The Official Magazine of the DMK Group March 2019

Next-Generation Nourishment

Birth of a New Era: After Three Years, a Multi- Million-Euro Plan to Make Baby Food is Going Live in Strückhausen Read us EDITORIAL when and We Are ALL DMK! where Oliver Bartelt you want! Global Head of Corporate Communications Dear Readers,

The world keeps turning, and we turn with it, day after day. That said, our world is going through a period of deep uncertainty at the moment. For many companies, ­restructuring, reinvention and disruption are no longer exceptions. They are the “new normal.’’

Globalization, digitalization and demographic change – companies are increasingly confronting new challenges to their survival. Firms are under pressure to come up with answers, and come up with them quickly. And when companies seek answers, their employees are the ones who must find them. In the end, people make the ­difference. And that brings me to you -- the people who make up Germany’s largest dairy cooperative: the farmers, employees and leaders of DMK. That’s us!

Resourcefulness, creativity and courage are in demand, and not just for creating new products. New products are ubiquitous nowadays – if that’s all you offer, you can easily­ be replaced. We are talking about more fundamental questions: How do we want to work together in the future? How do we want to lead? How do we want to evolve the nature of our work to leverage our full potential as a team? The critical question is not about the “what,’’ but the “how.’’

To accomplish this, we need a common identity and a common set of values to guide us as the world and our business continues to change. We need a common spirit.

Only that will give us the self-assuredness and confidence to be open to change. This “We are DMK’’ mentality will make us all stronger – with mutual trust as our guide and our sights set on today and tomorrow. This new shared self-awareness will enable us to pump up the volume and grab the attention of competitors, customers, con- sumers and colleagues alike. We want to conduct a genuine, constructive dialogue with these peers, both internally as well as externally. And we want to include in this discussion everyone who plays a role in the long-term health and prosperity of DMK.

It is no surprise that such a “We’’ feeling doesn’t require more than one magazine. That is why this edition of Milchwelt is the first we are producing for employees, dairy farmers and the public. I wish you much enjoyment with our new joint publication, a sign of the times in a changing world.

Best regards,

We don’t just do paper anymore. We are digital, on demand and at your service.­

The new DMK Group website offering top news from the world of milk. Oliver Bartelt

Check us out online at www.milchwelt.de March 2019 MILCHWELT 3 INSIDE

The Faces of DMK. Presenting the Prüser family, COVER STORY 46 now in their 12th generation in farming 18–25

Kick-off for the new high-tech facility in Strückhausen. A look at Germany’s newest producer of baby food. A report on the start of production

FACTS & FIGURES

The Golden Olga for DMK-farm 6–7 Wanted: Unconventional Thinkers 8–9 New Ice Cream Flavors 10–11 40 COMPANY Made in the Shade. With a A Single MILCHWELT batch of new ice cream flavors, Magazine for Everyone 12 – 13 DMK is the coolest Q&A with DMK CEO Ingo Müller 14 – 17 kid on the block The Rationale for New Investments 21 45 New Leadership Culture 26–27 Out with the Rubbish 28–29 Global Taste. Cutting Down on Sugar 30–31 ­Oldenburger is Looking to Industry 4.0 32–33 expanding its DMK News in Brief 34–35 production­ to 14 s­­upply foreign ­markets – and CORPORATE Courage to Change. using a range of BRANDING DMK CEO Ingo new ­customized Müller talks about packaging designs the transformation process, the new MILRAM gets gutsier 36–39 Business Units and New Ice Cream Flavors 40–43 the strategy for the DMK Abroad 44–45 future FARMING AND 44 18 AGRICULTURE Looking Big in Strück­hausen. Good. A new, state-of-the- “We are ALL DMK!’’ 46–49 ­Uniekaas art facility makes Müller’s Bottom Line 49 gets a nifty baby food Animal Wellbeing and new logo Top Performance 50–52 58 DMK Honorary, Winners, Volunteer Positions 53 right this From the Regions 54 way! 32 36 IN EVERY ISSUE Downright Digital. The Cherry on the News from Normi 55 At DMK’s cheese ­­facility Cake. At MILRAM’s Contacts in the Editorial in ­Altentreptow, new self-service digitally networked station, consumers Department 56 milk delivery trucks with a sweet-tooth DMK in the Media 56–57 show how efficient can individually Upcoming Events 57 new work processes design their own MILCHWELT Masthead 57 can be desserts DMK Sweepstakes 58

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times has the Scholten-Meilink Farm in Hoogstede (Grafschaft Bentheim) been honored with the Golden Olga. This time, DMK Supervisory Board Chair- 2 man Heinz Korte (second from right) and Dr. Klaus Hein, Chief Agri Business and Member Affairs at DMK Group (far right) came to congratulate­ the family. The Golden Olga is awarded­ each year to the best dairy farm in ­Lower Saxony.

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people can fit in the new “Unconventional ­Thinker’’ room at DMK offices in Bremen. It’s a place where workers can retreat in the middle of the day to think outside the box. Communications Chief ­Oliver ­Bartelt: “The ‘Unconventional Thinker Room’ is 20 ­another sign of our new corporate culture, which aims to encourage bold thinking and creativity.’’

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new ice cream flavors will be ­added this year to DMK’s assortment. The DMK factory in Everswinkel will ­produce new Baileys’ flavoured ­waffles. See pages 40–43 for more 5 about the new ice cream offerings.

10 MILCHWELT March 2019 March 2019 MILCHWELT 11 COMPANY DMK Magazines Through the Years Who will receive the new MILCHWELT? The magazines of DMK and its prede- The new magazine is a vehicle to cessors, Nordmilch and Humana, have spread important information to Zeitung der Unternehmensgruppe . VON HUMANA Ausgabe 38 März 2009

