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Burda... Annual Report 2013 Burda Media Hubert Shaping the Media Content 36 Learns from His 6 CEO Dr Burda... Annual Report 2013 Annual Report Hubert Burda Media Hubert Media Burda Annual Report 2013 shaping the media Content 36 Learns from his 6 CEO Dr. Kallen on the challenges of the media transformation mistakes: Fabrizio D’Angelo 10 melvin ang shapes the future Burda’s lifestyle brands from Singapore reflect Asian high society’s attitude toward life. Publisher Melvin Ang sees great growth opportunities for his media 18 sebastian matthes explores uncharted waters The Editor-in-Chief of the German Huffington Post and his team link blogs, social media and news in a revolutionary new type of news portal 26 Kerstin Schneider embodies passion for fashion German Elle celebrated its 25th anniversary in 2013 – and is still setting new standards. Fashion Director Kerstin Schneider shares responsibility for the magazine’s success 36 fabrizio d’angelo learns from his mistakes The CEO of BurdaInternational explains why you can’t be afraid of mistakes if you want to 78 shape the media landscape of the future Big responsibility: Katharina Zwanzig 44 The Burda School of Journalism is teaching for tomorrow In Offenburg, students learn to research, write, blog, film, program and tweet – and the 26 best way to market themselves and their stories in the future Loves fashion: Kerstin Schneider 50 kjeld peters loves technology The Technical Director of Elitepartner uses the algorithm of love to help 4 million singles find happiness for life 56 Alexandra Schiel connects people Alexandra Schiel and the DLD team are looking for smart people – and the latest Internet trends – from all over the world for the innovation conference 66 Diana Knodel develops new projects The Product Manager at Xing takes the initiative to get more women interested 56 in programming Meeting of the global 72 Holger Albrecht shows his dedication digital elite: DLD in New York The man from IT Support shows children and adolescents living in difficult circumstances how to use computers 10 78 katharina zwanzig in charge Shapes the future: Melvin Ang The Treasury Director is responsible for Burda’s liquidity. Without her support, many of the company’s projects would go nowhere 84 The Burda alphabet 94 Financial Statements 2013 Burda: a company for entrepreneurs he year 2013 was another good year for see themselves as “entrepreneurs within the company.” Burda. Our company continued to grow, while As members of the Executive Board at Burda, we feel our T remaining profitable. We were able to finance most crucial responsibility is to be a home for the most- our growth with our own resources, expand and stabilize talented entrepreneurs, and give them the opportunity to our existing businesses, and tap into new business fields. invent the future together with us. But 2013 was also a year of growing challenges: the pace On behalf of my fellow Board members, I would like to at which the consumer Internet is changing the media in- thank all of our 10,000 employees for their hard work. We dustry has accelerated significantly yet again. New tech- all share the responsibility for ensuring that our company nologies are transforming everything with increasing mo- takes advantage of the great opportunities offered by dig- mentum, changing every familiar consumer communica- italization and actively shapes change, and that Burda re- tion channel and enabling new relationships with our cus- mains what it is: a vibrant, growing and profitable media tomers. Digitalization is fundamentally changing our world company of the 21st century. – and will continue to do so. Even during this phase of change we will continue to grow and remain profitable, because Burda will maintain its “We would like to intro- course, developing and implementing successful new products for its consumers – and actively shaping the fu- duce 10 Burda role mod- ture of the media. We will succeed with innovative tech- nology and content in media products that inspire, enter- els from different divi- tain, add practical value and play an important role in the lives of our customers. sions and countries who Our goal is to support our customers, users and readers advance our company.” with our media in their pursuit of happiness. If we at Burda succeed in enriching and improving people’s lives – regardless of the technological platform – then we will be as financially successful as ever over the long term. Dr. Paul-Bernhard Kallen, CEO Our company is in a strong position to tackle this task: Burda consists of 95 successful individual companies, in which 10,000 employees give their best every day to cre- ate excellent products. Because their work, ideas and attitudes set the scene for all future successes, we would like to introduce 10 Burda role models from