THE ONE BROADCAST HOLLYWOOD FEARS Now L'h Give You a Magnetic PERSONALITY Says Sylvia of Hollywooc in Her New Book

TWO LOVES THAT GUIDE TED MALONE MIRROR r

A MACFADDEN PU8'IICATION

BOBBY BREEN

Lowdown On The Pons -Kostelanetz Romance THE ONE BROADCAST HOLLYWOOD FEARS Now l'H Give You a Magnetic PERSONALITY Says Sylvia of Hollywooc In Her New Book

MADAME SYLVIA, the beauty ad- talked about book of the year . . . and it You are familiar with those persons who viser to Hollywood's famous stars has been on sale less than one month! are bursting with personality. It's fun to and New York's elite, now reveals to you Critics, book reviewers and women in be in their company . they have a host the secrets of a magnetic personality. You every section of the country acclaim Pull of friends and are always the center of can be a most captivating and intriguing Yourself Together, Baby! It's a book attraction wherever they go. You've al- person if you will but follow the simple that you will want to read and re -read. ways admired them ... wished you could secrets of charm and personality as de- A book that you will want to live with, be like them. Well you can ! You can scribed in Sylvia's new book, Pull Your- day after day, year after year. magnify your own personality. You can self Together, Baby! acquire and develop all those traits which Get Out of the Rut you admire so much in others. Sylvia of This stimulating and inspiring book by Personality, Hollywood Hollywood wrote Pull Yourself Together, the author of that national best seller No as Sylvia of de- you fines it, is that magic touch which makes Baby! to tell these very things. This More Alibis has already become the most book is packed solid with valuable hints an ugly person charming . a pretty secrets on charm and personality that woman fascinating . a beautiful girl Sylvia has from simply irresistible. It is a combination of Madame gleaned study- physical ing the most dynamic personalities of the brains, character, attractiveness, screen. manner and manners. It's the answer to stage and the question, "How can I be popular ?" It it wins it Don't sit back and accept yourself the gets jobs, friends, draws way you are, if you're dissatisfied with beaux like a magnet. It keeps husbands looks, your in love you. And make no mis- your your sex appeal, popular- with ity. Don't hide at a time when you should take about personality . . you can acquire radiate with beauty and personality. Read , . Not it you can develop it. by "acting Madame Sylvia's new book apply her up" or by any foolish frills or manner- ... secrets and you will experience a mar- isms, but by carrying out a few simple velous in yourself. You will enter secrets of charm. change upon a new world . a world in which Magnify Your Personality you are the master of your fate. So many of us are blundering, stammer- Only $1.00 ing self -conscious folks that we really never give ourselves a chance to express Pull Yourself Together, Baby! is written our true personalities. We shrivel up into in Madame Sylvia's typical rapid -fire style. knots when in company of strangers and It fairly bristles with enthusiasm and is act as awkward as elephants in rubbers brimful of amusing incidents. The clever just at a time when we wish to radiate cartoons which help to illustrate this book with loveliness. This need not be. For it will give you many a chuckle. The price is but an easy matter to acquire self - is only $1.00. If unobtainable at your de- assurance and poise if you will but heed partment or book store, use the coupon Sylvia's advice. below.

Table of Contents Macfadden Book Company. Dept. WG -1; 1926 Broadway, New York, N. T. The Personality Diet; The Personality Figure; Forget Thy Neighbor; Glamour is Glandular; From the Neck Up; Send me. postage prepaid, Sylvia of Hollywood's new book, Pull The Personality Wardrobe; The Step-Children of Per- Yourself Together, Baby! 1 enclose $1.00. sonality; How Are Your Company Manners?; Poise Under Pressure; The Art of Being a Good Sport; This Thing Called Love; Cure -For- The -Blues Department; Take a Name Chancel

Madame Sylvia's Other Book Address

if you haven't read No More Alibis by Madame Sylvia. get a copy of this national best -seller at once. This book City.. State contains off the beauty treatments which have made Sylvia Check here if you are enclosing $ 1.00 for Madame Sylvia's book a power In Hollywood. Price $1.00, postpaid. No More Alibis. How Career Girls overcome the greatest handicap to success

BUSINESS ... the stage . teaching ... other professions . each is a field sizzling with fierce competition in which no quarter is asked and none given. Who has the better chance of getting ahead -a girl whose breath is sweet and fresh or one whose breath is a continual of- fense to others?

Be Ever On Guard Common sense gives you the answer. Today only the dull and stupid fail to recognize the threat of halitosis (bad breath) and the harm it can do. The fas- tidious, the intelligent appraise it for what it is -a constant menace that may be present one day and absent the next. They are continually on guard against it. There has always been one safe product especially fitted to correct halitosis pleasantly and promptly. Its name is Listerine, and it is the pleasantest tasting, most delightful mouth wash you can use. When you rinse your mouth with Listerine here is what happens. Four Benefits (1) Fermentation of tiny food particles (the major cause of breath odors) is instantly halted. (2) Decaying matter is swept from large areas on mouth, gum, and tooth surfaces. (3) Millions of bacteria capable of caus- ing odors are destroyed outright. (4) The breath itself-indeed, the entire mouth -is freshened and sweetened. Imitations Fail Many imitations of it have failed either J because they could not do what Listerine does; because they did not meet standard requirements for an antiseptic; or because they were too strong, too harsh, or too bitter to be tolerated. Of the imitations that remain, a very large number lack Listerine's speedy action and efficiency. Don't Offend Others When you want such freshening and deo- dorizing effect without danger, use Lister- ine. Use it every morning and every night, and between times before business and social engagements, so that you do not offend. LambertPharmacalCo.,St. Louis,Mo.

Yos HALITOSIS t- use LISTERINE FRED R. SAMMIS, EDITOR BELLE LANDESMAN, ASS'T EDITOR WALLACE H. CAMPBELL, ART EDITOR JANUARY -1937 VOL. 7 -NO. 3

SPECIAL FEATURES COMING IN THE FEBRUARY ISSUE 23 IO On Sale December This Is Romance . Louis Underwood Solving the Lily Pons -Andre Kostelonetz mystery The Tragic Price Mary Marlin Paid for Success Judy Ashley 12 Destiny forced Joon Blaine to give up woman's heritage Exposing Radio's Racketeers' Dan Wheeler 14 Help broadcasting get rid of its humon leeches The Personal History of Floyd Gibbons, Adventurer. Norton Russell 22 Begin his action -filled, thrill -o- minute life story Two Loves That Guide Ted Malone Josephine Le Sueur 24 They exploin the warm humonity of his progrom Faith! Frank Lovette 26 Billy Sunday's lieutenont has a cure for our troubles The One Broadcast Hollywood Fears Frederick Rutledge 28 Why hove the stars tried to put Jimmy Adler off the air? Uncle Ezra's Double Life Lynn Burr 30 It is keeping him young at fifty Stuart Churchill's Song of Fate Glodys Fist 31 Stronger than fiction is its influence on his life A Barrymore Finds Youth in Middle Age . Mary Watkins Reeves 36 A greot name, o great stor, o great story They Said It Couldn't Last John Edwords 38 Married of fifteen, Louise Massey found love later A Sentimental Guy Jack Sher 39 Here is doubly good news for, all you Al You never knew Guy Lombardo before Jolson fans -Al is starting a new program Popeye's in Port Again 42 soon. In next month's issue you.will find the There's Swing in Fashions 44 great story of his friendship with the Show Exciting new winter styles for you! Boat maestro, Al Goodman, who worships Jolson. You will, too, when you read it. UNUSUAL DEPARTMENTS Reflections in the Radio Mirror 4 ADDED ATTRACTIONS The editor's own page The Critic on the Hearth 5 Brief guides in listening Pictures of the Month What's New on Radio Row Joy Peters 6 Tales told by our ace reporter Nino Martini and Ida Lupino. 17 Coast-to -Coast Highlights 8 Mary Jane Borrett and Meet your loco) stars Helen Hoyes 18 For Your Radio Scrapbook 32 Personalities in words and pictures Joe Penner and Facing the Music Ken Alden 40 Charles Butterworth 19 Keeping up with donceland Frances Langford 20 How to Be a Modern Cinderella Joyce Anderson 46 A lesson in remaking yourself Deonno Durbin 21 Set the Stage with Soup Mrs. Margaret Simpson 47 Kelvin Keech's favorite recipes What Do You Want to Say? 48 Your letters win prizes COVER What Do You Want to Know? The Oracle 49 The Oracle answers -PORTRAIT OF BOBBY BREEN Radio Mirror Rapid Program Directory 50 Locate your programs when you want them BY TCHETCHET

RADIO MIRROR (Copyright, 1936, by Macfadden Publications, Inc.). The contents of this magazine may not he reprinted, either wholly or in part without permission. Published monthly by Macfadden Publications, Inc., Washington and South Avenues, Dunellen, New Jersey. General offices, 1926 Broadway, Nc York, N. Y. Editorial and advertising offices, Chanin Building, 122 East 42nd St., New York, N. Y. Bernarr Macfadden, President; Wesley F. Pape, Secretary; Irene T. Kennedy, Treasurer; Walter Hanlon, Advertising Director. Entered as second -class matter September 14, 1933, at the Post Office at Dunellen, New Jersey, under Act of March 3, 1879. Price in United States. Newfoundland and Canada $1.00 a year; 10c a copy. In C. S'. Territories and Possessions, Cuba, Mexico, Haiti, Dominican Republic, Spain and possessions, and Central and South American countries excepting British Honduras, British, Dutch and French Guiana, $1.50 a year; all other countries $3.00 a year. While Manuscripts, Photographs and Drawings are submitted at the owners' risk, every effort will be made to return those found unavailable if accompanied by first class postage. But we will not be responsible for any losses of such matter contributed. Contributors are especially advised tu be sure to retain copies of their contributions: otherwise they are taking -m unnecessary risk. Printed in the U. S. A. by Art Color Printing Company, Dunellen, N. J. DAGGETT & RAMSDELL PRESENTS

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3 REF[ECDfl ID THE PROlO fliIRROR

TO Fred Waring, Tom Waring, Rosemary Lane, Phillips Lord, Ethel Barrymore, Jerry Sears and Kelvin Keech in New York; to Don Wilson, Johnny Green,

Kenny Baker and Trudy Wood in Hollywood, RADIO MIRROR and I give thanks.

You stars appeared on a special RADIO MIRROR broadcast over NBC's Blue network the last Sunday in October and -I would like to think-made it one of the most outstanding of all the special programs that were held in honor of NBC's Tenth Anni- versa ry.

Of course broadcasting, even as guest stars, is no novelty to any of you, but it was

the first program I had ever actually produced. I hope it's a long time before I pro- duce another. Those thirty minutes were the longest half hour of my life.

None of you knew it, but just five minutes before the program started, I was told to

cut two minutes from the Ethel Barrymore interview. I was still at it, out in the control room, at ten seconds to eight. Just ten seconds before the opening strains of music. And you, Kelvin Keech, couldn't wait for me to give you the corrected script, but had to go to the microphone without it and leave me not knowing whether you had anything to say when the program began.

And you in Hollywood, Don Wilson. Was if really necessary to let twenty seconds

slip past before beginning your part of the broadcast? I know it takes fifteen seconds

to switch over and clear the wires. But those extra five. I felt like a prospective first

father waiting for a word from the doctor. I even felt a little like the mother.

Seriously though -you, Fred Waring, taught me that a radio star is willing to come and rehearse for two hours, then stay and broadcast, then just as soon as he s through be on his way to Detroit for a conference with his sponsors. And without telling me that he was so pressed for time he had to bring -all his luggage to the studio with him.

Or you, Kelvin Keech, that a star would rehearse nearly five hours on a program that was making its debut at four -thirty and then, without pausing for breath, come up to our studio for more work.

Or you, Ethel Barrymore, that a star would cancel an important discussion with the director of her Wednesday night dramas because she'd promised to appear for us. Or you, Phillips Lord, that a star would go without his dinner and come right up after his program at five in order to work with us right through until broadcast time.

No wonder RADIO MIRROR and I give thanks to Fred Waring, Tom Waring, Rose- mary Lane, Phillips Lord, Ethel Barrymore, Jerry Sears and Kelvin Keech in New York; to Don Wilson, Johnny Green, Kenny Baker and Trudy Wood in Hollywood.

4 THE CRITIC ON THE

HEARTH "COLD WEATHER ROUGH chaps my skin.Wa- RED, /I Brief Reviews of the New Programs tery lotions don't smooth it, either! WE THE PEOPLE. A sort of human Hinds isn't watery. 9:10;." sideshow, with Phillips Lord pointing out Every creamy drop 006441 1321r the interesting freaks. Anything goes on does chapped skin 43 long as it's unusual. this program, so good. It's a vitamin THIS WAY Opinions and experiences are aired by selections being made lotion, too -con- SOONERS them what has 'em, D in it from letters. Most of the guest stars are tains Vitamin D! s Vitamin people you never heard of. This is Phil Hinds now Lord's best idea and opportunity to date. 41110 5:00 P. M., 30 min. NBC Sun., , OPEN HOUSE. Nelson Eddy and Francia White in solos and a duet, with Josef Pasternack's Orchestra, a practically unbeatable combination which will fit any radio. CBS Sun., 8:00 P. M., 30 min. SATURDAY EVENING PARTY. The O'Keefe guy grows on you. From past performance 1 know Walter isn't consist- ently funny -a comedian is only as good as his gag -writers. But he's got a catchy idea in the game stunt which is good for plenty of laughs, even if no one plays his games. The comedian- audience banter is too good not to have been rehearsed. (Q. Where do you live? A. I'm moving.) but that's perfectly okay with me. So are Jane Pickens, Walter Cassel, Stuart Churchill, the Tune Twisters and Ferde Grofe's Orchestra. NBC Sat., 8:00 P. M., 60 min. BAMBI. When better radio shows are written, I hope Helen Hayes will act in a script them. because she can make sappy OUTDOOR WORK can ruin your worth listening to, if only to hear her voice -and even Ethel Barrymore can't looks! The cold bites into your do that. Hearing Helen Hayes in a gooey skin, chaps it red, almost raw. adaptation of an old novel, supported by But Hinds puts softness back a swell cast, with Mark Warnow's Or- again. Its creamy lubricants soak chestra, is better than not hearing her at all, but if you live in New York, go and into the roughness. Chapped see her on the stage. skin softens up faster. NBC Mon., 8:00 P. M., 30 min.

ETHEL BARRYMORE. I didn't think I could be right about this until I con- firmed my suspicions by asking several The first others who listened to it-or tried to. didn't find anyone who stuck with it for FREE One -Piece the full half -hour. The really big fault is the plays -the opener, Captain links of DISPENSER the Horse Marines, was written in 1901 and creaked like 1843. Should have been modernized or else not disinterred. At last! The new perfect one - NBC Wed., 8:30 P. M., 30 min. piece lotion dispenser -free on the Hinds 50c -size bottle. THE PARK AVENUE PENNERS. Joe Ready to use. Nothing ro is back, equipped with a butler, father, take apart put mother, brother, and Jimmie Grier's Or- or together. chestra. but no duck and no gags. Or Works instantly. Turn bottle were those gags? Here's a sample: "Is your upside down - press -out car a Hispano-Suiza ?" "No, an orange comes Hinds quicker- acting squeeza -hyuh, hyuh, hyuh!" Shame on lotion! Every drop creamy you, Harry Conn, you did better than - that by Jack Benny. not watery. Hinds comes in CBS Sun., 6:00 P. M., 30 min. $1, 50e, 25c, and 10e sizes. PADUCAH PLANTATION. Irvin Covyrieht. 1936. Lehn e, Eint Products Corporation DAILY RADIO TREAT: Ted Malone is ...inviting you to help yourself to Cobb such a successful writer that he Happiness and to Beauty. Monday doesn't have to write. He can henceforth to Friday, 12:15 pm E. S. T. over earn his living as a movie and radio actor. the WA B C- Columbia Network. The plot of this epic was cooked up from an old Southern cookbook. Personally, IN s f don't find food entertaining when it has to be devoured through the ears, but be- HONEY AND ALMOND CREAM AciiNG. tween mentions of hams, yams, jams, r lambs, and Oldsmobiles, you do get a tantalizing whiff of southern music, a WAlf I Cobb story, and a guest star. NBC Sat., 10:30 P. M., 30 min.

5 i

'M PORTANT developments impend as radio broadcasting concludes its first $100,000,000 year, becoming one of the country's major industries. Principal among these is the creation of a kilocycle czar a là Will Hays of the movies, or an advisory council, to dis- pose of problems plaguing the fast - growing business. Twenty -five national programs originating in Hollywood have resulted in a scramble for stars with salaries skyrocketing. Advertising agencies, which frame the big commercial shows, are raiding each other for talent and it is such abuses as this that a czar or a council will be called upon to remedy. Martha Raye is featured in * * the new Al Jolson program. An immediate consequence of the Above, with Michael Bart- frequent "raiding" tactics has been the lett, Johnny Weissmuller, issuance of long term contracts to radio and Lupe Velez. Martha is headliners. Where once the agencies the girl in white. Right, were content to sign agreements for a Irvin S. Cobb, writer, ac- series of thirteen broadcasts with re- tor and humorist, who is newal options for similar periods they the old Southern cunnel of are now binding artists to two -year Paducah Plantation, heard terms and longer. over NBC Saturdays, 10:30.

Now that Hollywood has surpassed By JAY PETERS Chicago in importance as a radio producing center, being second only to New York now, the Columbia Broad- adequate under the circumstances. ON THE HOLLYWOOD FRONT casting System starts spending upwards * * * of $2,000,000 for new studios there. Another item of news involving GOD, if anything happens to her, Already the National Broadcasting those amateurs concerns Major Edward it's all over! You can take your Company has outgrown its quarters in Bowes. Experiencing a shortage of radio and your pictures and your the cinema capital and is preparing neophytes suitable to his program, it money -everything !" plans for expansion. Six studios and seems the Major accepts the aid of pro- Bob Burns, tense, pale, whispered his an auditorium seating twelve hundred fessional talent agencies in New York. despair to Hal Bock in NBC's Holly- will be provided by Columbia's new Whereupon one Ray Halper of New wood palace. Bob's wife was desper- plant and it will cover a whole block. York City files complaint with the Fed- ately ill. Twenty -four hours later she eral Communications Commission that died. The waning amateur hours can't Bowes perpetrates a fraud upon the Two days after that Kraft Music keep out of the newspapers. The Travel- public by presenting talent supplied by Hall renewed Bob's contract and er's Aid Society of New York, burdened professional bookers. On behalf of the boosted him from $550 weekly to with the responsibility of returning to Major it is explained that any acts $1,500; the same day his movie option their homes broke and disillusioned air thus obtained are still amateurs as the was taken up at a juicy premium, and aspirants attracted to the metropolis, books of the vaudeville agencies con- his agent closed a deal with a men's squawk long and loud that the sponsors tain the names of many performers magazine for syndication of a column. of these programs are not paying their who have never received pay for their Bob's lean days, which his wife had share of the expense. One of the biggest services. shared so gallantly, were behind him of the amateur promoters, solicited for In other words, the performers would for ever -but now she wouldn't be funds, contributed $100, whereas the like to be professionals, but actually here to share the fruits of the sudden Society deems that amount wholly in- they're still amateurs. success. 6 MORE ABOUT IDA -Eddie Can - tor often tells you about Ida, but the chances are he won't tell you this one. Seems the Cantors differed the other evening about where they would go after dinner. Ida voted for the new Rob- ert Taylor picture; Eddie preferred the Pla sa e... take fights. No, they didn't compromise on y the Robert Taylor picture. That's not f the answer. Indeed, they discussed the matter for a half hour and got pre- cisely nowhere. Finally Ida settled it. the doctor's judgment (Continued on page 65)

Don Ameche, below, has a movie contract permitting him two broadcasts about laxatives a week; Edward Everett Horton, bottom of page, whose parents objected to having an actor for a son, is the new host for the Shell Chateau hour.

OU choose your family doctor because trust. Today it is used by more people 1 you have confidence in him. He will than any other laxative in the world. chances where your welfare is never take CONVINCE YOURSELF OF THE FACTS concerned. Even with a little thing like a laxative, doctors have a definite set of Your first trial of Ex -Lax will be a new standards which guide them in their and pleasant experience. For Ex -Lax is choice. They know the dangers of using mild and gentle. It is thoroughly effec- the wrong kind. Before they will give a tive. It does not over -act. Does not disturb laxative their approval, it must meet their the digestion. It allows your food to be requirements on these specific points: properly assimilated. And these very qual- ities that make Ex -Lax so ideal for adults WHAT DOCTORS DEMAND OF A LAXATIVE are doubly important in their relation to It should be dependable. children. It should be mild and gentle. A REAL PLEASURE TO TAKE It should be thorough. Everyone likes Ex- Lax -particularly the Its merit should be proven by the test of youngsters. It tastes just like delicious time. chocolate. If you have been taking nasty, It should not form a habit. nauseating cathartics, you'll be grateful It should not over -act. for the pleasant flavor of Ex -Lax. At all It should not cause stomach pains. drug stores in 10c and 25c sizes. If you'd not nauseate, or upset It should digestion. like to try a sample, mail the coupon below. EX -LAX MEETS EVERY DEMAND Now, here's a fact that's significant - GUARD AGAINST COLDS!.-Remember Ex -Lax checks on each of these specifica- these common -sense rules for fighting tions. Not merely on two or three. But on colds: get lots of sleep, eat. sensibly, all these points that doctors look for in a dress warmly, keep out of drafts, keep laxative. your feet dry. and keep regular - No wonder so many physicians use with Ex -Lax, the Chocolated Laxative. Ex -Lax in their own families. No wonder millions of careful mothers give it to their -TRY EX -LAX AT OUR EXPENSE! children with perfect confidence. For over (Paste this on a penny postcard) 30 years the dependable, satisfying per- FxLax, Inc., P. 0. Box 170 r17 formance of Ex -Lax has created universal Times -Plaza Station, Brooklyn. N. Y. I want to try Ea -Lax. Please send free sample. When Nature forgets- remember Name Address._-.

City Age EX -LAX (If you live in Canada. write Ea -Lax. Ltd., Montreal) THE ORIGINAL CHOCOLATED LAXATIVE C R T'TD'.0 RT HIGHLIBHT S

ST. Louis NEws -Don Ownbey, Pretty Blanche Haring news writer, formerly with WBBM, (left) is WHN's fair - Chicago, has joined the staff of haired announcer. It's KMOX as news editor. Ownbey has her first radio job. been in the newspaper work for the Below, tiny Ann Teel, past five years, as reporter, rewrite helps Daddy John Teel and city desk man ... Have you been put it over on the Wo- listening to General Safety's two 15- man's Magazine of the minute programs a week? It's a show Air show from the Coast. for youngsters, stressing the importance of caution in traffic. It is a direct tie -up with Mayor Bernard Dick - mann's campaign for safety which is proving a high success in St. Louis. * OUT OHIO WAY-Phil Davis, the 235 -pound WLW maestro who con-. ducts the For Men Only orchestra, likes to ride on roller coasters . . . Edith Karen, soprano, refuses to sign contracts now without the advice of an attorney. When she was 16 she signed several contracts with different show companies only to learn that none was binding, due to her age . . . Although Don Morrison, WLW dia- lectician, was too young to be in the World War, he spent most of his Below, WSM's popular com- childhood "dodging shells." He was ediennes, Sarie and Sallie, born in Russia and was within ear- those Tennessee -born gals, shot of many battles ... Paul Sulli- are sisters in real life. van, news commentator, likes to write Read the story of how the letters. So, folks if there's anything team originally started. you'd like to know about, just drop Paul a little note ... Art Gillham, the whispering pianist, is a new addition to WLW. He was formerly with CBS. Tips for men. What the clothiers are featuring, all about the new gad- gets, what the well -dressed man will wear in the line of eyeglasses, etc., are given during the For Men Only program over WLW Cincinnati, 11:30 p. m. to midnight, EST, Tuesdays, by H. Gilbert Martyn, the "Gentlemen's Gentleman." A native of England but educated in both that country and America, Martyn has been in radio the past ten years. * * * ALONG THE PACIFIC COAST-You can now look forward to hearing the Paulist Fathers of Old St. Mary's Church way into spring. They have just renewed their Sunday morning program over KYA, San Francisco, to May 30, 1937 ... We're glad to see you back, Gordon Brown. Gordon is the Night Owl of station KJBS, San Francisco. He suffered injuries in an auto crash, pneumonia set in and he actually came back to life via the 8 'r

"Reduced My Hips9 Inches" says Miss Healy "I am so enthusiastic about the won not derful results from my Perfolastic Girdle. do _ It seems THE It You almost impossible that my hips READ ALL have heen reduced 9 inches without the slightest diet. " -Miss Jean Healy, 299 Park Avenue, New York. GOSSIP ABOUT WAISTST S aand POUT in lO DAYS HOME- I YOUR OWN 3 INCHES you nothing. ,..it will cost TOWN FAVORITES Thousands of attractive women owe lovely, slender figures to Perfolastic I BECAUSE we receive enthusiastic letters from women all over the coun- oxygen tank ... A former Al Pearce try in every mail ... because we find that canary is now warbling over station most Perfolastic wearers reduce more than Truesdell. 3 inches in ten days ... we believe we are KFRC. She's Lane justified in making YOU this amazing offer. We are upheld by the experience * * * of not one but thousands of women. The A SHORT SHORT statements reproduced here are but a few representative examples chosen at random John Teel, NBC baritone and mem- from their astonishing letters. ber of the Woman's Magazine of the Air quartet coming from San Fran- You need not diet or deny yourself the he good things of life. You need take no cisco, can't remember a time when dangerous drugs or tiring exercises. You wasn't singing. He was born in Sulphur are absolutely SAFE when you wear the Springs, Ohio, but grew up in Spokane, Perfolastic Girdle. Washington. He began singing in pub- You appear inches smaller the minute "LOST 60 POUNDS" lic as a boy soprano while still a tiny you step into your Perfolastic, and then "1 reduced my waist 9 inches, my pips a inches and have lost lad, and he sang his way through high quickly, comfortably . . . without ef- 60 pounds!" school, choir work and engagements in fort on your part . . . you actually Mfrs. W. P. Den, Omaha, Neb. reduce at hips, waist and diaphragm into the heart of "A GIRDLE I LIKE" picture theaters, right . . . where fat first ac- he married. His marriage is "I never owned a girdle I liked the girl cumulates. so much. I reduced 26 lbs." one of the happiest in radio. He has Miss Esther Marshall, Val /eio, Calif two youngsters, a boy named Markley "REDUCED FROM SIZE 42 TO SIZE 18" girl named Ann who sings "6 INCHES FROM HIPS" and a tiny "I wore size 42 and now I my hips with him on the program. Swimming, wear an 18! I eat everything." "I lost 6 inches from Airs. Ellie Faust, 4 inches from my waist and hunting and fishing are his favorite Minneapolis, Minn. 20 lbs." Mrs. J. J. Thomas, New Castle, Pa. sports. "REDUCED 654 INCHES" "Lost 20 ponnds, reduced hips "HIPS 12 INCHES SMALLER" * 6 inches and waist 5 inches." "I just can't praise your girdle enough. My hips Mrs. I. C. Thompson, Denver, Colo. are 12 inches smaller." THE STORY OF SARIE AND "SMALLER AT ONCE" Miss Zelle Richardson, Scottdale, Pa. SALLIE "I immediately became 3 "LOST 49 POUNDS" inches smaller in the hips two popular gals from the when first fitted." "Since wearing my Perfolastic 1 have lost 49 Those pounds,I wore a size 40 dress and now wear size Tennessee, Sarie and Mitt Ossida Browne. Misr Mildred DuBois, Newark, N. J. hilly-country of Briarcliff Manor, N. Y. 36." Sallie, are once again delighting their " REDUCED FROM 43 TO 3454 INCHES I " radio fans over Nashville's WSM. "My hips measured 43 inches. I was advised to wear Perfolastic after a serious operation and now Sarie and Sallie are real -life sisters. my hips are only 34': inches!" As Edna and Margaret Earle they had Miss Billie Brian, La Grange, Ky. been devoted sisters and constant com- Surely you would like to test the panions through their early girlhood PERFOLASTIC GIRDLE and BRASSIERE days, until Edna married and left for 10 days without cost I home. Margaret also married and ... You cannot afford to miss this chance to prove to moved away. Years passed and the two yourself the quick reducing quali ies of Perfolastic I Because we are so sure you will be thrilled with the sisters saw each other only during brief results, we want you to test it for 10 days at our visits. Each became the mother of two expense. Note how delightful the soft, silky lining feels next The excerpts from children and family responsibilities to the body ... hear the ad- unsolicited letters herewith are gen- made these visits even farther apart. miring comments of friends. nine and are Let us send you a sample of quoted with full It was on one of these visits -Edna material and FREE illustrated permission of the booklet, giving description of writers. was visiting Margaret in Nashville - garments, details of our 10- day trial offer and many amaz- that the radio team of Sarie and Sallie ing letters from Perfolastic' Notary Public was born. wearers. Mail coupon today I Edna who lived in Florida. had been entertaining friends for years with PERFOLASTIC, INC. monologues, and they told her many Dept. 281, 41 E. 42nd St.. New York City Please send me FREE BOOKLET describing times she should "go on the air." and illustrating the new Perfolastic Girdle Learning and Uplift Brassiere, also sample of perfo- that WSM's Air Castle of the rated material and particulars of your South was located in Nashville, she 10 DAY FREE TRIAL OFFER ! made a bee -line for the studios and an GIRDLE or Name audition. They were impressed, but BRASSIERE suggested that Edna find a partner and may be warn Address separately form a team, and so good-natured and City Crate unsuspecting (Continued on page 56)

r`" LILY PONS AND ANDRE KOSTE-

LANETZ WON'T ADMIT THEY'RE

IN LOVE, BUT A SLEUTH WITH

PROOF SWEARS THAT THEY ARE

Above, a prize shot of the Chesterfield maestro posing with Lily during work on her newest RKO picture. Andre directed all the music in the movie and had to fly 6,000 miles each week -end in order to do it. Yet they say that it isn't love. By LOUIS UNDERWOOD

they are both having a swell time keeping their story from all these prying newspaper boys." Which is all very well, but there are some things that even two people as careful as Lily and Andre cannot keep from you, readers. Some very remarkable things that even a reporter, interview- ing Mr. Kostelanetz on the psychology of rehearsal, couldn't help but notice. Let's approach this romance much as we would a mystery. You, reader, are given a series of facts concerning the romance of Lily and Andre. We'll call them observations. These observations build almost a complete picture. If you can read between lines, if you are a clever detective, if you are onto the games that people in love play, then, before this story is ended, you should have a very good idea -as I have of the Lily Pons -Andre Kostelanetz romance! Let's first of all go back to the beginning, and see if we can discover the foundation upon which their romance was built. A little about their pasts, the reasons Lily and Andre took to each other so naturally, and, of course, so quietly. Clue number one. Before Andre Kostelanetz ever met Lily Pons he knew all about her and knew further that he was going to like her! It has always been Andre's working formula to find out all he can about the temperament of the stars he works with before he meets them. WHAT is going on here? There isn't any use beating This way he can build his programs around the stars to around the bush; we mean that romance which has bring out the best in them. kept Radio Row on its cocked ear for the past So, a little over a year ago, Andre Kostelanetz was find- twelve months. That amusing, but exasperating tête -à -tête ing out all he could about Lily Pons. She was scheduled which has been going on between Lily Pons and Andre for his program and he had to know her reaction, her atti-

Kostelanetz ! tude toward popular music, her personal likes and dis-

It is because of romances like this one that reporters have 1 i kes. that worried look. There is not a radio or newspaper re- First of all, he found out that she had very little of what porter in town that hasn't taken a fling at getting the real is known to the operatic world as "temperament." That lowdown -and not one of them has succeeded! The gentle- pleased Andre. She would be easy to work with. She had men of the prels on the West Coast are equally annoyed. a sense of humor. "Swell." undoubtedly thought Andre, No pictures, no interviews, no nothing. The diminutive "I believe I have, too." He found out that whenever she romancers -and we all know they are romancing-just got in a tight spot her amazing presence of mind pulled won't talk! her out. That would be wonderful -radio is full of these That is, they won't talk about each other. Mr. Koste- "tight spots." lanetz is very happy to talk about the psychology of re- So far, so good. But what was her objective in entering hearsing, about his affiliation with Greta Stueckgold, Nino radio? What did she want to do? She must have a phi- Martini, Rosa Ponselle and a host of others, but just one losophy. Everybody that Andre likes must háve a philos- word about Lily Pons and the famous little maestro hits ophy. She had one. It was, to quote Andre: "To popu- the temperamental ceiling. larize operatic music for those who think it is too high \Vhy? What is there about their known love that Lily brow and to win over the musical intellectuals to the merits and Andre shield so carefully from even their closest of so- called jazz tunes." friends? It is the nearest thing to a real mystery in this Splendid. That. in so many words, or rather in Lily's 1936 radio world. It has everybody guessing and nobody words, is exactly what Andre was striving for. Andre was really knowing. certain he was going to like Lily Pons. It was going to be "I think their romance is so cute," a publicity girl at the fun working with her. He knew he was going to like her Columbia Broadcasting studio remarked to me. "Andre is better than anyone he had ever worked with before. so dignified and sincere and serious, and Lily is so small Love had started the game with the hases loaded and and witty and eay. Personally," she went on, "I believe nobody out because the ideas, (Continued on page 74) II

ANDRE KOSTE- LILY PONS AND By LOUIS UNDERWOOD

they ADMIT THEY'RE are both having a swell time keeping their LANETZ WON'T story from all these prying newspaper boys." Which is all very well. but there are sone things that even two people as careful as I ih and Andre cannot keep from you, readers. Sine very re- WITH markable LOVE, BUT A SLEUTH things that even a relorav, intenirw- IN ing t\tr. Kustelanett on the psychology of rehearsal. couldn't help but notice. Let's approach this romance much as we ARE would a mystery. You. reader. are given a series THAT THEY of PROOF SWEARS facts concerning the romance of I ilv and Andre. Well call them observations. I hese ohser- vat ions build almost a complete picture. If you can read between lines. if sou are a clever detective, if you are onto the games that people in love play. then. before this stony is ended, you should have a wen good idea -a. I have -of the Lily Pons -Andre Kostelanetz romance! Let's first of all go hack to the beginning. and sec if we can discover the foundation upon wwhich their romance was built. A little about their pasts, the reasons Lily and Andre took to eadi other so naturally. and, of course, so quietly. Clue number one, Before Andre Ko.telauetz ever met I.ily Pons he knew all seem her and knew further that he was going to like her! It has always heen Andres working formula to lind out all he can about the temperament of the stars he works with before he meets them. his programs around the stars to WFIAT is going on here? There isn't any use beating this way he can build around the bush; we mean that romance which has bring out the hest in them. Kostelanetz was find- kept Radio Row on its cocked ear for the past So, a little over a year ago, Andre She was scheduled twelve months. That amusing, but exasperating tête-it -tête ing out all he could about Lily Pons. and had to know her reaction, her atti- which has been going on between Lily Pons and Andre for his program he likes and dis- Kostelanetz! tude toward popular music. her personal a prize shot Above, It is because of romances like this one that reporters have likes. the Chesterfield all, he found out that she had very little of what of that worried look. There is not a radio or newspaper re- First of posing with to the operatic world as "temperament." That maestro porter in town that hasn't taken a fling at getting the real is known during work on Andre. She would be easy to work with. She had Lily lowdown -and not one of them has succeeded! The gentle- pleased RKO pic- of humor. "Swell." undoubtedly thought Andre, her newest men of the press on the West Coast are equally annoyed. a sense too." Ile found out that whenever she ture. Andre direct- No pictures, The diminutive "I believe I have. in no interviews, no nothing. of mind pulled music a tight spot her amazing presence ed all the romancers-and they are romancing-just got in to we all know be wonderful -radio is full of thew the movie and had won't talk! her out. That would fly 6,000 miles each That Koste- "tight spots." is, they won't talk about each other. Mr. was her objective in entering in order to So far, so good. But what week -end lanetz is very happy the psychology of re- to talk about did she want to do? She most have a phi- do it. Yet they say hearsing, Nino radio? \Vhat about his affiliation with Greta Stueckgold, Andre likes roust have a philos- isn't one losophy. liveryhody that that it Martini, Rosa Ponselle a of others. but just pool). and host had one. It was, to quote Andre: "To word ahout maestro hits ophy. She Lily Pons and the famous little for those who think it is tors high the temperamental larize operatic music ceiling. over the musical intellectuads to the merits Why? that Lily brow and to win \\'hat is there ahout their known love tunes." and of so-called jail Andre their closest I shield so carefully from even -that. in so many words. or rather in ih's friends? in this Splendid. It is the nearest thing to a real mystery what Andre was striving for. Andre was 1936 words. is exactly radio world. guessing and nohody Pons. It was going to he It has everybody he was going to like Lily really knowing. certain her with her. Ile knew he was going to like think at the fun working 'l their romance is so cute," a publicity girl he had ever worked with before. Columbia is better than anyone Broadcasting studio remarked to me. "Andre the game with the bases loaded and I ove had started 'o dignified is so small mi pace 74) and sincere and serious, and Lily out because the ideas, (Cuntomre,t and nobody witty and gay. Personally." she went on. "I hclieve II HEN Joan Blaine had finished telling me her story, on the air. They had all gone to form her as I saw her at the luncheon table in Chicago's Merchandise before me. W Mart, I looked across at her and wondered at the Joan Blaine is the product of a destiny she could not hidden forces which mould the smiling masks we turn to escape -a destiny which was written before she was old the world. Poised, cultured, cool, smiling, the very essence enough to choose what her life would be. A destiny, in fact, of feminine grace and self-assurance--there was nothing in that even thwarted her one desperate attempt to turn it what I saw to serve as a clue to the story she'd kept so long from its appointed end. locked in the depths of her heart. Yet -there it was. These Its first hint came in the words her grandfather spoke to things had happened to the girl who plays Mary Marlin her, one night when she was a black -haired little girl on his knee. "Joan," he said with a smile which didn't hide the seriousness in his voice, "you are going to be famous. You are a Blaine, and each generation of Blaines has produced one who has been famous. Tomorrow it will be you. But you must work for it. You must give your whole life to it. Nothing else can matter, no sacrifice can be too great." Only half comprehending those words when she heard them, Joan has never for- gotten them. She has never been able to forget. In her childhood, the truth of her grandfather's statement' that no sacrifice could be too great was apparent. Even as a little girl, she was denied the normal excite- ments of children's games and parties. She was .too delicate, for one thing; for another, there was so much for her to learn and so little time to learn it in. Few re- strictions were made On the activities of her brothers and sisters, but Joan, under the

For Mary Marlin's Kleenex programs, turn to page 50.

