amfAR Annual Events Photography courtesy of Kevin Tachman and WireImage Table of Contents amfAR Annual Events...................................... 4 amfAR New York Gala..................................... 8 Cinema Against AIDS ....................................12 amfAR Milano ................................................16 TWO x TWO for AIDS and Art ...........................20 The Inspiration Series ....................................24 Inspiration New York.......................... 26 Inspiration Los Angeles...................... 30 Inspiration São Paulo.......................... 34 generationCURE ........................................38 A Star-Studded Cast ......................................42 The Company We Keep ................................44 Press Coverage ............................................46 Social Media..................................................50 2 3 amfAR Annual Events amfAR, The Foundation for AIDS Research, is recognized around the world as one of the leading nonprofit organizations dedicated to the fight against HIV/AIDS. Its fundraising events receive regular global media coverage and are attended by the most prominent and influential members of the entertainment, fashion, business, and art communities. amfAR’s ability to fund groundbreaking, cure-focused research is due in large part to the money it raises through its many benefit events. Be it small cocktail receptions, art auctions, or international galas, amfAR events play a critically important role in raising funds to support innovative research programs and build HIV/ AIDS awareness domestically and abroad. 4 5 6 7 amfAR New York Gala This high-visibility annual event kicks off New York Fashion Week and honors leading public gures who have made important contributions to the ght against AIDS. The gala attracts leaders from the worlds of fashion, business, entertainment, and the arts.To date, the amfAR New York Gala has raised more than $15 million for amfAR’s life-saving research. Memorable Moments During the 2014 gala, Liam Neeson made a surprise appearance to present amfAR’s Award of courage to Vanessa Redgrave and Joely Richardson. In 2013 amfAR Chairman Kenneth Cole was presented with amfAR’s Award of Courage by New York Governor Andrew Cuomo. amfAR Ambassador Janet Jackson and long-time amfAR supporter Heidi Klum were also honored. The 2011 Gala featured a moving tribute to amfAR Founding International Chairman Dame Elizabeth Taylor delivered by Sir Elton John. President Bill Clinton and amfAR Founding Chairman Dr. Mathilde Krim were also honored. Another highlight of 2011 was a historic reunion performance of “That’s What Friends Are For” by the original artists: Sir Elton John, Gladys Knight, Dionne Warwick, and Stevie Wonder. In 2010, Lady Gaga electried the crowd with her performance at a Terence Koh-designed piano embellished with crushed pearls and M•A•C cosmetics. Past Performers Tracy Chapman, Alan Cumming, CeeLo Green, Theophilus London, Barry Manilow, Liza Minnelli, Janelle Monáe, Joan Osborne, Santigold, Rufus Wainwright, and many others. Past Honorees Roberto Cavalli, Clive Davis, Sir Elton John and David Furnish, Richard Gere, Whoopi Goldberg, Donna Karan, Patti LaBelle, Liza Minnelli, Natasha Richardson, Bill Roedy/MTV Networks, Carine Roitfeld, Diane von Fürstenberg, Anna Wintour, and many others. Total Media Impressions: 3.5 Billion Total Social Media Impressions: 35.1 Million Total Media Value: $2 Million For more information about the New York Gala please click here 8 9 10 11 Cinema Against AIDS Over the years, Cinema Against AIDS has become one of the most celebrated and consistently successful charitable events in the world and the most eagerly anticipated event held during the Cannes International Film Festival. The evening’s live auction is famous for the impromptu participation of celebrities and one-of-a- kind auction lots. Since amfAR Founding International Chairman Dame Elizabeth Taylor hosted the rst Cinema Against AIDS in 1993, these signature amfAR benets have generated more than $140 million and have played a pivotal role in focusing attention on the ght against AIDS Past events have been chaired by amfAR Global Fundraising Chairman Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna, among many others. Guests include many of the celebrities and personalities associated with the lm festival. Memorable Moments A stunning gilded woolly mammoth skeleton by Damien Hirst fetched a record $15 million in the 2014 live auction. A 2013 highlight was a dazzling “Ultimate Gold Collection Fashion Show” curated by Carine Roitfeld. In 2008 Madonna auctioned off a one-of-a- kind alligator bag personally designed by Karl Lagerfeld, spicing it up with items from her own