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Broadcasting 11Jun25

Incorporating Broadcasting r Cable 59th Year 1990

RADIO /44 TELEVISION / 30 CABLE / 50 TECHNOLOGY / 68 Advertising revenues Exclusive: CBS's Digital radio: Out damned ghosts: on the way to Jeff Sagansky talks New audio arrow TV technologists $9 billion year about the road back for cable's bow exorcising artifacts

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News 4 New Mexico with Tom Joles and Mari Bennett. "We had a great book"* 6Bqq KOBTV AL BUOUEROUE HB KOBR KOB ENC. 6 ginu :ANIMINGTON

May 89 vs. May 90 NSI Up over 20% for 10pm Monday- Friday.

190£5 HL 3111A0.11S31,, IS 3A0'6C ? NIVW Al'dVbPI1 1H.`.Idl11flC3 3011t'3 N13P.2t311L Z GZ-ì.ZV 06/13Q )IAf E 91 CiZ-12Vl 80E5 18 C£b 1I01í:-j%r'v=rti-Ar*%F44:ó++`-».`*#v Volume 29 The Latest Edition Of A Great Syndication Tradition. Already New York WPIX Phoenix KUTP KCOP Sacramento KRBK WGN Baltimore WNUV Philadelphia WTXF Hartford WTXX KBHK Portland, OR KPTV WLVI Cincinnati WXIX WXON Milwaukee WVTV KTVT New Orleans WGNO WUAB Salt Lake City KTVX Houston KHTV San Antonio KMOL Atlanta WGNX Louisville WRDB Minneapolis KMSP Honolulu KFVE Seattle KSTW Paducah KBSI WDZL Springfield KDEB St. Louis KPLR KRLR Denver KWGN Santa Barbara KADY

WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company

O ono Wan. Om. Inc AI, h., Broadcasting LI Jun 25 THIS WEEK

NAB in session

19 / NAB BOARD NBC affiliates in way would compete with 19 other broadcast MEETING communities where there are PBS broadcast stations. entities, has developed a new no licensed NBC personal viewing diary it The NAB board meeting affiliates. But the proposal is 23 / CBS LATE NIGHT hopes will improve audience in Washington last week was as much aimed at NBC PLANS measurement. NAB has dominated by discussion lobbying on cable asked Arbitron and Nielsen to of cable and digital audio According to sources, programing exclusivity as CBS executives will participate in national broadcasting. The radio for at creating cable affiliates announce this week at field tests of the new system. board set up a special DAB NBC. The new portable diary task force; the TV board their affiliates meeting that a Norman Lear comedy and will measure both in -home restated its support for cable and other TV viewing. reregulation and discussed a checkerboard of action - n / CABLE -BROADCAST will the possibility of changing adventure series make CROSSOVER 30 / ROAD TO THE TOP the definition for must up the new CBS late night lineup. However, the carry to include a station's During the Public CBS Entertainment network may find a skeptical ADI, and the joint board Broadcasting President Jeff Sagansky, in Service's affiliate body and one that advised broadcasters to annual meeting an exclusive interview in Dallas has been buffeted by restrain from airing sexual last week with BROADCASTING's Steve (see page 38), PBS syndicators since the and violent material. said WGBH Coe, talks about the that it, -TV cancellation of The Sajak Boston, WNET(TV) network's strategy to improve New York Show. and its network prime time 21 / TCI -NBC The Discovery Channel are examining the standing. The game plan: AFFILIATION? 24 / NAB DIARY feasibility of launching a To get into business with John Malone, CEO of the noncommercial cable adult The National Association the better producers for the No. 1 MSO, writes to NBC's educational network that of Broadcasters, in long term, attract top Robert Wright proposing PBS President Bruce association with Capital acting talent, lower the that TCI systems become Christensen said in no Cities /ABC, NBC, CBS and demographic skew... and

4 This week Broadcasting Jun 25 1990 Digital Planet is one of three digital, CD- quality cable radio services poised to marry cable operators to the audio medium.

then find some programs that franchise -The Arsenio House, including Speaker 68 / WHO YOU GONNA CALL? we can really be proud Hall Show. Thomas Foley and Majority of-which are going to Leader Richard Gephardt, For years, ghosts have define CBS for the next 10 unveiled the party's "action been haunting TV 44 / RADIO AD SPENDING years." agenda" to restore broadcasters. Several Local and national radio competitiveness of U.S. developers have been 34 / DATELINE: EASTERN revenue increases should high -tech products. The working to invent ways to echoes that EUROPE surpass newspaper and TV plan calls for appropriation of cancel multipath gains for 1990, according to $400 million over three cause the annoying With Eastern Europe more an upgraded economic years to establish a artifacts, especially as shaking free itself of forecast from McCann counterpart to the Defense tall buildings and other Communist domination Erickson's Robert Coen. Advanced Research Projects manmade shields to radio some 40 years, after He predicts that radio's total Agency within the frequency transmissions BROADCASTING explores share of advertising will Commerce Department. appear on the landscape. the effect the of political reach almost $8.8 billion in changes in that part of the 1990. world on broadcasting. How INDEX Founded in 1931 as Broadcasting. the News Magazine of the Fifth Estate. is it developing in the new Advertisers Index 94 Brrnalcasring-Telecasting` introduced 46 RADIO CREATIVE environment of freedom? Are / in 1946. Television acquired in 1961. At Large 30 there opportunities for OPPORTUNITIES Cab/ecasting introduced in 1972. Business 54 Broadcasting/Cable introduced in 1989. American broadcasters? Is -Reg U.S. Patent Office. Copyright As more advertisers look cable emerging? To find Cable 50 1990 by Broadcasting Publication. Inc. to radio for cost -effective out, BROADCASTING sent Changing Hands 58 Incorporating target advertising, agency chief correspondent Classified Advertising 82 executives anticipate The Fifth Estate Leonard Zeidenberg to East breakthroughs for creative Closed Circuit 8 TELEVISION. Germany, Poland, radio commercials. Datebook 12 Czechoslovakia and Broadcasting Editorials 98 Hungary. The first of a lftCable Fates 8 Fortunes 91 series-an overall view of 50 / RADIO COMES Broadcasting (ISSN 1007 -2028) is pub- lished 52 Mondays a year by Broadcast- TO Fifth Estater 95 developments in those CABLE ing Publications Inc.. 1705 DeSalcs countries-appears today For the Record 76 Street, N.W.. Washington. D.C. Atter delaying their 20036. Second -class postage paid at (June 25). In Brief 96 Washington. D.C.. and additional of- launch for months. three fices. Single issue except International 71 52 special is- digital radio services are sues 53.50 (50th Anniversary issue 41 / CUTTING BACK ON starting to round up the cable Masthead 16 510). Subscriptions. U.S. and posses- NEWS IN TOLEDO sions: one year $70. two years 5135. support they need to roll Monday Memo 17 three years 5190. Canadian and other out their wares. But to Open Mike 16 international subscribers add 520 per Another ABC affiliate is \ear. U.S. and possessions $350 yearly cutting back on news. WNWO- succeed, they also need to Programing 38 tir special delivery. $100 for first-class. Subscriber's occupation required. An- TV Toledo, Ohio, find subscribers willing to 44 Radio nually: Broadcasting Cable Ycarbo s( spend up to $10 a month scrapped its 11 p.m. Satellite 73 SI 15. Across the Dial $9.95. Microfilm newscast and eliminated for the CD- quality sounds. of Broadcasting is available from Uni- Special Report 34 versity Microfilms. 3(111 North Zecb the news director position. Road. Ann Arbor. Mich. 48106 (35mm. Stock Index 61 full year $55). Postmaster. please send In part, the move was 63 HIGH -TECH AGENDA / Technology 68 address corrections to Broadcasting. made to exploit what the 1705 Males St.. N.W.. Washington. station sees as a more Several high -ranking Top of the Week 19 D.C. 20036. valuable late night Democratic members of the Washington 63

Broadmsting Jun 25 1990 This Wish 5 Not Just Pretty He's Charlie Rose. For the past six years on CBS News' "Nightwatch," he's earned his reputation as TV's best interviewer with com- pelling profiles of hard -to -get personalities from all walks of life, including:

Pres. George Bush Dr. Jonas Salk E.L. Doctorow Lech Walesa George Wallace Charles Manson Woody Allen Lucille Ball Miles Davis Henry Kissinger Corazon Aquino Morley Safer Jane Seymour Pete Rose Bob Hope Spike Lee Louis Farrakhan Billy Crystal Art Buchwald Helmut Schmidt Ed Koch Erica Jong Dan Rather Merv Griffin William Kunstler Gary Hart Ray Bradbury Ted Williams James Michener Diane Sawyer Richard Avedon Nancy Reagan Barry Goldwater Oscar de la Renta Leslie Ann Wan-ei Grant Tinker Bill Blass Kareem Abdul- Jaabar Susan Dey Walter Cronkite Mrs. Salman Rushdie John Glenn Leslie Stahl Fay Vincent Tom Sefleck Dick Cheney George Will Steven Spielberg Saul Bellow George McGovern Ferdinand Marcos George Foreman Donald Trump Howard Baker

Charlie Rose *144"4- werrMglowarspirgerm----,

Already sold in 115 Markets- Another Over 82% of the Country! New York WNYW Los Angeles KTTV Chicago WFLD Philadelphia KYW San Francisco KPIX Boston WFXT Washington, DC WTTG Detroit WJBK Dallas KDAF Cleveland WKYC Houston KRIV Atlanta Face. WAGA Tampa WTSP Minneapolis KSTP Seattle KCPQ Miami WTVJ St. Louis KTVI Denver KDVR Phoenix KPNX Sacramento KOVR Hartford WVIT KNSD Orlando WESH Indianapolis WRTV Portland, OR KATU Cincinnati WKRC Kansas City KCTV Charlotte WBTV Raleigh WPTF Columbus, OH WBNS Greenville-Spartanburg WSPA New Orleans WDSU Grand Rapids WWMT Oklahoma City KFOR Salt Lake City KSTU Norfolk WTKR Providence Robert Maxwell Jim Bakker Buster Douglas WLNE Wilkes -Barre WBRE Birmingham WBMG James Brady Tip O'Neill Louisville WAVE West Palm Beach WPBF Albuquerque John Huston Peter Jennings Dizzy Gillespie Caspar Weinberger Bishop Desmond Tutu Frank Robinson KOB Dayton WKEF Charleston- Huntington WOWK Dan Quayle Alan King Albany, NY WRGB Tulsa KTUL Mobile WEAR Flint. Richard Dreyfuss Rosalynn Carter Sergei Khrushchev WEYI Shreveport KTBS Richmond WWBT Fresno Howard Cosell Helmut Kohl Studs Terkel KJEO Knoxville WKXT Toledo WNWO Green Bay Richard Nixon Tom Watson William Bennett Cab Calloway Malcolm Forbes Jim Wright WBAY Syracuse WSTM Rochester WROC Des Lyle Alzado Kathleen Kennedy Beverly Sills Moines KDSM Roanoke WSLS Honolulu KITV Ralph Nader Joe Kennedy. Jr. Jane Fonda Omaha WOWT Lexington WTVQ Paducah WSIL Oliver Stone Sugar Ray Leonard Portland, ME WGME Cedar Rapids KCRG Springfield, Martin Scorsese Martina Navratilova Frances Lear Steve Wozniak MO KSPR Davenport WHBF Chattanooga WDEF Bjorn Borg Ivan Boesky Edward Kennedy Jackson, MS WLBT Columbia. SC WI.TX Tri -Cities Gerald Ford Thomas Heams WKPT Youngstown WKBN Burlington WPTZ Las Danny Sullivan Mario Cuomo Sam Donaldson Tom Bradley Thomas Foley A.J. Foyt Vegas KVVU Lincoln -Kearney KHGI Baton Rouge Dianne Feinstein Clive Barker WVLA Waco KWTX Ft. Myers WFTX Colorado Rev. Peter Ueberroth Sammy Davis, Jr. Springs KOAA Lansing WINS Greenville -New Bern Winston Churchill III Dennis Hopper Jules Feiffer WNCT Charleston, SC WCIV Springfield, MA WGGB Monterey -Salinas KNTV Peoria WMBD Santa Barbara An incisive journalist (and lawyer) who does KEYT Harlingen KGBT Lafayette, LA KLFY Reno his own homework, Charlie Rose is one of KRNV Eugene KLSR Corpus Christi KRIS Duluth the most effective communicators on the air WDIO Yakima KNDO Traverse City WPBN today. Now, this Emmy Award- winner brings Beaumont KBMT Sioux City KCAU Bakersfield his extraordinary skills to the next KBAK LaCrosse -Eau Claire WXOW Wichita Falls syndication success, "Personalities:' KFDX Boise KTRV Chico- Redding KCPM Odessa KTPX Joplin KSNF Topeka KTKA Lubbock KLBK Medford KOBI Columbia, MO KMIZ Anchorage KIMO Utica WUTR Billings KOUS Gainesville WOGX Eureka KVIQ Butte KCTZ Helena KTVH Miles City KYUS Kennewick KNDU

TWENTIETH TELEVISION CORPORATION ERSONALIiIES TM elh ('.entury F. Film Corporation. All Rights Res, ned. CLOSED CIR(. "ITIT

Washington Radio, Torbet, HNWH and Deferral Group W Radio Sales) into one "megarep." Guild said It looks as though FCC may such a plan would be ridicu- not act after all on its "effec- lous, insisting that Interep's tive competition" rulemaking strength and identity lie in its at July 26 meeting. If, come current configuration. "Cable Day," Congress ap- pears likely to pass legisla- Inside track tion containing rate regula- tion provision, FCC Look for Katz Television Chairman Alfred Sikes told President Pete Goulazian to BROADCASTING, he would be be elected to Television Bu- "somewhat more inclined" reau of Advertising board of than not to defer action in directors this week. Goula- proceeding, which would de- zian, according to source at termine which systems are association, has inside track to seat currently held by Petry subject to municipal rate reg- IT'S OFFICIAL ulation, or at least put off ef- President Dave Allen, who is Andrew Barrett (right) was sworn in last Thursday (June 2I ) fective date for several stepping down. In other by Vice President Dan Quayle to a full five -year term as FCC months to see what Congress TVB -rep talk, TeleRep presi- commissioner in a brief ceremony in Quayle's outer office in comes up with. Indeed, if dent Steve Herson will likely the Old Executive Office Building. Holding the Bible is Bar - Congressional action is immi- be elected chairman of rett's brother, John, who works for the Consumer Product nent, he said, "much of what TVB's National Sales Advi- Safety Commission. The Republican was appointed we have been working on sory Committee. last fall to an uncompleted term on the commission that might be moot." FCC is also expires June 30. Because the ceremony was planned on short preparing for July 26 vote on Paramount, Povich, notice, Barrett said, he chose not to invite friends, colleagues statutorily mandated report or family other than his brother. However, the event was Tribune et al on cable marketplace, which witnessed by several reporters, including one from CNN who Paramount has landed first is expected to contain legisla- brought along camera crew. In moment of banter after swear- big sale for new talk show tive recommendations. its ing in, Barrett asked Quayle what he thought of his cable developing for 1991 with television service. Quayle said it was "okay," but he could Povich as host - Mum's the word use one or two more channels. KRON-TV San Francisco. During last week's National KRON -TV progam director Da- Association of Broadcasters vid Salinger confirmed sta- board meeting, President Ed- Week "). Madigan is likely to ings," page 53) which is cre- tion is planning to air show at die Fritts urged his directors offer amendment that is simi- ating additional angst in mud- 4 p.m. as lead -in to local not to air association's "dirty lar to language promoted in dled Time Warner franchise news. Station currently has linen" in trade press. Fritts Senate by Conrad Bums (R- renewal process, New York Geraldo at 4 p.m. and, at pointed out that directors at Mont.); that's seen by some attorney is preparing to file least for now, intends to National as less onerous than legisla- class -action suit directly leave it there next season. Association and Motion Pic- tion that would give telcos against TW's ca- Station is entering second ture Association of America free rein in television busi- ble operations, alleging poor year of two -year license deal refrain from discussing asso- ness. service during current term on Geraldo. Beyond next ciation business with press and claiming system is not season, Salinger said it was and said NAB directors entitled to renewal. too early to talk about Gera!- should follow that example. New York do's future on station. Ger- aldo is produced by Tribune, Legal troubles Divided we stand but distributed by Paramount. Madigan may Time Warner's New York ca- Interep Chairman Ralph Now that Paramount is get- Don't be surprised if Repre- ble franchise is apparently Guild "categorically denies" ting into daytime talk -show sentative Edward Madigan about to get dragged into an- rumor currently circulating production, some have ques- (R -III.) offers telco entry other lawsuit, according to that Interep Radio Store is tioned whether Tribune En- amendment during markup of source. In addition to local looking at five -year plan to tertainment will want to con- cable bill by House Telecom- newspaper's suit against New merge six separate companies tinue to have Paramount munications Subcommittee York City that involves cable (McGavren -Guild, Durpetti representing Tribune's talk this week (see "Top of the franchise (see "Cablecast- & Associates, Major Market shows as well. Last week. e Gwd Grat Medwsla! Jw 25 1l90 DO -ER'S PROFILE: MURPHY BROWN HOME: Washington, D.C. WHY I DO WHAT I DO: "I couldn't sleep AGE: 41 nights knowing the American public was PROFESSION: Co-anchor of top -rated receiving vital information from an ex -beauty "FYI" news magazine. queen who can't pronounce 'Shiite:" HOBBY: Singing along with Motown. ROLE MODELS: Edward R. Murrow, Loud. Studs Terkel, Wile E. Coyote (not LAST BOOK READ: MY TURN, Nancy necessarily in that order). Reagan. "I wanted to see what she said PROFILE: Tough, controversial, yet about me.' human. More at ease taking on Khadaffi VICE: Chewing number 2 pencils. than handling her personal affairs. LATEST ACCOMPLISHMENT: Winning FUTURE PLANS: To do for your station an Emmy for her performance on CBS's what MURPHY BROWN, CBS's top -rated top -rated comedy series. comedy, has done for the network.

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SHUKOVSKY /ENGI PRODUCTIONS MURPHY BROWN WARNER BROS. DOMESTIC TELEVIS'IO ailable Fall '92 DISTRIBUTION A Time Warner Corn 1990 Warner Bros. Inc. All Riahrs Paramount Domestic Televi- sas and July 2, sion Distribution President Nigh -placed friends number of those seeking to Lucie Salhany said two com- downgrade would be offset panies have ongoing relation- Cable pioneer Bill Daniels of Daniels & Associates by brand new cable subscrib- ship. "Both sides are happy" wrote President Bush in May expressing his concern ers taking lower level of ser- with arrangement, she said. about cable reregulation. Within weeks, a letter from the vice. Company has sent out Tribune Entertainment execu- Commerce and Justice Departments hit the Hill oppos- notices of changes. and early tive VP, David Sifford, said ing harsh cable reregulation, position later expanded mail response shows that "it's business as usual. upon by NTIA head Janice Obuchowski. Now President MSO would likely come out They've assured us that there has written to Daniels assuring him he will oppose slightly ahead. with reven ' will be no problems with con- legislation that is inconsistent with the administration's lost from subscribers down- flicts, and I have to take them position favoring competition, not regulation. There is grading offset. and then at their word. Sifford also more. The Economic Policy Council is drafting a paper some, by new subscribers. said Tribune was "very that will state what, if anything, the administration pleased" with Paramount's would accept in terms of rate regulation, flesh out its work distributing both Ger- position on mandatory access to programing and explain Dallas aldo and another Tribune what the administration means by "competition." show, . Current Too close for comfort pact between two companies At least handful of public TV expires Oct. 15. Renewal dis- from Paramount Domestic for Trump Card, adding that programers were disturbed by cussions aren't expected to TV's Hard Copy (see story, it will be "certain viewers content and tenor of June 19 take place for several 42), have indi- see Trump's name session on '92 election cover- months. page sources won't cated one of several maga- splashed over the set like in age during PBS annual meet- zines from Time Warner the pilot." ing in Dallas (see page 38). Road test Inc.'s publishing holdings is Earlier that day, PBS Presi- being considered as TV for- dent Bruce Christensen had Barry & Enright Productions mat. Station rep source says Vail denied published reports that is conducting I3 -week sum- People and Life magazines public TV community had al- mer test of two game shows are being mulled as primary First step ready adopted suggestion that on consortium of stations in- candidates for syndication, George Gillett may have al- it provide free air time to can- cluding United Chris Craft while other possible Time ready decided to start debt re- didates- forwarded by Mar- and Gillett groups, as well as publications for TV treatment duction process at SCI Tele- kle Foundation, key under- WWOR -TV New York. All include Fortune, Money, En- vision, with WJW -TV writer for '92 election effort About the Opposite Sex has tertainment Weekly and Time. Cleveland said to be highest that could total $16 million - teams of male and female In past. several People maga- on list of assets to be sold. $18 million. contestants who try to guess zine specials appeared on Some say investment banker. Troubling aspect of small how the opposite sex would CBS, with KCBS-TV Los An- possibly Lazard Freres, has open forum on program ideas react in specific situations. geles news anchor Bree been retained to field inqui- was panel presence of Mar - Dave Sparks is host. In Hold Walker serving as host. ries, process Gillett himself kle's Lloyd Morrisett and ex- Everything, celebrities try to Dick Robertson, president, has typically handled infor- tensive discussion of study predict actions of people Warner Bros. Domestic TV, mally. Restructured debt advocating coverage ap- monitored by hidden cam- denied any plans are in agreement gives SCI -TV un- proaches- breach, some felt. eras. Cash prizes are awarded works, adding "there is noth- til December 1991 to come of editorial and funding sepa- in both, with monies won in ing even in development." up with $130 million princi- ration. Hold Everything going to pal repayment on bank loan. charities of celebrities' Trump If WJW-TV was selected for Italy choice. Pat Bullard hosts. talk sale. it could easily cover Deal was said to have been Although Donald Trump has debt repayment since cash When in Rome negotiated directly by George been facing financial difficul- flow is said to be considera- Gillett and B &E. If shows ties in making interest pay- bly higher than that of co- liSA Network, Italian state have successful summer run, ments to banks on loans, located WKYC -TV, whose ma- network RAI -2 and Los An- they will likely show up at Warner Bros. Domestic Tele- jority- interest sale, subject to geles -based Spectacor Films next January's NATPE con- vision officials, including FCC approval, implies value are in negotiations to co-pro- vention for fall 1991 syndica- first -run president Scott Car- of at least $100 million. duce and co- finance three ac- tion, said B &E's Chris Sohl. lin, say all is still on course Three years ago, Gillett had tion- adventure movies. USA for WB's fall 1990 game assessed wiw -Tv's value at Network currently produces Magazine show Trump Card. When $150 million. 24 original movies a year, format asked if format will change in with option l'or 30 for 1991, Amid speculation over what light of difficulties, WB offi- at approximate cost of $2.5 kind of first -run reality -based cials said his personal in- Denver million each ("In Brief," programing Warner Bros. volvement is minimal to be- May 7). In addition to airings Domestic Television is devel- gin with. One station rep Payoff on USA and RAI -2, Europe- oping for 1991 -92 season, source indicated that Trump Tele- Communications Inc. an- produced films will be particularly in light of its hir- will not be making occasional hoped that when it launched marketed by as yet unnamed ing producer Mark Monsky or promotional appearances economy basic tiers in Kan- international distributor. J 10 Closed Circuit Broadcasting Jun 25 1990 How to t]c issue with Oprah, Gerdo & DT]Th1IJ DATEBOOK

indicates new listing or changed item. June 25- 26- "Municipal Administration of Ca- 2975. ble Television in the Nineties." ninth annual June 28-July 1-Mississippi Association of seminar sponsored by University of Wisconsin - Broadcasters 49th Hil- Madisnn/E.rtension. department of communication annual convention. Biloxi THIS WEEK ton hotel, Biloxi, Miss. program. Wisconsin Center, Madison, Wis. In- June 23 -27 -1990 Development Exchange, formation: Barry Orton. (608) 262 -2394. June 30- Deadline for entries for International workshops and seminars for public radio. St. June 26- "Agency Financial Management: Electronic- Cinema Festival. scheduled for Nov. in Tokyo Petersburg. Fla. Information: (202) 785-4321 How to Improve. Expand and Revitalize Your 5 -9 (Makuhari). Information: 81- 3 -408- 4111 or (212) 688 -5429. June 25-Society of Broadcast Engineers, chap- Agency Financial Skills for Success in the ter /5. talk on FMX stereo and occupied band- 90's,' financial seminar sponsored by Ameri- width. One East 53rd Street. New York. Infor- can Association of Advertising Agencies. Westin mation: David Bialik, (212) 752-3322. Hotel O'Hare. Rosemont, Ill. JULY June National Academy of Television Arts June 25- "Voice Overs: From Both Sides of 27- and Sciences. New York chapter, drop -in lun- the Microphone," drop -in dinner sponsored by July 8- Showtime Dealer college, workshop cheon. Speaker: Tom Capra, executive pro- National Academy of Television Arts and Sciences. sponsored by Showtime Satellite Networks dur- Today. NBC News. New New York chapter. Copacabana, New York. In- ducer. Copacabana, ing SBCA convention (see July 9-11). Opry- York. (212) formation: (212) 768 -4510. Information: 768 -4510. land hotel, Nashville. Information: Jeanne June 27 Inside TV," Ricci, (212) 807 -1400. June 25- 27- Television Bureau of' Advertising -"An Look at C.U.N.Y. sales management meeting and product us- studio tour of cable channel of the City Univer- July 9- Deadline for applications to attend Na- age seminar. Radisson Plaza hotel, Charlotte. sity of New York, event of National Academy of tional Public Radio workshop for radio and tele- N.C. Information: Ellyn Radel, (212) 486 -1111 Television Arts and Sciences, New York chapter. vision technical, production and operations New York. Information: (212) 768 -7050. personnel involved with audio, to be held in June 25- 29- "Advanced Television: The Com- Denver, Aug. 8 -14. Information: (202) 822- June 27- 29- CBS -TV annual affiliates meeting. plete Picture," fourth international colloquium 2730. Century Plaza, Los Angeles. on advanced television systems, hosted by July 9-11 -Satel lite Broadcasting and Contntuni- Canada and sponsored by National Film Board. June 28- Broadcast on ABC -TV of 17th annu- cations Association trade show. Opryland hotel, Department of Communications: Canadian Broad- al daytime Emmy Awards, sponsored by Acad- Nashville. Information: (703) 549-6990. casting Corp., and Telesat Canada. Ottawa Con- emy of Television Arts and Sciences and National gress Center, Ottawa. Information: (613) 224- Academy of Television Arts and Sciences. Marriott July 11-National Academy of Television Arts and 1741. Marquis. New York Information: (818) 763- Sciences. New York chapter, drop -in luncheon.

MAJOR MEETINGS

June 26-29- CBS -TV annual affiliates meeting. Palais des Festivals. Cannes, France. Information: Television Engineers 25th annual television con- Century Plaza, Los Angeles. (212) 750 -8899. ference. Westin Detroit, Detroit. Future confer- ence: Jan. 31 -Feb. 1, 1992, Westin St. Francis. July 9- 11-Satellite Broadcasting and Communi- Oct. 13-17-Society of Motion Picture and Televi- San Francisco. cations Association trade show. Opryland hotel. sion Engineers 132nd technical conference and Nashville. Information: (703) 549 -6990. equipment exhibit. Jacob Javits Convention Cen- Feb. 27 -March 1, 1991 -Texas Cable Show, ter, New York. Future conferences: Oct. 26-30, sponsored by Texas Cable TV Association. San July 15 -18 -Cable Television Administration 1991, Los Angeles; Nov. 11 -14. 1992, Metro To- Antonio Convention Center. San Antonio. and Marketing Society annual conference. San -onto Convention Center, Toronto. Diego Marriott, San Diego. March 6-9, 1991 -22nd annual Country Radio Seminar, sponsored by Country Radio Broad - Sept. 12 -15 '90 convention, sponsored by -Radio Oct. 30-Nov. 4- National Black Media Coalition rasters. Opryland hotel, Nashville. Information: Hynes National Association of Broadcasters. annual conference. Hyatt Regency, Bethesda, (615) 327 -4487. Convention Center, Boston. Future meeting: Sept. Md. ' 11 -14, 1991, San Francisco. March 24 -27, 1991 - National Cable Television Nov. 1416 -Television Bureau of Advertising Association annual convention. New Orleans 16- Show, sponsored by Sept. 18-Eastern Cable annual members meeting. Loews Anatole, Dallas. Convention Center, New Orleans. Southern Cable Television Association. Washing- ton Convention Center, Washington. Nov. 28-30-Western Cable Show, sponsored by April 7 -9, 1991 -Cabletelevision Advertising Bu- Cable Television Association. Ana- reau 10th annual conference. Marriott Marquis, Sept. 21-25- International Broadcasting Conven- heim Convention Center, Anaheim, Calif. New York. tion. Brighton Convention Center, Brighton, En- gland. Information: , 44 (1) 240 -1871. Jan. 3-6, 1991 -Association of Independent Tele- April 15 -18, 1991 -National Association of vision Stations annual convention. Century Plaza, Broadcasters 69th annual convention. Las Vegas Sept. 24-27- Radio -Television News Directors Los Angeles. Convention Center, Las Vegas. Future conven- Association international conference and exhibi- Las Vegas. 11 -14, 1992, and Las Ve- Jan. 14-18, 1991 -28th annual NATPE interna- tions: April tion. Convention Center, San Jose, Calif. tional convention. New Orleans Convention Cen- gas. May 1 -4 (tentative), 1993. Sept. 25-27- Atlantic Cable Show. Atlantic City ter, New Orleans. April 19-24, 1991-WP-TV, international televi- Convention program marketplace. Palais Festivals. Center, Atlantic City, N.J. Information: Jan. 24-27, 1991 -Radio Advertising Bureau sion des (609) 848 -1000. Managing Sales Conference. Opryland hotel, Cannes, France. Information: (212) 750-8899. Oct. 4-7 -Society of Broadcast Engineers fifth an- Nashville. April 21-24, 1991-Broadcast Financial Manage- nual national annual convention. Centu- convention. St. Louis. Future meet- Jan. 26-30, 1991 -National Religious Broadcast- ment Association 31st ing: Oct. 1991, Houston. 1 ry Plaza, 3 -6, Information: -800- ers annual convention. Sheraton Washington, Los Angeles. 225 -8183. Washington. May 15-18, 1991 -American Association of Ad- Oct 11-15-MIPCOM, international film and pro- vertising Agencies annual convention. Greenbrier, gram market for TV, video, cable and satellite. Feb. 1 -2, 1991 -Society of Motion Picture and White Sulphur Springs, W. Va.

12 Datebook kudos*" Jan 25 1990 THE Jficx prizE4 SHOW

THE NEW TALK SHOW WHERE THE ONLY ISSUE IS... ENTERTAINMENT!

COMING SOON FROM OJON® TELEVISION ENTERTAINMENT

Produced by Eric Lieber Productions and Charwool Productions

C1990 Onon Televisvon Entertainment AN rghts reserved. in association with Orion Television Entertainment. Speaker: Edward Koch, former mayor, New July 28 -"The Drought and the Rest of Our York City, and co-host. Channel 2N1 Sm,da1' ERRATA Environment," seminar sponsored by Associat- Edition. on "My New Career in Television." Co- ed Press Television -Radio Association of Califor- pacabana, New York. Information: (212) 768- In June 4 story on retiring Capitel nia- Nevada. KEYT -TV Santa Barbara, Calif. In- 4510. Chies/ARC chief executive officer, formation: Rachel Ambrose, (213) 746-1200.

July 11- Caucus for Producers. Writers and Di- ihomas Murphy, and his successor, July 29-Aug. 1 -Nett Cable Television rectors third annual general membership meet- Dan Burke, Murphy, not Burke, Association annual convention and exhibition. ing. Guest speaker: Jeff Sagansky, president, provided final quote: "I love the Newport Marriott and Sheraton Islander hotels, CBS Entertainment. Chasen's, Los Angeles. Newport, R.I. Information: (617) 843 -3418. Information: (213) 652 -0222. business, I love the action and I love the competition." July 11- Revised deadline for reply com- ments in study by National Telecommunications and (formation Administration Of globalization July 19- 21 -Cabletelevisio Advertising Bureau of mass media firms. U.S. Department of Com- fourth annual sales management school. Uni merce, NTIA, Washington. versity Place Executive Conference Center on AUGUST campus of Indiana/Purdue Universities, India- July 12 -Radio Advertising Bureau regional Aug. National Academy of Television Arts and napolis. Information: (212) 751 -7770. 1- sales training workshop, "dramatizing radio's Sciences, Neu. York chapter, drop-in luncheon. competitive advantages against other media, July 22 -24- Wireless Cable Association national Speaker: John Reardon, president, MTV. Co- and ways radio salespeople can accentuate convention. Denver Tech Center, Denver. In- pacabana, New York. Information: (212) 768- radio's strengths in a media mix with other formation: (202) 452 -7823. 4510. media, especially newspapers. " Hartford, 22 Management development semi- 1 Michigan Cable Television Association Conn. Information: (212) 254-4800. July -27- Aug. -3- nar for television executives. sponsored by Na- annual summer meeting. Grand Traverse Re- July 12 -15 -15th annual Upper Midwest Com- tional Association of Broadcasters. in conjunction sort. Traverse City, Mich. Information: (517) munications Conclave radio and record conven- with J.L. Kellogg Graduate School of Management 482-2622. tion. Radisson Hotel South, Bloomington, at Northwestern University. Northwestern cam- Aug. 1- National Association of' Black Journal- Minn. Information: (612) 927 -4487. pus, Evanston. III. Information: (202) 429-5368. 5- ists 15th annual convention. Theme: "Words July 13-15 -Radio Advertising Bureau sales uni- July 23- 24- "Newsroom Technology: The and Images: Challenges for the Future." Cen- versity. designed for salespeople with fewer Next Generation." technology studies seminar tury Plaza hotel, Los Angeles. Information: than two years' sales experience. Buffalo, N.Y. for media professionals sponsored by (703) 648 -1270. Information: (212) 254 -4800. Center for Media Studies. Gannett Center, Co- Aug. 2- Michigan Association of Broadcasters lumbia University, New York. Information: Shir- 4- July 14-16- Television Programing Conference. annual convention and awards banquet. Shan- ley Gazsi (212) 280-8392. Hyatt Regency hotel, Nashville. Information: ty Creek, Bellaire, Mich. Information: (517) Jerry Fox, (606) 233 -3600. July 24- 25-National Association of Broadcasters 484 -7444. research summit for television and radio. NAB, July 14- 17- California Association of Broadcast- Aug. Television Bureau of Advertising sales Washington. Information: (202) 429-5380. 6.8- ers Western Region Broadcast Convention. management meeting and product usage Fess Parker's Red Lion Resort. Santa Barbara, July 24- 26- Florida Cable Television Association seminar. Hotels at Syracuse Square /Hilton, Calif. Information: (916) 444 -2237. annual convention. Sheraton Bonaventure, Fort Syracuse, N.Y. Information: (315) 471- 7300. Lauderdale, Fla. July 15-18 -Cable Television Administration and Aug. 8- National Academy of Television Arts and Marketing Society annual conference. Marriott, July 25-National Academy of Television Arts and Sciences, New York chapter, drop-in luncheon. San Diego. Information: (703) 549 -4200. Sciences. New York chapter. drop -in luncheon. Speaker: Dick Robertson, president, Warner Speaker: Marc Weiss. executive producer, Bros. Domestic Distribution. Copacabana, July 15-18 -Nett York State Broadcasters Associ- P.O.V., weekly public TV series of nonfiction New York. Information: (212) 768 -4510. ation 29th executive conference. Gideon Put- film. Copacabana. New York. Information: nam /Ramada Renaissance. Saratoga Springs, Aug. "Stereo Audio for Broadcast," (212) 768 -4510. 8- 14- N.Y. Information: (518) 434-6100. workshop for radio and television technical, July 25 -Radio Advertising Bureau regional production and operations personnel involved 16- Television Bureau of Advertising July 18- sales training workshop, "dramatizing radio's with audio, sponsored by National Public Radio. management meeting and product us- sales competitive advantages against other media, Denver. Information: (202) 822 -2730. Sheraton International at O'Hare, age seminar. and ways radio salespeople can accentuate Rosemont, Ill. Information: (212) 486 -1111. Aug. 10-11 -Utah Broadcasters Association an- radio's strengths in a media mix with other nual convention. Park City, Utah. Information: of Television Arts and media, especially newspapers." Chicago. In- July 18- National Academy (801) 359 -9521. Sciences. New York chapter, drop-in luncheon. formation: (212) 254 -4800. Aug. 11- Georgia Association of Broadcast- Speaker: Lance Heflin, executive producer, July 26 -Radio Advertising Bureau regional 14- Island, Ga. Infor- America's Most Wanted, Fox Broadcasting sales training workshop. "dramatizing radio's ers annual convention. Jekyll Information: mation: (404) 993 Corp. Copacabana, New York. competitive advantages against other media, -2200. (212) 768-4510. and ways radio salespeople can accentuate Aug. 12 -14- CAN Association July 18-19-Sony Government Technology Ex- radio's strengths in a media mix with other and South Carolina Cable Association joint annu- position. Washington Sheraton hotel, Washing- media, especially newspapers." Kansas City. al meeting. Radisson Resort, Myrtle Beach, ton. Information: (212) 505-9900. Information: (212) 254 -4800. S.C. Information: (919) 821 -4711. July 18- 19- Wisconsin Broadcasters Association July 26-USA Network local ad sales/market- Aug. 12-14- Broadcasters Association annual summer convention. Landmark Resort. ing seminar. Marriott Research Triangle Park, annual convention. Hot Springs Park Hilton, Egg Harbor, Wis. Information: (608) 255 -2600. Morrisville, N.C. Information: Tracey Muhlfeld, Hot Springs, Ark. (212) 408 -9170. Aug. 15- Deadline for nominations for Women July 18- National Religious Broadcasters 20- July 26- National University Teleconferencing at Work broadcast awards for news and enter- Southwest regional convention. Harvey hotel, Network teleconference, "Video Conferencing, tainment programs about working women that Dallas. Information: (602) 254 -5001. Marketing and More." Originates at Utah State encourage greater recognition of women work- July 19-21- Public Radio Ness Directors Associ- University, Logan. Utah. Information: Myra ers through accurate portrayals of their lives, ation annual conference. Ramada Renais- Traynor, (405) 744 -5191. sponsored by National Commission on Working Women. Information: (202) 737 -5764. sance, Washington. Information: Pat Kemp, July 26- 28-Louisiana Association of Broadcast- (813) 974-3733. ers radio and television management session. Aug. 17 -19 -Radio Advertising Bureau sales July 19-21-Colorado Broadcasters Association Hyatt Regency. New Orleans. Information: university. designed for salespeople with fewer 41st annual summer convention. Manor Vail, (504) 383 -7486. than two years' sales experience. San Diego. Vail, Colo. July 27 -29 -Radio Advertising Bureau sales uni- Information: (212) 254-4800. July 19-21 -Idaho State Broadcasters Associa- versity. designed for salespeople with fewer Aug. 23-25 -West Virginia Broadcasters Associa- tion annual convention. Sun Valley Resort, Sun than two years' sales experience. Milwaukee. tion 44th annual fall meeting. Greenbrier, White Valley, Idaho. Information: (202) 345 -3072. Information: (212) 254-4800. Sulphur Springs, W.Va.

14 eakeek koadonline Js 25 11l8 IT'S INTERNATIONAL

IT'S WORLD TELEVISION,

CABLE AND VIDEO

IT'S BUSINESS ALL THE WAY

IT'S

ii i P C 0

International Film and Programme Market

for TV, Video. Cable, and Satellite. Palais des Festivals, Cannes, France.

October 11th -15th 1990

BARNEY BERNHARD, INTERNATIONAL EXHIBITION ORGANIZATION INC, 475 PARK AVENUE SOUTH, 30TH FLOOR. NEW YORK, N.Y. 10016. TELEPHONE (212) 6894220, FAX (212) 6894348, TELEX 4979122 Broadcastingo OPE\ MIKE Founder and Editor Sol Teethe (19041982) 1705 DeSales Street, N. W, Násh,ngton. O C. 20036 Phone' 202.659 -2340 FORMAT FANS changes in even a proven format. Editorial fax 202 -429-0651 d Administrative fax: Sol Taishoff would have loved it.- 202 -331.1732 o Advertising fax 202- 293 -3278 EDITOR: Congratulations on a great new Bob Kimel, New England Media Inc., Lawrence B. Talaho8,pub /fisher design. I love to see RADIO on the front St. Albans, Vt. Editorial Donald V. Westmanaging editor cover as well as the expanded coverage Mark K. Miller, Harry A. Jessell, EDITOR: Bravo on your new design. It is assistant managing editors of our medium. Nicholas J. Verbitsky, Leonard Zeidenberg,chief correspondent chairman -CEO, Unistar Communica- handsome and easy to read. BROAD- Kira Greene,senlor news editor CASTING is Matt Stump, Kim McAvott John S. Eggerton, tions Group, New York. still my favorite magazine on associate editors broadcasting. And I received Susan Dillon, A. Adam Gienn(international). my June assistant editors 11 issue on June 1 I even in Ellsworth, Randall M. Sukow(tecnnologyy). Peter D. Lambert, EDITOR: I greatly admire the new stylish Patrick J. Sheridan, Janet Sullivan,sta8 writers. Me. Sloan Marsha L. Bell,editonal assistant. format of BROADCASTING. It invites the -Helen Dudman, president and general manager, WMMJ(FM)- David R. Barucki,art director eye quite congenially. I salute you! - Todd F. BowIe,edtonal production supervisor WDEA(AMI Ellsworth, Jack Valenti, president, Motion Picture Me. Ed Kaitz,production Association of America, Washington. Peggy Robertson design consultant. EDITOR: The June 11 issue of BROAD- Broadcasting r Cable CASTING is superb. The new design not Yearbook EDITOR: I am very impressed by your only looks great but makes the sections David Seyler,manager new layout and design. It's a new look Joseph A. Esser,assocrate editor as ease to find. Congratulations! -Eve- Deborah Segal,assrstant manager for the 90's! -moi. Richard Gainey, vice Francesca Tedesco, Michael Greco, Janza L. Woods, lyn Cassidy, director of station services, editorial assistants president for public information, Alpha Broadcast Services, Advertising Epsilon Rho, Toledo, Ohio. Washington. Washington 202 -659 -2340 Kenneth W. Talshotl,vrce president, sales and marketing. EDITOR: Roben (Skip) Tash, Midwest and Southern regional sales Really like the make -over and manager find it even more readable. Congratula- FORMAT FOE Doris Kellysales service manager manager tions.- Edward Bleier, president, pay Debra DeZarn,classilied advertising EDITOR: I think it was a great try-but I New York TV, Warner Bros., . 212 -599-2830 very much prefer the old type layout and Joseph E. Ondrick East Coast regional sales manager Randi B. Teitelbaum,sa/es manager print used in BROADCASTING. I'm sure Yadira Crawtord,advertising assistant EDITOR: The new look is superb. Excel- Lewis Edge 8 Associates (East Coast equipment and your change in print and format was not lent design and very readable. Keep up eng..neeriog) 609683-7900. tax: 609- 497.0412 made without much careful consider- Dave Berlyn 8 Assoclates:914- 631 -6468 the good fight! Jerome Feniger, man- Mattilyn Callowagreceptionist ation and analysis. It could be that I Hollywood aging director, Station Representatives 213- 463 -3148 simply feel more comfortable with your John R. Russel, t4ést Coast regional sales manager Association, New York. Sandra Klausner,edeorial- advertising assistant previous style of print.- Richard L. Ko- Schiff 6 Associates(Vlestern equipment :acko, Ko:acko- Horton Co.,

16 Opa Mike áeadasslM6 la 25 1990 MOM)AY MEMO

A srndex. commentary by Rick Biddle, president -GM, wow[,-TV Florence, Ala.

Cailing syndicated exclusivity the change a station's coverage area, but it answer to protecting the rights of will give us a fair fighting chance to broadcasters is about as outdated compete with other networks, in prede- and archaic as using mud packs to close fined markets, rather than spending our open wounds. The issue of who has the dollars competing with ourselves. exclusive rights to broadcast syndicated Additional revenues available to the programing and where is like staring at station by virtue of its exclusive "fran- only one tree in a huge forest. In fact, chise area" will allow it to provide ex- the bigger problem is the attitude of net- panded and improved services to the works and affiliates regarding the accep- community it serves. tance of the word "franchise." As if carry/must pay is pursued, more When McDonald's or Coke or any and more stations will realize that the mass -produced product is distributed cable companies will decide to carry through territories, the territorial distrib- only one network affiliate. Without utors are franchised operators and those some criteria as to how the networks territories are protected by the franchi- themselves perceive the marketing areas sor. Although networks provide territori- of their individual affiliates, the cable al protection, the word franchise does companies are left with "machete in not exist in their contracts. hand" to totally rearrange the forest. In the early 1970's when the FCC The present circumstance of only "a came up with the "significantly few smaller market stations" feeling the viewed" concept, there were fewer sta- Recently, cable companies are arbi- pinch of cable's competition will rapidly tions and the incidence of affiliates of trarily rearranging markets by deleting expand into the cable companies them- the same network competing with each affiliates at will. Cable companies in selves determining which affiliate will other was negligible. fringe areas that are located within the serve which market. The networks should realize that they coverage of one or more network affili- Each affiliate has made a substantial are asking affiliates to support their ef- ates would have better criteria for choos- investment in plant and community, in forts and programing rights while effec- ing which affiliate to keep and which order to better operate in the public in- tively turning their backs on affiliates by affiliate to drop, based on the coverage terest, convenience and necessity. excluding the word "franchise" from areas of individual stations involved, as In addition, stations are obviously the affiliate contract and not defining regards proximity to the "franchisee's" concerned with furthering the success of territorial rights of an affiliate as a coverage area. The question of if carry/ themselves, their communities and their "franchise." must pay is already affecting duplicated networks. If this is to continue, we will I believe each affiliate should have at network signals in smaller cable compa- need every resource available in order to least (the von' minimum) their own city nies, and the deci- compete with the grade coverage as an exclusive territory. sions being made onslaught of addi- Their own part of the forest, let's say. are not always the "There is no reason tional programing The cable companies within the territory best ones for the for a cable company to services. (or forest) should then be notified by community in- Competing with each station and network that the station volved. duplicate a signal, ourselves is not is "franchised" exclusively for that ter- The networks other than to dilute the answer, nor is ritory. A cable company could retrans- are also asking af- it.,, allowing cable mit a like and kind affiliate's signal, as filiates to join with i companies the op- long as it was not duplicating a fran- them in promo- portunity to deter- chised program at any given time. tions, graphic packages and co -op ad- mine what affiliate has how much pene- The word and intent of "franchising" vertising that support that ideal of a uni- tration in what market. It is up to the will open the door for affiliates to defend fied look to effectively promote the networks and the affiliate boards to themselves from the cable companies, networks on all of the affiliate "fran- stand firm with specific territorial guide- who deliberately water down local affili- chises." Although good for the net- lines, protecting each affiliate's "fran- ate "franchisee's" penetration with du- works, without the opportunity of an chise" and removing the machete from plicated signals and market rearranging, exclusive "franchised" territory, this the hands of the cable companies. Only so they themselves can gamer more dol- could be disastrous to smaller market then will the wounds be able to heal. lars through their own advertising sales affiliates that have only their local iden- Only then will we be able to stop the efforts. tity to keep them alive. hemorrhaging of our free, over -the -air In today's highly competitive market- The "franchise" agreement, rather television system. The letters in the place, there is no reason for a cable than an affiliate agreement, will open word "franchise" will become the company to duplicate a signal, other the door to a myriad of possibilities for stitches that close this wound. than to dilute it. networks and affiliates alike. It won't One little word can make a difference.

Broadcasting Jun 25 1990 Monday Memo 17 ADVERTISEMENT

AN OPEN LETTER TO BROADCASTERS /CABLE OPERATORS

The FIRST AMENDMENT RIGHTS of television viewers and the intent of the Communications Act of 1934 are being eroded.

Legislation is being considered in Washington, RIGHT NOW, that incorporates the thinking of the NAB, NCTA, and INN, which could adversely affect the N viewers' rights. If it is enacted, a local expecting carriage on a major cable system could be in for a BIG surprise. That cable system could reach out to 50 miles and carry a distant signal competitor and deny carriage to the local station. 80 A growing coalition of) television licensees and permittees have assembled to protect the interests of viewers and small local TV stations. A study of one of our coalition members and the eleven (11) N markets they serve, shows there are 29,274,980 N households inside a 35 -mile radius. Cable penetration is 44% or 13,055,525 households; 5,781,266 of those cable households (or 44 %) are denied access to these 11 stations. Furthermore, these 11 stations carry on average over 20 hours weekly of locally produced non -entertainment and issue oriented programming. The viewers in these 5.7 million homes are denied access to this locally produced programming. A second study incorporating 36 of the 46 minority-owned, on -air N stations shows in these markets there are 25,213,820 N households within a 35 -mile radius. These stations are denied access to nearly 4 million of the 13,500,465 cable homes within a 35 -mile radius (46% non carriage). Again, the viewers in those 4 million homes are denied the local programming of these 36 stations. If these studies had used a 50 -mile radius, the number of homes denied cable access would increase significantly. A study utilizing the A.C. Nielsen data base indicates (referencing the proposed draft bills) that within just the top 25 markets, there are thirteen ADIs where cable has the potential of excluding one or more local stations (inside 35 miles), by reaching out to stations between 36 to 50 miles from the cable system and importing a distant station. The above studies utilized the higher channel set-a -side charts as proposed in the current draft bills. Should a lower channel set -a -side be applied, even more homes and markets would be affected. This data supports the need for a must carry law or regulation including a 35 -mile mandatory carriage rule. Clearly, Cable is the gatekeeper to the home. FCC Chairman Sikes has said that today, cable is the dominant video delivery mechanism, and that cabled homes do not retain the ability to receive television signals over -the-air. Without a must carry regulation and without a 35 -mile mandatory carriage requirement, N stations are being and will continue to be denied access to the homes they are licensed to serve. This denial infringes upon the first amendment rights of TV viewers, by blocking the local programming these stations provide. The three associations, NAB, NCTA, and INN have not come to a final agreement on must carry, but have reached an accord on standards that recognize any station within a 50 -mile radius of a cable system headend as being considered "local ". However, Congress in creating the cable compulsory license, established that any station within a 35 -mile radius of a cable system headend shall be considered "local ". The Federal Communications Commission in re- establishing the syndicated exclusivity rules earlier this year, also recognized that any station within a 35 -mile radius shall be considered "local ". The NAB, NCTA, and INN are hung up on issues of channel placement, if carry must pay, etc.. Our coalition of higher -numbered UHF stations, stations who have recently gone on the air, and minority owned stations are worried about just getting on cable. Our coalition is active at the FCC and Congress, proposing only a slight change in the must carry proposals, as drafted. The change is mandatory carriage of all local full -power television stations FIRST within 35 miles of a cable system's headend before carriage of any stations located between 36 and 50 miles of the headend. The three associations would still have their 50 -mile radius, and the small local television stations would be assured of carriage, and viewers would have access to the programming of local stations. The constitutionality of any must carry law or regulation is certainly an issue. Our coalition has a firm legal opinion from the nation's leading communications law firm that a must carry rule can pass judicial muster if premised on Section 307(b) of the Communications Act. FCC Commissioner Quello is on record supporting must carry based on Section 307(b). All full -power television station licenses are granted and renewed, in part, based on Section 307(b) of the Communications Act of 1934, as amended. Section 307(b) requires television stations to provide programming to serve their local communities. To ensure that viewers have the ability to receive the local issue oriented and non -entertainment programs that stations are required (by Congress) to air, any proposed legislation should require mandatory carriage of all local full power stations within 35 miles of the cable systems' primary headend, before carriage of any stations within the 36 to 50 miles. IF THE SUBSCRIBERS OF ONE CABLE SYSTEM ARE DENIED ACCESS TO THIS MANDATORY PROGRAMMING, THEN CLEARLY THEIR CONSTITUTIONAL RIGHTS HAVE BEEN VIOLATED. One of our coalition members, Lowell W. Paxson, President, Home Shopping Network, licensee of 12 full -power TV stations, testified recently before the House Subcommittee on Telecommunications. The testimony urged enactment of a constitutionally supportable "must carry' rule, based on the following: i) Local television stations have an obligation under Section 307(b) of the Communications Act of 1934, as amended, to provide programming to serve their local communities. Congress has mandated that the FCC issue and renew licenses in part on this basis. 2) Must carry legislation tied to the 307(b) programming obligation, and a quantitative standard is constitutionally sound, and will withstand the test of the Judicial system. 3) No local television station should be denied access to the homes in its immediate service area, as having been defined as 35 miles. A 50 -mile rule will not guarantee this access and 35 miles will. Localism is the cornerstone of American broadcasting. With cable clearly the gatekeeper to the home, no local television station should be denied access to the homes in its immediate service area. Nor should any individual be denied his or her FIRST AMENDMENT RIGHT to access the local stations' local programming. Finally, our coalition urges Congress to pass must carry legislation as outlined herein. Furthermore, if Congress fails to act, we urge the leadership of the FCC to step forward and do the job that broadcasting deserves and do it right this time.

If you are a broadcaster and want more information Ken Becker, G.M., WHSW or would consider adding your TV-24, P.O. Box 30510, Baltimore, voice to our coalition, contact MD 21270. (No monies will be sought or collected) TOP OF THE WEEK

NAB leaders 1 to r: President Eddie Fritts; Radio %ice Chairman Dick Novik; Radio Chairman David Hicks; Joint Board Chairman ; TV Chairman Gary Chapman; TV Vice Chairman Ron Townsend, and Wally Jorgenson, past chairman.