By JUDY ASHLEY diligent training of her mother, was usually to be found in not quite satisfy her to have done so. She still felt that her room, struggling to understand the intricate beauties of vague desire to do something more than sing. Until one English and classic literature. To most adults the names of night, at a friend's home, she learned what it was she Bacon, Plato, Aristotle, Browning are no more than that - wanted to be. Somehow, the usually reticent and silent just names; to Joan they are the men who had written what Joan cast off reserve that evening and gave a wicked, clever was literally her first reader, the foundation of her edu- impersonation of a mutual friend. Laughing, she went on cation. to imitate movie stars and other famous people. Something It was her grandfather's, and her parents', dream that clicked, and at last she knew why she had worked and some day she would become a famous singer. The studies studied while others played, why she had sacrificed, why were part of that plan, but only part. Her physical con- she had even given up love. dition must be carefully guarded; she must be shielded from She wanted to become an actress. everything which might con- Her new goal meant a ceivably harm her. Because turn -about -face in all her of an abnormally sensitive plans. It meant more dis- membrane in her throat, appointments and new train- Joan was never allowed to SHE IS JOA N BLAINE IN ing. Joan learned to know eat spices, sweets, rough food, the smell of stuffy day - or anything else which might coaches, learned to sit pa- prove injurious. tiently in dressing rooms It was a strange childhood, REAL LIFE, A GIRL WHO waiting for her cue to go on Joan's - unnatural, tedious, in a part which carried only hedged about by tutors, phy- a line or two of dialogue. sicians, and parents. Even As she had done in her first her exercise followed a defi- WAS FORCED TO GIVE UP career, at last she arrived in nite plan, a routine of deep her second, progressing from breathing, calisthenics, one - bits to supporting parts, two, one -two. from the road to Broadway But she had never known HER WOMAN'S HERITAGE and a lead in the comedy, any other way of life. It "And So to Bed." It was a seemed natural to do without hit, and Joan became New all the frivolous, pointless York's newest discovery. little things which mean so With success, there also much to most children. That IN FAVOR OF FORTUNE came something new, some- was how she, Joan Blaine, thing unexpected; an irresis- lived. tible power, demanding In her teens, Joan was an everything but promising accomplished harpist, a cultured singer, a brilliant student. nothing -love so strong that this time there could be no

Yet something was lacking. Her life was laid out before question of a choice between it and the life she had mapped , her: she must study, she must become a great singer. Yes. out for herself. That was the way it would be-but in her heart Joan knew He was a very prominent New York attorney. After he it would not be that way. She loved music, but there was had seen "And So to Bed" once, he came again and again, in her a desire for something beyond music . . . something, until he found a mutual friend who could introduce him to she didn't know what. Joan. They met often after that. He'd call at the theater, She was a student at Northwestern University-and that after the performance, and they'd go out to supper. After- "something" was still ambiguous -when she fell in love. He noons when there was no matinee they were always together. was the captain of the football team, and she was his girl, To him, marriage meant giving up. He was unable to Beta pin and all. Her heart thrilled when she heard thou- conceive of a wife whose life held anything more than him, sands cheering him in a game. There were fraternity his home and his children. Joan knew this, and accepted dances, moonlight walks, the enchantment of youth. Fin- it. More, knowing him and loving him, she felt that he was ally, he asked her to be his wife. right. She wanted her life to be as he wished it. "I remember. It was Christmas time at home" Joan's Yes, she knew she was being disloyal to everything she eyes grew tender as she told me of it. "Happiness, lights, had always worked for. She heard again her grandfather's the big tree. I loved him. I thought of the time when we words, and rejected them. It was a small disloyalty, she could be in our own home at Christmas, with our own said to herself, compared to the greater disloyalty to her children around us. I . . . I wanted to say yes. Instead, sex and her warm woman's heart if she once more chose I said no. I knew too well what marriage would mean, the to let love go. end of my hopes and dreams, forgetting my career, giving They were to be married in a week. Joan, happy with up everything 1 had studied all my life. I found I couldn't anticipation, had cast off forever all professional ties. Her lose the habit of striving for that one goal- success." agent couldn't believe it, and called her every day, offering Graduation. Then hard work, harder knocks, disappoint- her new parts, hinting of a possible future Hollywood ments. More than once she placed some personal treasure contract. on a pawnbroker's counter. Finally, a chance, concert work, No. Joan had made her decision. She was giving it success, applause, the glamor of bright lights. all up. Joan had arrived. She had arrived, even though it did But there are things you cannot (Continued on page 76)

fl1RRLIfl PRI D f EI R SUCCESS 13 i

fore you invest your money in hopes of an air career. Perhaps the racketeer first inserts an advertisement in a ACKETEERS in radio? Scores of them, elusive, local newspaper: "Talent wanted for sponsored radio pro- scheming racketeers, constantly on the alert to snare gram. Experience unnecessary." You go to the station, tage R the unsuspecting penny or dime or five- dollar bill. an audition, and are then told that you have talent but They lurk in the obscure local station, among the clients need more training. The man in charge of auditions hands of established broadcasting studios; in "radio dramatic and you a card to such and such a school -in some cases it's music schools." They are here today and gone tomorrow, just across the hall from the studio -and practically prom- to reappear in some new place and under a new guise. They ises you employment after you've taken a few months' know all the dodges, and they use them all. course. At the school itself the same line of polite palaver They defraud you, the listener, of your time and your is handed out to you, you enroll and pay your tuition fee, money. They victimize inexperienced youngsters who are and the school and thEt man at the studio split the proceeds. trying to get a start on the air. They cheat merchants who The prize racket in connection with schools, however, is are taking their first experimental flier in air advertising. that which cane to light out on the West Coast. Schools It's time for radio to clean house. But if the job is to were calling themselves the "Chautauqua Broadcasting be done right, and done now, you, the listening audience, Studios," or the "Natural Broadcasting Class," and using must help. The Federal Communications Commission at microphones with the letters CBS and NBC on them. Washington has the power to license stations or remove A pupil of one of these schools, for a few dollars, was them from the air, and it also has trained investigators who given a couple of voice tests, a sample recording of his do what they can to smoke out cases of fraud, but these in- voice, and a glossy picture showing him at a "CBS" or vestigators cannot be everywhere and hear every program an "NBC" mike. Then, if he was that kind of person, sent out on the air. Even the station officials themselves, he could take his picture to the program manager no matter how well -intentioned they may be, often cannot of some station and pretend he really had worked keep their kilocycles entirely free of fraud, because they on network programs. Not that anyone ever do not realize that fraud is being practiced. benefitted from such a procedure except the When you've read this article you'll know about the slick fake schools-it didn't take program mana- rackets that are carried on over the air. You'll recognize them on your own loudspeaker. If you are trying to carve a radio career for yourself, you'll be forewarned against some of the ways unscrupulous promoters have of getting your money from you. And if you are a business man who has never advertised on the air, but would like to, you'll be more apt to spot the kind of radio salesman to keep away from. Whether you are a listener, an aspiring performer, or a prospective advertiser, you can render a great service to the future of radio by reporting instances of fraud either to the editor of this magazine or to the Fed- eral Communications Commission in Wash- ington, D. C. Suppose, first of all, you want to be a radio star, and are willing to work desper- ately hard for your big chance. This ambition of yours makes you a prize target for the smooth -talking gentlemen who are adept at getting other people's money. Their most common trick is to send you to a "broadcasting school." Now, not all schools for teaching you microphone technique are fakes -but enough of them are to make it worth your while to investigate be- 14 If you're a housewife or a fledgling star trying to start a career, be on your guard. Read how to help broadcasting clean its house of this ever increasing crime menace.

TOLD, THE NOW IT CAN BE

THESE BALD TRUTH ABOUT

YOU WHETHER MEN WHO ROB

A YOU'RE AN ADVERTISER,

A LISTENER PERFORMER OR

fore you invest your money in hopes of an air career. first inserts an advertisement Perhaps the racketeer in a "Talent wanted for sponsored radio of then, elusive.. local newspaper: pro. RAIL ,hI.II IIrs in radio? ;scores gram. Experience unnecessary." You go to the station, xbrming racketeer,, constantly on the alert to snare talie an audition. and are then told that you have talent the nnsnsINcliog penny or dine or live-dollar hill. but more training. The man in charge of auditions Hwy lurk in the obscure local station, among the clients need hands and you a card to such and such a school -in some cases id's 01 established broadcasting sitdios; in "radio dramatic the hall from the studio -and practically prom- nluslc schools." Hwy are here today and gone Tomorrow, just across after you've taken a few to reappear in some new place and under a new gni e. They ises you employment month: At the school itself the same line of polite If you're o know all The (lodge,, and They use them all. coarse. palaler housewife or out to you, you enroll and pay your o fledgling Hwy tirir,nrd yon, The listener. ul your time and your is handed tuition fee, sfor trying man at the to looney. !hey victimize inexperienced youngsters who are and the school and ilia studio split the proceeds ,fort o coroor, be on The racket in connection with schools. your guord. trying In gel a start on the air. 1 hey cheat merchants who prize however, is Rood how to on the help ale Liking their first experimental flier on air advertising. that which carne to light out West Coast. Schools broodcosting cloon its It's line for radio In ede;m house. But if the job is to were calling themselves the "Chautauqua Broadcasting house of this over increasing be dine light. am' (lone now. yi iu. the listening audience. Studios." or the "Natural Broadcasting Class," and using crimp menace. the letters CBS and NBC on inns! help. .1 he I ederad rbiumuncatuiii. (immissi(m at microphones with them. \ \'.nhingtnn has the power to license stations or remove A pupil of one of these schools, for a few dollars. was them Iron the air, and it also has trained investigators who given a couple of voice tests, a sample recording of his do what Iluy can to smoke oil cases of fraud, but these in- voice, and a glossy picture showing him at a "CBS" or üstig ;m,rs cannot he everywhere and hear every program an "NBC" mike. Then, if he was that kind of person. send twit on the air. !wen The station officials themselves. he could take his picture to the program manager no natter NOV well -intentioned they may he, often cannot of some station anti pretend he really had worked keep their kilocycles comely free of fraud. because they tin network programs. Not that anyone ever .lo not Ii elite that fraud is being practiced. Ienfined from such a procedure except the When you've read this article you'll know about the dick fake schools-it didn't take program mana- i at kets that aie c,u led on over the air \411111 iecoymin deal on your own loudspeaker. If you are trying to carve ,l radio BE TOLD. THE curer for vi it (II vial! he forewarned NOW IT CAN against some of the ways unscrupulous promoters have of getting your mines. from you. \ltd if sun ant a bu%tncsc elan who has littler .i Ivrtti ctI on the au. hilt would THESE lnkt lo, VoliII he mutt .opt l 1 spit the kind \l BALD TRUTH ABOUT of tadti salesman to keep away from. \\ hither sou are a listener. an aspiring IemIiitlier. or .t mospective .Idyerriser. vat ..111 Icudcr .I gucal sersiCe ti the future of WHETHER Indio hs repealing nlsta of fraud either MEN WHO ROB YOU of Ihe elder ill dos magazine it to the I ed- sl,d t ommonkaiuns l "umInis, In in Wash- ington. I). C. Suppose, lint of Volt all. want to he a A radio star. and are willing to work desper- YOU'RE AN ADVERTISER. ately hard ter your big chance I his MOH- Mill it Vitt r, iii.skes loll .1 prile target due the smooth -talking gentlemen who are adept at gelling utlirr pevopl's manes. Iheir le; most common hick Ii wild von In PERFORMER OR A LISTENER .1 "broadcasting school." sow. out all .shots for leaching son microphone ii h- nopie 4i are Lakes but enough it thrill are to make it north Our elude to Imesltgate he- 1.1 15 1

gers long to spot phoney network stars after one song. national advertisers. Of course, the advertisers in whose Watch out for station officials who charge money for audi- name the programs are put on the air know nothing of tions. Frequently the managers of small stations charge what's happening, never hear the programs, never receive anywhere from a dollar to five dollars an audition. hills for them. But the station which has broadcast the fake program solicits paying clients by saying, or even printing, ,nE WAR E of giving your talent free, even if you are a be- that such and such famous firms are among its customers. LP ginner, unless you are sure of your station's good faith. Not simple, but fearfully complicated, is another petty It's a common practice to give a beginner a weekly pro- racket which one married couple thought up and put into gram on the supposition that some sponsor will listen in. practice. Twice a week they would dress up in overalls and Sometimes the studio even charges you for the privilege of leave their home at four in the morning. Busily they delved broadcasting. In one case two or three radio stations hired into ash cans and refuse barrels, peeling the labels off dis- a man as "vocal and dramatic coach." He didn't get a carded tin cans. These labels they took home and carefully salary. He didn't need one, because he got free talent for sorted. the stations on his list and made money for himself besides. Then they'd go to see the local distributor of a well He'd tell those who auditioned that they were fine, but known brand of canned goods and talk him into paying that they needed a little more experience and microphone $100 or so for a test radio program over a small station. technique. Then he'd send them to a "school" with which Maybe they couldn't get $100-okay, they'd take $50. On he was connected and assign them programs on the station. the program they'd offer a small prize -say a toy balloon - Every week when they came to do their free broadcasts he'd in return for the label from a can of the goods being ad- tell them how great an improvement the school had made vertised, as evidence of purchase. in their work. It could go A few weeks after the on for months, the school broadcast they'd be back in getting the pupil's money, the distributor's office, car- the station his talent -and rying 10,000 or so neatly the pupil himself getting IF YOU'VE BE EN TAKEN IN packaged labels and a list exactly nowhere. of names and addresses I know a girl with a fine culled from the telephone voice and considerable tal- book. Obligingly, they'd of- ent. She had been singing fer to mail out the toy bal- for nothing over a local BY THE LEECHES WHO USE loons, and the distributor station, hoping to get a would give them the bal- sponsored program. At last, loons and the necessary the chance came. She sang postage. Thereupon the once on a commercial show, couple would sell the bal- for which she was to receive RADIO TO PROMOTE THEIR loons and the postage seven dollars. But the days stamps, too, and wouldn't went by and the program be heard of around that dis- manager, who had been sup- tributor's office again... . posed to pay her, made no It sounds like a lot of work move to do so. At last she SCHEMES, REPORT THEM NOW which might more profit- plucked up courage and ably have been turned into asked him for the money. honest channels, but that's He pretended not to know the way it was done. what she was talking about at first, but when she insisted Don't put too much .faith, either, in the small station he grew ugly and let her know plainly that she'd better which claims to cover a lot of territory. Find out how forget about the seven dollars if she expected to continue many watts it is supposed to be broadcasting on, and then singing over that station. find out how much territory, on an average, a station with Even if you get a salaried job on a small station your that amount of power should cover. If the station in, ques- troubles aren't necessarily over. Announcers and other staff tion has a listening area larger than it should have with artists have been known to be paid off in checks post -dated its published amount of power, you'd better steer clear of thirty days, on the plea that the station is short of funds it. Permission to increase power must be obtained from at the moment but will surely have .enough to cover on the F. C. C., but many small stations go right ahead and the day the check carries on its dateline. When that day increase their power anyway, without permission. Then comes the bank sends the check back marked "N. S. F. "- they point out to prospective advertisers what a lot of terri- but meanwhile the station has secured thirty days of the tory their programs reach -and at no extra cost to the artist's time for nothing. And if the artist is sufficiently client, either. That their illegal power increase has caused gullible the station is sometimes able to string him along them to interfere with a distant station on the same wave- for still another thirty days. length doesn't worry these gentlemen in the least. If you're the father or mother of a child who performs on the air, watch out for the type of program which popu- AGAIN, look before yott leap if you are offered a test larizes a group of children by means of a sustaining pro- program, half the price to be paid when the contract gram, then puts them all into a valuable act and exploits is signed, the other half to be paid only when -and if- them for nice profits of which the children and their parents the program has increased your business. The proposition see little or nothing. It's been done. may be strictly on the level, and again it may not. Perhaps you're a beginner not in the performing end of This is how it has sometimes been worked: A promoter radio, but in the advertising end. Perhaps you've often approaches a merchant or distributor and offers him a wanted to tell the world -or your own neighborhood -what one -broadcast program composed of well -known and popu- you have to sell, and have only been deterred by the high lar vaudeville personalities who are appearing at a local cost. Well, if so, check up on the radio salesman who offers theater. The half payment down, half if business im- you a program for lower prices than that quoted on the proves, offer sounds pretty swell to the prospective adver- rate -cards of established stations, because- the chances are tiser. All these famous people whose names the promoter there's something wrong. is rattling off so glibly, on his program! If they boost A simple, but very effective, trick is employed by some business, he figures, he won't mind paying the second half >tations-to broadcast free, unsolicited programs for famous of the money; if it doesn't get (Continued on page 77) 16 MI1H Plt' ÇÇ 1HE-

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I N O L II P I D A N A R T I show each O N I N back on of mind is Gay Dshperadoh peace filme "TheThe fis tea e America's Pickford -Lasky threat to his latest young lady in is his leading night. Ida Wednesday

17 t

a theater's M of the One orna - over most beautifulgone

to CBS Columbia in programs.d WWorkshop done rogappeared Broad- stock, Mar and apn u el.,r way, est the lets in comedy ploy

111

A new and delightful study of a lady voted by many critics as the stage's finest actress. It is becoming a radio legend that there's no greater pleasure than working on her Monday -night serial over NBC's network. Ray Lee Jackson

18 Bert Lawson A black sheep on his new half hour Sunday evenings, Joe is one of the swellest performers in the world to his personal ac- quaintances. Joe is hard at work for RKO making a new picture.

Its temporary title e is: "Roamin' Around."

ette ¡of- star Shot 9O'9 and scout to ent stooge reporter., ev staire me e t night--meetbt . of Tuesday s h lot , wistful mmovie the MGM extraordinarynow tha stealer, showst { O w under ckard cars E sell Pa u

E R to "Born picture, o new seen in Hotel. soon be on Hollywood beauty, will pick Powell, enchanting married man, dark, old of the with that Lovely Frances, starring She continues Dance. O ñ N G L A

B D U R

E A N N A overnight D ppractically was discovered Cantor's program.

wa on Eddie of Deanna, who nights story green the success s with Bobby thirteen She sings Stardom °t and radio. movies by the 21 ¡! THE F11181111111 HISTORY f

1111111111/111111118 HDUfIITURfR FLO\ D GIBBONS has BEGIN THE ACTION - FILLED started the revolution. looked upon more war, Naturally. Wherever there death, and bloodshed was excitement he had to than any other man alive be. today. Into the space of STORY OF A MAN WHO ASKS He landed at Gibraltar twenty -five years he has on August 13, ten days be- packed just about every fore he was scheduled to kind of hazardous adven- broadcast from Madrid on ture it is possible for one JUST ONE THING OF LIFE the RCA Magic Key of the man to have. There hasn't Air program. Ten days, he been a news- making spot on thought, would allow him the earth's surface during plenty of time to get from the last quarter- century he DANGER AND MORE DANGER! Gibraltar to Madrid. hasn't visited while it was North and west of Gib- making news -that is, pro- raltar was Rebel territory. vided always it was exciting news, and it was humanly North and east were those loyal to the Government. possible for him to get there before all the shooting was Madrid was in the hands of the Government; so in the few over. days at his disposal he went first into Rebel territory, Yet until he went to Spain last summer, he had never through Algeciras, Cadiz, Jerez (the birthplace of sherry stepped into absolute chaos. Not even in that other revolu- wine), to Seville, then back to Gibraltar. At Cadiz he saw tion- ridden country, Russia. during and just after the his first pirate ship -a destroyer which had mutinied against World \'ar, had he seen such complete disorganization. In the Government. and so was technically a pirate -and in Russia there had been famine and misery, but not heedless, Seville he met General Queipo de Llano, the man who rapacious waste. In Manchuria he had seen cruelty; in captured that city for the Rebels with only a handful of France, during the World \Var, he had been so frightened soldiers, and who now is Spain's most widely listened -to he had been unable to control the trembling of his body. radio personality because of his news bulletins. But even in Russia. Manchuria and France there had been Added to the Rebel forces in these southern towns were order and purpose back of the carnage. troops of savage Moors from Africa, mercenary soldiers The "Headline Hunter" has spent his life following ad- born into the tradition of (Continued on page 58) venture. Much of that adventure he has passed along to you, in the form of books, e. newspaper stories, broadcasts, and maga- By NORTON zine articles. You can get a taste of what Right, Floyd Gibbons of RUSSELL he saw in Spain from his current Saturday - Washington, D. C., at the night series of broadcasts for Nash motors. age of three; right be- But there is one class of adventure he has low, his father, Edward left untold. He has told you the adventures Gibbons, who didn't want of others; he has told you of adventures he his son to be a reporter. participated in; but he has never told you the personal history of Floyd Gibbons, adventurer. It is a story so colorful, so packed Below, a hitherto unpub- with action, that it is difficult to compress lished family group. Top into the limits of a few articles in a maga- row, left to right, Mrs. fine. Nevertheless, I'm going to try. Emma Gibbons, Floyd, Zel- Floyd sailed for Spain shortly after the da, and Donald; in front mutiny of the Madrid garrison which are Edward and Margaret.

THAT GUI D TE D HE

T rWSo` by Bert ^oto IVitAA00. fO? R HE story of two loves which have made exclusively shaped Ted Malone's entire existence, Photos T that have made him a success beyond his fondest dreams, is the story of Ted Malone's life. It is a story of tears and laughter and hardships, of a mother's love and a wife's love. It is the story-the only story -which explains why his daily program over CBS, Between the Bookends, has a loyal following of uncounted thousands. Often you read about the son of a minister, of the life that is his, and how he reacts through the years. Much less often you read about the wife of a minister, though her lot is usually the more dramatic, the more filled with hardships to overcome and problems to solve. Ted Malone's mother, born Grace Aurora Gunter, became Mrs. Frank Arthur Russell when she married a struggling young minister, a man whose life had already been consecrated to the task of founding new churches throughout the country, an unsung heroic job in the field of missions very few know anything about or understand. She married for love, nor did she ever regret her action. He instilled in her the courage which upheld him in work that would have discouraged a les- ser man. Especially after her second son, Frank Alden, was born. Ted Malone is Frank Alden Russell to this day, a name he is proud of, but a name he has never used in public, since the success of his broadcast on which he started as Ted Malone. Until Ted was ready for high school he knew his father only as the loving, friendly man who never missed Thanksgiving or Christmas with his wife and two sons, the man who returned from his wander- ings in time to make bright wooden toys to give Ted as his Christmas presents. In his mother Ted had to find both counselor and playmate, to whom he could go for consolation and advice. It was his mother on whom most of the task, of feeding and clothing the family on practically

THEY'RE THE SECRET OF HIS SUCCE 24 no money at all. Founding new churches was ample reward the brightest day of the year for the little family. if today to their souls, but someone must find a way to fill the he can help you forget your burdens, your heartache, it's empty cereal bowls in the morning, the empty dinner partly because of those Christmas mornings, bright and plates at dinner. crisp in the cold of Kansas City winters, which he still If you have ever wondered, listening each noon to Ted remembers. Ted never knew presents as most of us under- on his Between The Bookends program, how he is able, so stand them. There was no money to go downtown to the simply and easily, to reach out towards your own personal brightly decorated stores with their Christmas trees and problem, go straight to your heart with his words of advice smiling Santa Clauses. But his mother had taught him how and touch you with the poems he reads, your answer is in to make wonderful decorations for their small balsam tree those years, when living as the son of a struggling minister, out of cranberries and popcorn they grew in the summer he learned to find the true joys of existence from his and stored away in the fall. And in the morning, down mother. under the tree, there were always small paper bags of Christmas, with his father home once more, was always hard candy and oranges. Ted never expected anything more. It was enough to have the excitement of popping the By JOSEPHINE LE SUEUR corn, of finding a new kind of candy in the paper bag, of playing with the homemade toys his father had built. An- other mother wouldn't have taught this simple truth -that popcorn and cranberries and oranges made just as nice Christmases as expensive toy automobiles and bicycles and roller skates. And the same spirit of love and joy with which she invested the Christmas holidays she spread over all the seasons (Continued on page 54)

Left, Ted reading to Bubbles and the girl whose love finished the lesson that his mother, below, began. For time of Between the Book- ends, see page 51.

?ION FOR HIS PROGRAMS the buoyancy of the au- 1 dience. I could sense it. Although of all ages, they were gay, laughing and talking with a rising hum, so different from the blasé, bored and downright morbid audiences of the legitimate theater upon rainy nights. These people had something, and I asked myself what it was. Were they musical cranks, or had Rode - heaver imbued them with the magic which, for twenty years, made him Billy Sunday's mag- A UNIQUE NEW CHARACTER, BILLY net and the foremost SUN- song leader of the times? I was soon to find out. Rodeheaver rehearsed DAY'S FORMER LIEUTENANT, his audience for about COMES TO twenty -five minutes before the broadcast; and I think, at the end of RADIO WITH A CURE FOR OUR TROUBLES that time, fully ninety per cent of those present would have been willing to vote for him for Presi- By FRANK LOVETTE dent. Coming out from the wings of the stage, dressed in white to dis- count the weather, he

IT raining the proverbial cats and doggywas one of greeted the "community singers" with a broad smile and those freakish rainy nights of late autumn which contagious laugh. cause a near panic in New York. Transportation "I'm glad you're here," he told them. "Even if it is a was already glutted, and more thousands were stamped- little bit rainy. ... And after all, just how rainy it seems, ing homeward; for it seemed a downpour without end. depends entirely upon where you come from and where "Surely," I told myself, hurrying across the gusty area you were brought up." He illustrated with an example. of Times Square in cold water, which was ankle deep, "Down in the East Tennessee mountains, where I grew "few people will feel like singing tonight-not if they up, two of the old timers from the hills once got into an have to be drowned and attend a broadcast to sing." argument as to whether it was raining hard or not. One Even as I sloshed along the sidewalks, a newspaper told a story of a rain so hard it washed the cattle and other over my head to keep from being completely drenched, animals away. `That ain't nothin' at all,' the other one said was feeling half sorry for Homer Rodeheaver; wondering when he was through. `Up in the cove, where I live, it how he could present his Community Sing on a night rained so hard last fall, it busted the bottom out o' the like this. How could his show go on? What would his rain barrel. We turned th' barrel up on its side, then, but sponsors do about it, if there was no appreciable au- that didn't help none. It rained in the bung hole faster dience? Then I found myself at Forty- fourth Street, and than th' water could run out both ends.'" putting purpose above caution, swung eastward toward There was a roar from the audience. And while they were the CBS Playhouse. Just as suddenly I looked ahead still laughing, he said, "So you see, it depends entirely upon and had the silly inclination to pinch myself, to demand where you grew up, how hard it's raining. For some of physical proof my eyes were sane. you-it may be raining - daffodils." He had picked up his But once in many years had I seen such a throng in a audience in a manner reminiscent of Will Rogers. New York side street. That was when a murder had just Quickly, he introduced his instrumental ensemble. Then, occurred; but even then it had not been raining. To- with the flashing of the words of "Pack Up Your Troubles," night, it was a different sort of crowd. People stood in upon the screen behind him, he exhorted all to sing. "Any- the downpour, laughing and talking, none evidencing body with tonsilitis or a bad cold," he told them, "can discomfort. It was amazing, like the lines at Madison whistle." I had no idea of singing, so I reneged on the first Square Garden, the Polo Grounds, or Soldiers Field in go- round. I held out on the crowd through part of the Chicago, just before a great athletic event. Thy pushed second song, which was "Smiles," but the leader was too forward, pressing against the jammed lobby of the CBS contagious longer to resist. He got me, too. I found myself Playhouse, as eagerly as if their tickets had cost a pre- singing and, what is more, liking it. I began to feel changed, mium. And why? To see Homer Rodeheaver -to sing and I began to feel better. with him! A night which would have stayed Napoleon's Now 1 can say WE. We rehearsed with him his entire army had not fazed them. program, by which time I was a veteran "community Soon, 1, too, had fallen in line. And although it was singer." He let us sing bass, tenor, or anything we pleased. nearly an hour before the Community Sing went on the l-le told us to harmonize, to get it up and out as we saw air, the doors were presently opened. Within less than fit. I was surprised to discover that it sounded beautiful, five minutes every seat in the theater was filled. I sat that some of the emotions within me, which I had long in the first row of the balcony, ever more impressed with thought were atrophied, had come (Continued on page 71) For the time of Palmolive's Community Sing, see page 50. Maureen O'Sullivan wears a smile as she gossips with this "most feared reporter."

B 0 fl i COST H 0 LUJE'] 0 i

WHY IS MOVIEDOM AFRAID TO TUNE IN JIMMY FIDLER'S

PROGRAM? WHY HAS IT TRIED TO PUT HIM OFF THE AIR?

HOLLYWOOD did as it pleased for years. Business wood fears -and respects! He is the only person who has deals and private lives were conducted behind locked ever been able to verbally spank Mr., Mrs., and Miss doors and drawn blinds. The inside dope on all but celebrity -and make them like it! the most trivial subjects was taboo. Hollywood big -wigs have tried to bribe him, reason with The sun shone in Hollywood for those who held the whip him, and have even threatened him, but each and every hand. Tuesday evening at 10:30 P. M., his Hollywood on the Air Lots of people knew plenty, but said -nothing. Nobody has the entire movie colony holding its breath. And when dared say anything. Jobs were held by radio commenta- the smoke from Mr. Fidler's attack clears away there is tors, and newspaper columnists, and magazine writers who many a headache in cinema land! knew the ropes well enough to talk or write for hours with- The phenomenal rise of this astounding young man to out saying anything. national importance in one short year, is one of the miracles And then came Jimmy Fidler -and how things have of Hollywood. More people probably depend on him for changed in Hollywood! Out of almost nowhere, out of a their Hollywood news, comments, and gossip than on any maze of Hollywood writers, came a young man with mil- other person. Plus his large radio following, Jimmy has a lions of radio listeners and a line of talk that dealt only daily syndicated column which is read by 10,000,000 fans with truth and fact. and his Fox Movietone Newsreel which reaches an estimated Jimmy Fidler has the one radio broadcast that all Holly- 45,000,000 here and abroad. 28 By FREDERICK RUTLEDGE

A year ago he was struggling for recognition; today he is a power Hollywood must reckon with. It is no wonder filmdom fears him with his nearly 80,000,000 followers. Many powerful organizations have tried to have Jimmy Fidler Laken off the air. One of his worst enemies is the Screen Actors Guild. The Hollywood Reporter has printed tirades against his broadcasts, and a producers' association has gone after him time and again. If it's news that can be proved, if it happened today, Jimmy brings it to the attention of the world. At the many dinners I've attended in the company of movie stars there has always been one sure topic of discussion -the broadcasts of Jimmy Fidler. I've never known a star who didn't have something to say. When the conversation turns to Jimmy, voices become lowered. There is hate, (Continued on page 80)

Maureen O'Sullivan wears o smile as she gossips with this "most feared reporter."

yore, Lot, « e. v9\`91N ,heYnye¡ewsoy wpme Ton wkon Qobet

By FREDERICK +F Bß o fl EI COST H 0 0 0 o fEflRS RUTLEDGE

A year ago he was strug- WHY IS MOVIEDOM AFRAID TO TUNE IN JIMMY FIDLER'S gling for recdgnition; today he is a power Hollywood must reckon with. It is no wonder filmdom PROGRAM? WHY HAS IT TRIED fears him with his near- TO PUT HIM OFF THE AIR? ly 80,000,000 followers. Many powerful organizations have tried to have Jimmy Fidler taken HOLLYWOOD did as pleased off the air. One of his worst it for years. Rosiness wood fears who has -and respects! He is the only person enemies is deals and private lives were conducted behind locked the Screen Actors Guild. ever been able to verbally spank Mr., Mrs., and Miss The doors and drawn blinds. The inside Hollywood Reporter has print- (lope on all but celebrity-and make them the most trivial subjects was like it! ed tirades against taboo. Hollywood with his broadcasts, big -wigs have tried to bribe him, reason and a The sun shone in I lollywixxl for those who producers' association has held the whip him, and have even and every hand. threatened him, but each gone after him time and again. Tuesday the Air If it's Lots Of people evening at 10:30 P. M., his Hollywood on news that knew plenty, but said nothing. Nobody can be proved, if it hap- has the entire movie colony holding its breath. And when pened dared say anything. Jobs were held by today, Jimmy brings it to the radio commenta- the smoke there is tors. and newspaper columnists, from Mr. Fidler's attack clears away attention of the and magazine writers who world. knew the ropes well many a headache in cinema land! At the enough to talk or write for hours with- many dinners I've attended in out saying The phenomenal rise man to company anything. of this astounding young the of movie stars there has And national importance in of the miracles always then came Jimmy Fidler-and how one short year, is one been one sure topic of discussion things have of Hollywood. him for changed in Hollywood! Out of almost More people probably depend on -the broadcasts of Jimmy nowhere, out of a Fidler. I've maze of Hollywood their Hollywood news, than on any never known writers, came a young comments, and gossip a star who didn't have some- man with mil- other person. has a thing lions of radio listeners and a Plus his large radio following, Jimmy to say. line of talk that dealt When the conversation with truth only daily syndicated fans turns and fact. - column which is read by 10,000,000 to Jimmy, voices become lowered. There Jimmy Fidler has the one +nd his Fox Movietone Newsreel which reaches an estimated is hate, radio broadcast that all Ilolly- (Continued on page 80) 41 i,000,000 here 28 and abroad. BY

1FE

- Ip1 A. FFT`i pRY Of At FIFT HESRANGEgtOR;STRANGE St EF'8 W yOVNGERpuNG t BuT Al TW think it came through my insistent questioning on the one thing about him which mystified me most -his youth. How could a man so actively young at the half -century mark, looking like a kid of twenty -five, so unerringly portray the OOD evenin', everybuddy...." bewhiskered Uncle Ezra? And since he writes his own Yep, it's Uncle Ezra broadcasting from his "pow- scripts, where do the ideas come from? What was behind erful little five -watter down in Rosedale." You hear that broadcast? Pat's subsequent answers revealed how him three nights a week at 7:15 on the NBC Red network, the character of Uncle Ezra came into being long before as well as on Saturday night's National Barn Dance. And the advent of radio, how it developed almost to the point to listen to his shrewd rural philosophy and friendly fire- of completely suppressing Pat's personal character, and side gossip, one can hardly conceive the story behind those finally, how Pat Barrett became the master of the situation broadcasts, of a twenty -year battle between the private and with what he smilingly refers to as his "double life." professional sides of a man; of Uncle Ezra, a witty old Pat Barrett, near the turn of the century, was a tow- codger of national fame, and Pat Barrett, a vigorous young headed youngster in the small town of Holden, Missouri - man who wanted to be just himself ... and couldn't! just an ordinary American boy, with but one exception. Of course, Uncle Ezra and Pat Barrett are one and the And that exception was the foundation of his later success, same person, yet this is really the story of two men within of Uncle Ezra, and of this story. one, who fought each other grimly through the years, finally You see, as a boy Pat idolized a group of old men. He to find, only in the last few months, a strange and unique loved to sit around Brad Harmon's drug store, or in the compromise which more appropriately might be limited to shade of Fred Tesche's livery stable, listening to the white- the pages of fiction; a truce which has split Pat Barrett's bearded patriarchs of the town: Uncle Johnny, Pleas Fer- life into two worlds, like the eccentric duality of a mythical guson, Judge Bothwell, and a half a dozen more. He pre- Dr. Jekyll and Mr. Hyde. ferred sitting silently on his haunches, all ears, while his I don't know why Pat Barrett told me this story, but bewhiskered friends swapped (Continued on page 61) 30 STUART CHURCHIL['SÇI

CHANCE, AND A CRACKED PHO-

NOGRAPH RECORD, BROUGHT

HIM TO STARDOM ON THE AIR 0F FHE

ASINGLE song has changed the life and fate of ably bound up in it. It has become his guide and inspiration. Stuart Churchill. It is a song that was written al- Had Stuart Churchill not listened to a cracked Heifetz most a hundred years ago, but one which Stuart recording of Schubert's "Ave Maria" he probably would heard for the first time a short ten years ago. And since not be a star on NBC's new Saturday night program over that first hearing his life and his career have been inextric- the Red network. In fact, he might not be singing at all. That sounds strange and melodramatic, but not as strange and melodramatic as it really By GLADYS FIST is. Ten years ago Stuart Churchill was a boy in his teens hammering away at xylophone and drums with a Chautauqua unit which was playing small western towns. One night stands, or two at the most. But to Stu, who had been raised in a small town in Kansas, there was romance and adventure in this nomadic life. He had been with the Chautauqua show for two summers -two summers in which he had grown used to the constant pulling up of tent stakes and starting on again, two summers in which part of the romance and adventure of the life had become more or less prosaic. One night, during that second summer, his show was travelling over Marshall Pass in Colorado by bus. Suddenly the road was obscured by a terrific cloudburst. The driver proceeded cautiously for a time, but soon it became im- possibly dangerous to go on, and he pulled over to the side of the road and stopped. The top and sides of the bus were filled with holes, and by this time all of its occupants were soaked to the skin. One of the men looking for better shelter jumped out on the road. A few minutes later he came back to say that he had found a deserted and unlocked shack a small distance away. Stuart admits that he owes this fellow a lasting debt of gratitude. They followed the man to the shack, went inside and waited for the cloudburst to pass. They were there for over an hour -ten wet, shivering men sitting on the floor of a dingy room lit by the feeble glow of a single candle. The room was bare save for a broken chair, a stool, a table from which all traces of paint were worn, and-of all things -a Victrola. It was a very old fashioned Victrola, even for ten years ago, with a huge megaphone -like horn; near the instrument there lay two broken records and one that was cracked. It was that one cracked record which changed the entire course of Churchill's life. That record was a Heifetz (Continued on page 52) 31 slender, and TOR HOYTTal1, of COMMENTA is what most Julia Hoyt Born commander spy brunette, think of society. Air ace, when with FRANK HAWKS - Force, us visualize wasn't satisfied FLIER eserve Air York's 400, she and U. S. Navy count, ain,and into New been an actress in the than can has air more medals co Flies, asocial cawoman. she's on the owner of hhe Now the Mutual net`" veteran, morning. star over lines like a network every Saturday 8. Frank reads to Bran, oonN 's Blue Fridays at details, loves sound-effect shirts. fusses over addicted to blue on model ships,

