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Financial Statements 2016 Hubert Burda Media Holding Kommanditgesellschaft 1 Financial Statements 2016 Hubert Burda Media Content Five-Year Overview ............................................................................................................................................................................................................................................................................................................... 4 Group Management Report .................................................................................................................................................................................................................................................................................. 5 Group Fundamentals .................................................................................................................................................................................................................................................................................... 5 Economic Report ................................................................................................................................................................................................................................................................................................ 7 Overall economic and industry situation ............................................................................................................................................................................................... 7 Business development ........................................................................................................................................................................................................................................................ 12 Sales development, net assets and financial situation ................................................................................................................................................. 26 Human Resources ........................................................................................................................................................................................................................................................................................... 28 Corporate Social Responsibility ............................................................................................................................................................................................................................................... 30 Environment and Sustainability ................................................................................................................................................................................................................................................... 31 Outlook, Opportunities and Risk Report ................................................................................................................................................................................................................... 32 Report on opportunities .................................................................................................................................................................................................................................................... 32 Risk report ................................................................................................................................................................................................................................................................................................ 34 Outlook .......................................................................................................................................................................................................................................................................................................... 38 Consolidated Balance Sheet .............................................................................................................................................................................................................................................................................. 40 Notes to the Consolidated Financial Statements ............................................................................................................................................................................................................. 41 Development of Fixed Assets of the Group .............................................................................................................................................................................................................................. 52 Shareholdings .............................................................................................................................................................................................................................................................................................................................. 54 2 Financial Statements 2016 Hubert Burda Media The Management Board of Hubert Burda Media Left to right: Stefan Winners, Board Member, National Digital Brands, Holger Eckstein, Board Member, Finance, Dr. Andreas Rittstieg, Board Member, Legal and Compliance, Philipp Welte, Board Member, National Media Brands, Dr. Paul-Bernhard Kallen, Chief Executive Officer 3 Financial Statements 2016 Hubert Burda Media Five-Year Overview To tablecontents of To 2012 2013 2014 2015 2016 in Operating performance 3,101 3,249 3,030 2,792 2,822 million € Consolidated sales 2,456 2,617 2,455 2,211 2,256 million € Comprised of National Digital Brands 1,159 1,401 1,314 1,134 1,180 million € National Media Brands 646 630 649 651 661 million € International Media Brands 419 378 330 265 272 million € Printing 224 204 158 158 134 million € Other 8 4 4 3 9 million € Balance sheet total 1,546 1,551 1,518 1,510 1,566 million € Depreciation of fixed assets 69 83 91 85 80 million € Personnel expenses 438 499 527 543 535 million € Number of employees at year end 9,241 10,017 10,374 10,297 10,440 4 Financial Statements 2016 Hubert Burda Media Group Management Report Group Fundamentals revenue sources for the company on the different outside of it. At the end of the year, 10,440 individuals To tablecontents of To platforms. Burda considers itself an “enterprise for were employed in the Group. Hubert Burda Media (hereafter also referred to as entrepreneurs” and is organized with a decentralized Hubert Burda Media is divided into four operational di- “Burda”) is an internationally operating media and profit center structure. This structure offers Burda’s visions: National Digital Brands, National Media technology company. Burda is concentrating increas- companies the necessary entrepreneurial leeway to Brands, International Media Brands and Printing. In ingly on platform businesses – in which both tradi- grow successfully. At the same time, they can benefit addition to those divisions, the Group established its tional as well as digital business models operate on a from the size of the company as a whole in several own investment company, Burda Principal Invest- specific thematic platform such as career, fashion, or cross-disciplinary areas and can access Burda’s ments, in 2016, in order to invest in technologically in- living & gardening – with the goal of becoming a mar- strong network at any time to promote the individual novative consumer internet companies primarily in the ket leader or expanding its leading position in those businesses. USA, Great Britain and Asia and thereby add new markets. To achieve this goal, Burda invested heavily Burda wants to do more than just keep pace with value to the business. A number of new international in technological innovation in 2016 – in its own com- highly dynamic changes in the media business: It participating interests were acquired in this unit in panies as well as through acquisitions and participat- wants to actively shape them itself. With this goal in 2016 (Notonthehighstreet, Priceza, Nebenan.de; in- ing interests in successful media and digital compa- mind, Burda is consistently strengthening technological vestments in Blitsy, Baublebar and Vinted were made nies. The objective of all entrepreneurial activities is to and entrepreneurial skills in all operational business at the end of 2015). gain new markets and consumers, expand existing divisions, assisted by the strong international networks In fiscal year 2016, Burda’s external sales reached customer relationships through strong media brands that were created by means of the world-renowned €2.26 billion, and therefore, as predicted, are slightly and use them for additional offerings. DLD conferences among other things. higher than the prior year. While the two largest divisions, All of Burda’s products focus on consumers’ needs One key prerequisite for Burda’s continued success National Digital Brands and National Media Brands, and on helping them in their personal lives and in real- lies in the ability to promote further development of experienced growth, business in Eastern Europe contin- izing their own goals. Burda’s portfolio in 2016 in- existing personnel and to recruit and retain qualified ued to see sharp declines in sales revenues for Inter- cluded roughly 550 products in Germany and 20 new employees, especially in
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