II "LONG LEGS" GOES-; INTO THIRD JNEEKS II
All Productions Must If You Want To Be Be Played In Release Ahead Of The Parade Order; Not Sometime, By All Means Plan But All the Time! Ahead, Work Ahead. A•llliiiill Weekly Newspaper Published by Fox Film Corporation in The U. S. A. VOL . VI MOVIETONE CITY, CALIF ., JUNE 24, 1931 NO. 7 AVALANCHE OF 1931-32 CIRCUIT DEALSi . GRAINGER MONTH LEADERS CROWDEDi MORE BIDDERS FOR JULY VOLUME PRIZE DENVER-FRISCO 10-Year Canadian Deal Leading GETTING STIFF COMPETITION Procession; 1930-31 Sales High Is Smothered By 1 31-32 Volume HIS and next week wi ll definitely T decide the winner of the W. C. Michel Trophy and J . R . Grain OR Fox Film Corporation the past week, according to official Home Office ger Month. This fact is emphasized F statistics and information, was the greatest in the history of the organiza by the first officia l standing announced tion. Not only is 1931 -32 sales volume running months ahead of the this week. If ever a race was decided old record (established last year) , but more circuits-big and small-have bee n in its very la st lap then the J . R . closed to date than were closed during the first five months of 1930-3 1 selling. 1.. . - ----~--- ... --- Grainger Month competition is it, for ,,, N- Yol'lc Top that officia l information with the fact that J . R . Grainger, Vice-Presi the margins are very small and the re 11 ...... dent in charge of distribution, amazed the industry with the announcement maining fortnight can and, no doubt 19. ~ that he had just negotiated a l 0-year contract with the powerful Famous will. develop many changes all alon g 1 Players Canadian Theatres Corporation the line. for Foxfilm service throughout that The first officia l J. R . Grainger Dominion for the next seaso n. Month standing, published on this FOUR 1931-32'S 'LONG LEGS' NOW And that one deal. virtually taking page, shows R. J . Morrison's Denver care of the entire of Canada. for some ites in first place-just where they said READY Wl~HIN IN THIRD WEEK 13 6 situations (coveri ng every import they would be. But permanent occu ant spot from the Atlantic to the Pa pancy of that throne is dependent en AT ROXY cific). gives ample hint of the tendency tirely on the ability to stand up under SINGLE WEEK of buying on the part of the biggest the heavy and wholesale assa ult to ci rcuit operators. Therefore the an which they will be subjected during no unce ment that about twenty big the current fortnight. Of that there ITH " Young as You Feel" GOING STRONG! circuits bad rushed into the fold during is no doubt. and "Transatlantic" alrea dy Third week, New York. the past week will not prove surpris Among the branches that rate, right W completed. the coming week Third week, Indianapolis. ing. will increase the total of 1931 -32 fin Third week, Baltimore. now, Denver's strongest competitors Third week, Chicago. Just as The Dynamo was going to are John Dillon's San Franciscans, Ben ished productions to six-and this a Second week , Louisville, Ky. press word came from the Home Office Gould's Angelinos, Ward Scott's Kan full six weeks before the new season Second week, Portland, Ore. that John Nolan had returned there sans, J . P . O'Loghlin's Torontonians, wi ll officia ll y open. A feat ure of this Second week, Brooklyn, N. Y . with a completed deal involving the Lester Sturm's Detroiters, Hilgers' schedule is that the second Will Roge rs Central States circuit covering seven Texans and C. R . Dippie's Vancouv- tentatively titled " The Plutocrat," di cities in the Des Moines territories. • continued on two rected by David Butler. will be finished "D A.DOY LONG LEGS" i.s liv • continued on two before the season during which it is to ing up to every exp ec tat1on be released has been opened . and exceed ing them in certain The first Janet Gaynor-Charles Far spots. Definitely established as the WEEKLY TIPS rell 193 1-32 release-"Merely Mary grea test entertainment and money HELLO CHICAGO Ann"-will be completed by Director making production of 1930-31, this CHICAGO - Fox film productions W . K. Howard's "Transatlantic" Alfred Santell offeri ng. co-starring should make huge loads of profit Henry King late this week. Immediate took al I the money there was to be [. for exhibitors, for it is box office ly upon the completio n of "Merely Janet Gaynor and Warner Baxter, is had at the Loop's foremost theatres from every conceivable angle. now in its third week at tbe world's last week. Ma ry Ann," King will get into action Raoul Walsh's "Women Of All Frank Borzage will " make" an largest theatre-the Roxy in New other "natural team" in Sally Ei lers on "Over the Hill." for by that time Nations" was in its third week at and James Dunn, who are in 11 Bad Vice-President and General Manager York-and may compel still a fourth the United Artists theatre. Girl" and have been t eamed for Winfield Sheehan wil l have ret urned week. Alfred Santell's Janet Gaynor "Sob Sister" leads. Warner Baxter sensation, "Daddy Kansas City may spring the big to Movietone City and probably se That " Daddy Long Legs" may es Long Legs," was in its second week surprise of the j . R. Grainger Month lected tbe cast of youths who will sup tablish what will prove a world's rec at McVickers. competition. port Mae Marsh. And Alfred W erker's farce com "Bad Girl" will top the interest ord, if attained , is confidently expected edy, "Annabelle's Affairs," was in shown by the reading public when The other two productions to be in New York, for. while it is in its its first week at the Roosevelt. it reaches the screen, for it sur completed next week are Sam Taylor's thi rd week at the Roxy Theatre, it is A ll first- runs and Publ ix-Balaban & Katz houses. passes the book version. "Skyline" with Thomas Meighan, playing day and date with the Fox • continued on two • continued on two I THE DYNAMO I I JUNE 24, 1931 I 10-YEAR 100% PRODUCT DEAL WITH F-P. THEATRES PLACES CANADA IN CHOICE SPOT FOR 1931-32 SHOWING PHILADELPHIA SMALL TOWN SALES VOLUME THIS FORTNIGHT LEADING WAY; IS MONTHS AHEAD OF LAST YEAR WILL DEFINITELY J\ CCORDING to official information from Mr. Grainger's office , small FASTER SELLING fl. tow ns a re rushing into the 193 1- 32 fold far speedi er and in greater DECIDE WINNER numbers than they did last year. Last year's sel ling was the quick est on record, but this season that mark has bee n easi ly beate n. Last • concluded from one Saturday the sa les register showed 193 1-32 sa les volume was months • concluded from one This chain, like the Famous Players ahea d of last year. erans. But the next nine exchanges Canadian and others, has the entire As a res ult o f the showin g to date, it is impossible eve n to co mpi le a showed increased strength last week market from which to select its pic lineup of p ossible winners of the $5000 that Mr. Grainge r wi ll award and there is no doubting their con tures, but h ere again it signed for Fox to the o ffice cl osing the grea test number of 100 perce nt contracts fo r the tention that they will not unload their film service first. co ming season. full stock until the las t two weeks of the race.
