August 10, 2012 Company Report CJ E&M (130960 KQ) Media Broadcasting operations: The lone bright spot Daewoo Securities Co., Ltd. Jee-hyun Moon +822-768-3615 Trim TP to W28,000; Maintain Trading Buy call
[email protected] We maintain our Trading Buy call on CJ E&M but trim our target price to W28,000 (from W30,000). Our target price cut is mainly due to the fact that we lowered our 2012 EPS estimate by 4.9% to reflect the companyÊs 2Q results. CJ E&M has made massive investments since 2H11 to enhance the competitiveness of its programs. And, in 2Q, the companyÊs broadcasting operations delivered revenue growth on the back of this improved competitiveness. However, all of the companyÊs non- broadcasting operations incurred operating losses in the quarter. And the outlooks for these operations are likely to stay murky until the success of their content (e.g., games, Trading Buy (Maintain) movies) and expenses are confirmed. Target Price (12M, W) 28,000 Growth story of broadcasting operations unfolding Share Price (08/09/12, W) 24,150 Expected Return (%) 15.9 CJ E&MÊs consolidated revenues increased 2.6% YoY in 2Q. However, the companyÊs EPS Growth (12F, %) -30.6 consolidated operating profit plunged 72.9% YoY, affected by increased production Market EPS Growth (12F, %) 12.9 expenses and sluggish earnings at non-broadcasting operations. P/E (12F, x) 20.0 1) The broadcasting operationÊs 2Q revenues soared 20% YoY, making a 54% contribution Market P/E (12F, x) 10.3 to revenues. The unitÊs operating profit also leaped QoQ despite an increase in production KOSDAQ 474.05 costs.