2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

CLIENT BRIEF – DIGITAL / ONLINE Hugo Barne Svante Ahlman Berghs School of Communication / Stockholm Slow Down to Speed Up Hanna Lundberg Adam Stark

Javier Alcobendas Castro Alfredo Flórez Portell Ad School / Sonnet Little Problems Ross Norton Javier García Moreno

Miami Ad School / Miami Optimizer by Sonnet

Emily Kaufman Miami Ad School / New York Sonnet's Peace of Mind Registry Marina Ferraz Rebecca Friedman

John Kim Miami Ad School / New York Sunny Sonnet Alessandra Divizia

Patrick Dalton Luis Paladino Miami Ad School / New York "Oh Sh*t" Insurance Allie Smith Jared Liebmann

Sage Lucero Savannah College of Art and Design / Sonnet Insurance - George Comatas Savannah "Elevated Optimism" Ashley Crouch Nick Taormina

1 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

CLIENT BRIEF – EXPERIENTIAL Loki Jiang ArtCenter College of Design / Pasadena Sonnet Superhero Damage Report JongWoo Han Jack Xu

Maggie Michella ArtCenter College of Design / Pasadena Optimism in a Box Ada Zhang

Beckmans Collage of Design / Stockholm April Fools Julius Tuvenvall

Alessandro Borrelli IED Istituto Europeo di Design S.p.A. / Claudia Greco Optimism Coverage IED Comunicazione / Milan Cecilia Panisi Valentina Marci

Clay Schwiering Miami Ad School / New York Home Is Where You Make It John Locanthi Juan Kurtzman-Gonzalez

Miami Ad School / + Hampus Elfström Street Sonnets Miami Ad School / New York Thomas Nguyen

School of Visual Arts / New York Rain Smile

CLIENT BRIEF – INTEGRATED Marissa Kelly Marist College / Poughkeepsie Life Made Simple Kait Franey

Hannah Rose Stokes Media Design School / Auckland Upcycled by Optimism Maisie D’Cruz

Philip Meki Media Design School / Auckland Optimism Fragrances Rebecca Sharp Tatiana Grigore

Belen Aragon Miami Ad School Europe / + Hannes Rath Best Worst Ever Miami Ad School Europe / Boreum Kim John Speer

Madeline Guzzo Benjy Joung Michigan State University / East Lansing The Canadian Thing To Do Larraine Fu Abby Wild

Amanda Tempesta Camp Grown Up - Powered by The Book Shop / Los Angeles Matthew Lemas Sonnet Insurance Courtney Chambers

Riley Draper University of Colorado / Boulder Mining for Happiness Alisha Benda

2 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

CLIENT BRIEF – MOBILE Blessy Samuel David Sierra Miami Ad School / Sun Mode Maaike Pull Rachel Power

Rosaria Bartone Alina Cortese NABA - Nuova Accademia delle Belle to.do. it removes your worries to Stefano Filipponi Arti / Milano give you optimism Ludovica Vittoria Gagliardi Amedeo Rosso Lucia Vesco

Robertson School of Media & Culture at VCU / Daniel Green Dashboard Dollars Richmond Erin Spare

CLIENT BRIEF – OUTDOOR Savannah College of Art and Design / Bella Stuart Life Is Out To Get You Savannah Manuel Garcia

School of Visual Arts / New York Starbucks Venti

School of Visual Arts / New York Parking Protection

Andrew Garfield Megan Weber University of Colorado / Boulder Project Reface Thinh Dinh Theo Gagen Daniella Cavaliere

3 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

CLIENT BRIEF – PRINT Chance Hansen Nick Huey BYU AdLab / Provo S*!# Happens Kelsey Martinez Keith Read

Janice Chen Patrick Obando Fashion Institute of Technology / New York You Can Do It Maria Tsihlis Jacqueline Boody

Gonçalo Gameiro Miami Ad School Europe / Hamburg Fearless optimism Juan González Miralles de Imperial

Isla Anne Macmillan Pratt Institute / Rose-Tinted Glasses Bob Mischo

Stephany de Jongh Pratt Institute / New York See it the Sonnet Way Andrew Han

Paige Murphy The Creative Circus / Sweat the Small Stuff. Lamar Phillips Sara Brundige

4 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

CLIENT BRIEF – VIDEO / FILM Chris Petersen Seth Mollerup Brigham Young University / Provo Sonnets by Sonnet (Re-entry) Ian Forsyth Cooper Epps Andrew Congleton

Sara McLaws Scott McIntosh Forrest Quinn BYU AdLab / Provo When Luck Isn't Enough Wilsynn Wheat Parker Hadley Michael Hanks

Allora Rameson David Shum Amy Hauck BYU AdLab / Provo Nothing Makes Us Happier Taylor Galbraith Andrew Holman Scott James

Taylor Dahl Anthon Johnson Tyler Archibald Scott James BYU AdLab / Provo Life is Full of Fortune - Skatanists Jedediah Thunnell Connor Dean Evan Kirby Paul Monk Bentley Rawle