Anthony Abbott's COLT- every DETIVE THATCHER NBC's airwaves comes life on veteran radio -per on famous sleuth tothe person years THORGERSEN Satur- at 2:30, in DOPESTER 11 Revue, Sunday come Football but Hanle and on the sEd CTh1" ynodung, Hanley t in Y movies He's still actor experience {}1e m ding in the is every after He weeks day "short he's had almost in 1926. out in Hollywood. NBCfo hundred sh life announcercer the by a in a to be a radio and he serialized as his work, Life of Richelieu, diversion as well newsreel. Sports are his for Fox Movietone on athletic events

5_ little LADY-BrunetteBrunette LEADING with Nel- NELSON'S sings duets Nel- who p White, Open House or- his Yick's symphony sons with guest appearances She meant only seventeen. when she was went into vaude- chestras star, spite an operatic radio. In to be to athlete. i ^stead' atnd excellent ville size, she's an of her p

that ci- NIMBLE- Behind i- HORACE as rt lurk to know Schl pperm man yyou used now comedian lady gar larks the Hearn, blonde lending gar shows-Sam his professional PAGE-The NBC Sat- Benny's Sam began DOROTHY on Like Benny, with musk. COBB'S Paducah Plantation, career, but Show Boat. mixed comedy S. Cobb's a musical for Then Irvin wanted ffamily in- as a violinist, been oighor, always help out the life butcherinngl` twenty years. urday typist to an His language a so he lase ° some money, and vaud she'd so ed job, toured cal comedy come.i When got the Paul Whiteman, with NBC. audition with until she signed with his band The country Arthur Allen is OF SNOW VILLAGE- played DAN'L Hickey. He has Fen - partner Don't he almost VILLAGE-Parker Hiram's on the air OF SNOW recently many farm characters in up- HIRAM Hiram Neville in the so in private life. Bois who NBC Satur- talks that way boy, revy, Sketches on state, he sold papers plage per New York hhe school. down -°aster, company when nights, is a real to a a stock Long Island. day coast. He's marceedis joined New York City, born on the Maine stags, the He lives outside he was on the he met when girl childen, and father of three

and Jones SING'S HARE -Both road CcCOMMUNITY trudging the long success by small-time years ago' Hare achieved choirs, }}rough JONES-Seventeen Ernie in church the Sunday- SING'S Jones from singing leaders of COMMUNITY Billy into radio. As to bring struggling vaudevillians, the n vaudeville, they're trying two Success for act parties on CBS, joined fOwo they put on an night song oa informality of Hare, years, when be- happened. come for two one --and thus bckback som but just didrididn't t a planned, new toy called Now they're when programs weren't before a mpicrophp ere air's first paid Sing came the for Gillette's Community roaming the country "VC YcvR SC\?B0OK

up by sev- Backed enter- HILDEGARDE-royalty's pet abroad as New Holstein, from eralins little ggirl which once tainer,twiner, tn, the country is back in of NBC's promis- for several times ° no job Sell, sustaining hstarshheard last name, ing sustaining uses her never when she dropped wknd ed mouse her luck changed

no Rose- sop commercialRose- TWIN STAR her first big network of Chi - Gra- marie Brancato program. 9 made her her as Betty marie Twin where she loved serial. job on the gguest ap-r HELEN -You rd Drums Opera freqfrequent STAR Roes on s Civie she's mode unmarried of the and s deb the age of 21, heroine program debut at years. is America. ham, s RosemarieRose Friday -night p for the past She Helen anÿ won pearances ngin9 lesen Now Biscuit C° Union Alabama, took s the National SpSprings, college, later and never She'sShe s from w as in over NBC. she g career. scholarship stage a dramatic start a successful New York to come to 35 A MODERN MIRACLE

By MARY WATKINS REEVES

D S YOUTH In

i i lE RUE

ON a frosty night in early October a very amazing thing happened in Studio 3 -H at Radio City. A tall and regal woman of fifty -seven summers stood beside a microphone and calmly proceeded to turn back the clock. She slipped her feet from their matronly suede walking oxfords into a smaller frivolous pair of high - topped white satin dancing shoes with pink bows on the toes and long rows of buttons running gaily up the sides and fancifully curved French heels. She changed the coiffure of her gray- streaked reddish hair for a cap of dark auburn waves that folded into a smooth bun low on her neck. With a single effort she pinched her waist into a size sixteen gown of mauve and gold taffeta such as lovely ladies of high degree wore at the turn of the century. And then with a word, a pause, a sentence, the wrinkled fabrics of her cheeks and throat and hands were suddenly trans- formed-with all the world to witness it-into the glowing fresh skin of a girl in her teens. It was a calm and orderly procedure, all this. She worked her magic without an ounce of obvious nervousness. She didn't clutch at the mike stand with trembling fingers like Dietrich, or twist a half dozen handkerchiefs to shreds like Crawford or reach for the ammonia between scenes like Colbert. Instead she sat engrossed in a copy of "Gone With the Wind" until she heard her cue, then shut the book quietly, laid it aside and started speaking as she walked toward the microphone. And with her first line Ethel Barrymore was re- stored to America' as the Ethel Barrymore of thirty - five years ago! As "that electric youngster, Lionel Barrymore's little sister." As "the darling of Ameri- can and European society." And later For Miss Barrymore's show "the most en- sponsored by Bayer, see p. 50. 36 BRINGS BACK THE GIRL WHOSE ESCAPADES SET A NATION BUZZING gaged girl in the United States," "the enfant terrible of tistry, the graying hair and arthritic knee and sagging Broadway," "the best actress among American mothers and cheek, were no longer appealing to look upon. But on the the best mother among American actresses," "queen of the air it's only the voice and personality that matter. Each theaters' Royal Family." And finally-First Actress of the listener in his own imagination builds his own picture of American Stage. the heroine of the play, makes her sixteen or twenty -two, a And it was radio that brought the miracle about. blonde or a brunette, blue -eyed or brown, to suit his fancy. For, three seasons ago, at fifty -four, Ethel Barrymore Ethel Barrymore knew she wasn't finished because a sought to revive on the stage one of her former successes, graceful old age had settled on her young beauty with the "Declassée." In it she played the role of Lady Helen Haden, passing of the years. the young heroine. Critics were kind but the paying public So last August the First Actress of the American Stage reneged; for the first time the paying public as much as announced her permanent retirement from the theater, her said, by its lack of support, that a woman in her fifties - forthcoming debut in radio in a series of her own. And however great an actress she might be-could not create with her initial broadcast, a dramatization of "Captain a satisfactory illusion of a girl despite all the makeup and Jinks" -which was her first starring vehicle 'way back in wigs and clever corseting in the world. Theater -goers want 1901 -she performed the miracle of turning back the clock their heroines young. So after a short run the play closed and being Ethel Barrymore at twenty -one. Gay, imperious, and Ethel Barrymore vowed she would never return to lovable, shocking, head -strong, temperamental Ethel Barry - the stage again in any semblance of youth. more whose romances and capers and scrapes were eternally The great tragedy of that, had not radio intervened, was getting in the newspapers to delight your mama and grand - that her thrilling voice and personality which really make mama (to say nothing of grandpop, too) ! who liked a her as an actress were still as young as ever. breezy tidbit of scandal just as much as this terrible "Why should a voice be old ?" she said to me. "My younger generation does. grandmother played on the stage until she was ninety -seven Now it seems a part of the Barrymore tradition, which and if you had shut your eyes and listened to her you would includes brothers John and Lionel of course, is to make have sworn hers was the speech of a sixteen -year -old girl. headlines. Ethel made her share and she started at it There's no such thing as 'an old lady's voice.' It doesn't young. In 1891, a high- spirited and grownup girl of twelve, have to be. If you've got artistry enough in the first place she defied about six kinds of child labor and truancy laws and physical fitness enough in the second place your voice by going on the stage. Her actress-mother had died and can be exactly the same at a hundred as it was at twenty." left her the family home in Philadelphia and her little Such a short time ago, before radio came into being, her brother John to look out for. Her actor -father was broke great gift for acting would have been lost to the world with and Ethel hated going to school anyway. She saw no rea- the closing of "Declassée". The shell surrounding her ar- son why a young lady descended (Continued on page 67)

Below, Ethel greeting her three children, John Drew The three famous Barrymores in a California garden Colt, Samuel Colt and Ethel Barrymore Colt, as they -John, Ethel and Lionel. But Ethel has turned away arrived in Hollywood while " Rasputin" was being made. from pictures for good, as well as from the theater. MARRIED AT FIFTEEN. LOUISE MASSEY FOUND REAL LOVE LATER ON

TILL death do us part. . . ." By JOHN EDWARDS night on the Log Cabin Dude They were very young to be Ranch program over the NBC - taking such vows. Too young. Blue network, have come to a Louise Massey was fifteen. Milt Mabie was twenty. And happy married life from the strangest and most unpromis- hack in Roswell were four parents who, when they found ing beginning imaginable. out what was happening, were going to be more angry, It all began when Louise's father told her to stop at and more hurt, and more worried, than they had ever been Mabie's Hardware Store in Roswell, after school, and pick before in their lives. up some tools to bring back to the ranch with her. Massey, Seeing Louise Massey now -poised and graceful and sure a prosperous New Mexico rancher, did a lot of trading at of herself -you can't detect in her the high- spirited school - Mabie's, and Louise had often stopped there to pick up a girl who defied her parents and all her friends to marry load of supplies in her car. But old Mr. Mabie, or one of the boy she loved. Or thought she loved, for she didn't his clerks, had always waited on her, nobody like this big really. She knows that now. six -foot- and -more youth in the military school uniform Louise Massey and Milt Mabie, who with Louise's two who stood grinning at her across the counter. brothers and Larry Wellington broadcast every Tuesday "I'm Milt Mabie," he said. Something about his as- sumption that she cared who he was made her de- liberately snub him. "Are there some things here for Mr. Massey ?" she asked coolly. And then, because 1Hfy SKID 11 COLjIIflT suddenly she realized she hadn't really wanted to snub him, she gave him Louise Massey's smile, as dazzling then as it is today, and said, "I'm Louise, his daughter." "Sure, I knew that," he said. "I asked Dad who you were as soon as I saw you stop out in front." Well, Louise got her supplies, and he helped her load them into the car, and she went on out to the ranch. But that night Milt came out -that night, and . every night thereafter. Within three months, they wanted to get married more than they wanted anything else in the world. They made their first mistake when they told the elder Masseys and the elder Mabies what they wanted to do. Ridiculous! they shouted, with one voice. Louise and Milt were both far too young. Louise, in fact, wasn't even out of high school -and when she had finished there she had to go to El Paso, to study singing. There couldn't even be a discussion of marriage for at least five years. The immediate result of the family uproar was to give Louise and Milt a feeling of guilt, as if this over - iwhelming desire of theirs to be together always was something to be ashamed of. Yet Milt, the older and steadier of the two, had to For Time of Log Cabin admit that perhaps their show, see page 50. parents were right. After (Continued on page 64) 38 A good friend of Guy's tells you things about him only a good friend knows. See page 50 for the time of his show.

By JACK SHER

YOU WILL BE GLAD YOU READ

THIS STORY, AS HEART WARM-

ING AS THE LOMBARDO MUSIC

IT is comparatively easy to write something about celeb- boys that stuck with him in Cleveland, playing at the rities you meet for the first time. They tell you inter- world's largest beach resort while thousands stand listen- esting facts about their lives, you get spur of the moment ing to them. Young, eager bodies pressed tightly against impressions, most of them are very genial and pleasant. the bandstand, hearing the music that Guy had faith in, You go home and write how enjoyable it was talking none of them dancing, barely moving. Just listening and to them, how they have shaped their careers, and about happy. their romances, if there are any. Guy Lombardo spreading music around, music that took But, when you know a person well -as I know Guy years to develop, music that makes people happy. Lombardo -and you think a great deal of that person- Leaning over the bandstand for an hour after the pro- as I do of Guy -and you sit down and try to tell some- gram has closed, signing autograph books; smiling, laugh- one else about him, what a grand person he really is-that, ing, making the little kids with the green and red autograph readers, is not easy. books beam, and push. Whenever I think of Guy, and what he actually is, it Guy Lombardo, human, warm, down to earth, a guy with comes in pictures, like - a big heart who likes to see others enjoying themselves. A small orchestra going broke in Cleveland, Ohio, and Never too important to stop and chat with strangers sticking it out because they had faith in their leader, an about music. unknown -Guy Lombardo. Or encourage a song plugger. Getting their first break by creating a style of music that Or buy hot dogs for two little girls with blonde hair. ether musicians laughed at. An ace band leader, perhaps the best in the country, who And, still later, Guy Lombardo, with the same bunch of says to the lady in sun goggles, (Continued on page 69) 39 ADD TO THE PLEASURES

RADIO'S DANCE BANDS

BRING YOU BY A TRIP

BEHIND THE SCENES

NEW York got off to a good start this season with a record number of openings. In case you don't know, openings are the gala first nights for the band boys when they move into new spots, and their success is usually attendant upon the number of celebrities present. When Guy Lombardo bowed into the Roose- velt, for instance, among those present were Franklin D. Roose- velt, Jr., Harry Richman, Abe Ly- man, Russ Morgan, Belle Baker, Benny Goodman, Helen Ward, Frank Black, Patti Pickens, and Jimmy Farrell, just to name a few. But a record was chalked up when three openings occurred in one night and had the song pluggers running around in circles. The When the King's Men returned to their old home town of Hollywood for a va- three bands bowing in were Mal cation they were greeted by Dick Powell. Above are Rad Robinson, Dick, Ken Hallett, Russ Morgan and Johnny Darby, and Bud Lyon. The fourth member, Jon Dodson, isn't in the picture. Hamp. Among others crowding in more or less at once were Will Os- borne, Shep Fields, Ozzie Nelson, Eddy Duchin, Benny Goodman, Ray Noble, Artie Shaw ADISTINCTIVE style, some means of identification and many more. on the air-that's worth a million to any band. Will Osborne is getting a big build up with his "slide music" IS Paul Whiteman going high hat? He is to be guest con- using slippery horns. Artie Shaw is doing a lot with his ductor of the Philadelphia Orchestra for three concerts strings. Of course, you recognize Guy Lombardo imme- this season, two in Philadelphia and one in New York. diately on the air without benefit of announcement, and Paul has probably helped more up and coming American Wayne King. Air trade -marks are the makings of bands composers than any other maestro. He was the first to nowadays. play Gershwin's "Rhapsody in Blue" and has first -timed a Radio listeners don't realize it, but the. bands try to lot of works that have since made their composers famous. develop "appearance trade -marks" too. Clyde Lucas has Paul is doing his bit for our American Bachs and one of the smartest looking bands, all in full dress suits. Beethovens. Rudy Vallee is.working on an ambitious plan Casa Loma is another all -tails 'band. Guy Lombardo wears to bring to light all worthy musical talent in America. He a red Eton jacket and makes a splash of color. Benny wants to have every child measured musically so that those Kreuger affects a yellow full dress coat while Al Donahue who have what it takes will be discovered early and en- and his boys appear in bright blue coats. couraged. Rudy claims it was just sheer persistence that got him where he is. As a boy when he took to tooting a sax all over the house his parents did not tumble to the SUCCESS STORY fact that he had any unusual talent. They thought it was SHE'D never been on the air before, in fact, had never excess energy. In fact, his father was disappointed that he been in a broadcasting studio before she walked into did not become a chemist. Rudy believes a lot of talent is NBC just as though she were somebody and asked for an just going to waste and he hopes his plan will discover it. audition. Waiting her turn in line, she finally got to the 40 desk where an audition blank, one of those things where you put down your life history, was shoved at her. "I don't want that," she said shoving it back impatiently. "I FOLLOWING THE LEADERS want to sing for you right now. I've got something differ- in ent." The attendant looked at her amazement, and be- Coleman, Emil -St. Regis Hotel, N. Y. lieve it or not, conducted her to a studio and gave her the Casa Loma mike. Result, she signed a contract and was put on the -Congress Hotel, Chicago air the next day. Her name is Mildred Windell and you'll Crosby, Bob-Nicollet Hotel, Minneapolis be hearing her. Shows what a little spunk will do. Donahue, Al -Book Cadillac Hotel, Detroit Dorsey, Jimmy -On Coast EN BERNIE is smoking longer cigars these days. Ben Duchin, Eddy -Hotel Plaza, N. Y. 6 got tired of cigars that would puff out before the conclu- sion of the broadcast, so he got them made especially to last. Fields, Shep -Hotel Pierre, N. Y. Mark Warnow turned the tables on the song pluggers by Fio Rito, Ted -Hotel Morrison, Chicago wining and dining them recently . . . Joseph Honti is a Hall, George-Hotel Taft, N. Y. roller skating champ . .. Hugo Mariani wears those gaudy transatlantic shirts because he doesn't have to change them Goodman, Benny -Hotel Pennsylvania, N. Y. for a week ... Two men in Mal Hallett's band who sit Harris, Phil- Palomar, Los Angeles together weigh nearly 300 apiece so Mal had to reinforce Heidt, Horace, Texas that end of his stand Cab Calloway has two valets ... Kavelin, Al- Blackstone Hotel, Chicago and they are uniformed like army generals . .. Ozzie wants Kemp, Arcadia, Philadelphia it to be a boy and Harriet a girl, so the betting is even .. . Al- Nano Rodrigo has a band that plays nothing but rhumbas, King, Wayne -Levaggis, Boston so the song pluggers called him "No No" Rodrigo. Lombardo, Guy, Roosevelt Hotel, N. Y. * * * Lopez, Vincent -Astor Hotel, N. Y. NBC's latest rule limits a song's rendition to once every four hours-another headache for leaders and pub- Morgan, Russ -Biltmore Hotel, N. Y. lishers ... Vincent Travers finds it difficult to smile, but the Nelson, Ozzie -Hotel Lexington, N. Y. sight of spaghetti always does the trick. Ergo, a can of Noble, Ray- Rainbow Room, N. Y. spaghetti is placed on the stand right in front of him ... The Olsen, George -Edgewater Beach, Chicago boys lost a lot of money betting on the Giants ... If you Osborne, Will Y. don't see Red Norvo with a black bag in which he carries his -New Yorker, N. xylophone mallets, he's on his way back home to get it .. . Rogers, Buddy-Drake Hotel, Chicago Benny Pollack is all set with a new band ... Benny Good- man made some changes in his (Continued on page 73)

Phil Harris makes his comeback as Virginia Sims is the beautiful so- And Kay Kyser is the bandleader on Jack Benny's maestro -and the fa- loist regularly heard on the Elgin the Elgin program, which also stars mous Harris smile is still there. Football Revue, Saturdays on CBS. Ed Thorgersen as sports commentator. P PEIEIS

M PORT RGRIfl

AND HE BRINGS A WHIFF

OF REAL SALT AIR WITH

HIM INTO YOUR PARLOR

he was out of his teens. La- ter, he joined an expedition to the jungles of Yucatan, to look for rosewood and ma- hogany, spent twenty -eight months in the Klondike pan- ning for gold, and worked in Hollywood during the days of spine -tingling serials. The Hollywood work was the most thrilling, he'll tell you today. He played vil- lains in such early master- pieces as "The Perils of Pauline" - remember Pearl White?-and a broken col- larbone was just something to be taken in his stride. Once he narrowly escaped RADIO'S one and only salt falling off a steel girder eight is back in drydock, safe- stories above the ground. ly warped to the pier He left serial work to form of the CBS radio studios on an independent movie com- Madison avenue, after an- pany with B. A. Rolfe, now other summer of exciting ad- the noted band leader; ap- venture on the high seas. peared in films with Harry That old tar of the bulging Houdini; and entered radio muscles is well on his way in 1930. Since then he has into another season of broad- played all sorts of roles, in- casting, a can of spinach in cluding Yiddish, although one pocket and a box of he's 1 rish. Wheatena in the other to Floyd lives with his wife keep him going. Above left, Floyd Buckley in his make -up for and three children on Long Look at the picture above, Popeye looks as if he'd just stepped out of Island and practices his if you doubt that there's a a cartoon. Above, music director Vic Erwin. frog-voice astride a polo real Popeye loose in radio - pony or on the deck of his land. That flesh and blood boat on Long Island Sound. sailor is impersonated by Vic Erwin, Popeye's music - Floyd Buckley. And look at the page of cartoons oppo- master, and his Cartoonland Band supply the incidental site, drawn especially for RADIO MIRROR by Seegar, Popeye's music on the radio show -and do the same chore, incident- creator. The young man with the mustache is another of ally, for the Popeye cartoons you see in the movies. the crew which entertains you three times a week. He's Olive La Moy, a diminutive blonde with six years of Vic Erwin, who directs all that swell music. stage experience and five of radio, is the owner of the voice Behind the Popeye make -up and the Popeye frog -voice is you hear as Olive Oyl, Popeye's best girl. Charles Lawrence a personality who's had as many adventures as the Sailor is Wimpy, and nine -year -old Jimmy Donnelly, also heard Man himself. Floyd Buckley was born on a ranch in in Columbia's Wilderness Road, plays the part of Matey Texas, and toured with an old-time medicine show before ... And that's Popeye's crew! 42 PARDON THE INTERRUPTION, FOLKS , BUT I'M NOW BROAD- CASTING AN APPEAL FOR AN ONION , SOME SALT, A LITTLE PEPPER ETC

IQI

I NOW PENETRATES TH' ETHER-WAVES, AN' I YAM USING ME STRENGTH FOR FIRST YOU STRAGETY ) TAKE THE WHITES OF TWO EGGS- I I/ J \ , ETC . ETc l\ I ^ , ' / E Te.... I M 4100A4 - 1 l III ) C ', /) p 00 p)0a 0 t

tiE uvCH WAGON C 1974 King &awes Syndicate. Inc. world rights reeved.

A radio studio turns into a madhouse when Popeye, Wimpy, and Olive OyI invade it -at least, that's what Artist Seegar would have us believe. Popeye is sponsored by Wheatena, on CBS three times a week -see p. 50 for time. 43 MUSIC 1H THE STYLE

One cold, crisp morning, lovely Edith Dick, Lucky Strike's Hit Parade vocal- ist, came swinging into Bonwit Teller's fashionable Fifth Avenue establish- ment, and made these selections. The first was a warm wool coat in Bitter- sweet, with a brown persian lamb collar. Four inverted pleats give a flared princess line. The tiny felt, pill -box hat (in circle) is of the same color with a feather porn-porn. For the next costume, Edith chose a black crepe afternoon frock with coral and gold beading appliqued around the neck. The new tricky talon fastenings are on both shoulders and side.

44 MODELS NEW WINTER OF THE THE GRACEFUL REFLECTED IN IS

of NBC Haussler by William MIRROR RADIO rap hell for phut o9 Especially

A smart office dress is this plaid wool. The exquisite taffeta evening dress comes from the Debutante Shop and is a warm shade of fuschia. The bodice is entirely shirred, with tiny crystal buttons down the front. The shirred bands across the shoulders continue around the back. Note the latest head- dress. Miss Dick fell in love with this white damask evening coat. The hat is one of the new off -the -face Medieval bonnets with gold cut beaded flower design and a filmy black veil. 45 HOW TO B E fl IT100ERfl CIflDERE[LR

DOES YOUR APPEARANCE ACT

AGAINST YOU? THEN READ

THIS STORY OF ONE GIRL

WHO MADE HERSELF OVER

By JOYCE ANDERSON

old) was appearing at the Starlight Theater in Pawling, New York. She was admittedly the outstanding actress in the company, yet Broadway talent scouts passed her by-she was far too plump and, consequently, slouchy to please any Manhattan audience. One night, however, she found an unexpected friend among the spec- tators,. a woman who realized that here was a girl who could go places, if only her figure were modernized, and Zelda Radow, who conducts the "body sculpture" salon of one of New York's finest stores, knew that she could streamline Lynn Merrill for a brilliant theatrical career. Above, after Lynn Merrill had won Then and there one of today's new beauty. Right, before she'd strangest contracts was arranged. started her task of rebuilding. Within a few days, Lynn jòurneyed to New York and placed herself uncon- ditionally in Zelda Radow's hands to be rebuilt. How well Miss Radow has succeeded you can judge for yourself, THIS is the story of a modern Cinderella, a little girl from the illustrations and the following chart of Lynn's with a big talent who, like so many of the rest of us, measurements before and after: could not prove she was talented because her appearance was against her. It's a story of hope and promise, be- Before After Before After cause what she has done, others can do, also. Weight 136 126 Upper Thighs ..40% 37 Her pictures are on this page, one picture before she really Shoulders 36/ 32/ Knee l6g 14%. set to work to show how beautiful she could be, and one Bust 38/ 34 Calf 14/ 12g after she had literally been made over. Her name is Lynn Diaphragm 32/ 29 Ankle 9/ 8% Merrill; remember it, because you'll undoubtedly be hearing Waistline 29g 26/ Arm 12/ log of her in the days to come. And remember then that you Upper Hips 38/ 35/ Elbow 10% 9/ might never have heard of her at all if she had not had Wrist 6g 6/ the courage to be remodeled and to start all over again with a new face and figure. And this is only part of what was done; even the shape Not so long ago, Lynn came into my office, looking very of her hands and the size of her fingers were changed! much like the earlier photograph-arms much too flabby, Time required: One month and a half. Effort required: No shoulders sloping with unnecessary fat, hips much too broad special exercises, strenuous diets or nerve -racking treat - for beauty. Yet, only the other day, Lynn was the guest of men ts. honor at a "coming-out" luncheon, looking even more at- How was it done? By "body sculpture," which Miss tractive than the more recent portrait study! Radow, who created this revolutionary method, defines as This past summer, Lynn (who is only seventeen years "moulding the client's body back (Continued on page 63) 46 By MRS. MARGARET SIM P S O N

Kelvin gives his wife a kiss when she prepares a favorite dinner.

KELVIN KEECH TELLS YOU HOW IT CAN

BRIGHTEN UP YOUR FAVORITE RECIPES

WITH the coming of cold weather and the need for Brown the meat in sweet butter then chill it, too. Separate huskier meals to combat the temperature, soup the cabbage leaves, being careful not to teár them, boil in plays an ever more important part in our daily salted water seven to ten minutes (no longer) and drain. menus. Nothing sets the stage for lunch or dinner as well When the rice and beef are cold, mix them together, add as the right soup, and with the many delicious canned va- salt and pepper to taste, and blend all together with a rieties now on the market -and in your pantry, too, I hope beaten egg. Now place a tablespoon of the mixture near -this stage setting becomes simplicity itself. And what a the stem end of a cabbage leaf, molding it into a compact comfort it is to know, when friends drop in unexpectedly at mass. Fold the short portion of the leaf over the mixture, dinner time, that on the shelf is a can of soup which will and continue rolling as though wrapping a small bundle in transform steak and French fried for two into a banquet paper, tucking the ends in, envelope fashion. If the center for guests. vein of the leaf is too brittle to roll properly, cut part of But once you have decided on clear consomme to precede it away with a sharp knife, being careful not to cut clear the roast, or cream of asparagus to be followed by cheese through the leaf. When the goloubzy are all wrapped -if souffle, don't think that ends the story of soup's usefulness. they are bunchy and inclined to fall apart tie a thread There are countless recipes for main course dishes in which around each one -place them open side down in a dripping canned soup is an essential ingredient. pan. Combine the tomato soup and cream, pour the mix- There's goloubzy, for instance, a recipe I persuaded Mrs. ture over the goloubzy and set the pan under the broiler Kelvin Keech, the charming wife of the NBC announcer, to flame for an hour, turning the goloubzy from time to time give me. Mrs. Keech is Russian, and delights in preparing so they will brown on all sides. There' probably won't be Russian dishes and does Kel delight in eating them! any left, but if there are heat them next day in a shallow Goloubzy, his favorite, is a skillful blending of an old world pan over a low flame on top of the stove, and they will recipe with a new world product. be as delicious as they were at first. If you have been resenting the necessity for using left- GOLOUBZY overs, now is the time to change that attitude. The remains 2 lbs. lean beef, ground 1 egg of a roast of beef or of a steak may not look so well in 1 cup rice I can tomato soup the refrigerator, as Mrs. Keech pointed out, but a noodle 1 head cabbage % pint sweet cream ring, the center filled with diced beef which has been heated (with long leaves) salt and pepper to taste in thick mushroom soup, is something else. Kel likes it Wash, drain and boil the rice in the usual way, allow to with string beans, and cucumbers with smetana dressing. cool, then set away in the refrigerator until it is cold. Cold diced chicken, heated in (Continued on page 80) 47 the great changes in the preparation and presentation of programs that television will make necessary? Will Eddie

Cantor and Jack Benny (to name two . out of many who will be in the same [JJHRT 00 y0UIJ situation) be expected to memorize a complete script each week along with their personal appearances and screen work? And what will Amos 'n' Andy, Lum 'n' Abner and similar programs do about characters like the Kingfish, Lightnin' and Squire Skimp who exist WRIT TD SOH I only in the change of a voice? JAMES CRAMER, Oakland, Calif. $ 1.00 PRIZE GOODWILL COURT'S IN SESSION ED WYNN'S back, every Saturday school teacher and it's little enjoyment NBC has ruled that there be no dis- night, and there's another new she has." Then they close their win- cussions of illegitimacy, adultery and program, a full hour, the same dows, leaving me to my 1000 voices - unfaithfulness on the Goodwill Court evening. What do you think of them? and bliss! programs. Thank goodness, NBC is go- And is Jack Benny funnier than ever ALTA M. TOEPP, ing to continue to keep radio clean and this fall now that his former gag writer, Sloatsburg, New York. to see that all programs are suitable Harry Conn, is working for Joe Pen- for every member of the family to hear. ner? And do you think Joe is going to $ 10.00 PRIZE The movies are full of such trash. be as popular as he used to be on his A PUZZLED LISTENER The papers are smeared with it from present Sunday broadcasts? There's Here are three things that have been cover to cover. Moreover, so often the still another show, We The People, puzzling me: undesirable character is made to appear that's worthy of some comment. Di- 1. Many top -notch radio programs a heroine. I am glad NBC is keeping rected by Phillips (Seth Parker) Lord, feature screen celebrities as guest stars. such things off the air. Like cheap it's heard Sunday afternoons. These stars are paid well for their ap- literature, it is not worth wasting time But don't limit your bouquets and pearances. But aren't they losing in and money on. brickbats to these programs. They're the long run by keeping possible cinema Personally, I have never felt that the just a sample to show you all you have patrons from the theater? people who really have troubles are the to pick from in order to write that 2. I recently read that in an effort to ones telling the world about it. prize winning letter. Get it in the mail increase the longevity of popular songs, GERALDINE CLEAVER, Anita, Iowa. to us without delay in order to compete a head of one of the large broadcast- for the following prizes: First prize ing companies has ordered the smaller $1.00 PRIZE $20,00, second prize $10.00, and five sustaining musical programs to "lay OH, THAT MAN ON THE STREET! prizes of $1.00 each. Address your let- off" the smarter numbers. But isn't it Chicago stations are actually over- ter to the Editor, RADIO MIRROR, 122 this constant repetition of a song all flowing with dull "man on the street" East 42nd Street, New York, not later day on the air that makes a song popu- programs. I wonder if radio fans in than December 26. lar in the first place? other cities are bothered the same way. 3. They say that television will be an When these programs first came on the $20.00 PRIZE actuality in the near future. But will air they were fine, brimming over with SING, BABY SING! the production heads be prepared for interesting (Continued on page 55) My voice, like that of a great many radio stars, is of very unusual quality. Rumors have been abroad that the Eddie Cantors are expecting another arrival. When I was six, the other Were betting that Eddie will look just like this if he hears it's a girl again. girls in the first grade said they couldn't sing if I did. When I was fourteen, the teacher thought it safer for me to sit in the back of the room with the boys whose voices were changing. For a time I believed mine was changing, too, but it never has. Times have, though. On Sunday evenings I turn the dial to the Community Sing and sing the solo part with 1000 voices as a background. We cover a great many favorites of mine in a half hour. To be sure, the voices do not keep up with me at all times, but I over- look that and roar away. Neighbors? Oh, yes, we have them, but they're all kind-hearted. They smile and say, "She's an old maid 48 RADIO MIRROR

