DOCSLIB.ORG

ENJOYING SOCIAL TV Re-Discovering the Social Process and Big Data Research —————————————————————————–

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
ENJOYING SOCIAL TV Re-Discovering the Social Process and Big Data Research —————————————————————————– ADVERTIMENT. Lʼaccés als continguts dʼaquesta tesi queda condicionat a lʼacceptació de les condicions dʼús establertes per la següent llicència Creative Commons: http://cat.creativecommons.org/?page_id=184 ADVERTENCIA. El acceso a los contenidos de esta tesis queda condicionado a la aceptación de las condiciones de uso establecidas por la siguiente licencia Creative Commons: http://es.creativecommons.org/blog/licencias/ WARNING. The access to the contents of this doctoral thesis it is limited to the acceptance of the use conditions set by the following Creative Commons license: https://creativecommons.org/licenses/?lang=en Doctoral Dissertation Universitat Autònoma de Barcelona Department of Business Entrepreneurship and Management (iDEM) ——————————————————————————- ENJOYING SOCIAL TV Re-discovering the social process and big data research —————————————————————————– Jinju Kim Jordi Lopéz Sintas Author Supervisor 1 2 ENJOYING SOCIAL TV Re-discovering the social process and big data research Jinju Kim is a doctoral candidate in International Entrepreneurship and Manage- ment at Universitat Autònoma de Barcelona. She holds a BSc in Mass Communi- cation and Journalism from Kyungpook University, South Korea, and an MSc in Art Management from the NEOMA Business School in Rouen, France. During her studies, she developed a keen interest in new media audiences and cross-cultural consumption. This led to her current research focus on media consumption and big data analysis in the field of media communication, particularly in regards to consumer behaviour. Her ultimate goal is to extend the field´s current knowledge on media consumption in the globalization era by investigating digital audiences’ interpretations of various cultural media products in order to understand the impact of new media on these processes. These research findings can be used to develop new marketing strategies for media products to maximize the likeliness of their success in various cultural markets. 3 4 ENJOYING SOCIAL TV Re-discovering the social process and big data research ———————————————————————– Dissertation for the purpose of obtaining the degree of doctor at Universitat Autònoma de Barcelona by Jinju Kim 5 6 This disseration has been approved by the supervisor prof. Jordi Lopéz Sintas. Copyright @ 2019 by Jinju Kim Declaration of Originality No portion of this work written in the thesis has been submitted to qualify for another degree at another uniersity or other learning institute. Decelaración de Originalidad Nignuna porción de este trabajo escrito en la tesis ha sido presentado para optar por otro grado en otra universidad u orto instituto de aprendizaje. Copyright Statement All rights reserved. No parts of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the author. Declaración de Derecho de Autor Todos los derechos reservados. Ninguna parte de esta publicación puede ser re- producida, almacenada en un sistema de recuperación, o transmitida, de ninguna forma o por ningún medio, electrónico, mecánico, foto-copia, grabación, o de otra manera, sin el permiso previo por escrito del autor. 7 8 Stefano, we have done it 9 10 PREFACE Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something and that this thing must be attained. Marie Curie 11 12 ACKNOWLEDGEMENTS I am truly grateful to everyone who helped and encouraged me to complete my Ph.D. thesis, especially. Professor Lopez-Sintas: my Ph.D. would have not been possible without my super- visor, Jordi. Four years ago I flew to Barcelona with the dream of working with you. Once I was accepted in your team, I was so glad and planned my perfect harmless Ph.D. journey. However, the Ph.D. was harder than I thought but at the same time much more rewarding. You stood by me during every struggle and taught me not to lose the trust in myself and in our job. You also thought me to become disciplined, open-minded for new knowledge and research challenges. I wouldn’t dare start Ph.D. if I knew I would have to develop my own computer code. When I arrived in Barcelona, I was a purely theoretical girl and now, after 4 years I become a computer coding nerd. Thank you for introducing me to the 21st century by opening the door to the big data world. You also