CABLE AND DIGITAL AUDIO OCCUPY NAB BOARD MEETING Board restates support for cable reregulation and advises broadcaster restraint in airing sexual and violent material

The struggle to maintain their domi- sumers of local service." Furthermore, Despite the Hill's cool response to nance in the marketplace and keep the association is advocating the estab- NAB's must carry/must pay proposal, their competitors at bay seemed to lishment of a world technical standard the TV directors have not abandoned the be the overriding theme of last week's for terrestrial digital audio broadcasting. concept. One source said NAB is "still National Association of Broadcasters For TV the focus remains on cable. behind it." Forcing cable to pay a re- joint board meeting. Television directors There was a strong spirit of unity among transmission fee is a long -term goal, reaffirmed their support for cable rere- the directors, sources said, and a sense said one director. gulation and legislation that includes that NAB must continue to seek a more While much of the four-day meeting must carry and channel positioning lan- level playing field with cable. "We in Washington dealt with these key is- guage. The radio board stated its un- looked at everything that could intluence sues. the board also approved a revised equivocal opposition to the creation of a us," said Gary Chapman, NAB's newly fiscal 1990 -91 budget to offset a $1 mil- national satellite broadcasting system elected TV chairman and president of lion cash shortfall (see chart). Under the that could become a reality through the LIN Broadcasting. new budget, expenses were cut by $1 development of digital audio broad- Must carry and channel positioning are million. NAB's financial troubles are a casting. "bedrock" issues, Chapman said. And result of reduced net income from the "There is a feeling that we have to do Fritts said the board expressed an interest 1990 Atlanta convention (down about something immediately" about DAB, in obtaining must carry protection based $600,000 from the amount originally said NAB's newly elected radio vice on a station's ADI rather than its being 50 projected) and a fall -off in radio dues chairman, Dick Novik of WKIPIAMI- miles from the cable headend. Also. they (BROADCASTING, May 14). At the close WRNQ-FM Poughkeepsie, N.Y. Besides discussed whether the vertical blanking of the meeting, the directors appeared issuing a statement outlining their belief interval should be part of a must carry satisfied that NAB's financial house was that a DAB system poses a serious threat law. Fritts would not confirm whether he in order. to localism, the radio directors estab- was meeting today (June 25) with Nation- Still there was strong interest in ex- lished a special DAB task force to study al Cable Television Association President panding NAB's revenue streams, and it its impact. NAB wants to ensure that Jim Mooney to continue discussions on seems the association is turning to any DAB system provide "adequate must carry and channel positioning. But broadcasters overseas as a possible competitive protections for licensees when asked what were the chances of source of additional income. Under a now providing local services, and mini- cutting a deal with cable, he said: "We long -range business plan approved by mal economic or other market disloca- have a 10% to 90% chance, depending on the board, NAB will more aggressively tions to the existing providers and con- who you talk to." market its annual conventions to the in- hodarfiy 1..78199f1 Top of flee week 19 Pictured at left: NAB President Eddie Fritts and his wife, Martha Dale; Florida Senator Connie Mack and his wife, Priscilla, and Wally Jorgenson, NAB past chairman. Pictured at right: Joint Chair Lowry Mays, Doug Williams of KWOX -FM Woodward, Okla., and Oklahoma Senator Don Nickles. ternational broadcast community. And it to take a contingent of U.S. broadcasters Amendment rights, the board approved is creating a separate associate member- to Western and Eastern Europe, possibly a "statement of principles" dealing with ship for i "ternational broadcasters. next year, to "find out what is happen- indecent and violent programing. NAB Part of the business plan includes a ing in those countries." makes clear that the principles are advi- proposal to hold an international radio Hoping to appease their critics on sory and nonenforceable. "They are not symposium and exhibition in Montreux, Capitol Hill and at the FCC without intended to establish new criteria for Switzerland. in 1992. Plus, NAB wants treading upon broadcasters' First programing decisions, but rather to re- flect generally accepted practices of America's radio and television program- Details of the NAB board's decision to cut $1 million from NAB's fiscal 1990 -91 budget are shown in the chart ers, the statement says. "Both NAB and below. It also includes new projections for association income. NAB President Eddie Fritts said NAB overestimated the stations it represents respect and de- the income it would make from its 1990 Atlanta convention. He said that at least 138 exhibitors canceled at the fend the individual broadcaster's First "last minute" and it was too late to fill all of the spots. He also said expenses were higher in Atlanta than in Las Amendment rights to select and present "egas, where the show is usually held. A fall -off in radio dues also contributed to NAB's problems. programing according to its individual assessment of the desires and expecta- NAB'S REVISED FISCAL 1990 -91 BUDGET tions of its audiences and of the public interest," NAB maintains. Debate on the principles was lengthy Old income New income % change but not heated compared to previous dis- cussions. In the preface, NAB says it -7.1% Radio dues $3,944,700 $3,663,000 hopes broadcasters would establish their Adjustments, radio dues (120,000) (164,000) -37% own programing principles and policies. N dues 3,800,000 3,800,000 0% Among the areas addressed are chil- Adjustments, TV dues (13,000) (13,000) 0% dren's programing, violence. drugs and Associate member dues 960,000 925,000 -3.6% substance abuse, and sexually oriented Net income, NAB 90 convention 5,638,001 5,023,100 -11.0% material. Children's programs. it says, Net income, Radio 90 500,100 462,100 -7.6% should "contribute to the sound, bal- NAB services 1,880,700 1,880,700 0% anced development of children and to Interest income 450,000 495,000 + 10% help them achieve a sense of the world at large." Violent programing should Totals $17,063,600 $16,094,900 -5.7% not be excessive. gratuitous or instruc- tional. And it suggests that where chil-

Deportment Old expenses New expenses % change dren are involved in the depiction of violent behavior, particular care should Government relations $2,236,200 $2,042,100 -8.7% be exercised. Legal 1,103,700 1,058,200 -4.1% NAB also advises against glamoriza- Public affairs 1,542,000 1,299,400 -15.7% tion of drug use and substance abuse. As NAB services 1,457,800 1,269,100 -12.9% for sexually oriented material, the state- Science & technology 862,100 814,600 -5.5% ment says that programing that "purely Research & planning 788,600 727,300 -7.7% panders to prurient or morbid interests Radio 961,900 900,400 -6.4% should be avoided." FCC Chairman Alfred Sikes. who had Television 700,300 633,000 -9.6% advocated that NAB adopt some kind of Minority -special services 144,100 147,900 +2.6% code, said he was pleased and expressed General & administrative 6,810,000 6,746,200 -0.9% hope that the guidelines would "lead to Total $16,606,700 $15,638,200 -5.8% self -restraint by broadcasters and lessen the pressure for government to act." -tat

20 Top of the Week Broadcasting he 25 1!!0 TCI PULLS NBC'S STRING ON EXCLUSIVITY John Malone sends letter to Bob Wright suggesting cable systems in areas with no NBC affiliate be allowed to run its programing

Tele- Communications Inc. Presi- feed of all NBC network programing in been supportive of these efforts. We still dent John Malone wrote NBC all its cable systems that do not have an believe, however, there are ways that President Robert Wright last existing local NBC affiliate." cable operators, in cooperation with us week, proposing that ICI cable systems TCI said its initial views were that it and our NBC affiliates, can provide such become affiliates in small markets where would offer carriage under the same service under an economical model that there is no NBC affiliate, but the corre- terms and conditions as other NBC affil- works for us all. " spondence might as well have ended up iates, but it would not require affiliate Thomson said there were hundreds of in the dead letter office. compensation fees. ICI said it would communities where such arrangements Wright was in Washington early last continue its voluntary compliance with would make sense, such as State Col- week when he learned of the letter, and must carry rules and would continue car- lege, Pa.; Wheeling, W.Va.; Carson his initial response was that it "sounds rying NBC affiliates already on its sys- City, Nev., and Olympia, Wash. In the like a political ploy to get some atten- tems. It also said it would relinquish latter two cases, those cities are state tion" and by Friday gave a capitals. It just so happens more detailed response (see that the NBC affiliate TCI below). carries in Olympia is KING -TV Although ICI stood behind Seattle, owned by King the substance of the letter- Broadcasting. Its president, "our intention would be to Eric Bremner, is also chair- build a hometown channel man of the NBC affiliates around NBC network pro- board, and he said the letter graming where economically was "an extreme threat" to feasible" -the timing was the network -affiliate partner- aimed at NBC's lobbying ef- ship system "that has served forts to legislate access to ca- the country well. I can see no ble programing for Sky Ca- circumstance where such an ble. Robert Thomson, TCI arrangement would be attrac- vice president, government tive or acceptable to any affairs, said although ICI has Malone Wright NBC affiliate." been studying ways to start local or re- affiliate status if a new or existing broad- Bremner said that although KING -TV gional news operations, the timing "ob- caster in town became an NBC affiliate. may be licensed to Seattle, it fully serves viously was inspired by NBC's new Any agreement would have to be phased all the communities in its ADI, includ- willingness to talk about the erosion of in over time, as NBC regional exclusiv- ing Olympia. And, he added, Malone's the concept of exclusivity." ity agreements expire, TCI said. letter said local news would be provided Just as Sky Cable proponents are lob- Wright, in his letter, pointed out that "where economically feasible." Broad- bying to get program access provisions the compulsory license allows cable sys- casters, he said, are licensed to serve included in cable legislation, saying ca- tems to import distant NBC signals at a their local communities. whether or not ble programers should be obligated to nominal charge, and with the "white it was economically feasible. sell to Sky Cable, TCI is hitting back, area" extension, "NBC long ago lost the Thomson said the letter went only to requesting that as regional affiliation exclusive right to its signals in your cable NBC because its programing was the most deals expire, TCI systems be allowed to markets, and the cable industry has great- popular and because it had shown "the affiliate with NBC in cities where there ly benefited from that access." most flexibility on exclusivity." And are no NBC affiliates. "But let's be honest, John," Wright Thomson didn't see the proposal as driv- In his letter, Malone said many local continued, "to draw this parallel [on ing a wedge between NBC and its affili- communities TCI serves rely on "broad- cable program access] is not very helpful ates, saying Wright has been deft in han- cast stations in other cities which are for your side of the debate, since Con- dling cable issues with NBC affiliates. naturally inclined to give events happen- gress has statutorily mandated access for Although the letter is clearly aimed ing in their overwhelming cable systems and new technologies to at the political fight over program ex- priority. I suspect you share my view NBC's programing at minimal or no clusivity, Thomson said ICI is "dead that many of these rural cities and towns charge, while ICI is strenuously resist- serious on the subject" of local news. would be better served if they had their ing Congress granting access to cable TCI has been exploring a number of own local NBC broadcast affiliates." program services to noncable distribu- options to bring local and regional but economic realities dictate otherwise. tors under terms where those distributors news to its cable systems. having at TCI, for its part, wrote Malone, has a would pay full- market fare." one time hired several staffers to study "growing ad sales capability" and a "Nevertheless," said Wright, "if you local news ventures. "growing interest in local news cover- are really serious in your interest in loca- Asked whether such arrangements age in most of our markets.... Accord- lism...there are many things we can talk would be sound fiscally. Thomson ingly, ICI hereby requests permission about." NBC has made "repeated over- said, "Preliminary work is being from NBC to receive for retransmission tures" about local cable news ventures, done" and that "initial estimates are on its cable systems a direct network Wright said, but "frankly, ICI has not encouraging." -Nt!

Broadcasting Jun 25 1990 Top dtb Week 41 DISCOVERY AND PBS TO STUDY CREATING NATIONAL CABLE CHANNEL Public stations assured that adult education service would not be competitive

Public television broadcasters, whose national association creat- ed a must carry link with the cable industry several several months ago, found out about another cable link last week, when PBS announced it had entered a formal agreement with The Discovery Channel to study the creation Disouerg a CHANNEL,. PBS of national, noncommercial cable service. The partnership, said PBS President Bruce Christensen, would marry public PBS stations and cable operators. no equity other than programs we have TV programing with TDC's cable distri- David Brugger, president of the Na- already produced." And there is doubt bution and marketing. Speaking to an tional Association of Public Television about Discovery's interest. both because annual gathering of public TV general Stations, which reached a must carry of the price tag and because the MSO's managers in Dallas (see page 38), Chris- accord with the National Cable Televi- that own Discovery would, in effect, be tensen stressed that PBS and its two sion Association. said he is convinced. buying their own subscribers. largest prime time program producing so far, that the service "is being de- (The PBS -Discovery announcement Stations, WGBH -TV Boston and WNET(TV) signed precisely so that they [public sta- could set off other possibilities, such as Newark, N.J., are working on a busi- tions] have nothing to fear." Indeed, lowering the value of the Learning ness plan for a service that would not be one potential scenario, he said, would Channel. or warding off other potential competitive with public TV station ser- see the local avails in the service used to suitors or serving to lower the price if. vices. "It is designed," he said, "as an promote the call letters of the local non- indeed, PBS and /or Discovery would be extension of [the] services you're al- commercial station. and cable subscrib- interested. Infotechnology is currently ready providing." (Added Discovery ers could eventually see cross -promotion studying the bids for the service.) Channel Chairman John Hendricks in a between the cable service and the local Although the PBS -Discovery agree- statement: it is our mutual goal to de- public TV stations carried by cable in ment specifies a three -month feasibility velop an educational service that com- each market. And. he speculated, if the study period, Becton said. "There is plements and does not compete with the service did carry programs that had first nothing magical in the 90-day figure. If valuable broadcast service provided by been exposed on PBS, public TV would it takes longer. it takes longer." Chris- local public television stations. ") also benefit in retaining both broadcast tensen added that PBS will not "buy Christensen described the proposed and cable distribution rights, as well as into this, until" a more specific proposal service as "educational...adult learning in cross -promoting new and old editions is presented to both PBS members and in the broadest sense." It would include of series. cable operators for their equally neces- no kindergarten through grade 12 pro- Christensen said that he, WGBH Presi- sary approval. grams, he said, mentioning only "how - dent Henry Becton and WNET President The cable industry has embraced car- to" as a type of show under consider- William Baker have met with Hen- riage of TDC, which is owned by major ation. "The Discovery Channel's board dricks, with the discussions being aided MSO's Tele- Communications Inc., Cox and management," he added in a pre- by Lazard Freres's Steven Rattner, who and Newhouse. and because of that, pared statement, "share with us a deep is also a member of the WNET board and would, in all likelihood, be open to car- commitment to providing a high quality is serving PBS on a pro bono basis, riage of the new service. educational program service on cable." according to Christensen. Talks have in- If concern was brewing among PBS Ruling out any advertiser support- cluded "other entities like Discovery," members that the move might spell the service would reportedly be funded he said. doom for local station services, few ex- by license fees and corporate underwrit- The PBS -Discovery announcement pressed it in Dallas. One attendee used ing-Christensen described several adds a new twist to the fate of the Learn- an open microphone session to ask why benefits the service would accrue for ing Channel. Infotechnology, the educa- PBS was not planning to the ser- public television, among them to pre- tional cable service's majority owner, vice on its own. Several dozen general empt other cable services that are being has the network on the block. Some managers at the session appeared at least talked about." (There is, for instance, a bidders have balked at the reportedly temporarily mollified by Christensen's How-To Channel that plans a cable $50 million price tag, although PBS and answer: With "9,000 cable operators to launch next May.) Other advantages Discovery. either together or separately, market to," he said, and TDC's place in would include "making sure we get have. at some point. reportedly shown the cable distribution system well estab- credit for programs produced by public interest in the network. lished, "it seemed to us that our exper- TV that find their way to cable" and But Christensen said PBS could not tise is programing, land] being a suppli- developing stronger relations among participate in such a buy because it has er made most sense to us." -POI, MS n Top of tir Weak Broadcasting Jun 25 1990 CBS GOING DOWN TO THE WIRE ON LATE NIGHT PLANS Network is working to line up Norman Lear comedy as lead -in to action /adventure checkerboard before affiliate meeting

CBS is apparently doing some last - affiliate defections before their latest minute scrambling to present a co- plans were announced that two weeks hesive late night plan to visiting ago CBS executives, including Sa- station executives at the CBS affiliates gansky, addressed the affiliates via a meeting in Los Angeles this week (June six -to- seven -minute closed- circuit feed 27-29). According to a CBS source, the in an effort "to try to keep everyone in network has chosen Norman Lear's late line until we all get to L.A.," said one night project, a half -hour comedy, as affiliate. "They basically said wait and one of about six shows that will make up see before giving in to syndicators, the late night lineup. namely Paramount, which has been In addition to the Lear series, CBS pitching The Arsenio Hall Show and Nia also intends to schedule an hour -long Peeples," he said. action/adventure series from midnight to However, some affiliates are already

1 a.m. using a checkerboard strategy, making their fall late night plans. wusA- and according to a producer source, the cTV) Washington has already purchased network is negotiating with five produc- both Paramount shows and will not carry tion companies for five different series, the network's lineup at all. with a different series airing each night WNEV -TV Boston has purchased Para - following the Lear series. Some of the mount's Entertainment Tonight and will production companies said to be in dis- run the show in the 11:30- midnight slot, cussion with CBS are Stephen Cannell according to Sy Yanoff, the station's Productions, Grosso-Jacobson Produc- Norman Lear, CBS late night candidate president and general manager, who also tions, Aaron Spelling Productions and delayed The Sajak Show a half -hour dur- Larson Productions. who tells provocative and intimate sto- ing its run. As of late last week, however. no ries; Jody Gordon is a fan of his in her "We are all concerned with the late contracts had been signed, and CBS ex- series, although the two never meet. night situation; it's becoming very im- ecutives were engaged in heavy discus- A presentation of the project has been portant as a leadout to our late news, sions to secure the Lear project. taped, and Lear's Act III Productions is especially in the mountain and central "We might not know until Mon- working to have it ready to show to the time zones where the HUT levels are day," said Jeff Sagansky. president, affiliates this week. higher at 10:30 to 1 1:30 " said Ron CBS Entertainment, last Wednesday, By the time CBS puts its late night Bergamo, vice president and general who added, "the deal- making" is plans together, however, it may find its manager of KTSP -TV Phoenix, who has causing the hold -up. Sagansky said ideas falling on deaf ears. Since The bought TPE Preview for the fall and when he outlines his plans on Thursday Sajak Show's demise in April. the net- will run the show at 10:30 or I I p.m. for late night -the day he will also work has had a decrease in clearances MT. explain CBS's prime time strategy -he for the lineup of Wiseguy and 21 Jump- "We want to be a good affiliate. but won't be announcing just one show. street. Currently. in the top 50 markets, we also have strong feelings of self- All he would say about the Lear come- only 18 stations carry CBS's late night preservation," said Bergamo- "We get dy is that "it's certainly a front -runner package live, while 12 of the network's a lot of pressure from syndicators who for a late night slot." top 50 affiliates don't carry it at all. say: 'Here is a proven performer, why However, the source was sure the de- Twenty more stations delay the broad- not schedule this until you see what CBS cision had been made. and that if the cast a half -hour. is going to give you ?' " explained Ber- snags are worked out, Lear's show Currently, CBS Late Night 1 is down gamo, who added, "There's some merit would be linked with an hour -long ac- to 80% clearance. compared to 99% for to that logic. Unless they come up with a tion/adventure series to follow from NBC's The Tonight Show and Late Letterman or something like that, they midnight to I a.m. Night with David Letterman. and 98% can't blame us. We listened and we tried The Lear series is described as a half - for ABC's Nightline. The 80% clearance with Sajak." hour comedy with two distinct 15 -min- drops to 66% when CBS segues from "CBS is certainly vulnerable because ute segments within each episode that Late Night I to Late Night 2, according of their problems in late night," said will somehow be tied together. The first to Nielsen coverage figures. John Von Soosten, vice president and segment, titled "Jody Gordon and the In selling the late night plan. CBS director of programing, Katz Communi- News," is about a female news producer will not only have to overcome gun shy cations. "A lot of affiliates were behind who works at a Baltimore television sta- affiliates -a result of the Sajak fail- CBS with Sajak, but the show didn't tion and thinks there's more to television ure -but also battle the siren song of make it, and while they don't blame the news than just ratings. The segment fo- syndicators who have targeted CBS network for trying, they probably won't cuses heavily on her after -work trials stations since the network dropped go along as easily unless there's some- and tribulations. The second segment, Sajak. thing that they really believe will suc- "The Storyteller," features a storyteller The network was so concerned about ceed," he said. -st

Fkoo¡aslig Jun 25 1990 Top of the Week 23 NAB OFFERS DESIGN FOR NEW TV DIARY

The National Association of Broad- rate reflection of viewing patterns. COLTAM's diary project started in casters last week unveiled the de- "Our recommendation is that the new October 1987, Chapman said, and was sign for a new personal viewing diary be used in place of the present underwritten by NAB, Capital Cities/ diary, asking both Arbitron and Nielsen diary system," Chapman said. "We are ABC, CBS, NBC and 19 other major to participate in national field tests of the also recommending that this system be broadcast organizations. COLTAM also new local audience measurement used by people within the home and hired researchers from Michigan State system. outside the home to replace the people - University to aid in the design of the According to Gary Chapman. presi- meter." Chapman hopes to see the new new diary system. dent of LIN Broadcasting and chairman system in place by fall 1991. Pending approval by Arbitron and of COLTAM, NAB's Committee on Lo- NAB is also in the process of designing Nielsen, COLTAM hopes to test its new cal Television Audience Measurement, a new children's diary, Chapman told system in three undetermined U.S. mar- both ratings services found the new dia- BROADCASTING, to improve the measure- kets later this year. "It is our belief that ry proposal to be "innovative." John ment of children's TV viewing, which has this system is more cost -effective and Dimlang, executive vice president and long been an area of controversy. more accurate," Chapman said. -1G group director of marketing, Nielsen. thought the proposal was "very interest- ing" but is waiting for COLTAM's final report before making any decisions. "Unlike today's diaries, which are as- CBS AFFILIATES TO HEAR FALL signed to television sets. not people, and measure only in -home viewing." Chap- man said, "this new diary will capture all PRIME TIME PITCH television viewing, wherever it occurs, and improve recordkeeping. The objective Stations gather in Los Angeles to hear is to get a new diary that is a personal network spell out its programing and news strategy diary as opposed to a household diary." The new diary, the prototype for which will be delivered within the next For the second year in a row, CBS Morning, citing specifically the addition several weeks, is completely portable, finds itself in third place at the end of Paula Zahn. "They certainly are Chapman said, and is the only system of the season in the prime time blessed with talent," he said. capable of measuring both in -home and ratings race. and for that reason CBS While the news and sports divisions outside television viewing. NAB be- affiliates converging on Los Angeles are expected to generate some conversa- lieves that as many as one million people this week for their annual affiliates tion and questions, prime time looms as watch prime time television away from meeting bring with them a strong curios- the centerpiece of discussion for the home, and the new diary is designed to ity about the recently announced fall meeting. CBS not only goes into the fall include that audience. schedule. The meeting, at the Century with the most restructured schedule of The diary makes use of a simplified Plaza hotel, begins on Wednesday, June the three networks, but also with a new format, Chapman said, including easier 20. and concludes on Friday. June 22. entertainment division president, Jeff instructions, icons and a self- adminis- In addition to the prime time question, Sagansky. tered channel roster utilizing pre -labeled affiliates also will be eagerly awaiting ''I think everybody wants to see what stickers. Chapman told BROADCASTING the network's announcement about its Sagansky has in mind for prime time," that the country's high illiteracy rate was next attempt in the late night arena (see said Yanoff. "At the regional meeting in among the factors contributing to audi- page 23). Phoenix I was very impressed with ence under -reportage in the present sys- Despite the network's poor prime him," he said. tem. One of the objectives for the new time performance during the just -corn- "Everyone is waiting for a look at the diary, he said, is to make it easier for all pleted season, CBS's burst in the May pilots for the prime time lineup," said people to report their viewing habits. sweeps (finishing a close second behind Mires, who expects much of the meeting The old system was designed to moni- NBC) is giving visiting station execu- to focus on whether the new schedule tor a family watching one television in tives something positive to talk about. will perform any better than the previous one room. Chapman said. which is no "We're hoping the May momentum will two or three. longer a viable way to think about the carry through to the fall," said Ron Other areas that will undoubtedly be viewing audience. Today, he said, most Mires. vice president and general man- targets for comment include the CBS homes have more than one television, ager of KERO-TV Bakersfield. Calif. Evening News with Dan Rather, which and those sets are often tuned in to dif- "The affiliates can't be angry with has been battling to remain in second ferent shows, by different household what they've done in May," said Sey- place behind front -running ABC World members, during the same daypart. mour Yanoff. president. WNEV -TV Bos- Nest's Tonight with Peter Jennings. Another problem with the old system. ton. "It's the best May we've had in "There will probably be some talk Chapman said, is that "in most cases the quite a while and will help us in setting about a co- anchor on the evening diary is filled out by the lady of the house. advertising prices for the next few news," said Mires. "The time is right She does a pretty good job of remember- months." he said. for a woman to co- anchor the evening ing what she watched," he said, but does Mires also said he's pleased with the news. And they have the perfect person not feel that this method is the most accu- network's improvement in CBS This in Connie Chung," he said. -Sc

24 Top of the Week Broadcasting Jun 25 1990 TALE OF THREE CITIES

Seldom has the big picture of station Marathon's are lending based on historic cash trading in 1990 been so vividly il- ability to repay flows and not projections. lustrated as by the plight of Patrick AT &T, which fi- Despite the poor selling environ- Shaughnessy, president and chief ex- nanced the 1988 ment, Shaughnessy got offers for all ecutive officer of Marathon Communi- deal, depended on three stations. But in keeping with sta- cations, licensee of KHAT -AM -FM Lin- how successfully tion market trading trends of the coln, Neb.; WAVH(FM) Mobile, Ala.. the stations met 1990's, the deal for KBUL fell through and KBUL(FM) Carson City, Nev. some rather ambi- and a $3 million cash offer for WAVH WAVH'S and KBUL's licenses will be tious goals, he was turned down, he said, because he transferred to Marathon's chief credi- said. They came resisted those buyers scavenging tor, AT &T Credit Corp., for assump- close. But they around for below -market bargains. He tion of approximately $5.5 million in Shaughnessy "needed big - called them "bottom fishers." debt. Meanwhile, the sale of KHAT -AM- acles and we were only able to pull off Shaughnessy now consults broadcast FM to Tate Communications for $1.325 small ones." owners and general managers. Al- million is expected to close soon, By January 1990, Marathon though Irish eyes might not have been Shaughnessy said. "reached a crossroads." Such circum- smiling on him this time -he lost more In 1988 Shaughnessy left TM Com- stances were once routinely resolved than $1 million of his own money -he munications to form Marathon, buying by refinancing. Marathon's revenue said what happened is "the nature of the three stations from TM for $7.1 was gradually increasing, but unfortu- the beast" and knows that, at age 45, million. nately, financial institutions these days he's got "20 good years left." -PIS

MARKEY BILL EXPECTED TO EMERGE THIS WEEK Late last week several points were still unresolved, rate regulation and access to programing among them

Reports out of Washington last tive (BROADCASTING, June 1I). Sky the principle of program exclusivity must week indicated House Telecom- Cable sources were fairly confident their he protected, could give cable's argu- munications Subcommittee views would prevail and thought the sub- ments a shot in the arm. Chairman Ed Markey was moving for- committee would include strong access to What makes the discussions even more ward with his plans to mark up a cable programing provisions. controversial is that Dingell, Lent and Ri- reregulation bill this week. Cable also was "pulling out the stops," naldo have a draft bill which is considered Markey was expected to produce leg- said one source. Indeed, it was reported cable's preference for a number of rea- islation by today (June 25). but last Fri- that Steve Ross, Time Warner chairman sons. But what makes it especially palat- day it was still up in the air as to what and co -chief executive officer. was per- able is that cable programers could make tone the bill would take in several key sonally calling subcommittee members. exclusive distribution agreements. Wheth- areas-rate regulation and vertical and And the announcement by 12 media com- er Markey will follow Dingell in this area horizontal integration. And it was uncer- panies, including Capital Cities/ABC, that was unclear. -KM tain whether his bill would benefit cable competitors such as the proposed DBS service, with favorable ac- Sky Cable, ABC JOINS CABLE'S SIDE ON PROGRAM EXCLUSIVITY cess to programing language. Much of last week's activity pitted the cable industry against Sky Cable, a con- The 12 media companies that two separate statement, said, "Although in sortium of NBC, Cablevision, Rupert weeks ago sent a must carry/telco practice exclusivity may lead to diffi- Murdoch and Hughes. NBC President proposal to Capitol Hill (BROADCAST- culties in certain, limited circum- Bob Wright was making the rounds last ING, June 18) logged in on cable's side stances (which should be addressed on week and reportedly called on the heavy- on program exclusivity last week, and, a case -by -case basis), the principle of weights: Commerce Committee Chairman just as noteworthy, Capital Cities/ exclusivity should be respected in the John Dingell (D- Mich.); Markey: Norman ABC added itself to the list of voices. cable industry as it is in other media." Lent (R -N.Y.) on Commerce, and Mat- James C. Kennedy. Cox Enter- Representatives from the group, thew Rinaldo (R -N.J.) on Tele- prises, chairman and co- organizer of which includes Heritage, King Broad- communications. the group, said "exclusivity arrange- casting, Landmark, , Markey has already circulated a sum- ments are well -established business Multimedia, Providence Journal. mary of principal provisions of a cable bill practices that serve legitimate market Scripps Howard, Times Mirror. Via- that would give third parties such as Sky interests that result in higher quality com and , went to Cable mandatory access to cable program- and more diverse programing for the the Hill last Thursday, after an organi- ing for seven years or until the FCC deter- American public." The group. in a zational meeting at the Post. mines the video marketplace is competi-

Broadcasting Jun 25 1990 Top of the Week 25 [the right] meaningfully," he said. Daly said Weiswasser got it all THE FIN -SYN DEAL THAT WASN'T wrong. All the producers wanted was "language" to prevent the network from A(though talks between Holly- cost of producing it. With the deficits cutting basic licensing fees if given a wood and the broadcast networks growing greater each year and the pro- chance to acquire financial interest. The aimed at fashioning new finan- ducers' chances of covering the deficits networks could still trim basic licensing cial interest and syndication rules col- in the syndication market growing fees, but not without a showing of good lapsed two weeks ago (BROADCASTING, smaller. the producers are looking for cause -a significant loss of advertising June 18). they managed to produce a more money upfront from the networks. revenue or audience share, he said. "I few points of agreement that could pro- The producers fear that without re- don't think any of this is unreasonable." vide guidance to the FCC in the months strictions on how the networks negoti- he added. ahead as it struggles to revamp the rules ate. the networks will demand a finan- Daly said he told Weiswasser that the through a formal rulemaking. cial interest, which entitles them to a producers may be willing to forgo such FCC Commissioner Sherrie Marshall. share of the syndication revenues. with- pricing language if the networks would for one, is eager to learn all she can out raising the upfront fees and lowering give up the so- called "one -year freeze." about the negotiations. "It's useful to the deficits. According to Daly, the networks have know where they thought there might be To be sure, the financial interest ques- agreed among themselves not to consid- some give and take," she said. tion was never settled. In addition to a er programs rejected by one of the net- What progress there was came in the separate negotiation, the producers also works for at least a year. discussion of the financial interest rule. wanted other "safeguards" that did not The two sides seemed to have come which prohibits the networks from ac- much closer to a deal on in -house pro- quiring a financial stake in programs "There would be so duction caps. They were apparently produced by unaffiliated producers, and ready to agree to a two- tiered cap on in- of the consent decrees' in -house produc- many hurdles to jump house prime time programing to replace tion cap, which limits the amount of over that we would the consent decrees' simple hourly (now programing the networks may produce five- hours -a -week) cap, which is to ex- themselves. never be able to pire in November. (In the mid- 1970's. the networks en- exercise [the financial Under the approach, an hourly cap tered into the consent decrees. which would be set on the total amount of in- duplicate and go beyond the tïn -syn interest right] house programing each network could rules, to settle antitrust suits brought by meaningfully." air each week and another cap set on the the Justice Department.) percentage of the total hours of mini- But the parties were never able to ABC's Stephen Weiswasser series and made -for -TV movies a net- capitalize on the momentum generated work airs yearly that could be produced by the movement on financial interest sit well with the networks. For instance in- house. and in -house production caps because of the producers wanted to put off the start The two sides never agreed on the their unwillingness to give ground on the of the financial interest negotiations un- numbers, but they were not far apart other key issues of foreign syndication til a network had picked up and sched- when the talks ended. The networks pro- and renewal options. uled the show for airing. It is only then, posed eight hours and 50%; the produc- The networks were demanding relax- explained Robert Daly, chairman and ers countered with between five and ation of the syndication rules to give chief executive officer, Warner Bros., eight hours and 25%. them an opportunity to enter the foreign and the producers' lead negotiator. that One issue that apparently was settled syndication business. while the produc- the show's syndication value could be involves the domestic syndication of in- ers were insisting on new caps on the reasonably calculated. house productions. The producers con- length of licensing contracts-the num- Also. just before Daly and his net- ceded to allowing the networks to ac- ber of option years in licensing con- work counterpart, Stephen Weiswasser, quire a financial interest in in -house tracts. A provision of the consent de- senior vice president and general coun- programs they turn over to independent crees limits options to four years (four sel, Capital Cities /ABC. agreed on June companies for domestic syndication. and a half for mid -season replacement 13 to terminate the negotiations. the pro- Under current rules, networks must shows). but it is set to expire in 1995. ducers demanded another "safeguard." strike "lump sum" deals with The break on financial interest appar- Its exact nature is still the subject of syndicators. ently came during two days of talks in dispute, but it proved to be another Although Daly and Weiswasser are the first week of June-the last major dealbreaker. now bickering about why the talks negotiating session. The producers pro- According to Weiswasser, the produc- failed -Daly claims it was the networks' posed allowing the networks to acquire ers wanted the networks to agree to insistence that foreign syndication and financial interest in as many programs as freeze basic licensing fees at a certain options be included in a final deal: Weis- they wished, but only through a separate level. Such a provision is totally unac- wasser said it was the producers' non- negotiation governed by certain "safe- ceptable. he said. The name for that is negotiable preconditions for further guards" and subsequent to establishing price fixing," he said. talks -they are clearly disappointed they the basic licensing fee. In essence. Weiswasser said, the pro- could not lead their sides to a The producers' concession was moti- ducers were giving the networks the compromise. vated not only by a desire to make a right to financial interest and then taking "You are now into a six -month to a deal, but also by self -interest. The li- it away with the safeguards. "There year fight ¡at the FCC(," said Daly. cense fees that networks pay for a partic- would be so many hurdles to jump over "The truth of the matter is we should ular program cover only a portion of the that we would never be able to exercise have made a deal." -tw

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CBS'S JEFF SAGANSKY: ON THE INSIDE LOOKING UP

In December, when your appointment was officially announced, there Does that mean you have your team in place? was talk of the new broom sweeping clean. How much sweeping have Yes, by and large. I think one of the most incredible things in you done? coming here was finding Peter Tortorici, who's my partner in Well, certainly a lot of the development both in the movie area this. He has one of the best broadcasting minds of anyone I've and in the series area has been eliminated, but that's normal - worked with. The people here really were dedicated and certainly in the series area, where you develop 100 projects and committed and passionate about what they were doing. I just you only highlight perhaps 20. But in the movie area, there think the problem was defining what the game plan was going was a lot of inventory we cleaned out because it didn't fit with to be and then going after it. the objectives of our Tuesday and Sunday night movies. One What is your game plan? of the biggest and most pleasant surprises in coming here was in the personnel area, because as I got to meet people and Essentially, it's to get into business with the better producers work with them, I was really impressed with the quality of the for the long term, attract top acting talent, lower the demo- people who were here. So I really didn't find any need to make graphic skew of the network and then find some programs that wholesale changes. we can really be proud of-which are going to define CBS for

UM Lew Broadcasting Jun 25 1990 the next IO years. v'ili th.v 're working with here and we're giving fast answers. How have you begun to institute that plan? You came fairly late into the development process for this season, Well, again, we're just starting. If you look at who's on the didn't you? network this year as opposed to past years, in the comedy area, Well, by January we were really only a couple of weeks away we've got Miller and Boyett, who have always been solid from picking up our pilots. As you know, one reason we producers, and Witt- Thomas, who have produced a terrific announced so late was because we just wanted those extra pilot, Lenny, that we're really high on. And then Tim O'Don- couple of weeks to generate some new projects. Most of the nell is not someone as well established as they, but we really projects that we ended up highlighting were things that were believe he's an up and coming guy. He's doing Uncle Buck. already in development. Lenny and another Boyett show were Then in the drama area, there are a number of people. Linda both started from scratch. But most of the projects were in Bloodworth [producing Evening Shade, starring Burt Reyn- some stage of development. olds], for one, who we have been happy to keep in the fold. Is it going to be your season? So, if you look at the auspices of the comedies for next year, I think it's really impressive and I think a lot of what a network Again, I think every pilot we put on was already in some stage is all about is who you're in business with and who the of development except for the two comedies, which we're producers are. They really define the network in terms of the high on. But you know, this is a first step. You're sort of like a quality and the execution of the shows. cook who's making breakfast, but someone else sort of gives And in the drama area, we're in business with established you the ingredients. So it's not exactly your full meal that people like Barney Rosenzweig [developing a project starring you're making. You might have made it a little differently, Sharon Gless] and Grant Tinker and some newer producers with different ingredients. I think I had enough tools to work who have done things -like the people who do the Hammer - with to put together a competitive schedule, which is what I smiths [Brad Buckner and Eugenie Ross -Leming] and the feel we have.

Television and film veteran Jeff Sagansky, who left Tri-Star Pictures in December to take the point at CBS Entertainment as president, talks with BROADCASTING in his first in -depth interview since being tapped to take the network where it has not been since the 1984 -85 season: atop the prime time ratings.

young producers, Danny Bilson and Paul DeMeo who do The As the year goes on you're going to see more of the stuff Flash. It's easy to go out and just say, "Okay, these people that started here. In a lot of ways when you're a programer, have done it before, they're going to do it again." That's the you don't really care where the hits come from. And whether easy thing. The hard thing is seeing who's going to be the next you thought it up or someone else did, it's really sort of Glen Caron or Steve Bochco? irrelevant. It's really whether you believe in the show or not, and a lot of the shows that we've put on for fall I believe in. You spoke of better producers for the long haul. Are you more inclined to go after big dollar, multi series deals? Handicap the season for us? I think as time goes on here, we will probably make a few of If I were a betting man, I'd say that NBC is going to win the those deals, but right now to be in business with the people overall household rating. But beyond that, I'm not sure. that we're in business with, we haven't had to. I think people Again, I think we're going to be in much better shape when are sort of rooting for us to get back into the fight. And the Nielsen season ends 30 weeks later, both in terms of consequently, I think there have been a lot of people who have demographics and household rating, than we were this year- come forward and done things for the network, pilots and helped by much stronger movies, both made for TV and projects, that haven't been just about money. They've done it theatrical, and special packages. Obviously, I think sports is because they want to see us make a race of it. going to be a huge benefit to us both in terms of rolling out our schedule and in terms of promoting shows that we hold until the Hollywood community? From after the Series. Yes, producers. Does that mean second place? First? That would seem to run counter to a lot of what's been said about I'm not going to predict that we're going to finish second, first CBS's relationship with the Hollywood community. You said when you or anywhere else, although I will say that had it not been for hired that CBS has from the perception were suffered of decision - our strong showing in the May sweeps, you wouldn't be making problems. asking that question. Yes. But I think that now with what's evolving, Fm finding When I got here everyone was writing things like, "It's there are a lot of people who could be on any network they going to take CBS five years to get back into the race." I think want -and if you just look at it coldly and rationally it makes what we showed in the May sweeps is there's a lot of vulnera- more sense to get on a network where you have a lead -who bility, and with smart scheduling and more event programing are opting to work here just because they want to. They like you can get back into the race pretty quick.

Broadcasting Jun 25 1990 At large 31 Are there a lot of David Lynches out there? Yes. People see and directors see what Michael Mann [Miami Vice] and David Lynch and Ed Zwick [thirtysomething] have accomplished in the television business, and you know, not only financially, but the impact they've had. David Lynch can be making pictures from here to kingdom come and never have the eyes he had for probably just those first six [Twin Peaks] episodes. I think what we'll see in the next five years is a whole raft of the so called "A" producers and, particularly. directors in the movie business moving to television.

Looking at the new season, some advertisers have suggested that you haven't helped the 8 o'clock time periods as much as you hoped.

First, I don't feel that this is the end schedule, that all of these shows will work. This is just the first step. We had to open some common fronts, and I think we're going to be able to get some younger viewers to the network at 8 o'clock across the week on the nights we've changed our programing. If you don't make the attempt, you never get any results. I happen to think Uncle Buck (Monday, 8 p.m.) is good, I know that Fresh Prince (scheduled opposite it) is being touted, but there's enough room there for two successful shows and I think Buck is going to be an improvement. And I think that 8 -9 hour is going to be a huge improvement because our problem was that we knew Murphy Brown, if it ever got a lead -in, would cook -and I think that Major Dad is a terrific lead -in. And whatever happens, if we do the same at 8 o'clock, I know we're going to do better at 8:30 and the 8 -9 time block is going to be improved. And Tuesdays, Rescue 911 is growing. On Wednesdays, I think we've given them an alternative. In fact, the advertis- ers -and I don't know if it's the same advertiser -but they keep telling us that the best comedy we have is Lenny, and we paired it with Doctor, Doctor, which seems to have an audi- ence. lot it And you know, a of people said: "Well, they did with You know Thursday is the toughest day of the week because specials and movies. what we But compared to had to work when we went in with The Flash, The Sirnpson.s weren't on with in May, the war chest we go into November and Decem- yet. I still think The Flash is an action -adventure alternative in ber and January with is much better because we have had more the hour, but there's no question that The Simpson took a little time to plan. So for all those people who said it was trickery in wind out of their sails. May, all I want to say is: We have a lot more tricks up our And Fridays I know we'll improve ourselves because when sleeve than we did in May. I don't think you're going to see you're getting an 8 share and you get Burt Reynolds and Linda NBC with a two- and -a- -point rating spread half over us. Bloodworth, you can't help but improve. How much of a factor was Fox in setting your schedule? The same with Saturdays. We were doing maybe a 15 or 16 share with Paradise, but it was older viewers and we wanted Let's put it this way: for the first time, I think all three to start some young nights. Saturday was open and we felt that networks had Fox on their scheduling boards, so I think you have to respect them for what they've done. we're the young alternative in that time period. They have a much narrower target than we do, but they hit But that's just my side of the story. The truth is probably somewhere in between, and we won't know for sure until that target really well. I think particularly the move putting on Thursdays was bold. October. A couple of specific programing questions: you mentioned Uncle Buck After leaving NBC, you were with Tri -Star Pictures for several years and Fresh Prince. Whether correctly or incorrectly, Prince has been before being tapped by CBS. Someone at your competition suggested generating a lot of attention. Have you considered moving it? you may not be as aware of programing tastes and trends because of the time you spent away from the business. Uncle Buck'? Definitely not. Again, I don't think we should the a Being in the movie business doesn't mean you turn off your concede kids just because they have pilot that the television set. Maybe the fact that I've been away from the advertisers are saying is good. I've seen that pilot and it is good I is too. business for five years is going to turn out to be an advantage -hut think Uncle Buck good. because I formed a whole group of new relationships that I Any thought of moving flash away from The Simpsons? never would have had I stayed in the television business, and Hmmm, not yet. I think we're going to see how the show which I think are going to serve me in good stead in this job. develops. Again, when you have two strong shows in there The crossover from movies to television is a fact of life today. you've got to counter with something really different, and The Witness David Lynch and Twin Peaks. Flash. whatever else it is, is very different.

32 At large koad ustIn0 Jun 251990 has a real shot to be a breakthrough, and it'll .could move it. This is the think that show with NBC. Every year we certainly look a lot different than anything else that's out there. ,..agnum P.I., and then one year Returning to your initial assessment of a problem with the decision - haven't Eby Show. We knew it was our making process at CBS. It was suggested at the time that the problem we ¡am only way you program against might be with the number of different people involved. What is the So tat we same thetta Because you and decisionmaking process here now and was that an incorrect assess- Sin tfto e k show in there andSsee ment then? ecaaeand 99 times out of 100 you're going to get I think the problem was that not only was it confused because sttor' there were a lot of people, or several people anyway, that were ,,d from several people that Flash was one of the most in conflict, I think also that they just didn't have the confi- e pilots ever produced. dence in the management in New York. in the six months I've been here that you get t, 1 don't know about that, but Warner Bros. felt strongly I've found enough in the material that they wanted to spend the money. everybody's opinion, but at the end they say, "Look, it's your And part of doing an effect show is working out the effects and decision," and so far it has been, certainly on the scheduling experimenting with various ways to depict the Flash running, and pilots and pretty much the movie buys and everything for instance- that's just like R &D work that's got to be put in else. I felt that the Universal package of films was a greatt that comes back to you in other episodes, so you don't have to strategic play for us. and it cost a lot of money. do it again. Were you concerned coming into the job about your autonomy? One thing we liked about Flash was we felt that it played on two levels, that the kids were going to enjoy the special I was a bit concerned initially, but I'm not anymore. Jay' effects and all the action, but that there was an adult in the [Kriegel] and Larry [Tisch] and Howard [Stringer] were all! center of it, just like the Six Million Dollar Man or Knight involved in hiring me, and what they said was going to happen. Rider. If you just go for the kids and teens, you're guaran- happened and the freedom that I was going to be given-it's teed a 12 share; if you can bring in young adults, that's how all come to pass. you get up to the 25 range. So so far, for the past six months, I've been a very happy camper. Dallas is now in the last year of its two -year deal. What do you think about these multi- season deals, and are there any shows on the How much time do you have to get CBS out of third place? schedule that have the same sort of arrangement? All I know is that I have a live-year contract, and at the end of Yes. We've renewed other shows for two years. I don't want those five years, I hope we're number one. to go into which ones they are, but it makes sense, particularly The hardest thing about this job is to distance yourself from in light of the economics today when you get producers who all the second guessing and the constant input that you get on a want to commit or actors to commit to multiple years. You daily basis from columnists, critics, advertisers, to just sit want to do it when they're available. To go year -to -year is a back and hear-and you hear it 10 times-about how this risky thing, particularly when you feel there is real strength. show is going to fail, that one won't work, this one is going to be the biggest hit for you, and just stay the course. Because when you don't do that, you start bouncing around and start Do any shows at this point have more than I3- episode commitments changing your strategy every other month, arid then it's like for next season? you're easy pickins'; you're dead. Well, certainly all the returning shows do, such as Major Dad In the end, you've just got to steel yourself and say: "Yeah,

and Murphy Brown. But all the new shows have just the 13. that's what I believe," and then go ahead and do it. G7 Having been on both the studio side and the network side, what do you see as the most equitable solution to the fin -syn debate?

I don't think that Fox should be treated differently from the other three networks. There's no reason why a foreign -owned corporation should get privileges or special treatment over an American -owned one. But I do think the networks should get some financial interest. Obviously, if you asked me whether I felt that when I was on the other side, I probably never thought that much about it. But having been back here and seeing the economic crunch the networks are facing, and more specifical- ly CBS, I think there's got to be other ways to do business, there's got to be other businesses that we've got to get into. Because just network broadcasting isn't enough anymore.

We've talked about Twin Peaks and The Simpson. How crucial is it these days to develop shows that get that kind of public awareness?

Every network needs a signature show. We don't have enough signature shows, and we don't really have any signature dra- mas on the network; you know, things that we say, "Look, that's what we're all about." Hopefully, Sharon Gless or W/OU, those are two good shots for us this year. Then in the comedy department we're taking a few shots with some real far out things, particularly The , which will be partially animated and partially live action. I

Broadcasting Jon 25 1990 At Large 33 SPE('LAI, h

THE WESTERNIZATION OF EASTERN EUROPE: OPENING UP THE AIRWAVES

an Owisinskí, director of Poland's sition from a centrally controlled will eliminate the monopoly on broad- Fourth (Radio) Program, was sit- economy to one that is market driven. casting the old Communist regimes had ting in his office in Warsaw, Broadcasters are talking of shucking the long held, and provide for the establish- chainsmoking cigarettes as he discussed old ways-of serving the state -in favor ment of privately owned broadcast facil- conditions in broadcasting in the coun- of championing competition and effi- ities. In every case, a dual system of try. The "old underground man"-he ciency, of gaining audience and cutting public and private broadcasting is was twice jailed by the former Commu- costs and of serving viewers and listen- expected. nist regime for his anti- government ers. But there is an undercurrent of un- But the legislation will not provide the views and supported Solidarity both be- easiness, even of fear, as much as of training and programing needed to gen- fore and during the dark days of martial hope, at a time when the old regimes erate a vital broadcasting industry. It law -speaks pridefully of the freedom have been torn down and the new ones remains to be seen whether it will pro- he says he and his colleagues now enjoy. have not yet been established. The revo- vide the necessary financial support. But he also talks of broadcasting as lution is yet to be completed. All of Government funding no longer is suffi- caught up in "some kind of anarchy." which gives new meaning to the old cient to meet needs, forcing a turn to the In Budapest a few days later, Istvan Chinese curse, "May you live in inter- capitalistic device of commercials. But Wisinger, who had served as director of esting times." that is not generating the needed revenue Hungary's Channel One for 16 months In East Berlin, those operating the either. Then there is the matter of press until he was forced out by the former public radio and television services and broadcast freedom. That will proba- government in November, was ponder- speak in what can only be abstractions bly depend on the zeal with which jour- ing that fate while seated in an outdoor for them-"competition," "free mar- nalists pursue that goal. For members of cafe overlooking the Danube. He called ket"-as they anxiously ponder ways of the legislatures involved are well aware conditions in broadcasting in Hungary preserving those services after East Ger- of broadcasting's power, and some seem "chaotic." many disappears into a unified German inclined to try to control it. As an offi- The characterizations are not surpris- state dominated by the West Germans. cial of Hungary's state -run television ing. Throughout Eastern Europe, coun- In Warsaw, Prague and Budapest, the service put it: "Who rules the media can tries are making the unprecedented tran- parliaments are preparing legislation that rule the political programs."