her married name is Ireene Wicker. Edward G., Forestville, Conn. - Eddie Duchin directs his band from the piano and plays a solo at every broadcast. I believe any record or LIJHAT DD 9 phonograph store carries plain records to be used for personal recordings. Ozzie Nelson is five feet nine- and -a -half inches tall. Avondale, Cincinnati, Ohio - Everett Mitchell is the announcer of the National Farm & Home hour. I TD KNOUJI haven't heard lately of Jack Owens and Edna O'Dell. However, you can reach them by writing them in care of the National Broadcasting Company, Mer- ERE are a few thoughts for the Gray and his Casa Loma boys are chandise Mart, Chicago, Ill. H day, chosen by our good friend, playing at the Congress Hotel in Chi- M. H., Red Deer, Alberta, Canada Pat Barrett, or rather I should cago at the present writing; Guy Lom- -Robert Simmons was, and still is, top say, Uncle Ezra. bardo at the Roosevelt Hotel in New tenor of the Revelers quartet. He was You can't make footprints in the York-and how about taking a peek at born the son of a minister in Fairplay, sands of time sitting down. the swell story about Guy in this issue Missouri, September 25, 1904. He's It isn't your position that makes you on page 39. Cab Calloway is hide -ho- five -foot -eight inches tall. You can hear happy or unhappy, it's your disposi- ing at the Cotton Club in New York him on the Cities Service hour with the tion. City. quartet and very often in duets with After a girl picks a husband, she Mrs. S. P. E., Atlanta, Ga -Con- Jessica Dragonette. oughta stop pickin'. rad Thibault has been doing concert Miss H. M. H., Harrington, Dela- If you want to be happy ever after, work recently. Not so long ago listen- ware- Lowell Patton is the NBC or- don't be ever after too much. ers heard him guest- starring for Ben ganist on the early Morning Devotions Few people with nothing to say are Bernie. programs. He has no other outside in- able to keep quiet about it. Mrs. E. W. McB., Indianapolis, terests as his radio work keeps him By the way, did you read the inter- Ind. -Horace Heidt, the brigadier - busy. He was never a missionary. And, esting story of Pat Barrett's double life general, towers six -feet -six inches and for the last bit of information, he is in this issue, on page 30? employs I90 pounds of brawn to wield still a bachelor. Now, how about that pile of ques- a two -ounce baton. tions? Let's go! He was all- around Miss Loretta J., Pleasantville, athlete at Culver N. J.-We want RADIO MIRROR to help Military Academy The Oxford -toned city editor of "The the one hundred fans in Pleasantville and, in 1924 a star Gasette." He's "Bottle" to Phil Baker and so here are the answers to your lineman of the Uni- but his real name's Harry McNaughton. questions on Paul Douglas. Mr. Doug- versity of Califor- las lives in New York City and is not nia's gridiron team married. He weighs 166 pounds, is five when he suffered a feet, eleven inches tall, has light brown broken vertebrae hair, blue eyes, a fair complexion and is during a game. He in his early thirties. They tell me he later organized a answers his fan mail, so write him in campus orchestra care of the Columbia Broadcasting which soon became a System, 485 Madison Avenue, New box -office attraction. York. His favorite hobby is speed - P. W. De B., boating. Gardner, Mass. - Miss Marge B., Chicago, Ill. -1f I've really tried hard you write to Mills Artists, Inc., 799 to find a trace of Seventh Avenue, New York, I'm sure Lee Bennett who they will see that you get a picture of used to sing with Ina Ray Hutton, the attractive, fem- Jan Garber's orches- inine orchestra conductor. tra. Jan just re- Irene D., Maricopa, Calif. -For newed his contract pictures of Bing Crosby and Bob at Catalina Island, Burns, write to them in care of the Na- California, but tional Broadcasting Company, 555 there's no word South Flower Street, Los Angeles, about Lee. Calif. For pictures of Lanny Ross and Mrs. Frank H. Walter O'Keefe, address them in care La F., Holyoke, of the National Broadcasting Company, Mass. Don Rockefeller Plaza, New York. For Ameche is married Frances Langford, the Columbia Broad- to his college sweet- casting System, 7th & Bixel Streets, Los heart, Honore Pren- Angeles, Calif. If you get photos direct dergast, and they from the stars, I'm sure you won't have have a son. - There's to pay for them. So try your luck, no record of the Irene. Singing Lady's Chris P., Granite City, Ill. -Glen maiden name but 49 RADIO MIRROR RAPID SUNDAY MONDAY TUESDAY WEDNESDAY All time is Eastern Standard All time is Eastern Standard All time is Eastern Standard All time is Eastern Standard 10:00 A.M. 10:00 A.M. 10:00 A.M. 10:00 A.M. CBS: Church of the Air. CBS: Betty and Bob. CBS: Betty and Bob. CBS: Betty and Bob. NBC -Blue: Southernaires. NBC -Blue: Press -Radio News. NBC -Blue: Press -Radio News. NBC -Blue. Press Radio News. NBC -Red: Sabbath Reveries. NBC-Red: Mrs. Wiggs of the Cab- NBC -Red: Mrs. Wiggs of the Cab- NBC -Red: Mrs. Wiggs of the Cab- bage Patch. bage Patch. bage Patch. 10:30 10:15 10:15 10:15 CBS. Alexander Semmler. CBS: Modern Cinderella. CBS: Modern Cinderella. CBS: Modern Cinderella. NBC -Red: Music and American NBC -Blue: Five Star Jones. NBC -Blue: Five Star Jones. NBC -Blue: Five Star Jones. Youth. NBC -Red: John's Other Wife.. NBC -Red: John's Other Wife. NBC -Red: John's Other Wife. 11:00 10:30 10:30 10:30 NBC: Press -radio News. CBS: John K. Watkins. CBS: John K. Watkins. CBS: John K. Watkins. NBC -Blue: Pepper Young's Family. NBC -Blue: Pepper Young's Family. NBC -Blue: Pepper Young's Family. 11:05 NBC -Red: Just Plain Bill. NBC -Red: Just Plain Bill. NBC -Red: Just Plain Bill. NBC -Blue: Alice Remsen, contralto. 10:45 10:45 10:45 NBC -Red: Ward and Muzzy, piano. CBS: Hymns of All Churches. CBS: Hymns of All Churches. CBS: Hymns of All Churches. NBC -lied: Today's Children. NBC -Ited: Today's Children. NBC -Red: Today's Children. II:30 II:00 11:00 II:00 CBS: Major Bowes Family. Yours. CBS: Heinz Magazine. CBS: Mary Lee Taylor. CBS: Heinz Magazine. NBC -Red: The World Is NBC -Red: David Harum. NBC -Red: David Harum. NBC -Red: David Harum. NBC -Blue: Iodent Dress Rehearsal. 11:15 11:15 of Youth. 11:15 NBC -Blue: Pageant NBC -Blue: Home Sweet Home. CBS: East and Dumke. NBC -Blue: Home Sweet Home. 12:00 Noon NBC -Red: Backstage Wife. NBC -Blue: Home Sweet Home. NBC -Red: Backstage Wife. MBS: Victor H. Lindlahr. 11:30 NBC-led: Backstage Wife. 11:30 CBS: Big Sister. 11:30 CBS: Big Sister. 12:30 P.M. NBC -Blue: Vic and Sade. i'Bs: Big Sister. NBC -Blue: Vic and Sade. CBS: Salt Lake City Tabernacle. NBC -Red: How to Be Charming. NBC -Blue: Vic and Sade. NBC -Red: How to Be Charming. MBS: Ted Weems Orchestra. 11 :45 NBC -Red: Mystery Chef I I A5 Music Hall. NBC -Blue: Radio City CBS: Dr. Allan R. Dafoe. 1 1 :45 CBS: Dr. Allan R. Dafoe. NBC -Iced: University of Chicago NBC -Blue: Edward McHugh. CBS: Eleanor Howe. NBC -Blue: Edward MacH ugh. Round Table Discussion. NBC -Red: Voice of Experience. NBC -Blue: Edward MacHugh. NBC -Red: Voice of Experience.. 12:00 Noon 12:00 Noon 12:00 Noon I :00 CBS: The CBS: The CBS: Church of the Air. Gumps. Gumps. CBS: The Gumps. Lucille Manners. NBC -Blue: Honeyboy and Sassafras. NBC -Blue: Honeyboy and Sassafras. NBC -Blue: Honeyhoy and Sassafras. NBC -Red: NBC -Red: Girl Alone. NBC -Ited: Girl Alone. NBC -Red: Girl Alone. 130 12:15 12:15 P.M. 12:15 CRS: Russell Dorr. CBS: Ted Malone. CBS: Ted Malone CBS: Ted Malone. NBC -Blue: Our Neighbors. NBC -Red: Mary Marlin. NBC -Red: Mary Marlin. NBC -Red: Mary Marlin. NBC -Red: Melody Matinee. 12 30 12:30 17:30 CBS: Romance of Helen Trent. CBS: Romance of Helen Trent. CBS: Romance of Helen Trent. z:00 NBC -Blue: National Farm Hour. NBC -Blue: National Farm Hour. NBC -Blue: National Farm Hour. CBS: Pittsburgh Symphony. 12:45 12:45 12:45 NBC -Blue: The Magic Key of RCA. CBS: Rich Man's Darling. CBS: Rich Man's Darling. CBS: Rich Man's Darling. NBC Landt Trio and White. -Red: 1 :00 I :15 1:30 2:30 MBS: Music from Texas. CBS: Mabelle Jennings. NBC -Red: Oan Harding's Wife. MBS: The Lamplighter. I :30 1:30 5:00 NBC -Red: Thatcher Colt mysteries. NBC -Red: Oan Harding's Wife. NBC -Red: Dan Harding's Wife. CBS: Kathryn Cravens. 2 :00 2:15 NBC -Blue: Modern Romances. 3:00 CBS: Kathryn Cravens. CBS: School of the Air. NBC-Red; Jean Dickenson. CI3S: N. Y. Philharmonic 2 :15 3:00 5:15 NBC -Blue: Your English CBS: School of the Air. RIBS: Mollie of the Movies. CBS: School of the Alr. NBC -Red: Metropolitan Auditions. 2 :30 NBC -Red: Pepper Young's Family. 2:30 NBC -Red: NBC Music Guild. 3:15 NBC -Blue: NBC Music Guild. 3:15 3:00 NBC -Blue: Continental Varieties. 3:00 Cape Diamond Light NBC -Blue: MBS: Mollie of the Movies NBC -Red: Ma Perkins. MBS: Mollie of the Movies. 3:30 NBC -Red: Pepper Young's Family. 3:30 NBC -Red: Pepper Young's Family. NBC -Red: Grand Hotel. 3:15 NBC -Red: Vic and Sade. 3:15 NBC -Red: Ma Perkins. 3:45 NBC -Red: Ma Perkins. 4:00 3 30 NBC -Blue: Have You Heard. 3:30 NBC -Blue: Sunday Vespers. NBC -Red: Vic and Sade. NBC -Red: The O'Neills. NBC -Red: Vic and Sade. NBC -Red: The Widow's Sons. 3:45 4:00 3:45 4:30 NBC -Red: The O'Neills. NBC -Red: Cheerio. NBC -Red: The O'Neills. NBC -Blue: Fishface and Figgs- 4 :00 4:30 4:00 CBS: Dept. of Education. CBS: Pop Concert. CBS: Curtis Institute of Musie. bottle. NBC Heroes. and Teachers. NBC -Red: 1847 Musical Camera. NBC -Red: Hour of Charm. -Blue: Dog NBC -Blue: Parents 4:45 4:45 NBC -Red: Henry Busse Oren. 5:00 NBC -Red: Grandpa Burton. NBC -Blue: Women's Clubs. 3:45 CBS: Your Unseen Friend. 5:00 5:00 NBC -Red: Grandpa Burton. NBC -Blue: We, the People. CBS: Junior Nurse Corps. CBS: Jimmy Farrell. 5:00 NBC -Red: Marion Talley. NBC -Blue: Let's Talk It Over. NBC -Red: While the City Sleeps. CBS: Junior Nurse Corps. 5:15 5:15 5:15 5:30 NBC -Red: Tom Mix. NBC -Red: Tom Mix. NBC -Red: Tom Mix. CBS: Guy Lombardo. and Budd. 5:30 5:30 5:30 NBC -Blue: Stoopnagle CIBS: Adventures of Jack Masters. NBC -Blue: Singing Lady. CRS: Adventures of Jack Masters. NBC -Red: Smilin' Ed McConnell. NBC -Blue: Singing Lady. NBC -Red: Jack Armstrong. NBC -Blue: Singing Lady. NBC-Red: Jack Armstrong. 5:45 NBC -Red: Jack Armstrong. Six P.M. to Eleven P.M. 5:45 CBS: Wilderness Road. 5:45 CBS: Wilderness Road. NBC -Red: Little Orphan Annie. CBS: Wilderness Road. 6:00 Little Orphan Annie. Penner. NBC -Red: Little Orphan Annie. Six P.M. to Eleven P.M. NBC-Red: CBS: Joe Six P.M. to Eleven P.M. Mils: National Amateur Night. 6:00 Eleven P.M. NBC -Red: Catholic Hour. 6:00 Six P.M. to NBC -Red: Education in the News. NBC -Red: Science in the News. 6:15 6:30 6:15 6:00 CBS: News of Youth. NBC -Red: Our American Schools. CBS: Rubinoff. Jan Peerce. CBS: Bobby Benson. Animal -Ups. NBC -Red: A Tale of Today. 6:30 NBC -Blue: Close 6.05 Press Radio News. NBC -Red: Mid -Week Hymn Sing. NBC -Blue: Animal News Club. 7:00 6:45 6.30 6:15 CBS: Professor Quiz. CBS: Renfrew of the Mounted. Press -Radio News. CBS: Bobby Benson. NBC -Red: Jack Benny. NBC -Blue: Lowell Thomas. 6:45 6.30 CBS: Renfrew of the Mounted. News. 7:30 7:00 Press -Radio NBC -Red: Amos 'n' Andy. NBC -Blue: Lowell Thomas. 6:45 CBS: Phil Baker. NBC -Red: Flying Time. NBC -Blue: Ozzie Nelson, Bob Rip- 7:15 CBS: Renfrew of the Mounted. CBS: Popeye the Sailor. 7:00 NBC -Blue: Lowell Thomas. ley. NBC -Blue: Easy Aces. NBC -Red: Fireside Recitals. NBC -Red: Uncle Ezra. 7:00 7:30 NBC -Red: Amos 'n' Andy. NBC -Blue: Easy Aces. 7:45 CBS: Goose Creek Parson. 7:15 NBC -Red: Amos 'n' Andy. NBC -Red: Sunset Dreams. BIIlS: The Lone Ranger. CBS: Ted Husing's Sportcast. 7:15 NBC -Blue: Lum and Abner. NBC -Red: Voice of Experience. CBS: Popeye the Sailor. 8:00 NBC -Red: Edwin C. Hill. 7:30 NBC -Red: Uncle Ezra. CBS: Nelson Eddy. 7:45 NBC -Blue: Lum and Abner. 7:30 NBC -Blue: Symphonique Moderne. CBS: Boake Carter. 7:45 CBS: Goose Creek Parson. Good CBS: Boake Carter. NBC -Red: Will Court. 8:00 BIBS: The Lone Ranger. CBS: Alemite Half Hour. 8:00 NBC -Blue: Lum and Abner. 8:30 CBS: Hammerstein's Music Hall. NBC -Red: Ruth Lyon. CBS: Eddie Cantor. NBC -Blue: Helen Hayes. NBC -Blue: Log Cabin Dude Ranch. NBC Romance of '76. NBC -Red: McGee and Molly. 7:45 -Blue: NBC -Red: Leo Reisman's Orchestra. CBS Boake Carter. 8:30 8:30 9:00 CBS: Pick and Pat. 8:00 CBS: Ford Sunday Hour. CBS: Ken Murray. CBS: Cavalcade of America. NBC -Blue: Melodiana. NBC -Blue: Edgar A. Guest. NBC -Blue: Walter Winchell. NBC -Red: Voice of Firestone. NBC -Blue: Revue de Paree. NBC -Red: Manhattan Merry -Go NBC -Red: Wayne King. NBC -Red: One Man's Family. Round. 9 :00 9:00 8:30 CIIS: Lux Radio Theater. CBS: Fred Waring. CBS: Burns and Allen 9:15 BIBS: Gabriel Heatter. MBS: Gabriel Heatter. SIBS: Tonic Time. NBC -Blue: Paul Whiteman. NBC -Blue: Sinclair Minstrels. NBC -Blue: Ben Bernie. NBC Ethel Barrymore. NBC Warden Lawes. -Blue: 9:30 -Red: NBC -Red: Sidewalk Interviews. NBC -Red: Wayne King. NBC -Red: American Album of 930 9:30 9:00 Familiar Music. NBC -Blue: Jack Pearl, Cliff Hall. CBS: Camel Caravan. CBS: Nino Martini. NBC -lted: Studebaker Champions. Miss: True Detective Mystery. SIRS: Gabriel Heatter. 10:00 10:00 NBC -Blue: Husbands and Wives. Vivian Della CBS: Gillette Community Sing. NBC -Blue: Chiesa. CBS: Wayne King. NBC -Red: Fred Astaire. . NBC -Red: Town Hall Tonight. NBC -Blue: Edwin C. Hill. SIBS: Famous Jury Trials. Motors 10:00 9:30 NBC -Red: General Sym- NBC -Blue: Singin' Sam MBS: Bernarr Macfadden CBS: Come On. Let's Sing. phony. NBC -Red: Contented Program. 10:30 10:00 10:30 IO:30 NBC -Blue: Portraits of Harmony. CBS: Gang Busters. Phillips Lord. NBC -Blue: Dreams of Long Ago. NI3C -Blue: Krueger Musical Toast. NBC -Red: Jmimy Fidler. NBC -Red: Your Hit Parade.

USE THIS HANDY GUIDE TO LOCATE THE PROGRAMS ON

5U PROGRAM DIRECTORY HOW TO USE THIS THURSDAY FRIDAY SATURDAY PROGRAM GUIDE All time is Eastern Standard All time is Eastern Standard All time is Eastern Standard Programs of the four major networks are listed on these two 10:00 A.M. 10:00 A.M. 10:00 A.M. pages Columbia Broadcasting CBS: Betty and Bob. CBS: Betty and Bob. Press -Radio News. - NBC -Blue: Press -Radio News. NBC -Blue: Press -Radio News. System (abbreviated to CBS) , the I0:05 two National Broadcasting Com- NBC -Red: Mrs. Wiggs of the Cab- NBC -Red: Mrs. Wiggs of the Cab- CBS: Waltz Time. bage bage pany chains NBC- Iiltse and NBC - Patch. Patch. NBC -Blue: Breen and De Rose. 10:15 10:15 NBC -Red: Charioteers. Red and the Mutual System, ab- CBS: Modern Cinderella. CBS: Modern Cinderella. breviated to NIBS. In order to NBC -Blue: Five Star Jones. NBC -Blue: Five Star Jones. 10:15 learn what network your local NBC -Red: John's Other Wife. NBC -Red: John's Other Wife. CBS: The Bluebirds. station is affiliated with find in 1030 10:30 NBC -Blue: Raising Your Parents. It CBS: NBC -Red: The Vass Family. one of the lists printed below. John K. Watkins. CBS: John K. Watkins. regularly scheduled pro- NBC -Blue: Pepper Young's Family. NBC -Blue: Pepper Young's Family. 10.30 All NBC -Red: Just Plain Bill. NBC -Red: Just Plain Bill. CBS: Let's Pretend. grams. broadcast from 10 A.M. to 10:45 10:45 NBC -Red: Manhatters. 11 P.M., Eastern Standard Time, CBS: Hymns of All Churches. CBS: Betty Crocker. are included iu the listing. If NBC -Red: Today's Children. NBC -Red: Today's Children. 10:45 NBC -Blue: Originalities. no program for a network appears 11.00 11.00 in a time division, it is either CBS: Mary Lee Taylor. CBS: Heinz Magazine. 11 :00 because the program listed in the NBC -Red: David Harum. NBC -Red: David Harum. CBS: Cincinnati Conservatory. preceding is 11:15 II.15 NBC -Blue: Julia Hoyt. time division still CBS: East and Dumke. NBC -Blue: Home Sweet Home. NBC Our American Schools. being broadcast or because no -Red: regular program is scheduled for NBC -Blue: Home Sweet Home. NBC -Red: Backstage Wife. 11.15 NBC -Red: Backstage Wife. 11:30 that time. 11:30 Vic NBC -Blue: Bill Krenz Orchestra. NBC -Blue: and Sade. NBC -Red: Doc Whipple. All time given is Eastern Stan- CBS: Big Sister. NBC -Red: How to Be Charming. dard Time. For Central Standard NBC -Blue: Vic and Sade. IIA5 11:30 'l'ime subtract one hour: for II:45 CBS: Dr. Allan R. Defoe. NBC -Blue: Magic of Speech. Mountain Standard Time sub- CBS: Eleanor Howe. NBC -Blue: Edward MacHugh. NBC -Red: Mystery Chef. NBC tract two; and for Pacific Stan- -Blue: Edward MacHugh. NBC -Red: Voice of Experience. I1 :45 dard Time subtract three. NBC -Red: Allen Prescott. 12:00 Noon NBC -Red: Home Town. 12:00 Noon CBS: The Gumps. Thus: CBS: The Gumps. NBC -Blue: Honeyboy and Sassafras. 12.00 Noon E. S. T. NBC -Blue: Honeyboy and Sassafras. NBC -Red: Girl Alone. NBC-Blue: Genia Fonariova. 10:00 NBC -Red: Girl Alone. 12:15 NBC -Red: Abram Chasins. 12.15 P.M. CRS: Ted Malone. 12:30 C. B. T. NI. S. T. P. S. T. CBS: Ted Malone. NBC -Red: Mary Marlin. 0:00 8:00 7:00 NBC -Red: CBS: George Hall Orch. Mary Marlin. 12:30 NBC -Blue: National Farm Hour. 1230 CBS: Romance of Helen Trent. Stations on the Columbia CBS: Romance of Helen Trent. NBC -Blue: National Farm Hour. NBC -Red: Charles Stenross Orch. NBC -Blue: National Farm Hour. 12 A5 I:05 Broadcasting System 12A5 CBS: Rich Man's Darling. NBC -Red- Res Battle Orchestra. Network CBS: Rich Man's Darling. I £0 110 1:15 NBC -Red: Dan Harding's Wife. CBS: Buffalo Presents. WABC WIBW WWVA CBS: Mabelle WACO WIBX KFAB Jennings. 200 NBC -Blue: Old Skipper and Gang KFBB 1:30 CBS: Kathryn Cravens. NBC -Red: Campus Capers. WADC WICC NBC Vaughn de NBC WA LA WISN KFBK -Blue: Leath. -Blue and Iced: Music Appre- 2:00 WBBM WJAS KFH NBC -Red: Dan Harding's Wife. ciation Hour. NBC z:oo 2:15 -Blue: Words and Music. WBIG WJR KFPY NBC -Blue: Words and Music. CBS: School of the Air. 2:30 WBNS WJSV KFRC 2:15 3:00 NBC -Blue: Whitney Ensemble. WBRC WKBN KGB CBS: WBT WKBW KGKO School of the Air. CBS: Concert Hall. 2:45 WCAO WKRC KGVO 2:30 NBC -Red: Pepper Young's Family. CBS: Clyde Barrie. NBC -Blue: Women's Clubs. 3:15 WCAU WLAC KHJ 2:45 NBC -Red: Ma Perkins. 3:00 WCCO WLBZ KLRA NBC -Blue: NBC Music Guild. 3.30 CBS: Football Souvenirs. WCOA WMAS KLZ NBC -Blue: Country Cousins. WDAE WMBO KMBC 3:00 NBC -Blue: Radio Guild. NBC MBS: Mollie of the Movies. NBC -Red: Vie and Sade. -Red: Varieties. WDBJ WMBG KMOX NBC -Red: Pepper Young's Family. 3:45 3:15 WDBO WMBR KNOW NBC CBS. WDNC WMMN KOH 3:15 -Red: The O'Neills. Football. WOOD WNAX KOIN NBC-Red: Ma Perkins. 4:00 NBC -Blue: Gale Page. KOL 3:30 NBC -Red: Tea Time at Morrell's. 330 WDRC WNBF CBS: Do You Remember. 4:45 WEAN WNOX KOMA NBC-Blue : H essberger Orchestra. WEEI WOC KRLD NBC -Red: Vie and Sade. NBC -Red: Grandpa Burton. NBC -Red: Week End Review. 3A5 5:00 WESG WOKO KRNT NBC 430 WFBL WORC KSCJ -Red: The O'Neills. CBS: Junior Nurse Corps. NBC -Red: Hugo Marian i's Orch. 1:00 5.15 WFBM WOWO KSL NBC -Red: La Salle Style Show. NBC -Red: Tom Mix. 5:00 WFEA WPG KTRH 5:00 5:30 NBC -Red: Top Hatters. WGL WQAM KTSA NBC -Red: While the City Sleeps. CBS: Adventures of Jack Masters. 5:15 WGR WR EC KTUL 5:15 NBC -Blue: Singing Lady. NBC WGSI WSBT KVI -BIUe Timothy Makepeace. WHAS WSFA KVOR CBS: Clyde Barrie. NBC -Red: Jack Armstrong. 5:30 NBC Tom Mix. WHEC WSJS KWKH -Red: 5:45 NBC -Blue: Musical Adventures. WHIO WSPD CFRB 5:30 CBS: Wilderness Road. NBC -Red: Kaltenmeyer's Kinder- WHK WTOC CKAC NBC -Blue: Singing Lady. NBC -Red: Little Orphan Annie. garten. NBC -Red Jack Armstrong. WHP WWL 5:45 Six P.M. to Eleven P.M. Six P.M. to Eleven P.M. CBS: Wilderness Road. 6:00 Stations on the National NBC -Red: Moorish Tales. 6:05 NBC -Red: Little Orphan Annie. NBC -Blue: Jesse Crawford. Broadcasting Company 6:05 NBC NBC -Blue: Animal News Club. -Red: Otto Thurn. 6:15 Networks Six P.M. to Eleven P.M. 6:15 CBS: Bobby Benson. CBS: News of Youth. RED NETWORK 6:30 6:30 WBEN WHO WSAI 6:00 Press -Radio News. CBS: Eddie Dooley. WCAE WIRE WTAG NBC -Red: Cabin in the Cotton. 6:45 Press-Radio News. WCSH WJAR WTAM 6:15 CBS: Renfrew of the Mounted. 635 WDAF WMAQ WTIC CBS* News of Youth. NBC -Blue: Lowell Thomas. NBC -Blue: NBC Home Symphony. WEAF WNAC WWJ NBC -Blue: Animal Close -Ups. 7:00 6:45 WFBR WOW KSD 6 £0 NBC -Blue: Mary Small. CBS: Saturday Night Swing. WGY WRC KYW CBS: Eddie Dooley. NBC -Red: Amos 'n' Andy. NBC -Red: of Living. NBC: Press -Radio News. Art BLUE NETWORK 7:15 7:00 6:45 CBS: Popeye the Sailor. WABY WGAR WSYR CBS: Renfrew of the Mounted. NBC -Red: Uncle Ezra. NBC -Blue: Message of Israel. WBAL WHAM WXYZ BC-Blue: Lowell Thomas. 730 NBC -Red: Red Grange. WBZ WJZ KOKA 7N CBS: Goose Creek Parson. 7:15 WBZA WLS KOIL NBC -Blue: Easy Aces. RIBS: The Lone Ranger. CBS: Ted Husing's Sporteast. WEBR WMAL KSO NBC -Red: Amos 'n' Andy. NBC -Blue: Lum and Abner. NBC -Red: Hampton Institute. WENR WMT KWK 7:15 NBC -Red: Edwin C. Hill. 7:30 WFIL WREN CBS: Ted Husing's Snorteast- 7:45 CBS: Carborundum Band. SUPLEMENTARY STATIONS NBC -Blue: Music is my Hobby. CBS: Boake Carter. NBC -Blue: Uncle Jim's Question NBC -Red: Voice of Experience. Box. (These stations carry both Red and 8:00 Blue network programs.) 7 :30 CBS: Broadway Varieties. 7:45 CBS: Vee Lawnhurst. WAPI WOAI KGHL MBS: Time Flies. NBC -Red: Thornton Fisher. WAVE WOOD KGIR NBC -Blue: Lum and Abner NBC -Blue: Irene Rich. KGO NBC -Red: Campbell's Royalists. NBC -Red: Cities Service Concert. 8:00 WBAP WPTF 7:45 CBS: Columbia Workshop. WCFL WRVA KGU 8:15 NBC Ed CBS: Boake Carter. NBC -Blue: Singin' Sam. -Blue: Wynn. WCOL WSB KGW NIBS: Pleasant Valley Frolics. 8:30 NBC -Red: Saturday Night Party. WCSC WSM KHQ NBC -Blue: Music Is My Hobby. CBS:Andre Kostelanetz Orch. 9:3G WDAY WSMB KJR 8:00 NBC -Blue: Death Valley Days. CBS: Elgin Football Revue. WEBC WSOC KLO NBC -Blue: Meredith Willson. WFAA WSUM KOA CBS: Kate Smith. 9:00 KOMO NBC-Blue: NBC Jamboree. CBS: Hollywood Hotel. 900 WFBC WTAR NBC -Red: Rudy Vallee. NBC Fred Waring. WFLA WTMJ KPO -Blue: CBS: Floyd Gibbons, Vincent Lopez. WGBX WWNC KPRC 9:00 NBC -Red: Waltz Time. NBC -Blue: National Barn Dance. WIBA KDYL KSTP CBS: Major Bowes Amateurs. 9:30 NBC -RedfY Snow Village Sketches. MISS: Gabriel Heatter. NBC -Blue: Twin Stars. WIOD KECA KTAR NBC Boat. 930 WIS KEX KTBS -Red: Show NBC -Red: True Story Court. CBS: Your Pet Program. WJAX KFI KTHS 9:30 10:00 NBC -Red: Shell Chateau. NBC -Blue: Town Meeting. CBS: Philadelphia Orchestra. WJDX KFSD KVOO 10:00 NBC -Blue: Shep Fields' Orchestra. 10:00 WKY KFYR CFCF CBS: Then and Now. NBC -Red: First Nighter. CBS: Your Hit Parade and Sweep- WLW KGA CRCT NBC -Red: Kraft Music Hall. I0:30 stakes. WMC 10:30 NBC -Blue: Vivian Della Chiesa. 10:30 CBS: March of Time. NBC -Red: Red Grange. NBC -Red: Irvin S. Cobb.

ALL FOUR NETWORKS FROM TEN A.M. TO ELEVEN P.M.

51 R:\UIU IRKUIZ Stuart Churchill's Song of Fate

(Continued from page 3I ) interpretation of Schubert's "Ave Marie." and applied for a job as a waiter. But Churchill went with him as featured solo- He played it; the record was scratched there wasn't a vacancy. Stu argued with ist in his orchestra. and warped; the tone of the Victrola was the proprietor for a while, but he couldn't The Waring Band was making a tour not all that it should have been by any argue enough to convince him he needed of the country and Stu was singing popu- means. But he heard the melody and another waiter. Then he had an inspira- lar songs with it. Although Waring had something in him responded to it. Again tion. He asked if the restaurant couldn't heard him sing the "Ave Maria" he did and again he played it until the men an- use a good entertainer. Before the pro- not ask him to sing it with the orchestra. grily told him to stop. He did. But he prietor had a chance to say "Yes" or One reason being, of course, that popular began to hum it. No," Stu hurried on to tell him that he bands do not play that type of number. Stu had always liked to sing, but he was willing to sing for his meals. When they arrived in New York to play had never considered singing as a pro- The proprietor wasn't interested. But at the Roxy Theater, Waring told his ar- fession. In fact he had never sung save Stu wouldn't be put off. He was hungry. ranger to prepare a Schubert overture. for his own enjoyment. He hummed the He pleaded with the man to listen to him The arranger, in turn, asked Stu to help . air now though, and then improvised some sing just one song. At last- probably him. While they were working on it, Stu words. With the wind and the rain beat- thinking it would be easier to get rid of said that it would be a good joke if he ing against the cabin, with the guttering this persistent youth if he listened -the were to sing "Ave Maria" in Latin as a pale light of the candle casting weird proprietor consented. part of it. The arranger didn't think it a shadows over the room, he sang. And as Stu sang. The "Ave Maria." ,joke, but he did think it a pretty good he continued he became lost in the perfect And when he finished, the proprieter, idea. And Waring thought so, too. beauty and peace expressed in the "Ave probably as much to his own amazement Stuart did sing it, and in Latin, at the Maria." as to Stu's, told him that if he came in Roxy. The audience was so entranced When he finished, one of the men said, every afternoon after his last class and that it refused to let the show go on un- "You have a good voice. Why don't you sing, he'd pay him -two meals a day. til he sang it again. The band was held do something about it ?" One spring afternoon a few months over for a second week and one night And at that moment Stuart Churchill later a group of coeds came into the res- during that week Sigmund Romberg made up his mind that he would. He was taurant while Stu was singing. There dropped in at the Roxy Theater, heard through with his xylophone and his drums. wasn't anything unusual about that, for Stu sing and immediately signed him He would finish the summer season with since he had started working there the for a guest appearance on the Swift Hour. the Chautauqua and then go East to a coeds had got into the habit of doing this. He told him to sing "Ave Maria." The conservatory of music. But he noticed one of the girls was listen- response from the listeners was so great He didn't have much money, but he had ing more intently than the others; she re- that Stu remained for the duration of the enough to cover his railroad ticket with quested one number after another, among program as a featured soloist. almost a hundred dollars left to tide him them the "Ave Maria." When he finished over until he got a job of some sort. singing it she came over to him and said HE still was singing with Waring's Penn- On the train he met an old man to she was coming in the next afternoon and sylvanians, though. And last year whom he told his ambition. Stu never she wanted him to be sure and be there. during one of the Waring broadcasts a learned the man's name, but he still thinks "I'm bringing someone with me," she said. manager of Radio Artists heard Stu sing- him about the wisest man he has ever met. Stu took it for granted that she was ing; as it happened he was singing the For he told Stu that he would be a much bringing her boy friend whom she thought "Ave Maria: After the program, the greater singer if he knew more than sing- might grow more romantic if the proper manager sought out Stuart and suggested ing. He advised him to go to school and atmosphere were provided. that he leave the orchestra and start out study music -yes, but study literature and The next afternoon she did come back on a career of his own. Stu was taken a art as well. she was with a man. sang -and Stu bit by surprise; at first he was skeptical, . That's the reason Stu changed his love ballads. If that would help her get for he knew that in order to start out for plans and entered the University of Michi- the man, he was glad enough to do it. But himself he would have to give up a steady gan at Ann Arbor. that evidently was not what she wanted salary and a cherished security and gam- He found a job washing windows and for she came over to him and said, "Please ble with fate. He discussed it with War- firing furnaces. The furnaces paid for his sing "Ave Maria'." ing, and Waring perhaps struck with the room; the windows for his meals. But He did, and when he finished the girl intervention again of the "Ave Maria" winter came on, and winters in Michigan motioned to him to come over to the and keenly appreciative of the strides are long and bitter. Window washing table. Stuart had made during the past six years, reached a practical standstill. When he got there, she said, "Stu, I unselfishly told him to go ahead. He went to a combination restaurant want you to meet Fred Waring." During one of his last broadcasts with and confectionery store near the campus When Waring left Ann Arbor, Stuart the Pennsylvanians he sang as his feature solo the "Ave Maria." He did not know: that his manager was there with a pros- STATEMENT OF THE OWNERSHIP, MANAGEMENT, CIRCULATION ETC.. REQUIRED BY THE pective client until after the program. He, ACTS OF CONGRESS OF AUGUST 24, 1912. AND MARCH 3, 1933. of RADIO MIRROR. published met the client that night when he had monthly at Dunellen, New Jersey, for October 1, 1936. finished. That same night the client State of New York ss. County of New York signed him for a new program, four times Before me. a notary public in and for the State and county aforesaid, personally appeared Fred a week over the Columbia network. This Sammis, who. having been duly sworn according to law. deposes and says that he is the Editor of the broadcast led directly to his new contract' RADIO MIRROR and that the following is, to the best of his knowledge and belief, a true statement of the ownership. management (and if a daily paper. the circulation), etc. , of the aforesaid publi- on the National Dairy program. cation for the date shown in the above caption, required by the Act of August 24. 1912, as amended by the Act of March 3, 1933, embodied in section 537. Postal Laws and Regulations, printed on the reverse Stuart Churchill has sung the "Ave of this form, to wit: Maria" more than three hundred times on 1. That the names and addresses of the publisher, editor, managing editor. and business managers are: Macfadden Publications, Inc., 1926 Broadway, New York City; Editor, Fred Sammis. Chanin Bldg., the air. He has sung it in theaters and in 122 E. 42nd St.. New York City Managing Editor, Paul Keats. Chanin Bldg., 122 E. 42nd St., New concerts; he has always sung it with love' York City; Business Managers, None. 2. That the owner is: (If owned by a corporation, its name and address must be stated and also and joy: But the time that he received, immediately thereunder the names and addresses of stockholders owning or holding one per cent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual most satisfaction from rendering it was on

owners must be given. If owned by a firm. company. or other unincorporated concern, its name and last Easter Sunday night when he sang I address. as well as those of each individual member, must be given.) Owner: Macfadden Publications. Inc., 1926 Broadway, New York City. Stockholders in Macfadden Publ., Inc. Bernarr Macfadden it with the Paulist Choir and the White-, 1926 New York Macfadden, 'New Foundation, Inc., Broadway, City; Bernarr Englewood. Jersey. man Orchestra. The reason is that three ! 3. That the known bondholders. mortgagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) days after Easter he received a letter from None. Texas and she told him 4. That the two paragraphs next above, giving the names of the owners. stockholders, and security a woman in - holders, if any. contain not only the list of stockholders and security holders as they appear upon the but let me tell it as Stu told it to me:. books of the company but also, in cases where the stockholder or security bolder appears upon the books of the company as trustee or in any other fiduciary relation, the naine of the person or corporation "She said she had intended killing herself for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing because she was ill and she was poor and affiant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities she was discouraged. Then she heard the in a capacity other than that of a bona fide owner: and this affiant has no reason to believe that any me singing other person; association. or corporation has any interest direct or indirect in the said stock. bonds. or Paulist Choir and 'Ave Maria.' other securities than as so stated by him. Somehow it made her realize that what 5. That the average number of copies of each issue of this publication sold or distributed. through the mails or otherwise, to paid subscribers during the twelve months preceding the date shown above is she had planned was all wrong. That (This information is required from daily publications only.) faith." He waited a mo- I, (Signed) FRED R. SAMMIS, Editor. piece gave her Sworn to and subscribed before me this 29th day of September, 1936. ment and then went on quickly, "That, JOSEPH M. ROTH. piece has given me faith. too -faith in my- Notary Public Westchester County. Certificate filed in N. V. Co. No. 973. N. Y. Co. Register's I feel be- No. 7 R 583. Commission expires March 30, 1937. self and my career. that it has come a part of me." 2 RADIO MIRROR Faulty Under Skin

the Starting Place of

LARGE PORES LINES BLACKHEADS

i Where 1F - -- ?i-= - -_ ------f skin /icyp. ( ,/Ì h faults l begin çF sTiny undersktn \\11 glands, nerves, blood vessels make

, ,fit outer skin good or bad. When they Miss Isabel Parker: "Pond's Cold Cream ends dryness." function poorly, faults start.

