The Alchemist of Innovation Management
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THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley Nonprofit Organization Haas School of Business U.S. Postage 545 Student Services #1900 Paid Berkeley, CA 94720-1900 University of California, Berkeley BerkeleyHaasFall 2017 1 0 HAAS LEGEND 16 MAPPING THE FUTURE 22 PROPHET SHARING Prof. Emeritus Raymond Miles pioneered new John Hanke, MBA 96, alters how we interact Scott Galloway, MBA 92, extends a hand concepts in organizational strategy with the world, creating cultural phenomena to students from immigrant families Lifetime Achievement Award Winner THE ALCHEMIST OF INNOVATION MANAGEMENT Knowledge-management pioneer Relive the best of your Berkeley-Haas experience! Ikujiro Nonaka, MBA 68, PhD 72, Catch up with classmates, listen to engaging has transformed how people lectures, make new connections, and bring your drive innovation together family back to campus. It’s everything you love about business school—without the exams. haas.berkeley.edu/reunion #haasreunion #haasalumni Redefine Berkeley-Haas alumni enjoy Fall 2017 their first EXECUTIVE EDITOR 30% off FEATURES AND DEPARTMENTS THE PIONEERING IDEAS ISSUE the Future of open-enrollment Ute Frey program, then UP FRONT MANAGING EDITOR Amy Marcott 15% off every Business program thereafter. DESIGN Cuttriss & Hambleton, Berkeley UC Berkeley Executive Education Announces the Contact us for more details: STAFF WRITERS 2018 Program Calendar Laura Counts, Valerie Gilbert, executive@ Kim Girard For our full list of programs, visit executive.berkeley.edu berkeley.edu Dean Rich Lyons goes on tour CONTRIBUTING WRITERS Michael Blanding, Eric 2 Haas List Butterman, Charles Cooper, Connie & Kevin Chou Hall Krysten Crawford, Nancy Davis opens for business (students) Kho, Andrew Faught, New Programs 4 Haas News Kate Madden Yee, Mike Alumna improves diversity Rosen-Molina, Pamela Tom, and inclusion at Haas Sam Zuckerman 6 Power of Ideas PHOTOGRAPHY How the sharing economy Noah Berger, Jim Block, benefits manufacturers Sue Hudelson, Tomohiro 8 Power of Ideas Ohsumi, Manali Sibthorpe, Turning ordinary citizens into Vero Suh, Anthony Upton superforecasters IN THE BACK BerkeleyHaas magazine is published by the Haas School of Business, University of California, Berkeley. For PHOTO: VERO SUH PHOTO: further information, contact: John Hanke, MBA 96, creates cultural phenomena at the forefront of technology’s most dominant trends: mobile, maps, social media, and gaming. His company’s Pokémon Go game sparked a BerkeleyHaas Magazine Editor worldwide sensation, bringing gamers together in the real world. This fall, Hanke is being awarded Haas School of Business Berkeley-Haas’ Leading Through Innovation Award. Page 16 University of California, Berkeley 2001 Addison St., Ste. 240 Berkeley, CA 94704 [email protected] 10 Strategic Thinker CNN International Correspon- dent Erin McLaughlin, BS 04 BerkeleyHaas Fall 2017, An early pioneer in strategic management, Professor Emeritus The Product Management Studio (online!) Number 96. Advanced Executive Presence Raymond Miles defined human resource management styles 18 Haas Network December 11–13, 2017 January 22–March 16, 2018 commonly taught today. Alumni from CNN, Stitch Fix For change of address, email Men, Better Ventures, Decker A Storytelling Workshop to Command Your Leadership Stage Design, Build, and Manage Products That Customers Love [email protected] Communications, Blackhawk Join Faculty Director Mark Rittenberg, a Distinguished Teaching During this eight-week online experience, Faculty Director and Earl 12 The Alchemist of Innovation Genomics, and Netskope Fellow at the Haas School of Business, and employ the art of F. Cheit Faculty Fellow Sara Beckman will show you how to improve 22 Investing in Our Future presence and impactful storytelling through faculty coaching. your storytelling, develop a portfolio of customer experiences, and Management Scott Galloway, MBA 92, apply innovation capabilities to new product ideas. IDEAL FOR: Senior executives, directors, vice presidents, and senior Knowledge-management pioneer Ikujiro Nonaka, MBA 68, PhD 72, helps students from managers who are managing divisions and individuals who are IDEAL FOR: Experienced professionals focused on designing, has transformed how people drive innovation together. immigrant families moving into a management role. managing, and launching products as well as engineers interfacing 24 Worldwide Events with product management. Bay Bridge bike ride connects 16 Mapping the Future alumni across the decades John Hanke, MBA 96, the mastermind behind Pokémon Go and 26 Alumni Notes Google Earth, Maps, and Street View, has forever altered the way we 39 In Memoriam Interested in a custom program for your company? Together with our interact with the world. 