प्र�न पत्र क्रम 車क...... प्रवेश परीऺा 2015 (ग्रुप एच)

रोऱ नंबर ...... अधिकतम अंक–150 समय सीमा - 90 ममनट

मह配वपर्ू ण ननर्देश 1. इस प्र�न पुस्तिक मᴂ कु ऱ 150 प्र�न हℂ। सभी प्र�न अननव यय हℂ। 2. प्र配येक प्र�न के च र वैकस्पपक उ配िर a, b, c और d दिए गये हℂ स्िनमᴂ से एक सही है। 3. ओ.एम.आर. शीट उ륍मीिव र को अऱग से िी ि एगी, स्िसमᴂ सही उ配िर को पूर भरन है। 4. प्र�न के एक से अधिक उ配िर दिये गये िो वह तवि् ही रद्द हो ि एग । 5. उ配िर गऱि होने पर अ車क नही車 क टे ि ए車गे। 6. रफ क यय इस पुस्तिक मᴂ ही करन होग । 7. यह प्र�नपत्र परीऺ ख配म होने के ब ि ओ.एम.आर. शीट के स थ िम करव न है। अꅍयथ उ륍मीिव र को परीऺ से अनुपस्तथि समझ ि एग । 8. परीऺ के िौर न अनुश सन बन ए रखᴂ। 9. अनुव ि व अꅍय ववस車गनि मᴂ दहꅍिी क प्र�न सही म न ि एग ।

Entrance Test 2015 (Group - H )

Roll No...... Maximum Marks - 150 Time Limit - 90 Minutes

Important Instructions: 1. This question booklet contains total 150 questions. Answer all the questions. 2. Each question has four options (a), (b), (c) and (d), out of which one is correct. 3. The candidate is required to darken completely correct option in the OMR answer sheet supplied separately. 4. Answer will get cancelled if it is not answered or two or more answers are given. 5. There will be no negative marking. 6. Rough work may be done in this question booklet itself. 7. Submit the entrance test paper along with OMR answer sheet to the invigilator otherwise the candidate will be considered absent. 8. Maintain discipline during the examination. 9. In case of doubt or discrepancy in translation Hindi version will be treated as correct.

Signature of the Invigilator Signature of the Candidate

2015- M.Phil 1 Cont...... 1 fcuk fdlh rqjar O;kogkfjd mi;ksx ds fofHkUu pjksa ds ckjs vkilh laca/kksa ds ckjs esa tkuus ds fy, ge djrs gSa& To learn about relationship among variables, regardless of any immediate practical application, we ¼conduct....½ vIykbM 'kks/k a ¼(a)½ Applied Research ¼b½ ewyHkwr 'kks/k b Basic Research ¼c½ la[;kRed 'kks/k (c) Quantitative Research ¼ ½ dk;Z 'kks/k (d) Action Research d

2 'kwU; midYiuk crkrh gS & ¼Null½ pjksahypothesis esa fdlh sta izdkjtes - laca/k gSA a ¼(a)½ Some kind of relationship between variables ¼b½ pjksa esa fdlh izdkj dk laca/k ugha gS b No relationship between variables ¼ ½ c varjksa dh fn’kkA (c) The direction of differences ¼ ½ mijksDr esa ls dksbZ ugha (d) None of the above d

3 Mwbax ehfM;k fjlpZ fdlus fy[kh gS & ¼„Doing½ izhLV Media Research‟ is written by - a ¼(a)½ Priest ¼b½ cyksZ b Berlo ¼c½ foej ,aM MkWfefud (c) Wimmer & Dominic ¼ ½ jkstlZ ,aM fla?ky (d) Rogers & Singhal d

4 fuEufyf[kr esa ls dkSu&lh ,d 'kks/k fof/k ugha gS & ¼Which½ of the following is not a research method - a fo"k;oLrq fo’ys"k.k ¼(a)½ Content Analysis ¼b½ voyksdu b Observation ¼ ½ c iz’ukoyh (c) Questionnaire ¼ ½ oS;fDrd v/;;u (d) Case Studey d

5 buesa ls dkSu&lk ,d 'kks/k izjpuk ugha gS\ ¼Which½ izk;ksfxd of these is not a research design? a ¼(a)½ Experimental ¼b½ vUos"k.kkRed b Exploratory ¼c½ la[;kRed (c) Quantitavie ¼ ½ fooj.kkRed (d) Descriptive d

6 laKkukRed vlaokfnrk dk fl)kUr fdlus fn;k Fkk\ ¼Who½ jkstlZ propounded „Theory of Cognitive Dissonance‟? a ¼(a)½ Rogers ¼b½ QsfLVatj b Festinger ¼c½ JSe (c) Schramm ¼ ½ U;wdkWEc (d) Newcomb d

7 QhYM vkWQ ,Dlihfj,al fl)kUr fdlus fn;k Fkk& ¼„Fields½ cyksZ of Experience‟ model was given by- a ¼(a)½ Berlo ¼b½ Mkal b Dance ¼c½ JSe (c) Schramm ¼ ½ 'kSuu vkSj ohoj us (d) Shannon & Weaver d

2015- M.Phil 2 Cont...... 8 dksgkVZ ,ukfyfll D;k gS ¼Cohart½ dEI;wVj Analysis lkW¶Vos;j is a dk ,d izdkj a ¼(a)½ Type of computer software ¼b½ nh?kZdkfyd v/;;u dk ,d izdkj b Type of longitudinal study ¼c½ 'kks/k tuZy dk ,d izdkj (c) Type of research journal ¼ ½ (d) Type of sampling procedure d fun’kZu dh ,d i)fr

9 igyh dgkuh dgus okyh fQYe dkSu&lh Fkh& ¼First½ vjkboy motion picturevkWQ , that Vªsu told a story was - a ¼(a)½ Arrival of the Train ¼b½ n~ xzsV Vªsu jkWcjh b The great train robbery ¼ ½ c eSu ,aM e’khu (c) Man and Machine ¼ ½ n~ cfuZax Vªsu (d) The Burning Train d

10 ,uch, fdu dk laxBu gS % ¼NBA½ is an organization of : a tulaidZ fo’ks"kKksa dk ¼(a)½ Public Relations experts ¼b½ izlkj.kdrkZvksa dk b Broadcasters ¼c½ fizaV i=dkjksa dk (c) Print Journalism ¼ ½ fQYe fuekZrkvksa dk (d) Filmmakers d

11 baVjfDVfoVh dh vo/kkj.kk fdlls tqM+h gS & ¼Interactivity½ Vsyhfotu is a'kks/k concept related to - a ¼(a)½ Television research ¼b½ U;w ehfM;k b New media ¼c½ lekpkji= ikBdksa ls (c) Newspaper audience ¼ ½ (d) Radio analysis d jsfM;ks fo’ys"k.k

12 nsonkl xka/kh fdlds lEiknd Fks\ ¼Devdas½ Gandhik YMwas the editor of a us’kuy gSj ¼(a)½ National Herald ¼b½ bafM;u ,Dlizsl b Indian Express ¼c½ n fgUnqLrku VkbEl (c) The Hindustan Times ¼ ½ ve`r cktkj if=dk (d) Amrita Bazar Patrika d

13 xyr la;kstu crkb,A Identify the incorrect combination. ¼a½ ihVhvkbZ&Hkkjr (a) PTI-India ¼ ½ ¼ ½ b ckjukek&bUMksusf’k;k b Barnama-Indonesia ¼c½ ft+ugqvk&phu (c) Xinhua-China ¼ ½ d;ksnk&tkiku (d) Kyoda-Japan d

14 laxhr esa mRd`"Vrk ds fy, dkfynkl lEeku dk laLFkkiu fdlds }kjk fd;k x;k gS\ Kalidas Samman for excellence in music has been instituted by - ¼a½ Hkkjr ljdkj (a) Government of India ¼ ½ ¼ ½ b e/;izns’k ljdkj b M.P. Government ¼ ½ c mÙkj izns’k ljdkj (c) U.P. Governement ¼ ½ egkjk"Vª ljdkj (d) Maharashtra Government d

2015- M.Phil 3 Cont...... 15 jsfM;ks Js.kh&fu/kkZj.k ¼jsfVax½ 'kks/k esa fuEufyf[kr esa ls dkSu&lh daiuh fo’ks"kKrk izkIr gS\ ¼Which½ of the following companies specializes in radio ratings research? a vksfMV C;wjks vkWQ ldqZys’ku ¼(a)½ Audit Bureau of Circulations ¼b½ ,-lh-uSYlu daiuh b A.C. Nielson Company ¼c½ n vkfcZVªksu daiuh (c) The Arbitron Company ¼ ½ lkbeUl ekdsZV fjlpZ C;wjks (d) Simmons Market d

16 de ek=k ds lkFk mPp xq.koÙkk mRiknu dh ysvkmV j.kuhfr dkSu&lh gSA ¼The½ layout strategy that deals with low-volume, high-variety production is. a fQDlM ikWft’ku ¼(a)½ Fixed-position layout ¼b½ os;jgkml ysvkmV b Ware-house layout ¼c½ vkWfQl ysvkmV (c) Office layout ¼ ½ buesa ls dksbZ ugha (d) None of the above d

