35 Cents N3 TuSkF Air University Unit Acq $rancñ I " E;eris '-2-7547 .3^82 - I LBRC Force NG Aìa THE BUSINESSWEEKC I AND RADIO MARCH 12, 1962 ASCAP names price for reduction in tv fees: Sugar from Uncle Sam now sure to sweeten station divestiture of BMI stock 27 etv; House, Senate to decide how much . 50 How now fare uhf areas in the U.S. flatlands? It looks like FCC's coming unglued from plan BROADCASTING reports six years later .. 70 for both deintermixture, all- channel set . 42 COMPLETE INDEX PAGE 7 Under the shelter of a single, all- embracing KPRC -TV sales plan. Programs, spots, participations - every kind of television you need, all through one source: KPRC - C'MON UNDER TV, Channel 2, In Houston, Texas. All through one man: Your Edward Petry & Co. representative. And all paid for with one easy -to- handle monthly payment. One station, one man, one payment - that's the one modern way to buy Houston television. P.S. A friendly KPRC -TV representative is waiting for your call. KPRC -T V HOUSTON, TEXAS CHANNEL 2 "One station, one man, one monthly check to pay - that's the modern KPRC -TV way!" Courtesy of Travelers Insurance Companies, Hartford 15, Connecticut AND ...THE NATION'S RADIO MARKET SOLD ONE BY Far removed from the bright lights of New York and ful WNAX -570 to cover this huge chunk of Mid - Chicago stands the most exceptional market in this America. More than 80% of Big Aggie's radio country today. It's Big Aggie Land, the home of more families dial WNAX -570 three to seven times a week. than 21/4 million people in parts of five states who Big Aggie Land is important it on WNAX - spend $2,250,000 a wear at the retail level. It's an ...sell exceptional market because you need buy only power- 570 ... the station most people listen to. PEOPLES BROADCASTING CORPORATION WNAX-570 CBS RADIO WNAX, Yankton, S. Dak. 0 KVTV, Sioux City. Iowa PROGRAMMING FOR ADULTS OF ALL AGES WCAR, Cleveland, Ohio 1 WRFD, Columbus - PEOPLES BROADCASTING CORPORATION Worthington, Ohio WTTM, Trenton, N.J. Sioux City, Iowa. Sioux Fa'Is and Yankton. South Dtkota WMMN, Fairmont, W.Va. Represented by Katz ---11!111.111111MAILIIIIICIIIIIMEISOMMIIMIlid./....4.....a. Berelia...... WHO'S BEING TAKEN FOR RIDE ON FLORIDA'S ROADS? Once again WCKT's news teams stepped out in their 7- league boots, getting firsthand facts and film from one end of the country to the other, to present a comprehensive, responsible, analysis of Florida's complicated and sometimes confused highway and road programs. The resulting half -hour documentary, THE BATTLE AT HIGHWAY PASS, brings the whole Florida road picture into sharp focus this month. Camera 7 crews journeyed clear to California to study the freeways -vs -toll roads con- troversy, visiting Los Angeles and San Diego, and interviewing Gov. Brown. They went to Washington, D.C. and put sound cameras in front of the nation's road planners and con- trollers. They extensively traveled the highways and byways of Florida itself, investigating charges of poor planning, revealing the good and bad of Florida's present road system. Never before have South Floridians had the advantage of such mature, searching insight into one of their most vital problems. Another example of television citizenship with show- manship ... typical of WCKT's dynamic New Force Journalism! Don't you wish you lived in South Florida so you could watch WCKT too? TV BISCAYNE TELEVISION CORP. WCKR -Radio 610 MIAMI, FLORIDA WCKT BROADCASTING. March 12. 19G2 3 k+4.ç,ç,,a,a ç c G'3'1"h.hß`S`ire'SYTL:,LtYixv'TmLEïb 5e Maude Adams -61iS1d,veSe 3 },eSe e n `}3 e3' The beauty and talent of this great actress were known everywhere. Despite her fame in th'e early 1900s, comparatively few people were privileged to see her perform. Today, on WGAL -TV, an outstanding entertainer is seen by countless thousands. Worth- while programming assures a vast and loyal audience for WGAL -TV advertisers. WGr-AL-TV aaiow e Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 4 BROADCASTING, March 12, 1962 Three -year rule w! Passed over at last week's FCC CLOSED CIRCUIT meeting-but coming up again this week -final decision which would special counsel of Senate Commerce FCC's housing held prevent - Committee on communications mat- sale without hearing, of radio FCC isn't getting its own head- tv held by for less ters for several years. stations licensee quarters building in forseeable future than three years (CLOSED CIRCUIT, Mr. Cross is avowed candidate to but it will improve its position con- Feb. 12). Sale would be permitted succeed himself and is understood to siderably under plans approved by in less time under certain circum- have unqualified support of Arkansas General Services Administration, stances, such as ownership death or Congressional