EP s James and town Joyce a Salle MDIpby tinues to rise in the ratings, its younger print counterpart is rl Dees vs the 0011 quietly making some waves of its own. "The show is so suc- Sean Connery Still the Sexiest Movie Star Around Pure Goldie cessful and so well -loved, we've been basking in its light," says

Paulette McLeod, general manager and editor in chief of the Bery hie Us Itur, monthly Biography. "But now we're delivering the goods and start- gram ting to shine ourselves." 1998, Biography's paid circulation Hollywood No kidding. After several earlygrew by a whopping 131.1 percent Cowboy incarnations, including a stint as a to Susan 429,412;single -copysales 4 Butcher: Alone programming guide, Biographyclimbed 48.6 percent to 44,641 Against the Arctic magazine relaunched in 1997 as a and subscriptions mushroomed F. Scott F t zgerakh stand-alone extension of the TV 147 percent to 384,771 over the The Dark Side of series, offering profiles and tidbits same period in 1997, according to Paradise the Audit Bureau of Circulations. nary "real" people. The relaunch The secret of Biography's suc- and rebranding has paid off big- cess, says McLeod, who oversees F r ske:tsu,,Eveinvvit time. For the last six months of both editorial and circulation, lies in Fame and fortune: Circ jumped 131% in '98 2d half Mediaweek Magazine Monitor

With the Dow propelled over the Weeklies 10,000 mark largely by the frenzy for March 22,1999 Internet companies, interest in cy- Issue Current Issue Date Pages Percent YTD YTD Percent berspace has never been greater. Date Pages Last Year Last Year Change Pages Last Year Change En -ter e.biz, a new quarterly editorial NEWS/BUSINESS Business Week 22 -Mar 90.28 23 -Mar 43.30108.50% 779.39 688.11 13.27% supplement on electronic commerce Economist, The 13 -Mar 71.00 14 -Mar 64.79 9.58% 597.79 605.28 -1.24% that debuts in Business Week Newsweek 22 -Mar 58.86 23 -Mar 37.67 56.25% 476.53 479.12 -0.54% (+13.26%), which projects at least a PeopleX/8 29 -Mar 86.19 30 -Mar 58.99 46.11% 841.13 799.20 5.25% 15% gain in high-tech ads this year. Sports Illustrated 22 -Mar 70.28 23 -Mar 32.36117.18% 554.93 627.67 -11.59% The New Yorker (+4.4%) used an inter- TimeE 22 -Mar 61.00 23 -Mar 50.84 19.98% 537.83 534.25 0.67% est in fashion as a springboard for a U.S. News & World Report22-Mar 30.87 23 -Mar 21.93 40.77% 410.98 405.89 1.25% 129.2% ad -page gain in the March 22 Category Total 437.41 287.95 51.91% 4,118.511 4131.52 1.43% issue, its Spring Fashion Focus. With eight National Magazine Award nom- ENTERTAINMENT/LEISURE inations, 7NY hopes to celebrate often AutoWeek 22 -Mar 36.39 23 -Mar 23.60 54.19% 333.37 340.31 -2.04% Entertainment WeeklyX 19 -Mar 60.82 20 -Mar 49.1623.72% 383.66 333.41 15.07% at the April 28 ceremony. -JM Golf World 19 -Mar 22.26 20 -Mar 26.08-14.65% 237.62 285.76 -16.85% New York DID NOT REPORT New Yorker, The 22 -Mar 53.21 16 -Mar 23.22129.16% 324.35 310.65 4.41% Sporting News 22 -Mar 14.83 23 -Mar 15.75 -5.84% 172.18 183.20 -6.02% Time Out New York 17 -Mar 63.80 18 -Mar 67.50 -5.48% 650.60 578.50 12.46% TV Guide 20 -Mar 69.48 21 -Mar 71.50 -2.83% 828.63 765.43 8.26% Wow Tsai 324.78 276.81 15.84% 2.131.41 2,79726 4.76%

SUNDAY MAGAZINES Parade 21 -Mar 18.03 22 -Mar 11,14 61.85% 142.08 142.36 -0.20% USA WeekendE 21 -Mar 17.32 22 -Mar 15.14 14.40% 146.76 139.25 5.39% Category Total 35.35 26.28 34.51% 28114 281.61 2.57% TOTALS 193.15 591.04 34.30% 1417.83 1218.31 2.75% E=ES77MATED PAGE COUNTS; X= ONEMORE ISSUE IN 1998; R=REVISED YTD TOTALS AFTER CORRECTIONS PAGEPAGEl5l1 http://www.mediaweek.com March 22, 1999 MEDIAWEEK Magazines Mediaweek Magazine Monitor strong response to direct -mail drops of several million pieces last year and, to a lesser extent, Monthlies/April subscriptions generated by Biography's Web site To paraphrase the Energizer Bunny, our monthly and from spots on A&E that feature the maga- ASPIIMPANY ad -page listings keep growing and growing and zine's toll -free number. Special Report: growing.... This time out, we add yet another new And with A&E consistently reaching Work That Matters category-Business/Tech/New Economy -to isolate growing activity in that sector. Big name of the more viewers (the network had 73.7 million moment is