Catalog of Courses MIAMI AD SCHOOL SAN FRANCISCO

This is the place you go to become who you’re meant to be.

December 2018 - December 19 Volume 29

CATALOG OF COURSES MIAMI AD SCHOOL

Table of Contents US SCHOOL LOCATIONS 3 PORTFOLIO PROGRAMS 6 ART DIRECTION 9 COPYWRITING 12 DESIGN 15 DIGITAL DESIGN 18 DIGITAL PHOTOGRAPHY AND VIDEO 21 STRATEGIC PLANNING BOOTCAMP 24 COURSES 27 HOW AND WHEN TO APPLY 27 FINANCIAL AID, TUITION FEES REFUND POLICY 32 ACADEMIC POLICIES 37 LICENSING & ACCREDITATION 42 STAFF AND FACULTY 44

THE SCHOOL OF POP CULTURE ENGINEERING

It’s easy to tell you what advertising was: print ads and tv spots mostly, a little radio, outdoor billboards along the interstate and a mailbox filled with brochures.

It’s impossible to tell you what advertising will be in the future. Frankly we can’t even tell you what it is in the present; it changes by the minute. Banner ads happened a century ago in web history. At the moment of writing this catalog of courses, Twitter tells us what’s happening microsecond by microsecond.

What’s next? Perhaps a website that will accurately predict what we are going to do? Or digital ads that are instantaneously changed as readers react to certain words or certain photographs? Already digital billboards advertise caffeine in the morning rush hour and decaf for drivers on the way home. Cell phones take HD video already formatted for YouTube. Korean kids wear interactive tee shirts. Sneakers read our soles and correct shape accordingly. Refrigerators order groceries. Even sex has become virtual.

That’s just a tiny glimpse of pop culture. But it’s what our students have to deal with if they are going to succeed in our digital world. They are going to engineer all this pop culture into whatever medium it takes to tickle or titillate a digitally-connected, Attention-Deficit-Disordered planet. Of course it will be digital in some form and a good bet it will be interactive and very likely, transitory.

So, the minute someone steps into Miami Ad School, they will know they are leaving the world as they knew it. They will have classmates, teachers and speakers from all over the world. They will go all over the world themselves working in ad agencies or studying in cities as varied as New York, London, Beijing, Sydney and Moscow. Our students don’t come to Miami Ad School to get a portfolio; they come to get a global perspective from the leading pop culture engineers from every continent.

While they are in school, our students will experiment with every type of digital technology from touchscreen to motion graphics to voice/sound activation and emerging stuff that’s popping up as you read this sentence. They will take some classes when one half of the class is in San Francisco and the other half is in Madrid with the school’s video presence system which will soon be daily practice in all the agencies with network locations.

Regardless of their major, they will work in the new type of team in a digital agency: Interactive Designer, Information Architect, Programmer, Planner, Visual Designer and Interactive Writer. And their graduating portfolio? No more black portfolio case, that’s for sure. You will need to get creative with your portfolio. Be prepared to show it in a variety of formats, including hard copies and personal websites.

MIAMI AD SCHOOL Master of Science in Mass private institution approved to Communications in partnership with operate by BPPE. The approval to US SCHOOL Florida International University. operate as a private postsecondary institution in the State of California is Facilities based on provisions of the California LOCATIONS Miami Ad School has recently moved Private Postsecondary Education Act Every Miami Ad School student goes to a 45,000 sq. ft. property in (CPPEA) of 2009 (California Education on a journey. An odyssey of learning Wynwood, a rejuvenated design Code, Title 3, Division 10, Part 59, that is the very core of the experience section on the mainland of Miami. Chapter 8), which is effective January that makes Miami Ad School students Believing that environment is critical 1, 2010. the most-awarded in the world. It’s to learning and creativity, the newly because the students are exposed to built campus is a true playground for Programs Offered the very latest in global pop culture, creative thinkers. Built on the end of Art Direction, Copywriting, Digital all the crazy trends, fads and a city block in Wynwood, Miami’s hot Design, Digital Photography and fetishes—the underground below the emerging arts district, Miami Ad Video, and Strategic Planning underground. They’ve had tough School’s new home is like no other Bootcamp. mentors from the best ad agencies in school you’ve seen. The two 7,000 the world who told them what was square foot buildings, connected by a Facilities wrong with their work and how to bridge, are hot pink and covered in Class sessions in San Francisco are make it better. The students use all street art done by some of the world’s held at the lower level of 500 these experiences to create razor- leading artists. Inside are photo Sansome St, San Francisco, CA 94111. sharp, really cool stuff. That adventure studios, video center, brainstorming This campus is located in the heart of the in learning begins in one place: A stations, and experiential classrooms city of San Francisco, in the vicinity of a Miami Ad School base location. - one is covered in projections of multitude of advertising agencies. Whether it’s Berlin, New York, Atlanta, jellyfish and plays the ethereal cello The creative space has an industrial San Francisco, Hamburg, Madrid, São music of Yo-Yo Ma. Other classes are feel and a complimentary Paulo, Mexico City, Sydney, Mumbai, held in converted, silver airstream representation of what an advertising Rio de Janeiro, Buenos Aires or, of trailers complete with neon lights agency is. The building has reasonable course, Miami—it’s always Miami Ad underneath. The lawn is dotted with accommodations with an elevator for School. The curriculum, the faculty of tables and benches perfect for the basement level classrooms. This working industry professionals, the brainstorming sessions with your campus is in close proximity to public spirited students and the demanding team. Wifi allows students to stay transportation. creative standards can always be connected whether they are inside or counted on. However, each location out. When students need a break As a prospective student, you are does bring it’s own special flavor to from thinking they can workout their encouraged to review this catalog the mix. You’ve got to ask yourself, bodies with a game on the human prior to signing an enrollment “Where do I want to begin?” And, after foosball court or astroturf soccer agreement. You are also encouraged completing your first year, “Where will field. to review the School Performance I go next?” Fact Sheet, which must be provided Want the whole scoop? to you prior to signing an enrollment MIAMI AD SCHOOL MIAMI Visit the Miami Base School location agreement. 588 NW 29TH ST page at: Miami, FL 33127 http://www.miamiadschool.com/locat A student or any member of the 800.858.3190 T (Toll-Free, US Only) ions/advertising-school/miami public may file a complaint about +1.305.538.3193 T this institution with the Bureau for +1.305.538.3724 F MIAMI AD SCHOOL SAN Private Postsecondary Education by [email protected] FRANCISCO calling (888) 370-7589 or by 500 Sansome Street completing a complaint form, which Programs Offered San Francisco, CA 94111 can be obtained on the bureau’s Art Direction, Copywriting, Design, +1.415.837.0966 T website (www.bppe.ca.gov). Digital Design, Digital Photography +1.415.837.0967 F & Video, Strategic Planning [email protected] Bootcamp, Bootcamp for Social Want the whole scoop? Media, UX Design Bootcamp and Miami Ad School San Francisco is a Visit the San Francisco Base School location page at:

3 http://www.miamiadschool.com/loc MIAMI AD SCHOOL ATLANTA reviewing student work in a ations/advertising- school/san- AT PORTFOLIO CENTER completely paperless environment. francisco 125 BENNETT ST NW Selected classroom spaces are ATLANTA, GA 30309 equipped with video conferencing MIAMI AD SCHOOL NEW +1.404.351.5055 T systems which allow students and YORK +1800.255.3169 T teachers to collaborate in real-time 35-37 36th St, Third Floor [email protected] despite being separated by great Astoria, NY 11106 distances. +1. 917.773.8820 T Programs Offered +1 917.773.8820 F Art Direction, Copywriting, Design, Reading Room [email protected] Digital Photography and Video, The school subscribes to the major Strategic Planning Bootcamp, UX industry trade publications, Programs Offered Design and Master’s Degree in including magazines, periodicals, Art Direction, Copywriting, Strategic Design Track in award annuals, stock photo and Bootcamp for Social Media and partnership with Furman University. illustration books, and many other Strategic Planning Bootcamp. advertising design, photography and Facilities illustration materials. Facilities Housed in a 1940’s factory building Reasonable Accommodations In the tradition of Miami Ad School, at the end of Bennett Street in In addition to the current the New York campus is located in Atlanta, Portfolio Center is a highly accommodations of students who one of the most diverse and renowned school with an enormous are identified to have special needs, authentic NYC neighborhoods, Long heart. During your program, you’ll the school is prepared to make any Island City, Queens. The facility is on create and conceive the impossible reasonable modifications. the third floor and is handicapped every day. Whatever your discipline, accessible. Our location has we’re big on ideas, branding, Housing spectacular views of Manhattan’s innovation, strategy, None of the base schools have most iconic buildings; an easy and communications & storytelling. We dormitory facilities under its control. fast commute to Grand Central live in a world that changes at light- For housing and area information Station, Midtown and the highest speed and desperately needs for the school you would like to concentration of art galleries and dynamic, creative individuals to attend, please contact the studio space of any neighborhood in chronicle the adventures. Welcome admissions advisor for that school. New York City. Learn creativity to Most- Likely-To-Succeed .. Please see our website for advisor’s surrounded by a thriving creative details. There are available housing community like MoMA PS1, The Want the whole scoop? options located reasonably near the Noguchi Museum, Socrates http://www.portfoliocenter.edu institution’s facilities. Below is the Sculpture Park and the Museum of average cost for the US locations for the Moving Image. The 7,000 sq. ft IN ALL SCHOOL LOCATIONS your guidance. Miami Ad School has floor space resembles its factory no responsibility to find or assist a Technical Facilities origins with brick walls and student in finding housing. As all students are required to have overhead ducts. The walls have their own Apple Mac notebook giant flat panel screens and touch Average Cost Room & Board per computers, the school’s technical screens. We have our trademark month bleacher seating and colored rubber infrastructure is focused on (Based on a Studio or 1 BR providing ancillary support. The coated metal tables and benches. apartment) entire premises are covered by an There is a photo studio. The building $2450* 802.11n Wi-Fi network for internet is wheelchair accessible and has an access. Some computer stations are elevator. * 2018-2019 Cost of Education provided for scanning and Budget emergency use. Wired plug-in Transfer of Credit and Award of Want the whole scoop? stations are provided at several Credit for Prior Experiential Visit the New York Base School areas around the buildings. Learning location page at: Classrooms are equipped with Miami Ad School allows students to http://www.miamiadschool.com/loc large-format LCD and plasma take placement tests to test out of ations/advertising- school/new-york displays and dedicated Apple Mac (receive credit for) the following computers that are used for

4 classes, which can be passed with a score of minimum 80%: Digital Imaging (Photoshop), Idea Presentation (InDesign), Vector Imaging (Illustrator), Experiments in Digital Photography (Photo 1). Miami Ad School also allows students to place out of the following classes, only after the teacher approves the transfer of credit based on an interview to demonstrate knowledge and appropriate skill level of the following: Video Storytelling, Intermediate Photoshop, Type Journey and Motion Graphics. Miami Ad School students, upon special approval from the President, have been given placement credit for classes, that the student has evidence of extensive professional experience or knowledge of compatible coursework.

Any student that “tests out” of a course or receives placement credit will receive a “P” grade in that course. This gives the student course credit for their transcripts but does not carry any weighted grade, so does not impact the student’s GPA.

Regardless of how many years of professional or educational experience students have in any or all of the above mentioned skill sets, the maximum number of classes they can “test out” of and receive placement credit grades (P - gives credit for the class but does not figure into their GPA as there is no weighted grade associated with a P) is 8 classes or 2 quarters. This means that students can potentially shorten their program from 8 to 6 quarters, but graduation is still dependent on passing the Portfolio class. If that is not achieved, then they cannot graduate from the program.

5 photography, video, typography, Actually, we’re looking for students PORTFOLIO design, writing, and storytelling. To that are somewhat out of the make it tougher yet, the number of ordinary. Perhaps you went to college computer applications the student and studied what your parents PROGRAMS must master grows by the minute. wanted you to, but found out that ART DIRECTION, Sure, InDesign, Photoshop, Illustrator wasn’t really your bag. Or you COPYWRITING, DESIGN, and Final Cut Pro are mainstays. But changed your mind later. Or maybe DIGITAL DESIGN, DIGITAL also critically important are, motion you’ve been abroad exploring ancient PHOTOGRAPHY AND VIDEO graphics, (Don’t skimp on action ruins. Or perhaps you were too busy scripting!) After Effects and on and on. playing in your band. What we are A New Kind of Portfolio Nearly every project a student works looking for is that creative spirit. In the very recent past a young on incorporates motion graphics and We’re not as concerned about your person carried around a black interactivity. level of technical skills; we can easily portfolio case of “comps” and roughs teach you those. But you’ve got to of mostly print ads and storyboards The old art director/copywriter team have natural creativity, you’ve got to of tv commercials. Mainstream ad is also expanded and now includes a see the world in your own special way. agencies made their money on print planner, information architect, If you’ve seen samples of our & tv. Then, the whole world came interactive designer, programmer students’ and graduates’ work online, online and the advertising industry and producer as well. The scope of you may be intimidated by the level of changed overnight. At first the start- projects is also far more vast than in excellence; but you needn’t be. Those up interactive agencies were in the past years. Students design products, students came to this school with basement of the business, but in a video games and mobile apps. The samples of work far from the level of very few years they rose to the top as technology itself, such as what you find there. companies moved their budgets from “touchscreen” becomes a tv to print to the web. The springboard for new ideas. Or using Some of their samples, in fact, were mainstream agencies developed their weapons of war such as the Predator poorly drawn or quite “rough.” But own digital companies or bought as Drone in some peacetime application we were able to see the diamond in many as they could find. is all in a day’s work for the digital the rough. And those students have designer. gone on to really shine in the So while young people these days no advertising, design and digital longer carry a black case, they still Typical Student? More like photography fields. need to show samples of their Atypical. creativity and strategic thinking. They The “typical student” of this school The students reflect the international will show it in hard copy, by a link, or will have attended or graduated from character of this school. At last count disk or a thumb drive to stay in touch a college or university, and is there were over 26 languages with a rapidly evolving business. between 24 and 30 years old. While a currently in the school. We believe the Professional schools like ours have college degree is not required for global nature of our student body had to change as fast as the agencies. admission to the portfolio programs, has a great deal to do with the Miami Ad School changes and adapts most students do have one. It’s not reputation we have for producing its curriculum perhaps as often as uncommon for a student to have had work that is different from that of twice a year. Since the agencies a job in an ad agency or studio, but other schools. Perhaps our actually write our curriculum, that found they really needed to come international advantage may also be means constant trips to both coasts of back to school to get a better part of the reason our school wins so the US as well as trips abroad to stay portfolio that would get them a many national and international digitally current. better job in a better agency. Some student award competitions. Creative students are younger but they’re the directors continually tell us that the This in turn means finding new kinds younger ones who have already work coming out of this school has a of teachers who are experts in the developed some maturity and have a distinctive difference that sets it immersing technology. It also means real focus on what they want to do apart. finding experts in aspects of the with their lives. If someone isn’t really online world such as social serious about the advertising How Classes Work networking and user experience. At profession, they won’t last long at this Each quarter is 10 weeks in length. the same time, the student must school. Students take four classes a week also develop traditional skills in and are required to put in at least 2.5