become a reference point during my four years in Barcelona. Being a proper Korean, I couldn’t express easily how much I enjoy the time with you. You told me that when we finish my Ph.D., it is not the end but a new start. This time, I will be more Spanish and less Korean. My Ph.D. colleagues and staff members in the business department, in particular: Jorge, Jonathan, Marco. It has been a true pleasure to share my Ph.D. experience with you. Thank you for the nice discussions in and outside UAB. Trang, Gozde, Tatiana, Nestor. Thank you all for sharing the moments with me. The Erasmus+ programme is gratefully acknowledged to support my research stay at Università Cattolica del Sacro Cuore at OssCom team in Milano. Special thanks to: Prof. Aroldi for his true interest in my research and for giving me lot of inspiration and research ideas; Elisabetta for sharing nice moments as a working team; Simone for welcoming me in Milano. Jakkapong I was so happy to stay close with you in the same team. Thank you for your kindness and delicious Thai cuisine. I am sorry I invited you to my house and asked you to cook for us. Thai food for sure was a secret ingredient for our friendship or maybe the other way around. I felt that there is someone I can count on, who helped me a lot during my last period. Jess, my American captain. My period in BCN can be divided without and with Jessica. Thank you for being my friend not, an acquaintance. Even when you were in your cave you were there for me when I needed you. Thank you for guiding me home in Barcelona. And now I nominate you as the last torchbearer, GO! 13 Jaime, my crazy funny doctor Borego. Thank you for being always wise and at the same time crazy. You are a weirdo but also the dearest friend in my Barcelona life. You claim that you want to be the best man at my wedding but why I should see the news about your wedding on Facebook? I am waiting for your wedding card, my dear Borego. Kangsu & Suyoung & Yujin, Mass media crew at KNU in Europe. We know each other since I was 20 and now, 10 years later we are still studying together, not in Korea but in Europe. Just knowing that you are here gives me the strength to move on. Thank you for being always supportive. I am so proud of you. Looking forward to gathering again. Hongfen (Giegie). The best support I got living here was from you and Zhouhan. You taught me to stand up and fight for what you love. It is so strange that Stefano calls you “sister” even though he was your partner and Zhouhan’s father. at least for one day. Let’s allow him to call you like that. To be honest for you and Zhouhan I can happily share my Stefano. I want you to know I am here for you and Zhouhan in every important moment of your lives as a family. Cristina, you are my “San Marco el Lion, Ti co nu, nu co Ti”. You cannot get rid of us. I will stick to you. And please don’t be afraid to know that you are my life guru. It is not enough saying thank you for the wonderful time we spend together, so I will stay close to you to pay you back and learn more from you. So, from now on. thank you in advance. Joda & Maji. We have been friends since primary school, and frankly speaking, we have never grown up since then. Your silly jokes and slapsticks saved me to breathe and laugh in hard time. Both of you are true friends who are always beside me in my struggling and also in my happiness. Let’s not become mature for each other’s sake. Teo, my bro. Thank you for always saying that I am doing well. For you the same, you are doing very well. As much as you believe in me, I also do for you. You are my old and young brother. During your race, I will support you with all my heart until you complete your goal. Love you, my bro. Mom and Dad. Thank you for teaching me never give up, always think positive. Mom, 7 years ago you literally pushed me inside a flight to go to Europe to study. Since that day my life has changed upside down. Thanks to both of you that I can now dream something I didn’t even know it existed. Papà without your endless belief and support I couldn’t move on to succeed it. Both of you make me see more 14 and learn more about the world. Every day I am happier than yesterday thanks to you. Truly, I am so glad that I am your daughter. Stefano Without you, I probably wouldn’t have had the courage to start my new life in Europe. Your support was always the source of courage in every turning point of my life. You are always next to me since the time I chose the university for my master.
