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Apple Ecosystem Y Apple Inc. One Apple Park Way Cupertino, CA 95014 Apple Ecosystem Phone: (408) 996-1010 www.apple.com Outside Relationships Apple Inc. (California Corporation) Securities Outside Relationships Regulation and Regulators Capital Suppliers Customers NASDAQ Listing Customers Suppliers Capital Regulators Debt Structure Equity Structure Rules Bond Debt ( $107B @ 9/28/19) Credit Ratings: Aa1 (Moody’s), AA+ (S&P) Equity Securities Public Debt Financing Common Stock Significant Regulators Common Stock (12.6 Billion Authorized; Holders Senior Floating Senior Fixed Rate Notes ($97.5B), Repurchases Shareholders 4.443 Million Shares Outstanding) US Securities Commercial Rate Notes bearing interest at 0.875% to 3.6% Vanguard Commercial Commercial Paper (9- Equity and Paper ($4.25B) and maturing 2022 to 2042 Group Banks months or less) ($6 billion) $175 Billion Share Repurchase Program Capital Exchange (7.36%) Commission Professional Berkshire Services Governance Human Resources Sales and Marketing Finance and Accounting Corporate Matters Hathaway The NASDAQ Board of Directors Research & (5.6%) Hiring / Training Legal Stock Market Ernst & Young Advertising Budget Support Development Arthur D. Levinson (C) Albert Gore Jr. (C, N) Susan L. Wagner (N, A) Real Estate IP Management BlackRock (Auditors) New Technologies Pension Plans Retail Accounts Internal Audit Fund TBWA/Media Tim Cook Andrea Jung (C, N) Ronald D. Sugar (A) Transactions Subsidiary Management Existing Product Advisors Professional Compensation E Commerce Accounting Arts Lab Enhancements (4.28%) Services Committees: Compensation (C); Contract Management Litigation Management (Advertising) James A. Bell (A) Immigration Wholesaler, Distributor and Nominating & Corporate Governance (N); Audit & Finance (A) Cash Management 3rd Party Business & SSgA Funds Agent Relations Corporate Governance Securities Compliance Boies Schiller Benefit / 401(k) Plans Financial Reporting Technology Management Subjects of US Flexner Management Team Acquisitions (4.18%) and Foreign Secretarial Matters Employment Law (Antitrust CEO – Tim Cook SVP Machine Learning & AI SVP Hardware Engineering – Talent Development Tax Regulation Intellectual Property Fidelity Litigation) Strategy – John Giannandrea Dan Riccio Procurement Information Technology Recruitment Risk Management Help Desk / Hotline Mangement & SVP & General Counsel – SVP Worldwide Marketing – Third Party Manufacturing Utility/DesignPatent Antitrust Morrison & SVP Operations – Sabih Khan Research Katherine Adams Phillip Schiller Equity Incentive Plan FP&A Software Licenses Data Processing Systems (2.02%) Foerster (Law) MRO Purchasing Trademarks Data Privacy SVP Internet Software and SVP Hardware Technologies [TBD] (Law) SVP & CFO – Luca Maestri Onboarding Insurance IT Equipment E Commerce Platforms Services - Eddy Cue – Johny Srouji Contract Negotiations Copyrights Consumer Non-Disclosure / Invention Treasury / Cash SVP Retail + People – Deirdre SVP Software Engineer – Supplier Relations Procurement Management Inventory Management Service Marks Key Company Data (as of 9/28/19) Protection COO – Jeff Williams Agreements Management Entertainment O’Brien Craig Federighi Systems Systems Partners Trade Dress Data Security Share Information Distribution and Data Amazon * NASDAQ: AAPL * Direct Sales (31/%) via Apple Online and Localization Operations * Current Share Price: $310.13 (5/8/20) Retail Stores CBS Americas Europe & MENA Japan Greater China Rest of Asia Pacific * Annual Dividend: $[3.28 or $3.08] * Indirect Sales (69%) via Third-Party Advertising per share (today vs. 4/30/19) Cellular Network Carriers, Wholesalers, (2019 Revenue = $116.9B) (2019 Revenue = $60.3B) (2019 Revenue = $21.5B) (2019 Revenue = $43.7B) (2019 Revenue = $17.8B) Sales Disney Regions Regions Regions Regions Regions Thailand Product Sales (Worldwide Revenue) Retailers, and Resellers Canada Brazil Europe Africa China Taiwan * iPhone: $142.4 billion Sales Japan Australia Indonesia Billing and e- Licenses to United States Mexico Middle East India Hong Kong * Mac: $25.7 billion * No single customer accounted for more Commerce Rogers New Zealand South Korea Communications Sell Third Party * iPad: $21.3 billion that 10% of net sales Digital Content Facilities Facilities Facilities Facilities Facilities Product * Wearables and Home Accessories: Financial Liability Time Offices Retail Stores Offices Retail Stores Offices