ORTH, South, East and W est, as HE past week was the outstand well as Can ing so far in J. R . G rainge r N ada, fi gured "Daddy Long Legs" In Third T M onth, which is well on its way p ro min e ntl y in toward es tablishing a reco rd fo r a five the week's great week business-and mind you the sa les s h ow in g . Weeks Galore; Holdover Is winner will be selected on the basis However. the fa r of returns for the fiv e- wee k period. W est, p articularly A yea r ago J . R . Grainger W ee k was the Coast, a re just Rule Virtually Everywhere b e in g ce lebrated getting in trim, and a new mark for a week's rev j ud ging from las t • concluded from one week's· return and SMART CODE Theatre in Brookl yn , the boro ugh o n enue was estab they must be reck the other side of the East River. And lished; any o ffi ce oned with to give hoping to even If regular m ail will do, why air it is in its second w ee k at the Brook co nsiderable op m ail ? lyn house with General Manage r Harry rate a logic win pos1t1on to the If airmail will do, why t elegraph? Arthur of the Fox Theatres Corpora ner of the W . C. p rese nt l ea d ers If t elegram will do, why t ele Mich el Trophy phone? ti o n saying he will not be surprised if from now o n. A a thi rd week is necessary. will have to def That's the code that will keep us initely top that number of im- hea lthy, wealthy and wise. If "Daddy Long Legs" stays at the Roxy portant Coast cir- John Lorentz a fourth w eek and for a third week at the wee k's figure this Fo x, it will have bea ten "The Cock Eyed week. cuits are awaiting World" record for length of engagement, the personal arri va l there of Mr. Grain for these are both first runs and will be With cur ger to cl ose 1 9 3 1-32 dea ls. T he sa me the equivalent to a seven- w eek engage rent releases is also true in seve ral other parts of FOUR 1931-32'5 ment. doin g tre- This is the first instance in the h istory the country. m e nd o u s . of metropolitan exhibition where a si ngle bu siness ev - John Dillon Mea ntim e, while at the Home Office, READY IN 1WEEK picture has played day and date for the length "Daddy Long Legs" alrea dy, has e rywher e Mr. Grainger and his aides are apply registered. On Broadway and in Brooklyn and with " D addy Long Legs" in g the fini shing it continues to outdraw every opposition e concluded from one o utdrawing and o utrunning touches to big Mauree n O'Sullivan, T homas A lbright and it has been particularly keen, with even hot weather present. everything on the market and chain dea ls and and others, and Allan Dwan's ' 'Wick "Daddy Long Legs" is also in its third bra nch manage rs alrea dy in possession of a num ed," co -starring E lissa L andi and Vic w eek at the Apo I lo thea tre in Indianapolis ber of 19 30 -3 1 reco rd s for runs a re closing key tor M cLaglen with Una M erkel, Allan and the New in Baltimore, with the pos situations with sibility, at press time, that McVicker's in and receipts, there should be no Dinehart, Irene Rich, Mae Busc h, Alice Chicago would follow in line. cy cl o ni c speed, difficulty in every o ffi ce attaining Lake, Eileen Percy and others. Holdover was the rule virtually every the fi gure that must be reac hed sales men a re doing where. At press time word was received Within the next l 0 days at least that "Daddy Long Legs" was being held for to make J . R . Grainger M onth their bit in the two other productions, Frank Bor fi eld. A chec kup a second week at t he Strand, Louisville the outsta nding five -wee k period zage's " Bad Girl" w ith Sall y E ilers, ( Ky. ), and Broadway, Portland (Ore. ) pledged it would be. of small towns J ames Dunn and Minna Gombell. and closed to date J ohn Ford's "The Brat" with Sa ll y BALTIMORE- There is t alk here now The strength shown by San F ran that "Daddy Long Legs," which is the out cisco and Los A nge les is surprising. show grea ter ac O 'Neil. Frank Albertson, A ll an Dine standing box office draw of the season and tivity than in any hart, June Coll yer, Virginia Cherri!!. certainly the most acclaimed picture shown but whether they wi ll be abl e to suc cessfu lly resist the vicious attac k it is past season among Warren H ymer, William Collier, Sr .. here, may enjoy a four-week run. we ll known Ka nsas City is about to sa lesmen. and many others also will have bee n INDIANAPOLIS-All records for the se a lea d is something else. Scott's foll ow While 193 0- finish ed . son , for revenue and run, are being broken 31 went down as by "Daddy Long Legs" at the Apo I lo the ers are going great guns and , acco rd Production plans for the nex t two W . C. Gehring the fas test se lling atre. Picture is pac king them in and is ing to in formation forwarded from months are even more lav ish than those in its third week, something no other pic season up to that there , all records fo r a month's bu si of the pa st five wee ks. N o less than ture has been able to do in this city this time, ret urns to date by the Foxfilm season. ness wi ll be eas ily broken. The Ka n 16 productions will be put into work fo rce co mpletely smother that record. sa ns have bee n building ca refull y and by that time, accordi ng to the prese nt This. mind you. is the country as a CH ICAGO--"Daddy Long Legs" is ex co nsistentl y, taki ng their cue from sc hedule outlined by M ess rs. Shee han pected to go into a third w eek at the whole, for, as alrea dy obse rved, there McVicker Theatre. Janet Gaynor and past experiences of D enve r. and Wurtzel. A mo ng those that will Warner Ba x t er have scored grea t personal are several o ffi ces that have ye t to make shortl y go into work are " Sob Sister, " their prese nce fe lt among the speedier triumphs and the picture is being loudly " She W anted a Millionaire," " Heart praise d all over the town as t he finest ORONTO and V ancouve r see m to branches. ache," " Riders of the Purple Sage," Ga ynor picture since "7th Hea ven." T be Canada's strongest entrants Philadelphia succeeded in break " The Yellow Ticket" and " Silver NEW YORK-"Daddy Long Legs" was with doubt existing at prese nt as ing the sales tie with Pittsburgh, C ity." . doing SRO business this week at the to which office will fin all y capture the but the margin is trivial. What is Complete details and analys is o f pro Harmanus-Blee ker, Albany ( N . Y.) ; Riviera, Canadian championship. But if ever Binghamton ( N. Y . ) ; Loew's, Rochest er more, the week saw an improvement ductions finished , in work or in prep I N . Y.) ; Broad, Columbus ( 0 . ) ; Colonial, a Ca nadia n office had a chance to win and a strengthening process all along aration are published on pages four Akron (0.); Aladdin, Denver; Publix, Des a prize from a U. S. office J. R. the line that does not constitute, by and five o f this iss ue-and the official Moines; State, M emphis ; Midwest, Okla Grainge r Month furnishes it. New homa City ; Fox, St. Louis ; Fox, Seattle ; Orleans, Washington, Oklahoma and any means, good n ews for either the rel ease schedule for the first four Capitol, Salt Lake City; Tivo li, Toronto p ace-setting Philadelphians or Pitts-· months of 1931 -32, with offi.cia l (where it was expected to be held over Omaha are running almost neck and burghers. casts, etc., appea rs on page seven. for a se cond week), and Fox, San Francisco. neck. 2 I JUNE 24, 1931 j I THE DYNAMO As We Go s110,ooo 1930.31 AND 1931.32 AWARDS FIND OFFICES HITTING UNPARALLELED To Press PACE AND· WITH RICH OPPORTUNITY I?:,\/~:-~ HILE the 1930-31 billings test and the 1931-32 sales LvL.