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Apple Ecosystem Cupertino, CA 95014 Phone: (408) 996-1010 Apple Inc. One Apple Park Way Apple Ecosystem Cupertino, CA 95014 Phone: (408) 996-1010 www.apple.com Outside Relationships Apple Inc. (California Corporation) Securities Outside Relationships Regulation and Regulators Capital Suppliers Customers NASDAQ Listing Customers Suppliers Capital Regulators Debt Structure Equity Structure Rules Bond Debt ( $107B @ 9/28/19) Credit Ratings: Aa1 (Moody’s), AA+ (S&P) Equity Securities Public Debt Financing Common Stock Significant Regulators Common Stock (12.6 Billion Authorized; Holders Senior Floating Senior Fixed Rate Notes ($97.5B), Repurchases Shareholders 4.443 Million Shares Outstanding) US Securities Commercial Rate Notes bearing interest at 0.875% to 3.6% Vanguard Commercial Commercial Paper (9- Equity and Paper ($4.25B) and maturing 2022 to 2042 Group Banks months or less) ($6 billion) $175 Billion Share Repurchase Program Capital Exchange (7.36%) Commission Professional Berkshire Services Governance Human Resources Sales and Marketing Finance and Accounting Corporate Matters Hathaway The NASDAQ Board of Directors Research & (5.6%) Legal Stock Market Ernst & Young Hiring / Training Advertising Budget Support Development Arthur D. Levinson (C) Albert Gore Jr. (C, N) Susan L. Wagner (N, A) Real Estate IP Management BlackRock (Auditors) New Technologies Pension Plans Retail Accounts Internal Audit Fund TBWA/Media Tim Cook Andrea Jung (C, N) Ronald D. Sugar (A) Transactions Subsidiary Management Existing Product Advisors Professional Compensation E Commerce Accounting Arts Lab Enhancements (4.28%) Services Committees: Compensation (C); Contract Management Litigation Management (Advertising) James A. Bell (A) Immigration Wholesaler, Distributor and Nominating & Corporate Governance (N); Audit & Finance (A) Cash Management 3rd Party Business & SSgA Funds Agent Relations Corporate Governance Securities Compliance Boies Schiller Benefit / 401(k) Plans Technology Management Subjects of US Management Team Financial Reporting Flexner Secretarial Matters Employment Law Acquisitions (4.18%) and Foreign Talent Development (Antitrust CEO – Tim Cook SVP Machine Learning & AI SVP Hardware Engineering – Tax Regulation Intellectual Property Fidelity Litigation) Strategy – John Giannandrea Dan Riccio Procurement Information Technology Recruitment Risk Management Help Desk / Hotline Management SVP & General Counsel – SVP Worldwide Marketing – Third Party Manufacturing Utility/DesignPatent Antitrust Morrison & SVP Operations – Sabih Khan & Research Foerster (Law) Katherine Adams Phillip Schiller Equity Incentive Plan FP&A Software Licenses Data Processing Systems (2.02%) MRO Purchasing Trademarks Data Privacy SVP Internet Software and SVP Hardware Technologies [TBD] (Law) SVP & CFO – Luca Maestri Onboarding Insurance IT Equipment E Commerce Platforms Services - Eddy Cue – Johny Srouji Contract Negotiations Copyrights Key Company Data (as of 9/28/19) Consumer Non-Disclosure / Invention Treasury / Cash SVP Retail + People – Deirdre SVP Software Engineer – Supplier Relations Procurement Management Inventory Management Service Marks Protection COO – Jeff Williams Agreements Management Entertainment O’Brien Craig Federighi Systems Systems Share Information Financial Partners Trade Dress Data Security NASDAQ: AAPL Net Sales: $260B and Data Amazon Current Share Price: $310.13 (5/8/20) Localization Operations Annual Dividend: $[3.28 or $3.08] per share Net Income: $53.4B CBS Advertising Americas Europe & MENA Japan Greater China Rest of Asia Pacific Gross Margin: 32% (Products); 68% (Services) (2019 Revenue = $116.9B) (2019 Revenue = $60.3B) (2019 Revenue = $21.5B) (2019 Revenue = $43.7B) (2019 Revenue = $17.8B) Product Sales (Worldwide Revenue) Sales Disney Regions Regions Regions Regions Regions Thailand iPhone: $142.4 billion CanaDa Brazil Europe Africa China Taiwan Distribution Japan Australia Indonesia Mac: $25.7 billion Billing and e- Licenses to UniteD States Mexico MiDDle East India Hong Kong Commerce Rogers New ZealanD South Korea iPad: $21.3 billion Direct Sales (31/%) via Apple Online and Retail Stores Communications Sell Third Party Digital Content Facilities Facilities Facilities Facilities Facilities Wearables and Home Accessories: $24.5 billion Product Indirect Sales (69%) via Third-Party Cellular Services: $46.3 billion Network