Review of European Studies; Vol. 8, No. 3; 2016 ISSN 1918-7173 E-ISSN 1918-7181 Published by Canadian Center of Science and Education Preferences for Rural Living: Naturbanization Versus Accessibility Ana M. Ferrero1 & Inmaculada Astorkiza1 1 Department of Applied Economics, University of the Basque Country (UPV/EHU), Bilbao, Spain Correspondence: Ana M. Ferrero, Department of Applied Economics, University of the Basque Country (UPV/EHU), Avda. Lehendakari Aguirre, nº 83, Bilbao, 48015, Spain. E-mail:
[email protected] Received: April 18, 2016 Accepted: June 15, 2016 Online Published: August 9, 2016 doi:10.5539/res.v8n3p284 URL: http://dx.doi.org/10.5539/res.v8n3p284 Abstract This paper aims to determine whether the urban sprawl onto the rustic lands of the Urdaibai Biosphere Reserve (UBR) is driven by the environmental and landscape qualities of this protected natural area and can be defined as “naturbanization”. Aware that residential choice factors are both complex and multidirectional, we have taken, as a comparison scenario, the unprotected rural area which borders with the Reserve (Ex UBR). This enables us to determine whether the housing preferences of new buyers are predominantly driven by the “reserve effect” (naturbanization), or by the appeal of the neighbouring unprotected area which is closer and better communicated to the city (accessibility) and presents less stringent building regulations. Our findings for the UBR reveal a “reserve effect” that would support the naturbanization hypothesis, but the results obtained in both property markets show that the price-boosting impact of the “accessibility/proximity effect” in unprotected rural land is stronger than that of the UBR “reserve/naturbanization effect”.