THE ONE BROADCAST HOLLYWOOD FEARS Now L'h Give You a Magnetic PERSONALITY Says Sylvia of Hollywooc in Her New Book
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TWO LOVES THAT GUIDE TED MALONE MIRROR r A MACFADDEN PU8'IICATION BOBBY BREEN Lowdown On The Pons -Kostelanetz Romance THE ONE BROADCAST HOLLYWOOD FEARS Now l'H Give You a Magnetic PERSONALITY Says Sylvia of Hollywooc In Her New Book MADAME SYLVIA, the beauty ad- talked about book of the year . and it You are familiar with those persons who viser to Hollywood's famous stars has been on sale less than one month! are bursting with personality. It's fun to and New York's elite, now reveals to you Critics, book reviewers and women in be in their company . they have a host the secrets of a magnetic personality. You every section of the country acclaim Pull of friends and are always the center of can be a most captivating and intriguing Yourself Together, Baby! It's a book attraction wherever they go. You've al- person if you will but follow the simple that you will want to read and re -read. ways admired them ... wished you could secrets of charm and personality as de- A book that you will want to live with, be like them. Well you can ! You can scribed in Sylvia's new book, Pull Your- day after day, year after year. magnify your own personality. You can self Together, Baby! acquire and develop all those traits which Get Out of the Rut you admire so much in others. Sylvia of This stimulating and inspiring book by Personality, Hollywood Hollywood wrote Pull Yourself Together, the author of that national best seller No as Sylvia of de- you fines it, is that magic touch which makes Baby! to tell these very things. This More Alibis has already become the most book is packed solid with valuable hints an ugly person charming . a pretty secrets on charm and personality that woman fascinating . a beautiful girl Sylvia has from simply irresistible. It is a combination of Madame gleaned study- physical ing the most dynamic personalities of the brains, character, attractiveness, screen. manner and manners. It's the answer to stage and the question, "How can I be popular ?" It it wins it Don't sit back and accept yourself the gets jobs, friends, draws way you are, if you're dissatisfied with beaux like a magnet. It keeps husbands looks, your in love you. And make no mis- your your sex appeal, popular- with ity. Don't hide at a time when you should take about personality . you can acquire radiate with beauty and personality. Read , . Not it you can develop it. by "acting Madame Sylvia's new book apply her up" or by any foolish frills or manner- ... secrets and you will experience a mar- isms, but by carrying out a few simple velous in yourself. You will enter secrets of charm. change upon a new world . a world in which Magnify Your Personality you are the master of your fate. So many of us are blundering, stammer- Only $1.00 ing self -conscious folks that we really never give ourselves a chance to express Pull Yourself Together, Baby! is written our true personalities. We shrivel up into in Madame Sylvia's typical rapid -fire style. knots when in company of strangers and It fairly bristles with enthusiasm and is act as awkward as elephants in rubbers brimful of amusing incidents. The clever just at a time when we wish to radiate cartoons which help to illustrate this book with loveliness. This need not be. For it will give you many a chuckle. The price is but an easy matter to acquire self - is only $1.00. If unobtainable at your de- assurance and poise if you will but heed partment or book store, use the coupon Sylvia's advice. below. Table of Contents Macfadden Book Company. Dept. WG -1; 1926 Broadway, New York, N. T. The Personality Diet; The Personality Figure; Forget Thy Neighbor; Glamour is Glandular; From the Neck Up; Send me. postage prepaid, Sylvia of Hollywood's new book, Pull The Personality Wardrobe; The Step-Children of Per- Yourself Together, Baby! 1 enclose $1.00. sonality; How Are Your Company Manners?; Poise Under Pressure; The Art of Being a Good Sport; This Thing Called Love; Cure -For- The -Blues Department; Take a Name Chancel Madame Sylvia's Other Book Address if you haven't read No More Alibis by Madame Sylvia. get a copy of this national best -seller at once. This book City.. State contains off the beauty treatments which have made Sylvia Check here if you are enclosing $ 1.00 for Madame Sylvia's book a power In Hollywood. Price $1.00, postpaid. No More Alibis. How Career Girls overcome the greatest handicap to success BUSINESS ... the stage . teaching ... other professions . each is a field sizzling with