two-time National Magazine Award subscribers as of November, up 3.5 million 4u nominee (and recent Adweek "10 Under 30" front- Creating the from September 1997), the magazine has an New World Plus runner) Fast Company. Fueled in part by a frequency of Work upgrade to 10 times, FC currently enjoys +35.09% expanding pool of prospects to dial that 800 20 Lessons to Help You ad -page growth. This category, also heavily target- line. A&E's average weekday household deliv- Create Your ed by biweeklies Forbes and Fortune, may soon ery in the first quarter of this year was 2 million homes, up 9 percent over last year. RATE BASE CIRC. CURRENT PAGES % CHANGE YEAR Y TO CHANGE Like other successful magazines started up (2ND HALF '98) (2ND HALF '91) PAGES LAST YR. TO DATE LAST YEAR by cable networks -including ESPN The BUSINESSITECHINEW ECONOMY Magazine and Nickelodeon -Biography has Fast Com panyl°f@@/Y 250,000 256,3488 145.00 156.00 -7.05% 358.00 265.00 35.09% found an editorial formula that builds on the Red Herring+ 55,000 70,039b 73.48 77.41 -5.08% 268.09 289.71 -7.46% TV version. Last year, McLeod added a slew Wired 425,000 511,4788 113.00 88.1 28.26% 363.6 390.9 -6.98% of new columns, including "Fact or Fiction?," Category Total 331.41 321.51 3.111% 98161 34511 4.16%

where reader queries about the rich and DO-IT-YOURSELF famous are answered by a resident staff Family Handyman9 1,100,0001,108,8828 94.79 62.30 52.15% 209.13 174.24 20.02% expert; "BioStyle," a peek inside celebrities' Today's Homeownerl° 950,000 953,9838 53.77 53.71 0.11% 140.41 135.09 3.94% Category Total 142.56 11611 21.66% 141.54 311.33 13.1111% closets; and "In the Spotlight," which provides readers with quickie star profiles and inter- ENTERTAINMENT esting factoids. McLeod, however, dropped People en Espanoll° 200,000 253,090a 42.50 44.40 -4.28% 103.50 102.80 0.68% Premiere 600,000 602,589a 63.98 69.27 -7.64% 200.97 211.22 -4.85% "Sports Figure," bios of heroic athletes, after Source, The 400,000 409,013a 110.98 93.83 18.28% 431.94 376.62 14.69% readers gave it the thumbs -down. Spin 525,000 532,3150 97.30 76.60 27.02% 325.76 281.55 15.70% While it would be easy for the monthly to Us 1,000,0001,105,2410 46.18 48.91 -5.58% 156.73 157.14 -0.26% rely on the cable series' content, McLeod says Vibe10 600,000 600,6508 110.43 114.50 -3.55% 287.66 314.84 -8.63% Category Total 42117 413.11 0.39% 1,4113.16 1,34137 4.60% she keeps a most- lyarms -length ENTHUSIAST relationship. "We Audio None 96,0400 33.15 35.33 -6.17% 166.61 164.18 1.48% Automobile 600,000 618,9660 66.98 84.01 -20.27% 284.33 292.62 -2.83% are delivering the Backpacker9 255,000 271,462a 73.62 77.81 -5.38% 223.71 237.29 -5.72% essence of the Bicycling10 273,000 274,930a 73.49 89.40 -17.80% 160.08 194.41 -17.66% brand in a maga- Bikel° 130,000 123,2328 30.28 45.74 -33.80% 73.07 113.85 -35.82% zine format," she Boating None 201,3438 167.60 162.38 3.21% 663.93 590.46 12.44% Car and Driver 1,200,000 1,249,9398 108.24 106.33 1.80% 409.59 383.01 6.94% says. "But we're Car Craft 375,000 377,6478 55.68 64.41 -13.55% 217.39 187.72 15.81% not coordinating Chevy High Performance 175,000 189,1840 77.05 78.33 -1.63% 284.44 297.60 -4.42% specificsubject Circle Track 130,000 131,3558 92.78 86.91 6.75% 363.16 359.49 1.02% Cruising World 146,000 152,268a 137.41 147.35 -6.75% 451.15 460.33 -1.99% matter."Some Cycle World 310,000 316,944a 104.55 90.22 15.88% 304.66 302.72 0.64% editorial, howev- Dirt Rider 170,000 178,7808 89.36 104.93 -14.84% 375.34 376.42 -0.29% er, is inspired by Flying None 307,8938 67.07 74.62 -10.12% 261.90 247.18 5.96% Wilkins: The publisher the program - Four Wheel 6 Off Road 350,000 369,9708 91.37 98.52 -7.26% 321.29 367.73 -12.63% Golf Digest 1,550,000 1,554,1348 166.59 144.05 15.65% 468.89 439.05 6.80% puts her team together. ming.Forin- Golf MagazineR 1,400,000 1,401,6710 152.32 145.60 4.62% 587.30 437.06 34.38% stance, when the Hot Rod 750,000 788,449a 88.80 86.35 2.84% 299.72 343.99 -12.87% network in February aired the original drama Motor Boating 6 Sailing None 124,170a 178.48 172.63 3.39% 667.26 674.23 -1.03% Motorcyclist 240,000 245,9268 74.49 78.56 -5.18% 235.71 245.89 -4.14% Murder in a Small Town, Biography's Febru- Motor Trend 1,150,0001,197,118a 