Media Kit 2020

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MEDIA KIT 2020

We want to empower our local businesses, to help them grow and succeed and build thriving communities. Because we’re a part of the community, too.

To do that, we use the most innovative technology we can find. The same technology we use to reach millions of readers. Backed by talented people, proven processes and powerful networks.

And it takes true partners to get results. So our teams become your advocates. We believe great relationships start with collaboration, run on integrity, and depend on accountability.

Here’s how we can help.

THE OREGONIAN MARKETING SOLUTIONS TEAM

MEDIA KIT 2019 YOUR LOCAL BUSINESS PARTNER 2 MEDIA KIT 2019

MISSION + VALUES 4

OUR REACH 7

OUR SOLUTIONS 15

OUR MARKETING TECHNOLOGY 26

OUR MARKETING PROCESS 29

PRINT ADVERTISING OPTIONS 35

MEDIA KIT 2019 INDEX 3 MISSION + VALUES MISSION + VALUES MISSION

We make a difference in the communities we serve by empowering our audiences with high-quality news and information.

We partner with our clients to help them grow. We will succeed as a constantly evolving company by embracing innovative ideas, talented people and a progressive culture.

MEDIA KIT 2019 MISSION + VALUES | MISSION 5 MISSION + VALUES VALUES Collaboration Customer Focus Integrity Fearlessness Accountability

MEDIA KIT 2019 MISSION + VALUES | VISION 6 OUR REACH OUR AUDIENCE IS 8.7M OREGONLIVE 1 UNPARALLELED UNIQUE VISITORS

1.1 M

FOLLOWERS ON SOCIAL MEDIA 2

782 K

READERS OF THE OREGONIAN & E-EDITION 3

Source: 1. Google Analytics. Aug. 2019; 2. Social media followers as of Sep. 17, 2019 (total may include duplicates); 3. Scarborough 2019 R1; base: Portland DMA; print + e-edition cume (daily, Sunday).

MEDIA KIT 2019 OUR AUDIENCE IS UNPARALLELED 8 OUR REACH + COMBINED

Reach more people in the Portland DMA with The Oregonian and OregonLive.

Utilizing both print and digital ensures you’re maximizing your full reach potential.

SOURCE FOR NEWS IN THE PACIFIC NORTHWEST 1#

Source: September 2019 ComScore and Q2 2019 The Alliance for Audited Media; combined print and digital readership.

MEDIA KIT 2019 OUR REACH | COMBINED 9 OUR REACH + We reach 78% of the people in the Portland DMA. 1

10 Over the last five years, the Portland DMA has grown from 2.5M people to 2.69M people. That’s a 8% growth in five years with 2% growth in the market, year-over-year.2

In the same time frame, OregonLive has increased readership 30% within the last five years. OregonLive has seen a 9% growth in local readers of the Portland DMA, year-over-year.2

Source: 1. Scarborough 2019 R1 print reach and Google Analytics; unique visitors = non- duplicated, DMA = 28 counties; 2. Scarborough 2019 R1; Base: Portland DMA (28 counties); Target: A18+.

MEDIA KIT 2019 OUR REACH | COMBINED 10 SECTIONS

HOME OPINION OUR REACH NEWS CLASSIFIEDS

BUSINESS REAL ESTATE

ENTERTAINMENT AUTOS OregonLive.com is the news and information site that Portlanders and Oregonians at-large come to learn about EAT, DRINK, COOK JOBS and engage with their community. SPORTS

OregonLive.com is the most-read local news site, covering BY THE NUMBERS, NEXT the conversation in the Portland Metro Area and beyond, and curating national news relevant to Oregonians.

