KPRC -T V HOUSTON, TEXAS CHANNEL 2

Home , Don Quinn, KCSR, KENS, KHOU, KRCA, Maury (talk show)

35 Cents

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THE BUSINESSWEEKC I AND RADIO

MARCH 12, 1962

ASCAP names price for reduction in tv fees: Sugar from Uncle Sam now sure to sweeten

station divestiture of BMI stock 27 etv; House, Senate to decide how much . . 50

How now fare uhf areas in the U.S. flatlands? It looks like FCC's coming unglued from plan

BROADCASTING reports six years later .. 70 for both deintermixture, all- channel set . . 42 COMPLETE INDEX PAGE 7

Under the shelter of a single, all- embracing KPRC -TV sales plan. Programs, spots, participations - every kind of television you need, all through one source: KPRC - C'MON UNDER TV, Channel 2, In Houston, Texas. All through one man: Your Edward Petry & Co. representative. And all paid for with one easy -to- handle monthly payment. One station, one man, one payment - that's the one modern way to buy Houston television. P.S. A friendly KPRC -TV representative is waiting for your call. KPRC -T V HOUSTON, TEXAS CHANNEL 2 "One station, one man, one monthly check to pay - that's the modern KPRC -TV way!"

Courtesy of Travelers Insurance Companies, Hartford 15, Connecticut AND ...THE NATION'S

RADIO MARKET

SOLD ONE BY

Far removed from the bright lights of New York and ful WNAX -570 to cover this huge chunk of Mid -

Chicago stands the most exceptional market in this America. More than 80% of Big Aggie's radio country today. It's Big Aggie Land, the home of more families dial WNAX -570 three to seven times a week. than 21/4 million people in parts of five states who

Big Aggie Land is important it on WNAX - spend $2,250,000 a wear at the retail level. It's an ...sell exceptional market because you need buy only power- 570 ... the station most people listen to.

PEOPLES BROADCASTING CORPORATION WNAX-570 CBS RADIO WNAX, Yankton, S. Dak. 0 KVTV, Sioux City. Iowa PROGRAMMING FOR ADULTS OF ALL AGES WCAR, Cleveland, Ohio 1 WRFD, Columbus - PEOPLES BROADCASTING CORPORATION Worthington, Ohio WTTM, Trenton, N.J. Sioux City, Iowa. Sioux Fa'Is and Yankton. South Dtkota WMMN, Fairmont, W.Va. Represented by Katz ---11!111.111111MAILIIIIICIIIIIMEISOMMIIMIlid./....4.....a. Berelia......

WHO'S BEING TAKEN FOR RIDE ON FLORIDA'S ROADS?

Once again WCKT's news teams stepped out in their 7- league boots, getting firsthand facts and film from one end of the country to the other, to present a comprehensive, responsible, analysis of Florida's complicated and sometimes confused highway and road programs. The resulting half -hour documentary, THE BATTLE AT HIGHWAY PASS, brings the whole Florida road picture into sharp focus this month. Camera 7 crews journeyed clear to California to study the freeways -vs -toll roads controversy, visiting Los Angeles and San Diego, and interviewing Gov. Brown. They went to Washington, D.C. and put sound cameras in front of the nation's road planners and con- trollers. They extensively traveled the highways and byways of Florida itself, investigating charges of poor planning, revealing the good and bad of Florida's present road system. Never before have South Floridians had the advantage of such mature, searching insight into one of their most vital problems. Another example of television citizenship with show- manship ... typical of WCKT's dynamic New Force Journalism!

Don't you wish you lived in South Florida so you could watch WCKT too? TV BISCAYNE TELEVISION CORP. WCKR -Radio 610 MIAMI, FLORIDA WCKT

BROADCASTING. March 12. 19G2 3 k+4.ç,ç,,a,a ç c G'3'1"h.hß`S`ire'SYTL:,LtYixv'TmLEïb 5e Maude Adams

-61iS1d,veSe 3 },eSe e n `}3 e3' The beauty and talent of this great actress were known everywhere. Despite her fame in th'e early 1900s, comparatively few people were privileged to see her perform. Today, on WGAL -TV, an outstanding entertainer is seen by countless thousands. Worth- while programming assures a vast and loyal audience for WGAL -TV advertisers.

WGr-AL-TV aaiow e

Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc.

New York Chicago Los Angeles San Francisco

4 BROADCASTING, March 12, 1962 Three -year rule w! Passed over at last week's FCC CLOSED CIRCUIT meeting -but coming up again this week -final decision which would special counsel of Senate Commerce FCC's housing held prevent - Committee on communications mat- sale without hearing, of radio FCC isn't getting its own head- tv held by for less ters for several years. stations licensee quarters building in forseeable future than three years (CLOSED CIRCUIT, Mr. Cross is avowed candidate to but it will improve its position con- Feb. 12). Sale would be permitted succeed himself and is understood to siderably under plans approved by in less time under certain circum- have unqualified support of Arkansas General Services Administration, stances, such as ownership death or Congressional delegation. But White housekeeping agency for federal gov- divorce settlement. "Inadequate" op- fl House last week was represented as ernment. Substantial portion of old erating funds will not be reason for having made no decision on reappoint- Evening Star Building, at I 1th and sale approval, as originally proposed, ment. Mr. Cross, former State Depart- Pennsylvania Avenue, just block away but "unavailability" of funds will be. ment telecommunications expert and from FCC's "borrowed" space in Post Rule, as proposed over year ago, ex -Navy captain, was appointed to Office Building, has been allocated to also has been tightened to delete death FCC in 1958 to fill unexpired term of FCC to enable it to consolidate its of key employes and "human factors" Richard A. Mack. Washington operations in two neigh- as valid reasons for selling. Despite boring locations instead of four scat- near -unanimous opposition of indus- Commercial standards tered sites. Star Building, now being try, rule is expected to be cleared by Station Representatives Assn. and extensively remodeled, will be avail- FCC. It was issued in December American Assn. of Advertising Agen- able by summer but commissioners' 1960 on 5 -2 vote. cies are agreed on joint recommenda- offices and hearing rooms will be re- tion setting up guides for physical tained at present Post Office location. K -K clearance handling of spot tv commercials by GSA agencies and tv stations. Treated will Administrator Bernard L. Postponement of Kennedy- Khrush- Boutin says be such oft -irritating details as stand- new location provides chev exchange of television talks from "semi-permanent" measure to alleviate 25 ards and specifications in commercials. March to date uncertain, alleviates FCC's housing plight but it does not tensions precipitated over manner in Three new MCA TV series preclude eventual new headquarters which networks were "instructed" by building. FCC now occupies 163,000 White House to clear for unprece- MCA TV understood to be placing sq. ft. and its projected requirements dented event. While networks are re- two one -hour and one half -hour net- (1970) are for minimum of 200,000 strong in- into immediate release to luctant to discuss matter, work series sq. ft. GSA action comes almost co- is news Div., ference that White House sec- stations via its Films Syndication incidental with formation last month in effect, or- to release additional retary, Pierre Salinger, and plans three of committee under auspices of Fed- rather sug- dered clearances than half -hour series later this year. New eral Communications Bar Assn. to of program. network" programs are one -hour gested availability "off- foster establishment of new headquar- Thriller, now on NBC -TV, and Fron- ters building for FCC. Committee will Custom on all White House broad- tier Circus (CBS -TV) and half-hour casts including news conferences, has hold its second meeting March 21. Wells Fargo (which is now one -hour been notify networks of events, (CLOSED CIRCUIT February 12.) to series on NBC -TV). MCA TV now with clearances handled on live or de- has ten "off- network" shows in syn- basis of networks Jerrold back in cable tv layed at discretion dication. -if at all. There's no doubt that all Jerrold Electronics Corp., Phil- l networks would have jumped at op- MCA TV reportedly acquired com- adelphia, is re- entering catv. It plans ? portunity to carry K -K exchange be- plete interest in Thriller after Hubbell to hook up group of small commu- cause of obvious newsworthiness but Robinson, its producer, decided to re- nities in California coastal area and expected to be asked rather than told. turn to CBS -TV as senior vice presi- Salinas, Calif., is one of them. Salinas Indefinite postponement developed be- dent, programming (WEEK'S HEAD- is city which asked FCC for guid- cause principals decided climate isn't LINERS, page 10). Mr. Robinson pro- ance on granting franchise and re- right. Format decided upon by Soviet duced series for sale throughout MCA ceived FCC letter two weeks ago (AT and U. S. is for President to speak TV. DEADLINE, Feb. 26). Jerrold, pioneer in English for 15- minutes over Soviet in catv operations -as well as equip- system and his remarks to be trans- Those mixed -up taxes ment-sold its nine systems in 1960 lated into Russian. Khrushchev would Most confused people in broadcast- for $5 million to H &B American be given equal treatment on U. S. tv ing are those who handle tax pro- Corp. networks. cedures for tv stations but there's some hope light will be shed later in year. Running scared? Cross reappointment Internal Revenue ruling that film rent- Is fear of the long -range conse- Whether FCC Commissioner John al costs must be deducted in pro rated quences of the upcoming hearing S. Cross will be nominated for another sums (BROADCASTING, March 5) left causing some network officials to go term on FCC was in doubt last week taxpayers up in air because of vague soft in union negotiations? One mid - -less than four months before June language. Hope for clarification cen- west official of a minor technical 30 expiration of his term. Leading ters on (1) proposal now being studied union seems to think management is candidate to succeed Arkansas Demo- at NAB for industry tax conference running scared over local "anti- labor" crat is Kenneth A. Cox, for past year and (2) petition filed by KIRO -TV label. He was amazed last week to chief of Broadcast Bureau, who came Seattle with U.S. Tax Court challeng- discover New York contacts seemed to FCC from private law practice in ing regional revenue office decision virtual push -overs for demands which Seattle, Wash., and who served as against station's film -rental deductions. he said were normally resisted stoutly.

Published every Monday, 53rd issue (Yearbook Number) published in September, by BROADCASTING PVBLICATIONB 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington. D. C.. and additional offices. Why WKOW -TV bought Seven Arts "Films of the 50's"

Says Tony Moe:

Executive Vice President, WKOW -TV, Madison, Wisconsin

"These Warner features give us the strongest product available

for our 10:00 P.M. Saturday showcase "Fanfare." We are confident these pictures will more than maintain "Fanfare's"

position as the highest -rated feature film in Madison. They will

reach out and pull a still larger audience. And certainly they are

because they have big name value that advertisers like.

And, Seven Arts Volume Il has plenty of power for

reruns on our Encore Theatre."

Seven Arts' "Films of the 50's" Money makers of the 60's

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 270 Park Avenue YUkon 61717 CHICAGO: 8922-D N. La Crosse, Skokie, III. ORchard 45105 Tony Moe DALLAS: 5641 Charlestown Drive ADams 9-2855 L.A.: 232 So. Reeves Drive GRanite 6-1564-STate 8-8276

For list of TV stations programming Warner Bros. "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) WEEK IN BRIEF

Next to taxes, the legal aspects of copyright tend to The deintermixing situation is starting to jell, or unmix drive even lawyers to drink, or even suicide. Now in works or whatever these things do. FCC now is showing symp- is a plan by which ASCAP would cut music rates 16% toms of abandoning development of uhf by this formula, and broadcasters would be out of BMI. See lead story ... if an all- channel set law is passed. See ... BMI CAUGHT IN SQUEEZE? ... 27 DEMIXING MAY BE DROPPED ... 42

The sky is bright and the trees will soon be turning Maybe the argument will go on for months over who's green and spot television's looking up. First quarter of to own a satellite facility for international communica- 1962 looks terrific and final figures for last three months tions. The administration has met opposition to its own of 1961 should show 12% increase. See ... plan but now the Attorney General will testify. See ... SPOT TV OFF FAST IN '62 ... 30 SATELLITE SOLUTION SOUGHT ... 48

Ever since tv went commercial nationally in the late Now comes the first legal break in the complaint of 40s the pay -television idea has kept in the limelight from A. P. Management Corp. charging Young & Rubicam and time to time. The latest -a federal court decision up- nine rep firms damaged it $16 million worth by allegedly holding FCC's right to grant a test. See .. . conspiring to exert pressure on radio clients. See ... TOLL TV TEST UPHELD ... 44 PETKER FIRM WINS INJUNCTION ... 38

It's obvious now that Uncle Sam's pocketbook will give A load of trouble hit the fan in Chicago last week as a boost to educational tv stations. Last week the House the four tv stations received the official questionnaires passed a bill giving $25 million of matching funds. Sen- for the FCC's public investigation of local programming. ate approval was given a similar plan. See .. . Read the text of this document. See ... HOUSE OKAYS ETV BILL ... 50 FCC READIES CHICAGO PROBE ... 46

SPECIAL REPORT: UHF ISLANDS

While Washington has testimonial tremors for and Revisiting the two Northern Indiana cities after six against deintermixture as well as all- channel sets, several years, a BROADCASTING reporter finds they're like any uhf -only markets lead normal lives. A look at two uhf other tv markets despite belittling claims often made islands -South Bend -Elkhart and Fort Wayne. See .. about uhf's coverage, service and signals. See ... UHF WINS OWN MARKET ... 70 STORIES OF TWO MARKETS ... 72

DEPARTMENTS B ROAD CASTI N G AT DEADLINE 9 INTERNATIONAL 69 THE BDSINESSWEEKLY OF TELEVISION AND RADIO BROADCAST ADVERTISING 30 LEAD STORY 27 Published every Monday, 53rd issue (Yearbook Number) published in BUSINESS BRIEFLY 40 THE MEDIA 62 September by BROADCASTING PUBLICA- TIONS INC. Second -class postage paid CHANGING HANDS 66 MONDAY MEMO 22 at Washington, D. C. CLOSED CIRCUIT 5 OPEN MIKE 18 Subscription prices: Annual subscription for 52 weekly issues $7.00. COLORCASTING 82 OUR RESPECTS 104 Annual subscription including Year- book Number $11.00. Add $2.00 per DATEBOOK 12 PROGRAMMING 78 year for Canada and $4.00 for all other countries. Subscriber's occu- EDITORIAL PAGE 105 WEEK'S HEADLINERS 10 pation required. Regular issues 35 cents per copy. Yearbook Number EQUIPMENT & ENGINEERING 83 $4.00 per copy. Subscription orders and address FANFARE 84 changes: Send to BaoancaSTTNC Cir- N.W., FATES & FORTUNES 86 culation Dept., 1735 DeSales St., Washington 6, D. C. On changes, please include both old and new FOR THE RECORD 92 addresses plus address label from GOVERNMENT 42 front of magazine.

BROADCASTING, March 12, 1962 7 Top new comedy next season?

(with a little bit of luck!)

A very American branch can best be described as a riot- Our Man Higgins is slot- of a very Scotch clan inherits ous replay of the American ted in on Wednesday night, a very rare heirloom. Revolution-won, this time, by 9:30 PM. Fits nicely into the And the butler who goes the British. new lineup -along with Wagon with it. And bound to win, we'd Train, Going My Way and One Stanley Holloway, venture to say, laughs by the Naked City. that is. Our Man Higgins. millions. Looks like another solid What happens thereafter And ratings to match. ABC -TV night.

COMING UP ON ABC -TV: STANLEY HOLLOWAY IN OUR MAN HIGGINS."

9 BROADCASTING. March 12, 1962 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT D EA D L I NI E

telecasts of horse racing's triple crown House group hears deintermixture pros, cons in May and June. Pabst Brewing Co., Chicago, through Kenyon & Eckhardt BUT AS HEARING ENDS, MOST FAVOR ALL -CHANNEL LAW in that city, purchased half sponsor- Pro- and anti -deintermixture forces ity over set design could not extend be- ship. Quarter participation was bought clashed Friday as House Commerce yond requirements for vhf and uhf by Melnor Industries, Brooklyn, lawn Committee wound up hearing on legis- tuners. He also suggested that excise sprinkler manufacturer, through Smith/ lation to bar FCC for substituting uhf tax on all- channel sets be eliminated to Greenland, New York. Triple crown for existing vhf channels (see story, bring their cost to consumer in line races are Kentucky Derby, May 15; page 42). with that of vhf -only sets. Preakness, May 19, and Belmont Legislation to require television -set Committee in addition received dele- Stakes, June 9. manufacturers to build only all- channel gations from South Carolina, includ- receivers, also under consideration, re- ing states attorney general, and Ala- FCC warns stations ceived virtually unanimous endorsement bama. They pleaded for retention of of more than 20 witnesses. vhf channels in their states that FCC on `double billing Robert Coe, ABC vice president for has marked for deletion -ch. 10 Colum- "Double billing" practices of broad- station relations, favored selective de- bia, S. C., and ch. 12 Montgomery casting stations have reached such pro- intermixture, calling it essential to es- (WSFA-TV). portions that FCC issued warning Fri- tablishment of competitive, nation -wide day (March 9), it will institute "appro- television system. He said FCC's pro- priate proceedings" when evidence is posal to deintermix eight markets would, Kennedy, Nixon, found that any licensee is engaging in if implemented, provide four million Minow laud Stanton this "reprehensible" practice. viewers with full three -network service In its announcement, FCC said it for first time. President John F. Kennedy, former has got complaints against station prac- Lester Lindow, executive director of Vice President Richard M. Nixon and tice of submitting two bills to local ad- Assn. of Maximum Service Telecasters, FCC Chairman Newton Minow sent vertiser. Second bill is larger than ac- countered with argument that selective congratulations to Radio & Tv Execu- tual cost of spots aired and is sent on deintermixture is "geographically impos- tives Society of New York and CBS Inc. to manufacturer or national advertisers sible." It would lead to all -uhf televi- president, Dr. Frank Stanton, on oc- by local firm to support claim for co- sion, he said, resulting in "tragic waste" casion of presentation of RTES gold operative reimbursement. of tv's potential. He urged enactment medal award to Dr. Stanton (see story, FCC spokesman said "not many" of legislation to protect public against page 63). complaints have been received -they deintermixture action by FCC. President Kennedy paid tribute to Dr. are primarily from advertisers and The Affirmative Support for de- Stanton for his "substantial accomplish- newspaper associations -but agency it- intermixture was voiced by Rep. Wil- ments and contributions" to broadcast- self has turned up several instances of liam H. Ayres (R- Ohio), concerned ing and communications field. Mr. double billing in station investigations. about WAKR -TV Akron; Mark Evans, Nixon wired that "no man could be "The practice is widespread" in broad- vice president of Metromedia, Inc., more deserving of your gold medal casting, FCC said. owner of WTVP (TV) Decatur, Ill.; award." Not so New Another FCC official John English, WSEE (TV) Erie, Pa.; Mr. Minow, praising Dr. Stanton's remarked that broadcasters did not in- and Gene Posner, WXIX (TV) Mil- leadership in broadcasting, said: "I'll waukee. All are uhf outlets. Decatur bet NBC would trade Dr. Kildare and and Erie stations would benefit from ABC would trade Dr. Ben Casey for proposed deintermixture proceedings. Dr. Frank Stanton, at least tonight." Merger for JFK? Their views were opposed, however, Some members of Radio -Tv by representatives of several vhf sta- Pay tv foes to appeal Correspondents Assn. which tions threatened with deintermixture: -to court's Hartford stand broadcast newsmen accredited in Paul W. Morency, president, WTIC- Washington belong talking Joint Against Toll Tv re- -are TV Hartford; Arthur M. Ingram, gen- Committee up merger of that association's eral manager, WICU -TV Pa.; ported Friday (March 9) it will appeal Erie, annual black tie dinner with sim- M. Baish, vice president, U.S. Supreme decision by Joseph -to Court- ilar affairs sponsored by White WREX -TV Rockford, Ill.; Ernest W. U.S. District Court of Appeals in Wash- House Correspondents Assn. and counsel ington, D.C., which sustained FCC's Jennes, for WCIA (TV) Cham- White House Photographers Assn. Ill.; presi- authorization of pay tv experiment in paign, and Richard Shafto, Reason: President Kennedy has dent, WIS -TV Columbia, S. C. Hartford (see story, page 44). Philip let it be known he won't attend Lawrence H. Rogers II, executive F. Harling, chairman of joint commit- all three dinners each year. White vice president, Taft Broadcasting Co., tee, said writ of certiorari to be filed House correspondents and photog- also endorsed legislation to prohibit de- with Supreme Court will seek to deter- raphers have already joined for intermixture. mine whether FCC can authorize test. single dinner which President is H. Walter Watts, RCA group ex- expected to attend April 27. High- ecutive vice president and director, en- Pabst, Melnor buy part est ranking official at Radio-Tv dorsed all-channel set legislation as dinner Feb. 24 was Chief Justice means of furthering development of of horse race classics Earl Warren. uhf. He asked, however, that language Only one -quarter participation spon- be tightened so that regulatory author- sorship remains unsold in CBS -TV's

more AT DEADLINE page 10

BROADCASTING, March 12, 1962 9 260 stations will be using stereo by WEEK'S HEADLINERS close of 1962. "N7111.17.:V.Pagrol, -..14=f41311 William B. Clemmens, radio marketing manager, said stereo is Also elected senior vps in new gathering momentum peak in He posts announced by James T. Aubrey toward autumn. said current market for radios with Jr., CBS -TV president, were William am, fm and fm stereo "is very strong." H. Hylan, sales, and John T. Reynolds, Much of enthusiasm, is Hollywood. Mr. Hylan has been with stereo he said, due to revitalized interest in music and CBS since 1937; he has served as vp arts plus new dimension in sound qual- for sales administration, CBS-TV, since ity available with stereo. February 1957. Mr. Reynolds joined CBS -TV in December 1959; he has served most recently as vp and general Ratings services get manager, network programs, Holly- Mr. Robinson Mr. Hylan wood. quizzing from FTC Hubbell Rob- Mr. Robinson headed his own pro- Federal Trade Commission investi- inson, CBS production company, Hubbell Robinson gators quizzed number of tv rating gramming exec- Productions Inc. during his three -year service principals Friday as part of full scale utive from 1947 absence. Initially he left network to inquiry into bona fides of program survey until his resig- become executive producer of Ford services. Approach, according to nation as execu- Motor Co.'s series of specials on NBC - some of those interviewed, was in nature of "fishing expedition" tive vp in charge TV. Oscar Katz remains vp in charge with FTC attorney in charge of network proof network programs; Thomas H. Daw- seemingly most interested in evidence of collusion grams in 1959, son, vp, network sales; Guy della among companies pointing to possible returns to CBS - Cioppa, vp and program director, Hollywood; and Michael Dann, vp, net- antitrust conspiracy (CLOSED CIRCUIT, TV as senior March 5). vp- programs. work programs, New York. Mr. Reynolds Attention also seemed to be directed at possible mislabeling of information For other personnel changes of the week see FATES & FORTUNES contained in surveys. Outcome of all this is uncertain but it seems likely no vent practice, which, he said, also is Mr. Booraem, who was unsuccessful in major illegalities will be found, leading prevalent in print media. FCC has re- getting planned business program on to view that some sort of trade practice guide for rating ceived specific complaints naming sta- ABC -TV (BROADCASTING, June 26, services may result. tions and advertisers involved. 1961), was formerly radio -tv director One advertiser claimed he was de- of Ogilvy, Benson & Mather. He will Two dozen more ask frauded of $7,000 in one year in one produce Business World. Editor will be to testify in Chicago city. Joseph Purtell, former business news Double billing is part of scheme to editor of Time magazine. Some two dozen requests to testify defraud national advertisers which at FCC's Chicago tv programming in- could not be done without cooperation quiry were received by agency Friday from station, FCC charged in warning FCC, BAH to discuss (March 9). These are in addition to to licensees. Practice usually involves that management study about 30 received earlier (see page using mail to defraud and may consti- 46). tute unfair competition, FCC said. Four surveyors from Booz, Allen, Among organizations who want to be "Independent of penalties that may Hamilton meet with FCC Thursday heard are National Live Stock & Meat be imposed elsewhere, the commission (March 8) to explain recommendations Board; Chicago Board of Rabbis; regards the practice as contrary to the made by BAH in management survey YMCA, United Cerebral Palsy Cam- public interest," agency said in blanket of FCC (CLOSED CIRCUIT, Feb. 5). paign; department of athletics, North- warning to all stations. Other govern- Verbal explanations sounded more western U. Several individuals asked to ment agencies, including Post Office logical than written recommendations, testify, including John H. Sengstacke, Dept. and Federal Trade Commission, according to report of "amicable" ses- editor and publisher of Chicago Daily also are investigating double billing in sion. Commissioners asked questions Defender. advertising. Post Office has been in but FCC objections to many of BAH contact with FCC on subject. recommendations (CLOSED CIRCUIT, Japanese to take part Feb. 6) were not discussed. Radio program firm First draft of report's 22 chapters in Formosa tv outlet was submitted Jan. 21 and final report Signing of Sino-Japanese joint project is due later this month. has sub- plans business series FCC to establish first tv station in Formosa mitted list of factual errors, incon- Production and distribution arrange- has been reported in Japanese adver- sistencies and oversimplifications to ments for Business World, new weekly tising trade paper, Dentsu -ho. Four BAH but survey firm was not radio program service, are announced given Japanese firms, Nippon Electric, To- copy of staff and commissioner objec- today (March 12) by Selective Com- shiba Electric, Hitachi Ltd. and Fuji Tv tions to material parts of report. munications Corp., New York, new ra- will share evenly in 40% of $750,000 dio producing and packaging firm capital for station. headed by Hendrik Booraem. Address: GE predicts 260 fms Fuji Tv, which will represent Chinese 75 E. 55th St. Telephone: Plaza 2 -6115. go in station in Japan, will also assist in sales, Devoted exclusively to business, pro- to stereo '62 engineering and programming. To be gram service will include weekly quar- Rapid growth of fm stereo from zero located in Taiwan, station also will ter -hour show, plus six 90- second fea- last May to 72 as of Feb. 2 led General manufacture and sell tv receivers. It tures for scheduling throughout week. Electric Co. to predict March 9 that will operate on ch. 1.

10 BROADCASTING, March 12, 1962 6yrioet) CREATING A WHOLE NEW WORLD OF with the NEW GATES SMX -1 STEREO GENERATING SYSTEM

This entirely new Gates system was built for stereo - not just adapted to stereo. Here you have three dimensional quality ... genuine stereo performance, reliability and serviceability unmatched in the FM radio industry. The basic equipment, which meets or exceeds all FCC requirements, includes an entirely new FM exciter and stereo generator. FM exciters developed by Gates were selected by several manufacturers for original stereo research, with this equipment used in one of the two stereo systems initially approved by the FCC. Now, with this completely new FM exciter -included as standard equipment on all Gates FM transmitters from 10 watts to 40,000 watts -a whole new world of stereo has been created. The stereo generator features built -in matrix and silicon power supply, and was designed along verti- cal construction lines for instant accessibility. Space is also provided for the optional sub -channel gen- erators with automatic muting. Gates stereo design objective, in addition to delivering the finest stereo performance, is also to provide space for 2- channel SCA* in the same unit without compromising the broadcasters' SCA multiplex performance requirements. This is a Gates performance exclusive and permits broadcasting FM stereo and 67Kc SCA simultaneously.

Let us tell you more about the technological advances of this new stereo generating system. Write today for Bulletin No. 95 - yours for the asking.

NEW GATES FM-5C 5 KW FM TRANSMITTER

*Subsidiary Communication GATES RADIO COMPANY PGATES1 Subsidiary of Harris -Intertype Corporation Authorization QUINCV, ILLINOIS Offices in: HOUSTON, WASHINGTON, D.C. In Canada. CANADIAN MARCONI COMPANY Export Soles: ROCKE INTERNATIONAL CORP., 13 EAST 40th STREET, NEW YORK 16, N.Y., U.S.A., Cables: ARIAS DATEBOOK

A calendar of important meetings and events in the field of communications Indicates first or revised listing.

MARCH ',March 12- Hollywood Advertising Club workshop session on creative management techniques, 12 noon at Hollywood Roosevelt. Oliver H. Crawford, regional manager, TV Guide, chairman; Tom McCray, vp and general manager, KRCA(TV); William El- drige, management consultant; Jose C. Melendez, art director, Playhouse Pictures; Charles Bowes, president, Charles Bowes Advertising; Loyd Sigmon, executive vp, KMPC Los Angeles. March 12- 16- American Management Assn., "Effective Advertising" course for management, in Chicago for the first time. La Salle Hotel, Chicago. March 13 -RTES, Time Buying and Selling seminar: "Introduction to Broadcast Re- search." CBS Radio, 49 E. 52nd St., New York. `March 14- Western States Advertising Agencies Assn. dinner meeting at Nikabob Restaurant, Los Angeles. Hal Stebbins, head of his own Los Angeles advertising agency; James P. Felton, vp and director of advertising, Seaboard Finance Co., and Walter Criswell, head art director, BBDO, Los Angeles, will conduct a panel discussion on "Creativity: Who's got it? What is it?" with Marvin Cantz, president, Tilds & Cantz Adv., Los Angeles, as moderator. `March 14- Georgia AP Broadcasters meeting, Dinkier -Plaza Hotel, Atlanta, Ga. Any station can editorialize ... many do so. WIBC 'March 14 -Radio & Television Executives decided at the outset of its consistent program that Society luncheon, industry discussion of any editorial must meet certain criteria. It must be daytime tv. Palm Terrace, Hotel Roosevelt, LEADS IN New York. well- researched, timely and truthful. To this end an March 14- 16- Electronic Industries Assn., SERVICE editorial board, including a university professor of committee, section, division and board political science, was created to research, write and meeting. Statler -Hilton Hotel, Washington, deliver WIBC editorials. D. C. March 15 - Southern California Broad- casters Assn., monthly luncheon meeting. noon. N.W. Ayer & Son, Hollywood, will WIBC has received much response to the editorials be guest agency. Michael's Restaurant, Los delivered over the years. Teenagers, housewives, busi- Angeles. LEADS IN nessmen, farmers, factory workers, congressmen .. . *March 15 -16 -West Virginia Broadcasters Assn., spring meeting. Registration Thurs- all have written their comments. Some agreed .. . ACCEPTANCE day afternoon; legislative dinner on Thurs- others disagreed ... many commended us for taking day evening; workshop Friday morning. a stand regardless of whether or not they agreed with Sheraton Park Hotel, Washington, D. C. the stand. March 16-Advertising Federation of Amer- ica, board of directors meeting. New York. March 16- Louisiana Assn. of Broadcasters, Consistent editorials are only a part of the program- spring meeting. Washington -Youree and Captain Shreve Hotels, Shreveport. LEADS IN ming philosophy that has given WIBC the largest audience morning, afternoon and evening in Indian- March 16 - Indiana Broadcasters Assn., spring meeting. Feature speaker will be AUDIENCE apolis and Indiana.* That audience is available to C. Wrede Petersmeyer, president of Corin- you ... the national advertiser. thian Broadcasting Corp. Site in Indiana- polis to be announced. March 16 -17- Arkansas Broadcasters Assn., spring meeting. Sam Peck Hotel -Motel. ` Pulse 46- County Area Survey, April, 1961 Little Rock. ` Pulse Metropolitan Area Survey, October, 1961 "March 19-FCC inquiry in Chicago into programming of that city's four television stations. Commissioner Robert E. Lee will conduct the proceeding. 50,000 w -w 1070 *March 19- Hollywood Ad Club luncheon 2835 N. Illinois Street session. Noon at Hollywood Roosevelt. WATTS KC Purex Day, with Leslie C. Bruce, advertis- Indianapolis 8, Indiana ing manager of Purex Corp., and Paul Greenfield, vp of Edward H. Weiss & Co., The Friendly Voice of Indiana Chicago, as main speakers. Harry Floyd, western sales manager, NBC -TV, will be chairman of the day. George Allen, HAC president, will preside. JOHN BLAIR & COMPANY WIBC IS A MEMBER OF National Representative THE BLAIR GROUP PLAN *March 19, 26, April 2, 9, 18- Five -session management seminar, The Computer in Advertising, 5 -7 p.m., sponsored by Central

12 BROADCASTING, March 12, 1962 IS THERE A DOCTOR IN THE HOUSE?

13 BROADCASTING, March 12, 1962 Media Bureau, Advertising Club of New York. March 19 -23- Georgia Assn. of Broad- BIGGER than casters, first annual regional meetings of broadcasters will be held at following five sites: Griffin, Albany, Baxley, Augusta, PORTLAND, OREGON Canton. March 20 -RTES, Time Buying and Selling One Buy Delivers seminar: "When the Rep Answers His Phone." CBS Radio, 49 E. 52nd St., New IDAHO - MONTANA York. March 20- Illinois Commission on Chil- plus 11 counties in Wyoming dren, in association with 30 other statewide at lower cost per thousand organizations, will sponsor an all -day workshop on "Broadcasting in the Public In- terest." Among the speakers: NAB Code SKYLINE TV NETWORK delivers more TV homes Director Robert D. Swezey, FCC Commis- than the highest rated station in Portland - at less sioner Robert E. Lee, and Louis Hausman, cost per 1,000. SKYLINE delivers 92,300` night- director of the TIO. LaSalle Hotel, Chicago. time homes every quarter -hour Sunday through March 21-23--Audio Engineering Society, spring convention. Ambassador Hotel, Los Saturday. Non -competitive coverage. One con- Angeles. tract- one billing one clearance. Over 254,480 - March 22 -Assn. of National Advertisers unduplicated sets in 5 key markets. Interconnected seminar, "How to use business papers ef- with CBS -TV and ABC -TV. fectively." Hotel Plaza, New York. March 22 -24-- Advertising Federation of IDAHO - KID -1V Idaho Falls MONTANA - KXLF -TV BxIM KLIX -TV Twin Falls KFBB -TV Graaf Falls America, fifth district meeting. Shawnee KOOK -TV Billings MONTANA Hotel, Springfield, Ohio. March 28- 30- American Management Assn., KFBe.TV course in trade practice regulations. Hotel Astor, New York. £'kt1Eùte KXIF.TV KOOK.TV DAMO March 28- 28-Canadian Assn. of Broad- casters, annual convention. Queen Elizabeth TV NETWORK YOMING Hotel, Montreal, Que. P. O. Box 2191 Idaho Falls, Idaho KID TV March 28- 29-Institute of Radio Engineers, KU TV international convention. Waldorf- Astoria MI UTA Hotel and New York Coliseum, New York. .Nth.% March 28- 30- National Sales Promotion & Marketing Exposition of Advertising Trades Coll Mel Wright, phone JAckson 3-4567 - TWX No. I F 165 Institute. Hotel Biltmore, New York City. or your nearest Hollingbery office or Art Moore in the Northwest March 29 -30 -NAEB Region HI meeting. Ball State Teachers College, Muncie, Indiana. March 30 -31- Advertising Federation of America, sixth district meeting. Detroit. March 31 -April 1-National Assn. of Fm Broadcasters. Program and business meeting March 31; joint NAB-NAFMB "Fm Day" April 1. Conrad Hilton Hotel, Chicago. talk 31 2 of .March -April -Assn. Maximum Serv- ice Telecasters, annual membership convention and board of directors meetings. Tech- nical committee meeting, 2:30 p.m., Black- stone Hotel, March 31; first meeting of directors will be held at the Blackstone Hotel about at 6:30 p.m. Annual membership meeting April 1, Beverly Room, Conrad Hilton Hotel, 9:30 a.m., board of directors meeting. Bel Air Room, Conrad Hilton, 12:30 p.m. Meet- ings will be in Chicago.

APRIL

efficiency! April 1 National Assn. of Broadcasters -4- If you're thinking of efficiency in terms of total reach, Nielsen

shows that WCKY reaches millions of people weekly in 16 TVB sales clinics States; if you're thinking of it in terms of better prospects, May 2-Bond Hotel, Hartford May 8-Sheraton- Jefferson, St. Louis Pulse shows that WCKY reaches the adults with money to spend. May 10 -Mayo, Tulsa May 15-Sheraton -Dallas, Dallas Your salesman from H -R will show you that WCKY reaches May 15- Sheraton- Dallas, Dallas May 17-Roosevelt, New Orleans them at a cost -per -thousand in the pennies! May 17-Sheraton- Gibson, Cincinnati May 29-Hillsboro, Tampa May 31-Dinkier Plaza, Atlanta June 5- Statler Hilton, Buffalo June 5-Sheraton- Belvedere, Balti- more June 7- Sheraton- Cleveland, Cleve- land wcky. radio June 7-John Marshall, Richmond 'Stine 19-Tropicana Motel, Fresno June 21-Benson, Portland, Ore. June 22-Vancouver, Vancouver 50,000 WATTS CINCINNATI June 28-Writers' Manor, Denver LB Wilson Inc., Affiliate: WLBW -TV, Miami, Florida June 28-Sheraton- Fontenelle, Omaha

14 BROADCASTING, March 12, 1962 YES!

MEDIC starring Richard Boone. A powerful, award- winning series with a star who is one of television's biggest attractions. Just what the doctor ordered for healthy audiences in your area! Cited as "one of TV's most absorbing adventures" by Life Magazine; regarded as "required viewing for every television writer, director, producer" by the N.Y. Times; praised for accuracy by the American Medical Association; MEDIC owns one of the greatest critical ovations in television history. Here's prime nighttime quality that set the pattern for "Ben Casey" and "Dr. Kildare" -both in the current top ten. Here's impact that catapulted Saran Wrap into national recognition ... that attracted such first -rank advertisers as General Electric, Procter & Gamble, Revlon. Here's a program that'll capture more viewers and new sponsors in any market. That's why, in a matter of days, eight new stations (including WBZ -TV, Boston; WTCN -TV, Minneapolis; WDSM -TV, Duluth; WGAN -TV, Portland, 1[ Maine; WBTV, Charlotte; KHVH -TV, Honolulu) all put MEDIC into their program lineups. MEDIC is on call for your station, too ... just dial JI 15 BROADCASTING, March 12, 1962 annual convention. Conrad Hilton Hotel BROADCASTING PUBLICATIONS INC. Chicago. PRESIDENT Soc TAISHOFF April 4 -8 -Assn. of National Advertisers, VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES West Coast meeting. Del Monte Lodge, SECRETARY H H. TASH Pebble Beach, Calif. TREASURER B T. TAISHOFF COMPTROLLER IRVING C. MILLER "April 4- 6-American Institute of Electrical ASST. SEC. -TREAS. ....LAWRENCE B. TAISHOFF Engineers south central district meeting. Hotel Peabody, Memphis, Tenn. S= B ROADCASTI N G April 6 -7- Region 11 (southeastern) con- THE BUSINESSWEEKLY OF TELEVISION AND RADIO ference, National Assn. of Educational Executive and publication headquarters: Broadcasters. U. of Georgia, Adult Center BROADCASTING-TELECASTING Bldg., 1735 DeSales for Continuing Education. Athens. St., N.W., Washington 6, D. C. Telephone Metropolitan 8 -1022. April 7- Intercollegiate Broadcasting Sys- EDITOR AND PUBLISHER tem, annual convention. Yale U., New Sol Taishoff Haven, Conn. 'April 7 -8- National Society of Art Direc- Editorial tors annual meeting. Los Angeles. VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James April Academy of Motion Picture Arts 9- EDITORIAL DIRECTOR (New York) & Sciences, 34th Oscar awards ceremony at Rufus Crater Civic Auditorium. Santa Monica, Calif. MANAGING EDITOR April 10 -RTES, Time Buying and Selling Art King seminar: "Using Research." CBS Radio, 49 Samoa EDITORS: J. Frank Beatty, Bruce E. 52nd St., New York. Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo- April 11 -13 -New York State Educational pher (Chicago); ASSOCIATE EorroRs: Harold Radio & Television Assn., spring meeting. Hopkins, Dawson Nail; STAFF WRITERS: your key to more WNED -TV, Hotel Lafayette, Buffalo. Jim deBettencourt, Mark McWhiney, Mal- colm Oettinger Jr., Sid Sussman, Leonard Virginia homes "April 11- 13- Institute of Radio Engineers Zeidenberg; EDITORIAL ASSISTANTS: David southwest conference and electronics show. Nicholas, Rosemarie Studer, Nancy K. Yane; Houston, Tex. SECRETARY TO THE PUBLISHES: Gladys Hall. 'April 12 -13- Advertising Club of Memphis, Business second annual Mid -South Advertising In- VICE PRESIDENT AND GENERAL MANAGER stitute. Peabody Hotel, Memphis, Tenn. Maury Long Theme: "Advertising Helps." VICE PRESIDENT AND SALES MANAGER Winfield R. Levi (New York) 'April 13 -14-Sigma Delta Chi Region 3 convention. Biltmore Hotel, Atlanta, Ga. ASSISTANT PUBLISHER LAWRENCE B. TAISHOFF April 16- Deadline for comments on FCC SOUTHERN SALES MANAGER: Ed Sellers; PRO- proposal to charge licensing fees for ap- DUCTION MANAGER: George L. Dant; TRAFFIC plications for new stations, renewal ap- MANAGER: Harry Stevens; CLASSIFIED ADVER- plications, transfers of control or major TISING: Syd Abel; ADVERTISING ASSISTANTS: facility changes, and other nonbroadcast Peggy Longworth, Hugh Macon, Catherine licenses. A. Modrak, Robert Sandor; SECRETARY TO THE GENERAL MANAGER: Doris Kelly. April 16 -18 - National Educational Tele- COMPTROLLER: Irving C. Miller: ASSISTANT vision & Radio Center, spring affiliates' AUDITOR: Eunice Weston. meeting. Denver Hilton Hotel, Denver, Colo. Circulation and Readers' Service 'April 19- 20- Atianta Advertising Club 13th SUBSCRIPTION MANAGER: Frank N. Gentile; annual advertising institute. Dinkier Plaza CIRCULATION ASSISTANTS: David Cusick, Chris- Hotel, Atlanta, Ga. tine Harageones, Edith Liu, Burgess Hess, Steve Bell. April 21 -UPI Broadcasters Assn. of Con- necticut, annual convention, banquet and DIRECTOR or PUBLICATIONS: John P. Cosgrove. ball. Statler- Hilton, Hartford, Conn. Bureaus April 23 -May 5- Second International Tele- New York: 444 Madison Ave., Zone 22, Plaza vision Festival, WRVA- RADIO's Montreux, Switzerland. 5 -8354. April 25 -Assn. of Industrial Advertisers, EDrrORTAL Dint-Tort: Rufus Crater; BUREAU Coverage Area Is Eastern New England NEWS MANAGER: David W. Berlyn; ASSOCIATE chapter and Hartford EDITOR: Rocco Famighetti; STAFF WRITERS: Equivalent to a Metro chapter, all-day marketing and advertising George W. Darlington, Richard Erickson, clinic. Hotel Somerset, Boston. Diane Halbert, Larry Littman; ASSISTANT: Frances Bonoviteh. Ranking of 15th In April 26 -27- Pennsylvania AP Broadcasters Assn. Philadelphia. VICE PRESIDENT AND SALES MANAGER: Winfield Retail Sales* R. Levi; SALES SERVICE MANAGER: Eleanor R. April 27 -28- Oregon Broadcasting Confer- Manning; ADVERTISING REPRESENTATIVE: Don ence. Village Green, Cottage Grove. Kuyk; ADVERTISING ASSISTANT: Ellen Reilly. April 27- Mississippi Chicago: 360 N. Michigan Ave., Zone 1, 29- Broadcasters Assn., Central 6 -4115. annual convention. Broadwater Beach Hotel. '50% and oser penetration. Sales Biloxi, Miss. SENIOR EDITOR: Lawrence Christopher; MID- Management Surrey of Buying Power-1961 WEST SALES MANAGER: Warren W. Middleton; April 27- 29- National Academy of Tele- ASSISTANT: Barbara Kolar. vision Arts & Sciences, trustees meeting. Hollywood: 6253 Hollywood Blvd., Zone 28, Seattle, Wash. Hollywood 3 -3148. UVA RADIO April 28 -29 -Sigma Delta Chi Region 8 SENIOR EDITOR: Bruce Robertson; WESTERN convention. Pioneer Hotel, Lubbock, Tex. SALES MANAGER: Bill Merritt; ASSISTANT: Vir- 50,000 Watts AM, 1140 KC ginia Stricker. 200,000 Watts FM, 94.5 MC April 29 -May 2- Chamber of Commerce of Toronto: 11 Burton Road, Zone 10, Hudson Richmond, Virginia U.S., 50th annual meeting. For information 9 -2694. CORRESPONDENT: James Montagnes. and reservations, contact the Hotel Reser- vation Office, 1616 K Street N.W., Washing- BROADCASTING' Magazine was founded in 1931 X L1 6, D.C. RADIO ton Convention will take place in by Broadcasting Publications Inc., using the the Capital. title, BROADCASTING' -The News Magazine of CODE the Fifth Estate. Broadcast Advertising* 'April 30 -May 4- Society of Motion Picture was acquired in 1932, Broadcast Reporter in Q and Tv Engineers, 91st convention. Ad- 1933 and Telecast' in 1953. BROADCASTING - National Representative: vances of color motion pictures and color TELECASTING' was introduced in 1946. tv is the convention theme. Ambassador 'Reg. U. S. Patent Office PETERS, GRIFFIN, WOODWARD, INC. Hotel, Los Angeles. Copyright 1962 : Broadcasting Publications Inc.

16 BROADCASTING, March 12, 1962 NEW 1962 AVER DIRECTORY LUST OFF THE PRESS A reservoir of new information

122,000 new facts not in last year's Edition. Over 525 new publications. 1600 pages. 70 maps. 1960 Census results.

A big reference library in one volume of easy "finger -tip" facts. 94th Annual Edition of the most complete and authoritative single source of information on the newspapers and magazines of the United States and its territories. Also Canada, Bermuda, Panama and the Philippine Islands. More than 21,700 publications with names and addresses, editors and publishers, subscription prices, circulation figures, sizes, and other vital data. Profitable market profiles: Detailed facts include industries and agricultural products of every town and city we list in the United States and Canada. Banking information, motor vehicle registration, N WAYER & SON'S number of telephones and other valuable data on larger market areas. DIRECTORY OF Under each listing, also, are the available transpor- tation facilities and the distance from nearest NEWSPAPERS larger community. Plus specially keyed airline and AND rail maps for every state and province. °ERIODICALS Special interest groups: Periodicals for college, fra- ternal, labor, religious, trade and technical groups. Also lists of publications covering 36 foreign lan- 1962 guages, 12 hobbies, 20 sports. Order your 1962 Ayer Directory now! Still only $30, postpaid within the U.S.A. Order from N. W. Ayer & Son, Inc., Dept. B, West Washington Square, Philadelphia 6, Pa.

A word of appreciation to those who ordered the 1961 Edition. Our sincere regrets to the hundreds whose orders came in too late to fill. Last year's Edition was sold out earlier than usual despite the largest printing in history. Please order your 1962 copy of the Ayer Directory as early as possible.

ENTHUSIASTIC USERS YEAR AFTER YEAR

Advertisers Business Firms Public Relations Counselors Advertising Agencies Publishers Schools Bankers Libraries Colleges and Universities Brokers Market Analysts Government Agencies

BROADCASTING, March 12, 1962 17 OPEN MIKE®

Pioneer artists adults, plus the future adults. Regard- less of what these minority -programmed EDITOR: As one of radio's pioneers, I stations like to say, it is a fact that the was very pleased to see that you are pop station programs to the mass audi- going to salute the early stations [EDI- ence, not the "ivory tower" crowd... . TORIALS, Feb. 26]. I only hope that -Ralph Petti, general manager, KOOK wLw-T you will include a salute to the many Billings, Mont. unpaid, unsung artists of the pioneer CINCINNATI days -the people who really made radio Baseball radio -tv possible. . . . Some went on to star- dom, and as radio took on a profes- EDITOR: WOULD LIKE TO REPRINT BREAK- sional touch, many went back to their DOWN OF MAJOR LEAGUE RADIO -TV regular jobs and gave up entertaining RIGHTS AS CARRIED IN YOUR LATEST on radio. ISSUE [BROADCAST ADVERTISING, MARCH In Chicago we had several music 5], WITH FULL CREDIT TO YOU. . . NATIONAL schools that filled a large amount of LOWELL REIDENBAUGH, THE SPORTING radio program time. We didn't use rec- NEWS, ST. LOUIS. COLOR TV ords ... so had to keep mikes fed with [Permission granted, with appropriate live talent... . credit to BROADCASTING]. I was on the opening program LEADER of all stations there from 1922 to 1930. More Freedom winners . . . Meek, manager, WHTC -Sandy EDITOR: We note that you Holland, Mich. failed to mention three recipients of Freedom Foundation awards [PROGRAMMING, Voice openings Feb. 26]. These three stations were listed under the "Americana Awards, EDITOR: Perhaps you could include in General," rather than the radio and ...with these an issue of BROADCASTING a notice that television section, so the oversight was the Voice of America is always inter- understandable... . COLOR TV ested -and especially right now -in re- firsts ceiving audition tapes from men and The stations were WBZ Boston, for women readers for staff positions in its 1961 "Sounds of Democracy" doc- Washington. Broadcast material in- umentary series; WFBM-TV Indianap- cludes news, news analyses and cul- olis, for its "Display Your Flag" cam- FIRST NBC color affiliate. tural and scientific features of all kinds. paign, its "Young Mr. Liberty" program and its three religious clinics; Readers are ordinarily recruited as WEAQ Eau FIRST to colorcast daytime big league producer- Claire, Wis., for its "Youth announcers and part of their Against Communism" baseball on a local and regional basis. duties would be radio production. essay contest Re- and "Faces of Communism" Cincinnati Reds. quests for audition material broadcast may be series. All three directed to: Voice received the George of America, World Washington Honor FIRST to colorcast indoor remotes Wide English Division, Medal. By Napier, Washington 25, public affairs D. C. Aulicino, director, WEAQ Eau under normal lighting conditions - -John Operations Claire, Wis. with new low -light color tube devel- Branch, World Wide English Division, Broadcasting Service, U. S. Information oped by GE and Crosley Broadcast- Only the results count ing engineers. Cincinnati Royals and Agency, Washington. U. of Cincinnati basketball games. EDITOR: A full spot announcement Davis 'Monday Memo' should be charged at the full one -minute FIRST to colorcast night -time out- rate regardless of the fact that it may EDITOR: . Thank you . . . .. for the consume door remotes, including big league very nice way in which you presented less time than 60 seconds and here's why: night baseball, under normal lighting my article [MONDAY MEMO, Feb. 19]. conditions. Cincinnati Reds. I have received some extremely Radio sells impact of message plus flattering comments... .-Nissen Davis, guaranteed clearance on both sides of ... which adds up to about 55 hours international advertising manager, that spot. If a sales message can be of color TV programs weekly on Wynn Oil Co., Azusa, Calif. told in less than 60 seconds and you've kept faith with the sponsor by giving WLW-T, including almost 1i4 of him the promised Pop vs. adult programs clearance, you've ac- night-time programs in color. complished the project. The time that EDITOR: Frankly, I for one am fed up the message consumes is not the impor- in ... resulting more color TV sets in with those so-called adult- minded people tant thing. Cincinnati per population than any who take persistent slams at pop music KMAR has had this policy in effect other city in the U. S. A.! stations. Fed up with the so -called more than a year and it works. Logs So call your WLW Television Repre- adult -programmed stations that show are not cluttered, rates are stabilized sentative. You'll be glad you did! ads that depict pop stations as pertain- and sponsors get results. Let's sell ra- ing to teenagers. To this, I say there dio with dignity and for the purpose The other dynamic WLW Stations are good and bad programmed pop sta- for which it was intended and which it WLW-I WLW -O WLW WLW -C WLW -A tions. has earned! Who will say 'amen' to Television Television Radio Television Television Indianapolis Dayton Columbus Atlanta . You'll find that the pop stations that? -Si Willing, general manager, Crosley Broadcasting Corporation [have] just about as many if not more KMAR Winnsboro, La.

