Philippine Daily Inquirer 1098 Chino Roces Ave
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Category: Enduring Excellence/ Young Reader Newspaper of the Year Sponsoring Newspaper: Philippine Daily Inquirer 1098 Chino Roces Ave. cor Yague and Mascardo Streets, Makati City 1200 Philippines Project director: Minerva Generalao, Research Dept. Head Email: [email protected] Phone: +632 897 8808 local 346 Circulation: 250,000 copies nationwide from Mondays to Saturdays, and 270,000 on Sundays Brief description: The Inquirer Read-Along program aims to spread the joy and fun of reading among children aged 7 to 13 through interactive and wacky storytelling sessions with celebrities and other role models. Part 1. The Inquirer Read‐Along: Why we did it and What it is We have heard the sad news. READING IS DOWN. Why we did it Declining newspaper readership in the Philippines and in many countries Declining proporon of Filipino non‐ school book (NSB) readers, from 90 % in 2003 to 83 % in 2007. ‐ Naonal Book Development Board Survey Why we did it READING ON THEIR OWN is one habit top students of several public and private schools had all developed ‐ Ateneo de Manila University team survey Popular belief: Reading is at the core of learning Why we did it With television, computers and other mulmedia, books have competed with gadgets and have taken the back seat. Most children only read when they are told to do so. Reading has become a chore to be done only when assigned as homework or is needed to pass an examinaon. Our Dream: Empowered children who love to read on their own Our mission: To spread the fun and joy of reading Our program: The Inquirer Read‐Along gathers children aged 7 to 13 for a story reading session with celebries, famous role models or relavely unknown achievers in their field and with wacky interacve storytellers. During a read‐along Children listen During a read‐along Children think and ponder During a read‐along Children imagine and wonder During a read‐along Children share thoughts and feelings (They respond to quesons before, during and aer a story is read, and win a prize, mostly a book) During a read‐along Children get to do things together During a read‐along Children (oen) get surprises During a read‐along Children have big smiles and laughter During a read-along In all, children have fun and joy in reading Our read‐along messages: Reading is IN Children listen intently to a reading by a movie actor. (They read‐along with their idol.) Our read‐along messages: Reading is something that is easy to do Children get reading ps. Our read‐along messages: Reading is fun How it is done An hour‐long session with at least three parts: . Read‐along with a celebrity or role model . Read‐along with a wacky and interacve storyteller . Read‐along with Junior Inquirer to learn reading ps With fun games and queson and answer poron Others: Opening prayer to be led by a child parcipant; closing group shot with the readers; reading of books in Filipino (naonal language) and in English, book and bookmark giveaways, snacks How we began The Inquirer Read‐Along was launched in May 2007 . With 20 children parcipang (children of Inquirer employees and of Inquirer neighbors) . At the Inquirer Library . With a celebrity reader (a movie actress) The original plan: To hold sessions twice a month, on Saturday mornings, at the Inquirer Library for 20 to 25 children. (Hence, the intended indicators of success: number of sessions = 24 per year; number of children aending = 600) Our launching story was published in our newspaper A photo was on Page One The story was on the Inside Pages Warm, enthusiasc response to the launching story Quite a number of parents and NGOs called to have their children preregistered for the next session A problem for the venue (The Inquirer Library) could only accommodate about 25 children) – a “happy” problem. Soluon: Change venue We converted a mulpurpose room into a brightly decorated “library” to accommodate more than 50 children The second read‐along Held at the Inquirer Mulpurpose Room, had more children aending The story was published in the inside pages More enthusiasc, even amazing, response . To the second read‐along story and to the next stories of the read‐along More parents, NGOs and schools called to send their children to the session A lot of invitaons to have a session in Metro Manila and across the country – a bigger “happy” problem Three‐pronged strategy to respond to the numerous invitaons Make the program Portable Adaptable Replicable Portable read‐along Sessions are held outside the Inquirer Main office in Maka Sharing of resources and responsibilies. Host partner provides the venue (decorates it for the fun ambiance and provides the mats, chairs) and equipment like LCD and screen; invites the children and provides their snacks. The Inquirer Read‐Along Team takes care of inving the readers and of hosng. It just brings the