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THE LUCKY ONE: a CONSTRUCTIVIST STUDY on PAGEANT WOMEN's CONCEPTUALIZATION of EMPOWERMENT MA. REGINA JANINA B. ALZAGA Submitte

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THE LUCKY ONE: a CONSTRUCTIVIST STUDY on PAGEANT WOMEN's CONCEPTUALIZATION of EMPOWERMENT MA. REGINA JANINA B. ALZAGA Submitte THE LUCKY ONE: A CONSTRUCTIVIST STUDY ON PAGEANT WOMEN‘S CONCEPTUALIZATION OF EMPOWERMENT MA. REGINA JANINA B. ALZAGA Submitted to the COLLEGE OF ARTS AND SCIENCES University of the Philippines Manila In partial fulfillment of the requirements for the degree of BACHELOR OF ARTS IN POLITICAL SCIENCE June 2015 ACKNOWLEDGMENT The completion of this thesis would not be, in any way, possible without the help and contribution of these significant people: First, my thesis adviser, Prof. Claire Berja, who has been so patient with me while it took me so long working on my data. Ma‘am Claire has been providing instructive and constructive comments, not to mention her words of wisdom, since the semester when I first presented my thesis proposal. I would also like to thank my research participants, the pageant titlists, for sharing their busy schedules with me just so I could have their insights and experiences as first- hand references for my research; as well as to my research informants, Prof. Nathalie Verceles of UP Diliman College of Social Work and Community Development, and Vian Bautista of GABRIELA-National, for giving their insights on women empowerment. Besides the technical help of the people mentioned above are the significant contributions - in the form of wisdom, encouragement, and good vibes - of some beloved people: Slye, who became my constant thesis buddy and adviser, and is - I believe - a gift from Heaven for me to endure hell, a.k.a. Polsci subjects plus Pre-Law plus thesis plus life in between combo; Krish, Vince, Anch, and the ―unit people‖, who genuinely tolerated me and my insanity for months-worth of all-nighters; Juris, Ger, and Ehcel, who went with me when I had to interview my research participants in different areas of QC; and other friends who gave me doses of cheer up and you can do it. I would also like to thank my parents and my lola, of course, for their financial support - that I was able to afford the high cost of my thesis - from participant-hunting and interview, to all the cups of coffee, coping drinks, and midnight snacks and happy meals; for their patience with me and my stress-induced moodswings; and for their constant reminder that I should, for real, finish this thesis. All the glory to GOD! 2 DEDICATION For my beloved family, and for You, Lord! 3 TABLE OF CONTENTS Title Page 1 Acknowledgments 2 Dedication 3 Table of Contents 4 Introduction 5 Review of Related Literature 10 Research Problem 16 Methodology 17 Analysis and Discussion 21 Conclusion 31 Recommendation 33 References 34 Appendices 36 4 “When you‟re alone all by yourself, and you‟re lying in your bed; reflection stares right into you, are you happy with yourself?” This is just some of the many striking lines from the song, Pretty Hurts, by Beyonce. The song‘s video (besides the lyrics itself) powerfully presents how a beauty pageant runs and what pageant women go through just to compete for the crown. It kind of leaves a rhetorical question as to whether or not beauty queens are – for the crown‘s sake – happy or fulfilled with what they do, what they have, or what they had gone through. Perhaps they should feel lucky - that among the many aspiring women, they are the ones chosen as pretty? As deserving? As a beauty queen? But as Taylor Swift quotes in her 2012 song: “They tell you that you‟re lucky but you‟re so confused „cos you don‟t feel pretty, you just feel used.” Now, before this thesis becomes a compilation of song lyrics (which the researcher secretly likes and have been LSS-ed with for weeks), let the researcher present you: The Lucky One: A constructivist study on pageant women’s conceptualization of empowerment. It is of no doubt that empowerment of women is a serious matter to give emphasis on, especially in this era that women have been aware about and – to some extent – progressively fighting for their rights as equally significant members of the society. On another note, beauty pageants have, for how many decades now, gained an empowering reputation and popularity patronized by people regardless of age, race, and gender. Its eminence transcends from the littlest of local barangays and municipalities, up to the national and international spheres. In the Philippines, among the prestigious 5 national beauty pageants are: Mutya ng Pilipinas, Miss Earth Philippines, Miss World Philippines, and Binibining Pilipinas. While it has gained much popularity and has developed as much influence, pageantry has also not been safe from the disfavor of critics especially of those advocates of women‘s rights. They argue about these beauty pageants as just another form of objectification of women. However, not all people view pageants as an objectification, not even in the slightest way as some critics do. Women in pageants, of course, would not want to consider themselves as being objectified