81.03 95.18 -14.87% 349.33 329.60 5.99% ary issue included a profile of its star, Gene Petersen's Photographic 200,000 208,7498 93.02 92.01 1.10% 374.99 363.86 3.06% Wilder. "It was about his life, not the show," Popular Mechanics 1,400,0001,432,3018 69.51 72.95 -4.72% 226.84 233.16 -2.71% Popular Photography 450,000 457,1218 171.15 156.27 9.52% 666.33 617.92 7.83% says McLeod. "We can't use our edit to push Road 8 Track 735,000 758,299a 102.81 102.83 -0.02% 398.33 378.02 5.37% programming." Rod 6 Custom 130,000 136,908a 82.74 89.35 -7.40% 323.03 347.14 -6.95% Though much of Biography's subject matter Sailing Worldl° 60,000 60,9670 46.45 60.59 -23.34% 125.86 134.79 -6.63% puts it in the celebrity -chasing race led by Time Salt Water Sportsman 150,000 150,5908 90.30 112.92 -20.03% 393.18 416.54 -5.61% Skill (No Issue) 400,000 408,6528 214.96 228.02 -5.73% Inc.'s 3.6 million-circ People (Oprah Winfrey, Skiing? (No Issue) 400,000 403,1898 197.50 193.20 2.23% a People favorite, graced the cover of the Skin Diver 200,000 217,915a 53.35 78.93 -32.41% 244.37 313.21 -21.98% March Biography), A&E runs at its own pace. Sport 750,000 817,1648 25.29 33.40 -24.28% 105.93 129.58 -18.25% Sport Truck 200,000 201,3208 78.92 73.12 7.93% 281.05 288.49 -2.58% "People won't do an article on Hemingway or Stereo Review's Sound Susan B. Anthony," notes Amy Wilkins, Biog- Vision10# 400,000 400,2208 62.31 50.33 23.80% 222.29 157.16 41.44% raphy publisher. "We complement modern-day Tennis10& 775,000 775,4868 89.41 79.48 12.49% 219.96 246.07 -10.61% personalities with personalities that are time- Yachting 132,000 135,2078 144.56 131.83 9.66% 637.09 561.63 13.44% Category Total 3,121.16 3212.67 .2.51% 11,111.57 11,153.62 1.21% less -from legends to achievers to adventurers. MEDIAWEEK March 22, 1999 http://www.mediaweek.com PAGE 51 Mediaweek Magazine Monitor Magazines It's not all about the moment." Monthlies/April But the moment is now for Biography's big NATION/11 expand further as books like Business 2.0 and The Industry marketing push. Wilkins, who came aboard LILOGRAPHIC Standard gain a stronger foothod. *et last November as the title's first publisher (she As publishers well know, big issues can improve their previously served as president of Petersen's fortunes quickly. Case in point is National Geographic (-0.09%), where a +38.1% April (cover story: The Battle of youth group), is in the final stages of assem- Midway) reversed what had been a 13.69% slide. On the bling her own dedicated ad sales and market- flip side, George's big issue came last April; a 20.5 ad- ing team. A&E initially had its cable sales

continued onpage 52 executives help in the sales effort, but like other cable networks that have gotten into print, RATE BASE CIRC. CURRENT PAGES °. CHANGE YEAR YIN °, CHANGE (2ND HALF 'RBI (2ND HALF '981 PAGES LAST YR. TO DATE LAST YEAR "they learned that while integrated packages

FASHION/BEAUTY are a good part of what we do, the magazine Allure 750,000 845,861a 92.29 149.66 -38.33% 324.29 430.87 -24.74% has to have its own identity," Wilkins says. Cosmopolitan 2,300,0002,768,251a 164.61 159.16 3.42% 567.78 600.60 -5.46% Biography recently ran its first ads from Elle 900,000 974,819a 211.21 188.49 12.05% 677.29 641.78 5.53% such major clients as Nivea and Chrysler. The Essence DID NOT REPORT title has also picked up pages from packages Glamour 2,000,0002,163,640a 188.01 192.00 -2.08% 583.57 588.06 -0.76% Harper's Bazaar 700,000 732,572a 117.61 110.00 6.92% 486.67 480.33 1.32% with its cable and Web siblings from the likes Janet° 400,000 428,670c 84.68 39.70 113.30% 220.10 132.80 65.74% of IBM, Best Western and PaineWebber. Ad Mademoiselle 1,100,0001,191,719a 106.52 150.24 -29.10% 318.40 388.37 -18.02% pages totalled 301 in 1998, according to Wil- Marie Claire 650,000 840,186a 107.42 107.70 -0.26% 378.36 361.06 4.79% kins. The magazine's ad pages will be mea- Mirabellal (3/8M 550,000 567,097a 48.66 N.A. N.A. 187.50 116.84 60.48% New Woman 1,175,000 1,179,184a 51.80 56.50 -8.32% 211.50 214.50 -1.40% sured by Publishers Information Bureau for Vogue 1,100,000 1,211,771a 249.94268.66 -6.97% 944.11 870.55 8.45% the first time this year. Victoria 950,000 974,6458 42.28 39.59 6.79% 139.23 151.01 -7.80% With such