Read‐Along standee, registraon forms, IDs, the token gis of Guyito dolls for the readers. At the first read‐along in a shopping mall’s bookstore, the stage is set with the placing of the read‐along standees. Since then, the read‐along has been brought to many different places: schools, orphanages, hospitals, malls, village halls, relocaon areas for the displaced vicms, among others. Adaptable Themed stories . Universal themes like concern for the environment, peace, love, respect, coping skills; themes related to the celebraon of the day (Mother’s Day, celebraon of People Power) . Concrete issues in the area: Children of war, vicms of typhoons, respect for diversity, etc. • A best pracce for the program has been to harness the experse of Inquirer’s reporters, researchers and photographers to share with the public the stories of each Read‐Along, which, despite having a fixed program, has each been unique. • This makes the story worth sharing and publishing on Page 1 and in the inside pages of Secon A. No. of children aending: From 25 to over 500 children Themed sessions Themed sessions Replicable Sessions to be done in the provinces by the Inquirer bureaus Read‐Along 101 training workshop on: Book‐based interacve story telling and fun hosng For the bureau reporters, correspondents and staff to be reinvented into hosts, writers, organizers and secretariat for the provincial read‐along. Replicable Read‐Along 101 training program have been conducted for teachers, college students, daycare workers and other volunteers in the following places: . Inquirer Maka Main Office . Bacolod City . Marinduque . Iligan City . Cagayan de Oro City Replicable Special events Conducted in coordinaon with the Inquirer bureaus and network of volunteers, sponsors and donors across the country . Launching of the read‐along in four cies naonwide on November 13, 2008 . Simultaneous read‐along in 25 cies and provinces on December 4, 2010 . 3 other simultaneous read‐along. Use of “technology” made possible the 9 simultaneous read‐along using a video conferencing facility with the Philippine Navy in May 2011 and May 2012. Another 14 simultaneous read‐along sessions in SM malls across the country during the celebraon of Naonal Children’s Book Day in July. 2 Read‐Along Fesvals in 2011 and 2012. The fesvals aim to bring together children, storytellers, and other like‐minded organizaons to celebrate the joy of reading through a marathon of events. Special event Launching of the read‐along in four cies Launching of the read‐ along by the 4 Inq. bureaus Special Event 25 simultaneous read‐along across the Philippines More than 2,000 children from Batanes to Tawi‐Tawi regaled with stories on the common theme “inspiring individuals and empowering communies” in 25 simultaneous Inquirer Read‐Along sessions held in the morning of December 4, 2010 as part of the newspaper’s 25th anniversary celebraons Parcipated in by more than 70 returning and first‐mer storytellers naonwide, including Inquirer president and CEO Alexandra Prieto‐ Romualdez and her sons Luca, Ben and Nico, who did the honors at the Inquirer main office in Maka Conducted by more than 120 Inquirer employees from the main office in Maka and in the four Inquirer bureaus who volunteered with reading advocates, NGO and corporate partners Inially considered as “ambious,” “not doable in a year’s me” and even “impossible” A successful project – a tesmony to what planning, training, judicious use of resources and volunteerism can do Special Event 25 simultaneous read‐along across the Philippines Special Event 25 simultaneous read-along across the Philippines Special Event 25 simultaneous read‐along across the country Special Event 9 Simultaneous with the Navy Special Event 1st Inquirer Read‐along Fesval With the Filipino child and the stories of the world as its theme focus, the fesval’s acvies include . Six storytelling sessions. Each read‐along session had three readers: a celebrity, a trained storyteller and foreign naonal who told a popular story from his/her country. A storytelling compeon. The winner of the storytelling contest was crowned the fesval king . Living museum of well‐loved storybook characters . Seminar for preschool teachers on methods and techniques on how to impart early love for reading (on how to encourage a child to get the reading bug early) Special Event 1st Inquirer Read‐along Fesval Special Event 1st Inquirer Read‐along Fesval Special Event 2nd Inquirer Read‐along Fesval A MARATHON OF STORYTELLING SESSIONS: A total of six storytelling sessions in two days – three sessions each day, with each session having three sets of storytellers composed of celebries and professional storytellers. Special Event 2nd Inquirer Read‐along Fesval THEME: The Filipino Child and the Stories of the Earth All stories used in the Fesval focused on the importance of caring for the environment and the treasures of the planet Parts 2 and 3.