17 ikBd laiknd dh fu;qfDr djus okyk izFke lekpkji= gS& ¼The½ nfirst VkbEl India vkWQnewspaper bafM;k to have a readers editor is - a ¼(a)½ The Times of India ¼b½ fgUnw b Hindu ¼c½ n fgUnqLrku VkbEl (c) The Hindustan Times ¼ ½ n ik;ksfu;j (d) The pioneer d

18 Ikf{kd if=dk Qsfeuk ds izdk’kd& ¼Femina½ csusV a dksyeSunon news ,aM fortnightly daiuh is published by - a ¼(a)½ Benett Coleman & Co. Ltd. ¼b½ fgUnqLrku VkbEl xzqi b Hindustan Times Group. ¼ ½ c ,Dlizsl ifCyds’kUl fyfeVsM (c) Express Publications Ltd. ¼ ½ (d) Express Publications (Bombay Ltd.) d ,Dlizsl ifCyds’kUl ¼ckWEcs½ fyfeVsM

19 dkSu&lk v/;;u pqukoksa ds oSKkfud v/;;u ls tqM+k gqvk gS\ ¼Which½ ,aFkzksiksykWth study deals with scientific analysis of elections? a ¼(a)½ Anthropology ¼b½ QksuksykWth b Phonology ¼c½ lsQksykWth (c) Psephology ¼ ½ lkbdksykWth (d) Psychology d

20 fodhihfM;k ds laLFkkid dkSu gSa\ ¼Who½ tsEl is founder jSx of Wikipedia? a ¼(a)½ James Rang ¼b½ tkWu fiVj b John Pitter ¼c½ ftEeh osYl (c) Jimmy Wales ¼ ½ tkWyh 'k;kse (d) Joly Sheom d

21 tujy F;kSjh vkQ dE;qfuds’ku dks fdlus bZtkn fd;k\ ¼Who½ gsjkYM propounded Mh-ySlosy the General Theory of Communication? a ¼(a)½ Harold D.Laswell ¼b½ Msful eSDosy b Dennis McQuail ¼ ½ ku c ek’kZy eSdyqg (c) Marshal McLuhan ¼ ½ tktZ tscZuj (d) George Gerbner d

2015- M.Phil 4 Cont...... 22 ^^Leky bu C;wVhQqy % bdksukWfeDl ,st bQ ihiYl eSVMZ** uked iqLrd dks fdlus fy[kk\ ¼Who½ bZ wrote-,Q-'kwesdj the book entitled “Small is Beautiful : Economics as if people Mattered.” a ¼(a)½ E.F.Schumacher ¼b½ xwUukj feMZy b Gunner Myrdal ¼c½ ,ojsV jkstj (c) Everette Rogers ¼ ½ tku dsUusFk xSyczsFk (d) John Kenneth Galbraith d

23 ^^dE;qfuds’ku ,.M lkslkbVh** uked iqLrd dks fdlus fy[kk\ Who wrote “Communication and Society”? ¼a½ foYcj JSe (a) Wilbur Schramm ¼ ½ gku ¼ ½ b ek’kZy eSdyq b Marshall McLuhan ¼c½ Msful eSDosy (c) Dennis McQuil ¼ ½ MsfoM ,e- OgkbV (d) David M.White d

24 fuEu esa ls fdl dk ;ksxnku izsl dh ^fo’oluh;rk* dks ugha gksrk gS\ ¼Which½ of the following does not contribute to the “Credibility” of the Press? a fo’okl;ksX;rk ¼(a)½ Believability ¼b½ luluh[kst b Sensationalism ¼c½ fu"i{krk (c) Impartiality ¼ ½ vpwdrk (d) Accuracy d

25 fuEu esa ls dkSu fdlh lekpkj&i= ls lEc) ugha gS\ ¼Which½ cSuj of the following is not related to a newspaper? a ¼(a)½ Banner ¼b½ vkQlsV b Offset ¼c½ jksVjh (c) Rotary ¼ ½ fMt+kWYo (d) Dissolve d

26 ,ukfyflfl vkWQ osfj,Ul dks D;k dgk tkrk gS\ ¼Analysis½ ^Vh* VsLVof variance is called? a ¼(a)½ „t‟ test ¼b½ ^,Q* VsLV b „F‟ test ¼ ½ c dksfjys’ku (c) Correlation ¼ ½ lSEifyax (d) Sampling d

27 ,d lh/ks lQsZl ls nwljs lQsZl esa izsl Nfo cnyus dh izfØ;k D;k gS\ ¼Which½ ysVjizsl press process transfers an image from one flat surface to another? a ¼(a)½ Letterpress ¼b½ vkQlsV b Offset ¼c½ osc izsl (c) Web press ¼ ½ 'khV&QsM izsl (d) Sheet-fed-press d

28 ^^fu;ks&fj;fyTe** dk fdl ns’k ls lEc) gS\ ¼The½ ÝkUlterm “New-realism” is associated with? a ¼(a)½ France ¼b½ fczVsu b Britain ¼c½ :l (c) Russia ¼ ½ bVyh (d) Italy d

2015- M.Phil 5 Cont...... 29 foKkiu ds fy, ikBdksa dh lkekftd&vkfFkZd izksQkby dks fdlls izkIr fd;k tk ldrk gS\ ¼Socio½ lsUll-economic lwpuk profile ls of readers for advertising can be gauged from- a ¼(a)½ Consult census information ¼b½ ØsfMV dkMZ daifu;ksa ls izkIr lwpuk ls b Obtain information from credit card ¼c½ ekdsZfVax losZ{k.k ls companies (c) Conduct a marketing survey ¼d½ ikBdksa ds i=ksa ds vk/kkj ij lksps&le>s vUnkts ls (d) Form a considered guess on the basis of reader‟s letters.

30 ykbV ehVj ls ,d dSejk&eSu dks D;k funsZ’k feyrk gS\ ¼What½ 'kVj does LihM a light rFkk meter ,Q&LVki tell a Camerman? lsfVax a ¼(a)½ Shutter speed and f-stop settings ¼b½ Qksdl lsfVax b Focus setting ¼c½ fQYe dh LihM (c) Speed of the film ¼ ½ fQYe }kjk izLrqr daVªkLV dh ek=k (d) Amount of contrast the film produces d

31 fdlus dgk % ^^vxj eq>s fcuk lekpkj&i=ksa ds ,d ljdkj rFkk fcuk ljdkj ds lekpkj&i=ksa esa ls ,d dks pquuk gks rks eSa ckn okys dks pquq¡xkA** Who said: “If I had to choose between having a government without newspapers, or newspapers with government? I would have no hesitation in preferring the later” ¼ ½ tku dsusMh (a) John Kennedy a ¼ ½ ¼b½ vczkge fyadu b Abraham Lincoln ¼ ½ Fkksel tsQlZu c (c) Thomas Jefferson ¼ ½ ÝSadyhu :tsosYV d (d) Franklin Roosevelt

32 ykWVjh ds vk/kkj ij v/;;u ds fy, izfroknh dk p;u D;k dgykrk gS\ ¼Selecting½ DoksVk respondentslSEifyax for the study on the basis of lottery is called? a ¼(a)½ Quota Sampling ¼b½ LVªSfVQkbM lSEifyax b Stratified Sampling ¼c½ jSUMe lSEifyax (c) Random Sampling ¼ ½ ijifto lSEifyax (d) Purposive Sampling d

33 lapkj ds xf.krh; fl)kUr ds izfriknd gSa& ¼The½ yklosyestablisher ,p of-Mh Mathmetical- theory of Communication is- a ¼(a)½ Lasswell H.D. ¼b½ 'kSuu ,oa ohoj b Shannon & Weaver ¼c½ Mh¶Y;ksj (c) De-Fleure ¼ ½ bZ-,e-jkstlZ (d) E.M.Rogers d

34 ^ekSu dk oy; fl)kUr* ds vuqlkj ^tu ek/;e dh rhu fo’ks"krk,¡ gSa tks la;qDr :i ls tuer ij xgjk izHkko Mkyrs gSa* os gSa& According to the theory of „Spiral of silence‟, Media has three characteristics which effects jointly on public opinion. These are- ¼ ½ ¼1½ lap;u] ¼2½ loZO;kidrk] ¼3 ½ lkeatL; (a) (1) Protection, (2) Universal, (3) Management a ¼ ½ ¼b½ ¼1½ lap;u] ¼2½ lkeatL;] ¼3½ izca/ku b (1) Protection, (2) Synchronization, (3) Management ¼c½ ¼1½ izca/ku] ¼2½ ekSfydrk] ¼3½ izlkj (c) (1) Management, (2) Originality, (3) Extension ¼ ½ ¼1½ izlkj] ¼2½ loZO;kidrk] ¼3½ ekSfydrk d (d) (1) Extension, (2) Universal, (3) Originality