purse. A lucky bidder in 2007 won a kiss from George Clooney. amfAR Global Fundraising Chairman Sharon Stone danced along to an impromptu performance by Sir Elton John and Ringo Starr at the 1998 event. Past Performers Dame Shirley Bassey, Mary J. Blige, Boy George, Lana Del Rey, Duran Duran, fun., Elton John, Katy B, Annie Lennox, Kylie Minogue, and Gwen Stefani, among many others. Total Media Impressions: 18.3 Billion Total Social Media Impressions: 525 Million Total Media Value: $10 Million For more information about the Cinema Against AIDS gala please click here 12 13 14 15 amfAR Milano The Italian fashion community has long been exemplary in its support of amfAR, with its fashion houses and designers underwriting and leading many of the Foundation’s most successful fundraising efforts. Since the rst amfAR Milano in 2009, the annual black-tie event, held during Milan Fashion Week, has raised more than $7 million. Memorable Moments Rosario Dawson wrapped up the 2014 auction by announcing a surprise item—a promotional poster of Grace Jones’ 1981 album Nightclubbing that was signed by Jones herself backstage shortly before it was auctioned off. amfAR’s Global Fundraising Chairman Sharon Stone led a spirited auction at the 2012 event. In a 2011 highlight, Raphael Saadiq invited Grammy Award-winning artist John Legend to join him on stage to perform the song “My Cherie Amour.” President Bill Clinton’s Yamaha alto saxaphone fetched 100,000 Euros in the 2010 live auction. Past Performers Katy B, Simona Bencini, Anna Calvi, Grace Jones, Cheyenne Jackson, Leona Lewis, Theophilus London, Dita Von Teese, and Rufus Wainwright, among many others. Among the Guests Stefano Accorsi, Bianca Balti, Giovanna Battaglia, Robeto and Eva Cavalli, Coco Brandolini D’Adda, Rosario Dawson, Cara Delevingne, Linda Evangelista, Pierfrancesco Favino, Carlo Fendi, Silvia Venturini Fendi, Livia Firth, Isabeli Fontana, Madalina Ghenea, Dree Hemingway, Heidi Klum, Solange Knowles, Margherita Missoni, Teresa Missoni, Martina Mondadori, Mia Moretti, Mark Ronson, Jessica Stam, amfAR Global Fundraising Chairman Sharon Stone, Diane von Fürstenberg, Anne Vyalitsyna, Lindsey Wixson, and many others. Total Media Impressions: 6 Billion Total Social Media Impressions: 146 Million Total Media Value: $3.9 Million For more information about the amfAR Milano gala please click here 16 17 18 19 TWO x TWO for AIDS and Art This spectacular gala dinner and art auction jointly benefits amfAR and the Dallas Museum of Art (DMA). Hosted every year by Cindy and Howard Rachofsky at their Richard Meier-designed home, The Rachofsky House, TWO x TWO for AIDS and Art draws prominent artists, art collectors, and philanthropists from around the world. Initially held on a single evening, TWO x TWO’s enormous success has caused it to evolve into a weeklong series of events. Typically selling out months in advance, the gala features a seated dinner for 500 guests and both live and silent auctions of major works of contemporary art and unique luxury items. Thanks to the phenomenal support of the art community, TWO x TWO has raised more than $52 million in support of amfAR’s AIDS research initiatives and the DMA’s contemporary art acquisition program. It has become amfAR’s largest fundraiser in the United States and 2015 will mark its 17th year. Past Performers Alan Cumming, Taylor Dayne, CeeLo Green, Cheyenne Jackson, Gladys Knight, Patti LaBelle, Barry Manilow, Liza Minnelli, Dita Von Teese, and many others. Among the Guests Erykah Badu, Harry Belafonte, John Benjamin Hickey, Allison Janney, Shirley MacLaine, Natasha Richardson, amfAR Global Fundraising Chairman Sharon Stone, Stanley Tucci, Sigourney Weaver, and Diane von Fürstenberg, among many others. Honorees TWO x TWO honors a leading artist each year with amfAR’s Award of Excellence for Artistic Contributions to the Fight Against AIDS. Past honorees include Cecily Brown, Peter Doig, Tom Friedman, April Gornik, Mark Grotjahn, Wade Guyton, Jim Hodges, Elizabeth Peyton, Richard Phillips, Robert Rauschenberg, Ed Ruscha, Julian Schnabel, Joel Shapiro, Luc Tuymans, and Christopher Wool. Total Media Impressions: 10.3 Million Total Media Value: $2 Million For more information about the TWO x TWO for AIDS and Art gala please click here 20 21 22 23 The Inspiration Series amfAR and Josh Wood Productions launched the Inspiration Series in 2010 to celebrate fashion and style while raising funds for the Foundation’s lifesaving AIDS research programs. Each year features a different design “Inspiration” theme. Since its inception, Inspiration galas have been held in New York, Los Angeles, Paris, São Paulo, Rio de Janeiro, Toronto, and Miami. Participants and honorees have included Ricky Martin, amfAR Global Fundraising