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Goes-;Into Third Jneeks Ii Avalanche of 1931-32 Circuit

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Goes-;Into Third Jneeks Ii Avalanche of 1931-32 Circuit II "LONG LEGS" GOES-; INTO THIRD JNEEKS II All Productions Must If You Want To Be Be Played In Release Ahead Of The Parade Order; Not Sometime, By All Means Plan But All the Time! Ahead, Work Ahead. A•llliiiill Weekly Newspaper Published by Fox Film Corporation in The U. S. A. VOL . VI MOVIETONE CITY, CALIF ., JUNE 24, 1931 NO. 7 AVALANCHE OF 1931-32 CIRCUIT DEALSi . GRAINGER MONTH LEADERS CROWDEDi MORE BIDDERS FOR JULY VOLUME PRIZE DENVER-FRISCO 10-Year Canadian Deal Leading GETTING STIFF COMPETITION Procession; 1930-31 Sales High Is Smothered By 1 31-32 Volume HIS and next week wi ll definitely T decide the winner of the W. C. Michel Trophy and J . R . Grain­ OR Fox Film Corporation the past week, according to official Home Office ger Month. This fact is emphasized F statistics and information, was the greatest in the history of the organiza ­ by the first officia l standing announced tion. Not only is 1931 -32 sales volume running months ahead of the this week. If ever a race was decided old record (established last year) , but more circuits-big and small-have bee n in its very la st lap then the J . R . closed to date than were closed during the first five months of 1930-3 1 selling. 1.. - ----~--- ... --- Grainger Month competition is it, for ,,, N- Yol'lc Top that officia l information with the fact that J . R . Grainger, Vice-Presi­ the margins are very small and the re ­ 11 ....... dent in charge of distribution, amazed the industry with the announcement maining fortnight can and, no doubt 19. ~ that he had just negotiated a l 0-year contract with the powerful Famous will. develop many changes all alon g 1 Players Canadian Theatres Corporation the line. for Foxfilm service throughout that The first officia l J. R . Grainger Dominion for the next seaso n. Month standing, published on this FOUR 1931-32'S 'LONG LEGS' NOW And that one deal. virtually taking page, shows R. J . Morrison's Denver­ care of the entire of Canada. for some ites in first place-just where they said READY Wl~HIN IN THIRD WEEK 13 6 situations (coveri ng every import­ they would be. But permanent occu ­ ant spot from the Atlantic to the Pa­ pancy of that throne is dependent en­ AT ROXY cific). gives ample hint of the tendency tirely on the ability to stand up under SINGLE WEEK of buying on the part of the biggest the heavy and wholesale assa ult to ci rcuit operators. Therefore the an­ which they will be subjected during no unce ment that about twenty big the current fortnight. Of that there ITH " Young as You Feel" GOING STRONG! circuits bad rushed into the fold during is no doubt. and "Transatlantic" alrea dy Third week, New York. the past week will not prove surpris­ Among the branches that rate, right W completed. the coming week Third week, Indianapolis. ing. will increase the total of 1931 -32 fin ­ Third week, Baltimore. now, Denver's strongest competitors Third week, Chicago. Just as The Dynamo was going to are John Dillon's San Franciscans, Ben ished productions to six-and this a Second week , Louisville, Ky. press word came from the Home Office Gould's Angelinos, Ward Scott's Kan­ full six weeks before the new season Second week, Portland, Ore. that John Nolan had returned there sans, J . P . O'Loghlin's Torontonians, wi ll officia ll y open. A feat ure of this Second week, Brooklyn, N. Y . with a completed deal involving the Lester Sturm's Detroiters, Hilgers' schedule is that the second Will Roge rs Central States circuit covering seven Texans and C. R . Dippie's Vancouv- tentatively titled " The Plutocrat," di ­ cities in the Des Moines territories. • continued on two rected by David Butler. will be finished "D A.DOY LONG LEGS" i.s liv­ • continued on two before the season during which it is to ing up to every exp ec tat1on­ be released has been opened . and exceed ing them in certain The first Janet Gaynor-Charles Far­ spots. Definitely established as the WEEKLY TIPS rell 193 1-32 release-"Merely Mary grea test entertainment and money ­ HELLO CHICAGO Ann"-will be completed by Director making production of 1930-31, this CHICAGO - Fox film productions W . K. Howard's "Transatlantic" Alfred Santell offeri