40 Personal View esteemed faculty, we’ll work with you to create programs that fit your Intrepid adventurer Emilie organization’s distinct needs. Cortes, MBA 02, tackles her greatest fear: financial executive.berkeley.edu | CONTACT: +1.510.642.1304 Cover photo: Tomohiro Ohsumi/AP Images For Berkeley-Haas instability Fall 2017 1 Up Front Haas List Centers & New Programs Social Impact Institutes Business Data Base Abroad Empowering In the era of 5 Starting in 2 2018, a select group of big data, analytics skills are crucial. undergrads will embark Refugees But rare are the business Founders on a new international One hardship facing Syrian refugees is a leaders who can both Feeding program that will have translate statistics into 3 them spending their first challenging and uncertain asylum pro- Unicorns strategy and lead teams full semester abroad. The cess. Many do not know they can legally using this knowledge. Unicorns thrive at Global Management Pro- Enter the Fisher Center for Berkeley-Haas. We’re one gram will be the second replace a translator or review interview Business Analytics at of 10 schools globally that Haas program offered transcripts for inaccuracies, and some Berkeley-Haas. Formerly can claim three or more to high school seniors 70 percent receive negative decisions, known as the Fisher founders of startups applying to UC Berkeley leaving them in limbo pending the appeal Center for IT, it will explore valued at a billion dollars (along with M.E.T., see how data science creates or more, aka “unicorns.” #8). First-year students process outcome. Students business value and train The data were compiled will spend eight weeks on Four Berkeley MBA students—Sarrah students to be fluent in by UK software research campus in the summer Nomanbhoy, Jerry Philip, Peter Wasser- Fearless both analytics and firm Sage. Berkeley-Haas, completing preparatory management. The with three unicorns, tied coursework then travel as man, and Srinivas Vaidyanathan—are Center, funded by the for sixth on the list. a group to the UC London working on a crowdsourced information Leaders for Fisher family, also Harvard Business School Center. The four-year platform, called MarHub, which provides supports faculty research. topped the list with 23. program awards a BS in the Future business administration answers via Facebook messenger related and prepares students as to the asylum process. MarHub team Want to know who the tech leaders of tomorrow are leaders in the multina- members visited the Greek mainland in going to be? Look no further than the inaugural class tional workplace. of Berkeley’s new Management, Entrepreneurship, & June, interviewing refugees and testing Technology (M.E.T.) program. These first-year a prototype of the chatbot, which also students will earn bachelors’ degrees from both Entrepreneurs enables refugees to connect to legal aid Berkeley-Haas and the College of Engineering that will provide the business and technology skills that With the opening of Chou Hall, the full-time MBA class grew from about 250 Females volunteers for addi- entrepreneurs, CEOs, and Silicon Valley leaders need to 284 students and will expand to 300 next fall. Graduate and undergraduate Found Here tional assistance. The students are enjoying tech-enhanced classrooms and abundant meeting spaces. to succeed. Less than 3 percent of some 2,500 If you’re a suc- MarHub team expects applicants made it into the program, and enrolled cessful female entrepre- to pilot service in the fall. students are already accomplished. Arvind Sridhar Transforming Our Campus neur, chances are good used high-level computer code to analyze tissue- you went to UC Berkeley. regeneration projects for organ replacement and Intern Ramah Awad, Jerry Philip, MBA 19, The university ranked founded a nonprofit promoting geographic literacy in #2 in the number of and Sarrah Nomanbhoy, MBA 18, at the Ritsona refugee camp on mainland Greece. schools. Abhi Samantapudi served as state president All In 4 companies founded by of Michigan’s DECA business club for high school undergrad women— More than a decade in the works, state-of- students, worked as a business analyst at startup Revolution Foods Co-Founders Kristin Groos Richmond and 115—since 2006, Hindsight, and founded a tutoring nonprofit for the-art Connie & Kevin Chou Hall has Kirsten Saenz Tobey, MBA 06s according to PitchBook’s Detroit public school kids. opened to students—and is on track to be the country’s 2017 Universities Television Report. Harvard tied greenest academic building. Features such as efficient with Berkeley; Stanford Faculty Giants heating, cooling, and lighting systems; rainwater cisterns; Alumni on Today topped the list with 146 and