2015- M.Phil 6 Cont...... 35 ckaXyk lkIrkfgd ^ve`r cktkj if=dk* dk izdk’ku dc 'kq: gqvk\ When was Bangla weekly newspaper „Amrit Bazar Patrika‟ established? ¼a½ 1845 ¼b½ 1852 ¼c½ 1868 ¼ ½ 1876 d

36 nqfu;k esa loZizFke jsfM;ks LVs’ku dgk¡ LFkkfir gqvk\ ¼Where½ vesfjdk was the first „Radio Station‟ Established in the world? a ¼(a)½ America ¼b½ tkiku b Japan ¼c½ teZuh (c) Germany ¼ ½ fczVsu (d) Britain d

37 Hkkjr esa bZ&esy dh 'kq#vkr fdl dEI;wVj QeZ }kjk dh xbZ\ ¼Which½ vkbZ computer-ch-,e- firm started E-mail in India? a ¼(a)½ IBM ¼b½ vkbZ-lh-,u-bZ-Vh- b ICNET ¼c½ Vh-,.M-Vh- (c) T&T ¼ ½ lh-Vh-ih-,y- (d) CTPL d

38 varjjk"Vªh; i=dkj la?k dk dk;kZy; dgk¡ gS\ ¼Where½ izksx is the office of the international journalism union? a ¼(a)½ Prog ¼b½ czqlsYl b Brusels ¼c½ fczVsu (c) Britain ¼ ½ (d) Washington d okf’kaxVu

39 ^bf.M;u lkslk;Vh vkWQ ,sMojVkbtlZ* dh LFkkiuk dc gqbZ Fkh\ ¼When½ vxLr was the1949 India society of Adventisers founded? a ¼(a)½ August 1949 ¼b½ uoEcj 1951 b November 1951 ¼c½ flrEcj 1952 (c) September 1952 ¼ ½ ekpZ 1954 (d) March 1954 d

40 ih-Vh-vkbZ- ds fgUnh lekpkj lsok dk D;k uke gS\ ¼What½ nsoukxjh is the name of PTI „Hindi news service‟? a ¼(a)½ Devnagri ¼b½ Hkk"kk b Bhasha ¼c½ ;wuhokrkZ (c) Univarta ¼ ½ okrkZ (d) Varta d

41 lekpkj esa vkeq[k fy[kus dh dyk fdlus 'kq: dh\ Who started the art of Writing intro in news? ¼a½ tkslsQ iqfyV~tj (a) Joseph Pultizer ¼ ½ izks- ¼ ½ b fpYVu oq’k b Prof. Chilton Bush ¼c½ ,Mfou ,y- 'kweSu (c) Edwin L. Shoeman ¼ ½ ekdZ V~osu (d) Mark Twen d

2015- M.Phil 7 Cont...... 42 fo"k;oLrq fo’ys"k.k dh bdkbZ gS\ ¼The½ 'kCnunit of content analysis is? a ¼(a)½ Words ¼b½ fo"k; b Theme ¼ ½ c ,dka’k (c) Item ¼ ½ mi;qZDr lHkh (d) All above d

43 ^n jkbt ,.M xzksFk vkWQ fgUnh tuZfyTe* ds ys[kd gSa\ ¼The½ czãkuanauthor of „rise and growth of Hindi Journalism‟ is? a ¼(a)½ Brahmanand ¼b½ jke jru HkVukxj b Ram Ratan Bhatnagar ¼c½ ghjsu eq[kthZ (c) Hiren Mukherjee ¼ ½ jktsUnz ekFkqj (d) Rajendra Mathur d

44 yStlZQhYM vkSj eVksZu ds vuqlkj ekl ehfM;k fuEufyf[kr esa ls fdl ij cy nsrk gS\ ¼Mass½ lkoZtfud Media, according Nfo to, Lazarsfeld and Merton, reinforce? a ¼(a)½ Public image ¼b½ iaFk izfrHkkfxrk b Religious participations ¼c½ lkekftd ekunaM (c) Social norms ¼ ½ vkfFkZd fopkj (d) Economic ideas d

45 tc ehfM;k daiuh dks xSj&ehfM;k dkjksckj x`gksa }kjk vius LokfeRo esa fy;k tkrk gS rks mls fuEufyf[kr esa ls D;k dgrs gSa\ ¼When½ Ük`a[kyk media LokfeRo companies are owned by non-media business houses, it is called? a ¼(a)½ Chain ownership ¼b½ la;qDr LVkWd LokfeRo b Joint Stock ownership ¼c½ laxqfVr ehfM;k LokfeRo (c) Conglomerate media ownsership ¼ ½ dkjksckj LokfeRo (d) Business ownsership d

46 ethn rsgjkfu;u us fodkl ds ckjs esa dgk gS fd og gS& ¼Majid½ Tehranian has spoken of development becoming a/an- a n’kZu ¼(a)½ Philosophy ¼b½ fopkj b Idea ¼c½ okn (c) ism ¼ ½ ladsafnzr ladYiuk (d) Concentric concept d

47 osLys vkSj esdyhu ds lEizs"k.k ds ekWMy esa izkIrdrkZ dh fuEufyf[kr Hkwfedk vfHkfu/kkZfjr dh tkrh gS % ¼The½ leFkZuWestley and McLean Model of communication identifies_____role of the receiver : a ¼(a)½ The advocacy ¼b½ i;kZoj.k b The environmental ¼c½ }kjiky (c) The gatekeeper (d) The behavioural ¼d½ O;ogkjijd

48 LVkWdZ gkWy dk dFku gS fd ehfM;k fuEufyf[kr esa ls fdlh ,d dk l`tu djrh gS % ¼Stuart½ ^okLrfod Hall asserted Nfo* that the media created : a ¼(a)½ „Virtual imagery‟ ¼b½ ^lkekftd laidZ* b „Societal contact‟ ¼c½ ^ikBu dh ojh;rk* (c) „Perferred readings‟ ¼ ½ ^cks/k dk ?kVuk&c<+uk* (d) „Perception flucturation‟ d

2015- M.Phil 8 Cont...... 49 lapkj pSuyksa dks fuEufyf[kr ds tfj, [kqyk j[kk tkrk gS % ¼The½ communication channels are kept open by : a jsxqys’ku dks gVk djds ¼(a)½ Removing regulations ¼b½ izks,fDVo igq¡p ls b Proactive access ¼c½ QSfVd dk;Z ls (c) Phatic function ¼ ½ HkkokRed dk;Z ls (d) Emotive function d

50 dkWihjkbV ls lacaf/kr izFke varjjk"Vªh; lEesyu fuEufyf[kr esa ls dgk¡ vk;ksftr fd;k x;k gS\ ¼The½ csjusfirst International Convention related to Copyright was held at? a ¼(a)½ Berne ¼b½ yanu b London ¼c½ ftusok (c) Geneva ¼ ½ jkse (d) Rome d

51 tulapkj esa vuqla/kkudrkZ }kjk viuk;k tkus okyk ldkjkRed fun’kZu esa fuEufyf[kr esa ls fdldk mnkjrk ls mi;ksx fd;k tkrk gS\ The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use ¼of ½ fooj.k a ¼(a)½ Descriptions ¼b½ dkYifud dFku b Fictional narratives ¼c½ lkSan;Z (c) Aesthetics ¼ ½ ek=kRed (d) Quantifications d

52 vjch Vsyhfotu pSuy vy&tt+hjk dk eq[;ky; fuEufyf[kr LFkkuksa esa ls dgk¡ gS\ ¼The½ dk;jksArabic television channel Al-Jazeera has its headquarters at- a ¼(a)½ Cairo ¼b½ Vqful b Tunis ¼c½ nksgk (c) Doha ¼ ½ eLdV (d) Muscat d

53 fQLds vkSj gVZys us fuEufyf[kr esa ls dkSu&lh ladYiuk vfHkfu/kkZfjr dh gS\ ¼Fiske½ lkeqnkf;d and Hartely jsfM;ks have identified the concept of? a ¼(a)½ Community radio ¼b½ ckfMZd Vsyhfotu b Bardic televison ¼c½ dnkpkjh ehfM;k (c) Delinquent media ¼ ½ (d) Juvenile media d fd’kksj ehfM;k

54 vfer fe=k lfefr us fuEufyf[kr esa ls fdlds laca/k esa fjiksVZ rS;kj dh Fkh\ The Amit Mitra Committee was to prepare a report on? ¼a½ jk"Vªh; izlkj.k uhfr (a) National Broadcas Policy ¼ ½ ¼ ½ b vkdk’kok.kh ds dk;ZØe dh xq.koÙkk b Programme quality of AIR ¼c½ izlkj dh uSfrd lafgrk (c) Broadcast code of ethics ¼ ½ jsfM;ks HkrhZ uhfr (d) Radio recruitment policy d