6 hours of lab time each week per class. competitions. We’re pleased to say Program Change Lab time can be time spent on the that our students have made Miami A student interested in changing computer or in the photo studio or Ad School the most awarded school programs must fill out a “Request for time spent writing or executing ads of its kind in the world. Program Change” form stating the and graphics or concepting with a reason he/ she is asking for the partner or, partners. Quarter Away change. The student then has the Qualified students may spend up to change approved by the registrar. Courses are 2.33 credits, unless four of the required eight quarters in Since different skills are required for labeled otherwise. Each class is three Agency Labs and internship admission into each program, the hours in length. The instructor may programs. See the Agency Lab or registrar may require the student to lecture or talk about a topic, give internship pages on present samples of work to background information (creative miamiadschool.com for more details. demonstrate that the student is brief) on an assignment, show work qualified for the new program. International Students that has been done that is relevant to The student then takes the form to We currently have students from all the assignment, and give the the Director of Financial Aid and the over the world. Classes are taught in assignment with expectations Registrar to sign. The Registrar then English, so an applicant must including format and deadline. makes the requested change in the demonstrate good verbal and written Students must present their work in a student’s transcript. If the request is English language skills. Please include professional manner and their approved before or during drop/add your TOEFL score in your application. presentation is part of their week, the request for change of

program will occur immediately. If evaluation. Advanced Placement the request is approved after It is Miami Ad School’s policy not to Class Sessions/Hours drop/add week, the change of make any student repeat coursework The school makes no distinctions program will occur the following successfully completed at another between day or night classes; quarter. institution. Still, as our standards in students may find they have some certain subjects are quite different classes in the morning, some in the Courses taken in the first two than those found elsewhere, students afternoon and some in the evening. quarters may be transferable to other must be able to demonstrate— The schedules are totally dependent programs. If the change is requested through testing or a review of existing upon the busy schedules of the after the student has completed the work—that they possess the skill or faculty who are all practicing first two quarters, the overall length of competency at the heart of the professionals. Because of this factor, the student’s time in school may be course in question. Students with the majority of classes are generally in increased to allow the student to documented college credit who the evening. complete the courses required for the demonstrate competency will be new program. Note: Due to United awarded a grade of “CR” along with End of Quarter Events States immigration laws, the requisite credit. Students who The student receives an end-of- international students cannot demonstrate competency as a result quarter final evaluation, which change programs. of industry work experience will earn includes remarks on their a grade of “P” along with the same presentation. Selected work from Completion and Graduation requisite credit. their quarter’s presentation may be Requirements Students earning “CR” or “P” credits chosen for the student exhibition of Before students can graduate, they for four (4) classes will be given one work, which will remain in the school must pass their final portfolio class. (1) quarter of advanced placement. gallery until the following quarter. The class focuses on developing the Students earning such credit for eight Gold medals are awarded to content needed in a portfolio to get (8) classes will be given the maximum exceptional student work by a panel hired after graduation. All students two (2) quarters of advanced of distinguished guest judges, and must take this class in either their 7th placement. Please note: this does not are presented to the winning or 8th quarter. A diploma is granted guarantee early graduation or early students in a student assembly. upon successful completion of all eligibility for quarter away as classes, successful review of the final Awards students must spend four (4) portfolio, and when all financial debt Students are encouraged to quarters in their base school before to the school is met. participate in regional, national and going on quarter away and must international student award pass a portfolio review to graduate. A Portfolio Program student will

7 spend eight quarters in the program expect interviews with prospective institutions. However credit from for a total of 1900 clock hours or 77 employers. While graduates have other institutions is linked to actual credit hours for the Art Direction, always been well received by work produced. We evaluate the work Copywriting and Digital employers, the school cannot as a way of determining the level of a Photography and Video programs; guarantee employment. transfer applicant and determining 2,400 clock hours or 96 credit the degree of advanced placement. hours for Design; 1,920 clock hours Each week, the school is contacted by or 96 credit hours for Digital companies all over the world looking Miami Ad School does not have an Design. to hire our graduates. Companies can articulation or transfer agreement post their job openings on the school with any other college or university. The final test consists of a Portfolio website for the placement office to Review. share with our graduates in a weekly Institutional Mission In the Portfolio Program students will job posting newsletter. As the entire communications produce a portfolio of work that industry is in the midst of the most contains samples appropriate to the The placement office continues as a profound transformation in student’s program. These may resource after the graduate has consumers’ relationship with media, include websites, mobile apps, print found a job. Sometimes this is simply the Mission of the Miami Ad School is ads, television commercials, websites, counseling in job adjustment or to train the creative thinkers of the photographs, packaging, editorial advice about career paths. Quite future before the future has design, integrated media campaigns, often the placement office is involved happened; to engineer pop culture ambient, guerilla and personal in the second and third job in the with creative insight and strategic projects, among others. The portfolio graduate’s career. thinking from a global perspective. must demonstrate a professional Students learn to solve problems with level of ability sufficient to gain entry Miami Ad School San Francisco whatever discipline, channel, skill or into a design firm, an advertising discloses salary ranges and job titles in craft necessary, using new and agency or similar corporate position. the Performance Fact Sheet and emerging media as well as traditional To graduate, students must have a Annual Report, which must be media. minimum GPA of 2.5 on a 4.0-point reviewed by all applicants before scale. enrolling. The NAICS codes for our graduates’ employment positions are: Final Portfolio Review Art Direction (541800) prepares All graduating students receive students for Art Director (27-1011), Jr. special assistance to develop their Art Director (27-1000) and Creative final portfolio including tips on Director (11-2000). Copywriting interview techniques and résumé (541900) prepares students for preparation. Upon graduation Copywriter (27-3041), Strategic recruiters from ad agencies and Planning Bootcamp (541800) prepares employment search firms are invited students for Designer (27-1029 and to a Portfolio Review (recruiting 27-1020) and Brand Strategist (11- session) that the school sponsors. 2011). The Digital Design and Design Miami Ad School regularly has 20 to programs prepare students for 30 national recruiters at the Portfolio Graphic Designers (27-1024), Reviews. Graduates can attend one Commercial Designers (27-1021) and portfolio review at one of our U.S. Designers (27-1029). The Digital school locations within one year of Photography and Video program graduation. prepares students for Photographers

(27-4021), Camera Operators and Placement Assistance Videos (27-4031). The placement office works diligently with each graduate to find a position that matches the graduates’ skills and interests. Through the numerous relationships the school has with Transfer of Credit from Other agencies and companies, and, the Institutions We do accept credit from other alumni network, graduates can 8 That is, they need to get across a ART DIRECTION consistent message in any and all POP 508 Thinking Strategically PROGRAM media that can possibly be employed. Understanding the importance of strategic thinking and how it fuels the Like no other time in our industry, a creative process. In this course, you’ll Art directors are dreamers with an great idea must emerge before great learn how to make all creative ideas imagination gone wild. They get paid to work can be created. It’s not about think, imagine, explore, tinker and creating a great print ad or tv spot or smart and strategically sound. You’ll learn the process of a strategic scribble. Together with a copywriter they even a great Facebook page. It’s creative. You’ll learn how to approach brainstorm ideas for websites, TV about solving a communication the creative research process. You’ll commercials, print ads, billboards, problem first and then finding the phone apps or any other medium that appropriate media to give the idea learn how to uncover “insights” that will lead to writing a creative strategy can solve the client’s problems. The maximum impact. statement. You’ll learn to formulate an team uses their knowledge of pop culture and insights into the human POP 502 Experiments in Digital ideal communications strategy. You’ll Photography learn about the creative brief. And condition to create content that is Sculpt light. Re-color the world. ultimately, you’ll develop solutions as meaningful, entertaining or useful to Magnify. Reduce. Blur. Sharpen. a creative team based on your own consumers. Once an idea is approved by their creative director, it’s shown to Capture. Release. Record a decisive strategies. moment or make one. This class the client. explores techniques in using the POP 511 Type Journey When the client buys the concept, the An introduction to the art of team directs the production and maybe digital camera as a tool in visual experimentation. typography. You’ll get a solid goes on a photo shoot to very exciting foundation in the techniques of type places like a mountaintop in Bhutan or POP 503 Idea Presentation design as well as the history behind an abattoir in Omaha. Or maybe they In the ancient history of advertising the type faces and the times that work with an animator in London and (a.k.a. a few years ago), ideas were created them. This course super models in Stockholm. Maybe the presented first as “roughs,” quick is taught in conjunction with POP concept makes it big and wins a Clio or marker sketches tacked or taped on a 513 Vector Imaging. Addy. And just maybe the concept wall, then explained to the group so makes it really, really big and airs everyone could understand what the POP 512 Short & Sweet during the half-time show of the Super hell the sketches represented. Those Headlines, web banners, outdoor Bowl. Then finally everyone in the world days are pretty much gone. These boards, tag lines, and Twitter posts all including the moms of the creative team days you will likely present a require precision and a certain turn of know exactly what an art director and complete Photoshop comp digitally phrase. You’ll learn to be a writer of copywriter actually do for a living. or showcased in a Keynote few words that carry a big message.

presentation. This class will take you Introduction through a whole pile of presentation POP 513 Vector Imaging The concept—the idea—is crucial. No formats. At the same time you’ll get the Adobe Illustrator, one of the three effective advertising or design exists fundamentals of InDesign and main programs of Adobe Creative when there is nothing to say. The Keynote, as well as iWeb for basic web Suite, is the primary application for aspiring art director will be illustrating, creating logos, designing challenged to produce as many ideas design. with type, and creating layouts in as possible in a given period of time. POP 504 Video Storytelling media that range from the web to The instructors will vary the The ubiquity of the video camera and traditional media like billboards and assignments to cover the whole the global stage of You- Tube have print ads. Illustrator is a basic tool for spectrum of advertising and design given the power of the moving image every designer and art director, so it product and service categories. In to the masses. Tell a story with is essential to have skills in this most cases, the copywriting students motion, sound and time. program. As this class will go further will be teamed with art direction into vector imaging as it applies to the students just as they will be teamed POP 505 Digital Imaging web, an introduction to Flash in this when they work in an ad agency. A comprehensive introduction to two class is required as well. of the tools you’ll need to bring your POP 501 Ideas First ideas to life: the digital camera and POP 515 Everything is Media In today’s world, communication Photoshop. You’ll learn how to put this You’ll learn how to integrate all media– projects need to be media- agnostic. tag team to work for you. –old and new, offline and online,

9 what’s coming down the line––into learn how to come up with interactive consumers and brands. How can the ideal conduit for your branded ideas, how to pitch those ideas to a marketers use social media to better message. You’ll explore applications client, and how to take the idea into serve their customers? How can of the next technological production. The course will cover brands achieve authentic blockbusters: touchscreen, voice and how to design for the web, how to relationships with consumers and face recognition, telepresence. What’s think about animations, learn what leverage the power of these next? Teleportation? makes up a digital campaign, and connections for the benefit of all how to get your campaign into participants? POP 516 Short Cutz everyone’s inbox. A continuation of POP 504 Video POP 534 The Brand Called You Storytelling, Short Cutz takes the POP 526 Motion Graphics You are a brand. But what makes production tools of the Adobe In this course you will develop a broad “you”...you? It’s every bad trait you Creative Suite to the next level and understanding of motion graphics, inherited from your forebears, your applies those skills to the creation of production concepts, design tools quirks, your likes, your dislikes, what short film projects. The classic and the enabling techniques while you eat, what you drink, what you narrative structure is explored acquiring a working vocabulary buy, what you save, what you throw through the critical analysis of short through a series of structured away, your beliefs, your secrets, your films, commercials and branded problem-solving activities. first words to your last words. It’s entertainment. what you are and what you want to POP 527 Digital Campaigns be. It’s the most fun class you’ll ever POP 517 User Experience This course will show you how an have because it’s all about Y-O-U. The science of organization of idea can be expressed across You’ll also shed a few tears because... information. You’ll learn how to multiple online platforms in a it’s all about you. organize the patterns inherent in concerted effort to reach and connect data and how to make clarity out of with users, regardless of digital POP 535 Product Creation chaos. Create the structure or road media. As the media landscape has map that allows the user to find the “morphed,” so has the role of the ad information they are seeking. An POP 528 Gaming Concepts agency. Today’s leading shops not exploration of user experience with Video games gross more revenue only promote products, they come up every touch of the brand’s than all the Hollywood movies with product ideas and then develop campaign. combined. This is an audience that them. This is a primer on the process. can not be ignored in the quest to get POP 519 Visual Impact your message across. Games are big. POP 538 Head to Head Visual communication transcends Really big. It’s a dog-eat-dog world out there, so if language and cultural barriers like you want to be the Top Dog, you’ll nothing else. Learn how to create POP 530 Pop Culture Engineering enter your work in all the student symbols that interact powerfully with This course will center on all the work competitions: Cannes, CLIO, contradictory meanings. Create flotsam and jetsam of pop culture: t- D&AD, One Show, or whatever, and unforgettable visuals. shirts and costume, graphic novels, win a nice shiny statue to help you get matchbooks, packages, posters, noticed at hiring time. POP 521 The Voice of Type pimping cars, sports paraphernalia, Type is the “voice” of the written word. and all the other ephemera POP 540 Portfolio Development Learn to “cast” the most effective imaginable. This is it. This is your last chance, the voice for your message in the walk off the end of the plank, the last exploration of how type design is POP 531 Social Media word, the final curtain, the goodbye used to enhance a message and elicit This course will introduce students to kiss, now or never...(you supply your an emotional response. the use of social media for the favorite ending). Make it a good one. purposes of brand communication It’s your life all wrapped up for show POP 522 Interactive Concepting and promotion. Beyond the and tell and hire. Students will get a crash course in buzzwords and the hype, the fact is digital wizardry. They’ll learn how to that social media platforms are POP 609 Get a Job concept for interactive projects while nothing but venues for Using online publishing resources, learning about the medium on the communication. Some of these you’ll design one or more books that way to the concept. Students will conversations take place between showcase your work. You learn how

10 to use templates as well as importing be expected to perform on the same your own design. You’ll use a variety level as the other creatives, pulling all- of media, including online, to promote nighters, meeting impossible you and your work. You’ll also deadlines while producing kick-ass produce a final website. work. You may even have ideas bought by the client, or perhaps be POP 616 Quarter Away Portfolio responsible for bringing business to Prep the agency. Our interns have done it The object for this class is for before. But more than anything, you’ll students to work on their own find out why you have to be nuts to portfolio and support materials in be in this business. And why you order to prepare their portfolio for would not miss it for anything. submission to agencies for an 8th quarter internship or Agency Lab. This program has a total of 1,900 They will aspire to make their clock hours or 77 credit hours. portfolios deliverables professional. These are the typical classes a student POP 627 Tools would take as part of this major. The object of this course is to Classes are taught by working prepare students in their first quarter professionals at an Agency Lab location, to use various tools that stress may be substituted for any class in hand/eye skills in both concepting which a student demonstrates and execution of concepts without an proficiency or to guide a student into over dependence on the computer. an area of concentration for which he This will be achieved with or she has aptitude. The registrar’s assignments that require the approval is required for all students execute concepts in variety substitutions. All classes are not listed of media and technique: lino/wood on this page nor in order. An Internship cuts; illustration; photography; may be substituted for the equivalent of cartoon; clay/3D models; typography; one quarter of classes. old engravings, street art; or any other technique not reliant on the computer.

POP 682 Content Creation The study of creative languages and strategies, from vantage points that exceed expectations of communication with clients. This class focuses on the access of information, the affordability of “smart” technology conjoined with an understanding of current consumer behavior and ability to articulate creative concepts and expression from digital screen, to print based media.