And here's the rousing treatment lovelier -end all that worrying about ugly that keeps it vigorous ... little skin faults. Remember this treatment HORRID skin faults are usually underskin faults. Blackheads come when Every night, cleanse with Pond's Cold Cream. tiny oil glands underneath are overworked, As it brings out the dirt, stale make -up, and skin secretions -wipe it all off. Now pat in give off a thick, clogging oil. more cream -briskly. Rouse that failing under - Next thing you know, your pores are skin! Set it to work again -for that clear, looking larger. smooth, line -free skin you want. Lines around your eyes, mouth are just Every morning, and during the day, repeat this your outer skin crinkling, because your treatment with Pond's Cold Cream. Your skin underskin is getting soft and flabby. comes softer every time. Feels better, looks bet- your But you can stop those cloggings! Bring Miss Mary Augusta Biddle ter, and now powder goes on beautifully. fresh life to that faulty underskin- of the distinguished Philadelphia family: "Every time Keep up these Pond's patting treatments I use Pond's Cold Cream, I know my skin is going to faithfully. As blackheads soften, take a clean Twice a day invigorate your underskin look lovelier. Since using it, I haven't had a single blackhead, my pores seem smaller." tissue and press them out. Now blemishes will with a rousing Pond's deep -skin treatment. stop coming. Soon you will find that the very Pond's Cold Cream contains specially little glands and cells awaken. Fibres are places where pores showed largest will be finer processed oils which go way down deep strengthened. Your underskin is toned, textured. into your pores. Right away it softens dirt quickened. SPECIAL 9- TREATMENT TUBE Floats it out and with it the clog- ...... In a short time, your skin is better every and 3 other Pond's Beauty Aids ging matter from the skin itself. You wipe way! Color livelier. Pores smaller. Lines it all off. Right away your skin feels POND'S, Dept. 8RMCA Clinton, Conn. Rush special tube softened. And those mean little blackheads of Pond's Cold Cream, enough for 9 treatments, with fresher -looks brighter. generous samples of 2 other Pond's Creams and 5 differ- and blemishes begin to show up less and ent shades of Pond's Face Powder. I enclose tot` to cover Now wakei glands ... cells less. postage and packing. Now a second application of that same Get a jar of Pond's Cold Cream today. Name- freshening cold cream! You pat it in Begin the simple treatments described smartly. Feel the circulation stir. This way below. In two weeks see your skin growing Street

City Copyright, 1t36, Pond's Extract Company

53 RADIO MIRROR Two Loves That Guide Ted Malone

(Continued from page 25) of Ted's early life. downstairs. You weren't supposed to go first of the year. Maybe you know about It was her own understanding of small from one to the other. But I bribed my something of that sort. Somehow we just boys that brought Ted through those teacher with some candy and got her to decided to confess. So we told our fam- early years without any of the bitterness go up and ask Verlia if I could take her ilies to listen in to a certain one of my or scars that so many boys from poor home, after meeting her at the front door broadcasts on Valentine's Day evening. families suffer. of the school. Somehow, the teacher suc- They didn't even believe me at first, when Ted remembers most clearly the day ceeded and I did take Verlia home." they heard me say that my best valen- he made his great decision. He was only It was the natural, romantic beginning tine was the lovely girl who had married six, already a solemn lad except when his of a school romance. The rest of that fall me months earlier." mother told him one of her funny stories, and all winter they went out together as Two more momentous events were to and for weeks he had coveted the pony often as both sets of parents would per- fill his cup of joy to brimming. Just a the folks across the street owned. Ted had mit. Then Ted graduated and the prob- year after he was married, Bubbles was investigated and discovered that they lem of schooling versus work came up born. Never has any parent loved a would sell him for five dollars. again. child more. Ted had just one more dream He went to his mother with the problem This time it was decided by Ted's he wanted terribly to come true. It did, and explained that the only solution lay father. Unknown to any of them, he had this summer. in his leaving home to find work. been saving money for just this occasion. In August, Ted won a sponsor for his Gravely his mother nodded. It was a Ted could go to college, not an expensive five broadcasts a week. It means so many good decision. They walked out to the one, but to William Jewell, ten miles from things. It means that life for two grand kitchen and Ted helped her put up a home. elderly people back out in Kansas will be lunch for him. With an extra pair of So he started that fall what he thought easier. It means that the Westchester stockings it made a neat bundle which would be four happy years on the campus home Ted had rented for Verlia Mae and he slung over his shoulder. They kissed of William Jewell. Even happier than Bubbles can be permanently their own. goodbye and Ted started out down the most of the students, because he had Ver- Two loves that guided Ted Malone, street, happy in his resolve. lia Mae, only ten miles away. guide him as surely as any man could ever He was gone nearly two hours before it want, to complete happiness. grew dark. He felt suddenly tired. His IF fortune had been good to Ted so far, lunch had gone an hour before. And he it turned with a vengeance as Ted be- PROGRAM DOTS AND DASHES: was hungry; he sat down awhile to think. gan his third year. Verlia Mae had decided Between the Bookends has been on the she It wasn't long before he began to trudge that too should attend William Jewell. air seven years . . . The program has had back home. The pony didn't seem so im- Ted was wildly elated at first. seven different accompanists at the organ portant just then as his own warm, soft It took him practically no time at all to in that period of time, starting with Howard bed. He came in the back way, his head find out how wrong he was. He hadn't Ely and now heard with CBS staff organist, down a little bit, his legs aching. There, counted on Verija Maé s good looks. He Fred Feibel . Ely, who h now Malone's on the kitchen table where the others had had known all along, of course, that she private secretary, plays the organ only for already finished their meal, was a place was the prettiest girl in high school. But recreation these days ... Program airs over all set for him. until she arrived on the campus, he hadn't CBS network from Paramount organ studios A few years later, Ted actually did go fully appreciated her real beauty. in Paramount theater overlooking Times home but "She was crowned Beauty Queen that into business. Not away from Square, New York . . . Malone broadcasts knew fall," Ted "and every handsome, rich in his own neighborhood where he said, in semi -dark studio . . . Only a spotlight was everyone and where he could be home for fraternity man in school at her feet." beams dawn on the organ . "Gives the his meals. He and his mother had de- Ted was tasting the bitter potion of program proper atmosphere," explains poet it. was cided that it was time he had some money competition and he didn't like He Malone . . Between the Bookends, which of his own, so she spent an hour every suddenly ashamed to ask her to spend incidentally, Malone thinks is a poor title, day making cookies which Ted took the evening walking around the campus or because too many listeners think it's a book around to all the neighbors. going down to the river bank to sit and review broadcast, pulls about 400 letters When Ted finished grade school he had talk. Her other beaux all had cars, could daily. Top figure was 17,000 letters for one his first really serious discussion with his drive her into town, could do all the month . Malone likes to call these "per- mother. It was time, he told her, that he things for her Ted couldn't. sonal letters" rather than fan mail, and actu- was out making his way in the world. "I grew desperate. When I finally sat ally answers every ane ... Plenty of packages "No, son," she replied with a firm shake one day in the study hall, waiting for her are mailed in from friendly fans, including a a when she of her head. "You're going to have to come out from class and blue sweaters, pastries, towels, linens . . . schooling, four years of high school, per- came at last, accompanied not by one but Most of the gifts are used in the office . haps even college." by four attentive boys, I knew I couldn't Of the 55,000 poems, Malone has on file, go on. of which 20,000 were submitted by the poets ERE isn't really any way of telling That same day Ted made the most im- themselves, his favorite h "Benediction" by THhow this argument would have ended if portant decision of his life. It was a de- Eleanor Powers ... He recites it twelve times Ted and his mother had been left to figure cision that took courage and a granite re- a year for sentimental reasons ... However out themselves. But Ted's father came solve, for it could have caused heartbreak his mast famous poem is "A Recipe for home unexpectedly with the dramatic, to the person Ted owed the most. He de- Cooking a Husband" anonymously written cheering news that he was back to stay. cided to quit school and go to work. There have been over 15,000 requests That settled it. Not go to high school? Love led him to Arthur Church, who far this and Malone's staff mail out mimeo- Nonsense! Of course Ted would go. And then managed and now owns station graphed copies of the tome . Ted's in go he did, with happy pride in the way his KMBC in Kansas City. Ted was hired. the 1936 edition of "Who's Who," and parents always looked out for a fellow's He was, in fact, the staff of KMBC. He proudly tells you he received two more lines best interests. was salesman, actor, announcer, and con- than Presidents Coolidge and Harding. Most As he explained to me, "My mother was tinuity editor. Fortune which had of Malone's broadcasts are ad lib jobs, de- my first great love and she remains one frowned such a short time ago, was smil- pending on the weather for their contents of the two loves which, emotionally, are ing again. Ted had stumbled into his . . . If it's raining, Malone recites moody my strongest guides today. If I have any life's work. poems: if the sun is shining, he does a bright real understanding of mothers every- "It was easy after that," Ted went on, doggerel . When six, he recited his first where, and their sons too, it's because my "I courted her at every opportunity. poem, "Bears" at Sunday school . . . For- mother understood me so well." Every time I did another piece of work got the middle part and ran home, crying, It has been, of course, entirely different well, I'd rush to tell her, explaining that la his mother . . . At high school, Malone with Verlia Mae, yet in the story of how the day of our marriage was that much recited a passage from "Julius Caesar," he fell in love with her and finally suc- nearer. It never bothered me that she forgot momentarily an important line . . . ceeded in marrying her, there is the same always said she wouldn't think of marry- He scratched his head, then continued suc- strong emotional pull. ing me before she was twenty, which cessfully . His English teacher later com- "Verlia Mae Short was a Sophomore in she'd be in November of her senior year. mented that the pause was wonderful high school," Ted said. "when I was a "1 don't know how I did it, 1 guess I'd . dramatic suspense Pond's are his first senior. She still had braids down her just worn down her resistance, but on her sponsors . Gat idea for title from back the day I fell in love with her and twentieth birthday I persuaded her to run staring intently one day at his awn desk she'd never had a date with a boy. off with me to a Kansas City judge -with bookends, which contained a novel, on al- "It was just before Hallowe'en and on the agreement that we would keep our manac, telephone directory, dictionary, the that night we had a big school party, the marriage a deep secret. Bible . "Everything was right between a sophomores upstairs and the seniors "We did keep it quiet until about the pair of bookends," he says thoughtfully. 54 RADIO MIRROR What Do You Want to Say? (Continued from page 48) sensible questions, but now my dials are nickel. Zeppo, the ape, was horrible. Of best music that our on country can of- quickly spinned in the opposite direction course, we want thrills, but not chills. fer with the best in other countries. I an when I hear a giddy woman after the ball Don't let them spoil our beloved pro- Today listened to a rebroadcast of game screeching that so-and -so is her fa- gram. Make each broadcast better but operatic masterpiece from Austria. vorite player because he's so cute! Then don't get too far from the beaten track. heard the noisy audience, the tapping of there are adolescent youngsters who in- MRS. ANNA BURNHAMS, the baton of Toscanini, the greatest sist on breaking in on such programs to Tribes Hill, New York genius of the age, and then almost two get a sample of what's being advertised. hours of inspired music. After yelling, "Hello ma," all they can $1.00 PRIZE Thanks to radio engineers, I have heard say is "uh, huh," "I guess so," and "I A FLAWLESS PRODUCTION music from Milan, Rome, Paris, London, don't know." Boring to say the least! The other night, after a Hollywood Vienna and other musical centers through- Vox Pop is splendid! Would that all Hotel broadcast, which made an hour just out Europe and not once did 1 have to put up with the inconveniences of ocean "man on the street" programs were as en- fly by, I sat back and tried to figure out tertaining. just what makes this program one of the travel, customs inspections and strange is Come on fans! Let's throw these weird best on the air. I found myself search- foods. Truly, my radio dial a passport programs off the air. We don't want them. ing my vocabulary for laudatory adjec- to the whole world of fine music! Think of all the valuable programs that tives. MARY BENNETT, should be taking their place. It has flawless production, fine contin- Akron, Ohio M iss MARION KOERNER, uity, four splendid singers, a grand or- Chicago, Ill. chestra and an ace announcer. HONORABLE MENTION If offers us variety with its dramatic in- "I just read a letter in October RADIO $1.00 PRIZE terlude that features our movie favorites MIRROR which called Teddy, that swell, "IT AINT WHAT IT USED TO BE" and its commercials are of reasonable young actress on One Man's Family, 'an Something has gone wrong with Ma length. impossible youngster.' I don't see how Perkins' program. Like the old gra But most of all it enables us, through anyone can listen to that program and mare, "it ain't what it used to be." We the spell of illusion. to slip from our own say such a thing about Teddy or any of love Ma Perkins and enjoy her philoso- troubled world into one of gay infor- the family. In my opinion, if more grown- phy. We admire the neighborly way she mality, light laughter, sweet romance and ups and children would reason and act as is ever ready to help anyone regardless of general good- fellowship. the characters in One Man's Family, the race, creed or color. She is loyal to her Miss ANNE GRACE, world would be a better place for us all."- home, her family and her home town. Ma Hackettstown, N. J. VIOLA Mom's, Clarksburg, W. Va. Perkins is a real person and Rushville "This summer I have listened to almost Center a real place. $1.00 PRIZE every one of Jackie Heller's delightful pro- Lately the program has grown too sen- ONE OF RADIO'S WONDERS grams and he gets my vote for having the sational to ring true. You feel that it is A bouquet, please. for the radio en- most beautiful voice, the most pep, and fiction instead of real life and that some- gineers who rebroadcast programs from the grandest personality of anyone on the one is either trying to pull the wool over all parts of the world and thus make it air today." -Miss JEANNE ECKMAN, De- your eyes or else hand you a wooden possible for music lovers to compare the troit, Mich.

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55 R \DLO MIRROR

"You surely are the happy bearer of glad tidings when you tell us that the Slumber Hour will be back on the air and that Mr. Cross will sing the theme song. We feel that it would not be the Slum- ber Hour without him and hope that he will sing other songs during the program as he did before." -MARY E. THOMPSON, Wilmington, Delaware. "After watching a group of folks 70 to 94 years of age, listening to the radio, I am always impressed anew with the miracle of ít." -SARAH C. DAVIS, Omaha, Ne- braska. "Why, oh why can't our popular song writers find something else to write about, and lay off this broken heart sob stuff? We'll never get rid of the depression while singing these 'blues' songs.'-GEORGE E. CURREY, Calgary, Alberta, Canada. "i'd like to suggest a renewal of the Palmolive Beauty Box Hour with oper- ettas one can never forget or tire of. "- CHRISTINE MURRAY GLENN. Vancouver. B. C. Canada. "Of the new talent worthy of a sponsored program this winter. I would name the girl born in Canada, lived in India and went to school in Denver, and more definitely mentioned as Jean Dickenson. In addition to a voice of high quality and finish, she has an over -the-air personality that radiates from her golden, energetic voice. " -). E. SILLS, Winston- Salem, N. C. "Charlie Butterworth, you are the sort of inane rambler we can listen to all night without a yawn. "-K. A. GRAY, Manitoba. Canada. "If at any time you want to lose your identity, for fifteen minutes, listen to the Girl Alone program. It's a knockout! The most original, human and cleverest con- cocted. The leads, Patricia Ryan (Betty Winkler) and Scoop Curtis. are positively exhilarating." -HELEN S. PHILLIPS, Burl- ington, Iowa,

Coast -to -Coast Highlights

(Continued fron: page 9)

Margaret was brought into the scene. And now, three days during the week, the husbands of these two sisters gather their children 'around the radio just before dinner and together they listen in to their mothers who have been reunited by radio.

NEW YORK DOINGS -Joe Connelly, the I rish announcer on WFAB, is now wearing green glasses all the time. His friends think he is making a gesture to the colors of his native land, but he is really suffering from "kleig eyes." He had been making a series of shorts on Irish folk lore at the Astoria movie studios . WHN's

shot at, or tied to the railroad tracks. in l DOUBLE MINT recent weeks. Rita has been thrust into an 06'.mouth t®-.e/n/ott elevator shaft with a car hurtling down I lu4w- above; has been besieged by maddened natives in darkest India; has suffered the bitterest poverty and the snobbish taunts of society -all for the cause of old -time mellerdramer. Although a newcomer to G-37 radio, Rita is well fortified for these parts. 56 RADIO MIRROR having acted in school plays and in stock companies. She is only 22. five -foot -five, weighs 113 pounds and was born in Wor- cester, Mass ... Victor H. Lindlahr. Edi- tor of the Journal of Living. lecturer and nationally known radio personality who has been broadcasting for years over the New York stations WNEW and WMCA, is now giving his inspiring talks on health over Mutual's \VOR. One may remember that he is the son of Henry Lindlahr, the man who at the age of 40 made his will and went to Europe in a last desperate attempt to find help for the diabetes which he had been told would shortly end his life. But. within six months' time he was a well man, having learned the importance of diet and the use of hydro- therapy. At the age of 41 he began the study of medicine and founded the famous Lindlahr Sanitarium in Chicago. As a boy, Victor absorbed his father's teachings and he is devoting his life to showing people the natural way to health. Victor Lindlahr's broadcasts can be heard daily except Saturday and Sunday, at 12 noon. * * *

IN THE SOCIAL WHIRL- Congratulations to Arthur D. Gillette of station \\'CKY, Cincinnati. Arthur was married on Octo- ber 10 to Miss Alberta Mountain at the Elberon Presbyterian Church. They spent their honeymoon in North Carolina and will settle down in Ludlow, Kentucky ... Art Topp. \VBBM sound effects man. went to the altar on October 17. Rose Kuzma is the lucky girl ... Louise Star- key Mead (Clara of Clara. Lu 'n' Em) served as maid of honor at WBBM'S Paul Dowty's wedding. with Edith Adams as the bride, on October 16 ... Mrs. Johnny McAllister. wife of WBT's popular Philco Phil, and herself a member of the secretarial staff of the station, has recovered from a recent operation and is back at her desk. HERE'S A DELICIOUS * * * HoLLrwoon -Joe Bishop and Mary Ro- setti, alias Honey and the Jolly Tar, of NOURISHING LUNCH the early morning KNX program, claim a medal or something -so they say. Each day for two weeks. these two set their that costs less than 3P a portion morning rehearsals one hour earlier, tim- ing them so that by the date of their first WHEN the youngsters come tearing Surprise him with it some night soon. broadcast they would be accustomed to early rising. They are now full- fledged home from school, rosy -cheeked One taste tells you how different early risers and are reporting at the mike and ravenous, you want to have a good Franco- American is from ordinary ready- at 7:45 a. m. daily to sing for early hot lunch ready for them. Something cooked spaghetti. Its tangy, tempting dialers. * * * they'll enjoy. Something that will "stick cheese -and -tomato sauce contains eleven CHICAGO BREEZES -Pat Flanagan, to their ribs" these cold winter days, different ingredients, blended with WBBM's ace sportscaster. has been going build up their active little bodies, give subtle skill, seasoned to savory perfec- to night school lately -as a teacher! Fif- them new energy for work and play. teen hundred service men of the Socony- tion. Yet a can holding three to four Vacuum Oil Company, sponsors of his portions is usually no more than 100. late football broadcasts, have been taking Here's the very thing! It would cost you more to buy un- a course in salesmanship under his direction. . Since WBBM maestro, Billy Give them Franco -American Spaghetti. cooked spaghetti and all the different Mills began featuring hits of the early It has other big advantages, too. It comes ingredients for the sauce and prepare the You Remember" twenties on "Do ready - prepared, you simply heat and it yourself. isn't the time you save portion of his Sunday noon News with And Music programs, his bandmen have been serve. It costs so little -less than 30 a por- worth something, too? Order Franco - rustling through old trunks to bring dis- tion. And it's a favorite with everyone. Dad American from your carded instruments out of the moth balls. as grocer today. They say the old orchestral arrangements will be as fond of it the youngsters. need the old instruments to properly feature the old songs. Franco -American Floyd Gibbons, whose name means romance, danger, death, SPAGHETTI has never before told his own personal history. Don't miss the exciting second installment -next THE KIND WITH THE eJC.,?Z GOOD SAUCE month. MADE BY THE MAKERS OF CAMPBELL'S SOUPS

57 RADIO MIRROR The Personal History of Floyd Gibbons, Adventurer

(Continued from page 23) wilderness warfare, their swarthy earthi- The official shook his head and mut- But if the chaotic condition of the ness contrasting strangely with the chilly tered, but he could think of no counter ar- country was a danger and a hindrance to sharpness, like finely tempered steel, of gument, so Floyd was admitted. But an ordinary traveler, it was in some ways the White aristocrats. there was more trouble a few minutes a help to an old hand at reporting like Back in Gibraltar, after a four-day trip later, when he had to declare the money Floyd. He had long ago learned how to through the southern Rebel area, Floyd he was carrying. He had between $4,500 take advantage of official indecision and listened to British naval authorities tell and $5,000 in cash and letters of credit. muddle. All that was necessary, to get him that it was impossible to go east- In Spanish money this amounted to near- what you wanted, was a high hand, a con- ward, into Government territory, because ly 50,000 pesetas -a great deal of money fident air, and an ability to think faster a narrow strip of land between it and to any Spanish Loyalist, since for the than the sergeant -major. Gibraltar was held by the Rebels. He most part they are laborers and peas- could, however-and did -get transporta- ants. Every cent had to be carefully rode into Madrid on the train at tion by water, and landed at Malaga. counted and listed on Floyd's passport, on FLOYDdawn of August 23, just a dozen hours In Malaga, his troubles began. In the the same page as his Government visa. before he was scheduled to go on the air. first place, he was presumably entering Nothing could have been more dangerous Going past the campus of the university Spain there for the first time. Govern- for him. The possession of that money he saw what had been left there the night ment officials didn't know he had already stamped him as a member of the hated before -bodies of Rebel sympathizers. been with the Rebels. capitalistic class; perhaps a spy. With this picture still bright in his

They looked him over suspiciously at Even before landing at Malaga he had mind, ' he went to station EAQ and at- the port, and when he proffered his pass- changed his clothes. To have dressed tempted to present his credentials for port they demanded a "Red permit." respectably would have been even worse that night's broadcast. Yes, they knew "'Red permit ?'" asked Floyd. "Isn't than having all that money. All the time who he was, but they were doubtful about this Spain? Don't you represent the Floyd was in government territory he admitting him. That very morning, the Spanish government ?" never wore a tie, a clean shirt, pressed station had been formally transferred "Si, Senor. But you must have a 'Red trousers, light socks, or a coat. from its private management to the permit' to enter." He hired a car and set out eastward, Government. Now the place was over- along the coast as far as Cartagena, then run by soldiers, with a flustered Govern- IS it your & overnment that is recognized inland to Murcia, where he was able to ment official named Segrario at their in Washington ?" Floyd asked, pre- get a train for Madrid. head. tending to be confused.' 'Maybe ft's the The whole country had a wild, night- Floyd adopted his best self- confident air other fellows who have an ambassador marish unreality under the glaring sun. and within a few hours had gained admis- there." Across the doorway of a church someone sion and Segrarió s friendship. He had "Certainly not, Senor," the port official had scrawled in bright chalk: "King no script for the broadcast; there had sputtered, swelling with offended dignity." Kong " -symbolizing, in the name of an been no time to prepare one. Segrario was "Well," Floyd said, pointing to the visa American movie, what seemed to be su- much more upset over the coming broad- put on his passport by the Spanish con- perstition to this suddenly Godless land. cast than Floyd was. Until the revolu- sul in the United States, "there you are. Shifty -eyed idiots, freed from their asy- tion, he had been a member of Spain's If that's your government's stamp, you've lums, roamed the streets aimlessly, pick- small middle class. Caught between two got to let me in." ing at the debris of ransacked homes. fires, he'd become a Loyalist for safety's FOR PEES.. £4K6,.1 ITtTIMETOQUIT1

SO RUN-DOWN 14 IS JOB NEARLY WAD 141M LICKED

SUE -"OU KNOW MY bROTNER'S A DOCTOR IS 'i1-1AT AND I-1E SAYS THAT RIGHT -- I'LL TIRED FEELING GENERALLY GET SOME FOR COMES WI-\EN YOUR BLOOD JACK ON 11-1E Gtls UNDERFED HE SAYS < WA-/ HOME FLEISCHMANN'S YEAST IS FINE 1D HELP TONE YOU UP. IT FEEDS THE BLOOD

VITAMINS A.B.G ct RADIO MIRROR

sake, but he knew little of Government Mallorca, and Marseilles; across France Gibbons. who died two years ago, was an policy and nothing whatever about radio. to Hendaye, back of the Rebel lines at advertising man and promoter. a person Floyd calmed his jangled nerves, prom- the French border, and down to Burgos, of tremendous physical and mental en- ised to watch his words, and suggested where, along with several other corre- ergy, who always had more ideas than he that Segrario stand beside him during the spondents, he was effectively bottled up had time to carry out. broadcast and stop him if he started to for several days. Gibbons was usually successful in his say something he shouldn't. Franco was at Caceres, some distance to enterprises, sometimes not. The family, Broadcast time came, and with Segrario the south, but no credentials were being which consisted of Floyd, Edward, Don- at his elbow, Floyd started out by de- issued to correspondents to go there to ald, Zelda, and Margaret, was always com- scribing a peaceful, happy Madrid. "But," see him. Moreover, Floyd and the others fortably well -off. Sometimes Gibbons was he said, "though it's Sunday, there are were in danger as long as they stayed in very rich; sometimes it was necessary to no church bells ringing in Madrid." Burgos. economize. A warning shake of the head from the At last Floyd and three other corre- little manager stopped him, and he re- spondents-H. R. Knickerbocker of the HIS mother, who before her marriage turned to harmless details. Then. once New York Journal, John Whitaker of the was Emma Theresa Phillips, undoubt- more. reportorial enthusiasm overcame Herald Tribune, and a man from an Eng- edly contributed her share to Floyd's love judgment, and he tried to tell of the lish paper -lost patience, hired a car, and of adventure and change of scene. "She bodies he had seen on the campus -only set out for Caceres. was a regular gypsy, she enjoyed traveling to be stopped again, this time more per- In sight of Caceres, they instructed the so much," Floyd says affectionately of her. emptorily. The watching guards posted in driver to start blowing the horn and make Far from complaining at the various up- the studio knew something was wrong, more noise than three Spaniards. With rootings which occurred during Floyd's though they couldn't understand English. the exhaust open and the horn bleating childhood because Edward Gibbons had Their hands crept toward the breeches of they tore through the winding streets like conceived a project in some distant city, their rifles. Another misstep, and Floyd a messenger from Mars. The car she liked them. knew there would be no time to explain. screeched to a stop before Franco's head - When he was eleven he made his eft- He finished the broadcast. not knowing quarters and the quartet of correspon- try into the newspaper business. You can when he might say the fatally wrong dents leaped out in high excitement, wav- call it that, anyway. The Spanish- Ameri- thing, even unintentionally. Days later, he ing their papers. can War had broken out, and all Wash - learned that he had been quietly cut off Their impetuous attack was too much ington was in a ferment of excitement. the air in the midst of his talk. for the guards surrounding their general. Newspapers couldn't be printed fast For all they knew, these men had just enough to satisfy the public demand for T HE broadcast a week later was easier, come from the front with news that Ma- news from the front. Any boy with an in a way. At least, he had a script ready drid had fallen. They fell back and let the armload of papers was sure to be sold out for submission to the officials. It was re- reporters rush past them, direct to the in a few minutes. turned to him, ten minutes before broad- room in which sat Franco. He went to his mother and asked to be cast time, butchered even of remarks he Floyd's latest exploits, the Spanish ones, allowed to sell the papers. He said he had considered perfectly harmless to the are no more than minor items in a long thought he ought to earn a little money, Government. list. All his life he has had one motive, himself. Mrs. Gibbons agreed with him Floyd left Madrid with the intention of one desire-to be where the excitement and gave her consent, but she wasn't finding General Franco, leader of the and danger were thickest. fooled in the least by all his high- sound- Rebel forces in the north, and interview- You can find the clue to his character ing talk. She knew exactly how he felt. ing him. He had to take a roundabout in his childhood, and in his parents. He That was Floyd's first newspaper job. route to do so- eastward from Madrid to was born in Washington, D. C., on July The second one came eight or nine years Valencia, then by cruiser to Barcelona, 16, 1887. His father, Edward Thomas later, in Minneapolis. In between. there JACK- DONiYOUKNOW

WNERE'S YE?--SAYS HE CANT' JACK-JACK -YOU L!TERTFiAT MORNING JACK? LEAVE. Y'KNOW I'M WORRIED MUST GET UP- YOU'RE I KNOW- BUTJACK W41Y NICE `PWQi2KING ABOUT IN SUE -NOW TO SEE -YOU- JUST ALL-IN LATELY - THAT 6UY -I4ES A GOING TO BE LATE TO ITS BEEN SINCE LATE AGAIN? BAD SLUMP-CAN'T AGES YOU AND NOT UP 70 ANYTNIN3 GET 7145 OFFICE AGAIN - JACK HAVE BE EVENINGS- I1 THINies -THROUGH-114E M E E DOv,IN AT NEVER KVOvN Wm-ro BE BOSS IS BEGINNING TO x TL1E CLUB - SO' ORN CUT. I'M NOT.iCE IT, TOO T AWFULLY UPSET- ABouT M LIIM - O R N

FEW WEEKS LATER TNANKS, MR. COLTO `i DON'T LET "UNDERFEV BLOOD IT'S YOUR MINGS 4 KEEP YOUR ENERGY LOW BLOOD THAT YOU CERTAINLY SURE HAVE 'FEEDS/Is/OUR BODY... DANDLED -IOB GONE TI-ilS BETTER Many of us slow down dur- other food elements. As a One of the important WELL, PORTER-AND IN 5/NCE SuE ing this time of year. Usu- result, your blood carries functions of your RECORDTIME-CGAGRAT GOT ME ally when you have this run- more and better food to blood stream is to LILATIONSi STARTED carry nourishment ON down feeling your blood is your muscles and nerves. from your food to the SS YEAST muscle and nerve tis- CAKES "underfed." Itdoesn'tcarry Eat 3 cakes of Fleisch- sues of your entire enough food to your tissues. body. mann's Yeast daily- one When you find you Fleischmann's fresh cake about xz hour before get overtired at the least extra effort, it Yeast supplies your blood meals. Eat it plain, or in is usually a sign that with essential vitamins and a little water. Start today. your blood is not supplied with enough food. What you need is something to help your blood get more FLEISCNMANN /S FRESH YEAST CONTAINS 4 VITAMINS IN ADDITION TO nourishment from NOQMONE -LIKE SUBSTANCES, WHICH HELP THE BOW GET GREATER your food. VALUE FROM THE FOOD YOU EAT, AND GET $T FASTER Copyright, x936 Standard Brands Incorporated RADIO MIRROR

had been several changes of residence, and many changes of school. Floyd never did manage to graduate from any school. In his own mind there was no question of the sort of job he wanted. He was supremely interested in just one thing- people. All his life he had been eaten up by an avid curiosity to know what was going on around him. In those days, reporters hadn't become quite respectable. At worst, they were considered drunken and irresponsible; at best, they kept irregular hours and didn't make much money. Like many parents who are occasionally guilty of instability themselves, Edward Gibbons wanted his son to settle down to a good, safe, profitable occupation, and he objected strenuously to Floyd's newspaper ambi- tions. Mrs. Gibbons, as always, understood, and it was with the knowledge of her approval that Floyd got himself a nine -dollar -a -week job on the Minneapolis Daily News.

the guidance of the News' edi- UNDERtor, William G. Shepherd, he thought he was on his way to becoming a good newspaper man. Then, three weeks after he got the ,job, Shepherd called him into his office. 'Get your pay from the front office." Shepherd said gruffly, "and don't come back. You're fired!" He didn't offer any explanation, either. Minneapolis couldn't hold Floyd after that. He felt as if everybody in the town DARK must know he'd been fired from his first newspaper job. BRUNETTE He packed up, said goodby to his parents, and went to Milwaukee, where he got another job on another paper. They didn't fire him there, and before long there was a story on his paper's front page -"By Floyd Phillips Gibbons." He cut it out and sent it home to his mother, sure that she would be as proud of that Your Luck and Be Lucky Ever After ! by -line as he was; hoping, maybe, that Try - William G. Shepherd would somehow get to see it and realize what a good news- The Right Shade of Face Powder Will paperman he'd let slip through his fingers. Years later, after the war. Floyd had Add the Final Touch to Your Personality his chance to see Shepherd again. It was in Rock Island, Illinois. Floyd had made his fame, and he was on a lecture -tour. By44 Powder free of charge and obligation. When The night he spoke in Rock Island, Shep- dam you get the five shades, try all five on. Don't herd was speaking there too. All women and girls make up. But plenty of think that your choice must be confined to any After their lecture engagements Floyd them need to be made over! one or two shades. As I say, tryon all five. Maybe and Shepherd met and boarded the train Yes, positively. They're hiding the loveliness the very shade you think least suited to you is to Chicago together. Yes, Shepherd re- Nature gave them and quenching the vital really your most becoming, your most flattering. membered Floyd, all right, and there was spark of personality with a drab, dull, dead no fake in his pleasure at Floyd's success. They sat in a Pullman compartment, face powder. Stays On For 4 Hours shade of smoking and talking. Floyd was itching What they need is a shade that flatters, that When you make the shade test of Lady Esther to ask why Shepherd had fired him, but gives them the young, alive, vivid look that Face Powder, I want you to notice, too, how he didn't. He waited, and at last the never fails to attract. smooth this face powder is - how evenly it answer came. How sure are you that you're using the goes on and how long it holds. By actual test, "I suppose you've often wondered why right shade of face powder? Even if you think you will find this face powder adheres for four I fired you, back there on the News?" you're satisfied -there may be another shade hours or more without getting shiny. Shepherd asked, over the second highball. supposed because I was no good." that would create a "you" no one has ever Write today for all five shades of Lady "I that wasn't the reason. I knew seen before! Esther Face Powder which I offer free. With "No, you had it in you to be a reporter. There the five shades of Lady Esther Face Powder You're An Individual, Not A Type! was a man with a lot of advertising con- I will also send you a 7 -days' tube of Lady nections who came into the business office Don't be old -fashioned and choose your shade Esther Face Cream. The coupon brings both and demanded that we fire you, so hard by type or coloring. You aren't a type. You're the powder and cream. and so fast you'd never bounce back. Be- yourself and nobody else. Choose cause he was a pretty powerful fellow in your shade according to which is advertising, we thought we'd better do as most becoming to you, before your (You can paste this on a penny postcard.) (29) FREE he asked ... That man was your father. own mirror. And the only way to do Lady-Esther,2034.Ridge Avenue, Evanston, Illinois. He said he didn't want you to be a lousy, half-starved reporter." this intelligently is to try on all five Please send me by return mall a liberal supply of all five shades a father would never have Basic Shades, one after the other. of Lady Esther Face Powder; also 7 -days' supply of your Lady Floyd Gibbons' Esther Four - Purpose Face Cream. had Floyd fired from his first job if he'd So new -so true is this new way known that by doing so be was starting of finding your true shade that I offer Name his son on the road which led to greater to prove every word at my expense. and more dangerous adventures. Sleep- I will, therefore, send you all five Address less nights and burning days with Villa's shades of my Lady Esther Face army in Mexico -a torpedoed ship in the City State dead of night- horror and bloodshed in (If you live in Canada, write Lady Esther, Ltd., Toronto, Ont.) the World War -all are in the second in- stalment -next month. 60 RADIO MIRROR

Uncle Ezra's Double Life (Continued from page 30) yarns about covered wagon days, or corn - mented wittily on the "modern" folks and their "doin's; ' preferred this to the games and pastimes of his fellow playmates. Some folks thought he was funny, others said it was because his folks were "show people" who traveled. Even Pat couldn't explain himself. But he liked the way Un- cle Johnny's chin whiskers bobbed up and down when he was chewing a bit of tobacco, he thrilled to Pleas Ferguson's yarns of the early west, and he laughed at Judge Bothwell's comments. Later, as a young man, Pat stepped out to pursue the elusive fame and fortune of the footlights. After three or four years filled with hardships, hall bedrooms, and irregular meals, his big break came. It was in Chicago, about 1911, when Pat landed the biggest part of his early career. Strangely enough, it was the part of an old man, the elderly, ex -judge Stott, in the old play, "The Lion and the Mouse." Realizing the importance of his role, Pat went back in his mind to the scenes of his boyhood. He remembered how old Brad Harmon used to hobble out from behind the counter, how Uncle Johnny would scratch the side of his head when he was thinking. From each he took something. He worked, he studied, and as a result, he made a success of ex -judge Stott beyond his wildest dreams. He found it was easy for him to walk like an old man, natural for him to talk like one, but more important, Pat Barrett found he could think like one.

several successful seasons of AFTERportraying old men in musical comedy and on the legitimate stage, Pat began to realize he was creating a character of his own; a composite picture drawn from the rural friends of his boyhood, mingled with all the characters he'd portrayed on the stage-but made original too by his own ideas regarding the workings of an old man's mind. With this character, Pat was lured into the then big money of ehewtoiet ptesent.i vaudeville. For twelve years this white- headed, comical old codger was a headliner on the Keith and Orpheum circuits, and each year found the old fellow becoming more and more a living personality, more and more an individual. Pat prided himself R u B n FF on his ability to live his characterization. Then, without his realizing it, his characterization began to live his life! No AND HIS longer could Pat Barrett leave his old VIOLIn man behind at the theater each night by the simple action of removing a daub of greasepaint and a bunch of crêpe hair. It VIRGIIIIA REA followed him home, it parked him over in a corner each night with his slippers and a book, it made him complain of JAN PEERCE aches and pains. It made him feel like an old man! It was wise Nora, Pat's wife. who first realized what was happening. And as soon EVERY SUDDAY as Pat realized it too, he fought grimly against this encroachment of his characterization into his private life. Pat refused even to think of his old man except eOlUf12lt[lc AtWOtk when actually on the stage. Nora and he went to more parties and dances than ever before. He took up swimming, golf C_ OCc.1 t- t0- Có OCc.1 t and tennis. Just when he'd apparently solved his problem, just when he'd limited the chin EASTERN whiskers to the footlights only, along came radio, along came the National STANDARD Barn Dance and Uncle Ezra. "You know," he told me, "in vaudeville s:3 0 P. m TIME I was all right. The act was pretty well set. and except for a few minor changes now and then, it would be done auto-

61 RADIO MIRROR

matically, without thinking about it. "But when I got into radio, everything was different. I had to write a script, l had to think up something new three times a week. I got so I was thinking of the program most of the time, and finally, all of the time. It wasn't like an ordinary fellow who is worrying about something, because I wasn't worrying, I was just thinking, thinking about Uncle Ezra." Once more the old fellow had come back to dim the youth Pat values so highly. Once more he found himself seek- The Best Corrective ing a quiet corner, apart from the world in which he lived. Yet, the program had to be written and Is ALL -VEGETABLE produced. That couldn't be done automatically, it had to be done by "Uncle Ezra," completely and without limitation. by Elizabeth McKenna To think that Pat Barrett could make his program ring true without going back DO YOU want to know what's the best and safest to live in bygone days would be folly. help for a system that has gone sluggish, and needs But much as he loved the warmth and assistance in throwing off its food- wastes? friendliness for which it stands, neither was Pat going to completely become his Hundreds of thousands of women swear by NR Tablets old man character. (Nature's Remedy). Because they have had proof again So Pat Barrett found a compromise and again -not only themselves, but for every member which has split his life into two worlds. of their families this pure, all- vegetable -that corrective In a very modern office building in is just right for stimulating clogged, sluggish bowels to downtown Chicago there is a door which an easy, normal movement that flushes away dangerous reads, "Patrick Barrett." waste poisons. Stepping through the door, which is al- Nature's Remedy is so sensible. It is entirely different ways open, you walk magically into a from other laxatives, being purely vegetable. You'll quaint setting of long ago. notice the amazing difference in its action the first time you try it. So gentle and easy -yet so very thorough POU stop. What is this you have stepped and invigorating. This is because NR is made up of a into? Why, there is an old horse- perfect blend of the most effective vegetable laxatives. hair sofa against the wall, a rag rug on the NR is a corrective, a conditioner that aids in training floor, a huge old fashioned rocker in a the bowels to normal, regular functioning. corner. True, you came to see Uncle Ezra, but . . Standing beneath the or- Try this stand -by of millions tonight. See if you don't nate brass chandelier hanging from the wake up tomorrow morning feeling more refreshed -more ceiling you gaze around the room, see the "fit" -more alive and vigorous, than you have felt in a old chromos on the wall, the little hand PROVED FOR EVERY long while. You can embroidered lace doilies on the chairs, the try NR at small ex- conch shells on the table, the stereoscope, MEMBER OF THE pense-25 doses the music box, the china cat, the lace cur- FAMILY in the handy tin only tains. A thought flashes across your mind. 25 cents -at all drug- Can this be can this be "Rosedale?" Beautiful Six -color gists. ... 1937 Calendar - Yes, it's a fictional vision come true. Thermometer. Also It's a part of Rosedale, all right, and it's FREE samples of TUMS and NR. Send stamp for packing Uncle Ezra's workshop. With the excep- and postage to A. H. Lewis Co., tion of the NBC studios, this is the only Desk 83A -21, St. Louis, Missouri. place where the old fellow is allowed full dominance of Pat Barrett's life. Every day, for a set number of hours, Pat drops his modern cloak, leaves headlines' bustl- AN ALLURING ing humanity, and a feverish twentieth LASTING century world far behind so that he may become old "Uncle Ezra." PERFUME guess call that a double life, to ANY Shade you desire "I you'd SAFELY in 5 to 15 minutes wouldn't you ?" Pat smiled. "When I step the Opens the door pe odexiecueu. baspedmesx ienakhó brittle into that office, I'm one person; when Instantaneous Hair Lightener to romance squires NO peroxide. Used AB a paste it can- step out of it, I'm another. For twelve streak. tea straw.' look Beneficial to perm not Elim, s You will enloy this perfume in vaudeville, and eight years in nerd waves and bleached hair. Lightens blonde hair aroma and ex years grown dark. This is the only preparation that also lightens of exquisite the sea Ip. No more dark roots. Used over 20 years by famous ceptional lasting quality, radio, I have been living two distinct beauties, at age and screen stare and children. Harmless, Guar - equalling more expensive antrrd bladed complete with brush for application, French importations As an introductory offer, we will lives, that of a young man, and that of send you a large cellophane wrapped bottle of this perfume 36 page booklet "The Art of Lightening Hair in lovely gat box, for only $1, or sent C.O.D., plus mailing an old man. FREE Without Peroxid ' Free tpífh your first order. charges. Ideal for Xmas gift. LECHLER LABORATORIES,e Ins. "It's keeping those two sides apart that 560 Broadway A) New York, N. Y. CO., Dept. C (Dept. GENE SPECIALTIES has led to my unique existence," he added 440 Chestnut St. Springfield, Mass. with a chuckle. "Some folks would call it mental self control. I try to keep myself out of the old fellow's radio program, as well as striving to keep the old fellow from dictating my personal life." tarn Money at Home As Pat finished his story my mind BIG L7i19E book in colors tells new easy way You don't flashed back to the broadcast I'd witnessed beautiful Art need experience. We show you how to decorate in the NBC studios a few hours before. Noielties right in your own home by simple '3- step" method. No tedious study. Everything furnished including supply of Like the parting of a hazy curtain before Novelties for you to decorate and Homecrafters Outfit. Big profit per piece for decorating. Just sit at home, and make up to $25 to my eyes, I could see the transformation $50 a week -full time or spare time then. The quiet there in the studio . . it `(? I Just mall cou- the producer's signal as the second hand , /WMM//f pon and get first lesson ab- neared the hour.... solatciy free, Start right in decorating Gifts, Bridge Prizes, MAIL THIS! And in the center of the studio, Pat Toys, etc. More like fun than work and you earn a .1111.=1a1aa.IM Bad was Pat Barrett no more. The as you learn. Hundreds making big money this FIRESIDE INDUSTRIES Barrett fascinating way Dept. 34 -A, Adrian, Mlch. strong shoulders drooped slightly with age, Please send big Free Book and You risk nothing in not his twinkling blue eyes dimmed a little, NO CANVASSING Free Lesson. FREE LESSON. This does sending for obligate me in any way. hand youth became the un- So sure are you to Succeed we give an absolute the firm of Warranty backed by $1,000 Bond. Costs nothing Name steady hand of age. He adjusted his out. Openings for new workers now in to find . GIVEN YOU cvcry locality. Mall coupon immediately for Free Address glasses in a grandfatherly Sway... !cock and Free Lesson. Get started making money "Uncle Ezra" was on the air.... TO DECORATE at once 62 RADIO MIRROR

