VIETNAM TELEVISION MARKET REPORT Q1/2018 Abbreviations
AVG An Vien Television
MIC Ministry of Information and Communications
SBV State Bank of Vietnam
SCTV Saigontourist Cable Television Company
GSO General Statistics Office
CT Cable television
PT Pay TV
VIRAC Vietnam Industry Research And Consultant
VTC VTC Digital TV
VTVcab Vietnam Cable Television Center
2 Content
Executive summary 2.2.2 The technology of pay TV nowadays 41
1. Business environment 5 2.2.3 Typical pay TV companies and products 50
1.1 Macroeconomic situation 5 2.2.4 Pay TV product groups comparison 58
1.2 Legal framework 9 2.3 Development trend of Pay TV 67
2. Market overview 17 2.4 Industry planning 69
2.1 Current status of the world television market 17 3. Enterprise analysis 72
2.1.1 History of the world television market 18 3.1 Revenue and profit 72
2.1.2 Pay TV in the world 20 3.2 Subscribers and market share 74
2.2 Current status of Vietnam's television market 25 3.3 Number of employees 78
2.2.1 Current status of Vietnam's television market 25 3.4 Technology used 80
3 Executive summary
Television technology in the world has gone through three main stages: electronic television, electromagnetic television, digital television.
Revenue from pay TV services in North America and Europe has always accounted for the largest share of the region
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In 2017, SCTV and VTVcab continue to be the two leading players in subscription and market share in pay television.
Later on, pay-TV (IPTV) technology has made significant progress in terms of revenue. On 17/10/2017, Minister of Information and Communications signed Decision No. 1761/QD-MICT
4 Content
1. Business environment
1.1 Macroeconomic situation
1.2 Legal framework
5 1. Business environment 1.1 Macroeconomic situation
GDP in 2017 was estimated to increase by 6.81% compared to 2016, of GDP growth, 2011 - 2017 which increasing by 5.15% in Q1; 6.28% in Q2; 7.46% in Q3; 7.65% in Q4.
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Urbanization rate, 2010-2017
Source: VIRAC,GSO
6 1. Business environment 1.1 Macroeconomic situation
Vietnam's population has grown rapidly over the last few decades. Population pyramid, 2016
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VND/USD exchange rate, 2013-2017 Source: VIRAC, GSO
In 2017, the VND/USD exchange rate was quite stable around VND 22,400.
Source: VIRAC, SBV
7 1. Business environment 1.1 Macroeconomic situation
Disposable income and household expenditure, 2008 - 2017f VND million
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Retail sales of electronic products by group, 2017 VND billion
Source: VIRAC, GfK 8 Content
1. Business environment
1.1 Macroeconomic situation
1.2 Legal framework
9 1. Business environment 1.2 Legal framework
Telecommunications Law:
Radio Frequency Law:
There are also decisions, decrees and circulars that regulate actors and behaviors in the field of television.
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10 1. Business environment 1.2 Legal framework
• Decision No. 2451/QD-TTg of the Prime Minister on the project on digitization of terrestrial television transmission and broadcasting up to 2020
APPENDIX LIST OF PROGRAMS, PROJECTS FOR DIGITALIZING TRANSMISSION, BROADCASTING TELEVISION IN LAND TO 2020 The host Expense No. Name of theContent program/project is intentionallyCoordination Unit removedCapital for demoExecution purpose time institution (VND billion)
11 1. Business environment 1.2 Legal framework
AVG's DVB-T2 digital terrestrial coverage (MobiTV) as of July 2015.
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Source: VIRAC, MIC
12 1. Business environment 1.2 Legal framework
VTV DVB-T2 terrestrial television coverage map as of August 2016.
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Source: VIRAC, MIC
13 1. Business environment 1.2 Legal framework
RTB digital terrestrial TV coverage of DVB-T2 DVB-T2 digital terrestrial television coverage of SDTV
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Source: VIRAC, MIC
14 1. Business environment 1.2 Legal framework
Circular No. 165/2014/TT-BTC dated 14/11/2014
Decree No. 06/2016/ND-CP issued by the Government on 18/01/2016:
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For foreign programs provided on radio and television broadcasting services in Vietnam, the following requirements must be satisfied: The number of foreign programming channels operated on the radio and television pay service system shall not exceed 30% of the total exploitation channel;
15 1. Business environment 1.2 Legal framework
Circular No. 18/2016/TT-MICT
On 15/11/2016, the Minister of Information and Communications signed the Circular No. 24/2016/TT-MICT regulating the quality of radio and television broadcasting services.
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On 17/10/2017, Minister of Information and Communications signed Decision No. 1761/QD-MICT
16 Content
2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
17 2. Market overview 2.1 Current status of the world television market – 2.1.1 History of the world television market
History of the world television market:
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18 2. Market overview 2.1 Current status of the world television market – 2.1.1 History of the world television market
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19 2. Market overview 2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Revenue from pay TV services in North America and Europe has always The share of global pay TV revenues by region, 2015 - 2016 accounted for the largest share of the five regions.