Our audience has never been bigger. On OregonLive. com, more than 8.7 million unique visitors visit the site in a month1 We produce award-winning, locally focused news, sports, politics, and entertainment coverage. BEATS YAHOO KGW PINTEREST KATU EBAY KOIN* KPTV #1 # 30 #7 INDEXES OREGON NEWS WEBSITE2 LOCAL NEWS / INFO. TOP WEBSITE USED IN WEBSITE IN THE U.S.2 THE PORTLAND DMA3 HIGHER THAN FACEBOOK, XFINITY/COMCAST, AND AMAZON FOR ADULTS 25-54.3 *Data does not include streaming sites such as YouTube and Netflix Source: 1. Google Analytics. Aug. 2019; 2. ComScore. News/Info. - Local News [Undup.]; Aug. 2019; 3. Scarborough 2019 R1; Base: Portland DMA; Target: A18+.

MEDIA KIT 2019 OUR REACH | OREGONLIVE.COM 11 BY THE 8.7M 2:42 NUMBERS

UNIQUE MONTHLY AVG. TIME PER SESSION1 VISITORS1

39M 1.9 2:55

MONTHLY PAGEVIEWS1 PAGES PER SESSION1 AVG. TIME ON PAGE1

6.3M

VIDEO VIEWS2

Source: 1. Google Analytics. August 2019; 2. Theorem Analytics. August 2019; 3. Scarborough 2019 R1; Portland DMA (28 counties); Target: A18+ and used Internet in the last 30 days.

MEDIA KIT 2019 OUR REACH | OREGONLIVE.COM 12 OUR REACH BY THE NUMBERS

SUNDAY CIRCULATION: 160,059

SUNDAY READERSHIP: 407,871 Since 1850, we’ve been telling the stories that shape the Great Northwest. The Oregonian newspaper is where local AVG. WEEKDAY CIRCULATION: 101,711 readers turn to learn about their communities, their region AVG. WEEKDAY READERSHIP: 315,756 and their world.

We’ve had 169 years to develop The Oregonian’s trust and market expertise. This translates to high engagement and credibility for our clients.

#1 8 14

NEWSPAPER PULITZER PRIZES FIRST-PLACE AWARDS IN OREGON FOR JOURNALISTIC IN 2019 FROM THE EXCELLENCE OREGON NEWSPAPER PUBLISHERS ASSOCIATION

Source: Q2 2019 The Alliance for Audited Media.

MEDIA KIT 2019 OUR REACH | THE OREGONIAN 13 OUR REACH SOCIAL MEDIA

351 K 123 K 134 K 556 K

TWITTER FOLLOWERS INSTAGRAM FOLLOWERS YOUTUBE SUBSCRIBERS FACEBOOK FOLLOWERS

Source: Social Media Accounts as of Sep. 2019 (totals may include duplicates).

MEDIA KIT 2019 OUR REACH | SOCIAL MEDIA 14 OUR SOLUTIONS SOCIAL MEDIA MARKETING EMAIL MARKETING Connect with customers and Drop a hot offer for immediate boost your reputation ROI or nurture leads over the long-term

PRINT ADVERTISING TARGETED DISPLAY ADVERTISING Make a big, immediate impact that drives heightened response Ensure visibility and engagement with your brand

CONTENT MARKETING VIDEO ADVERTISING Fresh, useful information about your Engage your customers business drives deeper interest in and ignite their emotions what you’re selling & passions

SEO SEM Elevate your brand's organic Capture qualified leads as search rankings through they're actively searching for authority, relevance and trust your products & services

MEDIA KIT 2019 OUR SOLUTIONS 16 OUR SOLUTIONS TARGETED DISPLAY ADVERTISING

DISPLAY ADS HIGH IMPACT DISPLAY INTERACTIVE CONTENT MOBILE Grab readers’ attention We offer various IAB with compelling, engaging Custom units offer the High-impact and fixed standard units across placements such as ability to feature and units available to target OregonLive.com and Roadblocks and Takeovers. repurpose creative assets, and reach an increasingly through our Extended such as Facebook posts, mobile-first audience. Reach network. Your video content, email sign- campaign will be optimized up, store locator, and more, in real time for performance driving data growth and to your KPIs. engagement with your future customers.