55 fo'o dh lcls cM+h foKkiu ,tsalh fuEufyf[kr esa ls dkSu&lh gS\ ¼The½ tslargest-okYVj advertising FkkWEilu agency of the worlds is- a ¼(a)½ J.Walter Thompson ¼b½ lkVsgh vkSj lkVsgh b Saatehi and Saatehi ¼c½ MsfoM vksftYoh bad (c) David Ogilvy Inc. ¼ ½ eSDdksu&bjhDlu oYMZokbM (d) MacConn-Erikson Worldwide d

2015- M.Phil 9 Cont...... 56 vaxzst nk’kZfud] tjeh csUFke }kjk izfrikfnr tulaidZ dk vk/kkj fuEufyf[kr esa ls D;k gS\ ______is the basis of public relations, advocated by the English Philosopher, Jeremy ¼Bentham.½ varjjk"Vªh;rk a ¼(a)½ Internationalism ¼b½ /kkfeZd uSfrdrk b Religious Morality ¼c½ mi;ksfxrkokn (c) Utilitarianism ¼ ½ LVsd gksYMj dk ykHk (d) Stakeholder benefit d

57 fLFkfr] leL;k dk vfHkfu/kkZj.k vkSj fo’ys"k.k vkSj laxBukRed mís’;ksa dks lfØ; djus dk lek/kku izLrqr djuk fuEufyf[kr esa ls fdlds varxZr vk,xk\ Identification and analysis of situation, problem and offering solution to achieve ¼organizational½ jktuf;drk objectives will come under? a ¼(a)½ Diplomacy ¼b½ ladV izca/ku b Crisis Management ¼c½ j.kuhfrd laizs"k.k (c) Strategic Communication ¼ ½ lkeqnkf;d laca/k (d) Community Relations d

58 fQYe@ohfM;ks ds vkM+s vkSj frjNs ekiu ds chp vadxf.krh; vuqikr dks fuEufyf[kr esa ls D;k dgrs gSa\ The mathematical ratio between the vertical and the horizontal measurements of a ¼film/video½ Ýse vuqikr is referred to as? a ¼(a)½ Frame ratio ¼b½ QkesZV vuqikr b Format ratio ¼c½ uki vuqikr (c) Size ratio ¼ ½ vofLFkfr vuqikr (d) Aspect ratio d

59 vkdk'kok.kh dk okf.kfT;d izlkj.k foax] fofo/k Hkkjrh fuEufyf[kr esa ls fdlds izfr}a}h ds :i 'kq: fd;k x;k Fkk\ ¼The½ okWblcommercial vkWQ vejhdkbroadcasting wing of AIR, Vividh Bharati, was started as a counter to ? a ¼(a)½ Voice of America ¼b½ ch ch lh b BBC ¼c½ jsfM;ks flyksu (c) Radio Ceylon ¼ ½ jsfM;ks ekLdks (d) Radi Moscow d

60 ,Q&LVkWi D;k gS\ ¼What½ fo|qr is an izokgF-stop? dk ekiu a ¼(a)½ Measurement of the flow of electricity ¼b½ Mk;Ýke dk [kksyus dk uki b The size of the opening of a diapharagm ¼ ½ c izdk’k ds rkieku dk ekiu (c) Measurement of the light temperature (d) The valve that stops the movement of Camera ¼d½ VªkbikWM ij yxs dSejs dh xfr dks jksdus okyk okYo mounted on a tripod

61 fuEufyf[kr lekpkj ,tsfUl;ksa dk lgh dkykuqØfed vuqØe Kkr djsa % Find out the correct chronological sequence of following news agencies : ¼a½ Ýh izsl vkWQ bafM;k] ;wukbVsM izsl vkWQ bafM;k] (a) Free press of India, United Press of India, izsl VªLV vkWQ bafM;k] izsl U;wt+ C;wjksA Press Trust of India, Press News Bureau ¼b½ United Press of India, Press News ¼b½ ;wukbVsM izsl vkWQ bafM;k] izsl U;wt+ C;wjks] izsl VªLV vkWQ bafM;k] Ýh izsl vkWQ bafM;kA Bureau, Press Trust of India, Free press of India ¼c½ izsl U;wt+ C;wjks] Ýh izsl vkWQ bafM;k] ;wukbVsM izsl vkWQ bafM;k] izsl VªLV vkWQ bafM;kA (c) Press News Bureau, Free press of India, United Press of India, Press Trust of India, ¼d½ Ýh izsl vkWQ bafM;k] izsl U;wt+ C;wjks] ;wukbVsM izsl (d) Free press of India, Press News Bureau, vkWQ bafM;k] izsl VªLV vkWQ bafM;k United Press of India, Press Trust of India

2015- M.Phil 10 Cont...... 62 ^^lapkj ls rkRi;Z ml O;kid {ks= ls gS ftlds ek/;e ls ekuoh; rF;ksa ,oa lEefr;ksa dk vknku&iznku djrs gSa] VsyhQksu] rkj] jsfM;ks vFkok blh izdkj ds vU; rduhdh lk/ku lapkj ugha gS** mDr dFku fuEufyf[kr esa ls fdldk gS& "Communication is the broadfield of human interchange of facts and opinion and not the ¼technologi½ ÝsM thes-es;j of telegraph, wire radio and the like the following statement is of-" a ¼(a)½ Fred G. Mayer ¼b½ pkYlZ bZ- jsMfQYM b Charles E. Redfield ¼c½ yqbl ,- ,yu (c) Louis a. Allen ¼ ½ gsjkYM yklosy (d) Herald Lasswell d

63 Hkkjr esa igyk Vsyhfotu dsUnz dgk¡ LFkkfir gqvk\ ¼Where½ enzkl was the first television centre established in India? a ¼(a)½ Madras ¼b½ gSnjkckn b Hyderabad ¼c½ eqEcbZ (c) Mumbai ¼ ½ fnYyh (d) Delhi d

64 ^i=dkfjrk dks eSa j.kHkwfe ls Hkh vf/kd cM+h pht le>rk gw¡*& ;g dFku fdl fo}ku ds gSa\ 'I understand journalism as big thing and more than battle field'. This statement is of which ¼intellectual½ izks- ,Mfou person. ,ejh a ¼(a)½ Prof. Edwin Emery ¼b½ tsEl eSDMksuy b James Macdonal ¼c½ egkRek xka/kh (c) Mahatma Gandhi ¼ ½ nhu n;ky mik/;k; (d) Deen Dayal Upadhyay d

65 nsof"kZ ukjn dks laoknnkrkvksa dk fir` iq#"k fdlus crk;k gS\

¼Who½ e`.kky was n aik.Ms;rrated Devarshi Narad as 'Father' of reporters? a ¼(a)½ Mrinal Pandey ¼b½ ds-ih- ukjk;.ku b K.P. Narayanan ¼c½ jktsUnz ekFkqj (c) Rajendra Mathur ¼ ½ egkohj izlkn f}osnh (d) Mahaveer Prasad Dwivedi d

66 ^izsl VªLV vkWQ bafM;k* dh LFkkiuk dc gqbZ\ When was 'Press Trust of India' of India Established? ¼a½ 1947 ¼b½ 1948 ¼c½ 1960 ¼d½ 1970

67 Hkkjr ds igys futh lekpkj pSuy dk uke crkbZ;s\

¼Name½ vkt of firstrd Privte News Channel of India? a ¼(a)½ Aaj Tak ¼b½ LVkj U;wt b Star News ¼c½ th U;wt (c) Zee News (d) NDTV ¼d½ ,u-Mh-Vh-oh-

68 ¶yS'k dk D;k vFkZ gS\

¼What½ vR;Ur is the egRoiw.kZ meaning lekpkj of flash? dk igyk Hkkx a ¼(a) First part of very important news ¼b½ fdlh luluh[kst lekpkj dk izdk'ku b) Publication of any sensational news ¼c½ fdlh lekpkj dks eksVs QkWUV esa Nkiuk (c) To print any news in bold font (d) Publication of newspaper ¼d½ lekpkj i= dk izdk'ku 2015- M.Phil 11 Cont......

