“Spotlight on Some Rare Occasions When Bollywood Cinema Dared to Cross Over from Reel to Real Life” Mrs
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Ethics in artistic creations and in communication “Spotlight on some rare occasions when Bollywood cinema dared to cross over from reel to real life” mrs. Riya mukhopadhyay Tilak Maharashtra vidyapeeth Department of Mass Communication Abstract thought and analyzed in the context of Art mimics life. Bollywood cinema is new and emerging realities. The pres- generally perceived as amusement ent generation ought to be made bundle with song, dance, romance, aware about the same. Every country melodrama and exaggerated ‘action’ needs a dynamic socio-cultural and as its basic ingredients. In any case, legal framework on which to consis- there are a couple of times we feel tently build it and create its own significantly more than that. We feel a unique identity. Movies are aptly sense of having witnessed something placed in facilitating this process, historical, something that touches a especially if and when they exhibit a deep chord. This is the point at which compelling narrative and well-crafted we run over movies which leave a outreach plan which would serve as a greater impact on the society. Some catalyst to change minds, encourage actually manage to change a couple of viewers to change entrenched behav- lives while some assistance to speed iors, and start inform or reenergize up pending justice, some fill you with social movements as stated by Diana emotional turmoil and some give your Barrett and Sheila Leddy in life a total new direction. India is a “Assessing Creative Media’s Social young country with an ancient culture Impact”, Fledging Fund, (Dec’08) that has evolved over centuries. It can be noted that the creative work Naturally there are social and behav- by some Indian film makers has taken ioral issues which need to be re- steps to make the people aware of 88 important social issues, injustices, with more extensive group of onlook- inequality, exploitation etc. with the ers and can impact their mind. Culture hope that cinema can be a powerful is the arts and other manifestations of catalyst of change. This research is human intellectual achievement based on Content analysis on Movies regarded collectively. Culture is the that leads to a bigger social impact. ideas, customs, and social behavior of The variables of the study include the a particular people or society. measure on various social issues, Cinema greatly affects individuals and social impact and the biggest influ- movie stars wield great impact on ences on present generation. masses, particularly the young. They Keywords: Movies, Bollywood, art, attempt to resemble them, see them as social impact, aware, present genera- role models and even mimic their tion, social issue behaviors. We as a society often blur the line between fact and fiction and Introduction imagine our lives to be an ideal film Indian film industry is the biggest in story. Cinema assumes a large signifi- the world as far as creating around cance in our lives, perhaps much 1000 features films and almost 1500 more than we recognize or care to short film each year (Broadcasting admit. It would be an interesting 2011).The Hindi film industry is research if made over time to assess prevalently known as Bollywood .It is and analyze this phenomenon and the contributor of the industry's rev- identify the pattern of influence that enue ,trailed by south Indian and Bollywood movies have illustrated on other regional cinema industries. individuals and portray the relation- “Cinema is the mirror of society”. ship between individuals and society. Obviously, just like any other form of cinema art, the movies also depict the appro- What is cinema? Cinema, or film, is priate nature and situation of the soci- the craft of moving pictures; a visual ety of that era but some art forms not medium that recounts stories and only depict the current situation of uncovered reality. It is likewise, by a society, but also succeeds in providing wide margin, the world's most unpre- a new trend, a new idea for the socie- dictable, synergistic, and expensive ty to be ushered in and made practi- aesthetic expression. cal, and such movies enable the cross Cinema is the capable medium to over between reel life and real life in speak to the masses in its own partic- aspirational and inspirational ways. ular manner. It assumes an extraordi- Art is a careful re- creation of reality nary part to bring the issue in front of as per an artist’s otherworldly esteem people in general. The favorable posi- judgments. Clearly, that specific re- tion with cinema is that it can connect creation is not intended to portray the 89 things as they may be, as Aristotle Omprakash Mehra, Shimit Amin, said that fiction is of more prominent Aamir Khan, Ashutosh