Broadcasting 11Jun25 Incorporating Broadcasting r Cable 59th Year 1990 RADIO /44 TELEVISION / 30 CABLE / 50 TECHNOLOGY / 68 Advertising revenues Exclusive: CBS's Digital radio: Out damned ghosts: on the way to Jeff Sagansky talks New audio arrow TV technologists $9 billion year about the road back for cable's bow exorcising artifacts OTrtFa F? 4RARY News 4 New Mexico with Tom Joles and Mari Bennett. "We had a great book"* 6Bqq KOBTV AL BUOUEROUE HB KOBR KOB ENC. 6 ginu :ANIMINGTON May 89 vs. May 90 NSI Up over 20% for 10pm Monday- Friday. 190£5 HL 3111A0.11S31,, IS 3A0'6C ? NIVW Al'dVbPI1 1H.`.Idl11flC3 3011t'3 N13P.2t311L Z GZ-ì.ZV 06/13Q )IAf E 91 CiZ-12Vl 80E5 18 C£b 1I01í:-j%r'v=rti-Ar*%F44:ó++`-».`*#v Volume 29 The Latest Edition Of A Great Syndication Tradition. Already New York WPIX Phoenix KUTP Los Angeles KCOP Sacramento KRBK Chicago WGN Baltimore WNUV Philadelphia WTXF Hartford WTXX San Francisco KBHK Portland, OR KPTV Boston WLVI Cincinnati WXIX Detroit WXON Milwaukee WVTV Dallas KTVT New Orleans WGNO Cleveland WUAB Salt Lake City KTVX Houston KHTV San Antonio KMOL Atlanta WGNX Louisville WRDB Minneapolis KMSP Honolulu KFVE Seattle KSTW Paducah KBSI Miami WDZL Springfield KDEB St. Louis KPLR Las Vegas KRLR Denver KWGN Santa Barbara KADY WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company O ono Wan. Om. Inc AI, h., Broadcasting LI Jun 25 THIS WEEK NAB in session 19 / NAB BOARD NBC affiliates in way would compete with 19 other broadcast MEETING communities where there are PBS broadcast stations. entities, has developed a new no licensed NBC personal viewing diary it The NAB board meeting affiliates. But the proposal is 23 / CBS LATE NIGHT hopes will improve audience in Washington last week was as much aimed at NBC PLANS measurement. NAB has dominated by discussion lobbying on cable asked Arbitron and Nielsen to of cable and digital audio According to sources, programing exclusivity as CBS executives will participate in national broadcasting. The radio for at creating cable affiliates announce this week at field tests of the new system. board set up a special DAB NBC. The new portable diary task force; the TV board their affiliates meeting that a Norman Lear comedy and will measure both in -home restated its support for cable and other TV viewing. reregulation and discussed a checkerboard of action - n / CABLE -BROADCAST will the possibility of changing adventure series make CROSSOVER 30 / ROAD TO THE TOP the definition for must up the new CBS late night lineup. However, the carry to include a station's During the Public CBS Entertainment network may find a skeptical ADI, and the joint board Broadcasting President Jeff Sagansky, in Service's affiliate body and one that advised broadcasters to annual meeting an exclusive interview in Dallas has been buffeted by restrain from airing sexual last week with BROADCASTING's Steve (see page 38), PBS syndicators since the and violent material. said WGBH Coe, talks about the that it, -TV cancellation of The Sajak Boston, WNET(TV) network's strategy to improve New York Show. and its network prime time 21 / TCI -NBC The Discovery Channel are examining the standing. The game plan: AFFILIATION? 24 / NAB DIARY feasibility of launching a To get into business with John Malone, CEO of the noncommercial cable adult The National Association the better producers for the No. 1 MSO, writes to NBC's educational network that of Broadcasters, in long term, attract top Robert Wright proposing PBS President Bruce association with Capital acting talent, lower the that TCI systems become Christensen said in no Cities /ABC, NBC, CBS and demographic skew... and 4 This week Broadcasting Jun 25 1990 Digital Planet is one of three digital, CD- quality cable radio services poised to marry cable operators to the audio medium. then find some programs that franchise -The Arsenio House, including Speaker 68 / WHO YOU GONNA CALL? we can really be proud Hall Show. Thomas Foley and Majority of-which are going to Leader Richard Gephardt, For years, ghosts have define CBS for the next 10 unveiled the party's "action been haunting TV 44 / RADIO AD SPENDING years." agenda" to restore broadcasters. Several Local and national radio competitiveness of U.S. developers have been 34 / DATELINE: EASTERN revenue increases should high -tech products. The working to invent ways to echoes that EUROPE surpass newspaper and TV plan calls for appropriation of cancel multipath gains for 1990, according to $400 million over three cause the annoying With Eastern Europe more an upgraded economic years to establish a artifacts, especially as shaking free itself of forecast from McCann counterpart to the Defense tall buildings and other Communist domination Erickson's Robert Coen. Advanced Research Projects manmade shields to radio some 40 years, after He predicts that radio's total Agency within the frequency transmissions BROADCASTING explores share of advertising will Commerce Department. appear on the landscape. the effect the