EYES and HANDS on BRANDS Pepsi Center

2017 DENVER, COLORADO EYES AND HANDS ON BRANDS Pepsi Center

Garrett Ellwood Photography “YOU ARE NOT ADVERTISING TO A STANDING ARMY, YOU ARE ADVERTISING TO A MARCHING PARADE” – David Ogilvy

Why Escalator Handrail Advertising? Now available at Pepsi Center, escalator handrail advertising is an innovative, high-impact marketing medium that is statistically proven to improve brand recall.

Consumers riding escalators were surveyed to learn the effectiveness of scalae tor handrail advertising.

84% 79% 64%

Recall Brand Increase in Brand or Recall Specific

or Product Product Interest Messaging Source: Publicis

We believe that we can improve the way that brands and buildings interact. We create safe, intelligent, and healthy interactions between brands and riders using the escalator. Launching a RailEyes advertising campaign will result in a 45 second captive audience for your brand before and after each event, when fans are most receptive to advertising. Pepsi Center Opportunity Marketing Domination at a High-Profile Location Home to the Denver Nuggets, Colorado Avalanche and the Colorado Mammoth. Over 200 events are scheduled each year, includ- ing sporting events, concerts, ice and family shows.

2.1 million 52.3% Female visitors last year and growing.

347,944 23 events 53.9% Married 315,054 26 events

335,879 26 events 31.9% Never Married 303,640 23 events

235,039 18 events 72.6% Attended College 179,796 12 events 106,475 7 events 50,850 62,459 5 events 41% Have Children Under 18 9 events 131,971 9 events

69,792 46,741 10 events 4 events 59.9% Household Income of $75k+ / year

Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul Aug.

Pepsi Center Monthly Attendance - 2015/2016 Pepsi Center Attendee Demographics

Source: Scarborough Research Inc., Denver DMA 2015 Release 1 (Mar 2014-Feb 2015) Adults 18+ Colorado Avalanche Fans Denver Nuggets Fans Colorado Mammoth Fans

58.4% 55% 66.6% 61% 53.3% 63% Men Adults (18-49) Men Adults (18-49) Men Adults (18-49)

Average 32% Average 31.7% Average Have Children Have Children 32% 44 Age 44 Age 42 Age (Under 18) (Under 18) College Grad Average 53.7% Average 48.7% $306,520 45% 3 Household 3 Household Married Married Median Home Value White Collar 30% 68% 34.5% $90,804 Never Married Own a Home Never Married Average Household Income 73.6% Attended College 53.8% Household Income 75k+/yr

At Pepsi Center, each fan rides the escalators 2 to 4 times per event, exponentially increasing the number of impressions and brand exposure.

Source: Scarborough Research Inc., Denver DMA 2015 Release 1 (Mar 2014-Feb 2015) Adults 18+ 2017 Pepsi Center Scheduled Special Events

FEB MAR APR MAY Monster Jam Bon Jovi Ariana Grande Chris Brown February 10-13 March 14 April 3 May 8 CHSAA State Wrestling Panic! At The Disco Eric Church Championships March 17 April 5 February 16-18 Harlem Globetrotters Gabriel Iglesias March 18 April 21 Game of Thrones Lionel Richie + March 19 Mariah Carey April 23

JUN JUL AUG SEP Roger Waters Queen + Adam Lambert Tim McGraw + Faith Hill TBA June 3 & 4 July 6 August 1 New Kids on The Block Shawn Mendes Ed Sheeran June 10 July 17 August 15 FUTURE John Mayer Depeche Mode June 13 July 19 August 25 Styx + REO Neil Diamond Speedwagon July 21 June 29 Tim McGraw + Faith Hill Rise Against + Deftones July 31 June 30

OCT NOV DEC Red Hot Chili Peppers TBA Lady Gaga October 16 December 12 Bruno Mars October 30 Key RailEyes Features & Services “AS AN ADVERTISING AGENCY WE’RE ALWAYS LOOKING FOR HIGHLY EFFECTIVE AND FRESH MEDIA OPPORTUNITIES. ESCALATOR HANDRAIL ADVERTISING PROVIDES A UNIQUE SOLUTION WITH TREMENDOUS CUT THROUGH FOR OUR CLIENTS.” – J.Walter Thompson, Sydney

Vibrant Turnkey Colors 2 Long Exposure Anti- 2-Month & Interaction microbial Life Span

Quick Increased Install Safety

Need design help? Let our team assist you in creating the perfect advertisement! Promote Digital Marketing Campaigns on Escalator Handrails Launch a new product, build brand awareness, or simply compliment your existing digital campaign

Near Field Communication NFC chips can be added for riders to download Social Media Generate a social media following through an app or be directed to a webpage by simply #hashtags, Instagram opportunities, Snapchat touching their NFC enabled smartphone to the filters, and QR Codes handrail.

Short Text Marketing WiFi Promote your business or product through short Use Pepsi Center WiFi to encourage App text marketing and track results. downloads. McDonald’s Case Study McDonald’s used one escalator leading up to the food court to promote their product range.

Location Knox City Shopping Centre, Victoria, Australia

Metholology • 3-4 minute face-to-face interview conducted by interviews • N = 207 qualified shoppers 16+ • Recruited via Knox City Shopping Centre • Filter: Had taken escalator up to the food court

Result

76% Unprompted Advertising Recall

75% Unprompted Brand Recall

85% Prompted Advertising Recall

99% Unprompted Brand Recall, Who Recalled Advertising

Credit: Roy Morgan Research Atif Bhanjee RailEyes mission is to create a safe, healthy, and 832-931-1111 intelligent interaction between people and brands. [email protected]