Der Sommer kann kommen lineare, automatische Zu- und Abführsysteme anschließen, die die Möglichkeit bieten, verschiedene Produktsortierungen Die Investitionen und unternehmerischen Entscheidungen zur zu erstellen. Die Endverpackung wird dann in Form von Kar- Umstrukturierung unserer Eiskremsparte beginnen sich aus- tonaufricht- und Verschließsystemen erfolgen. Den Abschluss zuzahlen. Wie wir bereits in „Wir von Humana“ im Septem- der neuen Anlage wird eine neu konzipierte Palettisierungs- a long history. Employees are familiar ber des letzten Jahres berichteten, hat die 2008 neu gegrün- anlage zur Erstellung von Fertigpaletten bilden. Nach der Fer- dairy farmers and employees. But we dete Division Eiskrem erfolgreich ihre Arbeit aufgenommen. tigstellung wird das Werk Everswinkel damit über die größte Geschäftsführer Rolf Janshen betonte „Wir von Humana“ Waffeltütenanlage Europas verfügen. Das Investitionsvolumen The new gegenüber, die Neustrukturierung sei der richtige Schritt zur für diese Baumaßnahme beträgt 4,98 Mio. Euro. richtigen Zeit gewesen. Der Eismarkt befinde sich derzeit in einem Umbruch und man habe diese Situation nutzen kön- nen. „Der Absatz konnte bereits um 20 Prozent ausgebaut werden.“ Nach einem Umsatzvolumen von 83 Mio. Euro im Jahr 2007 konnte im vergangenen Jahr erstmals ein Umsatz über 100 Mio. Euro verzeichnet werden. Für das laufende Jahr wird derzeit ein weiterer Zuwachs von 20 Prozent vorausge- with INSIDE DMK magazine. Dairy plant. are also convinced it is an important Fundament für ein weiteres Wachstum stellen die Umbau- und Erweiterungsmaßnahmen dar, die in unseren beiden Eiskrem produzierenden Werken Recke und Everswinkel durchgeführt Frédéric Dervieux, Leiter der Eiskremdivision und damit ver- werden: antwortlich für Produktion, Vertrieb und Marketing sowie Pro- duktentwicklung der Eiskrem-Produkte betonte gegenüber Im Werk Recke wurden zum Jahresende 2008 verschiedene „Wir von Humana“, dass die Investitionen zwar ein Baustein Umbauarbeiten und Veränderungen zur Umsetzung einer des Erfolges wären. Entscheidend seien aber die hochmoti- zusätzlichen Jahresproduktionsmenge von ca. 9 Mio. Liter Eis- vierten, zielorientierten und sehr qualifizierten Mitarbeiter an krem durchgeführt. beiden Standorten. „Sie haben viel geleistet. Spitzenleistun- gen wurden in kürzester Zeit erbracht und die extrem hohen farmers have been reading MILCH- Zur Anpassung des notwendigen Mix- Qualitätsstandards zu jeder Zeit gehalten.“ calling card for our industry. That’s lagervolumens wurden zusätzliche Tanks im Bereich der Mixlagerung Know-how und modernste Produktionsanlagen ermöglichen aufgestellt. Außerdem erfolgte eine es unseren Eiskremexperten, jetzt noch schneller auf Trends Anpassung in Bezug auf den Eiswasser- und Kundenwünsche eingehen zu können und neue, inno- einsatz für die Mixlagerung sowie beim vative Produkte anzubieten. Eis, das Genuss und Wellness Kältebedarf für die Abfüllanlagen. verspricht, bildet dabei einen besonderen Schwerpunkt. Für 2009 konnte als Eiskrem-Kunde Nestlé Nordeuropa gewon- Ein weiterer Schritt zur Erhöhung der nen werden, der seine eigene Produktion eingestellt hat und Jahresproduktionsmenge war die Inte- ein umfangreiches Sortiment an Kleineis von der Humana gration zusätzlicher Abfüll- und Verpak- Milchindustrie beziehen wird. Damit wird die Abfüllung von WELT for years. But beginning with this kungsmöglichkeiten in die vorhandene Waffeltüten auf den Standort Everswinkel fokussiert. Ein wei- why MILCHWELT is targeting every- Maschinentechnik im Bereich der Impuls- terer neuer Kunde wird Dosen-Eis nach Spanien exportieren. sorten Stieleis, Waffelschnitten und Becher. Darüber hinaus wurden zwei zusätzliche Hochleistungs-Abfüll- Die Zahl der Länder, in die wir Eiskrem exportieren, konnte maschinen zur Herstellung von Stieleis aufgestellt. Mit diesen auf 24 gesteigert werden. Das Gebiet reicht jetzt von Spanien Maschinen können auch unterschiedliche Sorten abgefüllt im Westen bis Russland im Osten und von Finnland im Nor- und verpackt werden. Angebunden wurden die neuen Abfüll- den bis Marokko im Süden. maschinen schließlich an die vorhandene Endverpackungs- und Palettiersystematik. Das Investitionsvolumen betrug im Bei so unterschiedlichen Exportpartnern und –ländern ist Werk Recke 4,58 Mio. Euro. natürlich auch die Zahl der produzierten Eissorten nicht uner- heblich: 300 verschiedene Sorten sind im Programm. Exoti- issue, all members of our DMK “family’’ Die Ausbaumaßnahmen im Werk Everswinkel sollen bis zum sche Sonderwünsche werden selbstverständlich auch erfüllt: one: not just those from the world of April dieses Jahres abgeschlossen sein. Kernstück ist der Auf- So durften unsere Recker Eisspezialisten in der Vergangenheit bau einer neuen 12-bahnigen Waffeltütenanlage mit nach- unter anderem ein Sangria-Eis, ein Ouzo-Eis und eine Eissorte geschaltetem Tiefkühltunnel (-42°C). An diesen werden sich „Lakritzstange“ entwickeln und produzieren. MILCHWELT 1 More news. will receive the same magazine. politics, business and media, but also Current news about companies 2008 2009 consumers, who can now download and farming Why are you changing this now? the ­publication as a PDF. Additional Because we belong to the same DMK ­information is also available at What about our international is now for family. That is the focus of our story www.milchwelt.de. colleagues?­ on pages 46-49. We want to bring DMK Over the years, we have become an dairy farmers closer to workers in other international company employing hun- parts of DMK. We are convinced this dreds of colleagues outside of Germany. everyone is the right strategy: The issues that That is why we are also publishing are a priority for our dairy farmers are MILCHWELT in English. 2010 2010 de facto a priority for DMK staff, and everyone should be on the same page. This issue of Milchwelt is the first in DMK The same logic applies in the other ­history designed for both our dairy farmers direction. When there are changes at More Service. DMK headquarters, these are relevant and DMK employees – with the goal of Important contacts at to our farm stakeholders. Our strength your fingertips ­bringing everyone closer together is in our numbers, the DMK community. With one single magazine, we can keep MILCHWELT is now bigger, everyone informed at once. 2013 2016 with more pages. Why? English edition. Starting with this issue, the magazine For our international In-depth reporting. will appear three times, instead of four colleagues and readers From the world of agriculture times, each year in the spring, summer and autumn and include news from our Will there be other new media former employee publication, INSIDE offerings for our dairy farmers DMK. You are still receiving exactly as and employees? much information as before, just in a Of course. Aside from the information different form. We also want to deepen already available on our web portal 2018 2018 our coverage of news and other devel- for dairy farmers, www.webmelker. opments at DMK. de, farmers each month receive ­MILCHWELT Kompakt, which is Why am I receiving MILCHWELT tailored to their needs, issues and now by mail? interests. We also regularly send For dairy farmers, this is nothing new. DMK employees Newsflashes on big They have already been receiving some ­developments. Top managers each issues by mail. With INSIDE DMK, we month receive our CEO Call. Our learned we didn’t always reach everyone ­newest ­addition are Info-Screens, at the office through traditional distribu- which we are testing in Zeven, tion methods. Now, employees will start ­Everswinkel, ­Bremen, ­Neubörger receiving MILCHWELT at home and can and ­Nordhackstedt. read it when and where they want, and share it with family and friends. We will continue to provide some copies of the magazine in our offices – for those who want to read it during breaks.

Why is the new magazine called FEEDBACK WELCOME ­MILCHWELT and not INSIDE DMK? Are you happy with MILCHWELT? We are producing milk and dairy food Is something missing? Do you have products for an increasingly global mar- interesting subject, event or story you ket and selling our products around the think we should be covering? Let us world. MILCHWELT describes exactly know at [email protected] this core competency.

