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www.livestream.com t: 646 495 9707 111 Eighth Avenue , NY 10011

FOR IMMEDIATE RELEASE Announcing Livestream Store The National League & Livestream Partner To Stream The Full Production and encoding solutions to go live. 2012 Live On The New Livestream

NEWNEW YORK, YORK, NY NY – – 10/27/2011 1/6/2012 — – LivestreamLivestream, and the themarket National leader Lacrosse for real timeLeague event (NLL) coverage, will partner has openedfor a fourth a marketplace consecutive for itsseason producers to bring and new clients and to innovative purchase livethe streamingtechnology coverage needed to of work the 2012 with theNLL Livestream season to lacrosseplatform. fansIt was worldwide announced free today of by Maxcharge. Haot, The CEO National of Livestream. Lacrosse The League Livestream joins as store a premiere (http://store.livestream.com content partner on the) is New an outlet Livestream for anyone service looking (new.livestream. for the equipmentcom), a new needed streaming to film platform, and broadcast currently their in closedevents Beta—buildinglive. on the strength of the original Livestream—the leading live video destination. The store offers certified HD encoding solutions and production equipment including: The is North America’s professional indoor lacrosse league, featuring the best lacrosse players in the world. Beginning on Sunday, January 8, 2012 at 6PM EST as the defending champion Rock host the • RoughnecksHD Encoders in one of -the Hardware league’s that best turns East-West the video rivalries into a the format New that Livestream can be distrib serviceuted (http://new.livestream.com/nll) in real-time on the internet will provide Lacrossethrough the fans Livestream worldwide platform. with an innovative new experience for watching NLL action all season long.

“The• NewProduction Livestream switchers is the only - Hardware platform usedthat allows to mix fansaudio to and get videoa full viewfeeds, of addNLL graphics, games, coupling and encode HD Videoor output with a real-time final mix Photo, Text and Video clip updates. That’s why we are so excited to be extending our partnership,” said George Daniel, Commissioner• Camera ofs NLL.- HD-SDI and HDMI cameras to output sharp high definition video

The• New Capture Livestream cards player - Fits featuresinto a Desktop's adaptive PCI quality slot selectionand allows based the computer on the viewer to capture’s connection HD video speed formats and computer power— all the way to 720p HD. The player also includes DVR functionality that will guarantee a moment of the game is never missed. • Audio equipment - Wired and wireless microphones and audio mixers “We are very excited to partner with the National Lacrosse League again in 2012 to bring another full season of live coverage “Customersto fans on the were New constantly Livestream,” asking said for Max recommendations Haot, CEO of Livestream.on which camera “ By combining and encoding live streamingsolutions they coverage should with purchase real-time for theirphotos, live streams,text, and” video Mr. Haot clip said.updates “We we created will be Livestreamable to provide Store fans to makewith an it asimmersive easy as livepossible event for experience producers they’ve to find neverand had purchasebefore.” the equipment needed to create and enable them to stream their events seamlessly at the highest quality possible.”

TheAt the Livestream core, the Store New Livestreamwill ship directly is a fullto USsocial customers network andfor livework video. with trustedIt allows suppliers Lacrosse such fans as to B&Hsee theto ship full Nationalglobally. LacrosseAll of theLeague products schedule are tested and followand guaranteed their favorite to workteams with to ensure the Livestream they never Procaster miss a .moment In addition, of the Livestream 2012 season. Premium customers who purchase directly through our store receive expert, 7 day a week phone support to help get hardware up and running. LivestreamView the full is 2012working Season with trusted schedule: brands http://new.livestr that include: NewTek,eam.com/nll BlackMagic Design, and B&H to make sure customers have access to the highest quality products. About Livestream: About Livestream: New Livestream (http://new.livestream.com) is an innovative new platform, available in beta, that combines live event coverage with real-time photos, text, and video clip updates posted using web browsers or mobile devices. The technology supports live Livestreamblogging with is the live market & on-demand leader for video, real alltime executed event coverage. with ease With using simple the real-time to use technology, posting tools our from service both allows mobile anyone and the to web. broadcast live to the web, as well as being the top destination for live content from around the world. Our content partners include:The Original Facebook, Livestream The New (http://livestream.com) York Times, ABC News, is the CBS market News, leader Associated for real timePress, event HBO, coverage. AT&T, PepsiCo, With simple Electronic to use Arts, Adidas,technology, The Academyour service Awards, allows Warneranyone Bros.to broadcast Records, live Paramount to the web, Pictures. as well Livestreamas being the operates top destination with ov erfor 120 live fullcontent-time stafffrom membersaround the in 4world. offices Our— incontent New York partners, Los Angeles,include Facebook, Bangalore, The and New the YorkUkraine. Times, The ABC service News, is availableCBS News, for Associatedfree (advertising Press,- supported)HBO, AT&T, or PepsiCo,as a feature Electronic-rich, monetizable, Arts, Adidas, premium The Academy subscription Awards, for Warnerbusiness. Bros. The Records, new.livestream.com and Paramount is an Pictures. innovative newLivestream platform, operates available with in beta, over that120 combinesfull-time staff live members event coverage in 5 offices—in with real- timeNew photos,York (headquarters), text, and video Los clip Angeles, updates Bangalore,posted Sao Paulo, and the Ukraine. The service is available for free (advertising-supported) or as a feature-rich, monetizable, using web browsers or mobile devices. The technology supports live blogging, live and on-demand video powered by Akamai premium subscription for business. Livestream operates with over 120 full-time staff members in 5 offices—in New York HDNet,(headquarters), and real- timeLos Angeles,posting tools. Sao Paulo, Bangalore, and Ukraine (in addition to a globally-available production team)