[t coPl ,, HERE IS OFFICIAL ANALYSIS OF W t ug-o' -war continue more PAST SEASONS' PRIZE WINNERS keenly than ever, the time nears o~~ . when Mr. Grainger will a nnounce the winner of the July prize Season Season Season Season Season worth $5 000 in cash to the office OHN NOLAN, assistant to Mr. Grain Branches Total 1929-30 1928-29 1927-28 1926-27 1925-26 that has turned in the greatest vol ger, is back at the Home Office from Philadelphia ...... $34,445 $15,120 $15,000 $1,475 $1,475 $1,375 J where is received the information that New York ...... 18,990 8,1 90 7 ,500 1,650 900 750 ume of 100 percent contracts on the he cl osed the important Central States Boston ...... 12,019 5.544 5,000 725 375 375 coming season's product. At the Circuit deal, involving 11 towns in the Home Office ...... 12,000 12,000 moment so many branches are Des Moines t erritory. Albany ...... 8,396 3 ,696 4,000 600 100 bunched together that the remain MR. CRAINCER, in announcing the Denver ...... 7,297 2,772 4 ,000 525 ·········· ing few weeks before the first prize st anding of branches for the June cam Detroit ...... 7, 1 5'2 3,927 2,500 475 ·····-···· 250 paign, has emphasized the fact that the Los Angeles ...... 5,905 2,730 2,500 675 will be awarded may see an entirely W . C. Michel Trophy for J. R. Grainger Buffalo ...... 5,875 5,000 575 100 .... 200 different structure than that which Month will be awarded on the five-week Pittsburgh ...... 5,782 2,457 2,500 100 100 625 now prevails. basis. Toronto ...... 5,745 4,620 ····· ······· 100 350 675 THE NECATIVE of William K. Howard's Dallas ...... 3 ,250 ...... 500 1,275 1,475 Ho wever, the prize-winners of other melodrama, "Transatlantic," a picture that Chicago ...... 3 ,235 2,310 ...... 775 150 seaso ns are apparently in fo r more op the rest of the industry will be spending Oklahoma City ...... 5,234 --········ ·····-···· position than they have ever known. 100 all next season trying to imitate, is being Seattle ...... 2,730 630 2,000 Philadelphia. although reported by the shipped to the Home Office this week. San Francisco ...... 2,642 1,6 17 ...... 775 100 150 Prints will be in all exchanges on Aug. l . Ka nsas City ...... 2,497 2,247 ...... 250 ...... H . 0. to be lea ding on 19 3 1-3 2 sa les New Haven ...... 2,273 1,848 ...... 100 325 by the narrowest margin , is still bl az " A HOLY TERROR " is the definite title New Orleans ...... 2,05'0 100 1,025 925 for the Irving Cummings outdoor romance Atlanta ...... 1,8 50 1,275 575 ing away, but in line for a vicious formerly known as ······ attack from the rear briga de, which "Wyoming Won Indianapolis ··-·-- ...... 1,848 1,848 ···········- d er" starring George M lnneapolis ...... 1,325 ...... 200 200 925 has made almost sensati o nal · advances Cleveland ...... 1, 135 210 ··········-- 100 150 675 in the pas t two O' Bri en with Sally Charlotte ...... 875 100 675 100 Eil ers, according to 150 wee ks. T he ava official announce- Cincinnati ...... 725 100 475 ment. Its release Memphis ...... 525 525 lanche of deal s winds up the 1931 - Washington ...... 525 425 100 cl osed with bi g Des Moines ...... 300 J 100 100 100 32 season. Omaha ...... 1 50 150 circuits and small ALBERT LEWIS, Milwaukee ...... 100 100 to wn a cco unt s head of Foxfilm's Salt Lake ...... 100 100 has certainl y put story department, is Montreal ...... 100 100 into running a in New York. He Portland wi ll return to his St. Louis half d oze n offices at the stu Calgary br•a n ch es th a t dios early in July. St. john three weeks ago While in the East Vancouver ...... he will negotiate Winnipeg see med hopeless ly for rights to various out of the run plays and novels. ning for the July John Nolan Quinn Martin is in TOTALS ...... $155,075 75,000 50,000 10,000 10,075 10,000 charge on the Coast award . H. H. Buxbaum w hile he is away. N ew and reju CHARLES FARRELL heads the cast an nounced officially this week for " Heart venated elements are injecting them break," based on a story by Ll ewellyn se lves in to the current ra ce . T hat goes Hughes and published in Liberty Magazine. WEEKLY AND FIRST MONTHLY for both the I 93 1-32 sa les and I 93 0 - Othe rs who will a ppear in " Heartbreak" 3 1 billings . T he latter will, of course , are Ha rdi e Albri ght, who is finishing up on "Skylin e," John Arl edge, who was the ADSALES PRIZES ARE DIVIDED co ntribute impo rta ntly to the sel ec brothe r in " Daddy Long Legs," and Paul ti on of the current season's winners Cavanagh. The feminine lead wil l be an and the fo rmer is the process by which nounced next week. AMONG FOUR POSTER ACES contenders fo r the 193 1-3 2 H arl ey L. "OVER THE HILL" cast , when Henry Kin g resumes production on it early in H E w ee kly and first monthly prizes in adsa les gains, announce d this w ee k, Clarke $ 10.000 and Foxfi lm $ 75 ,000 July, will be a huge surprise to you, owing were both split. The wee kly prize of $10 was split between J. Vander prizes h ope to build a powerful fort. t o its wealth of prominent box office T grift of Ira H. Cohen's Pittsburghers and J . Swanso n of R . J . Morrison's There is absolutely no doubt that na mes. Mae Marsh, as the mothe r, already the billings res ults for the last three is getting considerable newspape r publicity, Denveri tes . The first monthly prize, worth $2 5 . was divided betwee n T . Cor but h·e r return to the screen is certainly bett of St. John, who won the first weekly prize, too, and Swanson. The months of this seaso n will play an cloaked with drama that theatregoers eat outstandin g part in the acq ui sition of up in their daily newspaper reading. adsal es prize compaign, which covers a period of 26 weeks and involves weekl y. monthly, quarterly and 2 6-week ' the prizes. So cl ose is this particu RAOUL WALSH , back from his trip to lar effort that Mr. Grain ger himse lf New York, is getting ready for his first awards, started May 23. A feature of 193 1-32 production. Definite information the contest so far is the wholesale win THE WINNERS will make no eff ort to anal yze the regarding this picture wil l be available ning by adsalesm en at the smaller of comparative strength insofar as the within two or three weeks. WEEKLY PRIZES ($10) prizes are conce rned until the fin al fi ces . May 23-Corbett, St. john WHILE THE sales organization is running May 30-Schetlin, Dallas. returns are in. months ahead of it s 1930 -3 1 record on Total adsa les during the p as t four June 1- Norris, Washington. It is very interestin g and signifi 193 1 -32 volume sal es , the production weeks have constituted the best showing June 8-Vandergrift, Pittsburgh forces are just as far ahead on picture made by the adselling force this season, and Swanson, Denver. cant to note that in se ven sea sons making- and at least four months in ad according to H. 0 . adsales manager, Lee MONTHLY PRIZES ($25 ) this co rporati on will have distributed vance of its nearest most active competi Balsley. Total adsales last week were away exactly $325,075 in prizes of wh ic h tor studio on the Coast . ahead of the corresponding week last sea Corbett, St. John. Swanson, De nve r. $ I 70.000 rep rese nts two seasons' KANSAS CITY is still blasting away on son. J. R. Grainger Month is definitely cer J. R. Grainger Month and 1931 -32 sales tain of setting a new high for 1930-31 . awards by the org'