Content is intentionally removed for demo purposeSource: VIRAC, Digital TV Research The proportion of paid television revenues by technology, 2014 - 2015
Source: VIRAC, Digital TV Research
20 2. Market overview 2.1 Current status of the world television market – 2.1.2 Pay TV in the world
USD billion Worldwide Pay TV Sales, 2010 - 2017f
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Source: VIRAC, Statista
21 2. Market overview 2.1 Current status of the world television market – 2.1.2 Pay TV in the world
IPTV Television Sales in the World, 2010 - 2016e USD billion
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Number of IPTV subscribers in the world, 2010 - 2016e Million subscribers
Source: VIRAC, Digital Research Ltd
22 2. Market overview 2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Number of DTH satellite television subscribers, 2010 - 2016e Million subscribers
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Source: VIRAC, Digital Research Ltd
23 2. Market overview 2.1 Current status of the world television market – 2.1.2 Pay TV in the world
Top 10 countries with the highest paid TV service revenue in 2015 America is a leading and very early country in the pay USD billion television industry.
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Top 5 pay TV service providers in the world in 2015
Number of Service provider Form of technology Country subscribers
Source: VIRAC, Digital Research Ltd 24 Content
2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
25 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
History of Vietnam Television
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26 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Current status of Vietnam's television market:
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On the form of broadcasts:
27 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Domestic television:
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28 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Pay TV definition – Pay TV
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29 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Turnover across the pay television industry has increased steadily over VND billion Paid TV revenue, 2012 - 2017 the years.
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Subscribers of PT in Vietnam, 2011 - 2017e Thousand subcribers
Source: VIRAC, MICT
30 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Average revenue per subscriber per month, 2015 USD
Content is intentionallySource: VIRACremoved for demo purpose Number of PT subscribers in some cities, 2017e Hanoi and Ho Chi Minh City are the two leading cities in terms of the number of paid television subscribers.
Source: VIRAC
31 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
The proportion of PT subscribers among 5 major cities, 2017e
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Number of television subscribers by technology, 2011 - 2017e Thousand subcribers
Source: VIRAC
32 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Pay television revenue by technology, 2015 - 2016 VND billion
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Proportion of paid television technology in Vietnam 2016
Source: VIRAC
33 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Some typical TV stations:
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34 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Some typical TV stations:
• Vietnam Television – VTV.
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35 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Typical broadcasting channels of Vietnam Television
Channel Logo Content Duration Official broadcast date
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36 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Organizational structure of Vietnam Television - VTV
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37 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Some typical TV stations:
• VTC Digital.
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38 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Typical channels of VTC Digital TV
Year of No. Channel Logo Content deployment
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39 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.1 Current status of Vietnam's television market
Some typical TV stations:
• MobiTV (former name– An Vien Television).
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40 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Internet TV
IPTV Television (Internet).
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41 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Internet TV
Internet Television (IPTV)
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42 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Cable TV
Cable TV (CATV)
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43 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Cable TV
Cable TV
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44 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Mobile TV
Mobile TV (Mobile -TV).
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45 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV
Digital TV
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46 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 The technology of television – Digital TV
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47 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV
Satellite Digital TV
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48 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.2 The technology of television – Digital TV
Digital terrestrial TV
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49 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of Cable TV Vietnam VTV Cab.
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50 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of Saigon Cable TV Company (SCTV).
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51 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of Vietnam Satellite Television Company Limited.
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52 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of Audio Global Corporation (AVG)
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53 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of VTC Multimedia Corporation.
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54 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of Viettel Telecommunications Corporation.
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55 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of FPT Telecom Joint Stock Company.
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56 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.3 Typical companies and products
Introduction of the television service development company (MyTV Television Company).
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57 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Subscri Pack of data Roaming Internet Promotion Function television ption
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58 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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59 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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60 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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61 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Pack Type of of Roaming Subscription Internet Promotion Function television data
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62 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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63 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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64 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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65 2. Market overview 2.2 Current status of Vietnam's television market – 2.2.4 Comparison among Pay TV groups
Type of Pack of data Roaming Subscription Internet Promotion Function television
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66 Content
2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
67 2. Market overview 2.3 Development trend of Pay TV
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68 Content
2. Market overview
2.1 Current status of the world television market
2.2 Current status of Vietnam's television market
2.3 Development trend of Pay TV
2.4 Industry planning
69 2. Market overview 2.4 Industry planning
Oriented development:
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70 2. Market overview 2.4 Industry planning
Development targets
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71 2. Market overview 2.4 Industry planning
TheContent roadmap for the is digitization intentionally of television and land removed-surface television forbroadcasts demo of the Government purpose
72 Content
3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
73 3. Enterprise analysis 3.1 Revenue and profit
Revenue of some companies in the pay television sector in 2016 VND billion
Content is intentionally removed for demo purpose Source: VIRAC Profits of some companies in the pay television sector in 2016 VND billion
Source: VIRAC
74 Content
3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
75 3. Enterprise analysis 3.2 Subscribers and market share
Number of subscribers by business, 2017 Subcriber Pay TV market share according to the number of subscriptions, 2017
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76 3. Enterprise analysis 3.2 Subscribers and market share
Subscription share of the Cable TV group, 2017e Subscription share of digital satellite TV, 2017e
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Source: VIRAC
77 Content
3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
78 3. Enterprise analysis 3.3 Number of employees
Number of employees at some pay television companies in 2016
Unit: Person
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Source: VIRAC
79 Content
3. Enterprise analysis
3.1 Revenue and profit
3.2 Subscribers and market share
3.3 Number of employees
3.4 Technology used
80 3. Enterprise analysis 3.4 Technology used
Types of TV technology used at some companies that offer paid television services
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81 REPORT DISCLAIMER
REPORT DISCLAIMER
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