Burda International Russia Connecting Consumers ’2016

Burda International Russia connecting consumers ’2016

A subsidiary of Hubert Burda Media Hubert Burda Media: key facts

Active on Turnover of We have over In more than 5 € 2.45 10 000 17 continents billion employes languages

Burda International Russia Burda Connecting Consumers 2016 Source: Publisher’s data 01 Hubert Burda Media: tradition and innovation

Hubert Burda Media portfolio includes More than 460 print and Business ﬁelds: digital media brands Print Printing Digital International brands: Events • Elle • The Hungton Post E-commerce • InStyle • Weather.com Retail • Playboy • Harper Bazaar TV and other media Direct marketing Our brands: • Focus With shareholdings in many • Bunte other companies • BurdaStyle • Lisa Signiﬁcant events: Burda International is responsible for all publishing activities outside • DLD the German-speaking worlds. We are in 23 countries, including USA, • Bambi Brasil, Hong Kong, Poland, France, Russia and more.

Burda International Russia Burda Connecting Consumers 2016 Source: Publisher’s data 02 Burda International Russia N 1 in cumulative half-year audience of magazines N 1 30 298 800 in distribution (49,7 % of Russian in Russia population 16+ y.o.) 84 Big events and periodical magazines special projects and 41 special issues Burda International 20 Russia Digital assets With large-scale supporting advertising and audience coverage: years PR companies in Media 15 132 644 Groups in social in Russia media – 2 913 881

Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016) 03 Burda International Russia 360°

Events Digital (Parties, awards, promotions, (mobile tablets, apps, stand alone events) video content)

Magazines & Internet special editions (website, social media, (Normal issues, supplements, newsletters) stand alone editions)

Customized Retail publishing (selling products in our retail (corporate publishing, printing stores, media for wholesalers) broshures, coee table books)

TV & other media E-commerce (Tv show, tv rubrics, outdoor) (selling via internet) Total audience: 47 345 800* monthly Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016), Google analytics (Apr. 2016), Social media (Apr. 2016), Newsstand (Apr. 2016) 04 Burda International Russia

of Russian 1/3 population

more than Audience of Burda International Russia 47 mln. (press, events, digital, including social media, e-commerce) people monthly

Burda International Russia Burda Connecting Consumers 2016 Source: Publisher’s data 05 Segmentation of Burda International Russia

Auto Home Interior Food & X-words, Luxury Men Tech Women Crafting Kids & parents Teens & Garden Interactive

Burda International Russia Burda Connecting Consumers 2016 06 From mass-market to luxury

Luxury

Premium

Mass-segment

Burda International Russia Burda Connecting Consumers 2016 07 Edition audience characteristics

45 4% 46% 50% 16 – 19 y.o. 45+ y.o. 20 - 44 y.o.

30 50% of Burda International Russia editions cover the audience of the age of 20 – 44 Most solvent audience interesting for advertisers 16 population group

Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016) 08 Burda International Russia – Experts in 10 life ﬁelds

We have: Full portfolio of magazines in dierent segments

We are experts Teens in all life ﬁelds

Kids 10 segments: & from mass-market to luxury parents

Crafting Women Auto Home Interior Food Tech & Garden &Interactive Luxury Men &X-words

Burda International Russia Burda Connecting Consumers 2016 09 TOP–10 publishing houses in Russia*

Russia Half-year audience % of Russian population Burda International Russia 30 298 800 49,70 Hearst Shkulev Publishing 25 628 800 42,10 Bauer Media 23 405 300 38,40 Independent Media 19 553 400 32,10 7 Dney 16 596 000 27,20 Toloka 13 977 800 22,90 Za rulem 13 699 100 22,50 Press-Courrier 13 112 500 21,50 Vokrug Sveta 11 335 300 18,60 Popular Press 9 390 600 15,40

* —Only magazines Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016) 10 TOP–10 publishing houses in Moscow*