ITALLY important fact PEAKING of casting for sales organization to S " names" el.ien for the V rel ay to exhibitors at this Variety Is Spice OF New Season's smallest roles, for instance, time is that Fox F ilm Corpor there's Irene Rich who appears ation's 1931-32 product will in " Wicked," co -starring Elissa not be dependent upon cycles, Program-100% Family Appeal Landi and Victor McLag/en. but is so defi nitely lai d out She appears in a couple of se that variety looms as one of quences. Others of the sup its o utstanding features. No To Enhance Product's Pull porting cast, announced la st one type of entertainment has week in this same picture, are the edge. Variety is the spice of Mae Busch, Eileen Pere!} and the program, and because that is so it should not be diffi cult to point out Alice Lake. Una Merkel, Allan Dinehart, Theodore Von Eltz and Oscar the fact that this corporation will not only be setting the pace, but beca use Apfel hal.ie principal roles . And then there are Stanley Fields. D onald Dilla its every I 93 1-32 re lease will be totally different- in every se nse of the word Wa!J and' Jack Kenned!J in "Sk!Jline; " Harr!J Rosenthal, who was such a -it will be subjected to considerable surveill ance and im itation on the part big hit in the BroadWa!J production of " June Moon ;" J . M. Kerrigan, of other producers. But Foxfilm wi ll be out w ith these se ri es of " differ G. P . Huntle!J, Jr .. T om Whitel!J, L orna Balfour and Arnold Luc!J in ent" pictures first-and while our opposition will be rushing to imitate our " M erel!J Mar!J Ann;" June Coll!Jer, Virginia Cherri/I , A llan Dinehart, Mar!J previous release , the studios will have come forth with another type of en Forbes, Margaret' Mann and Louise Macintosh in " The Brat' ;" Lucien Lit tertainment that will rel ega te the prior picture to past history. Keepi ng tlefield and William Pawle!J in "Bad Girl;" J ohn Arledge, Una Merkel and ahead of the entertainment parade is the goal on each and eve ry picture to be James Todd in "Sob Sister," and so on and on. Certainl!J , gold mines in released this coming season. supporting casts, !JOU will hal.ie to admit.
V IDENCE of the truth of the foregoing state ETT ING back to " The Midnight Cruise," that William Cameron Menzies and Kenneth Mac E ment with regard to l.!a riet!J and the making SIGNED I G Kenna are ·co-directing right now, while Ed of en tertainments of so "different" a t!Jpe that mund Lowe and Lois Moran are co-featured, opposition producers will be the galaxy of personalities concentrating on imitating virtual ly guarantees in ad vance a production that will I B. 0 · Names Iour releases is furnished b!J click with ease. The story Maximum Ca lore William K . H oward's being precious property be " Transatlantic." Here is the cause of it s surefire enter B. 0. Appeal tainment qualities- quali ·------' best thing Howard has done ties that reach out for 100 in a box office wa!J . " Transatlanfic" is representa percent family patronage - the production powers til.ie of not onl!J a great idea and stor!J, but of the have further secured 1 he success of the picture in advance by inserting the following supporting cast : finest performances turned in b!J Edmund L owe, George E. St one, one of our most popular young Lois M oran , Greta Nissen, M!Jrna L o!J , J ohn Hal players who scored in 11 Front Page," "Cimarron," lida!J, Earle Foxe, Jesse D e Vorsha, J ean Hersholt, several Richard Barthelmess productions and many others t oo numerous to mention; El Brendel, War and man!J others. And, hal.iing seen "Transa tlantic" ren Hymer, John Arled ge and Kenneth MacComas of in irs completed form, the writer is confident that "Daddy Long Legs" fame; Ear le Foxe, Al Ian Dinehart, Jesse De Vorska, the Hebrew comedian, it will ca use such a box office furore that ir will who will panic you with laughs in " Transatlantic," inspire wholesale imitation. It is a magnificent and others of si milar high box office standing. romantic drama, totall!J different from an!Jthing you hal.ie seen to date, with speed, pep, lol.!e and human interest, suspense and glamour. H E se nsational success of "Daddy Long Legs" all along the line and in all parts of the coun T try is the tipoff as to the type of entertain AVING see n "Transatlantic" and ment that wi ll increase the theatre-goin g popul ation found it to be 100 percent box of of the world. This industry's success and popular H fice and entertainment from every ity is due to fa mil y patronage; the fact that pic angle, one is not surprised to find Edmund tures, fundamentally, carry a n appeal to all types Lowe and Lois Moran again teamed for the of peopl~ regardless of age. beliefs. etc. In other leading roles in the tentatively titled "The words. pictures must ca rry I 00 percent entertain Midnight Cruise," adapted from the stage CONCHITA MONTENEGRO, beautiful actress ment. Messrs. Sheehan and W urtzel were cognizant play, " The Spider." The entire action who is being starred ri ght now in " Never The of the im mediate need of such entertainments, and the solution of a murder mystery and the Twain," has been given a contract. instead of waiting for next seaso n or holding o ff birth of a romance-takes place in an elab the making of such a picture like " D addy Long orate theatre. But developments in the so- Legs." it was at once made available to exhibitors. lution of this mystery are so rapid that the story moves with light This poli cy of always keeping uppermost in mind the needs of exhibitors ning-like speed. H ere, too, the element of originality will make for from week to week w ill continue. Dail y contact between the production box office entertainment of a totally different sort. A mystery, in executives and Mr. Grain ger guara ntee strict ad here nce to and timely compli deed, but treated differently, and more important, a different sort ance w ith this policy . H ence, it will do well for Foxfilm manage rs, sa lesmen of mystery, for the a udience plays an actin part in the story. and bookers at this time to repeat this paragraph to exhibitors in their ter ritory. HE D ynamo has been pointing out for the past three weeks that ON CHITA MONTENE T your corporation's policy for its GRO, the beautiful Mexi production activities this seaso n will C can actress whose likeness ca ll for " names;" that is, eve n the FOR YOUR INFORMATION appears on this page, has been seem in gly most unimportant roles are I I given a contract that makes in the hands of personali ties with her available for appearance in w hom theatre audi ences are well ac IRENE RICH has been added to the of his career. Early in August he and Foxfilm productions. Plans for quainted . This policy is in vogue now already rich "name" cast supporting Edmund Lowe will start working on this talented actress who has and its presence is ev id enced by the Elissa Landi and Victor McLaglen in "Silver City," ba sed on the further ro been free-lancing with amaz " W icked," which Allan Dwan is com mantic adventures of the Ci sco Kid. ca liber of casts appearin g in all pro pleting. In fact, every role-no mat Irving Cummings wi ll direct. i ng success and whose services ductions either completed, in work or t er how seemingly unimportan t- in ASSOCIATE PRODUCER William have bee n clamored for by all in preparation. It was true of "Trans "Wicked" is in the hands of a w ell Goetz will put " The Yellow Ticket," producers, will be announced known box office personality. which Rowland Brown will direc t , in atlantic" and it is j ust as true with shortly. Her last picture was "Midnight Cruise," " The Pl utocrat." " CHARLIE CHAN 'S CHANCE," one work early in Jul y. That means you will of the two Earl Derr Biggers stories have prints in your exchange as ea rly " Never the Twain," a current "Merely Mary Ann," "Wicked. " based on the adventures of the Oriental as Labor Day. M -G-M release in which she " Skyline," "Bad Girl." " The Brat," detective, who will again be portrayed " HEARTBREAK," which ran in Lib by Warner Oland in 1931 -32, starts erty Magazine and about which you will was featured and for her w ork "Sob Sister," "She Wanted a Million running as a serial in the Saturday ai re," "The Yel low Ticket," " Riders hear more in the future, will be di in which she has been getting Evenin g Post ea rly in October. rected by Alfred Werker. It concerns of the P urple Sage," "Silver City" and WARNER BAXTER is getting rest ed the romance and adventures of a young excellent notices. all the others in preparation. in anticipation of the busiest 10 months • continued on five • continued on five 4 I JUNE 24, 1931 I FF5R ~ -· ~nm-a- ~- ~ ·~·· · ..