Reel Project, Real Impact
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READSHAREFOLLOW newindianexpress.com Mail us: [email protected] 30�03�2021 TUESDAY DAY’S DIARY THE JOURNEY LITTLE LHASA EDUCATION FOR TIBETANS ‘Puneeth turns a director’s Tibet to India On March 17, 1959, as Chinese He and around 20 of his entourage Realising the importance of modern Tibetan spiritual leader Tenzin troops crushed a Tibetan rebellion, reached Dharamshala in the Himalayan education for the children of Tibetan vision into reality’ Gyatso, known as His Holiness the Tenzin Gyatso slipped out of the mountains. He was followed by around refugees, he impressed upon Nehru 14th Dalai Lama, escaped from Tibet Norbulinka, his summer residence 80,000 Tibetans, who settled here, the need to create a Special Section and reached India on this day in 1959 in Lhasa, and arrived in India on foot giving the place the name ‘Little Lhasa’ for Tibetan Education PG 4 MONIKA MONALISA HESE days, the smart By The phone is as good as Way several machines put STARTUP together – calculator, watch, and of course, WATCH a camera. And with more advanced lens- BACKSTORY T es in phones, the na- Yield Asset Real Estate Tech ture of photography Fun and is a Bengaluru-based startup has changed a lot. Photogra- established in June 2020 by phers from different specialisa- real estate and asset tions, like wildlife, wedding festivities management expert Rajesh and macro, don’t mind clicking City celebs seem to have had a Binner, and fintech some photographs using their blast during Holi. While Anuja entrepreneur Riaz Maniyar. It smartphones instead. The size Chauhan posted pictures of is a prop-tech platform that of the equipment may be be- her family with flower enables fractional ownership coming smaller but the scope it garlands, coloured faces and of commercial spaces, with provides is only getting larger. her “pink hair”, Nicole Faria an aim to disrupt the The biggest perk? Accessibility, shared photos of her rocking monopoly of ultra HNIs says shutterbugs. some creative Holi-themed (High Networth Individuals). Phone photography has be- makeup. Director Prashanth come such a rage that there are Neel too posted a photo FINANCE FUNDA now professional classes on it. on his Instagram story of his The startup has raised a seed Sreekumar Krishnan, who two munchkins covered in fund, which the founders takes workshops on phone pho- different colours. were unwilling to disclose. tography, can go on and on about the advantages of his fa- USP vourite subject. “Phone photog- According to the founders, raphy is basically a point and the idea is to bring shoot formula, which was the commercial real estate concept of photography when it 1 ownership to the common started. It was later that com- man. They focus on creating plexities like zoom and other a friendly real estate features were added. Now with Phone cameras may be small but the big environment to generate phone photography, everything picture is that they are now becoming the both passive income and has come full circle again. long-term wealth in a stable These formats come handy dur- go-to option for many shutterbugs manner in most market ing street photography,” says conditions. Krishnan. This trend has also become a TARGET AUDIENCE game changer when it comes to It aims to target anyone lugging around equipment. Es- who would like to own pecially when phone cameras commercial real estate started going beyond five mega assets with a ticket size pixels. “Ever since phones like of `25 lakh. Samsung S6 and iPhone 6 came out, the cameras have been high-end. The resolutions are 2 Full steam so good that the pictures have print quality. Phone photogra- ahead phy might even take over other forms of photography, except IPL is just around the corner for certain genres like wildlife,” and RCB captain Virat Kohli is says Krishnan, who won the leaving no stone unturned first prize at iPhone Photogra- when it comes to game prep. phy awards 2019, for a picture hacks we learned. A subject size, phone cameras can be The cricketer posted a video of he shot on his phone. that is discussed a lot is phone lighter on the wallet too. Many him jogging on a treadmill and For Hari Prasad Vasishta, a photography, which is fast shutterbugs can now take up said, “No rest days. From wildlife and event photogra- growing now. There’s a lot to their passion without shelling here on its all about speed pher, it’s all about taking a good discuss when it comes to the out a huge sum of money on a #IPL”. Here’s hoping ee picture. “Most work-related quality and techniques used for professional DSLR. Sandhay- sala cup namde! photography is done on the a better frame,” says Vasishta. ashree Kudli got hooked to DSLR that I use. But during Besides being compact