34 sKdd Raped Broadcasting Jun 25 1990 These are some of the impressions offer some details of our return from the between 40% and 60% of the potential gained from a tour of those countries moon (or. if you want, from another audience. He ascribed the new populari- that in a series of largely peaceful rev- planet 50 years away from the 20th ty of a service that had been reviled to olutions- triggered in part by the me- century). " the abandonment of "propaganda" in dia, foreign and domestic-have Some might argue that the metaphor favor of solid news. East Berlin had thrown off Communist rule and now, claims too much. Through the darkest, been the strongest bastion of Stalinism after more than 45 years, are trying to most repressive days of Communist outside the Soviet Union. find their way toward democracy and a rule. the peoples of Eastern Europe Still, freedom -or at least the absence free market economy. It is not an easy maintained contact with the West of Communist rule -has led to situa- journey. through Radio Free Europe, the Voice of tions indicating there is something to o America, the British Broadcasting Corp. Bratkowski's metaphor. For there is rea- and Western international The man who until this month headed other broad- son to wonder how well that freedom is the East German television service. cast services. What's more, each of the being used. former East Bloc countries is with Hans Bentzien, for instance, says that dotted Jakubowicz himself, for instance, satellite dishes them home- what is happening in his country is -many of says the "old guard" among Poland's made -that served as lines of communi- in "unique-never before has a planned journalists who have remained their cation to the West. There are, for in- economy been transformed into a market posts -and most have; there have been economy. Nobody in this country knows stance, an estimated 30,000 satellite no purges -"are fearful of their future. dishes in Czechoslovakia in what will happen." And as more than -10,000 So they are as uncritical of Solidarity as Prague one observer has remarked. simply alone. they were of the Communist party." the to changing jobs in ordinary times can be Then, too, desire exercise And the new guard" seems not to be freedom of speech and of press was not traumatic for an individual. much of an improvement in that regard. extinguished in the last 45 years. Bentzien is living proof of the uncer- The "They want to help Solidarity, so they chairman a commission tainty of the times. He had been appoint- of established are not as objective as they ought to to recommend reform Polish ra- ed to his position by East Germany's of the be." said Jakubowicz. "As a result, we former communist prime minister, Hans dio and television services, Karol Ja- do not get a full airing of all points of said: have Modrow, in December, and spoke from kubowicz, "Journalists al- view." In Prague, that concern was ech- ways demanded freedom of speech, the position of one who, he said with oed by the director of Czechoslovak Ra- and a reconstitution of the media into some pride, has been "a Communist for dio. Karel Stary. Some journalists are free media. Therefore, it is 45 years." In late May his resignation as objective, too pro -Havel." Stary said, speaking of not like sailing into waters; chairman, effective June 13. was uncharted the country's popular president, Vaclav what announced. it is like getting they have always Havel. "They are overdoing it. They wanted." The decision of the government of would like to help. but that is not Prime Minister Lothar de Maizière to helping." o fire Bentzien was said to be part of an Jakubowicz, in an interview in the effort to clear out Modrow appointees As proof, there is the testimony of Owi- cafeteria of the state broadcasting ser- and establish a new regime. But it was sinski, the "old underground man." vices building, indicated he was trou- also seen as reflecting a determination to "The scope of freedom of journalists in bled by more than a lack of objectivity merge the East German broadcast ser- Poland." he says. still obviously thrilled on the part of some broadcast journal- vices with those in the West. Bentzien at what he is saying, is one of the ists. With western standards and tradi- had opposed a merger. He was, as one greatest in the whole wide world." tions not (yet) those of Poland's new of his former colleagues put it. "a stum- There is also the testimony of the deputy post- Communist society. he said some bling block." editor in chief of news on East German broadcast journalists are hustling com- (Last week, those working for East television. Ulrich Makosch. He speaks mercials for the programs on which they German radio and television had a new proudly of the fact that, since the revolu- broadcast -to ensure that the programs and immediate worry-whether the gov- tion in October, the number of East Ger- earn money and remain on the air -and ernment would continue funding the ser- mans watching the news had soared to then are demanding a share of the pro- vices. The funding is essential to supple- ment the relatively meager amounts received from the household fees charged for broadcast services and the sale of commercial time. The cutoff

could come on July I . And a decision by fY the government is expected this week. 1t f! i4 tt ft lf tt ft ti tt ft H MOM ,i fl tt ft f3 ff 13 if f} But in the meantime, with money run- 1tl °i_' ,t et !} fa .1" ? ning out, many staffers have already lost their jobs.) One of Poland's leading intellectuals, in a speech in Washington last Decem- ber to the World Press Freedom Com- mittee and the Center for Strategic and International Studies, put the dilemma in which Eastern Europe finds itself in the form of a metaphor. "I hope," said Stefan Bratkowski, a former president of the Polish Journalists Association, to Headquarters of German Democratic Republic's radio services, East Berlin

35 afdaetift0 kw 25 1!!0 Special Report real freedom." The Dialogue delegation also cited the limited capacity to produce advertising revenue, obsolete equipment and the lack of funds to establish a third channel on the frequency previously used for Soviet troops. Each of the coun- tries has been allocated only three na- tional channels. Nor is that all. There are basic prob- lems: Like language. (Few Americans have gotten around to learning Japanese yet, let alone Polish or Hungarian.) Like knowing the people in .charge and the ways of doing business in countries emerging from socialism. Like the abys- mal telephone systems. (In Czechoslo- vakia, for instance, members of the U.S. embassy joke about the "Prague confer- ence call," one in which a two -party conversation becomes a four-party call, as strange voices mysteriously come on the line.) Like the generally broken down economies throughout Eastern Eu- rope. Perhaps most daunting of all is the Roger Freedman, Chase International observation of the Dougan group that an investment between $20 mil- they "earned it." "I tell them that is The new government finally took of- initial of lion and $30 million would be needed to wrong," said Jakubowicz, a note of dis- fice on May 22. As of last week, the may mixed with exasperation in his appointments still had not been made. elevate the radio and television services voice. of each East European country to the "But they say it's the private As a result, the broadcast services, in level those in developed countries. enterprise way." the words of Attila Kollo, an official of of of An- Hungary, which had stolen a march Hungarian television's international re- The Dialogue -a product the Washington North- on its East European neighbors in mov- lations department, were "facing nenberg Program of ing toward democracy and a free market collapse." western University that includes broad- cast industry representatives from both economy, offers a study of other funda- o mental problems that can be encountered sides of -did not stop with a in the process. There is, for instance, the The problems and needs of the broadcast catalogue of needs. It said its members shambles in which top management of media in Eastern Europe as they undergo have the skills and experience to help in the television service finds itself as a their transformation are not hard to dis- the areas mentioned. Indeed, it is al- result of the large number of changes in cern. A State Department task force ready responding to a request from the personnel in the past year. drawn from a private sector advisory government of Czechoslovakia to work There is the example of Wisinger, the group and dispatched to Eastern Europe with the government, parliament and former director of Channel One, one of in March returned with a laundry list of broadcasters to help draft the laws and the country's two network services. He needs, including those for "basic know - structure of the governance of broadcast- was, he says, the only member of top how and information about manage- ing in Czechoslovakia. Its aim, as Web- management who had not been a mem- ment, economics, technology and ac- ster put it, would be to provide "a ber of the Communist party. He says he counting in a free -enterprise system." A framework which will insulate a mixed quit after a series of internal political need for assistance in resolving spec- economy from the day -to -day pressures disputes convinced him he lacked the trum allocation problems was also cited. of government and reflect the regional authority to do his job. His resigna- What's more, the task force, headed by character of [the] country." tion-which he had the satisfaction of Ambassador Diana Lady Dougan, noted That is not the only help being of- announcing in a two- and -a-half -minute the gross overstaffing at each of the fered. Secretary of State James Baker spot on television -came a few days af- broadcasting services visited. (Under the III, in a February speech at Prague's ter a committee of members of political old Socialist governments, job security Charles University, announced the cre- parties and other elements of Hungarian was well ahead of efficiency on any list ation of a fund to help encourage the society grilled him on his performance. of priorities.) development of independent media- Four days after Wisinger stepped down, Last month, a six- member mission of print and broadcast -in Eastern Europe. the head of the television service, a the Transatlantic Dialogue on European Administration officials talk of $10 mil- member of the Communist Party's cen- Broadcasting returned from a visit to lion being set aside to provide seed mon- tral committee, resigned. And shortly Warsaw, Budapest and Prague citing ey for starting up ventures and for pro- before the elections in March, Dr. Istvan many of the same needs, and more. The viding training in the U.S. and other Nemeskurty, who had succeeded the report talked of the need to create sys- Western countries. (Baker had hardly party official, quit, saying he wanted to tems in each of the countries that "de- finished speaking before the U.S. em- give the incoming government an oppor- fine the relationship between broadcast- bassy in Prague was swamped with let- tunity to name its own top leadership. ers and government." David Webster, ters of inquiry from would -be East Euro- And that does not exhaust the list of head of the Dialogue, said broadcasters pean broadcasters.) personnel changes. in Eastern Europe are "most in need of And modest training programs are be-

36 Special Report Broadcasting Jun 25 1990 ing offered by the U.S.Information applying for licenses to operate radio Agency's television service and Voice stations in Czechoslovakia. Maxwell is of America, as well as by the U.S. Tele- also among a number of parties that have communications Training Institute, expressed an interest in buying a 49% which was established in 1982 to serve interest in a television service in Buda- technicians from the Third World. Last pest -Nap TV-that rents time on Hun- week, a delegation of American techni- gary's Channel One. (Murdoch already cal and legal experts were in Budapest owns 7% of it through his 50°% owner- trying to explain the mysteries and won- ship of a new tabloid newspaper, Mai ders of American spectrum manage- Nap, a part owner in the television ven- ment. Even the International Council of ture.) Capital Cities /ABC is another of the Academy of Arts and Sciences is the interested parties. involved; it is establishing a program to The name of the Italian broadcast bring young East European broadcasters magnate Silvio Berlusconi crops up of- to the U.S. for training. And it is not ten in discussions about Westerners in- only the Americans and the Transatlan- terested in the. East European media tic Dialogue that are offering help. The market. Like Maxwell and Murdoch, he British and French governments and the is part of a joint venture applying for a European Community are also providing radio license in Czechoslovakia. And in assistance. Hungary, officials said Berlusconi had Considering the depressingly long list proposed a particularly bold venture - of needs and problems developed by the "a concrete approach for changing the State Department task force and the Dia- profile of Hungarian television," as logue group, however, that catalogue of Kollo put it. He would "take over one help, proposed or on the way. hardly Endre Magypal, Global Cable Television of the two channels and make it part of impressive. his empire." However, there is no sign seems European market is France. For one thing, o that the new Hungarian government it is making three hours of its La Septa would be interested. "Hungarian televi- Western Nevertheless, increasingly, in- collection of European programing deliv- sion is part of our public property," both private and governmental. ered by available daily to coun- terests, satellite- Kollo said. "Its function is to preserve are prowling the newly unshackled East, tries throughout the region at no cost. Hungarian culture and language." looking for business. (The Transatlantic France's aim appears to be to counteract The buzzwords throughout East Eu- Dialogue group lists as one of the prob- American culture. And some Americans rope -among government agencies and lems confronting the East European are active in distributing programing in those enterprises struggling to be born- broadcast community a "vulnerability to Eastern Europe. CNN, for instance, is are "joint venture." Would -be broad- predators from the West.... ") Ameri- selling its international service in the Sovi- casters and cable operators speak of joint hardly the cans are part of the pack, but et Union, Poland and Hungary, and is ventures as the answer to many of their more aggressive, or the more numerous. making it available, at no cost, on an problems. A joint venture with a sub- members. One major exception is Chase experimental basis, in Czechoslovakia and stantial American firm, said Jiri Heger, Enterprises Hartford, Conn., a $2 bil- Yugoslavia. in of And, again Poland, CI a partner in a small television program- with lion conglomerate substantial Films of Annapolis, Md., has been and commercial -production house in broadcast holdings. It has entered into a awarded exclusive rights to supply pro- Prague, Masseba TV, would offer ac- joint venture with the Polish government graming to Channel Two, one of Poland's cess to programs, financial support, to establish cable systems in as many as two state-run TV operations, on a modi- technical facilities and know -how. "It 20 cities throughout the country, an op- fied barter basis. The programs will begin costs a lot of money to broadcast," said eration in which officials say it is pre- airing in July. Heger, indicating he had learned the first pared to invest $900 million over the Lew Rywin, vice president of Po- principle of the business. next five to seven years. land's Radio and Television Committee Convertibility of the less- than -hard What's more, Roger Freedman, presi- and regarded as one of the most sophisti- currency of Eastern Europe is often cited dent and chief executive officer of Chase cated of East Europeans involved in as a problem for would -be investors. But International, under which the Polish ca- broadcasting, is not impressed by the that may not be the most serious obstacle ble company is operating, says Chase is American presence. He says the U.S. in to participation by American companies, looking for additional investment opportu- Poland trails France, and England, too, at least in some countries. Hungary has nities throughout Eastern Europe. Indeed, in making long -term investments in enacted a law assuring foreign investors it has already signed a letter of intent that broadcast operations -"in the hardware of 100% convertibility. And the U.S. would it majority control a to create structures." The Americans' give of cable and Poland have signed a treaty - television company contemplating wiring principal interest, he said, is selling pro- though it is not yet ratified -that would cities throughout Hungary-a project that grams or "shooting in Poland, where assure Americans of the ability to repa- could ultimately cost Chase up to $250 prices are cheap." They are, he agreed, triate profits at an increasing rate over million. However, the agreement, with interested in "the fast buck." time, from 20% in 1992 to 100% in is Kabel TV, subject to verification of the Czech -born Britisher Robert Maxwell 1996. And if foreign countries find it data Kabel has submitted. Chase Enter- and Australian -born American Rupert necessary to renege on promises of con- prises has also expressed an interest in an Murdoch have shown considerable inter- vertibility, American businesses that FM applicant in Prague. est in East European media, principally The country that seems to be leading in newspapers, but they are reported to be a drive to carve out a piece of the East participating with domestic interests in 'Europe' continues on page 75

Report 37 Maiasliq lw 25 199e Special PROGBAMIN

PUBLIC TV PREPARES FOR WAR OF POSITIONING AND IMAGE At annual meeting in Dallas, stations grapple with yielding power to PBS

Seeking, in the words of would give final approval in PBS President Bruce time for Lawson to begin fiscal Christensen, to synchro- 1991 (on Oct. 1) in charge of nize all the wheels of public tele- nearly all the station's national vision- management, program- program monies. ing, promotion and "We have to stop the hemor- development-in the same di- rhaging," said Clare Kobluk, di- rection and speed, a total of rector of public information at more than 1,200 noncommercial KSPS -TV Spokane, Wash. -hem- TV professionals of all those orrhaging, she said, not only stripes held their first joint meet- from wounds inflicted by cable ing last week, June 17-21, at the services that directly compete Loew's Anatole hotel in Dallas. with PBS signature programing, They heard a call to steer their but from tune -in success stories caisson toward something of a such as Fox Broadcasting. war for positioning in the 1990's "People don't notice that Fox television marketplace. Like only has three nights of pro- Shakespeare's Henry V, "Public graming. They perceive a viable television is also braced to do competitor with NBC, ABC and battle with mighty forces," said CBS." Public TV, she said, Christensen, who noted also that must gain the same impact. Like the date of his general session most other members interviewed address (June 18) marked exact- by BROADCASTING, Kobluk said ly 175 years since Napolean's she supports the proposed cen- defeat at Waterloo. "Agin- tralizing of power at PBS as a court," where Henry V and his solution. army defeated a French army The problem, said that day's four times its size, he concluded, keynote speaker, Jim Lehrer, is "is a synonym for success; Wa- that public TV has "always had terloo for failure. The French an identification crisis. Cable failed at Waterloo because of de- and the proliferation of chan- lay and lack of coordination be- nels, and thus of choices, has tween infantry and cavalry. We simply made it worse. We have must be nimble, move quickly to do a better job," he said, "of and act in coordination if we are telling people we are here and to prevail." what we are doing." Ironically, the Dallas meeting provided the forum June 19 for the an- agenda calls for approval of the plan by nouncement that PBS had reached a pre- the newly created National Program Pol- Steps one, two: Battles liminary agreement with perhaps one of icy Committee (NPPC), the stations and for image, federal funds its mightiest programing foes, a cable PBS board by early fall. programer-specifically, The Discovery Aiming for a fundamental from a Channel -to study the feasibility of cre- national schedule driven by the pro- Although programs developed by Law- ating a new, noncommercial educational grams available to a proposed schedule son would not enter the PBS schedule cable service (see "Top of the Week "). that, by 1995, would drive program de- for at least 18 to 24 months, PBS's plans That diplomatic victory notwithstand- velopment and acquisition, the plan to to do that "better job" of self promotion ing, stations were provided the opportu- create a centralized National Program will begin next fall. Described by Daniel nity to respond to what Christensen de- Fund at PBS appeared to have marshaled Agan, PBS vice president of national scribed as "the essentials of a battle broad support before the meeting in Dal- programing and promotion services, as a plan " -a 46 -page "National Program- las had begun. "coordinated effort to integrate program ing Plan for the '90s" draft, submitted At week's end, although questions re- development, promotion and schedul- to stations June 1, that outlines how PBS mained about how and to whom PBS ing," PBS's nascent "Share of Voice" believes coordination, nimbleness and Chief Programing Executive Jennifer campaign, aimed at building public the ability to act swiftly in a competitive Lawson would be accountable for her TV's audience and image, will revolve market can be achieved. PBS's ideal decisions, it appeared that membership around event scheduling over three con-

31 h ogre Wag Broadcasting Jun 25 1991) secutive weeks in September and October. ANYTHING BUT CANCELLATION Slated for the widest promotion expo- sure is "Civil War," the mammoth 12- ABC's Anything But Love, the criti- didn't think we had much of a chance, hour historical series that PBS will strip cally acclaimed but moderately and equated its status with a corpse at 8 p.m. ET over five consecutive watched comedy starring Jamie Lee that was still twitching," he said. nights, Sept. 23 -27. PBS also plans to Curtis and Richard Lewis, has been Noah credits several factors with the promote heavily the following "Show- given a second life by ABC, which network's change of heart, including case Week," Sept. 30 -Oct. 6, during ordered nine episodes of the comedy attention from the press, and word which the prime time schedule of estab- series last week. from a source that ABC "was nervous lished series will be highlighted. Pre- The purchase is notable in that the about some of their other purchases." miered that Thursday (Oct. 4) at 8 p.m. network had not placed the series on The network has asked Noah and ET, another new 10 -hour series, Race to the fall schedule and did not give the 20th Television, which produces the Save the Planet, will continue on five project back -up status for next season. show, to be ready to go on the air in consecutive nights the following week, However, according to Peter Noah, ex- October if needed. "Our feeling is that Oct. 7 -11, at 9 p.m. ET. The strategies ecutive producer, he continued to lob- the order for nine could turn into may be retested next winter and spring, by for the show to ABC executives and more," he said. The show had been as PBS introduces other new programs was told recently that news of the airing on Wednesday nights from 9:30- already in the pipeline. But in the mean- show's demise might be premature. "I 10. time, several development and promo- tion managers in attendance told BROAD- aged by PBS and targeted for new pro- According to Downey, a tentative CASTING that promotional materials grams in the form of the $5 million budget for the National Program Fund generated by PBS and the producers of Program Challenge Fund, $2.5 million would be set each December, giving the September and October programs are Program Development Fund and $ I.5 Lawson approximately nine months to certain to aid in generating increased million Specials Fund. create a schedule -and members nine corporate and viewer support at the sta- In question last week was whether months to debate the figure- before sta- tion level. stations would retain the right to ratify tions are billed the following summer. Concurrent with this initial battle for how Lawson spends the remaining The new system would allow "limited image and audience will be a battle for $65.7 million now spent in the Station use discounts" to stations not using all image and increased funds on Capitol Program Cooperative auction, through the national schedule. Hill. "You are not a target," Represen- which stations bid on series renewal, Lawson would be held accountable tative Al Swift (D- Wash.) told a June 17 and which, as it is now operated, said after the fact, said Christensen, through session hosted by The National Associa- Peter Downey, senior vice president of the oversight of the NPPC and an addi- tion of Public Television Stations the PBS Program Support Group, tional program review board made up of ( NAPTS), now also known as Ameri- "strongly champions the safe and elected program managers, as well as ca's Public Television Stations. "You predictable." through CPB's annual needs assessment. are not in the unenviable position of the Although virtually no one opposed to Asked what authority each station would NEA. But you lose [when you are] just Downey's evaluation of the SPC could retain before programing decisions are being taken for granted. Being ignored be found at the Loews Anatole, several made, Lawson responded, "If we vote can be lethal." dozen of the PBS member station repre- on a slate of programs, we are precisely As NAPTS circulated a proposal to tie sentatives -most from stations which back to where we are with the SPC." 1994 -96 federal authorization requests have historically purchased relatively But the managers of the system's two this year to public TV's involvement in lesser numbers of series through the largest program producing stations advo- an array of public causes from education SPC -took advantage of the meeting to cated just that. "There has to be a to voter education to environment, Swift question whether they would forfeit the way," said William Baker, president of encouraged attendees to "get your hands powers to buy selective segments of the WNET(TV) Newark, N.J., to provide the dirty" lobbying congressional staff and national schedule and to ratify Lawson's stations with "taxation with representa- members and to "raise awareness with decisions before they are enacted. tion. Public television is too precious to members about the contributions you Under the plan, asked Melvin Rogers, be left in the hands of one person." make to classroom education...stimulate station manager of KBYU -TV Provo, Concurring that the next chief program- your board, your viewers and members Utah, would members "be assessed for ing executive might not inspire the de- of your communities to be there for programs we don't carry? Am I turning gree of confidence inspired by Lawson, you." over a blank check ?" And, asked anoth- Henry Becton, president of WGBH -TV er station manager, would stations with, Boston, suggested requiring a two- thirds Blank check? for example, a singularly educational majority approval of a slate of programs mission subsidize noneducational pro- as a possible form of ratification. Under the proposed restructuring of the graming for other stations through a PBS Said Christensen: "We have, up to roles for PBS and the Corporation for assessment that would translate to "pro- this point, resisted the idea of an up or Public Broadcasting, approved in princi- graming by the pound," rather than se- down vote on a package of programs ple by PBS, NAPTS and CPB last No- ries by series? Several other managers proposed by Jennifer Lawson." PBS, he vember, Lawson would take charge not cautioned that, with plans for special said, is "asking for the opportunity to only of half of CPB's $45 million Pro- events programing, such as $16 million - try this, taking exactly the risk [mem- gram Fund, but also of approximately $18 million in '92 elections coverage, bers were] describing." Despite some $74.7 million currently spent by stations PBS might take its new authority as li- reservations about method, the majority on national schedule programs. Out of cense to expand beyond member station of members appeared ready to follow that total, $8.5 million is already man- budgets. him into the breach.

Nosdantiq les 25 1990 READY FOR PRIME TIME PLAYERS, PART II Fifteen first -time executive producers are making their prime time series debuts in new shows this season, with several more veterans returning after a season or more away from the action. Below is part two of a special show -by -show roundup (new shows only) of the new and reemerging executive producers in prime time.

Quincy Jones, Kevin Wendle, Su- san Borowitz and are executive producers of Fresh Prince of Bel Air from Stuffed Dog Co. and Productions, in association with NBC Productions (NBC, Monday, 8 p.m.). Grammy -win- ning composer and music producer Jones makes his prime time production debut with the new "fish out of water" comedy Fresh Prince, about a street smart kid from New York moving to Los Angeles to live with rich relatives. Wen - dle, a partner in and president of Jones's production company (50% owned by a'. - d s . Time Warner Enterprises), said the con- ' t .®. 4 " $ ` cept for the show is based on the life of Warner Records Vice President Benny Nedina, who, abandoned as a child, was a Los Angeles street kid who was even- tually adopted by a family in Beverly Hills. "We think this is a breakthrough show on several levels," said Wendle. "We haven't seen different levels of 'Married People' culture within the black community por- trayed on television." Wendle, who'll the television programs Brothers, It's A Writers -producers Brad Buckner and continue to serve as executive producer Living and Webster. He is currently Eugenie Ross -Leming, whose previ- of Fox's Totally Hidden Video, and Jones searching for his "Ernie Kovacs." ous credits include Mary Hartman, are also producing a syndication talk show Mary Hartman and Scarecrow and Mrs. for next season, Voices of America with Richard Chapman describes his new King, will be back on prime time this Jesse Jackson. Susan Borowitz was a series, produced by Paramount for CBS, fall with Paramount's The Hammer- writer with Family Ties, while husband as "an adventure show focusing on a smiths on CBS. They'll serve as execu- Andy wrote for Day by Day. group of environmental experts who tive producers and writers. unite to serve as local troubleshooters, "It's a show about a very close -knit, Good Grief, the Twentieth Television combating environmental crime and multi -generational family whose mem- show debuting on Fox this fall, was dealing with natural disasters." Origi- bers bounce in and out of each other's turned down in 1983 by "every network nally called The Elite, then Green Ma- lives," Buckner said. Hammersmiths, and cable channel," according to execu- chine, the show is currently undergo- which begins production July 31, tive producer -writer Stu Silver. "They ing a third title change. evolved from development discussions all wanted me to change the arena from Chapman, co-executive producer with between Buckner, Ross -Leming and the a funeral home to used car salesmen, or Bill Dial, returns to prime time after a network. something of that nature," Silver told year's absence. He began his TV career as After Man' Hartman, which they BROADCASTING. a writer -producer on Simon and Simon. wrote and produced, Buckner and Ross - "I put it on my shelf and forgot about "I was involved in Simon for about six Leming wrote and produced a "short - it," he said, "then last year decided it years," said Chapman, "and while I did lived" series for NBC, Highcliffe Man- was too good to leave." Silver began to that show Dial and I created Legmen and or, which aired on NBC in April -May turn the idea into a film script, "but then Code Name: Foxfire, both for NBC." 1979. Fox came along and said, 'We want to Chapman left Universal Television for do it just the way you wrote it.' " Disney, where with Dial he created Rob Sternire and Prudence Fraser The central character marries into the Sidekicks, and with Gil Grant created are executive producers of Columbia funeral business and comes into conflict The Oldest Rookie, a vehicle for Paul Pictures Television's Married People with his conservative brother -in -law. Sorvino. He then served as co- executive (ABC, Wednesday, 9:30). After a brief Silver's credits include the hit film producer on a show called Hard Time on hiatus from prime time, the husband and Throw Mama From the Train, as well as Planet . wife team, both 35, are back with a

40 Programing Madmliy Jul 25 11190 show about familiar territory- marriage. knock down that barrier. Their last collaboration was as executive Under contract to ABC for a number producers of Live In, a CBS midseason of years, Weithorn managed to get only show during the 1988 -89 season. In one series on the air, the 10- episode 1987, Stemin and Fraser produced a Pursuit of Happiness. "I then thought if show also exploring the marriage theme I'm going to fail," he said, "I at least in the off-beat The Charmings. With want to do it on my own terms, so I Married People, the pair focus on three came up with an idea I loved," and generations of couples living in the same brought it to Fox. New York brownstone. "It's something Before he went out on his own, we've wanted to write about for some Weithorn was with Gary Goldberg Pro- time," said Stemin. "People are always ductions for five years, working on the saying: 'You're married, you work to- first four seasons of Family Ties. As for gether, how do you stand being that his new show, "I'm very happy that the close all the time ?' " That lifestyle suits Fox network exists, because I know this them just fine, he says. "Being so close idea would not have sparked any interest makes you very aware of the dynamics at the other three networks." of the relationship." Scott Brazil, John Eisendrath and Jeffrey Lewis is executive producer of Katherine Pratt are executive produc- Signs of Life, from Ohlmeyer Commu- ers of WIOU from Grant Tinker Group nications, in association with Orion in association with Orion Television. 'Signs of Life' Television (NBC, Sunday, 8 p.m.). Who better to develop a show about the Lewis didn't intend to be back in prime He did, but they passed. Fox liked the news organization at a local television time next season. Over the past two Parker Lewis concept and bought it. station than two people who have been years, since his last series, Beverly Hills These days are somewhat schizophrenic there? Eisendrath and Pratt, who created Buntz, was canceled, he has collaborat- for Phillips. He sits all morning in pre- the show and will write it, are both production True ed on a children's book with his wife, meetings for Believer veterans of the TV news wars. Eisen - illustrator Gayle Lewis, and has written and devotes all afternoon to Parker drath was a news producer at WBBM -TV a play about the last days of a spy and Lewis. Chicago and Pratt was an on -air reporter con artist, How 1 Killed Trebitsch -Lin- According to Michael Weithorn, the there, among other places. Brazil, coln. But NBC Entertainment President theme of interracial romance "is one of whose relationship with Grant Tinker Brandon Tartikoff convinced the former the last remaining blatant taboos" in goes back to the Hill Street Blues days at Hill Street Blues executive producer that television. As creator, executive produc- MTM, and Eisendrath and Pratt return to a new medical program was worth re- er and writer of True Colors, the prime time after a year's absence. They turning to produce. The show is a blend Twentieth Television show that focuses all worked for Tinker on the CBS drama of anthology, documentary and drama on the marriage between a black man TV 101, Brazil as executive producer, that examines medical issues from the and a white woman, Weithorn hopes to Eisendrath and Pratt as writers. -sit its patient's perspective, with the only com- mon thread an unseen narrator, Robert Prosky (Hill Street Blues). Some observ- ers have expressed concern the show ABC affiliate drops news, may turn into a "disease of the week" kind of program. "That is a danger," replaces it with 'Arsenio' Lewis admits. "But my intention is not to have it that way. I want this show to Toledo station scraps low -rated 11 p.m. newscast, be more curious, and less exploitative of people's emotions -and more replaces it with higher -rated syndicated show informative." WNWO-TV Toledo, Ohio, the with two VHF affiliates allied with CBS Clyde Phillips is executive producer ABC affiliate there, has and NBC, as well as a Fox UHF station, of Parker Lewis Can't Lose, from dropped its 11 p.m. newscast has been an also -ran in the late news Columbia Pictures Television (Fox, to protect what the station sees as a ' competition for many years, according Sunday, 7:30 p.m.). Phillips is going to much more valuable franchise -The Ar- to Brett Cornwell, vice president and be very busy next season, serving as senio Hall Show. In addition, the sta- general manager of the station. executive producer of two new shows. tion's news director was laid off and the "This station has programed a late Fox picked up Parker Lewis to start the position eliminated. Two other part-time newscast since the mid- 1970's and never season, and ABC has picked up True producer slots have also been cut from with any meaningful success," Corn- Believer, based on the film of the same the payroll. well said. In the May sweeps, wNwo -Tv name, as a mid -season replacement se- It's the second time in three months late news averaged a I rating and 4 ries. Phillips is a veteran cop drama pro- an ABC affiliate has cut back on local share. Arsenio, airing at midnight, aver- ducer (Houston Knights) who has want- news. In March, wQOW -TV Eau Claire, aged a 3/22 in the May book. ed to expand into comedy for some time. Wis., scrapped its news operation alto- The station is also a distant third in CBS told him to think about developing gether (BROADCASTING, April 2). evening news competition, but will con- a high school comedy for prime time. WNWO -TV, a UHF station competing tinue to program a half -hour newscast.

J thasdatlty kw 25 1990 Programing 41 had been doing at midnight. Nightline,

which had aired at 1 1:30 p.m., has been pushed back to midnight. Nightline has been averaging a 2/11 behind the late news, and may benefit from the higher lead -in it will receive from Arsenio, said Cornwell. Nia Pee- ples, the late night show Paramount is launching next January, will follow Nightline at 12:30 a.m. It's estimated that advertisers spend about $13.5 million on advertising in news programs in the Toledo market an- nually. WtNwO -Tv commands perhaps 10% of those dollars, said Cornwell, with the rest divided by WTOLITV), the 'Arsenio' CBS affiliate and news leader in the Next fall the station will move its early I I p.m.," said Cornwell. Typically, he market, and wrvG(TVi, the NBC affili- news back a half-hour to 5:30 p.m., said, "the UHF II p.m. news is driven ate, which is ranked second in news. probably sandwiching the new Personal- into fourth place." He cited Dayton, Niether the public nor the local media ities between it and World News Ohio; Charlotte and Raleigh, both North has taken the station to task for scrap- Tonight. Carolina, and Austin, Tex., as markets ping its late newscast. Cornwell said no Cornwell said he scrapped the late where that pattern has developed. viewer protests have been lodged. newscast in part out of concern that Par- Cornwell said the station has renewed Tom Ensign, the television columnist amount might take Arsenio away and put Arsenio for two more years. The station for the Toledo Blade, said he didn't take it with a station willing to air it before is predicting that the program, which a position in reporting the story. "It's midnight. We did a study of unequal moved to 11 p.m. on June 18, will climb always a shame to lose a news program, markets where the UHF late news goes to between a 5 rating and a 7 rating by but in this case nobody was watching it against an independent with Arsenio at next February. or about double what it anyway." -so

'COSBY' GOING THROUGH SOME CHANGES New characters, writers help veteran sitcom prepare for challenge of seventh season and `Simpsons'

In preparation for its seventh season on NBC, The Cosby Show is under- going some changes in front of, as TABLOID SHUFFLE well as behind, the cameras. According to Bernie Kukoff, who has joined Marcy Twentieth Television, Fox's syndi- tors, Paramount's Hard Copy, shook Carsey and Tom Werner as one of the cation arm, has named veteran up its management last week. The show's executive producers, the modifi- print journalist Anthea Disney to the company is not renewing the contract cations were set in motion well before newly created post of managing edi- of executive producer Mark Monsky, Fox announced its intention to place The tor at top -rated TV tabloid show A who will join Warner Bros. where he'll Simpsons in direct competition. Current Affair. Most recently, Disney develop programs. The number -two was "Other than the fact that [The Simp- developing prototype publica- producer on the show, John Parsons, sons] exists and that it's competition," tions at co -owned Murdoch Maga- will run things on an interim basis. Kukoff told BROADCASTING, "nobody zines. Disney served as editor-in- Sources said Paramount considers Par- chief of Us Magazine, and before sons a here is saying 'they're doing that, so candidate to replace Monsky, Before she let's do this.' Like any show, we want to that, Self Magazine. that but was also considering bringing was editor of the New York someone keep Cosby as fresh as we can, and add Sunday over from Entertainment To- new elements that make it go in direc- Daily News. The Disney appoint- night, which currently has two execu- tions that will keep the same kind of ment, sources said, reflects a staff tive producers, David Nuell and Jim quality." Cosby will begin taping its expansion at the program. The show Van Messel. Nuell had been the sole new season on July 19. recently appointed its first Los Ange- executive producer of ET and was to The main addition to the Cosby cast les -based correspondent, Mike Wat- have joined NBC earlier this year as will be a 17- year -old character named kiss, who had been a reporter for the executive producer of Today. The deal Pam, who is Claire Huxtable's "distant program out of New York. Other ap- fell through, but in the mean time Van relative." Played by Erika Alexander, in pointments are expected shortly. Messel, who had been number two at Meanwhile, one of Affair's competi- ET, had been named to replace Nuell. `Cosby' continues on page 74

42 Programing Broadcasting Jun 25 1990 RATINGS ROUNDUP

For the second week in a row, CBS climbed out of the new Saturday game show block on June 16 got off to a good prime time ratings cellar to finish in second place, be- start, with Super Jeopardy! finishing first in its time period at hind NBC, leaving ABC in third place. For the week 8 p.m., with a 7/17. Monopoly, at 8:30, finished second with a ending June 17, the standings were: NBC, 10.4/20. CBS, 7.1/16. ABC's only nightly win of the week was Friday. NBC 9.7/19, and ABC, 9.3/18. won Tuesday, Wednesday, Thursday and Saturday; CBS won Nevertheless, ABC did find something to crow about. The Sunday and Monday.

Week 38 June 11 -June 17 1st column tells rank, 2nd column tells position compared to last week: -Down in rank from last week. A -Up in rank from last week. N-Premiere broadcast. 3rd column tells rating, 4th column tells network, 5th column tells show.

1 16.8/29 A Roseanne 27 11.0/21 A Who's the Boss? 57 7.8/14 A Young Riders

2 16.7/31 N Cheers 30 10.8/19 C Newhart 58 7.7/14 N Hogan Family

3 14.7/28 F Simpsons 31 10.5/19 A Doogie Howser, M.D. 58 7.7/18 N We'll Take Manhattan

4 14.5/26 F Married...With Children 32 10.3/19 C Sunday Movie: Red River 60 7.6/14 A Brewster Place

5 14.2/28 N Cosby 32 10.3/21 A Just the 10 of Us 61 7.4/14 N Where's Rodney?

6 14.0/26 N A Different World 32 10.3/20 C Major Dad 62 7.3/14 C Jake and the Fatman 6 14.0/29 N Empty Nest 35 10.2/19 A Sunday Movie: Live Twice 63 7.1/16 A Monopoly

8 13.8/23 A Coach 35 10.2/22 A Flockens Spec. 64 7.0/16 C Most Dangerous Game 9 13.6/23 C Designing Women 37 10.1/19 A Macgyver 64 7.0/17 A Super Jeopardy!

9 13.6/30 N Golden Girls 38 10.0/21 N Hunter 66 6.9/15 N Baywatch 9 13.6/24 N Seinfeld 38 10.0/21 A Perfect Strangers 66 6.9/13 A Father Dowling

12 13.5/29 A Amer. Funniest Videos 40 9.9/20 C Movie: Terror/Hwy 91 68 6.8/14 A Mystery Movie: Stryker 13 13.4/25 C NBA Finals Game 4 40 9.9/18 C Sydney 69 6.6/14 F Amer. Most Wanted 14 13.2/25 C NBA Finals Game 5 42 9.8/20 A Growing Pains 70 6.4/15 N My Two Dads 15 12.9/23 N Midnight Caller 42 9.8/18 N Movie: Appearances 71 5.7/13 N Movie: Fr. Clements Story 16 12.8/31 C 60 Minutes 42 9.8/19 C Rescue: 911 72 5.6/11 F Booker 16 12.8/25 N Unsolved Mysteries 45 9.7/18 N Dear John 73 5.4/13 C Paradise

18 12.7/22 N Heat of the Night 46 If 9.6/19 C Murder, She Wrote 74 5.1/11 C Tour of Duty 19 12.6/23 A Wonder Years 47 9.5/18 N Quantum Leap 75 5.0/12 A Life Goes On 20 12.5/21 C Murphy Brown 47 9.5/17 N Singer & Sons 76 4.8/10 C Beauty & The Beast

21 12.3/22 F In Living Color 49 9.3/16 A Movie: Rough Cut 76 4.8/11 F Cops 22 12.2/21 N Movie: Those Left Behind 49 9.3/18 A Head of the Class 76 4.8/9 F Movie: Less Than Zero 79 Video 23 11.7/22 N L.A. Law 51 9.2/19 N Movie: Elvira 4.4/10 F Totally Hidden 80 24 11.3/25 A Full House 51 9.2/17 A Primetime Live 3.9/7 F Alien Nation 81 24 11.3/23 A 20/20 53 8.9/16 A thirtysomething 3.7/7 F 21 Jump Street 82 3.3/8 Outsiders 26 11.1/28 C NBA Finals Post Game 5 54 8.4/15 C Dave Thomas Show F 27 11.0/20 C Circus of the Stars 54 8.4/16 C 48 Hours 83 2.1/5 F Open House 27 11.0/21 N Matlock 56 8.0/15 A Equal Justice 84 1.9/4 F Tracey Ullman

FREEZE FRAMES: Syndication Scorecard ' Week ended June 10

Rank Rtg Stns Covg Program (Syndicator) 9 Geraldo (Tribune) 5.4 193 99 1 Wheel of Fortune, syn. (King World) 11.9 230 97 9 Magic II (Buena Vista) 5.4 139 87 2 Jeopardy! (King World) 10.7 220 98 11 Donahue (Multimedia) 5.3 226 98 3 Star Trek: Next Generation (Paramount) 9.1 235 98 12 Warner Bros Vol 28 (Warner Bros Dorn TV) 5.2 125 91 4 Oprah Winfrey (King World) 8.1 217 99 13 All Amer Theater 5.0 82 76 5 Entertainment Tonight (Paramount) 7.6 180 97 14 Mama's Family, syn (Warner Bros Dom TV) 4.7 177 92 6 Cosby Show (Viacom) 7.5 202 97 15 2 (LBS) 4.6 136 86 7 Wheel of Fortune, wknd. (King World) 7.3 209 92 15 People's Court (Warner Bros Dom TV) 4.6 182 92 8 Current Affair (20th Century Fox TV) 7.2 194 96 15 Star Search (TPC) 4.6 172 97

" Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research.

Broadcasting Jun 25 1990 Programing 43 BAIllI)

COEN SEES RADIO AD SPENDING CLOSING IN ON $9 BILLION Ad executive says in semi -annual predictions that radio's share of advertising will grow in 1990; outlook for local, spot and network radio also improving; brokers hope good news will encourage activity by financial community Robert Coen, senior vice presi- up, ultimately, stations bill more and reemphasis on "stronger levels of brand dent, director of forecasting, cash flow goes up," he said. support for the largest and most impor- McCann -Erickson, upgraded his For the first quarter of 1990, national tant brand assets." The outlook for spot forecast for total radio advertising ex- radio revenue also increased. Spot radio radio the rest of the year shows a 5% penditures for 1990. According to fore- in January increased by 8 %, it increased growth rate to $1.625 billion. Network casts released at the ad agency's semi- in February by 3 %. in March by 4% and radio will also finish the year up, ac- annual presentation of its "Insider in April by 4 %, the RAB said. The cording to Coen, posting approximately Report" (BROADCASTING, June 18), overall increase for the first four months $500 million in revenue, also a 5% in- Coen predicted that radio's total share of for spot radio was 4 %. Network radio crease. The combined outlook for na- advertising would grow from 6.7% in revenue began the year down by 3% in tional radio is a 5% growth rate over 1989 to 6.8% in 1990, or approximately January, recovering to post a 7% in- 1989, or $2.125 billion. $8.8 billion. crease in February and an 8% increase in A cursory look at the last five years of Local radio revenue was up 5.2% for March. It softened again to a loss of 1% total radio advertising revenue estimates the first quarter of 1990. according to in April compared to the same period by the RAB (see chart) shows that radio figures supplied by the Radio Advertis- last year. Overall, network radio's rate advertising has increased every year ing Bureau. The outlook for local radio of growth in the first four months of since 1985. Projected numbers for 1990 for the rest of the year, according to 1990 was 4 %. reflect an increase of share for radio, Coen, is a 6% increase over 1989, or The future of national advertising, ac- from 6.7% of the total revenue pie, to $6.68 billion. By comparison, the out- cording to Coen, will be marked by a 6.8 %. -lc look for local advertising in newspapers was only a 3.5% increase over 1989, local TV was 6% and other local media $8.8 5.7 %, said Coen. Total Radio RAB President Warren Potash was Advertising Revenue $8.420 +4.76% "delighted" by the forecasts: "Share Billion Dollars $7.893 +6.6% growth as well as share erosion is a long slow process.... +8.24% This new decade will $7.292 bring more structural change and bring it $7.026 faster than any in +3.78% other our history, with +7.05% the possible exception of the 1950's. $6.563 The difference is, radio is so much better positioned to prosper in this new emerg- ing marketing climate." Industry brokers are hopeful that the optimistic climate will help ameliorate the sluggish station -trading marketplace. Bob Mahlman Jr., of New York -based The Mahlman Co., hopes the good news will encourage activity by the financial community. "I hope the banking com- munity reads this and realizes that the economy for radio is coming back. We would all like to see them go back up to the levels of lending they were doing before," Mahlman said, adding: "Any news about radio doing better is good news." "It is absolutely good for business - if forecast goes up and then the follow - 1986 1987 1988 1989 1990 through happens," said Bill Cate, presi- dent of Atlanta -based Chapman Asso- ciates. "Anytime that radio dollars go Graph source: Radio Advertising Bureau

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A FORMAT TO LAUNCH RESPONSE. The key to BRN's power is our listeners. They are driven to succeed at the business of living. They need knowledge about current events, business, invest- Business Radio Network

lm Angela. KORG -AM Minneapolis. KJJO -AM Sacramento. KXOA -AN Syracuse Albuquerque. KMHA -AM Roanoke, MINI-AM Baton Rouge, WIBR-AM

Chicago, WNVR-AM Tampa.WTKN -.AM New Haven. WXCf -AM Raleigh. VYNBR-AM Monterey Austin, KWWB -AM Springfield, MA WSPR -AM San Francisco, RSJX -AM Seattle. KEZXAAM Danbury,WIAD -AM Greensille, SC, WPCI -AM .Albany. WPTR-AM Portland, ME. WCIZAM Colorado Springo, KCBR -AM

Buston. WMEX -AM WenNthee, WA KWWW-AM San Diego. KCEO -AM New Orleans, WTIX -.AM Honolulu, KGU -AM Spokane Augusta, WNfA -AM Dallas. KDBN -AM South Fonda, WSBR -AM Orlando. WBZS-AM Grand Rapids, WGRD -AM Jacksonville Tucson, KNST -AM Lafayette, KINF -AM Washington, D.C., WPGC -AM , WEDO-AM Portland. OR, KBNP.AM Buffalo. WWRB -AM little Rock, KBIS -AM Huntsville, VANN -AM Traverse City, WMKT -AM

Houston. KSEV-AM St. (nuis, WCEO-AM Kansas City, KBFA -AM Norfolk, WXRI-FM Tulsa, KSKS -AM Johnstown, WTtUM -PM Mexico City, VIP-FM

Cleveland. WHK -AM Denver. KNItS -AM Cincinnati. WCVC-AM Hamsburg, WWII -AM Richnnond, WKIE -AM Youngstown.WPNV -AM Cancun, XHNUC -FM :Atlanta WTOM-AM Phoenix. KENN-AM Charlotte, WSTP -AM Huntington, WV, WNST -AM Knoxville, WUTK -AM Lw Vegas. KAEG-AM And Mme... AD AGENCY CREATIVITY: RADIO'S NEEDED DIMENSION Market and demographic shifts and tightening media competition are causing advertisers to take another look at the cost - effectiveness-and creative advantages-of radio

Radio is poised for unsurpassed ducted by RAB and the Association of growth in advertising -if it can National Advertisers, RAB President take advantage of shifting market Warren Potash addressed the opportuni- demands and excite the imaginations of ties that radio affords advertisers and creative directors and writers. The statis- compared its benefits against those of tics are well- known: At any given time, other major media. "Targetability, flex- according to the Radio Advertising Bu- ibility and cost efficiency are the most reau, 17% of all Americans are tuned to valuable elements required to increase their radios. And 96% of all adults 12- the productivity and impact of your ad- plus (according to Arbitron data) listen vertising and overall marketing invest- to radio at least once a week. On a ments," Potash said. weekly basis, radio outreaches television Indicative of the efficiency of radio and print, reaching 6% and 20% more advertising is the now legendary Motel 6 Americans, respectively. The cost -per- campaign emphasizing the motel's no thousand for a network radio spot is a frills appeal, with folksy spokesman quarter of that for network TV, and net- Tom Bodett. The Dallas -based Richards work and spot radio have experienced Group, which developed the campaign, their attention you have to do something the lowest cost increases of any national looked exclusively to radio to achieve at the top [of the spot]...so the listener media since 1982, according to the Ra- what the motel chain considered its top gets the idea that dio Advertising Bureau. Additionally, priority: turn around a damaging cut -rate he's eavesdrop- radio reaches markets that TV generally image that in the 1970's and early ping on a person- can't touch -people in their cars, in 1980's had led to sharp decreases in al, private con- their offices, on the beach. occupancy rates. versation. It's this The success story now is part of radio eavesdropping industry folklore. Since 1986, Motel 6 quality that said it has had a 65% increase in total makes radio work revenue. Agency principal Stan Rich- so well." ards said the results should come as no Good radio surprise to those persons who truly be- creative writers lieve in the medium. "Radio works best and directors Dick Orkin when you can define the audience," he need to collaborate with their audience, said. "It works because you can target not talk to them, said Joy Golden, presi- your demographics, you can take advan- dent of New York -based Joy Radio. tage of frequency and you can talk to the Golden carved out her radio- exclusive consumer close to the point of niche five years ago with a series of purchase." spots for Laughing Cow cheese. She It's this personal relationship that ra- said her experience in television and dio strikes with the listener that ultimate- print advertising has helped her "see" ly makes it successful, said Dick Orkin, the spot from the listener's point of These figures, whose Los Angeles -based Radio Ranch view. "In television, a commercial writ- fueled by in- turns out hundreds of radio campaigns a er works with the art director to create creased media year, and who won three radio Clio the picture," she said. "In radio, the competition, a Awards this month in New York, in- listener is the art director, because new attitude to- cluding one for Carlsberg beer. "Radio you're giving him the material from ward target ad- is very personal, very one -to -one. Wher- which he has to create his own visual vertising and a re- ever a person is listening, you have an image." The reason a lot of radio com- newed interest in opportunity to involve that person in a mercials don't work, said Joy Golden, is cost -efficiency, very active-and interactive-way." that they give the listener "bad have helped radio Because of the "passive" nature of pictures." realize its greatest radio listening, Orkin believes that radio Roy Bostock, chief executive officer overall percent- Stan Richards creative should draw from this need for at D'Arcy Masius Benton & Bowles in age growth in total advertising revenue emotional involvement. "With TV you New York, agrees that the visual ele- since 1985. In 1989 radio increased its just plop yourself down on the couch ment is just as crucial on radio as it is in share of advertising from 6.6% to 6.7 %. and just look at it," he said. "In radio TV or print. To this end, he said, RAB predicts a similar increase for 1990 we have to attract the attention of listen- DMB &B has developed "a canon of (see page 44). ers who are actively involved in other universal creative standards" by which At a workshop earlier this month con- things at the same time. In order to grab every ad is evaluated. One of these stan-

/roodasliy luir 2S 1990 dards, he said, is that every ad must be all the prestige to go with TV. There's visually arresting. "Great radio ads more money in TV than in radio, and meet this standard, too," Bostock said. everyone is guilty of falling prey to the "They have to conjure up clear, power- glamour of the small screen." Richards ful images in the mind's eye, just as said many senior creative people ad- great literature does." vance to supervisory levels and immedi- Ads that fail to measure up in visual ately declare "I don't do radio," which terms -and Bostock claims there are tends to advance radio's "third world" many that fit the bill -fuel a pervasive outlook. "Usually the person in the cu- sentiment that radio advertising is sub- bicle outside the office does the radio par compared with that of other media. and that again is a major reason why so "Local radio commercials as a whole much radio advertising is so awful," he are a bit inferior to TV commercials," said. he said. "And far inferior to print." To counter this creative dearth, Orkin Stan Richards attributed much of this you hear so much awful stuff on the said agencies need to stress the positive "inferior" quality to the medium's low radio," Golden said. "A lot of people elements of radio and regularly expose rates and production costs. "Radio suf- try to be funny, but it's the pits. You their writers to it. "People just don't get fers from being an inexpensive medi- can't teach a person how to be funny." the time to practice their radio skills," um," he said. "That makes it a much Golden said writing good creative he said. "In a typical large agency, the more usable medium for advertisers like copy is only half the challenge in pro- television guy gets to travel to Fiji if car dealers, which means you'll find a ducing quality advertising. Citing the he's going to film Fiji. In radio, Fiji is in lot more bad stuff on radio than you do late Richard Burton's reading of the the studio. They can't conceive the val- on TV." Instead of just churning out phone book, she looks to casting as a ue of radio compared to TV or print." cheap spots at the last minute, Richards crucial element in tying up a tight cre- Orkin said agencies should stress ra- said creative directors and/or copywrit- ative package. dio as an art form and should be willing ers should understand that radio pro- "With proper to "leap at the opportunity to develop it vides a creative luxury that other major casting you can as they would television." media do not offer. Said Richards: "Ra- make a mediocre Few people who work in radio need to dio gives you 60 seconds to spend with a script absolutely be convinced of its effectiveness or val- customer, as opposed to three or four in wonderful or you ue as an advertising medium. But, as print and maybe 30 on TV. That 60 can take a fabu- Bostock said, those people responsible seconds gives you a wonderful period of lous script and for the creative aren't so easily excited. time in which to establish a relationship ruin it with bad "As media planners, clients and adver- with a listener." actors," she said. tising professionals, we need to get our Not taking advantage of that opportu- The ultimate people as excited about radio advertising Joy Golden nity -and misunderstanding the medi- hurdle for radio as they are about TV-to appreciate the um-is what Dick Orkin said contrib- advertising lies in dispelling the perva- creative challenges it offers and to let utes to an outpouring of what he calls sive negative attitude many agencies feel their imaginations really take flight." "bad stuff." He claims that many radio about radio. "Writing radio takes a Then -and only then -can the full vi- creative writers miss the mark because complete understanding of the medium, sualization of scenes and images on ra- they take the "mind's eye" concept to which a lot of agency people don't have dio be achieved, Bostock said. Quoting the extreme, while forgetting the limits or really want," said Stan Richards. Jonathan Swift, he added: "Vision is the of their listeners' imaginations. "Every- "The advertising industry has allowed art of seeing things invisible." - thing has to be rela.ed to a close, person- al experience," Orkin said. "You ¡shouldn't] go too far afield by having HECK NAMED RNA PRESIDENT Christopher Columbus showing up for a The Radio Network Association has sale, or having space aliens drop in." named Albert (Bud) Heck president An idea that seems cute or outrageous on and executive director, succeeding Pe- paper often ends up violating the listen- ter Moore, who left the association ear- ers' personal relationship with the radio, lier this month to join CBS Radio Net- or simply surpassing the limitations of works as vice president of affiliate his imagination, Orkin said. relations. Heck currently is vice presi- "Many radio spots miss the mark be- ent of marketing and sales at the Ra- cause they forget what they want the io Advertising Bureau in New York, consumer to know," Orkin said. "They nd is a I6 -year veteran at the associa- get so deeply involved in the entertain- 'on. Previously he served as director ment aspect that they get lost. Because f new business development at the of the unlimited resources you can draw BC Radio Network. from in radio, people tend to get lost a Heck intends to "focus 100% on devel- medium and needs to find some way to lot.' óping [ad] revenue for network radio, en- minimize or [end]...intramural conflicts." One area where they tend to get lost, ly at the expense of TV and maga- Heck said that networks "are always said Joy Golden, is humor. Claiming ines, not from other sectors of the radio claiming that the rep firms are stealing that humor is one of radio's strengths, ustry." He said the radio industry "has business and vice versa," and that con- she also noted that it can lead to its position itself as a primary advertising flict has to be resolved. greatest embarrassments. "That's why immodestly be 25 1940 We 47

Bostock concedes that some advertis- AIR WAYS ers are permanently entrenched in televi- sion and don't listen to radio's frequen- cy -and -reach arguments. But, he says, DMB&B's Roy Bostock: nothing is set in stone. "At some point Bullish on creative radio these advertisers can be convinced of the power of radio, but it's going to be through hard numbers and hard work. Roy Bostock joined Benton & Advertisers are very pragmatic people. Bowles New York in 1964. He When they see results in the marketplace has been with that agency ever from radio testing they may use more since. When the advertising firm merged radio. But until they see those results with D'Arcy MacManus Masius in they will stay with what has built their 1985, he was named president of businesses to date. And that, primarily, D'Arcy Masius Benton & Bowles and is television." earlier this year also was elected its chief The key to the successful use of radio, executive officer. Bostock says he has Bostock maintains, lies in the creative always had a strong commitment to ra- product. Contrary to a perceived agency dio, and over the past 25 years has malaise toward radio, Bostock believes worked to bring to the medium a viabili- many creative people are becoming -or ty among national advertisers who tradi- Roy Bostock can become -excited about what the tionally ignored it. During the 1970's medium can offer. "More and more and early '80s, most national advertisers plan for a national account and our pri- they are discovering that they have ignored radio for the glamour of televi- mary concern would be how much of the greater latitude in the development of sion -where their products could be budget would go for network television radio advertising than they have in tele- seen and not just heard. Bostock says and how much for spot television. May- vision advertising," he says. this TV -only mentality persisted until be we'd even consider a little print. But As this latitude becomes more attrac- very recently, and still dominates much radio would not have received serious tive, the "glamour factor" that has drawn of the national creative being developed consideration because it had this nega- creative people to TV also is changing, by major agencies. Due to a number of tive image of 'television without the Bostock notes. "It's not a massive economic and demographic factors, pictures.' " change, but we're seeing a slow, steady however, some advertisers have begun Not so today. Rising costs, plus a momentum building. As more and better to shift their buys from the aura of the growing interest in targeting specific creative is being developed, more people 19-inch screen to the cost -effective consumer groups, have caused media are saying: 'I want to do some great ra- benefits of radio. planners to examine how to achieve their dio.' Our creative people love radio; they Bostock credits the fragmentation of goals at the lowest costs. Says Bostock: really get into it. They are as enthusiastic media -specifically the fragmentation "Media people today will look at televi- and devoted to it as they are about any TV of network television -for expanding sion and they'll look at radio, print and campaign and when that sort of thing hap- the "exploratory" use of national radio outdoor, and they'll ask, 'How can we pens is when you get breakthroughs in advertising. He says that significant cost put together the most efficient way to creative." increases in television have led many reach our target audience ?' We're seeing Agencies need to dispel the notion agencies to look for new advertising op- much greater targeting of audiences to- that radio creative has to be developed portunities, which ultimately benefits ra- day than there was [in the '70s]. As differently than it is for other media, dio. "Agencies and advertisers together costs have increased, people have tried Bostock continues. "Radio shouldn't be constantly are searching for better and to be more efficient by targeting more done differently, it should be done bet- more efficient and creative approaches and more. Radio then becomes a natural ter," he says. "We need to use the to advertising," he explains. "Fifteen consideration because it obviously tar- strengths of the medium by making the years ago we would put together a media gets extremely well." advertiser more persuasive with radio than with any other medium. We have to seize the opportunity to say 'I can make more of this product on radio than I can RADIO BROADCASTERS: on TV' -and then do it." Therein lies the job of the art director $top Paying More For Mugic Than You Have To! in radio, Bostock says. Traditionally Let Jack Zwaska, a longtime industry expert, show you how to concerned only with visual media, the cut $ off your fees to ASCAP/BMI/SESAC. Subscribe now to art director has an even more important ZNEWS, the bimonthly newsletter devoted to lowering license role in developing visual images for ra- dio. Explains Bostock: "The art director fees for the radio broadcaster. For $175 per year, learn the secrets money your has a great responsibility in making an of saving on annual ASCAP /BMI reports and audits. audio message come to life visually in Your reports are due April 1. Call today to rush your subscription. the mind of the listener. He has to real- ize what visual impact the radio com- mercial needs to make in the consumer's 226 East 54th Street New York, NY 10022 mind and then help the creative partner work out the advertising that's going to 212 371 -8743 create that image. " pis

48 Radio itradastNp ha 251990 VIEW FROM THE TRENCHES

Addressing radio executives at the United Nations last week, CBS News correspondents Dan Rath- er, Lesley Stahl and Doug Poling dis- cussed the monumental economic and political changes that have shaped world history over the past 12 months -and predicted further global changes ahead in the I990's. Rather, who hosts Dan Rath- er Reporting on CBS Radio, said the 21st century has already arrived, and CBS's Lesley Stahl. Doug Poling. Dan Rather and Larry Cooper warned that other nations, notably Japan and a new, unified Germany, will as- he's pressured." Stahl said that White bined Germany and to take advantage of sume the leadership role traditionally ex- House staffers are suffering from a the opportunities that an expanding Eu- pected of the U.S. He expressed concern general malaise because "at the Rea- rope offers. that President George Bush may be re- gan White House everything bubbled Larry Cooper, vice president of CBS linquishing possible status as one of the up from the bottom and [President] News, Radio, moderated the Q &A ses- century's great Presidents by turning his Reagan checked things off a list like an sion. He told BROADCASTING that the prudence on foreign policy "into a poli- actor checks off scenes," she said. "In emphasis of local and national radio and cy of procrastination." the Bush White House, everything be- TV news has shifted dramatically over Stahl, who hosts Face The Nation on gins and ends in the Oval Office," the last 20 years. "At one time radio CBS Radio, concurred with Rather's which she said has left a lot of aides in was out on the streets and television was assessment of Bush's style. She ob- the dark. confined to the studio," he said. "Now served that the President "prefers to Poling, host of CBS Radio's Today In you're seeing TV news crews every- act on matters cautiously" and tends to Business, called on the U.S. to recog- where, while radio reporters hardly ever make forceful decisions "only when nize the power of an emerging, com- leave the studio." -m

CHR, URBAN STATIONS LEAD IN BIRCH REPORT

Younger- skewed FM radio stations, pri- ued to build audience, rising to a 10.7. dominated the top slot, finishing at 9.9 marily those programing CHR and Ur- Adult Contemporary wGiv(AM) experi- in the spring report. Number -two station ban formats, continue to perform well in enced similar growth, remaining in sec- WXKS -FM experienced similar growth, the top 10 markets, according to ad- ond place while climbing slightly to 7.5. climbing from 7.0 to 8.6 on the strength vance Birch numbers for the spring 1990 San Francisco -News /Talk, a pe- of its Urban programing. ratings period, Monday- Sunday, adults rennial favorite in the Bay area, dropped Houston -Urban outlet KMJQ(FM) 12 -plus. Urban and CHR -Top 40 sta- two full share points as Century's CHR - slipped more than a full point since the tions each held the top slot in four of the oriented KMEL(FM) climbed into the top winter report but clung to a narrow num- top 10 markets, respectively, while one position at 8.4. This increase helped top- ber -one lead with a 9.9. Meanwhile, AOR and one Country station also came ple last winter's leader, News /Talk-for- KIKK -FM, Viacom's Country station, out on top. Market -by- market highlights matted KGO(AM), which dropped from climbed a full point to 9.7, strengthen- include: 8.1 to 6.6. ing its number -two hold. New York-Summit Broadcast- Philadelphia- Album -Oriented Washington-Urban -edged CHR ing's Urban-formatted WRKS -FM re- Rock continued to thrive as Group W's WPGC -FM continued its dominance in the mained fairly stable, experiencing a .1 WMMR(FM) climbed from 8.0 to 9.1 to nation's capital, climbing into double rise to 6.3, while Malrite's mainstream lead the pack, although Urban -formatted digits with a 10.7. This jump could be at CHR outlet, WHTT(FM), slipped slightly, WUSL(FM) remained just behind with a the cost of Urban- oriented WKYS(FM), but still managed to move into second, 9.0. which dropped a half point to 6.2. with a 5.4. Detroit -Urban WJLB(FM) added an- Dallas -Country continued to dom- Los Angeles-Gannett's CHR com- other half point to its share, increasing inate the market, but the two top country bo KITS -AM -FM edged into first place on its lock on the top slot with a 9.6. Capci- outlets each slipped slightly. First -place the strength of a 7.1 combined share, ties /ABC's Adult Contemporary KsCS(FM) edged downward from 9.6 to displacing dance -CHR KPWR(FM), which WJR(AM) edged into second place to 7.6, 9.3, while third -place KPLX(FM) dipped dropped from an 8.2 in the winter report while its CHR -formatted WHYT(FM) to 6.9. Last winter's number -two sta- to a 7.0 for spring. slipped into third place with a half-point tion, Urban- oriented KKDA -FM, held on Chicago -Urban programing in- drop, giving it a 7.1. to second place again but dropped more creased in popularity as WGCI -FM contin- Boston -CHR- formatted wzou(FM) than a full point to 7.0. -RE

Broadcasting Jun 25 1990 Digital Cable Radio's Joe Capabianco 'cues' up a selection

THE RETURN OF DIGITAL RADIO ON CABLE Major proponents of commercial free, CD- quality music formats postponed 1989 launches until this year; Jerrold is first out of gate, but DMX and DP aren't far behind

Just as cable television made its way into catch fire, problems for radio could covering 1,250,000 homes, will have television broadcasters' territory, cable arise, according to Tom Eshbaugh, op- access to the premium service by Octo- radio may be getting ready to step on the erations manager at KQPT(FM) Sacramen- ber. The MSO's include Comcast, Cox, edges of radio's turf. Three digital audio to, Calif., where the Scripps- Howard Cablevision, Continental, Warner, services, which offer a variety of com- cable system was a test market for Jer- Adelphia, Harron, Greater Media, Cen- mercial -free CD- quality music formats rold Communications' Digital Cable Ra- tury, Post -Newsweek, Hauser, Scripps- (as well as cable network simulcasts) are dio. Loosely formatted KQPT programs Howard and Multimedia. vying for systems' unused cable trunk both new age and jazz, and noncommer- The company's three -year research in- space. And now the premium -priced ser- cial services which can afford to pro- dicates a 7% to 10% buy rate, said Del vices, which had to delay launch dates to gram those formats separately could Beccaro. By October, DCR expects to get sufficient MSO support, are finally pose a threat to KQPT, said Eshbaugh. have 110,000 subscribers, but the enter- getting off the ground. And if the digital services air stations prise needs half a million to break even, The digital radio services say they're from other markets, or carry a few local expected in two- and -a -half years. not competing with broadcast radio, market stations, as some are planning to DCR's original launch date was late whose listenership is largely outside the do, all radio broadcasters could be ad- last year, and the delay has given it a home, and which thrives on localism. versely affected, he said. chance to make some changes, including Instead, they offer narrow formats that DCR is the first digital audio service developing a different format perspec- aren't commercially viable for radio sta- out of the block, having launched May tive. "When we first started [market tions, and which will only be purchased 21 in Comcast's Willow Grove, Pa., testing], we tended to program similar to by a small percentage of the population, system (30,000 subscribers). According radio stations, but we found that people at least for now. to David Del Beccaro, vice president of wanted more narrowly defined for- When and if the digital audio services DCR, 26 cities, involving 16 MSO's mats," said Del Beccaro.