-· · • = i THE ~MAMO I ''BAD GIRL'' LEADS SO SUCCESSFUL THEY HAVE BEEN TEAMED IN ''SOB SISTER'' • concluded from four H E only original quad Y THE latter part of next T rangle drama ever written B weeh "Bad Girl" will be Lionel Barrymore, Irene Rich And - that's J ohn Ford's completed and if it is not " The Brat," whose praise the one of the sem;ations or 3 I -3 2, writer has been singing so then thea tregoers have passed David Manners Are Added To superlatively during the past the stage when they can be three weeks. And now that thrilled. Rushes seen by the the picture is nearing comple writer to da te on this Frank tion the writer's co nfidence in Borzage production indicate Casts OF 1931-32 Gems the ability of " The Brat" to that we will get a much great- score a box office bull's eye is er entertainment than anticipated - and our expectations have been unusually even greater. You' ve heard of triangles galo re - but this story involves a high. However, the treatment of this delicate, but new and different story, quac/rcmgle with a sophisticat ed, blase au thor as its pivot . He takes under is such that it strik es home. The characters, everything they say, 1hey do, their his wing a pert, impish, pretty little street gamin. Weaving in and out of this ambitions, disappointments, are human. " Bad Girl" has been so universall y quadrangle are two conniving, hunting, jealous social butterflies who see m ore read that mill ions await its screen version. There isn' t a girl or boy, mother intent to spoil their romantic plans than innocence in the author's protege . or father, sweetheart or brother who does not know about " Bad Girl" - the A nd how John Ford ca pitalizes this wealth of rare dramatic situations can novel - and who will not be out to see how the story is handled on the screen. best be appreciat ed by the statement that " The Brat" will prove his m ost They will be pleasa ntly surprised, fo r in the Fox film adaptation " the bad1 important box o ffi ce contribution. girl" is, after all, a good girl who errs, yes, but is big enough to stand on her own t wo feet and light ALLY O' N eil, who plays the name role in "The -with the boy she loves right by her side. Audi Brat," is making h istory. She doesn't have to re ences will enjoy tears, chuck les- and the whole PRIZE WINNER I S sort to acting, for she is the very person ification of "the brat," and that means an unusual perform ance story, for it tugs at the heartstrings and will make of which you can rest positively sure. But· with " The Brat," fo r that word of m outh exploitation that boosts too, every si ngle role is in the ------ b. o. receipts. possession of box office nam es. Allan Dinehart, fresh from Broadway stage conquests, is New Stars N DISCUSSING the au thor; Frank Albertson, Stories That " Bad Girl" with the author's young brother who In Making I competes with him for the af- Are Different exhibitors, you can fections of " The Brat"; June ' . definitely promise a Collyer and Virginia Cherrill as the conniving society production patterned belles ; William Collier, Sr .. as t he judge ; Farrell M acDon to entertain - not any one pa rticular type old, Margaret Mann, Mary Forbes, Albert Gran and Louise of theatre-goer, but, as is the case with Macintosh. " Daddy Long Legs," the whole family. As a matter of fact, it is the belief of the T WAS to be expected that the announcement writer that mothers will insist their daugh · regarding the borrowing of two such notable ters see it and fathers will go along with I and popular players as Lionel Barrymore, most their sons. "Bad Girl" will be one of the competent member of the fa mil y o f that name, and outsta nding money-makers of the new sea David M anners fo r im portant roles in " The Y ellow son a nd be just as human, wholesame and T icket," which Rowland Brown w ill start direct entertaining as is " Daddy Long Legs." in g in two weeks, should attract consid erable atten And Sally Eilers a nd James Dunn will be tion in and out of the industry. There is no greater seen doing a bra nd of acting that will get character actor on stage or sc ree n than Lionel Barry right under your skin and make of all who more and he will play the powerful Baron in "The see them their most enthusiastic boosters. Yellow Ticket." David Manners, who enac ted the Minna Gombell will, because of her por role of George Arliss' partner in " T he Million trayal of Edith - and this statement is aire, " wi ll have the ro mantic lead opposite E li ssa made by one who has seen every foot of Landi, who is starred. La Landi wi ll go to work the rushes to date - be numbered among on "The Yell ow T icket" ri ght after she bas com the screen's grandest actresses. Put that pl eted her present picture, " Wicked." down where you can find it when the pic ture has bee n released - a nd check up on Will Star in " She Wanted A Millionaire" HE final polishing touches are being us. put on two 1931 -32 gems, H enry T King's " Merely Mary Ann," with Janet "B AD GIRL " wi ll so ass uredly esta blish Sa ll y Ei lers and James Dunn Gaynor and Charles Farrell, and David Butler's tentatively titled as a popular team (and you will recall that it was Frank Borzage's " The Plutocra t" with Will Rogers. At the last observation Rogers " 7th Heaven" that set Janet Gaynor and C harl es Fa rrell as a team ) was wise-cracking his way through colorful India bazaars and that it has already been defi nitely dec ided to co-star them in "Sob Sister," streets. Rogers is a glutton for travel, and in t·his production he which will deal with the love affairs of those sca ndal-dispense rs on tabloid keeps jumping from one country to another. And keeping pace newspapers. Production will sta rt immediately upon the completion of " Bad with him are J etta Goudal, showing all and more of her old-time Girl," with A lfred Santell of " Daddy fire ; Joel McCrea, Peggy Ross, Long Legs" fa me directi ng. But that's Dorothy Peterson a nd others. not all , for "Sob Sister." which Mr. Sheehan has in formed Mr. Grainger "M ERELY MARY ANN," cer will be among the foremost 193 1-32 tain ly a worthy successor to acco mplishments of the studio orga ni I REGARDING 1931-32 LINEUP I " Daddy Lo.ng Legs," and ia ti on. has been give n a supportin g with the sa me human interes t that cast that gives you further ev id ence • concluded from four w hich W illiam Anthony McGuire has marked "7th Heaven" and " Street