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Table of Contents TABLE OF CONTENTS ENTREPRENEURSHIP GO GO GO LOCAL Author: Karl Appel Faculty Mentor: Professor Ken Williams SWIFT THRIFT Author: Meredith Baade Faculty Mentor: Professor Ken Williams THE GOTTA GO BUTTON: A NEW WAY TO TRAIN YOUR DOG Author: Chad Bingo Faculty Mentor: Professor Ken Williams TOFF Author: Vincent Crocitto Faculty Mentor: Professor Ken Williams ECONOMICS THE AFFORDABLE CARE ACT: NOT SO AFFORDABLE Authors: Audrey Sabatini, Jordyn Torchia Faculty Mentor: Dr. Ashley Provencher THE ARRA AND THE RECOVERY OF THE US ECONOMY Author: Joseph Abed El Latif Faculty Mentor: Dr. Martha Olney DOES MONEY AFFECT THE OUTCOME OF ELECTIONS? Author: James Pepe Faculty Mentor: Dr. Scott Trees GLOBAL LITERACY RATES AND INTERNET USAGE: AN ECONOMY ANALYSIS AND WHY IT MATTERS Author: Meredith Baade Faculty Mentor: Dr. Scott Trees IMPACT OF THE GREAT RECESSION ON THE BOYS & GIRLS CLUB OF AMERICA: A STUDY OF THE FINANCIAL EFFECTS Authors: Mayowa Adelugba, Oderah Anosike, William Ryan, Mehvish Bhatti Faculty Mentor: Dr. Arindam Mandal 8th Annual Siena College Student Conference in Business April 19, 2013 FINANCE STOCK PICKING STRATEGIES ON A SMALL-CAP STOCK Author: Kyle Brownell Faculty Mentor: Dr. Tina Sun GOOGLE’S IPO – A MODIFIED DUTCH AUCTION Author: Richmond Kwame Amponsah Faculty Mentor: Dr. Jenny Zhao MARKETING THAT’S A TECHNICAL FOUL! SPORTS FAN IDENTIFICATION AND BUYER BEHAVIOR OF COUNTERFEIT SPORTS MERCHANDISE Author: Christopher T. Weaver Faculty Mentor: Dr. Cheryl L. Buff PRELIMINARY EXAMINATION OF CONSUMER SELF-HANDICAPPING IN PURCHASE DECISIONS Author: Nicholas R. Stark Faculty Mentor: Dr. Raj Devasagayam FROM FACEBOOK TO FEARFUL: PROPOSING A SCALE TO MEASURE THE FEAR OF MISSING OUT Author: Jessica P. Abel Faculty Mentor: Dr. Cheryl L. Buff THE PERSON BEHIND THE SPORT FAN Authors: Daniel Alderstad, Joseph Miner, Jannis Opalka Faculty Mentor: Dr. Raj Devasagayam THE RELATIONSHIP BETWEEN CONSUMER PSYCHOGRPHICS AND ENTERTAINMENT CHOICES Author: Kevin O’Dea Faculty Mentor: Dr. Raj Devasagayam 8th Annual Siena College Student Conference in Business April 19, 2013 MIS STOP ONLINE PIRACY ACT Authors: Danielle Dudley, Devon Dudley, Kristen Morra Faculty Mentor: Professor Mark Arunasalam MOBILE IT AND BRING YOUR OWN DEVICE Authors: Devin Egan, Michael Hudak, Christopher John Faculty Mentor: Professor Mark Arunasalam SOCIAL MEDIA AND NETWORKING IN UNITED STATES PRESIDENTIAL ELECTIONS Authors: Kyle Rogowski, Conor Waligory, Jordan Yoxall, Faculty Mentor: Professor Mark Arunasalam COMPUTER SECURITY/CYBER TERRORISM Authors: Joe Miner, Brooke Connelly, Meagan McHale Faculty Mentor: Professor Mark Arunasalam CYBER STALKING Authors: Kaitlyn Trembley, Kyle Breen, Sarah Mohamad Faculty Mentor: Professor Mark Arunasalam APPLE VS. SAMSUNG – THE PATENT WARS Authors: Mark Presher, Carley Rosato, Brittani Schettkoe Faculty Mentor: Professor Mark Arunasalam 8th Annual Siena College Student Conference in Business April 19, 2013 GO GO GO LOCAL Karl Appel, Siena College _____________________________________________________________________________________________ ABSTRACT 3GoLo (also known as Go Go Go Local) is a business idea for a social media oriented website where travel agents can reach out to their clients who have interest in group day trips or those who want to visit great local destinations. Users on the website will have the ability to create or join trips that exist in their nearby area. Those who invite friends and get them to sign up for trips will receive a discount based on the number of friends they get to join the trip. These users will have a variety of tools that will allow them to interact with social media sites like Facebook or Twitter to promote and share their experiences. Overall, users will be able to have fun with like-minded people by experiencing and supporting local points of interest, recreation and entertainment. _____________________________________________________________________________________________ 8th Annual Siena College Student Conference in Business April 19, 2013 SWIFT THRIFT Meredith Baade, Siena College _____________________________________________________________________________________________ ABSTRACT SwiftThrift is a mobile thrift store that will be the most unique, convenient, and fun clothing exchange for college students in the Capital Region. Operating via refurbished school bus, SwiftThrift will circulate the 10 colleges in the region and provide a location for students to buy and sell lightly-used clothing. With a price range below retail stores and just above average thrift stores, SwiftThrift is sure to be a popular entity and a financial success. SwiftThrift is committed to raising the prominence of resale items and enforcing the "reuse" ideal of environmental