11 consistent message in any and all POP 506 Story Writing COPYWRITING media that can possibly be employed. The art of storytelling is a crucial skill. PROGRAM Like no other time in our industry, a You will learn about plot great idea must emerge before great development, story and character Copywriters are storytellers. They love work can be created. It’s not about arcs, telling stories not only in words and craft them masterfully as creating a great print ad or TV spot or multiple installments, but in multiple they blog and tweet. They know lines even a great Facebook page. It’s mediums (blogs, point of view, from a thou- sand films and watch old about solving a communication transitions, voice, persuasion). TV shows on YouTube. They team up problem first and then finding the POP 508 Thinking Strategically with an art director to brainstorm and appropriate media to give the idea concept ideas for websites, maximum impact. Understanding the importance of strategic thinking and how it fuels the commercials, print ads, phone apps, POP 502 Experiments in Digital creative process. In this course, you’ll billboards or any other medium to solve Photography the client’s problems. The team invents learn how to make all creative ideas Sculpt light. Re-color the world. smart and strategically sound. You’ll and rein- vents humor using pop Magnify. Reduce. Blur. Sharp- en. learn the process of a strategic culture to give an entertaining insight Capture. Release. Record a decisive creative. You’ll learn how to approach into the human condition. They show moment or make one. This class their concepts to the creative director the creative research process. You’ll explores techniques in using the learn how to uncover “insights” that who shows the ideas to the client. digital camera as a tool will lead to writing a creative strategy

in visual experimentation. When the client buys the idea, the team statement. You’ll learn to formulate an ideal communications strategy. You’ll directs the production and maybe goes POP 503 Idea Presentation learn about the creative brief. And on a photo shoot to locations like a In the ancient history of advertising ultimately, you’ll develop solutions as beach in Bali or an ice hotel in (a.k.a. a few years ago), ideas were a creative team based on your own Reykjavik. Ad agencies know this presented first as “roughs,” quick strategies. teaming-with- an-art director-trick. The marker sketches tacked or taped on a team is the agency’s backbone, money wall, then explained to the group so POP 512 Short & Sweet makers and problem children all at the everyone could understand what the Headlines, web banners, outdoor same time because they never grow up. hell the sketches represented. Those boards, tag lines, and Twitter posts all They break rules and do their best work days are pretty much gone. These require precision and a certain turn of in a coffee shop, not in the agency. They days you will likely present a phrase. You’ll learn to be a writer of are irreverent and impossible but quite complete Photoshop comp digitally few words that carry a big message. remarkable and absolutely necessary. or showcased in a Keynote presentation. This class will take you Introduction POP 514 Wordsmithing through a whole pile of presentation Mastering the craft of writing. The concept—the idea—is crucial. No formats. At the same time you’ll get the Embrace the relevance of long copy effective advertising or design exists fundamentals of InDesign and when there is nothing to say. The in the online world as you tackle Keynote, as well as iWeb for basic web aspiring art director will be grammar and punctuation. Realize design. the “buck” stops with you. challenged to produce as many ideas as possible in a given period of time. POP 504 Video Storytelling POP 515 Everything is Media The instructors will vary the The ubiquity of the video camera and You’ll learn how to integrate all media– assignments to cover the whole the global stage of You- Tube have –old and new, offline and online, spectrum of advertising and design given the power of the moving image what’s coming down the line––into product and service categories. In to the masses. Tell a story with the ideal conduit for your branded most cases, the copywriting students, motion, sound and time. message. You’ll explore applications will be teamed with art direction AD/CW/DD/DPV creative pods. of the next technological students just as they will be teamed blockbusters: touchscreen, voice and when they work in an ad agency. POP 505 Digital Imaging face recognition, telepresence. What’s A comprehensive introduction to two POP 501 Ideas First next? Teleportation? of the tools you’ll need to bring your In today’s world, communication ideas to life: the digital camera and POP 516 Short Cutz projects need to be media- agnostic. Photoshop. You’ll learn how to put this A continuation of POP 504 Video That is, they need to get across a tag team to work for you. Storytelling, Short Cutz takes the

12 production tools of the Adobe This course will show you how an Y-O-U. You’ll also shed a few tears Creative Suite to the next level and idea can be expressed across because... it’s all about you. applies those skills to the creation of multiple online platforms in a short film projects. The classic concerted effort to reach and connect POP 535 Product Creation narrative structure is explored with users, regardless of digital As the media landscape has through the critical analysis of short media. “morphed,” so has the role of the ad films, commercials and branded agency. Today’s leading shops not entertainment. POP 528 Gaming Concepts only promote products, they come up Video games gross more revenue with product ideas and then develop POP 517 User Experience than all the Hollywood movies them. This is a primer on the process. The science of organization of combined. This is an audience that information. You’ll learn how to can not be ignored in the quest to get POP 538 Head to Head organize the patterns inherent in data your message across. Games are big. It’s a dog-eat-dog world out there, so if and how to make clarity out of chaos. Really big. you want to be the Top Dog, you’ll Create the structure or road map that enter your work in all the student allows the user to find the POP 530 Pop Culture Engineering work competitions: Cannes, CLIO, information they are seeking. An This course will center on all the D&AD, One Show, or whatever, and exploration of user experience with flotsam and jetsam of pop culture: t- win a nice shiny statue to help you get every touch of the brand’s campaign. shirts and costume, graphic novels, noticed at hiring time. matchbooks, packages, posters, POP 522 Interactive Concepting pimping cars, sports paraphernalia, POP 540 Portfolio Development Students will get a crash course in and all the other ephemera This is it. This is your last chance, the digital wizardry. They’ll learn how to imaginable. walk off the end of the plank, the last concept for interactive projects while word, the final curtain, the goodbye learning about the medium on the POP 531 Social Media kiss, now or never...(you supply your way to the concept. Students will This course will introduce students to favorite ending). Make it a good one. learn how to come up with interactive the use of social media for the It’s your life all wrapped up for show ideas, how to pitch those ideas to a purposes of brand communication and tell and hire. client, and how to take the idea into and promotion. Beyond the POP 542 Sound Bites production. The course will cover buzzwords and the hype, the fact is This course teaches technical audio how to design for the web, how to that social media platforms are production skills: on-location think about animations, learn what nothing but venues for recording, multi-track mixing and makes up a digital campaign, and communication. Some of these audio processing. But the bigger goal how to get your campaign into conversations take place between of the class is to develop the student’s everyone’s inbox. consumers and brands. How can “ear” so that they can produce tracks marketers use social media to better POP 523 Improv/Stand-up Comedy serve their customers? How can that deliver strong emotional content. Presence, gumption and the ability to brands achieve authentic The class takes a non-musician’s think on your feet make for a stellar relationships with consumers and approach to music creation comedian and an excellent presenter leverage the power of these encouraging students to express and public speaker. Lose your stage connections for the benefit of all original musical ideas through loops fright and get your comic on. participants? AD/CW creative pods. and sampling technology. The software used includes GarageBand, POP 524 Script Writing (Radio, TV, POP 534 The Brand Called You ProTools, Logic, and/or Adobe Web) You are a brand. But what makes Audition. A possible area of study is a Writing for visual and audio media “you”...you? It’s every bad trait you survey and review of the music video requires specific skills and a fluency in inherited from your forebears, your form, song forms, and the production the idiosyncrasies of each medium. quirks, your likes, your dislikes, what by the students of a music video. Learn how to write scripts that exploit you eat, what you drink, what you POP 609 Get A Job the narrative potential of these buy, what you save, what you throw Using online publishing resources, environments. Content strategy: away, your beliefs, your secrets, your you’ll design one or more books that learning how to write scripts for first words to your last words. It’s showcase your work. You learn how different media and where it is most what you are and what you want to to use templates as well as importing impactful. be. It’s the most fun class you’ll ever POP 527 Digital Campaigns your own design. You’ll use a variety have because it’s all about 13 of media, including online, to promote deadlines while producing kick-ass you and your work. You’ll also work. You may even have ideas produce a final website. bought by the client, or perhaps be responsible for bringing business to POP 616 Quarter Away Portfolio the agency. Our interns have done it Prep before. But more than anything, you’ll The object for this class is for find out why you have to be nuts to students to work on their own be in this business. And why you portfolio and support materials in would not miss it for anything. order to prepare their portfolio for submission to agencies for an 8th This program has a total of 1,900 quarter internship or Agency Lab. clock hours or 77 credit hours. They will aspire to make their portfolios deliverables professional. These are the typical classes a student would take as part of this major. POP 627 Tools Classes are taught by working The object of this course is to professionals at an Agency Lab location, prepare students in their first quarter may be substituted for any class in to use various tools that stress which a student demonstrates hand/eye skills in both concepting proficiency or to guide a student into an and execution of concepts without an area of concentration for which he or over dependence on the computer. she has aptitude. The registrar’s This will be achieved with approval is required for all assignments that require the substitutions. All classes are not listed students execute concepts in variety on this page nor in order. An Internship of media and technique: lino/wood may be substituted for the equivalent of cuts; illustration; photography; one quarter of classes. cartoon; clay/3D models; typography; old engravings, street art; or any other technique not reliant on the computer.

Practical Experience Students with a 3.0 or higher GPA could be eligible to apply to internships in their 6th, 7th or 8th quarters of school. If a student is selected by an agency to intern, they’ll be expected to perform on the same level as the other creatives, pulling all- nighters, meeting impossible 14 POP 502 Experiments in Digital POP 659 Introduction to Craft DESIGN Photography Develops a broad range of PROGRAM Sculpt light. Re-color the world. production and design skills and Magnify. Reduce. Blur. Sharp- en. fundamental understanding of Capture. Release. Record a decisive Hyperactive is the best description of a methods-and-systems including skills moment or make one. This class designer. As the world moves more into that are necessary for designers to the global multimedia matrix, designers explores techniques in using the learn in solving design and product digital camera as a tool in visual need to stay attuned to the mediums structures and how to experimentation. that draw people in online and off. Back comprehensively produce projects. in the day of designers, paper, X-acto POP 504 Video Storytelling knives and handwrit- ten type were the POP 660 Semiotics The ubiquity of the video camera and norm. Now tablets, animation, vectors A core design course which offers the the global stage of You- Tube have and the web are added to the mix. A student a creative “scientific” method given the power of the moving image well-trained designer can do it all and for understanding new ways that to the masses. Tell a story with feels comfortable moving from the real charge their work with conceptual motion, sound and time. world to the virtual. references that resonate and are crystal clear. Emphasis is on POP 526 Motion Graphics understanding the significance and They’ve become inventors, adding new In this course you will develop a broad principles for developing sign-based ways to use old technology. Maybe they understanding of motion graphics, relationships which are the create a linocut typeface that they scan production concepts, design tools basis of storytelling and design and use for a website or hand-cut paper and the enabling techniques while graphics for a short animated webisode. thinking. acquiring a working vocabulary Designers are a vital part of the team through a series of structured POP 661 Design Thinking and produce graphics for video games, problem-solving activities. The design thinking class will focus installations for interactive events, on using the design process to create motion graphics for smartphone apps, POP 540 Portfolio Development innovative projects by focusing on as well as “traditional” packaging, This is it. This is your last chance, the purpose that is strategic. print, tv commercials, web banners or walk off the end of the plank, the last whatever else they can dream up for a word, the final curtain, the goodbye POP 662 Publication & Editorial brand. They do not know the meaning kiss, now or never...(you supply your Design of the phrase “there is nothing new favorite ending). Make it a good one. A core design course develops and under the sun.” It’s your life all wrapped up for show explores the formal skills acquired in and tell and hire. earlier classes toward solving more Introduction complex design centric problems. The Design Program enhances POP 656 Introduction to Photoshop Explore the indivisible connection design for human ability, innovation Understand and develop a sold between form and meaning and to and design thinking within workshop working knowledge of Photoshop as understand the processes by which environments. The program fosters you take your images to a whole meaningful form becomes the experimental ideation, both analog new level. catalyst for engaging the reader. and digital, by curious students who have different dispersed talents and POP 657 Typography 1 POP 663 Packaging 1 who want to enhance their strategic An introduction to typography, its An introduction to packaging, thinking and methodologies by history, aesthetics, perception, and product design, and the integrating design, business and creative, practical and applied usages. development of innovative 3-D technology. At the core of the Design structures using both physical and Program, it embraces design as a POP 658 Introduction to Design digital prototyping. strategic tool for consumer Introduces the visual language and economies and it’s a way to introduce creative process of design, covering POP 664 Web Design new and exciting innovations that composition, organization, Students design and produce their response to service ecologies, which complexity, structure, approaches, own websites using computer are important in daily lives. form, line, color theory, mass and markup languages. This course scale. focuses on designing websites with

creative interfaces, wireframes, user interface and styles tiles, responsive

15 design and mobile wireframes, and creative applications applied to a POP 674 Design History, Modernism, strong graphic images, functional site variety of retail media. Criticism & Theory organization and logical navigation. A core design class includes a survey POP 670 Information Design & of design from the Victorian era to POP 665 Symbol, Metaphors & Data Visualization the present, with emphasis on using Logos Design strategies across multiple history as a progressive force. Students learn what makes a good platforms for the visual presentation logo beginning with logic and of complex information by POP 675 Strategic Innovation exploring the reference of metaphor, understanding that in a world Product / Service Design message and context through an increasingly saturated with The design of products and services exploration of symbols, marks, logos, information via social networks, data differs from other forms of design in and digitally based avatar’s, including flows faster in a world of infinite important ways. Developing the trademarks and identity. recall. context for successful user experiences requires designers to POP 666 Experiential Design POP 671 Network Marketing, think more holistically about the Consider the human factors that Identity and Branding business models for the products encompass concepts and content in An introduction to social aspects of they create. urban and environmental planning marketing as the student examines architecture, including scale, socially responsible projects and POP 676 Typography 2 wayfaring systems, costs, materials, programs that enable organizations Advanced study of typography. The and methods of production, to differentiate themselves in a course will allow the student to gain sustainable environments, market connecting with key the skills that cross-platform across neighborhood development, constituencies in tangible and design projects, whether they be print transportation, historic and sprawl. meaningful ways that make a lasting or electronic. Students will design, The course focuses on the study of social and environmental execute and produce an experimental built, natural, global, and virtual consequences which profoundly book. environments. impact brand reputation and equity. POP 677 Mobile Design & Systems POP 667 Message & Content POP 672 Type & Image An exploration of the elements that A core conceptual class where Students explore the relationship currently make up our modern students consider the composition of between type and image and how physical existence (think i-Phone, a message and the relevance and that relationship expresses meaning app’s or GPS in a car) at its most basic how meaning is created through as a basic unit of graphic level and how to use them as a point word, image and design. Emphasis is communication through the of reference to deliver a branded on the creation of powerful visual continued study of typography, message that transcends both the narrative. conceptual thinking and proper use virtual and the physical worlds to of digital software (Indesign, connect with consumers on a deeper POP 668 Packaging 2 / Advanced Illustrator and Photoshop) which level. Packaging enhances the study and design Develop innovative packaging capability. POP 678 Typography 3 systems that meets marketing, This advanced design and branding and client needs, which will POP 673 User Experience Design typography course will focus on result in the student’s understanding, Students in this advanced class developing through each project to appreciation and ability to relate to a explore new concepts, ideas and create portfolio quality work. target audience and marketplace media –photography, videos, surface within the modern retail technology and rich visualizations POP 679 Visual Storytelling environment. from application design to gaming– to This class will emphasize the create immersive and collaborative importance of personal storytelling POP 669 Branding experiences that might change the and retail branding. An introduction to retail way people view and interact with the merchandising, emphasizing the messaging in a whole new way. POP 680 Forms & Function ability of a designer to create a loyal Students will further develop their consumer community through the skills in communicating within the use of compelling strategic branding visual dialogue; specifically focusing

16 on 3-D form. Students will explore the variety of influences and considerations in form design and where possible, begin to integrate 2-D graphic applications with form development.

POP 681 Design Entrepreneurship Designing for scale and agility is a primary mantra of today’s business world. Students learn how to design for scale essentially simplify, standardize and integrate elements so that a company can then scale the final work easily.

POP 683 Systems Design Thinking A brand is not a thing. It’s a set of perceptions about what an organization does and the value that is brought forth as a result of its actions. Branding is powerful.

This program has a total of 2,400 clock hours or 96 credit hours.

17 Like no other time in our industry, a the requirement of using only the tools DIGITAL DESIGN great idea must emerge before great available to the selected designer at PROGRAM work can be created. It’s not about that particular time. This means a creating a great print ad or tv spot or great deal of hand-made executions. Hyperactive is the best description of a even a great Facebook page. It’s about No computer. Cut paper. Fold. Sculpt designer. As the world moves more into solving a communication problem first clay. Paint. Draw. Have a lot of fun. the global multimedia matrix, designers and then finding the appropriate need to stay attuned to the mediums media to give the idea maximum POP 509 Light Stalkers that draw people in online and off. Back impact. The fundamentals of studio light: the use of scrims, reflectors, soft light and in the day of designers, paper, X-acto knives and handwrit- ten type were the POP 502 Experiments in Digital raw light. How to function in a digital norm. Now tablets, animation, vectors Photography studio. Review of digital studio and the web are added to the mix. A Sculpt light. Re-color the world. equipment. well-trained designer can do it all and Magnify. Reduce. Blur. Sharp- en. POP 510: Intermediate Photoshop feels comfortable moving from the real Capture. Release. Record a decisive The mystery that is Photoshop world to the virtual. moment or make one. This class reveals itself as you dig deeper into its explores techniques in using the They’ve become inventors, adding new digital camera as a tool in visual capabilities and features. ways to use old technology. Maybe they experimentation. POP 511 Type Journey create a linocut typeface that they scan An introduction to the art of POP 503 Idea Presentation and use for a website or hand-cut paper typography. You’ll get a solid In the ancient history of advertising graphics for a short animated webisode. foundation in the techniques of type (a.k.a. a few years ago), ideas were Designers are a vital part of the team design as well as the history behind presented first as “roughs”, quick and produce graphics for video games, the type faces and the times that marker sketches tacked or taped on installations for interactive events, created them. This course is taught in a wall, then explained to the group motion graphics for smartphone apps, conjunction with Vector Imaging POP so everyone could understand what as well as “traditional” packaging, 513. the hell the sketches represented. print, tv commercials, web banners or whatever else they can dream up for a Those days are pretty much gone. POP 513 Vector Imaging brand. They do not know the meaning These days you will likely present a Adobe Illustrator, one of the three of the phrase “there is nothing new complete Photoshop comp digitally main programs of Adobe Creative under the sun.” or showcased in a Keynote Suite, is the primary application for presentation. This class will take you illustrating, creating logos, designing Introduction through a whole pile of presentation with type, and creating layouts in Realistic projects. Realistic deadlines. formats. At the same time you’ll get media that range from the web to The goal of these classes is to deal with the fundamentals of InDesign and traditional media like billboards and the typical flow of projects in the Keynote, as well as iWeb for basic print ads. Illustrator is a basic tool for typical digital design studio. As you web design. every designer and art director, so it is move from one quarter to the next, essential to have skills in this program. POP 504 Video Storytelling these digital design studio classes As this class will go further into vector The ubiquity of the video camera and become increasingly complex and imaging as it applies to the web, an the global stage of You- Tube have realistic. You will be given a variety of introduction to Flash in this class is given the power of the moving image assignments based on the typical work required as well. to the masses. Tell a story with in a digital design studio. And the advanced projects will require mastery motion, sound and time. POP 515 Everything is Media of many interactive design techniques You’ll learn how to integrate all media– POP 505 Digital Imaging and computer applications. –old and new, offline and online, A comprehensive introduction to two what’s coming down the line––into of the tools you’ll need to bring your the ideal conduit for your branded POP 501 Ideas First ideas to life: the digital camera and message. You’ll explore applications In today’s world, communication Adobe Photoshop. You’ll learn how to of the next technological projects need to be media-agnostic. put this tag team to work for you. blockbusters: touchscreen, voice and That is, they need to get across a POP 507 Design Influences face recognition, telepresence. What’s consistent message in any and all This course combines the study of next? Teleportation? media that can possibly be employed. important designers of the past with