MEDIA KIT 2019 OUR SOLUTIONS | TARGETED DISPLAY ADVERTISING 17 OUR SOLUTIONS SOCIAL MEDIA MARKETING

theoregonian w/ brand

brand message

PAID SOCIAL CO-BRANDED POSTS

Augment your organic Strategically align with our reach on Facebook and trusted brand to boost your Instagram with paid own brand recognition. Co- media. Similar to targeted branded posts allows us to digital display ads, paid share exposure, credibility social ads run adjacent and brand affinity, while ENJOY to organic content, can reaching our 450k+ MAXIMUM be targeted to specific followers with editorial INVENTORY & REACH! audiences, geographies and content that’s aligned with demographics and click your brand. through to a desired landing page.

MEDIA KIT 2019 OUR SOLUTIONS | SOCIAL MEDIA MARKETING 18 OUR SOLUTIONS VIDEO MARKETING

Digital video is one of the most exciting (and All of our video solutions click through to a landing page, so effective) ways to deliver a brand message. interested viewers can take additional and immediate action. Unlike Connect visually and emotionally to improve brand TV, digital video advertising takes advantage of the same powerful awareness, consideration and credibility, fueling targeting capabilities and targeted digital display advertising, other marketing efforts. including geographies, interests, demographics, day/time, and more.

INSTORY VIDEO NATIVE VIDEO EXTENDED REACH YOUTUBE TRUEVIEW PRE-ROLL Videos appear directly Video is embedded and Pre-roll video that run on within the text of article displays seamlessly within Video runs on a network of YouTube in mobile, desktop, pages on OregonLive.com, OregonLive.com, designed high-profile news, sports app, and YouTube video designed with visibility and to resemble our content, and entertainment brand- displayed on other sites user experience in mind, thereby increasing the safe sites. This ad shows in a and apps and within the playing only when they can likelihood of engagement video player directly ahead Google Display Network, be seen by the viewer. with your content. of premium video content. on game systems and even Augment with headlines on connected TVs. Include and body copy to further companion banner ads engagement. and target video based on Google and YouTube searches. MEDIA KIT 2019 OUR SOLUTIONS | VIDEO MARKETING 19 OUR SOLUTIONS TOTAL SUBSCRIBERS: 92,789

EMAIL MARKETING DAILY SPORTS ROUNDUP: 2,460 OBITUARIES: 2,460

WEEKDAYS MORNING BRIEFING: 78,878 WEDNESDAYS FOODIES: 6,172

THURSDAYS BEST BETS: 3,503

FRIDAYS HOMES & GARDENS: 3,776

AS NEWS BREAKS BREAKING NEWS: 77,093

OCCASIONALLY TARGETED EMAIL NEWSLETTER REAL DEALS: 55,492 SPECIAL PROJECTS: 3,172 CAMPAIGNS SPONSORSHIP WATCHDOG: 2,889

Our tailored strategies Own one of The combine the power of email Oregonian’s editorially- marketing with the targeted driven email newsletters reach of digital display with 100% SOV. Impression- advertising, creating a based sponsorships unified and highly effective available. Newsletters are personalized campaign for deployed daily, weekly your target consumers. and bi-monthly and enable you to reach our most loyal audiences with brand presence in every send.

Source: The Oregonian Email & Newsletter Marketing Department. October 2019.

MEDIA KIT 2019 OUR SOLUTIONS | EMAIL MARKETING 20 OUR SOLUTIONS SEARCH MARKETING

Search Engine Optimization (SEO)

Google and Bing command more than 90% of all domestic search volume. They’re the primary tools consumers use to research, identify, shop, and purchase the products and services they need.

Consumers trust organic search more than paid (pay-per- click), so appearing within organic rankings when your offering is relevant to their search is critical for businesses.

Our Approach 21 Our Google- and Microsoft-certified team can audit your website and develop a needs analysis, uncovering opportunities to improve your SEO locally, regionally, or nationally.

