KIM HOYOS 973-396-7271 | KimHoyos.com | [email protected]
WORK EXPERIENCE Salty, Social Media Manager (2020) ● Write, edit, and publish content to share on Salty's Twitter, Facebook, and Instagram accounts (135K+ Followers) ● Track and share analytics to strategize engaging brand content ● Create videos, graphics, and other media assets as needed ● Monitor brand-related mentions on all social platforms and manage online community
MTV, Digital Strategy Coordinator (2018-2020) ● Lead the development of social impact digital and social strategy – including goals, platforms, messaging, calls to action, launch schedule and planning, etc. – for all social impact activations ● Write scripts and capture videos on site with internal and external talent for social impact campaigns ● Write copy for any campaign or social issue related tweets appearing on MTV, VH1, and MTV News brand social ● Align interdepartmental teams on issue messaging and social impact framework for campaigns and digital content
MTV, Digital Intern (2017) ● Assist on shoots for MTV’s TRL live streams, MTV Facebook live streams and skits with talent, including creation of pre production packets ● Pitch, research, and write news and lifestyle stories for MTV Snapchat ● Create digital concepts for MTV brand social platforms focused on show promotion and pop culture news
Greenpoint Pictures, Intern (2017) ● Support the office manager with day to day maintenance of editing suites including completion of day-of runs ● Maintain post production packets and binders with updated information ● Track payroll completion and accuracy for expense reports
“Late Night with Seth Meyers”, NBCUniversal, Music Intern (2016- 2017) ● Support the 8G band in day-of-show needs including rundown distribution, setlists updates, and band runs ● Manage official band Instagram account alongside LNSM social media team ● Serve as a production assistant on shoots with production staff
“The Tonight Show Starring Jimmy Fallon”, NBCUniversal, Research Intern (2016) ● Research upcoming guests and create thorough information packets for research team and producers ● Maintain Jimmy Fallon’s desk notes from previous shows using NBC server ● Serve as a production assistant on shoots with production staff and talent
"Georgia O'Keefe", Tate Modern Museum, Production Assistant (2016) ● Manage all needs for talent on set ● Work with location managers for security and other production needs ● Communicate with producer and production house to ensure media transport
EDUCATION Rutgers, the State University of New Jersey B.A. Journalism and Media Studies, minor in Gender in Media, Certificate in Digital Filmmaking
SKILLS Final Draft, Final Cut (X,7), Adobe Suite: Premiere Pro, Photoshop, InDesign, Lightroom; Canon & Sony camera models, Scriptwriting, Digital Strategy, Social Media Analytics, Conversational Spanish, Research, Copywriting, Event Planning