when they even bring the most effort that they can to win the glorious, prestigious crown. These women, rather, believe that joining pageants empower them and that they get this special kind of fulfillment as they are regarded as role models, idols, and pride of their countries, their communities, their barangays, and most especially their families – from immediate members up to their farthest bloodlines. On raison d’etre As to give light on the perspective of the different prestigious beauty pageants in the Philippines, the researcher provides a summary of these pageants‘ history, purposes, and banner advocacies. As referenced from their official press sites: Mutya ng Pilipinas. With its original name of Miss Asia Quest Inc., Mutya ng Pilipinas was born on 1968 by the initiative of a group of professionals and civic-minded businessmen with the principal mission of promoting Philippine tourism overseas. Over the decades of adhering to preserve the ideal standards in pageantry systems, it has continued to be promoting the exquisite beauty of the Filipino women, their intelligence, with their 6 confidence to continuously boost the tourism for the country. It, moreover, ―is motivated by its ideals to support Tourism, Social Responsibility, Fashion, and Beauty pageantry — a fusion which differentiates itself from other pageants.‖ Winners are given titles as: Mutya ng Pilipinas – Asia Pacific International, Mutya ng Pilipinas – Tourism International, and Mutya ng Pilipinas – Overseas Communities. Major titlists are sent to the international competitions as Philippines‘ representatives - who go, as Mutya claims, go ―deeper into the epitome of beauty inside and out,‖ and magnify the real essence of beauty worldwide. Miss Earth Philippines. With the popular aspirations of many women to be a beauty queen, Carousel Productions, Inc. has decided to ―reinvent and improve the concept of beauty competitions for the new millennium‖, with their vision of beauty queens as effective advocates of certain worthy causes. Together with the Miss Earth Foundation in 2001, Carousel Productions, Inc. organized and launched the Miss Philippines-Earth beauty pageant in which the candidates promote and involve themselves in the movement of preserving and protecting the environment through various environmental awareness advocacies and programs. Whoever wins the pageant shall represent the country to the Miss Earth pageant, one of the most prestigious beauty pageants in the international realm; moreover, the winner shall be regarded as an Ambassador to the different environmental campaigns in the country. Miss World Philippines. Beauty with a purpose. Coined by the President of the Miss World Organization, Julia Morley, Miss World beauty pageant has, for more than 35 years, been an outstanding fund-raising activity supporting children‘s charities from across the globe 7 and extending help to hundreds of people in need. ―Charity work is integral to the Miss World ethos and part of the brief to contenders in each country is that they volunteer their time or fundraise for charity. All of the money raised goes to the nominated cause and the entrants‘ records are credited with details of their personal contribution.‖ Inspired by the Miss World‘s slogan, "Beauty with a Purpose," the Philippine, led by its director Cory Quirino, adopted the theme "Beauty in Giving." As Quirino quotes, ―and this is why, our winner and her court will put her beauty to good use by caring for the marginalized women and children of the Philippines through various charities, namely, Tuloy Streetchildren Village and the PGH Medical Foundation... It is time for the world to see and to behold the beauty, the goodness and the brilliance of the Filipina and through her, the wondrous beauty that is the Philippines.‖ She who wins the pageant becomes the Miss World-Philippines and competes internationally in the Miss World pageant. Just recently, Megan Young was the Filipina crowned Miss World 2011. Binibining Pilipinas. A project of the Bb Pilipinas Charities, Inc. (BPCI), a non-profit organization with its primary mission of spreading peace and love across the nation, Bb Pilipinas pageant, celebrating its golden years, has been the organization‘s instrument in raising funds for its projects catering the less fortunate members of the Philippine society. It, according to BPCI, produces the country‘s best beauties not just to represent our country in various well-renowned international competitions, but also to be carriers of the message of hope and love through their humanitarian missions. Among its roster of beauty queens who brought pride to the Philippines with their international beauty pageant crowns are: Gloria Diaz, Miss Universe 1969; Margie Moran, Miss Universe 1973; Aurora Pijuan, Miss International 1970; Melanie Marquez, Miss International 1979; Ruffa Gutierrez, Miss World 1993 2nd Princess; Miriam Quiambao, Miss Universe 1999 1st Runner-up; 8 Precious Lara Quigaman, Miss International 2005; Venus Raj, Miss Universe 2010 4th Runner-up; Shamcey Supsup, Miss Universe 2011 3rd Runner-up; and Janine Tugonon, Miss Universe 2012 1st Runner-up.
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