2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. CLIENT BRIEF – DIGITAL / ONLINE Hugo Barne Svante Ahlman Berghs School of Communication / Stockholm Slow Down to Speed Up Hanna Lundberg Adam Stark Javier Alcobendas Castro Alfredo Flórez Portell Miami Ad School / Madrid Sonnet Little Problems Ross Norton Javier García Moreno Miami Ad School / Miami Optimizer by Sonnet Emily Kaufman Miami Ad School / New York Sonnet's Peace of Mind Registry Marina Ferraz Rebecca Friedman John Kim Miami Ad School / New York Sunny Sonnet Alessandra Divizia Patrick Dalton Luis Paladino Miami Ad School / New York "Oh Sh*t" Insurance Allie Smith Jared Liebmann Sage Lucero Savannah College of Art and Design / Sonnet Insurance - George Comatas Savannah "Elevated Optimism" Ashley Crouch Nick Taormina 1 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. CLIENT BRIEF – EXPERIENTIAL Loki Jiang ArtCenter College of Design / Pasadena Sonnet Superhero Damage Report JongWoo Han Jack Xu Maggie Michella ArtCenter College of Design / Pasadena Optimism in a Box Ada Zhang Beckmans Collage of Design / Stockholm April Fools Julius Tuvenvall Alessandro Borrelli IED Istituto Europeo di Design S.p.A. / Claudia Greco Optimism Coverage IED Comunicazione / Milan Cecilia Panisi Valentina Marci Clay Schwiering Miami Ad School / New York Home Is Where You Make It John Locanthi Juan Kurtzman-Gonzalez Miami Ad School / San Francisco + Hampus Elfström Street Sonnets Miami Ad School / New York Thomas Nguyen School of Visual Arts / New York Rain Smile CLIENT BRIEF – INTEGRATED Marissa Kelly Marist College / Poughkeepsie Life Made Simple Kait Franey Hannah Rose Stokes Media Design School / Auckland Upcycled by Optimism Maisie D’Cruz Philip Meki Media Design School / Auckland Optimism Fragrances Rebecca Sharp Tatiana Grigore Belen Aragon Miami Ad School Europe / Hamburg + Hannes Rath Best Worst Ever Miami Ad School Europe / Berlin Boreum Kim John Speer Madeline Guzzo Benjy Joung Michigan State University / East Lansing The Canadian Thing To Do Larraine Fu Abby Wild Amanda Tempesta Camp Grown Up - Powered by The Book Shop / Los Angeles Matthew Lemas Sonnet Insurance Courtney Chambers Riley Draper University of Colorado / Boulder Mining for Happiness Alisha Benda 2 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. CLIENT BRIEF – MOBILE Blessy Samuel David Sierra Miami Ad School / New York City Sun Mode Maaike Pull Rachel Power Rosaria Bartone Alina Cortese NABA - Nuova Accademia delle Belle to.do. it removes your worries to Stefano Filipponi Arti / Milano give you optimism Ludovica Vittoria Gagliardi Amedeo Rosso Lucia Vesco Robertson School of Media & Culture at VCU / Daniel Green Dashboard Dollars Richmond Erin Spare CLIENT BRIEF – OUTDOOR Savannah College of Art and Design / Bella Stuart Life Is Out To Get You Savannah Manuel Garcia School of Visual Arts / New York Starbucks Venti School of Visual Arts / New York Parking Protection Andrew Garfield Megan Weber University of Colorado / Boulder Project Reface Thinh Dinh Theo Gagen Daniella Cavaliere 3 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. CLIENT BRIEF – PRINT Chance Hansen Nick Huey BYU AdLab / Provo S*!# Happens Kelsey Martinez Keith Read Janice Chen Patrick Obando Fashion Institute of Technology / New York You Can Do It Maria Tsihlis Jacqueline Boody Gonçalo Gameiro Miami Ad School Europe / Hamburg Fearless optimism Juan González Miralles de Imperial Isla Anne Macmillan Pratt Institute / Brooklyn Rose-Tinted Glasses Bob Mischo Stephany de Jongh Pratt Institute / New York See it the Sonnet Way Andrew Han Paige Murphy The Creative Circus / Atlanta Sweat the Small Stuff. Lamar Phillips Sara Brundige 4 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. CLIENT BRIEF – VIDEO / FILM Chris Petersen Seth Mollerup Brigham Young University / Provo Sonnets by Sonnet (Re-entry) Ian Forsyth Cooper Epps Andrew Congleton Sara McLaws Scott McIntosh Forrest Quinn BYU AdLab / Provo When Luck Isn't Enough Wilsynn Wheat Parker Hadley Michael Hanks Allora Rameson David Shum Amy Hauck BYU AdLab / Provo Nothing Makes Us Happier Taylor Galbraith Andrew Holman Scott James Taylor Dahl Anthon Johnson Tyler Archibald Scott James BYU AdLab / Provo Life is Full of Fortune - Skatanists Jedediah Thunnell Connor Dean Evan Kirby Paul Monk Bentley Rawle Elisetti Micaela Giulia Galbiati Fondazione Accademia di Comunicazione / Cry me a song