18 BROADCASTING, March 12, 1062 BROADCASTING, March 12 1962

19 ___i_r ESSEX ---;- I WARREN I I '4M1lTON `4 JMVM uaa.a...:., /+- RUrL4N0 / L. ' i L \ ``NGO/ i : p S I 0O ,^, -- '/14=4 l---i ÓP L /' Q. aí FULrON 1 .-i ^_ ".ah .i,-.b`;,.. i --1 3 1`::; \.7.' > NG - .. i a 1 °"fr _ s -c.',ef.NN 1/ '\,; %<.r,r , a,' i+, e.r i OS` / . r+ I z -- ,YREÑ55EtPER /:rary/'3ll SCHH4R1 ró. . Ef ..f ALBANY (I a. r, r o +o`\ u,11 I :u.or a, ' f- Í q9 0EL4WPRE \-/ -" - - 4 41,1 -`IJ'4r,rl GREENE 1\ < , IP = 'COWMB p4_ . GI i ,ZQ - a ' ïl ¡ ULSrER \ % a Ì r JÌ - _ (, , 1 I V 4N , J Q \ ` `^t,_ T HE °'a 11TCF1ElO OU7 -J SS /u oR4NGE pVTÑ4M ` IÚ ¡ r )NEW H4 Saturating ALBANY - SCHENECTADY - TROY with fine adult programming - WROW Albany and WSNY Schenectady - reflecting the mature taste of a loyal audience developed over more than 35 years of responsible, progressive broadcasting. NY SCHENECTADY

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BROADCASTING, March 12, 1962 21 from TED HUSTON, Lennen & Newell, Los Angeles MONDAYMEMO

To dismiss radio as out of date is to cheat the imagination The jet will land in Los Angeles in hued spectrum of our own fantasy. In talent and turn to rock- and -roll dances an hour. Stewardesses have completed modern times, what method of expres- or wild shoutings in an empty barrel to their swift, purposeful clearing of din- sion has made better use of this tech- attract attention. He knew the power ner trays; dim cabin lights shimmer in nique than radio? of this new attraction, but he also knew the amber glow of brandy. The grey - Can you remember when Arch Obe- his own strength. And so he set about haired man stares into black emptiness ler spun us a tale of a scientist who making his narratives more persuasive, beyond the wing, then turns to say, "I tossed out of his window a chemical his legends more fantastic, and his pres- used to come out to the Coast twice a mixture which caused living things to entation of them more compelling. year to cover our shows. Always grow to fantastic size? Before the end The Return In the end, the villagers looked forward to those days on the of the half hour, we heard, we im- who had flocked to the "theatre" got `Super Chief.' Yeh, I remember how agined, we "saw" the house engulfed tired of seeing the same stories over and great radio used to be. Oh well -" by giant worms that oozed and scraped over again in different dress. They re- He looks out again at the dark world and pulsated and finally crushed the turned to their storyteller. below him. "- those days are gone building. No illustration in a book, not As the centuries passed, audiences forever." all the traveling mattes in Hollywood, achieved greater sophistication and the Thus, with a gentle -if slightly alco- could have created the mental picture art of entertainment strove constantly holic- nostalgia, our Man of Adver- that each of us had. And best of all, for an increased mechanical ingenuity tising dismisses two great American it was our own, perfectly designed to necessary to the weaving of its spell. ways of life- railroads and radio. He satisfy-and scare-us. The moment Within the past 30 years, these skills may recall with a certain mistiness the when someone tried to force his mental of stagecraft have reached their full lonely cry of a train across a snow - picture on us, he destroyed half the power with the revolving stages and in- covered valley; he may smile in warm pleasure we had found. tricate lighting of Broadway, with the remembrance of the brash antics of Letdown Can you remember the special effects departments and film Charlie McCarthy. But those are things delightfully absurd vision which Jack technicians of Hollywood. Audiences of the past. Now he can fly across the Benny created with a sequence of were enchanted with these new devices country in five hours, and blend pic- sounds while he penetrated the depths and illusions. tures with sound to make television. In of his vault? (I don't think his tele- But three of the most impelling dra- this great, dynamic America, nothing vision version of this same gag is half matic presentations of this period have can interfere with progress. That is as as funny; the vault doesn't look at all been Orson Welles' production of "Jul- it should be. as I thought it should.) ius Caesar," Thornton Wilder's "Our Or is it? Are we sure that all the Can you remember the wonderful Town" and "John Brown's Body," each men and materials and institutions we intellectual fantasies of the Columbia presented on a bare stage, allowing the have discarded in the name of progress Workshop, the probing portraits of audience to create and hold forever its are really outmoded and without fur- Allen's Alley, the impenetrable fog that own image of joy and tragedy. ther use? seemed to muffle his very footsteps as Television is change. It is progress. A Criminal Waste There will of Bulldog Drummond walked into an- It has brought a new excitement and course be many a successful owner of other American adventure? In these, dimension to our lives; it has enrap- a radio operation who will quickly re- and countless other programs, we used tured even its critics. But let us not ply, "So who says radio is discarded that most priceless and rewarding of consign radio to the trash-heap of ob- and without further use!" Admittedly our faculties: imagination. solescence. Let us not demean it by there is still plenty of money to be Of course, the public has now de- reducing it to the role of town crier or made in the medium, but its days of serted radio in overwhelming numbers village band. There was a stature, an glory, when it was the darling of the to have their thinking and their "seeing" unforgettable magic in the way it en- entertainment and advertising world, are done for them by television ... just as riched our lives. If radio again gives indeed gone. To one observer, at least, the primitive villagers must have de- to us a full measure of its unique cre- this seems like a criminal waste. serted their storyteller when the first ative genius, in both its programs and In the earliest days of civilization, group of traveling players appeared. its advertising, will we not in the end the man who was the best storyteller But the storyteller didn't give up his return to its special delights? held a position of importance and respect in the tribe. He might describe a hunt he had witnessed, or the news from the next village, or some purely Theodore Huston joined WRGB (TV) fictitious legend or story. But no mat- Schenectady in 1941. He wrote and direc- ter how eloquent his tongue or dra- ted the first weekly commercial series in matic his acting, the real success of his tv on WABD (TV). He directed Lanny effort was measured in his ability to the make his listeners contribute their share Ross Show on NBC -TV for Swift in 1949. to the contact -the use of their imagina- He produced the commercials for Westing- tions. house Studio One for four years. He joined Throughout all the centuries, in spite L &N in 1953, and starting in 1955 served as of books, plays and a host of other head of tv commercial production in Los forms of entertainment, we have never Angeles, creative director of the San Fran- lost our instinctive love for the man cisco office and now is vice president and who can make us use this most striking manager of the L. A. office. of human capabilities. To enhance a simple tale with the brilliant, many-

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26 BROADCASTING, March 12, 1962 Sf. 1BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO March 12, 1962, Vol. 62, No. 11 BMI CAUGHT IN A SQUEEZE PLAY? The deal: ASCAP will cut rates if stations dump BMI stock BMI officials say it would mean revival of ASCAP monopoly Now stations must decide if ASCAP cut is worth the price An attempt by television broadcasters Broke Monopoly Broadcasters orig- ASCAP authorities, obviously elated to force reductions in the fees they pay inally established BMI to provide them- by this turn in their 20 -year feud with for the music owned by the American selves with an alternative source of mu- BMI, indicated little doubt that their Society of Composers, Authors and sic. At the time ASCAP had a clear board would approve but said the ap- Publishers has suddenly been trans- monopoly. proval undoubtedly would be condi- formed into a move to restrict the op- The plan for radical alteration of tioned on acceptance of the plan by erations of ASCAP's only major com- BMI's structure was proposed as a broadcasters. petitor, Broadcast Music Inc. settlement of a suit filed recently in Surprise Development How the Attorneys for ASCAP and for the federal court by the industry committee broadcasters would react was another All-Industry Tv Music License Com- to obtain fair rates for ASCAP music question. The first reactions from out- mittee -the organization empowered to licenses. The settlement plan was preside the ranks of the All- Industry Com- negotiate new ASCAP rates for tv sented in a court session in New York mittee ranged from amazement to stations - have agreed to recommend last Monday and carries the explicit ap- shock. These objectors - including a proposal that came to light last week. proval of the presiding judge. Another broadcasters who have contributed fi- Under the proposal, television stations session was set for April 17. nancially to the committee's support- would get an estimated reduction of The plan requires approval by the contended that the committee lawyers 16% in ASCAP rates in exchange All- Industry Committee, which has not only had exceeded the committee's for their abandonment of all owner- been negotiating for new ASCAP li- jurisdiction by even considering BMI ship or control in BMI. Additionally, censes and whose supporting stations as an element of the rate case, but also BMI would operate under the same con- incidentally own a majority of BMI had countenanced a move which, in the sent decree that ASCAP signed years stock; by the ASCAP Board of Direc- view of these objectors, was tantamount ago to settle antitrust litigation that had tors, and presumably by the BMI stock- to liquidating BMI -an organization been started by the federal government. holders. The committee, the ASCAP founded to combat "the ASCAP mo- Like ASCAP's, BMI's fees would be set board and the BMI board all plan to nopoly" in the first place. by the federal courts. hold meetings within two weeks. Leaders of the All -Industry Commit-

Fourth quarter spot tv billings hit all -time high level

Spot tv billings in fourth -quarter Gros Billings 1961 in Millions of Dollars are expected to have reached 200 a record -high level of more than (Approximate fstLnote/,, 120 $175 million, according to advance 175 Percent Change front Quarter .13.3 120 63 .004 reports of Television Bureau of Ad- 167 97 One Year Earlier .16.9 X4.3 -2.1 - vertising-N. C. Rorabaugh compila- 150 - tions. .9.4 +10.1 40 l In chart at right each quarter year 125 .@2 e2,4 HI.7 IOI .195 over the past five years, 1957 -61, shows the percentage gain (or loss) 100 2 over the previous like quarter computed on a comparable basis of reporting stations. Fourth - quarter 1961 shows an appreciable rise 50 (approximately 12%), the first quar- 25 terly increase of that size in a two- year (1960 and 1961) span. The dol-

lar figures do not relate to the per- I 2 3 4 I 2 3 4 2 3 4 I 2 3 4 I 2 1 4 centages, being computed on the 1957 1958 1959 1960 1961 basis of total stations reporting in time to time. Indicators-station for a sustained high spot volume each quarter and changing from representatives and agencies -are this quarter (story, page 30).

BROADCASTING, March 12, 1962 27 Sylvester J. BMI CAUGHT IN A SQUEEZE PLAY? continued session before Chief Judge Ryan of the U. S. Southern District Court in New York. Judge Ryan, vet- which is headed by Hamilton Shea would be back where it was in the pre - tee, eran of a great deal of past ASCAP - of WSVA-TV Harrisonburg, Va., de- BMI days: virtually the only source of broadcaster litigation, is presiding over clined to offer an assessment of the plan music for broadcasting. the rate -making case instituted by the pending further study. None of them The proposal contemplates a contin- All- Industry Committee after its nego- were in the courtroom when terms of uation of BMI, but with no vestige of tiations with ASCAP failed to reach the proposal were discussed by counsel broadcasting ownership or control. But agreement. The plan was proposed in and the presiding judge, but they had it would impose upon the new BMI settlement of that case. been kept informed of its highlights. the same anti -trust consent decree now Judge Ryan indicated his approval of They took the position that since the in force against ASCAP, including pro- the proposal, which also will need Jus- plan had the obvious blessing of the visions for court approval of BMI as tic Dept. clearance. The Justic Dept.'s judge they were obligated to pass it well as ASCAP music rates. interest stems from the fact that along to the full committee for study. It also would permit ASCAP to file ASCAP is operating under an anti -trust complaints with FCC Mr. Shea said he hoped to assemble whenever it felt consent decree and that the same decree his that broadcasters were committee for a meeting in New "discriminating" would apply to BMI if the plan goes York during week of 19. against ASCAP music. the March into effect. Judge Ryan indicated, how- The committee represents more than Radio not Affected The plan would ever, that government attorneys seemed 300 stations. tv not affect radio rates for ASCAP mu- agreed on "broad basic principles." Forget Demands As part of the sic. Current ASCAP radio contracts The tv station reductions offered by proposal the All- Industry group would have about two years to run. Long- ASCAP would be as follows: 12% off abandon its demand for at- the -source time followers of ASCAP- broadcaster existing rates for commercial programs; clearance of tv rights to ASCAP music rate relations predicted that in the next 35% off existing rates for sustaining played in feature films and syndicated radio negotiations ASCAP would seek programs; 20% off existing commercial tv programs. Source clearance, the cen- to make up all or as much as possible rates on any increase in the station's tral feature of the committee's negotia- of the estimated $1.5 million revenue broadcast revenues above its 1961 level. tions for new ASCAP tv station licen- loss it would suffer through the approxi- In the case of new tv stations, their ses, would have allowed stations ultimately 16% cutback proposed for tv revenues in their third full year of op- mately to bypass ASCAP in paying for rates. eration would be the base for comput- music in programming that currently The reduction would vary from sta- ing future reductions. That is, the 20% represents about 75% of all local tv tion to station, depending upon the sta- reduction would apply against all broad- originations (BROADCASTING, Oct. 23, tion's ratio of commercial to sustain- cast revenues in excess of the total for 1961, et seq). ing time. Counsel for the All- Industry the station's third full year of operation. BMI authorities, not aware of the Committee said that, based on ASCAP's Networks would pay at their current revenues plan until the All- Industry and ASCAP of $10.3 million from tv sta- rates on all revenues up to their respec- lawyers were virtually agreed on it, saw tions in 1961, the savings would have tive totals for 1961. On all revenues the move as an extension of ASCAP's been 16.1 %. For 1962 they estimated over that amount a 10% reduction in repeated efforts to put BMI out of busi- it would average about 16.5 %. rate would apply. ness. Said BMI President Carl Haver - The tentative agreement envisions Counsel's Terms The terms of the lin: network as well as station participation, proposed settlement were dictated, at "ASCAP has offered television sta- although NBC and CBS have sold their Judge Ryan's request, by Arthur H. tions a temporary reduction in rates in BMI stock and ABC reportedly is in Dean of the New York law firm of return for the elimination of BMI as an the process of selling its interest. Net- Sullivan & Cromwell, ASCAP counsel, effective competitor. ASCAP has re- works would continue to pay ASCAP at the outset of last Monday's court ses- peatedly made such offers in the past, on the basis of present ASCAP network sion. Mr. Dean presented them as a and while BMI does not have informa- rates but would get a 10% reduction summary of what counsel for both sides tion as to all the details of ASCAP's on all business exceeding their 1961 -ASCAP and the All- Industry Corn- present proposal, its purpose is clear. levels. They would also get the benefit mittee-had privately agreed upon as "BMI has not, of course, been a of station -rate reductions through their a possible settlement of the pending party to the proceedings to fix ASCAP owned tv stations. station -rate case. television rates and therefore BMI has Network Acceptance? Counsel for Here are the three basic principles, not had the opportunity to present the NBC and CBS indicated in court that aside from changes in rates: facts about itself. they would recommend acceptance by "(1) Total and complete termination Requires Majority "Acceptance of their respective managements. ABC of any ownership, or control over, ASCAP's offer requires the voluntary counsel made no commitment other Broadcast Music Inc. (BMI), directly individual action of the holders of the than to report the plan to ABC manage- or indirectly, by radio or television majority of BMI stock. BMI is con- ment. broadcasters; fident that neither its stockholders nor If approved, the resultant new licen- "(2) The entry of a judgment by the far more numerous other users of ses would extend for 10 years. The this court against BMI and any succes- music nor the many writers and pub- "current" tv station licenses, which ex- sor thereto containing provisions com- lishers affiliated with BMI will wish pired last Dec. 31, had been in effect parable to those set forth in the consent to see a restoration of the ASCAP mo- five years. They have been extended judgment entered in United States ver- nopoly." intact by the court pending outcome sus ASCAP, et al, in 1950, as modified Some sources thought that BMI of negotiations for new ones, which in 1960; divestiture would amount to total de- will be retroactive to Jan. 1 of this "(3) A provision enjoining discrimi- struction of the organization which year. Network licenses, also on exten- nation, directly or indirectly, by radio broadcasters set up in 1940 to make sion since Dec. 31, are negotiated sep- or television broadcasters against the sure that stations would never again arately from the station licenses. performance, or selection for perform- be dependent almost exclusively on The proposal which negotiators' law- ance, of works in the ASCAP reper- ASCAP for their music. If these dark yers agreed to recommend broke into tory." predictions should prove true, ASCAP public view last Monday in an all -day How to Sell Stock The manner in

28 (LEAD STORY) BROADCASTING, March 12, 1962 which BMI's broadcaster -owners would the opportunity to start their own li- ceive a fair deal on . plugging dispose of their BMI stock-or to censing agencies and that many others or even presentation which doesn't whom-was not made clear in the pub- might feel that the circumstances of the reach the point of plugging." lic court session. Nor did there seem reorganization -its sanction by the Counsel for the All- Industry Com- to be any uniform understanding of court- would make transfer of their mittee is the New York law firm of these issues afterward. allegiance to ASCAP desirable. Donovan, Leisure, Newton & Irvine. Herman Finkelstein, ASCAP attor- Broadcasting sources also questioned Payments Substantial Television ney, said the proposal's reference to the fairness of the plan's divestiture of stations' payments to ASCAP last year divestiture of broadcaster "ownership BMI from broadcasting without a simi- totaled approximately $10.3 million, or control" meant that broadcasters lar divorcement between ASCAP and and television networks added another should be allowed neither ownership the motion picture industry, whose $8 million. Radio contributed an esti- nor control. voice in ASCAP is roughly equivalent mated $10 million, bringing broadcast- All- Industry sources, contended that to that of broadcasters in BMI. ing's payments to about $28 million or the plan ruled out only one or the other, The import of the plan's ban on "dis- $29 million out of ASCAP's 1961 total ownership or control, and suggested crimination" against the use of ASCAP of $33.1 million. By comparison, BMI's that one solution might be to have BMI music was expanded in exchanges be- income for the fiscal year ended last operated by a court- appointed trustee. tween Judge Ryan and All- Industry July 31 amounted to $12.7 million, also This, they said, would enable BMI's counsel. The judge agreed that the in- mostly from broadcasters. present owners numbering more than junction would be directed against BMI, If the settlement plan goes through 500 broadcasters, to retain their stock but said: and BMI is hurt as badly as many interests which incidentally pay no divi- Binding "I expect that the broad- broadcasters think it will be, then dends -but give them no voice in the casters would recognize this as being a broadcasters themselves will have ac- firm's affairs. Some broadcasters won- binding obligation, and perhaps they complished what ASCAP has been try- dered, however, just how efficient such might subject themselves to private ing without success to do for the better a dichotomy of ownership and manage- suits if they use their licensing author- part of 20 years. For ASCAP has been

Herman Finkelstein Carl Haverlin Hamilton Shea ment could be expected to be. ity to discriminate against any group of attacking BMI in any handy forum Mr. Finkelstein felt that the trustee- composers. I expect that they are duly since after BMI was founded in 1940. ship idea, although advanced by All - advised of their legal obligation in this Once -in 1951 -it took an approach Industry counsel, had been rejected. He respect, but they would not be subject similar to the tack embodied in the cur- said the plan, as he understood it, con- to any anti -trust decree." rent proposal. In a tv music -rate pro- templated "two ASCAPs," with the Judge Ryan also said he didn't know ceeding in that year ASCAP asked the reconstituted BMI operating as a writer- of any way to bind broadcasters in the court to amend its consent decree so publisher firm like the society. proposed general injunction against that it would not have to issue per -pro- Hopes for Continued BMI The BMI, "except, perhaps, if we do find a gram licenses to any BMI -licensed ASCAP attorney minimized the possi- breach of this we can issue an injunc- broadcaster so long as BMI was owned bility that BMI should substantially go tion against (BMI), or cite them for by broadcasters. The committee rep- out of business if the plan were adop- contempt, and ASCAP could file a resenting tv stations opposed the motion ted. He said he hoped BMI would con- complaint with the FCC." and ASCAP withdrew it. tinue to operate side by side with At another point Judge Ryan said Many Complaints ASCAP has re- ASCAP -but without its broadcasting that "no television or radio station shall peatedly complained to the Justice ownership. He said he thought that so give preferential treatment and prefer- Dept., ever since the early 1940's, about long as BMI has funds to distribute, it ential performance to any composition broadcasting ownership of BMI. After will have writer and publisher members which would result in discriminatory investigation, the Justice Dept. has al- to distribute them to. action as to ASCAP's members. In ways refused to act. In 1948 ASCAP Broadcasting sources were consider- other words, in the language of the sought -in vain -to have BMI made a ably more skeptical. They thought it industry, there shall be no undue plug- party to a consent decree issued against possible that if the plan goes through, ging of compositions originating outside ASCAP. some of BMI's members might seize of ASCAP but that ASCAP shall re- One of the most spectacular attacks 29 BROADCASTING, March 12, 1962 intervening 20 years. BMI CAUGHT IN A SQUEEZE PLAY? continued throughout the BMI claims credit not only for its own growth but for much of ASCAP's. is one which has been in progress for troubles with ASCAP, which led to the The BMI "open door policy" of wel- almost 10 years. This is the so -called formation of BMI, go back to the late coming new members has been credited "Schwartz case." ASCAP officials deny 1930's. NAB, unable to get from with forcing ASCAP to abandon the it's an ASCAP suit, but the society's ASCAP a hint of what fees it would "closed club policy" which once made top management helped pick the plain- want for licenses to replace those ex- membership difficult and often impos- tiffs: 33 songwriters, all ASCAP mem- piring in 1940, adopted a resolution sible for writers to obtain. bers (some now dead), who brought a on Sept. 15, 1939, declaring that Since 1939 ASCAP's membership $150 million suit which numbers among ASCAP's tactics made necessary "the list has grown from 1,100 writers and its stated purposes the divorcement of creation of an independent source of 137 publishers to 5,679 active and 766 BMI from its broadcast ownership. music." non-participating writers and 1,902 The case has dragged through 26,000 BMI commenced operations in Feb- publishers in 1961. In the same period pages of pre -trial testimony and more ruary 1940, and a month later ASCAP BMI's affiliations have grown from zero than 11,000 exhibits -and still hasn't made known its demands: a doubling to approximately 5,300 writers and come to trial. There have been re- of the rates paid in 1939. The broad- 4,500 publishers. current reports lately that the plaintiffs casters refused the offer, and BMI, Broadcasters also claim that through are in a mood to take a token settle- already busy, got busier. BMI they have cultivated major music ment and that the broadcasting de- When the licenses expired on Dec. forms which are a vital part of the fendants may be willing to make one, 31, 1940, the Jeannie with the Light American culture -and that they have if only to end the seemingly intermi- Brown Hair era began. Stations were done so even though these forms repre- nable legal expenses involved. forced to rely on public -domain music sent only a fractional part of their In other forums-House judiciary and such numbers as BMI had been broadcast schedules. They are especially subcommittee hearings in 1956, Senate able to pull together. The hold -out proud of BMI's work in promoting commerce committee hearings in 1958, against ASCAP continued until the serious music and American folk music an FCC hearing in 1960 -ASCAP has fall of 1941, when ASCAP modified its as well as its more general contribu- renewed its efforts to rid BMI of its original demands and a new contract tions to American musicana, apart from broadcasting ownership. None of these was signed. ASCAP and BMI have its influence in keeping radio -tv music efforts has been successful. operated as competitors ever since - rates subject to the influence of con- Long- Standing Feud Broadcasting's and both have grown consistently tinuing competition.

BROADCAST ADVERTISING Spot tv up 12% for last 1961 quarter MEDIUM ENTERS HEALTHY 1962 FIRST QUARTER AT DOLLAR PEAK National spot television business en- vious comparable quarters. Estimates tv advertising. (Network, for example, tered this year at the highest dollar vary sharply, the increases ranging is off to a fast-selling pace for the fall peak on record and indications are for from 8% to 25% or more. season, also see story, page 36.) Adver- a healthy first quarter (January-March). There were certain signs of a tv spot tisers who look to spot as the way to It's expected that Television Bureau recovery ahead as long ago as early in spread money nationally while bunch- of Advertising -N. C. Rorabaugh in the winter. Tv stations then were re- ing it in selected markets are spending about a week will be able to report spot ported moving into the Christmas holi- again, say some of the major agencies. gross billings of more than $175 mil- day advertising season on a wave of IMPROVED CLIMATE One agen- lion for the three months ending last national spot business which for most cy spot buying executive put his finger December. The total will represent an of them exceeded the December-rush one the sub -surface factor. He claimed approximate rise of 12% over the like volume of 1960 (BROADCASTING, Dec. advertisers have shied from such ad- period in 1960 computed on a com- 11, 1961). erse publicity as quiz scandals, Wash- parable basis of reporting stations. Third Quarter Gain At that time, ington investigations and hearings, and The 12% hike is the first such spurt third -quarter gross billings for spot were a parroted anti-tv program (and com- of that size in nearly two years. Ac- released showing a 1.8 per cent gain mercial) criticism over a wide slice of cording to past computations, national over the previous year. In contrast, the consumer public. Now that the spot tv billings for the first quarter of spot billing for the first six months of climate is improving, tv once again is 1960 were 12% ahead of the like quar- 1961 was about 1% below the 1960 getting a friendly look in advertising ter- period in 1959. But in subsequent level. budgets. comparisons, the quarterly figures Spot in 1961 in fact was a notable NEW PRODUCTS A chief factor, showed a general decline, bottoming out exception in a year that showed spirited but one that's too hush -hush to get more in the first three months of 1961 at a gains in television business. Spot en- than a passing reference is the contin- time when the recession was felt the countered an especially sluggish first ual issuance of new products by the most (see chart, page 36). half, and the year's gain as a conse- major advertisers. The marketing strat- A check of major station representa- quence generally is expected to be held egy today for most mass-produced, tives and agencies points to a better at about 2 %. mass -sold products includes spot tv in first quarter this year in spot television Major influences in the current introductory campaigns. compared to the same period a year change in spot business as seen by reps The healthier economy is cited by ago. Business for the January-March and agencies: reps as the overriding factor for in- period this year, say most of the major THE ECONOMY The U. S. econ- creased spot television buying. The representatives, is "well ahead" of pre- omy is in better shape, particularly in availability of 20- second spots is men -

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BROADCASTING, March 12, 1962 31 tioned by a few reps as a consideration, but most claim 20's are not a sig- Sait Lake City is really 51st nificant factor. They stress the business rise is by no A printer's typographical error in moves up to 51st by ARB count." means uniform in markets of all sizes. the story on American Research Bu- In correcting another error in the As has been the trend for several years, reau's new method of determining line the printer made the 5 a 6, rob- the larger the market, the larger the tv market rank (BROADCASTING, bing Salt Lake City of 10 places in share of the spot tv dollar. One rep March 5) made it appear that Salt the numerical countdown. notes that whereas the overall increase Lake City is the 61st market rather The table of 100 top markets is its listed by for his stations is about 17 %, the top than the 51st, which proper ARB and showing the new markets register gains of 35 % -55 %, ranking. and old system of figuring top mar- medium and small markets either The new method of ranking uses kets listed Salt Lake City correctly: are holding their own or are up only total homes delivered during net- Rank A 51, Rank B 67 Salt Lake - slightly. The biggest spurt appears to work option time. The statement, Ogden- Provo. Rank A is the new ARB showing be in the top 15 -20 markets. which was in the tenth paragraph method total homes of the story, should have read "Salt delivered during network option Fringe -time minutes are said by reps Lake City ranks 67th on circulation, time. and agencies to be in high demand and short supply. The 5:30 -7 p.m. and 11- 11:30 p.m. periods are the "hottest" toys, cosmetics, household laundry and devoted almost entirely to print. franchises sought. Reps generally dis- food -grocery advertisers. There's a Downyflake Foods introduced frozen count the value of 20's as a revenue- sprinkling of new products in these muffins last spring, using spot tv getter, with only a few claiming the categories as well as several advertiser through Smith/ Greenland, New York, combination of two 20's in the en- success stories. in 15 markets. New seafood dinners larged 40- second station break is adding But new products are only a small were also launched last spring by Red appreciably to station income. The part of the story: General Foods, one L Foods and spots through the same consenus seems to be that 20's are of the oldest corporations in the use of agency were broadcast in 10 markets. "helping a little," but a common com- spot as well as in the manufacture and Tri -Span, a new decongestant cold plaint is that 20's are popular in some processing of foods, this year is in- tablet from Vick Chemical Co., will large markets-New York, Los An- creasing its use of the medium. terminate a spot tv campaign in about geles and San Francisco are mentioned New Products Advertisers use spot 50 markets throughout the country at frequently -but are not being sought television a number of ways to intro- the end of this month. The agency is of the in most markets, including some duce new products. Some advertisers Sullivan, Stauffer, Colwell & Bayles, other major ones. will use only local spots in a few re- New York. Another cold remedy, Con - In checking spot's current status, gions. They may expand by using spots tac, from Menley & James, was intro- BROADCASTING polled more than a dozen nationally or switching to network. duced via spot and network tv in Oc- station reps and several of the major Others will superimpose some network tober. The campaign, through Foote, spot billing agencies, among them J. advertising on selected spot or vice Cone & Belding, New York, will con- Walter Thompson, BBDO, Ted Bates, versa or they will supplement network tinue through the summer in 50 mar- Foote, Cone & Belding and Lennen & with spot. Most new-product adver- kets. Newell. tisers note that the bulk of their ad- Brillo Paddy pads, a new disposable Agency Views Quite soft in Janu- vertising goes into spot when a product scouring pad, is currently being tested ary, still somewhat so in February but is first introduced or is in a test stage in a number of markets on the West solid as a rock in March is the way and network (or national spot) takes Coast. The agency is J. Walter Thomp- one major agency spot executive de- over when the item is accepted. son. scribes this quarter's spot outlook. And In the case of Soaky, a Colgate - though the first quarter historically is Palmolive liquid bath for children in- Got a new product? soft, the current period should show an troduced in January through Ted Bates, Tv's increase over the like period of a year New York, the reverse was true. The the thing -Cash ago. new product, now in most major mar- A new product has no better friend Another agency media buyer finds it kets, is mainly in spot tv with network than television, according to Norman ironic that a year ago at this time "you in the background. Cash, president of the Television Bu- couldn't get 20's where you wanted A Scott Paper product, Handy Pack, reau of Advertising, New York. them" but now fringe minutes are right is now completing a spot tv campaign Mr. Cash told members of the Utica and prime -time 20's are "soft." The in major markets. Scott, through J. Management Assn. that "of the many push to minutes continues stronger Walter Thompson, New York, pulled possible ways in which an advertising than ever, he reports. the product out of spot tv after it was medium can fail, there is no more vul- Another media official sees spot tv accepted in each region. It is currently nerable spot than introducing new business during the last quarter of 1961 in 17 cities in the Southwest, North products. Here a seller starts with corn - and the first six weeks of 1962 at "a Central and New England regions. plete product oblivion, no sales and very high level." He adds business When the product goes national, Scott no market and sets out to reach the "sloughed off" a bit in the past few will switch to network tv, with spot greatest number of people in the short- weeks but is expected to "pick up backing it up, a spokesman said. est possible time." again" by April 1. His agency has been Defencin, a Bristol -Myers capsule for "And for this purpose, he most often buying nighttime and daytime minutes arthritis and rheumatism, was intro- chooses television," Mr. Cash said. primarily. duced last May in Columbus, Ohio, Mr. Cash added that advertising does Spokesmen for two other agencies via spot tv. The company continued sell products people don't need, but that say business is roughly the same or to use spot as the product expanded its our way of life could not exist without "slightly higher" during the first quar- coverage through the Mid -West, South such sales. Products sold through ad- ter of this year compared to last year. and on the West Coast. When the vertising enhance life, he noted, which Top product categories responsible product went national the middle of "is the purpose of our unique and rest- for the good showing in spot include last month, the advertising budget was less economy."

32 (BROADCAST ADVERTISING) BROADCASTING, March 12, 1962 First FULL MEASURE of RADIO (THE SETS, THE SITES, THE AUDIENCE) SINCE RADIO LEFT THE LIVING ROOM!

M EN SION '62

TUNE -IN ., UDIENCE CHARACTERISTICS FAMILY SIZE 0 0 0 0 0 !' 0 0 0 0 0 00000000 35 36 37 38 39t ., 4? 43 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 6 69 70 71 72 73 74 75 76 77 78 79 80 MALE & FEMALE AGE COMPOSITION (40 plus, 18 -39) LISTENERS: AFTERNOON 1 1 1 1 1 1 1 í ! "'

PRESENCE OF CHILDREN EDUCATION: MALE HEAD 2 2 -2222 2 2 2 2 2 2 2 2 2 2 2

33333 '='1.LISTENERS:LIGHT 333333 3333333333 'FIXED SETS 3 3

OCCUPATION: MALE HEAD 4 4 4 4 4 4 4 4 4 4 INCOME LEVEL 1jUSTENERS: MORNING i555555 ,LISTENING: AUTO 55555555555555555555 555555555555

GLISTENING: RETAIL, SERVICE ESTABLISHMENTS TRANSISTORS ì666666666 6 6 6 6 6 6 6 6

PORTABLES 7 7 7 7 7 7 7 7 7 LISTENING: AT WORK 7 7 7 ¡LISTENERS: NIGHTTIME 1 7 7 7 3888888888 888888888688888888888888888888888888888

a LISTENING: OUTDOORS 9 9 9 INO. RADIOS PER HOME 9 9 9 9 9 LISTENING: IN OTHERS' HOMES 9 9 9 9 9 29 30 31 31 33 34 35 36 37 38 39 40 41 44 45 46 47 48 49 50 51 52 53 54 55 56 51 58 59 62 63 84 65 66 67 68 63 70 71 72 13 74 75 76 17 78 79 80

A national study, underwritten jointly by The Pulse, Inc., and the following (thus far): AM Radio Sales, H -R Inc., The Katz Agency, Radio TV Reps, and Venard, Rintoul & McConnell Report available: April, 1962.

If radio is to be regarded as the primary medium from which all representatives, all radio stations, its friends and relations believe it to be, the questions and all advertisers stand to gain so much. For fur - printed on the card above must be answered. The ther information, write, wire or phone:

old answers - -- -which failed to account for radio's obligation in the home and its mobility out of the home - --are obsolete. It is the intention of Dimen- sion '62 to new answers as only the personal interview technology can get them. And it is to Nothing Takes the Place of Interviews in the Herne the credit of the participating representative firms 730 FIFTH AVENUE, NEW YORK that. they are giving financial support to a propect Phone: JUdson 6-3316 Franklin, who will have the same title SCHWERIN REBUTS Y &R ON TV `MOOD' at F /M, and Norman Mautner, presi- Researcher says sales point recall varies by program effect dent of Mautner, who becomes board chairman and general manager of the Schwerin Research Corp., New York, lief in the validity of the research. With- combined operation. took issue last week with a Young & in the standard types of program re- Robert M. Darr, vice president of Rubicam study which claimed that the ported on (western, suspense, situation Franklin, will be vice president and type of television program or the mood comedy, panel, variety), there was no director of the plans board. Sydney R. of the program's content has no appre- significant difference in the recall and Rose, formerly executive vice president ciable effect on commercial recall or sales point registration of the same of Mautner, will serve the new organi- sales points remembered from commer- commercial run in two or more types zation on an assignment basis. cials. of programs. Horace S. Schwerin, president, said "Beyond this the agency does not Schwerin "categorically" denies the care to debate research techniques in Scott Paper moves validity of the Y &R study, presented at print. It will continue to use those it the Assn. of National Advertisers work- believes to be the best and most useful $5 million to Bates shop on television programming and in assisting the marketing efforts of its Scott Paper Co., Chester, Pa., has re- advertising two weeks ago (BROADCAST- clients." assigned billings estimated at $5 million ING, March 5). He said that in testing to Ted Bates & Co. The move is the more than 18,000 commercials over the CBS -TV announces major aspect in the advertiser's align- past 13 years, Schwerin has found the ment of its consumer product advertis- following: revised rate card ing agencies effective July 2, "to meet Program type frequently requirements of expanded operations," exercises CBS-TV last week mailed a significant effect upon recall a revised Scott announced last Monday (March the of rate structure to its affiliates commercial sales points. and to 5). advertising agencies. It takes into con- Bates, which currently handles Scott's The mood of the program at the sideration the growing trend toward Waldorf bathroom tissue and several time the commercial is presented can alternate -week sponsorship of programs new product projects, was named for have a serious effect upon recall of the and sets up discounts for advertisers Scotties sales points. and ScotTissue, both presently who buy shows on this basis. handled by J. Walter Thompson. Also, Different episodes of the same pro- William H. Hylan, vice president of Bates was assigned two more new prod- gram have produced widely different sales administration, said the changes uct projects, and JWT was assigned one levels and patterns of sales point recall. will take effect on Sept. 2, 1962, and new product now in the development Positioning of the same commer- will be incorporated in CBS Tele- stage. cial within a given program can dras- vision Rate Card No. 16. JWT, which will continue to handle tically influence the number of sales Among the features of the new rate all network television for Scott, will points recalled by the viewers. card will be: a new annual discount, keep Soft -Weve, ScotTowels, Cut-Rite Mr. Schwerin emphasized that out of under which reductions will be given Wax Paper and Plastic Wrap, Scotkins, the company's research emerged a far - on all station -time charges running con- Scott Family Napkins, institutional reaching observation: recall of sales secutively for 52 weeks; a revised sta- campaigns and export advertising. JWT points is not a valid criterion of com- tion -hour discount, permitting adver- also picked up Confidents, Scott's new mercial effectiveness. He said the com- tisers who accumulate a specified num- sanitary napkin, which was shifted from pany has a "multitude" of examples to ber of station hours during two consecu- Compton Adv. support this assertion. tive weeks to qualify for a more liberal Scott announced that Ketchum, Mac- He added, "Many astute advertisers weekly discount and elimination of sea- Leod & Grove and Ehrlich, Newwirth and agencies' research people have rec- sonal time-period discounts, except that & Sobo will continue as the agencies for ognized for years that, as a measure of costs during class -A hours are adjusted all Scott industrial products and Scott commercial effectiveness, recall is not to sets -in -use (time periods which earn Apparel Foam, respectively. Albert valid. The Schwerin system, which is a discount this summer will not be en- Frank -Guenther Law Inc. will continue based on a coincidental and observed titled to an annual discount in 1962). to handle general and financial public action measure of a given commercial's The network pointed out that the relations and financial advertising. ability to make a 'sale in the mind,' changes will benefit alternate -week ad- was, in fact, developed in cooperation vertisers who do not normally earn Wortman to head new agency with advertisers and agencies. The discounts to the extent provided to The formation Schwerin method does correlate direct- weekly advertisers. On the other hand, of Wortman, Smith & Gersten, a new advertising ly with sales in the market place; sales seasonal tv advertisers, such as those agency in New York, was point playback does not." who only sponsor programs in the announced last week by Elbert M. Wortman, president. Mr. Answer Y summer, will not qualify for discounts From &R Young & Rubi- Wortman for the past 30 years has been cam issued the following statement on as they have until now. president of Wortman, Barton & Rus- Mr. Schwerin's observations: sell, New York, which will continue in "The only comment Young & Rubi- Franklin, Mautner business. WS&G will seek new business. cam cares to make on Mr. Schwerin's merge in Milwaukee Also associated in the new firm are defense of his findings is that the data Mitchell L. Smith and Howard F. Ger- for the PAR study were collected by an Franklin Adv. and the Mautner sten, vice presidents. Both were former- outside research organization (Audits Agency, both Milwukee, have merged ly with Block Drug Co., Mr. Smith as & Surveys Inc.) and analyzed by the to form Franklin /Mautner Adv., it is product advertising manager and Mr. agency. The findings are as given in announced by officers of the two agen- Gersten as assistant national advertising Mr. Barry's speech [Charles G. Barry, cies. Its headquarters will be at 225 manager. Y &R senior vice president and radio -tv East Mason St., Milwaukee. WS&G is located at 345 Madison director]. The principals of the new organiza- Ave. Telephone number is Murray "Young & Rubicam reaffirms its be- tion are Frank R. Bloom, president of Hill 4-5920.

34 (BROADCAST ADVERTISING) BROADCASTING, March 12, 1982 IN 6 OF AMERICA'S TOP 10 MARKETS

No matter how you present your commercial, it sells hard Start really selling in these target markets now. Call your on the stations of the country's largest, most powerful inde- local RKO General station or RKO General National Sales Divi- pendent chain. It doesn't waste its impact on non - sion man. Discover the new dimensions in sales that buyers. It doesn't fight listener apathy. Your com- make RKO General Stations basic to any national mercial goes straight to the adults who make advertising buy. most of the buying decisions.

RKO General hits hard in 6 of America's top NATIONAL SALES DIVISION OFFICES 10 markets -plus one of the South's richest New York: Time & Life Bldg., LOngacre 4 -8000 areas. Your messages are concentrated in Chicago: The Tribune Tower 644.2470 the buying belt .... in areas populated by 67 Hollywood: 5515 Melrose, H011ywood 2-2133 million consumers. San Francisco: 415 Bush Street, YUkon 2 -9200

A GENERAL TIRE ENTERPRISE

NEW YORK WOR- AM /FM /TV LOS ANGELES KHJ -AM /FM/TV

DETROIT CKLW- AM /FM/TV BOSTON THEAYA K/EE /NETWORK MEMPHIS WHBQ -AM:TV SAN FRANCISCO KFRC -AM FM WASHINGTON, D. C. WGMS -AM FM 1 BROADCASTING, March 12, 1962 35 Ranked by total home broadcasts delivered and by total commercial National Nielsen Radio Index minutes delivered for individual advertisers by all programs and Based on four weeks ending Jan. 7, 1962 participation on all radio networks used. Home Broadcasts Total home Commercial Minutes No. b'dcsts Total of del'd No. comm'I Rank Advertiser b'dcsts (000) comm'l min. mins. del'd 1 Campbell Soup 277 151,275 Rank Advertiser aired (000) 2 Liggett & Myers Tobacco 275 144,550 3 Sterling Drug 242 131,548 1 Liggett & Myers Tobacco 210 102,428 4 Minnesota Mining & Mfg. 401 112,883 2 Minnesota Mining & Mfg. 392 99,207 5 R. J. Reynolds Tobacco 268 108,446 3 Sterling Drug 205 98,683 6 Sylvania Electric Prods. 189 106,271 4 Sylvania Electric Prods. 144 75,888 7 Mennen 275 101,624 5 Campbell Soup 142 71,854 8 United Motors -Gen. Motors 166 93,223 6 Mennen 205 71,381 9 Metropolitan Life Ins. 132 85,253 7 Chevrolet -Gen. Motors 100 70,718 10 Chevrolet -Gen. Motors 109 81,690 8 Metropolitan Life Ins 113 67,762 11 Mogen David Wine 139 72,797 9 R. J. Reynolds Tobacco 165 64,580 12 Automotive -Amer. Motors 164 72,351 10 United Motors -Gen. Motors 125 64,166 13 Grove Div.-Bristol-Myers 71 52,907 11 Automotive -Amer. Motors 123 51,129 14 Warner- Lambert Pharm. 116 52,566 12 Mogen David Wine 102 50,830 15 Pharmaco 142 49,258 13 Grove Div.-Bristol-Myers 62 43,106 16 Wm. Wrigley Jr. 82 43,964 14 Wm. Wrigley Jr. 82 41,297 17 Lewis Howe 63 43,269 15 Warner -Lambert Pharm. 94 40,023 18 Mentholatum 80 42,233 16 Pharmaco 106 33,079 19 Intl. Min. & Chem. 63 39,460 17 Intl. Min. & Chem. 54 32,591 20 Bristol -Myers 45 27,293 18 Lewis Howe 47 28,343 19 Mentholatum 64 27,581 Copyright 1962 -A. C. Nielsen Company 20 Oldsmobile-Gen. Motors 43 25,322

ALONG NETWORK TRAIL new Andy Williams Show announced Smith Goes to Washington on ABC -TV; for NBC -TV. At least three advertisers Alberto-Culver has an alternate -week New advertisers, programs are participating in the 90- minute Vir- half -hour (quarter -hour weekly) of lined up for fall schedule ginian on ABC -TV: Nabisco, Miles Combat on that network; Kaiser Com- Labs and Warner -Lambert. panies are underwriting Adam's Fable The tv network sales season is well C -P Signs Again Colgate- Palmolive on CBS -TV; American Tobacco among into March with sales commitments reportedly has renewed for half of other advertisers is in Going My Way and proposed position of 1962-63 pro- Dobie Gillis on CBS -TV. State Farm and the tobacco firm and Pontiac each gramming advanced further. Auto Insurance and General Foods will have one -half of Our Man Higgins, both Late sales highlights of the past few sponsor the Jack Benny Show on CBS - programs on ABC -TV's Wednesday weeks: TV. Johnson Wax, Best Foods and two night schedule. General Foods joins Lever Bros. for other unidentified advertisers reported- Brown & Williamson and Whitehall full sponsorship of the new Lucille Ball ly are committed to Red Skelton, newly each has an alternate -week half of The show on CBS -TV. P. Lorillard Co. was expanded to an hour, on CBS -TV. Nurses on CBS -TV. Sealtest has a willing to consider the underwriting of Lever and Toni are sponsoring the new "hold" on the Wednesday, 10-10:30 half of Hennesey on CBS-TV but that Loretta Young Show (Christine's Chil- period on NBC -TV. In addition, there show apparently is not being renewed dren) on CBS -TV. Brown & William- are numerous renewals and buys re- by the network for the fall. Nationwide son joins Scott Paper on the new Vive, ported for established shows. Insurance is backing Howard K. Smith's Judson McKay on NBC-TV. Nighttime Latest moves on night- ABC -TV news show in the Sunday Liggett & Myers is signed for a half time programs for the next season as 10:30 p.m. slot. of the newly -made Ensign O'Toole but reported over the past fortnight: The new Jackie Gleason program on that show has been moved out of prime CBS -TV: The Real McCoys is being CBS-TV is nearly sold (Colgate -Palm- time consideration and into a proposed shifted to Sunday, 9 -9:30, swapping olive, Philip Morris and Drackett are Sunday 7 -7:30 p.m. period on NBC-TV. with the new Lucille Ball show which signers). Proctor & Gamble has a The several advertisers now supporting moves into the Monday, 8:30 -9 spot "hold" on the Wednesday, 9:30 -10 p.m. Dr. Kildare on NBC -TV apparently previously reserved for McCoys. The period on CBS -TV and if it doesn't have renewed. They are Alberto-Culver, Loretta Young Christine's Children goes renew Dick Van Dyke, may move with Colgate -Palmolive, Singer Sewing Ma- Monday, 10-10:30 and Arthur Godfrey, The Law & Mr. Jones (soon to be on chines, Warner -Lambert, L&M, and Twilight Zone or Password are candi- ABC -TV Thursday, 9:30 -11 p.m.) or Sterling Drug. Seven -Up Co. has pur- dates for 10:30 -11. The Jackie Gleason a new program Acres and Pains. Kel- chased 40% sponsorship of Interna- show is certain for Saturday at 7:30- logg joins with R. J. Reynolds to make tional Showtime on NBC -TV, which 8:30. The Beverly Hillbillies on CBS -TV sold also will have Miles Labs. The latter NBC -TV: 87th Precinct is still lightly out. advertiser also will be participating in penciled in at Monday, 8:30 -9:30 and P. Lorillard is also committed for an Laramie and Saturday Night at the The Price is Right at 9:30 -10. Eleventh alternate week half -hour of the new Movies on NBC -TV next season. Hour is set for 10-11. A Western (Out- Jack Paar show on NBC-TV. Procter & Earlier reports included in the follow- laws or Outpost) is being targeted Gamble probably will be participating ing advertiser sponsorships or participa- Thursday, 7:30 -8:30. Andy Williams in, and American Home Products has tions for the fall season: is an hour show at 10 that night. Joey an alternate half -hour weekly of the R. J. Reynolds has a half of Mr. Bishop appears certain at 8:30 -9 on

36 (BROADCAST ADVERTISING) BROADCASTING, March 12, 1982 ' happy

Competitors!

HI-HE S

based on sets in use - average quarter -hour Our Salt Lake CityY Market is now ranked 51st in prime evening time*

To help you better spend your advertising dollars KUTV Avery -Knodel, Inc. find out the in -depth market information available. in THE NEW 51st MARKET. kCPX"l'V Katz Agency, Inc. Contact:

*Reevaluated by ARB Nov. '61 SURVEY FOR ALL TV MARKETS. KSL"TV Blair TV Associates 37 BROADCASTING, March 12, 1962 Saturday preceded by an hour mystery - action show. A. P. Management Corp. wins injunction ABC -TV: It's now apparent that the Churchill re -runs will be in at 6:30 on COURT ENJOINS Y &R, NINE REPS FROM 'COERCION' Sunday followed by Philbert at 7 and A. Beverly Rodeo, U.S.A. at 7:30. Come A' Run - P. Management Corp., by a desire to prepare an evaluation of has been granted the pre- niri is a near shoo -in for 9 that night. Hills, Calif., the Petker plan with respect to the ad- The Untouchables may now move to liminary injunction sought in its $16- vertising of Bristol- Myers' Bufferin. He alleged Tuesday, 10 -11, swapping with Alcoa's million triple- damages suit for cited these circumstances: (1) the Dec. anthology series which now would go violation of the Sherman Antitrust Act 11 meeting; (2) the contacts made by Thursday, 10 -11. New Breed is being by Young & Rubicam and nine station station reps to their radio stations; (3) considered for possible revival at rep firms. "the results of these contacts reported to Friday, 10 -11. Margie may be retained Judge Richard H. Levet's injunction Y &R that not a single station was avail- and placed on Friday at 7:30 -8. Ben opinion in U. S. District Court, south- able to plaintiff but that all these sta- Casey is being aimed for Monday, 10- ern district of New York, concludes tions had previously ceased doing busi- 11 and The Best Years, a spinoff drama that A. P. was threatened with "im- ness with plaintiff or were now . . . with university background from the mediate and irreparable harm" not ade- planning not to renew such arrange- Alcoa anthology, is being spoken for at quately protected against by money ments; (4) the fact that Y &R chose to Monday, 9 -10. damages, by Young & Rubicam; Ven- enlist the assistance of station reps ard, Rintoul & McConnell; Robert E. whose long -standing opposition to barter Evans shows how tv Eastman Co.; John Blair & Co.; Paul was well known and who, as acknowl- H. Raymer Co.; Select Station Repre- edged competitors of plaintiff, naturally borrows media elements sentatives Inc.; Avery- Knodel Inc.; have interests which are adverse to Devney -O'Connell; The Katz Agency, . incorporates the time, plaintiff... How television and H -R Representatives. Judge Levet elements of all media He said that a determination of space and motion denied the motion for preliminary in- its advantage and that whether or not the information in the to own exclusive junction against Peters, Griffin, Wood- tv advertisers was demonstrated last report is false must await a trial of the of ward; he also removed POW from the area mem- numerous issues. He said, however, Wednesday to the Chicago temporary restraining order. bers of the Television Bureau of Ad- that the report could construe, "at the vertising by Jacob Evans, director of Three defendant rep firms -Bolling very least," as a "joint effort by the de- TvB's central division. It is part of the Co., John E. Pearson Co. and Adam fendants to alienate Bristol -Myers as a new presentation Mr. Evans is making Young Inc. -were previously excluded client of A. P. Management." to midwest advertisers and agencies. from the temporary restraining order Basis for Injunction Judge Levet He also emphasized that all elements that went into effect Jan. 24. Two cited the following principles involved of the distribution system must be others -Forjoe & Co. and Spot Time in the case: dropped from the mo- taken into account when making na- Sales Inc. -were Group boycotts, or concerted re- for preliminary injunction Feb. 13 tional media plans. tion fusals by traders to deal with other (BROADCASTING, 19). Named as "Advertising must motivate people Feb. traders, have long been forbidden. An but not defendants, are to want a product," Mr. Evans ex- co- conspirators, act lawful when done by one may be- plained, "but if it isn't on the store 22 radio stations. come unlawful when done by many shelves it can't be bought. If buyers The preliminary injunction enjoins acting in concert, taking on the form don't think a product will move they and restrains the defendants from at- of conspiracy which is prohibited if won't buy it from brokers or whole- tempting to induce or coerce radio sta- harmful to the one against whom the salers. If brokers and wholesalers can't tions and radio advertisers from doing concerted action is directed. Actual sell the product to retailers, they can't business with A. P. Management, or to threats are not necessary-it is sufficient buy it from the manufacturer. So it use or disseminate any part of a report if the acts evincing such intention have is important that all segments of the prepared by the defendants entitled been committed. Good intentions of distribution pipeline be considered in "Book I-Performance of the A. P. the defendants are no mitigation of appraising the relative selling merits Management Corp. Radio Plan" and Sherman Act violations; where two or of national media." "Book II-Advertising Evaluation of more persons enter into a conspiracy, Petker Plan for Bufferin." any act done by either in furtherance Cherry Heering liqueur Not Objective The two books of of the common design becomes the act the report referred to had been pre- of all. sets campaign on WPAT pared by Young & Rubicam for its The injunctive statement said the The first radio campaign for Cherry client Bristol -Myers. A. P. Manage- fact that A. P. Management had the Heering, Danish liqueur, will start today ment's suit was filed after a meeting at ability to increase its number of par- (March 12) on WPAT Paterson, N.J. Y &R on Dec. 11, 1961, that was at- ticipating stations in the Petker Plan The product, marketed in the U.S. by tended by officials of the defendant from 350 in 1957 to 1,600 in 1961 in- Schenley Import Co., is classified as a firms. Judge Levet said that an exami- dicates its ability to complete. The fac- hard liquor and would not be acceptable nation of the Y &R report and papers tors which caused stations to cancel for advertising on NAB radio code sta- relating to it "convinces the court that, participation in the Petker Plan after tions. WPAT is a non -code station. at the very least, Y &R and the defend- Dec. 11 may cause other stations to The 13 -week schedule on WPAT calls ant station representatives who contrib- act accordingly in the future. The for one -minute spots daily on Gaslight uted information for . . . this report threatened loss of radio stations en- Review (Mon. -Fri., 7 p.m.- midnight). were not concerned with an objective dangers the very existence of the plain- Schenley Industries Inc. also is reported evaluation of the Petker Plan...." tiff's business and, at the very least, ready to launch its first radio test for a Judge Levet said that when the re- may retard its growth. Doubts have hard liquor brand, starting March 19 in port is viewed in the light of the sur- been created as to the plaintiff's ability the New York market (CLOSED CIR- rounding circumstances, "The court is to perform and its relations with Bristol- curr, Feb. 26). The agency for Cherry unable to accept the contention that Myers remain interrupted, the state- Heering: Otto Kleppner, New York. defendants ... were motivated merely ment said.