A n of the elaborate basis on which it will m an who is forced to kill the beloved written. The rest of the ca st is now gel," will be finished late this week. be produced. U na M erkel and John twin brother of the girl he loves. being selected and prints, as announced Janet Gaynor and Charles Farrell are by Mr. Grainger, will be at all ex Arledge, who did so amazingly well TEAMING UP of Sally Eilers and changes on Aug. 22. at the m oment busy with a new en as sister and b rorher, respective ly, in James Dunn for the principal roles in vironment. They have moved from the " Daddy Long Legs," will have equal "Sob Sister " was effected because of " DELICIOUS," the next Janet Gay dingy Lone/on boarding house, over the excellent work these two are doing nor-Charles Farrell production , should ly importa nt parts, with a co medy in Frank Borzage's "Bad Girl." Alfred be the big surprise of t he season that which Beryl Mercer presides, and set vei n, in "Sob Sister." For natura l Santell will direct " Sob Sister." is about to open. In going over the t led in different locales . Farrell, now a co mbinations, therefore, " Sob Sister" " SON OF THE LONE WOLF," w hich production activities of your corporation successful composer, is ab out to wit will have more than its share. You is now running in the Red Magazine, you will ascertain that its 193 1-32 pro ness the succgssful debut of a great is t he next production Hamilton Mac gram blazes with variety- p ictures that can not top the two co mbinations - Fadden, who directed " Oh, for a Man," are patterned to be genuinely different work, while Janet Gaynor, having in Sa ll y E ilers -James Dunn, and U na " Charlie Chan Carries On" and " The from the regular run. herit ed mi/1ions, is heart-broken over Merke l-John Arledge. J ames Todd, Black Camel, " will m ake. Cast and al l BEFORE THE NEW season is launched her abrupt parting fro m the boy she recruited from the stage, also is in the other definite information will be fur you will recei ve a complete new supply loved while she was a slavey in the rished within two weeks. cast. An entire stage at Movietone of portraits of Foxfllm stars, photo London roominq house. Henry King JOAN BENNETT wi ll play the most graphed by that internationally famous City is bein g co nverted in to a tabloid Important role of her carrer in John artist, Hal Fyfe, who is now busy tak is topping his list of b. o. hits with newspaper bui lding for " Sob Sister. " Blystone's "She Wanted a Millionaire," ing these pictures at the studios. this one. 5 [ THE DYNAMO I I JUNE 24, 1931 I
~~ VARIETY IS THE SPICE OF OUR 1931-32 PROGRAM ~~
l-lis announcem ent showed that prints on the fol cerning your corporation, it should not be lowing pictures would be delivered at exchanges surprising to you that we are almost three on these da tes: months ahead of the record 1930-31 contract Young A s You Fee l...... Jul y 25 volume we had registered at this time last 1l1a11llliiiiMi Transa tlantic ...... Aug. 1 year. Bad Girl ...... Aug. 1 M erely M ary An11 ...... Aug. 8 VOL. VI JUNE 24, 1931 NO. 7 Wicked ...... Aug. 1 5 U R business is to produce and distribute pic Skyline ...... Aug. 1 5 tures. But to maintain the high place we Sh e W anted a Millionaire ...... Aug. 22 0 have ea rned for o urse lves in both eff o rts so Sob Si st er ...... Aug. 22 ROCER FERRI EDITOR fa r we must, in keeping with the time, keep a By the middle of Sept ember you will have re- stricter surveill ance o n items that are see ming·ly ceived prints on as m an y m ore 193 1-32 produc small , bu t that over a peri od ass ume mammoth tions. Think that one over! Mr. Grainger doesn' t p roportions. A Weekly Newspaper Published By mean completion of those pictures b y the dates he As long as we admit we are entering a new FOX FILM CORPORATION has furnished - but ac tual delivery of prints at and greate r era, why not in order to take an in your branch at those tim es. ve ntory on our activities - check up on ourselves T here is nothing that will prevent you imme· -and once that inventory has bee n taken, ad diat ely from storing up those playdates that will here to a p rog ram co nsistent w ith more effici ent HARLEY L. CLARKE guarantee an auspicious start of 193 1-32. bu siness conduct and operatio n ? President S tart 193 1-32 right. Mahe positive that a W atch so-ca ll ed " little" things like telephones. proper playing arrange m ent is incorpora ted into teleg rams, etc. Why, for instance , rush to a wire WINFIELD SHEEHAN every contrac t. M ake sure ab out your starting when a spec ial delivery o r air-mail ed letter will Vice- President and General Manager time on 193 1-32 - se rve the purpose? and just as important Suppose it was your W. C. MICHEL is the necessity of o wn money you were your seeing that all Vice-President and Treasurer spending or your own remaining l 9 3 0 - 3 l CONGRATULATIONS I personal busin ess that J. R. CRAINCER pictures are dated and was involved - how played before the new ONGRATULATIONS to Director would you conduct Vice-President in Charge of Distribution product is made avail William K. Howard for what he has yourself and your af able. C done with "Transatlantic," in fa irs? You are duty Y ou never had so which appear Edmund Lowe, Lois bo und t o show the much with which to Moran, Myrna Loy, sa me cautio n, sensible SALESORIALS worh. Y ou know ex Greta Nissen, Jean expenditure and busi actly w hat your co m Hersholt, Earle Foxe ness ca re in the t ra ns pany will deliver - and many others of action of your co m w hen the pic tures fo r established box office p any's affairs as you N HIS meteoric, as well as co lorful ca ree r, J . the fir st fi ve m onth.• value. Here w e have w ould your own. D o I R. Grainge r, Vice-President in charge of dis will be available for I 00 percent enter that - and you' re on tribution, has effected innumerable cl assics in first-run release, and tainment and box of the ri ght track. the line of deals. But that ten-yea r deal with the now you get the add fice-a vehicle the Canadian Fam ous Players T heatres is his mas ter ed advance info rma Your corporation rest of the industry as M essrs. Clarke and piece - and the greates t tribute ev er paid to a tion as to when the will be trying to sin gle company's product. actual prints will be Michel stated at the imitate all next sea- convention- is proud Y ou must understand, first, that this Canadian in your o ffi ce. son. o f its sales organiza chain of thea tres is D ominion-wide, opera ting That' s what co- It is box office tion ; let us better our houses in all important cities and towns from o p erati o n acco m - every inch of the o wn record. W e will A tlantic to the Pacifi c. Also, it is the most po w plishes ! way, has a great idea all be happier for it. erful thea tre operating company in Canada. -:::-:-t:-:: and story that moves Canadi an Famous Players Thea tres is a sub N PAGES four with amazing speed, W. K. Howard sidiary of Publix-P aramo unt. T he Canadian co r O and five of this suspense, drama, ro- D GA R MOSS ' porati on has the entire output of the industry issue we are mance and glamour. But what we like E Philadelphians on this continent and from E uropea n co untries at furnishing you with most about " Transatlantic" is that it has ha ve snatched the its disposa l. an analysis of 1931- "family appeal." By that we mean that 193 1-32 sales lead But it has come to yo ur corporati on fo r sec ur 32 productions· in it will prove