Catalog of Courses MIAMI AD SCHOOLM.AD SCHOOL This Is Thecatalog of Courses Place You Go to Become Who You’Re Meant to Be
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Catalog of Courses MIAMI AD SCHOOLM.AD SCHOOL This is theCatalog of Courses place you go to become who you’re meant to be. December 2020 -December 2021 Volume 30 December 2020 - December 2021 Volume 30 CATALOG OF COURSES MIAMI AD SCHOOL Table of Contents US SCHOOL LOCATIONS 3 PORTFOLIO PROGRAMS 6 ART DIRECTION 9 COPYWRITING 12 DESIGN 15 DIGITAL DESIGN 18 DIGITAL PHOTOGRAPHY AND VIDEO 21 STRATEGIC PLANNING BOOTCAMP 24 BOOT CAMP FOR SOCIAL MEDIA 27 CREATIVE TRACK ART DIRECTION 29 CREATIVE TRACK COPYWRITING 32 SOCIAL MEDIA TRACK 35 STRATEGY TRACK 38 STRATEGIC DESIGN TRACK 42 UX DESIGN BOOTCAMP 47 COURSES 48 HOW AND WHEN TO APPLY 51 FINANCIAL AID, TUITION FEES REFUND POLICY 53 ACADEMIC POLICIES 59 LICENSING & ACCREDITATION 63 STAFF AND FACULTY 66 THE SCHOOL OF POP CULTURE ENGINEERING It’s easy to tell you what advertising was: print ads and tv spots mostly, a little radio, outdoor billboards along the interstate and a mailbox filled with brochures. It’s impossible to tell you what advertising will be in the future. Frankly we can’t even tell you what it is in the present; it changes by the minute. Banner ads happened a century ago in web history. At the moment of writing this catalog of courses, Twitter tells us what’s happening microsecond by microsecond. What’s next? Perhaps a website that will accurately predict what we are going to do? Or digital ads that are instantaneously changed as readers react to certain words or certain photographs? Already digital billboards advertise caffeine in the morning rush hour and decaf for drivers on the way home. Cell phones take HD video already formatted for YouTube. Korean kids wear interactive tee shirts. Sneakers read our soles and correct shape accordingly. Refrigerators order groceries. Even sex has become virtual. That’s just a tiny glimpse of pop culture. But it’s what our students have to deal with if they are going to succeed in our digital world. They are going to engineer all this pop culture into whatever medium it takes to tickle or titillate a digitally-connected, Attention-Deficit-Disordered planet. Of course it will be digital in some form and a good bet it will be interactive and very likely, transitory. So, the minute someone steps into Miami Ad School, they will know they are leaving the world as they knew it. They will have classmates, teachers and speakers from all over the world. They will go all over the world themselves working in ad agencies or studying in cities as varied as New York, London, Beijing, Sydney and Moscow. Our students don’t come to Miami Ad School to get a portfolio; they come to get a global perspective from the leading pop culture engineers from every continent. While they are in school, our students will experiment with every type of digital technology from touchscreen to motion graphics to voice/sound activation and emerging stuff that’s popping up as you read this sentence. They will take some classes when one half of the class is in San Francisco and the other half is in Madrid with the school’s video presence system which will soon be daily practice in all the agencies with network locations. Regardless of their major, they will work in the new type of team in a digital agency: Interactive Designer, Information Architect, Programmer, Planner, Visual Designer and Interactive Writer. And their graduating portfolio? No more black portfolio case, that’s for sure. You will need to get creative with your portfolio. Be prepared to show it in a variety of formats, including hard copies and personal websites. MIAMI AD SCHOOL Master of Science in Mass Programs Offered Communications in partnership with Art Direction, Copywriting, Digital US SCHOOL Florida International University. Design, Digital Photography and Video, and Strategic Planning Facilities Bootcamp. LOCATIONS Miami Ad School has recently moved Every Miami Ad School student goes to a 25,000 sq. ft. property in Facilities on a journey. An odyssey of learning Edgewater a rejuvenated design Class sessions in San Francisco are that is the very core of the experience section on the mainland of Miami. held at the lower level of 500 that makes Miami Ad School students Believing that environment is critical Sansome St, San Francisco, CA 94111. the most-awarded in the world. It’s to learning and creativity, the newly This campus is located in the heart of the because the students are exposed to built campus is a true playground for city of San Francisco, in the vicinity of a the very latest in global pop culture, creative thinkers. Miami’s hot multitude of advertising agencies. all the crazy trends, fads and emerging arts district, Miami Ad The creative space has an industrial fetishes—the underground below the School’s new home is like no other feel and a complimentary underground. They’ve