Moscow Half-year audience % of Moscow population Burda International Russia 5 656 800 54,60 7Dney 4 762 900 46,00 Bauer Media 4 071 000 39,30 Hearst Shkulev Publishing 3 700 300 35,70 Independent Media 3 607 500 34,80 Vokrug Sveta 2 577 900 24,90 Press-Courier 2 451 600 23,70 Toloka 2 210 800 21,30 Za Rulem 1 950 200 18,80 Popular press 1 927 900 18,60

* —Only magazines Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016) 11 3 brands from Burda International Russia are in top-10 Readership survey of women’s magazines in Russia

Carrier Cover Cover % 1 Antenna/Telesem 5 421 300 16 2 Cosmopolitan 3 360 100 9,9 3 Karavan Istory 2 525 100 7,5 4 Lyublyu Gotovit! 2 143 400 6,3 5 7 Dney 2 116 800 6,3 6 Telenedelya 1 886 300 5,6 7 Burda 1 690 900 5 8 Lisa 1 643 700 4,9 9 Vokrug Sveta 1 641 700 4,8 10 Teschin Yazyk 1 616 600 4,8

* — TG - women

Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016) 12 Special projects calendar 2016 Parties, events, conferences

Q 1 Q 2 Q 3 Q 4 (january — march) (april — june) (july — september) (october — november) OOPS! Lisa Burda Fest Playboy 15-Bithday party Family festival (Kazan) Moscow family festival Playmate of the year 2016 + Brain Day Burda Academy Playboy + Garden section Dobrye Sovety Sewing school (Moscow) Formula 1 Sochi party Women Reproductive Lisa Health conference Family festival OOPS! (Samara, Krasmodar) Lisa Pre-prom party Moy rebenok Family festival (SPB) Parents&kids festival Moy rebenok (Ekaterinburg) OOPS! Parents&kids festival Choice Awards + Pregnancy section (Moscow) Playboy 3 Parties with Zhuguli Playboy (Kazakhastan) 3 Parties with Zhuguli Playboy (Yaroslavl, Saratov,Tula) Party Soho (Moscow) Playboy 2 Parties (Moscow) Playboy Playboy Presentation of the Calendar Party Chernomorskaya 5 with Liga Stavok and Zhuguli Playboy (Moscow) (Sochi) 2 Parties (Sochi) Burda Academy Burda Academy Burda Academy Sewing school (Moscow) Sewing school (Moscow) Sewing school (Moscow)

Burda International Russia Burda Connecting Consumers 2016 13 Burda International Russia. Social media reach

4 598 followers 22 620 followers 1 283 568 followers

follow 843 978 us! followers

Total: 625 762 120 816 2 913 881 followers followers followers 12 539 views

Burda International Russia Burda Connecting Consumers 2016 Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016) 14 Digital Projects

5 744 000 Unique visitors 32 bloggers 40 000 000 Views 10 vloggers Audience growth is 10 websites 200% comparing to November 2013

Social media and blogs: GLAM - platform 360° Today GLAM RUSSIA includes Unites users of content, advertisers, sites Food Network 70 fashion Russian bloggers with total and blogs on fashion&beauty themes by Culinary unique networkof blogs and websites. coverage of more than 1 000 000 means of the unique innovative technology. №1in food segment in Russia. Our audience knows a lot about the pleasures of their followers in social media. The project was launched in Russia in April, interests: cooking, healthy food, travel, gourmet recipes, cooking master - classes, 2014 and is still under dynamic develop- the culture of wine consumption, the house and interior, health and beauty. ment.