3$ (BROADCAST ADVERTISING) BROADCASTING, March 12, 1962

Man, they're on our trail - and GAINING! You know how many wimmin listen regularly to WDAY Radio, in the Fargo area? The latest 55- county Pulse Area Report gives us 155,100 grow'd -up females -which is 42% more than the second station! (6 a.m. to 12 midnight, Mon. thru Fri., March -April, '61.) At times, this audience gets as high as 87% more wimmin than Station B (7 to 9 a.m.). We must admit we like the ladies. If you do, too (for commercial reasons, that is) you really got no other choice than WDAY Radio, the big adult -preferred station in the Red River Valley! Ask PGW. WDAY FARGO, N. D. NBC 5000 WATTS 970 KILOCYCLES

PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives

BROADCASTING, March 12, 1962 39 Business briefly... and Tales of Wells Fargo. Agency: J. & Brown, that city, as its agency. Walter Thompson, New York. Maybelline Co., Chicago, through Post 20th Century Insurance Exchange ap- & Morr, Chicago, has signed with ABC - B. T. Babbitt Inc., New York, has be- points Nides-Cini Adv., Los Angeles, TV for exclusive sponsorship of a series gun a network tv advertising campaign to handle all advertising and pub- of approximately 15 daily reports, scheduled to run through the fall. lic relations for the automobile insur- Jackie in Asia, starting March 13 and Babbitt has signed for participations in ance organization, with a budget in ex- to be based on the Asian tour of Mrs. CBS-TV's I've Got a Secret and NBC - cess of $100,000. Jack Nides, agency John F. Kennedy. Programs will vary TV's International Showtime, Laramie, president, will supervise the account; between five and ten minutes and will and The Outlaws. Company's initial Brian Clewer will be account executive. be aired Monday through Friday at daytime schedule will use four CBS-TV 4 p.m. shows: I Love Lucy, Video Village, Reddi -Wip Inc. (whipped cream) ap- Calendar and The Clear Horizon. points McCann -Erickson, Los Angeles. as its Lestoil Inc., Holyoke, Mass., through Agency: Geyer, Morey, Madden & agency. Company, whose ad- Sackel -Jackson Co., Boston, has pur- Ballard Inc., New York. vertising billings are between $500,000 chased sponsorship of eight NBC -TV and $750,000 annually, chose McCann - daytime programs for a 13 -week period Thomas J. Lipton Inc. has signed to Erickson from a group of five agencies beginning June 7. The programs are sponsor "Julie and Carol at Carnegie seeking the account. James P. Shelley, Truth or Consequences, Play Your Hall," a one -hour music and comedy agency vp, will be account supervisor Hunch, The Price is Right, Our Five special starring Julie Andrews and Carol for Reddi -Whip, with Edmund R. O'- Daughters, Here's Hollywood, Say Burnett, to be presented on CBS-TV Neill as account executive. When, The Jan Murray Show and Monday, June 11 (10 -11 p.m. EDT). Amerdyne Inc., New York, (tv pic- Young Doctor Malone. Agency: Sullivan, Stauffer, Colwell & Bayles. ture tubes and other electronic products) appoints Academy Edward Dalton Co. through Kenyon & Marketing Corp., Eckhardt; International Latex Corp. Jack August Packing Co., Boston, that city, as its advertising, through Reach, McClinton, and Schick plans a tv campaign during Lent on merchandising and public relations behalf agency. Safety Razor Co. through Compton of its clam chowder. WBZ-TV Adv. have purchased co-sponsorship in Boston will be the test station, after Hollywood Special, a program of which a saturation campaign will be used. Jersey Standard eyes movies starting April 8 on ABC -TV Radio will be used for additional (Sun., 8:30 -10:30 p.m. EST). distribution in the New England and New York State area. Agency is new prestige series Hazel Bishop Inc., New York, has re- Charles Ognibene Assoc., Westhamp- A series of 10 one -hour tv programs newed and increased its participations ton, Mass. with top artists in solo performances is in NBC -TV's Saturday Night at the being considered by Standard Oil Co. Wildwood -by- Movies, effective April 26. Agency: the -Sea, New Jersey re- (New Jersey) for stations in certain sort center, has announced Daniel & Charles, New York. a budget of areas where the company operates. $100,000 for radio, tv and newspaper Titled Festival of the Performing Eastman Kodak advertising for 1962. Most of the Co., Rochester, N. Y., Arts, the series would has purchased budget will be used from April to Sep- be produced by sponsorship in eight Talent Assoc.- NBC tember. Paramount Ltd. under the -TV nighttime programs, including supervision of David Chet Huntley Susskind and Reporting, David Brink - James Fleming. Jersey ley's Journal, Saturday Agency appointments ... Standard has Night at the not made a final commitment Movies, International yet, but Showtime, Na- Purity Stores Inc., San Francisco (re- expects to shortly since present plans tional Velvet, Cain's Hundred, Thriller tail stores), appoints Hoefer, Dieterich are to start production in late March. Metropolitan Broadcasting is negotiating to carry the series on two of its sta- 15% system burdens radio, says tions, WNEW -TV New York and Sweeney WTTG (TV) Washington. The 15% agency commission is an cisions must be made. But the budget If Jersey Standard sponsors the series, "inadequate" method of compensating may be only $125,000 and the com- it would be a continuation of its inter- agencies which handle large retail ac- missions only $18,000. There's not est in sponsorship of cultural offerings. counts and has been a drawback to- much incentive to do that much work In the past, the company sponsored ward developing income WNTA -TV for the broad- for a department store when spending New York's Play of the cast media, Kevin B. Sweeney, Week, and An Age of Radio $125,000 for a brewer or a bread or Kings. The lat- Advertising Bureau president, a ter series told a bank may only involve of Shakespearean plays ran meeting of the Oregon six pieces of on Metropolitan Advertising copy annually." Broadcasting outlets Club in Portland last Wednesday last year. He blamed the commission system (March 7). The proposed series, which would be for failure to develop "at least A principal problem of the 15% com- $7 mil- taped in New York, London or Holly- lion in additional mission system, he said, is that it pro- new billings from wood before studio audiences, would large retailers vides "little incentive" for the agency in the top 50 markets have an all -star lineup. Among the to handle "the vast amount of detail alone during 1961." He forecast that artists who are said to have expressed involved in the retail account." He radio could obtain a minimum $50 mil- interest in appearing: violinist Isaac noted that in major stores the number lion a year additional potential from Stern; Paul Scofield, star of "A Man of items advertised in a year will be department stores within five years. Mr. for All Seasons" on Broadway; Andres upward of 1,000 and added: Sweeney suggested that a substitute sys- Segovia, classical guitarist; actor Cyril "This means that the facts on this tem- either a fee arrangement or some Ritchard; Flanders and Swann, theatri- number of items must be secured, this other method-be devised by agencies, cal revues, and Dorothy Stickney, who number of pieces of copy must be writ- the radio industry or the advertisers would present the works of poet Edna ten and approved, this many media de- themselves. St. Vincent Millay. 40 (BROADCAST ADVERTISING) BROADCASTING, March 12, 1962 HIGHEST RATING NE VOR FIRST 4 -WEEK AVERAGE-ARB E

TELEVISION V1 1 X CHANNEL 11

. FFED M. THROWER EXECUTIVE VICE PRESIDENT' AND GENERAL MANAGER February 8, 1962

Mr. Abe Mandell Vice President Sales and Administration INDEPENDENT TELEVISION CORPORATION 488 Madison Avenue New York 22, New York

Dear Abe:

Congratulations are certainly in order to ITC.

SUPERCAR premiered on WPIX -11 January 6th with a 16.3 ARB rating and, following four weeks on the air, has solidly established itself as the number one program in its time period and the number one weekend children's show in New York among all local children shows in this market.

Highly significant to us is the four week average rating of 15.2 which points up con- vincingly the consistent week -to -week appeal of SUPERCAR.

As we both know, ITC programs are well represented on WPIX -11. I would like to take this occasion to make mention of the fact that all are extremely successful and high rated. But SUPERCAR is the biggest yet.

SUPERCAR has lived up to its advance billing - in spades.

Sincerely,

Fred M. Thrower GOVERNMENT Is the FCC ready to take half a loaf? HOUSE TO GET VIEWS ON DROPPING VHF PLAN TO GET ALL -CHANNEL SET The FCC appears ready to abandon said that a "statutory prohibition against underway Monday, it was apparent it deintermixture, at least for now, as a deintermixture" would deny the com- would be a turbulent one for the FCC. means of fostering the development of mission the "flexibility" it needs. Some 20 congressmen urged the com- uhf, provided Congress enacts all -chan- Harris Hopeful On this question, mittee to save vhf in their districts. nel- receiver legislation-the commis- he appeared to have support from Rep. Rep. Horace Seely -Brown, Jr. (R -Conn. ) sion's "long -run" solution to the uhf Harris, who repeatedly questioned the accused the commission of "harrassing" problem. "appropriateness" of an anti- deintermix- ch. 3 Hartford (WTIC -TV), and all of The basis for such a trade was laid ture proposal in the all -channel -set bill. the others referred to vast areas of by Rep. Oren Harris (D- Ark.), chair- The important consideration, he said, their states that would be denied tele- man of the House Commerce Commit- is to make better use of the spectrum. vision service if the vhf channels are tee, at a hearing last week on the all - He said he didn't know whether the deleted. Many of the committee mem- channel- receiver bill (HR 8031) and FCC's deintermixture proposal repre- bers represent areas threatened with de- nine other measures that would block sents "the best approach -certainly it's intermixture. commission proposals to substitute uhf not the most satisfactory." But, he In addition, such high- ranking state for vhf channels in eight markets. said, "we've reached the time where we officials as Gov. John Dempsey of Con- Would the commission, Rep. Harris can bring about a program" if Congress necticut and Attorney General William asked FCC Chairman Newton N. Min - and the FCC approach the problem in G. Clark of Illinois pleaded for the ow, delay deintermixture until it sees the proper spirit. preservation of their states' vhf chan- how all-channel legislation affects the Later, he led Mr. Minow through a nels. The Illinois channels involved are development of uhf? He suggested a series of questions to put the proposed ch. 3 Champaign (WCIA [TV]) and delay of "five, six, or seven years." compromise in sharper focus. If Con- ch. 13 Rockford (WREX -TV) . Opposi- "The principle of a moratorium gress enacts the all- channel- receiver bill, tion also came from a long line of city sounds very fruitful, very promising," Mr. Minow agreed, the commission officials and industry representatives. said Mr. Minow. But he asked for time could discontinue its deintermixture But Mr. Minow's apparent willing- to consult with the other six commis- proceedings if it regards that as in the ness to yield on deintermixture dissi- sioners and write a reply after a hurried public interest. pated much of the hostility that had conference with three commissioners Mr. Minow said he thinks the FCC built up among committee members. then in the hearing room, Frederick reconsideration could include ch. 2 After a long day of testimony on Tues- W. Ford, Rosel Hyde, and John S. Springfield, Ill. This channel, original- day, he and his colleagues were praised Cross. ly assigned to Springfield, was trans- by Rep. Harris for their "excellent Pastore's Advice Mr. Minow had ferred to St. Louis several years ago testimony on a complicated subject." originally been advised by Sen. John O. in a deintermixture proceeding, but the The sessions became heated only Pastore (D -R.I.) to consider a compro- case is back before the commission on once, when Rep. Robert W. Hemphill mise at a hearing by the latter's Senate a remand from the courts. Rep. Harris (D -S.C.) criticized Mr. Minow for Communications Subcommittee three raised the question for the sake of two "even proposing" the deletion of ch. 10 weeks ago (BROADCASTING, Feb. 26). Illinois congressmen on his committee, Columbia (WIS -TV) in his state. He As Mr. Minow later told Rep. William Rep. Springer and Peter F. Mack Jr. said the commission did "my people a Springer (R- Ill.), a House Commerce (D), both advocates of measures to great disservice." Committee member who attended the restrict the commission's right to reas- "Improper" The FCC chairman Pastore hearings, he "got the message." sign vhf channels. refused to be drawn into a discussion The commission's statement last week Pleas for Vhf As the hearing got of the issue. He said it would be "im- indicated a willingness to "give." The proper" to comment since the matter agency said enactment of all- channel is pending before the commission. Rep. legislation would be another factor the New reply deadline Harris finally came to his rescue, ending commission must consider in the de- The FCC authorized a three - the questioning as improper. intermixture cases. The commission had month extension of the March 23 CBS President Frank Stanton, the never thought the receiver bill had deadline for reply comments on only broadcasting spokesman to testify "much of a chance," Mr. Minow told the agency's proposals to foster before the committee recessed till Fri- Rep. Harris. development of the uhf band, to day (March 9), indicated he would go The statement also said the bill rep- deintermix eight markets by delet- along with the kind of moratorium resents a long -term solution to the vhf - ing single vhf channels and to add suggested by Rep. Harris as a substi- uhf problem, as opposed to deinter- vhf channels in eight markets at tute for legislation banning deintermix- mixture, which is a short-term answer. short spacing (BROADCASTING, ture. The FCC said it will welcome congres- Feb. 26). He said he favors the all- channel -set sional guidance, in the form of a broad In shifting the replies deadline bill with an anti -deintermixture provi- policy statement. to June 22, the FCC said it is sion, but "a compromise is better than Mr. Minow, however, drew the line granting requests by "various nothing." He conceded he feels the at legislation specifically barring the parties." There were some 3,000 receiver legislation is more important commission from proceeding with dein- filings on the proceedings, some than a legislative freeze on deintermix- termixture. Several of the bills would parties suggesting counterpro- ture. provide for all -channel sets but also posals and others saying they But, he added quickly, there must be prevent the commission from reassign- would say more when replies are some protection for the vhfs. He said ing vhf channels. He 'Irged that the due. there is considerable concern in the in- two proposals be treated separately, and dustry that the FCC will one day trans-

42 BROADCASTING, March 12, 1962 (Each of the 6 ABC Owned Radio Stations makes the green in its own way)

Either breaking par or making money requires a selection of the of the Flexibility Factor. The results speak for themselves. The proper approach. In golf, you need the right club to make the green. ABC Owned Radio Stations are providing bigger and better audi- In radio advertising, you need the right stations to make that all ences constantly. Compare December 1961 with December 1960.' important "green." Each of the six ABC Owned Radio Stations pro- The stations provided a collective per quarter hour increase of 40% vides an open fairway to more profitable selling. Why? Because more families. Looking for the right course for your product? Tee of the ABC Owned Radio Stations' ability to adapt to the local up. For WABC, WLS, WXYZ and KGO check with John Blair and market with its own programming, or as we call it, effective use Company. Adam Young, Inc. for KQV. The Katz Agency for KABC. ABC OWNED RADIO STATIONS LiWABC NEW YORK WLS CHICAGO IMO SAN FRANCISCO KQV PITTSBURGH WXYZ DETROIT KABC LOS ANGELES

NOV: DEC. 1960/61 PULSE 6 AM.6 PM. MON: FRI. IN LOS ANGELES, CHICAGO. NEW YORK. PITTSBURGH, DETROIT AND SAN FRANCISCO. fer all television to the uhf band. And, he added, "I get nervous when the commission talks about deintermixture COURT BACKS FCC ON PAY TV at the same time it talks about all -channel sets." Commission within rights, say judges in denying appeal FCC on AB -Uhf Mr. Minow, testi- Pay television moved closer to actu- necticut Committee, composed mostly fying earlier, sought to allay the fear, ality last week when the U.S. Court of theatre owners in the Hartford area. shared by many in Congress as well as of Appeals in Washington upheld the After the FCC authorized the test, the the industry, that deintermixture is but FCC's right to authorize a three -year opponents appealed to the circuit court, a first step to an all -uhf system. Six of test of the subscription tv project sched- holding that the commission lacks legal the seven commissioners, he said be- uled to start in Hartford, Conn., this authority to approve direct payment lieve all 82 channels are needed to spring. for telecasts, that the FCC erred in realize the commission's allocation The court, in a unanimous three - granting pay tv authority without know- goals. judge opinion, maintained that the FCC ing what programs WHCT would The lone dissenter, Commissioner has the right to encourage new forms broadcast, and that RKO General's Robert E. Lee, submitted a statement of radio communications and that pay proposed programming is not in the of his own in support of his argument tv is in that category. public interest. for making tv an all -uhf system. Thomas F. O'Neil, RKO General The court's decision, written by Cir- In a statement prepared for delivery board chairman, said he is "gratified" cuit Judge Warren E. Burger for him- on Friday, NAB expressed its support by the court's decision. "This is further self and Judges Henry W. Edgerton for all-channel -set legislation tied to substantiation of Chairman Minow's and Walter M. Bastian, held that "Con- and an anti -deintermixture provision. Re -. the FCC's stand that the people gress specifically commanded the com- peating its views presented to the Sen- should be allowed to choose for them- mission, by Sec. 303 (g) to study new selves," he ate Communications Subcommittee, said. uses for radio . . . NAB Marcus Cohn, attorney for the said the use of uhf should be pro- Con- If the trial turns out to be contrary moted, but necticut Committee Against Pay not at the expense of vhf. Tv- to the public interest, the court said, Service in the group which brought the appeal the two bands should com- - the FCC retains the right to call it off, said last week he "probably" plement each other, the statement said. will appeal or in any event to refuse to renew to the U.S. Supreme Court. the In other statements scheduled for license at the end of three years. "We last The FCC early in 1961 authorized Friday: cannot assume the commission will ab- RKO Phonevision Co. to undertake a Electronic Industries Assn. opposed dicate its powers or fail to keep this all- three -year pay tv trial in Hartford channel -set legislation, contending over important experiment under close and purchasers the facilities of WHCT (TV). would have to pay 14% RKO constant scrutiny," Judge Burger said. more for television sets bought the ch. 18 station just prior to even though "at The court concluded that least half the purchasers never asking for FCC authority to try out since the would FCC has said it will watch the project have occasion to use uhf tuners" during subscription tv. The test is to be run carefully, its "power to see that this the life of their sets. L. M. Sandwick, in conjunction with Zenith Radio Co. area of the public domain is used in staff director of ETA's products divi- which will manufacture the decoding the public interest is not less for 'paid' sion, suggested that, as an alternative units to be leased to subscribers. television than for the existing system method of promoting uhf, the com- Pay tv proponents hope to begin op- of so- called 'free' television . merce committees of Congress sponsor erating with 40,000 subscribers and it seems to us imperative that the licensee a government - industry plan to broadcast 40 hours of fee pro- committee be held to adhere faithfully charged with developing "a balanced grams during the 70 -hour week, using to the high national Zenith's Phonevision system. This notes standard of programming which it has television service" through full promised." utilization of uhf channels. on metered tape what programs have William L. Putnam, president and been watched by the customers. Bills RKO General proposes to run mostly general manager of WWLP (TV) are rendered monthly. Zenith also will first -run movies, with other pay hours Springfield, Mass., and chairman of the help in securing programs. filled with sports, Broadway theatrical Committee for Competitive Television, Theatres Object The RKO General productions, opera, ballet, concerts, art, composed of uhf operators, renewed his application was opposed by the Con- educational features and children's pro- attack on the Assn. of Maximum Serv- grams. ice Telecasters and others who, he said, Wire vs. Broadcast Irving B. Kahn, are the "champions of the status president of the TelePrompTer Corp., quo." Invited D. He said those contending deintermix- to C. New York, hailed the decision as "an ture would deny television service to Radio -tv and print -media news- important step toward broadening the countless thousands are telling half - men from all 50 states have been scope of tv." truths in behalf of vhf "monopolists." invited to another in a series of Mr. Kahn said that his company be- His experience, he said, demonstrates State Dept. foreign policy brief- lieves in pay tv entertainment programs that uhf can be an "excellent" means ings, to be held March 26 and 27 limited to a few carefully selected of "serving the public interest." at the State Dept. in Washington. events, "perhaps only one every couple James Robertson, vice president of President Kennedy, Secretary of weeks." RKO Phonevision's plans the National Educational Television and of State Dean Rusk and other for 40 hours weekly of pay tv programs, Radio Center, urged adoption of all - principal officers of the State he said, "tends to put pay tv in compe- channel -set legislation. He said the Dept. and other government agen- tition with free home tv instead of boost this would give uhf television is cies will address the newsmen on making it a service to supplement and indispensable to the growth of educa- various aspects of U. S. foreign extend programs already available." policy. tional television. Etv stations, he said, TPT plans to begin tests of its own want to As in the previous sessions, provide programs for the homes the Key Tv pay system soon. This uses as well as briefings will be on the schools, for unless the for-back- cable to distribute programs to sub- people ground -only, not -for see the service etv stations pro- -attribution scribers and does not need FCC ap- vide, "they cannot be expected to sup- basis. proval. port it financially." In Hartford, WHCT last Thursday 44 (GOVERNMENT) BROADCASTING, March 12, 1962 iiIIß1IIII) Ih@UIIII itim 11111111mm

9111l1111i wi NU I iiiriiitii lill0lou30m

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NUMEROLOGICAL NIGHTMARE

One of our clients who dabbles in numerology* was moving his staff into a new 2 -story office building. Each floor had 8 rooms, arranged 3 to a side. (See dia- gram- stairwells and rest rooms occupied the central core.) After consulting his charts, he ordained the following arrangement: each room must have at least one occupant, the offices on the second floor must always house twice as many employees as the offices on the first floor, and the number of employees in the 6 offices on each side of the building must always add up to 11. The office manager placed the staff accordingly, but in the ensuing squabble over the corner offices, 9 hotheads quit. The office manager, afraid to tell the boss, managed by clever shifting and maneuvering to rearrange the remaining employees according to the original plan. How many employees were there originally and how were they arranged? Ditto after the 9 quit. For the answer to this one we'll send you our favorite numerological chart (sometimes known as a rate card) and a slim volume of puzzles. Puzzle adaptation courtesy Dover Publications, N. Y. 14, N. Y.

* He chose WMAL-TV as his medium not because of our mystic 7, but because we work like a charm for all our clients. In fact, all prognostications indicate that minute participations in one of WMAL -TV's 4 daily half-hour news programs (1:30 p.m., 6 :00 p.m., 7:00 p.m. and 11:00 p.m.) are your very best buy in the D. C. area. Verify this on your ouija board or consult your H-R representative. 1 -tv wm D. C. Washington,

An Evening Star Broadcasting Company Station, represented by H -R Television, Inc.

Affiliated with WMAL and WMAL -FM. Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, March 12, 1962 45 night, the day the appeals court decision was rendered, held a series of en- FCC READIES CHICAGO PROBE gineering tests for five minutes. Be- cause no decoders are in the hands of Stations get questionnaires, FCC gets Lar Daly the public, the regular ch. 18 viewers saw only a scrambled picture. Paul B. Chicago's four commercial tv sta- than educational; number and titles of Evans, general manager of WHCT, said tions received a detailed questionnaire employes; facilities and equipment; the tests will be continued until May from the FCC last week to be answered January local live programs offered; 15 when the station will prepare for in the agency's public investigation of station policy on controversial issues; regular pay tv operations to begin in local programming in that city (BROAD- policy on political broadcasts; policy on June. CASTING, March 5, Feb. 26). religious broadcasts. The commission also announced that For a text of the questions asked of Administration briefs the hearing would begin next Monday the commercial stations, see page 48. AFTRA Rebuffed All four com- Ad Council in D. C. (March 19) at 10 a.m. (CST) in Room 677 of the Federal Building, 219 S. mercial stations last week turned down Some 200 members of The Adver- Clark St., Chicago. Following testi- a request by AFTRA's Chicago local tising Council heard high ranking ad- money by public witnesses, the hearing for detailed program and financial data, ministration spokesmen in Washington before Commissioner Robert E. Lee much of which would duplicate the in- last week during a two -day briefing will adjourn until April 9, when the formation sought by the FCC (AT conference. The council heard Presi- five Chicago tv stations will be heard. DEADLINE, March 5). AFTRA coun- dent Kennedy ask for help in explain- At noon last Friday, 27 persons had sel Sanford I. Wolff said WTTW, how- ing his new tariff policy and his com- notified the FCC they intended to tes- ever, has supplied much of the re- mendation that advertisers and media tify at the hearing. Such notifications quested information. AFTRA main- had donated $225 million in time and must be filed with the FCC by today tained it needed the material "to assist space to Council projects. Members (Monday). it in making a fair, complete and un- also heard Attorney General Robert F. The questions asked of the four biased presentation of its testimony." Kennedy, Secretary of Defense Robert commercial stations-WNBQ (TV), The commercial stations declined to S. McNamara, Secretary of Health, Ed- WBBM -TV, WBKB (TV) and WON - give AFTRA data for each of the past ucation and Welfare Abraham A. Ribi- TV -are similar in many ways to the 10 years in these areas requested by coff, Secretary of State Dean Rusk, new programming reporting forms now the union: 1. program logs or schedules Secretary of Treasury C. Douglas Dil- under consideration by the commission. for the composite week; 2. gross profit lon, Secretary of Commerce Luther H. In several other questions, they go far and losses; 3. number of persons em- Hodges, Secretary of Labor Arthur J. beyond the information required in the ployed as performers (staff, freelance Goldberg and other executives. new forms. The stations were asked and contract); 4. number of persons At dinner on Tuesday night, the everything from musical and dramatic employed as engineers, soundmen, Council members heard a panel on "In- talent used in local productions dur- writers, musicians, electricians, stage- side the U.S.S.R." The panel was mod- ing last January to facilities available hands, cameramen, directors, pro- erated by columnist Roscoe Drummond and number of employes assigned to ducers, etc., and 5. description of studio and included CBS commentator Daniel specific areas of programming. facilities available for local live pro- Schorr, Radio Liberty's Howland Sar- A shorter set of questions was asked gramming. AFTRA promised the sta- geant, Miss Sarah Collins, guide at two of Chicago's educational station, WTTW tions that if they did supply the data, U. S. exhibits in Russia, and Peter (TV), among them: attempts made to it would not be used later in any col- Tuck, USIA aide and former cultural determine non -educational needs of the lective bargaining talks. attache at the U. S. Embassy in Moscow. community; programming sources other Commissioner Lee said the hearing will be adjourned after next week (I) to give both the stations and the FCC a chance to digest testimony from the public; (2) so that the stations may reply to the FCC's questionnaire; and (3) to avoid conflict with the NAB convention beginning in Chicago April 1. The commission is acknowledging all notices of appearances from the public and urging that statements be kept as brief as possible. Advance copies of statements are asked for but have not been made a condition for the right to testify. When the hearing resumes April 9, the stations will testify in this order: WNBQ (NBC -owned), WBBM- Georgia broadcasters, congressmen gather TV (CBS- owned), WBKB (ABC-owned), WGN -TV (owned by the Chicago Trib- Georgia Congressmen and Sena- r): Reps. G. Elliott Hagan, James une) and educational WTTW. tors, all Democrats, were luncheon Davis, Jack Flynt (partly hidden), Current Lineup Perhaps the best - guests Feb. 27 of H. Randolph Hold- E. L. Forrester, J. L. Filcher; Sen. known name on the witness list -to er, WGAU Athens, Ga., president Herman Talmadge; Reps. Phil Lan- broadcasters, that is -is Lar Daly, who of the state broadcasting association. drum, Robert Stephens Jr. Seated: has been a splinter -party candidate for Also representing the association was Mrs. Jack Williams, Sen. Richard many political offices, including the Jack Williams, executive secretary. Russell, Mr. Holder, Rep. Iris Blitch, Presidency, and has fought many equal - At the luncheon, held at the Capitol Mrs. Stephens, Mrs. Holder. Not in time battles. Others on file with Com- in Washington, were (standing, I to photo, Rep. John Davis. missioner Lee include: An unidentified spokesman for the

46 (GOVERNMENT) BROADCASTING, March 12, 1962 "And there I was, big as life, on TV" (and in one of the top -40* markets, too!) Flint- Saginaw -Bay City, we mean ... where Leonard one -half years to inform and entertain their neighbors. Batz is an engineer for AC Spark Plug by day and We think that's why WJRT's average nighttime audi- sparks young people's interests in science in his offtime. ence numbers 75,000 families - people who use pancake And when he's not lecturing, teaching or talking about makeup and pancake syrup, chewing gum and sporting his specialty -the use of gyroscopes in spacecraft con- goods. And whatever you might sell on TV. trols- Leonard's most likely appearing on WJRT Important to you, too, is the fact these families programs for youthful science bugs. that have an extra $9 of weekly income to spend * * -or You see, WJRT "programming from within" is aimed nearly $500 more product -buying power every year at people in the market by people who know them and than the national average. their interests best. That's why Leonard Batz and Harrington, Righter and Parsons have all the dope. more than 25,000 other area residents have appeared in Reach them in New York, Chicago, Detroit, Boston, front of Channel 12 cameras in just the past two and Atlanta, Los Angeles and San Francisco.

'Based on ARB & SRDS Reports, 1960 & 1961 Metropolitan wage earners, Sales Management's WJRT "1960 Survey of Buying Power" WJRT A GOODWILL STATION FLINT -SAGINAW -BAY CITY / ABC PRIMARY AFFILIATE

BftOA^.CI:ST!NG, f.12rch 12, 192 47 discussion, talks. Questions put to Chicago tv stations (b) For each program during the month in each category, give the following in- In preparation for its hearing on not limited to, a statement of how you formation: title and brief description; time in Chicago, the have undertaken to advance the activities of and day broadcast; length of program; local tv programming sponsored or sustaining. In addition, for questions civic, educational, charitable, cultural, and FCC has asked a series of other service organizations, apart from each religious program indicate whether it of the four commercial stations there. broadcasting announcements furnished by is devoted primarily to religious music. Many are very similar to questions in or on behalf of such organizations. 6. List the musical and dramatic talent a new programming reporting form (c) Describe facilities, staff, and equip- used in the production and presentation of now consideration. Sta- ment available for the development and locally originated programs during the month under FCC of January, 1962. receiving the questionnaire were production of program material. Include tions here such items as, for example: studio 7. For each program broadcast during the WBBM -TV, WBKB (TV), WGN- facilities; libraries of program material month of January, 1962 designed primarily TV, and WNBQ (TV). The text: maintained and services subscribed to; for children under 12, give the following: cameras, tape recorders, remote equipment, title and brief description; time and day of I. COMMUNITY NEEDS AND etc.; staff personnel used as talent in pro- broadcast; number of times and amount of GENERAL STANDARDS gram production. time broadcast. 1. (a) A statement describing efforts made 2. Describe station's policies with respect Ill. OTHER ASPECTS by your station, during the last license to programming standards. Indicate steps 1. The number of station personnel cur- period, to ascertain needs and interests of taken to assure that appropriate station rently employed full -time or part -time in the public within the area you serve. (Please personnel are aware of these standards. the development, production, or presenta- indicate whether such efforts were con- II. PROGRAMMING DURING JANUARY, 1962 tion of each of the followin& types of pro- fined to the Chicago metropolitan area or 1. Exact copies of station logs for the grams: news, children's, religious, agricul- whether they extended beyond.) Such state- month of January, 1962. tural, educational, sports. ment should include, but not be limited to, 2. Total number of hours station was on 2. Give the station's local advertising rates the scope of consultations with civic the air during the month. for (a) one hour program (b) one minute leaders (such as public officials, educators, 3. (a) Number of hours of commercial net- announcement and (c) 20 second announce- cultural and religious leaders, and repre- work programs. ment. Describe discount structure for local sentatives of agricultural, business, profes- (b) Number of hours of sustaining net- advertising. sional, labor, charitable, and service or- work programs. 3. For the month of January 1962 give ganizations) with respect to the public (Item II, 3. not applicable to WGN) the percentages of local time sales from service needs of their agencies, organiza- 4. (a) Number of hours of local live pro- (a) commercial announcements, (b) participat- tions, or groups. grams. ing sponsorship and (c) from single sponsor- (b) Describe what you have done to de- (b) Number of other hours. ship. velop and present broadcast material to 5. (a) Number of hours of local live pro- 4. (a) Describe the station's policy in the fulfill the needs and interests ascertained grams in each of the following categories: presentation of opposing viewpoints on through the efforts described, including, but religious, agricultural, educational, news, t controversial issues of public importance.

Art Institute of Chicago; Donald P. Anderson, Illinois Institute of Tech- Satellite question continues in orbit nology and president of the University Broadcasting Assn. of Chicago; Dale HARRIS TO HEAR ROBERT KENNEDY FOR ADMINISTRATION Pontuis, president, Roosevelt U. Teachers Union; Marian Larson, Pan The administration last week con- weeks, are the National Aeronautics & American Board of Education; J. J. tinued to take a pounding at Senate Space Council, FCC, National Aero- Price; Henry S. Distelhorst, Salvation Space Committee hearings on its pro- nautics & Space Administration, AT &T, Army; Allen Carpenter, president, Chi- posal for a privately owned communi- International Telephone & Telegraph, cago Businessmen's Orchestra; Robert- cations satellite- corporation. But it is the State Dept. and Hawaiian Tele- B. Johnson, State Street Council (100 readying, one of its star performers for phone Co. downtown merchants). the second stage of the legislative bat- Administration concern began mount- Also, Raymond A. Jones, executive tle, which begins tomorrow (Tuesday) ing when it developed that Sens. Robert secretary, and Sanford Wolff, attorney, before the House Commerce Committee S. Kerr (D- Okla.), chairman of the Chicago local of AFTRA; Dr. Frank headed by Rep. Oren Harris (D-Ark.). Senate Space Committee, and Stuart F. Sakamoto, midwest chairman, and U. S. Attorney General Robert F. Symington (D -Mo.), a committee mem- Joe Sagami, Chicago president, Japa- Kennedy is scheduled to testify March ber, preferred a measure introduced by nese- American Citizens League; Felix 20 on behalf of the administration's bill Sen. Kerr to the administration bill. Jasinski; Leif G. Brush, an unemployed (HR 10115) which would permit the The Kerr proposal (S 2650) would radio newsman formerly with WJNC public, as well as international corn - limit ownership to international car- Jacksonville, N. C., and WNAK munications carriers, to own the cor- riers. The administration's dismay in- Nanticoke, Pa.; Rudy Monroe; Rus- poration that would operate the pro- creased when the FCC endorsed this sell Barta, executive director, Adult posed system. proposal two weeks ago (BROADCAST- Education Centers (an agency of the Asst. Atty. Gen. Nicholas deB. Katzen- ING, March 5). An identical House bill Archdiocese of Chicago); Eugene S. bach, who testified before the Senate (HR 9696) will also be before Rep. Zeman, executive director, John How- Space Committee last week, had orig- Harris' committee. ard Assn; Forbes Shepherd, executive inally been scheduled to reappear be- AT &T Opposes Kennedy Industry director, Independent Voters of Illinois; fore the House Commerce Committee. opposition to the administration bill William Ragolio, executive director, After the administration bill began was led last week by AT &T, which said Goodwill Industries; Beatrice L. Hector, coming under heavy fire in the Senate the proposal would create an inefficient National Audience Board, and Rev. C. committee, however, the Justice Dept. and unwieldy organization. James E. William Billingslea, president, Northern sent word that the attorney general Dingman, executive vice president, al- Christian Leadership Conference. himself would testify. so said the tight government control Five others who filed earlier appear- Also expected to be represented at allowed by the bill would "smother the ances were reported March 5. the hearings, which will run about two initiative and leadership which are es-

48 (GOVERNMENT) BROADCASTING, March 12, 1962 national carriers should be the sole confidential and MCA has the right owners of the corporation because of to oppose FCC efforts to make any part (b) List 5 major local issues in the last their experience and expertise in the of the record public at a later date. year. communications field. It is proper to Under the order MCA will be per- (c) Describe any programs relating to say that the corporation must be tech- mitted advice of counsel; its attorney these issues indicating type of program, participants, time of broadcast, whether nically qualified, he said. But "it is may advise witnesses whether to answer program was sponsored, etc. quite different to say that all of its questions; may object to questioning, 5. Describe the station's policy with regard stockholders must be also." and may participate fully in the hearing to local political broadcasts. The administration's reply was con- except to cross -examine witnesses. Are there any limitations on the ac- tinued by Dr. Edward C. Welsh, execu- ceptance of political broadcasts with respect tive secretary of the Space Council, in to time of broadcast or length of program? a statement read for him by Mr. Kat- LEGISLATIVE COVERAGE Does the station provide free time for zenbach. Dr. Welsh said it was odd such broadcasts? If so, is the time given Gov. Rockefeller favors for the appearance of candidates only, that AT &T should express concern that candidates in a debate format only, etc. broadly based ownership would result limited radio -tv access Please explain. in an inefficiently run system. Few Does the station accept political broad- companies, he said, "have as broad - New York Gov. Nelson Rockefeller, casts involving candidates for local offices based ownership as AT &T," which has who last year vetoed legislation that which are not city -wide? Does the station 2,000,000 would have permitted accept political broadcasts involving candi- stockholders. And "many of radio-tv cover- dates for local offices outside of Chicago? these stockholders," he added, "are not age of committee meetings of the state List the political programs and announce- communications experts." Neverthe- legislature, told the New York State ments carried by the station during the less, he said, that company "is not par- Broadcasters Assn. last week that he is last local election campaign. Indicate time ticularly inefficient." in favor of a bill that would permit and length of each program and the offices limited radio -tv coverage. involved. The vetoed bill would have allowed List inquiries regarding availabilities re- tv cameras and radio microphones in ceived during the last local election cam- Judge reconsiders, paign to which the station made a negative legislative committee and temporary response because the time requested was grants MCA request state commission hearings with the not available. Indicate organization making permission of the presiding chairman. inquiry and day and time requested. Annoyed by the failure of the FCC The new bill, to be introduced this 6. Describe the station's policy with re- week with the blessing to follow his "suggestion," Judge Leon of the governor spect to religious broadcasts. Indicate what and Republican leaders of the legisla- efforts are made to balance such programs R. Yankwich of the U.S. District Court, ture, would permit coverage among the various religious groups. southern district of California, changed radio-tv his mind and adopted wholecloth the with these conditions: recommendations of MCA Inc. as to If the chairman of the hearing group what the FCC can demand from the approves; if the witness is a voluntary talent agency (BROADCASTING, Jan. 29). witness and not appearing under sub- sential to the accomplishment of the MCA and its vice president, Taft B. poena; if the witness does not object national purpose involved." Schreiber, had defied the FCC, ques- to radio -tv coverage, and if a majority He said the proposed satellite system tioning a ruling by Chief Hearing Ex- of the committee or commission mem- could be launched sooner if ownership aminer James D. Cunningham which bers approve. of the corporation were limited to the restricted Mr. Schreiber's access to NAB President LeRoy Collins told 10 international carriers. And in reply counsel, and demanding confidential the association "there will always be to expressed fears that AT&T would treatment of its papers. Mr. Schreiber pressures for more and more govern- dominate such a corporation, he de- had left the witness stand and walked ment intervention." He added that a clared, "that is not our motive or in- out of the hearing (AT DEADLINE, Oct. "government- imposed floor against any tent." He added that the limited- owner- 24, 1960 et seq.). possible failure would at the same time ship proposal contained sufficient safe- Judge Yankwich's original opinion act as a suffocating ceiling against the guards against domination by any one on the case essentially backed the FCC's achievement of greater heights of suc- company. right to demand the records and to re- cess." The administration's proposal was al- strict counsel's activities, because the Only with adequate freedom from so criticized by Sen. Estes Kefauver hearing was investigatory rather than government controls, Gov. Collins said, (D- Tenn), but from a different view- adjudicatory in nature. But he "sug- "can broadcasting strive and struggle point. He urged government ownership gested" that when the FCC ordered for an ever- better product reflecting the of the satellite corporation. Sen. Ke- Mr. Schreiber to appear, the hearing resourcefulness, the skill and the crea- fauver, co-sponsor of a bill (S 2890) should be made confidential, with the tiveness that must be the hallmark of to create a government -owned corpora- public and press excluded. The FCC our American culture. Only with this tion, said AT &T would dominate any then ordered MCA and Mr. Schreiber freedom can we avoid the hysteria of privately owned corporation. The pub- to produce the information but did not fear with its attendant dullness and lic interest can only be protected incorporate the judge's suggestion in drabness of conformity." through government ownership, he its order. Gov. Collins added, `The broad- said. The judge expressed displeasure with caster, under his public license, must The administration got in its first the FCC's order and instead of follow- with diligence and in good faith seek solid blows of the battle with Mr. ing the commission suggestions as he out and serve the public interest. But Katzenbach's testimony Wednesday. He had indicated he would in his opinion, what he programs to accomplish this said it would be "unconscionable" to the judge adopted the MCA recommen- must be based upon his own judgment, honestly turn a communications satellite monop- dations as his final order. and professionally arrived at." oly over to a small group of communi- MCA had asked the court to retain In a business meeting, Sam Slate, vice president cations companies, particularly in view jurisdiction and to allow MCA to ap- and general manager, of the large sums of public money peal any questions which it did not want WCBS -AM -FM New York was elected president spent to develop the system. He also to answer without being held in con- of the group (for other offi- disputed AT &T's argument that inter- tempt of court. The sessions will be cers see FATES 8i FORTUNES, page 89).

BROADCASTING, March 12, 1962 49 IN HOUSE OKAYS ETV BILL PORTLAND Senate -House conference to compromise differences in two versions of proposed federal aid to etv OREGON.., Educational groups over the country (R- Mich.), the amendment would, in are dusting off long -deferred etv plans effect, deny federal funds to private or preparing new ones in anticipation non -profit groups organized to build IT'S of federal funds to help bring their and operate local etv stations. It car- ambitions to fruition. ried 69 -66, about 20 Democrats voting EYE - Such aid became a virtual certainty with Republicans in a teller vote. CATCHING last week after the House of Represent- The bill's backers privately expressed A business man doesn't usually atives approved, 337 to 68, a $25,520,- confidence that the amendment would come home and lust flip on any 000 program of federal matching funds be killed in the Senate -House confer- old TV channel. He's selective. In to help states and communities put edu- ence. But they were annoyed that not Portland, and 34 surrounding Ore- cational television stations on the air. enough supporters were on the floor to gon and Washington counties, The bill (HR 132) differs from an make this unnecessary. KOIN -TV is the station he selects. passed by the Senate original bill, state or local KOIN -TV gives him the most for etv bill (S 205) Under the his viewing time ... gives you the last year, but House and Senate con- boards of education, state educational most viewers for your time. ferees are expected to reconcile differ- television agencies, publicly supported Nielsen has the number. ences easily. colleges or universities and broadly - The House bill, sponsored by Rep. based non -profit community groups Kenneth Roberts (D- Ala.), would grant could qualify for aid. Under the Griffin each state up to $1 million over four amendment, community etv groups years to buy and install etv facilities. could get assistance only if composed It would also provide each state up to of state and local educational agencies $10,000 over three years for surveys of and educational institutions. etv needs. The recipients, however, The Michigan Republican contended would have to match federal assistance that such vested -interest groups as "the dollar for dollar. The Senate bill would U. S. Chamber of Commerce or the set aside $51 million for etv aid, does AFL-CIO" might set up a community not require matching funds and does group through which they could estab- not specify any assistance for surveys lish a federally assisted etv station and and plans. It was introduced by Sen. operate it for their own purposes. Warren G. Magnuson (D- Wash.). Harris Opposes Rep Oren Harris Sen. Magnuson, whose etv bill passed (D- Ark.), chairman of the House Com- the Senate in two previous Congresses merce Committee and floor manager only to die in the other chamber, called for the bill, vigorously opposed the the House action "a gain for the thou- amendment. He said there are enough sands of educators" and others "who safeguards against such abuses and that have long crusaded for a broadcast me- the amendment can only hurt the dium dedicated exclusively to educa- groups which have developed etv. He tional programs." named a score of non -profit community Limiting Amendment The House etv groups that would be denied assist- vote was a victory for etv backers who ance. have sought such legislation for six The other amendment approved years. Their joy was dampened, how- would permit recipients to use federal ever by one of two amendments added funds for closed- circuit television equip- on the House floor. ment. The proposal, adopted by a voice Offered by Rep. Robert P. Griffin vote, was offered by Rep. Robert Hemp-

N. Y. tabs $450,000 for etv The New York State budget, for leaders said that the educational tele- the fiscal year beginning April 1, vision funds would be restored if the was approved by the assembly last state found that the cut prevented it Wednesday (March 13) and one of from meeting its obligations in this the items was a $450,000 appropria- area. tion for state assistance to educa- A spokesman for Educational Tel- tional television. evision for the Metropolitan Area Channel 6, Portland, Oregon Originally Gov. Nelson Rocke- Inc., which will operate ch. 13 as an One of America's great influence stations feller sought $1.2 million for etv, but educational station in New York ORepresented Nationally by this sum was slashed by the Senate, City, starting in the fall, said a full HARRINGTON, RIGHTER & which had approved the budget study of the implications of the PARSONS, INC. on Tuesday. Democrats submitted budget slash had not been made. He amendments to have the original ap- added ETMA did not know at this Give them a call, won't you? propriations restored, but these time the effect of the budget cut on moves were defeated. Republican its operations.

50 (GOVERNMENT) BROADCASTING, March 12, 1962 You'll probably never climb the GULF SOUTH'S TALLEST TOWER

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BROADCASTING, March 12, 1962 51 hill (D -S. C.), whose home state has because of his misrepresentations, both etv system utilizing closed - in applications to the FCC and developed an K -K exchange delayed on the circuit telecasting. Without his amend- witness stand, because he relinquished ment, he said, it would appear the bill A prospective tv exchange be- control of his station's programming is designed to boost uhf -the medium tween the United States and Rus- and because of the weakness of the pro- primarily used in educational television sia - whereby Premier Khrush- gramming in a majority of the cate- -rather than etv itself. chev would be given time on U.S. gories listed in the FCC's policy on pro- The only opposition came from Rep. tv and President Kennedy on So- gramming. William Avery (R- Kan.), who said it viet tv -has been postponed be- The examiner should have dealt would pave the way for "further" fed- cause the time is not right. The strictly with the issue concerning the eral government "trespass" into the delay was thus explained by Walker program, the bureau said; the states' educational responsibilities. White House News Secretary programs were clearly "coarse, vulgar He also predicted that Congress, in Pierre Salinger last week. He and indecent" and there was no need the next few years, would be besieged said that under the tentative ar- to decide whether they were "obscene" with requests for more money to com- rangements both the world lead- -a legal discutsion by Mr. Donahue plete etv facilities and finance opera- ers would have been on the air that the bureau found irrelevant. The tions. March 25, during the Geneva bureau cited precedent for the FCC to Rep. Harris, however, called the bill disarmament conference. revoke the licenses of those broadcast- "invaluable to the future of this coun- In a related move, Russian and ing coarse and indecent matter regard- try." It would give educators an impor- American representatives signed less of obscenity. tant tool and make profitable use of the a third two -year agreement to ex- The bureau didn't think the exam- radio spectrum-"one of the most val- pand technical afid cultural ex- iner gave enough weight to what it de- uable resources we have and one of the changes in 1962 and 1963. scribed as Mr. Robinson's tacit ap- most wasted." Among the items agreed upon proval of and consent to his friends' Funds Needed. Of the 274 chan- was a 60% increase in the dis- attempts to intimidate FCC witnesses. nels reserved for etv, only 63 are being tribution of Amerika magazine The examiner's conclusions that used. in Russia, from 62,000 to 100,000 WDKD's operation is typical of stations Rep. Harris warned that unless the copies in return for the same ex- in many small markets and that Mr. etv channels are activated, there will be pansion of the circulation of Robinson's attitudes are those of many heavy demands to turn them over to USSR magazine in the United small American businessmen also drew commercial users. States. the bureau's wrath. It said Mr. Robin - The reason more etv stations aren't son's lack of candor is not typical of on the air, Rep. Harris said, is the lack businessmen nor licensees and that it is of funds condition is de- -a the bill of the sympathetic, subsidiary conclusionary of the examiner to say signed to remedy. "many and irrelevant conclusions relating to WDKD's operation is "average." He also predicted that if the pending the extreme reluctance to deny the ap- Mitigating circumstances set forth in FCC all- channel- receiver bill (HR plications," and to "the incredible con- the initial decision were attacked by 8031) is enacted, it will produce "a clusion that the question of renewal the bureau: There is no evidence that great demand for additional etv chan- is a 'close one'." taking away WDKD's license would de- nels." He said educators figure they'll The station claimed the examiner prive Mr. Robinson of his livelihood ultimately need another 1,100 channels, failed to give enough weight and if it would that is not a "public mostly uhf. to testimony favoring WDKD, offered by civic interest consideration." There is no ex- Spokesmen for etv groups expect 30 leaders and longtime Kingstree resi- cuse for Mr. Robinson's "studied mis- new stations to start in three years, even dents, and gave too much weight representations" and operation of the without federal help. But the Roberts to testimony by witnesses who testified station as an "electronic billboard," the bill, they say, will add a psychological against WDKD for what it termed com- bureau said. lift that will double or triple that figure. petitive considerations personal No penalty short of taking away Mr. One source said more than 20 states or re- venge motives. Robinson's license will do in this case, have etv plans they have been unable WDKD argued that the allegedly ob- the bureau said, because he "simply is to complete, largely because of financial not qualified to be a licensee." problems. scene programs on which Mr. Donahue But etv boosters are not worried based his recommendations are no longer on WDKD and that licensee E. about stations finding the money to G. Magnuson to quiz Robinson Jr. has been transformed operate once they're on the air. They by the hearing experience into a "model say that in those areas where etv sta- Stewart on space broadcaster." If the programs tions are operating, community groups were obscene, the matter is not in juris- Sen. Warren G. Magnuson (D- or state or local governments are will- FCC diction but that of the Wash.), chairman of the Senate Com- ing and able to provide the financing. criminal courts, WDKD said. One of the tests of ob- merce Committee, will look to the new scenity is whether the material violates director of telecommunications man- Examiner too soft community mores, WDKD said. The agement to help speed development of bulk of testimony from residents a satisfactory space communications on WDKD- Bureau showed the controversial Charlie Wal- system. ker programs were accepted by most He indicated as much last week in Nobody's happy with an initial de- listeners, the station said. Only two announcing his committee will hold hear- cision by Hearing Examiner Thomas ministers in the 14- church community ings March 20 on the nomination of Dr. H. Donahue who recommended that complained, WDKD said. Irvin Stewart to be assistant director the FCC refuse to renew the license of Emphasis on Walker The bureau of the Office of Emergency Planning. WDKD Kingstree, S. C. (BROADCAST- thought Mr. Donahue put too much President Kennedy has announced he ING, Dec. 18, 1961). emphasis on the Walker programs issue; will appoint Dr. Stewart, an ex -FCC The Broadcast Bureau concurred that he should have recommended member, to the newly created telecom- with the final decision but objects to stripping Mr. Robinson of his license munications post after the Senate con -

52 (GOVERNMENT) BROADCASTING, March 12, 1962 ii1,Ì i.tiiÌ +ifiibVí +iriá-iti aiii6 ±+iäi.14i iivÌ is4tÌ iJE. re: 2LtjeciL [04-41...01.1) NEW ORLEANS FAVORITE ;4 F-29f9 t71 ¡'i 1Y4`

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f L¡, -. s,i« ` As served at world- famous Galatoire's Restaurant. w WWL -T V... new New Orleans Favorite .,; Cl "Ladies First" ... a sparkling thirty minute Here's how to c' show every morning at 9:30, specially designed make it! C for the housewives of our town. Ginny Hostetler 1 medium large Salt and pepper charms the ladies of New Orleans with her eggplant to taste 4 tbsp. butter s/a cup cooked, Ca 1/3 cup chopped peeled shrimp contagious personality, interesting interviews eht green onions 1/2 cup cooked and various women's features. Sonny Adams, and tops flaked crabmeat 1/4 cup minced Buttered bread - the newest personality in town is Ginny's "man fresh parsley crumbs Friday ", and does a matchless job of morning Grated Parmesan Cheese entertaining with his piano and songs. Cut eggplant in half lengthwise. Wrap Poi each half in aluminum foil and bake in 1e "Ladies First"' is becoming a buy -word in a 400 degree oven about 45 minutes 1' or until tender and moist. Scrape the ` % almost every New Orleans home. pulp from the skin, leaving about 1/4 inch around the edges. Chop pulp into Represented nationally by Katz small pieces. Melt butter in a sauce- 41,1 pan. Saute chopped onions and parsley e until browned. Season with salt and %' pepper. Then stir in the pulp, shrimp .11. 4 for and crabmeat. Cook together sev- ÿ.l eral minutes. Fill the eggplant shells with this mixture; sprinkle bread crumbs and cheese over the top of each. Bake r WWL-TV in the oven about five minutes until 4 brown. Makes matchless serving for two. \sI` NEW O R L E A N S y;t

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BROADCASTING. March 12, 1962 53 CON C-.. Cannock. ..vM-w.. ..y.y.....iy Broadcast Schedule and Log CON C-.. u . WJSC and WJSC -FM 4a-f...f...... u.-. CL-N-i.oíw.w .- .ra_r >...* o_-r.....OF-y ..s-,d se. DATE Thn aday CODE: The last digit of the 1...10 seconds 6...5 minutes code numbers reproduced 2...20 seconds 7...10 minutes on this log indicates 3...30 seconds 8...15 the minutes length of program 4...1 minute 9...30 minutes material as follows: 5...3 minutes o... .-s+ r font tea r i. M. 10:00:0011 NEWS 151 -5 WS -T

10:03:00 GALLOWAY FORD - - - - 4401 -4 SA 10:04:00 Station ID 100 -1

10:04:10 MUSIC 1283 -7 Rs-M

10:14:10 RICHARDS 4251 -4 se

10:15:10 Station ID 100 -1

10:15:20 MUSIC 1066 -7 RS -M

10:25:20 Higher Education - - - 256-4 NCSA

10:26:20 Station ID 100 -1

10:26:30 MUSIC 1016 -7 RS-M

10:36:30 S. & S. STORES - - - - 410144 SA 10:37:30 Station ID 100 1 10:37:40 MUSIC - - 10:47:40 SINORAH

10:48:40 Station ID 10:48:50 MUSIC \0064 \00\ 10:56:5c Hire The Handle

10:59:50 Station ID - - - IOC,s A12951

101AA42514

10154 1001

1015410667

10?,5A 2564

1026A 1001

1027Ai0167

1037A41014 Automatic Program Logging in operation at the NAB Convention

New system provides on printed tape: identification of announcements and programs by code number exact time of broadcast length of announcements and programs All Automatically! Automatic programming is being used more and more extensively (either full or part -time) to improve production, conserve manpower, and make broadcast talent available for more than just routine on-the -air jobs. However, much of the value of automation is lost if your personnel is needed for logging procedures. ATC has solved this problem by developing a system which will automatically print all logging information directly from magnetic tape as it is broadcast. At left is a reproduction of the WJBC automated FM station program schedule and the printed log verification provided by the Automatic Dual -Tone (PC 2) Program Logging system. Playback Unit The logging system operates in conjunction with the dual -tone ATC Standard Tape Cartridge Unit and the ATC 55, a device containing 55 tape cart- A is ridges. code number recorded on the magnetic Dual -Tone tape at the same time the program material is (AC 2) Recording recorded. When the tape cartridge is broadcast, Amplifier the impulses on the tape are decoded to operate a printer which logs the identifying code number of the program information and the length of the material. The exact broadcast time is also printed on the logging tape through a digital clock. In association with the typed program schedule, this made by broadcasters for broadcasters printed tape then provides the logging information and verification required by the FCC. Visit our NAB Convention exhibit at the Conrad Hilton in Chicago, April 1-4. You'll see all of our Automatic Tape Control equipment in operation.

