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Catalog of Courses MIAMI AD SCHOOL SAN FRANCISCO Catalog of Courses MIAMI AD SCHOOL SAN FRANCISCO This is the place you go to become who you’re meant to be. December 2018 - December 19 Volume 29 CATALOG OF COURSES MIAMI AD SCHOOL Table of Contents US SCHOOL LOCATIONS 3 PORTFOLIO PROGRAMS 6 ART DIRECTION 9 COPYWRITING 12 DESIGN 15 DIGITAL DESIGN 18 DIGITAL PHOTOGRAPHY AND VIDEO 21 STRATEGIC PLANNING BOOTCAMP 24 COURSES 27 HOW AND WHEN TO APPLY 30 FINANCIAL AID, TUITION FEES REFUND POLICY 32 ACADEMIC POLICIES 37 LICENSING & ACCREDITATION 42 STAFF AND FACULTY 44 THE SCHOOL OF POP CULTURE ENGINEERING It’s easy to tell you what advertising was: print ads and tv spots mostly, a little radio, outdoor billboards along the interstate and a mailbox filled with brochures. It’s impossible to tell you what advertising will be in the future. Frankly we can’t even tell you what it is in the present; it changes by the minute. Banner ads happened a century ago in web history. At the moment of writing this catalog of courses, Twitter tells us what’s happening microsecond by microsecond. What’s next? Perhaps a website that will accurately predict what we are going to do? Or digital ads that are instantaneously changed as readers react to certain words or certain photographs? Already digital billboards advertise caffeine in the morning rush hour and decaf for drivers on the way home. Cell phones take HD video already formatted for YouTube. Korean kids wear interactive tee shirts. Sneakers read our soles and correct shape accordingly. Refrigerators order groceries. Even sex has become virtual. That’s just a tiny glimpse of pop culture. But it’s what our students have to deal with if they are going to succeed in our digital world. They are going to engineer all this pop culture into whatever medium it takes to tickle or titillate a digitally-connected, Attention-Deficit-Disordered planet. Of course it will be digital in some form and a good bet it will be interactive and very likely, transitory. So, the minute someone steps into Miami Ad School, they will know they are leaving the world as they knew it. They will have classmates, teachers and speakers from all over the world. They will go all over the world themselves working in ad agencies or studying in cities as varied as New York, London, Beijing, Sydney and Moscow. Our students don’t come to Miami Ad School to get a portfolio; they come to get a global perspective from the leading pop culture engineers from every continent. While they are in school, our students will experiment with every type of digital technology from touchscreen to motion graphics to voice/sound activation and emerging stuff that’s popping up as you read this sentence. They will take some classes when one half of the class is in San Francisco and the other half is in Madrid with the school’s video presence system which will soon be daily practice in all the agencies with network locations. Regardless of their major, they will work in the new type of team in a digital agency: Interactive Designer, Information Architect, Programmer, Planner, Visual Designer and Interactive Writer. And their graduating portfolio? No more black portfolio case, that’s for sure. You will need to get creative with your portfolio. Be prepared to show it in a variety of formats, including hard copies and personal websites. MIAMI AD SCHOOL Mass Communications in private institution approved to partnership with Florida operate by BPPE. The approval to US SCHOOL International University. operate as a private postsecondary institution in the State of California is Facilities based on provisions of the California LOCATIONS Miami Ad School has recently moved Private Postsecondary Education Act Every Miami Ad School student goes to a 45,000 sq. ft. property in (CPPEA) of 2009 (California Education on a journey. An odyssey of learning Wynwood, a rejuvenated design Code, Title 3, Division 10, Part 59, that is the very core of the experience section on the mainland of Miami. Chapter 8), which is effective January that makes Miami Ad School students Believing that environment is critical 1, 2010. the most-awarded in the world. It’s to learning and creativity, the newly because the students are exposed to built campus is a true playground for Programs Offered the very latest in global pop culture, creative thinkers. Built on the end of Art Direction, Copywriting, Digital all the crazy trends, fads and a city block in Wynwood, Miami’s hot Design, Digital Photography and fetishes—the underground below the emerging arts district, Miami Ad Video, and Strategic Planning underground. They’ve had tough School’s new home is like no other Bootcamp. mentors from the best ad agencies in school you’ve seen. The two 7,000 the world who told them what was square foot buildings, connected by a Facilities wrong with their work and how to bridge, are hot pink and covered in Class sessions in San Francisco are make it better. The students use all street art done by some of the world’s