Elisetti Micaela Giulia Galbiati Fondazione Accademia di Comunicazione / Cry me a song Francesco Pasqualino Di Marineo Milan Erika Troccoli Samuele Macchi

William Budgett Media Design School / Auckland A lot happens in cars Tess Saxby

Alexandru Lungu Miami Ad School Europe / Hamburg Insurance Made Easy Kushal Birari Stefan Rotaru

New York Institute of Technology / New York Sonnet - Power Up Radamanthys Hourdakis

Kerigan Kenny Isaac Simpson The Bookshop School for Ads / Los Angeles STUFF Chris Callahan Tyree Hicks

5 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

SOCIAL BRIEF – DIGITAL / ONLINE Signe Belfiore Anna Thofte Berghs School of Communication / Stockholm Create Intervention Erik Nyström David Lie

Andreas Karlsson Berghs School of Communication / Stockholm Reversed Safety Check Sofia Gustafsson Noah Bramme

John Lundquist Coey Berghs School of Communication / Stockholm The Dead Pixels Jacob Eklöf Anton Holmstrand

Ellen Marklund Julia Högberg Berghs School Of Communication / Stockholm Ambidiction Vilma Heimer Rikard Köhler

Svante Ahlman Petter Dufvenberg Berghs School of Communication / Stockholm A Moment of Silence Hugo Barne Hanna Adelstål

Lamin Cassama Forsbergs / Stockholm Nike x Athletes Against Opioids Daniel Yousefi

Daniel Pujol Agustina Lavignasse Miami Ad School / Miami Hooked Lisette Azulay Nidal Koteich

Abdelrahman Galal Miami Ad School Europe / Hamburg Rxacman Samar Veer Singh Omar Aly

Miami Ad School Europe / Hamburg EyeWatch Rafael Joos

School of Visual Arts / New York Google Search

School of Visual Arts / New York Spotify OD

Younghoe Koo School of Visual Arts / New York SMRxT Bottle Brittany Newman James kuczynski

Syracuse University The Newhouse School / Danika Petersen The Social Dosage Syracuse Chi-Ching Lam

Matt DeMilner Bessie Chang Maria Khodorkovsky The Creative Circus / Atlanta iMean Andrey Ter-Grigorian James McAlister Allie Haroutunian Lizzy Cohen

6 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

SOCIAL BRIEF – EXPERIENTIAL Amalia Ambartsumyan ArtCenter College of Design / Pasadena The O Campaign Jesse Portillo Ksenia Mikhaylova

Kara O’Hearn Boston University / Boston Message in a Bottle Nihal Atawane

Clay Schwiering Miami Ad School / New York Safe Use Syringe Rachel Power

Donghoon Lee Erica Yoshimura Rodd Naimi Miami Ad School / San Francisco Nationwide Narcan Network Donghoon Lee Erica Yoshimura Rodd Naimi

School of Visual Arts / New York Alexa Rehab

Emeline Earman Nelle Thomas The University of Alabama / Tuscaloosa Follow the Signs Lauren Meadows Rick Molinaro Charlotte Frank

Mary Buzbee Estill Beyond Boundaries: Help is on University of Alabama / Tuscaloosa MK Holladay the way. Sydney Pellegrini Elizabeth Swartz

Don't Forget The PlanThis awareness campaign rethinks that University of Central Oklahoma / Edmond Maisie Cross way people receive information about opioid

7 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

SOCIAL BRIEF – INTEGRATED Candace De Vuyst Alberta College of Art + Design / Calgary Opikit Kerry Neale

Andrew Furca College for Creative Studies / Detroit The Opioid Outlook Philip McAvoy Francine Siew

Lawrence Staebler Fashion Institute of Technology / New York The Addict's Diary Loisse Ledres

Adele Basevi IED Istituto Europeo di Design S.p.A. / IED Massimiliano Bratti Opium grand opening Comunicazione / Milan Simone Canova Francesco Negri

Syracuse University / Syracuse Reverse Pac-man Joshua Race

Kathryn Izquierdo-Gallegos Ryan Hill The Book Shop School for Ads / Santa Monica Take a Second Michelle Marquez Mandana Wright

SOCIAL BRIEF – MOBILE Victor Lindkvist Berghs School of Communication / Stockholm An Opioid Victims Remix Simon Magnusson Alvin Marelius

Daga Simonsson Berghs School of Communication / Stockholm Time to get SIRIous Teodor Fjäll Viktor Einarsson

Maxwell Franklin College For Creative Studies / Detroit Overcome Overdose Raphael Manigault Philip McAvoy

Kutztown University / Kutztown Pain+ Application Bryn O’Reilly

Kang Soo Cho Miami Ad School / New York Behind the addiction Frank Moore

Nutnicha Achavakulthep Miami Ad School / San Francisco Pain. Killer. Vaidehi Mewawalla

