MEDIA KIT 2020 © 2019 Oregonian Media Group. All rights reserved. Full Version 1. Your Local Business Partner We want to empower our local businesses, to help them grow and succeed and build thriving communities. Because we’re a part of the community, too. To do that, we use the most innovative technology we can find. The same technology we use to reach millions of readers. Backed by talented people, proven processes and powerful networks. And it takes true partners to get results. So our teams become your advocates. We believe great relationships start with collaboration, run on integrity, and depend on accountability. Here’s how we can help. THE OREGONIAN MARKETING SOLUTIONS TEAM MEDIA KIT 2019 YOUR LOCAL BUSINESS PARTNER 2 MEDIA KIT 2019 MISSION + VALUES 4 OUR REACH 7 OUR SOLUTIONS 15 OUR MARKETING TECHNOLOGY 26 OUR MARKETING PROCESS 29 PRINT ADVERTISING OPTIONS 35 MEDIA KIT 2019 INDEX 3 MISSION + VALUES MISSION + VALUES MISSION We make a difference in the communities we serve by empowering our audiences with high-quality news and information. We partner with our clients to help them grow. We will succeed as a constantly evolving company by embracing innovative ideas, talented people and a progressive culture. MEDIA KIT 2019 MISSION + VALUES | MISSION 5 MISSION + VALUES VALUES Collaboration Customer Focus Integrity Fearlessness Accountability MEDIA KIT 2019 MISSION + VALUES | VISION 6 OUR REACH OUR AUDIENCE IS 8.7M OREGONLIVE 1 UNPARALLELED UNIQUE VISITORS 1.1 M FOLLOWERS ON SOCIAL MEDIA 2 782 K READERS OF THE OREGONIAN & E-EDITION 3 Source: 1. Google Analytics. Aug. 2019; 2. Social media followers as of Sep. 17, 2019 (total may include duplicates); 3. Scarborough 2019 R1; base: Portland DMA; print + e-edition cume (daily, Sunday). MEDIA KIT 2019 OUR AUDIENCE IS UNPARALLELED 8 OUR REACH + COMBINED Reach more people in the Portland DMA with The Oregonian and OregonLive. Utilizing both print and digital ensures you’re maximizing your full reach potential. SOURCE FOR NEWS IN THE PACIFIC NORTHWEST 1# Source: September 2019 ComScore and Q2 2019 The Alliance for Audited Media; combined print and digital readership. MEDIA KIT 2019 OUR REACH | COMBINED 9 OUR REACH + We reach 78% of the people in the Portland DMA. 1 10 Over the last five years, the Portland DMA has grown from 2.5M people to 2.69M people. That’s a 8% growth in five years with 2% growth in the market, year-over-year.2 In the same time frame, OregonLive has increased readership 30% within the last five years. OregonLive has seen a 9% growth in local readers of the Portland DMA, year-over-year.2 Source: 1. Scarborough 2019 R1 print reach and Google Analytics; unique visitors = non- duplicated, DMA = 28 counties; 2. Scarborough 2019 R1; Base: Portland DMA (28 counties); Target: A18+. MEDIA KIT 2019 OUR REACH | COMBINED 10 SECTIONS HOME OPINION OUR REACH NEWS CLASSIFIEDS BUSINESS REAL ESTATE ENTERTAINMENT AUTOS OregonLive.com is the news and information site that Portlanders and Oregonians at-large come to learn about EAT, DRINK, COOK JOBS and engage with their community. SPORTS OregonLive.com is the most-read local news site, covering BY THE NUMBERS, NEXT the conversation in the Portland Metro Area and beyond, and curating national news relevant to Oregonians. Our audience has never been bigger. On OregonLive. com, more than 8.7 million unique visitors visit the site in a month1 We produce award-winning, locally focused news, sports, politics, and entertainment coverage. BEATS YAHOO KGW PINTEREST KATU EBAY KOIN* KPTV #1 # 30 #7 INDEXES OREGON NEWS WEBSITE2 LOCAL NEWS / INFO. TOP WEBSITE USED IN WEBSITE IN THE U.S.2 THE PORTLAND DMA3 HIGHER THAN FACEBOOK, XFINITY/COMCAST, AND AMAZON FOR ADULTS 25-54.3 *Data does not include streaming sites such as YouTube and Netflix Source: 1. Google Analytics. Aug. 2019; 2. ComScore. News/Info. - Local News [Undup.]; Aug. 2019; 3. Scarborough 2019 R1; Base: Portland DMA; Target: A18+. MEDIA KIT 2019 OUR REACH | OREGONLIVE.COM 11 BY THE 8.7M 2:42 NUMBERS UNIQUE MONTHLY AVG. TIME PER SESSION1 VISITORS1 39M 1.9 2:55 MONTHLY PAGEVIEWS1 PAGES PER SESSION1 AVG. TIME ON PAGE1 6.3M VIDEO VIEWS2 Source: 1. Google Analytics. August 2019; 2. Theorem Analytics. August 2019; 3. Scarborough 2019 R1; Portland DMA (28 counties); Target: A18+ and used Internet in the last 30 days. MEDIA KIT 2019 OUR REACH | OREGONLIVE.COM 12 OUR REACH BY THE NUMBERS SUNDAY CIRCULATION: 160,059 SUNDAY READERSHIP: 407,871 Since 1850, we’ve been telling the stories that shape the Great Northwest. The Oregonian newspaper is where local AVG. WEEKDAY CIRCULATION: 101,711 readers turn to learn about their communities, their region AVG. WEEKDAY READERSHIP: 315,756 and their world. We’ve had 169 years to develop The Oregonian’s trust and market expertise. This translates to high engagement and credibility for our clients. #1 8 14 NEWSPAPER PULITZER PRIZES FIRST-PLACE AWARDS IN OREGON FOR JOURNALISTIC IN 2019 FROM THE EXCELLENCE OREGON NEWSPAPER PUBLISHERS ASSOCIATION Source: Q2 2019 The Alliance for Audited Media. MEDIA KIT 2019 OUR REACH | THE