AUTOMATIC TAPE CONTROL

209 E. Washington St. Dept. 115 Bloomington, Illinois

Marketed in Canada by Canadian General Electric, Toronto 4, Ontario firms his appointment to the OEP posi- Lancaster, Ohio, and deterioration of Terms are reached tion (BROADCASTING, Feb. 26). service both in Cincinnati and adjacent As director of telecommunications, areas as well as to the semi -rural popu- Dr. Stewart will be responsible for de- lations served by more distant suburban in sale of WAVY veloping telecommunications plans and stations, he said. WAVY -AM -TV Portsmouth- Norfolk, policies within the government, assign- Mr. Kraushaar said the applications Va., and Gannett Inc., which is pur- ing government frequencies, and imple- are analogous to a hypothetical appli- chasing the stations for $4.5 million, menting plans for developing a space cation for a Brooklyn, N. Y., station to have reached an agreement with pro- communications system. serve the "local needs" of that com- testant Beachview Broadcasting Corp. Sen. Magnuson said the Commerce munity, even though Brooklyn receives whereby the latter will not appeal the Committee is interested in all of these service from 16 New York City stations transfer if it is approved by the FCC. objectives, particularly in "expediting and the grant would cause interference In return, Beachview is to be paid development of a satisfactory satellite to such suburbs as Babylon and Hunt- $98,750 -which sum is to come out of communications system." ington, L. I. the purchase price paid for the station Sen. Magnuson also sought to ease "The examiner in evaluating the pres- by Gannett -when and if the transfer fears that the new telecommunications ent record cannot avoid being cognizant becomes final, according to a letter director would run into policy conflicts of the highly opportune questions which filed with the commission. Beachview with the FCC. The executive order touch on this subject of Commissioner was a competing applicant for the ch. creating the post, he said, "in no way Frederick W. Ford in his recent address 10 facility and lost out to WAVY's li- affects the authority of the FCC." before the Kentucky Broadcasters censee, Tidewater Teleradio Inc., on a Assn.," Mr. Kraushaar said. Commis- 3 -2 vote in 1956. sioner Ford discussed "population Tough policy on am the Last fall, Beachview had protested explosion" of am stations in the past the proposed sale on the grounds squeeze -ins indicated two decades and the implications of WAVY -TV had "willfully and repeated- economic injury resulting from more ly" failed to live up to its programming An FCC hearing examiner last week am facilities a can than community proposals (BROADCASTING, Oct. 9, recommended denial of all three appli- financially support (BROADCASTING, Oct. 1961). Beachview had charged Tide- cations for am facilities in communities 23, 1961). water with a chain "of broken commit- close by Cincinnati. He found that none The examiner said applications in un- ments, substitutions for promises, op- of the applicants established a need in deserved areas should get priority but erating deficiencies and other willful the community for radio service and those such as the Norwood- Covington acts and omissions" and asked that the that all were, in fact, trying to establish proposals should be subjected to "fairly station's license be revoked. another Cincinnati radio service by strict enforcement" of engineering Tidewater countered that the Beach - subterfuge. standards (covering interference). view protest was only the latest move In his initial decision Hearing Ex- The applicants and their principal in a "sad history of delaying tactics . . . aminer David I. Kraushaar denied ap- stockholders were Massillon Broadcast- The conduct of Beachview admits of plications for 1320 kc stations, one in ing Co. Inc. (Joel W. Rosenblum, owner no purpose but harassment, delay and Norwood, Ohio (completely surrounded of WTIG Massillon, Ohio, which sought vindication of ill- feeling toward Tide- by Cincinnati, although it is an autono- Norwood facilities); Covington Broad- water" (BROADCASTING, Nov. 20, 1961). mous municipality), and two in Coving- casting Co. (Tommy E. Beal, formerly ton, Ky. (separated physically from general manager of KBKC Kansas City, The letter to the commission detail- Cincinnati only by a river). He said Kan.); and Kenton County Broadcast- ing the three -way agreement said that that the granting of applications in ers (Irving Schwartz, formerly general none of the above charges were being communities so close to large central manager of KUDL Kansas City, Mo.). withdrawn. They still remain under cities which already have multiple Mr. Kraushaar said that if the case is commission consideration, according to broadcast services may result in deny- to be determined on a comparative basis an FCC spokesman. In agreeing to the ing service to more distant suburban and a grant should be made, he would payment, Tidewater said it recognizes communities which have expanding favor Covington Broadcasting, "because that Beachview has expended "substan- populations and more need for local of the somewhat more meaningful ex- tial sums in prosecuting its claim for a service. The proposals in question perience" of Mr. Beal in broadcast tv station in Norfolk and in presenting would cause interference to WHOK management. to the FCC matters which it believes bear upon the public interest" involved in the operation of WAVY. WLLE's new owners have program troubles Beachview has furnished WAVY -TV The programming of WLLE The FCC did not specify its rea- with an itemized list of these expenses, Raleigh, N. C., by a new licensee on sons for reconsidering the sale but the letter (signed by J. Glenn Taylor, its first day of control has caused merely said it has information con- Tidewater's president) stated. Tidewa- that station trouble with the FCC. cerning certain of the assignee's ac- ter therefore agreed that if the sale is The commission last week informed tions which raises a question as to finalized, "it shall thereupon be legally Raleigh- Durham Broadcasting Co. it whether the grant should be set aside. obligated to pay to Beachview Broad- is reopening consideration of the The FCC said it is inquiring into casting Co. the sum of $98,750 (which Feb. 6 approval of the purchase of the situation and that it hopes to represents partial payment for out -of- WSHE (now WLLE) from Raleigh resolve the question as promptly as pocket expenses ... )." Broadcasting Corp. for $180,000 practicable. The new owners of No Details Given The letter did (BROADCASTING, Feb. 12). WLLE- Edward B. Kemm and not give the details of the expenses in- At issue is the station's program- Ralph J. and Judith M. Baron -were curred by Beachview but said they ming of Feb. 15, the day the new permitted to retain control of the would be made available to the FCC owners took over, which consisted of station pending the outcome of the if so desired. repeated playing of one record in- inquiry. Messrs. Kemm and Baron For its part, Beachview said that to terspersed with alleged offensive also have a controlling interest in avoid further litigation it would agree sound effects and coarse comments. WILA Danville, Va. to let the FCC resolve the matters raised against WAVY -TV without the

56 (GOVERNMENT; BROADCASTING, March 12, 1962 L_ J L_ J

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THE WICHITA-HUTCHINSON STATION

LEVISION ASSOCIATES KANSAS * Nielsen, February 1961 .National Representatives

BROADCASTING, March 12, 1962 57 necessity of a hearing or oral argument. afford to carry more through increased Beacbview said it would accept the FCC revenue. WTTV also pledged to con- decision, which could be given in an tinue to serve Bloomington needs. informal letter without a formal opinion The Assn. of Maximum Service Tele- and order. casters took no position on the proposed According to an FCC official, this shift, provided that minimum mileage is the first time such a monetary agree- separation is enforced between both ment has been reached without the pro- adjacent -and co- channel facilities. testing party's withdrawal of its charges. It is understood the FCC staff still is Tv time is held exempt evaluating the numerous pleadings, charges and countercharges in the casg from price discount law will and that the $98,750 agreement The U. S. Supreme Court refused to not be considered in deciding whether review a lower court decision which it to approve the transfer or to set for holds that tv time is a service, not a hearing. commodity-and thus not susceptible of Multiple-station and newspaper own- being considered in a Clayton Act anti- er Gannett Inc., had contracted to trust treble damage suit. purchase WAVY -AM -TV 11 months The court's action left untouched an ago (BROADCASTING, April 17, 1961) October 1961 U. S. Court of Appeals and an application for FCC approval ruling which found that Amana Refrig- was filed last June. eration Inc. had no cause of action in its $9 million suit against CBS. Tarzian rebuts filings Amana claimed CBS discriminated against some sponsors in the sale of opposing ch. 4 shift Class A time over CBS -TV stemming from quantity discount practices. It failed to give valid Opponents have also charged that CBS required that it 4 should not be shifted reasons why ch. purchase a group of stations and that from Bloomington, Ind., to Indianap- the network insisted the advertiser buy licensee of ch. 4 olis, Sarkes Tarzian, a program in which CBS had an interest. (WTTV [TV]), claimed in reply com- The program was the Phil Silvers Show ments on an FCC proposal for the shift, which Amana sponsored. initiated at Mr. Tarzian's request A federal district court in Chicago (BROADCASTING, Feb. 19). The licensee dismissed the suit for failure to state a made a point -by -point rebuttal to op- claim on which relief could be granted. WCCA posing comments by the three Indianap- held tv is a service, not a com- It that olis tv stations. modity. The appeals court upheld this WIBC Indianapolis, now in contest view. The Clayton Act refers only to before the commission for ch. 13 there, commodities. The Amana suit is TV opposed the Tarzian view. WIBC said actually a counter -claim to one filed the answer to WTTV's financial prob- by CBS for breach of contract. The lems lies in either more economical op- network claimed Amana owed it $285,- Channel 25 eration at Bloomington or a shift to 000 for production and time charges. Columbia, S. C. the west of that city "where a network Amana settled this claim but filed the affiliation and successful operation treble damage private antitrust suit. would appear insured." WIBC said This is the second time the Amana suit there appears to be no strong support has been refused review by the Supreme for an educational reservation at In- Court; the Amana suit originally was dianapolis and that the FCC should not filed under the Sherman Act, but this reserve a channel for etv there until too was denied by the lower courts. Last the results of Purdue U.'s airborne etv week's ruling was on an amended claim experiment are known and support for against CBS. etv use has solidified. Tarzian asked the FCC to ignore any FCC deletes uhf, vhf overlap between ch. 4 in Indianapolis WCCB and Tarzian's WFAM -TV Lafayette, as both call it quits Ind. The licensee said he would give Two television permittees, one uhf up WFAM -TV, a uhf station, if neces- and one vhf, threw in the towel last sary for the ch. 4 shift, but said that week; the FCC canceled their author- TV this would deprive the public of that izations and deleted their call letters at uhf service; he said the FCC is consid- the thwarted operators' request. ering authorization of dual vhf -uhf op- Jesse D. Fine, president of the licensee Channel 32 eration by a single licensee in the same of WTVI (TV) ch. 19 Fort Pierce, Fla., Montgomery, Ala. market. told the FCC that factors not apparent The move would not affect existing when he examined the market have Indianapolis tv stations nor violate FCC made a financially successful operation NATIONAL REPRESENTATIVE separation standards, WTTV said. The of the uhf channel impossible. His WEED TELEVISION CORP. station said the shift would benefit edu- company bought the construction per- cational interests because WTTV would mit for WTVI in July 1961 from Gene continue educational programs and still Dyer. Mr. Fine said he offered to sell

51 (GOVERNMENT) BROADCASTING, March 12, 1962 the authorization back but was turned down. He estimated WTVI would lose $80,000 to $100,000 if it operated for a year with no hope of being on a profitable basis at year's end. Bill Daniels, president of Televents Inc., permittee of KBWC -TV ch. 3 in Gallup, N.M., requested cancellation because four uhf translators bring the A NEW STANDARD IN FILM AND SLID programming of the four Albuquerque, N.M., tv stations into Gallup and local REPRODUCTION tv operation would be unprofitable. Dodd says scientists see television danger Sen. Thomas J. Dodd (D- Conn.) is after television programming again, and has renewed his call for legislation em- powering the FCC to regulate the networks. Speaking at a conference on juvenile problems at Oklahoma U., the chairman of the Senate Juvenile Delinquency Subcommittee said television has con- "s tributed to the rise of juvenile delinquency by "unwittingly helping to mold an unhealthy social landscape." PA-550 "Television," he said, "has been used most recklessly. Dominated by the three major networks, it has become a tool of profit making, an expression of network power." Sen. Dodd said scientists are convinced television's "present content of high resolution vidicon film chain violence, prurient sex, and other themes of perversion and deviancy in human with automatic exposure control behavior are a hazard to children, a danger it would be foolhardy to neg- lect." He said industry leaders "refuse to The finest in high resolution vidicon film chains, model Automatic operation by 1000 to 1 improve television" and continue "dis- PA- 550... designed for network regarding the social health and emo- origination to provide the ulti- servo controlled light valve. mate possible in television film tional stability of our children." This reproduction, utilizing 80 gauss may be one reason, he said, that juven- deflection system and stable cir- cuits of the GPL military 1000 ile delinquency is on the rise among line system. An order of magnitude better children of stable and well -to -do families. than other available film systems As a result, he said, some regulatory In: power must be given the FCC. His sub- SIGNAL TO NOISE committee, which has been investigating television since last summer, is re- RESOLUTION portedly considering a network- regula- tion bill that would limit the number STABILIZED OPERATION of hours a station could accept from a network. RELIABILITY The subcommittee is planning at 15 systems already in network serv- least one more public hearing before Over writing its report, but the date has not ice providing a "seeable" difference in yet been set. picture quality.

Bureau switches on WITT For the best and most modern broadcast systems to VISUAL -your SOURCE for The Broadcast Bureau last week and supplies, look Manufacturers. backed down on its position that the Superior Equipment from Specialist license of WITT Lewisburg, Pa., should Sold by not be renewed. The bureau said it will not take exception to the "limited sanc- VISUAL ELECTRONICS tion" - a one -year renewal - recom- CORPORATION mended by Hearing Examiner Asher Keeps You in View! Ende in his initial decision (AT DEAD- 3S6 west 40th street new york 10, n. y. pennsylveni 6 -5840 LINE, Jan. 1).

BROADCASTING, March 12, 1962 59 ,1. New applicant combine million to build a 210 -foot radio antenna to receive signals from unmanned asks ch. 9 in interim television cameras which would be sent A second group has applied for in- to those planets to transmit scientific terim operation on ch. 9 Syracuse, information to the NASA laboratory N.Y., pending a comparative hearing of in Goldstone, Calif. The space probes 10 applicants for the final grant. are scheduled after 1965, NASA said. The new group is composed of four of eight applicants who protested Valley States petition FCC Interim Tv Corp.'s application for tem- Main Studio at WDBJ -TV. New porary management of ch. 9 (BROAn- for their etv needs building is one of the largest and most CASTING, Feb. 5). Called Channel 9 modern in the entire South. Finest techni- The Florida Educational Television cal equipment - 316,000 watts e. r. p. - Syracuse Inc., the group includes CBS affiliate. Onondaga Broadcasting Inc., WAGE Commission has told the FCC it Inc., Six Nations Tv Corp. and George plans to offer video tape courses for P. Hollingbery (head of station repre- exchange among etv stations in Florida WDBJ -TV Brings sentation firm bearing his name). The and that the only way in which this four own equal portions of the stock plan could be made feasible would be and have invited all other ch. 9 appli- to reserve 12 additional uhf channels You the News cants to participate on the same basis. for educational use in that state. FETC Asher S. Markson of Onondaga is had proposed such reservations last year president; Frank G. Revoir of WAGE (BROADCASTING, Dec. 11, 1961). About Wealsome Inc. and George P. Hollingbery are FETC, in comments filed with the vice presidents. FCC, said the nine present etv reserva- (five vhf Western Virginia! Valley Interim Tv Corp. is a tem- tions in Florida and four uhf) porary consolidation of applicants Salt are not sufficient for its plans. City Broadcasting Co. and W.R.G. FETC has asked for uhf etv alloca- The prosperous, solid Western Baker Radio & Tv Corp. The eight tions in Brandenton, Ocala, Marianna, Virginia market keeps making other applicants the FCC dis- Palatka, Leesburg, Lake City, Boca industrial asked to news with its rapid miss Valley's interim application -hold- Raton, New Smyrna Beach, Cocoa, with growth. Blanket this market ing they were given an ultimatum in- Madison, Ft. Pierce and Ft. Myers. WDBJ -TV, Roanoke, now reaching stead of a good -faith chance to partici- Uhf etv reservations already exist in over 400,000 TV homes of Vir- pate. West Palm Beach, Panama City, Pensa- ginia, N. Carolina, W. Virginia - cola and Orlando. The National Edu- in counties with nearly 2,000,000 cational Television & Radio Center has population. For high ratings at Law would put reins filed comments in support of FETC's low costs, you're right to use on radio -tv appeals request. WDBJ -TV. Kentucky and Georgia, Too Roanoke and Rep. Morgan Moulder (D -Mo.), Fol- lowing up its petition for chairman of the House Communica- eight educational uhf reservations in Georgia, the tions Subcommittee, has introduced Georgia State Board of Education legislation he says would protect the amended its request, substituting ch. public against fake charity organizations 16 for ch. 17 in Warm Springs. The ch. 17 might use radio or television to that proposal conflicted with the Florida solicit funds. educational group's would require plan to assign that The bill (HR 10562) channel to Marianna; the two cities are stations broadcasting fund appeals to only 147 miles apart. make a complete report the Attorney to The board plans a state -wide etv net- General. The report would contain the work and says it can institute the sys- purposes for which the solicited money tem "at the earliest date" should the be would used and the total amount re- FCC approve. It already has filed an of By A Dam Site. Completion Smith ceived by anyone as a result of the application for ch. 28 Columbus. Mountain Dam (artists conception above) solicitation broadcast. will put another big man -made lake in the The National Assn. Rep. Moulder said his bill is not of Educational heart of WDBJ -TV territory ... to create Broadcasters has supported a proposal new opportunities for sports industries. aimed at reputable organizations. But for he said he has become concerned by nine educational uhf reservations in Kentucky (BROADCASTING, Nov. 20, Ask Your PGW Colonel For Current Availabilities the large number of organizations around country that are broadcast- 1961) but is undecided as to whether the any channel ing appeals for funds without any kind should be available anywhere of regulation. in the state or whether the proposed channels should Although he said he had no cases of be assigned to specific cities. fraud in mind, there was a possibility However, NAEB said, WDBJ -TV the "pool" that solicited funds might be misused. plan should be abandoned be protected against if the assignment of all nine channels "The public should for Kentucky being victimized by unscrupulous or- were not certain under it. Che 7 ganizations," he said. The Kentucky request provides "an ideal situation for the commission to Globe -to -globe tv? foster educational tv and at the same time help its objective of fostering ex- Television live from Mars, Venus panded use of uhf," NAEB said and and the moon is the objective of the added that, if the reservations were National Aeronautics & Space Agency. made, there could be "little doubt" the ROANOKE, VIRGINIA It asked Congress last week for $15 stations would go on the air.

60 (GOVERNMENT) BROADCASTING, March 12, 1962 'What an opportunity for Fearless- Program- No exemption for congressmen's `reports' Manager* to become When a program not exempt from radio -tv reports were specifically not the hero of the day!" the FCC's Sec. 315 "equal time" exempted. The FCC reminded Rep. provisions, such as a congressman's Thompson that Sen. Russell Long report to the people, is used as part (D -La.) had said in debate that these of an exempt program such as a programs should not be exempted bona fide newscast, the non -exempt since many congressmen feel more portion remains non -exempt. So the advantage accrues to one minute as FCC has told Rep. Clark W. part of a newscast than to 15 min- Thompson (D-Tex.), who had asked utes as if a four -minute weekly "report" he a separate program because prepared for inclusion in regularly the public tunes in to news pro- scheduled 15- minute newscasts on grams. KHOU-TV Houston is exempt. Rep. Thompson was also informed The FCC said such exemption that the "equal opportunity for use would be inconsistent with the intent of facilities" provision applies to of Congress when it amended Sec. candidates for nomination to a given 315 to exclude newscasts and other political office as well as to candi- types of programs on which a candidates for election and that when an date's appearance is incidental to a elected official runs for renomina- legitimate news event. Congressional tion, equal time rules apply.

KRLA asks commission translator stations in Laramie, Wyo., and designated those applications with to take another look similar translator applications of Lara- mie Community Tv Co., a subsidiary KRLA Los Angeles has asked the of Collier Electric Co. (whose microwave FCC to examine its operation and applications have been previously set programming since a license renewal ANY TIME for hearing). The hearing will be held hearing 16 months ago. The FCC has in Laramie and will be concerned with not acted on an examiner's recom- OF DAY, yet allegations by Albany against the good mendation made 10 months ago, that faith and character qualifications of KRLA be given a short term (one- ii,THAT IS, Laramie Community Tv Co. which pe- year) renewal. The hearing was held titioned for reconsideration of the Al- on charges that the station conducted bany grant. WHEN HE fraudulent promotional contests and Shifted ch. 17 from Fort Lauderdale, that its license abdicated responsibility. CHEDULES The station said the FCC's failure to Fla., to Miami and reserved channel for make a decision in the case has amount- educational use. The Board of Public ed to a sanction and asked that the pro- Instruction of Dade County holds a THE ceeding be remanded for new testimony construction permit for ch. 17 (WSEC- on how the station and its licensee, TV). The board also operates educa- WONDERFUL Donald Cooke, have since behaved. tional WTHS -TV (ch. 2) Miami and A list of public service programs cur- plans to use common studio facilities rently broadcast by KRLA was append- for the two stations. WITV (TV) for- i ed to the plea. merly operated on ch. 17 in Fort Lau- KRLA pointed out it had taken no derdale as one of the nation's pioneer exception to the decision to issue only uhf stations. a short-term renewal but said that it Finalized rulemaking by substituting had not anticipated such a lapse of ch. 15 for ch. 62 in Oneonta, N. Y. between the decision and its imple- time To accomplish the shift, ch. 15 was de- mentation. leted from Rochester and ch. 29 from The FCC last Gloversville, N. Y. William J. Calsam week... had asked for the lower uhf channel By the Broadcast Bureau, permitted in Oneonta and said that he plans to WBJA -TV Binghamton, N.Y., to shift apply for a new station there. from ch. 56 to ch. 34 and to locate studios at the transmitter site. The bu- WEAT -TV changes approved reau also granted a construction permit A second West Palm Beach, Fla., tv Broadcasting to Texas -Longhorn Corp. station received a grant to move its for a new tv station on ch. 67 in Austin, transmitter toward Miami and increase Tex., with 77.5 kw visual and 45.5 kw power and antenna height. In an action aural power; antenna heigth 630 feet, announced Feb. 23, the FCC granted with studios and transmitters at the changes to WEAT-TV which will move same location. John R. Powley and 150 to the same site as that approved a Robert D. Ballard are principals of the five -minute MGM week earlier for WPTV (TV) (BROAD- Austin permittee. CASTING, Feb. 19). The moves had episodes Set aside October, 1961 grants to Al- been protested by WTVJ (TV) and available bany Electronics Inc. for new tv vhf WCKT (TV), both Miami. now from At BROADCASTING, March 12, 1962 TELEVISION NEW YORK CULVER CITY CHICAGO THE MEDIA

Critics might not like tv -but people do, says WHAS -TV Last Wednesday night WHAS-TV sion in the homelife of grass -roots mountain to Mohammed." From Louisville gave away 11 sets of the America, WHAS-TV feels. Entries Fern Creek, Ky., a lady wrote that Encyclopaedia Britannica as prizes came from parents, teachers, min- tv "gives my aged mother much for the best letters received in a isters, old people, shut -ins, doctors pleasure; it brings into our home en- month -long contest on the topic and lawyers, the station said. tertainment and educational programs "Television is important to me be- Samplings A widow wrote that we could never have other- wise." cause... television "invites me to attend spe- A woman in Stamping Ground, As a result of the contest, the sta- cial events, explore geographical tion says it is now convinced more Ky., said: "Through the tv in my wonders, judge differing opinions, rural home, I am as close as my city than ever that "Mr. & Mrs. Home - applaud, laugh, cry or curse, but it Town- neighbors to world happenings, so- Viewer" understand television leaves the choice to me." A typical a great deal better than some of the phisticated entertainment and nation- reply from a homemaker: "With lit- have gained at- al sports events." medium's critics who tle time for recreation, tv is like a tention on the national scene. Dozens of letters cited the "econ- tonic for tired mothers." From a omy" of television. A typical writer A total of 2,951 entries were re- teacher: "I must keep up with world observed that "For our growing fam- 48 in Ken- ceived from counties affairs, current events, sports, the ily, the tv set was our best invest- tucky and southern Indiana. Al- weather and the children -and the ment, with dividends payable for though a few were obviously leg - children watch tv." years to come." pullers ( "My tv is a splendid piece of Another housewife wrote that tel- One elderly lady wrote that in her furniture" or "Tv allows me to relax evision is like a "genie," bringing lifetime she has seen the entrance of to the point of sleeping "), the ma- the world closer with "education, the automobile, the airplane and the jority were serious and sincere ef- amusement, inspiration, travel and telephone, "but television is the forts to evaluate the role of televi- news at the flick of a dial -my grandest of them all."

was presented to Ken Lemere and WMAS UPI Broadcasters make Springfield; honorable mentions went to Three radio WLLH Lowell and WPEP Taunton. stations awards News: Besides the award to Mort Dean Massachusetts and the citation for Rev. Murphy, Tom get AP coverage awards Phillips Awards were given to WORL and A newsman who helped apprehend Vin Maloney of Boston, and WSPR and Three radio stations have been a murder suspect and a priest who Keith Silver of Springfield. An honorable mention award in news was given to WTAG awarded plaques for outstanding saved a group of children from a gun - Worcester and Joe Petty. achievements in cooperative news cov- wielding maniac were among those hon- erage during 1961 by the Associated ored by the UPI Broadcasters Assn. of NETRC establishes library Press Radio & Television Assn. Massachusetts. Daniel W. Kops, president of the The Tom Phillips Awards (so named for National Educational Television association and president of WAVZ & Radio a former news director of WNEB Center, New York, has es- New Haven, Conn., and WTRY Troy, tablished a national Worcester) were given to WBZ, WEEI instructional televi- N.Y., announced the winners: KXOL sion and WORL, all Boston; WHYN -TV library with the aid of a $240,000 Fort Worth, Wendell Mayes Sr., presi- grant from the U. S. and WSPR, both Springfield; WTAG Office of Educa- dent; KWWL Waterloo, Iowa, R. WPEP tion. J. Worcester; WTAO Cambridge; McElroy, president and general man- Taunton; WLLH Lowell. The library, with headquarters in ager, and WSOO Sault New York, Ste. Marie, Mort Dean, WBZ Boston, won an will facilitate the exchange Mich., Stanley Pratt, president. he had of instructional materials at all educa- award for notifying police Both quantity and quality of news tional levels, according to Edwin spotted a suspected killer and David coverage were considered in judging the newscast capture. Cohen, NETRC program associate for Gearty for a after the winners, Mr. Kops said, and no attempt A special citation was awarded to the social science programming. was made to distinguish between first, Rev. Kenneth B. Murphy for an on -the- second and third awards. air, midnight reading of the Bible (on WORL) to calm a maniac. Taft asks NYSE listing It was the first year television sta- 1191 hours of Sinatra Taft Broadcasting Co. has applied for tions were included in the awards. A 1191/2-hour Sinatrathon -TV - a listing of its 1,478,938 outstanding WBZ Boston won two awards -in during which KRAK Sacramento shares on the New York Stock Ex- news (the filming of a suicide attempt) played the records of Frank Si- change. Taft, which now trades and in documentaries ( "Ballad for a natra its exclusively -has resulted in stock over the counter, owns WKRC- City "). WHYN -TV Springfield was a change in the station's program- AM-FM-TV Cincinnati; WTVN -AM- honored in the news class for a telecast ming format. of Gov. John A. Volpe's inaugural. FM-TV Columbus, Ohio; WBRC-AM- According to Manning Slater, FM-TV Birmingham, Ala., and WKYT Others honored were: president and general manager of (TV) Lexington, Ky. In the first fiscal Editorials: First place, WEEI Boston KRAK, the mail and phone re- (Tom Gorman); second place, WBZ Boston nine months ended Dec. 31, 1961, Taft (Paul O'Friel), a sponse (average joint entry with WBZ -TV; 2,125 calls per Broadcasting reported net earnings of honorable mention, WTAG Worcester (Dick day) was so great Wright). that KRAK $1,379,812, equal to 90 cents a share, Documentary reports: WEEI Boston, Dick was "forced" to adopt a new Horne and Art King for a production on as compared with $1,204,300, equal to civil defense. A first place award also went "famous artists" format. 81 cents to Pat Romano, WTAO Cambridge, for a doc- a share, for the previous corre- umentary on fallout. A second place award sponding period. 62 BROADCASTING, March 12, 1962 ,Tearless- Program- Manage r* chases the RTES gives Stanton its Gold Medal award fastest draw out of Dr. Frank Stanton, CBS Inc. presi- the East or West dent, was awarded the 1962 Gold Medal of the Radio & Television Executives Society last Thursday (March 8) at the 22nd annual RTES banquet in New York. The citation to Dr. Stanton reads: "In recognition of his immeasurable contribution to the advancement of radio and television, his insistence on the highest concepts of journalistic freedom for the broadcast media, his abid- ing trust in the American people and the democratic process, and his eloquent espousal of the American system of competitive enterprise, the Radio and Television Executives Society presents its 1962 gold medal for outstanding achievement in broadcasting. With this medal go our deep respect, our sincere affection and our fervent hope that he will continue to give his qualities of leadership to the industry of which he is so great a part and to which he is a signal example of devoted service." Among the congratulatory messages FASTEST received by the RTES were two from BEFORE A the recipients of last year's Gold Medal Liu awards -President John F. Kennedy DRAWING and former Vice President Richard M. KID %," -SHOW Nixon. NEW KID

MINDED Greene awards dinner speaker SHOW. H. Carleton Greene, director -general 10 INPETITOR of British Broadcasting Corp., will be HE WILD, p : the principal speaker at the Alfred I. Awards dinner in S 9ATCNES duPont Foundation Washington March 26. The founda- WONDERI tion, which makes annual awards for service in the public interest during the preceding year by one large and one small radio or television station and by a news commentator, has changed format to the extent of having a speaker on the program in addition to the award winners.

Metrotone drops ABC account Hearst Metrotone News Inc., New York, announced Friday (March 9) that it will terminate its agreement with ABC -TV to furnish that network with daily newsfilm services, effective April 7. The agreement has been in effect since January 1954. Caleb Stratton, vice president and general manager of Hearst Metrotone, had advised ABC of Metrotone's intention to end the agreement on Dec. 14, 1961, because it had proven finan- 50 Hearst Metrotone cially unprofitable. fi ute 50 News is owned equally by the Hearst ive minute Corp. and by Metro- Goldwyn- Mayer. episodes episodes ABC is reportedly negotiating with available Fox Movietone for use of its newsfilm available now from 71,E service. TELEVISION now from TEL NEW YORK CULVER CITY CHICAGO NEW YORK CULVER CITY CHICAGO Stone urges support for NAB radio code A plea for industry -wide support of the NAB Radio Code was made last week by. Charles M. Stone, code man - ager, at the Communications Activities Week (March 5 -10) sponsored by the U. of Florida School of Journalism, Gainesville. Broadcasting Day was held last Monday. In a panel discussion on television, FCC Commissioner Robert E. Lee and Douglas L. Manship, president of WBRZ (TV) Baton Rouge, La., were Communications leaders discuss ing were (I. to r.) George Harvey, WFLA divided on how best to solve the uhf- "Breaking into Broadcasting" at a Tampa; Charles M. Stone, NAB Wash- vhf dilemma. Mr. Manship -argued panel during Broadcasting Day at the ington; Douglas L. Manship, WBRZ that a shift of all tv to uhf would de- U. of Florida's Communications Week Baton Rouge, La., and Gene Walz, prive rural areas of service they now which took place March 5 -10. Appear- WCKT (TV) Miami. receive from vhf stations. Commis- sioner Lee countered that, with a uhf casters become subscribers. . . . It is aid in presenting controversial ques- system, these same rural areas would only with their support that we can tions in a fair manner. soon have their own local stations. hope to convince those who would Norman E. Cash, president of Tele- Mr. Stone said that if the industry regulate radio that it is the industry's vision Bureau of Advertising, in a is to demonstrate that it is capable of intent to maintain regulation from speech the second day said more and self- regulation, a majority of all radio within." more businesses are turning to tele- stations must subscribe to the code. Lee Ruwitch, president of the Florida vision advertising. He cited 1960 fig- Non -members as well as NAB -member Assn. of Broadcasters and executive ures released by the First National City stations must support the code, he said. vice president of WTVJ (TV) Miami, Bank of New York which showed that "It doesn't make much sense to put said that the political equal time prob- the national average increase in profits your best foot forward -then drag the lem can be solved through station edi- was 4.1% while those firms which other one," Mr. Stone said. "It is im- torials. He said stations with small spent 25 -100% of their advertising perative that a majority of all broad- staffs should induce civic leaders to dollar on television showed a gain of 5.2% in profits. Those spending over 50% on tv realized 8.9% profit -over double the national average, he added. r Broadcasting's day at the university closed with a dinner featuring NBC "RESULTS" United Nations correspondent Pauline Frederick and Commissioner Lee.

Two NBC newsmen to get Polk Memorial Award

CC Just a note to let you The George Polk Memorial Awards Broadcasters everywhere know that know how pleased for outstanding radio and tv reporting we are with your tape MAGNE- TRONICS means top quality will be presented to Robert Young and programming Charles Dorkins of NBC News at a service. musical programming on tape. With It achieved the March 29 luncheon in New York. The awards results we desired, specially- designed equipment (also -bronze plaques honor- ing George Polk, a CBS correspondent and at a cost that available through MAGNE- TRONICS), it killed in Greece in 1948 made an- couldn't be beat." -are is ideally suited for automatic radio nually by Long Island U.'s department of journalism. Five other programming. Available awards will Charles Castle to only be given in other media, covering for- General Manager one station in each market. eign, national and local reporting as WARN well as community service and news Fort Pierce, Fla. Write for details, audition tapes photography. and availabilities. The NBC newsmen were jointly cited for exclusive film coverage in an NBC White Paper that treated underground resistance in Angola against Portuguese military forces. The program was seen Sept. 19, 1961, on NBC -TV, and was produced by Al Wasserman and directed by Mr. Yount Irving Gitlin is ex- -TRONICS ecutive producer of the White Paper INC. series. Radio - rogra Sery ce BROADCASTING, March 12, 1962 49 WEST 45th STREET NEW YORK 36, NEW YORK Strouse asks fm views national sample of 2,500 people, 18 or which operates six tv and four radio older. Of those questioned 47.2% re- stations; Worldwide Broadcasting, which on need for new statute ported ownership of one or more tran- operates WRUL New York, interna- Ben Strouse, NAB director at large sistor or battery portable radios in tional shortwave station, and the Foster for fm stations, is polling fm outlets for working order. A second survey was & Kleiser Outdoor Advertising Co. their views on whether there is a need made to verify initial findings. This for a new Communications Act (EDI- time the respondents were asked to Collins cites growth of etv TORIALS, In letter specify one or more radios that could March 5). a to the The use of television as an instru- Mr. be operated if there were no electric 631 fm members of the NAB, ment of instruction has more than said current in the home. The affirmative Strouse the association has taken doubled in the last five years, NAB no position and that a new law has not count was 44.4% of the total questioned. President LeRoy Collins told the 17th been discussed by the board. He asked National Conference on Higher Educa- these questions: Now CBS Radio says it's considering what effect this large, but for tion in Chicago March 4. "Do you feel that a completely re- the most part uncounted, audience means to the Gov. Collins in the keynote speech written act is needed? Do you feel that advertiser. While of the conference, said a technological NAB, perhaps in concert with the Fed- no flat percentage, of say 40 or revolution is affecting every phase of eral Communications Bar Assn., should another specific number, could be added to in -home daily living, creating a need to educate take the lead in fighting for such a com- current and auto audience figures, CBS Radio indi- Americans "to live meaningful and re- pletely revised act ?" lives in a cated it is "working" on this problem warding world increasingly Mr. Strouse, president of WWDC- as a result of the Bruskin surveys. dependent upon technology." AM-FM Washington, asked fm mem- Harper Carraine, director of CBS Ra- bers to reply "on this vital subject" dio's research, represented the network KIT moves into new studios prior to NAB's June board meeting. in the audience research. KIT Yakima, Wash., has moved into Metromedia gross up its new studios at 114 S. 4th St. in that WNBC -TV orders NSI city. Its former studios were complete- to make it unanimous Metromedia Inc. reported last week ly destroyed by fire last Aug. 16. that gross revenue for 1961 rose to The station, 5 kw on 1280 kc, oper- All six of New York's commercial $48,653,186 from $42,598,179, in ates 24 hours per day. Despite the fire, television stations now subscribe to the 1960, while net income dipped to it lost only 2 hours and 58 minutes of Nielsen Station Index of A. C. Nielsen $1,164,267 from $1,603,255 in 1960. broadcast time, switching to its trans- Co. This was revealed when Nielsen Earnings per share were 68 cents in mitter location at the Chinook Hotel Vice President George Blechta an- 1961 and 94 cents in 1960. Metromedia and broadcasting from there until it nounced that WNBC-TV had become includes Metropolitan Broadcasting, moved into the new building. a client. The New York NSI features the In- stantaneous Audimeter system which provides an immediate audience count. 1 Also, since the Nielsen system retains a home -by -home identity of the audi- "MOST SATISFIED" ences, the socio- economic characteristics of the viewers (size of family, income, education, home ownership, etc.) can be examined in detail. The New York Nielsen system measures 298 receivers in 240 homes (over 20% of New York homes have more than one tv set). Add us to your list of most satisfied If you're looking for additional revenues, CBS Radio study finds customers. One join the background music operators who are primary reason for high portable usage our wonderful having "wonderful success" with this New attention is being given to the success can be MAGNE -TRONICS service. It's an extra profit portable radio receiver (usually tran- attributed to your fits sistorized) and the unmeasured audi- fine arrangements source that neatly into your station ence it represents. and tonal quality." operation via fm multiplexing and /or wired CBS Radio said last week that two J. C. Burns lines. You'll find prospects everywhere - surveys made for that network by R. H. President all will MAGNE- TRONICS Bruskin Assoc. indicate a substantially Background Music and enjoy the service. larger national radio audience than that Service Write for full details and availabilities. measured by usual methods. The Brus- Mobile. Ala. kin surveys show more than 40% of all U. S. homes own one or more self - powered portable radio receivers in working order and operating independently of any plug -in electrical source. The network ordered the research because of figures revealing consumers 1 spent about $1 billion for portables over MAGNE -TRONIC the past five years. Bruskin took a Motivational" Background Music BROADCASTING, March 12, 1962 49 WEST 45th STREET NEW YORK 36, NEW YORK Two affiliates cancel fisher of the San Antonio newspaper, College cites Flambo and Houston H. Harte, president of `Defenders' episode the San Angelo Standard -Times and a An episode in CBS -TV's highly rated G. LaVerne Flambo, general 25% owner of KCTV (TV), that city, series, The Defenders, telecast on Feb. manager of WQUA Moline, Ill., will become promotions director of the 24, was declined by two network has received a citation from the Express Publishing Co. Besides the affiliates after a closed- circuit preview. Augustana College board of di- Corpus Christi and San Angelo news- WBTV (TV) Charlotte, N. C., and rectors in recognition of his papers, Harte -Hanks newspapers in- WISC -TV Madison refused to show the $25,000 gift to establish a schol- clude Abilene Reporter -News, Big program, which dealt with the alleged arship fund at the school, his Spring Herald, Denison Herald, Green- rape of a 17 -year old girl. alma mater, at Rock Island, Ill. ville Herald- Banner, Marshall News- CBS spokesmen acknowledge that The money, according to college Messenger and Paris News, all in Texas. the two outlets refused to carry the officials, will be used to provide Express Publishing Co. bought what is show, but say that the network has not a $1,000 yearly scholarship and now KENS -AM -TV in 1954, paying received wires, letters, or any significant bring outstanding leaders in the $3.5 million to Storer Broadcasting Co. increase in viewer response over the fields of radio, television and KENS is on 680 kc with 50 kw daytime program. journalism to the campus. and 10 kw nighttime. KENS -TV is on What particularly disturbed WBTV ch. 5. Both are affiliated with CBS. were the last five minutes of the epi- KFBB -AM -TV sode in which the defense attorney Great Falls, Mont.: and Frank G. Huntress Jr. and family Sold by David (Robert Preston) sums up his case. E. Bright, Ernest Scan- to Harte -Hanks Newspapers for aggre- lon and Daniel The station felt that the summation, O'Shea to Harriscope Tv gate sum of $6.2 million. Harte -Hanke Properties Inc. for $850,000. with its implication that the girl actually Har- owns riscope, owned desired the contact, could be "miscon- Newspapers, which already 37% by Burt I. Harris, Irving B. Harris, strued" by youngsters in the audience. of Express Publishing Co., is paying Donald Nathanson and Law- the Brackenridge estate $3.3 million for rence S. Berger, also owns KTWO -AM- Changing hands its 331/2 %, and the Huntress family, TV Casper, Wyo.; KLFM (FM) Long $2.9 million for its 291 %. After FCC Beach and KKAR Pomona, Calif. KFBB ANNOUNCED The following sales of approval, Mr. Huntress will become is on 1310 kc with 5 kw fulltime. station interests were reported last week chairman of the board of the Express KFBB -TV is on ch. 5. Broker was subject to FCC approval: Blackburn Publishing Co. (San Antonio Express & Co. KENS -AM -TV San Antonio, Tex.: and News) ; Conway C. Craig, pub- KKIS Pittsburg, Calif.: Sold by 63% of licensee Express Publishing Co. lisher of the Corpus Christi Caller - Kankakee (Ill.) Journal to Pace -Shear sold by George W. Brackenridge estate Times, will become president and pub- Radio Inc. for $300,000. Pace -Shear is headed by John Pace, former western broadcaster, and includes James Shear, Beaumont, Tex., oilman, and Dr. Bed- ford Pace, Beaumont physician. Kanka- kee Journal owns WKAN, that city, WRRR Rockford and WQUA Moline, only serious all Illinois. KKIS is a 5 kw fulltimer on 990 kc. Broker was Blackburn & Co. buyers will learn KCUE Red Wing, Minn.: Sold by Nicholas Tedesco and associates to El- don Lurn, Wahpeton, N. D., and your identity George Brooks, Fergus Falls, Minn., for $87,500. KCUE is 1 kw daytimer on 1250 kc. Broker was Hamilton - We do not send out lists. Every sale is handled on Landis & Assoc. an individual basis. You are revealed only to serious, APPROVED The following transfers of financially responsible buyers. You avoid the .risks of stations interests were among those approved by the FCC last week selling without our deep (for other knowledge of markets commission activities see FOR THE ... and are further protected by our RECORD, page 93). reputation for reliability! WZIP - AM - FM Cincinnati, Ohio: Sold by Carl H., Robert D. and Richard E. Lindner to News -Sun Broadcasting Co. (Waukegan [Ill.] News -Sun) for $168,000. Buyer owns WKRS Wau- kegan. Principal stockholder of Wau- BLACKBURN & Company, Inc. kegan newspaper, F. Ward Just, holds RADIO TV NEWSPAPER BROKERS minor interest in WROK -AM -FM Rockford, Ill. NEGOTIATIONS FINANCING APPRAISALS KRAZ Albuquerque, N. M.: Sold by WASHINGTON, D. C. CHICAGO ATLANTA BEVERLY HILLS J. W. and Carl Hedges and J. L. Ander- lames W. Blackburn H. W. Csssill Clifford B. Marshall Colin M. Selph son to John Burroughs for $93,000. lack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. Mr. Joseph M. Sitrick Hub Jackson Robert M. Baird 9441 Wilshire Blvd. Burroughs owns or controls KENM RCA Building 333 N. Michigan Ave. lohn C. Williams Beverly Hills, Calif. Portales, KZUM Farmington, KSWS FEderal 3 -9270 Chicago, Illinois 1102 Healey Bldg. CRestview 4 -2770 Financial 6 -6460 lAckson 5 -1576 Roswell, all New Mexico, and KMUL Muleshoe, Tex.

66 (THE MEDIA) BROADCASTING, March 12, 1962 Florida stations claim editorializing title Florida broadcasters believe they Mr. Ruwitch said the survey president, 7% by research assistant, are the most active users of on-the- showed 75% of tv stations editorial- 2% by commentator and 2% by air editorials and they cite a state- ize compared to 65% of radio sta- program director. Editorials are wide survey to support this belief. tions; of those which editorialize, voiced as follows: Manager 45 %; The state also lays claim to originat- 43% do so daily, 17% weekly, 7% news director 36 %; announcer on ing the daily tv editorial, in Septem- monthly and 33% when needed. The duty 11 %; owner -president 7 %; ber 1957 by WTVJ (TV) Miami, survey showed that in 38% of cases program director 7 %; commentator according to Lee Ruwitch of WTVJ, the manager determines the stand 4 %; women's director 4 %; newsman president of Florida Assn. of Broad- compared to 30% based on an edi- 2 %. Totals over 100% in preceding casters. torial board, 17% on the news direc- tallies are due to multiple answers. An FAB survey shows that 65% tor, 11% on owner -president, 2% The association circulates station of the stations which responded to on commentator and 2% on pro- editorials to members. It plans a a questionnaire editorialize, six tv gram director. broadcast editorial contest among and 34 radio. Two non -editorializing FAB found 43% of editorials are college students and believes the tv stations plan to start soon; six written by the manager, 43% by idea could become a nationwide radio stations have similar plans. the news director, 17% by owner- project.

Media reports ... become the fourth outlet in the Ala- New facility Televised instruction of bama Educational Tv Network. Chan- pupils in elementary schools of north- On the air WUFM (FM) Utica, N.Y., nels 2, 7, and 10 have heretofore served ern lower Michigan are now available plans to go on the air about April 1. Alabamans with the non -commercial, for the first time over the facilities of The station, owned by Phi-Hidelity Inc. educational telecasts. Programs pro- WWTV (TV) Cadillac- Traverse City. (Russell W. Baldwin Jr., president), duced for the network in the studios of Courses in elementary art (9:30 -9:55 operates on 107.3 me with 3.6 kw. Auburn U. and the U. of Alabama, and each Monday and Tuesday morning) in Birmingham by the six Jefferson Mars names agency Mars Broadcast- and science (10 -10:30 a.m. on the same County public school systems, will be ing Inc., Stamford, Conn., appoints days) will continue weekly through relayed via ch. 26's 500 ft. tower which Allston, Smith & Somple, Greenwich, May 22. will be located at Patterson Field, sev- and sales pro- Conn., for advertising eral blocks from the State Capitol. Rebroadcast A translator station atop motion. Mars creates and sells on -the- air programs and promotions for radio stations. Air debut KVEG Las Vegas, Nev., "I believe you would be making a mistake went on air last month. The station, 500 w on 970 kc, is owned by George going into broadcasting ownership." M. Mardikian, Floyd Farr and George (... this is an actual sentence from a letter just D. Snell. They also own KEEN San written by one of our associates to a man with Jose and KCVR Lodi, both California. $50,000.00 to place as a down payment on a The station will feature country and radio station.) western music. It is represented by Geogre P. Hollingbery Co. After reviewing his qualifications and interests, we gave him our honest opinion of his chances of successfully owning and operat- NBC Radio adds one KSEN Shelby, ing a radio Mont., has become a premium affiliate station. of NBC Radio. John Lyon is president Our concern as station brokers extends beyond that of just mak- of the station, which is owned and ing a sale. It has to be a good sale from the standpoint of both operated by Tri- County Radio Corp. buyer and seller! KSEN operates on 1150 kc with 1 kw. Move WLAM Lewiston, Me., has moved its business and sales offices into a newly completed addition to its transmitter- studio plant in Auburn, Me. The station's mailing address remains at P.O. Box 929. Lewiston, Me. AND ASSOCIATES,' IN Educational shows WEWS (TV) Cleveland, pioneer in educational John F. Hardesty, President courses on television, has announced the addition of 10 educational programs eS.L»zevecei J ._ f1.1 l rrrrye cr >tolexó weekly to its format. This brings to NEGOTIATIONS APPRAISALS 21 the number of educational programs FINANCING OF CHOICE PROPERTIES WEWS is telecasting. WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO Ray V. Hamilton Richard A. Shaheen Dewitt Landis John F. Hardesty Fourth etv outlet Construction has 1737 DeSales St., N.W. John D. Stebbins 1511 Bryan St. Don Searle begun on the Montgomery etv station, EXecutive 33456 Tribune Tower Riverside 8 -1175 11 l Sutter St. Warren J. Boorom DElaware 7.2754 loe A. Oswald EXbrook 25671 ch. 26, which upon completion will be ew York New Orleans interconnected by microwave relay to

BROADCASTING, March 12, 1962 67 and on both of these separately programmed stations at a single price. L. A. telethon An 11 -hour telethon on KTTV (TV) Los Angeles from 7 a.m. to 6 p.m, Sunday, Feb. 25, raised $90,500 in pledges for the Southern California Arthritis & Rheu- matism Foundation's annual "Stop Ar- thritis" drive. More than 100 Holly- wood personalities took part in the telethon, with Ben Alexander and Jack Kelly as masters of ceremonies. WCAU award The Sales Promotion Executives Assn. of Philadelphia has honored WCAU, that city, with its annual award for having made the "greatest contribution to community leadership of any medium." The award was accepted for the station by Thomas J. Swafford, vice president and general manager. Raymer briefed on Knorr stations, markets For humanitarianism Philip P. Allen, president and general manager of A slide film presentation describ- appointed station representative. Ray - WLVA-AM -TV Lynchburg, Va., has ing the markets and radio stations mer officials viewing the presenta- been presented with B'nai B'rith's third in which Knorr Broadcasting Co. tion are (seated Ito r) Paul Raymer, annual award for humanitarianism and operates was given by Walter Patter- president; John Wrath, vice presi- community service. Mr. Allen received son (1), Knorr executive vice pres- dent, Chicago, and (standing) Mitch the presentation from Dr. Macey H. ident, to officials of the Paul H. Ray - DeGroot, vice president, New York. Rosenthal, chairman of the award commer Co., New York, Knorr's newly mittee, who cited Mr. Allen's careful- ness to "present both sides of every argument and question" in order "to bring understanding will." Mt. Diablo began broadcasting all music" on March 19, with commercials and good KQED (TV) San Francisco programs to be broadcast only at the quarter -hour. New source The five Plough Group on ch. 80 to northern San Mateo William A. Sawyers, vp and general stations have joined the Public Service County. Sharing the cost of the $15,- manager, in announcing the new format, Radio Network, a service providing 000 venture are the school districts which he described as "subdued jazz" one -minute informative material for and the television audience of the two said that new rate cards will be issued radio stations. Plough Group stations East Bay counties. To date the KQED concurrently with the format change. are WJJD Chicago, WCOP Boston, Citizens Committee has succeeded in Three cards, all similar, will offer time WCAO Baltimore, WPLO Atlanta and obtaining $8,300 of the necessary on KBIG, KBIQ (FM) Los Angeles WMPS Memphis. amount. Catv sold Aztec Community Tv Inc., Aztec, N.M., community antenna sys- Vincennes U. plans commercial tv-etv-catv tem serving approximately 1,000 customers, has been sold to Televents of One school is going to put its ed- for the school by Howard S. Frazier, New Mexico. Price was $1 36,000. Tel - ucational tv broadcast station on a broadcast consultant, is that the catv events of New Mexico is headed by paying basis. systems will pay for the operation of H. J. Griffith of Frontier Theatres, Vincennes (Ind.) U., a two -year ch. 52. In fact, the catv systems are Dallas. The Aztec catv system will be junior college, has just about com- expected to pay themselves off after managed by Systems Management Co., pleted a three -part plan which, it five years. Part of the program is to a subsidiary of Daniels & Assoc., which hopes, will benefit the school and use some of the catv channels for was the broker in the transaction. the community. supplementary services - news, The three parts of the school's weather, stock market and, if it Market study Tele- Broadcasters Inc., plan: a $500,000 bond issue, an ap- comes, pay tv. owners of Spanish -language stations plication for ch. 52 in Vincennes and The ch. 52 station will be op- KALI San Gabriel and KOFY San the establishment of three commu- erated as a commercial station like Mateo, both California, has engaged nity antenna systems to cover four those at Iowa State U. with some Far West Surveys Inc. to prepare a communities in the area. The com- educational programming. The uhf population study of the Latin American munities: Vincennes, Washington, channel was moved from Princeton, markets in California, starting with Los both Indiana, and Lawrenceville and Ind., to Vincennes last year at the Angeles and San Francisco. The San Bridgeport, both Illinois. The nine- request of the university. Francisco population report will be ac- channel catv systems will bring in tv It is the feeling of the university companied by a consumer report on signals from commercial stations in that this dual off -air /wire coverage brand preferences of the Latin Ameri- St. Louis, Evansville, Terre Haute, will serve to blanket its area for reg- cans in the bay area. Bloomington (Ill.) and Louisville as ular commercial offerings and edu- Jazz format KBIG Avalon (Cata- well as the ch. 52 local station. cational presentations. The school lina), Calif., is changing its program The key to the plan, worked out is headed by Dr. Isaac Beckes. format to one of "contemporary good

68 (THE MEDIA) BROADCASTING, March 12, 1962 INTERNATIONAL Desilu forms sales arm for Canadian business Formation of Desilu Sales Ltd. of NSI or Canada was announced last week by Desilu Productions President Desi Arnaz. ARB... Establishment of the Canadian syndication subsidiary is the final stage of the Desilu plans for an international your best organization to distribute its filmed television programs, Mr. Arnaz said. Desilu Sales has offices in Montreal, TV Buy Toronto, Winnipeg, Calgary and Van- couver -all using the facilities of the program division of All- Canada Radio in SHREVEPORT & Television Ltd. at the Book (whichever you use)! The first survey made since Shows scheduled for release in Can- Look ... a market, weeks after ada are The Untouchables, Guestward SHREVEPORT became 3- station commenced just 8 Tall -Tower KTAL -TV entered the picture! Ho!, Harrigan & Son, The Texan and The Desilu Playhouse.y hou se. FIRST in average -homes -delivered! UK's ad tax attacked 16% MORE than Sta. B The United Kingdom's current 10% PRIME NIGHTTIME* 31% MORE than Sta. C tax on tv time sales has been sharply NSI attacked by two leading advertising men who met with Britain's Chancellor 2% MORE than Sta. B PRIME DAYTIME ** of the Exchequer Selwyn Lloyd. 39% MORE than Sta. C They are the president of the In- corporated Society of British Adver- tisers, Charles Buck, and the president of the Institute of Practioners in Ad- FIRST in average- homes -delivered in vertising, Robert Bevan. 23% MORE than Sta. B The PRIME DAYTIME ** two ad men said that any tax on 27% MORE than Sta. C advertising harms the economical mar- ARB keting of consumer goods. The 10% Second in average- homes - delivered in tax which was imposed on May 1, only 200 homes less than 1961, was said to be the first tax on a PRIME NIGHTTIME* long- established Sta. B productive service in this country. Irish tv network goal Telefis Eireann, the Irish tv network, plans to reach national coverage of the 6:30 -10PM, Mon. -Sun. Republic by October this year. Five '9AM -12N, 1 -4PM, Mon.-Fri. new transmitting stations will be in op- NSI -ARB November, 1961 tal*tv eration by that date. Only one will Channel 6 for SHREVEPORT -TEXARKANA beam 405 line signals. The rest will be on 625 lines, the higher definition 1S10N ASSOCIATES Walter M. Windsor James S. Dugan standard used by most European coun- National Representatives Gen. Mgr. Sales Dir. tries, but not by neighboring Britain or the British territory of Northern Ire- land. In July the station now serving the Dublin area will go into dual standard operations, sending signals on both 405 and 625 lines. United Press International CAB to classify agencies Advertising agencies enfranchised by Facsimile Newspictures and the Canadian Assn. of Broadcasters will in future be divided into two classes, national and regional. National agency United Press Movietone Newsfilm classification will require a minimum of $150,000 in annual billings and at least three national accounts. Regional agen- Build Ratings cies under the new classification can cover one or more specific cities or a specific region.