18 POP 516 Short Cutz design tools, web site and mobile matchbooks, packages, posters, A continuation of Video Storytelling application construction. pimping cars, sports paraphernalia, (POP 504), Short Cutz takes the and all the other ephemera production tools of the Adobe Creative POP 521 The Voice of Type imaginable. Suite to the next level and applies Type is the “voice” of the written word. those skills to the creation of short film Learn to “cast” the most effective voice POP 534 The Brand Called You projects. The classic narrative for your message in the exploration of You are a brand. But what makes structure is explored through the how type design is used to enhance a You...you? It’s every bad trait you critical analysis of short films, message and elicit an emotional inherited from your forebears, your commercials and branded response. quirks, your likes, your dislikes, what entertainment. you eat, what you drink, what you POP 522 Interactive Concepting buy, what you save, what you throw Students will get a crash course in POP 517 User Experience away, your beliefs, your secrets, digital wizardry. They’ll learn how to The science of organization of your first words to your last words. concept for interactive projects while information. You’ll learn how to It’s what you are and what you want learning about the medium on the way organize the patterns inherent in data, to be. It’s the most fun class you’ll to the concept. Students will learn how to make clarity out of chaos. Create ever have because it’s all about Y-O- to come up with interactive ideas, how the structure or road map that allows U. You’ll also shed a few tears to pitch those ideas to a client, and the user to find the information they because... it’s all about you. how to take the idea into production. are seeking. An exploration of user experience with every touch of the The course will cover how to design for POP 535 Product Creation brand’s campaign. the web, how to think about As the media landscape has animations, learn what makes up a “morphed,” so has the role of the ad POP 518: Digital Studio digital campaign, and how to get your agency. Today’s leading shops not Students work in a highly digital campaign into everyone’s inbox. only promote products, they come photo studio. They learn to calibrate up with product ideas and then monitors, use the computer in a POP 526 Motion Graphics develop them. This is a primer on shoot, fix capture issues and address In this course you will develop a broad the process. storage issues. Students learn understanding of motion graphics,

production concepts, design tools presentation considerations using POP 536 Advanced Digital Color digital capture in reflective and and the enabling techniques while Correction transparent surfaces. Students learn acquiring a working vocabulary This centers on the special how to photograph food. They through a series of structured requirements of color correction for creating rawness--or not. Students problem-solving activities. composites and multiple layers and learn to know when to use flash on masks. Both in-camera corrections POP 527 Digital Campaigns the camera, when to bounce the light and advanced Photoshop skills will This course will show you how an or when to forget the flash. be utilized. idea can be expressed across

POP 519 Visual Impact multiple online platforms in a POP 538 Head to Head Visual communication transcends concerted effort to reach and It’s a dog-eat-dog world out there, language and cultural barriers like connect with users, regardless of so if you want to be the Top Dog, nothing else. Learn how to create digital media. you’ll enter your work in all the symbols that interact powerfully with student work competitions: Cannes, POP 528 Gaming Concepts contradictory meanings. Create CLIO, D&AD, One Show, or “Video” games gross more revenue unforgettable visuals. Whatever, and win a nice shiny than all the Hollywood movies statue to help you get noticed at POP 520 Interactive Media Production combined. This is an audience that hiring time. In this course, you will develop a can not be ignored in the quest to foundation understanding of get your message across. Games POP 540 Portfolio Development interactive design concepts, interactive are big. Really big. This is it. This is your last chance, the design tools and enabling techniques walk off the end of the plank, the last while acquiring a working vocabulary POP 530 Pop Culture Engineering word, the final curtain, the goodbye through a series of structured problem This course will center on all the kiss, now or never...(you supply your solving activities. You will study the flotsam and jetsam of pop culture: t- favorite ending). Make it a good one. fundamental aspects of interactive shirts and costume, graphic novels, It’s your life all wrapped up for show

19 and tell and hire.

POP 541 Self Promotion The purpose of this class is to prepare students to successfully job hunt after graduation. The class focuses on defining a career vision, developing a toolkit for self- promotion that complements the student’s portfolio, and learning to speak confidently about oneself and work.

This program has a total of 1,920 clock hours or 96 credit hours.

These are the typical classes a student would take as part of this major. Classes are taught by working professionals at an Agency Lab location, may be substituted for any class in which a student demonstrates proficiency or to guide a student into an area of concentration for which he or she has aptitude. The registrar’s approval is required for all substitutions. All classes are not listed on this page nor in order. An Internship may be substituted for the equivalent of one quarter of classes.

20 marker sketches tacked or taped on (POP 504), Short Cutz takes the DIGITAL a wall, then explained to the group so production tools of the Adobe everyone could understand what Creative Suite to the next level and PHOTOGRAPHY the hell the sketches represented. applies those skills to the creation of Those days are pretty much gone. short film projects. The classic AND VIDEO These days you will likely present a narrative structure is explored PROGRAM complete Photoshop comp digitally, through the critical analysis of short or you’ll have a one-sentence films, commercials and branded In the old days (before the computer) statement of the idea written in an entertainment. you were a still life photographer; you email or showcased in a PowerPoint POP 518: Digital Studio typically specialized in advertising, or Keynote presentation. This will take Students work in a highly digital fashion, photo journalism, you through a whole pile of documentary, food, editorial, portraits, presentation formats. At the same photo studio. They learn to calibrate etc. The big money was in advertising time you’ll get the fundamentals of monitors, use the computer in a shoot, fix capture issues and address and fashion. You shot primarily for InDesign and Keynote, as well as storage issues. Students learn “print” (magazine) ads. iWeb for basic web design. presentation considerations using Pop 504: Video Storytelling Then came the digital revolution and digital capture in reflective and An introduction to the camera (DSLR), transparent surfaces. Students learn the photo world was turned upside software (Adobe Premiere & After how to photograph food. They down. The darkroom disappeared Effects), and workflow of video creating rawness--or not. Students along with film, and the computer ‘light room” was born. Ad agencies began to production. The student will produce learn to know when to use flash on short films of both the narrative and the camera, when to bounce the light make their money online, and expository form and acquire a or when to forget the flash. magazine advertising shrank to a tiny familiarity with common production slice of revenue for the agencies and the techniques (e.g., green screen, stop POP 525: Location, Location, photographers alike. Photographers motion, keyframe animation). Location had to become digital experts Students are required to produce Shooting in a variety of locations, overnight to stay alive. indoors and outdoors. How to several projects which are suitable for submission to video contests, but control light when you can’t control Then YouTube, Instagram and Facebook exercise materials are provided to the light. Digital advantages and celebrated user- generated content. And students to guarantee sufficient time disadvantages. another revolution happened in is spent with the software so they photography. The old film POP 529: Digital Photography in gain the skill and confidence with the photographer-turned-digital- Nature post production process. photographer had to become a Special digital concerns when videographer as well. But, hey, if it were shooting the natural environment. POP 505: Digital Imaging easy, it would be easy. It’s still the most Using Photoshop for nature A comprehensive introduction to two fun occupation ever invented by man. photographs. Understanding of the tools you’ll need to bring your You just have to be creative, smart, histograms. White balance in nature ideas to life: the digital camera and flexible and more than a little bit crazy. photography. Photographing Adobe Photoshop. You’ll learn how to elements to composite later. RAW put this tag team to work for you. POP 502: Experiments in Digital considerations. Photography POP 509: Light Stalkers Sculpt light. Re-color the world. POP 536 Advanced Digital Color The fundamentals of studio lights: the Magnify. Reduce. Blur. Sharpen. Correction use of trellises, reflectors, soft and Capture. Release. Record a decisive This centers on the special hard lights. moment or make one. This explores requirements of color correction for techniques in using the digital camera composites and multiple layers and POP 510: Intermediate Photoshop as a tool in visual experimentation. masks. Both in-camera corrections The mystery that is Photoshop and advanced Photoshop skills will be reveals itself as you dig deeper into its POP 503: Idea Presentation utilized. capabilities and features. In the ancient history of advertising

(a.k.a. a few years ago), ideas were POP 539 Personal Projects POP 516: Short Cutz presented first as “roughs,” quick An entire quarter is spent exploring a A continuation of Video Storytelling

21 project completely invented and POP 583: Architectural mixed lighting concerted by the student. The teacher Photography meets weekly with them to review the This class will discuss the special POP 598: Models, Actors, Characters and Their Faces work and progression providing considerations of photographing A pretty famous writer once said all critique and direction where needed. buildings, both the exterior and the world is a stage. This is your The final product will be made into a interior. They will learn the solutions chance to capture it in theatrical book as a part of their final portfolio. of location lighting, perspective portraiture. control and exposure. POP 540: Portfolio POP 599: Action! The total focus of this class is to POP 584: Fashion From live action to stop motion to finalize the student’s portfolio in This is an exciting quarter of sexy video and shooting for YouTube, this several formats: printed book, a people, styling, make up, posing and class will be an extensive exploration computer presentation format and a propping. Students will learn to of all the various requirements of traditional printed portfolio. In depth control strobe lights in the studio. imaging moving objects. review and analysis of the POP 585: Portraits photo/video business including best Students will study the unique POP 609 Get A Job practices, organization and strategies approach to portraiture of the Dutch A professional level web site is for success. photographers in contrast to the required of the student’s work as well

as a social networking campaign. The POP 542: Sound Bites German and Spanish photographers. student will also explore other forms This course teaches technical audio POP 587: Travel Photography of self-promotion. production skills: on-location Each place we visit has its own recording, multi-track mixing and particular look, character and POP 612 Advanced Documentary audio processing. But, the bigger goal ambiance. Capturing it’s essence Students explore a new story or of the class is to develop the student’s using different perspectives and continue with the one they started in “ear” so that they can produce tracks interesting light can allow our the first documentary class. They will that deliver strong emotional content. destination photography to dig deeper and expand on their The class takes a non-musician’s communicate all of these qualities as visual story telling techniques using approach to music creation well as the literal look of it. both still and video images. encouraging students to express original musical ideas through loops POP 588: Libations & Gourmet POP 613 Smartphonography and and sampling technology. The Foods Social Media software used includes GarageBand, An emphasis on shooting in the In this class students explore ProTools, Logic, and/or Adobe studio and mastering such difficult photography apps and learn how to Audition. A possible area of study is a problems as glassware and reflective use them to promote themselves and survey and review of the music video surfaces. Students will also focus on generate interest in their work form, song forms, and the production food styling and presentation. through social media. by the students of a music video. POP 592: Advertising Photography Practical Experience POP 543: Final Exhibition Students go through the process of In some cases the student may have The student will develop a concepting and shooting advertising the opportunity for an internship in a comprehensive exhibition of work, photography from jewelry, to professional photographic, video, or find a suitable exhibition place, and steaming gourmet food and luscious film promotion company. have an exhibition opening. libations to lifestyle and fast food. They are different techniques for This program has a total of 1,900 POP 580: Giants of Photography image delivery to clients as well as clock hours or 77 credit hours. Review of the “Masters of how to create a cost breakdown and Photography”, their work and their final invoice. These are the typical classes a student techniques. would take as part of this major. POP 596: Environmental Portraits Classes are taught by working POP 582: Documentary Learn to concept and execute the professionals at an Agency Lab location, Using the contrasting environments environmental portrait in any may be substituted for any class in of sea, swamp and mountains, situation; indoors or out. Learn to use which a student demonstrates students will learn to tell a story ambient light, strobe lighting or proficiency or to guide a student into through their photography.

22 an area of concentration for which he or she has aptitude. The registrar’s approval is required for all substitutions. All classes are not listed on this page nor in order. An Internship may be substituted for the equivalent of one quarter of classes.

23 Directors, Content Developers, Social and Briefing STRATEGIC Media Strategists, Planners and Data The content of this class is included Analysts) give weekly presentations in these three sentences: How to PLANNING covering the latest trends, techniques write a good brief. How to and other aspects of the business. discriminate between good and bad BOOTCAMP briefs. How to do a good briefing. The Strategic Planners are the North Star POP 549 Industry Heroes: AP goals of the class expand way beyond that guide the creative ship. They’re Each of the weekly planning heroes these sentences. It is essential that logical, creative, inquisitive and intuitive. (instructors) covers a different topic the strategic planning student comes They find insight through research, then crucial to account planning. The to recognize that this process is the turn around and present to the client instructor also assigns a project pivotal point from analysis of data to like a rockstar. Planners help demystify where the planning students can the start of creative activity. This the consumer and direct ideas when the apply the skills they just learned. creative briefing becomes the tool to client and creative team need to reach. Lecture Topic: Account Planning: unleashing the creative forces of the After conducting focus groups, man-on- An Overview creative director and the team of art the-street interviews and surveys, an What is account planning and why director and copywriter. The briefing strategic planner takes that info and does it exist? This class will discuss must inform, obviously, but more pulls it apart into a million pieces. Then the birth of account planning in the importantly the briefing must inspire. they put it all back together writing a 60s and follow its evolution to the Lecture Topic: Qualitative brief the art director and copywriter can present. You learn the role of this Research use to concept ideas. Throughout the discipline within the agency and how The objective of this class is to focus creative process, the planner is there to it works with creative, account on qualitative research. You begin by encourage and refocus helping management and media. The class discussing the art of qualitative everyone stay “on brief”. At the end, will cover methods and tools and you research, the background and the their navigation through rough waters will discuss strategic development: planner’s role and nature versus result in a campaign that hits the target getting to strategic ideas using quantitative research. The planner market and is not only funny, wistful or research. You discover the need to also learns appropriate uses of: entertaining but is strategically sound identify the target audience above all. strategy development, creative and solves the client’s problem. Lecture Topic: Understanding the explorations, knowing your target Issue and exploring a hot issue. You Format of the Course What key issue is the brand facing? Is discuss how to speak with the right The Strategic Planning students take it an issue that can be solved by people: how to find the screener and six theory classes a week plus skills advertising? A planner’s first job is to laying the groundwork for a great training. The classes are taught by ask the right questions. You will conversation. You study the “design” visiting account planners from all discuss how advertising is a planned, of groups, mini-groups, triads and over the world, creative directors and not a haphazard, activity; winning one-on-ones, and “expert” interviews by a variety of industry professionals. strategies are dependent on rigorous and Super Groups. You talk about All classes are taught by an account consumer market analysis. You problem solving, moderating how to planner/creative director team. The examine the role of desk research and manage the front room and how to strategic planning students provide ad hoc research. You learn how to manage the back room, how to the planning aspect while they are develop a six-step sequence strategic probe, probe, probe. Then, you teamed with an art director/ foundation: the client briefing, asking learn how to debrief and how to go copywriter team. In all classes, the the right questions, exploring the for the gold. planning students develop the broad market/business dynamics, Lecture Topic: Quantitative creative briefs that the art direction conducting a thorough brand audit, research and copywriting students work asking candid questions, carrying out The focus is on quantitative research. from, just as they would in an ad a competitive analysis of other key The objective is to impart the agency. They concept fully brands in the category, establishing realization in the mind of the student integrated campaigns using all target audience segments and that understanding where a brand media. consumer purchasing dynamics, and fits in the world is only partly defining the role of advertising and intuition. Success depends upon POP 544 Industry Heroes which models of advertising are marshaling existing information and Each week, industry professionals applicable. data and critically transforming it (including Web Developers, Creative Lecture Topic: The Creative Brief into knowledge and insight. You