impressive growth, more media 400,000 410,943a 187.80 179.60 4.57% 681.80 631.40 7.98% buyers are taking notice. "[Biography] is a bit Category Total 1,152.13 1,641.31 1.71% 172111 5.11117 2.11% of a sleeper," says Ellen Oppenheim, media FOOD/EPICURIAN director at Foote, Cone & Belding. After see- Bon Appetit 1,000,0001,086,997a 82.78 114.30 -27.58% 299.64 327.68 -8.56% ing the title's circ data recently, Oppenheim Cooking Light10 1,350,0001,425,107a 103.47 88.69 16.66% 296.10 296.80 -0.24% says she was "stunned." One of Foote, Cone's Food & Wine 800,000 872,822a 73.94 66.45 11.27% 262.47 254.47 3.14% Gourmet 850,000 891,797a 67.72 123.11 -44.99% 300.28 355.74 -15.59% big -ticket clients recently signed on with Category Total 327.11 362.55 4141% 1,151.49 1,234.11 417% Biography for a schedule to begin running later this year, Oppenheim says. GENERAL INTEREST To support the ad -sales effort, Biography this Atlantic Monthly 450,000 459,334a 50.28 46.22 8.78% 173.05 176.27 -1.83% George 400,000 403,894a 49.49 69.99 -29.29% 155.66 219.66 -29.14% spring will launch a trade advertising campaign Harper's 205,000 214,795a 25.50 25.25 0.99% 96.75 102.00 -5.15% with the tagline "More of What You Love." InStyle 900,0001,264,529a 231.85 177.00 30.99% 635.94 502.00 26.68% And on the edit side, Biography has Life 1,500,000 1,626,547a 61.61 64.33 -4.23% 171.01 209.36 -18.32% tapped Milton Glaser and Walter Bernard to National Geographic 8,500,0008,612,102a 43.50 31.50 38.10% 119.86 119.97 -0.09% Reader's Digest 15,000,000 13,767,575a 113.37 75.59 49.98% 350.52 311.36 12.58% work on a redesign that is expected to bow in Smithsonian 2,000,0002,041,134a 83.49 55.45 50.57% 270.72 192.96 40.30% the October issue. McLeod says the title Vanity Fair 1,000,0001,076,150a 281.84 296.16 -4.84% 571.64 622.58 -8.18% plans to boost its rate base to 500,000 by the Category Total 140.83 841.49 1112% 2,545.15 2.61.16 3.12% fourth quarter. -Lisa Granatstein

HEALTH/FITNESS (MEN) Flux 150,000 167,263a '66.83 158.58 5.20% 658.33 559.33 17.70% Men's Fitness 300,000 351,148a 52.14 58.50 -10.87% 204.12 209.33 -2.49% Muscle & Fitness None 455,981a 129.33 132.83 -2.63% 535.60 514.08 4.19% Economist's Runner's World 455,000 505,753a 42.08 55.41 -24.06% 156.51 160.60 -2.55% CategoryTotal 3111.31 4115,32 411% 1,554.56 1,443.34 1.71%

HEALTH/FITNESS (WOMEN) Man of American Health For Women9 1,000,0001,007,972a 55.48 58.16 -4.61% 165.09 172.38 -4.23% Fitness10 900,000 955,871a 62.31 59.65 4.46% 204.65 201.14 1.75% Health9 1,050,0001,059,079a 58.52 46.90 24.78% 202.04 182.29 10.83% Two Trades Prevention 3,000,0003,143,783a 98.61 70.67 39.54% 315.67 304.49 3.67% Self 1.100,0001,141,145a 90.00 148.77 -39.50% 307.17 401.71 -23.53% Shape 1,100,0001,143,409a 61.46 80.00 -23.18% 226.33 315.11 -28.17% Ad executive Rolleston Category Total 421.31 464.15 414% 1,42185 1,511.12 -1.N% takes on circ duties KIDS At some magazines, the job of marketing direc- Boys' Life 1,300,0001,291,380a 12.36 10.42 18.62% 37.93 37.73 0.53% tor has come to encompass many duties once Contact Kidsl° 300,000 321,063a 3.00 1.00 200.00% 14.33 10.33 38.72% performed by circulation managers. At others, Disney Adventuresll'iR 1000,0001,045,041 b 25.33 22.50 12,58% 77.66 73.50 5.66% KidCity10 250,000 265,955a 3.00 2.00 50.00% 14.33 8.33 72.03% it covers an assortment of promotional and Sports Illustrated for Kids+ 950,0001,027,703b 25.33 20.04 26.40% 76.57 76.37 0.26% image -enhancing activities necessary for any Category Total 6112 55.95 23.34% 220.82 216.25 1.116% consumer book. continued on page 52 But seldom does the post entail circ respon- PAGE- 52 http://www.mediaweek.com March 22, 1999 MEDIAWEEK Magazines Mediaweek Magazine Monitor sibilities and brand -building in the advertising continued from page 51 community. Yet that's the mission for Humphry Monthlies/April Rolleston, newly promoted marketing director page shortfall this April leaves the faltering Ha- at The Economist's Americas edition. chette Filipacchi book down nearly 30% YTD. AS V A American Express Publishing has the party favors Often contrarian in its editorial content, the San il.E0.1;eattN. New HANYall, Alm th, ArIxana. out, what with Travel & Leisure (+ 1.83% YTD) marking New 1.