Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 1

1st Asian Symposium on Gay & Lesbian

Tourism28 November 2011 Le Meridien Hotel , New Delhi, India

Presented by:

In Partnership With: Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 2

Even when you’re out of town, you’re never out of touch. With in-fl ight Wi-Fi on American, you can access everything you need to work, play or just say hello from 30,000 feet.

Gogo® Infl ight Internet is available on the entire Boeing 767-200 fl eet and select MD-80 and 737 aircraft for fl ights over the continental U.S. Visit AA.com/wifi for more details. Gogo is a trademark of Aircell LLC. AmericanAirlines, AA.com and AA.com/rainbow are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. © 2011 American Airlines, Inc. All rights reserved. Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 3

BE FREE... Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 4

Community Marketing’s proven products and services help connect the travel industry with gay & lesbian communities.

Community Marketing, Inc. (CMI) has pioneered gay and GLCVB lesbian tourism marketing since 1992. Our dedicated Started in 2007, the Gay & Lesbian Convention & Visitors team of research and marketing professionals have worked Bureau (GLCVB) opens a whole new world of tourism market- together for more than a decade, offering exceptional ing! Over twenty top gay-welcoming destinations have joined customer service (we usually return your calls and emails this annual marketing partnership already. The program within 24 hours), and unparalleled experience (we work with provides a bundle of print, internet, education and consult- over 1,000 tourism and hospitality businesses every year; ing services under one cost-effective plan to reach LGBT we know what works). Our 2012 LGBT Tourism products consumers, meeting planners, travel agents and media. and services will help large and small companies maximize Partnership in the GLCVB provides you with a powerful the value of their marketing investments. portfolio of market intelligence and communications tools that will enhance your destination’s position on the Marketing Plan Development & Management LGBT map. Community Marketing, Inc. is widely respected as a pioneer in the gay and lesbian market space. Since 1992, we’ve On-Site Educational Workshops & Training conducted extensive research, produced industry-leading Learn how to create and communicate a genuinely LGBT- educational conferences and webinars, and designed, welcoming environment for your destination, accommodation implemented and managed powerful marketing campaigns. or travel business. Community Marketing, Inc. offers on-site Let us be your guide. No project is too big or too small for training workshops, custom-developed to meet your needs. our enthusiastic and skilled team of experts. In fact, we Our team has decades of LGBT tourism training experience. work with companies that have annual gay and lesbian We have already provided custom training to many of the marketing budgets ranging from as little as $1,000 to over most successful destinations in the world, and our staff reg- $1,000,000. CMI’s marketing management services ularly conducts workshops at leading conferences and trade include: shows. Seminars and workshops may include these and other • Advertising and direct marketing campaign design and important topics: implementation • LGBT sales strategies and tracking management • How to cost-effectively reach and professionally serve the • Sponsorship prospecting and management LGBT community, terminology, sensitivity issues • Short term consulting with your sales and marketing staff • LGBT demographic overview and research key findings and/or advertising agencies • Sales strategies, tracking and reporting • Case study overview of strategies used by successful destinations and corporations TAG Approved® Accommodations Program Print and Internet Marketing Established in 1998, the TAG Approved Accommodations Community Marketing produces a number of LGBT travel program presents a unique opportunity for “gay-welcoming” print publications and internet websites: hotels, resorts and B&Bs to qualify with objective standards, • 2012 Gay & Lesbian Travel Directory and cooperatively reach and serve the gay and lesbian • TAG Approved 2012 Print Directory community. 2,000 hotels, resorts and inns worldwide enjoy • TAG Approved Weekly email newsletter the benefits of the TAG Approved® Accommodations pro- • TAGApproved.com gram. You certainly don’t need to be known as a “gay hotel” • GLCVB.org to participate. In fact, most are “mainstream,” branded For more information and advertising rates, please see our properties or collections. website at CommunityMarketingInc.com Annual membership is just $179. www.CommunityMarketingInc.com 584 Castro St. #834, San Francisco, CA 94114 USA Contact David Paisley at [email protected] Tel +1 415/437-3800 Fax +1 415/552-5104 4 Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 5

Connecting Our Clients with Gay & Lesbian Communities Since 1992 Thomas E. Roth, MBA, President

Namaste! Dear Participant,

It is with immense joy and heartfelt pride that the world has come to this, Community Marketing’s “1st Asian Symposium on Gay & Lesbian Tourism!”