Broadcasting Jun 25 1990 SO Obis DCR will offer also had a late 1989 launch date, but end of the business to Scientific- Atlanta, two packages to instead will roll out to 4.9 million cable which is manufacturing and selling the subscribers. The households in October. Formerly called equipment to cable operators. Tuners, DCR Basic package CDI8, the service expanded to 30 chan- with options to rent or buy, will run offers 8 channels at nels during the interim, and plans to stay from $80 to $100, and headends cost a recommended within originally -programed music between $7,500 and $12,500. Headend price of $6.95, channels. DMX is narrowly subdividing pricing will increase about $1,000 a while DCR Plus of- its formats, with three classical music channel for simulcasting cable networks, fers 17 channels channels, for example, one each devoted Oliver said. plus 11 cable TV si- to operas, symphonies, and chamber DMX has signed Prime Cable, Via- mulcasts for be- music. According to corn, Jones, United Artists, Century tween $9.95 and Del Beccaro President Thomas Communications and Tele- Communica- $11.95. Del Bec- Oliver, an eventual tions Inc. (which will end up owning caro said DCR retains about one -third of goal is to target re- 10% to 12% of DMX) to launch the the retail cost. DCR, as well as the other gional musical service. Oliver expects a buy rate of digital services, is set up within house- niches, such as the upwards of 10 %, and said research indi- holds by extending a wire from a cable disparate Latin mu- cates one in three cable subscribers box to a tuner component, which in turn sic sounds in Miami would purchase the service selling for hooks up to a subscriber's stereo system. and Los Angeles. between $7.50 and $8, of which DMX Tuner costs to the operator range about Since its previous keeps $2.50. Oliver said DMX has de- $80 and headend costs are $18,000. launch date, the ser- liverable commitments for close to eight The system, however, can handle at vice has added an Oliver million subscribers by January, and add- least 96 channels, and DCR is already LED window on the ed he is in "specific negotiations with making plans to use them. Pay -per- listen tuner's remote control. It will tell the companies that control an additional 15 concerts and albums will probably be on listener what piece is playing, eliminat- million subscribers." DMX and opera- as early as the fall, according to Del ing the need for on -air announcers. The tors will split evenly marketing costs, Beccaro, and plans are in the works for service will also have an 800 number for and each system will be assigned a offering and sports program- programing information and for ordering DMX marketing manager to supervise ing, which could find their way onto CDs. DMX is currently in negotiations the launch. DCR in about a year. Del Beccaro said with a number of record labels, said DMX will be marketed, in some more channels and programing could Oliver, to work out relationships for cases, as a companion to its sister ser- technologically be added sooner, but pay -per- listen channels. vice Superradio, a nine -channel, ad -sup- DCR wants to wait and see how well DMX has passed off the equipment ported analog cable service, jointly customers can handle the hardware. One idea DCR has is to air all base- ball games from across the country. The system has plenty of channel capacity, since three or four games can air on a channel that can handle only one CD- quality format. Del Beccaro anticipates carrying foreign radio, as well as domes- tic over-the -air stations from other local- ities, and creating radio superstations with national on -air personalities. Pro- jects for all of these are in the works, said Del Becarro, who eventually ex- pects AM and FM broadcasters to be- come "part of the cable landscape" the way broadcast television did. The system was formally launched in Willow Grove a month ago, but "we still haven't decided how we're going to market it," said Michael Schenker, gen- eral manager, Comcast of Greater Phila- delphia. Willow Grove was the site of a 22-month test of DCR, in which the service was offered to 100 people, free for the first month. DCR and Comcast were scheduled to begin discussions late last week on marketing tactics, and one of the questions to be answered, said Schenker, is whether to tie in the service with the cable bill, given subscribers' price sensitivity to their bill. Digital Music Express, owned by In- The Digital Music Express booth at the NCTA convention ternational Cablecasting Technologies,

Broadcasting Jun 25 19911 Mlle Si owned by ICT and Jones International, and offered free to cable subscribers. ELSEWHERE IN BROADCASTING That service has commitments for 10 The Discovery Channel is joining with PBS to explore launching a commer- according to Oliver. million subscribers, cial -free, educational cable network (see "Top of the Week "). Digital Planet, which changed its name last month from Digital Radio TCI writes NBC about creating "hometown" NBC affiliates in unserved TCI Channel, will launch at the end of July systems, but the letter carries the twin theme of making a political point on Week in three California systems totaling cable program exclusivity and Sky Cable (see "Top of the "). 200,000 subscribers. The systems are Marketing co -ops report strong responses in spring and National Cable Month UAE in Walnut Creek, Continental in marketing campaigns. Page 60. Westchester, and American Television o Turner Broadcasting's Bob Ross has returned from London and is setting his & Communications in San Diego. The sites on the world. Page 71. name change reflects the new marketing approach that Digital Planet, owned by DeLany said the with Capitol Records to develop the la- privately -held Digital Radio Labs, is launch will roll out bel's own channel, which will offer in- taking. The formats have taken on with 14 originally - terviews with artists and samplings of "earthiness themes," said President programed commer- current record releases. DeLany said William Delany, with channels bearing cial -free channels, that Capitol has asked the service to naturely names such as Four Seasons six simulcasts, and make the channel an exclusive test, but (classical), Cool Fire (jazz), Fresh Air two to four over - later will assist Digital Planet in signing (adult contemporary) and The Quake the -air stations up other record labels for similar (hits). (both local and out- ventures. The earth theme capitalizes on Digital er market), because The initial retail price will be $8, and Planet's planned national and interna- some cable systems operators will be charged a $3 license fee tional programing. The service has plans can't yet handle 91 DeLany per month. Tuners can be leased or to include approximately 35 over-the -air channels. The ser- bought for $85, and headend costs for the stations and eight to IO foreign stations, vice is also looking into childrens' and initial 24 channels will be $2,100. Digital which are not commerical -free. sports programing, and DeLany said he Planet needs 200,000 subscribers to break Though Digital Planet plans to pro- was currently going over three sports even, and expects to hit that mark during gram its 91 channels as fast as it can, related contracts. its second year of operation. -0BIB

TIERING II: HAS THE HOMEWORK BEEN DONE? CTAM chief Margaret Durborow is concerned that rush to tiering has occured without significant customer study and input

The Cable Television Administra- ily around cable decisions are very, very person something to use to encourage tion & Marketing Society's Fam- interesting.... Our relationship with our the family to disconnect...then that be- ily Decision Making study, re- subscribers is a very delicate thing. That comes part of that dynamic in the house- leased nearly a year ago, detailed the came out very clearly [in the FDM hold and creates dissatisfaction." sometimes delicate relationship between study] because if you've got one person The impact of tiering could, in fact, paying cable subscribers and system in the household, and we know that it is vary from market to market, even operators. likely to be the woman, who really isn't though most MSO's feel few subscribers As the industry retiers, CTAM Presi- that enamored of cable and you give that will take advantage of new tiering op- dent and Chief Operating Officer Mar- tions to reduce levels of service. "I garet Durborow is concerned that the think in the middle of most cities where industry is leaping before looking at the they have no reception problems they full impact on the subscriber. are going to have the impact that they "I understand the political and finan- may have in a lot of the smaller markets cial realities" behind tiering, she said, where rates have climbed just as rapid- "but it breaks my heart every time we ly," Durborow said. The question re- stabilize a relationship with a customer garding rural reception -type systems will and then come in and disturb it again." be whether "cable programing is strong Cable's service orientation push of the enough and good enough to keep past several years has been to "develop them." she 'said. and maintain a strong positive relation- That means there will be greater pres- ship" with subscribers, she said. The sure for adequate promotion. "Program disruption to the stable subscriber, the promotion is going to be more critical," one who is part of the 88 % -90% who she said, and that means "a lot of mon- pay their bills monthly without changing ey and lot of commitment." If cable their service level, worries Durborow. services are moved to higher dial posi- "I have to look at it from the consum- tions, she said, "you can no longer just er's perspective. The dynamics in a fam- assume people are going to know it's Durborow

52 Cable Broadcasting Jun 25 1991 there and watch it. You've got to go out borow said. Of pay networks believing it prove to me that tiering was a panacea and build higher perceived value be- could be the second coming, she said: "I and was going solve our problems," cause people will have a choice." Dur- don't think they are thinking it she continued, "then maybe it's worth borow, in a speech before the ABC affil- through," because "everyone is looking the disruption of the relationship with iates several weeks ago, gave this at it from their own perspective.... I'm the customer. But we don't have that equation: information times convenience not sure anybody has a formula worked assurance yet." times usage equals value. Cable doesn't out," she said. All that being said, however, she provide enough information and now The speed of retiering also causes her adds that tiering alone may not neces- with tiering "what we're doing is taking some concern. "Everybody is doing it sarily materially affect the industry. "I the convenience away so it's got to im- without it being tested, with nobody don't see honestly, though, that it's pact usage and therefore the perceived knowing what the consumer reaction is going to make a major difference. All I value," she said. going to be," says Durborow. "We see is that it's another hole in the rela- Some pay networks see tiering as an should have learned when we did deep tionship. I don't see that it's going to opportunity to regain some lost shares if, discounting of pays that we'd better not devalue anything that much." for instance, subscribers can buy a pay just all go politely over the cliff" until But, she added: "It's time that we service after the broadcast basic tier. At the impact is known. start being a little more strategically. the same time, if subscribers see their With pay discounting, she said, "we Now maybe each company feels that bills broken out into two tiers, the ques- find out how bad it is after all the they are, but I have to look at the tion could be turned around, with con- damage has been done," and trying to whole industry and the consumer's sumers having even a lower perceived rebuild the perceived value of pay is point of view. How much of this are value for $10 pay services. "It does now legend. "I just don't want to see it they [consumers] are going to take be- change the value perception," Dur- happen again.... If somebody could fore they think 'I don't need it' ?" -as

CABLECASTINGS

SNN LANDS ATC, this summer and hopes to have full reached before June 30, the Nielsen ratings by early 1991. outgoing Board of Estimate can vote CONTINENTAL CONTRACTS on the renewals. But a lawsuit MANHATTAN seeking to disqualify the two Sports News Network received UPDATE surrogates appointed to the board several major boosts last week, by Mayor Dinkins and City Council signing a corporate affiliation deal The New York State Commission President Stein will continue to with Time Warner Cable Group, on Cable Television held a public make the future of the franchises covering 6.8 million homes. SNN hearing last week on Time uncertain. also has a deal with Continental to Warner's petition for the commission If negotiations continue after allow the MSO's systems to roll to bypass and June 30, when the new city charter out the service. The new agreements directly vote to renew TW's two kicks in, the mayor will be give SNN 16 million to 17 million Manhattan franchises. involved in organizing a new renewal homes under contract. Chairman William B. Finneran process. That means conflict of The Time Warner agreement made it clear that the commission interest will most likely force him to covers ATC, Warner and Paragon. does have the authority to rule on appoint a surrogate once again, No launch date is set for the New the renewals, but whether it will is bringing the lawsuit back into play. York systems, said John Steinlauf, what the group will decide by TW has also requested the SNN executive vice president, early July. The franchises expire administrative hearing process with the first Time Warner systems Aug. 17. granted in the federal cable act, likely to carry SNN coming from TW is trying to bypass city and is waiting for a city response on the top 20 TV markets. In addition to authority because it doesn't feel the how to set up the procedure. New York, the company has city can resolve the matter systems in San Diego, Houston, quickly. Negotiations between the AVALON PPV TO DEBUT Milwaukee, Cincinnati and two parties continue to start and Kansas City. Continental's stall. Just last week, TW reached an SEPT. 1 Jacksonville and Pompano Beach, agreement with the Manhattan Fla., systems (serving 500,000 borough president on the remaining Action Pay- Per -View, the PPV homes) will launch the service this unresolved issues of public and offering from Avalon Pictures, plans summer, said Steinlauf, and United municipal access facilities, only to to launch Sept. 1, with 15 to 20 Artists's Westchester, N.Y., have it rejected by chief city films per month targeted to the 18 -45 systems will begin carriage Aug. 15. negotiator John Hanks. demographic. Avalon said SNN is seen in upwards of 6 Problems exist with basically Cannon, Castle Rock, Cintel, million homes, and expects another every avenue TW can take under city Carolco and MGM/UA will one million to come on line in the jurisdiction. If negotiations pick supply product. next three months, said Steinlauf. The up again -Hanks and TW began The service will carry adult network will begin gathering exchanging phone calls at the end horror and sexy comedy films as well ratings information from coincidentals of last week -and an agreement is as special events.

Broadcasting Jan 25 1990 Cable 53 BTJSIYE

were in agreement that there is enough ELECTRONIC DELIVERY SYSTEMS TO room for two companies offering basi- cally the same service if the two systems TRANSFORM SPOT TV BUYING are compatible. Both companies are said to be working together to make sure the systems will be able to interact. According to some reps, it has been In a move that could radically alter rather what the last person said." Haw- the reluctance of the two companies to the way reps, advertising agencies kins described efforts of DDS and JPDS work together, not the reps themselves, and stations do business together, as attempts to "bring the industry for- that has kept a system like this from two data services companies are scram- ward and eliminate discrepancies." developing earlier. That is in contrast to bling to develop electronic delivery sys- EDEN and ADDS would transform some reports that reps see any sort of tems that hope to eliminate the paper- the above process into a series of com- change in the form of communications work and telephone tag that goes with puter transactions rather than paper- as a- threat to their business and as an making a buy on spot television. work, as is currently the case. In addi- attempt to cut them out of the picture. The two companies, Donovan Data tion to eliminating the discrepancies, the Reaction from reps to both systems Systems Inc. (DDS) and Jefferson -Pilot computerized systems would also reduce could be described as guarded optimism. Data Services Inc. (JPDS), have been human error and time spent inputting Said Don Robinson, Seltel president and busy making presentations to ad agen- orders manually. chief executive officer: "[ADDS] looks cies and rep firms. Both companies hope The major difference between the two like a decent system. The question is to have their systems, or some form of systems appears to be in how the two money. Who is going to pay for it ?" them, up and running by year's end. companies will be compensated. JPDS Robinson was unsure of what the finan- The Advertising Document Delivery plans on having licensing agreements cial implications of a pay -per- transaction System (ADDS) comes from New York - with its clients while ADDS is consider- service might be and wanted assurance based DDS, which offers data process- ing a pay -per- transaction system. The that this or similar systems would not ing support to about 75% of the ad agen- pay -per- transaction method could be- deny reps access to the media buyers. cies. It also has as clients Blair come a sticking point in choosing a sys- Reps also hope that the stations will Television and NBC Spot Television tem. benefit from these technological ad- Sales, and as of last week had contacted Other sticking points may be the im- vances. Harry Stecker, Petry Television other rep firms indicating that they were ages of the two companies. DDS is seen executive vice president, director of cli- proceeding with plans for the new primarily as an agency company while ent services, told BROADCASTING that he system. JPDS is seen as a rep and station compa- hoped that electronic transmission would JPDS, a division of Jefferson -Pilot ny. Reps interviewed by BROADCASTING help the stations get paid faster. -N Communications Co., is offering to reps its Electronic Data Exchange Network (EDEN). JDPS currently provides data Surviving the October test? processing and electronic interconnect- ing for about 85% of the rep industry. The two systems, according to reps Speculation about future of Great from a group of banks, it would soon who have seen presentations, are similar American Communications Co. re- begin a tender offer for the remainder in concept and neither would remove the ceived partial explanation last week of the notes. However, observers re- person -to- person negotiating process be- when the Cincinnati -based group own- marked that additional bank financing " tween rep and agency. er and programer announced plans to would incur cash interest, whereas in- That process currently starts at the repurchase $174 million in 131/4 "re- terest on reset notes had been non -cash agency where a media buyer sends out set" notes, at 82'/2 cents on the dollar. "payment -in- kind," and that the com- an avail request to all the reps, who then The financial community had focused pany's cash interest already exceeds complete the request form and send it on that particular issue of debt since recent cash flow estimates. back to the agency. Next, a draft order is the requirement that their interest rate Speculation continues that GACC sent out and any discrepancies between be reset in October to raise the market- will be forced to make further asset rep and buyer are then cleared up. place price of the notes to par-recent- sales, particularly GACC's 46% inter- In the current system, much of the ly they had been trading in the high est in Spelling Entertainment, with communication between reps and agen- 70's -which would have considerably proceeds being used to pay down cash - cies is still conducted through carbon raised GACC's debt service costs. interest- paying debt. The company re- copies and forms filled out in triplicate. The repurchase agreement, managed cently received roughly $100 million Said Kari Hawkins, vice president, su- by Shearson Lehman Hutton, has al- from the sale of marketable securities, pervision manager, DDS: "The spot ready been concluded with those hold- but some or all of that may first have to business is buried under paper...each ing the majority of the $174 million of be committed to paying down existing party has a piece of paper and everybody notes. GACC last week said that with bank debt, which at year-end totaled plays the `he said -she said' game...it the financing commitment expected $430 million on a consolidated basis. does not come down to the contracts but

50 llsslaass Moadcastig km 25 1990 AGB TO TRY RATINGS AGAIN

AGB Television Research, the Eu- ment service, that company will have a to TV commercials. The system is cur- ropean ratings company, hopes to tough time doing business [here]." rently running in 450 homes in Denver meet with the three networks this Hoping to avoid being lost in the shuf- and hopes to be in 1,000 by December. week in an attempt to re-enter the ratings fle is Arbitron and its recently developed Any new system that the networks, ad game against the A.C. Nielsen Co. Niel- "Scan America" peoplemeter. Scan agencies and the rest of the Fifth Estate sen has been under attack recently from America is designed to measure not only agree on probably would not be up and the networks for its ratings measurements viewership but also product purchases tied running for at least two years. -iv that indicate a shrinking audience. This is the second time that AGB has tried to take on Nielsen in the U.S. The company, which measures TV viewing in 15 countries overseas, first brought its version of the peoplemeter to the U.S. in 1987, but pulled out after incurring more Societ,g than $60 million in losses. CBS was the only network to provide financial support BANK to AGB. (CBS is also said to be the only network to have already met with AGB.) According to a statement by AGB's owner, British financier Robert Maxwell, the company had been "asked by the three U.S. television networks to re-enter A Continuing Commitment the American market." Although all three networks have said that they would seek To The Communications Industry alternatives to Nielsen, both ABC and NBC told BROADCASTING they did not solicit AGB. A spokesperson for Maxwell said that Since 1941, Society Bank has been instrumental AGB anticipates investing $30 -$50 mil- Industry. lion in a rating service for the U.S. in meeting the financial needs of the Communications As to what will make this venture more Today, Society's strong capital base and expanding staff successful than the last for AGB, the of experienced professionals enable us to continue to spokesperson said that the full AGB sys- tem, including the latest software and actively pursue financial opportunities in the broadcasting and hardware, would be implemented. "Two cable television arena. Whether acquisition funding, refinancing years ago, AGB thought that Nielsen's a standards would suffer, data would be of existing debt or lease financing, Society can arrange wrong and servicing bad," the spokesper- credit facility to meet your particular needs. son said. "That has happened. It gives us no pleasure to say we told you so." Alan Wurtzel, ABC senior VP, market To discuss your situation and ways in which Society research, said, "Under no circumstance can work for you, call us at (216) 689 -5787. did ABC ask AGB to come in, nor did we say we would support them." Robert Niles, NBC vice president, re- search, said that AGB probably made the announcement that way to let the net- works know they want to be a player. Kathleen M. Mayher AGB, he added, does not have the inside track nor were there any invitations made Vice President And Manager by the network. Communications Lending Division Nielsen, in response to AGB's an- nouncement, accused the company of "entering the U.S. under false pre- SOCIETY NATIONAL BANK tenses." Said William Jacobi, executive 800 Superior Avenue vice president: "While we welcome a Cleveland, Ohio 44114 competitive challenge from anyone, AGB's claim that it has been specifically 'asked' by three networks to re-enter the American market is false.... Indeed, if AGB's opening statement is indicative of the accuracy and reliability of its measure- trNiaolib J. 25 1910 Business 55 TV STATION MANAGEMENT: A GROWTH BUSINESS? Hired hands make lighter work for some owners; de- decentralizing puts Act III Broadcasting in management mode

Act III Broadcasting is looking to trol of the policies, assets, ownership manage other companies' TV and operation of the station." stations, a business it thinks nice- While lacking ultimate authority, Act ly complements the running of its own III clearly has influence over most of the eight- station group. Within the past station's operation, including recom- year, the Atlanta -based group owner has mending advertising rates, collection of signed contracts to manage KZKC -TV accounts, "recruitment, hiring, promo- Kansas City, Mo., and WDKY -TV Dan- tion and assignment of all operating and ville, Ky. (Lexington), and is in the service personnel." That authority in- process of negotiating two more such cludes changing the pay scale, but is arrangements. Even its recent unsuc- subject to Backe's right to review and cessful bid for HR Broadcasting's two revise terms and conditions of employ- TV stations sought to also acquire HR's ment and to his required consent before management contract with Combined hiring anyone whose base salary exceeds Broadcasting, the independent TV sta- $25,000. tion group consisting of WBFS -TV Mi- The contract also makes Act III re- ami, WGBO -TV Joliet, Ill. (Chicago), and sponsible for the station's compliance WGBS -TV Philadelphia. with government regulations, licenses Whether or not it is a business, station Act III'' Ellis and permits, and leases; the preparation management is more commonplace to- of an annual budget, and implementa- day than several years ago. There has business strategy. Act III's Chief Execu- tion of an accounting system. been greater use of independent manag- tive Officer Bert Ellis thinks differently: At neither KZKC nor WDKY -TV were ers to run stations held in voting trusts. "Look at Marriott.... Somebody other station personnel replaced, said Ellis. or in the process of restructuring debt, than Marriott owns and directly manages "In the case of Lexington, the general either in or outside the protection of a most of those hotels, but they get the manager of that station is invited to all bankruptcy court. Additionally, the lim- Marriott name and the company's man- of our staff meetings, and treated just ited partnership ownership structure of agement expertise." like the GM's at the rest of our [owned] recent years resulted, in effect, in a pro- The contract that Act III Broadcasting stations." WDKY-TV's general manager, fessional independent manager. Finally, Management Services Inc. has with Ty Smith, essentially has two reporting joint ownership, such as that of KKR WDKY Inc., owned by Backe Commu- assignments, one to Backe and the other and George Gillett. or NBC's recently nications. is in many respects typical of to Act III. proposed partial sale of WKYC -TV Cleve- several other management agreements Backe keeps the right to approve all land to Multimedia, has resulted in part examined by BROADCASTING. Perhaps programing schedules and can later sub- of the ownership turning over manàge- most important, the contract takes pains stitute programing deemed "to be of ment to another owner. to make clear that Act III has been hired greater public importance." providing But few in the industry say they think only as an "independent contractor," Act Ill is given "reasonable" advance managing stations represents a realistic leaving Backe. the licensee, with "con- notice. However, if Backe preempts more than 10 hours of programing in any consecutive 30 -day period, Act III could terminate the contract with cause. Any programing or other contracts of more than $10,000 that were not previ- ously budgeted require Backe's written approval, as does any renewal or repair of more than $50,000 -or $100,000 ag- gregate for that fiscal year. Management BROAD filing weekly AST services also include the of sales reports and less frequent financial APPRAI ALS reports. Backe has indemnified Act Ill Over $10 Billion television, radio, cable, cellular and paging - against any liability resulting from its appraisals, purchase price allocations and due diligence reviews services, unless caused by the latter's performed in the past 24 months. Contact Anthony P. Kern, "gross negligence or willful Vice President, Financial Services at (202) 835 -7800. misconduct." MALARKEY-TAYLOR ASSOCIATES Ellis thinks that Act III's centralized TELECOMMUNICATIONS FINANCIAL. MANAGEMENT AND ENGINEERING CONSULT'.N way of operating the company's owned stations is key to its ability to operate as a manager: "Most groups have a few aspects they centralize. such as finance

56 Business Broadcasting Jun 25 1990 and accounting. But with us we also dude a vice president of marketing and 5% of total cash flow. handle program acquisitions so that our sales-a responsibility soon to be split Act III Broadcasting Management Ser- program directors now have more of a between two people -a chief financial vices Inc.'s first contract was for marketing role. In sales, we will call officer, controller and a chief engineer. KZKCITVJ Kansas City, an agreement ar- directly on some companies and we also For Backe, the advantage of hiring ranged with the station's lender, First manage our rep firm relationship from Act III grew as it sold its other stations, American Bank of Nashville. Ellis said Atlanta. There are still national sales said Ted Carroll, vice president of the the KZKC contract suggested to him that managers at each station, but we moni- New York -based investment company. the company should not just take a fee: tor sales centrally to make sure the pric- "As a stand alone independent in the "We have since determined that from ing is right. We also provide additional 75th market, we wouldn't get the kind of now on, if they want the keys they will hooks for them, such as an incentive trip attention from syndicators we really have to strike up a relationship.... We will plan for buyers." want. But they [Act III] are a group take a fee plus negotiated equity in the Ellis said all the owned stations share owner with clout." form of warrants." common graphics. "We make sure sta- Compensation arrangements for inde- Thus the contract with WDKY -TV Dan- tion management is provided with all the pendent management are not simple. In ville, Ky. (Lexington), gives Act III ju- key franchises, and don't overpay for the case of WDKY -TV, Act III's involved nior preferred stock having a liquidation them, so they can switch more resources a $50,000 commitment fee, and if the value of $1.3 million plus warrants into sales and local promotion efforts. agreement is later terminated by Backe, equal to purchase, for $10, 22% of the Still, they are not managed by remote roughly a year's worth of management common stock. control...our station people are well paid fee. The annual management fees work Ellis said there are some doubters and fully staffed." out to the greater of $10,000 per month about the management business. "Many The corporate staff at Act Ill includes or, if more, 6% of net revenue, although people would say: `Why do you want to Ellis, who handles the owned stations' the latter portion -that above $10,000 - put in the same amount of effort to man- acquisitions, strategy, financing and re- can be deferred if WDKY -TV is not meet- age as it takes when you own the entire lations with investors, and Bill Castle- ing its operating cash flow budget. station ?' We say that because of our man, chief operating officer, to whom On the other other hand, if cash flow centralization, we can provide a lot of all the stations, including managed sta- is exceeding budget, Act III gets a "per- firepower with just an incremental tions, report. Other corporate staff in- formance bonus" of between 1% and amount of effort." -GE

WIRELESS CABLE '90 Annual Convention And Exposition "Wireless Cable In The 90's A New Age Of Communication"

PANELS Steps In Building a Wireless System INCLUDE: Programming For The 90's Financing a Wireless System The World of Competition Putting Subscribers On Your System. Today. and Tomorrow

PLUS: Equipment and Supplier Exhibition DATE: July 22. 23. 24 PLACE: Sheraton Denver Tech Center Denver. Co.

Hato e Jt.r: 9 After July 9

COST: WCA Member S350 S400 Non -Member S500 S550 SPONSOR: WIRELESS CABLE ASSOCIATION, INC. 202- 452 -7823

Broadcasting Jun 25 1990 Busine s 57 CIIAMdM+ IIAPS This week's tabulation of station and system sales ($250,000 and above)

WVSR -AM-FM Charleston, W.Va. and Iowa, and KEEZ -FM Mankato and KCKN(AM) -KBCQ(FM) Roswell, N.M. KMRS(AM) -KKOK(FM) Morris, both Min- PROPOSED STATION TRADES Sold by Ardman Broadcasting Co. to ML nesota. KAYL(AM) is daytimer with MOR for- Media Inc. for $5.75 million ( "In Brief," mat on 990 khz with 250 w. KAYL(FM) has June 18). Charleston stations were ac- Station deals last week: 25 light gold and sports format on 101.5 quired in Nov. 1986. Roswell AM was Dollar value: $13,135,759 mhz with 91 kw and antenna 300 feet acquired in July 1986, and FM went on air above average terrain. 1990 deals: 433 Oct., 1977. Seller is headed by Myer station WLAG(AM) Feldman and has interests WZOU(FM) Bos- 1990 value: $1,185,099,469 La Grange, Ga. Sold by West ton, WPHR(FM) Cleveland and WEZI -AM- Georgia Radio Inc. to Sterling En- tertainment for $537,160. in- FM Memphis. Ardman recently pur- Inc. Price cludes chased, subject to FCC approval, III, Robert E. Yaw II and Ivan E. Braiker $246,150 for assumption of debt to to wctB(FM) Falmouth, Mass., from Justice and has interests in KYAK(AM)- KGOT(FM) C &S Bank and $291,000 assump- tion Broadcasting Ltd. for $2.5 million Anchorage and KIAK(AM)- KQRZIFM) Fair- of corporation debt to James and Marlene G. Uglum. Station was ac- ( "Changing Hands," April 2), and WIRA banks. both Alaska; KXXR(FM) Liberty. is (AM) Fort Pierce and WOVV(FM) West Mo., and KTRW(AM)- KZZU -FM Spokane, quired in Aug. 1986. Seller headed by James E. and Palm Beach, both Florida, from Roth Wash. Buyer has interest in KNAC -FM Marlene G. Uglaum, and Communications Inc. for $8.9 million Long Beach, Calif.. and recently contract- has no other broadcast interests. Buyer is headed by John Robert Mitchell and ( "Changing Hands," April 9). Buyer is ed to purchase KDAY(AM) Los Angeles Zulfikarali M. Devji, and has no other headed by Michael L. Ludgate, former ( "Changing Hands," April 16). KRZR(FM) general manager of WCHV(AM)- has top 40 format on 103.7 mhz with 50 broadcast interests. WLAG(AM) is full- WWWV(FM) Charlottesville, Va. kw and antenna 499 feet above average timer with adult contemporary format on WVSR(AM) simulcasts FM program and is terrain. Broker: Elliot B. Evers of Media 1240 khz with 1 kw. fulltimer with CHR format on 1240 khz Venture Partners. KYSN -FM East Wenatchee, Wash. and I kw. wvsR(FM) has CHR format on Sold by Robert La Bonte to Stephenson 102.7 mhz with 50 kw and antenna 403 KAYL -AM-FM Storm Lake, Iowa Sold by Northwestern Iowa Broadcasting Broadcasting Inc. for $635,000. Total is feet above average terrain. KCKN(AM) is ue in cash at closing and includes fulltimer with adult contemporary on Corp. to Paul C. and Mark P. Hedberg for $921,400. Price includes $35,000 $25,000 non -compete covenant. Station 1020 khz and 50 kw. KBCQ(FM) has was acquired in Nov. 1988. Seller has country format on 97.1 mhz with 100 down payment, $365,000 cash at clos- ing, $300,000 promissory note payable interest in KBRO(AM) Bremerton, Wash. kw and antenna 300 feet above average is by Brian in 10 years at 12.5 %, $208,200 for six - Buyer headed and Lori L. terrain. Broker: Bruce A. Houston of Cecil Stephenson. and has no other broadcast L. Richards Inc. year non- compete covenant payable in six annual installments and $13,200 for interests. KYSN -FM has country format with 3 KRZR(FM) Hanford, Calif. (Fresno) one year consulting agreement. Stations on 97.7 mhz kw and antenna 150 Sold by Olympia Broadcasting Corp. to acquired in 1972. Seller is headed by feet below average terrain. Fred Sands for $1.5 million ( "In Brief" Paul R. Benson and Kenneth Putzier, WJGA -FM Jackson, Ga. Sold by Tar- June 18). Station was acquired in Dec. and has no other broadcast interests. kenton Broadcasting Co. to Donald W. 1986. Olympia will use proceeds to retire Buyers have interest in KLSS -AM -FM Ma- Eamhart for $600,000. Price includes debt. Seller is headed by James D. Ireland son City and KUOO -FM Spirit Lake, both $300,000 cash at closing and prommis- ory note of $300,000 payable at 10% over 10 years. Station was acquired in May 1977. Seller is headed by Dallas M. Tarkenton and Donald W. Eamhart. Tarkenton has interest in Carroll County TV STATION SALES Media, licensee of WBTR -FM Carrolton. Ga. Buyer have no other broadcast in- terests. WJGA -FM has adult contemporary $91,000,000* and black format on 92. I mhz with 2.15 kw and antenna 374 feet above average terrain. 1st Quarter -1990 WKREIFM) Exmore, Va. Sold by Bay 'Pïlwl with F(.(: Star Communications Inc. to Gillen Broad- casting Inc. for $550.000. Price includes $25,000 deposit with balance due in cash HOWARD E. STARK at closing. Station was acquired in Dec. Media Brokers -Consultants 1983. Seller is headed by Klein Leister, William E. Esham Sr.. James D. Layton 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 and Wayne Powell. Layton is general man-

58 Business Broadcasting Jon 25 1990 and Wayne Powell. Layton is general man- Blabey and $200.000 upon FCC approval. ager and Powell is operations manager of Station was acquired in July 1987. Seller WKHItFM) Ocean City. Md. Buyer is head- is headed by Christopher B.T. Coffin. Pa- ed by John P. Gillen. who is account exec- tricia C. Tocatlian. Eugene H. Blabey. and utive at WKHI(FM) Ocean City. Md. has interest in WZOZ(FM) Oneonta and WKRE(FM) has country format on 107.5 WSLB(AM)- WPAC(FM) Ogdensburg. both CLOSED! mhz with 50 kw and antenna 300 feet New York. Buyer is headed by Shirley above average terrain. Blabey. Eugene H. Blabey, David E. Bla- bey. Richard Ross, Richard Blabey and WVOS -AM -FM Liberty, N.Y. Sold by Michael Sakell. and has interest in The Wireless Works Inc. to WJSP/WBLN, Murray, KY, Mountain WSLB(AM)- WPAC(FM) Ogdensburg and Broadcasting Corp. for $485.000. Price wzoz(FM) Oneonta. both New York. wvo- to Starlite Communications, includes $245.000 assumption of debt to s(AM) simulcasts FM program fulltime on Marine Midland Bank, $40.000 assump- Michael Karen, President, 1240 khz with I kw. wvos(FM) has adult tion of debt to Eugene H. and Shirley contemporary format on 95.9 mhz with 3 from Jackson Purchase Broad- kw and antenna 300 feet above average terrain. casting, Sam Parker, Presi- dent, for $2,200,000. FCC OK's ACT III PURCHASE WYKO(AM) Sabana Grande, P.R. Sold OF BUFFALO TV by Southwestern Broadcasting Corp. to Juan Galiano Rivera for $450.000. Price Charles E. Giddens includes $50.000 down payment with bal- Broker The FCC waived the multiple ance due in cash at closing. Station is not ownership rule for one year on air. Seller is headed by Pedro Roman and granted the sale of wuTV(TV) Collazo and Margarita Nazario. and has Buffalo, N.Y., from Citadel interest in WVOZ(AM) San Juan and Communications Co. to Act III WVOZ(FM) Carolina, both Puerto Rico. Broadcasting Inc. for about $46 Buyer has no other broadcast interests. WYKO(AM) is authorized for 880 khz with I million ( "In Brief," Sept. 4). The kw day w night. sale price includes non -compete and 500 covenant. Act Ill also owns WYLF(AM) Penn Van, N.Y. Sold by Providing the Broadcast Indus- WUHF(TV) Rochester, N.Y., M.B. Communications Inc. to Russell S. try with Brokerage Services whose signal overlaps that of Kimble for $278,061. Price includes Based Strictly on Integrity, WUTV. $13,000 cash at closing. $6,200 in trade Results A petition to deny had been credits and $258.861 assumption of prom- Discretion and filed by Buffalo Broadcasting issory note. Station was acquired in Nov. Co., licensee of WVIB -TV Buffalo. 1987. Seller is headed by Monica Kimble, While all parties reached an agree- who is wife of buyer. Buyer has interest in RANDALL E. JEFFERY ment before the FCC hearing, the Williamsport Television Association. per - 407-295-2572 mittee of new TV station in Williamsport, commission. nevertheless, deter- ELLIOT B. EVERS Pa. WYLF(AM) has big band format on 850 mined that the questions of fact 415-391-4877 warranted further study. The FCC khz with 1 kw day and 500 w night. found that the overlap was not CHARLES E. GIDDENS KVIB(FM) Makawao, Hawaii Sold by BRIAN E. COBB substantial, and believed that the Visionary Related Entertainment Inc. to 703 -827 -2727 immediate divestiture of WUHF Cub Media Inc. for $275.000. Price in- would impose a hardship, since cludes $10.000 deposit. $140.000 cash at Act III is seeking minority buyers. closing and $125,000 promissory note A petition to deny was also RADIO and TELEVISION BROKERAGE payable in 12 years at 9 %. Station was FINANCING APPRAISALS filed by WROC Associates on be- acquired in Oct. 1984. Seller is headed by half of WROC -TV Rochester, N.Y., John Detz. who is member of board of but the FCC denied its requests. KRCB -TV Rohnert Park. Calif. Buyer is The seller is a group owner headed by G.P. Sullivan, David Hoffman, headed by Phillip J. Lombardo J.F. McKeon and Tamara Durbin, and has which also owns KCAU -TV Sioux no other broadcast interests. KVIB(FM) has City, Iowa; KCAN(TV) Albion, CHR format on 94.3 mhz with 3 kw and Neb.; WMGC -TV Binghamton, antenna 22 feet below average terrain. Air N.Y., and WVNY(TV) Burlington, Vt. WMRC(AM) Milford, Mass. Sold by The buyer is a group owner Nanlo Inc. to Thomas M. McAuliffe for headed by Bert Ellis which also $250,000. Price includes $10.000 Deposit, MEDIA VENTURE owns WZTV(TV) Nashville; $140.000 cash at closing and $100,000 note payable in 10 years at PARTNERS WNRW(TV) Winston -Salem, N.C.; promissory 10 %. Station went on air Oct. 6, 1956. WVAH -TV Charleston, W.Va.: WASHINGTON, DC Seller is headed by Loren Ghiglione and WRLH -TV Richmond, Va.; WTAT- ORLANDO has no other broadcast interests. Buyer has Tv Charleston, S.C., and WRGT- SAN FRANCISCO no other broadcast interests. WMRCIAM) is TV Dayton, Ohio. fulltimer with jazz, rock and top 40 format

on 1490 khz and 1 kw.

Broadcasting Jun 25 1990 Business 54 CABLE AND THE SIGN -UPS OF SPRING connects. The numbers were virtually the same as last year's campaign, which new hook -ups, initially garnered about 40,000 calls Cable month proves growing season for from the 800 number, said Ron Cohn, with some mature markets proving slower going chairman of Weber, Cohn & Riley, the co -op's ad agency. Connects from the The numbers are being tallied at have signed more than 400,000 new basic 850,000 direct mail pieces sent out (two cable's regional marketing co -ops and pay units during April and May, pieces to each household) are hard to for the spring /April campaigns about one -third coming from basic and the track, since many responses go to the that coincided with National Cable other two -thirds from pay. The outcome systems directly, said Cohn. The co -op Month, and the early results show rela- should be slightly higher than the results has a subscriber base of more than 1 tively strong growth in many markets. In of last year's campaign, which saw million and passes around 2.5 million some more mature markets, however, 400,000 new units -119,000 basic units homes, for a penetration of 42%. growth has slowed, signaling that as ca- and 281,000 pay units. Sandy Styer, ex- The campaign offered installation for ble's penetration increases, new and var- ecutive director of the co-op, said this $4.95 and one month of free pay service. ied offers will be required to maintain year's campaign offered a $4.95 installa- Cohn expects the pay -to-basic ratio for the subscriber growth. tion, as opposed to last year's $9.95. campaign to be slightly more than the With its offer of free installation and "We'd been there [at $9.95] for a couple 2.27 it has had so far during 1990, due to free VCR hook -ups, The Boston Cable of years," said Styer, and "we wanted to the co-op's offering two pays for the price Co -op gained 22,000 basic subscribers try something new." According to Styer, of one for three months. Last year's and 73,000 pay units during NCM. A New York area consumers don't have spring campaign had a pay -to-basic ratio large portion of the pay connects came much price sensitivity, but "when we of 1.6, which Cohn attributed to the lack from New England Sports Network name a price, we do better than just say- of a free pay offer. (NESN), which added 25,000 subscrib- ing special offer or 50% off." Approxi- In San Francisco, the co -op's April ers, and SportsChannel New England, mately $400,000 was spent on media, campaign resulted in 32,423 basic and which added 10,000. mostly television advertising on the three 101,834 pay unit connections, a 9.3% NESN's carriage of hockey's Bruins, network affiliates and three independent response across the 1.43 million homes which advanced to the Stanley Cup fin- stations. The co-op spent $460,000 last that were marketed. als this year, and SportsChannel's Celt- year on television and print advertising In St. Louis, the co -op said calls to its ics basketball carriage were the incen- combined. 800 number were up 32% from last year, tives that significantly increased pay More than 27,000 calls came in on the producing 17,435 new basic subscribers units last year, according to Ed Grosso, 800 number during a two -week period in and 22,786 new pay units, respective executive director of the co -op, whose April, 13% over last year's inquiries, increases of 3,000 and 2,000 over last market is 65% to 70% penetrated. Basic but that doesn't include calls made di- year. The campaign targeted over connects were up 6% over the same peri- rectly to systems or inquiries from the 300,000 noncable homes, with the cost od last year, he said. 1.2 million direct mail pieces sent out, per sale tallying $9.38, a significant Television and print advertising spend- said Styer. Those are difficult to track, drop from last year's $11.08. ing was down 14% from last year, said she said. The New York co -op covers In Detroit, where 1.23 million homes Grosso, because contributions from sup- 2.6 million subscribers in 40 systems were marketed, there were 18,726 new pliers were lower. The co -op's total media and passes 4.6 million homes. basic subscribers and 43,364 new pay spending for the year will be around $1 During its campaign, which ran from units, for a 5% response rate. In Colum- million, according to Grosso. In addition April 16 to May 13, the Chicago Cable bus, Ohio, there were 9,540 basic addi- to direct mailers to nonsubscribers, up- Co -op spent $220,000 on TV advertis- tions and 17,799 new pay units added grade mailers were sent to encourage pay ing and $20,000 on print, the same it from the 500,000 homes targeted. connects, although no discounts were spent last year. About 38,000 calls came In Washington, 4,300 telephone leads offered. into the co -op's 800 number, which re- were generated in the four -week TV cam- The New York Cable Co-op expects to sulted in 24,250 leads, and 17,000 basic paign. Twelve systems serving one mil- lion homes participated in the "Save Up to $40 On Installation" offer in the cam- paign. The early returns show the 4,300 passing last year's April basic and pay Congratulations .. . numbers. Additionally, a generic cam- ... to Taylor Broadcasting for completing its acquisi- paign that was carried before the direct tion of WQBZ-FM, Fort Valley (Macon), Georgia, from response flight helped reduce basic chum, the co-op said. The Washington cam - Fox Valley Broadcasting on June 7, 1990. As exclusive paign-12 systems marketing to more brokers in this $3,000,000 transaction, we wish Taylor than one million homes, also included Broadcasting continued success... radio, print and direct mail support. In Minneapolis, four systems encom- passing 685,000 homes ran a four-week s5(1q free installation offer. The TV campaign EAST COAST: 500 East 77 Street, New York NY 10021, (212) 288-0737 WEST COAST: 9454 Wilshire Blvd., Beverly Hills CA 90212, (213) 275-9266 'Cable' continues on page 62

60 Cable podonl[M Iva 25 1125 FOCUS ON FINANCE

Media stocks showed little direction last week as most was down for the second straight week, off 8 %, to 171/4, and in market indices were slightly lower versus a week earli- the process set off a rare volume alert on one market tape last er. Great American Communications (GACC) drifted Tuesday. Up for the second straight week, to 71/2, was dick clark to a 52 -week low, despite news that the company seemingly has productions, whose executives recently completed a round of averted triggering a "reset" of interest rates on $170 million. investor presentations. Most MSO stocks were, like the market at face amount, of notes by agreeing to repurchase them at a large, either flat or down, although Jones Intercable continued discount (see box, page 54). Most observers were still unsure making gains, up 3 %. Donaldson Lufkin & Jenrette recently about the nature and impact of new bank borrowing to finance recommended the stock. Most cable programing stocks were off the repurchase. Hurt even more by the news was MGM, which as well, particularly QVC Networks, which was down 12% to fell 13 %, to 135/g, following the news that would -be buyer Pathé 123/4. Last Wednesday, Home Shopping Network switched from had asked MGM to extend a June 23 deadline for completion of the American to the New York exchange while keeping the the merger. Among other entertainment stocks, Orion Pictures symbol HSN.

STOCK INDEX Stock Index Notes: T- Toronto, A- American. N -NYSE, O- NASDAQ. Bid prices and common A stock used unless otherwise noted. P/E ratios are based on earnings per share for the previous 12 months as published by Standard and Poor's or as obtained by Broadcasting's own research.