Retail Stores Offices Retail Stores Offices Retail Stores $24.5 billion * Net Sales: $260B Sydney, Austrailia * Services: $46.3 billion * Net Income: $53.4B Digital Rights y Mobile US - 271 Cork, Ireland Europe - 113 Tokyo, Japan Japan - 10 Hong Kong China - 42 Australia - 22 Management Corporate Jakarta, Indonesia * Total: $260.2 billion * Gross Margin: 32% (Products); 68% Communi- News Corp. and Security Headquarters Customers (Services) cations Cupertino, CA Paris, France Turkey - 2 Hong Kong - 6 Cotai, Macao Solutions Taipei City, Taiwan Macao - 2 • Consumers Contractual Commitments Meredith Canada - 29 Kuala Lumpur, Intellectual • Small to Mid-Sized Businesses • Outsourcing partners who make sub- United Arab Malaysia Property Austin, Texas Bengaluru, India Taiwan - 2 Emirates - 3 • Education Customers assemblies, perform final assembly, Ownership Hearst Auckland, New Singapore - 2 • Enterprise Customers and product testing Mexico - 2 Zealand Toronto, Canada Istanbul, Turkey • Government Customers • Individual component suppliers Media, TV, Conde Nast Film and Singapore, Singapore South Korea - 2 • No customer accounts for more • Limited warranties on new hardware Dubai, United Arab than 10% of revenues products and obligations under Digital Mexico City, Mexico Brazil - 2 Content NBCUniversal Emirates, Seoul, South Korea Resources extended warranty service coverage Business Thailand -2 Regulation Bangkok, Thailand * 137,000 Employees Foreign Exchange and Significant Cash Product Categories Categories (2019 Worldwide Revenue $214.833B) Third Party IP Suppliers Repatriation IP and and Software iPhone (iOS Operating System) Mac (macOS Operating System) iPad (iPadOS Operating System) Wearables and Home Accessories Hon Hai Restrictions Software Developers (2019 Worldwide Revenue $142.3B) (2019 Worldwide Revenue $25.7B) (2019 Worldwide Revenue $21.2B) (2019 Worldwide Revenue $24.4B) Precision- Applications Digital Hardware Foxconn Software Licenses Platforms AirPods Apple TV iPod touch Components Supply (Assembly) Applications iPhone 11 iPhone 11 Pro iPhone 11 Pro Max MacBook Air MacBook iPad iPad mini and Assembly iPhone Wistron (Printed Labor and and Services Apple Watch Beats Headphones HomePod Services Developers Mobile Phone Sales Circuit Boards) Employment Owners Earlier iPhone Models Mac mini MacBook Pro iPad Pro iPad Air Apple-Branded Accessories Wearables and Watch Goertek Internet Intellectual Homes Wearers, TV (Acoustic & Property Accessories Sales Watchers, wireless Owners Competitors Xiaomi Huawei Google Competitors Google Android Microsoft Windows Lenovo Competitors Competitors Amazon Google Microsoft components) Anti-Money Google Samsung Microsoft Amazon Music (primarily (primarily (Operating (Operating (e-Readers) Laundering in China) in China) Samsung Sony System) System) Dell Sony Samsung Garmin Listeners/ Pegatron Headphone (Assembly) Anti- Users Service Categories (2019 Worldwide Revenue $46.291B) Corruption Luxshare (AirPods Commission- Subscription- Competitors production) Telecommuni- Based Digital Digital Content Stores and Subscription-Based Streaming Services Apple Care iCloud Licensing and Other Services Based Gaming cations Content Sales Service Intel Watch App Doll Manufacturers Doll Manufacturers Gamers for App Store Apple TV+ Apple Care Apple Care+ Licenses Apple Arcade (Processors) Tax Content Downloading Store iCloud Storage (for Music, Photos, Subscription- Consumers Samsung Contacts, Calendars, Mail, Documents) Based News & (Components, Export, Import Magazine Service Mac App Store TV App Store Apple Music Apple Care Protection Plan Apple Card Apple News+ Readers such as flash and Trade memory, mobile Restrictions Competitors DRAM, and Competitors application Competitors Netflix Disney Spotify NBCUniversal Amazon Amazon Google Microsoft Google Environment, processors) Health & Sony Microsoft Google Samsung Qualcomm Safety (Electronic Components such Fee-Based Phone as power trackers Foreign Subscription Based Desktop & Intellectual Cashless Support and and management Ownership & Digital Content Laptop iPad Sales Property Payment modules, Hardware Damage Investment Streaming Services Computer Sales Licenses Service GSM/DCMA & Repair Services receivers and transreceivers) TV Watchers & Computer Apple Device iPad Third Apple Credit Muirata Music Listeners Owners Owners Owners Parties Card Holders Manufacturing (Ceramic Capacitors) © 2020 May 2020.
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