BROADCASTING, March 12, 1962 69 UHF WINS ITS OWN BROAD MARKET A revisit to flatlands and hill country served only by u's shows market 100 miles broad created by high band service

How good is uhf? Six years ago BROADCASTING than vhf, was fully capable of providing a basic wanted an answer to this question. The editors tv service which in some respects was superior to wanted to know how well uhf in island markets - vhf. (See BROADCASTING, May 7, 14, 1956). those without substantial vhf competition -was What has happened in these contrasting mar- serving (1) its metropolitan homes and (2) its kets in six years? A great deal, Editor Beatty has trading area 40 and 50 miles out. discovered in a return inspection of these mar- Senior Editor J. Frank Beatty went first in 1956 kets. Part I of this series shows remarkable prog- to a flat- terrain market -South Bend -Elkhart, Ind., ress in South Bend -Elkhart and includes an in- and then to a mountain market, Scranton- Wilkes- spection of one of the truest uhf islands in the Barre. His interviews with stations, sponsors, serv- nation -Fort Wayne, approximately 80 air miles icemen, distributors and finally talks with those to the southeast. who view uhf in their homes showed the upper This is Part 1 of the uhf story. Part 2 will appear band, while covering a generally shorter radius next week.

The flatlands of northern Indiana, a within a 35 to 40 -mile area and by South Bend -Elkhart stations are - pioneer proving ground for uhf tele- a lesser percentage as the distance in- WNDU-TV, owned by U. of Notre vision, offer persuasive evidence that creases. Dame du Lac, with stock voted 100% cities, towns and farms scattered over Six -Year Gain Important progress by Rev. Edmund P. Joyce CSC; WSBT- a 100-or- more-mile area can be tied by has been made by the six uhf stations TV, owned by South Bend Tribune; uhf into a cohesive market. in the markets since 1956. A tour of WSJV (TV), owned by Truth Publish- All the pro -vhf testimony on Capitol inspection around South Bend -Elkhart ing Co., John F. Dille Jr., president. Hill and the acres of bulky briefs in at that time showed the three stations Fort Wayne stations are-WANE- the FCC's files can't convince the satis- were operating in the red, burdened TV, owned by Corinthian Stations, C. fied viewers in two uhf islands-South with minority but harrassing competi- Wrede Petersmeyer, president; WKJG- Bend -Elkhart and Fort Wayne -that tion from older vhf stations and tech- TV, owned by WKJG Inc. (Truth Pub- vhf is a superior form of television. nical problems as well as the headaches lishing Co. is principal); WPTA (TV), The plain fact is that uhf is technical- that beset any new medium -and uhf owned by Sarkes Tarzian Stations. ly superior to its older, lower -band com- hadn't yet proved itself at that time. In 1956 five uhf stations in the mar- petitor in several respects though the Six years later a visit to this uhf kets-three in South Bend -Elkhart, one most enthusiastic uhf booster will quick- island and the adjacent uhf -only Fort in Fort Wayne and one north of the ly concede the higher -band signals can't Wayne market about 80 air miles to city-had trouble convincing national push as far out into the hustings with the southeast reveals a half -dozen uhf and regional advertisers their signals present equipment. operations that are efficiently serving really fed viewable programs much be- Television in these two uhf islands is over a million people with primary yond city limits. much like television anywhere else- television and close to another million Agency Change All that has enjoyed by up to 90% of the homes with secondary service. changed. Informed agencies have about

70 (SPECIAL REPORT) BROADCASTING, March 12, 1962 abandoned their down -grading of well - mazoo with community programming," ers, seems technically if not politically operated uhf stations. Technical prob- he said. WSBT -TV has a staff of news or economically feasible. lems have been overcome by stations stringers in a dozen towns who report Uhf -only service, efficiently man- and servicemen. Towers are higher. three times a day. aged in the Northern Indiana manner, Many areas once blind are getting serv- Statistics Behind Some of the mar- is a highly effective medium for na- ice. Finally, each of the two markets ket studies and surveys used in making tional, regional and local advertisers. has its transmitters bunched on antenna buying decisions haven't caught up with The theoretical A and B circles on farms, greatly simplifying the home in- the important changes in the South engineering maps fail to allow for (1) stallation problem. Bend -Elkhart stations' service area. Un- the powerful urge that moves fringe - A nice gift from the FCC has til these figures are updated, the three area dwellers to pull in distant uhf sig- changed the uhf -vhf pattern in several stations contend, they'll continue to face nals and (2) the persistent outward counties on both sides of the Indiana - problems in selling national advertising. push of these signals beyond the curves, Michigan line. Kalamazoo vhf has be- Station engineers emphasize the im- especially where terrain is favorable. come less of a problem to South Bend - portance of the shift from high to low Northern Indiana is ideal uhf terri- Elkhart uhf stations since WKZO -TV uhf channels. Bazil O'Hagan, chief en- tory. Besides being level, the land sup- was given a permit to move its trans- gineer of WNDU -TV, said the move ports a prosperous agriculture resulting mitter about 20 miles to the north. That from ch. 46 to ch. 16 had the effect of in few large wooded areas to absorb shift takes WKZO -TV closer to Grand quadrupling power, adding 6 db. An- signals, and community cable systems Rapids and diminishes vhf competition tennas, transmission lines, sets and wave are infrequent. for the South Bend -Elkhart stations, propagation have all improved, he said. Known facts of electronic life are broadcasters explain. Scott Hagenau, chief engineer of fully recognized by Northern Indiana Out of this shift WKZO -TV acquired WSBT-TV said there is considerable re- uhf operators. They're quite aware of a substantial new audience. One of the ception beyond the theoretical contours, the more severe shadowing and the station's arguments to the FCC was that emphasizing the station's new antenna shorter range compared to vhf propaga- WKZO -TV would be less of a competi- to be installed during the summer will tion. But they point to the lack of co- tive factor in the South Bend -Elkhart extend the line -of -sight horizon distance channel and adjacent -channel interfer- uhf territory. from 31 to 62 miles and bring the presence in the uhf band, the superior pic- The other vhf competition in this ent Grade B area into Grade A service. ture delivered in basic coverage areas, territory comes from Chicago, 73 miles A close examination of the South the lack of man -made mechanical in- westward. Bend -Elkhart and Fort Wayne markets terference and the improved perform- Although the impact of vhf no longer will convince a fact -hunting observer ance gained as the result of operating is a major problem, many timebuyers that- experience and equipment progress. have been slow to decide this thriving Uhf coverage is better-much bet- Receiver Quality The most com- market can't be covered by surrounding ter -than its detractors say. mon complaint among uhf station man- vhf stations. An all -uhf nationwide system, with agers is the calibre of uhf receivers. adequate power, high towers and boost- They're really much better than mid- Small Vhf Tune -in Only 2% of the nighttime tv tune -in for the metropolitan South Bend -Elkhart market is vhf or "others," according to the American Kalamazoo Research Bureau's November, 1961 70 survey. Watervliet Benton 40 And in Fort Wayne, a classic example Lake Harbor of a uhf island, the vhf or outside tune - Miahipoa 35 in over much of the day is too negligible Three Rivers to be measured. M I C H I G A N Sturgis A South Bend -Elkhart station man- 45 Michigan - ---- ager, Paul Brines of WSJV (TV), re- City To Angolo called that viewing of outside stations Goshen i ] Gory 40 La Porte 25 OUTH 22 in that market was 11.8% as recently 57 BEND 5 Valparaiso Kendallville Bryon as 1958. It took rosy spectacles at that 45 ELKHART 25 40 time to include a half -million popula- Defiance tion in the market's primary and spo- Warsaw 45 35 radic uhf reception area; now the figure is pushing a million. Roches er Akron 40, 45 FORT WAYNE Tom Hamilton, managing WNDU- 65 TV, said coverage will continue to grow 5 as all -channel sets dominate dealers' *IV Huntington Van Wert sales over a Wo6osh 32 dozen counties. Uhf sets 45 Logonport Pu Lima have greatly improved in the last six 65 60 i 60 years, he said, but there's room for a lot of development in I N D I A N A Marion I C H I O both receiving 50 and transmitting equipment. This Portland would be speeded up if Congress re- 50 quired all sets to be all -channel models. At WSBT -TV, first uhf station in the market, Arthur R. O'Neil, manager, This is a uhf coverage map as seen more miles out where sponsors have said new transmitter antennas have from the perspective of the men who convincing evidence they are getting smoother radiating patterns and all sta- pay the bills -the advertisers of the results, with mileage shown. Evidence tions are providing specialized, regional three uhf stations in South Bend - on which the map is based came from news to points 60 miles out. "We're Elkhart and the three in Fort Wayne. a dozen sponsors who could pin -point all moving toward Chicago and Kala- The map shows some of cities 25 or definite results.

BROADCASTING, March 12, 1962 71 1950 sets, especially since the 6AF4 waka, are classified as separate. (See served by the uhf stations. The solid, front-end tube was replaced by the separate market reviews.) reliable audience runs at least 200,000 6AF4A and similar tubes, but there's Big -Market Concept The concept tv homes; the homes reached in the still room for a lot of improvement, of a market as an area of 100 or more course of a week will approach a peak they contend. With better sets will come miles diameter tied together by a cluster of 300,000 for each market. larger audiences and better pictures. of tv stations is now widely accepted in This is the type of service three uhf Most receivers work better in the advertising and distribution circles. stations in South Bend -Elkhart and lower uhf frequencies. The Northern Kenneth Sprague, U. S. Rubber Co. three others in Fort Wayne are provid- Indiana stations have moved since 1956 sales representative, said the company's ing. The details were picked up in a out of the less efficient channels from use of Kidsville USA on WSJV South plane and auto itinerary that included 40 me upward and the shifts have Bend -Elkhart had helped increase sales several hundred interviews in person greatly extended their range. 27% in an area extending eastward 70 and by telephone. There's no question -uhf stations miles to Angola, Ind.; south 40 miles Does uhf really work? Ask the need higher towers and higher power to Rochester, Ind., and northwest 40 viewers and advertisers and appliance to match or draw near the range of miles to Benton Harbor. dealers around Northern Indiana where vhf. South Bend -Elkhart experience In each of the two markets the sur- uhf has passed three basic tests - shows what higher towers can do. The veys show around 250,000 homes dollar, audience and service. transmitters are lower -powered than those in Northeastern Pennsylvania where the Scranton and Wilkes-Barre SOUTH BEND -ELKHART STORY market is covered through a combination of hilltop antennas and a mega- Uhf continues gain in million -person plains area, watt or more power-a combination that licks many of the shadows inherent where medium's praised for both color, distance in mountain country. A hundred com- A million people live within the nor- are half vhf and half all- channel, he munity cable systems fill in the blind mal coverage area reached by the three said. Benton Harbor, getting Chicago spots in Pennsylvania. South Bend -Elkhart uhf television sta- vhf signals across the lake, switched Some specific trends stand out after tions, their audience studies indicate. from vhf to 60% all- channel sales in a week of inspection in Northern In- Radiating out over a 16- county area, 1961, he added. It's 40 air miles from diana. Here are signs of progress since these stations provide the principal the South Bend uhf antenna farm. the last look around the area in 1956: video service for an estimated 200,000 Mr. Harmon said his company has Uhf saturation in the main cities homes that are beyond the effective never sold a vhf-only color set because -South Bend -Elkhart and Fort Wayne reach of consistent, three -network serv- he finds South Bend uhf color pictures -runs around 90 %; in a dozen or ice from vhf stations. much better than vhf from Chicago. more counties adjoining each market it Another 50,000 tv homes get good He ascribed superior uhf color to "tech- ranges from 50% to 90 %. to sporadic uhf reception but also are nical factors." Color set sales are in- The signal range has been extended within range of Chicago or Kalamazoo creasing, running 25% above the first 10 to 25 miles. vhf stations. Some receive poor to fair six weeks of 1961, he said. Sponsors claim they get results out signals from the three uhf stations in Most places from Benton Harbor to 60 miles, even more (see stories Fort Wayne. northeast to Watervliet can get South pages 72 and 75). Uncountable other homes receive Bend-Elkhart with a bow -tie antenna, Servicemen solved the special uhf fringe reception from South Bend -Elk- Mr. Harmon said. He observed that techniques years ago and say they sel- hart stations. the uhf signals are going 20 to 25 miles dom face any special problems with These estimates -and there's no fool- farther out than was the case several newer sets. proof way of counting the number of years ago when the uhf stations were uhf homes enormous growth in on Distributors and servicemen say -reflect higher channels. coverage of both black- and -white and color pictures the the South Bend -Elkhart Six years ago the three stations are better on uhf. stations since 1956. At that time they reached an area containing less than a were operating on higher channels. The half -million people. Uhf was taking Transmitter efficiency is high. shift downward to channels under the hold at the time but it had to compete All- channel set sales completely 35 me point has greatly broadened the with expensive vhf antenna arrays atop dominate the urbanized metropolitan coverage, encouraging the purchase of many homes. Today many of these areas and six or eight surrounding coun- all -channel sets, station engineers say. arrays are missing, easy prey to plains ties; they're ahead of vhf -only sets and In fact, it's hard to find many new- winds. Others have survived the wind gaining in outlying counties. model vhf -only sets within the 40 -plus but the vhf tune -in has declined as uhf South Bend -Elkhart and Fort Wayne mile primary- radius of the stations. signals, receivers and programming have face contrasting problems when they American Research Bureau gives the improved. sell time though both are good examples three uhf stations 98% of the metro- Million -bound Clarence W. Harding, of uhf islands. Fort Wayne, a metropolitan area tune -in for the metropoli- research director of WSBT -TV and the politan area of 232,196 people (1960 tan area. That leaves 2% for vhf. South Bend Tribune, estimates the basic census) has no trouble gaining accept- All-Channel Sales Up The ratio of 16- county uhf area had a population of ance as a "must" buy on national sched- all- channel set sales is increasing in 975,000 in 1961. At the rate the area ules. southern Michigan, according to Rob- is growing-over 2% a year-the pop- But South Bend -Elkhart are less well ert Harmon, vice president and sales ulation will near the million point by understood by many national buyers manager of West Michigan Electric the end of 1962. though the market is larger- 345,404 Co., RCA distributor for 13 counties The refusal of the U. S. Census Bu- in St. Joseph and Elkhart counties. For in southern Michigan and northern In- reau to tag South Bend, Mishawaka reasons best known to the federal diana. Michigan City, Ind., across the and Elkhart as a single metropolitan bureaucrats who made the strange de- southern tip of Lake Michigan from market forces a realistic researcher to cision, the contiguous cities of South Chicago, and LaPorte, Ind., both were adopt his own formula. In 1960 the Bend and Elkhart, connected by Misha- vhf markets in 1956 but now set sales federal bureau counted 238,614 people

72 (SPECIAL REPORT) BROADCASTING, March 12, 1962 "UHF is total television in these two top Indiana

markets . says John F. Dille, Jr.

"The two major markets at the top of Indiana - Ft. Wayne and South Bend-Elkhart - give advertisers a sales -rich inter - urbia fast approaching $3 billion in combined buying power. UHF blankets this high- income area -and uncovers ultra -high sales for advertisers who use both WSJV and WKJG -TV."

John F. Dille, Jr. Is President of WSJV-TV, South Bend -Elkhart; WTRC- AM /FM, Elkhart; WKJG -TV and AM, Ft. Wayne. IN SOUTH BEND -ELKHART: WSJV -TV HOMES DELIVERED ARE UP 22%% IN LESS THAN THREE YEARS!

Source: Comparing average quarter -hour totals, A. C. Nielsen Television Audience Station Index, 1959 -1961.

O"A Coverage"

"B Coverage"

"Fringe"

IN FT. WAYNE: WKJG -TV HAS MORE VIEWERS PER QUARTER-HOUR THAN THE TWO OTHER STATIONS COMBINED! Source: Latest Nielsen (November) -using quarter - Sell the wealthy hours when two or more top of Indiana! stations were on the air, Sunday through Saturday.

r CALL A IS TODAY! .._ ADVERTISING TIME SALES, INC_

SOUTH RENO- FORT WAYNE N B C ABC ED ELKHART

BROADCASTING. March 12. 1962 73 in metropolitan South Bend (St. Joseph such majors as Bendix (three plants), County). Studebaker, U. S. Rubber, Chicago Tel- Uhf statistics And that's what South Bend and en- ephone, American Coating Mills, Con- Here are the facts of uhf life virons must live with until the bureau- tinental Can, Rockwell Spring & Axle in the South Bend -Elkhart mar- crats are willing to cruise around the and Oliver farm equipment. Bendix is ket: area in a small plane. This flight re- deep in missiles, aeronautics and auto- WNDU -TV-ch. 16 (was ch. veals an urbanized or built up area that motive products, with 13,000 employes. 46 in 1956); 284 kw maximum has a long finger reaching up to Niles, Like Studebaker, it has a three -year radiated power (234 kw horizon- Mich., and a bulging thumb that em- union contract. tal); NBC -TV network base hour- braces burgeoning Elkhart. Studebaker recently emerged from a ly rate $475, 20- second spot $100. The airplane concept of the metro- four -week shutdown that would have Rep Venard, Rintoul & McCon- politan area adds up this way, using rocked the market a decade ago but nell. Transmitter RCA 12 kw, an- the 1960 census count: was taken in stride because of the in- tenna 552 feet above ground. St. Joseph County 238,614 dustrial diversity. The area has plants WSBT -TV-ch. 22 (was ch. 34 Elkhart County 106,790 in every one of the 19 standard indus- in 1956); 265 kw maximum radi- Niles City 13,842 trial groups. Last year Bendix got a ated power (234 kw horizontal); Niles Township 11,934 $20 million contract to develop the new CBS -TV network base hourly rate Urbanized Total 371,180 Typhon weapon system that will suc- $450, 20- second spot $100. Rep Using the 2% a year growth figure, ceed the Talos system it now produces. Raymer. Transmitter RCA 12 kw, metropolitan South Bend -Elkhart will Oliver is adding a $2 million expansion. antenna 484 feet above ground be at the 380,000 level by year -end, Weyerhaeuser Co. and Gibb's Wire & (1,000 foot tower to be construc- heading toward 400,000. That's why Steel were first to move into a new ted). South Bend -Elkhart uhf broadcasters South Bend industrial park opened WSW-ch. 28 (was ch. 52 in get red -necked when they look at some this year. In all, St. Joseph County has 1946) ; 231 kw maximum radiated of the widely used market figures. 258 industries employing 37,900 work- power (204 kw horizontal); ABC - Short Change Taking into account ers of the 92,000 gainfully employed. TV network base hourly rate the recent move northward by WKZO- Mishawaka, between South Bend and $450, 20- second spot $90. Rep TV Kalamazoo, they claim some of the Elkhart, has 140 industrial plants, a Advertising Time Sales. Transmit- market people are seriously short- new newspaper (they're a rarity these ter RCA 12 kw, antenna 649 feet changing their coverage as well as pop- days) and is in a construction boom. above ground. ulation. Pharmaceuticals Elkhart County has The market is built around the two over 375 factories employing 20,000 main industrial cities and a flourishing and is a pharmaceutical center. Miles and Whitehall Pharmaceutical Div. are agricultural economy. South Bend has Labs., with $91 million sales in 1961, the two majors in this category. Miles is completing a $3.5 million research seat that will be an Elkhart monument. Wages are high and the St. Joseph - Elkhart County income level is tops for Indiana. Three- fourths of families own their own homes and apartments are scarce. Four -fifths of St. Joseph Coun- ty families earn over $4,000; three - fourths of Elkhart families beat this level. The Northern Indiana Toll Road borders South Bend -Elkhart on the north. Other major arteries are operating or in the works. A heavy regional buyer of tv has some definite ideas on the coverage question. Charles Derrick, advertising manager of Stroh Brewery Co., Detroit, said, "Anyone who says northern In- diana and southern Michigan can be covered from vhf cities is out of his mind. We can't serve the market without South Bend -Elkhart television." Mr. Derrick said Stroh buys local programs on tv for its seven -state area. "We have no interest in whether a station is uhf or vhf," he added. Likes Reach A large department store, Robertsons of South Bend, likes the ability of uhf to reach out over a 50 -mile radius. "We deliver and service appliances over that area," said FORT WAYNE, INDIANA Sam Joseph, advertising manager, "reaching people all the way out by television. "For example, we featured lawn mowers on a one- minute tv spot, the only promotion for this item. We de-

74 (SPECIAL REPORT) BROADCASTING, March 12, 1962 livered mowers to points 50 miles out. us they're opening accounts because of We buy uhf because we know it goes our television news," he said. Among that far." cities and towns represented are Three The store uses spots Tuesday night Rivers, 40 miles away; Kalamazoo, 60 to promote its Thursday sales, the one- miles; LaPorte, 25; Goshen 22; War- day interval giving people in outlying saw 35; Gary 57; Huntington 65; La- areas a chance to plan shopping trips Grange 45; Logansport 65; Culver 35 to South Bend. "People who buy Chi- and Peru 65. The First Federal pro- cago television to cover the South Bend - gram features local and regional news. Elkhart trading area are completely Jack Yuncker, owner of the South wrong," he said. Robertsons recently Bend Coca Cola Bottling Co., said its started a $2 million addition. use of WSBT -TV for the Coke Hi Fi The Judd Drug Co. chain in Elkhart Club reaches far beyond his 20 -mile draws business from towns 50 miles distribution franchise. The 50 Indiana out through its use of WSJV (TV), ac- cities reached include points as far cording to Charles Judd, head of the away as Gary. Similarly George Wil- six -unit chain. "We can see results liam, division sales supervisor of North- in special promotions 50 miles away," ern Indiana Public Service Co., said Mr. Judd said. "Our store in Warsaw, WSBT -TV's Homemaker's Time brought 35 miles south, benefits from a very calendar requests from 35 Indiana and strong signal. We can trace entries in 12 Michigan cities. a Civil War contest to points 50 Uhf sets are much improved and re- miles away." He mentioned specifical- quire less servicing than was the case ly Rochester, 40 miles, and Akron, a few years ago, according to Lamar Ind., 45 miles. Warsaw is a shopping Zimmerman, president of Indiana Elec- center for 60,000 people, he said. tronics Service Assn. and head of Zim- SHOW ROOM for All of the Judd stores feature pro- merman Services, Elkhart. "The fessional items plus sundries. They are 6AF4A tube has been improved a lot," not drug- department stores. A "Mr. J" he said, "but manufacturers should 15 COUNTIES..! caricature is a well -known symbol in make a more sensitive tuner." He Northern Indiana because of its uhf commented he had sold a Magnavox Spacious studios and modern telecasting promotion. all- channel set that day in Three Rivers, equipment enable WSBT -TV to pro- New Business Bob Anderson, presi- Mich., 43 miles from the local antenna duce any type of TV commercial. And dent of First Federal Savings & Loan farm. with these same facilities WSBT -TV Assn., South Bend, which sponsors a The million persons in the 16- county 10- minute newscast on WNDU -TV area have $2 billion to spend this year. brings live, local interest shows to the Sunday evening, said a lot of new mail Their No. 1 medium is the uhf service 15- county South Bend market. This, accounts from outlying points come in provided by WNDU -TV, WSBT-TV combined with a full CBS schedule, every Monday and Tuesday. "They tell and WSJV (TV). gives WSBT -TV top position in the 3- station South Bend market. The No- OHIOANS WATCH FT. WAYNE vember ARB shows why -

A third of Indiana city's uhf audience lives WSBT -TV carries 9 of the 10 top shows over border, boosts area distribution markets in this market; 27 of 33 and 35 of the Metropolitan Fort Wayne (Allen food distribution center. top 50. Four of WSBT -TV's local shows County) was measured at 232,196 peo- ARB lists 10 Ohio counties on its rate in the top 50. ple in the 1960 U. S. Census, which is Fort Wayne survey map. Of these, six roughly one -fourth of the population get good to intermittent Fort Wayne uhf By rating, by prestige, by years in oper- of the 24- county survey area used by service. Four others are reached but American Research Bureau for its last are not usually counted as solid cover- ation WSBT -TV is the key to this rich tv audience study. age. In the service area are 14 Indiana South Bend market. So for effective, "Few buyers realize that a third of counties, some sharing tune -in with In- far reaching exposure put your product the Fort Wayne tv audience is located dianapolis, South Bend -Elkhart and in Ohio," Hilliard Gates, assistant man- WLBC-TV (uhf) Muncie. Lima's uhf in the WSBT -TV "show window;" it ager of WKJG-TV, says. station, WIMA -TV, has some overlap opens into 252,000 South Bend area The state line is 18 miles east of Fort with Fort Wayne. homes. For the latest market and cov- Wayne at the nearest point, according City Rankings The ARB survey puts erage facts see your Ray mer man or to Reid G. Chapman, vice president - 293,600 homes -257,300 tv homes -in general manager of WANE -TV. He re- the 24 counties. Fort Wayne is the write to WSBT -TV. called that a license tag check at the dominant city in the market. Lima, 60 Eavy supermarket, one of the world's miles away, is the second city with largest, showed substantial shopping 103,691 people. Managers of Fort from Ohio. Town & Country Food Co. Wayne stations say they get a lot of WSBT-TV found in a sample offer that two- thirds mail from Lima. SOUTH BEND, INDIANA of the mail came from outside Allen Fort Wayne hums with industrial ac- Channel 22 County. tivity. Its new $50 million Goodrich Richard Morgan, general manager of tire plant went into operation last year. WPTA (TV), said Perfection Baking Royal Lace, Wabash Fibre, Fruehauf Co. sells its Sunbeam products via uhf Trailer, Magnavox, Bowmar, Phelps over a 65 -mile area. Fort Wayne is a Dodge, Dana, Tokheim, Zollner, Inter- Paul H. Raymer, National Representative

BROADCASTING, March 12, 1982 73 In the national Harvester, Joslyn, General Electric and Essex Wire are among the Facilities facts South Bend-Elkhart market 200 major industries that have sparked the city's growth and half of its employ- Here are the facilities facts of 252,000 TV families ment. Over 70% of the residents own of the Fort Wayne uhf market: their homes; 80% of the homes are one- WANE- TV-ch. 15; 436 kw say... family dwellings. maximum radiated power (144 The total increase in urbanized Fort kw horizontal); CBS -TV network Wayne in the 1950 -60 decade was near- base hourly rate $525, 20- second ly 40,000. This naturally was accom- spot $110. Rep. H -R Reps. GE panied by development of big shopping Transmitter, 12 kw, antenna 836 THANK YOU centers in the suburbs. Total retail sales feet above ground. are described as second only in the state WKJG -TV-ch. 33; 261 kw to Indianapolis. The city is an insur- maximum radiated power (144 ance center. Over 3,000 new homes kw horizontal) ; NBC -TV network permits with a total value of $40 mil- base hourly rate $525, 20- second lion were issued in five years. spot $110. GE transmitter, 12 kw, WNDUTV An interesting concept of uhf is that antenna 793 feet above ground. of Walter Jones, recently transferred WPTA -ch. 21; 251 kw maxi- from the engineering staff of KOTV -TV mum radiated power (110 kw for your continuous policy of Tulsa, Okla., to WANE -TV. Both are horizontal); ABC -TV network exciting topical shows that are Corinthian stations. With long vhf ex- base hourly rate $525, 20- second performing a real public service." perience, Mr. Jones found uhf a pleas- spot $120. Rep Young Television. ant surprise. "Uhf is as good as vhf if RCA transmitter 12 kw, antenna the terrain is right," he said. "I believe 767 feet above ground. Notre Dame Football uhf would do as well as vhf in eastern and Basketball Oklahoma." Likes Color, Reach Mr. Jones likes promotion during the holidays, the High School Football uhf as a system. "Uhf power is easier worst season of the year for luncheon to generate," he explained in discussing meats and cold cuts. A campaign based Local Golf Tourneys WANE -TV's General Electric transmit- on 14 spots a week in Fort Wayne and Washington Tieline with ter. "The klystron is one of the most 12 in South Bend -Elkhart boosted sales Congressman Brademus efficient parts of a transmitter." He of Smorgas Pac 82% in Fort Wayne said WANE -TV gets out 60 miles with and 47% in South Bend -Elkhart. Junior Achievement Show its B coverage. "Color is better on uhf," Smorgas Pac is a $1 item. he said. "It's easier to maintain a 6 me The Mayors Reports "I discovered our name was very well level band pass." known in western Ohio though we didn't Airborne TV Teaching Carlton B. Evans, WKJG -TV com- market there," he recalled, attributing mercial manager, recalled the problems it to Eckrich's Fort Wayne use of uhf. Accent on the Arts the station faced as a pioneer post-freeze "We decided to enter the market and outlet. "We no longer have to pitch to Here's to Health now distribute regularly in Western agencies on our coverage," he said, "but Ohio." He added, "Tv is our top me- Letter of the Law it was rough until they decided we could dium." reach 100,000 tv homes." He said a University at Work Series group of hills 40 miles to the north House Uhf Built A major appliance firm, American Coal & Supply Co., has Talent Showcase interferes with Fort Wayne reception in - southern Michigan. been promoting RCA appliances and presentation of local other merchandise since -TV There's Grade B overlap between WKJG performing artists went on air in 1953, Fort Wayne and South Bend stations to the according to Alfred E. treasurer. a the northwest. This is offset to some Novitsky, "We're house that uhf tv built," he said. Sales extent by the fact Indiana is split down reach out 90 miles from Fort Wayne. This local live programming the middle by the central time zone. is an- The firm, handling lumber and building other example of the compelling Fort Wayne is a true uhf island for 40 or so miles to the southwest. There materials, occupies five city blocks. draw WNDU -TV has for this its uhf meets the B reception of Indian- "By using saturation uhf spots for quarter of a million families in one apolis vhf stations in the vicinity of color in August 1960," Mr. Novitsky of America's most successful UHF Marion, Ind. 50 miles away from the said, "we sold more color sets than dur- markets. Fort Wayne transmitters. ing the previous seven years. Last Au- Satisfaction Laverne E. Gelow, ad- gust we doubled any previous similar vertising- promotion manager of the big period, with the help of tv and last Peter Eckrich & Sons meat-packing November and December we sold 200 Tom Hamilton, Gen. Mgr. business, headquartered in Fort Wayne, color sets. Color is really going places. buys uhf in South Bend -Elkhart, Fort We can't get deluxe models fast enough. Represented by Wayne and other markets in a five -state Main Line Distributing Co., RCA dis- Venard, Rintoul and McConnell area. The Fort Wayne company uses tributor headquartered in Toledo, more vhf in Detroit, Indianapolis, Grand than doubled its Christmas color sales Rapids, Lansing and other cities. over 1960. Uhf in South Bend -Elkhart and Fort "We recently sold 150 gallons of Wayne is as strong as Indianapolis vhf paint as the result of two spots, on 'uhf. television, he said, adding, "We gener- The firm has been in business 67 years. ally get a better cost -per -dollar on uhf." When uhf came in 1953 we shifted our Mr. Gelow recalled a two -week uhf advertising budget from 100% news-

76 (SPECIAL REPORT) BROADCASTING, March 12, 1962 RCA 50 -KW IN NEW YORK CITY UHF -TV TESTS

For its UHF tests in New York City the FCC is using installation, as well as general performance and cost. a high -power transmitter designed and built by RCA. RCA also supplied the studio equipment to WNYC The most powerful of its kind, this 50 -KW UHF (the New York City -owned station) which will handle transmitter consists of two TTU -25's in parallel. It programming for the FCC outlet. This includes four operates on channel 31 and is installed on the 80th TK -12 41/2 inch I.O. Cameras, a film system with floor of the Empire State Building, where seven other TK -2l Film Camera, TP -1l Multiplexer, TP -6 Film channels serving the metropolitan area are located. Projectors, TP -7 Slide Projector, and a TRT -1B Tele- The work was performed under a contract awarded vision Tape Recorder. RCA by the FCC on March 1, 1961. The award was This same RCA experience and equipment are made based on considerations of power consumption, available to all those who seek for leadership in the tube replacement and experience in equipment field of television broadcasting.

RCA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N.J. gapitr The Most Trusted Name in Television vbfr. paper to 75% tv -radio and 25% news- The financial picture by a marked spurt in regional accounts. papers." He said the company finds all - WSJV reported a 10.5% increase in channel sets involve no special servicing in South Bend -Elkhart total revenue for 1961 compared to problems and described uhf as superior The total broadcast revenue of the 1960. to vhf for color tv. three South Bend- Elkhart uhf stations Fort Wayne was the scene of a re- easily passed the $2 million mark in Ft. Wayne tv shown tailer television test campaign in 1958 1961 and this year promises to show in dollars and cents when Television Bureau of Advertising, continuing increases in both gross reve- Fort Wayne's three stations had a WANE -TV and the Patterson Fletcher nue and income (before taxes). total broadcast revenue of $2.5 million used as a basic Co. clothing store tv The official FCC data for 1960, the in 1961, judging by a field study of this medium for a year. Norman Tatman, latest available, show that the three uhf -only market. Some months last advertising and assistant manager of stations- WNDU -TV, WSBT -TV and year weren't particularly good, station the store, reported recently the store WSJV (TV) -built up their total reve- managers note, but the gross averaged is now using tv "on a well -planned basis nue from $1.57 million in 1956 to $1.9 around 4% above the year before. with pleasing, tangible results." million in 1960. The year 1961 was a This year's gross may reach $2.65 Under -sold Uhf television isn't ade- good one, the total revenue appearing million, judging by present indications; quately merchandized in uhf territory, to increase about 8% over 1960. it could pass that mark. in the opinion of Warren W. Frebel, The weakest part of the revenue story No FCC figures are available on vice president of Magnavox Corp., has been national- regional advertising, Fort Wayne's television income prior which has headquarters in Fort Wayne. ascribed in part by station executives to 1959 because only two stations were He said the local stations put good sig- to a failure of many marketing services operating at the time, and publication nals into places 60 miles away. to understand the powerful hold of uhf of totals would have disclosed individ- In November 1961 WANE -TV re- and the limited amount of Chicago and ual station business. ceived mail from the 13 counties it Kalamazoo vhf tuning in this industrial - In 1959, the first year for which data covers entirely plus six counties it cov- agricultural market. Then there is the are provided, the stations had a nice ers in part during a contest for its curious splitting of South Bend and income of nearly $180,000 before taxes, Elkhart into separate markets by the Breakfast in Fort Wayne across -the- a figure that was almost doubled in a U. S. Census Bureau, a statistical freak year. part board morning program, a station mail The slowest- moving of Fort hard for a visiting observer to under- Wayne's revenue has been local, pos- tabulation showed. County Line Cheese tv stand after inspection. sibly influenced by somewhat higher Co. sold out its 33,000 -pound stock of are comparisons of FCC data rates than those of the South Bend - a new cheese in three weeks of adver- Here for 1956 and 1960: Network, $365,568 Elkhart stations. tising on the station. Bonsib Advertis- in 1956, $546,783 in 1960; national-re- Here are FCC data for 1959 and ing handled the account. gional, $711,147 and $677,242; local, 1960: Network, $689,688 in 1959, The strongest trading factor in this $483,591 and $700,707; total broad- $763,227 in 1960; national -regional 24- county area is uhf television as dis- cast revenue, $1,568,374 and $1,900,- $919,222 and $953,474; local, $819,191 pensed by WANE -TV, WKJG -TV and 338; expenses, $1,722,299 and $1,830,- and $830,550; total broadcast revenue, WPTA. The three stations, like those 816; broadcast income, loss of $153,- $2,294,557 and $2,397,023; expenses in South Bend-Elkhart, are building an 923, profit of $69,522. $2,144,808 and $2,046,465 (a reduc- economic entity out of an area marked Some pickup in national business has tion) ; broadcast income $179,749 and by diverse geographical factors. been noted in recent months, supported $350,558. PROGRAMMING ABC -TV rediscovers its `Discovery' Orr gets free hand ON- AGAIN, OFF -AGAIN KIDDIE SHOW NOW 'GO' FOR FALL A "no limits" authorization to develop new television programs ABC has set Oct. I for the pre- The program is intended to reach -TV the and formats has been given Wil- Discovery. The weekday chil- 7 -12 age group. miere of liam T. Orr, vice president of series originally was to start last Mr. Power, who said last summer dren's Warner Bros. in charge of all tv October but was given up when the that the program's fate was "a perfect production, and his executive as- network claimed insufficient station example of how a good program doesn't sistant, Hugh Benson. clearances (BROADCASTING, Aug. 14, get on the air," will produce the series. 1961). Sponsorship has not been announced. The approval came Wednesday Discovery will be telecast next sea- Last summer, Mr. Power had said the (March 7) at a meeting of son Monday through Friday, 4:30 -4:50 program was sold for the current season Messrs. Orr and Benson with Jack p.m. EDT. Giraud Chester, ABC -TV to A. C. Gilbert Co., Blumenthal Bros. L. Warner, president, and Benja- vice president in charge of daytime and Milton Bradley Co. min Kalmenson, executive vice programming, said the show will pre- In connection with the new program, president. cede American Newsstand (4:50 -5 ABC -TV announced 10 research grants "Imaginative exploration" will p.m.), to make the period an all youth - ranging from $1,000 to $2,000 to be be the keynote and the format, oriented half hour. issued for studies evaluating the effects time and technical methods will Jules Power, ABC -TV director of of Discovery on its viewing audience. not be restricted, Mr. Warner children's programming, says the new The grants will be awarded to candi- said. Warner Bros. has already program is designed to explore and dates for master's and doctor's de- completed pilots for three new participate in every facet of a young- grees and those engaged in post- doctor- tv series, The Dakotas, Lone Si- ster's interest and imagination. He ate research work at major universities. erra and Battle Zone, and expects said, "We will see what the child wants The program will work with major to finish the 90- minute tv special to see, do what he wants to do, explore school systems, parent- teacher associa- "FBI Code 98" this week. what he himself would like to explore." tions, libraries and publishers.

78 BROADCASTING, March 12, 1962 who knows better than my salesmen how our spot schedule on WSUN pays off?"

Storer's WHN starts with new program format This quartet was on the receiving president for radio programming; line as WHN New York (formerly John C. Moler, president and gen- WMGM) began broadcasting with eral manager of WHN; George P. its album music -news format under Storer Jr., Storer president, and its new owner, Storer Broadcasting Lionel Baxter, Storer vice president Co. (BROADCASTING, March 5). Left and radio director. Some 1,500 ad- to right: Grady Edney, Storer vice vertiser- agency executives attended.

Deadline for Emmy names Fredericks (The Purex Special for Women on NBC -TV) received a dis- The final nominating date for this tinguished service award, and My Three year's Emmy Awards is April 14, ac- Sons, a Don Fedderson Productions cording to Robert F. Lewine, president series on ABC-TV, was chosen as "best of the National Academy of Television family entertainment." Arts & Sciences. The final ballot, based on nominations from members at New headquarters for Webb ATAS chapters, will be announced fol- Jack Webb, president lowing the board of trustees meeting in of Mark VII Productions, has established Seattle April 27 -29. headquarters at Warner Bros. A new category of Emmy award studios in Bur- bank, Calif., under an arrangement THIS IS HOW C. J. STOLL. MOBILE HOME added this year will honor an "out- whereby he will independently produce DEALER IN ST. PETERSBURG. FLORIDA. standing daytime program, specifically AND PAST PRESIDENT OF THE NATIONAL tv filmed programs and theatrical mo- created for daytime television." Re- MOBILE HOME DEALERS ASSOCIATION. tion pictures for release by Warner FEELS ABOUT WSUN RADIO. visions in the award structure include Bros. With the move, Mr. Webb dis- one in the category of music and one posed of $1.5 million worth of film in the supporting role awards. The production equipment, including cam- "Whenever we prepare a budget for award will now be given for advertising my salesmen always music eras and sound apparatus, since the re- "original music composed specifically mind me of the important results (rather than for achievement in new deal gives him full access to delivered to us by WSUN radio for tv" Warner's studio facilities. "the field of music for tv "). In 1962, and insist that a good portion of our actor and the best actress advertising dollars be spent on this both the best Sterling adds new film station. I ask you, who knows bet- in supporting roles will be honored, re- ter than my salesmen how our spot gardless of program type or length. Sterling Television Co., New York, schedule on WSUN pays off ?" This (Previously, the award went either to has added a color film documentary, is how most local advertisers feel an actress or an actor for a series and "Behind the Great Wall," to the com- about the Suncoast's greatest cover- for a single program.) pany's forthcoming syndication series, age radio station. It will pay off for you, too! The Special of the Week. Tv rights to Four win Golden Globes "Wall" were obtained from Continental Three tv performers and one series Distributing Inc., a subsidiary of Walter received Golden Globe trophies from Reade Inc., now planning a merger with Ratings vary from survey to survey; Sterling (BROADCASTING, Dec. 25, the true yardstick is SALES! Dollar the Hollywood Foreign Press Assn. for dollar by any survey, your i.rst Monday (March 5), which added a tv 1961). Tampa - St. Petersburg buy category to its annual motion picture "Behind the Great Wall" is a photo- awards. Bob Newhart (The Bob New - graphic record of the contrasts between WSUN radio 62 hart Show on NBC -TV) was voted ancient Chinese culture and contem- - "best new television comedian "; John porary life under the present Commu- Tampa St. Petersburg Daly (What's My Line? on CBS -TV) nist regime. It was produced by Leo- Natl. Rep: VENARD, RINTOUL & McCONNELL was honored for "consistent excellence nardo Bonzi and narrated by Chet S.E. Rep: JAMES S. AYERS in the field of television"; Pauline Huntley.

BROADCASTING, March 12, 1962 19 Studies on preferences show tv drama ahead Sponsors and programmers prefer tv drama, documentaries and news in that order, according to a study of viewing habits conducted by Michael Sommer, graduate student of the U. of Southern California telecommunications department. A similar survey covering radio and tv station representatives in Los Angeles was conducted by Jack R. Mc- Veigh Jr., also a student in the course. The surveyors used questions similar to those asked by BROADCASTING last summer in a survey of programming decision -makers (BROADCASTING, July 24, 1961). Mr. Sommer found that sponsors most enjoy general drama, 63 %; documentary, 56 %, and news, 44 %. The BROADCASTING survey showed programming decision -makers prefer general Disney to syndicate 'Mickey Mouse Club' drama, 64 %; documentaries, 56% and news, 40 %. Walt Disney Productions is putting eludes cartoons, adventure and dra- Mr. McVeigh's study showed that Mickey Mouse Club into syndication matic serials, musical shows, docu- station reps also prefer drama, docu- through its subsidiary Buena Vista mentaries, guest -star appearances mentaries and news in that order. Reps, Distributing Co., making the series and a variety of other entertainment however, spend several more hours a available to tv stations and national, features. Some 280 hours of pro- week than is the case with the sponsors regional and local advertisers. gramming that ran on ABC -TV for in the Sommer study. The first sale, announced today two years as a one -hour program (March 12), is to KTTV (TV) Los and two more years in a half-hour Program notes ... Angeles, which has purchased the format are included. Actual produc- juvenile series for daily telecasting tion costs are estimated at about $16 Prize imports KGO -TV San Fran- during the 1962 -63 season. The million for some 280 hours of pro- cisco has purchased the "Critics Choice" series made its debut on ABC -TV gramming. Each segment is avail- package of 60 theatrical motion pic- in 1955. able as a straight film show or it can tures from Video Artists, New York. To handle the Mickey Mouse be broken into units and integrated The collection includes prize -winning Club syndication, Buena Vista has into the programs of local tv per- pictures from Russia, France, England appointed three regional sales man- sonalities. and Italy. Many of the films will have agers, William Perkinson for the Merchandising available includes their tv debuts on KGO -TV, which will West Coast, Barr Sheets for the Mid- Disney characters and costumes. broadcast them Sunday evenings west and Mal Decker for the East. Shown (above) after the Disney - (II:15 p.m.) beginning April 8. Peter M. Robeck & Co. has been re- KTTV transaction are (1 to r) Rob- Mental illness tapes What Do You tained as a consultant. ert W. Breckner, KTTV president; Know About Your Mind ?, a series of The Mickey Mouse Club syndica- Walt Disney, and Donn B. Tatum, 26 five- minute radio programs being tion package contains five weekly Walt Disney Productions vice presi- mailed to stations this month. The pro- half -hour shows in a format that in- dent for tv. grams feature Dr. Winfred Overholser, superintendent of St. Elizabeths Hospi- tal, Washington, D. C. Richards organizes RTN 10- minute taped tv programs. RTN initially will distribute two five-minute Health series Your Guide to Good RTN Broadcast Features Inc., Chi- programs -one featuring pianist Roger Health, a one -minute transcribed radio cago, has been formed by Lud Rich- Williams and the other Sydney J. Har- series narrated by Dr. Lester Coleman, ards, advertising and promotion mana- ris, nationally syndicated columnist. has been renewed for 26 weeks by ger of WBBM Chi- WSLB Ogdensburg, N. Y.; KRDO cago, to operate as 'Rebel' to rerun on NBC -TV Colorado Springs and WSTA Virgin a producer of radio Islands. In addition, the health series program features Goodson -Todman Productions' Rebel has been sold to WTRY Troy, N. Y.; and featurettes and series, which had a two-season run on CFNB Frederickton, Canada; WKBC ABC special promotion- -TV, will return to the air June 27 North Wilkesboro, N. C. and the Major al services for ra- on NBC -TV. Reruns of 12 episodes Broadcasting Network, Australia. The will be dio stations. Mr. presented in the network's sum- series is packaged by Alan Sands Pro- Richards, who is mer program schedule at 8:30 -9 p.m. ductions, New York. resigning his EDT, Wednesdays. WBBM post on The sponsors of Rebel will be the 'CBS Reports' Two CBS Reports epi- April 1, has estab- same as for Joey Bishop (currently in sodes, "The Fat American" and "East lished his organi- that time period): Procter & Gamble, Germany -The Land Beyond the Mr. Richards zation in associa- via Benton & Bowles, and American To- Wall," will be distributed by Carousel tion with Taylor /Nodland Ltd., Chica- bacco via Sullivan, Stauffer, Colwell & Films Inc. in non -theatrical 16mm film go, producer -distributor of five- and Bayles. market, it was announced last week by

80 (PROGRAMMING) BROADCASTING, March 12, 1962 Murray Benson, director of licensing for CBS Films. The two programs were telecast on January 18 and January 4, respectively. Friday Badge 714 is making a tv comeback under its original title, Drag- net. MCA -TV has placed 276 half- hours of the detective drama into syndication. Dragnet has already been sold to WFIL -TV Philadelphia; WCHS -TV Charleston, W. Va.; WGAL -TV Lan- caster, Pa.; KOOL -TV Phoenix, Ariz.; KSHO -TV Las Vegas, Nev.; KTNT- TV Tacoma-Seattle; WSB -TV Atlanta, and WGAN -TV Portland, Me. "Silence" cited Directors Guild of America award for outstanding direc- torial achievement in 1961 in the field of television was posthumously presented to Ernie Kovacs Feb. 10 at the annual DGA awards banquets in Los Angeles and New York. Program which won the tv award was The Ernie Ko- Metropolitan -Columbia foreign affairs series vacs Special subtitled, "A Study in Si- Metropolitan Broadcasting and The tv lectures begin March 26, lence-No Dialogue," broadcast last Columbia U., New York, have joined but Metropolitan officials say they November on ABC-TV. to present a half -hour television hope the series will be carried past the presently planned 100. Move Gordon Newsfilms, San Fran- series on "news background" lec- Aural versions of cisco, producer of tv and documentary tures. the programs newsfilms, has moved to new offices at The series, The Columbia Lec- will be broadcast by Worldwide 1424 Bush St., that city. tures in International Studies, will Broadcasting's international short- present the entire faculty of Colum- wave station, WRUL New York. ATAS expands Academy of Televi- bia's graduate school of international Both Worldwide Broadcasting and sion Arts & Sciences, with eight chap- affairs and its views on international Metropolitan Broadcasting are sub- ters at present, has received applica- affairs. The graduate school's re- sidiaries of Metromedia Inc., New tions for chapter charters from Dallas - gional institutes (the Russian Insti- York. Fort Worth; St. Louis; Columbus, Ohio; tute, the East Asian Institute, etc. A preview of the series will be and Denver, ATAS President Robert and Columbia Assoc. will also par- telecast Sunday, March 25 at 8:30- Lewine announced. ticipate. 9 p.m. The series is scheduled at 7:30- Appearing on the first telecast of Educational tv KBMT -TV Beau- 8 a.m., Monday- Friday on all six the new series is Zbigniew Brzezin- mont, Tex., is donating a new educa- Metropolitan stations: WNEW -TV ski (above), associate professor of tional program, Count Down for Knowl- New York; WTTG (TV) Washing- public law and government and di- edge, to schools in the area in light of ton; KMBC -TV Kansas City, Mo.; rector of the Research Institute on the fact that the city is without an edu- KOVR (TV) Sacramento -Stockton, Communist Affairs, Columbia U., cational television station. Calif.; WTVH (TV) Peoria, and who points to a blown -up photo- graph of Red Premier - Radio series Your Child and You, WTVP (TV) Decatur, both Illinois. China's Chou a recorded series of 260 capsule radio WTTG will also repeat each pro- En -lai and Soviet Premier Nikita programs packaged by Alan Sands gram at 8 -8:30 a.m. Khrushchev. Productions, New York, has been bought by WITY Danville, Ill., KCCR Pierre, S. D., and CKCW Moncton, New science series Trans -Lux Tele- Rediffusion Ltd. of Great Britain, West- N. B., Canada, who have sold spots to York, has acquired inghouse Broadcasting Co. and the Na- local drugstores. The series has been vision Corp., New Science, tional Educational Television Network. placed in a total of 34 markets. distribution rights to Junior a new children's series of 39 quarter - "Johnny Hazard" Fermac Films has Two -media cartoon deal Paramount hour programs. The series, available in secured tv rights to Johnny Hazard, Pictures and King Features Syndicate both black & white and color, is nar- King Features adventure strip now run- announce a co-production agreement rated by Dr. Gerald Wendt, U.S. repre- ning in over 300 newspapers. Series of King's comic strip prop- on three sentative to UNESCO's scientific com- will be produced partly in New York erties for both theatrical and tv release. mission. and partly in Hollywood, with William Paramount will handle theatrical and B. Pape as executive producer. Fermac King will handle tv distribution of the New documentary Brazil and Com- Films, wholly-owned subsidiary of Fer- munism are explored in Forty Million three animated cartoon series: Beetle mac Graphic Industries, Toronto, Can- and in Bailey, Barney Google Snuffy Smith Shoes, the fifth documentary the ada, recently acquired Industrial Film and Krazy Kat. Al Brodax, director of International Television Federation Studies in New York and plans to pro- series, by the Can- the KFS tv division, announced that (Intertel) produced duce Films there as well as in Holly- film pilots have been completed, and the adian Broadcasting Corp. Founding wood and Toronto. shorts will be offered to tv as an "om- members of the organization that con- nibus" half-hour show of any one of the stitutes Intertel, include CBS, Australian New science series A weekly five - three properties. Broadcasting Commission, Associated- minute interview series called Science &