12 MILCHWELT March 2019 March 2019 MILCHWELT 13 COMPANY What’s DMK’s

Focused on the future. Next Act, Mr. Müller? Ingo Müller was ­ appointed CEO of DMK Group in ­September 2016. He is ­married We discuss the “MOVE’’ radical restructuring plan for DMK, our new and has two children Business Units (BUs), the withdrawal of suppliers during the crisis years and DMK’s new focus on the consumer

INTERVIEW Oliver Bartelt last few years. What that means sim- automakers were cleaning up the mess PHOTOS Sebastian Vollmert ply is: The implementation of our Big of the Diesel debate, someone they had Bets strategy continues to be our sin- underestimated set a new standard in What’s on your mind these gle most important corporate mission mobility. What does this mean? If we days, Mr. Müller? through 2020 and is singularly driv- just sit back and take it easy, even for Ingo Müller: When I look back on ing our performance at the moment. a moment, we are overtaken by 2018, I am struck by the number of Beyond that, we must also begin to ­someone else. ­strategic challenges we faced and the think of a game plan for beyond 2020, measures we managed to put in place and prepare for the future. That sounds exciting. What does to address them. That applies to our that mean in concrete terms? focus on market sales development, Isn’t the “here and now’’ more We have spent the past weeks focus- internal processes and systems from important than the future? ing on what our sector will look in the our new Business Unit-structure, the If we want to improve our perfor- future and how we can best adapt and establishment of a new corporate cul- mance and cut costs today, we must prepare for it. What will be the main ture and the implementation of our know where we are heading tomor- purchasing trends in 2030? Consumer “Big Bets’’ strategy – new cornerstones row. Otherwise, we will make short- tastes, competitors, the effects of dig- to stabilize our business. The broad term decisions that block our path italization – we need answers to these scope of these initiatives illustrates to the future and cause us twice as questions. What should, or better said, the magnitude of changes which were much work. Our business is and will what must DMK as a company look like needed and will continue to be needed remain challenging, that’s clear. But in 2030? This kind of strategic forecast- moving forward. looking ahead enables us to secure ing will allow us to stay competitive the business of the future. If we don’t over the long term in a highly complex You said last year: “The need for make this effort today, it’s not too market environment. change will never end.’’ much to say we don’t need to show Is this still valid? up for work tomorrow. Looking back, What does such a distant future Before I answer that, let me ask a ques- there are examples where businesses look like? tion: Can we allow ourselves to lean have looked to the future and taken 2030 sounds like science fiction, but back and be satisfied with the current a radically different approach at just it’s only 11 years away. Look back over performance of DMK Group? Certainly the right time. There are also exam- roughly the same number of years and not. In the dairy branch, we are only ples where businesses fell asleep at Angela Merkel became chancellor in an average player. And that is not our the switch. An example of the latter: 2006, Apple introduced the iPhone goal. That’s why we are now pursu- Quelle in the 1970s was Europe’s larg- and in Germany, King Soccer ruled the ing a clear strategy: “Value creation est catalogue retailer. For generations, day as our country hosted the World before sales growth”. In addition, we the Quelle catalogue could be found Cup. This shows vividly how fast things are developing a new “We are DMK” in half of all living rooms in Germany. change and how our perspectives can corporate culture. Both are strate- Until 2009. The Winter Catalogue of change radically in just a short period gic responses to a world changing all 2009/2010 was the last. On October 19, of time. We asked ourselves: Which around us. We are still not at the point 2009, Quelle Group was dissolved – the developments will be valid in 2030 and where we have fully digested the con- catalogue business had been overtaken which trends relevant for the dairy solidations, fusions and crises of the by the internet. Or Tesla: While big ­sector?

March 2019 MILCHWELT 15 COMPANY COMPANY

Does this mean that after MOVE, we will see MOVE 2.0? Innovation Remains the No. The focus on 2030 is not a “new’’ strategy and not a restructuring pro- gram, but much more a natural evolu- Biggest Key to Success tion of our path over the last two years. We have created the necessary founda- tion to be able to look intelligently into the future. Many AMAZON Twenty-four years But does that mean that things are companies­ TESLA ago, Jeff Bezos about to change for us? that have For 15 years, the traded his job on For one thing, we now have a clear California auto- Wall Street for a NETFLIX identity. Amid all of the changes both the goal.’’ When one has a goal, one dared to maker has been Seattle garage. It In 2011, the former internal and external, this will remain often wants to just get there fast. When look into the roiling the global was there he got mail-order DVD at our core and will not change. We “We want to discard the things don’t work out, one gets impa- auto industry the idea for Am- service was in are proud to be a cooperative dairy tient. To reach your goal, you need future have sober-minded approach with its electric azon, the world’s a crisis. Today AIRBNB company with thousands of farm- patience and endurance. That is why It began as a small of the past.’’ become cars. The company largest Netflix is a market ers as members. That means we pro- we are taking it one step at a time, online overnight Ingo Müller recently began online leader in many ar- cess billions of kilograms of milk each and checking whether the last step Big Players. room exchange for selling batteries to retailer. eas, including film year into the highest-quality food and was the right one. In this manner, you individuals. Today Others­ failed households too. Today he production for dairy products and offer customers make the way the goal and make sure the online portal is one of video streaming. a wide assortment. Our focus is on in selected strategic markets. From you reach your big goal in the end. to seize the Airbnb is a market the richest Europe, where most of our custom- cheese to baby food to whey products Those who just want to finish quickly leader in private moment and people on ers are located. Our entire production – we have the know-how to create great often make mistakes and don’t end up accommodations. the planet. chain from the pasture to milk in the products and to maximize services and reaching their goals faster in the end. disappeared glass is set up to run in harmony with value for the customers and consum- With our preliminary 2030 forecast, into obscurity humanity and nature in a sustainable ers of DMK. we have created a framework and will fashion. With our clear focus on the work in coming weeks to embed these wishes of the consumer, we are a relia- Regarding consumers, goals in detail in our new Business ble partner for customers. That hasn’t what can consumers expect Units. By the summer, we will be able changed. from us in the future? to present a detailed overview, a rough Milk products make up the majority of strategic guide so to speak for the com- What has changed then? our portfolio and constitute the bulk ing years, that we can follow step by If I were to draw a profile of the of our product range. We are offer- step. old DMK, it would be very produc- ing consumers the best selection of tion-driven and focused on raw mate- milk products and are expanding into To sum up: Where is rials and inputs. What’s the prob- associated food and drink segments. DMK headed? lem with that? Organizations that are Our goal is to accompany consumers We have taken the first steps. Now we pure product-sellers are interchange- through each phase of their lives. In must go further. In this way we want COMMODORE QUELLE able. We are competing with many the future, we will align our offerings to create a lasting competitive advan- With the C64, A pioneer in competitors in many different mar- to consumers according to their life-cy- tage over local and global rivals who Commodore catalogue KODAK NOKIA ket segments. The real action is on cle stage. From baby food to the daily are still thinking in purely product brought out the retailing. As far Founded in 1888, In the late 1990s, the demand side. There isn’t just one glass of milk to vitamin-enriched sup- terms, which is typical in our dairy first, mass market back as 1957, and successful the Nokia 3310 type of consumer anymore! Issues like plements for senior citizens, we will branch. This means we will evolve home computer. Quelle built for more than was a legendary sustainability are increasingly impor- be there for the consumer. Along the our efforts away from a production- to But that was its the world’s 130 years. Kodak cult cellphone. The tant (plastics, animal rights). Variety way we will use the ingredients nature a consumer- and customer-oriented high point. IBM largest package film could once Finnish company is the rage of the day. Storytelling is gives us in the most optimal, respon- focus. We will continue to “emotional- and Macintosh processing center, be bought at still dominated a must. Convenience and functional sible manner. For us, the customer ize’’ DMK and our products and aban- overtook Com- capable of handling every supermar- the smartphone food are already trendy; the interplay comes first, and we will adapt to their don the sober-minded approach of the modore, which up to 100,000 ket cash register. market as late as between online and offline shopping is ever-changing needs. past. To sum up, a move away from responded with parcels per day. Then came digital 2006, with more no longer the exception, but the rule. opportunistic business models to a its Amiga personal With the founding ­photography, dig- than a 50-­percent At this point I could name more than When will you start new degree of focus. It will be a long computer line. Too of Amazon, the ital storage – and share. Then 20 megatrends that are influencing the 2030 initiative? journey but: “The Way is the Goal!’’ late. The end came German catalogue later, the smart- came the iPhone. the dairy industry. In 2030, we will The future “started’’ for us in 2017, We will continue to get better at what in 1994. retailer’s fate was phone camera. Connection lost. be focused even more closely on the actually. Kidding aside, I have said that we do, and when we stumble, we will sealed. Quelle’s end Kodak filed for In 2013, Nokia sold consumer. In the last issue of MILCH- continuous development and improve- learn from our mistakes. One thing is came in 2009. bankruptcy its smartphone WELT, we reported in detail on the ment is a constant – but the image of certain: Nothing will be given to us; in 2012. business. future of food. With this forward-look- a marathon doesn’t really capture it. we will have to earn it. It’s up to us. We ing focus we want to become a leader Probably more precise is “The way is can make the difference. We are DMK.

