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Mccutchin, Matthew CV Matt McCutchin 205 E. 30th Street, Apt. B Austin, TX 78705 512.672.9006 mattmccutchin @ utexas.edu EDUCATION. Harvard University Master of Liberal Arts in English and American Literature and Language Thesis: “From Manufacturing Truth to Exposing Illusion: The Formal and Thematic Influence of Advertising on Winesburg, Ohio, The Great Gatsby, and Catch-22” Director: Dr. Werner Sollors, Chair, History of American Civilization Program GPA = 3.7, awarded Dean’s Scholarship The University Of Texas At Austin Bachelor of Science in Advertising ACADEMIC EMPLOYMENT. The University Of Texas At Austin Assistant Professor Of Practice, 1/19 to Present + Full-Time Advertising + PR Faculty Lecturer, 8/15 to 12/18 + Online Lecturer, 6/12 to 7/13 + Full-Time Advertising Faculty Lecturer, 8/06 to 8/11 Ringling College Of Art + Design, Sarasota, FL Advertising Design Full-Time Faculty, 8/11 to 8/14 University Of West Virginia Adjunct Online IMC Faculty, 8/05 to 12/05 and 9/12 to 6/14 Chicago Portfolio School Instructor, 4/04 to 3/05 Polk State College, Winter Haven, FL Professor of English, 6/02 to 8/03 Matt McCutchin p.2 Webber International University, Babson Park, FL Adjunct Professor, 8/01 to 12/02 Hillsborough Community College, Tampa, FL Adjunct Professor, 8/01 to 5/02 Miami Ad School, Miami Beach, FL Instructor, 8/00 to 12/00 COURSES TAUGHT. Introduction To Advertising Brand Storytelling (created) Introduction To Advertising Design Long-Copy Ads (created) Introduction To IMC Creative Headlines and Taglines (created) Introduction To Creativity Heads+Tags+Body Copy (created) Creativity + American Culture Creative Writing Digital Graphic Communication (created) Advertising Management Concept And Communication (created) IMC Management Global Branding (created) IMC Seminar Creative Strategies IMC Campaigns Creative Strategy & Execution Agency Practices (created) Advertising & Music (created) Advertising Internship Advertising Portfolio I, II and III Public Relations Advertising Studio Writing For Public Relations Advanced Creative Concepts Public Relations Techniques Direct Marketing Communications Storytelling (created) Introduction to Copywriting Journalism I, II, and III Copywriting I and II English Composition I and II Have taught both undergraduate and graduate students (over 3,500 total). Student course and instructor evaluations include numerous overall perfect “5” scores. Matt McCutchin p.3 STUDENT ADVISING. Plan II Honors Program Senior Thesis: “Any Fool Can Write An Ad, Especially If There Aren’t Any Words To Write At All” Supervised Independent Studies: “Trends In Successful Social Media,” “Student Options For Learning InDesign,” “Issues And Opportunities In Advertising Music,” “Social Media Marketing In Sports,” “An Israel Tourism Campaign,” “Burger King Hispanic Campaign,” “Corporate Identity & Branding for FreshPlus” Internship Adviser, RCAD Faculty Adviser, “PCC Press” student-run newspaper PUBLISHING & PRESENTATIONS. Conferences: “Bridges: The Future Of Creativity” Presented 3/06 at the 53rd Annual Chicago Association of Direct Marketing Convention. “Advertisements of the Self: Copywriting and The Great Gatsby” Presented 9/02 to the Sixth International F. Scott Fitzgerald Conference. Panels: “Lessons In Leadership And Practice From The Field” Health Communication Leadership Institute 2018 Presented and discussed 6/18 at The University Of Texas At Austin. “Color Messages: Branding and Marketing” Presented and discussed 11/07 and 11/08 at The University Of Texas At Austin. Publishing: “Advertising Creativity 2.0” Textbook manuscript formerly under contract with Laurence King Publishing in London. Reviewed numerous advertising texts in development, including: “The Art Of The Pitch: Persuasion and Presentation Skills That Win Business” “Copywriting: A Way With Words” “Creative Advertising” Matt McCutchin p.4 PROFESSIONAL & COMMUNITY SERVICE. Service To The University: Curriculum Development: Created two popular and successful new courses since returning to UT: Brand Storytelling and Digital Graphic Communication, based on feedback from outgoing students. Both courses are now part of UT’s Bridging Disciplines Program, and attract non-majors from within Moody College as well as other schools (McCombs, Cockrell, Liberal Arts), and serve as a gateway to numerous conversions of major to ADV and PR. From Fall 2015 to the current semester, these two courses have served over 1,300 students. At RCAD, helped design, re-design, and continually refine the program curriculum, including an overall departmental master plan of consistent outcomes and evidence, as well as creating and gaining approval for several new courses. Also developed and refined coursework at UT and WVU. Online Teaching: Single-handedly built Looking For