Catalog of Courses MIAMI AD SCHOOL SAN FRANCISCO This is the place you go to become who you’re meant to be. December 2018 - December 19 Volume 29 CATALOG OF COURSES MIAMI AD SCHOOL Table of Contents US SCHOOL LOCATIONS 3 PORTFOLIO PROGRAMS 6 ART DIRECTION 9 COPYWRITING 12 DESIGN 15 DIGITAL DESIGN 18 DIGITAL PHOTOGRAPHY AND VIDEO 21 STRATEGIC PLANNING BOOTCAMP 24 COURSES 27 HOW AND WHEN TO APPLY 27 FINANCIAL AID, TUITION FEES REFUND POLICY 32 ACADEMIC POLICIES 37 LICENSING & ACCREDITATION 42 STAFF AND FACULTY 44 THE SCHOOL OF POP CULTURE ENGINEERING It’s easy to tell you what advertising was: print ads and tv spots mostly, a little radio, outdoor billboards along the interstate and a mailbox filled with brochures. It’s impossible to tell you what advertising will be in the future. Frankly we can’t even tell you what it is in the present; it changes by the minute. Banner ads happened a century ago in web history. At the moment of writing this catalog of courses, Twitter tells us what’s happening microsecond by microsecond. What’s next? Perhaps a website that will accurately predict what we are going to do? Or digital ads that are instantaneously changed as readers react to certain words or certain photographs? Already digital billboards advertise caffeine in the morning rush hour and decaf for drivers on the way home. Cell phones take HD video already formatted for YouTube. Korean kids wear interactive tee shirts. Sneakers read our soles and correct shape accordingly. Refrigerators order groceries. Even sex has become virtual. That’s just a tiny glimpse of pop culture. But it’s what our students have to deal with if they are going to succeed in our digital world. They are going to engineer all this pop culture into whatever medium it takes to tickle or titillate a digitally-connected, Attention-Deficit-Disordered planet. Of course it will be digital in some form and a good bet it will be interactive and very likely, transitory. So, the minute someone steps into Miami Ad School, they will know they are leaving the world as they knew it. They will have classmates, teachers and speakers from all over the world. They will go all over the world themselves working in ad agencies or studying in cities as varied as New York, London, Beijing, Sydney and Moscow. Our students don’t come to Miami Ad School to get a portfolio; they come to get a global perspective from the leading pop culture engineers from every continent. While they are in school, our students will experiment with every type of digital technology from touchscreen to motion graphics to voice/sound activation and emerging stuff that’s popping up as you read this sentence. They will take some classes when one half of the class is in San Francisco and the other half is in Madrid with the school’s video presence system which will soon be daily practice in all the agencies with network locations. Regardless of their major, they will work in the new type of team in a digital agency: Interactive Designer, Information Architect, Programmer, Planner, Visual Designer and Interactive Writer. And their graduating portfolio? No more black portfolio case, that’s for sure. You will need to get creative with your portfolio. Be prepared to show it in a variety of formats, including hard copies and personal websites. MIAMI AD SCHOOL Master of Science in Mass private institution approved to Communications in partnership with operate by BPPE. The approval to US SCHOOL Florida International University. operate as a private postsecondary institution in the State of California is Facilities based on provisions of the California LOCATIONS Miami Ad School has recently moved Private Postsecondary Education Act Every Miami Ad School student goes to a 45,000 sq. ft. property in (CPPEA) of 2009 (California Education on a journey. An odyssey of learning Wynwood, a rejuvenated design Code, Title 3, Division 10, Part 59, that is the very core of the experience section on the mainland of Miami. Chapter 8), which is effective January that makes Miami Ad School students Believing that environment is critical 1, 2010. the most-awarded in the world. It’s to learning and creativity, the newly because the students are exposed to built campus is a true playground for Programs Offered the very latest in global pop culture, creative thinkers. Built on the end of Art Direction, Copywriting, Digital all the crazy trends, fads and a city block in Wynwood, Miami’s hot Design, Digital Photography and fetishes—the underground below the emerging arts district, Miami Ad Video, and Strategic Planning underground. They’ve had tough School’s new home is like no other Bootcamp. mentors from the best ad agencies in school you’ve seen. The two 7,000 the world who told them what was square foot buildings, connected by a Facilities