We’ll develop a custom strategy that elevates your organic search rankings, and helps guide your target customers to your site and storefront.

++ Reviewing website copy ++ Ensuring consistency across online business listings ++ Building a content marketing plan

MEDIA KIT 2019 OUR SOLUTIONS | SEM 21 OUR SOLUTIONS SEARCH MARKETING

Search Engine Marketing (SEM)

Combined with SEO, an effective SEM strategy maximizes your brand visibility, helping to keep your business top-of- mind over your competitors.

We’ll help you craft a comprehensive marketing plan that closely ties your SEM to other digital solutions that complement and enhance your results.

Google AdWords Premier Partner

22 Our custom SEM campaigns are designed, developed, implemented and optimized by our team of Google- Certified marketers.

Premier Partner status is given to a select few digital agencies that demonstrate proficiency in implementing and managing effective campaigns at scale.

MEDIA KIT 2019 OUR SOLUTIONS | SEM 22 OUR SOLUTIONS THE HALO EFFECT

CONTENT MARKETING Studies show featuring your article on a trusted news site like OregonLive results in more quality engagement and a measurable lift for your brand. Cultivate your audience and control your own news cycle. Through appealing content, businesses can address customer’ needs, educate, entertain, and inspire them to engage.

NATIVE SPONSOR ARTICLES

Sponsor articles are articles we write specifically for you. BLOG POSTS They appear on OregonLive and throughout our extended network sites. Blog posts (sold in groups of 3) are articles that live on your site. Posts typically focus on a service or product you offer, Each article resembles editorial content, and is promoted industry information or interesting tips. We produce the on OregonLive with targeted digital display ads that have content so it reads as if it came directly from you. the same look and feel as editorial headlines. WHITEPAPERS Sponsor articles may include: Whitepapers provide more in-depth or technical ++ text and images information about your product or service. We include ++ video content carefully researched keywords so your white papers appear ++ social sharing options in organic searches on popular search engines like Google.

MEDIA KIT 2019 OUR SOLUTIONS | CONTENT MARKETING 23 OUR SOLUTIONS PRINT ADVERTISING

While digital channels continue growing, studies show print advertising is still the format consumers trust most when making a purchase decision.

Newspapers still have a faithful following, and The Oregonian’s award-winning journalism reaches more readers than any other local news source.

E-Edition – Your print advertising always receives additional exposure within our digital e-edition, reaching an ever- growing segment of our audience that prefers to read The Oregonian online.

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 24 DAILY SECTIONS SEASONAL SECTIONS THEMES

METRO & NORTHWEST WINTER EDUCATION GUIDE YEAR IN PREVIEW

NATION & WORLD HOME IMPROVEMENT GUIDE SUMMER CAMPING

LIVING, LIFE & CULTURE OREGON STATER AWARDS DUMPLING WEEK

SPORTS HEART HEALTH VALENTINE’S DAY DINING

COMICS MEN’S HEALTH GRAMMY PREVIEW

WATERFRONT BLUES WINTER COAST GUIDE

MULTI-DAY AND WEEKLY SECTIONS FESTIVAL CHEAP EATS

WINCO FOODS PORTLAND OPEN SPRING CONCERT GUIDE

A&E – SUNDAY AND FRIDAY BEST RESTAURANTS OF SPRING BREAK GUIDE PORTLAND FOOD – WEDNESDAY BEST BRUNCHES FALL EDUCATION GUIDE HOMES & GARDENS – SATURDAY SUMMER CONCERT GUIDE KIDS’ HEALTH SECTION BUSINESS – SUNDAY AND WEDNESDAY ROSE FESTIVAL GUIDE TOP WORKPLACES MONEY & MARKETS – WEEKDAYS PRIDE FESTIVAL PREVIEW MEDICARE GUIDE I REAL ESTATE – FRIDAY SUMMER BEERS MEDICARE GUIDE II DRIVETIME – FRIDAY FOURTH OF JULY PREVIEW MEDICARE GUIDE III CAREERS – SUNDAY OREGON BREWERS FESTIVAL PREVIEW CLASSIFIEDS – SUNDAY AND WEDNESDAY PORTLAND HIKES PARADE – SUNDAY SPORTS THE WASHINGTON POST NATIONAL WEEKLY (E-EDITION) – SUNDAY HOMES & GARDENS

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 25 OUR MARKETING TECHNOLOGY OUR REACH MEET THE PARENTS

We are part of Advance Local, the #1 largest local news publisher, reaching every 1 in 5 people in the U.S.