excellent entertainment for from Mr. Cohen's ity of its fu ture and fo r its continued successful work or in prepara every type and age of theatre-goer. Pittsburghers. But, at operation. tion. You will find the same tim e, thr Certainly that should mean a lot to you - on those two newsy H om e Office info rms and to every exhibitor in our country. When a pa g es considerable us, many other ex theatre-operating circuit of the mag nitude and sales ammunition - changes are catching power that this one indisputably possesses sees fi t facts, observations and advance information up with Philadelphia and Pi11 sburgh. That there to negotiate a 10-yea r contract for o ur product, of an official nature. is increased a c ti ~· it y along the sales front is amply indicated b y the wholesale aduance of branches in rest ass ured that it is more than a dea l. We purpose this season to give you more this effort. W e could want for no more convincing evi service - to give you definite, reliable infor It is exceedingly enco uraging--and dem on dence of the industry's and showman's p ro fit mation on all pictures, and at a time when strative of heen co mpetition, too - to get so p roducing ente rtainment than this one transac you can make capital of it. We will analyze tion. W e should be pro ud of it - and we are. productions, casts, stories, etc., from the sell many lellers from am bitious m anagers expressing The dea l is without a parall el in sales history. ing angles. Go over this information every con fidence in their sta ffs' ability to m erit one, or It took months to complete it - and it will week at your regular sales meeting. both (as several managers insist) o f the $ 5,000 take 10 yea rs to complete the contract. fo r largest volume of 193 1-3 2 co ntracts. T he A ny way you look at it. the deal is represen We' re going to hit straight from the should w inners, of course, are lim ited - but just think tative o f the kee nest film bu ye rs' knowl edge that er; we will give you the information you w hat an aduantage the high branches obtain in the the industry's bac kbone, now and for many yea rs need. We are in a new era - an era when greater, $85 .00 0 (Fox film 's $75 .000 and Mr. to co me, is none other than your co rporation. facts must be presented as quickly as possible. C larke's $ 10,000) prizes? Indeed , histo ry is bein g made by yo ur co rpora A great deal is going on at the studios. It all simmers down to just this: tion - but what part of it are you personall y We' re far busier than any other studio here on As your corporation pro fit s and gains fr om writing? the Coast. While t·he others are still working your personal eff orts, so do you pro fit and gain . on plans as ,to what they will turn out, we T hink it over. O UR corporation' s production organization are working .on a definite program, have two Y is the en uy of the industry, just as is our pictures already finished, two others - the EPT. 13-14 has been officially designated distribution fo rce. T wo factions of no first Janet Gaynor-Charles Farrell ("Merely Harley L. Clarke Week. Mr. Grainger is co rporation work in m ore perfect harmony nor Mary Ann") and the second Will Rogers("The S not interested in the 1930-31 achievement closer together than do the production and dis Plutocrat") ,' completed by Saturday, two during Clarke Week: he is vitally interested tribution fac tions of our co mpany. others ("Wicked" and "Skyline") by the lat in making the coming one the BIGGEST For instance , only this w eek this co -operatiue ter part of next week, four in work and 11 WEEK on record in the history of your cor program made it possible for Mr. Grainge r to fi x others ready to go into production within the poration. definite dates w hen prints of the fir st eight 193 1- next three weeks. And Mr. Grainger will personally lead this 32 releases w ould be delivered at your exchange . Knowing the above and other facts con- Harley L. Clarke Week. Start building now! 6 I JUNE 24, 1931 I I THE DYNAMO I GREAT RELEASES ASSURE AUSPICIOUS BOX OFFICE INAUGURAL OF 1931-1932 UT "Transatlantic" down as that "dif prize race in a blaze of glory? ... Harry P fe ren t" type of surefire entertainment Bux baum, whose office has figured in the that the rest of the industry w ill be I AN ACE OF HEART-THROBS I distribution of virtuall y every big m one spending all next season tryin g to imitate, tary award test in the past six years, and while theatre-goers will express their ap his New Yorkers are the latest pUlting in proval and enthusias m by ru shing to houses a claim for the August $5 ,000 ... And showing it in droves . . . H ome Office Buxbaum, too, is still insisting his branch Representative Edward Bonns conducted will finish out ahead of Philadelphia on meetings in St. Louis, Oklahoma and Da ll as 1930-11 billings. last week . . , And, by the way, B. B. Rringold's St. Louis office promises the D EAD pages fo ur dnd five if you want next seven weeks to be the greatest in point of volume sales that that bra nch has known ft an id ea of the magnitude of your cor- . . . "Now thaQ we are back lea ding o n poration's 1931 -32 program . .. T he I 9 3 1-3 2 volume sales ," shouts E dgar ann ouncement book revea led 48 individual Moss, " the other branches may as we ll productions that left no do ubt as to the superiority of the product . . . But study know that Philadelphia w ill not be pulled down . Take that as a th reat, promise or the all -star casts and names in pictures now in work, in preparation and completed, and challenge; it is all the same to this ex change!" you' ll realize that that anno uncement, as extremely conservative and rich as it was w ith box office data, did not do full jus LENN NORRIS, the Washington tice to what wi ll actuall y be turned over G prize-winning adsalesman, is con to exhibitors during 19 31 -3 2 . . . And, centrating on the small accounts as by the way, go over that four-mo nth re ELISSA AND VIC- A scene from Allan Dwan's " Wicked," lease schedule at the bottom of the page a means of showing a week- to-Week gen co-starring Eli ssa Landi and Vi ctor McLagl en. Al so in the eral adsales gain . •• Herndon Edmond which is right up to the minute regarding cast are Una Merkel, Irene Ri ch, Allan Dinehart, May Busch, casts, etc.. . . tops the Washington salesmen on 1931 - Ali ce Lake and Eil een Percy. " Wicked" is schedul ed to be 3 2 volume, according to Manager completed late next week and will be released Sept. 6. Wheeler, with Murphy, Klein and Mel ARLEY L. CLARKE W eek starts vin following in that order ••• Charles I H Sept. 13 ••• Among the 1931-32 W alker writes that " Daddy Long Legs," productions that will be available playing at the Publix-Capitol in that city last M anage r J ack Sichelman writes to say that 11 are: "Young As You Feel," " Transatlantic," week, did the biggest business that house h as times more small towns have been cl osed up to " Bad Girl," " Merely Mary Ann," " Wicked" done in many months-and all the theatre a w ee k ago Saturday than were in the fold at and " Skyline" •• . and, if you cannot run up business to be had in S. L. during that p eriod the same date last year . five big weeks and a record Clarke Week with . • • Ben Simon sends along the information that lineup then you are hopelessly out of next that H amilton McFadden's " The Black Camel" H AT historic 10-year deal Mr. Grainger season's race ••• Newspapers continue to got off to a great start at the Bijou, New marvel at the consistency with which Movie Haven, Conn. closed with Famous Players Canadian T Corporation, Ltd., was !?Xactly four months tone News "scoops" even them on interviews in the making ••• And, remember, that part with the w orld's most important men ALESMAN BURKART stepped on the gas of the deal setting I 04 Movietone N ews is Every issue of Movietone News is box office. S rather hard lasr week and slipped ahead of sues in 13 6 situations is in itself a classic and Salesman Needham on 1931 -32 volume ... bespeaks the superiority a nd popularity of this ARCEL VARNEL has been signed by Mr. Cincinnati hecps right on scoring ... " Women mighty scr ee n journal . .. W atch the starting M Sheehan as dialog and stage director ; he Of A ll Nations" did an exce ptional two-week's dates and playing arrangements in your 19 3 1- arrived at M ovietone City Friday morn business at the Terminal in Newark, N . J . ... 