Load more

Recommended publications
  • The Globalization of K-Pop: the Interplay of External and Internal Forces
    THE GLOBALIZATION OF K-POP: THE INTERPLAY OF EXTERNAL AND INTERNAL FORCES Master Thesis presented by Hiu Yan Kong Furtwangen University MBA WS14/16 Matriculation Number 249536 May, 2016 Sworn Statement I hereby solemnly declare on my oath that the work presented has been carried out by me alone without any form of illicit assistance. All sources used have been fully quoted. (Signature, Date) Abstract This thesis aims to provide a comprehensive and systematic analysis about the growing popularity of Korean pop music (K-pop) worldwide in recent years. On one hand, the international expansion of K-pop can be understood as a result of the strategic planning and business execution that are created and carried out by the entertainment agencies. On the other hand, external circumstances such as the rise of social media also create a wide array of opportunities for K-pop to broaden its global appeal. The research explores the ways how the interplay between external circumstances and organizational strategies has jointly contributed to the global circulation of K-pop. The research starts with providing a general descriptive overview of K-pop. Following that, quantitative methods are applied to measure and assess the international recognition and global spread of K-pop. Next, a systematic approach is used to identify and analyze factors and forces that have important influences and implications on K-pop’s globalization. The analysis is carried out based on three levels of business environment which are macro, operating, and internal level. PEST analysis is applied to identify critical macro-environmental factors including political, economic, socio-cultural, and technological.
    [Show full text]
  • A Theological-Ethical Critique of Korean Entertainment Television in the Light of Alasdair Macintyre's Ethics by Hoseok
    A theological-ethical critique of Korean entertainment television in the light of Alasdair MacIntyre's ethics by Hoseok Kim Thesis presented in partial fulfilment of the requirements for the degree Master of Theology (Systematic Theology) at Stellenbosch University. Supervisor: Prof. Dion Forster April 2019 Stellenbosch University https://scholar.sun.ac.za Declaration By submitting this thesis electronically, I declare that the entirety of the work contained therein is my own, original work, that I am the sole author thereof (save to the extent explicitly otherwise stated), that reproduction and publication thereof by Stellenbosch University will not infringe any third party rights and that I have not previously in its entirety or in part submitted it for obtaining any qualification. April 2019 Copyright © 2019 Stellenbosch University All rights reserved ii Stellenbosch University https://scholar.sun.ac.za Abstract The mass media is exerting an enormous influence on Korean society today, especially television media. The latter does not only mirror Korean norms, but also determines and reinforces current ethical trends. Amongst others, survival audition programs have gained much popularity in recent years This study argues that the neoliberal values embedded in these programs are impacting on the moral formation of viewers, and thereby facilitating the ethical deficiency of Korean society. To understand this phenomenon further, this study examined the specific values of Korean television entertainment, and took cognizance of why and how these programs should be critiqued. This analysis was done from three different perspectives: A socio-historical perspective, a media theoretical perspective, and an ethical-theological perspective. The former tracked the origin of neoliberalism in Korean society and how it has evolved over time.
    [Show full text]
  • Entertainment&Media
    ENTERTAINMENT&MEDIA CJ E&M CJ CGV CJ HELLOVISION 1 CJ E&M is Asia’s No.1 integrated contents company, offering a variety of contents and platform services, including media, movies, live entertainment, and games. CJ E&M leverages synergies by converging a myriad of contents to lead the global Hallyu with new contents developed for one source for multi-use. 25 Korea’s first Multiplex Theater CGV boasts the largest number of cinemas in Korea and the greatest brand power. CGV has continued to develop a unique cinema experience so that the audience can watch a movie within the optimal environment. Cultureplex offers a new paradigm in movie theaters and is just one of the many innovations that CJ has brought to the movie industry. 41 CJ HelloVision is a leader in the smart platform market, delivering valuable contents and information to customers. CJ HelloVision provides you with advanced services fit for the new media environment. Its products include smart cable TV ‘hello tv Smart,’ digital cable TV ‘hello tv,’ fast speed internet ‘hello net,’ internet home telephone ‘hello fone,’ Korea’s No.1 budget phone service ‘hello mobile’ and the N screen service ‘tving.’ CJ E&M CJ CGV CJ HELLOVISION 2 3 BUSINESS OVERVIEW FINANCIAL HIGHLIGHTS CJ E&M Weight of each business Sales by year (Unit: billion won) CJ E&M Center, 66, Sangamsan-ro, Mapo-gu, Seoul as % of sales www.cjenm.com (As of 2013) 2013 1,716.1 2012 1,394.6 29% Asia’s No.1 Total Contents Company CJ E&M, 2011 1,279.2 45% creating a culture and a trend 12% Media Sales Profit by Year (Unit: billion won) Game 14% CJ E&M is the No.1 total contents company creating culture and trends.