BROADCASTING, March 12, 1962 81 News 1962 will be broadcast over 400 pany will specialize in tv commercials Dynaphonic Productions are "Rapid radio stations in the U.S., Puerto Rico, and industrial and documentary films. Recipes from the Gourmet's Corner," Canada, Mexico and overseas countries Office and facilities are at 49 W. 45th 60- second kitchen hints for the house- from March to May. The series is St., New York. Telephone: LT 1 -3445. wife and It's Bee, humorous minute being made available to radio stations vignettes for early morning. The firm's at no cost as a public service by F. E. Heart surgery "Breakthrough: Heart address P.O. Box 232 Uleta Branch, Compton, Chicago, publishers of Comp - and Artery Surgery," a special program Miami 64, Fla. ton's Pictured Encyclopedia. showing four major operations, will be presented on NBC -TV, Mon., April 23 files at SEC 'Tour' book Doubleday & Co. has been (10 -11 p.m., EST). The program will Filmways licensed by CBS Films Inc. to publish a be first of three specials reporting on for public stock issue book based on the CBS News -produced important new progress in the fight A Tour of the White House With Mrs. against disease. Purex Corp. will spon- Tv commercial and film producer John F. Kennedy, shown on all three sor the first. Filmways Inc. filed with the Securities tv networks. At the same time, CBS & Exchange Commission last week to Films announced that the Text -Film White House news "The World of register 48,111 shares of common stock. Div. of McGraw -Hill Book Co. has Jacqueline Kennedy" will be explored A substantial part of the shares under- been authorized to distribute films of in a one -hour program over NBC-TV lie outstanding warrants and options; the broadcast in the non -theatrical Sun. March 25 (9 -10 p.m. EST). The 12,500 shares are to be offered to 16mm. market. show, which will be the last of five Haskell Wexler for motion picture and programs in The World of ... series allied rights to the Evelyn Waugh novel New twist The latest album in the by NBC Special Projects, will pre -empt The Loved One; 23,000 shares are out- Drummers series produced by Sesac Bonanza. Purex Corp. will sponsor standing and will be offered to the pub- Inc., New York, features band arrange- the show. lic by the holders at prices prevailing ments of a station promotion campaign on the American Stock Exchange, combined with the sounds of the Dynaphonic opens in Miami where the New York company is listed. "Twist." The disc contains 25 individ- business is in Dynaphonic Productions, Miami, a The bulk of Filmways ual cuts, including one side of spot sales tv commercial production, the report starters for advertisers' messages. radio production syndicator, is opening under co- direction of Arthur J. Fischer revealed, but the company is also selling tv series Beacon Street and Rosewood Rose -Magwood Produc- and Maurice B. Michelson, both former (21 Make a Face) and is branching out in- tions Inc., New York, a new film pro- electrical engineers, as partners. to theatrical motion picture production. duction firm, has been formed by Jim Among the features being offered to Revenue for the year ended Aug. 31, Rose and Howard Magwood. The com- stations on an market basis by exclusive 1961 was $7,073,959 as against $5,721,- 173 for fiscal 1960. The company took a net loss of $152,966 for 1961, however; in 1960 it showed $33,843 profit

Here are the next 10 days of network color Colwell & Bayles; Procter & Gamble through after special tax credit. shows (all times are EST). Benton & Bowles. Martin Ransohoff, board chairman, March 14, 21 (9-10 p.m.) Perry Como's owns the largest block of the 568,654 NBC -TV: Kraft Music Hall, Kraft through J. Walter shares of common stock (19.3% ). March 12-16, 19 -21 (6 -6:30 a.m.) Conti- Thompson. nental Rodney Erickson is Filmways president. Classroom, probability and statistics. March 14, 21 (10 -10:30 p.m.) Bob Newhart March 12 -16, 19 -21 (6:30 -7 a.m.) Continen- Show, Sealtest through N. W. Ayer; Beech - tal Classroom, American government. Nut through Young & Rubicam. Film sales ... March 12.16, 19-21 (10:30-11 a.m.) Play March 14, 21 (10:30-11 p.m.) David Brink - Your Hunch, part. Columbia Pictures' Post -'48 ley's Journal, Douglas Fir Plywood Assn. Features March 12-16, 19 -21 (11 -11:30 a.m.) The through Cunningham & Walsh; Mead -Johnson (Screen Gems): Sold to WTMJ -TV Price Is Right, part. through Kenyon & Eckhardt. Milwaukee (325 features); KFMB -TV March 12-16, 19-21 (12-12:30 p.m.) Your First Impression, part. March 15 (10-11 p.m.) Sing Along With San Diego (300); KGGM -TV Albu- Mitch, Ballantine through William Esty; March 12-16, 19 -21 (2-2:30 p.m.) Jan querque. N. M. (350); KFVS -TV Cape Buick through Burnett; R. Reynolds Murray Show, part. J. Girardeau, Mo. (400); WITN (TV) through Esty. March 12 (11:15 p.m.-1 a.m.) Jack Paar Washington, N. C. (275); KPLC -TV Show, part. March 17 (7:30 -8:30 p.m.) Tales of Wells Fargo, American Tobacco through Lake Charles, La. (375), and KALB- March 12, 19 (8:30 -9 p.m.) The Price Is Sullivan, Stauffer, Colwell & Bayles, and part. TV Alexandria, La. (375). on 68 Right, P. Lorillard through Lennen & Newell; Now American Home Products through Ted Bates. March 17 (9:30-10 a.mJ Pip The Piper, stations. March 13, 20 (7:30-8:30 p.m.) Laramie, General Mills through Dancer- Fitzgerald- part. Sample. Hanna -Barbera Five -Minute Cartoons March 13 (10-11 p.m.) NBC News Special, March 17 (10-10:30 a.m.) Shari Lewis (Screen Gems): Package of three Westinghouse through McCann -Erickson. Show, Nabisco through Kenyon & Eckhardt. groups of 52 cartoons each, featuring March 14 (10 -10:30 a.m.) Say When, part. March 17 (10:30-11 a.m.) King Leonardo new March 14 (11:30 a.m.-12 noon) Concen- and His Short Subjects, General Mills characters Touche Turtle, Lippy tration, part. through Dancer -Fitzgerald -Sample. the Lion and Wally Gator, sold to March 14 (12:30 -12:55 p.m.) Truth or Con- March 18 (4:30-5 p.m.) Patterns in Music, WPIX (TV) New York; WTTG (TV) sequences, part. sust. Washington; KPTV (TV) Portland, March 14 (3 -4 p.m.) Purex Special for March 18 (6 -6:30 p.m.) Meet the Press, Ore.; WTIC-TV Hartford, Conn.; Women, Purex through Foote, Cone & Beld- co-op. ing. March 18 (7-7:30 p.m.) The Bullwinkle WGAL -TV Lancaster, Pa.; WOC -TV March 14 (4:30 -4:55 p.m.) Here's Holly- Show, part. Davenport, Iowa, and KOVR (TV) wood, part. March 18 (7:30-8:30 p.m.) Walt Disney's Stockton -Sacramento, Calif. Now on March 14 (7:30-8:30 p.m.) Wagon Train, Wonderful World of Color, RCA and Eastman seven stations. Ford through J. Walter Thompson; National Kodak through J. Walter Thompson. Biscuit Co. through McCann- Erickson; R. J. March 18 (9 -10 p.m.) Bonanza. Chevrolet Divorce Court (Storer Programs Reynolds through William Esty Co. through Campbell-Ewald. Inc.): Sold to WPIX (TV) New March 14 (8:30-9 p.m.) Joey Bishop Show, York March 19 (9-10 p.m.) Arthur Freed's Holly- and KGMB -TV Honolulu. American Tobacco through Sullivan, Stauffer, wood Melody, Chrysler through Leo Burnett. Taped series is now in 31 markets. 82 (PROGRAMMING) BROADCASTING, March 12, 1962 EQUIPMENT & ENGINEERING of electronic equipment in the U. S. What RCA pays its top executives According to The Commerce Dept. projection, over $7.2 billion's worth of last trom, RCA president, $137,000 in Proxy statements distributed electronic equipment will be produced in incentive pay week to RCA stockholders listed the salary plus $10,000 this year. 1961 salary of board chairman and $40,000 to be earned out over David Sarnoff at $200,000. John L. the next four years; Charles M. Burns, who retired as president last Odorizzi, group executive vice presi- Eastman Kodakshows December, earned $181,250 and dent, $125,000 in salary, $6,000 in its new sound tape Robert W. Sarnoff, NBC board incentive pay and $24,000 to be chairman and RCA director, was earned out over the next four years, The Eastman Kodak Co., Rochester, paid $170,000. and W. Walter Watts, board chair- N. Y., has introduced its new mag- In addition Robert Sarnoff was man of RCA Sales, $125,000 in sal- netic sound recording tape with a paid $9,000 in incentive pay and ary, $6,000 in incentive pay and special demonstration in New York. $36,000 to be paid over the next $24,000 to be earned out over the Composer Jacques Belasco conducted four years if "earned out" in accord- next four years. a specially composed symphonic - ance with the RCA Incentive Plan. The annual meeting will be held "Tour De Force" at the Plaza Sound Remuneration of other top RCA ex- on May 1 in the RCA Bldg. in Studio at Radio City Music Hall. The ecutives in 1961: Elmer W. Engs- New York. demonstration was held to test the tape product's characteristics. The tape will be available from up; RCA Educational Services is the re- dealers who sell Kodak photographic MM &M '61 net training of unemployed and unskilled products, the company said. William Mutual loss reported workers in economically distressed S. Vaughn, president of Eastman Ko- areas. Plans are already underway for dak, noted there is a kinship between Minnesota Mining & Manufacturing such projects in Scranton -Wilkes Barre, high- fidelity recording tape and photo- Co., St. Paul, Minn., last week reported Pa., and southern New Jersey. graphic film, as both require a flexible a net income of $74,914,576 in 1961, base Electronics rise seen in '62 of extremely high quality and uni- compared to $70,692,374 in 1960. This formity. There is a similarity, he said, is equal to $1.46 a share of common The U. S. Dept. of Commerce, between manufacturing requirements stock compared to $1.38 in 1960. Con- through the Electronics Div. of its and production techniques of both. solidated sales for 1961 were $608,230,- Business & Defense Services Adminis- Eastman Kodak last year introduced 326 compared to $549,675,178 in 1960. tration, last week predicted for 1962 magnetic tape for commercial and pro- Every year since 1952, 3M has re- "another all -time high" in production fessional users. ported increases in both sales and earnings. (In 1952 sales were $185 million 1,1 and net income $16 million, or 33 cents 1, Your station R7>tep a share.) The report noted that MBS, a 3M away from station subsidiary, "operated at a loss during . rte. 1961" but showed "considerably im- COLLINS 808A -1 REMOTE TURNTABLE-CONSOLE is the answer for proved operations" in its first full year your station's coverage of special events. Whether serving in a remote under 3M ownership. broadcast studio or in a stadium, the 78- pound, all- transistorized Collins 808A -1 eliminates the need for multiple units. RCA educational unit offers goods, services RCA has announced the creation of RCA Educational Services. The new department will make available custom -designed and packaged educational programs, materials and equipment for schools, industry and government. An operation of the RCA Service Co., the educational services department is headed by Harold Metz, division vice president. The new department combines the RCA Institutes organizations and other educational operations in RCA operating divisions. The offerings of RCA Educational This compact unit delivers: Services include a "one -stop shopping Easy high -fidelity program origination with a center" for educators, with a "package" that includes audio-visual materials minimum of time and space. i\ (slides, tapes and records); instruction- Independent control of public address facilities COLLINS al materials (programs and texts); A means to expand mixing facilities equip- equipment (projectors and tv The 808A -1 is available for immediate delivery. ment); development, consultation and Call Collins today! evaluation services, and systems design. One of the first areas of concern for Collins Radio Company Cedar Rapids Dallas Los Angeles New York

BROADCASTING, March 12, 1962 83 through the Todd -AO sound laboratory. speakers and operates multiplexers. Technical topics... The Sounding Sound Broadcaster has Visual Electronics' automation sys- Bright light A three pound 1,000 -watt been described as a complete sound tem, which requires about one month photographic floodlighting unit, said to laboratory with applications in virtual- for installation and which costs be- provide the same exposure as most ly all sounds or sound reproduction tween $40,000 and $50,000, has also 5,000 -watt units, has been developed (BROADCASTING, Dec. 18, 1961). been purchased by WABC -TV New by Sylvania Electric Products Inc., New York, KYW -TV Cleveland, WDSU-TV New Collins product York. The new unit, the Sun Gun Pro- Collins Radio New Orleans and KTTV (TV) Los An- Co., Rapids, Iowa, fessional, is described as producing Cedar announces geles. photographic light at about 20% of the immediate availability of the company's electricity costs of light produced by own remote turntable console No. 808A- RCA color set sales up conventional units. It can be used in 1, a new compact, 78 lb. all- transistor- television for monochrome or color. ized unit priced at $825. The console 119% over February 1961 The Sun Gun has a list price of $79 can simultaneously combine the two RCA Victor reported color television complete with portrait lens, beam - self -contained turntables with any one set sales in February rose 119% above spreading lens and a set of "barn doors" of three remote inputs. the same month a year ago. Shipments to control the angle of the light beam. WNEW -TV of color sets by RCA in January and buys automation February equalled the total units de- Name change McMartin Industries, Visual Electronics Corp., New York, livered in the first six months of 1961. Omaha, Neb., manufacturer of fm last week announced its Visual 6000 The increased sales are a continua- broadcast monitors, fm multiplex re- Television Program Automation System tion of gains made in 1961 when RCA ceivers and transistorized audio /PA has been sold to WNEW -TV New doubled its color tv profits over 1960 amplifiers, has changed its name to York. (BROADCASTING, March 5). Continental Manufacturing Inc. The It will be installed at the station next Sales of all home instrument prod- firm will continue to be located at 1612 month. ucts by RCA in the first two months of California St. The present program- switching equip- 1962 were the highest in 11 years and Available Sounding Sound Inc., Holly- ment, operated from a punched tape 74% ahead of the January- February wood, has announced the availability produced by typewriting the day's period last year, the company noted. of the services of the Sounding Sound schedule, changes slides, switches video February consumer product volume Broadcaster to producers of motion and audio, starts audio tape machines, was 61% ahead of a year ago and the pictures and filmed television programs opens announcing microphones, mutes best for that month since 1951.

FANFARE Four stations named for Ray -O -Vac awards Ray -O -Vac Co., Madison, Wis., has announced the four winners of its "Gold Hub Cap Award" for outstanding public service promoting highway safety. The winners: KSL Salt Lake City, WHDH Boston, WBNS Columbus, Ohio, and KUNO Corpus Christi, Tex. These were among 30 stations cooperat- ing with Ray -O -Vac in a national safe driver campaign. Local stations picked the drivers in their areas who followed all the rules of safe driving. One station in each of four pre-determined regions of the U. S. was picked for the award. Selections were made on the stations' presentation of tapes, copies of letters, mailings, pictures and other material used to promote highway, safety. Nestle's musical jingle L.A. agency man wins sugar and spice gets recipe book use The grand winner in Honig -Coop- agency, media, and client personnel Can a successful radio -television ad- er & Harrington's, Los Angeles, who had named each of H -C&H's vertising jingle be adapted to some other "Name the Client and Finish the clients, and completed the last line medium to further promote a product? Limerick" contest surveys his loot, of a limerick. It can, according to Horace Barry, ad- which includes everything from a Mr. Quinn, who for many years vertising and sales promotion manager fifth of Cutty Sark to six stalks of was a writer for the Fibber McGee of The Nestle Co., White Plains, N. Y. sugar cane. Don Quinn, president of and Molly radio program, took home To make his point, Mr. Barry cites a Ad Staff Inc., Los Angeles, was se- a grand total of 36 prizes from the new consumer recipe booklet which lected from some 500 west coast agency's clients. Nestle has just published that deliber- ately ties in the company's "43 beans in

84 BROADCASTING, March 12, 1962 every cup of Nescafe" musical jingle to -on three layers. It weighed 50 stimulate greater sales of its instant pounds. $2 ea. while they last coffee. The 12 -page recipe book, which demonstrates ways to use instant coffee Like the good -old -days WINS New in cooking, is being given free to con- York will pay the income tax of one sumers through schools, home econo- of its listeners. A postal card sent in mists, libraries and trade channels. Mr. by a listener will be chosen on March Barry expects the recipe book to give 15 and WINS will arrange to have that 1962 support to the radio -television adver- person's 1961 income tax return com- tising campaign at the retail level. Nes- puted. If the government is owed any cafe's agency is William Esty Co., New money, the station will pay the amount TELEVISION York. due under $500. If a refund is deserved, the station will match it up to $500. `Bullwinkle' stages Trading stamps In cooperation with Marketbook Top Value Stamps (trading stamps), a picnic at the Plaza WIBC Indianapolis conducted a Mil- lion Stamps Sweepstakes promotion in The ebullient drumbeaters for Jay Exclusive compilation of the vital sta- Ward Productions' The Bullwinkle which it gave away one million stamps Show Thursday (Feb. 28) scaled the in eight weeks. To be eligible for the tistics which delineate all U.S. tele- weekly drawings in which prizes ranging publicity peaks at one of New York vision markets, the counties that com- City's remaining outposts of old world from 1,500 to 100,000 stamps were prise them dignity, style and service-the Plaza given, a listener had to sign up at any and the tv homes they Hotel. A steady stream of humorous store where the stamps were distrib- reach. publicity directed at the trade and con- uted. The station reported over 30,700 sumer press began some weeks before entries. the show started on NBC -TV (Sun. License plates WACK Newark, 7 -7:30 p.m.) in September, but "Picnic N. Y., helped the Rotary Club in that Order now! at the Plaza" was due to put past pro- city obtain a license plate collection motional efforts trailing in the dust. that now is on display at the Wayne The Plaza picnic, complete with the County Historical Society museum. $2 ea . first hot -dogs served by the hotel and The station broadcast pleas for old New kegs of martinis, also was the kick -off York license plates and finally a re- of a contest to find "Miss Bullwinkle tired farmer brought in his entire col- of 1962." The winner, who Mr. Ward lection, dating back to 1916. indicated last week might even be a man, will not have to tour, will not XETV (TV) award The first annual San attend lunches or banquets nor will XETV (TV) Diego Baby award he /she have to make speeches. for the best locally produced television commercial in 1961 went to Phillips - The program is a contractural prop- Ramsey, that city. The award, a four - Only the 1962 TELEVISION Mr.rket- erty of General Mills, through Dancer - foot trophy, was presented to Mrs. Fitzgerald- Sample, and the company Orva Huff Smith, radio -tv director, for book gives you fingertip reference has just ordered 26 more episodes. a 20- second animated spot produced and other exclusive market facts: for the First National Trust and Sav- Drumbeats ... ings bank in that city. John Blair Co. U.S. Tv Homes by Counties, p. 58 Coloring book winners WIND Chi- judged the 50 entries. Tv Markets vs. Standard Metro- cago last week announced the winners Wishbone contest CKEY Toronto of its executive coloring book promo- held a wishbone contest for one of its politan Markets, p. 77 tion. They are: Jay Levinson, co -crea- sponsors, Heather Hill Appliance Ltd. tive director, R. Jack Scott, and A. C. The contest resulted in 6,000 chicken The Television Market, p. 83 Trude Jr., vice president and media wishbones being sent in to the station director, Clinton E. Frank, both Chi- by listeners. The TELEVISION Marketbook is the cago, and Judy Anderson, McCann - only current and independent source Erickson, Detroit. Winners received Poodles and Paris One of the most transistor radios and electric blankets. romantic contests in the history of for television homes and households Phoenix is how KXIV, that city, de- data correlated with Tax service WIP Philadelphia is start- scribes its latest promotion. It's a the coverage area ing a special telephone hotline as an in- Paris -poodle contest in which listeners of every tv market and reported on a whereby names come tax service Internal Rev- are asked to send in clever for county -by- county basis. enue agents answer questions of the a pair of poodles. A pedigreed Somer- public. The special telephones will be ville French poodle will be given away operating March 14 and April 12. Once each week of the contest. The grand an hour on these two dates, WIP will prize winner -the person who sends in air the answers to questions asked most the most original names in the judges' TELEVISION frequently. estimation -will receive a two -week va- cation for two in Paris. Birthday cake WIL St. Louis cele- brated its 40th anniversary with a cake Big party KISN Portland, Ore., had Marketbook baking contest with a prize of $100 to a valentine party for more than 400 the most creative baker. l'he winning agency and advertiser executives. As 444 Madison Avenue cake featured a complete story of each an added inducement, the station WIL operation -news, weather, music offered a 1962 gold Cadillac as a door New York 22, New York

BROADCASTING, March 12, 1962 85 The school won a color tv set and a table model radio. Brother Norbert received about 80,000 votes. Underwater twist They're doing the twist everywhere, it would seem, after WTMT Louisville, Ky., reported what was perhaps the first underwater twist contest in connection with the annual Boat, Sports and Travel show there. Prom contest WWVA Wheeling, W. Va.'s latest contest on behalf of Vicks cough drops probably cured countless listeners and made numerous others happy. The station gave away as a prize a complete junior- senior high school prom to the school that solicited the most empty cough drop boxes. Voices of Freedom promotion To publicize the Voices of Freedom series of capsule programs designed to remind Americans of the ideals that made this nation great, Storer Broad- casting Co., which produced the series in cooperation with the Freedoms Foun- WHAS -TV crew dresses for the occasion dation at Valley Forge, is distributing facsimile copies of the Bill of Rights, WHAS -TV Louisville is laying formally attired weather team (1 to Declaration of Independence, Monroe claim to the best -dressed weather- r): Bill Howard, cameraman; Mil- Doctrine, Emancipation Proclamation man and camera crew on the occa- ton Metz, weathercaster; Tom Riggs, and Gettysburg Address to editors, min- sion of the 10th anniversary of the floor director; Oscar Richter, cam- isters, educators, legislators and other station's Weathervane show. The eraman. opinion molders. Accompanying letter points out that to give the series the widest possible exposure, it has been prize. It was won by a local Lincoln- Favorite principal Some 170,000 made available to all radio stations with- Mercury dealer. The station also char- votes were received by WDGY Min - out charge. The letter also suggests tered a special flight for a group of neapolis -St. Paul in its recent Favorite that if the recipient has no personal use Seattle executives. Linda Fuqua, Rose Principal contest. The winner, Brother for the historic documents, "perhaps Queen of 1962, was an added attraction J. Norbert of DeLaSalle high school you know some youngster who will en- at the party. won a trophy and a $250 wardrobe. joy having them." FATES & FORTUNES BROADCAST ADVERTISING mobiles. Mr. Thomson joined Dodge succeeding Lee Bristol, board chair- as cooperative advertising manager in man, Bristol -Myers Co. 1955 and was appointed advertising manager the following year. Earlier he Gerald A. Browne, served as assistant media director at creative director, Ken- yon & Eckhardt, Los Kenyon & Eckhardt, that city. Mr. Angeles, 1960, Graham has served as vp and creative since elected vp and crea- director, D. P. Brother & Co.; vp and west group head, McCann- Erickson Inc., tive director for coast operations, Grey and vp, Geyer, Morey, Madden & Bal- lard. Adv., New York. Pre- Mr. Thomson Mr. Graham viously Mr. Browne Mr. Browne Howard J. Foley, vp and served as copy super - Arnold C. Thomson, senior copy advertising visor for Foote, Cone & Belding, L.A. manager, Dodge Div., Chrysler Corp., supervisor, and Lawrence J. Hubbard, vp and director of research, Detroit, promoted to director of adver- elected to Jack Seehof, vp, BBDO, New York, board of directors, Doherty, Clifford, tising for Dodge passenger cars. He joins Post & Morr, Chicago, as vp and Steers & Shenfield, New York. fills vacancy created last November creative group supervisor. when Wendell D. Moore resigned to Alfred L. Goldman, vp and assistant Fred Manley, vp and special assistant join MacManus, John & Adams as ac- creative director of copy department, to executive vp in charge of creative count executive. Walker R. A. Graham, Benton & Bowles, New York, elected services, Cunningham & Walsh, New executive vp and director, Willey Sign to board of directors. Art Heller, man- York, joins Johnson & Lewis, San Co., joins Chrysler Corp. as director of ager of media analysis, promoted to as- Francisco, as vp and copy chief. merchandising for Chrysler -Plymouth sistant media director. Div., newly created position. He will Walter Blum, copy chief, Metlis & be responsible for sales promotion and Leo Burnett, board chairman, Leo Lebow Corp., New York, elected vp advertising activities of Plymouth, Burnett Co., Chicago, elected chairman and creative director. Harvey Pearlman, Chrysler, Imperial and Valiant auto- of The Advertising Council for 1962 -63 on sales staff of WMCA New York

86 BROADCASTING, March 12, 1962 for past three years, joins Metlis & Le- director, McCann-Erickson, San Fran- bow as account executive. cisco, promoted to radio -tv media di- BBDO adds three to board rector. Marian Monahan, radio-tv - Carl H. Williams Jr., director of mer- time buyer, appointed assistant radio chandising, J. M. Korn & Son Inc., Donald A. Wells, Leroy H. Dre- -tv media director. Philadelphia advertising agency, elected her and Clayton Huff elected di- executive vp. W. Raymond Barr, crea- rectors, BBDO, New York. James Thomas A. Lee Jr., tive director; Lenore Millhollen, art R. Schule, vp and secretary, director, radio -tv de- director, and William J. Ham, media elected to agency's executive com- partment, Charles W. director, elected vps. Betty Orr, form- mittee. Mr. Wells, who joined Hoyt Co., New York erly with NBC, New York, named pr BBDO in 1959 as vp and manage- advertising agency, manager. ment supervisor, succeeds Thomas elected vp in charge C. Dillon (WEEK'S HEADLINERS, of radio -tv activities. Howard G. Axelberg, executive vp, March 5) as head of marketing, Mr. Lee joined Liller, Neal, Battle & Lindsey, Atlanta, agency media and research. Mr. Dreher elected chairman of board of governors, in 1951 as member joined BBDO's New York office Mr. Lee Southeast Council, American Assn. of of its training pro- in 1929 as copywriter. He will Advertising Agencies, succeeding How- gram. He was appointed radio -tv di- continue as management super- rector ard K. McIntyre, vp and secretary, in 1959. visor in charge of activities for all Henderson Advertising Agency, Green- Ruth Supiro, director of research, divisions of Armstrong Cork Co., ville, S. C. Other new officers: Louis Blair Television Assoc., New York, post he has held since 1960. Mr. Benito, Louis Benito Adv., Tampa, Fla., joins Kenyon & Eckhardt, that city, as Huff, who joined agency in 1952 vice chairman, and M. L. Boyd Jr., assistant media research supervisor. as vp and assistant treasurer, pro- D'Arcy Adv., Atlanta, secretary- treasur- moted to treasurer. Mr. Schule Anthony Rosa, print buyer, Ted Bates er. New board members: Burton Wyatt. joined BBDO in 1957 as assistant Co., joins D'Arcy Adv., New York, as Burton E. Wyatt & Co., Atlanta, and to president having served agency group supervisor in media department. Robert A. Wilson, Cargill, Wilson & since 1948 as legal counsel. Acree, Richmond, Va. Warren Halperin, assistant research director, Lawrence C. Gumbinner Adv., Larry Schwartz, board The chairman, New York, joins Donahue & Coe, that Wexton New York advertising count executives. Mr. Buck had been Co., city, as media research director. agency, has resigned after selling his with Aves Adv., Grand Rapids, Mich.; stock interests back to agency and be- Mr. Perry with Morse International, Horace Judson, account executive, comes principal in Americom Corp., New York, and Mr. ZagRodny with Hicks & Greist Inc., New York, ap- that city, manufacturer of plastic records. Aubrey, Finlay, Marley & Hodgson, pointed media director. Chicago. Jack M. Bristow, head of BBDO's Helen Keister, media director-office Chicago office, appointed manager of Frank R. Relalado, assistant media manager, Walker Saussy Adv., Los An agency's Dallas office. John M. Tyson, former vp for sales, Simoniz Co., Chi- cago, and with BBDO since December 1961, succeeds Mr. Bristow as manager of Chicago office. J. Kenneth White, former group talk product manager, Colgate - Palmolive Co., appointed director of advertising for Schick Inc., Lancaster, Pa. Mitchell Lipman, manager of net- about work relations in radio -tv department, Ted Bates & Co., New York, has been elected vp. Before joining Bates in 1957, Mr. Lipman was manager of tv network sales development at NBC. circulation! Frank M. Leonard, vp in charge of Take total circulation; Nielsen says WCKY reaches millions of pr, Dancer -Fitzgerald- Sample, New York, joins pr firm of Fred Rosen homes weekly in 615 counties in 16 States. Then take quality Assoc., that city, as senior account exec- circulation; Pulse says that in the metro area WCKY reaches utive. the third highest number of adults with money to spend. Take Tobin C. Carlin, account supervisor, McCann -Erickson, Chicago, and Harry cost and you'll find that no station reaches as many homes for E. Warren Jr., media buyer, Leo Bur- as few dollars as WCKY. Your H -R salesman (New Rep!) has the nett Co., Chicago, join John W. Shaw facts -proof that WCKY belongs on every Cincinnati schedule. Adv., that city, as account supervisor and broadcast supervisor, respectively. George F. Gill, regional advertising manager, Miller Brewing Co., Milwau- kee, joins Edward H. Weiss & Co., Chi- wcky. as radio cago, executive on Carling Red Cap Ale account. B. Russell Buck Jr., Joseph P. Perry 50,000 WATTS CINCINNATI and Edward L. ZagRodny join Need- LB Wilson Inc., Affiliate: WLBW -TV, Miami, Florida ham, Louis & Brorby, Chicago, as ac-

BROADCASTING, March 12, 1962 87 lumbia. Curtis Sigmon, WYCL York, elected vp. New directors are John L. Madera, WATP Marion and George Sprout, WMUU Greenville. Bill C. Baldwin, general manager, KWWL Waterloo, elected vp and general manager, KIOA Des Moines, both Iowa. Robert G. Miller, assistant manager, WFLM (FM) Fort Lauderdale, Fla., promoted to general manager. Joan Z. Baldwin, formerly with CBS in New York, named assistant manager. Jerry Jolstead, sales department, KHJ -AM -FM Los Angeles, joins KITO San Bernardino as general manager. He is succeeded by Dick Depoyan, assistant merchandising director, KHI -TV. Alvin Wood, general manager, WAIF' Decatur, Ala., joins KANB Shreveport, La., in similar capacity. S. R. Hagan, formerly vp and general manager, Dixie Broadcasting System, joins WNOX Knoxville, Tenn., as assis- Radio -tv Correspondents gather in D.C. tant general manager. Fred Shepherd,. with WNOX since 1932, appointed Radio -Tv Assn.'s Correspondents dent, CBS News; Danny Breckner, local and regional sales manager. 18th annual dinner Feb. 24 at Wash- MBS; Julian Goodman, vp for news ington's Sheraton-Park Hotel drew and public affairs, NBC, and James more than 900 persons. Among Hagerty, vp for news and public af- those present were (1 to r) Pierre fairs, ABC. Robert H. Fleming, ABC Salinger, news secretary to President News, (not shown) was elected asso- Kennedy; Richard S. Salant, presi- ciation president.

geles, joins Donahue & Coe, that city, New York, joins Street & Finney, that as media buyer. city, as business manager of broadcast Mr. Warren Mr. Fisher production department. Barbara Wetzel, Marvin Murphy, executive head, pr assistant to production head, Grey Adv., W. W. Warren, executive vp and gen- department, N. W. Ayer & Son Inc., eral manager, Fisher's Television Co. New York, joins Street & Finney as Philadelphia, retires. Mr. Murphy joined assistant tv programming director on (KOMO -AM -TV Seattle), elected presi- Ayer in 1929 and was elected vp in Colgate -Palmolive properties. dent of Fisher's Blend Station Inc., par- charge of pr in 194 1. ent company, succeeding O. D. Fisher Alan Tiegreen joins Chuck Shields who becomes di- Keith R. Oliver, sales manager, WJIM- chairman of board of Adv., Atlanta, as art director. AM-FM-TV Lansing, Mich., appointed rectors, newly created position. Elec- tions followed merger of Fisher's Blend marketing and sales promotion super- THE MEDIA visor, State Farm Insurance Cos., Station with Fisher's Tv Co., wholly Other new Bloomington, Ill. Bob Hickman, WIS -AM -TV Colum- owned subsidiary. officers J. L. Locke, vice Elissa Van Rosen, assistant business bia, S. C., elected president of South and directors: chair- manager of broadcast production, Carolina AP Broadcasters Assn., suc- man; O. W. Fisher, D. R. Fisher and D. G. Graham, vps and Ken- Doherty, Clifford, Steers & Shenfield, ceeding Dennis Waldrop, WCOS Co- directors; neth Fisher, treasurer and director; Llewellyn F. Wing, secretary; John L. Locke Jr., vp and assistant secretary - treasurer; and Bennett I. Fisher, assis- than a decade of,,//l-on/dfructive Service tant secretary-treasurer. Robert M. Purcell, president, Cro- to (/,roadcadfere and de Oroadcaaiiny well- Collier Broadcasting Corp. (KFWB industry Los Angeles, KEWB Oakland -San Fran- cisco, and KDWB Minneapolis -St. Paul), appointed broadcast industry representative of California Wage Board HOWARD E. STARK Committee, advisory group on wages and working conditions. Brokers -Consultants Jack Long, newsman, WOAI -TV San Antonio, Tex., elected president of San 50 EAST 58TH STREET NEW YORK. N. T. ELDORADO 5 -0405 Antonio Press Club. Other new officers: James Orr, CBS -TV News, first vp; George Scharmen, KENS -TV San An-

88 (FATES & FORTUNES) BROADCASTING, March 12, 1962 established eighth branch office in Dal- Slate elected las, Tex. Ray Watson joins McGavren's San Francisco office as account execu- Sam J. Slate, tive. A DOLL\ vp and gener- Chester S. Miller, assistant treasurer / OF al manager, and general manager, WVPO Strouds- WCBS-AM -FM burg, Pa., elected treasurer of parent STATION New York, Pocono Broadcasting Inc. elected presi- Blaine W. Wipple, dent of New senior data systems York analyst, Thiokol Chemical Corp., Bris- - State tol, Pa., joins Radio Service Corp. of Broadcasters Utah (KSL- AM -FM -TV Salt Mr. Slate Assn. Lake Others City) as assistant controller. elected: Merl Galusha, operations Men who know women, and what men don't, manager, WGY -WRGB (TV) Richard Ullman Jr., sales manager, recognize that a 36-24-36 Is a charmer of a giri. Schenectady, first vp; R. Peter KYA -AM -FM San Francisco, joins Smart time buyers also recognize that Strauss, president, WMCA New KEWB Oakland -San Francisco in simi- a radio station like KAYO in Seattle, with York, second vp; Elliott Stewart, lar capacity. fast rising "numbers, "* can do the best Job of delivering results for executive vp and manager, WIBX Dale Lutz, vp and general manager, the advertisers and their agencies. The fast rising "numbers" at Utica, (re - elected) secretary; WPAR Parkersburg, W. Va., appointed KAYO represent a rapidly Increasing John Lynch, president and gen- sales manager, WCOL-AM -FM Colum- segment of the greater Seattle eral manager, WWSC Glen Falls, bus, Ohio. market of families treasurer. Elected for two -year who use the brands and services advertised Harry Peck appointed sales manager, over KAYO. So for dependable terms on board of directors: Paul results be KNOP (TV) North Platte, Neb. sure to include in Adanti, vp, WHEN -AM -TV Syra- KAYO your next Pacific Northwest cuse; Michael Hanna, general Sandy Gasman, timebuyer, C. J. schedule. manager, WHCU Ithaca; Robert LaRoche & Co., New York, joins Radio Dreyer, vp, Metromedia Inc., New Tv Representatives Inc., that city, as York, and Harold L. Neal Jr., vp, sales executive. WABC -AM -FM New York. kayo John J. McSweeney, general sales manager, WMCA New York, joins in Seattle, Wash. WABC, that city, as sales manager. Mr. Represented nationally by John Pearson and second vp; Martha Cima, KONO Company. onio, McSweeney served as general sales man- San Antonio, secretary, and Ralph Cole- * See Nov.-Dec. Seattle Pulse ager of WMCA for past 10 years. He -TV, man, WOAI treasurer. also was timebuyer for several agencies Frederick S. Houwink, vp, The Eve- and salesman for John E. Pearson Co., ning Star Broadcasting Co., and gen- New York. eral manager, WMAL - AM - FM - TV Alan M. Gould and Ronald E. Wright 0000 Washington, appointed general chair- named local sales manager and mer- of Washington Convention and "IT PAYS TO man chandising and promotion manager, re- Visitors Bureau's 1962 -63 campaign spectively, WINF -AM -FM Manchester, to promote and con- USE for funds tourism Conn. KTVE" vention activity in the nation's Capitol. John J. Fahey, account executive, R. J. Wells, formerly with Midnight WICE Providence, R. I., joins radio Sun Broadcasting System, Anchorage, Alaska, appointed station manager, sales staff, Advertising Time Sales Inc., New York. KSHA Medford, Ore. So say the Roark Brothers of Roble F. Shull, sales manager, ROARK BROTHERS PIANO STORE KVEC -AM -FM San Luis Obispo, pro- in Monroe, La. moted to station manager, KNGS Han- ford, both California. Both stations are OVER IOO LOCAL owned by John C. Cohan. ADVERTISERS USE Charles Boland appointed manager KTVE REGULARLY of Daren F. McGavren Co.'s newly TO GET SALES RESULTS & Mr. Stowman Mr. Spitzner PROFITS Kenneth W. Stowman, general sales Advanced manager, WFIL -TV Philadelphia, ap- Electronics pointed director of sales development we all like to see - for Triangle Stations, effective April 9. Coming soon In new position, Mr. Stowman will from Mr. "T" undertake development of new business for you at activities in national field, working closely with agencies, advertisers and CHANNEL® 10 NAB Triangle's various sales and program MONROE GREENVILLE Space 17E staffs. Clyde R. Spitzner, general sales EL DORADO 1 manager, WFIL- AM -FM, assumes ad- REPRESENTED NATIONALLY BY: OW VENARD, RINTOUL G M

90 (FATES & FORTUNES) BROADCASTING, March 12, 1982 ville, Ala., WJIG Tullahoma, Tenn., editor. Roy Berke, night pictures news and WNUE Ft. Walton Beach, Fla.), editor in New York, succeeds Mr. 1 appointed director of WAAY's newly Kramer as New York telephoto editor. Cuisine established news department. Gene Quattrara becomes night picture Exquise Dans news editor in New York, and Frank P. Une Atmosphère Elegante j George Grim joins KMSP -TV Minne- Coffey named night telephoto editor. apolis-St. Paul as newscaster, effective April 2. EQUIPMENT & ENGINEERING James O'Leary, formerly with KBIG Titus Haffa, board Avalon, Calif., joins KMPC Los An- chairman, Webcor geles news department. Sales Co., Chicago, Charles F. McCarthy, newscaster, manufacturer of WOR New York, joins WPAT Paterson, phonographs and ac- N. J., news department. cessory equipment, wire and tape record- PROGRAMMING ers, elected president, - filling vacancy created Robert Gross, American Film Pro- Mr. Haffa by death of James E. ducers, elected president of Film Pro- Archambault, 58, of heart attack in ducers Assn. of New York, succeeding Florida on Feb. 26. Mr. Archambault William Van Praag, Van Praag Produc- had served as president of Webcor since tions. Other new officers: Irving Hecht, 1960 when firm acquired Dormeyer Cineffects Inc., vp; Walter Lowendahl, Corp., Chicago. Formerly he was pres- Dynamic Films Inc., secretary, and ident of Dormeyer for 17 years. Mr. Peter J. Mooney, Audio Productions Haffa has been chairman of Webcor Inc., treasurer. since 1955. Harold J. Klein, vp, ABC Films, James H. Green, director of space 575 Park Avenue at 63rd St. New York, appointed world -wide sales Alpha Corp., subsidiary communication, NEW YORK manager. of Collins Radio, appointed director of William Smith, talent coordinator, telecommunications systems, Page Corn - Westinghouse Broadcasting Corp., elect- munications Engineers Inc., subsidiary ed vp for new projects, Fermac Films, of Northrop Corp., Washington. wholly owned subsidiary of Fermac Herman Kornbrodt, Lunch and Dinner Reservations Graphics Industries, Toronto, Canada. east coast sales man- Audio Devices Michel : TEmpleton 8-6490 Gerald G. Griffin, director of market- ager, ing, TelePrompTer Corp., New York, Inc., New York, man- elected vp for marketing. He joined ufacturer of magnetic TPT in August 1961 after 10 years with tapes and recording RCA. discs, elected vp and general sales manag- MEN WHO READ Ken Hildebrandt, Los Angeles sales er, succeeding Bryce Mr. Kornbrodt BUS INESSPAPERS manager, Ziv- United Artists, appointed Haynes who becomes general sales manager, Jack Douglas member of board of directors. Three MEAN BUSINESS Organizations, responsible for all sales regional managers also named: Alan negotiations for all Douglas tv film Bodge, vp, as western sales manager; properties. B. N. Freifeld, in Midwest, and R. L. In the Radio -TV Publishing Field Hickey, in East. only BROADCASTING qualifies Tony Wysocki, Independent Televi- sion Corp., joins TeleSynd, New York, Robert M. Jackson, advertising-mer- for membership in Audit Bureau as account executive. He will handle chandising supervisor, Sylvania Electric of Circulations and Associated sales of Lone Ranger series in Tele- Products Inc., New York, appointed ad- Business Publications Synd's southeastern division, with head- vertising and sales promotion manager quarters in Mobile, Ala. for SEP's semiconductor division at Woburn, Mass. He formerly served as Arthur Lewis, former producer of sales promotion manager for CBS's elec- Brenner series and 601 Park Avenue tronics tube division. at Plautus Productions, New York, and IBEL, SLANDER, INVASION OF PRIVACY, PIRACY, as of Richard C. Hahn, Victoreen Instru- recently with MGM -TV producer .VIOLATION OF COPYRIGHT The Asphalt Jungle series, returns to ment Co., Cleveland, joins CBS Labora- New York production firm as vp. Mr. tories as manager of program develop- WITH 1) Good Practices will be as pro- ment, acoustics and magnetics branch. 2) Good Care Lewis' first assignment 3) Good Insurance. ducer of The Nurses, new one -hour DEATHS YOU handle No. 1 and No. 2 -WE'LL look series on CBS -TV next fall. after No. 3 with our SPECIAL and UNIQUE Richard Nesbitt, 54, sports director EXCESS POLICY, built to do it satisfactorily Bob Rowand named radio -tv news and quite inexpensively! and announcer, KSTP-AM -TV Min - editor for Associated Press in Louisiana For details and rates, write neapolis-St. Paul, died of heart attack and Mississippi. March 5 while driving his automobile. EMPLOYERS REINSURANCE George Gaylin named Washington He joined station in December 1954. CORPORATION newspictures manager for UPI. Carl Earlier, Mr. Nesbitt had served as sports- 21 w Tenth. Kansas Cty. Mo. New fork. [n,cago. San Francisco. Kramer, telephoto editor in New York, caster for WKRC Cincinnati, WOR 107Ynn:1n 115w 100 Bush transfers to Washington as newspictures New York, and WJJD Chicago. SI Jackson St.

BROADCASTING, March 12, 1962 91 FOR THE RECORD operation with 500 w; engineering condition STATION AUTHORIZATIONS, APPLICATIONS and pre -sunrise operation with daytime facilities precluded pending decision in Doc. As compiled by BROADCASTING, Feb. 28 terrain 637 ft., above ground 656 ft. Esti- 14419. Dismissed as moot KSCO's petition mated construction cost $63,400; first year for waiver of Sec. 1.351 of rules. Comr. through March 7, and based on filings, operating cost $132,000; revenue $151,000. Ford abstained from voting. Action March authorizations and other actions of the P. O. address 3022 Southland Center, Dallas, 7. Tex. Studio and trans. location Houston. KAIM Honolulu, Hawaii-Waived Sec. FCC in that period. Geographic co- ordinates 29° 45' 11" N. Lat., 3.24(g) of rules and granted increased pow- 95° 22' 12' W. Long. Trans. GE TT-20 -A; er on 870 kc, unl., from 1 kw to 5 kw; en- This department includes data on ant. RCA TFU -12B. Legal counsel Dow, gineering conditions. Action March 7. new stations, changes in existing sta- Lohnes & Albertson, Wash., D. C.: consult- KPO, KGMB Honolulu, Hawaii- Granted ing engineer Electron Corp. Dallas. Prin- applications of KPOI to make changes in tions, ownership changes, hearing cases, cipals include: Sam Y. Dorfman (14.28 %), ant. and ground systems and KGMB to rules & standards changes, routine Fort Worth Capital Corp. (12.25 %), James change trans. site and make related H. Bond, Randolf B. Caldwell, Roland S. changes, with waiver of Secs. 3.24(g) and roundup of other commission activity. Bond Jr. (each 10.2 %) and others. Fort 3.188(b) (4) of rules, and permittees to cer- Worth Capital Corp. is small business in- tify that existing KPOI trans. has been Abbreviations: DA- directional antenna. cp vestment firm; Mr. Dorfman is partner in dismantled before licenses may be issued. -construction permit. ERP- effective radi- production company; Mr. Caldwell is em- Action March 7. ated power. vhf -very high frequency. uhf ploye of securities firm; James Bond is WACE Chicopee, Mass. -Granted in- -ultra high frequency. ant. -antenna. aur.- partner in securities firm; Roland Bond is creased power on 730 kc, D, from 1 kw to aural. vis.- visual. kw- kilowatts. w-watts. vice president of oil company. Applicant 5 kw; engineering condition. Comr. Ford me-megacycles. D -day. N- night. LS- is permittee of KAIE -FM -TV Dallas, Tex. abstained from voting. Action March 7. local sunset. mod. -modification. trans.- Ann. March 6. WJAY Mullins, S. C.- Designated for hear- transmitter, unl.-unlimited hours. kc -kilo- ing application to increase power on 1280 cycles. SCA- subsidiary communications au- New am stations kc, D, from 1 kw to 5 kw; made WSAT thorization. SSA -special service authoriza- Salisbury, N. C., party to proceeding. Comr. tion. STA- special temporary authorization. ACTIONS BY FCC Bartley voted to grant. Action March 7. WJAC Johnstown, Pa.- Granted change SH-specified hours. CH- critical hours. Albuquerque, N. M. Bcstrs. educational. Ann. -Announced. - -KMF Granted of facilities from 1440 kc, 250 w, unl. to 1520 kc, 500 w D. P. O. 8888 Jefferson, 850 kc, 10 kw, DA -1, unl.; engineering con- Lamesa, Calif. Estimated construction cost ditions. By letter, dismissed as moot vari- New tv stations $14,698; first year operating cost $45,600; ous petitions by WJAC requesting waiver revenue $54,000. Principals: James T. Reeves of Sec. 1.351 of rules. Comr. Ford ab- ACTION BY BROADCAST BUREAU (50 %), Richard C. Knoth and E. L. Morgan stained from voting. Action March 7. Houston, Tex.-Texas-Longhorn Bcstg. (each 25%). Mr. Reeves is 50% stockholder Corp. Granted uhf ch. 67 (788 -794 mc); ERP of WGRI, Henderson, Tex., and 24% stock- APPLICATIONS 92.3 kw vis., 65.1 aur.; ant. height above holder of Thunderbird Entertainment En- KRUS Ruston, La. -Mod. of cp, which average terrain 633 ft., above ground 433.7 terprises, Inc., applicant for tv ch. 2 Santa authorized increase in daytime power and ft. Estimated construction cost $33,800; first Fe, N. M.; Mr. Knoth is owner of ad- install new trans., to increase daytime pow- year operating cost $40,000; revenue $60,000. vertising agency; Mr. Morgan is partner in er from 500 w to 1 kw and install new P. O. address 3825 Ruth, Apt. 4, Houston insurance firm. Action March 7. trans. Ann. March 6. 4. Studio and trans. location near Oak Hill, Bath, N. Y.-Bath Bcstg. Inc. Granted 1380 KODI Cody, Wyo.-Mod. of license to Tex. Geographic co- ordinates 30° 14' 05" N. kc, 500 w D. P. O. address 7 Park Place, change hours of operation from unl. to SH: Lat., 97° 54' 48" W. Long. Trans. DuMont Addison, N. Y. Estimated construction cost Mon. -Sat. 6 a.m. to 7 p.m.; Sun. 8 a.m. to 15000; ant. DuMont 5327 -A. Legal counsel $20,495; first year operating cost $25,150: 6 p.m. Ann. March 1. Mr. Alfred Winder, Ft. Worth, Tex.; con- revenue $36,000. Principal: Warren G. sulting engineer John R. Powley. Principals Stiker, sole owner. Mr. Stiker owns new New fm stations include John R. Powley (50 %), Robert D. and used car firm. Action March 7. Ballard (25 %) and others. Mr. Powley has Charles Town, W. Va.-Arthur W. Arun- ACTIONS BY FCC del. 1550 kc, 5 D. been with film dept. of KTRK -TV Houston; Granted kw P. O. address Albany, Albany Bcstg. Co. Granted Mr. Ballard has been announcer for KFMK Waverly Way, McLean, Va. Estimated con- Ga.- struction cost $32,191.30, first year 104.5 mc; 19.8 kw. Ant. height above aver- Houston and KWBA Baytown, both Texas. operating age terrain 141 ft. P. O. address box 838, Action March 5. cost $58,700, revenue $65,000. Mr. Arundel Albany, Ga. Estimated construction cost is president of WAVA Arlington, Va. Action W. March 5. approx. $1,000. Principals: J. Woodruff APPLICATIONS Jr. (60 %) and L. M. George (40 %). Com- Syracuse, N. Y.- Channel 9 Syracuse Inc. APPLICATION pany is licensee of WGPC Albany, Action Vhf ch. 9 (186 -192 mc); ERP 79.6 kw vis., March 7. 39.8 kw our. Ant. height above average Renton, Wash.-Washington Bcstg. Co. Rochester, N. Y.- Functional Bcstg. Inc. terrain 1,516 ft.; above ground 961 ft. Es- 1420 kc, 500 w D. P. O. address Box 216, Granted 92.5 mc; 20 kw. Ant. height above timated construction cost $2,286,000; first Renton. Estimated construction cost $6,700; average terrain 372 ft. P. O. address 738 year operating cost $1,350,000; revenue $1,- first year operating cost $60,300; revenue Erie Blvd. East, Syracuse, N. Y. Estimated 450,000. P. O. address 700 Wilson Bldg., $78,000. Principals: M. L. Williams, Stephen construction cost $30,775; first year operat- Syracuse. Studio location Syracuse; trans. C. Wray, Raymond H. Pounder (each one - ing cost $40,000; revenue $50,000. Principal: location Pompey, N. Y. Geographic co- third). Messrs. Pounder and Williams are Albert L. Wertheimer. Mr. Wertheimer is ordinates 42° 56' 42" N. Lat., 76° OP 28" W. salesmen for KIXI Seattle, Wash.; Mr. Wray licensee of WDDS -FM Syracuse and WBUF Long. Trans. RCA TT-11AH; ant. RCA TF- is announcer for KIXI. Ann. March 6. (FM) Buffalo, both New York. Action 12AH-S. Legal counsel Dempsey and Koplo- March 7. witz, Washington, D. C.; consulting engineer Existing am stations ACTIONS BY BROADCAST BUREAU A. Earl Cullum Jr. & Assoc., Dallas, Tex. *Lafayette, La.- U.S.L. Student Corp. Principals include George P. Hollingbery, ACTIONS BY FCC Granted 88.3 mc: 28.5 w. Ant. height above Onandaga Bcstg. Inc., WAGE Inc. and Six KEVC, Robert L. Lippert, Fresno, Calif. average terrain 100 ft. P. O. address c/o Nations Tv Corp. (each one -fourth). Ap- -Granted assignment of cp to John Werner Joseph A. Riehl, Office of the Dean, U.S.L. plicant is corporation composed of four of and Sylvia Lois Sonder, d/b as Atlas Bcstg. Station, Lafayette. Estimated construction ten applicants seeking permanent authoriza- Co.; consideration $7,000. Comr. Bartley dis- cost $3,200; first year operating cost $2,000. tion. Ann. March 6. sented. Action March 7. Action March 2. Houston, Tex.. -.Automated Electronics KSCO Santa Cruz, Calif.-Granted in- Mansfield, Ohio -Johnny Appleseed Bcstg. Inc. Uhf. ch. 23 (524 -530 mc) ERP 10.88 kw creased daytime power on 1080 kc, DA -N, Co. Granted 106.1 mc; 20 kw. Ant. height vis., 6.14 kw aur. Ant. height above average from 1 kw to 10 kw, continued nighttime above average terrain 345 ft. P. O. address 2988 Park Ave. West, Mansfield. Estimated construction cost $39,305; first year operating cost $13,200; revenue $14,400. Principals: Charles J. Hire (42.48 %), Harry C. Hire (27.49 %) and others. Charles Hire is electrical engineer, Harry Hire is retired retail EDWIN TORNBERG druggist. Action March 2. APPLICATIONS & COMPANY, INC. Battle Creek, Mich. -Southern Michigan Bcstg. Corp. 96.5 mc, 20 kw. Ant. height above average terrain 208 ft. P. O. address 15001 Michigan Ave., Dearborn, Mich. Es- timated construction cost $22,391; first year operating cost and revenue not above Negotiators For The Purchase And Sale Of present am operation. Principals: Nellie Radio And TV M. Knorr (27.2 %), Walter O. Briggs Jr. Stations (15.9 %), Robert M. Booth Jr., John J. Appraisers Financial Advisors Carroll, Charles J. Sifts, Van Patrick (each 10.9 %) and others. Applicant is licensee of WELL Battle Creek. Ann. March 6. New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Jackson, Mich.- Jackson Bcstg. & Tv Corp. 106.1 mc, 20 West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 2.7475 kw. Ant. height above average terrain 180 ft. P. O, address 15001 Washington -1426 "G" St., N.W., Washington, D.C. DI 7 -8531 Michigan Ave., Dearborn, Mich. Estimated construction cost $23,091; first year operating cost and revenue not above present am operation. Principal: Nellie M. Knorr, sole