Francesco Pasqualino Di Marineo Milan Erika Troccoli Samuele Macchi William Budgett Media Design School / Auckland A lot happens in cars Tess Saxby Alexandru Lungu Miami Ad School Europe / Hamburg Insurance Made Easy Kushal Birari Stefan Rotaru New York Institute of Technology / New York Sonnet - Power Up Radamanthys Hourdakis Kerigan Kenny Isaac Simpson The Bookshop School for Ads / Los Angeles STUFF Chris Callahan Tyree Hicks 5 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. SOCIAL BRIEF – DIGITAL / ONLINE Signe Belfiore Anna Thofte Berghs School of Communication / Stockholm Create Intervention Erik Nyström David Lie Andreas Karlsson Berghs School of Communication / Stockholm Reversed Safety Check Sofia Gustafsson Noah Bramme John Lundquist Coey Berghs School of Communication / Stockholm The Dead Pixels Jacob Eklöf Anton Holmstrand Ellen Marklund Julia Högberg Berghs School Of Communication / Stockholm Ambidiction Vilma Heimer Rikard Köhler Svante Ahlman Petter Dufvenberg Berghs School of Communication / Stockholm A Moment of Silence Hugo Barne Hanna Adelstål Lamin Cassama Forsbergs / Stockholm Nike x Athletes Against Opioids Daniel Yousefi Daniel Pujol Agustina Lavignasse Miami Ad School / Miami Hooked Lisette Azulay Nidal Koteich Abdelrahman Galal Miami Ad School Europe / Hamburg Rxacman Samar Veer Singh Omar Aly Miami Ad School Europe / Hamburg EyeWatch Rafael Joos School of Visual Arts / New York Google Search School of Visual Arts / New York Spotify OD Younghoe Koo School of Visual Arts / New York SMRxT Bottle Brittany Newman James kuczynski Syracuse University The Newhouse School / Danika Petersen The Social Dosage Syracuse Chi-Ching Lam Matt DeMilner Bessie Chang Maria Khodorkovsky The Creative Circus / Atlanta iMean Andrey Ter-Grigorian James McAlister Allie Haroutunian Lizzy Cohen 6 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. SOCIAL BRIEF – EXPERIENTIAL Amalia Ambartsumyan ArtCenter College of Design / Pasadena The O Campaign Jesse Portillo Ksenia Mikhaylova Kara O’Hearn Boston University / Boston Message in a Bottle Nihal Atawane Clay Schwiering Miami Ad School / New York Safe Use Syringe Rachel Power Donghoon Lee Erica Yoshimura Rodd Naimi Miami Ad School / San Francisco Nationwide Narcan Network Donghoon Lee Erica Yoshimura Rodd Naimi School of Visual Arts / New York Alexa Rehab Emeline Earman Nelle Thomas The University of Alabama / Tuscaloosa Follow the Signs Lauren Meadows Rick Molinaro Charlotte Frank Mary Buzbee Sydney Estill Beyond Boundaries: Help is on University of Alabama / Tuscaloosa MK Holladay the way. Sydney Pellegrini Elizabeth Swartz Don't Forget The PlanThis awareness campaign rethinks that University of Central Oklahoma / Edmond Maisie Cross way people receive information about opioid 7 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY Includes Gold, Silver, Bronze Pencils and Merit winners. Award details will be announced during Creative Week, May 7–11. SOCIAL BRIEF – INTEGRATED Candace De Vuyst Alberta College of Art + Design / Calgary Opikit Kerry Neale Andrew Furca College for Creative Studies / Detroit The Opioid Outlook Philip McAvoy Francine Siew Lawrence Staebler Fashion Institute of Technology / New York The Addict's Diary Loisse Ledres Adele Basevi IED Istituto Europeo di Design S.p.A. / IED Massimiliano Bratti Opium grand opening Comunicazione / Milan Simone Canova Francesco Negri Syracuse University / Syracuse Reverse Pac-man Joshua Race Kathryn Izquierdo-Gallegos Ryan Hill The Book Shop School for Ads / Santa Monica Take a Second Michelle Marquez Mandana Wright SOCIAL BRIEF – MOBILE Victor Lindkvist Berghs School of Communication / Stockholm An Opioid Victims Remix Simon Magnusson Alvin Marelius Daga Simonsson Berghs School of Communication / Stockholm Time to get SIRIous Teodor Fjäll Viktor Einarsson Maxwell Franklin College For Creative Studies / Detroit Overcome Overdose Raphael Manigault Philip McAvoy Kutztown University / Kutztown Pain+ Application Bryn O’Reilly Kang Soo Cho Miami Ad School / New York Behind the addiction Frank Moore Nutnicha Achavakulthep Miami Ad School / San Francisco Pain. Killer. Vaidehi Mewawalla School of Visual Arts / New York Instagram School of Visual Arts / New York Digital Container Calabil - The Accountability Jaena Delahunt Texas Christian University / Fort Worth Calendar Alicia Martinez 8 2018 YOUNG ONES – FINALISTS BRIEF BY CATEGORY