How to be a Modern Cinderella It wasnt the Cold that froze him ` (Continued from page 46) 'twas the sight of to her original figure requirements. In our salon. we work on the individual frame- her Rough Chapped Hands ,z line. not trying to make her figure into a standard. average pattern but endeavor- ing to bring out all the individual beauty of her body. We have reduced women I NEARLY CRIED when Dave com- from a size 42 to a size 18, when they had plained about my hands. I hated them only hoped to become a size 20- because myself harsh and red. They stayed we discovered. after we had removed those -all camouflaging rolls of fat, that nature had rough all winter, no matter what I put on them .. really intended her to be a size 18! "The most frequent troubles which af- flict the modern woman are a lazy, sluggish circulation and, subsequently, a poor distribution of fat on the body, because it has a tendency to settle on portions of the anatomy easily and quickly reached by the blood stream -usually the abdomen and hips. In body sculpture. we rely on two factors: manipulation and our own formulae of solutions. The manipulations are designed to accomplish three results: bringing up the circulation, breaking down fatty cells. and relaxing the nervous system. It is not Swedish massage, which. generally speaking. is prescribed by doctors to correct certain conditions. There are no faddish diets, no sweltering steam baths, no violent exercise. Ordinarily, however, we do advise a balanced menu for our clients, one which supplies the de- ficiencies in their diet. rather than elimin- ating certain types of food.

story is inspiring, indeed. but it's LYNN'Seven more inspiring to go through al THEN -A FRIEND TOLD ME Miss Radow's salon, to see the hundreds of Jergens Lotion softens hands in charts of her clients, many of whom have no time. I turned to Jergens - been reduced even more spectacularly. and a few days later Dave Incidentally, Miss Radow is not par- whispered . . . "I love your ticularly interested in bringing down the hands. They feel so soft." weight (unless it's obviously excessive, of course) but in perfecting the actual meas- urement by inches of the various parts of the body. Some of the charts will show but Jergens brought about you that a client has reduced from five to seven inches around her bust, waist, hips and thighs, and yet has only lost six pounds. No menace to health there, but an early Thaw ! oh! what a change in the figure! It all goes to show that we don't need ANDS ? to accept the dumpy or stringy figures we can be thrilling when fast. Why ... Because Jergens seem to have been born with. Proper at- they're soft and smooth. But goes into the skin cells more effec- tention to the food we eat will help, proper H tively than other lotions tested, and rest, proper posture, wholesome cold, wind and water take the exercise swiftly puts back lost moisture. Be- to stimulate that lagging circulation, even natural moisture from hand skin - the way we take our baths and clean our make it likely to chap and roughen. sides - Jergens contains two faces will count. special ingredients, used by doctors. But no one will really notice your new And most women wash their hands Red, rough, chapped skin is made figure, your better proportions. unless you eight times a day, they say -have show them off in well-chosen clothes. Just soft, white and fine in just a few look at the difference in Lynn's early cos- them in water eight times more. applications. is never tume and the smart new ensemble which Jergens came from the store where she was "re- But Jergens Lotion heals and sticky. Use Jergens faithfully. At built." A well- chosen wardrobe depends softens dry, harsh hands amazingly all drug, department, 100 stores. on two things (no. not money, not original creations) -a normal figure to dress and good taste to dress it with. Wouldn't you like to have Zelda Radow's suggestions for a bonze beauty regime, including simple exercises for /ERGENS'&701V stimulating circulation, daily facials which require only such creams and ingredients as you already have on hand, instructions for making beauty masques and pimple FREE/GENEROUS SAMPLE treatments and chin straps at home -as Prove for yourself how swiftly and thoroughly Jergens goes well as the four weeks' balanced menu into the skin, conserves and renews the girlish softness of your hands. which Lynn Merrill followed when she The Andrew Jergens Co., 1725 Alfred Street, Cincinnati, 0. (In Canada - was remodeled to scale? You can have Perth, Ontario). all of these free. Just address our query Name (and a large self- addressedy envelope, PLEASE PRINT please!) to Joyce Anderson, RADIO MIR- Address_ . ROR, 122 East 42nd Street, New York City. 63 R A D I O M I R R O R They Said It Couldn't Last

(Continued from page 38)

all, Louise was terribly young, he decided, "l'he other thing that saved our mar- from the advanced wisdom of his twenty riage was my music. Anybody as young years. as 1 was cant settle down to being just He tried to do what everybody said was a housewife. I had to have another inter- the right thing. He went away, to Oregon, est to help me work off surplus energy." to visit relatives. He even got a job, and he stayed away awhile from Roswell. MILT'S father gave them, as a wedding He was utterly miserable, all those eight present, a lovely home in Roswell, months, and so was Louise. At the end and they settled down -Louise to resume of them he returned, and they ran away school and Milt to working in the hard- to the next town, and were married. ware store. There was a constant coming The marriage ceremony was going on and going between that home and the at the exact moment during which two Massey ranch. Sometimes Louise and worried parents were holding a council of Milt would move out to the ranch for a war and deciding that they didn't know few days, or Dott and Allen would come what to do. Mr. Massey had called on in to stay with Louise for a week or so. Mr. Mabie and the two of them were Gradually, the Masseys became fond of shaking their heads worriedly. Milt. They couldn't help liking him, for "I've done everything," Mabie said. his good- nature and kindness to Louise. "I've talked to him and talked to him, but Louise, Dott, and Allen continued their IS it doesn't seem to do any good." musical work together, but more and more ZONITE "lt doesn't do any good to talk to their trio was becoming a quartet. Milt Louise, either," Massey admitted. "She's happened to be pretty good on a bass fid- MORE spoiled- always has been, being the only dle and a saxophone, and when they 5 TIMES girl with seven brothers." played in the evening he'd join them. No, it didn't do any. good to talk. At the end of a year Louise carried out GERMICIDAL Louise and Milt returned to Roswell that her promise to go to El Paso, alone, and evening, scared but defiant-and married. study music; and Milt carried out his than any other popular, There were terrible scenes, of course, promise to permit her to do so. After her non -poisonous antiseptic! even worse than Louise and Milt had ex- return, he made no objection, either, to pected. There was even talk of an annul- her going with her father, Dott, and Allen ment, an entirely possible procedure, since to Los Angeles for a trip which was partly Why waste time with palate -pleasing anti- both Louise and Milt were under age. pleasure, partly to see if the three of them septics? Zonite, by actual laboratory tests The Masseys, though they were bitterly couldn't get a job singing on the radio. checked and rechecked by authorities, is 5 hurt and apprehensive for Louise's future The Masseys didn't get the job in Los times more germicidal than any other popu- happiness, had really nothing against Milt Angeles, but only a few months after their lar non -poisonous antiseptic. Besides,Zonite as a person. return to Roswell, Charles F. Homer, the has great power of penetration. It searches It was ust that they'd had so many owner of a number of traveling vaudeville out many obscure hiding places of cold plans for her! All her life she had sung. units similar to the old -time Chautauquas, germs. Zonite is not used full strength. For and had practiced music with her two offered them a job. economy's sake read package circular. A tea- younger brothers, Dott and Allen. Even in Those days, while she was considering spoonful in a third of a tumbler of water Louise's childhood, Mr. and Mrs. Massey Homer's offer, are the only time in the equals most mouth washes undiluted. Try had intended that some day she and lier ten years since Louise's wedding when she Zonite for mouth odors, too. The only pop- brothers would have musical careers. has really feared her marriage was in ular antiseptic that permanently destroys danger. strong odors originating in the mouth. Get AS much as anything else, it was Louise's Her desire to accept the job wasn't the Zonite today! U.S. and Canadian druggists. agreement to continue oing to imperious demand for something new of and when that was finished to a spoiled child. It was something deeper, THE high school, TASTETELLSYOU study music in El Paso, which eventually surer than that. It was almost a necessity. ZONITE GETS REAL RESULTS' reconciled the Masseys to her marriage. If she had to choose between going, and They still did not believe it would bring remaining Milt's wife, she knew what her her lasting happiness; they did not be- choice would be-to go. lieve so immature a marriage could sur- But it was Milt who made the decision, vive the temperamental clashes of two who once more showed a kindness that youngsters; but if it did not was really wisdom. He chose to make the R rc: Y.S. PAr, OFF. high- spirited last, they said to themselves, she could trio into a quartet and go with her. It faster sore pick up her life and go on from where wasn't easy for him, either. Old Mr. -throat relief Milt had interrupted it. Mabie was growing old, looking forward All around town their pessimistic atti- to the day when he could retire and turn tude was reflected. Nothing as exciting as the hardware store over to his son. Go- this runaway marriage between the chil- ing on the road with Louise meant disap- dren of two leading citizens had happened pointing his father, giving up the home TIME COUNTS -don't risk delay in in Roswell for years, and Roswell made he had just had redecorated, changing all patenting your ideas. Write for new FREE book, Patent Guide for the Inventor" the most of its possibilities for gossip. his plans for the future. He might, if he and "Record of Invention" form. No The average time allotted Louise and hadn't been Milt Mabie, have grown an- charge for preliminary Information. gry, stood on his rights, insisted that CLARENCE A. O'BRIEN & HYMAN BERMAN Milt to stay married was one year. Registered Patent Attorneys "They were right, of course," Louise ad- Louise stay where she belonged in his IT Adams Bldg., Washington. D. C. mits today. "Milt and 1 weren't really home. He might have done that -and if in love. We were only crazily infatuated he had, he would have lost her. with each other. Neither of us knew the They said it couldn't last -but it has, MEN iWOMEN real meaning of love, as we've come to and very successfully, for ten years. Nei- know it since, through long association. ther Louise nor Milt has ever regretted If it hadn't been for two things, the mar- leaving Roswell. There have been hard knocks, of them, but the group P i OSitionsTrain NOV for riage couldn't have lasted a year. plenty Ote hotel, club and- tnati- "One was that all this opposition made which went to work for Homer's vaude- tutional field. Salaries up to $1.500 to $5,000 a year, living me angry. It's true that I had always ville circuit is still intact, and has even often included. Previous experience I always found a way to get added a fifth member, Larry Wellington. GOOD PAY proved unnecessary. Qualify at home, been spoiled. in leisure time. National Place- what I wanted -if not from Dad, then Dott and Allen have both married since ment Service FREE of extra charge. radio, and Larry married too. FASCINATING Write name and address in margin from Mother. and if not from either of going into WORK and mail this ad today for FREE them, from one of my brothers. I'd never shortly after joining the group. Now they Book. Check positions in which them, in an apart- you're interested. even considered the possibility of being all live, four couples of LUXURIOUS Manager Steward defeated in a desire. And after my mar- ment house in Great Neck, Long Island - Manager Hostess SURROUNDINGS 3) Assistant I too far from each other. nor too Chief Floor Clerk i Housekeeper riage I made up my mind that what "neither ( i for wanted was to prove they were all wrong, near," as Louise says. Every summer they SPLENDID LEWIS HOTEL TRAINING SCHOOLS Washington. D. C. than return to Roswell. and some day they OPPORTUNITIES am PA -8913 and make my marriage last rather ll: admit defeat. plan on going back there to stay. RADIO MIRROR Wha is New On Radio Row (Continued from page 7) FACTORY "Oh, let's compromise," she offered with suspicious sweetness. "Let's drive around to all the filling stations and look at your PRICES picture on the posters." So they went to the Taylor picture.

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I Name I Print name plainly BA -BA BLACK SHEEP Address Edward Everett Horton, one of film- `A KalamazQ... dom's recent gifts to radio, comes from a 7/4=k Direct toYou" City State family that is veddy, veddy social, and when he showed signs of becoming a Thes- pian, it was decided at solemn family con- claves that a terrible calamity had fallen. So now Edward Everett supports practically all the other Hortons. He has built a house for his family next to his own, and sends regular remittances to BUSY HOUSEWIFE EARNS other relatives throughout the land. * ** NEWS, BEGORRA! Make $30, $50, $75 a Week Learn Rupert Hughes has worked out a serial at Home This $400 for Mary Pickford in Irish dialect, and by Simple, Practical Way More and more trained Artists are Mrs, F. McE. (Penn a. ) the time you read this chances are one of needed each year. Hundreds of mag- thought it was too good the several sponsors now considering it azines, advertisers, newspapers, print- to be true when she ing houses, etc., pay good money for read that Chicago will have signed on the dotted line. art work. Our simple, proven, person- School of Nursing stu- alized method makes it fun to learn dents were often able Commercial * * * Art. Cartooning and De- to earn $25 a week signing AT HOME in spare time. while learning prac- Big tical nursing How- IT'S A WISE CHILD $76 a Week Artist's Out Given ever, she sent for the what ourr Drawing board, paints. brushes and booklet offered in the student. H. J. A. all materials you need to learn and earn much careful thought de- When Smith Ballew worked in "All Scar- Of Penna., aver- advertisement and after ages. Has made come with very first lessons. Actual tun cided to enroll. Before she had completed the sev- let" he had to grow a moustache which, over $ 1200 in learning to draw ttus new way. Be an enth lesson she was able to accept her first case -ín although becoming, was so distasteful to spare time! artist and make big money! three months she had earned $4001 $3000 for W. R. K. FREE BOOK Think of the things you could do with $9001 his young daughter, Janice, that she re- -of Newark, N. J. He writes that Our big Free Book describes latest fused point -blank to kiss him. As soon as just two contracts developments and wonderful opportuni- CHICAGO SCHOOL OF NURSING brought him that ties in this fascinating field; gives full he finished the picture he shaved it off, neat sum! details of this simple, practical method. can train you, as it has trained thousands of men Tells about and women, at home and an your spare time, for the and everything was hunky -dory for a few $125 a Week all our graduates -their dignified, well -paid of Nursing. Course is J. Ft., of Syracuse, successes -what they say-actual repro- profession days until he was notified to grow an- ductions of their work -and how they endorsed by physicians 38th year. Lessons are simple NSincce' complet- earned big money even while learning. and easy to understand. High school education not other one for his part in "Serenade on the 1 your course Mail coupon below necessary. Complete nurse's equipment included. Easy I have earned as or Decide today that you will Seine." high as $125 postcard today. State age. tuition payments. be one week. (No salesman will call.) of the many men and women, 18 to 60, earning $25 to $35 a week as trained practical nurses! Send the * * * coupon for interesting booklet and sample lesson pages. Learn how you can win success, new friends, happiness-as a nurse SALES PROMOTION Washington school of Art, Stud, sea, 1115 -18th St., N. W., Wash, ngton, D.C. Nelson Eddy has been broadcasting Please send me. without obligation, your over KNX which, up to the time of join- Free Book, "Art for Pleasure and Profit ". CHICAGO SCHOOL OF NURSING Dept. 181, 100 East Ohio Street, Chicago, III. ing the CBS chain, was a small local sta- Name Age tion. The singing star used to grab a bite Please send free booklet and 32 sample lesson pages. at a tiny lunch room next door, but fans Address Name soon wised up. So many of them flocked City State into the place, the proprietor rented the City State Age 65 RADIO MIRROR two adjoining stores. installed ultra-mod- slicked -back hair exciting much interest ernistic fixtures, and is now worrying over among the tourists and others who his income tax. chanced to glimpse her in the corridors. This was necessary, because only ten minutes leeway was given the actress to get AIR COOLER from Radio City to the Broadhurst Thea- That chill in the Cocoanut Grove the ter to make her appearance as the nine- other night wasn't the air conditioning teenth century British queen. Fanny apparatus running wild. What happened Brice, star of the Ziegfeld Follies, is an- was that Joe Penner and his gag man, other who enlivened the studio scene this Harry Conn, wandered in and met Jack fall. She, too, had to broadcast in stage Benny. for whom Conn used to operate a apparel because of the close connections. typewriter. Sonia Henie could have cut * FEII1IOE figures on the stares. Cheerio's emergence as a sponsored artist after ten as * * years a sustaining feature is one of the historic events of the new PROSPERITY NOTE season. It took the manufacturer of Sono - The item you saw in the dailies that tone, an aid to the deaf, to accomplish Bing Crosby is getting rid of his racing this miracle, Cheerio having remained HIJCIEI1E stable, and substituting a stable of fighters, adamant all these years to efforts to com- don't be -it is so easy, dainty is only half true. He isn't getting rid of mercialize his program. But even now, the oat burners. He's buying more, but Cheerio chooses to continue his morning the maxi t t way he'll manage a half dozen pugs, too. program unsponsored, contributing to A permit has commerce á separate musical setup at an- There should be no confusion about that intimate building been granted for and important subject- feminine hygiene. the construction of the Bing Crosby Build- other hour. Yet how can women avoid worrying about meth- ing on Wilshire Boulevard, and there all Although Cheerio loves to preserve his ods they realize are old- fashioned -open to serious anonymity under that inspirational tag, it question? Do you ask yourself. Must I stick to my messy Bing's extra -curricular business activities and clumsy method? Is it efficient? Do you exclaim: will be quartered, with the rest of the is no secret his pay checks are made out My method is embarrassing, hateful! How- where- premises being rented out as offices. to Charles K. Fields. He is a San Fran- can I find the ideal method for feminine hygiene? ciscan, a classmate of Dr. J. Lyman Wil- Why lust hope for the answers? Thousands of happy, enlightened women now enjoy a method bur, President of Stanford University, and that is modern, safe, effective, and, equally impor- ex- President Herbert Hoover. It was tant- dainty! PRESS -TIME FLASHES through the influence of Mr. Hoover, then Zonitors, one of the latest developments of mod- Sir Harry Lauder hears the call of radio ern science for feminine hygiene, offer a new kind Secretary of Commerce in Coolidge's of suppository that is small, snowy -white and and prepares to emerge from his Scotland cabinet, that Cheerio moved from Station GREASELESS! While easy to apply and completely retreat long enough to acquire another KGO, San Francisco, to the NBC net- removable with water, Zonitors maintain the long He will come effective antiseptic contact physicians recommend. fortune. to America to works in 1927. No mixing. No clumsy apparatus. Odorless -and broadcast . . Wayne King quits flying an ideal deodorant. at the earnest behest of his wife who can't Zonitors make use of the world famous Zonite POSTSCRIPTS antiseptic principle favored in medical circles be- forget the tragic fate of Will Rogers. cause of its antiseptic power yet freedom from Bing Crosby, a man of many enter- When Burns and Allen switch sponsors "burn" danger to delicate tissues. prises, signs up George Turner, the next April they will jump their broadcast Full instructions in package. All U. S. and Canadian druggists. Mail coupon for informative free booklet. twenty -year old Dallas heavyweight with fee from $5,000 a week to $10,000, and a record of twenty -nine victories in thirty move over to NBC after four years on appearances in the prize ring. Turner, you Columbia. The Bing Crosbys are expect- SNOWY WHITE may recall, played with Bing in his Co- ing another little stranger with the ad- Each in individual lumbia picture, "Pennies From Heaven" vent of the new year. glass vial ... And Al Jolson, like Bing, a racing and John B. Kennedy is planning a round - prize fight enthusiast, acquires a two-year the world tour ... Rudolph Wiedoff, who old eligible to run in the Kentucky Derby taught Rudy Vallee how to toot a sax, is in May. Al, too, not so long ago took a operating a gold mine in Nevada . . . pugilist under his wing when he annexed Dorothy Page is being wooed by a young Henry Armstrong, St. Louis Negro man with plenty of dough, aptly enough FOR featherweight. named Armand Rusk ... Add to hand - EMININE HYGIENE Paul Whiteman, switching sponsors holders in the Columbia studios, Vir-

GREASELESS . soon, renounces hotel engagements to con- ginia Verrill and Jimmy Farrell. centrate on his radio programs. Ama- If honorary titles mean anything to you, Zonitors, 3455 Chrysler Bldg., N.Y. C. Send, in plain is a envelope. free booklet, A New Technique in Feminine teurs and other extraneous interpolations Paul Whiteman a Kentucky colonel, Hygiene. are out and the dean of American modern colonel in the Texas Rangers and a ser- Name compositions will confine his efforts to geant in the Colorado State Militia . music . Lily Pons, dismayed by the But for that matter Amos 'n' Andy are Address plight of deer in last winter's severe admirals in the Nebraska Navy and that A ZONITE PRODUCT weather, converts part of her Connecticut sovereign state doesn't even own a row- estate into a refuge for wild life. boat . . . Add marriages: Pat Murphy, the Scoop Curtis of the Girl Alone cast, * * * to Lucille Edwards, of Station KSTP, St. Paul, Minn. . . Major Bowes always Study at home -nain the "Pierce Way.' Home Study . DID YOU KNOW- Course and &months Practical HOSPITAL Course broadcasts with a few leaves of rose for resident students. Write for free book. PIERCE That Ted Husing and the Voice of Ex- geranium in his coat lapel. SCHOOL ENDORSED BY AMERICAN TRAINED perience, both famous for their bald pates, PRACTICAL NURSES' ASSOCIATION. Almost incredible news reaches this de- NURSING once exploited hair restorers PIERCE SCHOOL OF PRACTICAL on the air? the goings -on of Jack 702 West 17th St. Secretary G6, Los Angeles, Calif partment about That Helen Gleason, the opera and Benny in Hollywood. A Coast scout re- 0 was born with radio lark, two teeth? It ports that Jack, once a Broadway fashion - happened on a thirteenth, too, the month plate, meanders about the cinema capital being September and the year 1906, in in rumpled clothes, tieless, hatless and case you are interested in such things. That Mario Braggiotti taught Doris much of the time, shaveless! world's wealthiest "Red" Nichols uses a swinging boom Muhl paid ML. B,otualee Duke Cromwell, the to pick up solos from his mu- Georgia 1000:L0 wren, how to play the piano? microphone co !if h al deviling- sicians. It obviates the necessity of the DO YOU WANT BIG MONEY instrumentalists leaving their chairs and k ow PAINS- BILESSTAMPS ? Before long the chances are Helen walking to the center mike. POST YOURSELF! ... PAYS! Hayes will be broadcasting Bambi from "Radio," says John P. Medbury, the I paid $400.00 to Mrs. Dowty of Texas, for one Half Dollar; J.D. Martin of Vir- Chicago, her stage play, "Victoria Re- newspaper humorist who should know ginia 5200.00 for a single Copper Cent. gina," being scheduled to transfer from since he concocts many radio scripts. "is Mr. Maningof NewYork, $2,600.00 .for one Silver Dollar. Mrs. G. Broadway to the Loop shortly after the the gag man's heaven. it's the place where F. Adams, Ohio, received $140 for a few old coins. I will pay highest cash prices for first of the year. Miss Hayes will be all the old stage jokes go after they die." all kinds of old coins, medals, bills and stamps. missed at Radio City for she has been Richard (Sherlock Holmes) Gordon I WILL PAY $100.00 FOR A DIME! is memoirs 1894'S' Mint $50.00 for 1913 Liberty Head Nickel (not Buf- one of the season's most picturesque per- writing a book of theatrical falo) and hundred. of other amazing prices for coins. Send 4c a for Large Illustrated Coin Folder and farther particulars. It sonages in more ways than one. She ap- . Irvin Cobb is collecting $3,000 may mean much profit to you. Write today to peared at the studio in her stage costume broadcast for presiding over Paducah B. MAX MEHL, 357 Mehl Bldg., Fort Worth,Texas e!I. (Laro,st Rare Coin Company in 17.S. A.) Eetablúhed so years of Queen Victoria with puffed sleeves and Plantation. 66 R.1DIO MIRROR A Barrymore Finds Youth TATTOO in Middle Age (Continued from page 37) YOU R,,41 PS from ten generations of showfolk should not don her greasepaint a few years early in order to eat. With emphasis on eat. So she did, skipping from town to town under the guidance of her actor -uncle John Drew, and somehow managing to evade the laws that would stop her. At eighteen, a popular and coming young actress, she began the assortment of romances that were to keep her adoring public titillating for eleven years and give her the title of "the most engaged girl in the United States." Fifteen times Help KeepYourHusband she announced her engagement to fifteen different men, then changed her mind. OUT OFTHE BALDHEADED ROW The array included one duke, one earl, Ladies -if your husband's hair is one baronet, two millionaires, a multi- getting thinner and thinner -buy him millionaire, a playwright, an author, three a bottle of Lucky Tiger -for Hair actors, one editor, an Indian prince, a and Scalp -then see that he uses it. And here's a tip -he would like the soothing touch of poet and a cotillion leader of the Four your fingers if you would give his head a Hundred. Lucky Tiger massage now and then. She had not been born a blue blood but A Simple Treatment she was so pretty, clever and delightful as The New TATTOO a young girl she quickly became the dar- Apply Lucky Tiger two or three ling of society in New York and London. gives you the moist, times weekly. Follow each time with The houses of the great welcomed her; shimmering, smooth, a vigorous "muscle- loosening" scalp she was entertained by duchesses and soft, eternally youth- workout. Lucky Tiger eliminates clinging dandruff -stops itching princesses in English castles, by Mrs. John ful lips of the glam- - allays scalp irritations. The Jacob Astor and the Fifth Avenue social massage brings better muscle ac- registerites on America's finest yachts and orous South Seas maiden! tion and tone to the scalp. Just watch results. country estates. Then one day -a typical Stolen from the bewitching little South Seas Barrymore episode -she was to make a Professional applications at maiden was the idea of permanent, pasteless, any barber shop. Or get a bot- statement that infuriated the society wo- tle at your druggist. men of two continents who had befriended transparent lip color; lasting, loyal stain for lips her. instead of temporary, "pasty," fickle coating! "Society," she stated to a Kansas City Now this same enchantress has revealed her me to death. Women newspaper, "bores way of keeping lips soft, smooth, luscious and of wealth are merely selfish and piggish; they are empty shells and perfectly mean- moistly shimmering too. ingless and useless to the country. We offer it to you as the New TATToo ... an entirely new kind of "permanent" lipstick ... she added, "I'll never marry the only lipstick that can imbue your lips with Grow Mushrooms in your cellar ALSO,"the son of a millionaire. The aver- or shed. Exclusive new process. Rigger, better, the irresistible witchery of transparent, paste - Quicker crops. More money for you! Enormous age young son of a millionaire hasn't the new demand. write for Free Book. American brains of a kitten." less, South Sea color ... the only lipstick contain- Mushroom Industries,Dept.785.Toronto.Ont. Although these statements were later ing the magic ingredient that will make your denied by Miss Barrymore such treason lips sparkle like the moon-path o'er an irides- was never quite smoothed out among her cent tropical sea ... at the same time making Pep hoddy -doddy friends. Proof, however, Lost Your that she didn't mean what she said about your lips youthfully smooth, wrinkle -free ... millionaires' sons was evidenced when she caressingly soft.TATTOO your and Energy? announced her definite engagement in lips ...with the New TATToo! 1909 to Russell Griswold Colt. son of Col. Often the cause is Samuel Colt, millionaire president of the Send Coupon U. S. Rubber Co. for Trial Lipstick Their glamorous courtship was the de- INTESTINAL light of all the Barrymore adorers. For So that you can instantly see three hundred dollars Colt bought a first - and feel the astonishing dif- row run -of- the -show seat for his fiancée's ference, send coupon and 10c TORPOR current season at the Hudson Theater in Headaches with that dull, under -the -weather for a generous size of the New feeling are often due to Intestinal Torpor - New York; and during the hundred and and may often be simply and pleasantly re- four nights previous to their wedding that TATTOO. Five exciting shades lieved. Intestinal Torpor -sluggish, torpid Ethel played in "Lady Frederick" she ... the most stunning colors muscular activity in the Intestinal Tract - gazed either at the face of her hus- ever put into lipstick! Send usually requires a gentle- acting treatment. band-to-be who had run down from Bos- for several to match different Don't risk harsh, irritating purges that nause- ton or his empty seat banked to over- ate. Use dependable Stuart's Compound. moods or costumes. Stuart's Compound is made especially to flowing with long- stemmed pink roses. relieve Intestinal Torpor. By helping to in- They were married, the bride in mink crease the muscular action in the intestinal and her groom in a racy raccoon coat, in tract, Stuart's Laxative Compound affords a a brief ceremony at Hyde Park, Massa- normal, proper elimination of body wastes. It chusetts, with John Barrymore and Colt's contains no habit -forming drugs -no narcotics. brother for witnesses. Ethel's ring was an If you are suffering from Intestinal Torpor TATTOO - enormous emerald set with diamonds. if lazy elimination has you below "par" -try 11 E. Austin Ave., Dept. 51, Chicago. Her new father -in -law gave her a ten - TATTOO, Stuart's Laxative Compound today! This Send me trial size New TArroo, postpaid. Compound has given quick, effective relief to thousand- dollar automobile built in 10c enclosed for each shade desired, as checked. millions for more than 40 years. See for your- France, a beautiful country estate at Exotic (Fiery) self what will do for you. Get a package O Coral (Orangish) O it Mamaroneck, New York. The night of D Natural (Blood Color) O Pastel (Changeable) from your druggist today. the wedding she performed as usual at the O Hawaiian (Brilliant) theater while her groom sat in a box and tossed upon the stage magnificent bou- Name STUART'S quets of violets. For their honeymoon LAXATIVE COMPOUND Street formerly known as Colt went on tour with her in their pri- STUART'S CALCIUM WAFERS vate car; he had given his promise not to City State interfere with her career. 67 RADIO MIRROR

I ter three children. Sam, Ethel and Ethel, Jack and the servants. In 1132 she Jackie, were born within four years after was granted a divorce from her husband her marriage. Ethel Barrymore became and given the custody of the children. On America's favorite young mother as well Wednesday nights, however, Mr. Colt as its favorite actress. Ten days after comes regularly to have dinner and spend Jackie's birth she was starring brightly in the evening. "Tante" and in the full bloom of mother- The things closest to Ethel Barry - hood she was said to be more leautiful at more's heart are her family, her home and that time than she had ever been in her work. She has a legion of interests. At career. fifty -seven she's a very amazing woman. It was Ethel Barrymore who first She didn't miss a game of the World brought class with a capital C to the Series last season, nor a single big New movies. Prior to her going to Hollywood York prizefight, symphony concert or fur- in 1014 few of the first rate stage folk had niture exhibit. She's writing her memoirs, deigned to give the lowly flickers a changing the scheme of her flower garden Distressing chest colds and minor throat tumble, but with the Barrymore sanction and, making preparations for her school irritations should never be neglected. They on silents the Broadway -to- Hollywood for young thespians. She doesn't go to the usually respond to the application of good stream began to flow. Her pictures were movies but tunes in Gang Busters "as old Musterole. Musterole brings relief tremendously successful. For six years she regularly as attending church, because I naturally because it's a "counter -irritant,- deserted the stage for movies and vaude- think it's the best acted dramatic show NOT just a salve. It penetrates and stim ville until one day- another typical on the air." The total result of all these ulates surface circulation, helps to draw out Barrymore episode -she stated to the activities is that Ethel Barrymore is as local congestion and pain. Recommended world, "I hate Hollywood! I t would take young and stimulating a personality as by many doctors and nurses -used by several books to record its stupidities!" you'll ever meet. millions for 25 years. Three kinds: Regular With that she swished out of California. The only thing she has done thus far Strength, Children's (mild), and Extra She returned, it is true, to make one opus, to disappoint her radio fans is refuse to Strong, 40¢ each. "Rasputin," with John and Lionel a few ._ allow an audience to watch her broadcast. i years ago, but only under great persua- sion from her brothers. DO hope," she said to me, "that broad- With the announcement of her retire- cast -goers will understand that. You ment from the stage-and there will be see, studio audiences can't hear dramatic no annual farewell tours, either -on the performances very well from where they Ben Bernie program last August, Ethel sit. If they were there I'd have to divert Barrymore caused another furor in the myself from the microphone to speak out theatrical world. News reporters calling to them and that would hinder my per- at her Mamaroneck home the following formance -and I'm playing, really, to the morning came away with highly varied people who tune in at home." statements. To some, it turned out, she NO JOKE To BE DEAF So when f-Every deaf person knows that had stated that she was definitely not re- you listen to her you can know Mr. Way made himself hearhie watch tick after she's playing solely to you and you. Not being deaf for twenty -five years. with his Arti- tiring and to others she had stated that ficlel Ear Drums. He wore she definitely had retired and it was all the Ethel Barrymore of now, but glam- }They stopped his bead orous Ethel Barrymore nolses.They are invisihle very confusing. The explanation of it of eighteen and and comfortable, no wires twenty -two, and thirty will be coming or batteries. atisfaction seems to be that she was using her wo- or right into your own home to entertain Wrote for STORY. man's prerogative of changing her mind Also booklet Desfnesa. Arti(ehtl EarDrun you. THE WAY COMPANY between calls and from moment to mo- 719 Hotmann Bldg. Detroit. Michigan ment she wasn't exactly sure herself Times do change. That's an honor and whether she was on the active or retired a luxury three generations of Americans OLD FACES MADE YOUNG stage list. Now, however, it's a settled would have given their eye -teeth for. Look 10 to 15 Years Younger matter. The First Actress of the Ameri- I 5 MINUTES a Day Keeps PROGRAM DOTS AND DASHES: Suc- Wrinkles Away and erases age can Stage will devote herself herewith to lines. This new sensational home radio and the coaching of promising cess of Lux's theater of the air, and Helen method Sent on Trial - YouRisk Hayes' Bambi series; prompted Nothing. Lifts sagging muscles, young actors and actresses. Bayer Aspirin fills up hollows. No Cosmetics. to da something similar. So they hired she ... Women, men. all ages, write "The truth," explained to me, "is First Lady of Stage, 57- year -old Ethel Barry - today for thrilling book free and that I'm tired. Tired not of acting but of Facial Analysis Chart Free. mare. . . . Sister of Lionel, John, niece of PAUUNE PALMER.1435 -A ArmoarBlvd..KansasClty,Mo. traveling, and the stage means incessant John Drew, daughter of Maurice . Ethel travel. I want some time to enjoy my was barn in Philadelphia; made her stage children and garden and books here in the debut 17 years later. . . . "Regular gal," country. Radio will give me that time. says 25- year -old Albert McCleery, who WEIMER Anybody who says one dramatic radio adapts but does not actually write the air program a week is hard work is telling a scripts.... All of Miss Borrymare's famous PORTABLES 4ß.® / big one! I know what hard work really plays are planned far ether adaptation, but is; I've rehearsed and played eight shows she will not allow any additional dialog 10cADAY P a Rerelegtoe- Underwood, week for years and years and years. My added. . There are forty such plays for Fwehsrwolghe, ate. IO program is merely a matter of re- end way terms on limited supply _.b LÙ Oaf radio radio to draw upon. . . . McCleery's lob is brood new. Awol' Ali up-to-dote-4 :. FREE roonly. i keyboard. Fully Guaranteed. - hearsal two afternoons a week and one to prune, cut out characters, delete, speed Alai nightly performance. It's fun. it's play. up these "dated" ploys. . . . Original ploys BRAND NEW- Low Prices SEND NO MONEY -10 Dey Trial Special usually run 2 hours, contain 140 pages of Send for epeeist new literature and money-easing. ..7 pay plan with in she added, throwing her arms io day trial offer. Alm amazing bargains standard lee. retinan script. . . . Far radio they must last na ollloe models FREE trial offer. LIBERAL ALLOWANCE - on AND," in Your old typewriter during this Sale. wide the Barrymore gesture of mare than 29 pages of script.... Her radio International Typewriter Co., Don.á1óá óéfr ió exhilaration, "I'm thrilled to death and premiere was "Captain Jinks," and was On I crazy about it! the air can be -oh, panned by ether critics. . Miss Barry - my dear youngster again!" -a more picked it far sentiment's sake. . . . "AWoman maq Harr You couldn't get a better picture of In 1900 it was her first starring vehicle... . Ethel Barrymore than by going up to First radia rehearsal made everyone nervous whom She Likes! " Mamaroneck to call on her. She's re- unti! the great actress appeared. . . Then -said Thackeray. This great spected and loved by everybody in town they found her quite regular, anxious to author knew the power of wo- from the taxi driver at the station to the have many rehearsals, and willing to listen men-better than most women grocer, to the filling -station keeper at the to commercials.... Only time temperament do. Men are helpless in the hands corner where her private lane turns off the flores in the Barrymare breast is when an- of women who really know how . f: Boston Post Road. Her spacious and other line must be deleted from one of her to handle them. You have such/ /D house, which is . The powers. You can develop and use them to win a beautiful white part of favorite plays. actress has played husband, a home and happiness. Read the secrets three hundred years old, is a week -end all these roles at least 200 times each; knows of "Fascinating Womanhood" a daring book which mecca for some of the biggest personages from memory where the weaker lines are - shows howwomen attract men by using the simple in the world of society. the theater and what lines ore show stoppers.... Right now laws of man's psychology. radio. There is no stiff formality, no so- sponsors are awaiting public reaction an Don't let romance and love pass you by. Send us cial regimen in the big house. President program idea. . Later they might switch only 10c and we will send you the booklet entitled and Mrs. Roosevelt, her frequent guests, to a serial. . . The star hates radio actors "Secrets of Fascinating Womanhood "-an interesting synopsis of the revelations in "Fascinating are referred to simply as Frank and who "act" before the cold microphone, rustle Womanhood." Sent in plain wrapper. Psychology Eleanor. their scripts. . . . She stands serenely still, Press, Dept. 325 -A, 585 Kingsland Avenue, St. Louis.Mo. Miss Barrymore lives alone with Sam, holds her script firmly in her right hand. 68 RADIO MIRROR A Sentimental Guy NEYER TOOK A (Continued front page 39) "Did you really enjoy the music? Thanks. We liked playing it for you." LESSON FROM These are some of the things I thought, and saw, and heard the day he was playing for thousands at this great East coast beach. And during the intermissions, as ATEACHER sat under the band -stand and talked with is -yet Bob the Guy and the members of his band, I envy of his music - learned why Guy Lombardo is where he loving friends is today. You, too, can learn to play is just this -and it should be printed any instrument this amaz- It ingly simple way. No expen- in letters six feet high for every young, sltc teacher. No tiresome in the exercises or practicing. You ambitious band leader country to learn at home, in your spare read -Guy Lombardo is where he is to- time. Yet almost before you know it you are playing real day because he is an inherent sentimen- tunes! Then watch the in- vitations roll in-see how talist! popular you become. Yet the He always does the sentimental thing, cost is only a few cents a day. he takes the hard, sentimental way out - EASY METHOD and somehow he never loses! You don't have to be "tal- a few years ago, be too For example, quite ented." You can't LEARN TO PLAY young or too old. No teacher NOTE when Guy was just coming into popularity to make you nervous. Course BY is thorough. rapid. simple as Piano. Guitar. at the Fort Stanley Casino, on Lake you are told Violin, Saxophone. A -B -C. First Drum, Mandolin, Erie, he was asked by one of the women what to do -then a picture Banjo, shows you how to do it -then Tenor in his home town to play an engagement and hear Hawaiian Guitar. you do it yourself Piano Accordion at their Mothers' Club. It meant journey- it. In a short time you be- friends, Or Any Other come the envy of your Instrument ing almost a hundred miles, and staying the life of every party. up all night. DEMONSTRATION LESSON FREE! Send for Free Demonstration Lesson, together with big frc Would most orchestra leaders have ac- booklet which gives you details and proof that ill aotound Instruments supplied when needed cepted? Guy put it up to the band. "It you. or obligation.o will be a grind, but most of the mothers U. S. SCHOOL OF MUSIC 3061 Brunswick Bldg., New York City, N. Y. know you boys, they haven't seen you in a long time -it will sort of be something for the home town. Let's go." AND The orchestra played the engagement. CATARRH SINUS They were thanked. That was all. CH ART Five years later, Guy Lombardo closed -FREE a run in Chicago and opened at one of Guaranteed Relief or No Pay. Stop hawking- YOU MUST HAVE stuffed-up nose -bad breath-Sinus irritation - New York's largest hotels. It was the phlegm -filled throat. Send Post Card or Letter break he had wanted all his life. The hus- for New Treatment Chart and Money -Back band the woman who had asked him to A SOFT, ALLURING SKIN Offer. 40.000 Druggists sell Hall's CatarrhMedicine. of 63rd year in business. Write today! play at the Mothers' Club was the person F. J. CHENEY & CO., DEPT. 231, TOLEDO, O. who sold, signed and delivered the Lom- ... FREE FROM PIMPLES bardo contract! success of Guy's music has been SMOOTH, satiny shoulders-lovely THEbuilt upon popular sentimentality. It skin "all over " -a radiantly clear, might sound, now that everybody is lis- youthful complexion -men admire them and tening to it, like music that would be modern style demands them. IT.. STOPPED IN ONE MINUTE... easy to sell, music that people would take To be truly lovely, you must rid your skin of Are you tormented with the itching tortures of eczema, to instantly. It is not. The Lombardos, ugly pimples on face and body. And thousands rashes, athlete's foot, eruptions, or other skin af$ic- through Guy, have had a tremendous are doing it, with complete success. tiona? For quick and happy relief, use cooling, antisep- struggle to get people in the sentimental The real cause of disorders resulting in ugly PRESCRI tic,liquid D.O.D. PTION.Ita gentle oils soothe mood. Had it not been for the faith and pimple's may be nothing in the world except a the irritated skin. Clear, greaseless and stainless-dries financial gamble of one man the Lom- lack of the yeast vitamins B and G. When fast. Stops the most intense itching instantly. A 35c trial bottle, at drug Stores, proves it-or money back. bardos might never have made the grade. these elements are not present in the human When Guy came to the Granada Cafe diet in sufficient quantities, the intestinal tract in Chicago he was practically unknown. becomes weak and sluggish. Its function is It was in 1928, and the country was badly impaired. Constipation is likely to ensue Enlargements hot jazz conscious. Anything went over and this, in turn, often shows up in pimply skin. PHOTO ONLY Clear enlargement, bast, full if it was loud and hot. After the first Countless men and women have found that length or part group, pets or in cases, Foam work won- other subjects made from any pho- rehearsal, the manager came over. such Yeast Tablets to. anapehot or tintype at low price ders. This pure dry yeast supplies vitamins of 49c each; 8 for $1.00. Send as "If this is the type of music you are go- many photos aa r Re- B and G in abundant quantities and thus turn of original Dhotoe guaranteed. ing to play," he told Guy, "you won't last two days.' tends to restore the intestinal tract to normal SEND NO MONEY! those instances of vitamin deficiency. With lost mall photo with name and ad- "You don't like it ?" Guy asked. -in drees. Ina few dare postman will the intestinal tract again in healthy function, deliver heanbfui enlargement that 3/ditto "Yes, I do," the manager admitted. will Dever fade. Pay only 49c pine postage or Bend pimples should quickly disappear. 50e -8 for $ t.00, and wewil l pay postage oarselvee. "It's sort of soft, and dreamy, but my BEAUTIFULLY FREEEIToaequaintyoa 11 x 14 inches Start now. Try Yeast Foam Tablets and CARVED FRAME with the HIGH customers come here to be pepped up." quality of our work we will frame, until further noNee, ail pastel col - give them the chance to give you the same red oulargemeute FREE. Illoetratlone of beautifelly carved frame "Give me a week," Guy said, "if you for your choice will he cent with your enlargement. Don't delay. Act welcome relief they have brought to so many now. Write COMPN like it, I believe your customers will." EHURON STREEET PT. 7 CHICAGO, ILLINOISS others. . : d E11PCÑ It took three weeks, and a good many radio broadcasts to convince the crowds. Ask yourdruggist for Yeast Foam The manager never complained. He stuck Tablets today -and refuse uorI by his promise. substitutes, II, lulu- 4uhei IIm.d About a year and a half after Guy left hJ the Granada, word came to him in New Mail Coupon SALARY /Rai way Mall Clerk POSTMASTER for Trial Sample 1 I P O. Laborer Elevator Conductor York that the manager of the Granada TO START ( ) R. F. D. Carrier Auditor Stenographer 1 Special Agent was headed for ruin. It was shortly after e ( Customs Inspector U. S. Border Patrol NORTHWESTERN YEAST CO. $9Oto f City Mall Carrer Telephone Opr. the depression had gotten under way, and P.O Clerk Watchman 1750 N. Ashland Av., Chicago, Ill. #175 ( Stock Clerk Meat Inspector the manager just didn't have the money ( Spec. Investigator Secret Service Op, Please send FREE TRIAL sample of Yeast MONTHLY TYP File Clerk to hire first class entertainment. ist Foam Tablets. (Only 1 sample per family.) INSTRUCTION SERVICE, Dep1.115.11, SLLeais, Ma Lombardo, now in the four- figures -a- RG't -37 Send me FREE Dartioulare "Row to Qualify fog MEN.. Government Positions" marked '% ". Salaries loca- week class, went to the heads of the hotel etc. ALL SENT FREE. Name WOMEN tions. opportunities. in which he was playing and asked for two weeks' leave. Name Address Age Range Guy then herded the band to Chicago. 18 +o LCity . Stale.. 50 Address He opened at the Granada the following J 69 RADIO MIRROR