--,..,palgra. Santa re weekly has charged 16 -year company man ,nr,-,ania, New Orl. N0,11-....crta. Tennessee. its fattest issue ever (211.74 pages) and Food & Wine Rolleston with adding responsibility for circula- s%ct,knetts. Non to anaelea feasting on 73.94 April ad pages, its best yet for the tion brand marketing to his existing role as mar- month. Things are a tad less festive at Conde Nast, keting and research director for advertising. where six monthlies are down in double digits (due "I'm going to listen first and ask a lot of in small part only to the fact that they're going up against prorated pages in last year's controversial questions," he says. "But you won't see us Currency supplement). But 14 National Magazine doing sweepstakes or $9.97 subscription spe- I. cials." (The Economist's average subscription RATE BASE CIRC. CURRENT PAGES %CHANGE YEAR YTD % CHANGE price of $108 is an industry gold standard that (2ND HALF '98) (2ND HALF '98) PAGES LAST YR. TO DATE LAST YEAR has made the title a regular on the Top Per- LIFESTYLE former list of Capell's Circulation Report.) Details 475,000 526,583a 98.45 117.87 -16.48% 270.14 326.68 -17.31% Even so, Esquire 650,000 675,024a 67.21 59.58 12.81% 274.72 214.20 28.25% Rolleston esti- Gentlemen's Quarterly 650,000 708,743a 124.77 181.00 -31.07% 457.65 587.95 -22.16% mates that 40 per- Maxim10 450,000 733,774a 70.33 41.85 68.05% 203.17 121.73 66.90% cent of his time Men's Healthl° 1,450,0001,624,242° 83.11 92.37 -10.02% 241.33 217.92 10.74% Men's Journal113/e 550,000 555,472° 104.17 96.35 8.12% 251.29 226.70 10.85% will now be devot- Outside 525,000 529,845a 120.68 146.46 -17.60% 337.42 358.17 -5.79% ed to The Econo- Ravi() 260,000 262,165° 48.48 47.57 1.91% 121.80 123.60 -1.46% mist's circulation, Penthouse DID NOT REPORT which has grown Playboy 3,150,0003,336,213° 47.08 41.11 14.52% 186.88 148.94 25.47% steadilyinthe Category Total 78411 82111 .7.21% 2,344.411 L325.81 011% With a '90s. MATURE MARKET 295,000 rate base, New Choicesl° 600,000 603,199a 36.30 38.56 -5.86% 139.66 131.78 5.98% second -half 1998 Senior Golfer113 185,000 189,0298 50.80 46.46 9.34% 207.77 191.77 8.34% Rolleston will "ask apaid circ in the Carlow 87.18 15.12 2.45% 347.43 323.55 7.38% lot of questions." U.S. was 307,266 OUTDOORS (up 7.3 percent), Bowhunting9 160,000 160,348' 18.75 N.A. N.A. 86.66 60.31 43.69% according to the Audit Bureau of Circulations. Field Er Stream 1,750,0001,763,741° 81.55 76.63 6.42% 217.14 205.23 5.80% And single -copy sales are at an all-time high Guns Er Ammo 575,000 595,537a 34.57 32.96 4.88% 146.66 136.68 7.30% (30,000 in 1998's second half) even though Handguns 150,000 158,145a 30.13 28.49 5.76% 118.31 102.95 14.92% newsstand director John Seeley left last April Hunting 350,000 350,633c 35.29 22.86 54.37% 131.25 105.67 24.21% Outdoor Wel° 1,350,000 1,356,813a 60.92 53.97 12.88% 159.91 144.82 10.42% and has not been replaced. Sports Afield10/8 450,000 467,546° 55.40 53.54 3.47% 158.50 135.41 17.05%

"North American circulation for The Econ- Category Total 31111 268.41 17.14% 1,11143 81117 14.21% omist has grown by 10 percent, with worldwide circulation just shy of 700,000," says Elizabeth PARENTING/FAMILY O'Rorke, the magazine's COO. "North and Baby Talk10/13 1,500,0001,503,382b 36.63 40.14 -8.74% 124.35 122.54 1.48% 832,500 946,745a 58.29 57.10 2.08% 170.17 181.83 -6.41% Latin America account for 46 percent of world- Child+1° FamilyFunl° 1,035,0001,077,707° 78.83 65.02 21.24% 190.67 182.06 4.73% wide readership. On the advertising front, near- Family Life10 400,000 438,662° 50.16 48.30 3.85% 139.92 131.63 6.30% ly 2,900 ad pages were sold in 1998. We expect Parenting+10/8 1,250,0001,358,295a 110.49 108.42 1.91% 314.58 313.45 0.36% Humphry will play a leading role in the future Parents+ 1,725,0001,844,796a 134.55 122.86 9.51% 427.52 425.72 0.42% success of the paper inthe Americas." Copy Total 481.15 441.14 1.14% 1,367.21 1,357/3 174% (O'Rorke's British colleagues quaintly insist on PERSONAL FINANCE calling the magazine a "paper.") Kiplinger's Rolleston admits that combining circ and Personal Finance 1,000,000 1,029,386a 71.00 90.80 -21.81% 284.80 326.63 -12.81% ad -branding under one job title suits the bud- MoneyR 1,900,0001,905,158a 115.38 