December 8, 2013 FOR IMMEDIATE RELEASE
The Oregonian Launches Exclusive Membership Program for Subscribers Oregonian Plus includes special offers and events, the digital edition, and improved online account management
Portland, Ore. – Today Oregonian Media Group announced the launch of Oregonian Plus, a new membership program for home delivery subscribers to The Oregonian. The program provides additional membership benefits with every subscription, at no added charge. Existing subscribers will need to activate a new member account, while new subscribers are automatically enrolled.
“Oregonian Plus is our way of saying thank you to loyal subscribers and future readers,” said N. Christian Anderson III, president of Oregonian Media Group. “Every Oregonian subscription now includes exclusive privileges we think readers will love – it’s a terrific value.”
As members, subscribers will now get access to The Oregonian digital edition. The digital edition is a page-by-page digital replica of the printed newspaper. They’ll receive email notifications with a link to read the day’s news on their desktops, smartphones or tablets.
Members will also enjoy benefits through the Oregonian Plus member portal at member.oregonlive.com. The site features contests and sweepstakes, special offers from the paper’s advertisers and affiliates, and tickets for sponsored events. Events will include the program’s original Speaker Series, set to launch next year, where columnists, journalists and guests discuss topics such as cooking, sports, personal finance and more.
In order to deliver those member benefits, the company upgraded its online account management system. Subscribers can still place vacation holds, report delivery problems and make payments at any time, once their new accounts have been activated. But, Anderson said, the new system provides a better overall user experience.
“The new online accounts are a tremendous improvement over our previous system. It’s much easier to subscribe and manage subscriptions, and it integrates with our membership portal seamlessly.” He noted that more than 13,000 readers subscribed or activated accounts in the first week.
Though built for subscribers, Oregonian Plus creates another channel for advertisers to reach readers as well. Advertisers can promote their products and services to an audience that’s actively searching for special offers. There’s no cost to feature offers through Oregonian Plus, except the cost of redemption, and advertisers get exposure on the member portal, in member newsletters, and in the program’s regular print and digital advertising campaigns. Sponsorship opportunities will also become available for the Speaker Series later this year. Advertisers are encouraged to contact their Oregonian Media Group marketing consultants for more details.
To promote the program’s launch, Oregonian Plus is giving away five iPad® tablets every week until January 29, 2014. The sweepstakes is open to all Oregonian Plus members. *
To find out more:
Enter the Tablet Sweepstakes: oregonlive.com/sweeps
Learn More About Membership: member.oregonlive.com
Activate Member Accounts: oregonlive.com/activate
Subscribe to The Oregonian: oregonlive.com/offers
About Oregonian Media Group Oregonian Media Group, based in Portland, Ore., is the most trusted source for news and information in Oregon and Southwest Washington. A digitally focused company, Oregonian Media Group provides content when and where readers want it – online, on smartphones and on tablets – through OREGONLIVE and a range of digital products. Its print publications include The Oregonian, the Pulitzer Prize-winning newspaper, as well as the Beaverton Leader, the Hillsboro Argus and the Forest Grove Leader. As the largest media organization in the state, Oregonian Media Group is also advertisers'
strongest media partner, with an innovative suite of products to help them connect with their best customers.
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Media Inquiries: N. Christian Anderson III, President (503) 221-8456 www.OregonianMediaGroup.com
NO PURCHASE NECESSARY. *For full rules, including alternate method of entry, go to http://benefits.oregonlive.com/wp-content/uploads/2013/11/OMG-Tablet-Rules11legalfinal.pdf. Starts 12:01 AM PT 11/20/13 and ends 11:59 PM PT 1/29/14. Open to legal residents of Oregon or Clark, Cowlitz, Lewis, Skamania, Wahkiakum or Pacific Counties in Washington who are at least 18 years old as of the date of entry, except employees of Sponsor, their immediate families and those living in the same household. Odds of winning depend on the number of entries received. Void outside Oregon and Clark, Cowlitz, Lewis, Skamania, Wahkiakum and Pacific Counties in Washington and where prohibited. A.R.V. of 50 prizes $499 each. Sponsor: The Oregonian Media Group. This promotion is in no way sponsored, endorsed or administered by, or associated with Apple. Apple® and iPad® are registered trademarks of Apple, Inc.
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