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t was an emotional the high-tech transforma- processed and packaged that DMK CEO Ingo Müller moment for Stefan tion of the historic manu- from non-genetically mod- called “a clear commit- Eckert. After near- facturing facility was both ified sources into Humana ment’’ to dairy producers ly three years, the a major challenge and powdered baby formula for in Germany’s northwest. Istate-of-the-art baby formula crowning achievement. For the German and internation- Through the upgrade, jobs We Did It! plant in the heart of the residents of Strückhausen, it al markets. The company are being created in a struc- Wesermarsch near the city was a high point in the 135- will draw the raw ingredi- turally weak region depend- of Bremen on the North year history of the town’s ents from dairy farmers in ent on agriculture. It took three years and a €145 million investment­ Sea was finally opening its major employer. the region. Currently, DMK is employ- doors. Each year in the new For the realization of the ing 170 workers in Strück- to convert the facility in Strückhausen into Germany’s­ For the COO of DMK Baby, facility, up to 40 million project, DMK invested more hausen. The staff will grow newest baby formula production center. who spoke at a ceremony, kilograms of milk will be than €145 million – a sum to 230 in 2020. ▶ For DMK, growth begins in the cradle

Appearances are deceiving. The outer façade of the Strückhausen facility was preserved during the high-tech upgrade. But inside can be found Germany’s most modern production technology

18 MILCHWELT MärzMarch 2019 2019 March 2019 MILCHWELT 19 COMPANY COMPANY

More than skin deep. The factory’s outer façade What the €145 Million ­Investment was the only part retained in the high tech renovation. The interior was completely Will Bring replaced with cutting-edge production technology How has Strück- Where does the The market for milk hausen developed? milk come from? is now a global 1 5 9market. How is DMK Over coming weeks and After DMK Group changed its From the region. For this adapting its market- months, production in focus and began running spe- operation, special conditions ing to this reality? Strückhausen will ramp up. cialized production sites, the apply: Species-appropriate Some lines already are oper- multi-functional Strückhausen livestock farming, non-genet- We are observing key trends ating on triple-shift sched- facility lost its strategic impor- ically modified ingredients, for relevance and whether ules, five days a week. This tance. But located in the mid- pasture-fed and -kept ani- we can apply customer tastes pace will soon be expanded dle of the Weser-Ems dairy mals. For Supervisory Board from one market and transfer to seven days a week. Other region, baby food production Chairman Heinz Korte, the them to other markets,’’ ex- production lines will follow. was a sensible redeployment investment is a sign of DMK’s plains Heinz Korte. “Distance “The investment puts us in of the facility – and one that support for the region “and its no longer plays a role any a position to satisfy the de- was embraced by Lower farmers.’’ more but regional products mands of cutting-edge baby Saxony State Science Minister and sustainability are increas- formula production in the Björn Thümler (a member of ingly significant.’’ future,’’ Müller said. “This the CDU party). He thanked Does DMK produce powdered milk for pertains not only to our own DMK for “not abandoning the 6 future production needs, Wesermarsch.’’ other purposes? When was this but also to the expected facility originally Yes, it is made for use in the 10 demands from our custom- opened? chocolate industry, for pre- ers for quality, sustainability What used to be pared meals or for milk pro- It first opened in 1884 under and flexibility.’’ made at this facility? 2 duction in DMK facilities that the name Wesermarsch Milk Powdered milk used in Butter was made here until are located in Hohenwestedt, Production Cooperative. The fa- baby formula is a complex 2000, long-life milk until Zeven and Beesten. cility is as big as 16 soccer fields. product, which makes 2004, ice cream until 2010 and production highly labor low-fat milk and milk powder intensive and challenging. until 2016. What is the What products The raw milk used to create ­my­Humana Pack? are being pro- the powder must be of good 7 11duced here now? quality so parents can easily What has been It is a new packaging that produce high-quality for- 3preserved from the ­enables parents to prepare Aside from the traditional mula and other products for plant’s old building baby formula in a safer and range of milk and nutritional children. For this purpose, structure? more hygienic way. “We products for babies and small the powder is enriched with took into account the specific children, we are making Huma- vitamins, minerals and trace “In the drying, mixing and fill- wishes of parents in develop- na cereals, baby food in glass elements important for child ing areas, only the building’s ing this new packaging,’’ jars, Milk Minis, Pouches, baby nutrition. Milk powder for façade has been preserved,’’ says Stefan Eckert, COO of teas, waters and nutritional baby formula is a market said facility manager Ger- DMK Baby. supplements for babies and with a high net value added. hard Baalmann. “Within the breast-feeding mothers. building, a so-called ‘house- The new facility in Strück- What are DMK’s hausen is helping sustain in-house’ reconstruction took place.’’ In addition, DMK business goals How is DMK the price of milk for DMK 8for the baby and Baby/Humana’s dairy farmers in the region. improved the administration 12 area to match the building’s small-child food business developing? In addition, DMK sees enor- ­segments in 2019? mous growth potential in original design. In 2018, sales rose 5 %, mark- the baby food and formula Over the next decade, ing another year of growth segments. Current annual What is being annual sales are expected to for Humana. Growth occurred sales of €200 million are made there now? double from €200 million. in Europe – where sales rose expected to double over the 4 “Among other measures, our 5% – as well as other regions. next decade. Baby formula in powder form. massive investment in the Humana in August 2017 had Also contributing to this Formula is being filled into myHumana Pack will be a key a German market share of growth will be the modern- metal containers and myHu- growth-driver,’’ says DMK CEO 1.8 %, which rose to 2.9 % in ization of the facility ▶ mana Packs. Ingo Müller. December 2018.