in macro photography three years other times, you get one chance ago but was not keen on invest- to capture a moment that won’t JOIN THE CLUB ing in a DSLR at that point of happen again. That’s when a Focus Photography Club time. “For macro photography, phone camera comes handy,” (Facebook) you don’t need to buy a camera says Vasishta, who has been a with a big zoom lens. Now there professional photographer for Wildlife Action Photography are macro zoom lens available, 3 the last eight years. He is also a (Facebook) which you can attach to your part of many photography Indian Wildlife Photography phone camera,” says Kudli, Rajesh Binner (top) and groups on WhatsApp and social (Facebook) adding, “And these lens start Riaz Maniyar media. “In these groups, we dis- from a price range `4,000. It’s Smartphone photography by (1) Hari Prasad Vasishta, (2) Sandhayashree Kudli and cuss meetups and new tricks or Photowalk Bengaluru (Instagram) definitely more economical.” (3) Sreekumar Krishnan Hit or flop? City’s Meant to be a one-stop guide to India’s diverse culture and environmentalists, traditions, this coffee table book by FICCI FLO Bengaluru has urban experts and been designed and detailed with millennials in mind film fraternity weigh in on the recently-proposed Of seasons and reasons film city at S A N AT H P R A S A D “The book is a tribute to our Hesaraghatta heritage with an emphasis on HERE’S much colour and our festivals and related reci- celebration involved in In- pes. It is also a moment to cele- MONIKA MONALISA dian festivals. Even as brate our cultural lineage and food usually takes prece- help millennials understand NVIRONMENTALISTS Tdence, how many actually their roots,” says Kalra. and urban planners in the know the significance of the The 278-page book is priced at city are an upset lot these festival or even a dish prepared `1,500 and the proceeds days. A recent announce- specially on the occasion? This will go towards various Ement about film city to be Representational pic book called Rtu Rasya is meant initiatives of FICCI FLO established on 150 acres of land to decode the mythological sig- Bengaluru Chapter. at Hesaraghatta has garnered a nificance of 18 festivals of all The book explores the cus- lot of criticism. According to things were taken care of.” faiths. toms and significance of festi- environmentalists and urban While some members of San- The book is a tribute to The coffee table book was vals, starting with a chapter on planners, the project will not dalwood feel the project might our heritage with an launched by the Federation of the upcoming festival of Ugadi just hamper the wetland but REEL PROJECT, help with a studio facility, they emphasis on our Industry and Federation of In- and goes into the details of also needs better planning for a reiterate that it shouldn’t be at dian Chambers of Commerce Lent, Ramadan, Deepavali, and township like this. the cost of the environment. “It festivals and related and Industry’s (FICCI) women’s others. Sheetal C, editor of the This is not the first time the does not matter how good our recipes wing – Federation of Ladies Or- book, is not new to writing government has proposed a REAL IMPACT real locations are. It’s always - Jyotika Kapoor Kalra, ganisation (FLO), Bengaluru, about festivals, having film city in Hesaraghatta wet- good to have a studio with bet- chaired by Jyotika Kapoor Ka- previously written on Sindhi land. It was first proposed in have been buried to bring up per cent of the work force ter facilities, where things like chairperson, FICCI FLO Blr lra. “We did not have a ready festivals. “We had to condense the ’80s by then Karnataka bus stands, housing colonies, comes from Bannerghatta Road lighting and sound are under reckoner in the market for a vast amounts of information chief minister, the late Ram- stadia etc,” says Rao. with no proper transportation our control while filmmaking,” book like this. Rtu Rasya is an available on Indian festivals akrishna Hegde. But four dec- But the proposed project is facilities available,” says says filmmaker and producer exploration of the season, rea- into capsules for everyone to ades on, the proposal has still leaving people concerned for Ravichandar. Rajendra Singh Babu. Accord- son, tradition and the dishes as- understand, especially the not taken off for various rea- reasons that go beyond its envi- He continues, “The next ing to him, there are many rea- sociated with each festival,” youth,” she says. sons. Considering that Ben- ronmental impact. Ravichan- point is social infrastructure. sons why a city like Bengaluru says Kalra about the book, Moreover, this book also has galuru does not have many riv- dar V, an urban expert, says one When a township is construct- is conducive for a film city.