sustainability. _____________________________________________________________________________________________ 8th Annual Siena College Student Conference in Business April 19, 2013 THE GOTTA GO BUTTON: A NEW WAY TO TRAIN YOUR DOG Chad Bingo, Siena College _____________________________________________________________________________________________ ABSTRACT The Gotta Go Button is a pet training device that allows owners to teach their dog to signal that they wish to go outside. Similar in size to the Staples Easy Button, the Gotta Go Button sits next to the door that the owner’s pet routinely leaves the house from. With my copyrighted training instructions, dog owners can teach pets of ANY age to push their button in about 3 weeks. Once pushed, the Gotta Go Button will say one of three programmed responses that will sound loud enough for the owner to hear. These three responses are “I Gotta Go!”, “I Really Gotta Go!”, and “I Gotta Go Now!” For a demonstration of this product I suggest going to www.Dogstarpp.com. The Gotta Go Button that you see in the video is the first prototype I made. The final product will say the three responses, have a yellow and black color set, have a raised logo, and be slightly shorter than the Staples Easy Button. Based on market research, I estimate it to sell for approximately $14.99 in stores and $12.99 online. _____________________________________________________________________________________________ 8th Annual Siena College Student Conference in Business April 19, 2013 TOFF Vincent Crocitto, Siena College _____________________________________________________________________________________________ ABSTRACT Toff is a mobile social media app, designed to allow users to express and share their own personal fashion with their friends and the world. It’s simple and mobile format will let the users be able to use the app and network with from anywhere with ease. A user can receive feedback on outfits, search for inspiration, and even engage in commerce with other users. _____________________________________________________________________________________________ 8th Annual Siena College Student Conference in Business April 19, 2013 THE AFFORDABLE CARE ACT: NOT SO AFFORDABLE Audrey Sabatini, Siena College Jordyn Torchia, Siena College ______________________________________________________________________________ ABSTRACT The purpose of our research was to analyze the implications of the Affordable Care Act (ACA) on both the uninsured population and, more importantly, health care costs in the U.S. The U.S.’s complex health care system has left approximately 48.6 million citizens without health insurance in 2012, and health care costs currently make up an unsustainable percentage of our GDP. Although the ACA will successfully decrease the number of uninsured, its policies will not combat the rising costs of health care in our country. ______________________________________________________________________________ INTRODUCTION In 2010, the Patient Protection and Affordable Care Act (ACA) was enacted with the intent to reduce the number of uninsured Americans and to combat rising medical care costs. DeNavas-Walt et al. confirm that approximately 48.6 million Americans under age 65 currently are uninsured (2012). This percentage of the U.S. population has slowly risen from about 13% in 1999 to 16% currently. Health care costs made up approximately 18 percent of gross domestic product (GDP) in 2010, and are projected to increase to about 25 percent by 2025 (MacGillis, 2010). The program is projected to reform both the over-complicated insurance market in the United States, as well as the U.S. health care system. This act includes a mandate for all U.S. citizens to acquire a health insurance policy, else pay a fine to the federal government. The ACA also reforms Medicaid and creates state-based health benefit exchanges. Although the ACA will like decrease the number of uninsured Americans over the next several years, it will not contain the rising costs of health care in the long run. The reform is estimated to save about $140 billion of federal funding the first decade in which it is implemented and hopes to help contain the rising costs we are facing in this market. We will provide evidence that these savings are over-estimated and that expenditures will continue to rise at an alarming rate even with the ACA in place. OVERVIEW OF HEALTH CARE IN THE U.S. The 16 percent of the U.S. population that remains uninsured lack health insurance policies for different reasons. Firstly, they have been denied health insurance coverage due to pre-existing conditions. A “pre-existing condition” constitutes any medical condition that a patient may have before they apply for a health care policy. About one in five non-elderly Americans
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