Carriers, Wholesalers, Retailers, and Resellers Liability Time Offices Retail Stores Offices Retail Stores Offices Retail Stores Offices Retail Stores Offices Retail Stores Sydney, Austrailia Total: $260.2 billion Digital Rights y Mobile US - 271 Cork, Ireland Europe - 113 Tokyo, Japan Japan - 10 Hong Kong China - 42 Australia - 22 Management Corporate Jakarta, Indonesia Contractual Commitments Communi- News Corp. Customers and Security Headquarters cations Cupertino, CA Paris, France Turkey - 2 Hong Kong - 6 Cotai, Macao Consumers Outsourcing partners who make sub-assemblies, Solutions Taipei City, Taiwan Macao - 2 perform final assembly, and product testing Meredith Canada - 29 Kuala Lumpur, Small to Mid-Sized Businesses Intellectual United Arab Malaysia Individual component suppliers Property Austin, Texas Bengaluru, India Taiwan - 2 Education Customers Emirates - 3 Ownership Hearst Auckland, New Singapore - 2 Education Customers Limited warranties on new hardware products and Zealand Mexico - 2 Istanbul, Turkey obligations under extended warranty service coverage Toronto, Canada Government Customers Media, TV, Conde Nast Film and Singapore, Singapore South Korea - 2 Sales Digital Dubai, United Arab Resources NBCUniversal Mexico City, Mexico Brazil - 2 Emirates, Seoul, South Korea Content Business Thailand -2 137,000 Employees No customer accounts for more than 10% of revenues Regulation Bangkok, Thailand Foreign Exchange and Significant Cash Product Categories Categories (2019 Worldwide Revenue $214.833B) Repatriation Third Party IP Suppliers IP and and Software iPhone (iOS Operating System) Mac (macOS Operating System) iPad (iPadOS Operating System) Wearables and Home Accessories Hon Hai Restrictions Software Developers (2019 Worldwide Revenue $142.3B) (2019 Worldwide Revenue $25.7B) (2019 Worldwide Revenue $21.2B) (2019 Worldwide Revenue $24.4B) Precision- Applications Digital Hardware Foxconn Software Licenses Platforms AirPods Apple TV iPod touch Components Supply (Assembly) Applications iPhone 11 iPhone 11 Pro iPhone 11 Pro Max MacBook Air MacBook iPad iPad mini and Assembly and Services iPhone Wistron (Printed Labor and Apple Watch Beats Headphones HomePod Services Developers Mobile Phone Sales Circuit Boards) Employment Owners Earlier iPhone Models Mac mini MacBook Pro iPad Pro iPad Air Apple-Branded Accessories Wearables and Watch Goertek Internet Intellectual Homes Wearers, TV (Acoustic & Property Accessories Sales Watchers, wireless Owners Competitors Xiaomi Huawei Google Competitors Google Android Microsoft Windows Lenovo Competitors Competitors Amazon Google Microsoft components) Anti-Money Google Samsung Microsoft Amazon Music (primarily (primarily (Operating (Operating (e-Readers) Laundering in China) in China) Samsung Sony System) System) Dell Sony Samsung Garmin Listeners/ Pegatron Headphone (Assembly) Anti- Users Corruption Service Categories (2019 Worldwide Revenue $46.291B) Luxshare Commission- (AirPods Subscription- production) Telecommuni- Based Digital Digital Content Stores and Subscription-Based Streaming Services AppleCompetitors Care iCloud Licensing and Other Services Based Gaming cations Content Sales Service Intel for Watch App Doll Manufacturers Doll Manufacturers Gamers App Store Apple TV+ Apple Care Apple Care+ Licenses Apple Arcade (Processors) Tax Content Downloading Store iCloud Storage (for Music, Photos, Subscription- Consumers Samsung Contacts, Calendars, Mail, Documents) Based News & (Components, Export, Import Magazine Service Mac App Store TV App Store Apple Music Apple Care Protection Plan Apple Card Apple News+ Readers such as flash and Trade memory, mobile Restrictions Competitors DRAM, and Competitors application Competitors Netflix Disney Spotify NBCUniversal Amazon Amazon Google Microsoft Google Environment, processors) Health & Sony Microsoft Google Samsung Qualcomm Safety (Electronic Components such Fee-Based Phone as power trackers Foreign Subscription Based Desktop & Intellectual Cashless Support and and management Ownership & Digital Content Laptop Property Payment modules, Hardware Damage iPad Sales Investment Streaming Services Computer Sales Licenses Service GSM/DCMA & Repair Services receivers and transreceivers) TV Watchers & Computer Apple Device iPad Third Apple Credit Muirata Music Listeners Owners Owners Owners Parties Card Holders Manufacturing (Ceramic Capacitors) © 2020 May 2020.
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