wrong with their work and how to bridge, are hot pink and covered in Class sessions in San Francisco are make it better. The students use all street art done by some of the world’s held at the lower level of 500 these experiences to create razor- leading artists. Inside are photo Sansome St, San Francisco, CA 94111. sharp, really cool stuff. That adventure studios, video center, brainstorming This campus is located in the heart of the in learning begins in one place: A stations, and experiential classrooms city of San Francisco, in the vicinity of a Miami Ad School base location. - one is covered in projections of multitude of advertising agencies. Whether it’s Berlin, New York, Atlanta, jellyfish and plays the ethereal cello The creative space has an industrial San Francisco, Hamburg, Madrid, São music of Yo-Yo Ma. Other classes are feel and a complimentary Paulo, Mexico City, Sydney, Mumbai, held in converted, silver airstream representation of what an advertising Rio de Janeiro, Buenos Aires or, of trailers complete with neon lights agency is. The building has reasonable course, Miami—it’s always Miami Ad underneath. The lawn is dotted with accommodations with an elevator for School. The curriculum, the faculty of tables and benches perfect for the basement level classrooms. This working industry professionals, the brainstorming sessions with your campus is in close proximity to public spirited students and the demanding team. Wifi allows students to stay transportation. creative standards can always be connected whether they are inside or counted on. However, each location out. When students need a break As a prospective student, you are does bring it’s own special flavor to from thinking they can workout their encouraged to review this catalog the mix. You’ve got to ask yourself, bodies with a game on the human prior to signing an enrollment “Where do I want to begin?” And, after foosball court or astroturf soccer agreement. You are also encouraged completing your first year, “Where will field. to review the School Performance I go next?” Fact Sheet, which must be provided Want the whole scoop? to you prior to signing an enrollment MIAMI AD SCHOOL MIAMI Visit the Miami Base School location agreement. 588 NW 29TH ST page at: Miami, FL 33127 http://www.miamiadschool.com/locat A student or any member of the 800.858.3190 T (Toll-Free, US Only) ions/advertising-school/miami public may file a complaint about +1.305.538.3193 T this institution with the Bureau for +1.305.538.3724 F MIAMI AD SCHOOL SAN Private Postsecondary Education by [email protected] FRANCISCO calling (888) 370-7589 or by 500 Sansome Street completing a complaint form, which Programs Offered San Francisco, CA 94111 can be obtained on the bureau’s Art Direction, Copywriting, Design, +1.415.837.0966 T website (www.bppe.ca.gov). Digital Design, Digital Photography +1.415.837.0967 F & Video, Strategic Planning [email protected] Bootcamp, Bootcamp for Social Want the whole scoop? Media, UX Design Bootcamp and Miami Ad School San Francisco is a Visit the San Francisco Base School location page at: 3 http://www.miamiadschool.com/loc MIAMI AD SCHOOL ATLANTA reviewing student work in a ations/advertising- school/san- AT PORTFOLIO CENTER completely paperless environment. francisco 125 BENNETT ST NW Selected classroom spaces are ATLANTA, GA 30309 equipped with video conferencing MIAMI AD SCHOOL NEW +1.404.351.5055 T systems which allow students and YORK +1800.255.3169 T teachers to collaborate in real-time 35-37 36th St, Third Floor [email protected] despite being separated by great Astoria, NY 11106 distances. +1. 917.773.8820 T Programs Offered +1 917.773.8820 F Art Direction, Copywriting, Design, Reading Room [email protected] Digital Photography and Video, The school subscribes to the major Strategic Planning Bootcamp, UX industry trade publications, Programs Offered Design and Master’s Degree in including magazines, periodicals, Art Direction, Copywriting, Strategic Design Track in award annuals, stock photo and Bootcamp for Social Media and partnership with Furman University. illustration books, and many other Strategic Planning Bootcamp. advertising design, photography and Facilities illustration materials. Facilities Housed in a 1940’s factory building Reasonable Accommodations In the tradition of Miami Ad School, at the end of Bennett Street in In addition to the current the New York campus is located in Atlanta, Portfolio Center is a highly accommodations of students who one of the most diverse and renowned school with an enormous are identified to have special needs, authentic NYC neighborhoods, Long heart. During your program, you’ll the school is prepared to make any Island City, Queens. The facility is on create and conceive the impossible reasonable modifications.