20 MILCHWELT March 2019 March 2019 MILCHWELT 21 COMPANY COMPANY

More jobs. Through modernization, the number of jobs will rise to 230 The site is now headquarters Quality control. Every step in the of the new myHumana Packs production process is tightly With the opening of its benefits: The new pack- limiting contamination. controlled and checked new DMK baby formula aging can be opened and An ergonomic design and center, the Humana brand closed easily. A special practical spoon holder also has won an exciting protective membrane also allows parents to fill new base of operations. keeps the milk powder and handle baby bottles in Waghaüsel in Baden With its new “myHumana fresh until it's ready to with just one hand. Württemberg in southwest Pack’’ packaging, Huma- be used. Special barriers “This innovative Germany, where the DMK na has recently brought prevent moisture and packaging enables baby subsidiary Sunval is pro- to market an exciting bacteria and the loss of formula to be prepared in ducing organic-quality baby packaging innovation that powder. The new pack- a way that is safer, more food in glass jars. The pro­ is also being produced in age’s bigger opening elimi- hygienic and simpler than ducts produced by Sunval Strückhausen. Some key nates the need for parents ever before,’’ says Iris round out DMK’s baby food to directly handle powder, Behrens, the Head of Glob- assortment. al Marketing at Humana. After the opening ceremo- nies, factory chief Gerhard Baalmann led guests along a tour of the new produc- tion facility. Suppliers and journalists from Europe, Russia, China and the Mid- dle East followed along an endless maze of shiny news pipes, stainless steel tanks and curing aperatures used for separating and concen- trating milk and its compo- nents. What one couldn’t see first-hand was the milk and other raw materials used in the facility. This entire pro- duction process takes place behind closed doors – in a red marked zone where hy- giene standards are as strict as those used in the pharma- ceuticals industry. Visitors can visit – only after passing through a hygienic cleansing area – into a so-called yellow area. Even non-industry in- siders could clearly see what kind of exacting production standards would be applied to production in the future. Follow-on In renovating the facility, Milk Milk Minis only the façade was re- Has been A spoonful- tained. “Everything inside is new,’’ says Mr. Baal- around since sized snack for Fruit Pouches mann. The guests were also 1950, and is those on-the-go. Finely pureed ­informed of another inno­ now available With no added fruits without vation: In Strück­hausen, in the new my- flavour­ en­ hancers­ added sugar or a new form of packaging is Humana Pack or dyes aromas being produced designed specifically for needs of ▶

22 MILCHWELT March 2019 March 2019 MILCHWELT 23 COMPANY COMPANY mothers. With this packag- Big time news. ing, parents will be able to The reception for journal- prepare baby formula more ists and guests in a tent on safely and hygienically and the grounds of the newly simply than ever before. renovated baby formula site in Strückhausen Barriers to prevent mois- ture and air from corrupting powder keep it fresh until it’s ready to be used. The pack- moving in this direction.’’ age’s big new opening elimi- It is clear to Eckert that nates the need for parents to cereals, pureed baby foods, directly come in contact with Milk Minis, Pouches and powder. For environmental teas from Humana and and hygienic reasons, the other brands are attractive new cartons will be sealed to babies and small chil- without the use of glues. dren beyond the borders For that reason, no wood is of Germany. DMK’s success being used in the facility’s with HUMANA shows how red and yellow zones. The the segment is growing collected products are placed internationally. “With this onto plastic palettes. When brand, we are represented the products move from the in more than 50 different yellow to the red zones, the markets,’’ says COO Eckert. packages are once more pre- DMK has its own sales units pared for final delivery. in Germany, Poland, Spain, In the future, the Strück- Portugal and Italy. Other Sights and Sounds hausen facility will also sales operations are also in be able to handle at short China, Russia and Dubai. from the Strückhausen notice excess production The focus of our activities demands from nearby facil- lies in western, central and ities or step in in the event eastern Europe and in Asia, Opening of unforeseen production among other locations,’’ The guests came from many production of baby formula stoppages. A priority for the Eckert says, describing the corners of the world. Before and baby foods at this top facility’s upgrade was the company’s international they set off on a tour, DMK modern facility.’’ Heinz Korte concept of sustainability. focus. The company has CEO Ingo Müller, DMK Super- also said the transformation The majority of the energy already been able to log one visory Board Chairman Heinz of the facility provides a needed during the produc- significant victory: In the Korte and Lower Saxony foundation for a new begin- tion process will be reused hard-fought Italian market, Science and Culture Minister ning in Strückhausen: “We during the production life DMK with Humana has be- Björn Thümler spoke to the can now leverage the power cycle. After it is cleaned, come market leader in spe- group. Mr. Thümler looked of our cooperative profitably From the top to the bottom © Sebastian Vollmert water left over from the milk cialty and early-infant food back on the 135-year history for every member.’’ Ingo 1 Prominent politicians. Karin Logemann, left, state production process will be products. Eckert believes that “over the last decades Müller completed his career ­legislator from the SPD party, with Björn Thümler, Lower used to clean the facility’s the high quality of products has been marked by more training in Strückhausen. The Saxony Minister for Science and Culture, and Celia Ortiz production equipment. For can win over consumers low points than high ones. expectation that “everything Tinoco, process engineer at DMK Baby Strückhausen GmbH hygienic reasons, packages worldwide. For nearly 70 That is why I am more than would remain exactly as it is’’ 2 Business partners. Mohammed Hawa, the CEO TP MENA, for the formula powder are years, the Humana brand pleased to note that DMK is utopic, he stressed. “As long Karol Michalak, CEO of IPS Pharma and George Halim, also being made in the facil- has stood for innovative has again invested in Lower as the market is in motion, Regional Director Middle East & Africa at DMK Baby ity. With DMK’s new “Baby baby food and high produc- Saxony and chosen the state the market players must also Strategy,’’ the groundwork tion standards and quality. in Germany to officially begin be on the move.’’ has been laid over the mid- That also applies to all of term for significant growth, DMK’s other baby product emphasized DMK Baby COO segments. Those areas are Eckert. “We want to return all developing in a very pos- From the top to the bottom © Sebastian Vollmert Humana to its old strength,’’ itive way, Eckert says. “The 1 Optimistic. Supervisory Board Chairman Heinz Korte, he said, referring to the double-digit positive growth right, with Oliver Bartelt, DMK Corporate Communications positive development of the rates in the international Chief. 2 In conversation. DMK Group CEO Ingo Müller. 3 At brand over the last few years markets are a big motivation the ribbon-cutting ceremony. Ingo Müller, Mayor Chris- and its rising market share for us,’’ says the COO. “We toph Hartz, State lawmaker Thomas Brückmann, Minister in many countries. “That is a are absolutely convinced we Björn Thümler, Supervisory Board Chairman Heinz Korte, great catalyst for us to keep have the right strategy.’’ DMK Baby COO Stefan Eckert. (From left to right)