92 BROADCASTING, March 12, 1962 stockholder of corporation. Applicant is li- for five years. Mr. Walton owns advertising WJRM Troy, N. C.-Seeks assignment of censee of WKHM Jackson, Mich. Ann. agency; Dr. Adams is dentist; Mr. Gresham cp from James R. McKenzie Jr. and J. March 6. is broadcast consultant. Ann. March 6. Paul Wallace, d/b as Montgomery County KGVW Belgrade, Mont. -Seeks assignment Bcstg. Co., to Montgomery Bcstg. Inc., new of license from King's Garden Inc. to corporation consisting of Mr. McKenzie Existing fm stations Christian Enterprises Inc.; consideration (49 %) and John C. Wallace (51 %); con- $5,000. Christian Enterprises is licensee of sideration $7,650 from John Wallace to APPLICATION KURL Billings, Mont. and applicant for corporation. Mr. Wallace is writer and WDUN -FM Gainesville, Ga.-Cp to change assignment of cp for KGLE Glendive, Mont. newscaster for WABZ Albemarle and is frequency from 103.9 mc to 106.7 mc, in- Ann. March 6. contract news cameraman for WBT -TV crease ERP from 340 w to 14.1 kw, increase KGLE Glendive, Mont. -Seeks assignment Charlotte, both North Carolina. Ann. March ant. height above average terrain to 575 of cp from King's Garden Inc. to Christian 1. ft., install new trans. and new ant. Ann. Enterprises Inc. Both parties are charitable KHMS(FM) El Paso, Tex.-Seeks assign - March 5. religious, non -profit organizations. Con- of license from Albert C. Hynes and Logan sideration assumption and payment of all D. Matthews d/b as H -M Service Co., to claims and costs incurred by King's Garden Fred T. Hervey (69.09 %), Nat P. Huggins Ownership changes in connection with actual construction of (30.88 %) and others, d/b as Rio Grande station. Christian Enterprises is licensee of Bcstg. Inc. Consideration $12,000. Rio Bcstg. ACTIONS BY FCC KURL Billings. Mont. and applicant for Inc. is licensee of KSET El Paso. Ann. KRAZ, KHAM Inc., Albuquerque, N. M. assignment of license for KGVW Belgrade, March 1. -Granted transfer of control from J. W. Mont. Ann. March 6. KRZY Grand Prairie, Tex. -Seeks trans- and Carl Hedges and J. L. Anderson to WSET Glen Falls, N. Y. -Seeks transfer fer of all stock in Rounsaville of Dallas John Burroughs; consideration $93,000. Mr. of 83.33% of Olean Bcstg. Corp., which is Inc. from Robert W. Rounsaville to Giles Burroughs owns four other am stations in 80% stockholder of Vacationland Bcstg. E. Miller (34.2 %) and others, d/b as G. E. New Mexico and one in Texas. Chmn. Corp., licensee from Donald Merriman to Miller & Co.; consideration $15,000. Trans- Minow and Comr. Bartley voted for hear- Edward A. Haut and others, d/b as Haut's feree owns 60% of KBUY Amarillo and ing. Action March 7. Cookie Shops Inc.; consideration assump- 100% of KOKE Austin, both Texas. Ann. WZIP- AM -FM, Greater Cincinnati Radio tion of liabilities. Mr. Haut has owned 10% March 1. Inc., Cincinnati, Ohio- Granted transfer of of WRNY Rome, N. Y. Ann. WILA Danville, Va. -Seeks transfer of control from Carl H., Robert D. and Richard WHAM, WHFM(FM) Rochester, N. Y.- 25% of stock in Baron Bcstg. Corp. from E. Lindner to The News -Sun Bcstg. Co.; Seeks transfer of all stock in Genesee Ralph J. Baron, present owner of 50 %, to consideration $169,000. Transferee is licensee Bcstg. Corp. from Henry I. Christal Inc. Judith M. Baron, Mr. Baron's wife; no of WKRS Waukegan, Ill., and F. Ward to William F. Rust Jr. (77.5 %) and Ralph financial consideration involved. Ann. Just, treasurer and largest stockholder (43. Gottlieb (22.5 %), d/b as Rust Bcstg. Inc.; March 5. 58 %), has interest in WROK- AM -FM, Rock- consideration $1,300,000. Messrs. Rust and ford, Ill. Action March 7. Gottlieb are stockholders in WKBR AM -FM Hearing cases Manchester, WTSN Dover, WKBK Keene, APPLICATIONS all New Hampshire; WAEB -AM -FM Allen- FINAL DECISION WABT Tuskegee, Ala. -Seeks transfer of town, WNOW -AM -FM York, WRAW Read- Commission gives notice that Jan. 9, all stock in Radio Tuskegee Inc. from ing, all Pennsylvania. Ann. March 1. 1962, initial decision which looked toward Elizabeth Smith Wilder, executrix of estate WXKW Troy, N. Y. -Seeks (1) transfer severing from consolidated proceeding with of John M. Wilder, deceased, to Mrs. of 50% of outstanding stock in Iroquois Docs. 13936 -7 and granting application of Wilder individually as beneficiary under Bcstg. Inc. from Nathan and Cella Oppen- Arthur W. Arundel for new am station to Mr. Wilder's will; no financial considera- heim to John MacLellan and Robert M. operate on 1550 kc, 5 kw, D, in Charles tion involved. Ann. March 6. Sullivan, consideration; (2) transfer of all Town, W. Va. became effective February 28 KBLA Burbank, KDES -AM -FM Palm outstanding stock in permittee from Messrs. pursuant to Sec. 1.153 of rules. Action March Springs, both California -Seeks involuntary Sullivan and MacLellan and Mary and 5. Richard O'Connor back to corporation. New assignment of license and cp from George STAFF INSTRUCTIONS E. Cameron Jr. to City National Bank of stock will then be issued to Messrs. Mac- Beverly Hills, Calif. as court- appointed Lellan and O'Connor (each 23.75 %), Mr. Commission directed preparation of doc- temporary conservator of Mr. Cameron's Sullivan (10 %) and George Gray (2.5 %), ument looking toward affirming Aug. 11, estate: no financial consideration involved. remaining 40% to be held as treasury 1961 initial decision which would deny ap- Ann. March 6. stock until such time as Fairfield Equity plication of Jackson Bcstg. & Tv Corp. to KCRA- AM -FM -TV Sacramento, Calif. - Corp. exercises option. Mr. MacLellan is increase daytime power of WKHM Jackson, Seeks assignment of license from KCRA director and minority stockholder of WMLO Mich., from 1 kw to 5 kw and install new Beverly, Mass.; Mr. Sullivan owns 20% of trans., continued operation on 970 kc, 1 kw- Inc., to Nina N. Kelly, Robert E. Kelly system. Ac- and Jon S. Kelly, (each one -third), d/b as advertising agency and 33% of restaurant N, using present daytime DA Kelly Bcstg. Co.; consideration business; Mr. O'Connor is present 50% tion March 1. $2,800,000. owner of permittee; Mr. Gray is manager Commission directed preparation of doc- J. S. Kelly is executive vice -president and ument looking toward affirming a Nov. 2, general manager of present licensee; R. E. of WORL Boston, Mass. Ann. March 1. WFTC Kinston, N. 1961 initial decision which would grant ap- Kelly is president, national sales manager C. -Seeks transfer of plication for transfer of control of KGMS and station manager of KCRA -TV; Nina all stock in WFTC Inc. from Connie B. Gay Bcstg. Corp. to Donnie A. B. Inc. (KGMS) Sacramento, Calif., from An- Kelly is secretary and director of KCRA Gay, J. thony C. and Alfred A. Morici, Carol Mc- Inc. Ann. March 1. Ham and Wilbur J. Rider (each one -third), Namee, Marianne Aiassa and Abraham R. WJBS DeLand, Fla.-Seeks involuntary d/b as HGR Bcstg. Co.; consideration $194- 150. Ellman to Capitol Bcstg. Co.; consideration assignment of license from WJBS Inc. to All are presently employed by WFTC. $577,500. Action March 1. 6. Wallace Rifkin as receiver; no financial Ann. March Commission on March 1 directed prep- consideration involved. Ann. Mar. 6. WCDJ Edenton, N. C. -Seeks assignment aration of document looking toward affirm- WPUP Gainesville, Fla. -Seeks transfer of license from Colonial Bcstg. Inc. to James ing a Sept. 13, 1961 initial decision which of 50% of stock in Southern Bcstg. Co. of F. Flanagan, Robert G. Currin, William T. would grant application of Grossco, Inc., Marianna Inc. from Denver T. Brennen, to Watkins (each 30 %) and Richard W. Schlt- for new am station to operate on 1550 kc, John A. Dowdy (present owner of other man (10 %), d/b as Colonial Bcstrs. Inc.; 1 kw, D, in West Hartford, Conn., subject 50 %); consideration $25,000. Ann. March 6. consideration $63,250. Mr. Flanagan is prin- to interference condition, and dismiss ap- WWCC Bremen, Ga. -Seeks assignment of cipal owner and manager of WFVG Fuquay plication of Berkshire Bcstg. Corp. for new license from Southwest Alabama Bcstg. Springs and former manager of WOXF Ox- station on same frequency with 500 w, D, Inc. to James Harold Shedd and Ross Wil- ford, both North Carolina. Dr. Currin is in Hartford, Conn. Action March 1. lard Long (each 50%), d/b as Bremen Bcstg. physician and part owner of WFVG, Mr. Commission directed preparation of doc- Co.; consideration $70,000. Mr. Shedd has Watkins is attorney; Mr. Schuman is man- ument looking toward granting applications been broadcaster with WTLS Tallessee and ager of WCDJ. of Green Bay Bcstg. Co. (WDUZ), Green WJHB Talladega, both Alabama, and WDOB Canton, Miss.; Mr. Long is with industrial sales firm. Ann. March 6. WCHU(TV) Springfield; WICD(TV) Dan- =FS" BROADCASTING ville; WICS(TV) Champaign, all Illinois; WHNB -TV New Britain, Conn. - Seek THE BUSINESSWEEKLY OF TELEVISION AND RADIO transfer of 4.2% of stock in Transcontin- 1735 Males St., N. W. Washington 6, D. C. ental Properties Inc., 50% stockholder of licensees, from corporation's treasury to Herbert Scheftel and Alfred G. Burger, NEW SUBSCRIPTION ORDER present owners of 47.9% each (2.1% each); consideration $15,215.30. Ann. March 1. Please start my subscription immediately for- WYNK Baton Rouge, La. -Seeks involun- 7.00 tary assignment of license from Vox Inc. ill 52 weekly issues of BROADCASTING S to Joel M. Hirsch as receiver; no financial 52 weekly issues and Yearbook Number 11.00 consideration involved. Ann. March 6. WITH -AM -FM Baltimore, Md. - Seeks Payment attached Please Bill transfer of 50% of stock in The Maryland Bcstg. Co. from First National Bank of Baltimore, Md., executors of estate of name title/positions Louise McClure Tinsley, deceased, and Louise T. Steinman to Thomas G. Tinsley Jr. (present owner of other 50 %); con- company narrte sideration $642,731. Ann. March 6. WMRT -AM -FM Lansing, Mich. -Seeks assignment of license from Herbert T. Gra- address ham, to Luke Walton (34 %), J. William Adams (29 %) and Stokes Gresham Jr. city Zone state (26 %) and others, d/b as Metropolitan Radio Corp.; consideration $150,000 and Send to home address- $50,000 to Mr. Graham to act as consultant

BROADCASTING, March 12, 1962 93 Bay, Wis., Racine Bcstg. Corp. (WRJN), Corp. to strike or to reply to exceptions to TV), and Tampa Telecasters Inc., in Largo, Racine, Wis., Booth Bcstg. Co. (WJLB), De- initial decision in am consolidated pro- Fla.. tv ch. 10 proceeding. Action March 2. troit, Mich., Southern Michigan Bcstg. Corp. ceedings in Docs. 13092 et al., and for sever- (WELL) Battle Creek, Mich., Knorr Bcstg. ance and immediate grant of its applica- By Commissioner Robert E. Lee Corp. (WSAM), Saginaw, Mich., WSJM tion to increase daytime power of WHUM Granted petition by Broadcast Bureau Inc. (WSJM), St. Joseph, Mich., to increase Reading, Pa., from 250 w to 1 kw, continued and extended time to March 2 to file ex- daytime power from 250 w to 1 kw, con- operation on 1240 kc, 250 w -N. Action ceptions to initial decision in proceeding on tinued operation on 1400 kc, 250 w -N; North March 7. application of Wirelne Radio Inc., for re- Suburban Radio Inc., for new station on WPIK Alexandria, Va.- Designated for newal of license of WITT Lewisburg, Pa. 1430 kc, I kw, DA, D, in Highland Park, hearing application to increase power on Action Feb. 28. Ill.; Elgin Bcstg. Co. to increase daytime 730 kc, D, from 1 kw to 5 kw; granted pe- Granted petition by Broadcast Bureau power of WRMN Elgin, Ill., from 500 w to tition by Central Virginia Bcstg. Inc. and extended time to March 13 to file a 1 kw, continued operation on 1410 kc, D; (WMNA), Gretna, Va., to extent of making response to petition by Concert Network and petition by Mid- America Bcstg. System it party to proceeding. Others made par- Inc., for reconsideration in proceeding on Inc. to dismiss its application for new sta- ties are WPIT Pittsburgh, Pa., WBMD, its application and WBUD Inc., for new fm tion on 1430 kc, 1 kw, DA, D, in Highland Baltimore, Md., and WNAK, Gretna, Va. stations in Trenton, N. J. Action Feb. 28. Park, Ill. Sept. 26, 1961, initial decision Action March 7. Granted petition by Broadcast Bureau looked toward denying WRMN application By order, commission, at request of and extended time to March 7 to file ex- and granting other applications and petition. various parties, extended for three months ceptions to initial decision in proceeding on Action March 1. -from March 23 to June 22-time for filing applications of Palmetto Broadcasting Co. Announcement of these preliminary steps reply comments in proceedings to foster for renewal of license of WDKD Kingstree, does not constitute commission action in expanded use of uhf -tv channels, deinter- S. C., and for license to cover cp. Action such cases, but is merely announcement of mixture of eight markets, and assignment Feb. 28. proposed dispositirn. Commission reserves of additional vhf channel in eight other Granted petition and supplement there- right ti reach different result upon subse- markets. Action March 7. to by Illiway Television Inc., and extended quent adoption and issuance of formal de- By memorandum opinion & order, com- time to Feb. 26 to respond to petition by cisions. mission granted petition for rehearing and Community Telecasting Corp., to reopen reconsideration by The Regents of The U. record in Moline, Ill., tv ch. 8 proceeding. INITIAL DECISIONS of Michigan (WUOM (FM], Ann Arbor, Action Feb. 28. Hearing Examiner David I. Kraushaar Mich., to extent of setting aside Sept. 7, issued initial decision looking toward de- 1961, action which granted application of By Acting Chief Hearing Examiner nying applications of Massillon Bcstg. Inc. Earl, Mullins, Torfan, Propst & Stein for Jay A. Kyle for new am station to operate on 1320 kc, mod. of cp of WIPE (FM) Detroit, to Scheduled prehearing conference for 500 change trans. site, increase ERP to 16 kw w, DA, D, in Norwood, Ohio, and Cov- April 6 and hearing for May 3 in ington Bcstg. Co. and Kenton County Bcstrs. and decrease ant. height to 440 ft.; retained proceed- seeking new stations on same facilities in WIPE application in files pending finaliza- ing on applications of Thompson K. Cassel fm and Boca Bcstrs. for new am stations in Covington, Ky. Initial decision suggests that tion of rulemaking in Doc. 14185, with- Boca Raton, 6. granting of applications for standard broad- out prejudice to WIPE submitting appropri- Fla. Action March ate Scheduled prehearing conference and cast stations in communities close-in to amendment conforming its application hearing for April 5 and May 8, respective - "large central cities," which already have to interim fm criteria. Action March 7. By letter, commission, in numerous broadcast stations, may result in on its own mo- voly, ngrSanford A. Schafitz with crespecti to depriving more distant suburban commu- tion, reopened for further consideration its WWIZ Lorain, Ohio, WFAR nities, with burgeoning population growth action of Feb. 6 in granting, without hear- and Farrell, ing, Pa., and WXTV(TV) (ch. 45) Youngstown, and substantial "needs" for local service, application for assignment of license Ohio. Action March 2. of opportunity for such service. Additional- of WLLE (formerly WSHE) Raleigh, N. C., Scheduled prehearing conference and ly, examiner declares, such grants made from Raleigh Bcstg. Corp. to Raleigh -Dur- hearing for April 3 and May 2, respectively, without discriminated regard for interfer- ham Bcstg. Inc.; grant to remain in effect in proceeding on application of Bill S. ence to existing stations would result in pending such reconsideration. Comrs. Hyde Lahm for additional time to construct gradual deterioration in quality of recep- and Ford dissented, former to procedure WRNE Wisconsin Rapids, Wis. Action tion in metropolitan and adjacent areas, al- and latter favoring rescinding grant but March 2. so at particular expense of semi -rural pop- allowing continued operation pending recon- ulations served primarily by more distant sideration determination. Action March 7. By Hearing Examiner James D. Cunningham suburban radio stations. Action March 7. Commission designated for consolidated Hearing Examiner Jay A. Kyle issued hearing applications by two New York City Granted motion by Florida- Georgia Tv initial decision looking toward granting ap- stations -WPOW (WPOW Inc.) and WEVD Inc. and corrected to extent specified tran- plication of Quests Inc. for new am station (Debs Memorial Radio Fund Inc.) script of hearing in Jacksonville, Fla., tv -and 12 to operate on 1600 kc, 1 kw, D, DA, in Ash- Troy, N. Y., station-WHAZ (Rensselaer ch. remand proceeding. Action March 6. tabula, Ohio. Action March 7. Polytechnic Institute) -for renewal of li- Granted petition by Florida-Georgia Tv censes. Their applications indicated dis- Inc. and extended time from March 5 to OTHER ACTIONS agreement on sharing time on 1330 kc dur- April 2 to file reply findings in Jacksonville, Fla., tv ch. 12 proceeding. Action March 2. By memorandum opinion & order, coming new license period. Present sharing arrangement is 36. 108.75 and 7 mission denied motion by KSAY Bcstg. Co. hours week- By Hearing Examiner Thomas H. to enlarge, change and delete certain is- ly for WPOW, WEVD and WHAZ, respec- Donahue sues and add KDIA and KABL, both Oak- tively; they now want 42, 137 and 15 hours Granted petition by Broadcast Bureau land, as parties to proceeding on renewal of weekly, respectively. This total of 194 hours and extended from Feb. 28 to March 9 time license of its station KSAY San Francisco, exceeds the 168 hours in a week. Action to file proposed findings and conclusions in Calif. 7. March 7. proceeding on am applications of Vernon Action March E. By memorandum opinion & order, com- Pressley, Canton, N. C., and Folkways mission granted petitions by KSTP Inc. Bcstg. Inc. (WTCW), Whitesburg, Ky. Ac- (KSTP), St. Paul, Minn., and Post -News- Routine roundup tion March 2. week Stations (WTOP), Washington, D. C., for reversal of acting chief hearing exam- ACTIONS ON MOTIONS By Hearing Examiner Charles J. Frederick iner's ruling limiting their intervention to Scheduled prehearing conference for specific issue in consolidated am proceed- By Commissioner John S. Cross March 15 in remand proceeding on applica- ing in Docs. 14085 et al.; and ordered that Granted petition by Alkima Bcstg. Co. tion of Willamette -Land Tv Inc., for new their participation shall be without restric- and extended time to March 28 to respond tv station to operate on ch. 3 in Salem, Ore. tion to any specific issues. Action March 7. to petition for reconsideration by Herman Action March 5. By memorandum opinion & order, com- Handloff in proceeding on their applications mission granted petition by Saul M. Miller, and Howard Wasserman for new am sta- By Hearing Examiner Isadore A. Honig Kutztown, Pa., and enlarged issues in am tions in West Chester, Pa., and Newark, On own motion, scheduled prehearing consolidated proceeding in Does. 14425 et Del. Action March 5. conference for March 13 in remand proceed- al. to add Sec. 3.30(b) dual -city determina- Granted petition by WTSP -TV Inc. and ing on applications of Western Bcstg. Co. tion to applicant Bi- States Bcstrs., Ocean extended to March 12 to respond to peti- and R. L. McAlister for new am stations City- Somers Point, N. J. Action March 7. tions for reconsideration by Suncoast Cities in Odessa. Tex.. to make appropriate pro- By memorandum opinion & order, com- Bcstg. Corp., Florida Gulfcoast Bcstrs. Inc., cedural arrangements for hearing to be held. mission denied motion by Eastern Radio City of St. Petersburg, Florida (WSUN- at date yet to be determined pursuant to commission's memorandum opinion & order released Feb. 26. Action Feb. 27. By Hearing Examiner Annie Neal Huntting COMMERCIAL RADIO Granted petition by applicants and con- MONITORING CO. tinued dates for various procedural steps, Service PRECISION FREQUENCY and continued hearing from April 2 to MEASUREMENTS April 10, in proceeding on applications of AM -F M -TV La Fiesta Bcstg. Co. and Mid- Cities Bcstg. 103 S. Market St., Corp. for new am stations in Lubbock, Directory Lee's Summit, Mo. Tex. Action March 5. Phone Kansas City, Laclede 4 -3777 Granted motion by Storer Bcstg. Co. (WJBK), Detroit, Mich., applicant in Group II of consolidated am proceeding in Does. 14085 et al., and scheduled prehearing conference for March 16 limited to matters set CAMBRIDGE CRYSTALS contact forth in motion. Action March 5. PRECISION FREQUENCY BROADCASTING MAGAZINE Denied petition by Rochester Area Ed- MEASURING SERVICE ucational Tv Assn. Inc. for leave to amend 1735 DeSales St. N.W. its application to show election of William SPECIALISTS FOR AM -FM -TV Washington 6, D. C. Spencer Litterick to its board of trustees 445 Concord Ave., on Dec. 14, 1961, and related information in Cambridge 38, Mass. for availabilities Rochester, N. Y., tv ch. 13 proceeding. Ac- Phone TRowbridge 6 -2810 Phone: ME 8 -1022 tion March 2. By Hearing Examiner David I. Kraushaar Granted motion by Ridge Radio Corp. 94 (FOR THE RECORD) BROADCASTING, March 12, 1962 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926- GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO G TELEVISION National Press Bldg. Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. Wash. 4, D. C. 6 Pilgrim -3000 STerling 3 -0111 Washington 7, D.C. FEderal 3 -4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member A FOCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Engineering Munsey Building District 7 -8215 Edward Engr. F. Lorentz, Chief 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. Washington 4, D. C. DI 7 -1319 WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE 3Fenlb cr 1FCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY KEAR & KENNEDY Consulting CONSULTING ENGINEERS 711 14th St., N.W. Sheraton Bldg. Radio & Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Washington 5, D. C. Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS REpublic 7 -3984 Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. MEIrose 1 -8360 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEER CONSULTING ENGINEERS Radio -Television P.O. Box 32 CRestview 4 -8721 1405 G St., N.W. AM -FM -TV Communications -Electronics 7615 LYNN DRIVE 1610 Eye St., N. W. 1100 W. Abram Republic 7 -6646 Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 3 -5851 ARLINGTON, TEXAS Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Consulting Engineer CONSULTING RADIO ENGINEERS Electronic Associate 617 Albee Bldg. Executive 3 -4616 George M. Skions Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 1426 G St., N.W. 19 E. Quincy St. Hickory 7 -2401 San Francisco 28, California Riverside, Ill. IA Chicago suburb) KANSAS CITY 14, MISSOURI Washington 5, D. C. Member AFCCE Diamond 2 -5208 lie ember AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY SPECIALTY ASSOCIATES, CONSULTING RADIO ENGINEERS CONSULTING ENGINEER and INC. DIRECTIONAL ANTENNAS 2000 P St., N.W. 8200 Snowville Road P.O. Box 9044 Cleveland 41, Ohio 232 S. Jasmine St. DExter 3 -5562 Washington 6, D. C. Austin 17, Texas Phone: 216 -526 -4386 Denver 22, Colorado Columbia 5 -4666 Member A FCCE Glendale 2 -3073 Member AFCCE Member AFCCE

A. E. Towne Assocs., MERL SAXON L. J. N. du TREIL Inc. PETE JOHNSON TELEVISION and RADIO RADIO ENGINEER & ASSOCIATES Consulting am -fm -tv Engineers CONSULTING ENGINEERING CONSULTANTS CONSULTING RADIO ENGINEERS Applications -Field Engineering 622 Hoskins Street 420 Taylor St. 10412 Jefferson Highway Lufkin, Texas San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. New Orleans 23, La. W.Va. Dickens 2 -6281 NEptune 4 -9558 Phone: 721 PR 5 -3100 Charleston, NEptune 4 -4242 -2661

RAYMOND E. ROHRER WILLIAM B. CARR JOHN H. BATTISON ERNEST E. HARPER & Associates Consulting Engineer & ASSOCIATES ENGINEERING CONSULTANT Consulting Radio Engineers AM -FM -TV Consulting Radio Engineers AM FM TV Specializing in AM -FM -TV 436 Wyatt Bldg. Microwave applications and measurements 2414 Chuckanut Shore Rd. Washington 5, D. C. P. O. Box 13287 934 -5 Munsey Building Bellingham, Washington Fort Worth 18, Texas Washington 5, D. C. Phone: 347 -9061 Regent 3 -4198 BUtler 1 -1551 DI 7 -2330 Member AFCCE Telephone: Member AFCCE

E. HAROLD MUNN, JR. BARKLEY & DEXTER LABS., SPOT YOUR FIRM'S NAME HERE PAUL DEAN FORD BROADCAST ENGINEERING INC. To Be Seen by 100,000° Readers CONSULTANT Broadcast Engineering Consultant Donald P. Wise James M. Moran -among them, the decision -mak- Consulting, Research & ing station owners and manag- Box 220 4341 South 8th Street Development for Broadcasting, ers, chief engineers and techni- for fm, tv Coldwater, Michigan Terre Haute, Indiana Industry & Government cians- applicants am, 50 Frankfort St. Diamond 3 -3716 and facsimile facilities. Phone: BRoadway 8 -6733 Wabash 2643 Fitchburg, Massachusetts 'ARB Continuing Readership Study

BROADCASTING, March 12, 1962 95 and corrected as requested transcript In 12 in proceeding on application of Melody Kortes Dam Camps, Wyo., to Sept. 1. proceeding on its application and Windber Music Inc. for renewal of license of WGMA WSAU Wausau, Wis.- Granted change of Community Bcstg. System for new am sta- Hollywood, Fla. Action March 2. remote control authority. tions in Windber, Pa.; on own motion, Granted motion by Radio Americana City of Burwell. Neb.- Granted cps for scheduled further hearing for March 19 in Inc., and extended time from Feb. 28 to new vhf tv translator stations on chs. 2 this proceeding. Action March 5. March 5 for filing proposed findings and and 8 to translate programs of KGIN -TV from March 14 to March 19 for filing re- (Ch. 11) Grand Island, and KHAS -TV (ch. By Hearing Examiner Jay A. Kyle plies in proceeding on its application for 5) Hastings, both Nebraska. Granted request by Burlington Bcstg. new am station in Baltimore, Md. Action Co., Burlington, N. J., and extended from Feb. 28. Actions of March 2 March 5 to March 8 time for filing reply findings in proceeding on its am applica- BROADCAST ACTIONS KSPT Sandpoint, Ida.-Granted cp to in- tion, et al. Action March 2. by Broadcast Bureau crease daytime power from 250 w to 1 kw, Granted request by Broadcast Bureau continued operation on 1400 kc, 250 w -N, and extended time from Feb. 26 to March Actions of March 6 and install new trans.; conditions. 2 for filing proposed findings in proceeding Quemado Tv Assn., Quemado, N. M.- KCHV Coachella, Calif.-Granted change on application of Quests Inc., for new am Granted cp for new vhf tv translator sta- on 970 kc from day unl. time operation station in Ashtabula, Ohio. Action Feb. 27. tion on ch. 8 to translate programs of KOB- with 5 kw -LS, continued nighttime opera- TV (ch. 4) Albuquerque, N. M.; condition. tion with 1 kw; install directional ant. (DA- By Hearing Examiner Herbert Sharfman KMET Paradise, Calif.- Granted author- 2) and new trans.; conditioned that pre - Upon oral request by Kerrville Bcstg. ity to remain silent for period ending April sunrise operation with daytime facilities Co. (KERV), Kerrville, Tex., continued 2; conditions. precluded pending decision in Doc. 14419. March 5 hearing to March 12 in proceeding WVLK -FM Lexington, Ky.- Granted SCA WPIT Pittsburgh, Pa.- Granted increased on its am application and that of KWTX to operate on multiplex basis. power on 730 kc, D, from 1 kw to 5 kw, Bcstg. Co. (KVTA), Waco. Tex. Action and install new trans.; engineering condi- March 2. Actions of March 5 tions and pre -sunrise operation with day- Granted motion by Elson Electronics KDKA Pittsburgh, Pa.- Granted license time facilities precluded pending decision Co. and continued time from March 12 to covering installation of new trans. as aux- in Doc. 14419. April 12 for exchange of applicants' affirm- iliary trans.; remote control permitted. WSOY, WSOY -FM, WVLN, WVLN -FM, ative direct written cases, from March 26 KIOEA Lake City, Colo.- Granted cp for Illinois Bcstg. Co. Decatur, Olney, and to April 26 for receipt of notification of new vhf tv translator station on ch. 10 to Effingham, Dl.- Granted transfer of con- witnesses desired for cross- examination, translate programs of KREX -TV (ch. 5) trol from Lindsay- Schaub Newspapers, Inc. from April 16 to May 15 for hearing in Santa Grand Junction, Colo. to F. M. Lindsay, Jr., et al, all stockholders. Maria, Calif., tv ch. 12 in proceeding. Ac- KTWO -TV Casper, Wyo.- Granted cp to KFMX(FM), Sherrill C. Corwin, San tion March 1. maintain trans. incorporated in present li- Diego, Calif.- Granted assignment of license Upon request by Broadcast Bureau and cense as auxiliary trans. at main trans. site. to Metropolitan Theatres Corp. without objection by applicant, further ex- KSYD -TV Wichita Falls, Tex. -Granted WBEJ Elizabethton, Tenn. -Granted cp tended time from March 1 to March 7 for cp to make changes in ant. system and to change trans. site; make changes in ant. filing initial proposed findings and from change type ant. system (increase height to 300 ft.) and in- March 27 to April 2 for filing replies in WBJA -TV Binghamton, N. Y.- Granted stall new trans.; condition. proceeding on applications of WMOZ Inc. mod. of cp to change frequency from ch. KFAM -FM St. Cloud, Minn. -Granted cp for renewal of license of WMOZ Mobile, 56 to ch. 34; ERP to vis. 215 kw; aur. to 108 to increase ERP to 20 kw; ant. height 460 Ala., and for revocation of license of Ed- kw; ant. height 700 ft.; power of trans.; ft. win H. Estes for WPFA Pensacola, Fla. Ac- type ant.; changes in ant. system; waived WJUD St. Johns, Mich.- Granted cp to tion Feb. 28. Sec. 3.613(a) of rules to permit studio lo- make changes in DA pattern. cation at trans. site. KPAT(FM) Albuquerque, N. M.- Granted By Hearing Examiner Elizabeth C. Smith Following stations were granted exten- cp to replace expired permit for fm station. Upon request by WAEB Bcstrs. Inc., sions of completion dates as shown: WTVM KCCL Paris, Ark. -Granted mod. of li- cancelled March 6 conference in proceed- (TV) Columbus, Ga., to Sept. 12; KGTV cense to change studio location and operate ing on its application to increase daytime (TV) Pocatello, Idaho, to Aug. 28; KATV trans. by remote control. power of WAEB Allentown, Pa. Action (TV) Little Rock, Ark., to Sept. 1; KLRN- WSMJ(FM) Greenfield, Ind. - Granted March 5. TV San Antonio, Tex., to Aug. 28; WRBL- mod. of cp to change ant. -trans. and studio Upon request by applicant, continued TV Columbus, Ga., to Sept. 5; KO7CR location. further hearing from March 5 to March Seminoe Kortes Tv Assn., Seminoe and WGFA -FM Watseka, 111.- Granted mod. of cp to change type trans. WGMM Millington, Tenn.- Remote - trol permitted. con

SUMMARY OF COMMERCIAL BROADCASTING Actions of March 1 WJBL- AM -FM, Compiled by BROADCASTING, March 8 Ottawa Bcstg. Corp., Hol- land, Mich.- Granted transfer of control from Bernard Brookema and Bernard ON AIR CPS TOTAL APPLICATIONS Grysen to P. J. and Bernard D. Zondervan Lic. Cps. Not on air For new stations and Peter Kladder, Jr.; consideration 2118- 000 for 84.78% interest. AM 3,627 63 100 855 KRIO McAllen, Tex.-Granted cp to in- FM 892 86 179 160 crease daytime power from 1 kw to 5 kw, TV 485` 77 81 139 continued operation on 910 kc, 1 kw -N; install new trans.; change ant. system (DA- I to DA -2) and make changes in ground system; conditioned that pending a final OPERATING TELEVISION STATIONS decision in Doc. 14419 with respect to pre - sunrise operation with daytime facilities, present provisions of Sec. 3.87 of rules are Compiled by BROADCASTING, March 8 not extended to this authorization, and such TOTAL operation is prohibited. KFIF, Southwest Bcstg. Co., Tucson, Ariz. VHF UHF TV -Granted assignment of license to R. E. Commercial 463 90 553 Pruitt, Jr. and John F. Badger dfb under Non -Commercial 41 same name. 14 55 WISK, Sumter Bcstg. Co., Americus, Ga. -Granted assignment of cp to Sumter Bcstg. Inc. COMMERCIAL STATION BOXSCORE KBMY, Billings Bcstg. Co., Billings, Mont. Granted assignment of cp to Kenneth Compiled by FCC, Jan. 31 Nybo, et al., dfb under same name (new partnership). AM FM TY KLFM(FM), Harriscope, Inc., Long Beach, Calif.- Granted assignment of license to Licensed (all on air) 3,622 900 485' Harriscope Music Corp. Cps on air (new stations) 77 67 74 WRAB, Marshall County Bcstg. Inc., Arab, Cps not on air (new stations) 140 176 85 Ala.- Granted license for am station. Total authorized stations 3,839 Granted licenses for following fm sta- 1,143 645' tions: KOL -FM Seattle, Wash.; KONG -FM Applications for new stations (not in hearing) 455 122 40 Visalia, Calif.; KHFR Monterey, Calif. Applications for new stations (in hearing) 185 21 63 KYSM-FM Mankato, Minn.- Granted li- Total applications for new stations 640 143 103 cense covering increased in ERP and Applications for major changes in hearing) changes in trans. equipment. (not 489 89 32 WHOO Orlando, Fla. -Granted license Applications for major changes (in hearing) 76 4 11 covering installation of new trans. as aux- Total applications for major changes 565 93 44 iliary trans. Licenses deleted 0 1 O WMAL Washington, D. C.- Granted licenses covering installation of new main Cps deleted 2 11 3 and auxiliary trans. KOL Seattle, Wash. -Granted license ' There are. in addition, 11 tv covering installation of new trans. stations which are no longer on the air, but retain their KHUB Fremont, Nebr.- Granted license licenses. 'Includes one STA. 'Three commercial cps have been changed to noncommercial covering increase in power, change of hours educational. of operation, and installation of new trans. WHEW Riviera Beach, Fla.- Granted license covering change in hours of opera-

96 (FOR THE RECORD) BROADCASTING, March 12, 1962 tion; installation of DA -N; and changes in 10, 1962, standard broadcast applications BP- 14792: KCVR Lodi, Calif. -KCVR ground system. listed below will be considered as ready Radio. Has: 1570kc, 1kw, D. Req: 1570kc, WREB Holyoke, Mass.- Granted license and available for processing, and that pur- 5kw, DA, D. covering installation of new trans. suant to Sec. 1.106(b) (1) and Sec. 1.361(c) BP- 14794: KWIP Merced, Calif.- Yosemite WJEF Grand Rapids, Mich.- Granted li- of commission rules, application, in order to Bcstrs. Inc. Has: 1580kc, 500w, D. Req: censes covering change in ant.-trans. loca- be considered with any application appear- 1580kc, 1kw, D. tion; changes in ant. and ground system; ing on following list or with any other ap- BP- 14795: WONN Lakeland, Fla. -WONN specify one main trans. for day and night plication on file by close of business on Inc. Has: 1230kc, 250w. uni. Reg: 1230kc, use: and for remote control operation; cov- April 9, 1962, which involves conflict neces- 250w, lkw -LS, unl. ering use of present licensed main night- sitating hearing with application on this list. BP- 14796: WWPA Williamsport, Penn. - time trans. as an alternate night and aux- must be substantially complete and tend- Summit Enterprises Inc. Has: 1340kc, 250w, iliary day, and for remote control operation. ered for filing at offices of commission in unl. Reg: 1340kc, 250w, 1kw -LS, unl. WGY Schenectady, N. Y.- Granted mod. Washington, D. C. by whichever date is BP- 14797: NEW, Fort Wayne, Ind. -Fort of licenses to operate main and auxiliary earlier: (a) close of business on April 9, Wayne Bcstg. Co. Reg: 1090kc, 5kw, DA, D. trans. by remote control. 1962, or (b) earlier effective cut -off date BP- 14798: KANE New Iberia, La. -New WGGA, Blue Ridge Bcstg. Co., Gaines- which listed application or any other con- Iberia Bcstg. Co. Has: 1240kc, 250w, unl. ville, Ga.- Granted mod. of license to flicting application may have by virtue of Req: 1240kc, 250w, lkw -LS, unl. change name to Southern Bcstg. Co. conflicts necessitating hearing with applica- BP- 14799: KWOR Worland, Wyo.- Joseph WMVO -FM Mount Vernon, Ohio- Granted tions appearing on previous lists. P. Ernst. Has: 1340kc, 250w, unl. Reg: cp to install new trans. Attention of any party in interest desir- 1340kc, 250w, 1kw -LS, unl. WOPA -FM Oak Park, Ill. -Granted cp to ing to file pleadings concerning any pend- BP- 14801: KDZA Pueblo, Colo. -Pueblo increase ERP to 8.1 kw; change ant. height ing standard broadcast application pursuant Radio Inc. Has: 1230kc, 250w, unl. Reg: to 230 ft.; install new ant.; and change to Sec. 309(d) (1) of Communications Act 1230kc, 250w, lkw -LS, unl. trans. power output to 1.425 kw; conditions. of 1934, as amended, is directed to Sec. 1.359(i) commission provisions BP- 14803: KRKC King City, Calif. - KACL Santa Barbara, Calif.-- Granted of rules for KRKC Inc. Has: 1570kc, 250w, D. Req: mod. of cp to change type trans. governing time of filing and other requirements relating to such pleadings. Ann. 1490kc, 250w, 1kw -LS, SH. March 2. BP- 14807: NEW, Baraboo, Wis.-Baraboo Actions of Feb. 28 Applications from top of processing line: Bcstg. Corp. Reg: 740kc, 250w, D. Granted renewal of licenses for follow- BP -8548: WVOK Birmingham, Ala. -Voice BMP -9486: WKBA Vinton, Va.-Roanoke- ing Westinghouse Bcstg. Inc. stations: of Dixie Inc. Has: 690kc, 50kw, DA, D. Req: Vinton Radio Inc. Has: 1550kc, lkw, D. KDKA -TV (auxiliary trans. only) Pitts- 690kc, 50kw, D. Req: 1550kc, 10kw, DA, D. burgh, Pa.; KYW -TV (auxiliary trans. & BP- 11397: WKEE Huntington, West Va.- BP- 14811: NEW, Hamden, Conn.- Contin- ant. only) Cleveland, Ohio; WBZ -TV (aux- Geyer Bcstg. Co. Has: 800kc, 1kw, D. Req: ental Bcstg. Co. Reg: 1530kc, lkw, DA, D. iliary trans. only) Boston, Mass.; WJZ -TV 800kc, 5kw, D. BP- 14812: NEW, Elizabeth, N. J. -Radio (auxiliary trans. only) Baltimore, Md.; BP- 11574: NEW Indianapolis, Ind. -Ralph Elizabeth Inc. Reg: 1530kc, 500w, D. WIND (alternate main only), Chicago. Dl. Luke Walton. Req: 810kc, 250w, D. BP- 14822: WTTF Tiffin, Ohio -WTTF Inc. KCVL, Colville Bcstg. Co., Colville, Wash. BP- 11668: WRWJ Selma, Ala. -Central Has: 1600kc, 500w, DA, D. Req: 1600kc, lkw, -Granted assignment of license to Mer- Alabama Bcstg. Co. Has: 1570kc, 1kw, D. DA, D. rick and Norman C. Davis d/b under same Req: 1570kc, 5kw, D. BP- 14823: NEW, Hastings, Minn. -Hastings name; consideration $60,000. BP- 13519: KLPR Oklahoma City, Okla. - Bcstg. Co. Reg: 1460kc, 1kw, D. Granted renewal of license for follow- Big Chief Bcstg. Inc. Has: 1140kc, 1kw, D. BP- 14824: WKIP Poughkeepsie, N. Y.- ing stations: KENA Mena, Ark.; KRIH Reg: 1140kc, 500w, lkw -LS, DA -N, unl. Dutchess County Bcstg. Corp. Has: 1450kc, Rayville, La.; KRMO Monett, Mo.; WAUG- BP- 14081: NEW North Atlanta, Ga.-J. 250w, unl. Req: 1450kc, 250w, lkw -LS, unl. AM-FM Augusta, Ga.; WBCH Hastings, Lee Friedman. Req: 680kc, 5kw, DA -1, unl. BP- 14827: KWLC Decorah, Iowa-Luther Mich.; WDBC Escanaba, Mich.; WDSM-AM- BP- 14199: WEEP Mt. Oliver, Penn. - College. Has: 1240kc, 250w, unl. (Shares TV Superior, Wis.; WDSP De Funiak Golden Triangle Bcstg. Inc. Has: 1080kc, KDEC). Req: 1240kc, 250w, lkw -LS, unl. Springs, Fla.; WEKY Richmond, Ky.; 1kw, D (Pittsburgh, Pa.), Req: 1070kc, 500w, BP- 14828: KDEC Decorah, Iowa-Scenic WGRO Lake City, Fla.; WHCO Sparta, Dl.; DA -1, unl. (Mt. Oliver, Pa.). Bcstg. Inc. Has: 1240kc, 250w, unl. (Shares WKHM Jackson, Mich.; WKMH -FM Dear- BP- 14294: KHOT Madera, Calif.- Glomor KWLC). Req: 1240kc, 250w, lkw -LS, unl. born. Mich.; WKTS Sheboygan, Wis.; Inc. Has: 1250kc, 500w, DA, BP- 14834: WLAN Lancaster, Pa.- Peoples WLOC Munfordville, Ky.; WMTH -FM Park Music Bcstrs. Bcstg. Co. Has: 1390kc, lkw, DA -N, uni, Ridge, Ill.; WNIC -FM De Kalb, Ill.; WNWC D. Req: 1250kc, 500w, D. (FM) Arlington Heights, Ill.; WQMS (FM) BP- 14380: NEW, Houma, La. -Gulf South Continued on page 103 Hamilton, Ohio; WREO Ashtabula, Ohio; Bcstrs. Inc. Reg: 1010kc, 500w, DA, D. WRHS -FM Park Forest, Dl.; WRMA Mont- BP- 14386: NEW Maplewood, Minn.-Ram- gomery, Ala.; WROK -AM -FM Rockford, sey Bcstg. Co. Req: 1010kc, 250w, DA, D. Ill.; WSAM-AM -FM Saginaw, Mich.; WSEI BP- 14387: NEW Pinellas Park, Fla.- Pinel- (FM) Effingham, Ill.; WSOY -AM -FM & alt. las Radio Co. Reg: 570kc, 500w, DA, D. main., Decatur, Ill.; WTAX Springfield, BP- 14413: NEW Oakland, Md.- Oakland Ill.; WVLN -AM -FM Olney, Ill.; WWGP -AM- Radio Station Corp. Req: 1050kc, 500w, D. FM Sanford, N. C.; K71AN Anderson Valley BP- 14450: KCSR Chadron, Neb. -Com- Television Inc., Boonville, Calif.; K73AM munity Service Radio Co. Has: 1450kc, EYCE!+1 Anderson Valley Television Inc., Boonville 250w, unl., Req: 61okc, 1kw, D. and Philo, Calif.; K77AC John Day Valley BP- 14468: WFMW Madisonville, Ky. -Mes- Television Inc., John Day, Oreg.; K72BD, singer Bcstg. Inc. Has: 730kc, 250w, D. Req: K78AP, K82AK, Miami Translator System, 730kc, 500w, D. Inc., Miami, Texas; K74AU, K77AL, K80AO, BP- 14515: WISN Milwaukee, Wis. -The Spencer Area Television Inc., Spencer, Hearst Corporation. Has: 1150kc, 5kw, DA- Iowa; K72AK Yosemite Park and Curry Co., 1, unl. Req: 1130kc, 10kw, 50kw -LS, DA -2, Yosemite National Park, Calif. unl. KUTY Palmdale, Calif.- Granted exten- BP- 14525: WODY Bassett, Va. -WYTI Inc. sion of completion date to March 23; with- Has: 900kc, 250w, DA, D. Req: 900kc, 500w, out prejudice to such further action as DA, D. commission may deem warranted in con- BP- 14539: NEW Owensville, Mo.- Frank- nection with assignment application now lin County Bcstg. Inc. Req: 1220kc, 250w, D. pending before commission. BP- 14580: NEW Everett, Penn. -Dennis A. Sleighter and Willard D. Sleighter. Req: Action of Feb. 27 1050kc, 250w, D. KHQ Spokane, Wash. -Remote control BP- 14591: WGBS Miami, Fla. -Storer permitted. Bcstg. Co. Has: 710kc, 10kw, 50- kw -LS, DA- 2, unl. Req: 710kc, 50kw, DA -2, unl. BP- 14639: NEW Sauk Rapids, Minn.-Tri- Processing line County Bcstg. Co. Req: 800kc, 250w, D. Notice is hereby given, pursuant to Sec. BP- 14758: KMIS Portageville, Mo. -New 1.354(c) of commission rules, that on April Madrid County Bcstg. Co. Has: 1050kc, 250w, TRA D. Reg: 1050kc, lkw, D. BP- 14773: NEW Kaukauna, Wis. -Fox River Communications Inc. Req: 1050kc, REMOTE CON lkw, DA, D. BP- 14780: WPRW Manassas, Va.- Prince Simple, reliable, direct, all- relay, William Bcstg. Corp. Has: 1460kc, 500w, D. pushbutton control. Req: 1460kc, 5kw, DA -2, unl. BP- 14781: WAGN Menominee, Mich. - a of Men -Mar Bcstg. Corp. Has: 1340kc, 250w, Single meter reads in "Percent unl. Req: 1340kc, 250w, lkw -LS, unl. Normal." It's BP- 14784: NEW, Burgaw, N. C.- Pender -x. brand NEW Bcstg. Co. Req: 1470kc, lkw, D. " Specified by major networks and BP- 14786: NEW, Kenosha, Wis.- Service the majority of unattended 50 KW and Bcstg. Corp. Req: 1500kc, 250w, DA, D. stations in the United States. III TRANSISTORIZED BP- 14787: WBYS Canton, 111.- Fulton County Bcstg. Co. Has: 1560kc, 250w, D. Write for details today EE too Req: 1560kc, 10kw, DA, D. BP- 14789: WIFM Elkin, N. C. -Tri- County See it at N A B Bcstg. Inc. Has: 1540kc, 250w, D. Req: c.crrt.z_cit-e_n_ca.e IE JTI 1540kc, lkw, D. Space 17E BP- 14790: KLMX Clayton, N. M.- Ari -Ne- Mex Bcstg. Corp. Has: 1450kc, 250w, unl. MANUFACTURING COMPANY Req: 1450kc, 250w, lkw -LS, unl. ISARKES TARZIAN INC BP- 14791: NEW, Blue Earth, Minn. Box 17040 Dallas 17, Texas tIFE,YnK Y,odurEE ol ranor,w-rod., Faribault County Bcstg. Co. Req: 1560kc, 647'b Subsidiary of Ling-Tem.-Vaught, Inc. 250w, D.

BROADCASTING, March 12, 1962 97 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINA L DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -42.00 minimum HELP WANTED 25¢ per word -$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE advertising require display space. AU other classifications 30¢ per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately. please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BaotxarrlNG ex prods' repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted -(Cont'd) Announcer -lst ticket engineer for good Help Wanted -Management Sales music station, maintenance necessary. George Williams, KGHM, Brookfield, Mis- Wanted immediately experienced broadcast Announcer -salesman with accent on sales. souri. salesman to head Midwest office of new To do 6 pm to midnight shift on swinging major market station representative. Give album FM station. Minutes away from Announcer with 1st phone immediate open- full details. Box 132K, BROADCASTING. the Nations Capital. Send tape and resume ing. Contact Len Savage, WEZN, Elizabeth- to WSMD -FM, Waldorf, Maryland. town, Pennsylvania. Manager for small, western Washington station. Must know the business. Box 140K, Can you sell FM- Stereo? WSYR -FM is look- Experience, musical knowledge, and smooth- BROADCASTING. ing for a young man with faith and ability ness pays off at WICY, Malone, N. Y. to sell FM. Must be self -starter and pro- Manager, Southern Florida, 500 -watt day- motion minded. This is salary plus bonus Immediate opening, experienced, mature time, stock available. Box 160K, BROAD- position. Call Al Eichoizer at GR 4 -3911 or delivery for 5 -kw daytimer. Complete re- CASTING. write 1030 James St., Syracuse, New York. sume and audition to WLSI, Pikeville, Ken- tucky. Manager wanted for new small market East Executive caliber salesman with proven Coast daytime station. Must be strong on sales and promotion background. Full time Experienced announcer for radio station sales and experience limited budget opera- travel, protected territory. Send resume, station WVOS, Liberty, New York. Call or tor. Box 165K, BROADCASTING. pix, Bess Gilmore, Community Club awards, write to H. Borwick. Westport, Connecticut. Sales -minded general manager of independ- Radio and Television Placement. Midwest ent in major Tennessee market. Substantial Radio and Television Placement. Midwest saturation, plus major markets. Over 650 salary and profit incentive. Will also con- saturation, plus major markets. Over 650 stations. Write Walker Employment, 83 So. sider ownership incentive. Experienced man stations. Write Walker Employment. 83 So. 7th St., Minneapolis 2, Minn. Now! interested in permanent place in commun- 7th St., Minneapolis 2, Minn. Now! ity. Replies to Box 180K. BROADCASTING. Technical AGENCY -ADVERTISER Manager -Sales manager. Los Angeles class If you are a competent technical man with B FM station. Complete charge sales ac- Local sales position available for right man 1st phone who likes to get things done tivity. Successful previous sales experience with advertising agency, 705 Olive Build- and likes creative, challenging work and required. Full details to E. A. Wheeler, ing. Can make $139.72 -$205.17 weekly radio are interested in growing with an East - WEAW, Evanston, Illinois. and tv, St. Louis 1, Missouri. Chestnut I- Coast 2- station management with more to 6657. come, please write soon to Box 78K, Sales BROADCASTING. Wanted -Sales Manager for NBC outlet in Announcers Wanted transmitter engineer -first ticket medium market. Excellent opportunity for Announcer -combo with 1st phone. New experience or car not required. Western man long on local -regional sales ability. Maryland Regional balanced format- excel- Pennsylvania ... Box 124K, BROADCAST- Box 36K, BROADCASTING. lent opportunity. Box 671J, BROADCAST- ING. ING. Florida East Coast fulltimer in metropolitan Top notch Chief Engineer for 5 kilowatt market needs experienced salesman with Announcer wanted- morning man, 5000 daytimer. Stress engineering and admin- proven sales record. $100 base plus 15%. watt station. Upper Midwest-some tv istrative ability. Box 179K, BROADCAST- Give complete resume first letter. Box 40K, duties experience necessary. Send picture ING. BROADCASTING. and audition tape to Box 38K, BROAD- Want technical man with experience on Radio -television salesman. Iowa market. CASTING. transmitter, directionals and studio main- Group ownership offers individual growth. Fully experienced, top forty di with pro- tenance. Also must be familiar with studio Limited experience accepted. Midwesterner duction talent and supervision potential. production. Excellent conditions with mar- preferred. Box 44K, BROADCASTING. Detailed resume, picture and comprehensive ket's #1 rated station. Alcoholics and tape a must. Indiana metro. Box 69K. psychos need not apply. J. M. Hall, KWBB, Western Pennsylvania. TV station wants BROADCASTING. P.O. Box 486, Wichita, Kansas. experienced, creative, radio or tv salesman Active local and regional accounts plus Beginning engineer with 1st class ticket. guarantee, I'II send you an aircheck of our top rated Immediate. Call Manager, WDBC, Escanaba, commission, fringe benefits. Box Illinois station . then if you think you 130K, BROADCASTING. can fit into our modern swinging format Michigan. I-f I'll want to hear your tape. First tickets Chief Engineer wanted immediately to con- you have Ideas, Inspiration, work, op- given preference. Salary open. Box 116K, portunity for $6- 8,000. KFRO, Longview, struct and be on staff of new 50,000 watt Texas. BROADCASTING. fulltime directional Central New Jersey you in New Pennsylvania station. If are now located Sales manager to live in paradise. Suburban station-position immediately. Jersey, Eastern Pa., southern New York, or Honolulu station needs experienced family Bright personality with PD potential Connecticut. please contact Herbert Hobler. man middle road pop format -rush tape. Box 101 West 67th St., New York City. Phone seeking permanent. growing future. 155K, BROADCASTING. Not a desk job; need hard- working ad- TR 3 -5800. vertising man with Ideas, able to outsell If you have a first phone. Ilke and know Engineer -announcer. Maintain equipment at any competition. Salary plus override - adult music and can produce a good all new 500 watt daytimer. Tape, resume. figure open. Adult programming, good nite radio show, send air check, resume salary requirements to Manager, WLKM, local ratings. World's best living condi- and salary to: WEAT, P. O. Box 70, West Three Rivers, Michigan. tions. K -Lei, Kailua, Hawaii. Palm Beach, Florida. Radio and Television Placement. Midwest Modest southeastern Oregon one market Immediate full -time opening for an an- saturation, plus major markets. Over 650 community station seeking good commercial nouncer with first-phone. Experience neces- stations. Write Walker Employment, 83 So. manager -announcer. Excellent hunting and sary. No drifters. Adult music and news. 7th St., Minneapolis 2, Minn. Now! fishing, skiing in season. Opportunity for Send tape and bio to: Don Robinson, KMON outdoors minded individual to live in area Radio, Great Falls, Montana. Production- Programming, Others affording friendly, lo- pressure staff. Mar Pied man preferred -excellent schools. Disc -jockey wanted for Montanas most pro- New J y. Journalist- announcer for adult Salary plus commission. Send tape, resume gressive radio station, programming for music station. Permanent. Send resume and photo to Manager, KQIK, Lakeview, music. Married man, tight board, bright and tape. Box 264J, BROADCASTING. Oregon. personality. Best climate and modern city Immediate opening for experienced, ag- of 80,000. Good future for hard worker - gressive news -man on middlewestern, news $200 weekly commission easy selling low good base to start. Mature responsible man. conscious station. Send resume and tape cost advertising to retailers. National maga- Contact Jack Bolton, Operations Manager, to Box 790J, BROADCASTING. zine. State franchise available for success- KOOK Radio, Billings, Montana. ful man or woman. Box 369A, Westport, Need controversial newsman- Interviewer Connecticut. Adult good music small market station em- capable of asking "why" as often as "who - phasis what-where- and-when," Major market -west Experienced radio salesman wanted -WIRK ood livinginwChesapeake Bay area. Salary coast. Send background and tape (includ- -West Palm Beach, Fla. Apply in person open for discussion. Contact Sam Cannon, ing interview) to: Box 127K, BROADCAST- only. WCEM, Cambridge, Maryland. ING.