ng. co-starring should make huge loads of profit Henry King late this week. Immediate­ took al I the money there was to be [. for exhibitors, for it is box office ly upon the completio n of "Merely Janet Gaynor and Warner Baxter, is had at the Loop's foremost theatres from every conceivable angle. now in its third week at tbe world's last week. Ma ry Ann," King will get into action Raoul Walsh's "Women Of All Frank Borzage will " make" an­ largest theatre-the Roxy in New other "natural team" in Sally Ei lers on "Over the Hill." for by that time Nations" was in its third week at and James Dunn, who are in 11 Bad Vice-President and General Manager York-and may compel still a fourth the United Artists theatre. Girl" and have been t eamed for Winfield Sheehan wil l have ret urned week. Alfred Santell's Janet Gaynor­ "Sob Sister" leads. Warner Baxter sensation, "Daddy Kansas City may spring the big to Movietone City and probably se ­ That " Daddy Long Legs" may es ­ Long Legs," was in its second week surprise of the j . R. Grainger Month lected tbe cast of youths who will sup ­ tablish what will prove a world's rec ­ at McVickers. competition. port Mae Marsh. And Alfred W erker's farce com ­ "Bad Girl" will top the interest ord, if attained , is confidently expected edy, "Annabelle's Affairs," was in shown by the reading public when The other two productions to be in New York, for. while it is in its its first week at the Roosevelt. it reaches the screen, for it sur­ completed next week are Sam Taylor's thi rd week at the Roxy Theatre, it is A ll first- runs and Publ ix-Balaban & Katz houses. passes the book version. "Skyline" with Thomas Meighan, playing day and date with the Fox • continued on two • continued on two I THE DYNAMO I I JUNE 24, 1931 I 10-YEAR 100% PRODUCT DEAL WITH F-P. THEATRES PLACES CANADA IN CHOICE SPOT FOR 1931-32 SHOWING PHILADELPHIA SMALL TOWN SALES VOLUME THIS FORTNIGHT LEADING WAY; IS MONTHS AHEAD OF LAST YEAR WILL DEFINITELY J\ CCORDING to official information from Mr. Grainger's office , small FASTER SELLING fl. tow ns a re rushing into the 193 1- 32 fold far speedi er and in greater DECIDE WINNER numbers than they did last year. Last year's sel ling was the quick­ est on record, but this season that mark has bee n easi ly beate n. Last • concluded from one Saturday the sa les register showed 193 1-32 sa les volume was months • concluded from one This chain, like the Famous Players ahea d of last year. erans. But the next nine exchanges Canadian and others, has the entire As a res ult o f the showin g to date, it is impossible eve n to co mpi le a showed increased strength last week market from which to select its pic­ lineup of p ossible winners of the $5000 that Mr. Grainge r wi ll award and there is no doubting their con ­ tures, but h ere again it signed for Fox­ to the o ffice cl osing the grea test number of 100 perce nt contracts fo r the tention that they will not unload their film service first. co ming season. full stock until the las t two weeks of the race. ORTH, South, East and W est, as HE past week was the outstand ­ well as Can­ ing so far in J. R . G rainge r N ada, fi gured "Daddy Long Legs" In Third T M onth, which is well on its way p ro min e ntl y in toward es tablishing a reco rd fo r a five ­ the week's great week business-and mind you the sa les s h ow in g . Weeks Galore; Holdover Is winner will be selected on the basis However. the fa r of returns for the fiv e- wee k period. W est, p articularly A yea r ago J . R . Grainger W ee k was the Coast, a re just Rule Virtually Everywhere b e in g ce lebrated getting in trim, and a new mark for a week's rev ­ j ud ging from las t • concluded from one week's· return and SMART CODE Theatre in Brookl yn , the boro ugh o n enue was estab ­ they must be reck­ the other side of the East River. And lished; any o ffi ce oned with to give hoping to even If regular m ail will do, why air­ it is in its second w ee k at the Brook­ co nsiderable op ­ m ail ? lyn house with General Manage r Harry rate a logic win­ pos1t1on to the If airmail will do, why t elegraph? Arthur of the Fox Theatres Corpora­ ner of the W . C. p rese nt l ea d ers If t elegram will do, why t ele­ Mich el Trophy phone? ti o n saying he will not be surprised if from now o n. A a thi rd week is necessary.
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