3 2 contracts •.. Proof that every exchange, ing . .. We can definitely promise you now that Public acclaim of " Daddy L ong Legs" was so regardless of territorial size, bas an equal the cast for " Son Of The L one Wolf," that pronounced that the Charlotte News ran an edi chance in the flock of prize-winning contests Hami/t'on MacFadden will direct, will be a very torial on it and "what a relief it is to be able now under way was furnished by the winners important one, but nothing will be stated until all to take your whole family to see such a satis of the adsales gain awards during the past contracts have been signed and the o flicial an fact ory picture" ... It was because Philadelphia four weeks. nouncement made by the studio executives . . . caught Pittsburgh napping last weeh that the Every player with whom Elissa Landi comes in former was able to shoot ahead into fir st place . .. R . GRAINGER Month, which should- if contact is a well-known name. Neither Miss Landi Paul Greer of Fox Theatres won the Fox A . C. • you have carried out your pledge- have been nor Victor McLaglen ever had a greater support departmental tennis championship last week when J the greatest, in point of revenue, m onth in ing cast than fo llows them up in " Wicked." he defeated Harry Weiner . .. the Fox A . C. I he history of your office , comes to an end next women's tennis tourney is set for next week. week . . . It will be at least three weeks before t\ L THOUGH the J . R . Grainger Month re the committee will be in a position to announce Il...sul ts ca n not yet be intimated, Bookers Ben EORGE BALLENTINE'S Seattle outfit is the final standing of branches in this competition Dare of Denver and Sa m Berg of Boston are G steppin g out ahead of the rest of the Coast . How about winding up the July volume already piling up on Harley L. Clarke Week offices on 1931 -32 ammunition . . That volu me .. . Back from his June will be the biggest vacation Will iam Sc ru ggs, month Chicago has bad this Memphis adsa les man, fra nk seaso n is the expectation of ly states he is out for one FOUR-MONTH 1931-32 RELEASE SCHEDULE Manager M . A . Levy ... of the weekly prizes ... " Now watch Dallas" is the Sales men Jack Jennings warning that comes from and W . C. Snyder led Bos DATE PRODUCTION PRINCIPALS DIRECTOR Hilgers' Dall as branch (this ton last week ... Sales Aug. 9 YOUNC AS YOU FEEL ...... Will Rogers, Fifi Dorsay ...... Borzage ti me last season Dallas was man Westcott is giving A . Aug. 16 TRANSATLANTIC ...... Lowe, Moran, Nissen, Loy, Hersholt, Halliday, Foxe ...... Howard giving the other branches a D . Knapp something to Aug. 23 BAD CIRL ...... Eil ers, Dunn, Gambell, Littlefield, Pawley ...... Borzage lot of worry on volume thi nk about, for he is lea d Aug. 30 MERELY MARY ANN ...... Gaynor, Farrell, M ercer, Kerrigan, Rosenthal...... King Sept. 6 WICKED ...... McLaglen , Landi, Merkel, Rich, Dinehart, Busch , Lake ...... Dwan sa les) .. . Salesmen David ing Detroit sa lesmen o n Sept. 13 SKYLINE...... Meighan, O'Sullivan, A lbright, Loy, Fi elds, Dillaway ...... T aylor son, L ichter and Bergman individual volume sa les . . . Sept. 20 SHE WANTED A MILLIONAIRE.. Bennett, Tracy, Merkel, Kirkwood ...... Blystone are running a close race for T hree Foxfilm productions Sept. 27 OVER THE HILL ...... Mae Marsh and all - star cast of youths...... King volume h onors at Oct. 4 SOB SISTER ...... Eil ers, Dunn, Merkel, Arledge, Todd ...... Santell 1931 -32 played Balaban ~ Katz' ace Oct. 11 RIDERS OF PURPLE SACE...... O'Brien, Churchill, Pelletier ...... Stoloff Schmertz's Cleveland ex Loop houses in C hicago Oct, 18 WHILE PARIS SLEEPS ...... An all-star cast ...... Brown cha nge ... Sydney Sam last week . . . Manager Oct. 25 DISORDERLY CONDUCT ...... Lowe, McLaglen, Nissen ...... Walsh son's Buffaloans are out to Simon of New Haven is Nov. 1 THE YELLOW TICKET ...... Landi, Lionel Barrymore, David Manners ...... Brown Nov. 8 DELICIOUS ...... Gaynor, Farrell, Brendel ...... Butler do a "comeback" in 1931- out for the honor of being Nov, 15 ALIMONY QUEENS ...... __Warner Baxter, Joan Bennet t ...... Felix 3 2 and Assistant Manager the first branch to close all Nov. 22 THE PLUTOCRAT (Tl ...... Will Rogers, Caudal, McCrea, Peterson, Ross ...... Butler Blumenfeld, who is seldom DNICHT CRUISE !>lr Lowe, M oran, Brendel, Stone, Phillips, Dinehart,11 ..... M enzies its possibilities before a Nov. 29 THE MI ...... ·-Iii.Foxe, Hym er, De Vorska, A rledge, M acComasJ['l .MacKenna heard from, never seemed new season was a month more enthusiastic regarding old . . . Assistant Sales Dec. 6 THE BRAT ...... ~g~~f~ ~. ~;~ert~~An , Di~~~~'.t, M;~ ll ~~';;°;h, C~~~~~~~ ...... Ford the future than he is now. 7 I JUNE 24, 1931 I I T HE DYNAMO I PREVIEWS OF SOME 1931-32 PRODUCTIONS
GREAT ACTOR - And without a doubt the greatest character actor on stage or screen; that's Lionel Barry more, pictured above, who has been borrowed from an other stud io to play the very important role of the Baron in "The Yellow Ticket," starring Elissa Landi and which Rowland Brown will direct. David Manners JOYOUS YOUTH- Maureen O'Sullivan and Hardie will play the male romantic Albright, as the East Side Irish colleen, and the former SWEETER THAN EVER-And there is no question about lead opposite Miss Landi . barge boy, respectively, turn in very nifty performances Janet Gaynor and Charles Farrell being just that in Henry "The Yellow Ticket" goes in Sam Taylor's "Skyline" in which Thomas Meighan also King's "Merely Mary Ann," a new kind of romance. into production soon. appears and which is slated to be finished next week. It will be nationally released Sept. 13.
RE-UN ITED - (Be low ) Edmund Lowe and Lois Moran, who did such an amazing job as co-stars in Howard's " Transatlantic," went to work this week in Menzies-MacKenna's thrillo drama, " Midnight Cruise," based on the stage play, "The Spider." Edmund is holding Lois' trembling hand for her escort (Earle Foxe) has been mysteriously killed. The mustached gentleman is none other than George E. Stone of "Cimarron" fame.
CAN'T MISS-As Pro duction progresses on John Ford's " The Brat," that pic ture's box office and enter tainment possibilities loom greater. Here is the first story transferred to the screen boasting a quad rangle. Anyway, in the above scene you observe (I. t . r. ) Frank Albertson, Farrell MacDonald, Sally O' Neil (who enacts the name role) , Allan Dinehart and Louise Mac Intosh.
UP AGAINST IT ( Left) Wi 11 Rogers, Peggy Ross and Joel McCrea in a scene from Butler's "The Plutocrat ." 8