    [Show full text]
  • Influence of American Media Upon Korean Broadcasting Culture
    Running head: INFLUENCE OF AMERICAN REALITY SHOW TO KOREAN VIEWERS Influence of American media upon Korean broadcasting culture - Analyzing ‘American Idol’ vs. ‘SuperStar K II’ Han Na Shin Liberty University INFLUENCE OF AMERICAN REALITY SHOW TO KOREAN VIEWERS ii Abstract This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of the strongest trends in Korean society through SuperStar K Season II, and it gives hope to people who display a growing confidence in what they really want to do with their professional lives. INFLUENCE OF AMERICAN REALITY SHOW TO KOREAN VIEWERS iii Acknowledgements First of all, I would like to thank God who strengthens me. God really worked in me through the whole process of this work, and He showed me His grace and love. He taught me to trust Him in any condition, and I now declare nothing is impossible within Him. Secondly, I would like to thank my thesis chairperson, Dr. Carey Martin, for his guidance, continuous help, and encouragement. I would also like to thank my rest of thesis committee members, Dr.
    [Show full text]
  • Diversity of K-Pop: a Focus on Race, Language, and Musical Genre
    DIVERSITY OF K-POP: A FOCUS ON RACE, LANGUAGE, AND MUSICAL GENRE Wonseok Lee A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS August 2018 Committee: Jeremy Wallach, Advisor Esther Clinton Kristen Rudisill © 2018 Wonseok Lee All Rights Reserved iii ABSTRACT Jeremy Wallach, Advisor Since the end of the 1990s, Korean popular culture, known as Hallyu, has spread to the world. As the most significant part of Hallyu, Korean popular music, K-pop, captivates global audiences. From a typical K-pop artist, Psy, to a recent sensation of global popular music, BTS, K-pop enthusiasts all around the world prove that K-pop is an ongoing global cultural flow. Despite the fact that the term K-pop explicitly indicates a certain ethnicity and language, as K- pop expanded and became influential to the world, it developed distinct features that did not exist in it before. This thesis examines these distinct features of K-pop focusing on race, language, and musical genre: it reveals how K-pop groups today consist of non-Korean musicians, what makes K-pop groups consisting of all Korean musicians sing in non-Korean languages, what kind of diverse musical genres exists in the K-pop field with two case studies, and what these features mean in terms of the discourse of K-pop today. By looking at the diversity of K-pop, I emphasize that K-pop is not merely a dance- oriented musical genre sung by Koreans in the Korean language.