69 vUrjkZ"Vªh; yksd lEidZ fnol dc euk;k tkrk gS\

¼The½ 21International tuojh Public Relations Day is celebrated on - a ¼(a) 21st January ¼b½ 21 Qjojh b) 21st February ¼c½ 21 ekpZ (c) 21st March ¼ ½ 21 vizSy (d) 21st April d

70 ^^ifCyd fjys'kUl okW;l** uke dh if=dk fdlds }kjk lEikfnr vkSj izdkf'kr gS\

¼The½ ,uJournal-,y-pkoyk 'Public Relations Voice' is edited and published by a ¼(a) N.L.Chawla ¼b½ ih-lh-pVthZ b) P.C. Chatterjee ¼c½ ,u-Mh-jktiky (c) N.D. Rajpal ¼ ½ lh-oh-ujflag jsM~Mh (d) C.V.Narasimha Reddy d

71 dUQs'kUl vkWQ ,u ,MeSu fdlus fy[kh\ Confessions of an Adman is written by whom? (a½ MsfoM vksfxYoh (a½ David Ogilvy ¼b½ ih;w"k ikaMs ¼b½ Piyush Pandey ¼c½ vyhd in~elh ¼c½ Aleque Padamse ¼ ½ mijksDr esa ls dksbZ ugha ¼ ½ d d None of the above

72 ^,MojVkbZftax ,tsUlht ,lksfl,'ku vkWQ bafM;k* dh LFkkiuk gqbZ Fkh % The 'Advertising Agencies Association of India' was established in : (a½ 1945 ¼b½ 1942 ¼c½ 1950 ¼ ½ 1948 d

73 izsl dh Lora=rk dk izko/kku Hkkjrh; lafo/kku ds fdl /kkjk ds varxZr lfUufgr gS % Freedom of Press is guaranteed under which article of the Indian Constitution : (a½ 19 ¼1½ (a½ ¼b½ 19 ¼2½ (a½ ¼c½ 21 ¼1½ ¼ ½ 21 ¼4½ d

74 fuEufyf[kr esa ls fdlus izsl ij lsaljf'ki ykxw fd;k Fkk\ Who implemented censorship on press from the following? (a½ ia- tokgjyky usg: (a½ Pt. Jawaharlal Nehru ¼b½ eksjkjth nslkbZ ¼b½ Morarji Desai ¼c½ bUnz dqekj xqtjky ¼c½ Indra Kumar Gujral ¼ ½ Jherh bfUnjk xka/kh ¼ ½ d d Smt. Indira Gandhi

75 ^fodkl lapkj* dh 'kCnkoyh fdlus nh gS----- The term 'Development Communication' was coined by--- (a½ MSfoM ek'kZy (a½ David Marshal ¼b½ ukSjk lh-D;wczsy ¼b½ Nora C.Quebral ¼c½ MkW- cSjs ¼c½ Dr. Beire ¼ ½ vYQk¡tks xqeqfl;k ¼ ½ d d Alfonso Gumucio

2015- M.Phil 12 Cont...... 76 fuEufyf[kr esa ls dkSu&lk ladsru vkfFkZd lanHkZ esa fodkl ls lacaf/kr gS\ Which of the following measures development in economic term? (a½ izHkkoh izfreku (a½ Dominant Paradigm ¼b½ oSdfYid izfreku ¼b½ Alternative Paradigm ¼c½ lkekftd mÙkjnkf;Ro dk fl)kUr ¼c½ Social Responsibility Theory ¼ ½ vkfJrrk dk fl)kUr ¼ ½ d d Dependence Theory

77 U;w ehfM;k esa vkj-,l-,l- dk vFkZ D;k gksrk gS\

¼In½ thefj;yh field flEiyof New flaMhds'kuMedia, RSS means? a ¼(a) Realy Simple Syndication ¼b½ jsMh flEiy lkslZ b) Ready Simple Source ¼c½ fj;yh flaiy lkW¶Vos;j (c) Really Simple Software (d) Real Syndication Source ¼d½ fj;y flaMhds'ku lkslZ

78 vkbZ-,l-ih- dk vFkZ gS------

ISP½ meansbaVjusV ...... lfoZl izksokbMj (a ¼(a) Internet Service Provider ¼b½ baVjusV lsQ izksVksdksy b) Internet Safe Protocol ¼c½ baVjusV lfoZl izksVksdksy (c) Internet Service Protocol (d) Identify Security Problems ¼d½ vkbMsafVQkb flD;ksfjVh izkscyEl

79 ihl&Vw&dSejk dks ;g Hkh dgk tkrk gS ------

¼Piece½ okWDl-to-Camera ikWi is also called..... a ¼(a) Vox Pop ¼b½ Qsl n dSejk b) Face the Camera ¼c½ LVSaM vi (c) Stand-up (d) None ¼d½ dksbZ ugha

80 ltho Vsyhfotu o jsfM;ks izlkj.k ftlesa Jksrk@n'kZdksa dh mifLFkfr vko';d gksrh gS] bl :i esa tkuh tkrh gS & Live Television and radio that need the presence of audience are identified as ¼a½ lEizs"k.k ek/;e (a) Transmission Media ¼b½ ladsr ek/;e (b) Signal Media (c) Asynchronous Media ¼c½ vlek;ksftr ek/;e ¼ ½ lek;ksftr ek/;e (d) Synchronous Media d

81 tuek/;e vko';d :i ls dk;Z djrk gS & Mass Media essentially operate in - ¼a½ lhfer {ks= esa (a) Limited Sphere ¼b½ lekukUrj {ks= esa (b) Parallel Sphere (c) Public Sphere ¼c½ tu {ks= esa ¼ ½ ikjEifjd {ks= esa (d) Conventional Sphere d

82 dkSu&lh ,tsalh Vsyhfotu jsfVaXl dk ekiu djrh gS\ Which agency measure TV ratings? ¼a½ buVSe (a) INTAM ¼b½ vksvkjth ekxZ (b) ORG-MARG (c) CSDS ¼c½ lh,lMh,l ¼ ½ vkb,evkjch (d) IMRB d

2015- M.Phil 13 Cont......

83 vkWy bafM;k jsfM;ks vkdk'kok.kh ds uke ls dc ls tkuk tkrk gS\ All India Radio is also known as Akashvani from ¼a½ 1956 ¼b½ 1957 ¼c½ 1958 ¼d½ 1959

84 vkdk'kok.kh ds izFke egkfuns'kd dkSu Fks\ The first Director-General of All India Radio was ¼a½ ,-,l-cks[kkjh (a) A.S.Bokhari ¼b½ yk;uy QhYMsu (b) Lionel Fielden (c) Charles Barns ¼c½ pkYlZ cuZl ¼ ½ ch-oh-dsldkj (d) B.V.Keskar d

85 ^n bafM;u ilZukfyVh QkWj Vsyhfotu* uked fjiksVZ fdlus tek fd;k Fkk\ The Indian Personality for Television is the title of the report submitted by ¼a½ ch-th-oxhZt desVh (a) B.G.Verghese Committee ¼b½ pUnzk desVh (b) Chandra Committee (c) P.C.Joshi Committee ¼c½ ih-lh-tks'kh desVh ¼ ½ egkyuksfcl desVh (d) Mahalanobis Committee d

86 Hkkjr esa igyk Vsyhfotu LVs'ku dc izkjEHk fd;k x;k\ When was the first Television Station started in India? ¼a½ 1959 ¼b½ 1960 ¼c½ 1962 ¼ ½ 1961 d

87 Hkkjr ds igys futh ,Q-,e- jsfM;ks pSuy dk uke D;k gS\

¼Name½ fcx the ,Q first-,Q private- FM Radio channel of India? a ¼(a) Big FM ¼b½ jsfM;ks flVh b) Radio City ¼c½ jsM ,Q-,e- (c) Red FM (d) Radio Mirchi ¼d½ jsfM;ks fephZ

88 igys fgUnh lekpkj iksVZy dk uke crkb;s\ ¼Name½ oscnqfu;k the first MkWV Hindi dkWe News Portal? a ¼(a)½ Webduniya.com ¼b½ HkkLdj MkWV dkWe b Bhaskar.com ¼c½ tkxj.k MkWV dkWe (c) Jagran.com ¼ ½ ,u-Mh-Vh-oh- MkWV dkWe (d) Ndtd.com d

89 gekjs efLr"d ds fcacksa ¼besftat+½ dks fuEu :iksa esa ladsr fd;k tkrk gS\ ¼Images½ er inizpkj our minds are referred to as - a ¼(a)½ Propaganda ¼b½ :f<+c) b Stereotypes ¼c½ feFkd (c) Myths ¼ ½ lkekftd (d) Social Moves d

2015- M.Phil 14 Cont...... 90 jke foykl ikloku us fdl mi&lfefr dh v/;{krk dh Fkh\ Ram Vilas Paswan was chaired the sub-committee on? ¼a½ nwj lapkj {ks= dh (a) Revamping the telecom sector ¼ ½ ¼ ½ b fQYe lsUljf’ki b Film censorship ¼ ½ jk"Vªh; tulapkj uhfr ij i= c (c) Working paper of National Media Policy ¼us’kuy ehfM;k½ (d) Library Network ¼ ½ iqLrdky; usVodZ d

91 nsgkrh jsfM;ks xks"Bh ¼jsfM;ks :jy QksjEl½ fuEu esa ls fdlds izlkj.k vuqHko ¼ckWMdkfLVax ,Dlihfj;Ul½ ij izfr:fir ¼ekWMYM½ gS\ ¼Radio½ ukWosZ Rural Forums were modeled on the broadcasting experiences of - a ¼(a)½ Norway ¼b½ eSfDldks b Mexico ¼c½ la;qDr jk"Vª vesfjdk (c) U.S.A. ¼ ½ dukMk (d) Canada d

92 ^^U;w oso flusek** dh ladYiuk dk izkjEHk fdl ns’k esa gqvk\ ¼Which½ :l country originated the concept of New Wave Cinema? a ¼(a)½ Russia ¼b½ la;qDr jkT; vesfjdk b USA ¼c½ Ýkal (c) France ¼ ½ Hkkjro"kZ (d) India d