24 MILCHWELT March 2019 March 2019 MILCHWELT 25 COMPANY COMPANY Ines Krummacker, 48

is Chief Human Resources Eye to eye. Officer of the DMK Group. To Ines Krummacker, She began her career at happy workers are the “Botterbloom’’ coop- part of the change erative in Strückhausen. As many companies did in the past, The tests make possible a new meas- process. She joined the corporate managers used to be selected based ure of overall leadership competence, leadership team in 2015 on expertise in their disciplines – not the so-called Human Capital Index. If necessarily their natural ability as the HCI value is low, something isn’t leaders. Under the new MOVE trans- right with the team. formation mandate, this is changing. “Change has to be felt; it has to be To discern the leadership qualities a lived,’’ says Krummacker. “It is not management candidate might bring to enough to just lay down a new set of a job, “leadership tests’’ are now being personnel guidelines on paper.’’ administered. OVE is a four-letter ab- This approach creates a whole new Communication at all levels breviation for an organi- level of transparency and with it, Under MOVE, the dialogue between zational change process potential consequences – which also top managers and senior executives that has fundamentally were applied to DMK’s seven-member was also intensified. “We briefed Mtransformed the lives of DMK employ- leadership team. There, it became clear everyone to create a base-level frame- ees. Because of it, the DMK manage- that some of the executives couldn’t or work for communication,’’ she says. “It ment center in Everswinkel was closed didn’t want to follow this new path. is not enough to just have a good plan. and all core functions centralized in “We agreed that we would apply You have to convince people to buy Bremen. In all, 250 jobs have been the same rules to ourselves that we into the plan to make it succeed.’’ eliminated, and of the remaining 7,500 applied to others,’’ Krummacker says. The efforts have already paid off at employees, one in five today have oth- “It wouldn’t have helped the change DMK’s top management level, where a er duties as before. process if we had exempted those at reorganization was the outcome. The Markets are changing around the the top.’’ This new transparency gave top management layer of the new hold- world and that makes necessary a workers a valuable compass during a ing structure is composed of just two change in corporate leadership ap- period of great change. For that reason, managers, the CEO and CFO. Under proach. What do these changes mean an analysis of leadership skills is now a them, six business units are each run for DMK employees, their personal fixed part of DMK’s personnel regimen. by a COO. Parallel to them are several development and job satisfaction? How centralized corporate functions. One does a company encourage a culture Introducing the “feedback culture’’ is personnel, with Ines Krummacker of open communication and feed- The approach is enhanced through as CHRO. back while attracting the leaders of a personnel development program The approach to corporate person- tomorrow? These are among the core consisting of individual training and nel will continue to evolve. The lack challenges facing DMK Group. coaching. Interpersonal relations are of qualified labor, especially in rural Ines Krummacker was deeply in- a key focus. “Orders, obedience and areas, has become an issue and taken volved in the planning and implemen- rote adherence to doing things by the on a new urgency. Competition for At DMK, ­Grooming tation of many change initiatives that book are no longer in demand,’’ the talent has risen dramatically – also for resulted. “It was clear that this would personnel chief says. “Today, we have a DMK. “Before we make an investment be a long-term process accompanied feedback culture. It is all about esteem, decision, we now consider whether 20 by much uncertainty,’’ says the person- employee development and transparent years down the road we will be able to nel chief. “The demands on leadership leadership.’’ find enough qualified workers,’’ Krum- the Leaders of have increased massively.’’ Over the last two years, comprehen- macker says. Such a transformation changes the sive employee surveys tracked whether MOVE’s next challenge will be to entire corporate culture and sets in hoped-for changes in corporate culture communicate DMK’s new corpo- motion a fundamental rethinking on had moved from the drawing board to rate modernization to the public, Tomorrow­ many levels. “In the past, we focused reality. This “Change Tracker’’ is ad- to strengthen DMK’s reputation as on commodities and raw materials. ministered anonymously but the results an employer. For that, several new Now we are focusing on the consum- can be broken down on a team-level. positions have already been created. er,’’ Krummacker says. Each DMK The tracker reveals whether new The changes are also starting to bear A lot has changed since DMK launched its MOVE transformation employee needs to understand the measures introduced by managers are fruit. For Krummacker, DMK Group is ­process, starting at the top of the company. Ines Krummacker, critical role of the job they perform – bringing about the intended result. The well prepared to face the competition and its influence on the price of milk surveys also show where changes are and challenges ahead. “I am not aware the DMK Chief Human Resources Officer, takes stock for DMK’s dairy farmers. “To reach this being slowed or not getting through, of any other German cooperative that goal, good leadership is more impor- so managers can refine their methods has gone through this kind of change tant than ever for DMK.’’ and remedy the situation. process,’’ she says.

26 MILCHWELT March 2019 March 2019 MILCHWELT 27 COMPANY COMPANY What has changed? Facts & More Recycling In DMK’s Workplace Through 2022, Security and Environ- quotas for recycling mental Management Figures glass, old paper, iron- Department, there is based metals and also a focus on develop- Out With aluminium will rise ing recycling solutions successively from 60 for packaging in pro- to 75 and ultimate- duction and warehous- ly 90 percent. For ing. drinks packaging, 660 quotas will rise from Concrete Improvements the Rubbish tons of packaging waste 60 to 80 percent. “In the development For plastics, quotas of new materials, we could be saved in three rise from 36 to 63 want to avoid the use of DMK facilities in Germany’s new packaging law is motivating DMK to percent. plastic components, es- ­Altentreptow,­ Edewecht do more recycling. That’s why developers are working pecially composites that and Georgsmarienhütte­ Better Packaging are difficult or impos- on new environmentally friendly designs – and not Recycling companies sible to break down,’’ just because it’s good for business will demand smaller says Dörte Krumrey, pickup fees for envi- the Central Coordina- ronmentally friendly tor for Environmental packaging materials Protection, explaining – and higher fees for DMK’s strategy. In the 220 They land in the oceans, sary waste, but a push for materials that aren’t. cheese packaging area, destroy the environment recyclable materials. Not staff in the Workplace kilograms of packaging and take centuries to What is the only is the flow of milk Stronger Controls Security and Environ- waste is produced by each degrade: plastic trash and New Packaging and other dairy inputs A new central au- mental Management German every year, accord- packaging. But beginning Law? important, but the thority will monitor unit are working on a ing to statistics in January 2019, new rules materials ecosystem as whether the new recyclable system con- are in effect: A reform of The law took effect well, which now has an packaging law is sisting of thin layers of a the German packaging in January 2019, increasing influence being observed. special plastic made of law aims to eliminate when it replaced on the bottom line. Whoever brings Mono-APET and PET/PE industrial waste and trash existing legislation At DMK, a team of packaging onto the as well as multiple layer as much as possible. It and expanded the developers has been market must now outer covering. Under requires businesses to Plastic Strategy working for several register and submit this system, plastic 70 do much more recycling laid out by the years on sustainabil- an annual report of waste can be converted – with glass, paper, card- European Commis- ity initia- activities – other- by a recycler into new percent of drinks packaging board and drink packag- sion. It applies to tives. wise there will be thin packaging film. “In waste could be eliminated ing and plastics. The trick all companies that warnings, fines addition, we are work- according to the new law if is to develop sustainable produce packaging and in severe cases, ing on the reuse of Big the majority of containers packaging that ensures Bags,’’ she says. “After which is collected business shutdowns. were made from returnable the safety of the food and recycled under a cleaning process, the materials inside. existing German More Recyclable bags could then be used recycling programs Packaging again in the Industry Valuable Materials Gelbe Sack (Yellow Supermarkets and Business Unit.’’ Then “We don’t just need to Sack), Gelbe Tonne other stores must they wouldn’t have to rethink how we do things (Yellow Trash Can), clearly post a sign be thrown away after a at home, but in our com- Glass Recycling on shelves single use. panies too,’’ says Dr. Ralf Containers and old where drinks The department 63 Zink, Head of DMK Re- Paper ­recycling. are sold wants to create innova- search and Development, For product man- that gives tions that measurably percent is the new legal adding that each German ufacturers and consumers reduce plastic waste target for recycling plastic produces 220 kilograms retailers, packag- information – and not only for busi- waste by 2022 under the of packaging waste per ing is a big deal: on recy- ness reasons: “We all year. For DMK, this Pickup and clable and have to work together new law. The current quota means: No more unneces- recycling is a non-recy- for a better world.’’ is 36 percent. The quota billion-euro clable pack- will be raised in a first step business.­ aging. to 58 percent