had tough school you’ve seen. The two 7,000 representation of what an advertising mentors from the best ad agencies in square foot buildings, connected by a agency is. The building has reasonable the world who told them what was bridge, are hot pink and covered in accommodations with an elevator for wrong with their work and how to street art done by some of the world’s the basement level classrooms. This make it better. The students use all leading artists. Inside are photo campus is in close proximity to public these experiences to create razor- studios, video center, brainstorming transportation. sharp, really cool stuff. That adventure stations, and experiential classrooms - in learning begins in one place: A one is covered in projections of As a prospective student, you are Miami Ad School base location. jellyfish and plays the ethereal cello encouraged to review this catalog Whether it’s Berlin, New York, Atlanta, music of Yo-Yo Ma. Wifi allows prior to signing an enrollment San Francisco, Hamburg, Madrid, São students to stay connected whether agreement. You are also encouraged Paulo, Mexico City, Sydney, Mumbai, they are inside or out. to review the School Performance Rio de Janeiro, Buenos Aires or, of Fact Sheet, which must be provided course, Miami—it’s always Miami Ad Want the whole scoop? to you prior to signing an enrollment School. The curriculum, the faculty of Visit the Miami Base School location agreement. working industry professionals, the page at: spirited students and the demanding http://www.miamiadschool.com/locat A student or any member of the creative standards can always be ions/advertising-school/miami public may file a complaint about counted on. However, each location this institution with the Bureau for does bring it’s own special flavor to MIAMI AD SCHOOL SAN Private Postsecondary Education by the mix. You’ve got to ask yourself, FRANCISCO calling (888) 370-7589 or by “Where do I want to begin?” And, after 500 Sansome St, B1 completing a complaint form, which completing your first year, “Where will San Francisco, CA 94111 can be obtained on the bureau’s I go next?” +1.415.837.0966 T website (www.bppe.ca.gov). +1.415.837.0967 F Want the whole scoop? MIAMI AD SCHOOL MIAMI [email protected] 588 NW 28th Street Visit the San Francisco Base School Miami, FL 33127 Miami Ad School San Francisco is a location page at: private institution approved to 800.858.3190 T (Toll-Free, US Only) http://www.miamiadschool.com/loc operate by BPPE. The approval to +1.305.538.3193 T operate as a private +1.305.538.3724 F postsecondary institution in the [email protected] State of California is based on provisions of the California Programs Offered Private Postsecondary Education Art Direction, Copywriting, Design, Act (CPPEA) of 2009 (California Digital Design, Digital Photography Education Code, Title 3, Division & Video, Strategic Planning 10, Part 59, Chapter 8), which is Bootcamp, Boot Camp for Social effective January 1, 2010. Media, UX Design Bootcamp and 3 ations/advertising- school/san- MIAMI AD SCHOOL ATLANTA reviewing student work in a francisco AT PORTFOLIO CENTER completely paperless environment. 125 BENNETT ST NW Selected classroom spaces are MIAMI AD SCHOOL NEW ATLANTA, GA 30309 equipped with video conferencing YORK +1.404.351.5055 T systems which allow students and 35-37 36th St, Third Floor +1.800.255.3169 T teachers to collaborate in real-time Astoria, NY 11106 [email protected] despite being separated by great +1. 917.773.8820 T distances. [email protected] Programs Offered m Art Direction, Copywriting, Design, Reading Room Digital Photography and Video, The school subscribes to the major Programs Offered Strategic Planning Bootcamp, UX industry trade publications, Art Direction, Copywriting, Boot Design Bootcamp and Master’s including magazines, periodicals, Camp for Social Media and Strategic Degree in Strategic Design Track in award annuals, stock photo and Planning Bootcamp. partnership with Furman University. illustration books, and many other advertising design, photography and Facilities Facilities illustration materials. In the tradition of Miami Ad School, Housed in a 1940’s factory building the New York campus is located in at the end of Bennett Street in Reasonable Accommodations one of the most diverse and Atlanta, Portfolio Center is a highly In addition to the current authentic NYC neighborhoods, Long renowned school with an enormous accommodations of students who Island City, Queens. The facility is on heart. During your program, you’ll are identified to have special needs, the third floor and is handicapped create and conceive the impossible the school is prepared to make any accessible. Our location has every day. Whatever your discipline, reasonable modifications. spectacular views of Manhattan’s we’re big on ideas, branding, most iconic buildings; an easy and innovation, strategy, Housing fast commute to Grand Central communications & storytelling.