93 Hkkjr esa lwpuk vkSj izlkj.k ea=ky; dh izFke efgyk ea=h dkSu Fkh\ ¼The½ ufUnuhfirst woman lRiFkh Minister of Information and Braodcasting in India was a ¼(a)½ Nandini Satpathi ¼b½ lq"kek Lojkt b Sushma Swaraj ¼ ½ flUgk c rkjds’ojh (c) Tarakeshwari Sinha ¼ ½ bfUnjk xka/kh (d) Indira Gandhi d

94 Hkkjr esa vkjEHk esa izdkf’kr lekpkji=ksa esa ls fdl lekpkji= us viuh izfr;ksa ds forj.k ds fy, vius gokbZ tgkt dk iz;ksx fd;k\ ¼The½ vkuUnfirst newspaper cktkj if=dk in India to have its own aircraft for distribution of newspaper copies is a ¼(a)½ Ananda Bazar Patrika ¼b½ nhuk FkUFkh b Dina Thanthi ¼c½ ldky (c) Sakal ¼ ½ fn fgUnw (d) The Hindu d

95 Hkkjr ljdkj }kjk LFkkfir nwljs fQYe laLFkku dk uke fdl ij j[kk x;k gS\ The second film and Television Institute established by the Governement of India is named ¼after½ cklq HkV~Vkpk;Z a ¼(a)½ Basu Bhattacharya ¼b½ e`.kky lsu b Mrinal Sen ¼c½ f_fRod ?kVd (c) Ritwick Ghatak ¼ ½ lR;thr js (d) Satyajit Ray d

96 ^^ÝSadQVZ Ldwy** dh ijEijk fuEu ds v/;;u ij cy nsrh gSA The tradition of Frankfurt School lays emphasis on the study of ¼a½ xzkE; izSl dk izHkko (a) Impact of rural press ¼ ½ lekpkj izksxzkeksa dk izHkko b ¼b½ Impact of news programmes ¼c½ yksdfiz; /kkjkokfgdksa dk izHkko ¼ ½ tulapkj] laLd`fr vkSj lekt (c) Impact of soap operas d (d) Media, culture and society 2015- M.Phil 15 Cont...... 97 fo;ksT; Vkbiksa dh [kkst fdlus dh\ ¼Who½ tkWu was xtheqVsucxZ inventor of movable types? a ¼(a)½ John Guttenberg ¼b½ Fkkel vyok ,Mhlu b Thomas Alva Addison ¼c½ ts-,y-csvMZ (c) J.L.Baird ¼ ½ tsEl vkxLVl fgdh (d) James Augustus Hicky d

98 Hkkjr esa fdl lekpkj&i= esa ^izfrd`fr* i)fr dk mi;ksx lcls igys gqvk\ ¼Which½ n VkbElnewspaper vkWQ in bafM;k India was the first to use the “Facsimile” system? a ¼(a)½ The Times of India ¼b½ n LVsV~lesu b The Statesman ¼c½ n fgUnw (c) The Hindu ¼ ½ n fgUnqLrku VkbEl (d) The Hindustan Times d

99 vlaxr lek;kstu dh igpku dhft,A Identify the incorrect combination. ¼a½ dLrwjh jaxk vk;j & n fgUnw (a) Kasturi Ranga Iyer – The Hindu ¼ ½ ch-th-fryd & dsljh b ¼b½ B.G.Tilak - Kesari ¼c½ xksfoUn cYyHk iar & n fgUnqLrku VkbEl (c) Govind Ballabh Pant – The Hindustan Times ¼ ½ dkyhukFk jk; & n fVªC;wu (d) Kali Nath Roy – The Tribune d

100 ^tuZfyTe bu ekWMuZ bafM;k* fdlus fy[kh gS\ ¼„Journalism½ ,e-psyifr in Modern jko India‟ is written by a ¼(a)½ M.Chalapathi Rao ¼b½ egkRek xka/kh b Mahatma Gandhi ¼c½ ykyk yktir jk; (c) Lala Lajpat Rai ¼ ½ jkWys.M bZ-okWYlyh (d) Roland E.Wolseley d

101 ^^vkWy bafM;k jsfM;ks** iqLrd ds ys[kd dk uke gS& ¼The½ ohbook-,y -„All c:vk India Radio‟ is written by- a ¼(a)½ V.L.Barooah ¼b½ ,l-lh-HkV~V b S.C.Bhatt ¼c½ esgjk elkuh (c) Mehra Massani ¼ ½ th-lh- voLFkh (d) G.C.Awasthy d

102 foÙkh; nSfud lekpkj&i= ^fctusl ykbu* fdlls lacaf/kr gS& ¼„Business½ ,Dlizsl Line‟. lewg A Financial daily newspaper, belongs to - a ¼(a)½ Express Group ¼b½ fgUnw lewg b Hindu Group ¼c½ fVªC;wu lewg (c) Tribune Group ¼ ½ ,ukMq lewg (d) Enadu Group d

103 fo'ofo|ky; Lrj dh i=dkfjrk f’k{kk lcls igys dgk¡ 'kq# gqbZ ¼Formal½ baXySaM University level Journalism education was first started in a ¼(a)½ England ¼b½ phu b China ¼c½ ;w-,l-,- (c) USA ¼ ½ teZuh (d) Germany d

2015- M.Phil 16 Cont...... 104 ^esuLVªhe* ,d izfl)& ¼„Mainstream‟½ fQYe if=dk is a wellgS known a ¼(a)½ Film Magazine ¼b½ foÙk if=dk gS b Financial Magazine ¼c½ fopkj if=dk gS (c) Opinion Magazine ¼ ½ foKkiu if=dk gS (d) Advertising Magazine d

105 'kks/k esa jkMkj fdl ls lacaf/kr gS\ ¼In½ research,jsfM;ks Jksrk RADAR is related to? a ¼(a)½ Radi audience ¼b½ jsaMe lSaiy b Random sampling ¼c½ fjiksVZ ys[ku (c) Report writing ¼ ½ dksbZ ugha (d) None of the above d

106 dksfXufVo fMtksusal dk fl)kUr fdlus fn;k Fkk\ ¼Who½ jkstlZ propounded „Theory of Cognitive Dissonance‟? a ¼(a)½ Rogers ¼b½ QSfLVatj b Festinger ¼c½ JSe (c) Schramm ¼ ½ U;wdkWc (d) Newcomb d

107 fuEufyf[kr esa ls dkSu&lh nh?kZdkfyd 'kks/k ugha gS\ Which one of the following is not a longitudinal research? ¼a½ iSuy v/;;u (a) Panel Study ¼ ½ ¼ ½ b dksgkVZ fo’ys"k.k b Cohort Analysis ¼ ½ c fo"k;oLrq fo’ys"k.k (c) Content Analysis ¼ ½ pyu v/;;u (d) Trend Study d

108 Lik;jy vkWQ lkbysal fl)kUr fdlus fn;k Fkk\ ¼The½ uks,yktheory U;weSuof Spiral of Silence was propounded by? a ¼(a)½ Noelle-Neumann ¼b½ eSDyqgu b McLuhan ¼c½ foycj JSe (c) Wilber Schramm ¼ ½ ySt+jQhYM (d) Lazarsfield d

109 ,fed dk vFkZ gS----- ¼What½ does AMIC mean? a ,uqvy ehfM;k baQksesZ’ku dkaxzsl (a) Annual media inforormation congress ¼ ½ ¼ ½ b ,f’k;u ehfM;k baQksesZ’ku ,aM dE;qfuds’ku lSaVj b Asian media information and communication centre ¼ ½ c ,f’k;u ehfM;k baQksesZ’ku laSVj (c) Asian media information centre (d) All media institute company ¼d½ vkWy ehfM;k baLVhV~;w’ku daiuh

110 fuEufyf[kr esa ls dkSu&lk ,d izkFkfed vkadM+k ugha gS\ ¼Which½ iqLrd of the following is not primary data? a ¼(a)½ Book ¼b½ rLohjsa b Photographs ¼c½ tuZy (c) Journals ¼ ½ mijksDr rhuksa (d) All the three d

2015- M.Phil 17 Cont...... 111 Ykksdrkaf=d Hkkxhnkjh fl)kUr fdlus fn;k\ ¼Democratic½ Msful eSfDoy Paticipant Theory was propounded by? a ¼(a)½ Denis McQuail ¼b½ 'kSuu ohoj b Shannon Weaver ¼c½ foycj JSe (c) Wilber Schramm ¼ ½ tokgjyky usg: (d) Jawahar Lal Nehru d

112 cukZMZ csjsylu dk uke fdlls tqM+k gqvk gS\ ¼The½ fo"k;oLrqname of Bernard Berelson is associated with ? a fo’ys"k.k v/;;u ¼(a)½ Content analysis studies ¼b½ tux.kuk b Census ¼c½ oS;fDrd v/;;u (c) Case studies ¼ ½ Jksrk vuqla/kku (d) Audience research d