113.53 1.63% 411.13 405.12 1.48% get -conscious weekly. Still, he says, "it's moti- Mutual Funds 750,000 782,115a 47.20 47.75 -1.15% 169.76 190.26 -10.77% 8.73% 279.67 291.78 -4.15% vated less by saving costs than by a desire to SmartMoney 700,000 725,997a 105.23 96.78 Worth10 500,000 522,449a 61.50 57.81 6.38% 178.42 203.32 -12.25% deliver a uniform message and tone to sub- Equity (Biannual Supplement)° 38.34 N.A. N.A. scribers and advertisers alike." By learning Worth (Total)R 99.84 57.81 72.70% 216.76 203.32 6.61% more about his readers, for instance, Rolle- Utegery Total 438.05 406.67 7.88% 1,362.12 1,411.11 .3.81% ston thinks he'll be better able to convey audience strengths to advertisers and prospects. SCIENCE/TECHNOLOGY Discover 1,200,0001,241A88a 42.88 34.32 24.94% 196.84 142.95 37.70% "We're not for everybody," Rolleston says. Popular Sciencel° 1,555,000 1,563,778a 52.11 48.59 7.24% 170.50 186.19 -8.43% "People pay a lot for this magazine, and they Scientific American 600,000 672,953° 46.51 29.43 58.04% 139.52 118.62 17.62% expect a lot. That's why we're really an ideal in - Spectrum, IEEE None 304,430c 52.45 33.95 54.49% 194.52 186.97 4.04% home weekend read for a well-to-do guy with a Yahoo! Internet Life 400,000 453,433° 67.36 40.85 64.90% 185.77 120.55 54.10% 15511 17.41% glass of good scotch nearby." -John Masterton Category Total 261.31 117.14 3183% 187.15

...111111= MEDIAWEEK March 22, 1999 http://www.mcdiaweek.com PAGE 53

Mediaweek Magazine Monitor 60 SECONDS WITH... Monthlies/April James Meigs Award nominations -including a record eight for The New Editor in chief Yorker -certainly help ease the pain. Finally, the Lifestyle sector remains red-hot. Notables Premiere include Playboy (+25.47% after a +29.65% first quarter) and Esquire (+28.25%), nominated for three National Magazine G.What's new Awards in the prestigious Feature Writing and Essays £t at Premiere? Criticism categories. Meanwhile, Men's Health -a General A. We just Excellence nominee -is +10.74% after posting a repeat hired a new double-digit single -copy sales gain in second -half 1998 art director, circulation. Teen titles are strong too, with newcomers Jump (+10.22%) and Teen People (+53.37%) both posting Richard Baker, double-digit gains. YM, however, dropped 10.12%. -JM who I hired at Us back in '94 [Meigs was edi- RATE BASE CIRC. CURRANT PAGES CHANGE YEAR YTO S CHANGE (2ND HALF '98) (2ND HALF '98) PAGES LAST YR TO BATE LAST YEAR tor of Us from 1993-95]. We SHELTER American HomeStyle/ have a lot of great ideas for enhancing Gardening 1 0 980,0001,001,149a 61.72 67.49 -8.55% 148.12 162.44 -8.82% the visual dimension of Premiere, espe- Architectural Digest 750,000 822,601a 251.27 226.54 10.92% 552.04 500.66 10.26% cially in really illuminating the art of Conde Nast moviemaking. It's a visual art form, and House & Garden 550,000 722,195a 80.46 115.37 -30.26% 246.51 269.84 -8.65% yet most entertainment magazines are Country Living 1,600,0001,682,404a 92.23 101.47 -9.11% 321.79 306.60 4.95% Homel°/R 1,000,0001,013,141a 136.15 128.18 6.22% 318.61 300.50 6.03% stuck using hand-out photos from the House Beautiful 850,000 887,976a 96.59 74.73 29.25% 270.23 262.42 2.98% studios that aren't very informative. Pre- Martha Stewart miere's always had a tradition of sending Livingl0 2,100,0002,354,284a 156.58 131.67 18.92% 396.19 368.09 7.63% our own photographers on set and find- Southern Living 2,450,0002,518,732a 169.37 166.98 1.43% 485.03 471.99 2.76% Sunset 1,425,000 1,458,702a 135.30 139.59 -3.07% 397.57 371.97 6.88% ing different visual ways of getting This Old HouselO@@/R525,000 538,255a 63.08 N.A. N.A. 191.75 160.62 19.38% inside the process. We'll be continuing Category TIM 1,242.75 1,152.12 1.11% 3,327.14 3375.13 4.11% that in a dramatic way.G.When will we start seeing some of these design changes? TEEN All About YoulWR 325,000 362,038a 27.88 21.74 28.24% 71.56 70.00 2.23% A. As early as the July issue. G. What's Jump10 300,000 300,269a 48.17 40.00 20.43% 124.00 112.50 10.22% up with the celeb cover phenomenon? Seventeen 2,300,0002415,727a 138.91 115.94 19.81% 402.91 392.54 2.64% It seems everyone's gotta have one! Teen 2,000,0002,077,653a 58.84 60.25 -2.34% 172.00 179.36 -4.10% A. We're defining celebrity