24 discuss the planner’s typical path Each planner will present their Chances are, you’ve heard the term that follows these steps: existing portfolio case studies to a planning brainstorming before. It’s been research audit, client based sources, director in a job interview setting. The around a while. That’s because, when agency based and third party planners will receive feedback and a practiced effectively, it works. sources, and proprietary invention grade based on the content in Especially when you throw in some of new knowledge. their portfolio and their ability to fun and a little hard work. In the first Lecture Topic: Proof, Measuring present their work during the half of this class, you will learn how to Impact interview. harness your brain and put it to use Analyze conventional and as one amazingly sharp, abundant unconventional ways of POP 550 Workshop: AP idea-creating tool. You’ll learn new effectiveness and create systems The planning instructor provides ways to tap into the section of that translate campaigns into practical exercises to help the your brain that may have been measurable business value. Learn students learn the topics of the week. asleep or taking a break for some how analytics professionals capture Assignments are given to the time now (hopefully not 90% of it). data and signals generated by paid, Planners based on the weekly topics. The truth is, we’ve been programmed owned and earned activity in order The Planners develop insights and to struggle against our imaginations. to inform, evaluated and optimize strategies from research and brief We try so hard to be ‘original,’ but campaigns. their creative partners. The art refuse to allow the ‘forbidden’ Lecture Topic: Pitching New director/copywriter teams then work thoughts into our consciousness. Business with the planners to create integrated That untapped part of your brain At each boot camp, the marketing campaigns from the planner’s probably contains some pretty director of a major brand briefs the research, insights and creative briefs. interesting material. We want to students on a project. This is the week Class meets for intensive work make darn sure that down the road the planning students and their art sessions on two successive days. when you’re thinking of brand director and copywriter teams give possibilities, nothing will limit the their presentations to the client and a POP 629 The Pitch: AP potential of your imagination. And panel of other advertising This class will as closely as possible that no technology will ever professionals. Past clients have replicate the agency environment. As overpower good strong thinking. included: Nike, American Express, in the real world, planning and For the second half of the course FedEx, Old Navy, Mini, Wendy’s, Dairy creative students are teamed each student will work on developing Queen, Starbucks and YouTube. together to develop work to build a a book of three to four case studies Lecture Topic: Social & Media client’s brands. The students develop that reflect the student’s thinking and Planning skills and techniques needed to build perspective. Each student will develop The media landscape is growing good working relationships. They will their book with input from exponentially and understanding its learn how to solve brand problems classmates and the teacher. vast potential is essential when and present to clients. evaluating “conversational marketing” POP 639 Agency Exposure: AP for inclusion in the marketing POP 638 Planner Toolbox: AP To expose students to a variety of campaign. Understand the “Mad thoughts are those which other working environments where anthropological and marketing points people find unacceptable, and train planners are employed and to assist of view to exploit the medium. us not to talk about, but which we go students in developing industry Lecture Topic: The Landscape is to the theater to see expressed.” contacts to grow your planning Changing -Keith Johnstone network. Business today is dominated by one word-change. As strategists, planners Brainstorming techniques will be Required Hours must learn to be fluent in how explored in the first half of the course. The Strategic Planning student takes change affects business. Planners Scientists tell us that the average six lecture/critique/ demonstration must be proficient in the human only makes use of 10% of his classes each week. Each class is three communication tools required to or her brain’s capacity. Isn’t a 99% hours long with an additional two and handle the evolving market; they waste of anything sort of a shame? a half hours of lab time required per must inspire to create solutions that And particularly shameful when it’s a class. This program is 12 weeks long simplify and provoke. creative brain. That would be you. for 17 total credit hours, 397 clock Lecture Topic: Portfolio You’re creative. Otherwise you hours. Evaluation wouldn’t be with us.

The Educational Purpose The purpose is to assist students in developing the skill that can get them a job as a strategic planner or junior strategic planner in an advertising agency or company with a strategic planning department. The skills taught include but are not limited to: account planning techniques, developing, writing and presenting a creative brief, using qualitative research, using quantitative research, using media planning, developing and managing a brand, using surveys and other research, idea development and developing ideas of others, presentation techniques and judging advertising effectiveness.

Quantitative Requirements for Graduation The Strategic Planning student will spend a total of 12 weeks in the program, a total of 397 hours/17 credit hours.

Qualitative Requirements for Graduation The Strategic Planning student must satisfactorily complete all required projects and pass a final oral and portfolio review that satisfies the reviewing panel that the student demonstrates a level of work and understanding of strategic planning sufficient to gain entry into the business.

Diploma/Placement Upon a passing review, the strategic planning student will be awarded a diploma. The planning students will then have the opportunity to present their work in the school’s Portfolio Review. The school’s Placement Office will also assist graduates with additional contacts.

26 Grades, Evaluations POP 518: Digital Studio COURSES During the tenth week of class, each POP 519: Visual Impact Determining The Appropriate student meets individually with each POP 520: Interactive Media Schedule instructor for an evaluation of Production Many of our students come with progress for the quarter. This time is POP 521: The Voice of Type very different educational used to select those assignments POP 522: Interactive Concepting backgrounds. Some are just which should be taken to a more POP 523: Improv/Stand-up Comedy beginning their training. Others complete stage for end-of-quarter POP 524: Script Writing (Radio, TV, have prior advertising or design awards. Students receive a written Web Spot) experience. Some have college evaluation at the end of each POP 525: Location, Location, degrees. Others do not. Some quarter from each instructor Location students come with highly Grades are given on a standard four POP 526: Motion Graphics developed computers skills. Some point scale: A (4.00), A- (3.67), B+ POP 527: Digital Campaigns have no experience with computers (3.33), B (3.00), B- (2.67), C+ (2.33), C POP 528: Gaming Concepts at all. We make every attempt to (2.00), C- (1.67), D+ (1.33), POP 529: Digital Photo in Nature place students in the appropriate D (1.00), D- (0.67), F (0.00). POP 530: Pop Culture Engineering level of classes based on our POP 531: Social Media appraisal of their samples of work Credit Hours Per Class POP 532: Editorial Writing and their previous education or All classes are worth 2.33 quarter POP 534: The Brand called You professional experience. We try to credits, with a few exceptions. POP 535: Product Creation avoid having any student repeat a The exceptions are: POP 344 (1.5), POP 536: Advanced Color course they do not need. Just as POP 544 (1.5), POP 549 (1.5), POP Correction important, we must insure that 559 (6), POP 604 (1.5), POP 606 POP 537: It’s a Mobile World students do not miss a course they (2.55), POP 607 (1.2), POP 629 (3.2), POP 538: Head to Head need. All this requires individual POP 638 (4.05), POP 639 (1.2), POP POP 539: Personal Projects counseling with the student, the 695 (4.05), POP 696 (3.2), POP 697 POP 540: Portfolio Development registrar and the president of the (1.5), POP 698 (6), POP 699 (1.2). POP 542: Sound Bites school. The following is a list of all Credit hours awarded by this POP 543: Final Exhibition courses in the school. This list also institution might not be transferable POP 544: Industry Heroes provides the alternative courses to other institutions of higher POP 545: Industry Heroes: Master’s that may be selected for an learning. Please see the Notice on Lecture individual student for all the Transferability of Credits of this POP 546: Heroes and Sidekicks A reasons mentioned above. catalog. POP 547: Heroes and Sidekicks B POP 548: Duck, Duck, Goose: AP The Course Coding System POP 344: Industry Heroes: POP 549: Industry Heroes: AP Explained Bootcamps POP 550: Workshop: AP Miami Ad School course codes POP 501: Ideas First POP 551: Switching Sides and consist of a three-letter context POP 502: Experiments in Digital Switching On: AP identifier and a three-number class Photography POP 552: Knock Knock: AP designation. The context identifiers POP 503: Idea Presentation POP 558: Advanced Photoshop are as follows: POP (classes taken at POP 504: Video Storytelling Techniques base school locations), ALB (classes POP 505: Digital Imaging POP 559: Portfolio Development B taken at Agency Lab locations and POP 506: Story writing POP 580: Giants of Photography base school) , ILB (classes taken at POP 507: Design Influences POP 581: Business of Photography Agency Lab locations), INT POP 508: Thinking Strategically POP 582: Documentary (internships). Numerical class POP 509: Light Stalkers Photography designations are assigned by POP 510: Intermediate Photoshop POP 583: Architectural Photography availability and, where appropriate, POP 511: Type Journey POP 584: Fashion Photography sequentially. This, however, does POP 512: Short & Sweet POP 585: Portraiture 1 not necessarily imply that the POP 513: Vector Imaging POP 586: Industrial Photography courses must be taken in the POP 514: Wordsmithing POP 587: Travel Photography 1 numerical order implied. POP 515: Everything is Media POP 588: Libations & Gourmet POP 516: Short Cutz Foods POP 517: User Experience POP 589: Landscape Photography

27 POP 590: Portraiture 2 POP 678: Typography 3 ALB 646: Rio de Janeiro Projects 2 POP 591: Travel Photography 2 POP 679: Visual Storytelling ALB 647: Rio de Janeiro Projects 3 POP 592: Advertising Photography POP 680: Form & Function ALB 648: Rio de Janeiro Projects 4 POP 593: Advanced Studio POP 681: Design Entrepreneurship ALB 649: San Francisco Projects 1 POP 596: Environmental Portraits POP 682: Content Creation ALB 650: San Francisco Projects 2 POP 597: Color Management & POP 683: Systems Design Thinking ALB 651: San Francisco Projects 3 Workflow POP 687: Industry Heroes SM ALB 652: San Francisco Projects 4 POP 598: Models, Actors, Characters POP 688: Social Strategy Immersive ALB 653: São Paulo Projects 1 & Their Faces SM ALB 654: São Paulo Projects 2 POP 599: Action POP 689: Social Media Toolbox ALB 655: São Paulo Projects 3 POP 600: Advanced Photo POP 690: Industry Exposure SM ALB 656: São Paulo Projects 4 POP 603: Duck, Duck, Goose: SM POP 695: Toolbox: UX ALB 657: Sydney Projects 1 POP 604: Industry Heroes: SM POP 696: User Experience 101 ALB 658: Sydney Projects 2 POP 605: Workshop: SM POP 697: User Experience 102 ALB 659: Sydney Projects 3 POP 606: Switching sides and POP 698: Workshop: UX ALB 660: Sydney Projects 4 Switching On: SM POP 699: Agency Exposure: UX POP 607: Knock Knock: SM ILB 701: Amsterdam Projects 1 POP 609: Get A Job ALB 601: Berlin Projects 1 ILB 702: Amsterdam Projects 2 POP 616: Quarter Away Portfolio ALB 602: Berlin Projects 2 ILB 703: Amsterdam Projects 3 Prep ALB 603: Berlin Projects 3 ILB 704: Amsterdam Projects 4 POP 627: Tools ALB 604: Berlin Projects 4 ILB 705: Beijing Projects 1 POP 629: The Pitch: AP ALB 605: Buenos Aires Projects 1 ILB 706: Beijing Projects 2 POP 639: Agency Exposure: AP ALB 606: Buenos Aires Projects 2 ILB 707: Beijing Projects 3 POP 640: Coding for Creatives ALB 607: Buenos Aires Projects 3 ILB 708: Beijing Projects 4 POP 641: The Pitch: SM ALB 608: Buenos Aires Projects 4 ILB 709: London Projects 1 POP 656: Introduction to Photoshop ALB 609: Chicago Projects 1 ILB 710: London Projects 2 POP 657: Typography 1 ALB 610: Chicago Projects 2 ILB 711: London Projects 3 POP 658: Introduction to Design ALB 611: Chicago Projects 3 ILB 712: London Projects 4 POP 659: Introduction to Craft ALB 612: Chicago Projects 4 ILB 713: Paris Projects 1 POP 660: Semiotics ALB 613: Hamburg Projects 1 ILB 714: Paris Projects 2 POP 661: Design Thinking ALB 614: Hamburg Projects 2 ILB 715: Paris Projects 3 POP 662: Publication & Editorial ALB 615: Hamburg Projects 3 ILB 716: Paris Projects 4 Design ALB 616: Hamburg Projects 4 ILB 717: Shanghai Projects 1 POP 663: Packaging 1 ALB 621: Madrid Projects 1 ILB 718: Shanghai Projects 2 POP 664: Web Design ALB 622: Madrid Projects 2 ILB 719: Shanghai Projects 3 POP 665: Symbols, Metaphors & ALB 623: Madrid Projects 3 ILB 720: Shanghai Projects 4 Logos ALB 624: Madrid Projects 4 ILB 721: Stockholm Projects 1 POP 666: Experiential Design ALB 625: Mexico City Projects 1 ILB 722: Stockholm Projects 2 POP 667: Message & Content ALB 626: Mexico City Projects 2 ILB 723: Stockholm Projects 3 POP 668: Packaging 2 / Advanced ALB 627: Mexico City Projects 3 ILB 724: Stockholm Projects 4 Packaging ALB 628: Mexico City Projects 4 ILB 725: Special Projects 1 POP 669: Branding ALB 629: Miami Projects 1 ILB 726: Special Projects 2 POP 670: Information Design & Data ALB 630: Miami Projects 2 ILB 727: Special Projects 3 Visualization ALB 631: Miami Projects 3 ILB 728: Special Projects 4 POP 671: Network Marketing, ALB 632: Miami Projects 4 ILB 729: Special Projects 5 Identity and Branding ALB 637: Mumbai Projects 1 ILB 730: Special Projects 6 POP 672: Type & Image ALB 638: Mumbai Projects 2 ILB 731: Special Projects 7 POP 673: User Experience Design ALB 639: Mumbai Projects 3 ILB 732: Special Projects 8 POP 674: Design History, ALB 640: Mumbai Projects 4 ILB 733: London Projects 5 Modernism, Criticism & Theory ALB 641: New York Projects 1 ILB 734: London Projects 6 POP 675: Strategic Innovation ALB 642: New York Projects 2 ILB 735: London Projects 7 Product/Service Design ALB 643: New York Projects 3 ILB 736: London Projects 8 POP 676: Typography 2 ALB 644: New York Projects 4 POP 677: Mobile Design & Systems ALB 645: Rio de Janeiro Projects 1 INT 801: Internship in Amsterdam

28 INT 802: Internship in Austin INT 803: Internship in Beijing INT 804: Internship in Berlin INT 805: Internship in Boulder INT 806: Internship in Budapest INT 807: Internship in Brussels INT 808: Internship in Chicago INT 809: Internship in Hamburg INT 811: Internship in Los Angeles INT 812: Internship in London INT 813: Internship in Madrid INT 814: Internship in Miami INT 815: Internship in Minneapolis INT 816: Internship in Moscow INT 817: Internship in Munich INT 818: Internship in New York INT 819: Internship in Portland INT 820: Internship in Prague INT 821: Internship in San Francisco INT 822: Internship in São Paulo INT 823: Internship in Shanghai INT 824: Internship in Sydney INT 825: Internship in Special Location INT 826: Internship in Boston INT 827: Internship in Dubai INT 828: Internship in Hong Kong