Make Closing Closing CAM- BROADCASTING Wed Tue Net Percent P/8 ration

Jun 20 Jun 13 Change Change Oaio(000,000)

A NYTA) New York Times 25 5/8 24 1/4 1 3/8 05.67 7 2,000 Market N NWS) News Corp. Ltd. 17 5/8 17 1/2 1/8 00.71 7 4,731 Closing Closing (apitali- 21 21 1/2 1/2 02.32 23 434 Wed Tue Net Percent P/E ration O PARC) Park Commun. - - Jun 20 Jun 13 Change Change Ratiot000,000) O PLTZ) Pulitzer Pub. 25 25 00.00 8 261 O RTRSYI Ltd. 66 1/8 63 1/2 2 5/8 04.13 31 30,038 N CCB) Capital Cities/ABC 595 605 1/2 -10 1/2 - 01.73 20 10.435 O STAUF) Stauffer Comm. 145 144 1 0.70 48 144

204 1/4 206 1 3/4 -00.84 16 4,829 N CBS) CBS - N TMC) runes Mirror 32 1/2 32 1/2 01.56 14 4,199 A CCU) Clear Channel 1/2 11 1/2 00.00 -50 43 II O TMCI) TM Comm. 3/16 3/16 00.00 -I 1 Jacor Commun. 4 3/8 4 3/8 00.00 -3 43 O JCOR) N TRB) Tribune 42 3/4 45 1/4 -2 1/2 -05.52 13 3,019

LINB) LIN 72 1/2 74 1 1/2 -02.02 67 3,736 O - A TBSA) Turner Bcstg. 'A' 50 3/4 52 3/4 - 2 -03.79 -65 2,516 1/32 50.00 O OBCCC) Olympia Best. 1/32 1/16 - - A TBSnl Turner Bcstg. 'B' 49 5/8 50 1/2 - 7/8 -01.73 -64 1,329 OSBN) Osborn Commun. 10 1/2 10 3/4 - 1/4 - 02.32 -65 73 O N WPO) Washington Post 255 1/S 260 1/2 - 5 3/8 -02.06 16 3,218 0 OCOMA) Outlet Comm. 18 18 3/4 - 3 /4 - 04.00 I I 117 A (PR) Price Commun. 3 5/8 3 7/8 - 1/4 -06.45 -2 33

O (SAGB) Sage Batg. 111/16 1 11/16 00.00 -I 6 PROGRAMING O (SCRP) Scripps Howard 62 56 6 10.71 30 640

O (SUNNC) SunGroup Inc. 3/4 3/4 00.00 -I I O ALLT) All American TV 3 3/4 3 3/4 00.00 7 3/4 6 3/8 3/8 05.88 -2 154 O (TLMD) 6 A CLR) Color Systems 1 7/8 1 1/2 3/8 25.00 -1 11

O (TVXGC) TVX Broadcast 4 3/4 5 1/8 - 3/8 - 07.31 34 O DCPI) dick clark prod. 7 1/2 6 3/8 1 1/8 17.64 34 61 0 (UTVI) United Television 35 35 00.00 6 381 N DIS) Disney 129 129 3/4 - 3/4 - 00.57 23 17,440

O FNNI) FNN S 7/8 8 7/8 00.00 34 160

A FE) Fries Entertain. 1 3/8 1 3/8 00.00 -1 6

A HHH) Heritage Ent. 2 1 1/4 3/4 60.00 -1 15 BROADCASTING WITH OTHER MAJOR INTERESTS N HSN) Home Shop. Net. 8 1/8 8 7/8 - 3/4 - 08.45 -90 729

King World 35 1/4 35 1/2 - 1/4 - 00.70 11 890

N BLC) A.H. Belo 37 3/8 36 1/2 7/8 02.39 31 726 KREN) Kings Road Ent. 7/32 7/32 00.00 1

N AFL) American Family 16 15 1/2 1/2 03.22 16 1,300 MCA) MCA 57 7/8 58 1/8 - 1/4 -00.43 21 4,251 O ACCMA) Assoc. Comm. 31 5/S 32 1/2 - 7/8 -02.69 -71 589 ©(MGM) MGM/UA Comm. 16 5/8 18 3/4 - 2 1/8 - 11.33 -25 846

N CCN) Chris -Craft 32 5/8 33 3/4 - 1 1/S -03.33 I 816 A NNH) Nelson Holdings 5 1/2 5 3/8 1/8 02.32 23 O DUCO) Durham Corp. 28 1/8 28 1/8 00.44 17 237 O NNET) Nostalgia Net. 13/16 7/8 - 1/16 -07.14 -I 4

N GCI) Gannett Co. 39 3/4 40 3/4 - 1 -02.45 16 6,398 N OPC) Orion Pictures 17 1/4 19 -13/4 - 09.21 21 311

N GE) General Electric 70 1/8 70 1/4 - 1/8 -00.17 15 63,027 N PCI) Paramount Comm. 45 1/8 47 1/8 - 2 - 04.24 25 5,362 O GACC) Great Am. 5 5 7/8 - 7/8 - 14.89 -I 175 N PLA) Playboy Ent. 6 6 3/8 - 3/8 - 05.88 -37 56

A HTG) Heritage Media 4 7/8 5 1/8 - 1/4 -04.87 .6 217 O QNTQE) Qintex Ent. 1 1/4 I 1/4 00.00 26 11 BJP) Jefferson -Pilot 42 3/8 42 3/4 - 3/8 - 00.87 1,583 O QVCN) QVC Network 12 3/4 14 1/2 - 1 3/4 - 12.06 36 192 LEE) 25 1/8 25 3/4 - 5/8 -02.42 14 604 O RVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -6 85

LC) Liberty 47 48 3/4 - 1 3/4 -03.58 10 398 O RPICA) Republic Pic. 'A' 8 1/8 8 I/8 01.56 35 34

MHP) McGraw -HIII 56 55 7/8 1/8 00.22 82 2.726 O RPICB) Republic Pic. 'B' 7 7/8 7 7/8 00.00 87 33 g MEGA) Media General 30 1/8 30 1/2 3/8 - 01.22 68 777 O SP) Spelling Ent. 7 3/4 8 3/8 - 5/8 - 07.46 32 256 N (MOP) Meredith Corp. 30 5/8 30 1/4 3/8 01.23 18 569 O JUKE) Video Juke. Net. 6 5/8 7 3/8 - 3/4 - 10.16 -26 62 In(MMEDC) Multimedia 79 81 - 2 -02.46 24 893 O WONE) Westwood One 5 1/2 6 - 1/2 -08.33 -3 80 L Broadcasting Jun 25 1990 'Cable' continues from page 60 Fifth Estate Earnings Reports also included live personality radio tie - ins and two waves of direct mail to Company Period Revenue a/o Earnings a/o EPS nonsubscribers. The co -op posted (000) change (000) change 11,560 new connects, double the net Ackerley Communications First $43,900 6 ($4,500) NM ($0.29) gain of a year ago, with 3,500 leads Cosmos Broadcasting First $19,238 -20 $1,909 516 NM coming in through an 800 number. Great American First $61,466 -3 ($35,152) NM ($1.00) Ad agency Lacey, LaMaster, Larson, Heritage Medio First $48,043 131 ($4,106) NM ($0.15) said that Farmer's Tom Chapman com- Cosmos is wholly owned subsidiary of Liberty Corp. and does not report pared to the year before, the Minneapo- separate EPS. Company said that results for seven TV stations owned in both lis and Washington campaigns show- quarters fell 3 %, but that operating expenses decreased 8%. Group was "on cased the same offers, incurred budget in spite of lower auto dealer advertising in March." In first quarter, "significantly higher media spending," Gannett said that local television revenue was down 8%, while national but yielded only "slightly better" re- revenue increased "slightly." Radio station revenue declined 2% for quarter. be due a sults. Some of that may to Operating income for broadcasting group declined $2.3 million, or 14 %. especially in maturation of the market, Great American reported operating income drop of 61 %, to $2.9 million, for Minneapolis, where the record growth quarter ending March 31. Company said broadcast group revenue declined has cooled. But Chapman also said, 3%, to $42.6 million, due to "weakness in advertising demand...[in] both "Our offers lack variety," and that local and national revenues in television and radio." Entertainment revenue more creativity is called for. -Mr ms was flat, and company cited "increased costs from the particular mix of home video, licensing and production revenue in the quarter." Heritage Media said that TV station revenue was up 4 %. to $7.7 million, while operating cash flow increased 8 %, to $3.7 million.

STOCK INDEX (CONT.)

Morket Closing Closing Capitoli- CABLE Wed Tue Net Percent P/I lotion Jun 20 Jun 13 Change Change Ratio ;000,000) Market Closing (Whig Capitoli- O Omnicom Grp 26 25 5/8 3/8 01.46 14 682 Mad lire NM huent PIE ration (OMCM) Jun 20 Jun 13 Change Change Rntto(000,0001 N (SAA) Saatchi & Saatchi 5 1/8 5 5/8 - 1/2 -08.88 -4 812 O (TLMT) Telemation 2 1/4 2 1/4 00.00 4 10 A (ATN) Acton Corp. 11 1/2 11 1/2 04.54 2 18 A (UNV) Unite! Video 8 7/8 9 - 1/8 - 01.38 38 18 O (ATCMA) ATC 39 1/4 37 1/2 1 3/4 04.66 42 4,279 O (CTEX) C-7èc Corp. 20 3/4 20 1/2 1/4 01.21 345 354 A (CVC) Cablevision Sys 'A' 30 1/4 27 5/8 2 5/8 09.50 -4 669 A (Cry) Century Comm. 9 3/8 9 1/8 1/4 02.73 -9 612 EQUIPMENT It MANUINCTURING O (CMCSA) Comcast 14 3/4 14 3/8 3/8 02.60 -10 1.655

A (FAL) Falcon Cable Sys. 15 3/8 15 1/4 1/8 00.81 -19 98 N (MMM) 3M 85 3/4 84 3/4 1 01.17 15 19,093

O (JOIN) Jones Intercable ll 1/2 10 1 1/2 15.00 -5 142 N (ARV) Arvin Industries 16 1/2 16 3/4 - 1/4 -01.49 30 309

N (KRI) Knight -Ridder 52 3/8 52 3/8 00.72 10 2.694 O (CCBL) C -Cor Electronics 13 7/8 13 1/4 5/8 04.71 11 59

T (RCI.A) Rogers Comm 'A' 11 11 00.00 -17 349 N (CHY) Chyron 1 5/8 I 5/8 00.00 -9 18

T ( RCI.B) Rogers Comm '11' S 1/8 8 1/8 00.00 -12 568 A (COH) Cohn II 3/4 12 5/8 - 7/8 -06.93 9 22

O (TCAT) TCA Cable TV 14 3/8 IS 5/8 - 1 1/4 - 08.00 38 347 N (EK) Eastman Kodak 41 3/4 40 1 3/4 04.37 25 13,551

O ( TCOMA) TCI IS 5/8 IS 5/8 04.16 -21 5,513 N (GRL) Gen. Instrument 36 3/8 35 1/2 7/8 02.46 11 1,001

N (TWX) Time Warner 107 1/8 110 1/4 - 3 1/8 -02.83 -24 6.890 N (HRS) Harris Corp. 35 35 3/4 - 3/4 - 02.09 36 1.401

O (UAECA) United Art EM. A 15 3/4 15 3/8 3/8 02.43 -8 2,193 N (IV) Mark IV Indus. 14 1/4 14 1/8 1/8 00.88 3 200

O (UAECB) United Art Ent. B 15 3/4 15 1/2 1/4 01.61 4 1,051 O (MATT) Matthews Equip. 2 1/16 1 5/8 7/16 26.92 103 12

N (VIA) Viacom 55 3/8 54 7/8 1/2 00.91 25 2,955 O (MCDY) Microdyne 4 3/8 4 1/S 1/4 06.06 145 17

(MCOM) Midwest Comm 3 3/4 3 5/8 1/8 03.44 l0 11 0 (MOT) Motorola 86 5/8 82 3/4 3 7/8 04.68 22 11,295 SERVICE A (PPI) Pico Products I 3/8 1 3/8 00.00 -I 4 N (SFA) Sci- Atlanta 27 1/4 27 1/2 - 1/4 - 00.90 16 603

O (AGKPC) Andrews Group 2 3/8 2 3/8 00.00 -1 21 N (SNE) Sony Corp. 55 5/8 56 7/8 - 1 1/4 -02.19 25 15,719

O (BSIM) Burnup & Sims 13 5/8 13 3/4 - 1/8 - 00.90 28 171 N (TEK) Tektronix 14 7/8 14 7/8 06.25 -14 432 N (CQ) Comsat 35 5/8 35 3/4 - 1/8 -00.34 10 593 N (VAR) Varian Assoc. 27 7/8 27 7/8 00.00 18 530

Wegener 1 3/4 2 1/4 12.50 13 12 N (DNB) Dun & Bradstreet 46 3/8 48 1/4 - 1 7/8 -03.88 15 8.586 O (WGNR) - -

N (FCB) Foote Cone & B. 29 1/2 29 3/8 1/8 00.42 15 315 N (WX) Westinghouse 37 1/8 37 3/4 - 5/8 -01.65 5 5,372

O (GREY) Grey Advertising 161 165 1/8 - 4 1/8 - 02.49 15 184 N (ZE) Zenith 8 7/8 8 7/8 00.00 -13 237

O (IDBX) IDB Comm. 11 5/8 10 3/8 1 1/4 12.04 32 57 !Standard & Poor's 400 426.16 N (IPG) Interpubltc Group 33 3/8 33 1/2 - 1/8 -00.37 15 1,153 426.74 -0.58 -0.14

62 Swine's Broadtasting Jun 25 1990 WASHI \GTU\

COMME NTS BOX FIN -SYN COMPASS ABC, NBC affiliates diverge from line on repeal; networks, Hollywood round up usual suspects

The ABC and NBC affiliate groups, DEMOCRATS' HIGH in comments filed with the FCC -TECH AGENDA two weeks ago (June 14), proved to be less than wholehearted supporters of the big three networks' effort to per- suade the FCC to repeal or at least relax its 20-year-old financial interest and syndication rules. The groups joined the networks in calling for repeal of the financial interest rule, which prohibits the networks from acquiring financial interest in network programs and a share of revenue from syndication of the programs after their network runs. But the ABC group argued against relaxing the syndication rules to allow the networks into the domestic syndica- tion business and offered no comment on relaxing the rules to permit the net- works in foreign syndication. The NBC group was completely silent on the sub- ject of the syndication rules. Several high- ranking Democratic to fade," Gephardt said. In contrast, the CBS affiliate group is members of the House, among "It's a little pathetic for the Speaker giving the networks its full support. Al- them Speaker Thomas Foley (Wash.), of the House to hold a press event as if though the CBS group submitted no Majority Leader Richard Gephardt something was going to happen when comments on June 14, the group's (Mo.) and Commerce Committee nothing is going to happen," said House Washington attorney, Gregory Schmidt, Chairman John Dingell, gathered out- Republican Whip Newt Gingrich said the group stands behind its March side the Capitol last Wednesday (June (Miss.) later in the day, during a press comments on Fox Broadcasting's peti- 20) to announce the party's "action conference held in response to the Dem- tion for a fin -syn rulemaking that calls agenda for high technology." The goal ocratic plan. Republican congressmen for repeal of both the financial interest of the plan is to reinvigorate the U.S. attacked the Democratic plan for not and syndication rules. The FCC has said high -tech industry's world competi- doing enough to boost competitiveness. it will weigh the earlier comments, tiveness, which the Democrats claimed The Democratic plan calls for the Schmidt said. is in decline due to Republicans, Japa- appropriation of $400 million over In response to the Fox petition, the nese and Europeans. three years to establish a counterpart to FCC last March launched a rulemaking A total of nine House members at- the Defense Advanced Research Pro- aimed at reviewing the fin -syn rules. It tended the announcement (1 -r, above): jects Agency (DARPA) within the deferred receipt of the initial comments Mary Rose Oakar (Ohio), Dingell, Commerce Department, to provide in the proceeding until June 14 to give Harry Johnston (Fla.), Gephardt, Fo- grants for research and development of Hollywood producers and the networks ley, Mel Levine (Calif.), Norman Mi- emerging technologies. a chance to arrive at an agreement that neta (Calif.), E. (Kika) de la Garza The Democrats also set goals for the would have formed the basis for new (Texas) and Doug Walgren (Pa.). passage of 24 separate bills already rules. The talks failed to produce any Gephardt stressed the low share introduced to boost U.S. industry. such agreement. U.S. companies have in domestic con- Among them are two bills before the For the most part, the comments that sumer electronics products, especially Commerce Committee to promote flowed into the commission on June 14 color TV sets and videocassette record- U.S. development of high -definition ran true to form. The networks, in a ers. "In the early 1980's, high technol- television and other RF -based technol- five -volume set of joint comments and ogy was one of the bright stars on the ogies and to promote American manu- in separate "supplemental" comments, horizon. Because of the aggressive facturing of high- definition television made their case for repeal of the rules. economic strategies of our trading part- sets. Dingell said that he supports such Also calling for major changes, if not ners and the indifference of the Bush measures in order for the U.S. to outright repeal of the rules, were the Administration, this star is beginning "compete on a fair and equal basis." Justice Department, Malrite Communi-

Broadcasting Jun 25 1990 w.sN.p.. U cations Group and Action for Children's r-- Television. The networks were quick to embrace TAKING SIDES ON FIN -SYN Justice's position, which will help in reforming not only the FCC, but also the For reform Against reform consent decrees, which place restrictions on the networks similar to the fin -syn Capital Cities/ABC Coalition to Preserve the Financial rules. The networks agreed to the de- Interest and Syndication Rule crees in the mid-1970's to settle an anti- INTV trust suit brought by Justice. ABC affiliates Program Producers and Distributors The chief proponent for preserving NBC affiliates Committee the rules was the aptly named Coalition Justice Department Westinghouse Broadcasting to Preserve the Financial Interest and Action for Children's Television Independent broadcasters (Chris/Craft, Syndication Rules, which comprises ma- Malrite Cómmunications Group Tribune, Gaylord, MCA Broadcast - jor and minor television producers, inde- ing an Channel 50 TV) pendent broadcasters, labor and citizen F i leas la Access Project groups. The coalition urged the FCC to Fox .ITV) Los Angeles keep its current restrictions and to im- pose new ones to stem abuses, which it alleged in detail. chart shows those compáifiés'and Organizations that filed comments June 14 Lining up with the coalition were the FCC's fin -syn rulemaking. Before making any changes. the FCC will'; Association of Independent Television igh comments filed last March on Fox's petition for rulemaking and the` - that due Aug. 2. Stations, a group of independent broad- comments are casters led by Chris -Craft/United Televi- sion, the Program Producers and Dis- tributors Committee, NATPE, Group W If the networks ever enjoyed domi- evidence of 'oligopolistic coordination' and the Media Access Project on behalf nance over the program producers, they as opposed to competitive responses to of the Office of Communication of the do not today, they said. "None...has common conditions," they said. United Church of Christ. more than a minor fraction of the larger Justice, which was also undisturbed The affiliate groups' unanimous opin- program market in which each actually by the producers' suggestion of collu- ion that the financial interest rules competes." they said. sion among the networks. said that should be deleted was based on the as- According to the networks, the "rules "available evidence tends to support the sumption that what's good for the net- accomplish no public benefit of any [finding]... that network ownership of fi- works is good for the affiliates. "Since kind.... They do not promote first -run nancial interest and syndication rights the networks are the affiliates' principal syndication or widen creative freedom would not be anticompetitive." It also program suppliers, financially stronger or diversity of approach in the produc- suggested the rules may be counterpro- networks will improve the competitive tion of programs for networks. And the ductive. "The practices prohibited by strength of their affiliates," the NBC fears of misconduct by network syndica- the rules might promote competition and affiliates said. "And a stronger competi- tors that undergird the ban on domestic efficiency," it said. tive position will enable affiliates to de- syndication are based on speculation far In addition to countering the net- vote more resources to continuing and too flimsy to support governmental works' arguments for repeal, the coali- improving local public interest news and restraints." tion devoted much of its lengthy filing to public affairs programing." The networks argued that the rules detailing alleged abuses by the networks The ABC affiliates opposed allowing "are a source of increasing public and calling for new restrictions of their the networks into domestic syndication harm." They have concentrated "in the program- acquisition practices to stop on the ground that it was a conflict of hands of major Hollywood studios" them. It requested "safeguards...out - interest. "A...network offering syndi- control over production of network pro- lawing the one -year freeze on scripts, cated off- network programing to its af- graming and the subsequent syndication reducing option terms...to two years and filiates is wearing two hats -and they of the programing, the joint filing said. limiting the number of hours of prime are potentially conflicting ones," they Also. the rules "hamstring" the net- time entertainment programing that the said. "It is not difficult, for example, to works' ability to compete overseas networks can produce in -house to no envision a network's use of affiliation - against other foreign and domestic "pro- more than five hours per week." or the threat of loss of affiliation -as an gram developers," they said. "It is dif- "Since 1984. the three networks. act- inducement for the local television sta- ficult to imagine a more perverse kind of ing in lock -step, have essentially frozen tion to purchase the network's product," trade policy for the 1990's than one that base license fees for new programs," it said. "Conversely, the network with a arbitrarily denies to American enterprise the coalition alleged. "While in the six particularly strong syndicated product the ability to compete effectively in the years prior to the network freeze, the could use its availability as a source of international marketplace." base license fees offered by the three leverage on other network/affiliate is- Anticipating Hollywood's charges of networks rose at a rate of approximately sues, such as clearances." "parallel practices" by the networks, eight percent per year, in the six years The 20- year -old rules are "worse than the networks said there is no evidence of since then, license fees have risen ap- an anachronism," the networks said in "suspicious similarity in the terms of proximately two percent per year." their joint filing. "Their anticompetitive network programing acquisition con- As a result, it said, production defi- provisions have become a serious men- tracts. Economists and antitrust courts, cits -the difference between production ace to the interests of the public," they moreover, have long recognized that cost and a network's licensing fees - said. similar practices by competitors are not have grown. "In recent years." it said,

64 Washington Broadcasting Jun 25 1990 How Claire Moore got her point across in Milwaukee. The answer is Public Access TV Delivering local programming, community news and views, to millions of citizens all over the country, one neighborhood at a time. It's America's birthright of free speech brought to life in just the way our Founding Fathers would approve -an electronic soapbox. Special interest programming is a creation of cable TV Just one example of cable's innovation and imagination that includes such diverse video revolutions as CNN and A &E. Equally impressive are the technical advancements that have expanded the breadth and quality of television beyond anything the world has ever known. One detail: a clear signal for hundreds of local broadcast stations. Much of this has been paid for by cable operators plowing back profits into new programs and greater channel capacity. Yet, cable TV remains a great bargain. Amazingly, cable rates have risen less than inflation since 1972. Since Congress, in its wisdom, passed the 1984 Cable Act, the cable industry has responded by elevating the art of television to new heights. The question is, when something works so well, why change it?

TIME WARNER The world is our audience. i

the deficits have ranged "from a quarter on license renewal options-four years parallelism among the networks is the of a million dollars for half-hour shows for programs that debut in September, result of active coordination or simply to as much as a half million dollars or four and a half years for shows that mutual recognition of the benefits of act- more for hour shows." begin airing in mid -season. ing in tandem, its existence is indisput- The coalition also complained about The growing deficits each option year able," the coalition said. "It is also the networks' one -year freeze. Under give the networks the leverage they need powerful evidence of an imperfect mar- the freeze, each of the networks have to force "producers to relinquish addi- ket structure that severely limits compe- agreed not to consider scripts rejected by tional options in exchange for some fi- tition in the purchase of high -quality another network for at least a year. nancial relief," the coalition said. The prime time programs and substantially The freeze "effectively eliminates same holds true when the producer enhances network leverage over competition" among the networks be- comes to the network to cover some producers." cause most programs cannot withstand a extraordinary additional expense -for The coalition alleged that the net- one -year delay. Actors and other cre- instance, a star demanding more money, works pressure producers into producing ative people move on to other projects it said. The network may agree to up- programs for them "in- house." Such or, in the case of mini- series and TV ping its license fee, but sometimes only pressure "is nothing more than an at- movies, subjects become stale. after extracting an additional option tempt to circumvent" the fin -syn rules, The networks have also managed to year. since in -house productions are not sub- circumvent the consent decrees' limits "Regardless of whether the pervasive ject to the same restrictions as programs produced independently. Although structured as "in -house pro- ductions, these arrangements require the outside producer to perform all or many of the WHEN IS A NETWORK A NETWORK? same tasks that he would in pro- ducing the program as an owner, includ- ing financial contribution, creative func- In addition to whether the financial tory price for the right to continue pur- tions and below- the -line support. In interest and syndication rules suing its expensive and risky attempt to some cases, the network is involved to a should be repealed, preserved or gain a foothold as a competitive net- limited degree in these functions. In oth- changed, the FCC is considering in its work." it said. ers, the network is no more involved

fin -syn rulemaking at what point the As they did when Fox was pressing than . it is in an outside -produced rules should apply to Fox or any other the FCC for a waiver, the Fox affiliates program. network that may emerge in the years supported their network. Regardless of The Program Producers and Distribu- ahead. how the FCC "refashions" the rules tors Committee, which represents major As now written, the rules apply to for the big three networks, they said, program syndicators, joined the coali- networks that deliver at least 15 hours they should not apply to Fox. "The tion in calling for preservation of the of programing a week at least 25 affili- facts are clear and beyond dispute: Fox rules. "FISR has fostered the develop- ates in 10 or more states. lacks dominant market power. It ac- ment of a competitive program syndica- Fox, which received a one -year counts for only a small portion of the tion marketplace in which local stations waiver from the FCC last May so that viewing audience and an equally small may now choose from a wide array of it could expand its weekly schedule to part of the programing marketplace. first -run and off -network programs from 181/2 hours this fall without having to There is no reason to believe that Fox a plethora of independent producers and comply with the rules, argued in its could exert dominion over program syndicators, most of which did not exist comments that the definition has to go, suppliers in an abusive manner." prior to the rules," it said. calling it "an absurd anachronism, ut- Others were not so kind. The net- The Association of Independent Tele- terly bereft of meaningful utility." works and the ABC and NBC affili- vision Stations said any relaxation of the "In practice, the rules' overbreadth ates, for instance, insisted in their rules would "create an unacceptable risk has the perverse effect of stifling the comments that what goes for the big that the broadcast television networks emergence of new network competi- three should go for Fox. "There is no would dominate the program syndication tors, because the proscriptions of the basis for any distinction between Fox marketplace and deprive independent rules deny a new entrant essential effi- and the older networks on the ground television stations of their very life- ciencies and opportunities for risk that the latter pose some kind of threat blood- popular. attractive syndicated sharing in program development and to competition and diversity while Fox programing." production," Fox said. does not," the networks said in their "A network in control...of thé syndi- To the extent fin-syn rules are need- joint filing. cation of programing shown on the net- ed, "the existence of market power PPDC also said the rules should en- work-or even first-run programing alone is the only valid basis for their compass the "rapidly maturing" Fox which the network had produced or to applications," Fox said without offer- network. "The combination of Fox's which it had otherwise acquired control ing specific suggestions on which net- nationwide affiliate network, its O &O over syndication -would be ideally situ- works should be subject to the rules. stations in top markets, its program ated to funnel popular syndicated pro- Unless the definition is changed, production studios and extensive role graming to its O &O's and affiliates Fox said, it will be forced to cut back in the syndication business creates the ...and away from competing local inde- its schedule to fewer than 15 hours. same serious conflicts of interest which pendent stations. Such tactics as selec- "Simply stated, Fox could not justify the rules were intended to prevent." tive warehousing, advance notification selling its syndication arm as a regula- to affiliates and discriminatory pricing would be at their disposal...." -HN

66 YOasYigloo Mdasting km 25 1990 NBC'S WRIGHT SAYS DBS NEEDS ACCESS LEGISLATION Without it, DBS is `a harder roll,' he tells Washington group

U.S. programs overseas generated $2 NBC President Robert Wright, in a billion. luncheon speech at Washington's NBC, Hughes, News Corp. and, pos- Center for National Policy last sibly, Cablevision, have been active in Tuesday, said direct broadcast satellite recent weeks pressing Congress to in- ventures may not be economically feasi- clude in pending cable reregulation leg- ble if Congress does not pass legislation islation a provision mandating cable ser- guaranteeing them access to popular ca- vices to distribute their product through ble programing services. DBS and other multichannel media In response to a question, he declined ( "Closed Circuit," June 18). to say whether NBC would pull out of Such a provision was attached to the the Sky Cable DBS venture in the ab- bill reported out of the Senate Com- sence of access legislation. But, he said, merce Committee three weeks ago. As a "it's a harder roll." result, the cable industry has said it will Sky Cable, which hopes to launch a fight to kill the bill. 108 -channel DBS system in 1994, is a The battle over the access provision is partnership comprising NBC, Cablevi- apparently responsible for Tele- Commu- sion Systems, Hughes Communications nications Inc.'s request for the right to and Rupert Murdoch News Corp. over the past two decades, he said, the distribute NBC broadcast network pro- Wright also argued for relief from the demand for U.S. programing has grown graming over its cable systems (see sto- financial interest and syndication rules, dramatically. Last year, he said, sales of ry, "Top of the Week. ") -tw particularly their prohibition against the networks entering the foreign syndica- tion business. The FCC began a review of the rules two weeks ago with the acceptance of comments from the networks as well as proponents of the rules (see story, page BILL CALLS FOR 63). MANDATORY DECODERS Wright expressed confidence that the FCC would relax the rules to some ex- TV set manufacturers say consumers will bear cost tent, adding that the Justice Department filed comments "totally in support" of Legislation that would require tele- the more than 24 million people in the the networks' drive to repeal the rules. vision sets with screens 13 inches U.S. that are deaf or hard of hearing. He Justice, he said, is "the first indepen- or larger to have built -in closed said the cost of the new technology is dent agency to review the rules in captioning decoders for the hearing im- estimated at $3 to $5. years." paired is likely to receive quick approval Television set manufacturers, howev- The foreign syndication ban amounts in the Senate. Last week at a Communi- er, are troubled by the proposal and have to "reverse protectionism," he said. It cations Subcommittee hearing, chairman suggested that consumers will have to bars the networks from selling off-net- Daniel Inouye pledged his support for bear the brunt of paying for the decoder work programs abroad, but not foreign- the measure and called for quick action. chip. According to Bruce Huber, vice owned companies like Columbia (Sony Enthusiasm for the bill (S. 1974) was president of marketing for Zenith Elec- of Japan) and Fox (News Corp. of Aus- so strong among Inouye and subcommit- tronics: "With 20 million sets sold in the tralia). "Can you imagine" Japan per- tee members that they unanimously re- annually, this is a half - mitting Time Warner and ABC to com- ported it to the parent Commerce Com- billion- dollar expense to be borne every pete in Japan, but not Sony? he asked. mittee even before all the witnesses year by American TV buyers." More- According to Wright, the prohibition finished testifying. over, Huber emphasized that with tele- on foreign syndication is a "horrendous "You've got my vote," said Inouye text and "our knowledge of line 21 tech- mistake." When the FCC forged the to actress Marlee Matlin, who, along nology, we are certain that high - rules in 1970, its principal intention was with actress Emma Samms, impressed performance, lower -cost solutions are to block the networks from domestic the senator with an appeal to move the possible for television manufacturers." syndication, it said. The foreign syndi- bill. "This has been a moving experi- And the Zenith spokesman said his com- cation ban was an afterthought, he said. ence for me," Inouye told the actresses. pany is already working on a plan to At the time, it did not constitute much of Matlin is hearing impaired and signed "offer much more cost -effective line 21 a "penalty" on the networks while "not her testimony. closed -caption capability built into our much was going on" in the foreign tele- Senator Tom Harkin (D- Iowa), the TV's, whether or not legislation is vision market. measure's chief sponsor, also appeared enacted." But times have changed, Wright said. before the subcommittee. This act, he The Consumer Electronics Group of With the accelerating shift from state or said, opens up a "whole new world for the Electronics Industries Association private ownership of television stations the disabled," said Harkin, referring to expressed similar concern. -im

Broadcasting Jun 45 1990 INasYyNa 07 TIE CII IXOLO Ql

TELEVISION GHOST BUSTERS MAKING HEADWAY Bewitching problem of multipath interference is subject of intense work by variety of U.S. and foreign companies, with encouragement of NAB

There may be a solution on the way to perhaps the most annoying tech- nical defect that has haunted broadcast television over the years. Sev- Sponsored by: eral developers have been working to invent ways to filter out ghosting caused Broadcasting by multipath echoes. Technology Ghosts increasingly have become a Association problem in many urban areas of the U.S. (BTA), As more manmade shields to radio fre- Japan and the quency transmissions have been built, Notional Association watching television for a number of viewers has meant seeing double, triple of or worse. Broadcasters The National Association of Broad- casters has been heavily involved in en- couraging the development of ghost can - celers. During its convention in April in Atlanta, it co- sponsored with Japan's Broadcast Technology Association (BTA) a demonstration and field test of BTA demonstration at NAB convention a Japanese- developed system. The NAB S5) has been studying two systems for times does not react quickly enough to board, meeting in Washington last possible standardization. correct the echoes. This sometimes re- week, included an agenda item "ad- The BTA system was approved as a sults in pseudo -ghosts which degrade dressing NAB's future policy with re- Japanese standard last year and has been rather than enhance the picture for sever- spect to ghost canceling. The discussion proposed to the ATSC. Developers of al seconds. will center on "recommending a proper the second system at AT &T Bell Lab- AT &T's system is similar to BTA's. role for NAB in standard- setting ef- oratories, Middletown, N.J., claim their It also delivers a digital GCR signal over forts," said Lynn Claudy, NAB's direc- system (which could be available in a the VBI. But AT &T claims to have tor, advanced engineering and technol- testable hardware form by the end of the solved the receiver problem by adding ogy. (At deadline last Wednesday, no year) solves some defects that are still "techniques for precisely characterizing decision had been reached; see "Top of present in BTA's. (Two other compa- a multipath channel" to its GCR algo- the Week. ") nies, North American Philips, Briarcliff rithm. The correction will not only Reflections of broadcast signals off Manor, N.Y., and Tektronix, Beaver- speed the ghost canceling lag time, but tall buildings or natural barriers cause ton, Ore., have also informed T3 -S5 that will also require less complex receiving echoes that arrive at TV receivers micro- they are working on systems, although hardware than BTS's, said AT &T engi- seconds after the main signal. The re- details are not yet available.) neer Jin -Der Wang in a technical paper flection and the main signal are decoded The BTA ghost -canceling circuitry is released last week, "because the multi- together by the receiver, resulting in the now available to consumers in Japan in path channel for TV broadcasting typi- ghost effect. Attempts to correct the the form of a set -top converter. TV's cally consists of relatively few signifi- problem are now based on the transmis- with the circuitry built in are expected to cant and widely spaced responses." sion of a digitized ghost canceling refer- be introduced soon. After years of work- AT &T is working on three variations ence (GCR) signal as part of the main ing with antenna systems as a possible of its GCR signal, one for NTSC trans- signal, with filtering of the ghosts occur - cure for ghosts, Japanese researchers be- mission, one for an enhanced -definition ing at the receiver end. gan investigating the idea of a GCR TV system and one for an HDTV signal For the past 14 months the Advanced component to the NTSC signal. The fi- being designed to be encoded into Ze- Television Systems Committee (ATSC), nal standard puts the GCR on line 18 of nith Electronics Corp.'s Spectrum -Corn- an industry group formed to set high - the vertical blanking interval. patible HDTV terrestrial transmission definition television and improved One bug, however, remains in the system. Other consumer receiver manu- NTSC standards, has been concentrating BTA system. When a set is receiving facturers are also actively being sought on ghost canceling systems. ATSC's signals in rapidly changing multipath for cooperative efforts in ghost-cancel- specialist group on ghost canceling (T3- conditions, the receiver circuitry some- ing technology, Wang said.

68 Tadrobp treadasliy km 25 18911 BTA said in a technical paper released at the NAB convention that its GCR signal can "eliminate ghost interference under any conceivable conditions." The Imperceptible results of a test on the BTA system performed in Atlanta during the conven- tion by NAB and the Association for Perceptible, Maximum Service Television (MSTV) Not Annoying tend to confirm the Japanese findings (see graph). "In general, the ghost canceler was Slightly effective in reducing or eliminating Annoying ghosts and correcting signal quality in nearly all of the locations where ghost- ing conditions were observed," accord- Annoying ing to an NAB report on the BTA sys- tem released for last week's board meeting. Very The test was performed over a one - Annoying week period. Six Atlanta stations (four VHF, two UHF) were provided with 0% 10% 20% 30% 40% 50% 60% 70% 80% BTA's GCR encoders. Two experts with Before Ghost /,//. Atter Ghost experience in subjective video evalua- Filtering Filtering tions (Ed Willams, manager, transmis- sion and propagation engineering for the Composite results of all observations in NAB -MSTV trial Advanced Television Test Center, Alex- andria, Va., and John E. Hidle, a con- tive evaluations were also made at the ghosts, 18% displaying "annoying" sulting engineer with the Carl T. Jones Atlanta Inforum, where a public dem- ghosts and 5% displaying "very annoy- Corp., Springfield, Va.) observed each onstration of the BTA decoders was ing" ghosts. station's signal on sets equipped with held. After filtering, ghosts were visible in decoders at several locations around Some ghosting was visible on at least 28% of the observations. In four out of Atlanta. one of the six channels at each of the five cases that ghosts were visible, they The receiver locations included five receiver locations under normal condi- were rated as "perceptible, but not private homes in areas known for ex- tions. Williams and Hidle observed annoying." treme multipath impairment. Another ghosts in 75% of all pictures observed "The BTA system was unable to cor- 32 outdoor sites were set up in a grid before GCR filtering, with 21% of the rect for ghosts in 7% of the observa- pattern throughout the Atlanta. Subjec- pictures displaying "slightly annoying" tions," the report concluded. wits

HDTV USES GO BEYOND BROADCASTING Medical uses, automobile design and space shuttle find HDTV a useful tool

Atwo -day demonstration (June 18- Building (BROADCASTING, Sept. 12, 19) of high -definition television 1988). equipment was held on Capitol Symbolics Inc. showed an animation Hill to show uses for the technology and paint system (first shown at the Na- other than for home entertainment. tional Association of Broadcasters con- HDTV monitors, digital compression vention this year) which has been pur- systems and satellite and fiber optic chased by a NASA contractor to transmission systems were shown in set- simulate possible malfunctions in the tings apt for medical imaging, educa- space shuttle. It can be programed to tional and teleconferencing applications. operate in any high -definition or con- HDTV will play ''a significant role in ventional video format. A high- defini- a myriad of media," said House Tele- tion paint system shown by Shima Seiki communications Subcommittee Chair- of Japan (pictured) has been used for the man Edward Markey (D- Mass.) at the past 12 months for automobile design by demonstration's opening. "We put our Ford Motor Co. Among the graphics nation in severe risk" if high -definition monitors demonstrated were the latest is viewed as an entertainment medium prototype of the Zenith flat tension mask alone, he said. display and flat -panel active -matrix li- The Telecommunications Subcom- demonstration it sponsored on HDTV quid crystal display from Ovonic Imag- mittee sponsored the demonstration in terrestrial transmission in the caucus ing Systems Inc., Troy, Mich. a format similar to an earlier public room of the Cannon House Office HDTV for recording and transmitting

óreeiaetiN he 25 11l6 Tedreleór 69 medical images was among the more Digital HDTV transmission of full with high- capacity fiber. " -CLI demon- eye- catching applications demonstrated. motion and color medical images was strated a digital codec for transmitting Corabi International Telemetrics, Alex- demonstrated by Bell Communications high -definition graphics over conven- andria, Va., demonstrated an HDTV Research (Bellcore), Livingston, N.J. tional phone lines and has eventual plans still system it developed with Ikegami Bellcore set up a mock operating theater to market a full- motion HDTV encoding Electronics. An Ikegami NTSC camera with HDTV equipment adjacent to the system at 45 megabits per second for is built into a microscope and the signal caucus room and transmitted images to teleconferencing. Scientific -Atlanta also receives line -doubling and color en- its main exhibit by fiber optic cable at a showed its HDB -MAC satellite trans- hancement through a Corabi processing rate of 622 megabits per second. "Our mission system which has already been system and is displayed on high-resolu- studies have convinced us that the best used as a teleconferencing tool. tion monitors in a Corabi -developed medium is broadband over a switched NHK and Matsushita both demon- 750 -line progressive format. Since May digital fiber network," said Bellcore's strated 1,125/60- format electronic muse- 17, the system has been in operation at Bruce Sidran. um systems, which are now in use in two Atlanta hospitals that have set up a Michael Stauffer, director, new busi- Japan. Museum-goers call high- defini- microwave link for remote primary diag- ness, for Compression Labs Inc. (CLI), tion reproductions of paintings and other noses, according to Corabi President. San Jose, Calif., agreed, saying, "Ulti- art works to video screens from HDTV Beth W. Newburger. mately, the country is going to be wired stillstore systems. -s

IN SYNC

A of the George R. Brown BIG PICTURE Convention Center) from July 6 EASTERN EUROPEAN through July 12. Loaner cameras, DIGITAL The Congressional Office of camcorders and VTR's will also be Technology Assessment (OTA) has available. Ampex will have tape New England Digital, a White released "The Big Picture: HDTV stock for sale in Betacam SP, U- River Junction, Vt., manufacturer of & High Resolution Systems." The matic and Type C formats. The digital audio editing equipment for report is designed to be "an summit arrangements are being audio and video post- production, is extremely valuable and handled through MPCS, Ampex's opening a European subsidiary in comprehensive guide to high - Houston -area sales representative. Munich, West Germany, to increase definition systems and related All broadcasters covering the business in the newly opening technology and policy issues," even in the Betacam format will be Eastern Europe markets. The according to Representative George welcome to use the facilities on a subsidiary will be a joint venture Brown (D- Calif.), a member of first -come, first -served basis, with Rolf Chrostek, who has been the House High- Technology Caucus although Ampex customers will handling sales of New England and the OTA board. The I08 -page be given some preference should the Digital equipment as sales and product report reviews various HDTV waiting list grow long. Ampex has manager for the professional production, transmission and offered some services in the past at products divsion of Harman Germany, display technologies and the history other events, but not as large and New England Digital's former of HDTV development and the organized as what is planned for the European distributor. standard -setting processes in U.S., summit, according to Ampex Japan and Europe. "The Big spokesman Dave Detmers. "Clearly Picture" is available for $5 through this is good customer relations for the Government Printing Office, us," he said. stock Washington; (202) 783 -3238; CONTRIBUTION 052 -003- 01193 -0. number SONY REDUCTION The Vienna, -based AMPEX OFFER Sony Magnetic Products Co. has European subsidiary of Tektronix cut the price of its D -2 (composite Corp., Beaverton, Ore., dontated During the upcoming 1990 World digital) videotape cassettes by new test equipment to Free Romanian Economic Summit in Houston (July 20%. The move is designed to further Television in Bucharest in an effort 9 -11), Ampex Corp., Redwood boost sales of D -2 tape stock, to help the Eastern European country City, Calif., is offering broadcasters which, Sony says, is currently in a rebuild its broadcast television free use of Betacam SP field period of dramatic growth. Per - facilities. The donated devices equipment. Up to 1,000 TV month sales of the D -2 tape in the included two vectorscopes, two journalists are expected to cover U.S. are 20 times greater in 1990 waveform monitors and a component/ the event. One editing suite with 10 than in 1989, according to Andrew PAL TV generator. Tektronix also studio videotape recorders, a Mougis, vice president, donated several oscilliscopes to switcher and a digital effects and professional tape division. Sony is univeristies throughout Romania at character generator will be open in projecting that sales per month the urging of a Tektronix employe who the Summit press room (exhibit hall will improve another 50% in 1991. is a former Romanian citizen.

70 Washington tirwdasfieO Jun 25 1990 I \TER\ATI01AI,

TURNER TAKING ENTERTAINMENT AROUND THE WORLD In addition to ventures in South America and Caribbean, company is working on distributing TNT throughout Europe

Tumer Broadcasting, after spending lets and a growth in the other distribu- the last five years expanding the tion outlets like direct -to -home satellite worldwide reach of its 24 -hour and cable," said Ross. "They're all go- Cable News Network, is now poised to ing to find an expanding business envi- bring its entertainment services around ronment and they're all going to make the globe as well. money." The company may also explore the Ross, who was instrumental in CNN's taking of minority positions in broadcast expansion in Europe, North Africa and entities around the world. portions of the Middle East, said that the TBS, which unveiled plans to launch service in those regions has a "reason- a film-based service to Central and able prospect" of breaking even on an South America and the Caribbean based annual basis by the end of 1990. He said on TBS's Turner Network Television revenues would be in excess of $10 mil- (BROADCASTING, May 28), now also has lion this year. under consideration a European version From a 1987 client base of just 35 of the entertainment channel, possibly in hotels and a couple of broadcasters, the partnership with another company. international feed now reaches more Expansion opportunities for CNN, al- than 500 hotels, 250 cable operators, 40 ready available in 90 countries, have not newspapers, 35 broadcasters and 200- Robert Ross ceased either. Beyond improving audi- 300 institutional users. ence reach through existing hotel, cable Revenues from cable and hotel clients and broadcast outlets, CNN is looking at sion networks. are about equal for the service, although potential variations on the service such Ross explained the unit would look at neither exceeds around 25% of total reve- as a non -English - language news channel proposals generated both within and out- nue. Ross added that with less than 25% produced jointly with a national news- side the company and its operating units penetration of hotels rated three stars and gathering organization or broadcaster. and would consider possible mergers or above, hotel revenues could more than Point man for Turner's new interna- the acquisition of others' assets. double before the market reaches maturi- tional strategic development is Robert "There has been and there's going to ty. Cable, with 20 % -23% penetration, has W. Ross, the former Turner general be a proliferation of new terrestrial out- substantial growth left. counsel who has been based in London As CNN International revenues grow, since January 1987 as managing director said Ross, surplus funds will be invested of CNN International Sales. He will re- in service enhancements including new turn to Turner Atlanta headquarters in programs, new bureaus or possibly a August with additional responsibilities REVOLUTIONARY new satellite transponder. as vice president, international business Ross did not rule out the possibility of and network development. The Soviet Parliament has ap- shifting CNN to a more powerful Euro- Ross, who spoke with BROADCASTING proved a press -freedom law pean satellite to reach home viewers di- from his London offices, explained: the government designed to end rectly. We haven't made a decision to "The company is very clearly perceiv- decades of government censor- do it," he said, "but we're watching the ing that an increasing percentage of its ship. The new law permits anyone growth of direct-to -home [satellite incremental growth in revenues will to start a newspaper, and, its sup- broadcasting] carefully, and if at some come from international markets over porters say, is the first to detail point it appears to be an economically the next decade." guarantees afforded journalists. It rational business, it's a business we According to Ross, the new interna- also bars political interference in would then enter." tional development unit's function is to broadcasting and press, though Also in the works for CNN in Europe, position the company to take advantage not without qualification. The law4., Ross added, is a possible scrambling of of global developments by reinvesting allows the government to ban por- its Intelsat satellite feed by 1991 or cash from its successful U.S. business nography, calls for the violent 1992, in large part to defeat hotel and and exploiting existing assets, which he overthrow of the government and institutional piracy. identified as TBS's worldwide news - appeals to religious and racial in- CNN International is also planning to gathering operation, its library of more tolerance. increase the percentage of non -U.S. ma- than 2,000 films and experience in terial, as well as giving news stories launching and managing satellite televi- more of an overseas perspective. -MG

kaadteslin0 km 451990 Ialenalleaal 71 POSNER HOPES TO BE SOVIET TV OWNER Commentator, often seen on American TV, is one of group of investors hoping to be allowed to run independent network

Vladimir Posner, the commentator Posner said his group is considering be asked to pay 40 rubles a year. That on Soviet television who frequent- "a satellite -based system," perhaps would produce a theoretical total of ly delivers his views in his Ameri- with a television tower in , to two billion rubles. Posner said there is can- accented English on American tele- serve the capital city and its surrounding a division of opinion within his group vision, appears to be on his way to region, where 25 million people live. As as to whether it should accept advertis- becoming part owner of what would be for the availability of dishes, Posner said ing. Some in the group would. Others, the first independent television network TVROs are being produced in the Soviet he said, caution against becoming "de- serving the Soviet Union. "It's going to Union. And although the price -3,500 pendent" on advertising, fearing it happen," he says of the network pro- rubles -seems high, considering the could become "counterproductive. " ject. "I'd say by the end of 1990." earning power of the average citizen, Posner indicated he is in the latter Posner, who was in Washington as Posner said that "tons of rubles have group. "I think advertising is fine as part of the Soviet Gostelradio contingent been salted away" by individual citi- long as it is not the primary source of covering the summit, disclosed plans for zens. The dishes, he said, "will be support, and serves a purpose," he the television network while speaking at snapped up." said. He indicated he meant a purpose a symposium of the Center for Strategic There are no restrictions on home other than earning money. and International Studies. His topic was dishes in the Soviet Union. "We have The problem would be in getting the "New Electronic Media Horizons in the nothing like the FCC," Posner said. network on the air. Posner said the Soviet Union," but it was not generally "There are no rules to control this." A group needs "a lot of rubles" but that an known that he had one of those horizons "so- called media law is being debated," article in the press about the project led in his personal sights. he said. But we don't know if it's to to a number of offers of financial assis- Posner did not identify anyone else in protect the media and the audience, or to tance. But it is hard currency that would his group. He said only that it includes control the media and the audience." be needed to buy the necessary equip- 30 people "from different walks of Posner expressed confidence the in- ment. That is the problem. And that is life." He said the group "will look for dependent television network could where joint venturers would come in, joint ventures." And he said he had succeed, once on the air, offering pro- including, presumably, "the powerful been approached by "powerful Ameri- graming desired by Soviet citizens-he American organizations" he mentioned. can organizations" who expressed an talked of Western programing and co- What would the new venture in capi- interest in the project, but he did not productions -and operating as at least talism in the Soviet Union be called? identify them either. Posner said he had a quasi- form of pay television. Own- "People's Television," Posner said, advised the Americans there would be ers of 50 million television sets would grinning broadly. -LZ "no quick return." Still, he said, they plan to visit Moscow in two weeks to discuss the matter. Posner said there is a need for an PANDORA'S BOX OFFICE independent television service. The state service offers on its three channels enter- Vestron Television has sold North of the library in the U.S., hiring a new tainment that he finds to be less than American TV rights for its library sales head in a New York. exciting and advertising that is not well of 160 feature films, plus specials Vestron retains international rights to done and often promotes products not and series, to Paris -based distributor the library, although in some territories, available to viewers - Japanese electron- Pandora Group. Principals at both com- such as the UK, those rights and other ic products that are sold only for hard panies declined to comment on the Vestron assets have been sold to third currency, which few Soviet citizens pos- deal's dollar value. parties. sess. But he said perestroika has led to Among Vestron's films are "Dirty Pandora has an existing library of ap- two developments. Dancing," Arnold Schwarzenegger's proximately 1,000 titles, including CBS One is the emergence of some 3,000 "Red Heat," Madonna's "China Girl" TV mini -series I'll Take Manhattan, unlicensed cable television systems, all and a pair of John Sayles features. The Mistral's Daughter and Dadah is Death, of them small, most of them master an- company currently has in domestic syn- along with U.S. theatrical releases such tenna television operations' limited to a dication three feature film packages - as "Three Days of the Condor" and single apartment house, that offer mov- already sold to pay and basic cable, as "Serpico." The company maintains a ies and home video including "home - well as pay -per -view outlets -along program acquisition arm in Los produced pornography." with a limited number of specials and Angeles. The other development is the pay tele- series. Bourguignon said the Vestron acquisi- vision service many of those systems Pandora President and Chief Execu- tion will round out the company's distri- offer, with menus loaded with Soviet tive Officer Christian Bourguignon told bution activities, which until now have and Western movies. And while the av- BROADCASTING from Paris last week been worldwide with the exception of erage Soviet citizen earns 250 rubles a that the firm, formed in 1982 and backed the U.S. He added that the company will month, Posner said some 100,000 de- by leading European and U.S. banks, as continue to acquire selected properties, scramblers needed to watch the pay well as Luxembourg media conglomer- looking for worldwide or more limited channel are rented at 12 rubles a month. ate CLT, will now take over distribution international rights. -MS

72 at«Mlawl Broadcasting Jun 25 1990 SATELLITE

FOOTPRINTS

Here's the deal. What have Sky Cable's lobbyists been Soccer from Italy to broadcasters in Canada and the Caribbe- telling Congress in its effort to persuade body to pass legisla- an. The dish, said Bill Page, vice president, North America, tion requiring cable programers to license their programing allows BrightStar to provide "the highest quality internation- to startup DBS venture? It's all in a two -page handout the al transmissions available." lobbyists have been distributing on Capitol Hill. "It would not be possible for this or any [DBS] venture to recreate Firmer agenda. As its agenda grew more specific, The Satel- existing [cable] services, which have exclusive contracturai lite Broadcasting and Communications Association said last rights to many sports events and first -mn movies," it says. week that it expects more than 100 exhibitors and approxi- "Broadcasters controlled the rights to comparable program- mately 8,000 people to attend its 1990 Nashville trade show, ing in cable's infancy and were required by the government July 9-1I-numbers "consistent with, if not larger" than the to provide that programing to cable; similarly, unless Sky 1989 show. Panelists have been all but finalized for three key Cable is able to obtain a license to preexisting cable program seminars that promise to bring Ku -band DBS proposals to services it will be unable to fulfill its potential to provide center stage. consumers an additional source of this programing." Sky Panelists for "Impact of K Band DBS Services on the Cable has met resistance in trying to negotiate for distribu- Satellite Dealer" (1 p.m., July 9) are to be David Beddow, tion rights, even from programers not affiliated with cable vice president and general manager of K Prime Partners; operators, it says. "Although programers would benefit from Charles Ergen, president of Echosphere Corp. and of DBS additional distribution and the revenues it would generate, permittee Echostar; Stanley S. Hubbard, president of Hub- they are totally dependent today on cable operators for their bard Broadcasting and DBS permittee United States Satellite distribution. As a result, they have resisted indicating sup- Broadcasting, and Jim Ramo, vice president of Hughes port for the concept of access to their services by new Communications, partner in DBS consortium Sky Cable. distribution technologies." Sky Cable does not want a free "Video Compression -Its Impact on Television" (date ride, it says. "Of course, access should be at market rates," and time not set), moderated by H. Taylor Howard, director it says. "Programers should be protected against the 'subsi- of research, Chaparral Communications, will include Joseph dization" of new distribution media." Flaherty, senior vice president and general manager, engi- neering and development, CBS Inc.; Jerrold Heller, execu- Good government business. Cooperation among the Port tive vice president, VideoCipher Division, General Instru- Authority of New York and New Jersey, the City of New ment Corp.; Walter Ciciora, vice president of technology, York and Lynch has, in one decade, created a thriv- American Television & Communications Corp.; Paul Heim - ing "public network alternative" in New York, the Teleport bach, senior vice president, engineering, Viacom Networks Communications Group (TCG) told the National Telecom- Group, and Wayne Luplow, executive director of electronic munications and Information Administration (NT1A) in corn - systems, Zenith Electronics Corp. ments submitted earlier this month. "Positive signals from And panelists scheduled for "The Future of C Band? K government...encourage competition in local telecommuni- Band? C/K Band ?" to be moderated by SBCA President cation and information markets," said the group, which Chuck Hewitt, are William Berman, director of cable ser- described the growth of The Teleport on Staten Island (now vices, GE Americom (invited); Robert Caird, vice president employing 800 people to operate 240 miles of area fiber of HBO Satellite Services; E. Lawrence Dunham, president networks and 19 satellite earth stations) as a model for "how of VideoCipher Division of General Instrument Corp.; Chap - government policy can encourage efficient, prudent and mas- paral's Taylor Howard and Tom Rogers, president of NBC sive investment in local telecommunications networks with cable and business development. minimal risks to ratepayers and taxpayers." According to TCG, teleport competition has forced "monopoly telephone Expanded upgrade. General Instrument added an incentive companies" in the region to make "substantial investments" for consumers to move up from VideoCipher II to Video - in upgrading facilities and services. "This way," said TCG Cipher II Plus descramblers last week, offering a more than President Robert Annunziata, "everyone wins." 75% discount on its Videopal pay -per -view unit, if both the VC -II Plus and Videopal Order Recorder are purchased at Big dish, big signal. When international demand for news once. Since May 1, the cost of a VC -II to VC -II Plus upgrade coverage of the U.S. presidential elections reached a critical has been $129 -- exactly equal to the suggested retain price of point in November 1988, Washington International Teleport Videopal. Beginning June 13, consumers were offered a converted its 18.3 meter data and voice downlink to video combined VC -II Plus and Videopal upgrade price of $159. use. Last week, BrightStar Communications used that stan- Beginning May 21, GI restricted Videopal ordering to sub- dard-A antenna to downlink TV coverage of World Cup scribers with VC -II Plus (BROADCASTING, May 14).

