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KCI Agency Profile with Case Studies

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KCI Agency Profile with Case Studies KURMAN COMMUNICATIONS INCORPORATED Public Relations Marketing Events AGENCY PROFILE A LEADER IN ARTS, AUTOMOTIVE, ENTERTAINMENT, HOSPITALITY AND RESTAURANT PUBLIC RELATIONS AND MARKETING FOR TWENTY-FIVE YEARS 345 N. Canal Street, Suite 1404 Chicago, Illinois 60606 voice: (312) 651-9000 fax: (312) 651-9006 e-mail: [email protected] website: www.kurman.com blog: http://gotuzzatkurman.blogspot.com About Kurman That creativity is backed with strong delivery and Kurman Communications, Inc., is a Chicago follow-through, without which a great idea simply based full-service marketing and public relations withers on the vine. Our tenacity in following firm. Established in 1983 by President Cindy through all phases of a project ensures its results. Kurman, the agency has served a variety of local, We have learned our craft well and understand regional, national and international clients repre- that persistence definitely pays. senting a wide cross section of business and industry. KCI Philosophy We believe that public relations is capable of pos- Our goal is to produce tangible results for our itively influencing a “public” either directly clients, period. We do that by immersing our- (through events, newsletters, direct mail, etc.) or selves in our clients’ businesses and developing a indirectly (through the media, via a spokesperson keen understanding of how our breadth and or other third party). depth of resources can best be allocated to help them grow. We believe in conceiving, planning and deliver- ing only the most creative, value-driven, results In these days of immediate global Internet com- oriented programs possible. munications, merely keeping up with the Joneses isn’t an option. Our clients need to be one step We believe our clients are the most important ahead of the competition at all times. At elements of our business. We are client-driven in Kurman, we take pride in our ability to under- all things. Without them, we cease to exist. stand the marketplace and the issues unique to each client. We then use that knowledge to We believe great strategy leads to great programs develop successful, proactive communications and that great programs, delivered with tenacity, strategies and programs. provide exceptional results. This Agency Profile provides you with a compre- We believe long-range strategic plans are essential hensive overview of our agency. We invite you to to long-term success. Successful plans have care- browse through it and review those sections that fully stated measurable objectives. are of interest to you. We believe that out of sight means out of mind. KCI Expertise Spending quality time with a client is essential. We are experts in planning and implementing Spending time at their place of business is impor- results-oriented communications programs that tant. Our recipe for success includes continuity, achieve marketing and public relations goals. communication and interaction between agency These programs are based on creative thinking and client. and strategic problem solving—the foundation of our company. Our creativity is what sets us apart We believe in giving 110 percent on our worst from other agencies. days. Our clients expect only our best and we would give them nothing less. We’re dedicated to our clients and willing to do whatever it takes to get the job done. KURMAN COMMUNICATIONS INC. 1 Kurman’s Menu of Services Book Promotion and Author Marketing Celebrity Endorsements Community Relations Contest Management Cookbook Publicity and Promotion Direct Marketing Editorial Copywriting Employee Relations Event Management Grand Openings Industry Relations Cindy Kurman Barrie and Lee Barrie Local, Regional and National Media Relations Agency Fact Sheet Media and Spokesperson Training Media Relations COMPANY: Kurman Communications, Inc. Meeting and Conference Planning, FOUNDED: 1983 Production and Marketing YEARS IN BUSINESS: 25 New Product Introductions HEADQUARTERS: Newsletters: Concepting, Design, Writing 345 North Canal St. and Distribution Suite 1404 Promotion Management Chicago, Illinois 60606 Quantitative Research PHONES: Satellite Media Tours and Video News Main (312) 651-9000 Facsimile (312) 651-9006 Releases E-MAIL: [email protected] Speaker Placement WEBSITE: www.kurman.com Speech Writing and Presentation Production OFFICERS: Cindy Kurman Barrie, Sponsorship Marketing President/CEO Strategic Communications Planning Lee Barrie, Trade Relations Programs Vice President Website Consultation AFFILIATIONS: Chicago Green City Market International Association of Culinary Professionals International Foodservice Editorial Council Midwest Automotive Media Association National Restaurant Association River