113 dkSu&lk ;qXe lgh ugha gS\ ¼Which½ combination is not correct? a vkuan cktkj if=dk&if’pe caxky (a) Anand Bazaar Patrika – West Bengal ¼ ½ ubZ nqfu;k ¼ ½ b & e/;izns’k b Nai Dunia – Madhya Pradesh ¼c½ bukMw& rfeyukMq (c) Eenadu – Tamil Nadu ¼ ½ ekr`Hkwfe& dsjy (d) Mathribhoomi - Kerala d

114 Hkkjr esa gokbZ rjaxksa dks eqDr djus laca/kh loksZPp U;k;ky; us ,sfrgkfld fu.kZ; dc fn;k Fkk\ In which year Supreme Court of India gave historical judgement liberating air waves? ¼a½ 1975 ¼c½ 2000 ¼ ½ 1995 ¼ ½ 1998 b d

115 ftvks Vsyhfotu fdl ns’k ls lacaf/kr gS\ Geo Television belongs to which country? ¼a½ ikfdLrku (a) Pakistan ¼ ½ ¼ ½ b ckaXykns’k b Bangladesh ¼c½ usiky (c) Nepal ¼ ½ Jhyadk (d) Sri Lanka d

116 dkSu&lk ,d ohfM;ks Qkby QkWesZV ugha gS\ ¼Which½ tsihbth is not a video file formate? a ¼(a)½ JPEG ¼b½ ,evksoh b MOV ¼c½ ,ohvkb (c) AVI ¼ ½ ,eihbth (d) MPEG d

117 lcls vyx dks igpkfu,\ ¼Find½ Qslcqd the odd one out? a ¼(a)½ Facebook ¼b½ vkWjdqV b Orkut ¼c½ ;wV~;wc (c) Youtube ¼ ½ V~ohVj (d) Tweeter d

118 Hkkjr dk igyk lapkj mixzg bulSV ,d , varfj{k esa dc NksM+k x;k\ When India‟s first communication satellite INSAT 1A was launched? ¼a½ 1975 ¼b½ 1983 ¼c½ 1976 ¼ ½ 1982 d 2015- M.Phil 18 Cont...... 119 igys izsl vk;ksx ds v/;{k dkSu Fks\ ¼Who½ tfLVl was the ts chaireperson-,l-jktk/;{k of India‟s first press commission? a ¼(a)½ Justice J.S.Rajadhayaksha ¼b½ vkpk;Z ujsUnz nso b Acharya Narendra Dev ¼c½ ,e- psyifrjko (c) M.Chalapati Rao ¼ ½ ts- uVjktu (d) J.Natrajan d

120 gky gh esa fdlus i=dkjksa ds fy, U;wure ;ksX;rk dk lq>ko fn;k Fkk\ ¼Recently½ ekdZaMs; who dkV suggestedtw about the minimum qualifications for journalists? a ¼(a)½ Markande Katju ¼b½ dfiy flCcy b Kapil Sibal ¼c½ eueksgu flag (c) Manmohan Singh ¼ ½ iz.ko eq[kthZ (d) Pranav Mukherjee d

121 dasVsaV ,ukfyfll bu dE;qfuds’ku fjlpZ fdlus fy[kh gS\ ¼„Content½ ch-csyZlu Analysis in Communication Research‟ is written by? a ¼(a)½ B.Berelson ¼b½ ds-fØIiuMksQZ b K.Krippendorf ¼c½ MCY;w p+kax (c) W.Chang ¼ ½ ,- vgywokfy;k (d) A.Ahluwalia d

122 esVk fjlpZ fdl vkSj uke ls Hkh tkuh tkrh gS\ ¼Meta½ O;k[;kRed-research is 'kks/k also known as? a ¼(a)½ Descriptive research ¼b½ laf{kIr 'kks/k b Summary research ¼c½ varoZLrq fo'ys"k.k (c) Content Analysis ¼ ½ mijksDr esa ls dksbZ ugha (d) None of the above d

123 fizlhtu tuZfyTe dh vo/kkj.kk fdlus nh Fkh\ ¼Who½ fQfyi gave thees;sj concept of precision journalism? a ¼(a)½ Phillip Meyer ¼b½ Msful eSfDoy b Denis McQuil ¼c½ foYcj JSe (c) Wilber Scharm ¼ ½ mijksDr esa ls dksbZ ugha (d) None of these d

124 fVe cuZlZ yh dk uke fdlls lacaf/kr gS\ ¼The½ MCY;wname MCY;wof Tim MCY;w Burners Lee associated with? a ¼(a)½ WWW ¼b½ ,Iiy b Apple ¼c½ DykmM daEI;wfVax (c) Cloud Computing ¼ ½ Vp LØhu (d) Touch Screen d

125 lapkj ijh{k.k ckg~; vkSj vkarfjd lapkj fof/k;ksa dks ij[kuk gS % Communication audit is an examination of internet and external methods of communication ¼employed½ ehfM;k in laxBu : a ¼(a)½ Media organization ¼b½ tuer b Public opinion ¼c½ ?kVuk izca/ku (c) Event management ¼ ½ foKkiu ,tsUlh (d) Advertising agency d

2015- M.Phil 19 Cont...... 126 vuqla/kku uewus tks y{k.k esa ,d ls gksrs gSa mudks dgk tkrk gS& ¼Research½ ,d ls samples uewus which are similar in their characteristics are identified as- a ¼(a)½ Similar sampes ¼b½ eSp uewus b Matches samples ¼c½ ekWMy uewus (c) Model samples ¼ ½ rqyukRed uewus (d) Comparison samples d

127 miHkksDrk ds eu] Hkkouk,¡ vkSj bafnz; tks ^,vkbZMh,* ekWMy esa gS ^vkbZ* lacaf/kr gS& To draw out the consumer‟s mind‟ emotions, and sense in the „AIDA‟ mode, the better „I‟ refers ¼to:½ baVªsLV a ¼(a)½ Interest ¼b½ ba¶yw,al b Influence ¼c½ baL;ksjsUl (c) Insurance ¼ ½ baVsyhtsUl (d) Intelligence d

128 U;w baVjus’kuy baQkWesZ’ku vkWMZj ij cgl fdlus 'kq: dh Fkh % ¼The½ lkdZdeleate on the New International Information Order was initiated by : a ¼(a)½ SAARC ¼b½ vkbZ ,y vks b ILO ¼c½ ;wusLdks (c) UNESO ¼ ½ , ,l bZ , ,u (d) ASEAN d

129 lkaf[;dh esa] ,d nh xbZ tula[;k esa ls fu/kkZfjr fgLls dks dgk tkrk gS % ¼In½ statistics,tula[;k the portion which is chosen from a given population, is known as: a ¼(a)½ Population ¼b½ uewuk b Sample ¼c½ cgqyd (c) Mode ¼ ½ dksbZ ugha (d) None d

130 lqO;ofLFkr izfrp;u dh izfØ;k esa tula[;k ls la;ksfxd ¼jS.Me½ :i esa fdruh bdkbZ@bdkb;ksa dk p;u fd;k tkrk gS\ In the process of systematic sampling how many unit/units is/are select at random from the population? ¼a½ 1 ¼b½ 3 ¼c½ 5 ¼ ½ 7 d

131 fuEu esa dkSu ,d rRdkyhu ,f’k;u lapkj fl)kUr dk iz.ksrk gS\ Who is one of the pioneers of contemporary Asia Communicatin Theory? ¼a½ Jhfuokl esydksVs (a) Srinivam Melkote ¼ ½ ¼ ½ b foey fn’kkuk;ds b Wimal Dissanayake ¼c½ n;k fFkLlw (c) Daya Thissu ¼ ½ Hkjreqfu (d) Bharatmuni d lekpkj i=ksa ds {ks= esa osu ¼ 132 WEN½ ls vk’k; gS % ¼WAN½ in the field of newspapers stand for : a oYMZ ,s’kksfl,’ku vkWQ U;wtisilZ ¼(a)½ World Association of Newspapers ¼b½ oYMZ vykbUl vkWQ U;wt ,tsalh b Worlds Alliance of News Agencies ¼c½ oYMZ ,MokVkbZftax usVodZ (c) World Advertising Network ¼ ½ okbM ,fj;k usVodZ (d) Wide Area Network d

2015- M.Phil 20 Cont...... 133 fuEu esa ls dkSu&lh xyr tksM+h gS % ¼Which½ ey;ky is thek incorrecteuksjek& pair?ÝaVykbu a ¼(a)½ Malayala Manorma - Frontline ¼b½ nSfud HkkLdj & fnO; HkkLdj b Dainik Bhaskar – Divya Bhaskar ¼c½ bafM;u ,Dlizsl & yksdlÙkk (c) Indian Express - Loksatta ¼ ½ fgUnqLrku VkbEl & feUV (d) Hindistan Times - Mint d