fierce competition in which no quarter is asked and none given. Who has the better chance of getting ahead -a girl whose breath is sweet and fresh or one whose breath is a continual of- fense to others? Be Ever On Guard Common sense gives you the answer. Today only the dull and stupid fail to recognize the threat of halitosis (bad breath) and the harm it can do. The fas- tidious, the intelligent appraise it for what it is -a constant menace that may be present one day and absent the next. They are continually on guard against it. There has always been one safe product especially fitted to correct halitosis pleas- antly and promptly. Its name is Listerine, and it is the pleasantest tasting, most de- lightful mouth wash you can use. When you rinse your mouth with Listerine here is what happens. Four Benefits (1) Fermentation of tiny food particles (the major cause of breath odors) is in- stantly halted. (2) Decaying matter is swept from large areas on mouth, gum, and tooth surfaces. (3) Millions of bacteria capable of caus- ing odors are destroyed outright. (4) The breath itself-indeed, the en- tire mouth -is freshened and sweetened. Imitations Fail Many imitations of it have failed either J because they could not do what Listerine does; because they did not meet standard requirements for an antiseptic; or because they were too strong, too harsh, or too bitter to be tolerated. Of the imitations that remain, a very large number lack Listerine's speedy action and efficiency. Don't Offend Others When you want such freshening and deo- dorizing effect without danger, use Lister- ine. Use it every morning and every night, and between times before business and social engagements, so that you do not offend. LambertPharmacalCo.,St. Louis,Mo. Yos HALITOSIS t- use LISTERINE FRED R. SAMMIS, EDITOR BELLE LANDESMAN, ASS'T EDITOR WALLACE H. CAMPBELL, ART EDITOR JANUARY -1937 VOL. 7 -NO. 3 SPECIAL FEATURES COMING IN THE FEBRUARY ISSUE 23 IO On Sale December This Is Romance . Louis Underwood Solving the Lily Pons -Andre Kostelonetz mystery The Tragic Price Mary Marlin Paid for Success Judy Ashley 12 Destiny forced Joon Blaine to give up woman's heritage Exposing Radio's Racketeers' Dan Wheeler 14 Help broadcasting get rid of its humon leeches The Personal History of Floyd Gibbons, Adventurer. Norton Russell 22 Begin his action -filled, thrill -o- minute life story Two Loves That Guide Ted Malone Josephine Le Sueur 24 They exploin the warm humonity of his progrom Faith! Frank Lovette 26 Billy Sunday's lieutenont has a cure for our troubles The One Broadcast Hollywood Fears Frederick Rutledge 28 Why hove the stars tried to put Jimmy Adler off the air? Uncle Ezra's Double Life Lynn Burr 30 It is keeping him young at fifty Stuart Churchill's Song of Fate Glodys Fist 31 Stronger than fiction is its influence on his life A Barrymore Finds Youth in Middle Age . Mary Watkins Reeves 36 A greot name, o great stor, o great story They Said It Couldn't Last John Edwords 38 Married of fifteen, Louise Massey found love later A Sentimental Guy Jack Sher 39 Here is doubly good news for, all you Al You never knew Guy Lombardo before Jolson fans -Al is starting a new program Popeye's in Port Again 42 soon. In next month's issue you.will find the There's Swing in Fashions 44 great story of his friendship with the Show Exciting new winter styles for you! Boat maestro, Al Goodman, who worships Jolson. You will, too, when you read it. UNUSUAL DEPARTMENTS Reflections in the Radio Mirror 4 ADDED ATTRACTIONS The editor's own page The Critic on the Hearth 5 Brief guides in listening Pictures of the Month What's New on Radio Row Joy Peters 6 Tales told by our ace reporter Nino Martini and Ida Lupino. 17 Coast-to -Coast Highlights 8 Mary Jane Borrett and Meet your loco) stars Helen Hoyes 18 For Your Radio Scrapbook 32 Personalities in words and pictures Joe Penner and Facing the Music Ken Alden 40 Charles Butterworth 19 Keeping up with donceland Frances Langford 20 How to Be a Modern Cinderella Joyce Anderson 46 A lesson in remaking yourself Deonno Durbin 21 Set the Stage with Soup Mrs. Margaret Simpson 47 Kelvin Keech's favorite recipes What Do You Want to Say? 48 Your letters win prizes COVER What Do You Want to Know? The Oracle 49 The Oracle answers -PORTRAIT OF BOBBY BREEN Radio Mirror Rapid Program Directory 50 Locate your programs when you want them BY TCHETCHET RADIO MIRROR (Copyright, 1936, by Macfadden Publications, Inc.). The contents of this magazine may not he reprinted, either wholly or in part without permission. Published monthly by Macfadden Publications, Inc., Washington and South Avenues, Dunellen, New Jersey.