different divisions and countries in this annual report – talented, committed, highly qualified em- ployees who advance our company on all levels. These are colleagues who take on responsibility – for them- selves and our company – and have the courage to take action. They have the strong will to help shape our future and know that this can only succeed if we understand, utilize and actively develop the technologies – both tradi- tional and new – on which our businesses are based. Dr. Paul-Bernhard Kallen These are people who intentionally take risks and learn from their mistakes for the future. They are employees The CEO of Hubert Burda Media Holding KG joined the who take advantage of the excellent opportunities to de- company in 1996 as Managing Director. Dr. Kallen was ap- pointed Member of the Executive Board responsible for velop and drive new projects throughout expansive net- technology in 1999. The political economist has been at works here at Burda. the helm of the Group since 2010. They are colleagues who perform their work not only with expertise, but also with passion – in short, people who BURDA ANNuaL REPORT 7 The Executive Board of Hubert Burda Media (Left to right) Holger Eckstein, Board Member Finance; Dr. Paul-Bernhard Kallen, Chief Executive Officer; Philipp Welte, Board Member Publishing; Stefan Winners, Board Member Digital Melvin Ang shapes the future In highest society Burda’s exclusive Singaporean lifestyle brands reflect Asian high society’s attitude toward life. Their love of luxury shows publisher Melvin Ang that the growth of his media is far from exhausted quarters. Most of the 68 employees work in separate cubicles, and Melvin “ We have no natural Ang’s office is unpretentious as well. “I’m a practical person,” he explains. resources in Singapore, He has enough glamour outside the but many hard-working office – he works here. With a reso- immigrants.” lute grip, he takes the different issues of Prestige Singapore, Malaysia, Indonesia, Thailand, Hong Kong and Man of glamour: Taiwan off the shelf and spreads Melvin Ang has been publisher of the them out. The most conspicuous luxury magazine decoration here is a small altar – Bud- Prestige for 14 years dha flanked by two waving porcelain cats for good luck. For devout Bud- dhists, religion is an important sup- port in life. It gave Ang his respectful, open management style that his em- ployees value so much. Rising to the top, in record time Melvin Ang is slender, not especially tall, yet his self-confidence is huge. “I was born in the Chinese year of the Dragon, under the sign of the lion in the Western zodiac. In short: a born leader.” That’s how he introduces himself – and laughs. He is ambitious, and therefore a typical Singaporean, he explains. “We have no natural re- sources. But thanks to the hard- working immigrants – my father came shapes the future Ang Melvin from China – more millionaires live here today than in Hong Kong.” After finishing university, Melvin first Lunch meeting with advertising customers at the venerable St. Regis Hotel tried to work at his father’s tea and coffee company, but there were too many relatives who wanted to have a Tuesday evening in April, 9 high-society women from this up- doesn’t look a day older, perhaps 36 say. So, he began working at the Sin- o’clock. In Singapore, it’s and-coming city. He converses ani- at the most. Ang laughs – he likes gapore offshoot of the society maga- still 28°C hours after sun- matedly with his guests. “It’s wonder- that. But he is more interested in oth- zine, “Tatler”. There, he rose through Adown. It has been a long day for Mel- ful to see you, Grace. How was New er topics. He wants to know every- the ranks in record time from an ad- vin Ang, with a number of conferenc- York? How is the better half doing?” thing about their favorite brands and vertising employee to Marketing es and appointments, but if he is In the background, skyscrapers – a destinations as well as their hus- Chief – and stayed 10 years. “But for tired, he certainly doesn’t show it. He symbol of the wealth in this metropo- bands’ favorite toys. me, something was always missing at stands on the giant balcony of the lis of millions – illuminate the night, Ang is collecting material for the so- ‘Tatler’,” he says. “The content was presidential suite at the Fullerton Ho- their lights reflected in the Singapore ciety pages of his magazine. He men- too far removed from the world of the tel and smiles, wearing a flawlessly River. Ang and the ladies have known tally writes memos that he will trans- wealthy people who are our core tar- matched evening outfit: white jeans, each other for some time. For them, fer to paper in his office tomorrow to get group.” So he decided to launch matching shirt, form-fitting green the wiry Chinese man is like a friend.
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