OREGONIAN 13 OUR REACH SOCIAL MEDIA 351 K 123 K 134 K 556 K TWITTER FOLLOWERS INSTAGRAM FOLLOWERS YOUTUBE SUBSCRIBERS FACEBOOK FOLLOWERS Source: Social Media Accounts as of Sep. 2019 (totals may include duplicates). MEDIA KIT 2019 OUR REACH | SOCIAL MEDIA 14 OUR SOLUTIONS SOCIAL MEDIA MARKETING EMAIL MARKETING Connect with customers and Drop a hot offer for immediate boost your reputation ROI or nurture leads over the long-term PRINT ADVERTISING TARGETED DISPLAY ADVERTISING Make a big, immediate impact that drives heightened response Ensure visibility and engagement with your brand CONTENT MARKETING VIDEO ADVERTISING Fresh, useful information about your Engage your customers business drives deeper interest in and ignite their emotions what you’re selling & passions SEO SEM Elevate your brand's organic Capture qualified leads as search rankings through they're actively searching for authority, relevance and trust your products & services MEDIA KIT 2019 OUR SOLUTIONS 16 OUR SOLUTIONS TARGETED DISPLAY ADVERTISING DISPLAY ADS HIGH IMPACT DISPLAY INTERACTIVE CONTENT MOBILE Grab readers’ attention We offer various IAB with compelling, engaging Custom units offer the High-impact and fixed standard units across placements such as ability to feature and units available to target OregonLive.com and Roadblocks and Takeovers. repurpose creative assets, and reach an increasingly through our Extended such as Facebook posts, mobile-first audience. Reach network. Your video content, email sign- campaign will be optimized up, store locator, and more, in real time for performance driving data growth and to your KPIs. engagement with your future customers. MEDIA KIT 2019 OUR SOLUTIONS | TARGETED DISPLAY ADVERTISING 17 OUR SOLUTIONS SOCIAL MEDIA MARKETING theoregonian w/ brand brand message PAID SOCIAL CO-BRANDED POSTS Augment your organic Strategically align with our reach on Facebook and trusted brand to boost your Instagram with paid own brand recognition. Co- media. Similar to targeted branded posts allows us to digital display ads, paid share exposure, credibility social ads run adjacent and brand affinity, while ENJOY to organic content, can reaching our 450k+ MAXIMUM be targeted to specific followers with editorial INVENTORY & REACH! audiences, geographies and content that’s aligned with demographics and click your brand. through to a desired landing page. MEDIA KIT 2019 OUR SOLUTIONS | SOCIAL MEDIA MARKETING 18 OUR SOLUTIONS VIDEO MARKETING Digital video is one of the most exciting (and All of our video solutions click through to a landing page, so effective) ways to deliver a brand message. interested viewers can take additional and immediate action. Unlike Connect visually and emotionally to improve brand TV, digital video advertising takes advantage of the same powerful awareness, consideration and credibility, fueling targeting capabilities and targeted digital display advertising, other marketing efforts. including geographies, interests, demographics, day/time, and more. INSTORY VIDEO NATIVE VIDEO EXTENDED REACH YOUTUBE TRUEVIEW PRE-ROLL Videos appear directly Video is embedded and Pre-roll video that run on within the text of article displays seamlessly within Video runs on a network of YouTube in mobile, desktop, pages on OregonLive.com, OregonLive.com, designed high-profile news, sports app, and YouTube video designed with visibility and to resemble our content, and entertainment brand- displayed on other sites user experience in mind, thereby increasing the safe sites. This ad shows in a and apps and within the playing only when they can likelihood of engagement video player directly ahead Google Display Network, be seen by the viewer. with your content. of premium video content. on game systems and even Augment with headlines on connected TVs. Include and body copy to further companion banner ads engagement. and target video based on Google and YouTube searches. MEDIA KIT 2019 OUR SOLUTIONS | VIDEO MARKETING 19 OUR SOLUTIONS TOTAL SUBSCRIBERS: 92,789 EMAIL MARKETING DAILY SPORTS ROUNDUP: 2,460 OBITUARIES: 2,460 WEEKDAYS MORNING BRIEFING: 78,878 WEDNESDAYS FOODIES: 6,172 THURSDAYS BEST BETS: 3,503 FRIDAYS HOMES & GARDENS: 3,776 AS NEWS BREAKS BREAKING NEWS: 77,093 OCCASIONALLY TARGETED EMAIL NEWSLETTER REAL DEALS: 55,492 SPECIAL PROJECTS: 3,172 CAMPAIGNS SPONSORSHIP WATCHDOG: 2,889 Our tailored strategies Own one of The combine the power of email Oregonian’s editorially- marketing with the targeted driven email newsletters reach of digital display with 100% SOV. Impression- advertising, creating a based sponsorships unified and highly effective available. Newsletters are personalized campaign for deployed daily, weekly your target consumers. and bi-monthly and enable you to reach our most loyal audiences with brand presence in every send. Source: The Oregonian Email & Newsletter Marketing Department. October 2019. MEDIA KIT 2019 OUR SOLUTIONS | EMAIL MARKETING 20 OUR SOLUTIONS SEARCH MARKETING Search Engine Optimization (SEO) Google and Bing command more than 90% of all domestic search volume.