For more information about the Livestream Store, please contact Jessica Kantor at [email protected] or +1.917-405- 7060 or [email protected]

Also please visit http://store.livestream.com

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www.livestream.com t: 646 495 9707 111 Eighth Avenue New York, NY 10011

About the National Lacrosse League:

AnnouncingThe National Lacrosse Livestream League (NLL) Store is North America’s professional indoor lacrosse league, featuring the best lacrosse Productionplayers in the world.and encodingFounded in 1987,solutions the league’s to go 26th live season. of play begins on January 8, 2012. Average game attendance is close to 10,000 fans per game, with several games played in front of crowds in excess of 16,000 fans. NLL games will be featured on the CBS Sports Network this season, airing live in prime time and available to 98 million households across North America. The NLL has nine teams playing in major markets of the United States and : , Calgary NEWRoughnecks, YORK, NY – 10/27/2011 Mammoth, – Livestream, the Rush, market leader for Swarm, real time event coverage, Wings, hasRochester opened Knighthawks, a marketplace Toronto for itsRock producers and and clients Stealth. to purchase For more the technologyinformation, needed visit the to official work with website the Livestream of the National platform. Lacrosse It was League announced at: www.NLL. today by Maxcom. Haot, CEO of Livestream. The Livestream store (http://store.livestream.com) is an outlet for anyone looking for the equipment needed to film and broadcast their events live. For more information about The New Livestream, please contact Jessica Kantor at [email protected] or The+1.917.405.7060 store offers certified or [email protected] HD encoding solutions and production equipment including:

• HD Encoders - Hardware that turns the video into a format that can be distributed in real-time on the internet through the Livestream platform.

• Production switchers - Hardware used to mix audio and video feeds, add graphics, and encode or output a final mix

• Cameras - HD-SDI and HDMI cameras to output sharp high definition video

• Capture cards - Fits into a Desktop's PCI slot and allows the computer to capture HD video formats

• Audio equipment - Wired and wireless microphones and audio mixers

“Customers were constantly asking for recommendations on which camera and encoding solutions they should purchase for their live streams,” Mr. Haot said. “We created Livestream Store to make it as easy as possible for producers to find and purchase the equipment needed to create and enable them to stream their events seamlessly at the highest quality possible.”

The Livestream Store will ship directly to US customers and work with trusted suppliers such as B&H to ship globally. All of the products are tested and guaranteed to work with the Livestream Procaster. In addition, Livestream Premium customers who purchase directly through our store receive expert, 7 day a week phone support to help get hardware up and running. Livestream is working with trusted brands that include: NewTek, BlackMagic Design, and B&H to make sure customers have access to the highest quality products.

About Livestream:

Livestream is the market leader for real time event coverage. With simple to use technology, our service allows anyone to broadcast live to the web, as well as being the top destination for live content from around the world. Our content partners include: Facebook, The New York Times, ABC News, CBS News, Associated Press, HBO, AT&T, PepsiCo, Electronic Arts, Adidas, The Academy Awards, Warner Bros. Records, Paramount Pictures. Livestream operates with over 120 full-time staff members in 4 offices—in New York, Los Angeles, Bangalore, and the Ukraine. The service is available for free (advertising- supported) or as a feature-rich, monetizable, premium subscription for business. The new.livestream.com is an innovative new platform, available in beta, that combines live event coverage with real-time photos, text, and video clip updates posted using web browsers or mobile devices. The technology supports live blogging, live and on-demand video powered by Akamai HDNet, and real-time posting tools.

For more information about the Livestream Store, please contact Jessica Kantor at [email protected] or +1.917-405- 7060 or [email protected]

Also please visit http://store.livestream.com

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