29 make a copy for yourself, this is a resume/CV). If you do not have a HOW AND contract and you are responsible for LinkedIn profile you will need to knowing all the information that is create one. WHEN TO within this document. ❑ Respond to the Account ❑ Application fee: this can be made Planning Creative Exercises that are APPLY by US money order, US personal found on Admissions Policies check, cash, US cashiers check, wire www.miamiadschool.com/admissions Applicants are accepted on the basis transfer, or credit card by phone via . Take your time with each of the of interview, references and an the business office. exercises and let your creative side appraisal of their creative potential. ❑ Copies of two valid forms of hatch out! Applicants must possess a high federally or state issued ID. This can school diploma or GED certificate. be a driver license, passport, SS card, Application Requirements for Strategic Planning Bootcamp or birth certificate. International Students applicants must possess a ❑ A COPY of highest diploma In addition to program application Bachelor’s degree. International achieved or OFFICIAL transcripts from requirements, international students applicants must submit Test of the school you last attended. must also provide the following items for their visa. English as a Foreign Language ❑ Creative examples as stated in (TOEFL) scores of 550 (paper), 213 program you are applying for. The ❑ A copy of your valid passport. (computer) and above. The school creative examples are found on ❑ Bank letter or financial does not provide any English as a www.miamiadschool.com/admissions statement indicating a minimum cur- Second Language (ESL) instruction. . Take your time with each of the rent balance. This must be printed on exercises and let your creative side bank letterhead in English and must When to Apply hatch out! be calculated for US currency by your The school operates on a quarter bank. The financial document must system (four quarters each year). Applications Checklist for be the ORIGINAL document as copies The summer quarter is a normal Strategic Planning Bootcamp are not acceptable. The current quarter. Students may enter at the Students balance indicated must be at least US beginning of any quarter: Fall, Once you have all the items on the $30,000. (US $8,500 for SP & SM Boot Winter, Spring or Summer. checklist, give it a last once- over Camp students.) and send your application by the ❑ Sponsor Letter. If the financial What to do if you are interested enrollment deadline to your statement is not in your name, you’ll in more than one location? admissions representative. need a letter from the person whom No problem. The best answer, of ❑ Complete the Miami Ad School is listed on the bank statement. This course, is to visit each location and enrollment contract. Remember to is your sponsor. You may have more then make your decision. But that’s sign and date the back page. Also, than one sponsor; each with their not always practical. Suppose you make a copy for yourself, this is a own sponsor letter. If the bank want to apply to both Miami and contract and you are responsible for statement is in your name, you can San Francisco. OK. Apply to your knowing all the information that is skip this requirement. The sponsor preferred location, say—in this within this document. letter must be the ORIGINAL as case—San Francisco. If you decide ❑ Application fee: this can be made copies are not acceptable. later that you really prefer Miami, by US money order, US personal ❑ Official TOEFL report. Scores we can transfer your application check, cash, US cashier’s check, wire must be a minimum of 550/ PBT, there, no sweat. transfer, or credit card by phone via 213/CBT, or 80/IBT. Occasionally, this the business office. component is waived. Contact the Applications Checklist for Art ❑ Copies of two valid forms of Admissions Office if your facility Direction, Copywriting, Design, federally or state issued ID. This can with the English language can be Digital Photography and Video be a driver license, passport, SS card, clearly demonstrated in both written Once you have all the items on the or birth certificate. and oral form. TOEFL scores should checklist, give it a last once- over ❑ Proof of Bachelor’s Degree: A be sent to you and included in your and send your application by the COPY of highest degree achieved or completed application packet. We do enrollment deadline to your OFFICIAL transcripts. not have a school number. admissions representative. ❑ Please include a link to your Please note that Miami Ad School ❑ Complete the Miami Ad School LinkedIn profile highlighting your does not provide any visa services enrollment contract. Remember to experience (in lieu of a paper to international students. Miami Ad sign and date the back page. Also, 30 School can only vouch for student Equipment/Supplies status and any associated charges (Does not apply to SP, SM students) that student had already paid by All students must have an Apple means of a general To whom It May Macintosh Pro with external hard Concern letter. drive storage (2 TB) with maximum RAM Airport-equipped. Also School Calendar required is a standard complement The school operates on a quarter of computer software including but system; four quarters each year; the not limited to Adobe Creative Cloud summer quarter is a normal quarter membership, Keynote & Pages, and Lynda.com. Students need a digital DSLR camera with adjustable QUARTER APPLICATION START END DEADLINE settings and HD video capability. All students must have a smart phone 2019.1 11.26.18 01.02.19 03.08.19 with video. All students must have 2019.2 2.25.19 04.01.19 06.07.19 the following smart phone accessories: lens kit (including 2019.3 5.27.19 07.01.19 09.06.19 telephoto and wide angle lens), 2019.4 8.26.19 09.30.19 12.06.19 light kit, circular light and stand. Students should expect to spend 2020.1 11.25.19 01.06.20 03.13.20 $5,000 for additional supplies. 2020.2 2.24.20 04.06.20 06.12.20 Miami Ad School students are 2020.3 5.25.20 07.06.20 09.11.20 eligible to purchase Apple products 2020.4 8.24.20 10.05.20 12.11.20 at special education prices. Your school ID or letter of admission Holidays should be sufficient proof of your Third Monday in January status. Martin Luther King Day Third Monday in February Presidents Day Fourth Monday in May Memorial Day July 4th Independence Day First Monday in September Labor Day Fourth Thursday and Friday in November Thanksgiving Holiday

31 • Procedure & Forms: processed students and the frequency of those FINANCIAL AID, through third-party financial aid disbursements, the way the school processor, Webber & Associates Inc. provides for Pell eligible students to TUITION FEES • Eligibility requirements: obtain or purchase required books Determined by Webber & Associates and supplies by the seventh day of a REFUND POLICY based on FAFSA online application. payment period and how the Financial Aid • Criteria for selecting recipients students may opt out. The terms of There are several types of financial from the group of eligible applicants: any loan received by the student and aid available to students who qualify. Our financial aid office can assist sample repayment schedules and the Miami Ad School participates in the with these disclosures; awards are necessity for repaying loans are all following Federal Financial Aid based on need from smallest to available to the student through our programs: Pell Grants, Subsidized highest EFC. interview process. This process Federal Student Loans, Unsubsidized • Criteria for determining the consists of an online application, Federal Student Loans, SEOG Grants amount of a student’s award: awards which determines eligibility and and Parent Plus Loans. based on need from smallest to additional financing options, as If a student obtains a loan to pay for highest EFC; based on Department of applicable. The terms and conditions an educational program, the student Education guideline, first and second of the loans students receive under will have the responsibility to repay year of undergraduate levels are the Direct Loan program are also the full amount of the loan, plus awarded. made available on a one-on-one interest, less the amount of any basis. General conditions and terms refund. If the student receives 3. Parent Plus Loans applicable to any employment financial aid funds, the student is • If a student is considered provided to a student as part of the entitled to a refund of the moneys dependent on the FAFSA, then their student’s financial assistance package not paid from federal student parents can apply for the Parent Plus are also disclosed. Finally, the exit financial aid program funds. Loan through www.studentloans.gov counseling information consists of a Miami Ad School is required to make • Eligibility requirements: The summary of all loans the student has the following consumer information William D. Ford Federal Direct Loan outstanding. disclosures to the student, pursuant Program will determine if the loan is to applicable federal financial aid approved or not based on the credit For more information contact the program: check with Equifax. Financial Aid Department or visit the • If approved, Weber & Associates financial aid page on the school’s 1. Pell Grants and SEOG Grants will process the loan approval and set website. • Procedure & Forms: processed up the disbursements. through a third-party financial aid • If denied, according to the Registration Fee for all Programs processor, Webber & Associates Inc. student’s ECF, Weber & Associates will A one-registration fee of $100 is due • Eligibility requirements: determine the additional amount the with the submission of the Determined by Webber & Associates student is awarded in unsubsidized enrollment form. (The fee for San based on FAFSA online application. loans. Francisco applicants is $75.) This is a • Criteria for selecting recipients one-time-only non-refundable fee from the group of eligible applicants: The consumer information required that covers administrative expenses Our financial aid office can assist to be disclosed to the student incurred in processing new students. with these disclosures; awards are pursuant to Federal Financial Aid also This amount does not apply toward based on need from smallest to includes the following: criteria for tuition. This is the only registration highest EFC. continued student eligibility under fee payable to the school. • Criteria for determining the each program, satisfactory progress amount of a student’s award: awards standards that the student must based on need from smallest to meet to receive financial assistance highest EFC; based on Department of and criteria by which the student Education guideline, first and second who has failed to maintain year of undergraduate levels are satisfactory progress may re- awarded. establish his or her eligibility for financial assistance, the method 2. Subsidized and Unsubsidized which financial assistance Federal Student Loans disbursements will be made to the

32 TUITION

SAN FRANCISCO Program Tuition Table

Program Clock Length of Registration STRF Tuition per Total Total Institutional Name Hours Program* Fee (Non- Quarter Tuition Charges for the refundable) Program Art Direction 1900 8 Quarters $75.00 $0.00 $4,850.00 $38,800.00 $38,900.00 Copywriting 1900 8 Quarters $75.00 $0.00 $4,850.00 $38,800.00 $38,900.00 Design 2400 8 Quarters $75.00 $0.00 $4,850.00 $38,800.00 $38,900.00 Digital Design 1920 8 Quarters $75.00 $0.00 $4,850.00 $38,800.00 $38,900.00 Digital Photography 1900 8 Quarters $75.00 $0.00 $4,850.00 $38,800.00 $38,900.00 and Video Strategic Planning 397 12 weeks $75.00 $0.00 $10.000.00 $10.000.00 $10,100.00 Bootcamp

*Each Quarter is 10 weeks long, followed by a break. Please refer to the School Calendar

Additional supplies: Students should expect to spend $5,000.00 for additional supplies for the Art Direction, Copywriting, Design and Digital Photography and Video programs. Students should expect to spend $1,500.00 for additional supplies for Strategic Planning Bootcamp.

Tuition is based on the quarter system and is due one month prior to when classes start. Quarterly tuition can be payable in 3 equal consecutive monthly installments. Please see the accounting office for a payment plan. Payments are due on the 1st day of each month, beginning one month before the quarter classes commence except in New York, where payment is due on the first of the calendar month when classes commence.

33 Withdrawal & Termination days following determination of following applies to you: 1) You are a Procedure: termination or receipt of cancellation student in an educational program, a. If during the program Miami Ad notice. who is a California resident, or are School determines that a student is enrolled in a residency program, and not able to benefit from the Refunds for students enrolled prior prepay all or part of your tuition program, fails to make satisfactory to visiting the institution: Students either by cash, guaranteed student progress or fails to comply with who have not visited the school loans, or personal loans, and 2) Your Miami Ad School rules and facility prior to enrollment will have total charges are not paid by any regulations, Miami Ad School the opportunity to withdraw third-party payer such as an reserves the right to dismiss the without penalty anytime prior to employer, government program or student based on the policies and start of classes, or within the first other payer unless you have a procedures in Miami Ad School’s seven days of class separate agreement to repay the Catalog and Student Handbook. commencement. third party. You are not eligible for Tuition will be refunded according protection from STRF and you are to the refund policy below. Refund Policy in Miami not required to pay the STRF b. Students wishing to withdraw Students are not financially obligated assessment, if either of the shall notify Miami Ad School in beyond the current term of following applies: 1) You are not a writing prior to leaving. Written enrollment. Should a student be not California resident, or are not notice must be delivered by either admitted, terminated or canceled for enrolled in a residency program, or certified U.S. Mail, in person, or, if by any reason, all refunds will be made 2) Your total charges are paid by a other delivery system, there must accordingly: third party, such as an employer, be a confirmation of delivery. 1) Registration fee is non-refundable; government program or other payer, However, if a student withdraws 2) A student who cancels before and you have no separate without written notice to Miami Ad classes begin, or within the first seven agreement to repay the third party. School, termination shall take effect calendar days of class on the date Miami Ad School commencement, receives a refund of The State of California created the determines that the student has all payments except the non- Student Tuition Recovery Fund (STRF) withdrawn from school. The last refundable registration fee. to relieve or mitigate economic date of attendance determines the 3) Cancellation by the institution will losses suffered by students in termination date for the student. result in a 100% refund of the tuition educational programs who are

and fees collected. California residents, or are enrolled Universal Refund Policy in a residency programs attending Miami Ad School has a universal Refund Policy in San Francisco certain school regulated by the Refund policy for student receiving Students are not financially obligated Bureau for Private Postsecondary Title IV Funds and for students not beyond the current term of and Vocational Education. You may receiving Title IV funds, during the enrollment. Should a student be be eligible for STRF if you are a first period of enrollment and terminated or canceled for any California resident or are enrolled in subsequent periods of enrollment, reason, all refunds will be made a residency program, prepaid as follows: accordingly: tuition, paid the STRF assessment, 1. Cancellation within the first seven 1) Registration fee is non-refundable; and suffered an economic losses a calendar days of class 2) A student who cancels before result of any of the following: 1) The commencement will result in a full classes begin, or within the first seven school closed before the course of refund/return of Title IV funds. calendar days of class instruction was completed. 2) The 2. Cancellation after the first seven commencement receives a refund of school’s failure to pay refunds or calendar days of class all payments except the non- charges on behalf of a student to a commencement but prior to 60% refundable registration fee. third party for license fees or any completion of the present quarter 3) Cancellation by the institution will other purpose, or to provide will result in a pro-rata refund result in a 100% refund of the tuition equipment or materials for which a computed on the number of days and fees collected. charge was collected within 180 attended to the total program days before the closure of the length in days. Student Tuition Recovery Fund school. 3) The school’s failure to pay 3. Cancellation after completing 60% You must pay the state-imposed or reimburse loan proceeds under a of the present quarter will result in assessment for the Student Tuition federally guaranteed student loan no refund. Recovery Fund (STRF) if all of the program as required by law or to

4.Refunds will be made within 30 34 pay or reimburse proceeds received completed at withdrawal, up until notify Miami Ad School at Portfolio by the school prior to closure in 50% of the program. If a student Center in writing prior to leaving, excess of tuition and other costs. 4) withdraws after completing 50% of either by delivering notice by There was a material failure to the program, no refund of tuition is certified U.S. Mail, in person, or by comply with the Act or this Division required. This policy only applies to other delivery system, such as e- within 30 days before the school full withdrawals and it is up to the mail, to the registrar, admissions closed or, if the material failure institution to determine policies for office and/or director/assistant began earlier than 30 days prior to refunds for partial (course) director of the school. closure, the period determined by withdrawals. the Bureau. 5) An inability after 5. The institution has adopted a Refund Policy in New York diligent efforts to prosecute, prove, policy for addressing extenuating Students are not financially obligated and collect on a judgment against circumstances such as severe beyond the current term of the institution for a violation of the student injury, prolonged illness or enrollment. Should a student be Act. death, or other circumstances which terminated or canceled for any prohibit completion of the course or reason, all refunds will be made Refund Policy in Atlanta program of study. In essence, accordingly: Students are not financially obligated students are allowed a leave of 1. A student who cancels before beyond the current term of absence for recovery, up to one year. classes begin, or within the first seven enrollment. Should a student be In extenuating circumstances where calendar days of class terminated or canceled for any the student is unable to continue due commencement, receives a refund of reason, all refunds will be made to serious illness or death, or other all payments except the non- accordingly: very serious and unavoidable reason, refundable registration fee. 1. All monies paid by a prospective the prorated refund will be issued 2. Thereafter, a student will be liable student, including nonrefundable without regard to the 50% limit for: application fees, are refunded if the indicated elsewhere. a. The non-refundable registration student requests a refund within 6. Charges beyond tuition for fees, fee plus; three (3) business days after signing books, equipment, and third party b. The cost of any textbooks or a contract, or, if no contract is vendors are refunded on a fair and supplies accepted plus; signed and prior to classes reasonable basis unless 1) items c. Tuition liability as of the student’s beginning, the student requests a were special ordered for a particular last date of physical attendance. refund within three (3) business student and cannot be resold to Tuition liability is divided by the days after making a payment. another student, 2) items were number of quarters in the program. 2. If a student withdraws from the returned in a condition that Total tuition liability is limited to the institution for any reason, the prevents them from being used or quarter during which the student student is not liable for any unpaid resold to another student, or 3) withdrew or was terminated, and any portion of the application fee. nonrefundable fees for goods previous quarters completed. i) First 3. This institution uses the following and/or services of a third party Quarter, If termination occurs school criteria is used to calculate refunds: vendor. may keep: Prior to or during the first the date on which the student has week 0%; During the second week begun the official withdrawal process In case of cancellation or change of 25%; During the third week 50%; as prescribed by the institution; or, if program of study or course (time or During the fourth week 75%; After the no withdrawal notice is received by location) in such a way that a student fourth week 100%. ii) Subsequent Miami Ad School at Portfolio Center, who has started the program or Quarters: during the first week 25%; the last date of attendance by the course is unable to continue, the During the second week 50%; During student. This institution will assess no institution will make arrangements in the third week 75; After the third administrative and/or withdrawal fee a timely manner to accommodate week 100% of a student who withdraws from the the needs of each student enrolled in 3. The student refund may be more institution. the program, or, refund all money than that stated above if the 4. Refunds are based on tuition paid paid by the student for the program accrediting agency or Federal Refund per quarter, and are made in full to of study or course if alternative Policy results in a greater refund. the student within thirty (30) days of arrangements determined by NPEC 4. Refund for withdrawal after class the date of withdrawal; Refunds are equitable to both, the school and commences: determined based on the proration student, are not to possible. a. Refund policy for student of tuition and percentage of program Students wishing to withdraw shall receiving Title IV Funds during the

35 first period of enrollment. a) the amount of Title IV program Cancellation after attendance has assistance that he/she has earned begun, but prior to 60% completion up to that point is determined by a of the present quarter will result in a specific formula. The amount of pro-rata refund computed on the assistance that a student has number of hours scheduled to the earned up to the withdrawal time is total program hours. determined on a pro-rata basis. If b) Cancellation after completing the student has received (or the 60% of the present quarter will school received it on his/her behalf) result in no refund. c) Refund policy less assistance than the amount for all students not receiving Title IV earned for the payment period, he Funds and for subsequent period of or she will be able to receive those enrollment for students receiving additional funds. If a student has Title IV Funds. received more assistance than 5. Non-Public Institution: a) Refund he/she has earned, the excess funds policy for programs obligating must be returned. The money is students for a period of 12 month returned to the Department of or less. The refund policy for Education. All such Title IV refunds students attending non-public are made within 14 days. The institutions who incur a financial student will be notified when the obligation for a period of twelve (12) Title IV funds have been returned. months or less shall be as follows: i) After the first day of class and up to Once a student has completed more the first 20% of the period of than 60 percent of the payment financial obligation, the institution period he/she will have earned all of shall refund a pro-rated percentage the Title IV assistance. difference of the tuition; ii) After the first 20% of the period of financial The requirements for Title IV obligation and until the end of the program funds when you withdraw 25% of the period of obligation, the are separate from any refunds institution shall refund at least 50% policy that the school may have. of the tuition; iii) After the first 25% Therefore, you may still owe funds of the period of financial obligation to the school to cover unpaid and until the end of the first 50% of institutional charges. the period of obligation, the institution shall refund at least 25% If you have any questions about the of the tuition; and i) After the first Title IV program funds, you can call 50% of the period of financial the Federal Student Aid Information obligation, the institution may retain Center at 1-800-4 FEDAID. all tuition. 6. Refunds will be made within 30 days following determination of termination or receipt of cancellation notice.