28 MILCHWELT March 2019 March 2019 MILCHWELT 29 COMPANY COMPANY What are the alternatives? Facts & How can Germany’s Honey sweeteners and sweet- largest dairy coopera- Composed mostly ener-based aromas in tive meet of fructose and our branded products,’’ Figures the call from govern- dextrose. Sucrose adds Marina Schomack- ment and retailers to is not present at er, a department man- come up with a new set all or only in small ager in research and of nutritional substanc- quantities in many development. es, technologies and honeys. business models? Three Stages to the Sugar? Agave Finish Line 10 That is the reason Sweet But Different The juice of the percent less sugar is being Consumers are more Central American DMK launched the health conscious than cactus is collected innovation initiative used in the production of ever. Supermarket and water content “Sugar Reduction MILRAM Buttermilk and Less is chains like REWE are is reduced through and Alternatives,’’­ Fine Quark Crème advertising new sug- cooking to about which includes several (Feine Quarkcreme) ar-reduced assortments 25 percent. A thick elements. In the first that include many DMK juice is the result, stage, sugar content products: MILRAM But- composed mostly of existing products is termilk, Grieß Dessert of fructose with an successively reduced. More or Dessert Sauce are energy content of New products are being just a few examples. about 304 kilocal- developed with no or “A committed, healthy ories per 100 grams. reduced sugar or alter- Consumers are more health approach to nutrition natives. One example is 12.5 has moved from niche Xylit Kalder Coffee (Kaffee), conscious than ever when it to mainstream,’’ says The sugar alcohol which was brought to is the maximum grams of comes to what they eat. That’s DMK Innovation Man- xylit has almost the market without added sugar found in products in ager Elaine Seidler. “As sugar and sweeteners. why DMK has developed a same sweetening DMK’s new Quarkcreme a modern producer of power of house- Also, the Buttermilk line. As a comparison: series of measures to reduce food, we have to factor hold sugar, but of the Year, the new A mandarin has the same that into our product only about half the Fine Quark Crème, amount of sugar sugar in its products development plans.’’ calories. It inhibits Skyr Drinks and Food The big challenge is to the bacteria growth Services Skyr Dessert reduce sugar or provide that cause cavities are already made with alternatives in a way and only slightly reduced sugar. that doesn’t turn off raises blood sugar In the third leg of consumers. Less sugar levels. the initiative, the CoE means also less taste. (Center of Excellence) Fruit-based products, Erythrit has identified inno- 8 for example, could end Occurs in cheeses vation potential in up tasting less fruity. and some fruits, is next-generation natural of 13 types of MILRAM That’s why DMK is easily digested, and sugar alternatives and Buttermilk contain less proceeding decisively, related technologies absorbed up to 90 than 10 grams of sugar but cautiously in new percent through and has developed a product development: the stomach and road map with short-, “We are reducing sugar small intestine and mid- and long-term in our products in discharged through options. “We are also stages so consumers get the kidneys, and on the ball closely used to having less,’’ ex- thus not metabo- following market plains Matthias Rensch, lized. ­developments, potential COO Marke. “The break- partnerships and new 16.5 More than half of all politicians and the food dren’s breakfast cereals 10 percent less. And those down of lactose offers innovations that are not Germans are overweight, industry have responded are supposed to have 20 are just the first steps. a possibility to leverage yet approved for use billion dollars in sales and almost a third require with a National Strategy to percent less sugar; soft So how does DMK plan the natural sweetness or are still in devel- will be made from sugar medical attention. The sit- reduce sugar, fats and salt drinks, 15 percent less; to change its products of milk sugar. We have opment,’’ says Elaine alternatives through uation is so alarming, that in food. By 2025, chil- and children’s yoghurt, now and in the future? ruled out the use of Seidler. 2020

30 MILCHWELT March 2019 March 2019 MILCHWELT 31 COMPANY Leaving nothing to chance. COMPANY After emptying a load of milk from his truck, the driver uses an RFID tran- The Six Areas sponder to talk to the weighing station at DMK Everybody’s Talking and measure the now-empty vehicle

About Industry 4.0, Digital 1 Marketing Networking of new But DMK is Turning digital teams. ­Shopper insights as digital Words into Action marketing­

he driver of a milk trans- port truck has a difficult Smart Company job: He routinely makes 2 Recognition of Tseveral stops along his daily ­product potential and route, each time performing a creation of an “insight-­ different task, and leaves be- driven’’ company hind a trail of valuable data. To deliver products of the highest quality, DMK Group must organize these move- ments sensibly, efficiently and Small box, big value. RFID technology makes possible the carefully document each step end-to-end tracking of milk and other raw materials Industry 4.0 along the way. It is critical 3 Accumulation of to put information from this documented. The system digital marketing, smart expertise and projects control system online, so can recognize individual company, digital competence applying 4.0 digital effi- data about milk deliveries milk transport trucks at each and new business,’’ explains ciencies companywide can be shared with everyone station along their routes. Barbara Siegert, the Head of involved. Lohmann is pleased with Innovation and Digital Trans- The cheese dairy in Al- the end-to-end networking formation at DMK. “We didn’t tentreptow is already using the system provides. In want to go digital simply digital processes and technol- Altentreptow, the system because everybody else was Digital ogy to manage its milk truck automatically registers truck doing it.’’ Bernd von Bors- 4 Competence delivery fleet. “As a modern, arrivals, weighs a vehicle and tel, the Head of Operations Boosting digital cutting-edge dairy operation, its contents, measures the in the BU-Industry group ­proficiency in the we have to access the data as quality of milk, oversees the and a member of the project ­workforce and at the soon as it is generated,’’ says pumping out of the milk and “Industry 4.0,’’ sees a range of management level Hans-Martin Lohmann, head ensuing tank cleaning, before advantages in the production of the Altentreptow facility. weighing the empty truck pri- field from digital technology: Through sharing, the data or to recording its departure. “We have set up an internal can be applied throughout team of experts to build and the dairy operation, not just Six Application Fields apply our expertise.’’ The focus Farm Management to manage the fleet. The genesis of the new is on boosting efficiency and Digitalization im- To make that possible, an system in Altentreptow was 5 performance, and optimizing provements in the area OPC router became a lynch- a project that identified quality control and predic- of farm management pin in the data management areas where DMK could tive maintenance. In the last system, based on its ability to profit from digitalizing parts category, digital maintenance read RFID codes. With RFID of its operations. Six areas technology is helping deter- tags, a truck and its driver are were identified: “Aside from mine the operational status of NEW immediately identified and Industry 4.0, where DMK was machines and estimate when logged in as soon as the rig already active, for example in they must undergo controlled New Digital turns into one of the stations. Altentreptow or in the pilot maintenance. When people 6 ­Business Each further step along project “paper-less facility’’ and machines “communicate’’ The creation of digital the route, from check in to in Neubörger, potential areas in this way, unplanned machine services for farmers check out and everything that were highly relevant breakdowns can be reduced to and a new digital in between, is tracked and included farm management, a minimum. direct brand