Advance Local is part of the Advance Publications family of businesses. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, American City Business Journals, Leaders Group, Stage Entertainment, Turnitin, 1010data, and POP. Advance is also among the largest shareholders in Discovery, Charter Communications, and Reddit.

MEDIA KIT 2019 OUR REACH | MEET THE PARENTS 27 OUR MARKETING TECHNOLOGY LEADING MARKETING TECHNOLOGIES

As powerful as our own media channels are, our affiliations with the world’s leading market technology companies equip us to expertly provide numerous effective marketing solutions for our advertisers.

Google AdWords & Analytics – As a Acxiom – Audience identity Crosspixel – Data management Matchcraft – A search, display and Premier Google Partner, we provide technology seamlessly connecting platform enabling more effective social campaign bid management expertise in targeting and buying us with individual customers across programming campaigns. platform that produces outstanding strategies; campaign execution and multiple channels: digital, display, results for local advertisers of all optimization; and performance. programmatic, social, email, print sizes. and more.

Datalogix – Data collection platform Lotame – Provides a holistic view Moat – Analytics suite integrated tracking consumers’ online and of each of our 8 million+ monthly across our websites to measure offline spending activities, so we visitors’ content interests, helping audience attention on all content, can match advertisers with highly- you reach those target audiences so advertisers can more effectively specific target audiences. with precision, whether broad or reach and impact target audiences. narrow.

MEDIA KIT 2019 OUR MARKETING TECHNOLOGY | LEADING MARKETING TECHNOLOGIES 28 OUR MARKETING PROCESS OUR MARKETING PROCESS OUR FOUR-STEP APPROACH

Consumers are more empowered than ever when it comes to choosing products and services.

Our four-step approach combines extensive market research, leading technology platforms, and expert local resources to position your business as the best choice.

And get results.

MEDIA KIT 2019 OUR MARKETING PROCESS | OUR FOUR-STEP APPROACH 30 OUR MARKETING PROCESS DISCOVER

1 We research your industry, trends, company background and competition.

2 We evaluate your search rankings, search engine demand in your category, and assess your social media presence.

3 We develop an accurate picture of your target customers using our proprietary first-party audience data.

4 We learn about your successes, challenges, opportunities and key performance indicators, to provide guidance on the results you can expect.

Technologies

++ Google AdWords & Analytics ++ Lotame

MEDIA KIT 2019 OUR MARKETING PROCESS | DISCOVER 31 OUR MARKETING PROCESS ALIGN

1 With an understanding of your goals, and competitors’ strengths and vulnerabilities, we align the campaign scope, budget and timing.

2 We review relevant case studies to inform strategic planning, and develop a proposal for achieving your goals.

3 Together we commit to developing your strategic plan and deploying your campaign.

MEDIA KIT 2019 OUR MARKETING PROCESS | ALIGN 32 OUR MARKETING PROCESS DEPLOY

1 We launch your campaign.

2 We align our solutions with the customer journey to grow awareness, consideration, conversions and other key performance indicators.