of political reach almost $8.8 billion in changes in that part of the 1990. world on broadcasting. How INDEX Founded in 1931 as Broadcasting. the News Magazine of the Fifth Estate. is it developing in the new Advertisers Index 94 Brrnalcasring-Telecasting` introduced 46 RADIO CREATIVE environment of freedom? Are / in 1946. Television acquired in 1961. At Large 30 there opportunities for OPPORTUNITIES Cab/ecasting introduced in 1972. Business 54 Broadcasting/Cable introduced in 1989. American broadcasters? Is -Reg U.S. Patent Office. Copyright As more advertisers look cable emerging? To find Cable 50 1990 by Broadcasting Publication. Inc. to radio for cost -effective out, BROADCASTING sent Changing Hands 58 Incorporating target advertising, agency chief correspondent Classified Advertising 82 executives anticipate The Fifth Estate Leonard Zeidenberg to East breakthroughs for creative Closed Circuit 8 TELEVISION. Germany, Poland, radio commercials. Datebook 12 Czechoslovakia and Broadcasting Editorials 98 Hungary. The first of a lftCable Fates 8 Fortunes 91 series-an overall view of 50 / RADIO COMES Broadcasting (ISSN 1007 -2028) is pub- lished 52 Mondays a year by Broadcast- TO Fifth Estater 95 developments in those CABLE ing Publications Inc.. 1705 DeSalcs countries-appears today For the Record 76 Street, N.W.. Washington. D.C. Atter delaying their 20036. Second -class postage paid at (June 25). In Brief 96 Washington. D.C.. and additional of- launch for months. three fices. Single issue except International 71 52 special is- digital radio services are sues 53.50 (50th Anniversary issue 41 / CUTTING BACK ON starting to round up the cable Masthead 16 510). Subscriptions. U.S. and posses- NEWS IN TOLEDO sions: one year $70. two years 5135. support they need to roll Monday Memo 17 three years 5190. Canadian and other out their wares. But to Open Mike 16 international subscribers add 520 per Another ABC affiliate is \ear. U.S. and possessions $350 yearly cutting back on news. WNWO- succeed, they also need to Programing 38 tir special delivery. $100 for first-class. Subscriber's occupation required. An- TV Toledo, Ohio, find subscribers willing to 44 Radio nually: Broadcasting Cable Ycarbo s( spend up to $10 a month scrapped its 11 p.m. Satellite 73 SI 15. Across the Dial $9.95. Microfilm newscast and eliminated for the CD- quality sounds. of Broadcasting is available from Uni- Special Report 34 versity Microfilms. 3(111 North Zecb the news director position. Road. Ann Arbor. Mich. 48106 (35mm. Stock Index 61 full year $55). Postmaster. please send In part, the move was 63 HIGH -TECH AGENDA / Technology 68 address corrections to Broadcasting. made to exploit what the 1705 Males St.. N.W.. Washington. station sees as a more Several high -ranking Top of the Week 19 D.C. 20036. valuable late night Democratic members of the Washington 63 Broadmsting Jun 25 1990 This Wish 5 Not Just Pretty He's Charlie Rose. For the past six years on CBS News' "Nightwatch," he's earned his reputation as TV's best interviewer with com- pelling profiles of hard -to -get personalities from all walks of life, including: Pres. George Bush Dr. Jonas Salk E.L. Doctorow Lech Walesa George Wallace Charles Manson Woody Allen Lucille Ball Miles Davis Henry Kissinger Corazon Aquino Morley Safer Bill Cosby James Earl Jones Jane Seymour Pete Rose Bob Hope Spike Lee Louis Farrakhan Billy Crystal Art Buchwald Helmut Schmidt Ed Koch Erica Jong Dan Rather Merv Griffin William Kunstler Gary Hart Garrison Keillor Ray Bradbury Ted Williams James Michener Diane Sawyer Maya Angelou Richard Avedon Nancy Reagan Barry Goldwater Oscar de la Renta Leslie Ann Wan-ei Grant Tinker Bill Blass Kareem Abdul- Jaabar Susan Dey Walter Cronkite Mrs. Salman Rushdie John Glenn Leslie Stahl Fay Vincent Tom Sefleck Dick Cheney George Will Steven Spielberg Helen Hayes Saul Bellow George McGovern Ferdinand Marcos George Foreman Donald Trump Howard Baker Charlie Rose *144"4- werrMglowarspirgerm----, Already sold in 115 Markets- Another Over 82% of the Country! New York WNYW Los Angeles KTTV Chicago WFLD Philadelphia KYW San Francisco KPIX Boston WFXT Washington, DC WTTG Detroit WJBK Dallas KDAF Cleveland WKYC Houston KRIV Atlanta Face. WAGA Tampa WTSP Minneapolis KSTP Seattle KCPQ Miami WTVJ St. Louis KTVI Denver KDVR Phoenix KPNX Sacramento KOVR Hartford WVIT San Diego KNSD Orlando WESH Indianapolis WRTV Portland, OR KATU Cincinnati WKRC Kansas City KCTV Charlotte WBTV Raleigh WPTF Columbus, OH WBNS Greenville-Spartanburg WSPA New Orleans WDSU Grand Rapids WWMT Oklahoma City KFOR Salt Lake City KSTU Norfolk WTKR Providence Robert Maxwell Jim Bakker Buster Douglas WLNE Wilkes -Barre WBRE Birmingham WBMG James Brady Magic Johnson Tip O'Neill Louisville WAVE West Palm Beach WPBF Albuquerque John Huston Peter Jennings Dizzy Gillespie Caspar Weinberger Bishop Desmond Tutu Frank Robinson KOB Dayton WKEF Charleston- Huntington WOWK Dan Quayle Jimmy Carter Alan King Albany, NY WRGB Tulsa KTUL Mobile WEAR Flint.