North Association Share Our Strength Organizational Committee Streetwise Women Chefs & Restaurateurs KURMAN COMMUNICATIONS INC. 2 Kurman Communications Restaurant Industry Kurman Restaurant Clients, Multi-unit Experience Boston Market Burrito Beach KCI’s restaurant client portfolio reads like a Café Ba-ba-Reeba! Who’s Who of the nation’s best and most recog- California Café nized restaurants. The number of restaurants we California Pizza Kitchen have represented is in the hundreds, in all cate- Caliterra gories from quick service to world renowed fine Chevys Fresh Mex dining. KCI’s recent success for TRU, Aigre Devon Seafood Grill Doux, Caliterra, Coco Pazzo, Coco Pazzo Cafe, Einstein Bros Bagels Gordon Biersch Brewery Restaurants, Houlihan’s, Fuzio Universal Pasta Karma, Quiznos Sub, Einstein Bros., Ritter’s Gordon Biersch Brewery Restaurants Frozen Custard, Lettuce Entertain You Houlihan’s Restaurants, Burrito Beach, Einsten Bros., Chicago’s Green City Market, Flat Top Grill and Lavazza cafes many other restaurants speaks to our ability to Lettuce Entertain You Restaurants manage and organize openings, special events, Levy Restaurants, Inc. media relations and marketing programs. Our McDonald’s Owners Association recommendations are based on thorough research Morton’s Steak House and journalistic expertise. Phil Stefani Signature Restaurants Ritter’s Frozen Custard We have achieved great success throughout all Quiznos Sub sectors of the restaurant industry, from quick Shula’s Steak House serve through five-star dining. We have a long track record for successfully managing and organ- Kurman Restaurant Clients, Independent izing brand building programs. Our clients are 312 Chicago regularly reported on in national publications like Aigre Doux Food and Wine, Gourmet, Bon Appetit, Saveur, the Bêtise Wall Street Journal, New York Times, Newsweek and Birch River Grill Time. Trade magazines such as Nation’s Restaurant Bistrot Zinc on Southport News, Restaurants & Institutions, Chef, Food Arts, Bistrot Zinc on State Restaurant Business, and Chain Leader turn to KCI Blackhawk Lodge and their clients for information on restaurant Café Spiaggia and food trends, people profiles, menu ideas and Cité recipes and marketing techniques. Coco Pazzo Coco Pazzo Cafe KCI’s active involvement in, and commitment Convito Italiano to, the restaurant industry is exemplified by the Country House fact that for seven years Cindy Kurman served Creole on the National Executive Board of Women Cucina Bella Osteria Chefs and Restaurateurs, a national organization Dine that brings together leading chefs and business Dragonfly owners in the field. Emilio’s Entourage on American Lane A partial listing of KCI’s restaurant clients follows: Erwin Flat Top Grill Gordon Graziano’s Brick Oven Pizza Harvest KURMAN COMMUNICATIONS INC. 3 Harvest on Huron We have implemented numerous programs Hubbard Street Grill focused on a wide variety of consumer and busi- Incognito ness-to-business related issues. Karma Kinzie Chophouse Our contacts in the tourism industry and among Kit Kat Lounge and Supper Club travel journalists are very strong and we under- Landmark Bagels stand the challenges inherent in the highly com- Las Bellas Artes petitive hospitality and tourism industry. Below Lawry’s Prime Rib are examples of our work with hospitality and Maijean tourism clients. Mambo Grill Mango Westin Hotels, 2007-present Marche Oversee media relations for opening of Molive Westin Lombard Yorktown Center Hotel, Mrs. Murphy and Sons Irish Bistro Lombard, IL Nick’s Fishmarket Public Relations and Marketing Management Palaggi’s for kosher banquet services offered by Pili.Pili Westin North Shore Hotel, Wheeling, IL Sabor Scoozi! Crowne Plaza Hotels: 2002-present Shallots Oversee media relations for three Chicago Sola area properties, Crowne Plaza-The Silversmith Sopraffina Marketcaffe and the Crowne Plaza North Shore and the Souk Crowne Plaza Chicago Metro Taza Public Relations and Marketing Management Trattoria No. 10 Oversee national media relations program Trio Grassroots community relations programs Trio Atelier Tru Pheasant Run Resort & Spa: 2004-2006 Vinci Oversee publicity for hospitality, dining, Vivo entertainment, golf and theater programs Zealous Manage B2B trade publicity Provide PR services to corporate/group clients KURMAN COMMUNICATIONS’ HOSPITALITY AND Hilton Hotels: 2000 - 2001 TOURISM INDUSTRY EXPERIENCE Public Relations and marketing management Oversee national media relations campaigns The hospitality, travel and restaurant businesses for Hilton F&B operations through marketing often dovetail. Because of our extensive track partner The Sieb Organization, Phoenix record in the restaurant and F&B arena, our Created Hilton Wine Experience campaign services have also been requested by many hotels, and
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