3 Our Account Management team works closely with you to observe and report on results.

Technologies

++ Google AdWords & Analytics ++ Acxiom ++ Crosspixel ++ Datalogix ++ Lotame ++ Matchcraft

MEDIA KIT 2019 OUR MARKETING PROCESS | DEPLOY 33 OUR MARKETING PROCESS OPTIMIZE

Test > Measure > Refine> Scale

1 We evaluate traffic sources, identify top-performing channels, and A/B test creative.

2 We make recommendations to optimize your campaign, or course-correct, as needed.

Technologies

++ Google AdWords & Analytics ++ MOAT

MEDIA KIT 2019 OUR MARKETING PROCESS | OPTIMIZE 34 PRINT ADVERTISING OPTIONS High-Impact – High-impact products such as pre-printed inserts, front page notes and wraps can be one of the most effective, reliable drivers to your storefront, whether it’s brick-and-mortar or online.

SPADEAS

Printed on both sides, covering half of the front page and all of the back, a spadea delivers high impact brand messaging to drive conversions.

OUR MOST PREMIUM POSITION!

SPADEA SPADEA BACK FRONT

SPADEA SPREAD

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 36 High-Impact – High-impact products such as pre-printed inserts, front page notes and wraps can be one of the most effective, reliable drivers to your storefront, whether it’s brick-and-mortar or online.

FRONT PAGE NOTE

The Oregonian Front Page Notes, removable self-stick notes, give your advertising message premium exposure and help drive traffic to your business with front page presence in the newspaper. We are offering full-run distribution in addition to zoning, so you can strategically MESSAGES THAT REALLY target your message where and when you need it most. STICK! Learn about adding an OregonLive digital package to maximize your reach!

Give your business high-visibility and high-impact exposure.

Maximum Exposure – Your ad is ‘above the fold’ and cannot be missed.

High Response Rate – Readers interact with Front Page notes and re-stick them as a reminder.

Target Your Audience – Front Page Notes can be placed for the full reach of The Oregonian, or they can be zoned and targeted to just the areas and audiences your business needs.

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 37 AWARENESS

Establish a consistent long- term presence. Suitable for maintaining top-of-mind familiarity for products with a recurring purchase cycle, and effective for building and maintaining awareness consistently.

1/6 PG. HORIZ. 1/6 PG. VERT. 1/8 PG. 6 COL X 2.25” | 9.99” X 2.25” 3 COL X 4.5” | 4.92” X 4.5” 3 COL X 3.5” | 4.92” X 3.5”

1/9 1/12 VERT. 1/12 HORIZ. 2 COL X 4.5” | 3.23” X 4.5” 2 COL X 3.5” | 3.23” X 3.5” 3 COL X 2.25” | 4.92” X 2.25”

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 38 AWARENESS (CONTINUED)

1/18 1/36 VERT. 2 COL X 2.25” | 3.23” X 2.25” 1 COL X 2.25” | 1.54” X 2.25”

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 39 CONSIDERATION

Cost-effective combination of high-impact and frequency toward conversion. Effective for announcing events, branding, defining your market position, and generating sustained response over time.

1/2 PG. HORIZ. 1/2 PG. VERT. 1/3 PG. VERT. 6 COL X 7” | 9.99” X 7” 3 COL X 14” | 4.92” X 14” 3 COL X 9.25” | 4.92” X 9.25”

1/3 PG. HORIZ. 1/4 PG. HORIZ. 1/4 PG. VERT. 4 COL X 7” | 6.61” X 7” 6 COL X 3.5” | 9.99” X 3.5” 3 COL X 7” | 4.92” X 7”

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 40 CONVERSION

Achieve maximum visibility. Effective for launching new brands, announcing events, reinforcing marketplace leadership and generating strong response in a short time. Makes an unmistakable impression.

FULL PG. SPREAD 13 COL X 14” | 20.48” X 14”

FULL PG. 2/3 PG. TALL COVER PG. STRIP 6 COL X 14” | 9.99” X 14” 5 COL X 11.5” | 8.3” X 11.5” 6 COL X 2”

MEDIA KIT 2019 OUR SOLUTIONS | PRINT ADVERTISING 41 THANK YOU

AND TOGETHER, WE’LL MAKE A PLAN TO GET YOU THERE.

1500 SW First Avenue, Portland, OR 97201 503-221-8481