Broadcasting Jun 25 1990 Washington 73 'Cosby' continues also have certain members who have Kline, Bryan Winter and Gordon Gar - done better. We want to learn about trelle. The Cosby staff will also include from page 42 Pam's experience, but from a family three WGA interns, all women. her first major television role, Pam is point of view," Kukoff said. "It's Kukoff, who spent time with Wein- "from a lower economic area," Kukoff something that is dramatically traub Entertainment, also created Dif- said, specifically, Bedford -Stuyvesant. compelling." f rent Strokes. His most recent series Pam becomes a member of the Cosbv Some of Pam's friends from Bed- was Rags to Riches. "We see Cosbv household, and a regular cast member, Stuy, "probably a boyfriend and two primarily as entertainment," he said, because her grandmother is sick in Cali- others, a man and a woman," will also "but there is a certain amount of teach- fornia, and Pam's mother, who leaves to be making Cosby appearances, Kukoff ing, not preaching, that goes on. It's take care of her, is reluctant to take her said. always been a family show, but able to daughter out of school. Claire then vol- The Cosby Show's writing staff will get across certain ideas on child rearing, unteers to take Pam in. also be populated by new and returning where kids are going, et cetera. It works The introduction of Pam provides the members. Lore Kimbrough and Erich very well that way. opportunity to explore the socio -eco- Van Lowe, with the show last season, "People recognize real life in it," Ku- nomic differences that exist in all ethnic will be back, as will veteran creative koff said. "Parents see it and kids see it, groups, said Kukoff. "Given the Ameri- consultant Matt Robinson. and I think that's why it's been so suc- can experience, some people have be- Janet Leahy, previously with Cosby cessful and refreshing and fun. We want come much more successful than oth- but most recently with Major Dad, will to have some kind of weight and force ers," he said. return to the Cosbv fold as a creative behind what we're doing. The Cosby "With regard to a family, you will consultant. New writers include Steve Show will continue to do that." -Is

SYNDICATION MARKETPLACE

Dan Dierdorf, sports analyst for ABC's Monday Night Foot- including WPIX -TV New York, KCAL-TV Los Angeles, WPWR- ball, has reached agreement with GGP Sports to host GGP's TV Chicago, WTXF-TV Phildelphia, KTVU -TV San Francisco fourth annual NFL Pre -Season Special. Hour -long special, and WSBK -TV Boston. which will preview league's 28 teams and their prospects for 1990 -91 season, is being offered on straight barter basis (6 KRON -TV San Francisco said it will follow up its nationally minutes national, 61/2 minutes local) for Aug. 24 -Sept. 9 syndicated special report on last April's Earth Day 1990 with broadcast window. special called Planet Earth: A Progress Report. Station's Earth Day special was picked by 120 stations, mostly NBC According to Genesis Entertainment. it has cleared off -net- affiliates, covering 80% of country. Planet Earth will be work hour, Highway To Heaven, in 76% of U.S. for second available in December. No word yet on who will host new year of its syndication run. New stations joining lineup show. Linda Ellerbee and Dennis Weaver served as hosts of include WBZ -TV Boston, KXAS -TV Dallas, WISH -TV Indianap- April program. Planet Earth will be one hour and offered on olis, WESH -TV Orlando and WAVY -Tv Norfolk. According to barter basis, five minutes national, six minutes local. syndicator, 22 markets have been added to lineup since last February, bringing 1990 -91 lineup to 122 stations, represent- Orbis Communications has announced availability of Orbis ing 23 of top 25 markets. Program is available on 5 minute Premiere Movies III for 1990 -91 season. Package has 12 national /7 minute local barter basis. barter movies, one release each month. Titles include The Image, with Albert Finney and Marsha Mason, and Red King Republic Pictures Domestic Television has cleared its Color White Knight, with Tom Skerritt and Max Von Sydow. Movies II package of tinted classic films in 153 markets, Several movies are off -HBO titles. representing 90% national coverage. Included in package is "It's A Wonderful Life," "Fighting Seabees," "One Touch According to ITC, its new game show, Tic Tac Dough, has of Venus" and "Champion." WTXF -TV Philadelphia, WUSA- passed 70% clearance mark. Seventy -two stations, mostly TV Washington, KSTW -TV Seattle and WFTS-TV Tampa are affiliates, have picked up show, said ITC. among new stations lining up for package, which is available for two airings per five -week broadcast window. Barter split DIC Enterprises and Broderbund Software have reached is 111/2 minutes national/121/2 minutes local. agreement in which DIC will develop potential fall 1991 animated series based on Broderbund's computer game char- Warner Bros. Domestic Television Distribution has licensed acter, Carmen Sandiego, which is part of detective -chase The Hogan Family to KPHO -TV Phoenix and KHTV -TV Hous- software series that teaches geography and history to chil- ton. bringing its clearance total to 78 stations, covering 71% dren. DIC, which is major Burbank, Calif., program supplier of country, according to Keith Samples, senior vice presi- of animated programing for syndication and networks, is dent, off -network. Debuting in syndication this fall, The currently developing Carmen Sandiego series for network or Hogan Family has found homes in 16 of top 20 markets, syndication distribution.

74 heerrip Broadcasting Jun 25 1990 'Europe' continues vice were seeking as part of an effort to house-outside of the main business dis- strengthen and professionalize an opera- trict. "We're a private company, so we from page 37 tion now staffed almost entirely by free- have the luxury of not having to worry have taken advantage of the political risk lancers. "We're still thinking of Nap about quarterly earnings. Our vision is insurance offered by the Overseas Pri- TV," Granath said. "We might end up six, eight, 10 years out. We're building vate Investment Corp. are protected. So doing something." for the future. Our whole business was are those that have taken advantage of And as for East Europe generally, built that way." Freedman has no illu- the similar protection offered by the Granath said: "We're monitoring what's sions as to the difficulties ahead, but does Multilateral Investment Guaranty Agen- going on. We'll be alerted when the time not insist that business be risk -free: it cy the World Bank established in De- is ripe." will get worse before it gets better. Dis- cember. No, the most serious obstacle That is one approach. Another, still posable income numbers are not good for would seem to be the lack of a gambler's not bullish. was offered by Nimrod J. the near term. But [the economy] will get spirit. Kovacs, president of NJK Inc., a High- better. It has to." Asked why it had to get And no wonder, considering the de- lands Ranch, Colo., consulting firm, better, he said: "Maybe that's my opti- pressingly long list of needs and prob- who was encountered in an outlying sub- mism." lems cited by both the Dougan and Dia- urb of Budapest talking business with o logue groups. Herb Granath, president Endre Nagypal, chief executive director With the countries of Eastern Europe of Capital Cities /ABC Video Enter- of Global Cable Television and presi- throwing off the restrictions and the prises, is well informed on conditions in dent of Hungary's 20- member cable philosophy of socialism, one intriguing East Europe and does not seem ready to television association. Kovacs, a native question is: Who are the new Berlus- recommend any major involvement by of Hungary who left that country for conis or Maxwells or Murdochs emerg- his company. "A lot of people will America in 1971, was representing Unit- ing from the soil of a society that for so spend a lot of money before anyone ed International Holdings. And he was long was inhospitable to the free enter- walks away with anything," he said. not the first American to show an inter- prise system? Those to whom the ques- They need enormous infusions of mon- est in Global, which says it has some tion was put said it is too early to pick ey and talent. They are at the very be- 25,000 subscribers. Officials of Time them out. However, there are some in- ginning of developing a broadcast sys- Warner had dropped by at least once dividuals who, if nothing else, demon- tem. and the governments are unstable. before Kovacs showed up. Other foreign strate that drive and ambition can sur- Those who were in place are being interests-from Finland and West Ger- vive generations of socialist rule. turned out. One has to be careful," he many -have also called on Nagypal. In Poland, for instance, there is Woj- said. "Eastern Europe could be a bot- So, while there is evident interest, Ko- ciech Mann. He is host of two popular tomless pit." vacs ticked off a number of the problems radio shows and two television pro- Nor did Granath stop there. "I don't a prospective joint venturer would have grams, one of them, a one -hour monthly now where the advertising or other rev - to confront. show he says "has been compared to mues would come from," he said. For one thing, Hungary, at the mo- ." To support that Some in Eastern Europe have suggested ment, with media legislation yet to be SNL lookalike -it is called To Be Con- that Western producers provide pro- enacted, does not require cable systems tinued, a sign, he says, of confidence in graming on a barter basis -give it away to secure franchises: "Three companies the program's future- Mann sells ads. in return for the right to sell commercials could run cables up the stairwell of an Who produces the ads? He does, in his in the programing. But Granath was not apartment." (That kind of free enter- advertising agency, Estra. Those activi- interested. "Who will buy the stuff ad- prise is not what Hungarian cable entre- ties do not exhaust his ambition. Along vertised?" he asked. Then, softening his preneurs, any more than those in the with two partners -a Pole and a line a bit, he said, "I would like to help U.S., have in mind when they extol the Swede -Mann has applied for a license establish a free medium, but I don't benefits of a market -driven economy.) to operate a radio station in Warsaw. want to establish Eastern Europe as a Furthermore, Kovacs said that one ques- Whether Mann and the others becom- charity case. If programers create a pre- tion to be addressed is whether "cable is ing involved in independent broadcast- cedent of giving programs away, they a business." While there is interest in ing in Eastern Europe make their mark won't be able to sell them." multichannel television, he said, he not- as major players remains to be seen. Nor Still, Granath was not writing off ed that disposable income in the country is it certain yet that the critical mass of Eastern Europe. Indeed, Capital Citie- averages $200 a month, with subscriber interest and ambition that could erupt s /ABC is providing some of the material fees set at about $1 a month. "Can this into major broadcasting enterprises is with which Czechoslovakia for the past be cranked up over time ?" he won- developing. Journalists do not have the month has been filling time on its third dered. Another problem grows out of the spirit of a James Madison to inspire channel, once occupied by Soviet pro- fact few Hungarians speak English. So them. And there is no guarantee the gov- graming. Like five other participants, the expense of translating programs ernments emerging from the ashes of including CNN, Capcities/ABC is pro- would have to be considered. Still, with Communist rule have the skills and taste viding its programing-ScreenSports- 2.5 million households, Kovacs said, for running the kind of free-enteprise at virtually no cost. And Capcities/ABC "Hungary is viewed as a high risk, high economy in which a broadcasting indus- did make what Granath said was "a reward endeavor. So a lot of people are try could flourish. As Poland's Ja- qualified" offer for the 49% interest in interested." kubowicz told the Transatlantic Dia- Nap TV, the modest television service Then there is what Chase's Freedman logue delegation: "We live in a post - struggling to make an impression in says is that company's approach. "You socialistic economy and attitudes have Hungary. Capcites /ABC offered have to have a long -term horizon," he not yet changed." But there is some- $500,000, far short of the $1.8 million said, in an interview in the cable compa- thing new in Eastern Europe: the oppor- the owners of the Budapest-based ser- ny's Warsaw headquarters-a rented tunity for change. -Leonard Zeidenberg

J Broadcasting Jun 25 1990 Spiel Mewl 75 FUR THE RECORD

As compiled by BROADCASTING from for $21.500. Seller is headed by Ronald Bliss, Eugene OWNERSHIP CHANGES Ferrin, David Gordon and Michael R. and Jessica 14 20 and based on June through June Gore, husband and wife, and has no other broadcast filings, authorizations and other FCC interests. Buyer has no other broadcast interests. Filed actions. Applications June 6. KWTR(AM)- KXBX(FM) Lakeport, CA (AM: WWAG(FM) Mckee, KY (BAPH900518HJ; 107.9 Abbreviations: AFC-Antenna For Communications; BAL900518EC; 1270 khz; 500 w -D, 97 w-N; FM: mhz; 2 kw. ant. 400 ft.) -Seeks assignment of license Administrative Law Judge; alt. -alternate: AU- ann.- BALH9005I8ED; 98.3 mhz: 3 kw; ant. 300 ft.)- from Betty J. Rudder to Wilderness Hills Inc. for announced; ant. -antenna; aural: aux. -auxiliary: aur.- Seeks assignment of license from Keffco Inc. to North $65.000. Seller is headed by Betty J. Rugger and has ch. -channel: CH hours.: chg.-change: -critical CP- Country Communications Inc. for $550,000 ("Chang- no other broadcast interests. Buyer is headed by Ver- construction permit; D DA -directional antenna; -day: ing Hands," June I I). Seller is headed by James non R. Baldwin and Ermel ¡son, and has interest in Docket: : Freq Doc.- ERP- -fre- Kefford and has interest in KOZT(FM) Fort Bragg and WWXL -AM -FM Manchester. KY. Baldwin has inter- quency: HAAT above terrain: H -height average &V- KXFX(AM) -KRRS(FM) Santa Rosa, both California. ests in Tri-State Communications. permittee of new horizontal and vertical: khz kilowatts: -kilohertz: kw- Buyer is headed by William N. and Geraldine R. FM at Harrison, OH; is 100% shareholder of Vernon lie.- license; m-meters: mhz -megahenz: mi.- miles: Groody, and has no other broadcast interests. Filed R. Baldwin Inc., licensee of WCNW(AM) Fairfield, modification permit: mod. night: MP- -modification; N- May 18. OH, and is president of Victory Radio Inc., licensee of pet. for recon. -petition for reconsideration: presun- PSA- WRKG(AM) -WZLE -FM Lorain, OH. Filed May 18. rise service authority: pwr.- power: RC-remote control: KKBB -FM Shaffer, CA (BTCH900510HW; 97.7 S- A- Scientific -Atlanta: SH- specified hours: SL- studio mhz; 3 kw. ant. 300 ft) -Seeks assignment of license WHAI -AM -FM Greenfield, MA (AM: location: transmitter location: TL- trans.- transmitter: from Kohl Communications Association Inc. to Kohl BTC900607HY; 1240 khz; 1 kw -U; FM: TPO- transmitter power output: U or unl.- unlimited Communications Association Ltd. for no financial con- BTCH900607HZ; 98.3 mhz; 3 kw. ant. -240 ft.)- hours; vis. -visual: w -watts: "- noncommercial. Six siderations. Deal is part of investment reorganization. Seeks assignment of license from Bogert R. Carey. groups of numbers at end of facilities changes items refer to Seller is headed by Ken Kolh, who is officer and executor, to Ann H. Banash and Margaret P. Haigis for map coordinates. One meter equals 3.28 feet. stockholder of Orlando Group, permittee of new FM at no financial considerations. Seller has no other broad- Orlando. FL. Buyer is headed by Ken Kohl. Filed May cast interests. Buyers have no other broadcast interests. 18. Filed June 6.

WJGA(FM) Jackson, GA (BTCH9005I8HN; 92.1 WMRC(AM) Milford, MA (BAL9005I8EJ; 1490 mhz; 2.15 kw. ant. 374 ft)- -Seeks assignment of li- khz; I kw -U) -Seeks assignment of license from cense from Tarkenton Broadcasting Co. to Donald W. Nanlo Inc. to Thomas M. McAuliffe for $250,000. Earnhart for $600,000. Seller is headed by Dallas M. Seller is headed by Loren Ghiglione and has no other Tarkenton and Donald W. Earnhart. Tarkenton has broadcast interests. Buyer has no other broadcast inter- National interest in Carroll County Media, licensee of WBTR- ests. Filed May 18. FM Carrolton. GA. Buyer has no other broadcast inter- ests. Filed May 18. WDDT(AM) Greenville, MS (BAL900518EM; 900 khz; 1 kw -D. 109 w -N) -Seeks assignment of license Supervisory WLAG(AM) La Grange, GA (BAL900518EA; from P.L. Bell. receiver, to WDDT Inc. for 5100,000. 1240 khz; 1 kw -U)-Seeks assignment of license from Seller has no other broadcast interests. Buyer is headed West Georgia Radio Inc. to Sterling Entertainment Inc. by Steven Brisker, who has interest in WARN(AM) Network for $537,160. Seller is headed by James E. and Mar- Falmouth and WZAM(AM) Norfolk, both Virginia; Iene G. Uglaum. and has no other broadcast interests. KRKR(AM) Tuscon Estates. AZ. and WPGP(AM) Buyer is headed by John Robert Mitchell and Zulfikar- Pendleton and WCTG(AM) Columbia, both South Car- Clients Speak ali M. Devji, and has no other broadcast interests. olina. Filed May 18. Filed May 18. WCWP(AM) Brookville and WPBX(FM) South- KVIB(FM) Maui, HI (BALH9005I8HH; 94.3 mhz; hampton, both New York (AM: BTCED900608HR; Their Minds... 3 kw. ant. -22 ft) -Seeks assignment of license from 88. I mhz; 100 w;. ant. 190 ft.; FM BTCED900608HS; Visionary Related Entertainment Inc. to Cub Media 91.3 mhz; I kw. ant. 165 ft.) -Seeks assignment of Inc. for $275,000. Seller is headed by John Detz, who license from Long Island University to Long Island KSNO's O.M. Vic Garrett talks is member of board of KRCB -TV Rohnert Park, CA. University for no financial considerations. Seller is about some of the satellite feeds Buyer is headed by G.P. Sullivan. David Hoffman, headed by Stanley F. Barshay, Charles R. Borrok. J.F. McKeon and Tamara Durbin. and have no other Mark A. Boyar, William F. Deneergaard. Angier B. available from the National broadcast interests. Filed May 18. Duke, Donald H. Elliott, Irwin Gerson. Arthur I. Supervisory Network: "We Goldberg, Elie Hirschfeld and Caroline J. Nes, and has love the information available KAOI -FM Wailuku, HI (BALH900518HP; 95.1 no other broadcast interests. Buyer is headed by Stan- mhz; 100 kw. ant. 1.250 ft) -Seeks assignment of ley F. Barshay et al. Filed June 8. to us... Weather, FCC Rulings license from Kaoi Communications Inc. to Visionary and News, even Storm Warnings Related Entertainment Inc. for $650,000. Seller is WVOS -AM -FM Liberty, NY (AM: and Highway Information. headed by Roger Whitehurst and has no other broad- BTC900516GK; 1240 khz: 1 kw -U; FM: It WORKS!" cast interests. Buyer is headed by John Detz, who is BTCH9005I6GL: 95.9 mhz; 3 kw. ant. 300 ft.) -- member of board of KRCB -TV Rohnert Park. CA. Seeks assignment of license from The Wireless Works Filed May 18. Inc. to Mountain Broadcasting Corp. for $485,000. Seller is headed by Christopher B.T. Coffin, Patricia KAYL -AM -FM Storm Lake, IA (AM: 1 C. Tocatlian and Eugene H. Blabey and has interest in (800) 345 -VSAT BTC900601EE; 990 khz; 250 w -D; FM: WZOZ(FM) Oneonta and WSLB(AM) -WPAC(FM) NATIONAL OFF -PREMISE CONTROL BTCH900601EF: 101.5 mhz; 91 kw. ant. 300 ft)- Ogdensburg, both New York. Buyer is headed by Seeks assignment of license from Northwestern Iowa Shirley Blabey. Eugene H. Blabey, David E. Blabey, Broadcasting Corp. to Paul C. and Mark P. Hedberg Richard Ross, Richard Blabey and Michael Sakell, and for $921,400. Seller is headed by Paul R. Benson and has interest in WSLB(AM) -WPAC(FM) Ogdensburg Kenneth Putzier, and has no other broadcast interests. and WZOZ(FM) Oneonta. both New York. Filed May Buyers have interest in KLSS -AM -FM Mason City and 16. KUOO -FM Spirit Lake. both Iowa, and KEEZ -FM NATIONAL Mankato and KMRS(AM)-KKOK(FM) Morris, both WYLF(AM) Penn Van, NY (BTC9005I8EI; 850 . Filed June I. khz; I kw -D. 500 w-N)--Seeks assignment of license SUPERVISORY from M.B. Communications Inc. to Russell S. Kimble NETWORK KAPH(FM) Kingman, KS (BTCH900606HX; for $278,061. Seller is headed by Monica Kimble, who 100.3 mhz; 48 kw. ant. 505 ft) -Seeks assignment of is wife of buyer. Buyer has interest in Williamsport license from Bliss Communications to Andrew E. Gore Television Association, perrrtittee of new TV in Wil- AVON, COLORADO

76 For The Record Mootitesllq Am 25 I!!t! liamsport. PA. Filed May 18. Dellar, husband and wife, and Gilberto Esquivel, and cations Corp., is parent of KQEO(AMI- KMGA(FM) is licensee of KDIF(AM) Riverside. CA. Lincoln Del - Albuquerque. NM. Buyers have no other broadcast WLFHIAM) Little Falls, NY (BAL900518EK: lar owns 100% of KPRL(AM) -KDDB -FM Paso Ro- interests. Action June 5. 1230 khz: 1 kw -U) -Seeks assignment of license from bles. CA. Filed June 1. Allan J. Bentkofsky, trustee. to Roser Communications WFNW(AM) Naugatuck, CT (BAL900406ED: Network Inc. for $100.000. Seller has no other broad- WKRE(FM) Exmore, VA (BALH900517HT: 1380 khz; 5 kw -D. 500 w- N)--Granted app. of assign- cast interests. Buyer is headed by Kenneth F. Roser 107.5 mhz: 50 kw. ant. 300 ft) -Seeks assignment of ment of license from Sage Broadcasting Corp. of Nau- Jr.. who has interest in Tow -Path Communications. license from Bay Star Communications Inc. to Gillen gatuck to Candido Dias Carrelo for $350.000. Seller is holder of CP for WOWB -FM Little Falls. NY. Filed Broadcasting inc. for $550.000. Seller is headed by headed by Gerald Poch and Leonard Fassler and has May 18. Klein Leister, William E. Esham Sr., James D. Layton interest in WACO(AM) -KTKS(FM) Waco. TX: and Wayne Powell. Layton is general manager and WCDL(AM)- WSGD -FM Carbondale, PA; WVOT(AM) Wilson, NC (BAL9005I8EB: 1420 Powell is operations manager of WKHI(FM) Ocean WGNE(FM) Titusville. FL; and WRFB(FM) Stowe. khz: I kw -D. 500 w -N1 -Seeks assignment of license City. Md. Buyer is headed by John P. Gillen. who is VT. Buyer has no other broadcast interests. Action from Voyager Communications Inc. to Career Commu- account executive at WKHI(FM) Ocean City. MD. June 7. nications Inc. for $213,254. Seller is headed by Jack P. Filed May 17. McCarthy. Carl V. Venters Jr. and George E. King. WEJZ -FM Jacksonville, FL (BALH891213GJ: and has interest in WMIR(AM) -WMAG(FM) High WHBG(AM) Harrisonburg, VA (BAL900529HW: 96.10 mhz: 90 kw -H. 100. kw -V. ant. 253 ft.)- Carolina. Point and WWMG(FM) Shelby. both North 1360 khz: 5 kw -D)-Seeks assignment of license from Granted app. of assignment of license from Win Com- WECP(AM)-WLWZ(FM) Easley and WOIC(AM)- WHBG Inc. to Clark Broadcasting Co. for $1.25 mil- munications. Inc. to Corp. for and WNOK(FM) Columbia. both South Carolina. lion. Seller is headed by Robert L. Dean. Kenneth W. sI 1.635.000 (purchase includes WBEZ-FM Tulsa, OK by Eric WPIQ(AM) -WHJX(FM). GA. Buyer is headed Dean and Jimmy Garber. and has interest in WRDJ and includes a covenant not to compete valued at R. Mendelson. David W. Woodard Jr.. Charles H. Inc.. licensee of WRDJ(FM) Bainbridge. VA. Buyer is $2.385.000: see "Changing Hands" Dec. 11, 1989). Bedgood Jr. and John L. Dixon Jr.. and has no other headed by A. James Clark. Lawrence C. Nussdorf, Seller is headed by Elton Rule and I. Martin Pompa- broadcast interests. Filed May IS. James Hammond. Florence E. Allen and Kathy S. dur, and has interests in WICC(AM) Bridgeport and Taub. and is licensee of WCEI -AM -FM Easton, MD. WEBE(FM) Westport. both Connecticut; WQAL(FM) WNRJ(FM) Marysville, OH (BTCH9005I8HK; and WKDW(AM) -WSGM -FM Staunton. VA. Filed Cleveland; WIRE(AM) -WXTZ(FM) Indianapolis; and 105.7 mhz: 3 kw. ant. 100 ft.) -Seeks assignment of May 29. KBEZ(FM) Tulsa. OK. Buyer is headed by Anthony license from Riggs-Hutchinson and Associates Inc. to F. Renda. Catherine Renda and Maryann Kelly. Renda Robert Casagrande and Mark S. Litton for $106.000. WXZY(FM) Ruckersville, VA (BTCH900518HO; Broadcasting Corp. is licensee of WJAS -AM -WSHH- Seller is headed by Richard H. Riggs and Charles 92.1 mhz; 3 kw. ant. 328 ft.) -Seeks assignment of FM Pittsburgh, PA, and KMGL -FM Oklahoma City. Hutchinson. and has no other broadcast interests. Buy- license from Ridge Broadcasting Corp. to Carl R. OK. Anthony Renda is 100% stockholder of Renda ers have interest in WCSJIAM)- -FM Morris, IL. WCFL Colombo for no financial considerations. Deal reflects Radio Inc., licensee of WECZ -AM- WPXZ -FM Punx- and WNRE(AM)- WTLT -FM Circleville and issuance of new stock. Seller is headed by Sandra R. sutawney. PA. Action June 5. WNRJ(FM) Marysville. both Ohio. Filed May 18. Robertson. Robert R. Nelson and George R. Borsari Jr., and has no other broadcast interests. Buyer has KKLO(AM) Leavenworth, KS (BAL900201EC; KXTD(AM) Wagoner, OK (BAL900604EA: 1530 interest in WYF(AM) Boynton Beach. FL. Filed May 1410 khz; 500 kw-D)-Granted app. of assignment of khz; S kw -D) -Seeks assignment of license from Supe- 18. license from Wodlinger Broadcasting Co. to KKOL rior International Comma. Inc. to Sportsradio Inc. for Inc. for $10. Seller is headed by Mark and Constance $75.000. Seller is headed by John and 1. Riley Cran- KYSN-FM East Wenatchee, WA Wodlinger. husband and wife, and has no other broad- ston and has no other broadcast interests. Buyer is (BALH9005I8HI; 97.7 mhz; 3 kw. ant. -150 ft.)- cast interests. Buyer is headed by Kevin M. Wod- headed by John and Cathe Fox. Josephine A. Fox. Seeks assignment of license from Robert La Bonte to Karen F. Gunderson and Janice F. Meister. John and Stephenson Broadcasting Inc. for $635.000. Seller has Cathe Fox own 75% of Fox Broadcasting Co.. licensee interest in KBRO(AM) Bremerton. WA. Buyer is of WWLS(AM) Moore, OK. John W. Fox owns 10% headed by Brian and Lori L. Stephenson. and has no of KBLP-FM Lindsay. OK. Filed June 4. other broadcast interests. Filed May 18. WYKO(AM) Sabana Grande, PR Actions (BAL90060IED; 880 khz; I kw -D. 500 w-N)-- -Seeks assignment of license from Southwestern Broadcasting Avails: KATO(AM)- KXKQ(FM) Safford, AZ (AM: Juan for Seller is Corp. to Galiano Rivera $450,000. BTC900330EB; 1230 khz; I kw -U: FM: headed by Pedro Roman Collazo and Margarita Na- BTCH900330HD; 94.1 mhz; 100 kw. ant. -320 0.1- in San Juan and FM Radio Stations zario, and has interest WVOZ(AM) Granted app. of assignment of license from P &M WVOZ(FM) Carolina. both San Juan. Buyer has no Broadcasting Inc. to Rex K. and Jack A. Jensen. For other broadcast interests. Filed June I. brothers. and Glen Nelson for $825.000. Seller is Sale Harry Kristen J. McMurray has WTWL(FM) Mckinnon, TN (BALH9005I8HL; headed by S. and and no other broadcast interests. Rex Jenson owns 48% 101,5 mhz; 790W. ant. 607 ft.)-Seeks assignment of stock of Mountain Valley Broadcasting. licensee of San Antonio license from David Russell Rose to WJZM Inc. for KJCY -FM Mountain Home. ID; owns 100% of KHI- $150,000. Seller is David Russell Ross and has no L(AM)- KWCX(FM) Willcox, AZ; holds CP for other broadcast interests. Buyer is headed by Richard Corpus Christi KTHQ-FM Eagar. AZ. Jack Jensen owns 52% of Albright, Dodson Gregory Guinn and Trent C. Knott. Mountain Valley Broadcasting and 100% of who also own WJZM(AM) Clarksville. TN. Filed May KCKK(FM) Kanab. UT. Action May 31. 18. 25% BELOW MARKET KKCB(AM)- KSLY(FM) San Luis Obispo, CA KAQU Huntington, TX (BTCH900604HM; 101.9 (AM: BAL900430EA: 1400 khz: I kw-U; FM: BAL- mhz; 3 kw. ant. 328 ft.) -Seeks assignment of license FM Investment H900430EB; 96.1 mhz; 5.6 kw. ant. 1.401 ft.)- Other from Angelina Broadcasting Corp. to Verna Phillips, et Granted app. of assignment of license from San Luis al.. for $44.284. Seller is headed by Robert Dale Obispo Broadcasting to MHHF Media Inc. for $1.6 Opportunities In Top Ten Texas Tindle and Patrick J. Parks, and has no other broadcast million. Seller is headed by Thomas Buono, Michael interests. Buyer is headed by Verna Phillips, E. Leon Hesser and P. Richard Zitelman, and has interest. Phillips. Randy Shannon. P.L. Petty and Robert Dale Radio Markets Some with through its parent company, in WLSY(AM) Newburg Tindle. Shannon owns 100% of Radio Hudson Inc.. and WLSY(FM) Jefferson, both Kentucky; which has CP for new FM at Hudson. TX. Filed June Owner -Carry Very Low WJYQ(FM) Moncks Corner, SC; WLMX -AM -FM and 4. Rossville. GA; WHIT(AM) Madison and KINE(AM) Kingsville, TX (BAL900518EE; 1330 WWQM(FM) Middleton, both Wisconsin, and Cash-Flow Multiples khz; I kw-D. 280 w -N) -Seeks assignment of license WAKS(AM) -WNND(FM) Fuquay -Varina, NC. Buyer from Edwards Communications Corp. to Cotton is headed by Darryl L. Mobley. Anne H. French. Broadcasting for $50.000. Seller is headed by Tom W. Randall S. Henson and Karl D. Heller and is licensee White and Chet Edwards, and has no other broadcast of KWZD-FM Hamlin, TX. Action June 7. interests. Buyer is headed by Humberto Lopez, Miner- va R. Lopez and Carlos Lopez, and is licensee of KVOR(AM)- KSPZ(FM) Colorado Springs, CO Broadcast I -N; KMIQ -FM Robstown, TX. Filed May 18. (AM: BAL900416EA; 1300 khz; 5 kw -D. kw Brokerage FM: BALH900416EB; 92.9 mhz; 53 kw. ant. 2.130 KFHM(AM) San Antonio, TX (BAL90060IEA: ft.) -Granted app. of assignment of license from PCC 2819 Woodcliffe, Suite 204 C. Moyes, 1160 khz; 10 kw -D, 1 k w -N) -Seeks assignment of of Colorado to C.T. Robinson. William 78230 license from Angelina Vera Morales, executrix. to Nicholas J. Verbitsky and Robert W. Clark for $3.25 San Antonio, Texas Hispanic Radio Broadcasters for $650,000 ( "Changing million. ("Changing Hands." April 16). Seller is Phone 512 / 340 -7080 Hands," June II). Seller has interest in KLVL(AM) headed by Richard K. Penn, William H. Leighner and Fax 512 / 340 -7085 Pasadena. TX. Buyer is headed by Lincoln and Sylvia Morgan Penn and its parent company, Penn Communi-

RnarKNN km 25 INO For The Record 77 linger. Stephen R. Wodlinger. Michael H. Wodlinger. KRDI(FM) Decorah. IA. Filed May 9. 175 Gray Rd.. Ithaca. NY 14850. Principal is headed brothers, who also own Wodlinger Broadcasting Co. of by Robert A. and Marcia E. Lynch. and has no other Naples Inc.. licensee of WIX1(FM) Naples Park. FL. Conklin, NY (BPH9005I IMC)- Landon -Steel Ra- broadcast interests. Action June 5. Kevin M. Wodlinger has interest in KRMO(AM)- dio Partners seeks 100.5 mhz; 3.9 kw: ant. 410 ft. KKBL(FM) Monett. MO. and is permittee of new FM Address: 101 E. Canal St.. San Rafael. CA 94901. at Cassville. MO. Stephen R. Wodlinger is station Principal is headed by Gary Steel and Mark B. Landon

manager of WIX1(FM) Naples Park. FL. Action June and has no other broadcast interests. Filed May 1 I. 7. FACILITIES CHANGES Conklin, NY (BPH9005I4ME) -Cheryl Busch KWMB -AM -FM Wabasha, MN (AM: BA- seeks 100.5 mhz: 3.51 kw: ant. 132 m. Address: 1755 L900216EG: 1190 khz: I kw: FM: BAPH900216EH: York Ave.. 8D, New York 10028. Busch has no other Applications 102.5 mhz: 1.94 kw. 125 ft.)- Granted app. of assign- broadcast interests. Filed May 14. ment of license from Interstate Communications Inc. to AM's Port PA (BPH900510MO) Radio lngstad Minnesota Inc. for $275,000. Seller is Matilda, -Port Matilda FM Ltd. seeks 107.9 mhz: 3 1. headed by Gary D. Stumpf and has no other broadcast kw. Address: R.D. Box Eufaula, AL WULA(AM) 1240 khz -May 14 appli- 445. Port Matilda. PA 16870. is interests. Buyer is headed by Robert E. and Ann Ing- Principal headed by cation for CP to change TL: to Fort Browder Rd.. Jcane Violon and Steven S. has no stad, husband and wife. Robert lngstad has interests in Singer Seltzer and Eufaula. AL: reduce day power to 600 watts and make other broadcast interests. Filed KBUF(AM)- KJJQ(FM) Garden City. KS. and May 10. changes in ant. system 31 54 30N 85 09 5I W. KGFX(AM) Pierre. SD. Jan Ingstad has interest in Port Matilda, PA (BPH9005IOMR) -Port Matilda MO KFXE(AM) khz KLIZ -AM -FM Brainerd, MN: KKOA(AM)- Camdenton, 1520. -March Broadcasting Ltd. seeks 107.9 mhz; 3 kw; ant. 328 ft. 28 application for mod. of CP (BP85073IAH) to in- KKPR(FM) Kearney. NE: KQPR(FM) Albert Lea. Address: R.D. I, Box 460. Cogan Station, PA 17728. crease power to 10 kw day. 5 kw -CH and make MN. and KFOA(AM)-KSQI(FM) Greeley. CO. and is Principal is headed by Elaine C. Kennedy and G. changes in ant. system. permittec for KSEB(FM) Sleepy Eye. MN. Action Michael Hoy. Hoy owns 2' of WMHU -FM Renova. June 6. PA. Filed May 10. FM's WSYT -TV Syracuse, NY (BALCT900323KF: CH. Port Matilda, PA IBPH900509M11--- Phyllis J. Tha- Casa Grande, AZ KFAS -FM 105.5 mhz -May 25 68; 1000 kw -V. ant. 1942t)- Granted app. of assign- ler seeks 107.9 mhz: 5.8 kw. Address: 413 B. Logan application for CP to change ERP: 50 kw H &V: ant. ment of license from Thomas J. Flatley to Encore Blvd.. Lakemont Altoona. PA 16602. Thaler has no 492 ft.: change TL: NE comer of SE I/ 4 of Sec. 7 Communications Inc. of Syracuse for $7 million other broadcast interests. Filed May 9. T5S -R4E. AZ; class: C2 (per docket #89 -75). ( "Changing Hands," April 2.) Seller is headed by Thomas J. Flatley and has no other broadcast interests. Huron, SD (BPH900523MA)- Dakota Communi- Sedona, AZ KSED(FM) 107.5 mhz -May 31 appli- Buyer is headed by A. McFadden. who is sole Charles cations Ltd. seeks 105.1 mhz: 6 kw. Address: 1835 S. cation for mod. of CP (BPH870506MB) to change officer and stockholder Inc.. licensee of WTVZ of Dakota Ave.. Huron. SD 57350. Principal is headed by ERP: 98.4 kw H &V: change TL: Mormon Mountain, WTVZ(TV) Norfolk, VA. Action June 8. Duane D. and Barbara G. Butt. husband and wife, and 16 miles NE of Sedona. is licensee of KOKKIAM) Huron. SD. Filed May 23. KBEZ -FM Tulsa, (BALH89I213G1: 92.9 mhz; OK Tucson, AZ KXCI(FM) 91.7 mhz -May 18 applica- 100 kw. ant. 710 Granted app. assignment ft.)- of of Rapid City, SD (BPH9005IOMM) -Lynn Ketelsen tion for CP to change ERP: .335 kw H &V; freq: 91.3 license from Win Communications Inc. to Renda seeks 98.7 mhz: 100 kw: ant. 980 ft. Address: 1440 mhz: change ant. 3.627 ft.: class: C2; TL: Summit of Broadcasting Corp. for $11.635.000 (purchase in- Grace Ave.. Willmar. MN 56201. Ketelsen has no Mt. Bigelow. AZ. cludes WEJZ-FM Jacksonville. FL, and includes a other broadcast interests. Filed May 10. valued covenant not to compete at 52.385.000: see Lemoore, CA KQYZ(FM) 104.9 mhz-May 31 ap- "Changing Hands" Dec. 11. 1989). Seller is headed Rapid City, SD (BPH900510MQ)-- Crystal Broad- plication for mod. of CP (BPH881020IC) to change by I. Martin Pompadur (see WEJZ-FM Jacksonville. cast Partners seeks 98.7 mhz: ant. 357 ft. Address: 120 ERP: 3 kw H &V; change ant. 213 ft.; TL: 13817 16th FL). Buyer is headed by Anthony F. Renda. Catherine Nebraska St.. Rapid City. SD 57701. Principal is head- Ave., Lemoore, CA 93245. Renda and Maryann Kelly (see WEJZ-FM Jackson- ed by Crystal S. Schlimgen and Doyle D. Estes and has ville. FL). Action June 8. no other broadcast interests. Filed May 10. Ventura, CA KAGR(FM) 107.1 mhz -May 31 ap- plication for mod. of CP (BPH11145 as Mod) to KVCT -TV Victoria, TX (BALCT900306KE: Ch. Coalmont, TN (BPH900507ML)-- Cumberland change ERP: .42 kw H &V. 19; 155KW -V. ant. 490t)- Granted app. of assignment Communications Corp. seeks 104.7 mhz; I kw: ant.

of license from Victoria Communications Corp. to 547 ft. Address: Star Route. Coalmont, TN 37313. Woodlake, CA KQKX(FM) 104.1 mhz -June 1 Jerianne Medley for undetermined financial consider- Principal is headed by Byron Harbolt and Jerry and application for mod. of CP (BPH850712PK as mod.) ations. Seller is headed by William M. Murphy, Patty Nancy Fletcher. Filed May 7. to change ERP: 16 kw H &V; ant. 870 ft.: TL: atop Grimsinger and Raymond Uherek and has no other Eshom Point. 7 km due E. of Badger. CA. broadcast interests. Buyer has no other broadcast inter- Dublin, TX (BPH9005IOMP)-Akiva N. Gerstein ests. Action June 8. seeks 104.9 mhz: 4.84 kw; ant. 734 ft. Address: 3426 Rockledge, FL 102.3 mhz -April 27 application for Hopecrest. San Antonio. TX 78230. Gerstein was ma- mod. of license to increase ERP: 6 kw H &V (pursuant jority stockholder of Laredo Broadcasting Co.. licensee to docket #88 -375). NEW STATIONS of KRRG -FM Laredo. TX. which has sold to Sunbelt Radio Group Inc. Gerstein owns 100% of Mazal St. Simons Island, GA WPFI(FM) 92.7 mhz-May Broadcasting Co. of Corpus Christi Inc.. licensee of 30 application for mod. of CP (BPH80I003AF) to Applications KZTX -FM Refugio. TX. Filed May 10. change ant. 328 ft.; change TL: F.J. Torras Causeway, Brunswick. GA. Chico, CA (BPED90050IMG)-KXOL Inc. seeks Dublin, TX (BPH900510ML) -David J. Shepherd 88.1 mhz; ant. 367 ft. Address: 1252 E. 10th St.. seeks 104.9 mhz: 25 kw; ant. 328 ft. Address: 106 Agana. GU KZGZ(FM) 97.5 mhz -May 30 applica- Chico, CA 95928. Principal is headed by Marcus A. Doublchom St.. Stephenville. TX 76401. Shepherd tion for CP to change ERP: 40.2 kw H &V: ant. 537 ft. Smith, Matthews D. Jackson and Robert L. Sherrard has no other broadcast interests. Filed May 10. and has no other broadcast interests. Filed May I. Petersburg, IL WLUJ(FM) 97.7 mhz-April 20 Bridgman, MI (BPH900509MK) -Dunes Broad- Jacksboro, TX (BPH900524MA) -Albert L. Crain application for mod. of license to increase ERP: 6 kw H (pursuant casting Inc. seeks 97.5 mhz: 3 kw: ant. 328 ft. Ad- seeks 93.7 mhz: 6 kw. Address: Rte. 6. Box 250. &V to docket #88 -375). dress: 728 Superior St.. South Haven. MI 49090. Prin- Byhalia, MS 3861 I. Crain holds CP's for KWTA -FM Monticello, IN WMRS(FM) 107.7 mhz -May 3 cipal is headed by Arlene M. Anderson and has no Electra, KGRW -FM Friona and KAIR -FM Crane. all application for mod. of license to increase ERP: 4.415 other broadcast interests. Filed May 9. Texas, and is sole proprietor of WAVN(AM) South- kw H &V (pursuant to docket #88 -375). aven and WHLE -FM Holly Springs. both Mississippi. Winona, MN (BPH900514MF)- Michael Scott Filed May 24. Borgen seeks 101.1 mhz: 2.15 kw: ant. 531 ft. Ad- Girard, KS KYPG(FM) 101.1 mhz -April 4 appli- dress: 1421 Cityview Ct. NE, Rochester. MN 55904. South Boston, VA (BPH9005IOMN )-Southern cation for mod. of license (BLH8809I2KD) to change Principal is headed by Michael freq: 99.1 mhz (per docket #89 -96). Scott Borgen and has Virginia Communications Inc. seeks 95.3 mhz; 2.70 no other broadcast interests. Filed May 14. kw; ant. 986 ft. Address: 1202 Sixth St., South Bos- Belle Chasse, LA KNOK(FM) 102.9 mhz-May 31 ton. VA 20640. Principal is headed by Kenneth Cran- Winona, MN (BPH900514MG) -Home Broadcast application for mod. of CP (BPHS70527MB as mod.) ford. John Greenbacker Jr.. Ann Cabell Zimmerman, Co. seeks 101.1 mhz; 2.3 kw; ant. 534 ft. Address: to change ERP: 2.54 kw H &V; ant. 498 ft.: TL: .6 km John Hoffman, Valerie Hoffman. Tilman Hite, Sarah 1400 Homer Rd.. Winona. MN 55987. Principal is SE from intersection of State Rte. 47 and St. Bernard Helen Greenbacker. Richard Whitten and A.V. Zim- headed by Lester F. Baechler and William N. Withers Parish Line. St. Bernard Parish, LA. merman Ill. and has no other broadcast interests. Filed and has no other broadcast interests. Filed May 14. May 10. South Bridge, MA WQVR(FM) 100.1 mhz -May Winona, MN (BPH900509ML)-Winona Ear Leas- 17 application for CP to change ERP: 1.74 kw H &V; ing Association Inc. seeks 101.1 mhz; 1.7 kw; ant. 590 Actions ant. 590 ft. ft. Address: Box 27, Decorah. IA 52101. Principal is headed by Paul Scott and Sally Scott, husband and Lansing, NY (BP900405BX)---Returned app. of Boston, MA WERS(FM) 88.9 mhz -May 7 applica- wife, and Michael Flittie. Scotts own KDECIAM)- Romar Communications Inc. for 1270 khz. Address: tion reinstated nunc pro tunt (BPED890609IA).

78 rar Wo Record Broadcasting Jun 25 1990 Sault Ste. Marie, MI WCMZ -FM 98.3 mhz-June Sharpsville, PA WMGZ-FM 95.9 mhz-May 17 cation (BP900329AG) returned for CP to increase I application for mod. of CP (BPED850712XX) to application for CP to change ERP: 6 kw (H &V). power to lkw5kw; make changes in ant. system and change class to C3 (per docket #89 -206). correct coordinates to 41 22 39N 72 55 44W. Loudon, TN 105.3 mhz-May 14 application for Caribou, ME WCXU(FM) 97.7 mhz-May 14 ap- mod. of CP (BPH880527MK) to change ant.: 328 ft.: South Daytona, FL WPUL(AM) 1590 khz -May plication for mod. of CP (BPH85071OMK as mod.) to change TL. 30 application IBP900501AB) returned for CP to in- change ERP: 6 kw H&V; ant. 328 ft.: TL Green Ridge crease power to 4.5 kw. Rd., 1.23 km W. of intersection of Green Ridge Rd. Union City, TN WKWT(FM) 104.9 mhz -May 10 and Witherly Rd.: Fort Fairfield Town: ME. application for CP to change ERP: 6 kw (H &V). Cambridge, MA WLVG(AM) 740 khz -May 30 application (BP890222AD) granted for CP to change Albert Lea, MN KQPR(FM) 96.1 mhz -May 25 Crockett, TX KIVY-FM 92.7 mhz -May 10 appli- city of license to Needham, MA; increase power to 2.5 application for mod. of CP (BPH870914M0) to cation for mod. of CP (BPH890320IJ) to change ant.: kw: change TL: to Ashland. MA; make changes in ant. change ERP: 6 kw H &V: change TL: 4.2 km SSE of 492 ft. system and change from non -DA to DA: 42 14 49N 71 Hayward. MN on bearing of 150 degree. MN. 25 30w. Kerrville, TX KRVL(FM) 94.3 mhz -May 10 ap- Duluth, MN WNCB(FM) 89. I mhz -May 16 appli- plication for mod. of CP (BPH860108IA as mod.) to Westfield, MA WNNZ(AM) 640 mhz-May 6 ap- cation for CP to change ERP: 5 kw H &V: change freq: change ERP: 50 kw H &V: ant. 492 ft.: TL: N. of Hwy. plication (BP900329AE) returned for CP to increase 89.3 mhz. 2093. I I km ESE of Harper. TX: class: C2 (per docket night power to 15 kw; make changes in ant. system and #88 -34). modify daytime ant. pattern. Hutchinson, MN KKJR(FM) 107.1 mhz -May 11 application for mod. of license to increase ERP: 4.4 kw Marion, VA 91.9 mhz-May 18 application petition Fulton, MS WFTO(AM) 1330 khz -June 5 applica- H &V (pursuant to docket #88 -375). for recon (BPED900I08NR). tion (BP900405BU) returned for CP to change freq: 900 khz: and reduce power to 3000 watts. Monett, MO KKBL(FM) 95.9 mhz-May 14 appli- Platteville, WI WSUP(FM) 90.5 mhz -May 24 ap- cation for CP to change ERP: 6 kw H &V. plication for CP to change ERP: I kw H &V. Irvine, KY WIRV(AM) 1550 khz -June 7 applica- tion (BP90022IAF) granted for CP to change TL: 1.1 West Point, NE KWPN -FM 107.9 mhz-May 30 TV mile N of Irvine. .3 mile E. of Hwy. 89. Irvine. KY application for CP to change ERP: 100 kw H &V; ant. and make changes in ant. system 37 42 57N 83 58 547 ft.: TL: 20 km SE of West Point. .48 km of U.S. Hendersonville, TN WPGD(TV) ch. 50-May 29 29W. 71. Hooper -Logan Twp. Line. Dodge Co.. NE. class: application for mod. of CP (BPCT850422KZ) to CI (per docket #88 -493). change ant.: 785 ft.: TL: on W. side of SR 109, 1.1 km St. Helens, OR KOHI(AM) 1600 khz -June 7 ap- SW of Junction of Wallace Rd. and Seaboard Railroad. plication (BP900330AD) granted for CP to change TL: 14 Taos, NM KRBJ(FM) 99.9 khz-May applica- near S. Tunnel. TN: ant.: Andrew ATW3OH2 -HSCX- to 504 Milton Way. St. Helens. OR 45 51 15N 122 49 tion for mod. of CP (BPH880107NF as mod.) to 50S. IDA)(BT) 36 2804N 86 28 37W. IIW. change ERP: I kw H &V; ant. 2.873 ft.: TL: 20 moun- tains S. of Ranger Lookout Station. 6.5 km in direction Actions of 17 degrees FTN from Vadito. Picuris Peak. NM: FM's change to Class C2. AM's Selma, AL WDXX(FM) 100.1 mhz-June 6 appli- Thoreau, NM KMCC(FM) 99.9 mhz-April 20 ap- Hamden, CT WXCTIAM) 1220 khz -June 5 appli- cation (BPH9002141E) granted for CP to change ERP: plication for CP to change ERP: 100 kw H &V: ant.: 1,210 ft.; change TL: approximately 10 km NW of Gallup, NM.

Trenton, NJ WWFM(FM) 89.1 mhz-May 29 ap- plication for CP to change ERP: 1.25 kw H& V: change ant.: 278 ft. Canajoharie, NY WCAN(FM) 93.3 mhz -May 18 BroadcastingE application for Mod of CP (BPED851205MD) to The News Magazine of the Fifth Estate change ERP: 6 kw H &V. 1705 DeSales St.. N.W., Washington, D.C. 20036 -4480 Fort Plain, NY WLKO(FM) 101.1 mhz -May 16 application for mod. of CP (BPH860325MB) to change Please send (Check appropriate box) ERP: 1.25 kw H &V: change ant. 718 ft. Broadcasting g Magazine Southampton, NY WPBX(FM) 91.3 mhz-May 22 c 3 years $190 _ 2 years $135 C 1 year $70 c 6 mos. $35 application for CP to change ERP: 5.88 kw H. 25 kw 16 mos lean mus: be oreoaic. V; freq: 88.3 mhz class: B1: name change from South- ;:'ova, subscribers add $20 per year) ampton Campus of Long Island University to Long island University. Broadcasting tR Yearbook 1990

Stony Brook, NY WUSB(FM) 90.1 mhz-May 16 The complete guide to radio, television, cable and satellite facts and application for CP to change ant.: 508 ft.: TL: Lidge figures -$115 (if payment with order $95). Billable orders for the Dr.. S. of Willow. Farmingville. Town of Brookha- Yearbook must be accompanied by company purchase order. ven. NY. Please give street address for UPS delivery. Off press April 1990. Kannapolis, NC WRFX(FM) 99.7 mhz -May 9 TOLL -FREE application for CP to change ant.: 1.039 ft.: other: ORDER USING VISA OR MASTERCARD 1-800-638-7827 modify DA pattern. Name Nags Head, NC WNHW(FM) 92.3 mhz -May 9 Payment enclosed application for Mod of CP (BPH8610I4TE as mod.) to change ERP: 4.1 kw H &V. Company D Bill me

Raleigh, NC WRAL(FM) 101.5 mhz-May 9 appli- Address _ _ Home? Yes No cation for CP to change ant.: 1,820 ft.

Berea, OH WBWC(FM) 88.3 mhz-May 21 appli- City State- _ Zip__ cation for CP to change freq: 91.5 mhz: ERP: 3 kw H &V; ant. 259 ft.: TL: 25151 Brookpark Rd.. N. Type of Business_ Title /Position Olmstead, OH; install DA. Signature Are you in cable TV operations Yes Lima, OH WTGN(FM) 97.7 mhz -May I I applica- (required) tion for CP to change ERP: 6 kw H &V. No I `. J I Napoleon, OH WNDH(FMI 103.1 mhz -May 24 I For renewal or address I application for CP to change ERP: 3.6 kw H &V: ant. change 406 ft. place most recent label here

Oberlin, 21 OH WOBC-FM 91.5 khz-May appli- I J __1 cation for CP to change freq: 88.3 mhz. J

Broadcasting Jun 25 1990 For The Record 79 50 kw H &V; change ant. 288 ft.; change to class rection of erroneous geographical coordinates of trans- Utica, MS WYCHIFM) 92.9 mhz -June I applica- 261C2 (per docket #88 -367). mitter site. tion IBMPH891I17IC1 granted for mod. of CP (BPH88062IMB) to change ERP: 0.9 kw H &V: ant. Anderson, CA KEWB(FM) 94.3 mhz -May 29 ap- West Palm Beach, FL WEAT -FM 104.5 mhz - 574 ft. plication (BPH8803081G) granted for CP to change May 31 application (BPH8908021D) granted for CP to ERP: 3.31 kw H &V; change ant.: 1.672 ft.; freq: 94.7 change ERP: 100 kw H &V: change ant.: 1,272 ft.; Vicksburg, MS WIIN(FM) 98.7 mhz -May 29 ap- mhz; class: C2; TL: Antenna Farm with other FM change class from CI to C (per docket # 87 -438). plication (BMPH900222IC) granted for mod. of CP stations, at S Fork Mm., 8 miles NW of Redding. CA; (BPH8702271E) to change ant.: 944 ft.: TL: 6 km on 40 39 14N 122 31 I2W (per docket #86 -235). Mount Vernon, IL WMIX(FM) 940 khz -June 7 bearing N. 164 degrees E. of Raymond. MS. application (BMP900I25AB) granted for mod. of CP Apple Valley, CA KZXY -FM 102.3 mhz -May 18 (BP860627AC) to augment standard pattern. Charlotte, NC WMXC(FM) 104.7 mhz-June 6 application (BPH900208IB) dismissed for CP to application (BPH8911201B) granted for CP to change change ERP: 6 kw H &V; change ant.: 328 ft. Goodland, KS KKCI(FM) 102.5 mhz-May 29 ap- ant.: 1.233 ft. replace DA. plication (BMPH900223IB) granted for mod. of CP Atherton, CA KCEA(FM) 89.1 mhz -May 18 ap- (BPH860113MG) to change ant.: 711 ft.; class: Cl. Coal Grove, OH WXVK(FM) 97.1 mhz-May 30 plication (BPH900I30MF) returned for CP to change application (BMPH900216IA) granted for mod. of CP ant.: 5 ft.; change TL: Bear Gulch Reservoir. Paris, KY WCOZ(FM) 96.7 mhz -June 6 applica- (BPH871008MF as mod.) to change ERP: 1.49 kw tion (BPH900409IB) granted for CP to change freq: H &V: ant.: 473 ft. Paradise, CA KRIJ(FM) 92.7 mhz -April 5 appli- 96.9 mhz; change ERP: 50 kw H &V; ant. 492 ft.: cation (BPH9003051D) granted for CP to change freq: class: C2; other: correct coordinates of WCOZ -FM ant. Jersey Shore, PA WRKK(FM) 97.7 mhz-May 11 103.8 mhz; change ERP: 1.65 kw H &V; ant. 1,233 ft.; site (per docket #88 -31). application (BPH891211IC) dismissed for CP to TL: 23 km NW of Paradise, CA at 338 degrees (T), change ERP: 6 kw (H &V): ant. 295 ft. change class to 278 (per docket #86 -488). Mamou, LA KIHG(FM) 101.1 mhz -June 1 appli- cation (BMPH900215IB) granted for mod. of CP Charleston, SC WSCI(FM) 89.3 mhz-May 29 ap- Santa Cruz, CA KLRS -FM 99.1 mhz-May IO (BPH881207MH) to change ERP: 6 kw H &V; TL: plication (BMPED9001 I IIA) granted for mod. of CP application (BMPH9001161M) granted for mod. of CP approximately .15 km E. of Rte. 758 in Facquetaigue (BPED8605I5MF as mod.) to change from omnidirec- (BPH881028IG) to change ant.: 2.607 ft.; other: cor- Prairie Heights Subdivision. Evangeline Parish, LA. tional ant. to directional ant.