night, played a week and a half- without pay-packed them in, practically put the Granada back on its feet. 7/rrtilfo de iNEW 1937 JIIT.sIFtl Another conclusive piece of evidence in the chain of Lombardo sentimentality can be provided by Fred Luther who runs ,V I I D W E S T a small dance hall in the heart of the Pennsylvania mountains, in the town of 18TUBE RADIO Carrollton. He and Guy have been pals for years. Ever since 1927, to be exact, when Luther started out .to boost Guy's 6 WAVE BANDS lt± popularity, and Guy vowed to boost Tis CHASSIS Fred's business. OI?P6RiOßMS ORD/NARYSSTS COST/NC Last October, Guy played his tenth en- TWICE A S Aft/C1 gagement in Carrollton, Pennsylvania, at the Fred Luther dance hall. From as far FACTORYTO Y0U//%GC! as a hundred miles away the Pennsylvania farmers will flock to see and hear the Ip;.o Lombardo music, and most of them can say, "1 can remember him when -" 5 (Liss mers) When? That night Guy opened for the first time at Luther's, and the lady in the box office sold two hundred and ten tickets. Last year the number was well over four thousand! And all because Fred Luther and Guy MAIL COUPON 'LOAN' FOR NEW FREE Lombardo took a liking to each other, be- 40PAGE CATALOG cause Fred, during the days Guy was get- See this amazingly beautiful,bigger,better, ting a start. wrote letters of recommenda- more powerful radio tion to other managers, shifted bookings before you decide. Out -per. around so that Guy could make a little forms $150 radios on point-for-point comparison. Powerful Triple -Twin more money here and there. tubes (2 tubes in one) give 22 -tube Just why Guy Lombardo has this sen- THE COURT results. Scores of marvelous features, timental attitude towards music and many of them exlusive, give you thrilling super performance and magnificent foreign people is not hard to explain. He gets it reception. With Dial-A -Matic Tuning (optional), for from his father, Guy, Sr. example, stations come in instantly, automatically, It took Guy over three years to per- perfectly. Zipl...Zipl...Zipl...as fast as you push OF HUMAN buttons. Exclusive Midwest Electrik -Saver cuts radio suade Guy, Sr., to move from the old wattage consumption 50 %, enables Midwest radios farm in London, Ontario, to the United no more current ordinary States. And only when Guy had found a TRIAL! farm that was so similar in appearance to You have a year to pay -terms are as low as 10c a day -and RELATIONS you secure privilege of 30 days' FREE trial in your own home. the London farm would Guy, Sr., even In addition, you are triply protected with -Foreign Reception Guarantee, One -Year Warranty and Money -Back Guarantee. consider it. MIDWEST RADIO CORP. ---4 Brought from the Est.1920. CableAddress: MIRACO,..All Code, September, just before the family vivid pages of DEPT. G -51 CINCINNATI, OHIO LASTwas to move, Guy received a frantic True Story Magazine- from the letter from his mother. COUPON TODAY,. ,- MAIL Guy, Sr., refused to leave the old home- throbbing radio revelations of the ?lee 30-DAY TRIAL OFFER stead unless he could take his pet cow! Court of Human Relations- direct; 1 40PAGE FOUR-COLOR 7itee CATALOG Guy explained that he could get several MIDWEST RADIO CORPORATION cows that would be just as good right in to the screen of your favorite film Dept. G.51, CincinnoN, Ohio the United States. theatre. Without obligation on my part, send me your new to his was a FREE catalog and complete deuils of your liberal Guy, Sr. stuck guns. It 30-day FREE trial offer. This u NOT an order question of the cow going, or nobody go- Name ing. So the cow went along with the Lom- Enacted by brilliant bardos. A special trailer was built, and casts-pro- Address Guy, Sr. bought twenty tons of select duced and directed under the Town State Canadian hay for the cow to munch. The first night on the road the Lom- supervision of the famous Colum -' Splendid opportunities. Prepare in spare time. Easy plan. No previous bardo family attempted to register at a experience needed. common school bin Pictures organization "The educationducation sufficient. Send for free very exclusive hotel. Guy, Sr., asked the "Opportunities an Photogra- plsy". particulars and requirement& manager, nicely enough, to find a place to Court of Human Relations" prom- American School of Photography keep the cow for the night. The manager, 3601 MIchigan Ave. Chicago, IN. ises to be one of the screen's most polo just as nicely, informed Guy, Sr., that he was not interested in handling accommo- unusual entertainment features. dations for a cow. Guy, Sr., promptly struck his name Mat4ee - from the register, and the remainder of the nights on the trip were spent in tour- STOP DIAPER ist camps! vo- DRUDGERY Just as Guy's father has this fine sentimental feeling towards the animals he has for 3c a day been around all his life, so has Guy that same sentimental, musical obsession with Use Babypads inside everything he comes in touch with. It is cloth diaper, remove human. It is real. and flush away when Before I left that afternoon, Guy told soiled. Soft, safe, san- me about a conversation he had in a Chi- itary, Babypads end unpleasant diaper cago hotel a few months ago with his by care for mother; pro- friend, Lou Gehrig. SP°nsored tect baby's tender "Guy," Lou said, "the day I am too old skin from the risk of to get up there at the plate, it will take painful diaper rash. ORp.I 250 for $1 or 50 for 25c the entire National and American league at Department and -with baseball bats -to drive me from C oLUM c Drugstores. For FREE the park!" supply, p cTtRESon stories*r ZIpE full day's write And Guy answered: "Lou, if the time t bosed j1 DENNISON'S ever when I'm leading an or- TRUESerOR pictíon Dept. BA -195 'comes not ThaD Framingham, Mass. chestra, it will be because 1 am too feeble asttan9et to climb up on the band -stand," Truth is The two sentimental friends shook Oa4>n3 BABY PADS hands on that. 70 RADIO MIRROR Faith! (Continued from page 26)

to life. I was reminded of old things- good old things out of a vanished and happy adolescence. It seemed like the times when my mother sat at the iano and played "Ben Bolt," while my father and the rest of us caroled behind her with deep feeling; and, stranger still, I was reminded that I was an American. His program was both a revelation and a gala party. We sang "Pack Up Your Troubles," 'Smiles" -with a dramatic interpretation by Lee Roberts, composer of the song, who furnished a moving inter- lude- "Dixie' and numerous others, end- ing with "Auld Lang Syne." As "Auld Lang Syne" died away, hurried back stage to keep my appoint- ment with Rodeheaver whom I had not WAKE UP YOUR seen for almost twenty years. It was not difficult to realize why he has been one of the great spiritual leaders LIVER BILE... of his generation, as, little by little, he Without Calomel -And You'll Jump sketched his background and unfolded his Out of Bed in the Morning Rarin' to Go wholesome philosophy. The liver should pour out two pounds of liquid Born in Ohio during the year 1880, his bile into your bowels daily. If this bile is not flow- parents took him to the hamlet of Jelli- ing freely, your food doesn't digest. It just decays co in the hills of East when he in the bowels. Gas bloats up your stomach. You get Tennessee TAKE THE SYRUP THAT constipated. Your whole system is poisoned and was a baby. He grew up there. you feel sour, sunk and the world looks punk. It was almost thirty years later, that Laxatives are only makeshifts. A mere bowel Homer Rodeheaver, whose rich baritone movement doesn't get at the cause. It takes those him good, old Carter's Little Liver Pills to get these had brought local and some distant CLINGS TO THE two pounds of bile flowing freely and make you fame, joined forces with Billy Sunday. feel "up and up ". Harmless, gentle, yet amazing Together, they trekked up and down the in making bile flow freely. Ask for Carter's Little Liver Pills by name. Stubbornly refuse anything land for another twenty years. In his ca- else. 25c. pacity as soloist and leader of the congre- COUGH ZONE gation's singing, it is certain that Rode - Mother! When your heaver has appeared personally before child has a cough (due to a cold), remember : ENLARG EN S more people any this a cough medicine than other man who ever must do its work PHOTO lived. The Billy Sunday tabernacles held where the cough is lodged Amazing Introductory Offert Mail us 4 Inap- ..in the cough zone. Smith Brothers t,ves (filme) with this ad. and 95c (coins); receive an average of 10,000. In the whole course Cough postpaid 4 beautiful 5x7 inch enlargements: Syrup is a thick, heavy syrup. It clings to the 15 for E1. Size 418. 4 for 25e. postpaid: I for of Rodeheaver's amazing career. they 10c. plus Se tau. Canada too. Neg. rat. M 1. cough zone. There it does three Unique Art Serv,ee, IR E. 58 St. N Y. City were filled to capacity and overflowing. things: (1) soothes, (2) throws a protective film over the irritated area, (3) helps to loosen phlegm. biggest of the Sunday tabernacles Get Smith Brothers' -it's safe! 350 and 60¢. THEwas in Philadelphia, but a peculiarity in 100% Improvement Guaranteed the way the New York tabernacle was We buid,, strengthen the vocal organe- net wt[h wptnp Lemmas-but by fundamentally built afforded standing room for 4,000 sound and scientifically correct intent ezereuee . . and abeolutely guarantee to ,mprove any aingmg above the 16,000 seating capacity. "IT CONTAINS or Veaking voice at /east 100% . Write for wonderful voice book -sent free. Learn WHY you "We filled it every night," he explained, voice you literature sent tanyone under ss sign dor "away up there at 168th Street. That wac VITAMIN A" PERFECT VOICE INSTITUTE. Studio 7911 what started the buses running that far 64 E. Lake St., Chicano uptown." This vitamin raises the resistance of the mucous "The things which happen, which a song membranes of the nose and will do," he said, as a distant look of re- throat to cold and cough YOUR PHOTO membrance stole into his eyes, "are amaz- infections. ing. At 1 on CIGARETTE Pittsburgh once, was singing a group of hymns over KDKA.... It was it a LIGHTER a long time ago, but the telephone opera- Newest giftsensation!Yoar tor broke all rules and risked her job to photo copied and tinted in life- SMITH summon me to the phone. I BROS. like colors on a swanky cigar- shall never te ette lighter. Latest novelty. A POST forget that call as long as I live. I heard clever way to carry your Sweetie's PAID picture too. Send any photo large the voice of a woman. COUGH SYRUP or small, and 60c.Give color of hair and eyes. We "'I wanted to talk to you,' she 'I NOW SALE IN mail Photo-Lighterwith colored photo on it to you with- said. ON CANADA in a week. Ong-foal photo retarnedanharmed. SaNefac- wanted to tell you -you saved me from tton guaranteed or money back. Be first to flash this amazing new idea on friends. Send photo and 50e today. suicide.' Dept. G, METRO ART STUDIOS "I 51 East 21st Street NEW YORK. N. Y. know, bless her heart wherever she is today, that she was telling the truth. The details she gave me proved it. The song I sang was 'Heartaches.'" In his evangelistic travels Rodeheaver BIc,ndesirowns! o'eSecrets Revealed has broadcast over nearly every radio sta- Wash Sunlight Into Beauty tion in the country. He told me that his Your Hair Sylvia of Hollywood has put all her beauty favorite song was "The Old Rugged with New secrets between the covers of a book. In No Cross," and admitted a preference for Shampoo and Rinse! More Alibis you will find all of the treatments hymns, "As I've suggested to my radio Bring out the full radi- (, and methods which have made her a power in colleagues," he went on, ant loveliness of blonde Hollywood. You will find out how to reduce "the old Ameri- or brown hair with New fat from the hips, abdomen, breasts, arms, legs can songs -not too jazzy, and not too Blondex, the Shampoo and ankles. You will learn how to acquire a highbrow -are the ones the radio audience and Special Golden Rinse likes that washes it 2 to 4 firm lovely face, beautiful hands and feet and best. shades lighter and brings myriads of other Hollywood beauty secrets. "A lot of rhythm in its system," he said. out the natural lustrous golden sheen, the allur- Only $1.00 postpaid. "is what the country needs. ing highlights that can make hair so attractive. When a man New Blondex keeps hair and scalp healthy and hears a song his heart is moved, but when is absolutely safe for It contains no harsh Macfadden Book Co., Inc. he gets into it and sings, bleaches or dyes. Try it today. The new com- himself, it's a bination package -SHAMPOO WITH FREE Dept. 1 1926 Broadway New York, N. Y. different reaction. Sometimes I say what RINSE -now also in 10e size at all stores we need is more music of the people, for THE the people, BLOND and by the people. It brings ß10NDfX, SHAMPOO &AIN'HAIR E

71 RADIO MIRROR back the faith of our fathers. Going up and down the land, I've seen first -hand how people are suffering from low morale. Believe me it comes back when Americans get together and sing. It was late when we said goodnight.. 1 was tired, while he was fresh as a child, vigorous and brimming with health. l went hack into the rain, but 1 didn't mind it so much now. 1 was but slightly interested in Broadway's storm scene; for I was absorbed in his last words, the words which epitomized his dream: "1f we can get America to sing there Happy Relief will be spiritual recovery. And that's my YOUR HANDS ambition in radio." Lovely NEW Treatment Gives Them From Painful Charm None Can Resist! PROGRAM DOTS AND DASHES: There Use FREE Coupon Below are two prominently sponsored community We want you to try ... FREE, because we sing programs on the airwaves. ... One is Backache know you'll love it! something different Gillette's, the other Palmolive's. . Bath Caused by Tired Kidneys for your hands. SOFSKIN CREME is NEW; heard they war between each other you never used anything at all like it. Its on CBS, Many of those gnawing, nagging, painfulbackaches swift, whitening, softening influence and for the title, "original." ... Choral experts, people blame on colds or strains are often caused by new however, sleeves these tired kidneys-and may be relieved when treated delicate fragrance will add allure to laugh up their at in the right way. your whole personality. . They the first White hands the very words breathe claims. know community The kidneys are Nature's chief way of taking ex- ... can be sing was heard in Chinese temples, 6,000 cess acids and poisonous waste out of the blood. Most romance! Their unfailing appeal people pass about 3 day years . . And 100 aga, Louis pints a or about 3 pounds yours through the magic of this wholly new ago. years of waste. Creme. With the first application, as it Wilkem, a French schoolteacher, popularized vanishes into the skin, leaving it velvet - If the 15 miles of kidney tubes and filters don't soft and lily -white, you'll know that at last them in his school classes in Paris, starting work well, poisonous waste matter stays in the blood. working These poisons may start nagging backaches, rheu- you've found the secret! a movement that spread to men's matic pains, lumbago, leg pains, loss of pep and en- SOFSKIN CREME works on a new prin- groups and finally became a national insti- getting the ciple. No oil; no after- stickiness. You ergy, up nights, swelling, puffiness under can gloves immediately! Don't be tution of choral societies. . At one time eyes, headaches and dizziness. wear were Don't wait! Ask your druggist for Does s Pills, discouraged over work- roughened hands; in France alone, there 3,243 choral or- used successfully by millions for over 40 years. They SOFSKIN restores their beauty. Get a 35c ganizations with 150,000 singers. . . And give happy relief and will help the 15 miles of kidney or 60e jar at your Beauty Shop, nat one sent in a box -top to become a tubes flush out poisonous waste from the blood. Drug or Department Store, or Get Doati s Pills. send NOW for a FREE 10 -day charter member. . Community sings be- jar and watch your hands re- came popular a decade ago in the movie spond to this beauty- giving palaces of America, thanks to organist Jesse FREETREAShRf \8°s miracle! (Enclose 3 cent stamp BaaK ié RINGS IIP for packing and mailing.) Crawford, who sandwiched them in between Write For FREE - eanoaYÌr./oráálra,verPii, No feature pictures and lavish stage presenta- oreor more. r a, t to at. 35° SOFSKIN CO., Dept. 230, Findlay. 0. Please send me Catalog of to Gold FREE 10 -day Jar Sofskln Creme. (I enclose 3c stamp for tions. . . . It's still being done in neighbor- Pins, Rings, above prim: :dor áai'i á'.ñá'i` not in ea.:`° 12 to 2). 31.Ó packing and mailing.) This offer good Canada. Emblems,Etc hood movie theaters.... Other experts give .0 . iln,Ì Ì]f ensl.54 Name credit to Harry Barnhart, a vaudevillian, ROCHESTfR,N.Y. Address for the revival of community sings. Actor City State Barnhart faund he had a better act in the four-a -day when he had his audience Perfect if You Can Regain Speech, you chime in. . . The Gillette community sing LEARN SAXOPHONE was first tried out on the regional Yankee Save months of bard Ourk and big costly lessons) Learn to play with AN EASY network far ten weeks, before trying the a "professional style ". A new STAMM time. . . Here agency men discovered that method of self Instruction brings you the "secrets" of a celebrated soloist. hi h describes the Bogue the 45 minute fiesto could stand a little radio WAY Unit Method for the scientific correction of stam- comedy. They hired Milton Berle, Wen- Every lesson shows you "tricks" your mering and stuttering. Method successfully used at ... teacher would use. For further information able to; Bogue Institute for 36 years-since 1901. Endorsed dell Hall, and Janes and Hare. . . . Berle MICKEY GILLETTE SAXOPHONE SCHOOL by physicians. u 1 n brma ton concerning correc- 26 O'Farrell St. San Francisco, Calif. tion of stammering sent free. No obligation. Benjamin works obout 15 minutes on the program, N. Boaue. Dept. 1150. Circle Tower. Indianapolis, Ind. then leoves the show up to the nation's assorted bathroom baritones and kitchen con- ANY PHOTO ENLARGED traltos. . . . The most popular community don't WORRY Size 8x10 inches sing tune is "Let Me Call Yau Sweetheort," Why putup with years of ABOUT or smaller if desired. written in 1910 by Leon Freedman and Beth discomfort and Same price for full length needless D 1

ON APPROVAL . w e Mutual network. We defy you to tell this ring For Gladys Brandt -Edith Dick and from one costing $300.001 To Buddy are the vocal soloists on prove it to you. men send it Clark on for 25e down. If you do not Your Hit Parade and Sweepstakes. You'll think it the most exquisite piece of Jewelry YOU ever find pictures of Edith, and the new winter owned if your friends do not fashions, on page 44 of this issue. marvel at the glorious bril- liance of the magnificent fac- * * * simile diamond, return it and we will refund your money. THEME SONG SECTION R c.0 le day, al out nag. If delighted. continue payments of $1.50 month till the total balance of $6.00 is paid. Ring All you dance-band enthusiasts seem to shipped by return mall. Rush 25c in stamps or coin to: have lost your interest in theme songs Bradley Bldg. 381, Newton, Mass. lately-perhaps you know the signatures of practically all the established bands. At any rate, we haven't been getting the inquiries we used to. Here's a theme song whose haunting beauty struck me so much the first time Ginghams, Percales, Prints, Voiles, I heard it that I got to work and tracked Chambrays, Shirtings, Crepes, ate. New clean goods direct from us at a big it down. it's "Blue Reverie," which saving Latest assorted Colon. Newest patterns for dresses Our finest quality. George Olsen has adopted as a signature NO Pay postman 97e tune since taking over the late Orville SEND MONEY plus a few cents delivery charge. 20 yard bundle 51.29 Knapp's band. An original composition, postage pant, money with order. Satisfac- tion guaranteed or money hack it's by Chick Floyd, who plays the elec- EASTERN TEXTILE COMPANY tric organ in the Olsen orchestra. EASILY - QUICKLY-AT HOME Dept. A-40, Greenfield, Mass, * * * `'CIT- rAv PRACTICAL SHOP METHODS -REAL EQUIPMENT Use the coupon below for answers to Train for good full timo end spare time fobs right in your irown home.Earn hlelcaminX Life- timeemploymentservice your questions. But remember, sometimes to graduates. WRITE TODAY for Free Book and fall details. ELECTRIC INSTITUTE ve've answered those questions elsewhere W Dept, 37 -A Hinsdale. Illinois Acidity Makes in Facing the Music.

Ken Alden, Women look Older Facing the Music, RADIO MIRROR Be My Local Agent Kidneys Often to Blame 122 East 42nd Street, New York City. Women, TÓ$12.Ä DAY more than men, are the victims of excess Acid How would you like to wear this fine. In the system, due to poor Kidney functions, which may I want to know more about: made- to-measure, all wool suit at my undermine health and vitality, dry and coarsen the skin expense? Pay no money. Just promise to or cause Getting Up Nights. Burning and Itching, Leg Orchestral Anatomy show it to friends, and follow my Pains, Simple plan. Do this easy thing and earn Nervousness. Dizzi- p to $121n a day, without canvassing! ness, Headaches, Lumbago, Represent my big, old tailoring company. Swollen Ankles, Circles Under Theme Song Section Make biggest money of your life. I need Eyes, or Rheumatic Pains. an ambitious man in every town. Help your Kidneys filter 3 EXPERIENCE NOT NECESSARY - ACTUAL SAMPLES FREE - I pints of Acids i and Wastes I send you absolutely free gorgeous. IQi from your system each day Following the Leaders valuable big dem- - onstration equi mens containing actual samples and for lust one week with the dozens 01 valuable surpr ses. Demonstrate these lam Doctor's prescription Cystex. pies for me. Show World's Greatest Tailoring Values. $10,000 deposited with Bank Or Save money for friends. Make money yourself. of America, Los Angeles, is Write! Send No Money! Do it now. Get valuable dem behind onstration equipment the guarantee that FREE and opportunity FORD FOR YOU Cystex must fix you up and Pay money to get your own sults I want make you feel and look years Name and overcoats FREE. andnew younger back. a Write today. Ford. 'Free to results In 48 hours. Telepho e your druggist for Address H.J.COLLIN,Oept. N -349 Producers." teed Cystex (pronounced Siss -tex) today. Progress Tailoring Co., 500 S. Throop Street, Chicago 73 RADIO MIRROR

This Is Romance

Sensational (Continued from page 11) one could almost call them dreams, that BARGAINS Andre Kostelanetz built up about Lily Guaranteed Pons came out exactly as he expected. Model Lily proved to be, as a working artist, $102.50 all that Andre had hoped she would be. Now Only And how did Lily feel about Andre? Well, at first, her attachment was purely professional. She had a job to do, to $449°h or bring music to people and make them On Easy Terms like lt. The man she worked with -Andre Don't Sleep Small Carrying Charge / ! Kostelanetz -was the easiest, kindest in- r. dividual in the radio world, and her at- 10 Day Trial`# titude was more grateful than loving. on Left Side, No Money Down I f observations do not fail us, we may believe that it was the combined Kos - Crowds Heart Positively the greatest bar- Fully telanetz -Pons sense of humor that put gain ever offered. A genuine GUARANTEED GAS PRESSURE MAY CAUSE DISCOMFORT. full sized $102.50 office refinished their relationship on a more personal and model Underwood No. 5 for only $44.90 l u.e, an easy terms Rae RIGHT SIDE BEST. up-to -date improvements including standard 4-row k Yb and back- human basis. To quote Andre again: spacer. automatic hftlock key, 2 -color etc.t h ribbon rever ribbo If Perfect all purpose typewriter. ce Completely rebuilt and FULLY GUAR- "It was on April Fools' Day, last year, you toss in bed and can't sleep on right side, try ANTEED. shortly after Miss Pons' series had Adlerika. Just ONE dose relieves stomach GAS press- Learn Touch Typewriting Money Back Guarantee ing on heart so you sleep soundly. started, and I decided Complete (Home Study) Send coupon for 10-day Trial to play a little Adlerika acts on BOTH upper and lower bowels and Course of the Famous Van you decide to keep it pay foul matter Sant Speed Typewriting -lt practical joke on her. As she stepped brings out you would never believe was in your System only $3.00 a month until system. This old matter may have -fully illustrated. (term price) Is paid. up to rehearse a song, I had the orchestra poisoned you for learned, given dur- $49.90 months and caused sour stomach, headache or iasilyng this oiler. Limited offer -act at once. GAS, play four notes higher than the score. nervousness. INTERNATIONAL TYPEWRITER EXCHANGE Her keen ears caught right on, and she 231 West Monroe St., Chicago, III., Dept. 103. Dr. H. L. Shoub, New York, reports: "In addi- Send Underwood No. 5 (F. 0. B. Chicago) at once for 10 -days I sang right along with us, her eyes tion to intestinal cleansing, Adlerika greatly re- trial. if I am not perfectly satisfied I can re turn it express ol- duces bacteria and colon bacilli." lect, if I keep it 1 will pay $3.00 a month until have paid $49.80 twinkling. So the joke was on me." (term price) in full. All during the series of rehearsals and Mrs. Jas. Filler, "Gas on my stomach was so bad I For quick shipment give references and occupation. could not eat or sleep. Even my heart seemed to hurt. Name...... Are.... broadcasts thatfollowed there were many The first dose of brought me I Address Adlerika relief. Now eat little incidents like that one which made, as I wish, sleep fine and never Felt better." as the publicity girl remarked, the grow- Give you, bowels a REAL cleansing with Adlerika ing romance of Lily and see how good you feel. Just ONE doso relieves Pons and Andre GAS and constipation, At all Leading Druggists. MEN WANTED ta WEAR Kostelanetz "so cute. Lily was scheduled to stay on Andre's program thirteen TRIAL For SPECIAL TRIAL SIZE send 10c, coin NEW WAY TO EARN SUITS or stamps, to Adlerika, Dept.116, St. Paul, UP and weeks -she stayed thirty -nine. Which OFFER Minn. 'v TO $14!'A DAY. SHOW FRIENDS! should conclude clue number two. Big clothing manufacturer wants am ikons man in every city to wear all wool. made- to-measure suits as demon- strator., and earn money showing to friends and taking orders. Sample sults FREE of extra cost! Your of over 150 woolens. No experience needed. S their regard for each other grew, Cchoicean start spare time. FREE! Write today for actual ous -alze samples and details of amazing FREE Andre's and Lily's attitude toward QUITZIT Making Does pet dog or cat cause annoyance and embarrassment Pioneer Tailoring Co , Chicago.. iii. each other became more guarded. Only the by misbehaving on rugs, in corners, etc. i QUITZIT most subtle caught the meaning in the teaches them good manners, prevents insanitary sights and odors. Harmless -Effective -No Repeats. Keeps own commonplace things they spoke of to each and stray animals from ruining shrubs, trees, tramping, Send for other. Some people working on the Ches- digging and "parking" on lawns and in flower beds. ECZEMA Order QUITZIT today, 50e (coin) postpaid; Tull instruc- FREE SAMPLE terfield program saw what was going on tions. Double quantity and strength $1 (bill), add 20c TORMENTS and then went about minding their own (coin or stamps) if C.O.D. Money -back guarantee. Agents Poslam Wanted. L. H. REINHARDT DON'T SUFFER ANY LONGER STATION G business. Others, even now, do not know 197 Armstrong Ave. Dept. RM Jersey City, N J. Thousands testify to quick, soothing NEW YORK anything about the actual feeling between relief from itching and burning of Lily and Andre. eczema, angry red blotches and itchy pimples from external causes. For quick, efficient help Clue number three. That supposedly from your druggist sad day when Lily Pons was to leave the Chesterfield program, and embark for wASHABLE OURABLE COMFORTABLE FOR Hollywood to make her first talking pic- A BEAUTY A/D MAILED ON DOUBLE CHIN arcripr ture, "I Dream Too Much." What would of f i.Do OsIAM become of Andre? Would the distance of SAGGING FACIAL MUSCLES A CONCENTRATED OINTMENT KEEP YOUR. DROOPING vCONTOURS swé úsiD kill Alt rai.n, .1 VFAa three thousand miles their romance? CHIN UP 1747,0/A-p roN OeI If you had been DIVISION playing this mystery p,1aaa b9- cunetCAL 0F n w. rwrr rr. game when you saw Lily Pons' picture, / W. SCOTT TAYLOR TPEN7oN,4,. you would have found the answer to that COUGHS... question on the credit sheet of "I Dream Too Much." Under the title, "Musical Direction," was the name Andre Kos - Get After That telanetz. Did Lily insist on Andre being Cough Today given the job? And did he fly three KEROSENE MANTLE thousand miles every week to be with with Lily, or was his heart only in his work? WITHOUT WICKS It is only a clue, but remember it. Later LAMP PERTUSSIN NIGHT AIR on you will see all that it means. TURNS INTO Pertussin is so good for coughs Now we have this foundation, and these BRIGHT HOME LICH that over ONE MILLION I PRESCRIPTIONS were filled observations, and we come to the present. in a single year. This estimate is based on a Prescription Ingre- To the "today" clues. Upon what can Amazing new- dient Survey issued by the we hang our today's observations? What typeillumination American Pharmaceutical Association. enables us to say, It relieves coughs quickly by stimulating the tiny mois- is it that tells us that the Lily Pons-Andre ture glands in your throat and bronchial tract to pour out Kostelanetz romance is at its peak? Lily No matter what their natural moisture so that sticky, irritating phlegm is kind of light you now use, this is easily raised. Coughing ís relieved -your throat is soothed. won't talk. Andre won't, either -not BETTERandCHEAPER!" Beats Save money by buying the big economical -size bottle much. electric or gas. Equals light of 20 -enough for your whole family. Or. try Pertuasin first at wick lamps at half cost of ONE. I 1 our expense. Use coupon below for FREE trial bottle. We say much, because we have talked Yet there are no wicks to buy or trim, no smoky with him just enough to know how he chimneys to clean or break. Safe anywhere. feels, to realize the terrific pressure he 300 CANDLEPOWER freeairandwithony4% is under trying to keep his feeling for 3o¢ PERTUSSIN cheap kerosene (coal oil) mag ically t urns i t into 300 Lily Pons from being noticed. candle power of brilliant, white, soft light. pene- Prescríptlpn Seeck & Kade, Inc., Dept. S -3. Let's have a look at the clues on the trating every corner. Gives hours of bright light 440 Washington Street, N. Y. C. office. for few cents. World's lowest cost scientific light. FREE Please send met -oz. prescription of inside of the Kostelanetz business Enjoy this amazing, new ligilj in Pertussin FREE... by return mail. On the walls are pictures of the artists 30 DAYS' TRIAL your home for 30 days at OUR RISK, before de- AGENTS! Now who have worked with him. One picture ciding. Device built into beautiful, new making big Name of every star -with the exception of Lily art lamps of latest design. Send at weekly profits. once for illustrated folder, special low. Write at once. Address Pons. There are three of her and they're Introductory price offer, Act NOW! in the most conspicuous places. AKRON LAMP & MFG. CO., 123 Lamp Bldg., Akron, 0 74 RADIO MIRROR We go down to lunch together to have a talk about the stars he has worked with, WHAT AN AWFUL and his method of handling them. All very harmless enough, but does Andre HEADACHE! bring up the name of Lily Pons? Not once. He runs the gamut of emotion from A to Z about every other star he has worked with-until every name has been covered except that of Lily Pons! \\'hen her name is finally brought up, he actually blushes! "Yes," he says in his delightful accent, "Miss Pons is so easy If you like to draw, test your sense of de- to work with, a beautiful artist." And proportion, etc., with our then, most amazing of all, he reaches in When old -style laxatives fail to bring relief sign, color, from the headaches constipation causes -it's Art Ability Test. Get a frank opinion, his breast pocket and takes out a small worth time to turn to FEEN -A -MINT. Because Free as to whether your talent is wallet. From it he extracts a tiny strip FEEN -A -MINT is different; it's the delicious developing. of film. He holds it up to the light. It is chewing gum laxative, and what a difference Publishers and advertisers spend millions Lily. that chewing makes! FEEN -A -MINT acts Design and color Three separate pictures of her! He ex- gently, yet thoroughly, in the lower bowel - yearly for illustrations. not in the stomach. influence the sale of most things we buy. plains the details of the strip of film. Industry needs artists. Girls earn as much Which part of it is the sound track. How it is as men. Many Federal trained artists earn- was made. What most interesting to ing from $1,000 to $5,000 yearly. Many us is the look on Andre's face as he holds famous artists contributed exclusive il- the celluloid up to the light and looks at lustrated lessons to our courses. If you the image of Lily Pons. When he has have talent train it at home. This finished explaining the technicalities, he may be your surest way to success. looks at the picture for an instant longer, Courses sold on easy monthly payments. and then places it meticulously back in his wallet. Get free Art Test and Book describing in art. State age and occu- "That is how she looks when she sings," Your life can be so different when you're opportunities he the chains of constipation! FEEN- pation. Write today. says quietly. free from Where did he get the film? Was it a A -MINT, the modern laxative brings relief so FEDERAL SCHOOLS, Inc. gift from Lily? Does it mean something easily and pleasantly. No griping or upset Building stomach. No weakening after -effects. No dis- 1607 Federal Schools to both of them? It is another clue, a turbance of sleep when taken at night. Forget Minneapolis, Minnesota link in the chain of evidence. We do old- fashioned methods and join the 16 million not have to wonder about the look on people who have changed to FEEN -A -MINT, Andre's face as he gazes at the little strip the modern laxative. Write for a free sample Simulated Diamond of film. The look alone almost tells the to Dept. O-1, FEEN -A-MINT, Newark, N.J. IMPORTED15 story. To Introduce our Beautiful Blue -white Rainbow Flash Stones we will send a 1 Kt. Imported Simulated Diamond. Mounted in Lovely RING as this writing, Lily Pons has com- Illustrated. for this ad. and 15c ex. FEEN -A -MINT pense in coin. Address: ATpleted her second picture in Holly- National Jewelry Co. Dept. 10 -E wood. Again it was Andre who flew to the THE CHEWING -GUM LAXATIVE Wheeling, W. Va. (2 for 25c) Mention your Birth Date, West Coast every week to do the musical THE 3 MINUTES OF CHEWING MAKE THE DIFFERENCE and we will include FREE a score on the picture. The day I talked to FREE imported from the O RI ENT him, he was getting ready for another week -end trip to the coast. Clue? I should PHOTO ENLARGEMENTS so. is 5" by 7" -25c each. Five for $1.00. 8" by 10 " -40c each. say Just why Andre flying to the Three for $1.00. From any negative or part of negative. coast again? deduction us Negatives made from pictures 25c each. Roll films de Simple tells that veloped and printed 390 a roll. 16 mm. movie film de. Hollywood Hints on it isn't to work on the picture. The picture veloped $1.50 per 100 ft. Prompt. satisfactory service How to be has been completed. guaranteed. ROBERT SCOTT, Box SS6, Saltsburg, Pa. Beautiful Listen to the conversation took radiant, glamorous beauty of the screen stars that THEcan now be yours. For the very same methods place between Andre and a gentleman in which the famous stars of the screen and stage use to ac.ulre and maintain their beauty are now revealed by an elevator in the Columbia Broadcasting Sylvia of Hollywood in ber new book, "No More building. Said the *entleman : Alibis." Send for your copy of this book today. 11.00 postpaid. "How was the trip last week, Andre ?" What MACFADDEN BOOK CO.. INC. "All right," Andre answered, "although Dept. 1, 1926 Broadway. New York, N. Y. I got quite a scare. Just out of Denver Do You Do with 0555 something went wrong with one of the wings, and I thought we were going to have to make a forced landing in the Your Little Finger? LEARN TO PLAY mountains." -when you pick u? a Blast or ad)? ... You know from "I wouldn't make that trip for anything watching others that charm and poise can be destroyed in the world," said the gentleman. instantly by the misuse of hands. And by the same "Oh, it isn't so bad.' Andre answered, token, the coma use of your bands can become a tre- PIANO mendous social and business asset. Great actresses "I get a little frightened now and then, accomplish much of their poise by proper hand action. BY EAR' but it is nothing." The makers ofFrostìlla -the famous skin lotion that "How do you like it out there ?" the keeps hands, face and body smooth and lovely -asked NO NOTE READI116-NO SCALE PLAYING COURSE Margery Wilson, the international authority on charm . you can .11;,i3., dag, w hume lune -Yw lave TALENT. gentleman asked. and poise, to tell Let e popular Redo Pend ban' your harde to play Piano by E. TEN LESSON METHOD soot podpud for $1.00. "Fine." Andre answered. "last week we U. S Pacha, plus podege. Neth,g more how to hold a cigarette ppaay $1.00 went swimming, and we had a lot of fun." L. bry. S.hdeeben e hared -or yaw retuned. how to pick up cards Pi.,e A

you have followed the clues, you must have seen the whole picture, and you must feel as we do, that there is something deep The Love I Had to and fine, a feeling devoid of sensational- ism, and filled with respect, in the manner that Andre Kostelanetz hides his feelings for Lily Pons. Of course, all of us are a little bewild- Fight ered -and excited. We don't know what will happen next. At any rate, we couldn't be more surprised at Andre's numerous week -end journeys than the colored porter who carries his bags at the Newark Airport. A few weeks ago he scratched his head when he saw Andre alight from the plane, and said: "Mistuh, you all got to inspect this air line every week ?" If he only knew!