134 mPp f’k{kk Lrj ij f’k{k.k dk eq[; mís’; gksrk gS % The main objective of teaching at Higher Education level : ¼a½ ijh{kk ikl djus ds fy, fo|kFkhZ dks (a) To prepare students to pass examination rS;kj djuk ¼ ½ ¼ ½ fu.kZ; djus dh {kerk fodflr djuk b To develop the capacity to take dicisions b (c) To give new information ¼c½ u;h tkudkjh nsuk ¼ ½ (d) To motivate students to ask question. d fo|kfFkZ;ksa dks iz’u iwNus ds fy, izsfjr djuk

135 'kks/k dk oxhZdj.k fd;k tk ldrk gS & ¼Research½ lkekU;] can O; bekogkfjd classified ,oa as fØ;kRed - 'kks/k a ¼(a)½ Basic, Applied and Action Research ¼b½ ek=kRed ,oa xq.kkRed 'kks/k b Quantitative and Qualitative Research ¼ ½ c nk’kZfud] ,sfrgkfld] losZ{k.k ,oa (c) Philosophical, Historical, Survey and iz;ksXkkRed 'kks/k Experimental Research ¼ ½ mi;qDr lHkh (d) All the above d

136 Ykksdrkaf=d fodsUnzhdj.k dk fopkj fdlus yksdfiz; fd;k Fkk\ The Idea of Democratic Decentralization was popularized by : ¼a½ , Mh xksjokyk lfefr] 1951 (a) A.D. Gorwala Committee, 1951 ¼ ½ ¼b½ iky ,p ,ihych lfefr] 1953 b Paul H. Appleby Committee, 1953 ¼c½ ch vkj esgrk lfefr] 1957 ¼ ½ 1978 (c) B.R.Mehta Committee, 1957 d v’kksd esgrk lfefr] (d) Ashok Mehta Committee, 1978

137 fdl Hkkjrh; ehfM;k lewg us jkW;Vj ds lkFk le>kSrk fd;k gS % ¼Which½ n fVªC;wuIndian media group has tiedup with the Reuters? a ¼(a)½ The Tribune ¼b½ vkuan cktkj if=dk b Ananda Bazar Patrika ¼c½ ey;kyk euksjek (c) Malayala Manorma ¼ ½ n VkbEl vkWQ bafM;k (d) The Times of Indian d

138 U;wdkWEc ds , ch ,Dl ¼ABX½ ekWMy dk foLrkj gS % ¼Newcomb‟s½ ABX model is an extension of : a dYVhos’ku F;ksjh (a) Cultivation Theory ¼ ½ ¼ ½ b lksf’k;ksykbZts’ku F;ksjh b Sociolization Theory ¼c½ cSysUl F;ksjh (c) Balance Theory ¼ ½ IyStj F;ksjh (d) Pleasure Theory d

139 fuEu esa ls dkSu&lk izlkj.k rjhdk Hkkjr esa gS % ¼Which½ ,u broadcasting vh ,l bZ system for TV is following in India : a ¼(a)½ NTSE ¼b½ ih , ,y b PAL ¼c½ ,l bZ lh , ,e (c) SECAM ¼ ½ ,u Vh lh ,l (d) NTCS d 2015- M.Phil 21 Cont......

140 xq.kkRed 'kks/k esa [kkst dh 'kq#vkr djus ls igys dh tkus okyh rS;kj dgykrh gS % ¼Preparation½ dVsZu jstjbefore beginning the task of investigation in qualitative research is called : a ¼(a)½ Curtain raiser ¼b½ ljyhdj.k b Simplification ¼c½ bZikWd (c) Epoche ¼ ½ iwoZ leh{kk (d) Pre-review d

141 dVfyi] cusZt] vkbZoh yh fdlls lEc) gS\ Cutlip, Bernays, Ivy Lee are asspcoated with? ¼a½ jsfM;ks o Vhoh i=dkfjrk (a) Radio and TV Journalism ¼ ½ ¼b½ tulaidZ ,oa fuxeh; lapkj b Public relations and corporate communication ¼c½ fQYe mRiknu o uo ek/;e ¼ ½ eqnz.k i=dkfjrk (c) Film production and new media d (d) Print Journalism

142 ÝhDosalh ekWMqys’ku esa In frequency modulation ¼a½ okgd rjax dh vko`fÙk] ladsr dh vko`fÙk ds (a) Frequency of carrier wave varies according to the vuqlkj ifjofrZr gksrh gSA frequency of signal ¼ ½ ¼b½ okgd rjax dh vko`fÙk] ladsr ds vk;ke ds b Frequency of carrier wave varies according to the vuqlkj ifjofrZr gksrh gSA amplitude of the signal. ¼c½ ladsr dh vko`fÙk] okgd rjax ds vk;ke ds (c) Frequency of signal varies according to the vuqlkj ifjofrZr gksrh gSA amplitude of carrier wave. (d) Frequency of signal varies according to the ¼d½ ladsr dh vko`fÙk] okgd rjax dh vko`fÙk ds vuqlkj ifjofrZr gksrh gSA frequency of carries wave.

143 ;fn dksbZ izdk’ku czkM’khV ds vkdkj dk vk/kk gS] rks ;g dgykrk gS& ¼If ½a VScyk;Mpublication is half the size of a broadsheet, it is called- a ¼(a)½ Tabloid ¼b½ MkbtsLV b Digest ¼c½ flaxy Meh (c) Single dummy ¼ ½ Mcy Meh (d) Double dummy d

144 ^ykWjsl vkWQ vjsfc;k* fQYe fdl fo/kk dh gS\ ¼The½ vijk/kfilm, Lawrence of Arabia, belongs to the genre of? a ¼(a)½ Crime ¼b½ tklwlh b Detective ¼c½ egkdkO; (c) Epic ¼ ½ gkL; (d) Comedy d

145 lpZykbV lekpkji= fuEufyf[kr jkT; ls izdkf’kr fd;k x;k Fkk % ¼Searchlight½ fcgkj was a newspaper published from : a ¼(a)½ Bihar ¼b½ vle b Assam ¼c½ iatkc (c) Punjab ¼ ½ mÙkjk[kaM (d) Uttarakhand d

2015- M.Phil 22 Cont...... 146 baMksusf’k;k dh jk"Vªh; lekpkj ,tsalh gS& ¼The½ D;ksMksNational news agency of Indonesia is - a ¼(a)½ Kyodo ¼b½ uksoksfLV b Novosti ¼c½ x:M+ (c) Garuda ¼ ½ varjk (d) Antara d

147 m|ksx&i'p lekt dh igpku fuEufyf[ke esa ls fdlds :i esa dh tkrh gS& ¼The½ ikjaifjdpost-industrial ehfM;k society is indetified with - a ¼(a)½ Traditional Media ¼b½ fizaV ehfM;k b Print Media ¼ ½ c n`’; ehfM;k (c) Visul Media ¼ ½ u;k ehfM;k (d) New Media d

148 u;s mRikn dk ifjp; nsus ds fy, foKkiu ds fdl :i dk iz;ksx fd;k tkrk gS\ ¼Which½ form of advertising is heavily used to introduce a new product? a fo’oklksRiknd foKkiu ¼(a)½ Persuasive advertising ¼b½ vuqLekjd foKkiu b Reminder advertising ¼c½ vuqeku&fl) foKkiu (c) Inferential advertising ¼ ½ lwpukijd foKkiu (d) Informative Advertising d

149 vkWQlsV fizafVax esa IysV dh Nfo dks fuEufyf[kr esa ls fdlesa varfjd fd;k tkrk gS\ ¼In½ offsetjcj dsprinting, CysadsV the plate image is transferred to a ¼(a)½ Rubber blanket ¼b½ isij 'khVksa esa b Paper sheets ¼ ½ c isij e’khu IysV esa (c) Paper mache plate ¼ ½ IykfLVd QksbYl esa (d) Plastic foils d

150 fuEufyf[kr lekpkj&i=ksa dks muds mn~Hko ds vk/kkj ij lgh dkyØe esa jf[k, % Identify the correct sequence of the following newspapers on the basis of their origin. ¼a½ cEcbZ niZ.k] cEcbZ lekpkj] cEcbZ dwfj;j] (a) Bombay Darpan, Bombay Samachar, caxky xtV Bombay Courier, Bengal Gazette. ¼ ½ ¼b½ caxky xtsV] cEcbZ dwfj;j] cEcbZ lekpkj] b Bengal Gazette, Bombay Courier, Bombay cEcbZ niZ.k Samachar, Bombay Darpan. ¼c½ cEcbZ lekpkj] cEcbZ dwfj;j] cEcbZ niZ.k] (c) Bombay Samachar, Bombay Courier, caxky xtsV Bombay Darpan, Bengal Gazette. ¼d½ cEcbZ dwfj;j] cEcbZ lekpkj] cEcbZ niZ.k] (d) Bombay Courier, Bombay Samachar, caxky xtsV Bombay Darpan, Bengal Gazette.

2015- M.Phil 23 Cont......