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BROADCAST DATABASE BROADCAST DATA SERVICES UNUSED CALL LETTERS Computerized Broadcast Service talralatech,inc. datawonldp Including MAILING LABELS BROADCAST CONSULTANTS ANO ENGINEERS MAPS Data Base Allocation Studies AM FM TV -CC AoPcá'.Ons ano Feb Erg:neermg Coverage Terrain Shadowing Terrain Profiles F,eo.tency Searches ano Coo,dnalan Studies Directories rower Fedor and MdmMnance Allocation A Dir. ef.Muf.% Larson & Johnson. Inc. Fac,ely Devgn and Cannucton -8822 datawonld PO. Box 30730 301- 652 Coreact 703 824 -5666 301- 652 -8822 800 -368 -5754 KENNETH W HOEHN 23400 Mch dee Bethesda, MD 20814 800- 368 -5754 Dearborn M145120 FAX 13131 562 6813

SOFTWARE FM & TV CHANNEL SEARCH Radio and Television System Design Sainless, inc. FCC databases for MS -DOS Broadcast Technical Consulting Transmitter and Studio Installation TERRAIN SHADOWING Microwave and Satellite New Towers, Antenna Structures Doua Vernier Modifications POPULATION DENSITY 114 fl.I Con.ul4nt Engineering and Installation Engineering Studies, 610 INe.r.eue Inspections, Erection, Appraisals CONTOUR COVERAGE Cedar Fall.. In.. 50613 627 Boulevard North Wales, PA 19454 (301) 65243822 (800) 36135754 319 26841402 201- 245 -4833 Kenilworth, NJ 07033 215 699 -4871 FAX 699 -9597

Shoolbred Engineers, Inc. I Structural Qxoulun.s SG Communications, Inc. n LDL KLINE TOWERS COMMUNICATIONS, Inc Towers, Antenna TV/FM RF Systems Specialists Structures RF DESIGN & INSTALLATION SPECIALISTS Towers and Antenna Structures Engineering & RF System Measurements Installation LARCAN SOLID STATE TRANSMITTERS Robert A. Tower Shoolbred, PE. Erection & Maintenance P.O. Box 1013 ALAN DICK ANTENNAS & COMBINERS 1- 800 -824 -7865 Tucson, AZ Columbia, S.C. 29202 LEBLANC & ROYLE TOWER SYSTEMS 1149 Morrison Dure 1 Tampa, FL Tel: 803 251 -8000 - FAX 251 -8080 -800- 874.5449 14440 CHEAR7 LANE CT LAUREL MD X707 Charleston, S.C. 29403 (603) 577.4091 TEL: 301498-2200 FAX: 301.498 -7952

ENGINEERING New towers, transmitter buildings, earth SERVICES .qr stations, turnkey site development. T ®J ) REGISTERED PROFESSIONAL ENGINEERING STAFF Amnon inca TRANSMISSION STRUCTURES LTD. ENGINEERS a MANUFACrLRERS Or STRUCTURAL CIVIL MECHANICAL SOLO STEEL TOWER STRUCTURES TOWER ENGINEERING SERVICES Tower Structures, Inc. PHONE 219- 936 -4221 Regnlered Protessionol Engineer Tarty PR Antenna Swoon System Maty". FAX 1869 Nirvana Manua num., Mcelcaeone, eM Aoo.R,ne. 2,9- 936 -6796 I NSPFCT IONSANALYSISMODIFICATIONS Chula Wets, CA 92011 PO. Box 128, 1200 N. Oak Rd. 619421-1191 CENTRAL TOWER INC. P. 0. Boa 907 Vinito, OE 74301 Plymouth, IN 46563 Fact: 619421.0533 00. No. 254513 0 Bo. 530 (9181 25e -7883 FAX (918) 256-2558 Newburg), In 41630 (phone) 8124$34695

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reaTt Find out about every chance DISCOUNT RATES BROADCASTING MAGAZINE FLASH TECH / EGG to apply - TV, AM, FM. 1705 DISalss St., N.W. NATIONWIDE SERVICE Washington, D.C. 20036 SERVING BROADCASTERS ruer for avallabilltlas FOR broadcast alert (305) 989 -8703 OVER FORTY YEARS Phone: 1711 Riggs Pl., Washington, DC 20009 STROBE LIGHT REPAIR (202) 659 -2340 (405) 946-5551 Tel: (202) 667-0630 Fax: (202) 483 -0952

!0 For The Record Broadcasting Jun 25 1990 PROFESSIONAL CARDS

Carl TJones COHEN, DIPPELL du Troll, Lundin & Rackley, Inc. LOHNES dE CULVER A SuNidary of AD. Rinx.PC. o Yen. cc..o,. Consulting Radb -TV Engineers and EVERIST, P.C.

1158 15th. St. , N.W. , Suite 808 CONSULTING ENGINEERS 1019 19th Street, N.W., Suite 300 CONSULTING ENGINEERS WaahNpton , D.C. Washington, D.C. 20036 7901 YARNWOOD COURT 20005 1300 L STREET. N.W. SUITE 1100 VA. 22153 1202) Telephone: 202 -223 -6700 SPRINGFIELD 296 -2722 Washington, D.C. 20005 (703)569 7704 Nnnhr AFCCF (202) 898-0111 MEMBER AFCCE 4e, l(ubeE AFCCE aN. ,.. AFCCE

SILLIMAN AND SILLIMAN Moffet, Larson & Johnson, Inc. HAMMETT & EDISON, INC. & Associates, P.C. 8121 Georgia Ave. #700 Consulting Telecommunications Engineers Jules Cohen CONSULTING ENGINEERS Consulting Electronics Engineers Silver Spring, MD 20910 Two Skyline Place, Suite 800 Box 280068 Suite 600 ROBERT M SILLIMAN. P.E. 5203 Leesburg Pike San Francisco, California 94128 1725 DeSales, N.W. (301 1 5s9 -e2Be Falls Church, VA 22041 Washington, D.C. 20036 THOMAS B. SILLIMAN. P.E. 703 824 -5660. FEE(415) 342 -5200 Telephone: (202) 659-3707 ( 0121 853 -9754 FAX:703-824-5672 (202) 396-5200 Telecopy: (202) 659 -0360 A Member f Member AFCCE Member AFCCE Member AFCCE

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See last page of Classified Section for rates, closing dates, box numbers and other details.

The last great place:Come to Montana ARB's Looking for your first break? Got a couple years RADIO 256th rated market. Top Country FM. top Oldies experience and want to get into real radio. News AM. Sell 25 -54 adults to non -agency direct ac- dir. and announcers contact this NC AM radio HELP WANTED MANAGEMENT counts. Earn 20% + commission. Very strong station. EOE. Box D -46. team of friendly people. We are looking for one or Morning AT: Talented, experienced AT to corn - General manager for established Wyoming radio two sales people who want to earn $25,000- municate while blending Adult Rock. Jazz. Folk, stations. Send resume to: KWYO, 130 South Main. $30,000 per year. EOE. Send resume to General Bluer in Dartmouth region of NE. Females /minori- Buffalo, WY 82834 or call 307- 684 -2207. EOE. Manager. PO Box 1239. Great Falls, MT 59403. ties encouraged. EOE. T &R immediately. Allen Reetz, WKXE -FM, Box 910, White River Junction, General manager position in Trumper Communications is looking for experi- Seattle. Washing- VT 05001. Don't call! ton for AM /FM Combo with Park Communications. enced sales professionals for THUNDER Must have stable 96.9/WTDR in Charlotte, NC. Excellent career op- employment history, good sales HELP WANTED NEWS experience and solid budget and expense con- portunity in an exciting radio market with one of trol. Need to be able to set example to proven radio's fastest growing companies. Must have a sales staff by personal selling. Submit a letter minimum of 2 years radio sales experience. News director and reporter /anchor positions: giving complete career, salary history and refer- Please send resume to WTDR, 4701 Hedgemore Send tape and resume to WTSL, PO Box 1400, ences to: PO Box 550, Ithaca, NY 14851. EOE. Drive #801, Charlotte, NC 28209. Trumper Corn - Lebanon, NH 03766. EOE munications is an EOE and encourages minority GM for 2 C2 FM's in a 220.000 metro market in and female applicants. Full- and part-time newspersons sought for cov- SW. Also need GSM for 5.000 watt AM. 50.000 erage of government meetings and local news watt FM. PO Box 878. Fayetteville. AR 72702 or Beautiful Palm Beach, Florida Oldies 94 FM events. Resume and tape: Newsroom, WRNJ, PO call 501- 521 -5566. EOE. needs positive self- motivated salesperson with 15 Box 1000, Hackettstown, NJ 07840. No calls months experience and good track record. Excel- please. EOE. Group broadcaster seeks successful general lent selling environment at rapid, market position managers for acquisitions. Expansion plan targets growth station that knows the value of good peo- News director needed for small market near Al- markets 150 +. Stations/markets where identified ple. Size 53 market with great earning potential. buquerque. Real journalistic position. not rip and GM's have experience most desirable. Your input No order-takers. please. Call Marty Perrone 407- read. Resume and tape: Alpenglow Communica- welcomed. Share in value created for right individ- 842 -4616. EOE. tions. Suite 378, 5555 Zuni SE, Albuquerque, NM ual. Resume to D -45. EOE. 87108. EOE. M /F. The senior traditional Country and Bluegrass music radio Kentucky's largest public radio service - WKYU- General sales manager needed for WTMI, 93.1 station in the USA is seeking an ag- gressive sales person to become sales manager. FM. Bowling Green, WDCL -FM, Somerset: WKPB- FM in Miami /Fort Lauderdale /Palm Beach. All ap- FM, Henderson: and WKUE -FM, Elizabethtown plicants need high energy, have high aspirations. Must be goal oriented. relentless. Make 1990 a record income year. Wide open market with sales (pending) - seeks a knowledgeable, conversation- be able to motivate and lead a team of eight. person tools provided. Resume and salary requirements al to program and host popular daily Clas- Recruiting and training abilities a must. If this is sical music have to Robert Watson, GM, WKCW Radio, PO Box program. Must authoritative, you, send resume to Allen Stieglitz, 3225 Aviation -air 740, Warrenton, VA 22186. EOE. easy presence on with ability to communicate Ave., Miami, FL 33133. WTMI is an equal opportu- to wide -ranging listener interests. No pontificators.. nity employer. WHP -AM and 13-97.3 want only the best radio Must be able to program and blend other formats sales people. Benefits, continual training and of music into basic classical music mix. Bache- General manager: General manager needed for management support. Resumes only to Russ lor's degree required. Prior public or commercial station in the Southeast. GM must be a leader /mo- Whitnah -WHP, PO Box 1507, Harrisburg, PA broadcasting experience important. but not es- tivator, and be able to hit the ground running. 17105. EOE. sential. Salary in high teens (minimum) plus liberal Great market with excellent potential. Send re- university benefits. Send letter of application. re- sume to New South Communications, Inc.. Man- Medium -size market in beautiful Southwest look- sume. names and telephone numbers of three ager, PO Box 5797. Meridian. MS 39301. EOE. ing for local sales manager to develop, train, and references and audition casstte containing recent M /F. lead a top sales staff. No. 1 ratings in Birch. no. 2 samples of on -air work and music programing to in Arbitron. Salary is open and negotiable. Send Office of Academic Affairs, Radio Search. West- Manager, Class C FM: Ada, Oklahoma. Must resume to Box D-50. EOE. ern Kentucky University. Bowling Green, KY have experience and be willing to carry account 42101. Position open until filled. Women and mi- list. Good benefits. A Washington Post Company. Aggressive, professional people needed to norities are encouraged to apply. An affirmative EOE. Contact George Wilburn. Box 499. Altus, OK build the sales staff at a new CHR in Lincoln, action /equal opportunity employer. 73522. Nebraska. Send resume to Sales Manager, KKBN Radio, 5601 South 27th, Lincoln. NE 68512. EOE. WTOP Newsradio 15 is recruiting for these imme- diate and future openings. Assistant News Direc- tor: Supervise assignments. staff activity week- HELP WANTED SALES ends and during news director's vacations: work editor's vacation relief. News editor /producer ex- perience & demonstrated people skills. News an- WKIK -AM, Leondardtown, Maryland, has an im- HELP WANTED ANNOUNCERS mediate opening for a sales manager. 3-5 years of chor: Full time, write & anchor hourlong news experience preferred. Must be able to write and segments. Combo operation. Emphasis on crisp, produce spots, do remotes, etc. Will handle top original, quick -turnaround rewrites, and authorita- station accounts, train and supervise other sales KMPL -AM: Full Service/AC has opening for expe- tive. professional delivery. News anchor: Part infor- people. Send resumes to PO Box 510, Leonard - rienced AT willing to work mornings or midday in time, weekends. Traffic reporter (2): Gather town. MD 20650. Call 301-475-8937. EOE. pleasant Midwest town of 20.000 convenient to St. mation and deliver live reports from specially Louis & Memphis. Tape/resume to John David, equipped vehicles. Require prior traffic reporting PO Box 907. Sikeston. MO 63801. EOE. experience: police or spot news reporter back- WNSR -FM is currently interviewing for possible ground. News Editor: Produce hourlong seg- openings in our business development sales de- Classical music director for public radio. Pro- ments: story selection. anchor /writer supervision. partment. To qualify, you must have at least three gram and coordinate all locally -programed music. News editor /producer experience & people skills. years experience as a brand manager or market- host daily program. supervise all music announc- News judgment and comfort with deadline pres- ing manager. Those who have successfully made ers. and administer record/CD budget and pur- sure critical. News Assistant Editor/Writer: Coordi- the transition to radio sales in the past, come from chases and music library operations. Excellent nate realtime production. Quick -turnaround inter- backgrounds including sports marketing, the food knowledge of classical music announcer re- views /edits/rewrites. write some segments for industry and special events. If you are qualified, a quired. Computer experience desirable. Resume anchors. Rush tape. resume. references, and writ- potentially highly rewarding opportunity may await and audio tape to: Personnel. WMFE -FM. 11510 ing samples to Holland Cooke, Operations Man- you. Call Sherri Lewis today at 212-752-3586. East Colonial Dr.. Orlando. FL 32817. Minorities ager. WTOP 3400 Idaho Avenue. NW. Washing- EOE. encouraged to apply. EOE. ton, DC 20016. No calls! EOE.

D3 OmsiNsd Broadcasting lee 25111!0 Experienced, enthusiastic talent wants to exe- Announcer available! Looking on confidential SITUATIONS WANTED MANAGEMENT cute your format. Solid copy and production. Goal basis. All size markets. formats. No fee! Network oriented team player. Witty. affordable. Call Jeff. 407- 260 -1321. Call for your personnel needs! 20 year radio vet, top 5 market experience. wants 914- 425 -1239. first OM /PD position. Country preferred. All com- petitive markets considered. 702-453-9938 4585 Major Washington, DC -based freelance voice TELEVISION El Tovar St.. Las Vegas. NV 89115. seeks to establish long-distance. next -day turn- relationships with TV and radio around production HELP WANTED MANAGEMENT Major market consultant with 26 years experi- stations. Have fully equipped digital (Dyaxis) au- ence can solve your problems with super results dio production studio and fax. Need an out -of- in management. sales, programing and engineer- market voice? Let's talk. Mike Weiner 1- 800-950- ing. Full service consulting for start ups or turn 2834 Ext 2 WTNH New Haven/Hartford seeking local ac- arounds. Free initial consultation! Please call Bill count executive with successful sales back- Elliott at 413- 442 -1283 or write: 48 Imperial Ave.. Unique talk show host with experience will travel ground- Verbal /written communications skills Pittsfield. MA 01201. anywhere for a challenging position. Innovative! needed. WTNH-TV, Cook Inlet Communications Controversial! Topical! Humorous! Good listener! Corp., 8 Elm St.. New Haven, CT 06510. EOE. General manager available. Excellent and inter- Excellent voice! 216-677 -9113 for air check/vi- esting track record. Can win big for you! Call Ken deo resume. General manager of WOPT -TV, public television station serving a more Patch - 508- 775 -7400 or 508 -540 -8216. community of than 500,000 Articulate, stimulating left -wing call -in host cover- persons. Master's degree in Communications or Leadership solution: General & sales manager ing controversial topics seeks employment: Walter Business or First Professional degree in an appro- team! (You wouldn't want either of us at a compet- Jacobson. 51 14 Cedros Ave., Sherman Oaks. CA priate field required. Five years of successful itor!) Small or medium markets. All opportunites & 91403: 818- 907 -6570. management experience in public broadcasting all markets considered. Jack Davison & Linda or commercial television required. Demonstrated Bowen. 1542 Nottingham Drive. N. Mankato. MN Ivy league grad seeks move up. Sports. news, experience in grant writing and knowledge of ele- 56001: 507-387-2565. talk. Baseball and basketball PBP. Also have DJ ments of fund -raising also required. Position is experience. Will relocate. Neil 301- 424 -4984 responsible for administration of public television Problem solver: 13 years of station leadership station. a microwave interconnect. Black Hawk including ownership /construction /turn -around all Experienced & reliable announcer seeks stable College Television Center, and College Educa- phases. Ready for next opportunity. What prob- SD/announcer position in the Midwest. PBP. pro- tional Television Department. Also serves as pres- lem(s) do you need corrected? Jack Davison, duction. Will relocate. Robert 319- 652 -6640. ident of the WQPT -TV community advisory board. 1542 Nottingham Drive, N. Mankato. MN 56001: Salary $33.407 - $41,759. Send resume and pro- Michigan, my Michigan: I want to get back to 507-387-2565. fessional references to: Black Hawk College, Per- Mich. again. Experienced, AC or Oldies, call Tim sonnel Dept., 6600 34th Ave., Moline. IL 61265. San Francisco GSM seeks 518- 563 -2092 Successful suburban Closing date: July 6, 1990. EOE GM's position in East or South. Opportunity more important than starting salary. Turnarounds okay! Call 717 -321 -9035 (Messages). Available soon. SITUATIONS WANTED TECHNICAL Sales manager: WYZZ -TV Fox 43 Peoria/Bloom- ington. Illinois. Great people. Great numbers. manager: Over 20 years experi- Urban general Engineer/air talent. Airshift required on Rock FM. Share in our success. 1 -800- 733 -2065. EOE. ence. Communication and organizational skills. Will engineer AM /FM Combo. Prefer milder win- Solid budget and expense controls. Sales trainer. ters: metro 125K plus. Experienced. Eric. eve- National sales manager: Independent market recruiter, motivator and leader. Excellent refer- nings. 219 924 -7004. ences. 513- 761 -0861. mid 50's Blair represented. Excellent track record Capable, dependable chief engineer: Extensive in national and local sales. Previous management Problems? Sales, programing, financial, acquisi- studio, transmitter and STL troubleshooting expe- experience not required. Must know how to posi- tions, management, whatever. Solution! A total rience. Degree. 1st phone, SBE certification. Re- tion station with smaller ratings. $35.000- $40.000. management consultant. Up your bottom line ply to Box D -43 Reply Box D -51. EOE. now! Call RPM, 804 -232 -5197. Starving family of 3 seeks engineering position. Commercial manager with proven sales and ad- Young, with 19 years experience in radio man- 20 years experience with bubblegum and bailing - ministrative ability for station in growing Texas agement. sales, programing, talent. Want to be wire, automation. satellite. AM & FM. 802.394- city EOE. Box D -49. GM in small town. Bottom line, profit minded. Pre- 7858. fer Northwest; Rockies. D -48. Operations manager: Growth opportunity with one of the finest group operations in the country. Need a take charge, experienced GM /SM imme- Dominant NBC station in two station Southeastern diately....interim, long range? Strong retail back- SITUATIONS WANTED NEWS market needs a strong #2 to direct all station ground plus programing, promotion expertise. NJ. operations. The individual selected will work in NY. CT area. Call Rich Rapiti 201 -429-7323. Small market news /sports eager to move director close concept with the GM and be responsible for up. Extensive reporting and play -by -play experi- all phases of the daily operation of the station. 20 -years management, bottom line community ence. University of Georgia graduate. Call Bill Applicants must possess a strong background in for 1 oriented. Reason ad. station sold. Call 812- Caiaccio after 1 AM Q12-452-0586. 442 -0661. Ask for Jack. production and /or programing: be well -organized, creative. and possess excellent people skits. Ex- Owners: Get this guy out of our market! In less cellent fringe benefits package and advancement than three years he's taken poor equipment. talent SITUATIONS WANTED PROGRAMING potential. Contact Charlie Webb, VP /GM, WVVA- and no money and buried us (8 stations!). He's PRODUCTION & OTHERS TV. PO Box 1930. Bluefield. WV 24701. 304-325- taken his staff and stations through the roof! Your 5487. We are an equal opportunity employer. inquiries go to him. Box D -53. Forthcoming sale or format change? Illness? TV station in major Texas market seeking busi- Turnaround? Shopping for candidates? 17 -year ness manager /controller. 5 years experience mini- all- format programing pro seeks interim PD or mum. Hands -on administrator with strong man- consulting position. 303 -363 -8902 or WRITE agement and communication skills. Experience 14175 E Montview Blvd.. #6. Aurora. CO 80011. SITUATIONS WANTED SALES with budgets, personnel matters and computer Degreed Individual with radio background wants Young energetic NYC: Opr mgr seeking program systems. Send resume and salary requirements to to return. Currently GM of a $1.5M service busi- director or assit. PD in South Florida FM station. Box D -54. EOE. ness. Interested in a sales position with a growing Carl 201-351-3637. AOR. MOR CHR. company. Send inquiries to: Tom Newhouse. 5110 Azalea Trace, #1216. Houston. TX 77063.

MISCELLANEOUS NELP WANTED SALIS

SITUATIONS WANTED ANNOUNCERS Make money in volceovers. Cassette course of- National sales manager: WLIG -TV. Long Island. fers marketing and technique for success in com- NY, seeks Manhattan -based sales pro. Success- Hard A/T with over two years mercials and industrials. Money -back guarantee. -working, intelligent ful station or rep experience required. Outstand- market experience seeks bigger and greener Call for info: Susan Berkley. 1-800 -333 -8108. S/M ing growth opportunity with full benefit package. pastures. Willing to relocate. Todd: 814- 662-2044. Fax your scripts, I'll FedEx tape. Lowest rates. Contact Marvin Chauvin, GM, WLIG -TV. 300 11797. Shock DJ: Nite shift. Call for tape: The T.: 614- For demo write or call: Mix Productions, Box 200. Crossways Park Dr.. Woodbury, NY 516- 898 -9120. Budd Lake. NJ 07828. 201-691-6919. 364 -1500. EDE.

Broadcasting JUN 25 1,90 Classified 83 Major gifts fundraiser for public TV and radio Experienced television maintenance engineer Maintenance engineer must have minimum of 2 station Promote and administer established major for Houston. texas network affiliate, UHF station. years recent exp in TV broadcasting mainte- donor, planned giving, and endowment pro- All new facilities. competitive salary and benefits. nance. Should be able to repair. to component grams. Fundraising or marketing experience re- Advancement opportunities. KXLN -TV. 9440 Kirby level, equipment such as VCR's, cameras, switch - quired. Resume to: Personnel, WMFE- TV /FM. Dr., Houston, TX 77054. Attn: Personnel. EOE. ers and edit suites. Please contact Ruth Ward, 11510 East Colonial Dr., Orlando, FL 32817. Mi- Personnel Dept., Trinity Broadcasting Network, norities encouraged to apply. EOE. Chief engineer - WHSP -TV seeks experienced 2442 Michelle Dr.. Tustin, CA 92680. 714-832- chief engineer. Complete knowledge of transmit- 2950. EOE. Florida sales pro? Help us sign advertisers for ters (TTU110) and studio equipment. Ensure sta- our barter positions in innovative new "advertiser tion's full FCC compliance, set annual budgets. friendly' regional news magazine Quality show evaluate and recommend equipment for annual HELP WANTED NEWS sells itself, sel to launch in September on Florida's capital expenditures. College degree or equiva- top stations. 305- 384 -8765. EOE. lent required. Prefer five years of technical opera- tions with management experience. This is a Personable weather anchor, for main news- hands -on position. Successful applicant will lead casts. charismatic and energetic, a people person HELP WANTED TECHNICAL by example. Contact: Mary Fama McKee, VP /SM, who lives to talk weather. Box D -27. EOE. No WHSP -TV. 4449 N. Delsea Dr., Newfield, NJ tapes yet. Engineer with five years hands -on maintenance 08344. Closing date: June 30, 1990. Equal oppor- Weather anchor: Join us on our patio for "Out- with XMTR and studio systems, EOE, a Trinity tunity employer. door Weather". WCNC -TV. the NBC affiliate in station KTBW -TV, 1909 So. 341st PI.. Federal Way, WA 98003. FAX# 206-874-7432. Charlotte, NC needs a professional with a com- Director of operations for PA public TV network. plete understanding of meteorology. AMS seal WTXX-TV seeks experienced transmitter supervi- Highly responsible administrative position direct- preferred. We seek a creative individual who is sor for Hartford /New Haven Independent. High ing the technical and scheduling operations. skilled at planning and delivering weathercasts power Klystron experience required. Challenging BSEE degree preferred or equivalent professional from remote outdoor locations as well as from our opportunity. Contact Charles Allen, 203 -575 -2020. experience and training. Minimum 10 years of outdoor weather set. Must be able to use sophisti- Equal opportunity employer. responsible technical experience in television cated computer graphics equipment, and Dopp- broadcast operations. 5 years in technical man- ler radar. EOE, M /F. Send resume, references and Video engineer: Clark Production Associates is agement. Thorough knowledge of computers, non-returnable tape to Ken Middleton, WCNC -TV. seeking just the right person to work with our broadcast technologies and personnel manage- PO Box 18665, Charlotte, NC 28218. multiple Betacam packages. We offer technical ment. Qualified persons should submit resume support to clients locally and nationwide. Great and salary history to Steven J. Schaeffer, PPTN, Producer: Weekly European news magazine for opportunity to work with the newest video technol- PO Box 397, Hershey, PA 17033. Competitive sal- US public TV seeks experienced TV producer. ogy. Duties include location engineering and ary and benefits package. EOE. Based in Cologne. Program deals with European sound, equipment maintenance. and rental equip- political, economic. social. and cultural issues. ment management. Some post -production main- Our assistant chief engineer is moving up and International experience and German language tenance experience also helpful. Send resume we need another McGyver. Immediate opening. skills preferred. Knowlege of Europe. sound "peo- and salary requirements to: Clark Production As- Must have extensive analytical trouble-shooting ple skills ", TV news background, adaptability and sociate, Inc.. 601 N. 6th St., Allentown, PA 18102. and repair skills for all types of broadcast televi- flexibility essential Salary: $50,000- 60,000. Re- EOE. sion equipment. Please send resume to: Dick sume and 3/4" tape to: "European Journal." PO Morse, KMEX -TV. 721 North Bronson, Hollywood, Box 803. Corvallis, OR 97339. EOE. Charlotte R&D arm for prestigious radiological CA 90038. EOE. accessories manufacturer seeks EE/ET /techni- Anchor: Weekly European news magazine for US cian. Responsibilities include regional service KUAT AM /FM -TV licensed by The University of public TV seeks experienced TV anchor. Based in support: troubleshoot /analysis to component level Arizona, is looking for a broadcast engineer. Re- Cologne. Program deals with European political. of state -of- the -art television /microcomputer sys- sponsibilities include maintaining a variety of economic. social, and cultural issues. Internation- tems: and assisting EE product development staff. broadcast electronic equipment for the three sta- al experience and German language skills pre- Requirements include brains to back up degree, lions. Minimum qualifications: Associate's degree ferred. Knowledge of Europe. good writing skills, strong instrumentation skills, computer and video in Radio and Television or related held and three and TV news background essential Salary: systems literacy and a desire for excellence. years broadcast engineering experience in equip- $45,000- 55,000. Resume and 3/4" tape to: "Euro- Some travel required. UNIX/C /MC68K family or ment repair and maintenance. Prefer broadcast pean Journal," PO Box 803. Corvallis. OR 97339. strong PC background a plus. Great lateral move engineering technical training /experience. Desire FOE. for sharp broadcast TV tech with experience in FCC general license. Minimum salary: $25,464 Reporter: Weekly European news magazine for digital video. No wanna -be's. Reply to: 7419 US annually. Usual University of Arizona benefit pack- US public TV seeks experienced TV reporter. Hwy 29, Charlotte. NC 28213. EOE. age. An official U of A application required (re- in Program deals with sume cannot substitute). Send request for appli- Based Cologne. European political, economic. social, and cultural issues. TV maintenance engineer needed for a national cation to University of Arizona Employment Office. International experience and German language Christian studio post production satellite uplink 1717 E. Speedway Blvd.. Tucson, AZ 85719 or skills preferred. Knowledge of Europe, good writ- facility. Three years component level maintenance phone 602 -621 -3668. Application closing date is ing and TV news background essential. experience. Ampex, AVC. ADO, VPR -3, Beta, Sci- July 27, 1990. Equal employment opportunity/affir- skills, Sal- entific Atlanta uplink. Positions available in San mative action employer. ary: $40,000- 50,000. Resume and 3/4" tape to: Diego and Dallas. Competitive salary and benefits "European Journal," PO Box 803. Corvallis, OR (paid vacations, holidays, incentive programs, Maintenance engineer: Requires at least 3 years 97339. EOE. medical and dental insurance) with an exciting hands -on experience servicing 3/4" and 1" VTR's, Reporter -producer -anchor: Major station in organization. Send your resume to: Personnel video monitors, scopes. etc. to the component Hong Kong seeks news oriented professionals Dept., Word Of Faith, PO Box 819099. Dallas. TX level. Must be willing to learn transmitter mainte- with degree. three or more years of reporting. 75381 -9099. EOE. nance and to work night shift. We are a group - producing and anchor experience. Resumes. sal- owned VHF network affiliate. We offer competitive ary expected. references and returnable air - Chief engineer: WSYM -TV is seeking an experi- salaries and benefits. Please send resume to: checks should be air -mailed soonest to Raymond enced hands -on professional who will accept re- WSYX-TV. 1261 Dublin Rd., Columbus, OH 43215, R. Wong, News, 77 Broadcast Drive. Kow- sponsibility for the technical planning and opera- Attn: Job #05029002B. Company is especially NB loon, Hong Kong. Short- listed candidates will be tion of our UHF television station. Along with interested in seeking qualified minority and worn - interviewed in late September in LA, San Jose, organizational ability, applicant should possess en applicants. EOE. M /F. excellent technical and interpersonal skills. Mini- NYC, Portland. OR. Vancouver and Toronto. FOE. mum three years broadcast television experience, Video systems integrator: Immediate opening at News Industry leader, 30's market, UHF preferred. BSEE or equivalent experience, northern New Jersey based systems integrations producer: needs a take -charge news expert to produce fast - SBE certification required. Send resume to: Gen- company for self- motivating. reliable project man- paced, well-written newscast. BA/BS and two eral Manager, WSYM -TV, 600 W. St. Joseph St.. ager with at least three years experience in the years experience needed. Send tape and resume Lansing, MI 48933. Equal opportunity employer. design and installation of video systems. Send to Kim Williams. KWTV, PO Box 14159, Oklahoma resume to PO Box 626, Kenilworth, NJ 07033. City, OK 73113. No phone calls! EOE -M /F. SNV operator/newsroom engineer: WSAV -TV is EOE. seeking someone to operate and maintain our SNG truck as well as perform maintenance on our Chief engineer for Christian station. Hands -on Weekend sports anchor: Excellent opportunity in newsroom gear. SNG experience necessary exp. with UHF transmitters. studio maintenance a great sports market. Prefer an applicant with knowledge of in Illinois. Experi- along with 2 to 3 years experience in maintenance and ability to train and supervise small engineer- sports Central of 3/4" equipment and ENG microwave. Valid driv- ing staff. SBE certification a plus. Send resume to enced only. Non-smoking environment. Non-re- er's license and good driving record required. Ruth Ward. Personnel Dept.. Trinity Broadcasting turnable tapes to Personnel Director. WHOI -TV, Letter and resume to: News Director, WSAV -TV, Network, 2442 Michelle Dr.. Tustin, CA 92680. 500 N. Stewart St.. Greve Coeur, IL 61611, by July Box 2429, Savannah, GA 31404. EOE. 714-832 -2950. EOE. 1. EOE.

04 ClaCSißsd NresdenNg kw 25 1990 Writer/producer needed for top market Fox affili- Health reporter: Candidate should have at least ate. Candidate must possess strong writing. di- two years experience reporting and/or anchoring HELP WANTED PROGRAMING recting, and on -line editing skills. 3 years experi- on health issues at a commercial station. Good PRODUCTION 8 OTHERS ence in working with state of the art equipment writing skills and an ability to generate good, solid necessary. Experience with CMX editor, ADO and stories independently are necessary. Send re- Senior graphics designer /producer: Three Paint Box preferred. Competitive salary and bene- sume and non -returnable tape to Lee Meredith. years experience in design and production of fits (paid vacation. holidays, employer contributes News Director. WTVD 11 News. PO Box 2009, broadcast graphics. Hands -on knowledge of to medical and dental insurance). Must be moti- Durham, NC 27702. EOE. computer -generated graphics system. Preferably vated and a team player. Send resume to: WXIN- Quantel Paintbox. Supervisory and budgeting ex- TV. PO Box 59. Indianapolis. IN 46206. perience helpful. College degree (or equivalent) Best regional newsmagazine in America adding from an accredited design curriculum. Send re- The news director I want is not looking for a job. experienced enterprise reporter. field producer sume to Barbara Shively, Personnel Manager. PO He or she is having a great time, running a news- and researcher. Investigative -style weekly broad- Box 789. Southfield, MI 48037. EOE. room in a market (size 40 -65) where people have cast with network news standards debuts in Sep- fun producing newscasts that viewers can't wait to tember on Florida's top stations. Production al- /local programing and public watch. Maybe you've thought about moving up to ready underway, Fax letter, resume today! 305- Executive producer affairs. KERA-TV. Dallas. TX. KERA is seeking an a top 35 Southeastern market. If so. tell me about 384 -8852. EOE. experienced production executive to head its lo- yourself, your news philosophy and what you think cal programing and public affairs department. it takes to win today's news wars. Reply to Box D- Wanted - Experienced journalist to co- anchor The EP responsibilities include creative and edito- 37. EOE. 6:00 PM news and produce /anchor 11:00 PM rial supervision, budget planning and manage- Reporters and photographers needed world- news Monday through Friday. Two years reportin- ment of all public affairs staff. Must have 10 years wide as stringers to cover hard news on environ- g /anchoring experience and college degree. Mi- minimum experience in all aspects of broadcast mental and outdoor recreation issues. including nority applicants encouraged. EOE. No phone journalism. excellent editorial. administrative, writ- hunting and fishing. New syndicated show re- calls. please. Send tapes and resumes to: Gary ing and planning skills, and ability to initiate and quires sharp video and unbiased reporting. Re- Smith, News Director. PO Box TV -3, Harrisonburg. develop new programs. Please submit resume. sumes to John Catsis, Wildlife News Network. VA 22801. salary history and non -returnable tapes to KERA- Suite 703, 1777 NE Loop 410. San Antonio, TX TV. 3000 Harry Hines Blvd., Dallas, TX 75201. 78217, 512-821-5633 or 512- 821 -6800. FÖF KERA is an EO/AA employer. Minorities and wom- General assignment reporter: Creative. hard- en are encouraged to apply. Writer/reporter for Telemundo /CNN. Applicant working reporter with good writing skills and prov- must en ability in live At least be able to speak and write both Spanish and situations should apply. KTVA -TV Is seeking a technical director /master English fluently. Should write conversationally with two years experience in reporting and/or anchor- control operator. Individual must be an experi- emphasis on simplicity and clarity. Ability lo do ing at a commercial television station is required. enced technical director and also be able to per- resume voice tracks and/or reporting is a plus. Should be Send and non-returnable tape to Lee Mer- form some master control and light production familiar with Hispanic issues in the US as well as edith, News Director, WTVD 11 News. PO Box duties. Send resumes to Chief Engineer, KTVA, 2009. political issues in Spanish- speaking countries. Durham, NC 27702. EOE. 1007 W. 32nd Ave.. Anchorage, AK 99503. EUE. Must be free to travel occasionally. Previous work No phone calls, please. experience in television and radio news very help- Defensive coordinator (assignments editor): ful. Send resume. references, and examples of Lou Holtz has Barry Alvarez. Who do I have? writing /reporting to: Jon Petrovich, Telemun- Creative producer w/strong writing, directing and Nobody now. Our assignments editor is leaving to do /CNN, One CNN Center, Box 105366, Atlanta, production skills needed for a national Christian pursue other interests. Between me and our offen- GA 30348. No calls. please. Telemundo /CNN is TV program. Three years spot and feature pro- sive coordinator (executive producer), we can put an equal opportunity employer. duction a must. Competitive salary and benefits the points on the board. Now, we need somebody (paid vacations, holidays, incentive programs, to provide the "D ". We need someone to research medical and dental insurance) with an exciting Reporter for Telemundo/CNN. Applicant must story ideas. keep abreast of a fantastic city, work organization. Send your resume to: Personnel be able to speak and write both Spanish and with our reporters (especially our beat reporters) Dept., Word Of Faith, PO Box 819099. Dallas. TX English fluently. Should pull together facts and and make sure we don't get beat on stories. 75381 -9099. EOE. report them in a concise, clear manner. Five years Musts: Good mind for news, excellent people previous experience as a reporter required. Col- skills. good organizational skills, good perspec- lege degree in Journalism helpful. Must be free to tive, sense of humor, will to win, heart of a champi- Graphic artist needed for a national TV program. travel occasionally. Applicant should be familiar on, creative mind, thinker. This is a key position on Two years experience with state -of- the -art 3D with Hispanic issues in the US as well as political the coaching staff of a "Championship Newsball" computer graphics, animation, and video post issues in Spanish- speaking countries. Send re- team. Send resume along with a description of production. Competitive salary and benefits (paid sume, references, and examples of writing /report- your news philosophy to: Tim G. Gardner. Head vacations, holidays, incentive programs, medical ing to: Jon Petrovich, Telemundo /CNN. One CNN Coach and News Director, KTBC -TV, PO Box and dental insurance) with an exciting organiza- Center, Box 105366, Atlanta, GA 30348. No calls. 2223, Austin, TX 78768. EOE. M /F. tion. Send your resume to: Personnel Dept., Word please. Telemundo/CNN is an equal opportunity Of Faith. PO Box 819099, Dallas, TX 75381 -9099. employer. EOE. News producer in Denver: Qualified candidates must show considerable experience as a televi- Photojournalist: Top station in top thirties market sion newscast producer or a comparable combi- Graphics producer: KTBC, CBS affiliate in Aus- is accepting applications for experienced ENG nation of producer/assignment desk experience. tin, TX is looking for a graphics producer. Seeking shooter/editor. Minimum 1 year experience shoot- Applicants must have a degree in Journalism. a creative person who has a good eye for color ing TV news. If you can tell stories using pictures, layout, Mass Communication or a related field. Appli- and can work well within deadlines and if you strive for excellence, send resume and tape who can interact favorably with news, production to David Tamez, KWTV, PO Box 14159. Oklahoma cants must also be familiar with state -of- the -art production techniques for a major market broad- and sales. Experience with Vidafont character City, OK 73113. No phone calls. please! EOE, generator and paint system is required. Send re- M/F. cast. Send tapes to Linda Kotsaftis. Executive Producer. KWGN -TV. 6160 South Wabash Way, sume tapes to: Londa Trial, Program Manager, Englewood, CO 80111. EOE. KTBC -TV, PO Box 2223, Austin, TX 78768. EOE. Newsbreak/newsbrfef anchor /reporter: Wash- ington, DC. Split day between news inserts and /special projects, on- street reporting. Includes doing live shots, writ- Alaska's top rated TV news department is look- Development association WNPB, Morganstown. WV seeks ing and producing. Send cover letter and resume ing for a sports reporter/anchor. Strong reporting an experienced to Box D-47. EOE. and producing skills, as well as minimum two fundraiser with television production knowledge. must have skills. years experience a must! Tapes and resumes to: Candidate good communication have the work John Carpenter. KTUU -TV, PO Box 102880. An- be creative, organized and ability to WPSD News seeks producer for 6:00 8 10:00 Person re- chorage. AK 99510. No calls, please. EOE. as an effective team member. will be newscasts. Degree and experience preferred. No sponsible for all on -air fund drives. some under- tapes. No calls. Right candidate will be hired no writing accounts, development. planning and exe- sooner than September. Send resume, news writ- KTUU -TV Anchorage, Alaska: Emmy award win- cution of fundraising events incluiding an on -air ing examples and essay on news philosophy to: ning news operation looking for energetic photo- auction. Capital campaign participation a plus. News Director, PO Box 1197, Paducah. KY journalist/editor. Successful applicant will join BS /BA or equivalent experience. Minimum three 42002 -1197. EOE, M /F. Alaska's #1 newsteam. Experience and strong years varied experience in fundraising and televi- NPPA philosophy required. We cover the most sion. Salary: Low 20's with good fringe benefits. News photographer: Move up to the 54th market visual stories seen on television. Send tape and Completed applications must be received on or and ground floor of new news operation. Send resume to Greg Lytle, Chief Photographer. 630 W. before July 16, 1990. For application. contact the tape and resume to News Director, KOKI -TV, 4th Ave., Anchorage. AK 99501, or call 907 -257- Business Office, WNPB -TV. PO Box TV 24, Mor- 7422 East 46th Pl.. Tulsa, OK 74145. EOE. 0237. EUE. gantown, WV 26507 -1316. EOE,

Broadcasting Jun TS 1990 Classified 85 Editor/photographer: WDTN has an opening for Exceptional skills as an interviewer. Several Coordinator, Instructional television: MSU is an editor/photographer for its production edit years experience in various facets of communica- seeking an experienced producer-director to sup- suite. Candidate must possess strong creative. tions - both print and electronic media, including port our television facility. New programs in dis- shooting and directing abilities. A super attitude talk show host. beat reporter, and national televi- tance learning through interactive fiber optics and and good rapport with clients a must. Experience sion spokesperson. Highly creative, ideas are satellite transmission are being developed and with Sony 9000. GV100, DSC Eclipse and Chyron sound and producable. Very energetic. believable need hands -on production and development helpful. Women and minorities are encouraged to and sophisticated. Excellent writing and people leadership. Minimum of four years experience in apply. Please send resume/salary requirements to skills. Very natural on- camera presence and im- instructional or educational television and a Mas- Personnel Department, WDTN TV2. PO Box 741. peccable appearance. BA Broadcast Journalism. ter's degree in Television Production or related Dayton, OH 45401, EOE. Looking for position as talk show host, medical field required. Teaching opportunities in television reporter. or general assignment reporter Tape production are also possible. Deadline - July 21 or Photographer/director /editor: Join the team at a and resume. Donna Linn. 314- 458 -0011.314 -458- until position is filled. Send resume. and three major academic medical center on sunny Galves- 0109, or write PO Box 440025, St. Louis. MO letters of reference to David Hutto, Director, Uni- ton Island. Creative. talented - person with four 63144. versity Television Center. PO Box 6101. Mississip- year degree needed to produce health news in- pi State. MS 39762. MSU is an AAEOE. sert series for distribution to broadcast stations. Major market meteorologist: Seeks medium to Challenging opportunity in a non -smoking. stable large market. Any position. Degreed /AMS seal. environment with excellent benefits. Rush resume Personable, award winning reporter. Jeff. 703- EMPLOYMENT SERVICES and non -returnable tape to Human Resources. 845 -5919. Box 146 -A39, The University of Teaks Medical Government jobs $16.040 - $59.230 yr. Now hir- Branch, Galveston, TX 77550. UTMB is an equal News director, 20 years in TV news. 3 as ND. ing. Call 1 -805 -687-6000 Ext. R -7833 for current Winner. people skills. a strong budget administra- opportunity, M /F /HN affirmative action employer. federal list. UTMB hires only individuals authorized to work in tor. Box D -52. the United States. Attention: Earn money reading books! income potential. Details. 1 -602- MISCELLANEOUS $32.000/year 838 -8885. Ext. Bk 8435.

SITUATIONS WANTED MANAGEMENT Bill Slatter and Associates gets you that better Attention: Government jobs - your area! job in TV. Talent coaching and placement help for $17,840 -$69.485. Call 1 602- 838 -8885. Ext. R- Station mgr. or operations mgr. - 19 years in reporters. anchors. producers. Help with audition 8435. small market news mgt. sis mgt. general mgt. tape. 601 -446 -6347. seeking medium to large market opportunity. Peo- ple oriented leader with record of performance. EDUCATIONAL SERVICES Box D -40. ALLIED FIELDS On- camera coaching: For TV reporters. Sharpen Newsroom manager: Former major market pro- HELP WANTED INSTRUCTION anchoring. standups. interviewing. writing. Tele- ducer, large market special projects. and medium prompter. Learn from former ABC Network News market assistant news director looking for right Audio technician: Excellent opportunity to begin Correspondent/New York local reporter, Demo -1233. position. Bill 215 -361 work with a high quality video production team. tapes. Critiquing. Private lessons 914 -937- Multi -track post production audio. mixing sound 1719. Eckhert Special Productions (ESP). Genereal manager available with 26 years expe- tracks, live studio mixing. and sound effects edit- rience in all phases of television operation. Great ing are all parts of this position. Minimum require- profit record. Station sold. Call Bill Acker 417- ments are a Bachelor's degree in Broadcasting or 781 -4110. WANTED TO DUT EQUIPMENT related field and six months experience or Asso- ciate's degree and three years experience. Dead- line July 14 or until position is filled. Send resume Wanted: 250. 500. 1.000 and 5.000 watt AM -FM SITUATIONS WANTED TECHNICAL and three letters of reference to: Ann Bell. Depart- transmitters. Guarantee Radio Supply Corp., 1314 ment of Human Resources Management. PO Box Iturbide Street. Laredo. TX 78040. Manuel Flores Former NURAD engineer available. Experienced DP. Mississippi State. MS 39762. MSU is an 512- 723 -3331 in design and repair of all models of NURAD AA/EOE. 1 for large microwave equipment. Contact Tom Padwa. Used ", 3/4 ", VHS videotape. Looking pay 301- 235 -7225 Studio facilitator: High quality university produc- quantities. No mans or Beta. Will shipping. tion center is seeking an inside production person Call Carpel Video. 301- 694 -3500 TV operations technician seeks entry level posi- for the studio. Studio set up and operation includ- for AM FM tion or internship program. SBE certified. 206- ing cameras. lighting. switching and some direct- Top dollar your used or transmitter. now. 441 -8454. 385 -1770 or Box C -53. ing are part of this new opportunity. Minimum Call Transcom Corp.. 800- requirements are a Bachelor's in Televi- degree Strobe parts: We buy re- buildable flash technol- Mobile EIC: Video /maintenance engineer SNV/ sion Production or related field and six months ENG engineer. 17 years broadcast experience ogy and EG&G circuit boards and system compo- experience. A great entry level position for new nents. Discount Technical Supply. 305-962-0718. including major television network and nationwide graduates. Deadline July 14 or until the position is mobile production facilities. FCC licensed /SBE filled. Send resume and three letters of reference We pay for video: News directors and stringers Senior Television certified. For resume and infor- to: Ann Bell. Department of Human Resources nationally known law enforcement training pro- mation: 494 -9443. 201- Management. PO Box DP. Mississippi State. MS gram needs action -oriented police related video. 39762. MSU is an AA/EOE. Video from any size markets considered. Please contact: Kristin Whalen. L.E.NET. 1- 800 -279- Vddeographer/editor: First class university pro- SITUATIONS WANTED NEWS 7949. 314 -962 -2350. duction center is seeking a talented videographer with knowledge of editing systems. Field produc- Excellent, experienced sportscaster looking for tion experiences in sports productions. features. a fine station in which to work. 216- 929 -0131. FOR SALE EQUIPMENT documentaries. and educational programing will be part of this new opportunity. Minimum require- Experienced, award-winning anchor seeks top AM and FM transmitter, used excellent condi- ments are a Bachelor's degree in Television Pro- sixty relocation. Quality shops only. Call 904- tion. Guaranteed. Financing available. Transcom. duction or related field and six months experi- 439-1425. FAX 215 -0738. ence. A great entry level position for new 215-884-0888. -884 Top 20 veteran chief meteorologist with impecca- graduates. Deadline July 14 or until position is 50Kw AM: CCA-AM 50.000 (1976). excellent con- ble credentials. AMS seals TV and radio. coming filled. Send resume and three letters of reference dition. Transcom Corp.. 215 -884 -0888. Fax: off sabbatical seeking medium market with "hap- to: Ann Bell. Department of Human Resources 215 -884 -0738. piness factor." Station must Strive to be weather Management, PO Box DP, Mississippi State. MS authority and be so equipped. No one has a stron- 39762. MSU is an AAiEOE. FM transmitters: RCA BTF20E1 (1976). McMartin ger weathercast. Call Miles at 503-684-7558 for BF5K (1981). CSI T -3 -F (1981), Harris 2.5K Broadcast journalism: Position to teach courses resume and tape. (1983), CCA 2500R (1978), Transcom Corp.. 800- in broadcast journalism sequence and advise 441 -8454 215-884 -0888, FAX 215- 884 -0738. Journalist, late 20's. looking to break into on -air campus FM radio station. Master's required. PhD preferred. in to and reporting. TV news. Strong production skills. BA addition teaching professional 5/10 AM transmitters: Collins 828E -1 (1978), Communications. six years media experience. experience. Application review will begin July 1. RCA BTA -5L tuned and tested (1977). Harris Working towards MA Journalism at NYU. Willing to Send resume, letters. transcripts to Tom White- BC1OH (1972), McMartin BASK (1980). McMartin relocate anywhere! Please call Susan. 201 -626- head. Journalism Coordinator. Northwestern State BA 2.5K (1981). Transcom Corp., 800 -441 -8454, 5240. University. Natchitoches. LA. EOE. 215-884-0888. FAX 215-884-0738

86 Classified Broadcasting Jun 25 1990 1Kw AM transmitters: Cont 314R1 (1986), Harris 5Kw, AM transmitter: Like new - RCA BTA-5F Help Wanted Management BC1H1 (1974), Transcom Corp.. 800- 441 -8454, (BC -6499) remote control, solid state rectifiers, no 215-884 -0888. FAX 215- 884 -0738. PCB's. Spare modulation transformer. See it oper- ate, make offer. Contact John Kanzius, 814 -864- Transmitters, radio & television: TTC manufac- 4902. tures state -of- the -art low power and full power CUSTOMER 10 watts to 50Kw, television; and FM transmitters RCA UHF transmitter. 110 KW mid band, com- solid state from 10 watt to 8Kw. Call 303 -665- plete with 3 klystrons, diplexer, available immedi- SERVICE 8000. ately. Call BMA. 813-933 -0023. FM antennas. CP antennas, excellent price quick Under construction. 28' remote truck. Interior fin- REPRESENTATIVES delivery from recognized leader in antenna de- ished with, 14 racks. ADO, CMX3100A. ClearCo- sign. Jampro Antennas, Inc. 916-383 -1177. Williams Telecommunications rrVIFB. video patching. BAN monitors. Needs addi- Group, Inc., one of the leading tional equipment. Call for more info: 305-972- TV antennas. Custom design 60KW peak input telecommunications common car- 0660, ask for Rick. power. Quick delivery. Excellent coverage. Rec- riers for long distance companies ognized in design and manufacturing. Horizontal. For sale: 2 Sony BVP-30 cameras with Fuji 14 x 9 and private networks, has outstand- elliptical and circular polarized. Jampro Antennas, lenses: $13.500 ea. Sony BVV -1A with VA1V ing opportunities available for Inc 916-- 383 -1177 adapter: $4,750.00. Sony BVU -110 with T.C.: Customer Service Representatives. $2.000.00. All items personally owned and main- tape, half price! Perfect for dub- Blank editing, tained, Clark Prod Assoc., 215-434 -6363. Qualifications include 2 -3 years of bing or studio. recording commercials, resumes. video broadcasting and telecom- student projects, training, copying, etc. Elcon Used/new TV transmitters, full power -LPN, an- munications experience. Prior evaluated 3/4" videocassettes guaranteed broad- tennas, cable. connectors, STL's etc. Save thou- customer service experience as well cast quality. Call for our new catalog. To order, sands. Broadcasting Systems. 602-582 -6550. as excellent interpersonal skills and call Carpel Video Inc.. toll free. 800 -238 -4300. abilities Used towers. Dismantled. Self- supporting and oral /written communication Utah -Scientific MC -502 stereo master control guyed 502 -826 -8700, National Tower Company. are a must. A degree in a technical switcher and SAS -1 automation. New. Save 40 %. field and /or telecommunications is Maze Broadcast. 205 -956 -2227. Grass Valley switcher 1600-1X, 10 inputs, 1 MIE, preferred. Courses in systems, ar- DS key. E -MEM, RGB Chroma key and switcher, chitecture and logic are considered Beta SP - A/B roll w/Chyron & DVE scopes, rack borderline. very good condition. $15.000. Call helpful. mounted Sony BVW 60, 65, BVH 3100. Conver- 303-893 -4000. Ext 433. gence 195 +, Crosspoint latch switcher, Chyron Duties will include the operation and VP -2+ with Videofex, DSC Eclipse w /curve & 3 Sony BVP -300A cameras: Very good condi- troubleshooting of on -line video/ page turn scroll. 6 monitors, Ikegamie 79 -EAL tion, primarily studio use, low hours, Plumbicon digital switching systems in multiple Helicop- w /component output & servos, BVW 35. tubes. Fujinon lenses, ENG viewfinders, CCU cities and continuously monitoring Make offer. Phil: Days 201- ter mount & monitors. adapters. $10,000 each. Call 303-893 -4000 Ext. the total system connectivity and 681 -4493, Eve. 201 -974 -0579. 433. signal quality. Responsibilities will also Satellite teleport for sale, with two C -band and Equipment liquidation: Hardly used TV station include extensive customer contact Iwo Ku -band earth stations. Perfect for capable broadcast editing suite (complete). (2) 3/4" Sony in the scheduling of services, the channel broadcasting. $825,000 plus lease or SPD. cost $15.000 ea., value $30,000 sell maintenance of orders and the purchase of land. Megastar 800-328 -2546. $20,000: (2) 1/2" JVC decks, cost 2,000 ea. value coordination of tracking systems. 4.000 sell 2.500; (3) Trimeton Sony display cost new. $2 The ability to work 2nd and 3rd shifts Fidelipac audio cartridges: model 300. 1,000 ea. value 3,000 sell 1,500: (1) VP2 Chryon is a must. 702 -386 -2844. cost 7.000 ea. value 7.000 sell 4,500; (1) Grass Valley Switcher #100 cost 9,000 ea. value 9,000 Whams provides an excellent salary, Recortec video tape evaluators: 2 ". 1". 3/4" sell 5.000; (1) JVC Camera KY 320 cost 20,000 a comprehensive benefits package cheap. 702- 386 -2844. ea. value 20.000 sell 9,000: (600) 3/4" + 1 "Video and relocation assistance. Please Equipment financing: New or used. 36 -60 Tapes cost $16.00 to $70.00 ea. value 12,000 sell send your resume with salary history months, no down payment, no financials required 3.000. Total value, $73.000, Total sell $45,000. to: Williams Telecommunica- under $35.000. Refinance existing equipment. Call 1 -800-444 -9233. tions Group, Inc., Human Mark Wilson, Exchange National Funding, 800- Resources Dept. MWVX, 342 -2093. P.O. Box 21348, Tulsa, OK 74121, FAX (918) We have 3/4" & 1" Save on videotape stock. TELEVISION 588 -5611. An Equal Op- evaluated broadcast quality videotape. Available portunity Employer in all time lengths. Call for best prices. IVC, 800- Help Wanted News 726 -0241.