held at 1414 Van Ness Avenue, San these experiences to create razor- leading artists. Inside are photo Francisco, CA 94109. The 7,940 ft² sharp, really cool stuff. That adventure studios, video center, brainstorming (737.65 m²) school has a lot of natural in learning begins in one place: A stations, and experiential classrooms light. The creative space has a Miami Ad School base location. - one is covered in projections of industrial loft feel with clean lines, Whether it’s Berlin, New York, Atlanta, jellyfish and plays the ethereal cello colorful accents and high ceilings. We San Francisco, Hamburg, Madrid, São music of Yo-Yo Ma. Other classes are have several, classrooms tailored for Paulo, Mexico City, Sydney, Mumbai, held in converted, silver airstream various class needs, a large photo Rio de Janeiro, Buenos Aires or, of trailers complete with neon lights studio green screen room, communal course, Miami—it’s always Miami Ad underneath. The lawn is dotted with spaces with concepting tables, School. The curriculum, the faculty of tables and benches perfect for administrative offices, reception area, working industry professionals, the brainstorming sessions with your a large auditorium, walls with huge spirited students and the demanding team. Wifi allows students to stay flat-panel TVs, games area and creative standards can always be connected whether they are inside or technical infrastructure. The building counted on. However, each location out. When students need a break has reasonable accommodations does bring it’s own special flavor to from thinking they can workout their with an elevator for the second level the mix. You’ve got to ask yourself, bodies with a game on the human classrooms. All other areas in the “Where do I want to begin?” And, after foosball court or astroturf soccer building are accessible by wheelchair. completing your first year, “Where will field. I go next?” As a prospective student, you are Want the whole scoop? encouraged to review this catalog MIAMI AD SCHOOL MIAMI Visit the Miami Base School location prior to signing an enrollment 588 NW 29TH ST page at: agreement. You are also encouraged Miami, FL 33127 http://www.miamiadschool.com/locat to review the School Performance 800.858.3190 T (Toll-Free, US Only) ions/advertising-school/miami Fact Sheet, which must be provided +1.305.538.3193 T to you prior to signing an enrollment +1.305.538.3724 F MIAMI AD SCHOOL SAN agreement. [email protected] FRANCISCO 1414 Van Ness Avenue A student or any member of the Programs Offered San Francisco, CA 94109 public may file a complaint about Art Direction, Copywriting, Design, +1.415.837.0966 T this institution with the Bureau for Digital Design, Digital Photography +1.415.837.0967 F Private Postsecondary Education by & Video, Strategic Planning [email protected] calling (888) 370-7589 or by Bootcamp, Bootcamp for Social completing a complaint form, which Media, and Master of Science in Miami Ad School San Francisco is a can be obtained on the bureau’s 3 website (www.bppe.ca.gov). Want the whole scoop? emergency use. Wired plug-in Visit the New York Base School stations are provided at several location page at: areas around the buildings. Want the whole scoop? http://www.miamiadschool.com/loc Classrooms are equipped with Visit the San Francisco Base School ations/advertising- school/new-york large-format LCD and plasma location page at: displays and dedicated Apple Mac http://www.miamiadschool.com/loc MIAMI AD SCHOOL AT computers that are used for ations/advertising- school/san- PORTFOLIO CENTER reviewing student work in a francisco ATLANTA completely paperless environment. 125 BENNETT ST NW Selected classroom spaces are MIAMI AD SCHOOL NEW ATLANTA, GA 30309 equipped with video conferencing YORK +1.404.351.5055 T systems which allow students and 35-37 36th St, Third Floor +1800.255.3169 T teachers to collaborate in real-time Astoria, NY 11106 [email protected] despite being separated by great +1. 917.773.8820 T distances. +1 917.773.8820 F Programs Offered [email protected] Art Direction, Copywriting, Design, Reading Room Digital Photography and Video, The school subscribes to the major Programs Offered Strategic Planning Bootcamp and industry trade publications, Art Direction, Copywriting, Master’s Degree in Strategic Design including magazines, periodicals, Bootcamp for Social Media and Track in partnership with Furman award annuals, stock photo and Strategic Planning Bootcamp. University. illustration books, and many other advertising design, photography and Facilities Facilities illustration materials. In the tradition of Miami Ad School, Housed in a 1940’s factory building Reasonable Accommodations the New York campus is located in at the end of Bennett Street in In addition to the current one of the most diverse and Atlanta, Portfolio Center is a highly accommodations of students who authentic NYC neighborhoods, Long renowned school with an enormous are identified to have special needs, Island City, Queens.
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