down, as Teen Peoplel° 800,000 974,894c 91.49 44.14 107.27% 206.65 134.74 53.37% ym10 2,150,0002,186,706a 65.00 65.00 0.00% 151.00 168.00 -10.12% [Sen.] Patrick Moynihan might say. And Caesar! Tetra 431.29 341.11 2313% 1,12112 1,157.14 1.71% the bar -the definition of who the celebrities are -keeps dropping. The TRAVEL need to say somebody is on the cover, Conde Nast TravelerR 750,000 766,338° 73.85 133.63 -44.74% 410.87 423.38 -2.95% Travel & Leisure 925,000 990,668a 211.74 183.19 15.58% 514.28 505.05 1.83% with some name, has been pushed to the Travel Holidayl° 550,000 553,817a 82.33 73.57 11,91% 228.08 180.98 26.02% point where even people in Hollywood, Category Mal 33112 331.39 -5.16% 1,153.23 1,111.41 3.95% people who work at CAA and William Morris, are saying 'Who is this?!' WEALTH Robb Report None 105,526a 105.50 109.00 -3.21% 441.00 441.00 0.00% Q. What's on deck for Premiere's cover- Town Er Country 425,000 442,639a 113.47 101.91 11.34% 383.07 361.51 5.96% age of George Lucas' new Star Wars category Total 211.17 21111 312% 124.17 132.51 LIM movie this spring? Any hints? A. We started very, very early, and we've man- WOMEN'S SERVICE Better Homes aged to put together a very broad -based 8 Gardens 7.600,0007,613,249a 181.20 184.34 -1.70% 548.96 572.28 -4.07% and highly exclusive package. We've Family Circle DIDNOT REPORT shot the main actors all in character for Good Housekeeping 4,500,0004,584,879a 131.88 136.01 -3.04% 410.29 410.20 0.02% May's issue. The real moviegoer and Ladies' Home Journal 4,500,0004,575,996a 127.90 135.91 -5.89% 409.84 485.98 -15.67% McCall's DIDNOT REPORT real Star Wars fan will want to read Redbook 2,800,0002,867,951a 106.90 100.04 6.86% 357.89 319.07 12.17% about the movie, and that's what we're Woman's Day17 4,350,0004,242,097a 179.76 170.86 5.21% 512.78 509.23 0.70% profiling in our feature well. Even if Category Total 727.64 721.15 1.17% 2,231.76 2216.76 -2.41% you're not a big Star Wars fan, it's a real NIEDIAWEEK MONITOR TOTALS 11,111.51 1E121.11 1.42% 31,113.79 37,441.54 1.69% piece of movie history. There's never

FOOTNOTES: ! =RAT E BASEICIRC DATA FOR JULYDEC 195#1; 11=PUBUSHED 11 TIMES; 10 ---PUBLISHED 10 TIMES; 9=PUBIJSHED been a film, with the exception of Gone .9 TIMES; 8= PUBLISHED 8 TIMES; 7= PUBLISHED 7 TIMES; &=PUBLISHED ONE MORE ISSUE IN 1998,' &&=PUBLISHED TWO MORE With the Wind, that's attracted this ISSUES IN 1998; @=PUBLISHED ONE LESS ISSUE IN 199#: @@=PUBLISHED TWO FEWER ISSUES IN 1998; A =AUDITED BY AUDIT BUREAU OF CIRCULATIONS; 8=AUDITED BY BPA INTERNA770IVAL; C=NON ABCIBPA ME; E=PUBLISHERS ESTIMATE, E =MEDIA - much advance anticipation among the WEEK ES77MA7E; Y=DOUBLE ISSUE LAST YEAR. 2...DOUBLE ISSUE THIS YEAR. +=TOTAL CIRCULATIONINCLUDESNON -PAID QUAL- public. Everyone is going to have some- IFIED CIRC; BM=MIRABELLA WAS A BIMONTHLY IN 98; #=STEREO REVIEW AND VIDEO WERE MERGED IN JAN 99; 17 =APRIL FIG- URES ARE FOR TWO ISSUES WD PUBLISHES 17 TIMES A YEAR. SEASONALLYADJUSTED MID -YEAR RATE-BASE ADJUSTMENTS thing. Premiere will be there, offering SOMETIMES GIVE 7HE MISTAKEN IMPRESSION THAT IT MISSED ITS CIRCULATION GUARANTEE, 0=BL4NNUAL SUPPLEMENT, POLY. readers the definitive package. -LG BAGGED WITH SUBSCRIBER COPIES ONLY DID NOT APPEAR LAST PEAR R=REVISED YTD TOTALS AFTER CORRECTIONS http://www.mediaweek.com March 22, 1999 MEDIAWEEK Media Person BY LEWIS GROSSBERGER

when informed he would be costumed in a toga, sandals and a laurel wreath. "This isn't Dr. Strangebrew some kind of anti -Italian thing,isit?" DiMaggio asked. "No, no," an assistant director assured him. "Stanley sees you in BIG WEEKEND FOR DEAD CELEBRITIES. JOE D ANDclassical terms. To him, you are a noble Stanley K all over the media. Obits, tributes, mem-Roman, hearkening back to an age of true heroes." Placated, DiMaggio donned the oirs, eulogies, homages and editorials explaining the significance oftoga, but he did not look happy. "I feel like I'm in a goddamn dress," he complained, but their important lives. But only Media Person, with his mastery of the the agency account executive assured him most powerful and arcane Internet search engines in existence,that he looked manly and dignified in Roman garb and that his ankles were actual- enabling him to