WILLIAMS rEL ECOMMUN /CA rIONS GROUP 1000' tower. Standing in Albion, Nebraska. Heavy Kline tower includes 6 -1/8" coax Purchase in place with land and building, or move anywhere. Cat Bill Kitchen, 303 -786-8111. GOOD WEATHER Help Wanted Programing Strobe parts: We sell and install flash technology and EG &G parts at DISCOUNT. Parts in stock. IS Production & Others Call Tower Network Service, 305- 989 -8703. NOT BORING! Prove that and we'll hire you 50Kw -AM tramsitter RCA -50H: $15,000. 10Kw - \V7.TV is seeking a AM tramsitter RCA- BTA10: $9,000. Call 804 -685- at our station in San Diego. 3128. Creative weather graphics Promotion Manager essential. Sony edit suite. 2 -Sony 2860 decks, 1 -Sony RM with experience in all phases of television 440. Includes control cables. Excellent condition. promotions: conception, execution, plan - $3.000. Pinnacle Productions, 804- 270 -4288. TAPE AND RESUME TO: ning. placement. budgeting, as well as News Director Lease purchase option. Need equipment for managing departmental personnel. your radio, television or cable operation? NO KUSI -TV If you wish to be considered for this down payment. NO financials up to $70,000.00. P.O. Box 719051 -465- please send resumé to: WZTV, Carpenter & Associates, Inc. Voice: 504 San Diego, CA 92171 position, 0908, Fax: 504 -465 -0910. 631 Mainstream Drive, Nashville, Tennes- KUSI -7V is an Equal see 37228. 713' tower: Less than 5 years old. Soon to be Opportunity Employer Equal Upp,rnmi' E,ny6,r.r 1I F dismantled in Arkansas. $24,000. Call Frank Giar- dina. 205 -933 -9274.

Classified 87 edooliat, kin 25 11911 Help Wanted Programing Help Wanted Sales Production & Others REGIONAL SALES MANAGER DIGITAL VIDEO PRODUCTS Tape Editor A.F. Associates Inc. seeks an experienced sales person to oversee its Northeast Regional Sales operation. This person will develop and implement sales strategies for a wide range of professional KPIX in San Francisco has digital video and graphics products for use by television production and post -production facilities. an opening for a top -notch Television industry and sales experience essential. The salary and benefits package is competitive Videotape editor for and there are excellent possibilities for advancement. Evening Magazine Please send resume no phone calls to Richard Lunniss, The position demands Vice President of Products Division. a highly creative All correspondence will be confidential. person to select music, work with producers and edit ARA long and short form stories. A.F. ASSOCIATES. INC.. 100 Northvale, NJ Previous CMX and Beta Stonehurst Court, 07647 A.F. Associates. Inc. is a Video Services Corporation company. editing experience required. and is an equal opportunity employer. Candidates should rush a tape and resume to: Eric Temple, RADIO Employment Services Continued Executive Producer Help Wanted Technical Evening Magazine 855 Battery Street ELECTRONICS TECHNICIAN JOBPHONE San Francisco, Ca 94111 GS- 856 -9/11. $24.705/29.891 1- 900 -234 -INFO ext. TV (e8) No phone calls. please. p /a, in Washington, DC. Inside Job Listings Requirements: Six Years of experience No upfront membership fees in an electronics field. Small Stations to Networks Education may substitute for some experience. Continuously Updated Technical experience in $2 per minute From any touch tone phone Broadcast / Uplink Production radio studio operation and maintenance. facility located in Athens, Knowledge of solid state electronics. Georgia, seeks personnel for Must be available for shift work. freelance / project work Application on Form 171 (studio & field): by 7- 13 -90. NEED A JOB? 202- 401 -7114. Get the first word on the best jobs with TV Directors USIA is an MediaLine. A daily phone call puts you equal opportunity employer. in touch with the freshest lob openings Operators: USIA/Radio Marti Program in television. For more information call: Technical Directors Attn: VOA MP -BM 800 -237 -8073 Audio 400 6th Street. SW In CA: 408-648-5200 Teleprompter Washington. DC 20547 Character Generator Graphic Artists (Pinnacle) Videographers ALLIED FIELDS Scenic Designers Help Wanted Sales Make -up Artists Video Editors: WINNERS ONLY NEED APPLY! Betacam SP (AB roll) suite, Impact Resources, the sole provider of CMX 3400 /one inch suite MART research is growing. We seek several regional sales managers, Business Opportunities Send resume and rates to: based in our Columbus, OH headquar- ters, to call on media clients in top mar- Production Manager kets. This is a unique opportunity for professionals who seek top earnings "THE INFOLAB" Georgia Center, Room 179 MEDIA AUDIO - TEXT JOINT VENTURES and excellent career opportunities. DIGITAL AUDIO TEXT COMPUTER MANUFACTURER Athens, Georgia 30602 EOE. AND INFORMATION SUPPLIER DESIRES JOINT VENTURES For consideration, NATIONWIDE WITH RADIO, TV CABLE & OTHER MEDIA. No phone calls please FAX your resume to Eric Goltzer GREAT PROMO AND ADVERTISING REVENUE POTENTIAL FOR RADIO, 71( CABLE AND ALL MEDIA. Do not send tapes 215 -579 -2331 or call 215 -579 -2210. "INFOLAB" TURN -KEY SYSTEMS SALES AND PROGRAMING ALSO PROVIDED. CALL MR I.H. LINE - 1-800 -722-9847. Employment Services

r California i We're Fighting For Your Life. RUNNING OUT OF TIME? Broadcast Job Bank i roar CP but a Tilde snort On bucks u r..dit? ..vestors are standing by-some saIivanny. I For application information call Protects brokered by OMPOWER PRODUCTIONS UAmerican Heart (916) 444 -2237 1 Phone 504- 521 -8662 Fax 504 -522 -2662 California Broadcasters Association One Canal Place, Suite 2300 Association ' New Orleans, LA 70130 limmoommilmmemmmommomil

8a Classified Broadcasting Jun 25 1990 Help Wanted Technical For Sale Stations

0 0 r L o V tlC9// - c7G-ÿ`/!t0 o P 0. Box 146 Audio/Video ° EnCrao, Celrfornra 91420 M M.. Cock relel9e63201 o r Engineers .

o Walt Disney Imagineering is the creative energy behind the Walt Disney NEW Theme Parks. If you have YORK METRO the talent, the experience, and the drive to MARKET FULLTIMER turn imagination into realty, we need you. With lots of exciting new o Positive c/f with excellent terms projects ready to leap off the drawing board, our future looks bright asking $750,000. Owner retiring and prosperous. & real estate not included but could be HICKMAN ASSOCIATES Audio Engineers 29 Manor Drive, Newton, NJ 07860 201 -579 -5232 You'll accept the challenge of stretching o the limits of audio technology by designing specifications for audio reproduction, pro- o cessing, amplification and distribution CAN'T SELL ? ?? electronics for our attractions and rides. LET'S TRADE!!! We require a minimum of 5 years expe- Have large inventory of TD's, notes, in designing audio and debentures, stock, real estate, and rience components other items. Will trade for radio subsystems. Experience with sound impli- stations. All situations considered. cations of facilities engineering and arch Send complete into to: CFO, 12021 Wilshire, #538, LA, CA 90025 design would be a plus. Video Engineers In this position you'll quantify the video FLORIDA requirements of new attractions and con- MAJOR MARKET full -time AM. figure an integrated system including re- Cash flow is 34 %. Priced at $1.5 mil (8.4xcf). producers, processing, amplification and Terms. Owner retiring. display. You must have a minimum of 5 BECKERMAN ASSOCIATES years in video systems design and expe- PO Box 82784, Tampa, FL 33682 rience with the video implications of facilities 813-971 -2061 engineering and architectural design. Walt Disney Imagineering offers an out- standing benefits package and a creatively High Power TV Station charged work environment. After all, what would you expect from the Company who 37 U.S. Market is in the business of making people smile? Liquidation priced at For immediate consideration, please send $450,000 your resume, indicating position of interest, to: Walt Disney Imagineering, 800 1- 800 -444 -9233 Sonora Avenue, Glendale, CA 91221- 5020, Attn: Human Resources, Dept., f -> Disney NAB -B. Equal Opportunity Employer. FOR SALE Full -day individual seminar for radio investors. given privately to you. Group ownerroperator with 22 years experience and ex -NAB General Counsel explain station search. negotiation. financing, FCC rules. takeover. and many other topics you choose. Learn how to buy in today environment Call Robin Martin (Q)Acrerst4rio Imagineering© or Erwin Krasnow for details Deer River Group, Washington - 202-659-3331.

STUDENT LOAN PAYOFF PROGRAM PHILADELPHIA METRO If you're in default on a guaranteed student loan (FISL, GSL, Stafford, BUY-IN AND MANAGE SLS, or PLUS loan), you may be eligible to pay it back without penalty THIS AM or collection charges. For information about this special program, call EXCEPTIONAL OPPORTUNITY. the guarantee agency that holds your loan, or call the U.S. Department NO LOCAL COMPETITION. of Education's toll-free number. (800) 333 -INFO. D-55

Broadcasting Jun 25 1990 classified M For Sale Stations Continued 4 UHF Stations TEXAS: Class C2 with terms. Rated market. Cash flow. in NC, TN, FL, and AL UTAH: Class A with upgrade. BOB KIMEL'S 7 Can be purchased College town. as a group or separately NEW ENGLAND MEDIA, INC. Contact Bob Austin 303 - 740 -8424 Priced from $1.5mi1 to $2.5miI NEBRASKA: 100kw FM, 5kw AM. Contact Wayne Wetzel (813) 799 -4906 flow. Terms. NE Combo, Full Class B and Class IV Real estate. Cash one book market, separate formats. COLORADO: 100kw FM, 5kw -1 kw AM. Very good terms. all owned RE, less than 3x billing Contact Al Perry 303 -239 -6670 asset sale including all RE. HERE THEY ARE! Call Mike Rice 203 -456 -1111 3 lull power Ws. Midwest - 51% possible with no or any N.E.M. office. cash -lust sign for $900K Full power TV in NE - sign for $1.5 M No cash. S 44 8 DRISCOLL DR., ST. ALBANS, VT. 05478 Documentary needs funding. Buyers ready Bro..., - con.,Ii.nr. 802 -524 -5963 PHILADELPHIA DENVER New rade network needs $300K- Aggressive mgmt. I Unique new magazine needs $200K- Proverbial gold mind.

Minority network - sophisticated proven mgmt. BROADCASTING'S PHOENIX FM. AM. & LPTVs needing credit backers. Ask about our investor "HOT LINE" CLASSIFIED RATES Projects brokered by All orders to place classled ads & all correspon- METRO this OMPOWER PRODUCTIONS dence pertaining to section should be sent to: BROADCASTING, Classified Department. 1705 De- -8662 Fax 522 -2662 Phone 504 -521 504- Sales St.. N.W. Washington, DC 20036. Specialty Format AM One Canal Place. Suite 2300 New Orleans. LA 70130 Payable in advance. Check or money order only Asking $700K Full & correct payment MUST accompany ALL or- ders. All orders must be in writing.

Qualified buyers only call: Deadline is Monday at noon Eastern Tome for the following Mondays issue. Earlier deadlines apply for 602 -946-9779 issues published during a week containing a legal holiday A special notice announcing the earlier deadline will be published above this racecard. Or- Kepper, ders. changes and /or cancellations must be submit- ted in writing NO TELEPHONE ORDERS. CHANGES. AND /OR CANCELLATIONS WILL BE ACCEPTED. HADDEN & Tupper & ASSOC. When placing an ad. indicate the EXACT category ORLANDO desired Television. Radio. Cable or Allied Fields: 1-507. 365 -7832 Fugatt Help Wanted or Situations Wanted. Management. Sales. News, etc If this information Is omitted. we will determine the appropriate category according to the NUMBER 1 RATED copy NO make goods will be run if all information is not included. No personal ads. AM ORLANDO MKT. 5KW $165K AM /FM AM TALL. FL. MKT. 10KW $195K Rates: Classified listings (non -display). Per issue: FM CINN. MKT CLASS A $750K in TOP 40 MARKET Help Wanted $1.20 per word. $22 weekly minimum Situations Wanted. 60c per word. $11 weekly mini- FM SAANNAH MKT 3KW $695K 300 Knightsbridge Parkway, Suite 360 mum. All other classifications: $1.30 per word. $24 FM TN. /AL 100KW C/F $3.9M weekly minimum. Lincolnshire, Illinois 60069 FM FL. GULF 50KW S4.5M Phone: 708 / 634 -9258 Nord count: Count each abbreviation. initial, single AM /FM FL 50KW CiF $1.7M figure or group of figures or letters as one word each. AM /FM FL. GULF 50KW C/F $2.8M Symbols such as 35mm. COD. PD. etc.. count as one word each A phone number with area Code and the HADDEN & ASSOC. zip code count as one word each 1- 407 -365 -7832 Rates: Classified display (minimum 1 inch. upward in half inch increments). Per issue: Help Wanted- $90 per inch. Situations Wanted $50 per inch. All other classifications. $120 per inch. For Sale Stations. Wanted To Buy Stations. Public Notice & Business Opportunities advertising require display space. Agency commission only on display space. For Sale: Blind Box Service: (In addition to basic advertising costs) Situations wanted: $5 per ad per issue. All other classifications: $10 per ad per issue The charge for the blind box service applies to advertis- ers running listings and display ads. Each advertise- Columbia, SC ment must have a seperate box number BROAD- CASTING will not forward tapes. transcripts. portfolios. writing samples. or other oversized materi- WVOC /WCEZ als: such materials are returned to sender. Do not use folders. binders or the like $4,500,000 Replias to ads with Blind Box numbers should be addressed to: Box (letter & number). co BROAD-

CASTING. 1705 DeSales St . NW. Washington. DC Exclusive Broker: 20036

The publisher is not responsible for errors in print- Ed Shaffer ing due to illegible copy-all copy must be clearly Nationwide Media Brokers typed or printed. Any and all errors must be report- Atlanta, GA ed to the Classified Advertising Department within 7 days of publication date. No credits or make 404/998 -1100 goods will be made on errors which do not material- Mitt Younts ly affect the advertisement. 01. an Publisher reserves the right to after classified copy Washington, DC to conform with the provisions of Title VII of the Civil Associates 703/243 -2310 Rights Act of 1964. as amended. Publisher re- serves the right to abbreviate. alter. or reject any copy - 90 Classified faradwstiq Jar 451 1190 FATES & FOIITTJXES

named general manager. (AM) Sacramento. Calif., and Donna MEDIA Ron Raybourne, general sales manag- Oakes, national and local sales manag- er. WQHK(AM)- WMEE(FM) Fort Wayne, er. WKSJ -FM Mobile. Ala., joins co- Ind., join KQPT(FM) owned WEZL(FM) Charleston, S.C., as Sacramento, Calif., VP and general manager. as account executives. C. Chaffee John Jackie Krejcik, local sales manager, Jr., executive VP, woto(TV) Shaker Heights, Ohio, named Mainte Communi- general sales manager. David Moody, cations Group, SALES AND MARKETING account executive, woto(TV), named lo- Cleveland, Ohio, cal sales manager. named president and chief operat- John A. Sullivan, senior VP, creative Vickie Gorka, of WNFT(TV) Jackson- ing officer. group, Saatchi & Saatchi Advertising, ville, Fla., joins WRXJ(AM)- WCRJ -FM there as account executive. Daphne Gronich, New York, named senior VP, associate VP, legal affairs creative director. Leslie Reed, account executive, KICT- and senior litiga- Elaine Rehfuss, of Wyse Advertising, FM Wichita, Kan., joins KFDI(AM) there Chaffee tion counsel, Fox joins Rosenfeld Sirowitz Humphrey & in same capacity. VP, Inc., named Strauss. New York, as VP. Jim McDonough, account executive, business and legal affairs, F.N.M. Co., WFYR -FM Chicago, joins Katz Indepen- Los George Weddington, account execu- Fox Broadcasting Co.. Angeles. dent Television there as sales executive. tive, WLIB(AM) New York. joins WINS - Sue Saville, manager, ABC Radio Di- (AM) there in same capacity. Vicki Parr, sales manager, CBS Radio, rection Network, named manager, ABC Detroit, joins Katz Radio, Chicago, as Information Radio, New York. Joyce Raymond Goulbourne, sales planner, account executive. Patrice Mulderrig, MacDonald, account executive, CBS Television Marketing. joins sales trainee, Katz Continental Televi- WFNX(FM) Boston, joins ABC Radio Di- WCBS(AM) New York as account execu- sion. New York, named sales executive, rection Network. New York, as manag- tive. Katz Television Group. Tampa, Fla. er. Gregg Kelley, general sales manager, Eric J. Heminger, recent graduate. Ball Larry Berger, program director, WZOU(FM) Boston. joins WLVI -TV there State University. Muncie, Ind.. joins KIOI(FM) San Francisco, joins KOFY -FM as regional sales manager. WOWO -AM -FM Fort Wayne. Ind., as ac- count there as station manager. Steven Scully, reporter, WHEC -TV Roch- executive. ester, N.Y., joins C -Span, Washington, Phil Stewart, senior account executive, Tony Vinci - as political editor. KPRC(AM) Houston. named national sales querra, general director. sales manager, Joe Skladany, manager of sports, WCCO(AM) Minneapolis, joins CBS WBZ -TV Boston, Mark Nieman, account executive, adds duties as sta- Sports Marketing. Chicago. as Midwest LARKS -FM New York, adds duties as cor- tion manager. sports manager. porate director of entertainment market- ing. Summit Broadcasting Corp. Tim Rudell, VP, Jeffrey Brunstein, sales executive. consulting, WBUS(FM) Kankakee, Ill., joins Katz & Andrew J. Denk, graphic designer. De- Reymer & Gersin Powell Radio, Chicago, in same capaci- signWyse, division of Wyse Advertis- Associates, joins ty. ing, joins Brand Shick &.Wesley adver- Conus Communi- Steve Hensley, senior account executive tising and public relations. Cleveland, as art director. Vinciguerra cations, Washing- and retail vendor support coordinator, ton, as VP, Wash- WAVE(TV) Louisville, Ky.. joins KPLC- Jean Turnbough, senior account execu- ington services. TV Lake Charles, La. tive, KBSI(TV) Cape Girardeau. Mo., William Stough, VP and general man- Richard L. Callaghan, sales manager, named local sales manager. Jay Gould, assistant, KZKC(TV) Kansas City, ager, KSTP -TV Phoenix, joins WGME -TV WFIN(AM)- WKXA -FM Findlay, Ohio, joins sales Portland, Me., in same capacity. Continental Cablevision Advertising Mo., joins Kest as Paducah. Ky.. ac- there as general manager. count executive. John R. Mistelske, account executive, wtoQ(FM) Philadelphia, joins WBCB(AM) Jerry Parker, director of sales, Super- Levittown- Fairless Hills, Pa. (Philadel- star Connection, distributors of satellite phia), as general manager. TV programing. Tulsa, Okla., named director of market development. Barbara Beddor, general manager, PROGRAMING KJRB(AM)- KEZE -FM Spokane, Wash., Donald Wayne Wunsch, general man- ager, WADK(AM)- WOTB(FM) named VP and general manager, suc- Newport. Gaspin, director of financial joins WJAR(TV) Jeffrey ceeding Truman W. Conley, resigned. R.I., Providence. R.I., planning and analysis, NBC News, New as account executive. Paul G. Katabian, general sales man- York, named director of program devel- ager, WAFx(FM) Suffolk, Va. (Norfolk), Jeff Fekete, account executive, KSAC- opment and planning. hw0ealtM km 25 1990 Fobs a Ferlwss 91 Joe Voci, manager, comedy develop- ment, CBS Entertainment, New York, FOR 11 named director, current programs. ROONEY HONORED WORLD WAR COVERAGE Eliot Sekuler, senior VP, Solters /Ros- kin /Friedman, joins Rogers & Cowan Inc. as senior VP, entertainment. Andrew Susskind, president, television division, Weintraub Entertainment Group, joins Imagine Television, Los Angeles, as president. Donald F. Prija- tel, director of de- velopment, West Coast, King World Productions Inc., Los Angeles, named VP, cre- ative services. Bianca Pino, pro- ducer, Ralph Ed- wards /Stu Billett Productions. joins Prijatel King World, Los Angeles, as director of development, West Coast. (r), television commenta- events leading up to and during World John R. Byrd, news director, tor, 60 Minutes, CBS News, received War 1I. Among other honorees was Eric WTVM(TV) Columbus, Ga., joins The the Simon Wiesenthal Center's "Wit- Sevareid (I), consultant, CBS News, Weather Channel, Atlanta, as live coor- ness to the Truth" award for reporting shown with his wife, Suzanne St. Pierre. dinating producer. Dana Michaelis, VP, special projects, sales and market- Phoenix as program director. Walter Calmette, senior VP. acquisi- ing, , named gen- tions and ancillary sales. New World eral manager, Prime Time Tonight. Jeff Clark, associate director, television Pictures, joins Reiss Media Enterprises and acting development director, Wis- Ami Hope Witt, central division man- Inc., Los Angeles, as West Coast studio consin Public Television, Madison, relations representative. ager, DLT Entertainment Ltd., joins Wis., joins Houston Public Television Fries Distribution Co., New York, as there as executive director of program- Harvey Buchbinder, executive VP, VP, Eastern sales manager. Michael ing. business affairs, Hollywood Center Stu- Murashko, Eastern sales manager. dios, Santa Monica. Calif., named exec- Fries Distribution Co.. New York, John Hart, air personality, WENT(AM) Gloversville, utive VP, marketing. Pat Davis, direc- named VP, Western sales manager, Los N.Y., adds duties as pro- tor gram director. of operations, Hollywood Center Angeles. Tim Murphy, music di- Studios, named VP, production. rector, WENT(AM), adds duties as assis- Peter Schmid, senior VP, domestic tant program director. Rick Haskins, Disney brand manager. television division, Fries Entertainment, Buena Vista Home Video, named VP. Ed Griffis, station manager, WEFC(TV) joins Brad Marks International entertain- marketing, Buena Vista Television. Bur- Roanoke, Va., joins WSFJ(TV) Newark, ment executive search firm, New York, bank, Calif. Van market- Ohio, as program director. John Camp, as managing director. ing director, KCBA(TV) Salinas. Calif. David Talley, director of business af- Rob Whitehouse, independent produc- (Monterey), joins Buena Vista Televi- fairs, CBS Television Network, joins er, Los Angeles and Europe, joins Chris sion as director of kids club. Orion Television Entertainment. Los Bearde Entertainment international tele- vision and production company, London Mark Davis, air personality, WTKN(AM) Angeles, in same capacity. Tina Wla- Pinellas Park, Fla., joins WWRC(AM) and Los Angeles, as president and CEO. sick, director of business affairs. Epic Washington in same capacity. Productions Inc.. joins Orion Television Alan Wenkus, head writer, Stevens & Terry Kowalski, news editor and spe- Entertainment, Los Angeles. as legal af- Grdnic, New York, joins Premiere Ra- cial projects producer, WLNS -TV Lan- fairs counsel. dio Networks, Los Angeles, as comedy writer and producer. sing, Mich., joins WTVO(TV) Rockford. Luke Griffin, Red Sox Network opera- Ill., as creative services manager. tion coordinator, WRKO(AM) Boston, JD Price, senior editor and director of Bob air WUSA -FM adds duties as director of sports pro- production, Masters Inc., Pittsburgh, DeCarlo, personality. Tampa, Fla. (St. Petersburg). adds du- graming. joins W)tt(TV) Cincinnati as production ties as program director. Scott R. Rankin, from GTE Telephone manager. Operations, Marion, Ohio, joins Mills/ Tom Gilligan, rogram director, Russ Thornton, program director, James Productions, Dublin. Ohio, as ex- KMXX(FM) Phoenix, oins WXGT(FM) Co- KXAS -TV Fort Worth, retires. ecutive producer. lumbus, Ohio, in same capacity. Senior VP's appointed at Madison Michael Harris, freelancer, Detroit, Barb Wunder, air personality, Satellite Square Garden Network, New York: Sid joins WNIC(FM) there as host. Music Network, Country Coast to Amira, VP, affiliate affairs and new Bill Franks, station manager, KRBK -TV Coast, joins WRWD(FM) Highland, N.Y., business development; Martin Brooks, Sacramento, Calif., joins KNXV -TV as program director and host. VP, programing and network opera-

94 Fates & brims Broadcasting Jun 25 1990 tions, and Douglas Moss, VP. advertis- New York as midday anchor. ing sales. Al Corral, assistant news director, OLYMPIC PPV PANEL Mark R. Hotz, director of national ac- KTVU(TV) Oakland, Calif.. joins counts, Financial News Network, New KPIX(TV) San Francisco as managing edi- Greg DePrez, vice president, York, joins Turner Cable Network tor. PPV, United Artists, will head the Atlanta. as director of affiliate Sales, Monica Malpass, 6:30 a.m. co- anchor, marketing advisory committee, marketing. WPVi -TV Philadelphia, adds duties as one of three advisory groups NBC Frank Cavaioli, sales executive, Video noon co- anchor. and Cablevision are putting to- gether for the 1992 PPV summer Tape Co., Los Angeles, joins Satellite Tim Gray, assignment editor, WPRI -TV Transmission and Reception Specialists Providence, R.I., joins WBKB -TV Al- Olympics. there as major account executive. pena, Mich., as weekend anchor and Also, Wilt Hildenbrand, vice weekday reporter. president of engineering and sub- scriber operations, Cablevision Vance Hiner, news director, WBAA(AM) Systems, who chairs the opera- NEWS AND PUBLIC AFFAIRS West Lafayette, Ind., joins KANU(FM) tions advisory committee, has Lawrence, Kan., in same capacity. named the 10 members of his Appointments at Potomac Television Joanne Ab- Catherine Smith, news director, WYNY- committee. They are: Communications Inc., Washington: Ei- bey, ATC; Vito Brugliero, Zenith (FM) Lake Success, N.Y., adds duties as leen Cleary, bureau chief, Potomac news anchor, WNEW(AM) New York. Corp.; Stan Durey, Jerrold Com- News Service, named VP, news ser- munications; Paul Dempsey, Pio- vices; Tom Kole, reporter, Potomac Paul Fredericks, morning anchor, Un- neer; Andy Ferraro, Reiss Media; istar Radio Networks, joins wcBS(AM) News Service, named assistant bureau Bess Maisel, Cablevision Sys- tems; Miriam Nuney, Heritage Cablevision; Mike Schlesier, BPME'S NEW 1990 -91 BOARD OF DIRECTORS Viewer's Choice; Dave Warehem, TeleCable, and Tony Wasilewski, Scientific- Atlanta.

chief. Potomac News; Judy Leon, inde- pendent media consultant, Chevy Chase, Md., named director of marketing, and Don Brownlee, director of operations, named director of administration. Deborah Ann Sherwood, reporter, WMDH(FM) Newcastle, Ind., joins wowo -AM -FM Fort Wayne. Ind., as co- anchor and reporter.

TECHNOLOGY

Robert Schuman, operations manager, New officers and directors were ap- lans, VP, creative services, Viacom, Mediatech East, New York, joins Inter- pointed at the 34th Annual Broadcast New York; Sharon Malmstone, presi- national Post division of Audio Plus Promotion & Marketing Executives dent, Cornerstone Marketing, Denver; Video International as general manager. and Broadcast Designers Association Lou Bortone Jr., director of marketing Ronald H. Todd, Conference and Exposition in Las Ve- and promotion, WROR(FM) Boston; Pe- general manager. gas. Pictured l -r, back row: Rich ter Smith, VP, Pulitzer Broadcasting broadband trans- Brase, director of broadcast opera- Co., St. Louis. Seated, 1 -r: Linda mission and tions, KSDK(TV) St. Louis, Mo.; Bill Anne Nix, promotions director, KOFY- CATV division. Natale, director of corporate communi- TV San Francisco; BPME Vice Presi- Catel Telecom- cations, WTTW(TV) Chicago; Owen Si- dent/Secretary Nancy Smith, vice pres- munications, Fre- mon, vice president, creative services, ident, communications, Global mont, Calif.. Group W Productions, Los Angeles; Television Network, Toronto; BPME named VP, engi- Lloyd Trufelman, president, Try lon President Bert Gould, VP, Fox Kids neering, Catel Telecommunica- Associates, New York. Middle row, 1- Club, Fox Broadcasting, Los Angeles; tions. r: Bob Klein, president, creative direc- BPME President -elect Erica Farber Vi- Todd tor, Klein &; Brad Crum, vice presi- ola, executive vice president and radio Mark Spangler, dent, affiliate advertising and development director, Interep Radio lead technician, Pioneer Electronics Ser- promotion, CBS /Broadcast Group, Los Store, New York, and BPME Secre- vice. Upper Saddle River, N.J., named Angeles; Janet Magleby, marketing tary John Calver, promotion director, field service engineer. Pioneer Commu- director, KJR(AM) Seattle; Lisa Mer- KMBC -TV Kansas City, Mo. nications of America. Ronald A. Ostertag, senior VP. opera-

MdwutiM ka 25 1fl6 Fates & Fortunes 93 tions, General Instrument's VideoCipher division, named president, power semi - conducter division, Hicksville. N.Y. COMING AND GOING James Earnest, director of security, Fluor Corp., Irvine, Calif., joins Gener- al Instrument's Jerrold Communica- ' n a surprise move, NBC Sports ap- Sports executives decided to give Riley tions, Hatboro. Pa., in same capacity. pointed Pat Riley, the former coach of a greater on- screen role, given his the Los Angeles Lakers basketball movie star looks and presence in front James F. Dickman, VP, finance, and as host of the network's pre- of the camera. The pre -game show is chief financial officer, Fiberglass Ever - team, coat manufacturing and distribution game show leading into each televised expected to be , and Riley. said company, joins Midwest Communica- National Basketball Association game last week he'd "take a stand" on vari- tions Corp., Edgewood, Ky., as VP, next season. NBC has the rights, in a ous game -related issues that the pro- finance, and chief financial officer. new deal with the NBA, for the next gram will address. In other sports four years. Speculation had been that news, Merlin Olsen, former Los Ange- Kenneth D. Wolt, president and gener- NBC would tap Riley as a game ana- les Rams star and NBC Sports football al manager, KTNQ( AM)- KLVE(FM) Los Angeles, joins Quick Tally Systems mo- lyst, joining play -by -play callers Bob analyst, has joined CBS Sports as NFL bile audience response monitoring sys- Costas and Mary Albert. But NBC game analyst. tem research company there as president and CEO. Networks, New York, as manager, con- Directors Association, Washington: Pa- manager, Jim Benson, operations sumer public relations. tricia Seaman, manager of meetings broadcast services group, Private Satel- and special events, named director of lite Network Inc., New York, named Marcy Pipkorn, media buyer, The manager, broadcast services group. Richards Group. Dallas. joins Franken- programs; Leslie Johnson, assistant to berry Laughlin & Constable, Milwau- president, succeeds Seaman: Charlie Dave Crane, director of operations and kee, in same capacity. Bennett, director of administration, engineering, KLM Video, Washington, named finance manager, and Kathleen Hilburn, administrative assistant, suc- joins Potomac Television Communica- Trufel- tions Inc. there as director of operations Lloyd ceeds Johnson as assistant to president. and technical services. William C. man, director of relations, Francis, director of business operations, public Wyndham Rob- MTV Networks' National Gateway Telecom, joins Poto- ertson, VP, com- VH -1 and HA! mac Television munications, Uni- Communications Inc. as TV chief financial officer. The Comedy versity of North Network, forms Carolina's 16- Trylon Associates campus system, marketing com- PROMOTION AND PR Chapel Hill, munications and N.C., elected to public relations board of directors, firm, serving as Capital Cities/ Tobie Pate, director of marketing, Trufelman president. ABC Inc. KPIX(TV) San Francisco, joins KNBC -TV Los Angeles as director of broadcasting Kathy D. Musial, promotion manager, Robertson Jack Bryant, and promotion. WEAR -TV Pensacola, Fla., joins WPVI -TV president. Nation- Philadelphia as promotion producer. al Black Network, New York. named to Cynthia Harrison, director of public National Association of Broadcasters ra- relations and community affairs, WWOR- dio board, Washington, as member. suc- Tv Secaucus, N.J., named VP, public ceeding George R. Edwards. Lynn relations and market planning. ALLIED FIELDS Claudy, staff engineer, science and Faye Katz,' senior account executive, technology department, National Asso- Rogers and Cowan, joins Showtime Appointments at Radio-Television News ciation of Broadcasters, named director. advanced engineering and technology. Scott Brown, former manager, tran- INDEX TO ADVERTISERS scription and telecommunications, New York Times, joins Journal Graphics Inc.. John Barger 77 BIA Publications /Cover 3 Business Radio producer of television transcripts, New York, as VP, operations. Network 45 Classified Ads 83 -90 Home Shopping Network 18 Hubbard Broadcasting /Front Cover H. B. La Rue 60 Malarkey - Taylor Associates 56 Media Venture Partners 59 MIPCOM 15 DEATHS National Supervisory Network 76 Orion Television Entertainment 11, 13 Professional Cards 81 Services Directory 80 Society Christy Birong, 37, community affairs National Bank 55 Howard E. Stark 58 Television Program director, WJXT(TV) Jacksonville, Fla., Enterprises 27, 28 -29 Time Warner 65 Twentieth Television died of cancer June 5 at her home in Jacksonville, Fla. Birong began at sta- Corp. 6 -7 Warner Bros. Domestic Television Distribution /Second tion in operations department in 1979, Cover, 3, 9 Westwood One Companies /Cover 4 Wireless serving as operations manager. She is survived by her husband. Skip. and son. Cable Assn. 57 ZNEWS 48 Jay.

FaMs i Fallon Broadcasting Jun 25 1990 FIFTH ESTHER

ON THE ROAD WITH PETE GOULAZIAN

There is a plaque on Pete Goula- was then that Goulazian took what he zian's desk that reads: "By shift- calls a "commercial pause" from Katz ing papers about my desk, writing to join Petry Television as vice presi- my initials on things, talking to my col- dent, marketing. After 15 months with leagues about things which they already Petry, Goulazian returned home to Katz. decided, and staring out of the window He spent four years as president of Katz while tapping with a pencil, I can suc- Continental Television and in 1985 was cessfully counterfeit a [person] doing a named president of Katz Television heavy day's work...I am, in short, an Group. executive." If that is the definition of an The rep business is extremely intense, executive, the 50- year -old Katz Televi- and Goulazian is described by both asso- sion president is no executive. ciates and competitors as a workaholic. Goulazian is in the middle of a year He is usually in the office by 6:30 in the that has seen Katz Communications, morning and works all day. At 4 p.m. he the industry's largest television rep heads home to New Jersey, doing more firm, with 192 stations, go through an business on the car phone. employe stock ownership buyout and a cause Fisher Broadcasting did retain the He conducts much of his business on recapitalization through Sandler Asso- company for its Seattle station. the road. By his own estimates, he ciates; come very close to acquiring If there was a turning point in Goula- spends half of the business year on trav- another rep firm (MMT Sales Inc.), zian's life, it probably came while he el, at conventions or meeting with cli- and sign a two -year, multimillion-dol - was an economics major at Columbia. ents. But traveling is not something the lar deal with Procter & Gamble that He was unsure of what the future held Katz Television president is ready to calls for one of the nation's largest for him, when a family friend who was give up. "It's what I still prefer doing," advertisers to air spots on Katz's un- in marketing got him interested in adver- he says, adding that he has "never en- wired network. Goulazian was among tising and marketing. joyed working for man- a group of 13 Katz managers who ob- Recalls Goulazian: "I Peter Robert Goulazian agers that were not tained a majority interest in the compa- think the first thing I President, Katz Television hands on." ny during the buyout and was instru- did was try to read any- Group, New York; b. April 17, One rep head said mental in arranging the Katz -Procter & thing I could...it gave 1940, Bronxville, N.Y.; BA, that Goulazian would Gamble agreement. direction and focus. economics, 1962, Columbia probably be a great A tough competitor is how many in got a directory and University, New York; media chess player because he the rep business describe Goulazian. wrote to a bunch of buyer /planner, Dancer always thinks two or "I've heard Katz described as a ruthless agencies that started Fitzgerald Sample, New York, three moves ahead. company," he says. At times, we have with A. B. C and D. 1962 -67: associate director, In that vein, there are done things that have been difficult and The only one that wrote sales development, Katz still some fundamental might have been characterized as ruth- back quickly was Danc- Television, New York, 1967 -78; goals that he'd like to less by some. It is a highly competitive er [Dancer Fitzgerald assistant to president, Katz see Katz meet. For Television, 1974; vice president business. We can't let down." Sample]. I buzzed in starters, the firm does and director of marketing, Katz As an example, Goulazian points to for an interview and not represent stations in Television, 1975 -79; VP, the time that Katz decided to resign from that's where I started." Washington, Cleve- marketing, Petry Television, a client station to take an Goulazian loved the land, Houston San advantage of New York, 1979 -80; VP, director or opportunity with a larger group. work but not the mon- Antonio. ' are Fisher of broadcast resources, Katz "Those Broadcasting. with stations in Seattle ey. He became frustrat- Communications, New York, real major market op- and Portland, was represented by Katz. ed because he could not 1980 -81; president, Katz portunities that could When Chris Craft Industries, with a sta- make enough money to Continental Television, 1981- bring in $100 million tion in Portland, came to Katz with an support his wife and 8.5; present position since annually in gross bill- offer to rep the entire group (about a $90 child- to -be. Fate inter- January 1985; m. Mary ings." million opportunity for Katz, according vened once again. A Holland, Dec. 19, 1965; The rep firm is also to Goulazian), the Katz president had to friend who worked at children: Cindy, 22; Peter, 17. debating whether there inform Fisher Broadcasting that it was Katz told Goulazian of could be a future in ca- dropping their Portland station, but a new position opening there that ap- ble or program development. Katz is nonetheless wanted to "maintain the pealed to him. And, in 1967, he began looking for ways to combine its televi- Fisher association in Seattle." The what was to become a 21 -year relation- sion and radio business into possible move, he concedes, could be interpreted ship with the rep firm. He joined Katz as joint- marketing ventures. "If you stand by some as ruthless, and at the least was an associate director of sales develop- still [in this business]," he says, "certainly self- serving." The end result ment and, by 1979. had made it to vice "you're going to fall behind." He ap- says something about Katz as a rep be- president and director of marketing. It pears in little danger of that. Ip h.adoading km 29 1990 9116 Esldsr 95 I\ BRIEF

House of Representatives last week de- stat tethered 10,000 feet above Cudjoe Pathé Communications Corp. and MGM /UA feated amendment that would have cut $8 Key, Fla. Today, June 25. marks end of have reached new $1.3 billion merger million from $16 million Appropriations 90 -day test. But administration plans to agreement. Under new agreement, hold- Committee had recommended to fund TV extend test another 30 days. Legislation ers of MGM/UA common and preferred Marti Jur tï,c iI I9) I. Proposal was of- authorizing project requires President to shares will receive total of $21.50 per fered by Representative Bill Alexander submit his report 30 days before comple- share, $4 of which will be paid on July (D- Ark.), committee member, with tion of test. 20 (original agreement was for $40 a strong backing of NAB, and effectively share and set to expire on June 23). would have killed service designed to Eighty- member broadcast station coali- Payment of $4 will be made from es- transmit news and entertainment to tion led by Home Shopping Network asked crow account into which Pathé has al- Cuba. But proposal, which offered 111TV and NAB board members to reconsid- ready put $200 million. Under new House its first chance for up -or -down er stance on elements of must carry dis- terms, Pathé will deposit $53 million by vote on TV Marti issue, was buried un- cussion. Group wants mileage configura- July 16 and two installments of $50 mil- der vote of 306-11I. Vote came as tion changed from 50 to 35 miles and lion on Aug. 21 and Sept. 20. Status of White House was preparing report on also wants to eliminate any minimum Time Warner Inc. $650 million loan to results of test designed to determine fea- viewing standards in any accord on must Pathé is not known; Pathé and Time sibility of technology that employs carry, saying both are critical to survival Warner are said to be in discussions. transmitter and antenna housed in aero- of small stations. There had been rumors of Time Warner pullout. Closing of deal and payment of remaining $17.50 should occur either on or before Oct. 23, 1990. Stock was trad- CABLE OPERATORS LAUNCH LEITER CAMPAIGN ing heavier than usual by late Friday and was at 171/2, up 11/2 from June 21. Hoping to stem the reregulatory tide sweeping Washington, cable operators are fighting back with a letter -writing campaign. For example, American Cablevision, a division of American Television & Communications with sys- Angered by its St. Louis affiliate's decision tems in Kansas and Missouri, is targeting Senator John Danforth (R -Mo.) and to delay broadcast of Nightline by 90 min- Representatives Tom Coleman (R- Kan.), Jan Meyers (R- Kan.), Alan Wheat utes, ABC has decided to shop program (D -Mo.) and Jim Slattery (D- Kan.). around to other stations in market. ABC A memo to the division's 310 employes entitled "Letters to Congress -Earn affiliate KTVI(TV) St. Louis bought Ar- a Comedy Channel T- Shirt" promises those who write an "attractive gray senio Hall and Nia Peeples, effective Comedy Channel T- Shirt." (The offer is limited to the first 100 employes who next January, and will air block from write.) And if employes get their "aunt in Marshall or anyone else" to write, 10:30 p.m. to midnight. ABC has policy it's "worth a mug," the memo stated. banning delays in broadcast of show Carol Rothwell, director of public affairs for American Cablevision and longer than one -hour, with exception of author of the memo, told BROADCASTING that promises of a T -Shirt and mug two grandfathered situations- Kansas were done in jest. "It is not a real incentive," said Rothwell, who explained City and San Antonio. that the system likes to have "a lot of hoopla" and fun. She said the campaign was in response to the concerns she was hearing from employes. Digicpber, General Instrument Corp.'s Rothwell said Danforth was on a local radio station urging consumers to last minute HDTV terrestrial transmis- provide him with documentation of cable misdeeds. "They heard him and were sion proposal to FCC's advisory com- upset by the unfairness," said Rothwell, who said the correspondence is a way mittee on advanced television services, to "help balance the negativity Danforth feels about our industry." easily won pre -codification Friday (June It would be "most effective" if the letters were written as a consumer on 22) from advisory committee's working plain stationary with a home address, Rothwell's memo advised. "We don't party on systems analysis. Working par- want this to look like an organized effort. (If you prefer, you may identify ty's approval means that DigiCipher, yourself as an employe, but Congress has already heard all our good arguments first all- digital proposal to be offered to from the industry's point of view.)" advisory committee, will join six other In composing the letters, Rothwell also suggested using arguments such as proposed systems on schedule of sys- "my cable service is better than ever; cable programing is better than ever; tems to be tested by Advanced Televi- cable rates haven't gone up as much as phone rates or movie tickets. It's still a sion Test Center. Schedule is expected good value for the money." to be announced sometime next month. The memo also defends the cable industry. We know that our customers are Current best estimates for testing start- more satisfied than they've ever been and we're running a better operation than up is December 1990. ever before. With adequate revenue from deregulated rates, we have been able to invest in plant upgrades, better phone and computer systems, better field service, and new programing. We don't deserve 'punishment' for our success," NAB's Television Board meeting last it said. -tub Thursday (June 21) decided to support development of "voluntary, single stan- L_

9i M Brui Broodcosting Jun 25 1990 dard" for ghost canceling in consumes TV sets. At same time, board encour- HIGH COURT PARES BACK MEDIA LIBEL PROTECTION aged NAB member TV stations to par- ticipate in field tests of proposed ghost canceling systems. Six Atlanta -based Umil last week, libel suits were not a matter of great concern for columnists stations early this year participated in and commentators who were expressing or broadcasting opinion. Those last week while NAB - sponsored field test of system de- days are gone. The Supreme Court held that, the protections it veloped by Japan's Broadcasting Tech- had written into the First Amendment continue to apply, expressions of opinion nology Association (see page 68). An- are not automatically protected against charges of libel. The court, in a 7 -2 other system being developed by AT &T opinion, held that such expressions can be held libelous if "they imply an Bell Labs is also considered leading pro- assertion of objective fact" the plaintiff can prove false. posal. The court had never before dealt with the issue of opinion directly. But state and lower federal courts in a series of opinions over the years created, in effect, a special category protection for opinion. Those court decisions, in turn, More rejections marked end of week in of were based on language in a Supreme Court decision handed down in 1974, New York City -Time Warner negotiations Gertz v. Robert Welch: "Under the First Amendment, there is no such thing as a on Manhattan cable franchises (see "Cab - lecastings," page 53). TW rejected false idea." But Chief Justice William H. Rehnquist, in the majority opinion in Milkovich chief city negotiator John Hank's offer, v. Lorain Journal, said the statement was not "intended to create a wholesale to halve $7.2 million city is still request -; defamation exemption for anything that might be labeled opinion." Such a ing. Hanks said half dozen non -financial holding, he said, would "ignore the fact that expressions of `opinion' may often issues remain, including preventing anti - I imply an assertion of objective fact." Furthermore, he said, the "breathing competitive behavior by TW franchises, space" freedom of expression requires "is adequately secured by existing and city's ability to renegotiate deal if constitutional federal law changes. doctrine...." That observation did not reassure Jane Kirtley, the executive director of the Reporters Committee for Freedom of the Press. She said the decision would be Capcities /ABC's Steve Weiswasser last costly to members of the media sued for defamation, even if they eventually week sent letter to Warner Bros. CEO Bob won their suits. "Despite the lip service paid other constitutional protections," Daly calling on him to publicly disavow she said, "the court has obliterated a constitutional protection, the opinion "campaign of disinformation" following privilege." Media sued in the past could have cases thrown out by a court if the collapse of Hollywood- network fin-syn material was opinion, she said. Now, she said, a jury or a judge will decide talks. As set out in letter. ü`ciswasser is after a trial if material is opinion or fact. upset with account Daly and other Hol- Even the position of the two dissenters in the case, Justices William.Brennan lywood representatives have given on and Thurgood Marshall, troubled Kirtley. She noted they did not disagree with why talks failed, particularly assertions the majority on the main point, that there is no special protection for opinion. that Weiswasser had offer to take for- They disagreed with the majority on whether the column at issue was stating eign syndication and options issues off fact or opinion. table and that Capcities/ABC was ready The case grows out of a controversy that has its roots in a sports column to make deal, but other networks written in 1975 for the News Herald of Lake County, Ohio, by Ted Diadiun, weren't. Reached last Friday. Daly said now an editor with the Cleveland Plain Dealer. It focused on whether the he was not preparing any disavowal. celebrated wrestling coach at a local high school, Michael Milkovich Sr., had "Everything I've said is true," he said, lied under oath. Writing of an investigation of a brawl that erupted after a match allowing that some of problem may be in which Milkovich's Maple Heights high school team was involved, Didiun "miscommunication" between him and said that "anyone who attended the meet knows in his heart" that Milkovich Weiswasser. And, he stressed, there are "lied at the hearing...." no hard feelings. "Steve is a good The case had been argued in various courts in Ohio, with the newspaper guy.... ABC is a company we could winning some verdicts and Milkovich others. The Supreme Court on two have made a deal with." occasions rejected review of decisions favoring Milkovich. Meanwhile, a related case, involving a suit brought by a former high school administrator who House Energy and Commerce Committee said Didiun had libeled him in the same column at issue, was rejected by the last week approved "Emerging Telecom- Ohio state supreme court. It said Didiun's statements were opinion and, munications Technologies Act of 1990" therefore, protected. It later cited that decision in ruling against Milkovich. It (H.R. 2965). Measure, introduced last was the latter decision that was taken to the Supreme Court. -u year by committee's chairman, John Dingell (D- Mich.), provides for reallo- cation of 200 mhz of government-con- trolled spectrum on band below 5 ghz to last March. says Linder has secured same Leonard Goldensoa, founder of ABC and commercial uses with jurisdiction trans- title with Warner Bros. Domestic TV's hour chairman of the executive committee. ferred from Commerce Department to weekly, The Jesse Jackson Show . replac- Capital Cities /ABC Inc., has been voted FCC. Bill is expected to pass on House ing former CBS News president Van this year's Governor Award by Academy of floor by end of current session. Gordon Sauter as top producer. Warner Television Arts and Sciences. Shccial Bros. officials declined comment, say- Emmy will be presented to him during ing Linder announcement plus Sauter's 42nd Annual Primetime Emmy Awards Source at Fox Broadcasting Co.. where future role with public affairs talk show, to be broadcast by Fox Broadcasting Co. Michael Linder served as executive pro - is up to Quincy Jones' production team. Sept. 16, live from the Pasadena (Calif.) ducer with America's Most Wanted until Jones was unavailable for comment. Civic Auditorium.

Broadcasting Jun 25 1990 h Brief 97 EDITURLAI,S

Committed to the First Amendment and the Fifth Estate

firms and commissioned by USIA. only 28% of the target BETTER LEFT UNSAID population is able to receive the broadcasts at all, and even that figure is further qualified, representing only those who get it "at least occasionally." If that were not enough, for the The NAB board has drafted a programing code (a "state- roughly one -quarter 'who get it at all. reception is "difficult ment of principles," to be exact). Nonbinding, no en- and sometimes erratic;," says the study. forcement, mind you. The sort of "why bother" docu- The purpose of the TV Marti test, scheduled to be conclud- ment that begs the question: Why bother? The "why" is that ed today, was to judge the feasibility -or in this case infeasibi- broadcasters are afraid, and understandably so, of the devil lity -of the service to determine whether it is worth pouring they don't know in the form of a Congress bent on manufactur- tens of millions of taxpayer dollars into it. According to the ing video bites for the home folks by cracking down on their TV Matti authorizing legislation, President Bush must certify respective ideas of unsuitable programing, and of an FCC that the effectiveness of the operation before any funds can be knows indecency when it sees it, but not beforehand. released. Clearly, that effectiveness has not been proved. Although the board's guidelines fairly beg to be ignored, the problem is they probably won't be ignored by broadcasters eager for help in divining the FCC's proclivities. In one LOWERING WALLS, RAISING instance, the guidelines caution: "Where consistent with cre- ative intent, programs involving violence should present the BRIDGES consequences of violence to its victims and perpetrators." We can't help but be reminded of the days of the Hays Office, when the killer had to get it in the last reel. Justice invariably No story has captured the attention of the world in the served is a comforting scenario, but enforcing altruism on the past 12 months, if not the past decade, as has that of the media is the wrong way to effect social change. revolutionary changes in Europe. As the Eastern bloc According to the guidelines' authors, "There will be no has been dismantled, piece by piece, symbolized by the crum- interpretation or enforcement of these principles by NAB or bling of the Berlin Wall, it has become increasingly evident others." Wanna bet'' that the flip side of that celebration of freedom is the sober morning after of rebuilding economies and governments from the ground up. SEQUESTERED TRIAL A critical part of that effort will be the privatizing, technical upgrading, rebuilding and building of state -of- the -art media. The task will not be easy. A Polish radio executive described Lewd and scandalous matters." That was the anachronis- broadcasters there as caught in "some kind of anarchy." A tic sounding test used by a New York judge in excluding former Hungarian broadcast executive described the industry the electronic news media from coverage of the high as "chaotic." The characterizations are not unique. That order profile Central Park jogger rape case (BROADCASTING, June be brought out of this environment is of importance to Fifth 18). When the New York Broadcasters Pool, New York TV Estaters everywhere. stations and CNN appealed the ban, asking only that they be In a series of firsthand reports from various venues by allowed to cover opening and closing arguments and the Senior Correspondent Leonard Zeidenberg (see story, page verdict, that access, too, was denied. 34), BROADCASTING puts into perspective the problems and Lewd and scandalous matters. That description sounds like promise of an emerging Eastern European communications a Boston city official of several generations ago describing a community. bathing costume that revealed a length of calf. What it does not sound like is a legitimate test for excluding the news media from a major news event. That is not for a moment to suggest the crime in question is not a horrible one. Surely the facts of the case are shocking and repugnant. All the more reason those facts should be available to as wide a public as possible.

FAILING GRADE

For those readers who have been keeping tabs on the mounting evidence against the United States Information Agency's expensive and politically suspect TV Marti service, a new ledger entry is in order. A study of how effective the service is in reaching Cuban listeners has re- vealed that it isn't. "1 guess you wouldn't believe this is hoer Ted Koppel got his start."

According to the report, conducted by two independent Drawn for ukoADCA %TISc by lack Schmitt

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