Return of Title IV Funds: The school must determine the amount of Title IV program assistance that a student earns if he/she withdraws. The school will calculate the amount of Title IV aid that a student has earned based on a payment period. When a student withdraws during a payment period,

36 quarter, will result in termination. more than 150% of the published ACADEMIC Students on academic probation are length of the program they are ineligible for Quarter Away enrolled in. POLICIES internships and may find their Withdrawal financial aid status compromised. Good Standing A withdrawal email must be sent to Students must fulfill credit Good standing by quarter will be the Registrar’s Office. Withdrawal requirements (77/96 credits) to be evaluated by the registrar and will interviews with both the director considered for final portfolio review report to the Financial Aid Office and financial aid officer are and graduation. every pay period who is not in good necessary. standing as well as who is on Federal guidelines mandate that all academic probation, suspension or Insurance institutions offering Title IV funds dismissal with the program. Good The school strongly recommends have a Standard of Satisfactory standing is defined in the Student that students have health insurance. Academic Progress (SAP). The Academic Handbook. Ask your admissions representative following information defines Miami A student in good academic for a brochure describing health Ad School minimum standards for standing: insurance coverage and costs. SAP to maintain eligibility for all ● is not on probation Students are responsible for their types of financial aid, including ● is making acceptable progress own belongings. The school Federal (Title IV). Federal regulations toward his/her completion of the recommends that students have require Miami Ad School to program property insurance to cover any establish SAP standards in the ● has earned grades at the Pass losses to their property. following areas: level or higher ● Cumulative GPA: the school's SAP If a student receives one or more Access to Student Records policy must include the student's failed class in a quarter, the Records of academic progress are total academic history. These Registrar shall meet with the permanently maintained by the general principles apply to all Miami student to provide counseling and school and are furnished to the Ad School programs. Satisfactory guidance. The Registrar may place student upon request. No other academic progress is measured at the student on probation and may person may have access to a student the end of each quarter. In addition convene a Student Tenure record without specified (in writing) to the general principles, students Committee. permission by the student to do so. must meet specific guidelines for their individual academic Failure to Meet Satisfactory Progress in the Program program(s). Academic Progress Requirements As a professional school that closely Students who do fail to meet the reflects actual job conditions, Miami To earn credit at a student must satisfactory academic progress Ad School requires every student receive a grade of passing grade. standards will be placed on project included in the final portfolio Classes in which a student receives Financial Aid Probation for a period to be executed at a professional a grade of Incomplete (I) do not of up to one payment period level. Either work is satisfactory or it count as credits earned. Therefore, (quarter). During the probationary is not. As a way for a student to these will have a negative impact on term, a student remains eligible to better gauge his/her progress, a student's ability to satisfy SAP receive financial aid. Students who student evaluation forms are given requirements. Students are do meet SAP requirements during out at the end of every quarter. On required to meet for each term and the end of the probationary period the form the instructors grade the cumulatively a minimum completion will be returned to normal status student’s performance and attitude rate of 67%. For students in and will continue to be eligible for using a standard, letter-grade scale programs where a GPA is calculated, financial aid awards and loans. (see page 5 for details). There are or those students who have chosen Students who do not meet SAP also pertinent comments on the to receive letter grades, a student requirements at the end of the student’s presentation methods, must maintain a 2.0 cumulative GPA payment period will be placed on work habits, diligence, attendance, or better to satisfy SAP Financial Aid Suspension (FAS.) etc. A failure in any quarter will requirements. result in the student being placed Appeals on academic probation. Any Maximum Timeframe: Students Students on FAS may make a additional failure, in any future may receive financial aid for no written appeal to the Director of

37 Financial Aid. Financial aid may be academic plan in place a student will School will attempt to reach them reinstated by the Director upon be eligible for financial aid while by phone and email. If we do not demonstration of mitigating following their academic plan. receive a response, the student will circumstances, which must be be listed as Dropped in our system documented to the satisfaction of Attendance and their LDA will be the last day the Director along with a written Miami Ad School demands that all they attended classes, based on the letter of appeal from the student. students take their education school’s attendance records. Examples of mitigating seriously. Poor attendance will not A student has up to 180 days to circumstances and appropriate be tolerated. Students who are request re-enrollment at the school. documentation include, but are not habitually absent, come late, or In order to request re-enrollment, necessarily limited to: leave early will be terminated from they must contact the Registrar’s ● serious illness of student, the school. Any student arriving Office or Administration Office at documented by a signed statement after attendance has been taken will their campus and the registrar who from a physician that the illness be considered late and will be will send them a Request for Re- interfered with the student's ability marked as such unless the enrollment form and a new Miami to meet SAP requirements, along instructor considers the reason for Ad School contract. Their request with a written letter of appeal from tardiness to be legitimate. Three or must be approved by the specific the student more absences in a course will base school campus Registrar and ● serious illness of an immediate result in an automatic failure. The Financial Aid Office. Once approved, family member, documented by a instructor whose class was missed they will be re-enrolled at their signed statement from a physician may allow the absence to be made previous status (Active or Active along with a letter of appeal from up, but the final decision of whether Probation) and academically at the the student the student may get credit rests point where they left off in the ● Death of an immediate/close upon the registrar. The school will program. If a student requests re- family member, documented by consider some extenuating enrollment more than one year assigned statement from a clergy circumstances, and may allow some after their LDA, they may be person, nearest relative or an excused absences. However, required to reapply to the program unbiased, concerned adult, along arrangements must be made with through the regular application with a written letter of appeal from the registrar prior to the absence. If process, including paying the the student; or a student is cautioned for excessive application fee. This requirement ● Disruptive internal family absence or tardiness (2 absences, 4 can only be waived by the President problems, documented by late arrivals or 4 early departures), a of Miami Ad School upon review of legal/court documentation from an second notice will result in failure of the current program requirements attorney, statement from parents, the class in question. and the student’s current portfolio clergy person or an unbiased and/or academic records. Leave of Absence Policy concerned adult, along with a Regardless, all students re-enrolling Miami Ad School does not have a written letter of appeal from the are responsible for adhering to all leave of absence status. If a student student. changes in tuition, curriculum and needs to temporarily leave the school policies. program for any reason, they will be Students on FAS who have listed as Dropped in our system. We submitted an appeal and are Professional Behavior request that they notify us of this approved will then be put on Miami Ad School is a professional decision in writing, either via email Financial Aid Probation (FAP) for one school taught by full-time art or US Mail addressed to the payment period. If SAP is restored at directors, copywriters, creative Registrar’s Office. The student’s last the end of the payment period directors, photographers, and date of attendance (LDA) is based financial aid eligibility will continue. designers who are highly respected on the date that they notify us of If students on FAP who do not in their fields, often teaching a class their decision to drop, unless they successfully make SAP at the end of in their own agencies’ conference specify a later date otherwise (i.e. the pay period can submit an rooms; therefore, we expect they can not specify an earlier date academic plan with their academic professional behavior from each than their written communication). advisor with a time frame of when student; anything less will result in a If they do not notify us of their the student will successfully make reprimand and/or immediate decision to drop, but just stop SAP and an action plan to restoring dismissal. Withdrawal may be attending school, then Miami Ad SAP. If a student has an active effectuated by the student’s written

38 notice or by the student’s conduct, rehabilitation Act of 1973) in The director of the school is including, but not necessarily limited educational programs, recruitment designated as the person to receive to, a student’s lack of attendance. and admissions or any activities or any complaints and this designation No controlled substances. No in employment policies. is identified in the Student disruptive behavior to faculty, staff, Handbook which is given to every students or other persons Complaint/Appeal Procedure in new student at orientation. The Miami associated with the school. Theft of director is also publicly introduced The appeal process for students property from the school, from any to the students at that time as the who have been denied re- entry or location where a class or field trip is person to receive complaints. The who wish to appeal a termination held, or from other students, will director is also identified as the notice, or who wish to appeal any result in immediate dismissal. A person to accept complaints in the decision affecting their status in student who has cancelled or has Faculty Handbook which is given to school must follow the procedures been terminated and desires to re- each new faculty member prior to below: enter must notify the school and their first class and is also so (a) If the complaint involves a follow the required readmission identified in the faculty orientation faculty member, the student should procedures. A student who is session. The director is accessible first discuss the matter with the terminated for any reason must during normal business hours, faculty member (if this is have an interview with the registrar before and after class sessions practicable). If this is not practicable, and show cause why he/she should except for the last class session or does not involve a faculty be reinstated. The decision of the ending at 10 PM. The director has member, then the appeal should be registrar is final. the authority and duty to investigate taken to the president of the school. all complaints thoroughly, including If the matter cannot be resolved to Program Cancellation or interviewing all documents that Postponement the appealer’s satisfaction with the relate or may potentially relate in In the event that a Miami Ad School president’s assistant, the appealer any reasonable manner, including program is slated for cancellation should continue to step (b). the payment of a refund. The while students are still enrolled in it, (b) Submit an appeal in writing to director has also the authority to students will be routed into a the president and request a meeting reject the complaint if, after succeeding replacement program or to discuss their appeal. investigation, it is determined to be the program will not be terminated (c) Should the appeal be denied, unfounded or to compromise or until the students enrolled have the student may request a hearing resolve the complaint in any completed said program. with the executive committee. This reasonable manner, including the In the event that program is request can be made of any payment of a refund. The director cancelled before a student starts, member of the executive committee. will record a summary of the the student will be offered a slot in The request should be made in complaint, along with any other another program or, if they so writing and include any related documents, in the student’s choose, will be given a full refund of correspondence concerning the file, and make an appropriate entry all tuition and fees. If the start date previous appeal to the president of in the Log of Student Complaints. If of a program is postponed, students the school. The executive committee the complaint is valid, involves a can either choose to defer their is charged with the responsibility of violation of law, and is not resolved starting date accordingly, take a slot assuring a fair hearing, and must within 30 days after it was first in another program or receive a full make sure that impartial witnesses made, the student may notify the refund of all tuition and fees. are brought into the discussion. council, the accrediting association Those students enrolled at Miami and law enforcement authorities of Non-Discrimination Ad School’s Miami campus and who the complaint, investigation, and Miami Ad School Miami, Miami Ad have been unable to resolve their resolution or lack of resolution. A School San Francisco, Miami Ad concerns though the school’s person who has a duty to provide School at Portfolio Center and normal channels may also contact notice under this section is not Miami Ad School New York do not the Commission for Independent required to disclose any matter to discriminate on the basis of race, Education, 325 W. Gaines Street, the extent of that person’s privilege sex, age, color, or national origin Suite 1414, Tallahassee, FL 32399- under Section 940 of the Evidence (Title VI of the Civil Rights Act of 0400, tel. 888-224-6684. Code. If the authorized person does 1964); sex (Title IX of the not provide all of the information Educational Amendments of 1972); Complaint/Appeal Procedure in San Francisco required by this paragraph because or handicap (Section 504 of the 39 of a claim of privilege under section complaint or relief requested is School Supervision, 89 Washington 940 of the evidence Code, the rejected, the school will inform (in Avenue, EBA 560, Albany, NY 12234 school will appoint another person, writing) the student of the reasons or telephone (518) 474-3969, who may not lawfully claim that for rejection. The student’s requesting an interview for the privilege, to provide the omitted participation in the complaint purpose of filing a written complaint. information. If the complaint is procedure and the disposition of They should bring all relevant valid, the school will determine what the student’s complaint will not documents with to the interview other students, if any, may have waive any of the student’s rights or including an enrollment agreement, been affected by the same or similar remedies. Any document signed by financial aid application, transcripts, circumstances and provide an the student that purports to limit or etc. An investigator from the appropriate remedy for those waive the student’s rights and department will meet with them and students. The school will implement remedies is void. The school will not go through their complaint in detail. reasonable policies or procedures to terminate from employment or If they cannot come for an interview, avoid similar complaints in the suffer any diminution in they should send a letter or call the future; and communicate directly to compensation any employee as a office to request a complaint form. any person in control regarding result of appropriate and good They must complete and sign this complaints, their investigation, and faith discharge of duties. Questions form and mail it to the office. They resolution or lack of resolution. A regarding the complaint/appeal must include with it copies of all student may lodge a complaint by procedure may be directed to the relevant documents. They should communicating orally or in writing Bureau for Private Postsecondary keep the originals. They must file a to any teacher, administrator, and Vocational Education, 400 R complaint within two years after the admissions personnel, or counselor. Street, Suite 500; Sacramento, CA alleged illegal conduct took place. The The recipient of the complaint shall 95814-6200 or P.O. Box 980818, bureau cannot investigate any transmit the complaint as soon as West Sacramento, CA 95798-0818, complaint made more than two years possible to the Registrar of Miami Tel: 916-445-3427. after the date of the occurrence. The Ad School who will log in the investigator will attempt to resolve the complaint into the Student Complaint/Appeal Procedure in complaint as quickly as possible and Complaint Log and pass the New York may contact you in the future with complaint on to the director of the Students should try to resolve their follow-up questions. You should school who is authorized to receive complaint directly with the school provide all information requested as complaints and make the initial unless they believe that the school quickly as possible; delay may affect effort to resolve the complaints. In would penalize you for their the investigation of your complaint. some minor matters the registrar complaint. Students should use the When appropriate, the investigator will is able to resolve the complaint. school’s internal procedure or try to negotiate with the school Otherwise, the complaint is then discuss their problems with informally. If the department taken immediately to the Director of teachers, department heads, or the determines that violations of law have the school for resolution. If a school director. We suggest that been committed and the school fails student orally delivers a complaint they do so in writing and that they to take satisfactory and appropriate and the complaint is not resolved keep copies of all correspondence action then the department may within a reasonable period or to the school. However, the school proceed with formal disciplinary before the student again complains cannot require them to do this charges. about the matter, the school will before they file a complaint with the advise the student that this New York State Education Complaint/Appeal Procedure in complaint must now be submitted in Department. If they do file a Atlanta writing and the school will provide complaint with the department, The appeal process for students the student with a written summary they should please advise the who have been denied re- entry or of the institution’s complaint bureau of any action that they have who wish to appeal a termination procedure. If a student complains in taken to attempt to resolve their notice, or who wish to appeal any writing, the school will, within 10 complaint. decision affecting their status in days of receiving the complaint, The steps a student must take to file a school must follow the procedures provide the student with a written complaint with the New York State below: response, including a summary of Education Department are: Write to a. If the complaint involves a the school’s investigation and the New York State Education Building, faculty member, the student should disposition of the complaint. If the Attention: Bureau of Proprietary first discuss the matter with the

40 faculty member (if this is 30350, Tel: 770-396-3898 practicable). If this is not practicable, Website: www.council.org. or does not involve a faculty member, then the appeal should be taken to the president of the school. If the matter cannot be resolved to the appealer’s satisfaction with the president’s assistant, the appealer should continue to step (b). b. Submit an appeal in writing to the president and request a meeting to discuss their appeal. c. Should the appeal be denied, the student may request a hearing with the executive committee. This request can be made of any member of the executive committee. The request should be made in writing and include any correspondence concerning the previous appeal to the president of the school. The executive committee is charged with the responsibility of assuring a fair hearing, and must make sure that impartial witnesses are brought into the discussion. Those students enrolled at Miami Ad School’s Atlanta campus and who have been unable to resolve their concerns though the school’s normal channels may also contact the Georgia Nonpublic Postsecondary Education Commission, 2082 East Exchange Place, Suite 220, Tucker, Georgia 30084-5305, Tel: (770) 414-3300, Fax: (770) 414-3309, Website: gnpec.org.