Creators Glamrussia.com 1 of the content №1in food segment in Russia Relevant places Monthly coverage of 51.3 million people: Technological Websites + blogs more than 40.5 million people Targeting audience platform: Social networks 10.8 million people 2 (bloggers, subscribers, moms, male / female * ComScore, April 2016 audience, age) * Google Analytics, April 2016 Burda International Russia Burda Connecting Consumers 2016 15 Digital Projects

Site of legendary men’s magazine

225 284 62 607 1 007 695 for a real gentleman. Unique visitors Unique visitors Unique visitors 151 254 1 268 578 Views 17 476 769 Views New Views launch Relaunch Social media: Social media: Social media: 1 166 739 18 662 230 240 25 115 17 157 339 341 8 185 7 394 2 502 5 126 315 14 378 Playboyrussia.com Lisa.ru Burdastyle.ru it is a lifestyle, the unique combination of celebri- Joint internet project of most popular women's unique DIY women’s community who want to ties, culture, fashion and reportages on all actual magazines PH Burda. The variety of interesting dress fashionably and beautiful. High loyalty and subjects, interesting prose of modern writers and topics for female audience (fashion, beauty, quality of the audience allow constantly receiving stylish artistic photos of the most beautiful girls on health, psychology, family, home , cooking, enter- high KPI of the advertising projects. planet. tainment, travel , astrology) Monthly reach* 688 400 people Time on site: more than 8 min Depth of views: more than 7 pages * Google Analytics, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016 | Web-Index, April 2016 Burda International Russia Burda Connecting Consumers 2016 16 Digital Projects

406 035 Unique visitors 1 996 426 230 644 425 806 Views Unique visitors Unique visitors New 879 052 launch Social media: 1 695 058 Views 150 973 Views Social media: 14 300 Social media: 54 970 1 064 648 85 979 views 52 210 13 724 89 831 views The Mission of Oops.ru Verena.ru moy-rebenok.ru Online version of the most popular magazine for This is the ﬁrst web-site in Russia where legally is to improve the quality of young parents’ life by teens in the Russian market, conquers his readers posted content from the magazines about providing a quick online access to the objective, quality and exciting content! knitting, such as «Burda», «Verena», «Diana». reliable information on family and pregnancy Every month on the site appear more than a planning, health and children development from hundred new schemes to crochet and knitting their birth to the school age. illustrated workshops and video tutorials .

* Google Analytics, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016 Burda International Russia Burda Connecting Consumers 2016 17 Digital Projects

Monthly reach* 106 333 1 561 300 Unique visitors people 191 891 24 525 forum.idv.ru 2 584 458 Unique visitors Unique visitors 331 391 169 540 Views 8 523 102 Views 1 653 382 Views forum.idv.ru Social media: Social media: Social media: 161 915 2 681 4 871 106 233 7 049 8 119 54 800 1 729 1 814 7dach.ru Salon.ru Ivd.ru is a club of dacha lovers, for everyone who like to is the latest tendencies and most is one of the biggest and daily updated spend time out of town, look after the garden and prominent events in architecture and design; web site about repair, construction decor their houses and land plots. The site repre- collections of interiors; portfolios of Russian and and house arrangement. sents a community where every user can create foreign decorators. his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.

* Google Analytics, April 2016 | Web-Index, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016 Burda International Russia Burda Connecting Consumers 2016 18 Digital Projects (applications)

Avto mir.Test-Drive Crosswords Moy prekrasniy Sad Moy rebenok All most interesting automobile All the best issues of the famous Is a unique and compiled content of is a unique content edition from news, tests and travels in modern cross-words in the one application, several issues “Moy prekrasniy sad” long-term leader of issues for interactive format. more than 40 dierent puzzles. which is a leader in Home&Living mothers and children. Best advice segment. and recommendations from Quantity of uploading: Quantity of unique users: respected experts and journalists. Quantity of uploading: more than more than 345 969 more than Quantity of uploading: 5 600 000* 40 000 more than * - Started 2014 75 000

All applications are free and available for users of Applications contain a lot of gamiﬁcation functions: iOs, Android and Windows 8.1 popping-up windows, slideshows, interactive elements etc.

Burda International Russia Burda Connecting Consumers 2016 19 Our dear clients

Burda International Russia Burda Connecting Consumers 2016 20 Burda International Russia Polkovaya str. 3, bld. 4 127018 Moscow +7 (495) 797 45 60 [email protected]