hunt down every factoid ever recorded by anyone any-ly quite attractive, another point that had where, can bring you the little-known story of what happened whenbeen of concern. Tension became palpable on the sealed baseball's greatest living player and cinema's most obsessive perfec- set when Kubrick went through 148 takes of a scene in which DiMaggio raised a cup to tionist worked together. The meeting of these unlikely collabo-his lips, sipped and spoke the line, "Now rators came about in the '70s. DiMaggio, hisEngland, where he stayed at Kubrick's coun- that's what I call coffee." Frowning, he said playing days over and searching for a new try estate outside London. to the director, "I just don't see what I'm direction, had turned to television commer- At first the two got along well. Born in the doing wrong." cials, becoming the spokesman for Mr. Cof- Bronx, Kubrick was a lifelong Yankee fan and "On the surface, your reading is fine, Joe," fee. Kubrick, after releasing the disturbingwas genuinely excited to meet one of the Kubrick told him. "But it lacks subtext. What and controversialA Clockwork Orange, want- three idols of his youth, the others being Niet- I need from you is the subtle suggestion of a ed next to update an obscure Kafka short sto- zsche and Bela Lugosi. DiMaggio was pleased man who deep down is terrified of aging, a ry about an advertising man in Prague whowith Kubrick's respectful treatment and theman who secretly fears that this great coffee, gradually becomes convinced he is a frog. home -baked brownies he served, though when satisfying as it is, may keep him up all night." (Whether he actually is or not is never made the eccentric director screened 2001: A Space "That's not me," said DiMaggio angrily. clear, though he eats "Coffee doesn't scare numerous flies.) Com- me." To make matters pulsively scrupulous in Kubrick was genuinely excited to meet Joe D, one of the three worse, after all that sip- his need for authenticity, ping, he desperately had Kubrickdecided to idols of his youth, the others being Nietzsche and Bela Lugosi. to go to the bathroom. direct some commer- But he was too proud, cials, immersing himself in the Madison Odyssey for him and asked how he liked it, too much the protector of his image as a man Avenue milieu he hoped to portray. DiMaggio confessed that he'd fallen asleep 40 of immense dignity and self-control, to admit The Mr. Coffee people were apprehensive minutes into the film but thought "the music it. Finally, he could bear no more and with- at first but went along after agency accountwas very pretty." The sports legend was fasci- out a word, hurried off the set. Even in crisis executives assured them that Kubrick's pres- nated when Kubrick explained his concept forhe made it look easy, as only Joe D could. tige and genius would lift the commercial out the commercial. "On the deepest psychologi- "An ordinary guy would've been doubled of the ordinary and expose the product to acal level, our search for a good cup of coffee is over, clutching his crotch," Kubrick's crane whole new audience. DiMaggio himself hadreally a search for God," Kubrick said, "and operator later recalled. "Not Joe. He was the never heard of Kubrick. He asked formerthe electric coffee machine represents ourepitome of grace. He was in that stately, teammate Phil Rizzuto, a movie buff, if he desperate attempts to utilize technology to fill effortless trot of his as though rounding the had seen any of the director's films and Riz- the yawning spiritual void of an exploitive,bases after smacking a dinger. Watching him, zuto replied, "You gotta be kidding! I tell materialistic society." DiMaggio consideredwe knew we were witnessing true greatness." you, Joe, It's a Mad, Mad, Mad, Mad World this thoughtfully for a moment and finally Though the spot was never used-Mr. is my all-time favorite!" Not realizing that replied, "What?" Coffee executives found it too edgy-a copy Rizzuto had confused Stanley Kubrick with On the first day of shooting in Westmin- is still in existence and can be viewed at the Stanley Kramer, DiMaggio was convincedster Abbey, which Kubrick had rented for aTV Commercial Museum and Hall of Fame

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