    [Show full text]
  • A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave As a Cultural Industry Yeojin Kim
    Hastings Communications and Entertainment Law Journal Volume 36 | Number 1 Article 3 1-1-2014 A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave as a Cultural Industry Yeojin Kim Follow this and additional works at: https://repository.uchastings.edu/ hastings_comm_ent_law_journal Part of the Communications Law Commons, Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Yeojin Kim, A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave as a Cultural Industry, 36 Hastings Comm. & Ent. L.J. 59 (2014). Available at: https://repository.uchastings.edu/hastings_comm_ent_law_journal/vol36/iss1/3 This Article is brought to you for free and open access by the Law Journals at UC Hastings Scholarship Repository. It has been accepted for inclusion in Hastings Communications and Entertainment Law Journal by an authorized editor of UC Hastings Scholarship Repository. For more information, please contact [email protected]. A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave as a Cultural Industry by YEOJIN KIM* I. Introduction .......................................................................................................................... 60 II. Recent Trend of the Korean Wave and K-Pop ...................................................................... 62 A. Appearance and Development of
    [Show full text]
  • Here Come the Rolling Stones
    PLUS ON TOUR WITH DENNIS RODMAN'S DPRK BAskETBAll DIplOMACY CIRCus Follow Us on WeChat Now Advertising Hotline 400 820 8428 城市漫步上海 ! 英文版 2 月份 JAGGERThe Exclusive Interview 国内统一刊号: CN 11-5233/GO China Intercontinental Press Here Come The Rolling Stones... FEBRUARY 2014 win tickets!p120 that’s Shanghai 《城市漫步》上海版 英文月刊 主管单位 : 中华人民共和国国务院新闻办公室 Supervised by the State Council Information Office of the People's Republic of China 主办单位 : 五洲传播出版社 地址 : 中国北京 海淀区北三环中路 31 号生产力大楼 B 座 7 层 邮编 100088 Published by China Intercontinental Press Address: B-721 Shengchanli Building, No. 31 Beisanhuan Zhonglu, Haidian District, Beijing 100088, PRC http://www.cicc.org.cn 社长 President of China Intercontinental Press: 李红杰 Li Hongjie 期刊部负责人 Supervisor of Magazine Department: 邓锦辉 Deng Jinhui 主编 Executive Editor: 袁保安 Yuan Baoan Editor Ned Kelly Deputy Editor Monica Liau Section Editors Marianna Cerini, Andrew Chin, Lauren Hogan Events Editors Tongfei Zhang, Zoey Zha Photographer Elliot deBruyn Contributors Emily Aylett, Noemi Cassanelli, Simon Cockerell, Andrew Collins, Maura Elizabeth Cunningham, Jamie Barys, Aelred Doyle, Abie Epstein, Van Fan, Jeremiah Jenne, Trevor Marshallsea, Jessica McGovern, Simon Smith, James Stockdale, James Tiscione Copy Editor Aelred Doyle Urbanatomy Media Shanghai (Head office)上海和舟广告有限公司 上海市澳门路 872 弄 10 号 邮政编码 : 200060 No. 10, Lane 872 Aomen Lu, Shanghai 200060 电话 : 021-2213 9018 传真 : 021-2213 9010 Guangzhou 上海和舟广告有限公司广州分公司 广州市越秀区麓苑路 42 号大院 2 号楼 610 房 邮政编码 : 510095 Room 610, No. 2 Building, Area 42, Lu Yuan Lu, Yuexiu District, Guangzhou,
    [Show full text]
  • Cj E&M (130960
    August 10, 2012 Company Report CJ E&M (130960 KQ) Media Broadcasting operations: The lone bright spot Daewoo Securities Co., Ltd. Jee-hyun Moon +822-768-3615 Trim TP to W28,000; Maintain Trading Buy call [email protected] We maintain our Trading Buy call on CJ E&M but trim our target price to W28,000 (from W30,000). Our target price cut is mainly due to the fact that we lowered our 2012 EPS estimate by 4.9% to reflect the companyÊs 2Q results. CJ E&M has made massive investments since 2H11 to enhance the competitiveness of its programs. And, in 2Q, the companyÊs broadcasting operations delivered revenue growth on the back of this improved competitiveness. However, all of the companyÊs non- broadcasting operations incurred operating losses in the quarter. And the outlooks for these operations are likely to stay murky until the success of their content (e.g., games, Trading Buy (Maintain) movies) and expenses are confirmed. Target Price (12M, W) 28,000 Growth story of broadcasting operations unfolding Share Price (08/09/12, W) 24,150 Expected Return (%) 15.9 CJ E&MÊs consolidated revenues increased 2.6% YoY in 2Q. However, the companyÊs EPS Growth (12F, %) -30.6 consolidated operating profit plunged 72.9% YoY, affected by increased production Market EPS Growth (12F, %) 12.9 expenses and sluggish earnings at non-broadcasting operations. P/E (12F, x) 20.0 1) The broadcasting operationÊs 2Q revenues soared 20% YoY, making a 54% contribution Market P/E (12F, x) 10.3 to revenues. The unitÊs operating profit also leaped QoQ despite an increase in production KOSDAQ 474.05 costs.