Gowariker, philosophical significance than histo- Anurag Kashyap and many other ry, since “history represents things as directors come under the fringe of they are, while fiction represents them such cinema that have set specialty by as they might be and ought to be.” featuring social issues of the society Movies, being the undeniably most in Bollywood cinema. grounded medium of art, whenever intended to demonstrate the things, Objectives: The report has been done circumstances, individuals and people keeping in mind two basic objectives. as they should be, at that point they They are: turn into the main power of progress To examine the cinematic presentation in society and fortifies the values of of social issue. individuality. To study different Bollywood cinema Cinema is a well-known mass medi- based on social issues in selected um which assumes a noteworthy job Hindi films in sharping popular feeling and in dis- persing information and comprehen- Research methodology: sion of various cultures, tradition, The study is based on qualitative social political and financial aspects methods. To study the way Indian cin- lives of a general public. It speaks to ema manages diverse social issues in the contemporary society if not selected Hindi movies. The selected authentic characters. It endeavors to movies have earned much acclaims feature public activity and its issues in and notoriety both in national and an intriguing and pleasurable way. international contexts. Primary as well Cinema can persuade popular feeling as secondary data have been gathered and guarantees high degree of atten- to analyze the content of the movies. tion. It has the ability of anticipating Content analysis utilized to portray distinctive major issues of the society. the use of symbolism and realism in For evaluating the social issues of a the selected movies. society, one needs to look at whimsi- cal and parallel cinema of the country. content Analysis: Some of the noteworthy unconven- Achhut Kannya (1936): This 1936 tional cinemas dealing with signifi- film deals the social position of Dalit cant social issues are Rang De girls and is viewed as a reformist Basanti, Chak De India, Taare period-piece. The story depicts a Zameen Par, 3 idiots, Swades, OMG! romantic tale of a Brahmin Boy and a Oh My God, udaan, Black Friday, Harijan (untouchable) girl. At the Kya Kehna, Dor, vicky Donor etc. time when people were separated Legendary Filmmakers like Rakeysh based on their caste, this film sets a 90 decent case of how every person is negative side of corporate India. equivalent and love knows no limits. Swades (2004): A fine execution by Prem Rog (1982): The film centers on Shah Rukh Khan, the motion picture the sensitive subject of widow remar- centers around the issue of mind riage. Released in 1982, the film has deplete and Indians moving to another Rishi Kapoor (Devdhar) and Padmini country for greener fields. The story Kolhapure (Manorama) as lead per- rotates around the life of a NRI who formers. Devdhar attempts to restore works for NASA and how his visit to the life of his beloved companion a town transforms himself alongside Manorama after she loses her recently many different villagers. The motion marry spouse. At the season of a mod- picture roused a ton of NRIs to return erate India, when widows were boy- to the roots and work for the nation. cotted from the community and were The motion picture gives a message required to spend whatever remains of that a little assistance from t the fortu- their lives in wretchedness, the nate and educated ones can help the motion picture comes as a breath of underprivileged to a great extent. fresh air and depicts a superior life for Rang De Basanti (2006):This motion a widow. picture needs no introduction. Rang De Basanti rotates around lives of a matrubhoomi: A nation without gathering of a group of students who women (2003): The film dependent challenge the administration and the on the social issue of female feticide contender MIG planes utilized by the grandstands the eventual fate of the Air Force after the passing of their country if we keep killing the girl companion in a plane accident. This child. There are as yet numerous intriguing motion picture made an spots where a boy’s birth to the world immense effect socially with the can- is celebrated while a girl child is mur- dle lighting sequence which is regu- dered. The film rotates around the larly used in real life even now by cit- narrative of a girl who is hitched to izens for protesting an issue. five siblings. The film depicts the The film left a social effect as many look at the brutal society and leaves a people approached to discuss about message of saving a girl child. corruption and bureaucracy and their Phir Milenge (2004): One of the most inefficiency in giving fundamental punctual movies made on AIDS luxuries.