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Lengthen Foxfilm's Array of Stars Philadelphia, $5000

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Lengthen Foxfilm's Array of Stars Philadelphia, $5000 PERSONAL TRIUMPHS IN FINISHED 'BIG s' LENGTHEN FOXFILM'S ARRAY OF STARS 1 STREAM OF THE WHOLE SHOW- 48 Super Specials SUREFIRE HITS Fox Movietone News 1iil&iill 26 "Magic Carpets" CONTINUE A W<?ekly Newspaper Published by Fox Film Corporation in The U. S. A. IMPORTANT! VOL. VI MOVIETONE CITY, CALIF., JULY 22, 1931 No. 12 Turn to pages four and five. There you will find the very latest and official information regarding casts to appear in PHILADELPHIA, $5,000 PRIZE productions that will shortly go into pr.oduction. You will find there a wealth of material to WINNER, TARGET OF MANY further support our claims that ours is the outstanding and biggest 1931-32 entertainment bargain on the market. You IN SECOND VOLUME DRIVE will find there authentic data I that will surely open your eyes. SEPT. 19 DEADLINE OF CURRENT 100% DRIVE-J. R. GRAINGER; HAT the Foxfi Im produc­ PITTSBURGH, WASHINGTON, OKLAHOMA, MEMPHIS, tion organization is fur­ Tnishing the sales contin­ NEW HAVEN, CLEVELAND, KANSAS BIDDERS gent every means to puncture all revenue records to date is defi­ ITH Edgar Moss' Philadelphians officially named by J. R. Crainger, Vice-President in nitely established, for each and every charge of distribution, as winners of the first of the two $5,000 cash prizes to be 1931 -32 release completed to date is W awarded on the basis of volume of 1 00 percent 1931-32 situations closed, as of a bonafide surefire. July 4, announcement came from the Home Office that the deadline for the second drive But Messrs. Sheehan and Wurtzel, would be Sept. 19, instead of Aug. 15. in their determination to continue this tremendous pace through the en­ This new deadline gives tire production year, let it be known every single office, regardless that these completed pictures are AUG. 23 ST ART OF of rating in the first leg of mere advance agents for those on the NEW SEASON IS 1931-32 volume and 100 per­ way. cent service selling, an even The entire Coast right now con­ REJUVENA TOR chance for the second $5,000. And cedes the attainment by the Foxfilm with the announcement of this fact Studios of an entertainment quality the week just closed brought on standard that will positively give Announcement that the 1931 -32 season wi ll be officially launched on wholesale hope for revenge among 1931 ~ 32 the most profitable start Aug. 23 served as a rejuvenating approximately a score of branches. any season has enjoyed to date. That process for a number oft trailers in is not only the emphatic belief of pro­ That Philadelphia had no easy t ime the current season's billings race and duction executives, but particularly in winning the first $5,000, which, of Coast exhibitors and producers. gave them a greater chance to raise with the additional prize to be award­ themselves into the "money squad." • continued on four ed for the outstanding performance The new 1931-32 starting date, SETTING RECORD on record as of Sept. 19, will be de­ Mr. Grainger informed branch man­ ducted from the bonus money cov­ agers, was fixed so that nothing DURING CLARKE ering various efforts over a 52-week MOVIETONE NEWS would stand in the way of auspic­ period, was admitted by Mr. Grainger. iously launching the new season. The WEEK A CINCH The latter personally made the selec­ OUTSMART RIVALS new date gives all accounts ample tion after a careful check and re­ opportunity to complete their cur­ check of records. With Mr. Grainger announcing that rent contracts and be ready to start ITH the winner of the W. C. volume of 1931 -32 Movietone News playing the new product right on W Michel Trophy for the best No less than 11 offices gave Phila­ contracts wi 11 exceed that recorded schedule. showing during J. R. Grainger delphia a hard fight for the prize. n any previous season, the organiza- Frank Borzage's first Will Rogers Month to be announced this week, Ira H. Cohen's Pittsburghers, in fact, • continued on two production, "Young As You Feel ," virtually every branch already is well • continued on three will bring in the new season. Next on its way toward effecting a new • continued on seven record for during the Harley L. Clarke Week. Exhibitor Harry Huff­ WEEKLY TIPS man of Denver tipped off where Mor­ REMEMBER! Edward Crandall, who has PREMIERE ROGERS' rison's office stands by personally The 1931-32 season starts been cast for " Delicious" op­ telling the w riter in Hollywood that August 23rd. And no account posite Janet Caynor and in FIRST THIS WEEK the