    [Show full text]
  • Gwangdaejeon in Jeonju, an Innovative Strategy in Pansori Popularization
    EXPLORING A TRADITION IDENTITY: GWANGDAEJEON IN JEONJU, AN INNOVATIVE STRATEGY IN PANSORI POPULARIZATION A THESIS SUBMITTED TO THE GRADUATE DIVISION OF THE UNIVERSITY OF HAWAI‘I AT MĀNOA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS IN MUSIC AUGUST 2017 By Hae In Lee Thesis Committee: Byong Won Lee, Chairperson Frederick Lau Young-A Park ABSTRACT Gwangdaejeon (Battle of the Clowns) was a local North Jeolla province television show that premiered in 2012 and ended in 2015, with later seasons being broadcast throughout Korea. This program’s motto was to revive the traditional pansori stage which thrived around Jeonju, the state capital of the North Jeolla province. The show was filmed in hanok (traditional Korean house) village, a historical recreation of a traditional house town in Jeonju. Gwangdaejeon was a competition for the master pansori singers, myeongchang. Gwangdaejeon follows the structure of reality popular song competition programs, which are already familiar to the public. These programs are categorized into two types: amateur and professional competitions. The former centers on auditions for novices who want to become stars, for example, Superstar K. The latter are competitions, such as I am a Singer, exclusively feature professional experts. Gwangdaejeon was similar to I am a Singer, but for myeongchang. This thesis explores the ways a television show contributes to the promotion of Korean traditional music. While Korean pop culture, such as K-pop and TV dramas, are gaining huge popularity all over the world, pansori, an example of Korean traditional vocal music, is disregarded by the majority of Koreans even though it has cultural value.
    [Show full text]
  • Festival 2016.7.1-31
    ONE MONTH festival 2016.7.1-31 Arts Alive 323 Performances Webpage 26 Countries www.OneMonthFestival.com www.TheHouseConcert.com Arts Alive SNS www.facebook.com/TheHouseConcert www.youtube.com/TheHouseConcert ONE MONTH festival www.twitter.com/hconcert 2016. 7.1-31 E-mail / TEL [email protected] +82-2-576-7061, +82-10-2223-7061 Greetings This year’s ONE MONTH FESTIVAL will be accompanied by 323 concerts in 130 cities in 26 different countries. A major difference from last year’s will be coming to everyone this year; almost every possible concert will be online- broadcasted live using SNS(Facebook). Clearly, the emotional experience of being at a concert is an irreplaceable one compared to watching it on screen. However, this is our very attempt to deliver the lively ambience of the stages to even the unreachable audiences that live far away, and also to let people know of our ambition of being one as a whole regardless of physical distance. We believe our attempt in connecting the world together with concerts throughout the whole month will be recognized for its significance as a huge cultural movement. Along with the poster, we are also introducing Re:acting Stage, which allows everyone outside of the official program to participate in this festival. We welcome the warm reaction towards the festival from everyone until the very last concert of the month. Doing this will be an active gesture by people who wish to be part of the festival. Any type of concert is welcome, and as I said it before, we will continue to accept reactions until the last concert of July.