School of Visual Arts / New York Instagram

School of Visual Arts / New York Digital Container

Calabil - The Accountability Jaena Delahunt Texas Christian University / Fort Worth Calendar Alicia Martinez

8 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

SOCIAL BRIEF – OUTDOOR Anna Salonen Berghs School of Communication / Stockholm The Game Changer da Jonsson Jack Strömer

Simon Magnusson Berghs School of Communication / Stockholm Opioid addiction is a disease Victor Lindkvist

Yaluan Song Boston University / Boston The Last Stop Natalia Jaroszek

Guido Vanetti IED Istituto Europeo di Design S.p.A. / Bianca Bizzozzero Addictil IED Comunicazione / Milan Augusta Giannasi Sara Ciceri

Marcelo Shalders Miami Ad School R.I.P. Seating Ioannis Kalormakis

Gabriel Azevedo Cavalcante Miami Ad School Brazil / São Paulo Overdose Siren Gabriel Soeiro Ochiuto Ronaldo Lopes Junior

Kushal Birari Miami Ad School Europe / Hamburg #RIPRAPPERS Stefan Rotaru Philip Ziegler

School of Visual Arts / New York Subway Maps

SOCIAL BRIEF – PRINT Arthur Jung Jason Ham Mariya Munsey ArtCenter College of Design / Pasadena Anyone. Anywhere. Kristine Lim Samantha Kim Dennis Lee

ArtCenter College of Design / Pasadena Stop the Stigma Stephanie Rhee

Elin Hjelte Lina Bergman Berghs School of Communication / Stockholm Opioids Don't Care. Elin Johansson Jacqueline Hellstedt

Gustaf Haffling Berghs School of Communication / Stockholm Accidental drug dealer. Kevin Krooks

Sadie Devane Boston University / Boston Same Day You Wu

Ghewa Taha Boston University / Boston Vows Shunyi Yu

9 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

SOCIAL BRIEF – PRINT (CONT.) Opioid Addiction and the Fairy Sophie Lindemann Boston University / Boston Tale Ending Tiffany Ahi

Beware of OverdosesAs opioid Cristina Gómez Villar overdoses are constantly on the Miami Ad School / Madrid Thanh Ngo rise and have reached epidemic Marta Bañon proportions i

Miami Ad School / + Hampus Elfström Deadly Drawings Miami Ad School / San Francisco Adithya Venugopal

Don't let opioids take over Marina Ferraz Miami Ad School / New York your story Ana Miraglia

Ana Miraglia Miami Ad School / New York No one plans an overdose. Diane Danneels

Aruzhan Smaielova Giovanni Scopece Miami Ad School Europe / Hamburg The End Imad El Rayess Mubarak Nojimudeen Justus Rosenkranz

Aditya Sunilkumar Christophe Lefèvre-Henzel Miami Ad School Europe / Hamburg PART OF LIFE Opeyemi Aluko Felix Ebell

School of Visual Arts / New York Kills More Than

School of Visual Arts / New York Crushed

Rocio Perez navarro The atomic garden / Madrid Opioid´s abuse Belen Turreira argamentería Noelia maría moreno mateo-Sidrón

10 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY

Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11.

SOCIAL BRIEF – VIDEO / FILM Victor Lindkvist Berghs School of Communication / Stockholm An Opioid Victims Remix Simon Magnusson Alvin Marelius

Micaela Elisetti Giulia Galbiati Fondazione Accademia di Comunicazione / Pillshot Francesco Pasqualino Di Marineo Milan Erika Troccoli Samuele Macchi

Simone Bellardinelli Luca Morsellino Fondazione Accademia di Comunicazione / Pillicence Giovanni Luca Orlandi Milan Alessandra Paganoni Eleonora Giovia

Leticia Romano Miami Ad School The Obituary Project Nellie Santee Ranjana Naik

Carolina Latorraca Miami Ad School / San Francisco Red Flags Margherita Teodori Daphne Lefran

Miami Ad School / San Francisco + Hampus Elfström Miami Ad School / Mumbai + Everyday Epidemic Madelene Wikskaer School of Visual Arts / New York Adithya Venugopal

Ericka Lindsey Christa Griffith Texas A&M Commerce / Commerce Game Over Aerielle Karpinsky Cooper Weinstein

DESIGN BRIEF – PRINT Simone Bellardinelli Luca Morsellino Fondazione Accademia di Comunicazione / Giovanni Luca Orlandi Stumbling Blocks Milan Eleonora Giovia Alessandra Paganoni Francesca Serpi

Henriett Racz Miami Ad School Europe / Hamburg hel!pMAP Kendra Little

School of Visual Arts / New York Barb Wire Fingerprint

School of Visual Arts / New York Blood Bags

School of Visual Arts / New York Feel Home Again Sang Young Bae

Cooper Weinstein Texas A&M University Commerce / Commerce #Empathy Brandon Mulkey

11