98 BROADCASTING, March 12, 1962 Help Wanted- (Cont'd) Situations Wanted -(Cont'd) Situations Wanted- (Cont'd) Production- Programming, Others Announcers Announcers Northern Illinois station has opening for Available now -Personality d.j. and news- DJ- Production man just for you. Don't wait competent commercial copy writer and man -28-Vet. Almost 2 yrs. experience in send for an aircheck now. I am presently traffic manager. Fine opportunity. Progres- all time slots. Humorous, sober, reliable, employed but mail today. Box 172K, sive station in university city. Send pic knows music and show biz. Lots of poten- BROADCASTING. and resume to Box 177K, BROADCASTING. tial. To be married in May so need position immediately. Would prefer Boston, Announcer would like permanent position Newswriter for radio /tv, must be experi- Providence, New England area. Resume and on announcer's staff at a country and west- enced reporter and writer. AFTRA salary tape sent on request. Box 937J, BROAD- ern station. Good air man. First phone. No range-$103.75 to $132.75. Send detailed re- CASTING. maintenance. Two years experience. Single. sume to Personal Office, Crosley Broad- Prefer a Tennessee station. Presently em- casting Corp., 140 West 9th St., Cincinnati Ambitious young married man with six ployed by a North Carolina station. Write 2, Ohio. years radio -tv experience in multi- market. Harley Brewer, 319 Ward Street, Thomas- announcing, d.j.'ing, programming, and ville, North Carolina or call 28435 in Radio news -man for radio /tv operation. selling-wants position with future. Box Thomasville. Gather, write and air Apply to Bob 23K, BROADCASTING. Frank, News Director, WOC, Davenport. Staff announcer -Two years experience - Iowa. Young announcer, di, 2 years experience, single-30-no car. $80 -$90 -will relocate. veteran, good voice, good production, Like South. Bob. New Haven, Connecticut. pleasant mature approach ... medium mar- UN 5 -3528. ket desired. Box 52K, BROADCASTING. RADIO J.D., your D.J. Entering 10th year! 3rd Major market personality: PD, production, class ticket. BA. Relaxed, casual sell! Want music director, promotion. tv background; late, all -night shift. Jim Dougherty. 103 Situations Wanted-Management degree; 25, leaving service; wants air Middle Road, Muscatine, Iowa. shift plus administrative responsibility. Box 80K, BROADCASTING. Announcer -d.j. Good team man. New York Check advertisement "station manager- City or Long Island area. Phone HY 3-0927 sales- manager." Display -radio situations Announcer, fast board, experienced, mature -4 to 5 PM. wanted. sound, veteran, not a floater. Box 72K, BROADCASTING. Top dl. 22, presently employed ready to General manager: Currently successful mar move up. 3 years experience morning and ket 75,000 -100,000 class. Aggressive go- New Jersey . . Newsman- announcer, ex- afternoon. Must be challenging. Good job getter. Top sales -programming- leader. De- perience, married, service, college, 22, -top references. Bob Harrington, WORP, velop go -go -go staff. Ready management available January, 1963. Box 83K, BROAD- Belle Fontaine, Ohio. larger market. Looking for manager to ac- CASTING. cept complete responsibility, one who knows Fully experienced announcer -all phases. way to the top is to put stations on top? Sportscaster- announcer. 5 years experi- Strong on news, comm, pop. Gospel, hill- I have proof positive I'm the man. Contact ence- strong- play -by -play, all sports. De- billy, character hillbilly show. Desire to me, what can you lose. Don't put it off. pendable, Leland Powers grad. Box 115K, locate-Virginia, West Va., Tennessee or Motivation is the answer. Box 871J, BROAD- BROADCASTING. Kentucky. Phone Wes Hendrix, Rockmart, CASTING. Georgia. 684- 3398- between 9 AM and 12:00 Announcer, first phone. Single, 20. Six noon. Desire Operations Manager berth-large months experience. Any location. Box 118K, facility or group. 7 yrs. engineering from BROADCASTING. Creative, young format di desires reloca- construction thru group chief; 15 yrs. tion by June 25. Seven years all phases of Metropolitan AM -FM V.P. & General Man- College graduate with mature sound and radio. Will travel anywhere. Resume and ager; can handle all phases. Box 39K, two years commercial experience with tape available. Ron Shannon, 916 W. BROADCASTING. adult programming. Tape, pix, resume at Spring Street, Appleton, Wisconsin. once to Ohio, Indiana, Kentucky station. Manager that sells! Heavy on local pro- Box 123K, BROADCASTING. Single -mature. Desire announcing, news- gramming; age 32, with 11 years experi- casting, sales, and service, in one or two ence. Box 121K, BROADCASTING. Grown -up announcer, the best, with 1st market area in New York, New Jersey, ticket; top news man, interviewer, com- Pennsylvania, or New England. Adult audi- Are you working more now? . . . but pro- mercializer. Box 137K, BROADCASTING. ence, no screamers. Experienced conti- fiting less? Experienced general manager nuity, sales, announcing. Joe Martin, Hotel with original sales and programming ideas Experienced midwest jazz di desires full - Windermere, 260 Washington St., Bingham- wants southeastern station management time specialization. Will produce excellent ton, N. Y. with ownership possibilities. Married. all jazz or oriented show. Programming veteran. Box 156K, BROADCASTING. capability. 31, family man -good salary im- Top -rated c &w di desires relocation by perative. Box 138K, BROADCASTING. June 25. 7 years experience. Nashville back- Consultant: Well regarded industry reputa- ground. Resume and tape available. Rick tion practical experience background. De- Announcer- Experience: Midwest, N. Y. Priebe, 916 W. Spring St., Appleton, Wis- veloped six stations to profitable sale past State; D.J., news, commercials, network, consin. four years. Desire manager /sales manager live, am, fin. Good voice, effective lan- permanent association. Reasonable salary. guage, excellent references. Prefer good Announcer, experienced-Jack J. Quirk, Box 175K, BROADCASTING. music station. Midwest, West. Box 143K. 158!4 Bertha, Wausau, Wisconsin. Viking BROADCASTING. 2 -4216. General Manager. Let's talk about sound Tasteful sarcasm my specialty. 29, single, 4 basic radio. No miracle worker. Will build Looking for greener fields. Four years ex- year . years experience, first phone, BA, good lively sound . loyal audience . perience- single but very dependable. Will and pleasant operation. Experience: engi- travel anywhere. News, music, sports - teaching broadcasting. Tom Wade, 5224 Dallas. MElrose 1 -3049. neering di pd sales . baseball play-by -play. Currently employed. Parkland Avenue, GM. Northeast only. Reply Clint Morse. 311 Network affiliate. Box 144K, BROADCAST- E. St., Salisbury, Md. PI 2 -7844. School of Broadcasting and Announcing William ING. graduates available. Thoroughly trained, Announcer /salesman. Young, cheerful. Ver- eager. 1697 Broadway, N. Y. Sales satile showman. Tight production. Tape, references. Box 148K, BROADCASTING. Top experienced account executive, now Country announcer, first phone, employed Technical employed. Excellent references. Know part-time. 10kw, seeking fulltime employ- Florida market. Write Box 134K, BROAD- ment. Box 151K, BROADCASTING. CASTING. Chief Engineer. Presently employed. Ex- Aspiring announcer seeks first job. Well perienced am/fm construction- mainten- Account executive with excellent refer- qualified and trained. Some college, third - employed, in- ance- directional systems. Some tv-all ences, no drifter, presently phone. Box 158K, BROADCASTING. audio. $175.00 minimum. Box 113K, BROAD- terested mid -west or Chicago. Write Box CASTING. 135K, BROADCASTING. PD- Announcer -32, 12 years experience - Best references. No screamer. Box 159K, First phone, limited operating experience. BROADCASTING. Veteran. Desires xmtr watch, prefer Cali- will consider Pacific Northwest. Announcers Announcer D.J., bright sound. tight board, fornia but experience, matured veteran, want to settle. Box 142K, BROADCASTING. Country disc jockey, desires full time air Box 181K, BROADCASTING. Chief engineer: 20 years experience non- work. Experienced, employed. Box 8593, Midwest di., first phone, good production, directional and directional operation, also BROADCASTING. seeking midwest market. Experienced and studio and transmitter maintenance. 170K, BROADCASTING. Family. Prefer 5,000 watts or higher. Ex- Sports announcer looking for sports minded dependable. Box No Box of references. Box 922J, cellent references. announcing. station. Finest Desire to continue college but recently 162K, BROADCASTING. BROADCASTING. married. Need permanent position with as Calm, sured security. Diversified commercial and First class licensed. Chief, combo experi- Experienced announcer - salesman. three ence. Available immediately. Room C, Bay- aggressive, confident. Started at 500 wafter educational broadcasting experience, Box years. and/oro ard Hotel, Dover, Delaware. REdfield 4- -now moving up. Will go anywhere. 3531. 22K, BROADCASTING. announcing. eBox 171K,1K, BROADCASTING

99 BROADCASTING, March 12, 1962 Situations Wanted- (Cont'd) Situations Wanted- (Coned) Help Wanted- (Cont'd) Technical Production- Programming, Others Production -Programming, Others First phone engineer: Five years experi- Eight years experience as announcer -di- Artist, southern VHF, seeks man experience in transmitter maintenance and con- newsman, play -by -play sports. Desire enced in tv art to assume responsibilities trol room operation. Interested in learning stable -permanent position. Presently on for art work, scenic design and printing television. Will announce if needed. Call news staff of radio -tv station in major layout. Attractive company benefits, pleas- Jim Hogg, Albuquerque. New Mexico. 298- market. All areas considered. Joseph Jan- ant working conditions. Please submit re- 3474. sen, 800 Sherman Avenue, Sharon, Penn- sume and recent photo. references. salary sylvania. Dlamond 7 -2083. requirements to Box 9235, BROADCAST- Announcer engineer, good at both, 8 years ING. experience up to 5kw. Now working in Chicago area, would like to stay in vicinity. TELEVISION TV newsman for large Florida market. Ex- but looking for opportunity. Directional and perience or good potential as reporter - construction experience. Run good program Help Wanted-Sales writer, on- camera performer, able to handle no rock. 1st ticket, will assume chiefs 16mm camerae. Send short VTR or SOF duties. DAvis 8 -6451, Evanston, Illinois- Rocky Mountain West TV station needs Box 9503'. BROADCASTING. after 6 PM. young alert salesman for medium market. Wanted -Artist for NBC outlet in medium Active accounts plus guarantee . No. 1 station in a boom area. Send pig and size market. multiple station ownership. resume to Box 9863', BROADCASTING. Send sample of work and salary require- Production- Programming, Others ment. Box 35K, BROADCASTING. Attention Agency /Advertiser and Network Executive -can you recommend a recent Experienced. creative TV commercial writer News editor. journalism graduate, no air college grad, interested but not necessarily for midwest metropolitan area network work. Box 774J, BROADCASTING. educated in the field of television. Ill train station. Excellent opportunity . . . writers the right young man from the ground up work directly with clients . . . no local Writer, director- producer wants responsible -station operations with emphasis on agencies involved. Send samples and corn - position overseas. Box 999J, BROADCAST- sales. Rewarding position for aggressive plete resume. Top salary . advancement ING. young man in prosperous Southern market. . . profit sharing. Box 46K. BROADCAST- Write Box 8K, BROADCASTING. ING. Aggressive, capable newsman, two years ex- News director. Must be experienced re- perience plus strong background news- Radio- television salesman. Iowa market. porter and on -air news personality capable papers, magazines, AYES. Qualified handle Group ownership offers individual growth. of directing department and personally air- public affairs, news -In- depth, commentary. Limited experience accepted. Midwesterner ing prime evening newscasts. Duties in- Write lively copy. Interesting, authoritative preferred. Box 45K. BROADCASTING. of documentaries news conscious clude creation editorials, delivery. Want major and public service programs. No. 1 station metropolitan station. Married, 30, currently Sales manager . for pre- freeze CHF CBS area station with No. in major market with good news sources. available. Let's arrange interview. Box 17K, major market 910.000. een.I ,Pe,,n BROADCASTING. 1 ratings all surveys. Quality operation Starting salary and strictly rate card. Also 1000 watt adult references. Box 49K. BROADCASTING. music, top production CBS radio station. Florida agencies, tv & radio stations. Male Help wanted: Director-Rwttrher. 40 hour copywriter, plenty of experience. Specialty Requires administrative and personal radio and television sales experience, creative week. Ideal climate and Wing conditions. is creative copy that sells. Won't work for KKTV. Colorado Springs. Colorado. peanuts but will for oranges. Box 56K, selling ideas, civic Interest, sales promotion BROADCASTING. and merchandising know -how. Starting salary $15,000 plus incentive plan. Include Program Director-Leading VHF has open- complete resume, sales record and refer- ing for P.D. with proven administrative Girl Friday-Good bookkeeper, office man- ences. Box 50K, BROADCASTING. ability. The man we are seeking must be ager and secretary. Seven years experience well grounded all phases of TV program in radio. Have set up and supervised cen- Western Pennsylvania. TV station wants operation and capable of doing limited per- tralized accounting systems for chain opera- experienced, creative, radio or to sales- forming including one Important newscast tions. Presently employed and have won- man. Active local and regional accounts daily. Send complete information, photo. derful boss. but need change of scenery. plus guarantee, commission, fringe benefits. news tape to WcAV -TV, Savannah, Georgia Box 33K, BROADCASTING. Box 131K, BROADCASTING. All replies confidential. Writer, newsman -station promotion man- TV station In top 35 in Central Atlantic has ager. Broadcast, newspaper, agency, pr, opening for experienced, creative man who TELEVISION industrial background. Wants Texas or knows how to make presentations and southwest location. Box 119K, BROAD- close. Growing company now in 3 markets. CASTING. Guaranteed open depends upon back- Situations Wanted - Management ground and ability against good commis Canadian, 33, 13 years radio -tv writing, an- sions. Interested only in men capable of Solid manager. 47. 28 years Imaginatively nouncing, news. Was p.d. of 10kw fine earning $12- $14,000. Box 174K, BROAD- commercial experience -all phases. Box 65K. music station. Offers? Box 133K, BROAD- CASTING. BROADCASTING. CASTING. Manager -commercial m -eight years New station, or revamping? We can handle Announcers experience in tv management. Proven your tv and radio production, plus all of ability to build and train sales staff to your tv operations! Combined total of over become producers. Will consider VHF or 12 years experience, announcing, writing News editor and newscaster- professional UHF operation. Hard worker preferring and operating! Both dependable, energetic only. Wanted for Westinghouse station . salary plus incentive in large nr small mar- family man! Box 152K, BROADCASTING. please send tape and photo. Box 129K, ket. Box 110K. BROADCASTING. BROADCASTING. Newsman. Newscaster -reporter -writer, 16 years radio and tv. Features a speciality. Sales College. Can photo -edit. Former news di- Technical rector. If no vacancy save this for your files. Box 154K, BROADCASTING. After 15 years of top television production. TV engineer. Excellent engineering op- I desire to join television sales staff. Past Washingtonian, long experienced in ways portunity with a leading midwestern tv experience as Production head. advertising of Capital, established position in field of station. Experience required. First class executive. tangible and intangible salesman communication: radio, published word, lec- license desirable. Send detailed resume and great asset. Resume. Box 149K, BROAD- salary requirement to Box 2263, BROAD- CASTING. ture platform, personal contacts. Top refer- CASTING. ences. Services available in D. C. Box 183K, BROADCASTING. Experienced TV salesman available im TV control room maintenance and opera- mediately. Know many leading New York tions man wanted by southeastern CBS - Program Director. My major market sta- agencies personally. College graduate. Mar- new VHF outlet. Good pay plus chance for ad- ried, one child. Age 30. Rackcround in- tion has owner. Available after March vancement. Send full resume plus salary cludes busing and producing in top ten 16. I am 29, family man. 10 years radio - requirements. Box 93K, BROADCASTING. tv, this midwest city. Excellent record, full agency, national selling for leading statinn Ren. Good record. Excellent references. Box references. Former news -director. No offers nave immediate opening for combined 178K, BROADCASTING. less than $10,000. Box 166K, BROADCAST- transmitter and studio engineer. Location, ING. northwestern Pennsylvania. Duties will include remote television pick ups. Full de- Suffering sagging sound? Powerful pro- tails first letter. Box 136K, BROADCAST- Announcers gramming by top -market performer. Pro- ING. fessional's price. Box 168K. BROADCAST- Professional TV announcer wants staff inh ING. with on- camera work. Works hard for good Production- Programming, Others money. Box 157K. BROADCASTING. Imagination college graduate (BA) ETV and radio experience: Production, direc TV announcer. Presently PD major market tion, continuity, announcing, news, play -by- Wanted: Commercial television continuity radio. Forced to leave due to ownership play sports, photography. Desire -what you writer. Excellent working conditions and change. 10 years staff tv here. 29. family need (interests unlimited). Married. R. J. fringe benefits. Progressive Wisconsin sta- man. Excellent record. full references. Bowe, 8225 Jackson, Omaha 14. tion. Box 8803. BROADCASTING. Box 167K, BROADCASTING.

100 BROADCASTING, March 12, 1962 Situations Wanted -(Coned) For Sale- (Coned) WANTED TO BUY Technical Equipment Stations 1st phone, 16 years, AM, TV, mobile, di- G.E. 3kw FM transmitter -ready to go on Man and wife team desires to purchase in- rectional, maintenance major, operational the air-$3,000.00. Jim Corry, KFMK, 1424 terest In radio station, or entire station minor. Prefer midwest and college. Maybe Westheimer. JA 6 -2166, Houston 6, Texas. with low down payment. Preferably Flor- radio. Currently employed. Box 145K, ida coastal area or west central California. BROADCASTING. Best offer plus freight for operative RCA Box 173K, BROADCASTING. console model 76 -B. $100 for console Con - TV engineer -10 years experience, 34, pres- certone model A 2454. KHAS Radio, Hast- ently employed Europe -return states May ings, Nebraksa. INSTRUCTIONS 31. VTR operation, maintenance, editing, video, projection, first phone, highest refer- FM antenna, seven bay Collins, complete ences. H. J. Hall, 7 Square De Versailles, including mounting brackets. Available FCC first phone license preparation by Grandes Terres, Marly Le Roi, France. now. WFMH, Cullman, Alabama. correspondence or in resident classes. Grantham Schools are located in Hollywood, Experienced first phone seeking position in Rek -O -Cut Model B -16 -H turntable. Gates Seattle, Kansas City and Washington. Write middle west. George Davenport, 302 West Studio console model 30. Presto 6N Cutting for our free 40 -page brochure. Grantham Blvd., North, Rapid City, South Dakota. table recording amplifier. Presto model T -2. School of Electronics, 3123 Glllham Road, GE model BC -3 -A transmitter console. Auto Kansas City 9, Missouri. Dryaire pump model 45. Western Electric Production- Programming, Others Be a Disc Jockey. Learn announcing & en- 506B-2 10,000 watt FM transmitter. Blow gineering -FCC Knox FM 54A 8 Bay Clover Leaf antenna. Ist class license. Nation's Discount on package. Chief Engineer, leading D.J.'s & engineers teach you. Free Experienced news director: seeks station WNEX, Macon, Georgia. placement service. Write: Academy of Tele- leaning competitive market or planning to. vision & Radio, Inc., 1700 E. Holcombe Blvd., Houston, Texas. News -in -depth specialist, top voice, refer- Concertone Mark VII -good condition Re ences. Box 20K, BROADCASTING. quires extra warm -up time, $995. New - Train now in N.Y.C. for FCC first phone $200. WVKC (FM), Knox College, Gales- license. Proven Write, report, top rated newscaster, admin- burg, Illinois. methods, proven results. Day istrauon duties -Experienced all phases. and evening classes. Placement a.sistance 27K, Announcer Training Studios, 25 W. 43 N.Y. Box BROADCASTING. Used double row audio patch panels excel- OX 5 -9245. lent condition. 625.00 each. Rocky Moun- Top rated newscaster, assistant news di- tain Recording, RT #1, Box 632. Cheyenne, Elkins Radio License School of Chicago rector Write, gather, all phases. Box Wyoming. Six weeks quality instruction in laboratory- 28K, BROADCASTING. methods and theory leading to the F.C.C. Schafer Model 60 automation package. A -1 First Class License. 14 East Jackson St., Can offer strong news background to Mid- factory reconditioned. Can be seen in Chicago 4, Illinois. west television station as news director or operation. Asking $5,000. Contact Chet top assistant. Proved reporter, photo and Miller, WVPO, Stroudsburg, Pennsylvania. FCC first phone license in six weeks. newscaster. Family, college gran, mature. Guaranteed instruction in theory and Telephone; Detroit 331 -8403. Box 46K, Unused transmission equipment 1 5/8" laboratory methods by master teachers. BROADCASTING. Andrews, 51.5 OHM Tefien Line, $40.00 for G. I. approved. Request free brochure. 20, length; té" ditto, 90e foot; 6 feet. Elkins Radio License School, 2603 Inwood Floor manager with six years experience Dishes with hardware, $150.00 each. Also Road, Dallas, Texas. all phases of production. Available im- Elbows, Reducers, Dehydraters, Hangers mediately. Resume, references on request. and Hardware at surplus prices. Write for Since 1946. The original course for FCC Box 114K, BROADCASTING. Stock List. S -W Electric Cable Company. First Class Radiotelephone Operator License 1401 Middle Harbor Road, Oakland 20, Calif. in six weeks. Reservations necessary. En- Public Service Director, Program Manager, rolling now for classes starting March 7, Producer- director. 12 years experience in Am, fin, tv equipment including trans- May 9, July 11. For information, references all facets of television broadcasting in large and reservations, write William B. Ogden mitters, tubes, audio, monitors, cameras. Radio market, desires any of the above posi- Electrofind, 440 Columbus Ave., N.Y.C. Operational Engineering School. 1150 tions in an area where he can again create. West Olive Avenue, Burbank, California. Write Box 150K, BROADCASTING. Will buy or sell broadcasting equipment. Be prepared. First class F.C.C. license in Guarantee Radio & Broadcasting Supply six weeks. Top quality 27 -year old college graduate (adv.) due out Co., 1314 Iturbide St., Laredo, Texas. theory and labora- of Army in April. Eager, competent, look- tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Atlanta, ing for future in promotion and public Georgia. relations. Prefer West Coast. Box 153K, WANTED TO BUY BROADCASTING. Can you qualify for your first class F.C.C. license in six weeks? Yes, you can do it Reporter for Chicago daily newspaper seeks at Pathfinder TV newswriting job. Box 164K, BROAD- School in Hollywood. New classes starting April 17 and June 12. CASTING. Equipment Modern classroom, excellent instructor, small class TV continuity director desires position for truly personalized Instruc- Box tion. Make reservation now, to secure your with Indianapolis advertising agency. enrollment in 189K, BROADCASTING. Interested in used tower approximately 900 the class of your choice. ft. Must support six -bay Channel 5 turn- Pathfinder School, 5504 Hollywood Blvd., stile antenna. Need immediately. Box 957.1, Hollywood 28, California. Tel HO 9 -7878. BROADCASTING. Announcing programming, console opera- FOR SALE tion. Twelve weeks intensive, practical Used heavy -duty support tower, 360 to 450 training. Finest, most modern equipment feet, guyed or bottom portion of self sup- available. G. I. porting. Box 971J, BROADCASTING. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Equipment Wanted -Four bay Andrews FM antenna for high end of FM band. Box 74K. BROAD- CASTING. Raytheon RR 30 3- channel amplifier, ASP - MISCELLANEOUS 298 colinear 6 DB gain base station antenna Manager major 4 -A agency office desires cut for 166.25MC Cleveland allocation map to participate in small station ownership. book. Box 90K, BROADCASTING. In addition to some financial share, will 28,000 Professional Comedy Lines! Topical handle sales or other management respon- laugh service featuring deejay comment, Standard teleprompter cueing device equip- sibilities, on full or part time basis. Send introductions. Free catalog. Orben Comedy ment with typewriter. Box 112K, BROAD- full details, please! Box 122K, BROAD- Books. Hewlett, N. Y. CASTING. CASTING. "Movie Quiz." Successful television slide, Used GPL 35MM telecast projector model Need up to 1100 feet of 3 1/8 inch coax script show. (Also Radio version) "On PA -200. Reasonable Box 139K, BROAD- transmission line. Write stating make, type. Camera" or "Booth announcer" versions. CASTING. impedance, location, condition, length and Contestant telephone participation, prizes. price. Box 128K, BROADCASTING. Any length program. 220 Broadway, Den- Master Control Audio System: Including ver 3, Colorado. large 6- channel preset console; 6 VU meters; G.P.L. Film recorder with Maurer sound dial monitor system; tel co, 12 bdcast lines galvanometer unit. Good working order. Radio -Television Bingo on grocery check- and PE's; 10 -BA -3C Program Amps; 5 -BA- Box 146K, BROADCASTING. out bags. Sweetheart Mountain Produc- 4C Monitor Amps; 1 -BA -2A Pre Amp; 11- tions, Box 4041, Denver 9, Colorado. Phone BA -1A Isolation Amps and 2 -BX -1C Power Used UHF 12kw TV amplifier. Lee Golden, 744 -2101. Supplies; 2 -BX -3A 12V Power Supplies; 308 S. Fruit, Fresno, California. AM 4 -1309. 2- K- 182608 12V Power Supply; 9 racks BK84D, patching facilities. In daily service Magnecord M90A amplifier with or without Business Opportunity since 1948. Also TP6C Color Projector. J. E. transport. Good condition. Captain Mc- St. Louis, Mo. Grew, Bolling APB 25, D. C. Risk, KSD, 1111 Olive, Minority stock interest in 5kw- midwest. tubes and parts for Western Viking cartridge tape deck or equivalent. Attractive price. Information furnished to Used and new 3175 qualified buyers only. Write Box 125K, Electric 451 A -1 250 watt transmitter. Rea- State condition and price. Johnson, sonable. KSEW, Sitka, Alaska. Pollard, East Point, Georgia. BROADCASTING.

101 BROADCASTING, March 12, 1962 RADIO Help Wanted -(Cont'd) Situations Wanted- (Contd) Help Wanted -Management Announcers Announcers

with strong CRACK STATION NEEDS COMPETENT MANAGER .. One of sales background wanted for new am -fm A PRO NATION'S TOP VW DJ's station in dynamic west coast market of Seasoned man who can handle good 100,000. Profitable and secure opportunity Available soon -last job lam -tv) 15 yrs. music in a tight, top notch operation. Ask any big -time C&W artist who this lad for a proven sales producer. 1st phone re- Salary open. If interested, rush tape, from the N. Y. -N. I. area is -and you will quired. Send complete resume to Box 7521, picture and resume to Box 96K, learn my name. BROADCASTING. BROADCASTING. Box 111K, BROADCASTING

Sales 1 PERSONALITIES! MAJOR MARKET! SOUTHERN WEST COAST! CALIFORNIA BROADCAST Ready for move from cold Chicago to Comedy, controversy, warmer L. Southern California SALES ENGINEERS or the Continental . . A.- WANTED let me hear from you. area. 8 years all- around radio experi- No amateurs or beginners please! ence. Not a floater. Presently employed Tape and background to: ITA Electronics Corporation is a Box 126K, BROADCASTING in Chicago. Solid Announcer. Ready continuously expanding operation. P.S. Also need man to do controversial tele- April or May. Box 120K, BROADCAST- As part of this expansion we are 1 phone show. 1 ING. looking for experienced, qualified

and successful sales engineers. Posi- mium moniniumu uuuunmuu miumminu mu ninon i ul tion offers excellent salary to quali- TELEVISION fied individuals with travel expenses paid. Attractive compensation for Swinging Help Wanted sales efforts and ability is also provided. Station Production -Programming, Others The people we are looking for have a NEEDS THE FOLLOWING a technical background in broad- ri with experience in modern operation: _ casting and an ability to sell and TWO production- minded DJ's NEWSMEN NEEDED represent a prosperous organization. They must be thoroughly capable ONE NEWSMAN to dig, write & Combined radio /television news department deliver p in mid -Atlantic market of more than a of assuming full responsibility with- million now accepting applications from in their assigned territories. A suc- TWO hustling SALESMEN newsmen who can dig, write and report on cessful career with a bright outlook ONE sharp COPYWRITER the air. No announcers please, we need newsmen. Tape, photo and resume to for the future is offered to those Rush: tape, background, references, etc. _d Box 141K, BROADCASTING. who can meet the above. Send re- Box 176K, BROADCASTING sume immediately to: ;iunñmnnmunuanmummmmmmlamnunnmmninuatt uú ITA ELECTRONICS CORP. omntaumuminumuulnlmnnnno mnlmnlnlmoonommula TELEVISION 130 East Baltimore Ave. SPORTSCASTER -WHAS, Louisville, c Lansdowne, Pennsylvania is auditioning experienced sportscasters. Situations Wanted -Technical Attention: A. S. Timms Primary duties: preparation and pros- E entation of daily radio and iv sports is JLICI 1111 1111 1111 1111 1111 11111111111 1111 'III 1110 programs; -by and B play -play secondary Announcers limited. Send resume, picture, tape and salary requirements to- Sports Director a DUE TO OVER ALL 91111 911 1111! III 1111 1111 11111911 1111 119fiiiati -WHAS, Louisville 2, Ky. l STAFF CUT BACK Experienced staff announcer glnm111a11 lmllllll mnllll llllllllnlllllllIIIIIQIIIIIIIIImnml llllllllt.5 for summer replacement We have immediately these ex- j WANTED (April 2- September 23). In perienced TV people: j Announcer for middle of the road news Send major eastern market radio music and station. audition 3 Video men tapes to Ken Manley, WHIL, Boston station. Salary per 3 Transmitter Engineers -$116 55, Massachusetts. - First Class ticket week, plus talent. Send tape, 1 No tapes returned. 2 Projectionists with VTR picture and resume to: experience

3 Camera floormen Box 926J, BROADCASTING EXPERIENCED ANNOUNCER I On- camera announcer No tapes returned. Progressive modern operation needs a good voice for programming bet- If you need excellent help in 101 -d III I II II I10 II III I IIUIIIIIIIIIII I II II I111 i ter quality popular music. Send any of these positions, contact: tape and resume or contact E. D. Baydush, WLPM, Suffolk, Virginia. .Automated Radio Station Box 147K, BROADCASTING e in major market seeking ti top announcers with first RADIO .IIIIIIIIIIII11111111i111IIC11111111011III11111fa tickets. Please send audi- Situations Wanted- Management MISCELLANEOUS tion tapes including newscast. Get in on Radio's New - Original - Written Daily RADIO - ALLIED * COMEDY MATERIAL * future today. Manager -Sales Manager-or invest- Hundreds, original jokes, wit, puns -etc. )we ment WEST COAST or HAWAII. service Radio- D.J.'s- MC's -T.V.1 First book- Canada's greatest gag book D.J.'s Strong on sales and profits. 27 years in Box 117K, Comedy Bible -$6.50 check or money order radio, former station owner. Presently to: Joey Mate BROADCASTING retired. Art Croghan, Miramar Hotel, 101 Everden Rd. Santa Monica, California. Toronto, r - rrrrej Canada 102 BROADCASTING, March 12, 1962 Continued from page 97 Miscellaneous-- (Coned) For Sale -(Cont'd) Reg: 1390 kc. 1kw, 5kw-LS, DA -2, uni. BP- 14835: NEW, Ellsworth, Wis. -Ells- worth Bcstg. Co. Req: 1430kc, 500w, D. Stations Application Deleted from Public Notice Colorful of Aug. 2, 1960: BP- 13309: NEW, Alexander City, Ala.- RADIO MARKET SHEETS Gulf small fulltime $120M terms Radio Alexander City. Req: 910kc, 500w, Fla small daytimer 80M $20dn D. (Assigned new file number: BP- 15236). and COVERAGE MAPS Cal medium daytimer 80M $15dn Application Deleted from Public Notice N. Eng. medium regional 200M cash of Dec. 9, 1960: Address Radio Dept. on your letter- La metro daytimer 135M 2996 BP- 13665: NEW, New Port Richey, Fla. head for FREE information and samples. N.Y. metro fulltime 300M 2996 Jasmin Properties Inc. Req: 1400kc, 250w, and others; also newspapers & trade journals. D. (Assigned new file number: BP- 15233). EVEREADY ADVERTISING COMPANY Application Deleted from Public Notice CHAPMAN 27, 1961: 1817 Broadway Nashville 4, Tenn. of Jan. 1182 W. Peachtree St., Atlanta 9, Ga. BP- 13694: NEW, Williams, Ariz.-Frank S. Barc Jr. Req: 730kc, 250w, D. (Assigned new file number: BP- 15228). BP- 13735: NEW, Camden, Ark.-Ouachita Valley Radio Corp. Req: 610kc, 500w, D. INSTRUCTIONS (Assigned new file number: BP- 15213). Application Deleted from Public Notice OF TELE- of Dec. 4, 1961: THE PIONEER FIRM BP- 14708: NEW, Kingsport, Tenn. -Model MOVING? VISION AND RADIO MANAGE- City Bcstg. Corp. Req: 1400kc, 250w, uni. MENT CONSULTANTS (Assigned new file number: BP- 15241). SEND FOR BOOKLET ESTABLISHED 1946 Rulemakings A free, 16 booklet prepared by -page I Negotiations Management By report & order, commission finalized Burnham Van Service, Inc. can give you Appraisals Financing rulemaking in Doc. 14448 and shifted com- helpful, work -saving, cost- saving point- mercial ch, 17 from Fort Lauderdale to HOWARD S. FRAZIER, INC. Miami, Fla., for educational use and, ers on how to organize your move there I 1736 Wisconsin Ave., N.W. at the same time, modified cp of The from city to city when you change Washington 7, D. C. Board of Public Instruction of Dade Coun- jobs. How fo prepare to move, tips on ty, Fla., to specify noncommercial educational operation of WSEC -TV on ch. in I packing, a helpful inventory checklist I 17 Miami instead of on commercial ch. 17 in of things to do are among the topics Fort Lauderdale, subject to submission of included. Write for your free copy. I necessary information. Board also operates I No -CONFIDENTIAL NEGOTIATIONS WTHS -TV on ch. 2 in Miami, and plans obligation. to use its main studio facilities for main Chuck Swann, For Buying and Selling studio of ch. 17 station with auxiliary I Burnham Van Service, I studio at common trans. site in Miami ant. RADIO and TV STATIONS farm area. Action March 7. 1634 Second Avenue, in the eastern states and Florida By report & order, commission finalized I Columbus, Georgia I rulemaking in Doc. 14397 and amended tv Bo W. B. GRIMES & CO. table of assignments by substituting ch. 15 m 2000 Florida Avenue, N.W. for ch. 62 in Oneonta, N. Y., and deleting Washington 9, D. C. ch. 15 from Rochester and ch. 29 from DEcatur 2 -2311 Gloversville. William J. Calsam had peti- FOR SALE tioned for lower channel in Oneonta, for Equipment which he intends to apply. Action March 7. For Sale- (Coned) l 'ex. single regional $49,500 -Colo. Stations USED TRANSPORTS single regional 850,000 -Tex, major re- IN TOP CONDITION gional $200,000 with 121/2% down, bal. 10 yrs., no interest -Okla. medium $100,- STATIONS FOR SALE "Ampex" and "Presto" units for sale at 000 -Ind. single regional 863,000 -Fla. CALIFORNIA. Medium market. Full time. bargain prices. fulltime single $45000 with $10,000 Automated. $100,000. 29% down. ,town -Fla. medium 5 kw. 890,000 --Ark. Box 70K, BROADCASTING medium regional $150,000 -Tex. metro SOUTHWEST. Metro. Full time. Top rated. regional. 1961 rash-flow $60,000. Ab- Excellent profits. $435,000. Terms. with $50,000 _ sentee owned. 8250,000 ,vy,,Pt)ll _ . . . 11 SOUTH WEST CENTRAL. Metro. Excellent down -Ala. medium regional 842,500 - Daytime. $250,000. 29% single cash flow history. Tex. single regional $70,000 -Ga. down. 12 Bay RCA Antenna 375,000po fi00u! me Billed ° . NORTHWEST. Medium market. Full time. New never out of factory carton tuned Million nually past several years. $350 Absentee owned. Gross $85,000 in 1961. 000 with n 23% down -Ky. major regional Asking $125,000 plus assumption of $35,000 105.9 me Channel 290. Can be tuned 5475,000 -Fla. medium regional $375. - in obligations. slightly either way. First offer of 000-N. NI, medium regional $150,000 $4,000 -Texas major FM $75,000. Many others: JACK L. STOLL & ASSOCS. takes. PATT McDONALD CO. Suite 600 -601 6381 Hollyw'd Blvd. Box 91K, BROADCASTING Boa 9266-GL. 3-8080 AUSTIN 17. TK11AS Los Angeles 28, Calif. HO 4 -7279 FOR SALE Stations MATCHLESS OREGON DAYTIMER AM, serving major market and sub- RADIO VALUE urban. 1KW possible increase to 5KW. Absentee- owned. Perfect sit- Lucrative 5,000 Watt Daytimer with early uation for owner -manager. Will sell FOR SALE: } for assumption of liabilities plus sign -on, Industrial Ohio Valley location, approximately small equity payment. All long- 11/2 million area population. Yearly cash flow exceeds term financiable. 6 cash flow ($330,- Box 92K, BROADCASTING $60,000. Priced at less than times ;: 000 all cash). Information limited to principals who { prove financially qualified in first letter. : 11114 : Write: BEST BUY IN THE WEST II i: Only station in growing town of 10,000. { Attorney, Room 730 Good trade area. Full -time 250 W. Grossed : its last fiscal year $51,000. Price of $55.000 1 N.W. includes land for tower and transmitter 1411 "K" St., house. 29% down. Hurry. Harris Ellsworth. Washington 5, D. C. Box 509, Roseburg, Oregon. j F4n/lfIM iC ITE1111 1111 111.1l.111í 1111 1111KIIIII& BROADCASTING, March 12, 1962 (FOR THE RECORD) 103 RED CROSS LOOKS TO YOU When you help, Red Cross can help

O RADIO SPOTS 41

LOWELL THOMAS speaks for the Red Cross as Recorded appeals by4 PAT BOONE how people in need he shows the organization helps BING CROSBY from Puerto Montt, Chile, to the edge of the Bamboo Curtain. Zeroing in on still pictures gathered from i,BOB HOPE around the world, and with dramatic drum beats and THE FOUR LADS a musical score, he beats home the message "When all lengths from *FRANCES LANGFORD you help ... Red Cross can help." 05 to 60 seconds ART LINKLETTER 60 - 20 - 10 seconds - TED MALONE Also COLOR SLIDES, TELOPS, FLIP CARDS MITCH MILLER with voice over copy ROSALIND RUSSELL AND- a recording with ID's for station breaks, voice over credits,and crawls PLUS A VARIETY OF SHORT IDs TELEVISION FILM EVERY PART OF TOWN (141 minutes -l6mm -color or black and white -sound cleared for TV) STARRING: Colorful Hurricane Carla is also the star of this news- worthy account of how Red Cross volunteers took on the momentous task of caring for the people involved in the A- PATTY CAVIN - NBC greatest human exodus in modern history. These scenes, LEWIS plus vivid demonstrations of mouth -to -mouth resuscitation, * first aid, nursing in SHOLLENBERGER - ABC highway disaster, and services to the armed forces, dramatically show what Red Cross is doing A> SAM DONALDSON -CBS around the world and in "every part of town."

All these materials available from YOUR LOCAL RED CROSS CHAPTER THE ADVERTISING COUNCIL THE AMERICAN NATIONAL RED CROSS New York In New York, call Murray Hill 9 -1000 Chicago In Hollywood, call H011ywood 5-5262 oc,e Hollywood

THIS SPACE CONTRIBUTED AS A PUBLIC SERVICE

BY B ROADCASTI N G i THE BUSINESSWFE KIY OF TELEVISION AND RADIO OUR RESPECTS to Joseph Sutherland Wright, president, Zenith Radio Corp. Challenge after third record year: staying on top

When Joe Wright joined Zenith Radio ing this period he worked part-time at man in the year following the establish- Corp. in 1952 as assistant general coun- various jobs, including selling shoes at ment of the FCC by the Communica- sel, the late Comdr. E. F. McDonald Buttrey's Dept. Store in Havre. He tions Act of 1934. Mr. Wright then Jr. knew he had hired a good lawyer - learned all about the new business of became assistant clerk of the committee. and it didn't take him long to realize broadcasting as an announcer-news- Although he didn't receive his L.L.B. that he had discovered strong manage- caster for the store's radio station, degree until 1937, Mr. Wright passed ment material as well. KFBB (now at Great Falls, owned by the District of Columbia Bar in 1934. He continued his night school, but fin- President and general manager of KFBB Broadcasting Co.). ishing the last few credit hours was the Zenith since 1959, Mr. Wright could The Big Step Mr. Wright credits hardest part. His work, a trip to the stand on three record-breaking years the advice of a family friend, County Orient with a congressional group, and for the company if he chose. But he Judge C. B. Elwell, with encouraging personal interests (getting married) com- prefers to give all the credit to the him to take the big step toward a career bined to postpone the L.L.B. strong and loyal executive -employe in law. Judge Elwell took the young In 1936, Mr. Wright joined the FTC team of which he is a part. He credits, man aside one day after he learned one as attorney- examiner and investigator. too, Zenith's policies of quality before of his jobs involved working on a road Two years later he was made special price. careful inventory control and construction gang. The judge told him legal assistant to Chairman Robert E. sound distributor- dealer relationships that those with a will to win could get Freer. He continued with the FTC as for this success. jobs in Washington, D. C., and go to law school at night. If it had worked attorney, assistant general counsel and Zenith last week announced 1961 chief of the agency's Compliance Divi- earnings and sales to be the highest in for the judge, he could do it too, young Joseph was told. sion until May 1952, when he joined three consecutive record years. And Zenith as assistant general counsel. Dur- hlack- Up until that time Mr. Wright had and -white tv set sales. the firm says. ing the war years (1942 -45) he had have topped a million units for the never been east of Glascow, Mont. But as a drover on a cattle train, a strong served as Navy gunnery officer, with third year-again the industry leader. the rank of lieutenant commander, Zenith's young fellow could get as far as Chi- radio sales made a record. too. aboard ship in the North Atlantic. Because of the success of Zenith's cago in a week. Mr. Wright became new color tv and fm stereo lines which one of them. He used the return -trip Landmark Victories Mr. Wright's were introduced last fall, Mr. Wright coach ticket that came as part of his reputation for winning landmark cases is highly optimistic about the future of cattle -train pay to negotiate a bus ticket began at the FTC. His two biggest were these media. He feels, though, that the to Washington. the National Lead Co. and Morton Salt real comer is subscription tv and he "It took a month to get the smell of proceedings, both of which had gone to suggests that broadcasters keep a care- cows out of my clothes," he recalls with the Supreme Court. ful eye on the forthcoming test at Hart- a chuckle. The year was 1931. He is also a member of the bar of ford, Conn.. in coniunction with RKO During his first six months in Wash- Illinois and of the FCC. General's WHCT (TV) there. ington, Mr. Wright made ends meet by Soon after he joined Zenith, Mr. Prineinles Firm Zenith employes like selling dresses in the bargain basement Wright's unusual management talents Mr. Wrieht's open -door policy and his of The Hecht Co. But in 1932 he got came to the notice of Zenith officers, willing, friendly ear. At the same time. a job as clerk to Rep. Scott Leavitt (R- and they began to cultivate them. In they respect his firm stand on matters Mont.), and started taking night classes November 1953, he was promoted to of princinle. They recall his work in at George Washington U. Law School. general counsel, succeeding the late helping Zenith win its record $10- The next year, Mr. Wright joined the Irving Herriott. In April 1954, he was million out -of-court settlement from staff of Sen. Burton K. Wheeler (D- elected to the board of directors. The RCA and others in 1957 after long anti- Mont.), who was then a member of the next April he became vice president. trust litigation, as well as his recent Senate Interstate & Foreign Commerce and in April 1958 he was elected to the became chair- blast at General Electric over claims Committee. Sen. Wheeler executive vice presidency, a key oper- for development of stereo fm. ating post within the company. In April His present -and greatest -challenge: 1959 Mr. Wright was elected president keeping Zenith "fighting- lean" in order and general manager of the corpora- to maintain its top position. Part of tion. (Comdr. McDonald had died in his strategy is careful expansion into May 1958.) the non -consumer product fields, which Mr. Wright married Ruth Lacklen of he considers "natural" evolution as a Billings, Mont., in 1936. They had met result of growth of research. in Washington. The Wrights have two Joseph Sutherland Wright was borr, children: Joseph Jr., a student at March 16, 1911, at Portland Ore., but George Washington U., and Susan most of his youth was spent in Havre, Jane, attending the U. of Arizona. The Mont., where his father was a dentist. family home is on Chicago's north shore, Young Joseph received his primary edu- in the suburban town of Kenilworth, cation at Havre. During his teens he nl. went to high school at Long Beach, Mr. Wright likes a good game of Calif., where his mother was then stay- bridge now and then -but Pelago has ing for her health captured his heart. She's a 33 -ft sloop After a year at the U. of Redlands at that joined the family a year ago. "I Redlands, Calif., he returned home to Joseph Sutherland Wright really had to do something," Mr. Wright attend Northern Montana College. Dur- Mind open, principles firm says, "my golf game got so bad." 105 BROADCASTING. March 12, 1962 EDITORIALS Editorializing isn't automatic when broadcasters work together. They had logic with them. Congress understood. There were the realities with THE appearance of more than 300 delegates at the NAB's which both Congress and the FCC must deal. The eight first conference on broadcast editorializing attested to stations fighting for their lives against threats of deinter- the growing, if belated, interest in the subject. It was 13 mixture had the all -out support of the Assn of Maximum years ago that the FCC revoked its former prohibition Service Telecasters. The NAB joined in the effort for all - against editorializing. It has been only in the past few years channel set legislation. that appreciable numbers of stations began taking advantage All -channel legislation is by no means a fait accompli. of the opportunity. It is controversial legislation because, while unquestionably According to an NAB survey that was reported at the constitutional, it runs counter to usual democratic free enter- editorializing conference a fortnight ago, at least a thousand prise concepts. There is still much to be done not only in television and radio stations are now editorializing, and getting this legislation through, but in making dead certain another 200 -odd intend to begin within a year. The tide is that the moratorium on deintermixture isn't booby- trapped. now running strong enough to suggest that many more will be persuaded to begin broadcasting their opinions. Tv spot barometer Some of them, we fear, will editorialize because it is the SPOT television is moving into 1962 with unusually thing to do, not because it has grown logically from their promising momentum, even for a business where a general development as responsible and serious organs of a is considered the mark journalism. 2% gain against sliding economy of a pretty dreadful year. The danger is that editorializing will be corrupted from The latest business indicators from TvB show that in the a status to a status symbol. At that point it will have no fourth quarter of 1961, spot tv not only shook off the effects more meaning than mink in Miami or a February sun-tan in New York. of the general recession but emerged with its biggest quarterly increase in almost two years. And a canvass of leading Editorializing is one function of professional journalism. spot sellers and leaves little doubt that this excep- It will be done as well as the other journalistic functions of buyers tionally strong recovery is continuing unabated in the first a station are done. It will be done superficially at best or quarter of 1962. irresponsibly at worst if the station has not first built a staff The details of the happy comeback are printed elsewhere that knows how to cover news in its own community, select in this issue, nobody concerned with the sale of spot news from outside sources and communicate its work with and clarity and wisdom. tv time can be blamed for exulting over them. They stand not only as an a The stations that have already won respect for their omen of better times ahead but also as tribute to spot's vigor as an advertising medium. editorializing have, without exception, been stations with We would suggest, however, that spot tv's experience in high professional standards in all areas of news. No others 1961 proved more than the resiliency. Its reaction will win respect for editorializing more cheaply. medium's during the worst of the recession demonstrated that it has reached a point of maturity where it is no longer depression - Wedding of the u's and v's proof. Recession in previous years slowed its momentum; the recession of 1961 virtually stopped it, at least momen- AI this stage of development of the video art, there can tarily. Even with be only one answer to the television allocations squeeze. its strong fourth- quarter comeback, with billings approximately 12% It is through intermixture of vhf and uhf assignments and above the total for the fourth quarter of 1960, its gain was mass introduction of all -channel receivers. for the year held to about 2 %. We mention Those who doubt this are unaware of the determination this point not to dampen anyone's current optimism, but as a reminder days of Congress to block a transition of television to the 70, that tv's of "automatic" increases channel uhf band and eventual abandonment of vhf. In are over. Spot-and network, too, for that matter moving into 1962 the last three weeks two committees charged with com- -is at a high level of sales. High sales levels can be maintained munications regulation have torpedoed the first phase of the -but only if high levels of sales effort are maintained all -uhf project fostered by the FCC. They knocked out first. the proposed deintermixture of eight markets having single vhf outlets and they want no tampering with any existing vhf assignments unless Congress itself gives the go signal. There remains the drafting of language to implement the congressional view. The FCC must produce a draft that will affirmatively commit it to a moratorium on deintermixture, if it is to get the support it needs for enactment of all- channel set legislation. It was made clear both in the Senate and House committee proceedings that there will be no all- channel bill without a commitment to forgo deintermixture now. The FCC must go along. It really has no alternative. The conclusion is inevitable that there must be mixing of vhf and uhf assignments and that none of the existing 82 channels (12 vhfs and 70 uhfs) can be relinquished if there is to be full development of competitive television and adequate provision for educational service. The attack must be on the receiver problem to eliminate incompatability which admittedly places uhf at a disadvantage. Drawn for BROADCASTING by Sid Hix What has developed during the past several weeks on from an idea by Robert K. Richards Capitol Hill is a good example of what can be accomplished if we just wait, another one is sure to come along!"

108 BROADCASTING, March 12, 1962 PERSONALITYWOflK!

The welding torch creates a work of art ... John McMullen of WFMY -TV and James Tucker, Curator, inspect a modern sculpture at Weatherspoon Gallery in Greensboro. John, a collector of Indian art objects himself, believes in acquainting people with art as it can be used to enrich everyday living. No mere theorizer, John is currently talking art with viewers in some 466,640 TV homes* as writer -narrator of four specials in WFMY -TV's renowned public affairs series, Channel 2 Reports. It's Art with a capital "A ", ranging from a demonstration of finger painting, to a discussion with prominent architects on art in its relation to architecture. Viewers in WFMY -TV's 44- county service area find that aesthetics can be stimulating when presented by the newsman and personality they know so well, John McMullen. wfmy -tv Represented by Harrington, Righter & Parsons. Inc. GREENSBORO, N.C. "Now I n O u r 13th Y e a r Of S e r v i c e " * Source, A. C. Nielsen

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