    [Show full text]
  • Korean Wave: Discourse Analysis on Korean Popular Culture in US and UK Digital Newspapers
    MA Thesis Arts and Culture Specialization in Creative Industries Korean Wave: Discourse Analysis on Korean Popular Culture in US and UK Digital Newspapers Kwon, Eun Jee -September 2017- Supervisor: Dr. Tom Sintobin Table of Contents I. Introduction 1. General Description ………………………………………………………….….1 2. Existing Research…………………………………………………………….….4 3. Research Question………………………………………………………….……9 4. Database…………………………………………………………………………9 5. Methodology……………………………………………………………………11 II. How do news media outlets portray K-pop in United States? 1. Emerging music that has US origins ………..……………………………...……18 2. K-pop stars: National Hero………..……………………………………….….…23 3. Man-made catchy song………..…………..……………………………….….…26 4. Political representation………..…………..……………………………….….…37 5. Music that brings Money………..…………..……………………………….…..44 III. How do news media outlets portray K-pop in United Kingdom? 1. Music made by Global mindsets…..……………………………………….…..50 2. K-pop stars: Artistic Innovators…..………………………………………..…..58 3. Sensational performance…..………………………………………………..….64 4. Political Propaganda…..…………………………………………………....….68 5. Music that brings Soft Power …..…………………………………….…...…...71 IV. Conclusion ACKNOWLEDGEMENTS I would like to thank my family and Dr. Sintobin for supporting my study. I give thanks to Jesse, Taein, Austin and Brianna for their support and the moments we have shared together. I am thankful for those who participated for my interview. Finally, I would like to appreciate Radboud University and the Orange Tulip Scholarship for the opportunity to broaden my horizons in Netherlands. I. Introduction Korean pop artist, Psy's Gangnam style is one of the most beloved videos on YouTube with its views now reaching to almost 2.9 billion counts. In 2014 after two years of Psy’s official album release, YouTube had to upgrade their counts to 64-bit integer for the first time, because its counter capacity could not handle the exponentially growing figure for watching Psy’s viral music video.
    [Show full text]
  • 27 4. ANALISIS DATA 4.1. Profil Park Jae-Sang (Psy) Dalam Penelitian Ini, Akan Dibahas Mengenai Citra Yang Ditunjukkan Oleh
    4. ANALISIS DATA 4.1. Profil Park Jae-Sang (Psy) Dalam penelitian ini, akan dibahas mengenai citra yang ditunjukkan oleh Psy sebagai seorang bintang melalui teks media, setelah ia menjadi terkenal secara internasional dengan lagunya Gangnam Style. Peneliti akan menjabarkan profil dari Psy dengan membagi ke dalam dua bagian, yaitu Psy sebelum dan sesudah Gangnam Style menjadi hits dalam industri musik internasional. 4.1.1. PSY sebelum Gangnam Style Park Jae-Sang atau yang lebih akrab dikenal dengan Psy adalah pria kelahiran 31 Desember 1977, yang lahir dan besar di Korea Selatan. Psy berasal dari keluarga yang mampu, di mana ayahnya yaitu Park Won-Ho adalah executive chairman dan pemegang saham dari CI Corporation, sebuah produsen peralatan manufaktur semikonduktor yang terdaftar di Korea Exchange (Kim, 2012, para.2). Sedangkan ibunya, yaitu Kim Young-Hee, memiliki beberapa restoran di Gangnam, salah satunya adalah restoran Jepang yaitu Nekko Manma di jalan Garosugil kawasan Gangnam (Harris, 2013, para.14). Saat ini, Psy telah menikah dengan Yoo Hye-Hoen dan memiliki dua putri kembar kelahiran tahun 2007. Dalam hal pendidikan, Psy menempuh pendidikan SD dan SMP di Banpo Elementary School, Banpo Middle School, dan SMA di Sehwa, Korea Selatan. Akan tetapi, ia kemudian melanjutkan kuliah di Amerika menjadi mahasiswa di Boston University pada tahun 1997 (Lee Na Rae, 2012, p.4-6). Psy pada saat itu merasa bahwa ia belum siap dan dunia bisnis yang dipelajarinya di Boston University tidak cocok untuknya, sehingga ia memutuskan keluar dari universitas tersebut secara sepihak tanpa diketahui oleh kedua orang tuanya. Ia pun pindah berkuliah di Barklee College of Music.
    [Show full text]