delegation. But White housekeeping agency for federal gov- divorce settlement. "Inadequate" op- fl House last week was represented as ernment. Substantial portion of old erating funds will not be reason for having made no decision on reappoint- Evening Star Building, at I 1th and sale approval, as originally proposed, ment. Mr. Cross, former State Depart- Pennsylvania Avenue, just block away but "unavailability" of funds will be. ment telecommunications expert and from FCC's "borrowed" space in Post Rule, as proposed over year ago, ex -Navy captain, was appointed to Office Building, has been allocated to also has been tightened to delete death FCC in 1958 to fill unexpired term of FCC to enable it to consolidate its of key employes and "human factors" Richard A. Mack. Washington operations in two neigh- as valid reasons for selling. Despite boring locations instead of four scat- near -unanimous opposition of indus- Commercial standards tered sites. Star Building, now being try, rule is expected to be cleared by Station Representatives Assn. and extensively remodeled, will be avail- FCC. It was issued in December American Assn. of Advertising Agen- able by summer but commissioners' 1960 on 5 -2 vote. cies are agreed on joint recommenda- offices and hearing rooms will be re- tion setting up guides for physical tained at present Post Office location. K -K clearance handling of spot tv commercials by GSA agencies and tv stations. Treated will Administrator Bernard L. Postponement of Kennedy- Khrush- Boutin says be such oft -irritating details as stand- new location provides chev exchange of television talks from "semi-permanent" measure to alleviate 25 ards and specifications in commercials. March to date uncertain, alleviates FCC's housing plight but it does not tensions precipitated over manner in Three new MCA TV series preclude eventual new headquarters which networks were "instructed" by building. FCC now occupies 163,000 White House to clear for unprece- MCA TV understood to be placing sq. ft. and its projected requirements dented event. While networks are re- two one -hour and one half -hour net- (1970) are for minimum of 200,000 strong in- into immediate release to luctant to discuss matter, work series sq. ft. GSA action comes almost co- is news Div., ference that White House sec- stations via its Films Syndication incidental with formation last month in effect, or- to release additional retary, Pierre Salinger, and plans three of committee under auspices of Fed- rather sug- dered clearances than half -hour series later this year. New eral Communications Bar Assn. to of program. network" programs are one -hour gested availability "off- foster establishment of new headquar- Thriller, now on NBC -TV, and Fron- ters building for FCC. Committee will Custom on all White House broad- tier Circus (CBS -TV) and half-hour casts including news conferences, has hold its second meeting March 21. Wells Fargo (which is now one -hour been notify networks of events, (CLOSED CIRCUIT February 12.) to series on NBC -TV). MCA TV now with clearances handled on live or de- has ten "off- network" shows in syn- basis of networks Jerrold back in cable tv layed at discretion dication. -if at all. There's no doubt that all Jerrold Electronics Corp., Phil- l networks would have jumped at op- MCA TV reportedly acquired com- adelphia, is re- entering catv. It plans ? portunity to carry K -K exchange be- plete interest in Thriller after Hubbell to hook up group of small commu- cause of obvious newsworthiness but Robinson, its producer, decided to re- nities in California coastal area and expected to be asked rather than told. turn to CBS -TV as senior vice presi- Salinas, Calif., is one of them. Salinas Indefinite postponement developed be- dent, programming (WEEK'S HEAD- is city which asked FCC for guid- cause principals decided climate isn't LINERS, page 10). Mr. Robinson pro- ance on granting franchise and re- right. Format decided upon by Soviet duced series for sale throughout MCA ceived FCC letter two weeks ago (AT and U. S. is for President to speak TV. DEADLINE, Feb. 26). Jerrold, pioneer in English for 15- minutes over Soviet in catv operations -as well as equip- system and his remarks to be trans- Those mixed -up taxes ment-sold its nine systems in 1960 lated into Russian. Khrushchev would Most confused people in broadcast- for $5 million to H &B American be given equal treatment on U. S. tv ing are those who handle tax pro- Corp. networks. cedures for tv stations but there's some hope light will be shed later in year. Running scared? Cross reappointment Internal Revenue ruling that film rent- Is fear of the long -range conse- Whether FCC Commissioner John al costs must be deducted in pro rated quences of the upcoming hearing S.