The Tragic Price Mary Marlin Paid for Success

(Continued Irani page 13)

"Get out and don't ever come back," he shouted. escape. Perhaps it is true that everything is written, somewhere, years before it happens; that all our petty decisions are nothing but dust thrown into the wind. "As she responded to my every touch, I knew intuitively just how she Two days before the wedding her tele- to phone rang. felt. In my new -found delirium I did not wish speak or stop dancing- "Miss Blaine? There's been an accident! I just wanted to go on and on, endlessly, in rhythmic tide with Patty, You must come at once!" holding her close, drowning myself in the unfathomable depths of her An accident! He was hurt! Quick! Taxi, Mercy Hospital. Hurry! White shadowy eyes. Tonight was forever-and it was ours!" walls, shiny floors, starched linen, the smell of antiseptics. A long hallway . . . * * * an open door. He lay very still. A doctor wrote some- At last he had found the great love of his life. In an ecstasy of joy, thing on a chart. Tenderly she bent over his thoughts raced into the future blissfully happy future with this the bed, anxiously looked up at sober -a faces. Her eyes asked a question. Some- exquisite girl forever at his side, with their children growing up into proud one answered. manhood and womanhood. Oh, it was too good to be true! "Concussion." "Will he.. ?" And that's just what it proved to good to be true. For the They looked away. be-too Then, seeming to sense her presence, very next day he was to discover that, instead of embracing this love, he faintly he opened his eyes. He couldn't would have to fight it-fight it as if it were a plague. Could he do it? And speak, but he tried to smile. Vainly tried to smile for the last time at the girl he if he didn't- But read for yourself this powerful and fascinating human loved before his face slowly relaxed, his document, "The Love I Had to Fight " -a true story so poignant, so deeply eyes closed, he lay still.... moving that the Editors of TRUE STORY awarded it a magnificent They took her home. Somehow the $1000 sleepless night dragged by, the endless prize in a recent true story manuscript contest. You will find it complete hours into days. Somehow the master, in TRUE STORY Magazine for December. Time, slowly began the process which par- tially heals even wounds of the heart. Somehow she finally allowed her maid to ALSO IN THIS ISSUE answer the phone. NOW ON THE SCREEN It's your agent, ma'am," she said. "He EDITORIAL BY BERNARR MACFADDEN wants to know about the part." like to see re- enacted before MY If you would STRANGER HUSBAND THEY part ?" your eyes the stories that have pleased you and HANGED MY SON UNDER THE LIND- "The touched you and moved you so deeply when you BERGH ACT-IN WHICH MOTHER GOOCH "It's a new play. He says it's something read them in True Story Magazine or heard you've always wanted to do." them in the Friday night broadcasts of the True TELLS THE YEAR'S MOST HEART -REND- Story Court of Human Relations, be sure to ING STORY THE MAN WHO PLAYED "Oh, yes, I remember." urge the manager of your local theatre to show SATAN IN HIS DELIRIUM WAS IT Absently she looked down at the furls every one of the forthcoming. True Story Court of satin she held in her hands. A wedding of Human Relations series sponsored by JUST BIG BROTHER LOVE AND I WAS Columbia Pictures Corporation and based on THE GUILTY ONE EVEN THOUGH I gown, a wedding gown she would never her fingers. stories from True Story Magazine. Already WAS A MOTHER I MARRIED FOR MONEY wear. Slowly it slipped from thousands of theatres throughout the country "Tell him," she said softly, "tell him I have arranged to feature these vivid ten THE TRUE STORY HOMEMAKER AND minute dramatizations. Watch for them! MANY OTHER INTERESTING AND HELP- shall take the part." FUL FEATURES AND DEPARTMENTS.

TUNE IN THE TRUE STORY COURT OF HUMAN RELATIONS EVERY FRIDAY NIGHT, COAST TO COAST NBC RED NETWORK. SEE YOUR LOCAL PAPER FOR NEAREST STATION AND EXACT TIME. PRIZES! DO YOU THINK YOU KNOW JACK BENNY?

Then you're due for a series of shocks -all you True Story have to do is read the story about him in the February DECEMBER -OUT NOW! issue on sale December 23. RADIO MIRROR Exposing Radio's Racketeers! Did Gray Hair (Continued front page 16) Rob Them of $95 aWeek? better he still has the prestige of a fine radio show at little cost to himself. if the racketeer knows his job, and he usually does, the advertiser is so bedazzled by the time the deal is closed that he doesn't notice the contract mentions no stars by name-just lumps them all together under the general heading of "vaudeville talent." Now Comb Away GrayThisEasy W ay On the night of the broadcast an aggre- GRAY hair is risky. It screams :"Yon gation of third -rate, broken -down vaude- are getting old!" To end gray hair handicaps all you now have to do is villians shows up at the studio; the show comb it once a day for several days with is terrible; the advertiser doesn't pay the a few drops of Kolor -Bak sprinkled on the program your comb, and afterwards regularly once balance of the money, but or twice a week to keep your hair look- has still cost him far more than it was ing nice. Kolor -Bak is a solution for ar- worth, and the promoter, after paying off tificially coloring gray hair that imparts color and charm and abolishes gray hair his talent, has still made a nice chunk of worries. Grayness disappears within a profit. week or two and users report the change which ad- Is so gradual and so perfect that their Here's a practice cheats both friends forget they ever had a gray hair vertiser and listener. Mostly it's carried and no one knew they did a thing to it. on by small foreign -language stations in Make This Trial Test big cities. A promoter buys an hour of Will you test Kolor -Bak without risk- time from the station. The station offi- ing a single cent? Then, go to your drug If it does. do some- or department atore today and get a cials don't know what he's going to do bottle of Kolor -Bak. Test it under our with the hour; they ought to, but they thing about it! Get guarantee that it must make you look bother to ask. Then the promoter a raise in salary -but first get the train- 0 years younger and far more attrac- don't ive or we will pay back your money. peddles this hour piece -meal to indepen- ing that will entitle you to this raise. Buy a bottle of KOLOR -BAK dent merchants, taking whatever he can Thousands of FREE today and send top flap of car- I men in the same fix as ton to United Remedies, Dept 441, I get for one or two minute "announcements" you have gotten this training by spare - 544 So. Wells Street, Chicago -and I on The program, as it finally the station. time study of an I. C. S. Course. receive FREE AND POSTPAID a bOc I emerges from the loudspeaker, consists of a box of KUBAK Shampoo. a forty -five minutes of commercial blurbs and fifteen minutes of music, interspersed INTERNATIONAL CORRESPONDENCE SCHOOLS

Hanóuf FREE CIGARETTE in snatches of a few bars each between Box 2.293 -C, Scranton, Penna. . i . , selling talks. Here is the list of adver- i. $ ' WE Without cost, please send me full particulars about introducing NEW WAY TO SMOKE. We tisers on a typical actual program-four the subject before which I have marked X: furnish you Free Cigarettes. Ask any man to a restaurants, two butchers, two watch- TECHNICAL ANO INOUSTRIAL COURSES have a Free Smoke. Hand him LIGHTED Architect O Sanitary Engineer Cigarette from beautiful pocket -size Magic makers, two candy stores, one dance hall, O Case ". Just touch button. Presto! Out comes O Architectural Draftsman O Steam Engineer LIGHTED Cigarette automatically. No batteries one travel agent, one bakery, two delica- O Building Estimating El Marine Engineer or electricity. Get Magic Case for 15 days' trial D Contractor and Builder D Bridge Engineer at our risk. State favorite brand cigarettes, tessen stores, one women's dress shop, O Structural Draftsman D Bridge Foreman MAGIC CASE MFRS., Dept. A -4661 Building Foreman 4234 Cozens Ave. St. Lotus. Mo. O Structural Engineer O and one lingerie shop. The whole practice O Electrical Engineer O Diesel Engines This Beautiful Lifelike is a gross abuse of the commercial possi- O Electric Lighting D Aviation Engines O Telegraph Engineer O Automobile Work bilities of radio, resulting in programs O Telephone Work O Radio O Plumbing O Steam Fitting PHOTO RING which are dull and irritating to listeners O Management of Inventions O Heating O Ventilation NEWEST SENSA. BEND O Mechanical Engineer O Air Conditioning TION! Send anyNO MONEY! Pharmacy snapshot or photo and of no possible value to advertisers. O Mechanical Draftsman O Refrigeration O and we'll repro - O Patteromaker Machinist D R. R. Locomotive. duce in this O Foundry Practice O R. R. Section Foreman beautiful onyx- O Reading Shop Blueprints O R. R. Signalmen like ring while we're on the subject of for- Indestructible! (Hand -tinted O Heat Treatment of Metals O Air Brakes O Coal Mining Waterproof! 25c extra) ANDeign- language stations, let me tell you D Sheet Metal Worker O Chemistry O Fruit Growing Enclose strip of paper for ring Mae. Pay post- D Welding, Electric and Gan O Navigation O Agriculture man the one about the pastor of a foreign -lan- O Civil Engineer O Toolmaker O Cotton Manufacturing ay postage. PHOTO MOVETTEO RING COë O Highway Engineer O Woolen Manufacturing Dept. 4. 626 Vine Street, Cincinnati, Ohio. guage church who conducted a marriage O Surveying and Mapping O Poultry Farming bureau over one of these stations in New BUSINESS TRAINING COURSES O Business Management O Business Correspondence York. On his program he offered to intro- O Industrial Management O Lettering Show Cards duce young people of his faith to each O Traffic Management O Stenography and Typing CLEANS CLOTH ES O Cost Accountant O Civil Service O Mail Carrier NewWay...SellsOnSight other, object matrimony. The racket, of O C. P. Accountancy O Railway Mail Clerk NEW DRY -CLEANING CLOTHES BRUSH. course, was to perform the ceremonies O Bookkeeping D Signs O Grade School Subjects Revolutionary O Secretarial Work O French O High School Subjects invention. Banishes old -style for his boys and girls if they fell in love. Salesmanship O Spanish College Preparatory clothes brushes forever. Never anything like itl O Service Station Salesmanship O First Year College Subjects Secret chemical plus unique vacuum action. And as a sideline racket he slipped nu- Illustrating O Cartooning Keeps clothing spic -and -span. Also cleans hats, O Advertising O English O drapes. window shades, upholstered furniture, merous commercial blurbs for a furniture OOMESTIC SCIENCE COURSES etc. Saves cleaning bills. Low priced. into O Professional Dressmaking O Millinery AGENTS WANTED. Hustlers making store his radio talks! and Designing O Foods and Cookery phenomenal profits. A healthy slice of business for foreign - Home Dressmaking O Tea Room and Cafeteria Se nples sent at our O Advanced Dressmaking Management, Catering SAMPLE OFFER ak io first loo language stations comes from dentists each It ho writes,writes Nó obli- Name Ave gation. details.details, Be area. in your and doctors. As no doubt you know, it is me TODAY. Address.. KRISTEE MFG. CO. 431 Bar St.. Akron, O. contrary to the medical code to advertise, but if a doctor advertises in a foreign City. State RELIEF FROM tongue, it isn't likely that anybody but the Present Position people he wants to reach will know it. If you reside in Canada, send this coupon to the International Correspondence Schools Canadian, Limited, Before you send money to a radio sta- Montreal, Canada. PSORIASIS tion, be reasonably sure in your own mind that the offer you are answering has been made in good faith. it's a pet gag for small stations to broadcast their own ad- f vertisements, asking you to send in ten oenmon cents for something or other -a cook- Dermoil has been used by thou- book, package of seeds, or similar house- sands of men and women throughout the country to secure relief hold article. If an established commercial from the effects of this ugly. firm makes such an offer through a sta- IT'S double- acting FOLEY'S stubborn, embarrassing scaly HONEY Generous trial size skin disease often mistaken for tion, it is almost sure to be bona -fide, but & TAR. One ingredient - A COUGH 25c stamps or coin eczema. Apply it externally. group coats irritated throat linings, Nonstaining. Grateful users re- if a station itself makes it, be careful, be- thereby quickly relieving tickling, port the scales have gone. the red patches gradually dis- cause you may not get the promised ar- hacking; and checking coughing. The RELIEF appeared and their skin became clear again after years other group actually reaches the bron- of suffering with scaly patches. Oermoil is backed by a ticle. if you write in often and bitterly positive agreement to give chronic sufferers definite benefit thial tubes, aids in loosening phlegm, thatALSO in two weeks time or money is refunded. Beautifully enough, you may at last receive it, but breakingupcold, andspeedingrecov- illustrated book on psoriasis and Oermoil FREE. Trial about nine out of ten people either give ery. No stomach -upsetting drugs. bottle and amazing PROOF OF RESULTS 25c to those Ideal for children, too. For speedy SPEEDS who send in druggist's name and address. Prove it your - up after one try, forget about it, or de- relief, speeded -up recovery, insiston- self no matter how long you have suffered or what you have RECOVERY tried. cide that their letters or the merchandise LAKE LABORATORIES got lost in the mail. DR Bur 6, Northwestern Station Depl. M -17, Detroit, Michigan (Continued on page 79) FOLEY'S RADIO ,1lIRROR BEGINNING NEXT MONTH.... GREAT flg«r C0nÜ4 i SERIES 5,OoO. oo p&mon/k kr YOUR TRUE STORIES

Beginning with January, each month until These are the stories that we seek and will further notice Macfadden Publications, Inc., pay handsomely to secure. Begin to plan your will award $5,000 in handsome cash prizes for first true story today. Send it in as soon as true stories. possible after January 1st and then prepare to take part in the February and subsequent con The first contest of this great new series tests. While it is a popular saying that "oppor- opens on January 2nd and closes on January tunity knocks but once" during the period 29th, 1937. Ten prizes ranging from the mag- of this contest series opportunity will knock nificent first prize of $1500 down to the sub- once each month. Can you afford to miss such stantial sum of $250 will be paid for the ten a chance to add substantially to your bank best true stories received from January 2nd to account? inclusive. January 29th If you have not taken part in true story Announcements regarding subsequent con manuscript contests in the past we urgently tests and prize schedules will appear in suc- suggest that before actually beginning to write cessive issues of several Macfadden magazines. you send for a free copy of a booklet telling "Facts You Should Know Before Writing True In the meantime prepare now to take ad- Stories ". A coupon is provided for your con- vantage of the splendid opportunity offered by venience. It will be to your advantage to read the January contest. Surely, at some period this booklet carefully. in your life you have lived or observed the working out of one or more true stories so Watch the February issues of this and simi- vivid, so gripping, so emotionally compelling lar Macfadden magazines (on sale during that men and women everywhere would be January) for contest rules, prize schedule and pleased and thrilled to read them. other important details.

Macfadden Publications. Inc., P. O. Box 490 MACFADDEN Grand Central Station, New York, N. Y. Please send me my free copy of your booklet entitled "Facts You PUBLICATIONS, Should Know Before Writing True Stories ". Name INC. Street Town State 122 EAST 42ND St. NEW YORK (Print name of state in full.)

78 RADIO MIRROR (Corftiufied Iron: page 77) \,ou can t always be sure of such offers receive two instead of one. And upon en- even when they are made in the name of tering our store, mention this broadcast. some commercial firm, unless you per- If you do that, and make a two-garment sonally know the firm. Some stations purchase, you will be given two seats to make up fake names for non -existent next week's prize fight absolutely free!" firms, and put on programs supposedly Sounds too good to be true. doesn't sponsored by these firms. Let's take a it? It vas. Investigation revealed that special case. in order to make this racket the store in question not only failed to in- clearer. You hear a program sponsored clude some of its suits in the two- for -one by a firm calling itself the Eiffel Tower offer, but that the prices marked on the Hosiery Co. The announcer says: "As a clothes which were included, were exactly special introductory offer. ive will send one hundred percent higher than they listeners to this program three pairs of should have been -in other words. twice fine Eiffel Tower silk stockings. a flask of the proper amount for a single suit. Toujours \'ous perfume. and a beautiful Moreover, if a customer mentioned the hand -embroidered linen handkerchief-all broadcast upon entering the store he was for the introductory price of one dollar!" really tipping off the salesman to charge When the money starts to roll in the him top prices -because he was a sucker! racketeering station manager hustles out to the nearest wholesale district, buys the QUESTIONABLE accounts carried by cheapest and shoddiest hose, perfume, and small stations include advertising for handkerchiefs available. and mails it out. medicines and remedies which have been For her dollar the listener gets about condemned as worthless by government forty cents worth of pure and assorted investigators. Astrologers and fortune- junk. tellers are also heard, promising to reveal The point is, of course, that there is no your past and future life-even though Learn to Make Eiffel Tower Hosiery Co. It's just a ficti- the law clearly states that such people are tious name the station has thought up to not to be allowed on the air. lend credibility to its own racketeering Then there is the inevitable involved $30.$50,$75 a WEEK scheme. and complicated dodge which appears to Do you think that every time you hear an observer to mean so much hard work something on the air you are hearing live that the racketeer would be better off lit halm you at talent unless the announcer says, "This is earning an honest living. Some perform- an electrical transcription," or otherwise ers go on the air for months absolutely árc Apaize tags the program as a recording? Yes, free, taking not a cent of money from the /game tvme know that according to law that is what small station they're heard over. Their Do you ant to make more money? he is supposed to do, but in practice this Broadcasting stations employ engi racket is to ask listeners for letters con- Chief ae rs, operators, station managers law is frequently violated outright or in- Operator nd pay up to $5,000 a year. taining little incidents which may be Broad- Spare time Radio set servicing neatly evaded. This is how it is evaded pays as much as $200 $500 a corporated into the program, or for let- casting year-full time ggto in some stations: The announcer says. Station as much a week. ters on some other subject, perhaps. Many Radio Experts own their own "You all know Bing Crosby from his full or part time Radio businesses. What the racketeers want are the letters. Radio manufacturers and jobbers radio broadcasts and his records. Here he "When I completed employ testers, inspectors, fore- in time, they collect an immense list of 20 lessons, I obtained men, engineers,ngineers, servicemen, pay- is." The word "records" is included in Broadcast ing up to $8,000 a year. Radio names and addresses. Then they quit the my Radio operators on ships get good pay the announcement. you see. and presum- Operator's license and and see the world. Automobile. air, get themselves a suitcase full of immediately joined police aviation, commercial Radio, ably that makes everything all right. even Station WMPC, where and loud speaker systems offer cheap books, and start out on a house-to- good opportunities now and for the if the listener is left with the impression I am now Chief Oper- future. Television promises many house canvass of the people who have ator. "- HOLLIS F. good jobs soon. Men I trained have that he's listening to Bing in person. HAYES. 85 Madison jobs in these branches of written in. They have no difficulty get- St., Lapeer, Mich. goo o. ting to see their prospects, because the lat- you ever heard your local an- ter already know them by name, and are Many Make $5, $10, $15 HAVEnouncer. at the end of a network pro- more or less flattered to be receiving a Own a Week Extra in Spare Time Business While Learning gram, cut in and say that the program you visit from a radio "star." Pays $300 Practically every neighborhood just listened to was sponsored by So-and- Rackets -some of them petty, but all of needs a good spare time service- a Month man. The day you enroll I start so? And have you thereupon been pleased them big enough to gather in hundreds of sending you Extra Money Job Sheets. They show you how to do because one of your favorite sustaining thousands of dollars in illegal money. Radio repair obs that you can cash "I now have my own in on quickly. Throughout your artists had gained a commercial? You Radio is infested with them, and for its Radio business, which training I send plans and ideas be. shows three hundred that have made good spare time shouldn't The network doesn't know own sake it must clean house. Probably dollars a month profit money for hundreds of fellows. f send special equipment which gives about it. the star doesn't know about it. there are other rackets of which I know -thanks again to Na- ex tional Radio." FRANK ÿoú howtiol ducts exp erime is What has happened is that your local nothing-new and ingenious schemes for T. REESE, 39 N. Fel- and build circuits which illustrate station has turned a non -commercial ton St., Philadelphia, important Radio principles. pro- trapping the unwary. That is why you Penna. gram into a commercial one by selling it who read this, all over the country, must Find Out What Radio Offers to a local advertiser and keeping the be on your guard for new tricks as well Earned You -Mail Coupon money. as those I've told you about here. Wiping $50 Mail the coupon now for "Rich Re First wards in Radio." It's free to any You must always be on your guard out the rackets is too big a job for radio fellow over 18 years old. It de- Month scribes Radio's spare time and full against false and misleading advertising and the F. C. C. to handle without your in Spare time opportunities, also those corn. ing in Television: tells ahout my claims on small stations. The penalty is help in pointing out where to attack. Time Training in Radio and Television: shows you actual letters from men loss of a station's license to operate, but Have you too suffered -either at the cost I have trained. telling what they "I knew nothing are doing and earning: tells about the advertising claims are sometimes so of your money or your time-at the about Radio. After Money-Back MAIL four lessons I began COUPON in enveloppe, or difficult to check on that it is hard to stop hands of the racketeers? If you have, or servicing Radios, on a postcard -NOW t the practice completely. One case is typi- if you should in the future. write to the earning $50 the first month. Last winter I J. E. SMITH, President cal. A clothing company was RADIO as $100 advertising editor of MIRROR or to the Federal made as high Dept. 7ATB over a western station. something a month spare like Communications Commission in Washing- time. " -O. inF. WAL- National Radio Institute this: "Add one dollar to TON, 808 West Olney the price of any ton and help to prevent others from being Washington, D. C. garment from S15 to S50 in our stock, and victimized in the same way. Road, Norfolk, Va.

J. E. SMITH, President, Dept. 7ATO, HO W ABOUT A DATE WITH ONE OF RADIO'S RICH National Radio Institute, Washington, D.C. Dear Mr. Smith: Without ob- AND HANDSOME ligating me, send "Rich Re BACHELORS? wards in Radio," which time and full timeopportuni in Radio and explains your Do you think you could qualify or make such a 50.50 method of training men at good im- home in spare time to become Radio pression you'd be asked out again? Check up on yourself by experts. (Please Write Plainly.) reading the fascinating revelations in the February Issue of NAME 4GF. RADIO MIRROR ADDRESS CITY STATE L J

79 RADIO MIRROR The One Broadcast Hollywood Fears (Continued from page 29) fear, envy, and sometimes respect, in the Screen Actors' Guild, went to his spon- exactly what Jimmy did when he decided talk. Most of them admit that they need sors and tried to have him removed from to become a radio commentator! not be afraid if they conduct themselves the air. But the sponsors seemed to see "Before becoming a magazine editor," like ladies and gentlemen. But they can't things Jimmy's way! Jimmy explained, "I had been a personal help resenting it when Jimmy takes them "The greatest response I ever received publicity agent to stars. I helped such to task. from an open letter," Jimmy told me, stars as Janet Gaynor, Wally Reid, Ed- Let's take a look into some of Fidler's "was when I wrote to Robert Taylor and mund Lowe, Marion Nixon, Rudolph Val- methods and see what sort of chap this told him that unless he quit being a cham- entino, Betty Compson, and many more bogey man of Hollywood really is. pion playboy he would lose Irene Hervey. to positions of wealth and fame by my Always ready to fight for the under- He did lose her to Allan Jones, but, in efforts on their publicity campaigns. I dis- dog, he recently raised his voice until that instance, the fans did not like my covered how avidly fans listened to news Hollywood realized that more than one letter!" Jimmy grinned. and gossip of Hollywood, and vowed if old time star needed financial help. Be- "I suppose some people regard me as a I ever found a medium that would satis- cause of his campaign, and because he was Public Enemy," said Jimmy, "but why factorily bring this information to people not afraid to mention names, many of should anyone in Hollywood be afraid of 1 would jump at the chance of doing the your old -time favorites are now receiving me unless he has a guilty conscience? If job. Radio proved to be the answer, so everything and resolved to build contracts to studios, or preferred extra I see what looks to me like a wrong, I gave up I calls which they so sadly needed. try to use what influence I have to right myself into a radio personality. If why When a certain producer tried to force it. If I see someone getting out of line, could make others rich and famous, his attentions on a young starlet, whom try to push or help him back in. I defy not Jimmy Fidler ?" he had just put under contract, she went anyone to point out a single instance was with faith Jimmy to Jimmy. He related the incident on the where I have broadcast or printed any- this sort of that air! Withholding names but telling the thing to hurt a reputation or defame a ITgave up his $10,000 a year income. and producer that unless he stopped annoying character." for more than a year interviewed stars on the girl his name would be announced on the Hollywood on the Air program. And Now, you are probably wondering what without one cent of compensation! the next broadcast. sort of chap this Jimmy Fidler is. A The following morning two thugs called At last his efforts bore fruit in the way little about the fellow whose shadow the on Fidler, and politely informed him that hangs ever across Hollywood's sins and of a national broadcast. That was unless he laid off, something very mussy misdeeds. If you were introduced to him turning point. Sponsors, his daily news and unpleasant would happen to him. Be- find column, and the Fox Movietone News job you would him a rather slender, followed in rapid order. fore he went on the air again, Fidler sent blond man, a typical man -about-town, word to the producer to be sure and lis- Success hasn't changed Jimmy Fidler well but never over -dressed, charming and very much. He has some fundamental ten in. He announced the visit of the with a smile that you'd remember. He producer's henchmen and informed the rules which he never breaks. He doesn't never knows what it is to relax and his mind telling them: producer that if anything unpleasant hap- reservoir of energy seems endless. He pened to him, the entire case, a record of "I take great pains never to obligate paces the floor like a caged lion when he to anyone in Hollywood. which now reposed in the safe -deposit box talks. myself That of his attorney, would be given to the is a hard and fast rule because I don't He was born in St. Louis but spent his want my hands tied by some personal ob- newspapers. The girl was never molested boyhood in Memphis which accounts for again! ligation if I am forced to take a swat the South in his radio voice. He has been some time. I never attend the many press married three times, once at a tender age, parties, for I can't afford to accept the SOMETIMES Jimmy pays for inside and that first marriage lasted only a year. hospitality of a star and then later rake tips and then, again, sometimes, not. It His next marital try was with an actress, him over the coals. I'm duty on of or her depends entirely the motivation the Dorothy Lee -and such marriages rarely bound to my job. It has been a long, person who gives the information -and work out in Hollywood. Today he has steep climb but I see sunshine ahead. upon whether or not he actually needs found his true heart's desire, a girl who Now that I am on the air all the year the money. loves to sit at home with him and who around, I'll give my listeners all the news One of Fidler's most satisfactory and does not demand the night spots. that is fit to talk,' he smiled, "and get hard hitting ways of bringing the stars up The business side of Fidler's life is away with it too!" on their toes is reading an open letter to equally interesting. He was a western If the past is any indication of the fu- them over the air. editor for a magazine which paid him a ture, Jimmy will do just that. Our celebri- Once, when he chided Carole Lombard salary of $500 a month. He earned an- ties will toe the mark -or pay the price. for taking two of Glenda Farrell's boy other f300 by writing for other magazines. It is the sort of price which money cannot friends away from her in quick succession He earned almost $10,000 a year, a sum buy -that is why Jimmy Fidler has the the trade papers, and his old enemy, the not to be lightly cast aside -but that is broadcast which all Hollywood fears!

Set the Stage With Soup (Continued from page 47) chicken soup with a bit of flour added for lettuce, with Mrs. Keech's special Roque- layed too long? Next time that happens, thickening, may be used in a rice ring. fort cheese dressing. try Mrs. Keech's suggestion of salmon No doubt you have used canned to- Macaroni a là Keech is prepared as with pea soup, or cheese with tomato mato soup in preparing Swiss steak, but follows: place a layer of cooked macaroni soup. For the former, drain the oil from have you tried it with veal chops? Brown in a buttered casserole, cover with a layer a can of salmon, remove skin and bones the chops in butter, pour a can of toma- of hard boiled egg slices, spread with and place in the upper part of a double to soup over them and simmer, covered, cream of spinach soup and dot with but- boiler. Add a can of pea soup (undiluted) for fifteen minutes. Turn, baste thor- ter. Repeat until the casserole is filled, and heat through. If the mixture is too oughly with the soup, and continue sim- cover with buttered crumbs and bake in a stiff -it should be the same consistency mering for fifteen minutes more. Sprinkle moderate oven. as any creamed dish -add milk gradually with grated Parmesan cheese and set un- On those rush days when Kel has only until the desired consistency is reached. der the broiler flame until the cheese has a few minutes between broadcasts for Serve on buttered toast. browned. lunch he is likely to order poached eggs Cheese with tomato soup is prepared in Macaroni and spaghetti are on the pre- on toast -but ,poached eggs with a dif- the same way, the proportions being one ferred list in the Keech cuisine, and these ference. Sometimes they are poached in half pound of cheese to one can of tomato standbys, too, Mrs. Keech dresses up with chicken consomme, sometimes in tomato soup. Serve on buttered toast or crackers. canned soup. She makes a sauce for spa- soup, sometimes in beef bouillon, but Mrs. Keech has other delightful sugges- ghetti by browning in sweet butter thin never in plain water. tions for using canned soups which shall slices of frankfurter (the skins are to be When you arrive home late in the af- be sent to you, together with recipes for removed first), then adding a can of to- ternoon because your bridge game has Kel's favorite salads and desserts. Just send mato soup, half a glass of milk, plenty of lasted longer than usual, do you worry a stamped, self- addressed envelope to Mrs. pepper, and simmering until it is of the about what can be prepared most easily Margaret Simpson, RADIO MIRROR, 122 desired consistency. With this, Kel likes and quickly so that dinner won't be de- East 42nd St., New York, N. Y. 80 JUST A FUNNY OLD SONG EVERYBODY KNOWS

WE sing, we sing, we sing of prietary compounded to aid women in Lydia Pinkham," so go the facing the three major ordeals of words of an old song known on every their sex. It is to be found in every college campus. reputable drug store. Old grads sing it at their class We who carry on the work of Lydia reunions. Pinkham do not offer this Vegetable The young people sing it when Compound as a panacea or a cure -all. they gather around the piano at We do know it has been tested and home on their college vacations. approved by women of three genera- And mother, listening, puts her tions. We do know that a million book aside and joins in the chorus. women have written to tell us it has "How she saved, she saved, she been helpful during the three most saved the human race -" remember difficult ordeals of their sex: adoles- the words of the parody? cence, motherhood and "middle age." From laughing young lips that have never known the twist of pain More than a Million Letters it comes with gay abandon. Just a of Grateful Testimony funny old school song everybody knows. Lydia E. Pinkham's Vegetable Com- But to silver haired mothers who pound has been advertised these have run life's gauntlet, to women many years. But no advertisement who have lain on the rack in childbirth, Not a Patent Medicine we have ever printed could compare known the fiery ordeal of the "change" with the word -of-mouth advertising from You may be surprised to know that Lydia -these words bring grateful memories. one grateful woman to another. E. Pinkham's Vegetable Compound is To them it is much more than just a In our files are more than one million not a patent medicine. funny song. letters from women in every walk of life On the contrary it is a standard pro- -letters on scented notepaper or on torn Lydia E. Pinkham was a real woman wrapping paper - letters from women who have known pain and have writ- The song is a parody. But Lydia E. For three generations one woman has told ten to us without solicitation to tell Pinkham was a very real person. In fact another how to go "smiling through" with us how helpful Lydia E. Pinkham's hers is one of the best known names in Lydia E. Pinkham's Vegetable Compound. Vegetable Compound has been to It helps Nature tone up the system, thus the history of American women. them. lessening the discomforts` which must be She began her work in the light of little endured, especially during If you are in need of help we can knowledge. Her laboratory was a kitchen. honestly advise you to give it a The Three Ordeals of Woman fair Her compounding vat an iron kettle on trial. a New England kitchen stove. r. Passing from girlhood into womanhood. We know what it has done for But today her work is being carried on 2. Preparing for Motherhood. others. under the banner of modern science. 3. .approaching "Middle Age." We have every reason to believe it And now her product is made in a will do the same for you. The Lydia E. *functional disorders great plant occupying six modern fac- Pinkham Medicine Company, Lynn, tory buildings. Massachusetts, U. S. A.

One woman tells another how to go "Smiling Through" with 6 ' Vegetable Compound PRINCE ALBERT

FROM RJ REYNOLDS TOBACCO COMPANY' MAKERS OF CAMEL CIGARETTES AND PRINCE, ALBERT SMOKING TOBACCO

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Albert , Prince on the pipe- smokers One full pound of mild, mel- to please all mellow, It's easy them the same low Prince Albert -the "bite - list. Just give themselves less" tobacco -packed in the your they choose for fragrant tobacco Joy Smoke. cheerful red tin and placed in Albert - the National an attractive Christmas gift - Prince smoking tobacco package. (far left) "P. A." is the largest -selling as and tasty a tobacco world -as mild does in the And Prince Albert delighted a man. red -and- Here's a full pound of Prince ever Have bright Albert, packed in a real glass "bite" the tongue. Prince Albert not packages of humidor that keeps the tobacco Christmas ... to be- green Christmas morning in perfect condition and there early the merriest comes a welcome possession. waiting and relatives wish your friends Gift wrap. (near left) Christmas ever.

Coyrnght.1936. R. J.Rernold, Tobacco Company. Winston- Salem. N. C.