The Elevator, a prototype online school and resource for advertising students and recent grads, which offered news, advice and mentorship, along with skill-building online classes and a place for a web-based community. Responsible for literally everything, from creation, curriculum development, course content, management, branding and marketing, to web development and coding. Before that, created and taught UT’s first online creative class (ADV 325/387 in the Summer of 2010), which earned excellent feedback from students and helped attract positive attention from the University administration. Successfully introduced innovative multimedia and social-media online course content, and new course structures, to all classes taught, to offer more updated and real-world connections and experiences. Created, built, and managed UT’s first departmental blog, “The Branding Iron,” in 2007. Began teaching online in 2005, via the University of West Virginia’s online IMC graduate program. Continued teaching and developing classes for WVU, when schedule allowed, until Spring 2014. Student AAF Chapters: Faculty sponsor for TAG trips to New York City and San Francisco. Agency visits included Wieden + Kennedy, Goodby Silverstein & Partners, BSSP, TBWA\Chiat\Day, Grey, Digitas, AKQA, Saatchi & Saatchi, and BBDO. Also served as interim faculty advisor, 2014. Matt McCutchin p.5 Events: Open House, Career Services presentations, Pre-College (HS seniors) presentations, Accepted Students Day, Explore UT, Parents Day, Best Of Ringling juried show, Senior Show gallery exhibition Teaching Development: Facilitated workshops at “Performance Training For Instructors,” a pilot series through the College of Natural Sciences. Committees: Assessment, library, faculty searches, facilities planning, brand development initiatives Service To The Community: Judge, 2019 + 2016 The One Show Young Ones Awards Host, 2011 Florida Governor Rick Scott and other state officials; in-class visit and media tour Presenter and Judge, 2012 American Association Of Advertising Agencies’ Institute of Advanced Advertising Studies Judge, 2006 National Football League’s ”Pitch Us Your Idea For the Best Super Bowl Commercial Ever. Seriously.” Deacon + Communications Council Chair University Christian Church, Austin Media Interviews: Texas Monthly, “Buc-ee’s: The Path To World Domination” (cover story) NPR’s “Texas Standard,” “Most Iconic Texas Brands” Advertising Age, “Stalled Auto Market a Boon for Parts, Repair” Zócalo Public Square, “Matt McCutchin on Advertising During The Recession” KVUE-TV (ABC) Austin, Super Bowl advertising commentator Also: Sarasota Times-Herald, Bradenton Herald, Lakeland Ledger, Daily Texan Clients and Organizations Served by Classes: American Petroleum Institute (with GSD&M), West Texas Nursery, StudioVox, Save Our Seabirds, Tobacco-Free Florida, University of Texas Co-Op, Texas Longhorns sports, Expressions Fine Chocolate, Majical Miniatures exotic animal rescue, Boys & Girls Club of Sarasota, Gladys Porter Zoo Matt McCutchin p.6 INDUSTRY EXPERIENCE. Looking For The Elevator Founder And President, 10/12 to 1/17 Rising Tide Sports & Entertainment Group Global Creative Director (Part-Time), 11/13 to 1/15 Alfredson, Inc. Co-Founder and Co-Creative Director, 1/09 to 1/13 DDB Chicago Copywriter, 10/03 to 7/06 Kirshenbaum Bond + Partners, McCann Erickson, Ogilvy & Mather, Grey + others, New York Freelance copywriter/consultant, 3/98 to 10/03 Deutsch, New York Senior Copywriter, 6/97 to 3/98 Temerlin McClain, Dallas Associate Creative Director, 3/96 to 6/97 Parrish Wickersham/Arnold, Boston Senior Copywriter, 9/95 to 3/96 Ammirati Puris Lintas, New York Copywriter, 3/94 to 9/95 Bryan & Associates, Dallas Copywriter, 8/91 to 2/94 The Weekly Tribune, Levelland, Texas Founder + Publisher, 9/88 to 8/91 Matt McCutchin p.7 STUDENT AWARDS. National ADDYs (multiple Gold, Silver; at least 1 every year from 2009-2014) District 10 ADDYs (multiple Gold, Silver, Bronze) Austin ADDYs (multiple Gold, Silver, Bronze, Student Best In Show) District 4 ADDYs (multiple Gold, Silver, Bronze) Suncoast ADDYs (multiple Gold, Silver, Bronze, Student Best In Show, Judge’s Choice) One Show College Competition / The Young Ones (multiple Bronze, Merit) D&AD New Blood (Wood, Finalists) ADWEEK Talent Gallery CMYK Magazine Top New Creatives, Issues #41, #50, #52, #56 Radio Mercury Awards student category (finalist) American Scholastic Press Association (First Place) PROFESSIONAL AWARDS. Awards for creative excellence: Advertising Age’s BEST, local and regional ADDYs, Silver Telly, Bowtie, One Club “The Contest” Awards for campaign effectiveness: American Marketing Association Silver “ORB,” Direct Marketing Association “ECHO,” John Caples International Award, Chicago Direct Marketing Association
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