Okay, we’re not perfect. If something bothers you let’s get it out and discuss it and see if we can fix it. First go to the person you have a grievance with and try to resolve it. If the situation is not resolved, make an appointment with Ron or Pippa to discuss it. They will always make time to see you. If the situation is still not resolved after meeting with Ron and Pippa, you can contact the following accrediting organization: The Commission on Occupational Education: 7840 Roswell Road, Building 300, Suite #325, Atlanta, GA

41 Education at 2535 Capitol Oaks Drive, and/or program changes LICENSING & Suite 400, Sacramento, CA 95833, www.bppe.ca.gov, Phone: 888-370- When a student drops from the ACCREDITATION 7589, Fax: 916-263-1897. program or graduates from the All U.S. locations of Miami Ad School program, their hard copy file is are accredited by The Council on MIAMI AD SCHOOL NEW YORK moved to our off-site storage facility, Occupational Education, 7840 is a branch of Miami Ad School. The where it will remain on file for seven Roswell Road, Atlanta, GA 30350, school is licensed by the New York years. Academic records for all Tel: 800-917-2081, www.council.org. State Education Department Bureau students (courses, grades, of Proprietary School Supervision, attendance, etc.) are maintained Miami Ad School has never filed Room 1613, OCP, Albany, NY 12234, electronically in the Filemaker petitions for bankruptcy and has not tel: 518-474-3969. system and are updated for active operated as a debtor in possession. students on a quarterly basis. These There were no petitions of this kind MIAMI AD SCHOOL ATLANTA records are kept indefinitely. filed within the preceding five years; AT PORTFOLIO CENTER Miami Ad School has not had a is a branch of Miami Ad School. The NOTICE CONCERNINING TRANSFERABILITY OF CREDITS petitions in bankruptcy filed against school is licensed by the Georgia Nonpublic Postsecondary Education AND CREDENTIALS AT OUR it within the preceding five years INSTITUTION Commission 2082 East Exchange that resulted in reorganization The transferability of credits you Place, Suite 220, Tucker, Georgia under chapter 11 of the United earn at Miami Ad School is at the 30084-5305. Tel: 770-414-3300. States Bankruptcy Code (11 U.S.C. complete discretion of an institution Website: www.gnpec.org. Sec. 1101 et seq.). to which you may seek to transfer.

Approved for Foreign Students Acceptance of the diplomas you MIAMI AD SCHOOL MIAMI The U.S. Department of Homeland earn in our programs (AD, CW, D, is licensed by the Commission for Security, United States Citizenship DD, DPV, SP, SM) and degrees you Independent Education. Additional and Immigration Services has earned in the master’s program information regarding this approved Miami Ad School, Miami (offered in Miami and Atlanta only), institution may be obtained by Ad School at Portfolio Center, Miami is also at the complete discretion of contacting the Commission for Ad School San Francisco and Miami the institution to which you may Independent Education, Department Ad School New York to accept non- seek transfer. If the credits, diploma of Education, 325 West Gaines immigrant alien students. or degree that you earn at this Street, Suite 1414, Tallahassee, FL institution are not accepted at the 32399-0400, toll-free telephone ACADEMIC RECORDS RETENTION institution to which you seek to number 888-224-6684. POLICY transfer, you may be required to Miami Ad School maintains hard repeat some or all of your MIAMI AD SCHOOL SAN FRANCISCO copies of all active student coursework at the institution. For is a branch of Miami Ad School. application and acceptance records this reason you should make certain Miami Ad School San Francisco is a for the Miami, San Francisco, New that your attendance at this private institution approved to York and Atlanta campuses in locked, institution will meet your operate by BPPE and the approval to fireproof file cabinets at the Miami educational goals. This may include operate as a private postsecondary campus. In Miami, we maintain contacting an institution to which institution in the State of California is original files for the Miami base you may seek to transfer after based on provisions of the California school students and copies for the attending Miami Ad School to Private Postsecondary Education Act active students from the other three determine if your credits or diploma (CPPEA) of 2009 (California Education locations (they keep originals at their or degree will transfer. Code Title 3, Division 10, Part 59, base school locations). Chapter 8), which is effective January Hard copy files are subject to CATALOG UPDATES 1, 2010. updates with the following in- Miami Ad School revises and formation: updates the school catalog on an Any questions a student may have • Contact information updates annual basis. Changes to regarding this catalog that have not • Records release updates educational programs, procedures been satisfactorily answered by the • Re-enrollment requests or policies required to be included in institution may be directed to the • Program change requests the catalog are reflected by use of Bureau for Private Postsecondary • supplements or inserts New contracts with re-enrollment 42 accompanying the catalog, even when made before the issuance of the annually updated catalog.

43 Ana Martín BS, California State University STAFF AND Admissions Coordinator, Madrid Greg Gayle Manu Cabanillas Associate Creative Director FACULTY Educational Coordinator, Madrid Nativo Governing Body Christel Bouchon BFA, Miami International University of Miami Ad School is owned and Educational Coordinator, Europe Art and Design operated by the Advertising and Yaneth Deras Kimberly Gonzalez Design Education Corporation, DBA: Accounts Payable Freelance Graphic Designer Miami Ad School. Ron Seichrist and Maureen Harris BFA, University of Miami Pippa Seichrist are owners and Accounting Clerk Diego Guevera founders of the institution. Henry Zorayma Guevara Creative and Design Manager Mairena is the President of Miami Ad School Director, New York Branger_Briz School. Shareholders of the Supattra Samanyaphon BA, International Academy of Design corporation are: Ron Seichrist, Pippa Admissions, New York Academy Seichrist and Cara Boyd. The address Cheryl Murillo Federico Hauri of the main campus is: 588 NW 29th Curriculum Specialist VP Creative Directory St, Miami, FL 33127. Stephanie Grendzinski Y&R Miami/The Bravo Group Assistant Director, Atlanta BA, Ohio University Officers/Staff of the School: Ron Kristin Tidwell Sid Hoeltzell Seichrist Admissions/Marketing Coordinator, President/Photographer Sid Hoeltzell Founder & Global Director Atlanta Photography Pippa Seichrist Henry Richardson BS, State University of New York BA, Co-Founder/Head of Business Student Outreach/Recruitment Fashion Institute of Technology Innovation Director Malu Garcia Veronica Huxley BA, Rollins College Admissions, San Francisco Client Relationship Manager Henry Mairena Kforce Technology President MIAMI INSTRUCTORS BA, Florida International University BA, University of Florida Terry Balagia Roberto Lastra Rucsandra Tipa Adjunct Professor of Advertising Creative Director/Founder Chief Financial Officer University of Miami Face the White Bull Inc. MBA, Copenhagen Business School MA, University of Santa Monica BA, University of the Incarnate Word Manolo Garcia Federico Hauri Beltramo Marcos Lawson School Director, San Francisco Creative Director Founder Oliver Voss Y&R Miami/The Bravo Group BS, Ohio First Born Branding Co-Director, Europe University MA, The University of Edinburgh Niklas Frings-Rupp Underground Escuela de Creativos Guillermo Lefeld Co-Director, Europe Ralph Budd Producer/Managing Member Paulo Sérgio Quartiermeister Communications Director- Miami Ad Hit Central Records LLC Director, São Paulo School BSBA University of Denver MA, The John Marshall Law School Ana Hidalgo JD, University of Oregon Jorge Murillo Director, Madrid Erin Cardona Senior Creative Director Alma DDB Cheryl Seichrist Creative Manager BS, University of Florida Diploma, Financial Aid Director, US Havas Media Group Miami Ad School Stacey Fenster MA, Florida International University Jorge Parra Quarter Away & Placement Director, David Cabestany Owner, Photographer Global Freelance Motion Designer & Art Jorge Parra Photography Virginia Dixon Director BA, Universidad BS, Universidad Simon Bolivar Director of Photography, Miami Intercontinental Chendo Perez Roberto Espinoza Hugo Castillo Owner, Photographer IT, US Managing Partner/Creative Director Chendo Perez Photographer Ralph Budd Yarn Creative Carlos Roncajolo Communications Director, Miami BA, Dartmouth College Associate Director Shannon Bowman Virginia Dixon Zimmerman Advertising Admissions Coordinator, Miami Photo Journalist BS, Salisbury University-Perdue

44 School of Business of New York, Brooklyn College Dale Higgins Pippa Seichrist Tu Phan Photographer Owner Art Director Dale Higgins Photography Miami Ad School BBDO San Francisco BFA, Ohio University Miami Ad School BA, Rollins College BA, BS, University of Colorado at Certificate, San Francisco State Ron Seichrist Boulder University Owner Brittany Miselle Tooker David A. Hurwich Miami Ad School Art Director Producer BFA, Virginia Commonwealth MUH-TAY-ZIK David Hurwich Studios University of Minnesota Diploma, The Creative Circus BA, Carnegie Mellon University David Uribe BA, University of Florida Heddy Lunenfeld VP/Creative Director Nelson Cranicelli Instructor Interaktiva Digital Marketing Creative Services Manager Miami Ad School - SF BS, Universidad de Bogotá Jorge San Francisco Bay area colleges BA, Emory University Tadeo Lozano BA, University of California Certificate, Oglethorpe University Vassoula Vasiliou John Delacruz Diploma, Creative Circus Founder, Creative Director Professor of Advertising E. Slody Studioazul San Jose University Creative Director / Copywriter MA, Royal College of Art MA, The Manchester Metropolitan Grey Opher Yunger University BS, San Jose State University Design Instructor, Media Specialist Jake Parker Reilly Copywriting The Creative Circus Scheck Hillel Creative Arthur Vibert BFA, Florida Atlantic University MS, Venables Bells and Partners Creative Director/Producer Florida International University BA, University of Wisconsin-Madison Pixelcorps Diploma, Miami Ad School Zoe Munson Kyle Wai Lin Fabiola Zequeira Associate Creative Director Interactive Art Director/Digital Talent & HR Manager Young & Rubicam Organic Designer BA, Florida International University Diploma, Miami Ad School 99 Designs Justin Sanders MS, Virginia Commonwealth University SAN FRANCISCO INSTRUCTORS Senior Copywriter NEW YORK INSTRUCTORS Robert Karns Yelp Eat24 Roderick Aichinger Marketing and Advertising BA, University of Nevada-Reno Owner, Photographer ATTIK Diploma, Chicago Portfolio School Roderick Aichinger Photography BFA, Academy of Art University Shaina Hodgkinson MA, Munich School of Photography Matthew Moresco Video Editor Roberto Alcazar Video Editor Swirl+Fandor Executive Creative Director GoPro BA, University of California, Berkeley IPG Mediabrands BFA, Academy of Art University Jesse Chandler BA, New Professions University Laura Derry Video Editing and Production Marcqui Akins Coach, Musician, Actor, Improv Adjective Entertainment Art Institute of Colorado Art Director Freelance New Media Footsteps BA, University of California, Santa Cruz Manuel “Manolo” Garcia Photographer MS, University of Nevada Christopher Cameron Penman Laura Bonetti Manolo Garcia Photography/Michele Copywriter Creative Recruiter Kay & Black, LLC Clement Studios MUH-TAY-ZIK BA, University of Pittsburgh School Director BA, University of California, Berkeley Eric Doctor Miami Ad School - SF George Schlesinger Designer BA, University of Lima Copywriter The Unemployed Philosophers Guild Meghan L. Gallagher AKQA BA, Rice University Art Director BA, English, Bowdoin College Ricardo Franco EVB MS, Advertising, Boston University Creative BA, Princeton University MA, English, Education, City University KBS Art Directing Miami Ad School

45 BA, Pontificia Universidade Catolica Nick Maciag BA, Florida International University do Rio de Janeiro Senior Creative, Freelance Grace Freeman Virtue ATLANTA INSTRUCTORS Social Media Strategist BA, University of Kansas Brittany Baum Good Amplified Lauren McNeil-Popper Designer, Illustrator BA, NYU Gallatin School of Co-Chairman GABEAUX Individualized Study Families Committee Addiction Policy BFA, University of Georgia Marc Garbarini BA, Wagner College Catherine Campbell Freelance Ricardo Munoz Senior Graphic Designer Creative Consultant Associate Creative Director Haute House BFA, Syracuse University Publicis BBA, Western Michigan University Katherine Goldman MFA, Parsons School of Design Diploma, Portfolio Center Freelance Catherine Rehwinkel Devan Carter Creative Director/Writer/Brand Freelance Designer Marketer Designer Atlanta Hawks LLC BA, Wheaton College MA, New York University BS, Florida A&M University Diploma, Fernando Gomez Eddie Revis Portfolio Center Creative Director Head of Creative Media, North Alice Chaosurawong BBDO Worldwide America Designer BA, Universidad Nacional Autonoma Essence Atlanta Hawks LLC de Mexico BS, University of Illinois at Urbana- BA, University of Richmond Janessa Gomez Champaign Diploma, Portfolio Center Freelance Rachel Rosenthal Mary Catherine Coppage Art Director Performer and Improv Instructor Graphic Design BS, University of Miami The Peoples Improv Theater Carter’s Inc. Larry Gordon BS, Ithaca College BA, Furman University Senior Creative Eric Russionello Diploma, Portfolio Center 360i Video Producer/Editor Juliet D’Ambrosio BA, Virginia Commonwealth Kaplan Strategy Director University BA, Boston University Icon, LLC Song Hia Adam Sherbell BS, University of Florida Product Manager Freelance Sam Eckersley City of New York Senior Copywriter Partner, Owner BA, Johns Hopkins University BBA, Baruch College Rogers Eckersley Design BJ, Ian Holden Colby Spear University of Nebraska MFA, School Freelance Copywriter of Visual Arts Film Editor Ogilvy & Mather Advertising Ruth Fowler BA, Northwestern University BA, Taylor University Brand and Design Manager Jessica Joseph Stuart Sternbach Georgia Pacific Senior Strategist President BJ, University of Georgia Diploma, Essence Pangea Portfolio Center BS, Emerson College BA, State University of New York, Michael Goodman Jake Kahana College at Plattsburgh Design Consultant Freelance Lead Product Designer Brent Weldon Dickson’s Inc. Philosophie Group Inc. Freelance BA, Georgia State BA, University of Southern California Senior Copywriter MFA, School of Art Gabriel Leavitt BS, University of Texas at Dallas Allison “Bixby” Grimmett Freelance Jiashan Wu Freelancer Visual Composition Consultant Co-Founder BFA, Savannah College of Art & BA, Escuela de Artes Plasticas Warren Design Ronald Lewis MS, New York University Ian Hills Associate Creative Director Anna Xiques Designer Wunderman Health Copywriter ICON MS, Pratt Institute Mcgarrybowen BA, Georgia State University

46 Diploma, Portfolio Center Elaine Kelch Senior Copywriter BBDO Atlanta BA, University of Georgia John Hartwell Owner Hartwell Studio Works BA, Trinity University Diploma, Portfolio Center Michael Kelly Art Director HUGE BA, Hamilton College Diploma, Portfolio Center Melisa Kuperminc Instructor Portfolio Center BA, University of Delaware MFA, Yale School of Art Addie Langstaff Designer GO! Experience Design BJ, University of Texas, Austin Diploma, Portfolio Center Witt Langstaff UX/UI Designer Roadie, Inc. BA, College of Charleston Diploma, Portfolio Center Theo Rudnak Owner Theo Rudnak Studio BA, Cooper School of Art Michael West Photographer, Owner Michael West Photography BA, Georgia State University

MIAMI AD SCHOOL T 305.538.3193 or 800.858.3190 F 305.538.3724 588 NW 29th Street, Miami, FL 33127 [email protected]

MIAMI AD SCHOOL SAN FRANCISCO T 415.837.0966 F 415.837.0967 1414 Van Ness Avenue; San Francisco, CA 94109 [email protected]

MIAMI AD SCHOOL NEW YORK T 917.773.8820 F 917.773.8820 35-37 36th Street, Third Floor, Astoria, NY 11106 [email protected]

MIAMI AD SCHOOL ATLANTA T 404-351-5055 F 404-351-5055 125 Bennett Street, NW Atlanta, GA 30309 [email protected]