Indeed, the “gay & lesbian tourism industry” started to grow exponentially with the first gay market demographic report, released by the Wall Street Journal in 1992, dubbing it the “Dream Market.” Ongoing research at Community Marketing, Inc. (CMI surveyed and analyzed over 100,000 gay and lesbian consumer surveys this past year alone!) has verified and updated gay and lesbian travel preferences and sensitivities. Community Marketing has made it a point to track the buying habits, preferences and trends of travelers in the LGBT community, and to make the results available to our clients. Our aim is to help build awareness of the potential of our market, and recognition for our “niche” industry.

Results in CMI’s 16th Annual LGBT Tourism Report are being compiled from over 10,000 responses to our most recent survey. A summary of key findings derived from CMI’s 2011 study will be presented during the symposium, providing a demographic profile of American gay and lesbian travelers (other national profiles available, too). Participants will receive copies of the full report later this year.

Thank you for joining us this year in New Delhi, a genuinely LGBT-welcoming destination, where we will not only gain from the wide variety of expert presentations, but also from the friendships that unfold naturally in this remarkable desert environment.

Thomas E. Roth, MBA President, Community Marketing, Inc.

584 Castro St. #834 • San Francisco, CA 94114-2594 USA • Tel 415/437-3800 • Fax 415/552-5104 • www.CommunityMarketingInc.com

5 Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 6 Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 7

Community Marketing, Inc.’s 1st Asian Symposium on GAY & LESBIAN TOURISM Le Meridien Hotel • New Delhi, India • 28 November 2011

The industry’s premiere marketing, public relations and research forum to help you reach gay and lesbian travellers.

9:00am to 10:00am Conference Registration Opens Networking and Refreshments

10:00am Welcome Remarks, Overview of the Programme

10:10am - 11:15am Orientation: LGBT Tourism & Hospitality Thomas Roth, President, Community Marketing, Inc. This presentation will provide an overview of the gay and lesbian tourism market, including statistics from USA, Europe and Asia, as well as a review of effective marketing techniques, and case studies of successful travel companies already active in the market.

11:15am - 12:00pm Industry Leader Panel: Opportunities vs. Challenges of Asian Gay Tourism and Hospitality Tejbir Anand, Managing Director, Holiday Moods Adventures Private Limited, and President, Adventure Tour Operators Association of India Himmat Anand, Founder, Tree Of Life Resort and Spa, Jaipur Abhinav Goel, Founder, Out Journeys

12:00pm - 1:15pm Lunch, Sponsored by Tourism Thailand and Out Journeys Keynote Speakers: Prince Manvendra Singh Gohil, Chairperson Lakshya Trust, Gujarat Civil Liberties Through Economic Empowerment Ashok Row Kavi, Founder, Bombay Dost and Humsafar Trust, MINGLE Advisory Board The emergence of the LGBT community in India and Asia; an historical perspective

1:15pm - 1:30pm Arjun Sharma (Owner, La Passage to India, and Senior Vice President, Indian Association of Tour Operators) Why should India open up to gay and lesbian tourism?

1:30pm - 2:00pm Marketing: Traditional and Emerging Communications Technologies Matt Skallerud, President, Pink Banana Media Thomas Roth, President, Community Marketing, Inc.

2:00pm - 2:30pm IGLTA Coffee Reception and Networking LoAnn Halden, Media Relations Manager, IGLTA

7 Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 8 Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 9 Asia Sympo Book.qxp:Layout 1 11/21/11 10:27 AM Page 10

Your Authoritative Resource for LGBT Tourism Research and Strategies LGBT Market Research + Development Lab® Community Marketing’s research team can provide you with valuable insights into the travel habits and motivations of over 60,000 LGBT hotel and tourism consumers.

Community Marketing, Inc. has researched gay and lesbian travel consumers since 1992, for tourism offices, DMOs, CVBs, hotels and travel suppliers. No one matches our experience—or our valuable panel of qualified survey and focus group participants.

Before you begin your next gay & lesbian marketing program, start with our free report, “16th Annual Gay & Lesbian Tourism Study.” Go to CommunityMarketingInc.com, call us at +1 415.437.3800, or email [email protected]. If you plan to invest marketing resources, we'll show you how to make them work harder and smarter, and improve your return on investment.

LGBT Market Research + Development Lab and Gay & Lesbian Community Survey: Service marks of Community Marketing,Inc.

Connecting our clients with gay and lesbian communities since 1992. Asia Sympo Book.qxp:Layout 1 11/21/11 10:28 AM Page 11 Asia Sympo Book.qxp:Layout 1 11/21/11 10:28 AM Page 12