latter would easi ly top its busi - is eligible to play the new prod­ " Surrender" opposite Joan Ben­ • continued on seven uct until 1930-31 contractual nett, will be following James This week marks the world pre­ oblig~tions have been falfilled. Dunn to stardom. mi ere of Frank Borzage's " Young As While the winner of the W . John Blystone's " She Wanted You Feel, " the first of the three Will Big in Canada C. Michel Trophy symbolic of A Millionaire" will be his big­ Rogers specials for 1931 -32 release. MONTREAL - Raoul Walsh's the J. R. Craingcr Month title gest money-maker since his By the time this is read this Movie­ " Women of All Nations" is leading will not be announced until this " Mother Knows Best." tone adaptation of George Ade's story the city's thea tre business at the week, already a half do:i:cn At least four branches that will have been given its first show­ Palace. It is apparently well liked branches arc claiming the Har­ trailed July 4 will be among ings, for it will play day- and-date at with Victor McLaglen and Edmund ley L. Clarke Weck (Sept. 13- t he first 10 by Sept. 19. the Criterion in Los Angeles and Lowe easily rating among the best 19) championship. • continued on two mal e draws in Montreal. THE DYNAMO } I JUL y 22, 1931 I SPEEDY CLOSING OF SMALL TOWNS IS SECRET OF PRESENT LEADERS' ST A TUS MIDWEST OFFICES CH AR LOTTE OUT .I NORA LANE WORLD PREMIERE, SHOW SURPRISING FOR SALES HOP ROGERS' FIRST IN J. W . Fuller means to do SALES STRENGTH some hot jumping between now and the first of September on TWO L.A. HOUSES 1931-32 sales. His Carolinia ns The Midwest means busi­ never seemed more enthusiastic • continued from one ness! Not only is this borne nor more confident of victory. Grauman's Chinese Theatre in Holly­ out by the official 1931 -32 But listen to Fuller: wood. " Exhibitors down here arc Friday of this week will see sales standing as of July 4 , but " Young As You Feel" pre-released at also by developments reported for the anxious to buy Foxfilm and we expect the coming weeks to be the Balaban & Katz Chicago Theatre week just ended. While Cleveland is in that city. The day- and-date Coast leading the brigade, on the basis of record-breakers for volume of 193 1-32 contracts closed." engagements are for an indefinite pe­ the July 4th figures, no less than five riod. It will be shown on a two- a­ other Midwestern branches are defi­ day policy at the Hollywood theatre nitely in the market for the 1931-32 and continuously at the Criterion. honors. MOVIETONEWS Concentration on small -town si t ­ Chicago Ready for uations has been the medium by which Kansas City, Indianapolis and CONTINUES TO " Merely Mary Ann" Cincinnati have pulled themselves up SWEEP THE FIELD CHICAGO-Henry King's Ja net to a level where Gaynor-Charl es Farrell super-special, they rate among "Merely Mary Ann," booked for its • concluded fro m one t h e s trongest tion turning out this mighty newsreel world premiere showing at the Pub­ contingents in continues to shame every opposition. lix-Balaban & Katz McVicker Thea­ the field . This Not a w eek has passed wherein Mov­ tre here Aug. 6, is certain of an au­ trio never travel­ ietone News has not proved its• best spicious send-off. The Herald -Ex­ ed at greater ve­ superiority through the presentation She w ill support Warner Baxter, aminer will participate in the launch­ locity and, if its ot some news picture of vital inter­ Edmund Lowe and Conchita Monte­ ing of an e laborate campaign for big­ threats material­ national and loca l importance. negro in Irving Cummings' " Silver ger business this coming season and ize, Ea ste rn In a desperate ettort tor a spot in City," which deals with the further Foxfi lm productions will be pointed branches are in the sun the frantic opposition has adventures, romant ic and otherwise, to as samples of the huge attractions for the most se­ resorted to the purchase of what it of the Cisco Kid . Balaban & Katz has booked into its vere t est to hoped would be "exclusive rights." houses. which they have In each and every instance, wherein Reports from Hollywood represen­ been subjected in an event ot national importance nas tatives of Publix, whose job it is to years. That state­ been involved, the opposition has en­ LINDA WATKINS catch previews of coming releases, ment holds good deavored to obtain .. exclusive rights' ' are particularly excellent on "Merely for Philadelphia, oniy to be comple tely outclassea and FEMININE LEAD Mary Ann." Mc Vickers is counting on W. C. Gehring Pittsburgh a n d beaten at every turn by Movietone IN "CHEA TING" a run of from four to six weeks.
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