32 MILCHWELT March 2019 March 2019 MILCHWELT 33 THE LATEST NEWS

Zeven Edewecht Altentreptow DMK Honors On the Way to Mars Success Inventor of Through TPM No, that’s not a space Quark Cheese ship, but the big tube resembling a rocket Next to Fritz fuselage is indeed part Pahlke, the Shanghai of a MARS project. “Father MARS is the German Quiet ­ of Spring acronym for a DMK With TPM (Total Productive Quark,’’ Dr. wastewater system Management), the DMK facility Wagons Hans-Günther Weyhers (pho- in Altentreptow that in Edewecht has successfully to) is the true inventor of the extracts heat and identified and reduced its in the Subway popular creamy low-fat curd nutrients from losses. John Faurholt Jensen, cheese. In 1965, Dr. Weyhers industrial water, the plant manager, attrib- How does a mother breastfeed developed several forms of saving energy uted the result to the good her baby in a train station? fruit-based quark, which later and efficient- working climate. Together his Not so easily. With a project led to Spring-Quark. DMK has ly re-using team is constantly focused on called “Caring for Mother One not forgotten his contribution: natural problem-solving. This led, for Square Meter,’’ Humana in During a recent visit to his resources. example, to better packaging cooperation with China’s Xi’an house in Zeven, Dr. Weyhers materials. Based on data from Metro subway started a global was presented with the book 2017, Jensen estimates that campaign for breastfeeding. In “Brands of the Century.’’ up to €200,000 could be save one Chinese subway station, through improvements in ma- there is now a breastfeeding chinery performance – depend- room, which resembles a small Zeven ing on production volumes. photo booth (pictured). The New 2019 Powder Verden Portfolio Winning Cow

The DMK Industry Business from DMK Stall Unit began 2019 with publi- The cow “Allessja’’ from DMK’s cation of a new powder port- Lohmöller operation has folio. Products are divided won the 2019 “Best of Show’’ into five categories optimally award in Verden. Alessja’s designed for specific applica- Bremen co-owner Jake Lohmöller is tions and market conditions: the son of DMK milk producer Dairy Powder Basic, Dairy New Fleet Managers Andreas Lohmöller from Ems- Powder for Dairy Processing, Experience is called for in is manager in Lower Sax- büren-Listrup. The operation Dairy Powder for Nutrition, leading people. That’s why ony-South, Olaf Siebernik also took 4th place in the Dubai Altentreptow Dairy Powder for Confec- there are now new fleet heads up Fleet East and Golden Olga competition. tionary and Dairy Powder for managers. Dirk Rosen- Silvio Lange is the fleet DMK Group Pack-Age- Beverages. In the portfolio, thal is fleet manager in boss in Zeven (pictured quality char- Edewecht, Wakaas Chohan from left to right). Berlin at Gulfood Käse is Moving acteristics for DMK in February presented The DMK facility in Nordhackst- each powder DMK as its international brands Rose, edt will soon focus exclusively on are matched Oldenburg and Uniekaas at the mozzarella cheese production. As to specific P­ ­acesetter 2019 Gulfood industry exhibition. a result, naturally cured Pack- appli- At the internal communications The sector’s most important Age-Käse (Pack-Age-Cheese) will cations, convention of the German Press gathering in the Middle East gave be produced only in Altentrep- market re- Academy, Communications DMK the opportunity to present tow. In production, an innovative quirements, Chief Oliver Bartelt reported on a range of new cheeses made technology is replacing the need and order DMK’s cultural transformation especially for the region. With its to age cheese on pine boards. numbers to an audience of more than presentation, DMK built on the This simplifies the aging process for new 100 experts. The event’s motto: success already established in without affecting the unique products are “Networking Digitally, Bringing other export markets. character of the cheese. included. People Together.’’

34 MILCHWELT March 2019 March 2019 MILCHWELT 35 CORPORATE BRANDING

Moin! he north German names Matthias for the new drinks are no Rensch, COO of the Moin! Introducing Your accident. Matthias Rensch, You can’t start the day Branding COO for Branding at DMK, any better: Instead of a Business Texplains: “We wanted to give the brand “Kakao Drink’’ (Cocoa Unit an unmistakable look and feel.’’ In Drink) there is Moin New MILRAM Drinks this way, Kefir fermented milk became Kakao. The product Friesen Drink, named after the North name is catchy and Sea Friesland region. Kalder Kaffee was easier to remember intentionally spelled with a “d,’’ using You couldn’t wish for a better endorsement of north Germany the local dialect word for “cold.’’ Moin culture. The new range of MILRAM drinks have an unmistakable Cocoa packaging bears the name of the northern German greeting for “Good northern flair: Kalder Kaffee, Friesen Drink and Moin Kakao Morning,’’ and also a typical coastal Good morning, residents of Germa- are the latest entries in the MILRAM line-up lighthouse for the letter “I’’ in Moin. ny’s windswept, chilly north! Why is “With the new names, we are MILRAM marching in a straight line communicating our northern German to the north for its branding? Rensch: heritage. That refers not only to our “We are outperforming the market brands but our employees. People in nearly all product categories. sense the change: We are more self-as- Just a few years ago, people were sured,’’ says Rensch. still associating MILRAM with ▶ Wake-Up Drinks

The new coffee drinks with 30 mg (per 100 ml) and 40 mg of caffeine (“really strong’’) come with no added sugar. The containers can be reclosed The Best of Friesland

Out of Kefir, we’ve created trendy new Friesen Drink – ­lactose-free and with 14 percent less sugar

36 MILCHWELT March 2019 March 2019 MILCHWELT 37 CORPORATE BRANDING CORPORATE BRANDING New Products Ties to home. he Internorga in Hamburg A photo from the Our Strongest current MILRAM in March 2019 is one of the Reinventing industry’s most important ad campaign Brands exhibitions – and the perfect placeT to present the latest innovations of the year. One highlight of this year: Dessert The new Genussstation (DIY Dessert Station) from MILRAM Food Service. The mobile dessert counter will soon be seen in canteens, cafeterias, rest An Innovative debut for MILRAM Food Service at stops and convenience shops. Cus- New Quark the Internorga: The DIY Dessert Station tomers can customize their desserts throughout the day – without signifi- A taste of the sun: With tapas- cant need for personnel. flavoured (pimentos) and Fetaki “As market leader, we are always (feta cheese, red pepper and trying to raise the benchmark. We garlic) quarks, MILRAM introdu- ▶ ­Frühlings-Quark (Spring-Quark) enough. The drink had to tap into are very interested in getting feed- ces two Mediterranean-themed spiced curd cheese, which falsely iden- consumer trends to be successful. The DIY back,’’ says Food Service Marketing additions to its popular spiced tified us as coming from Baden-Würt- Friesen Drink does this in two ways: It Dessert Station Chief Sven Kreitz. “In this way our quark line-up temberg (in Germany’s southwest.) is lactose-free and has reduced sugar customers can perfectly respond We had to say where we really come (14 percent less). The blueberry and to the increasing demand for Self-service at the new do-it- from.’’ The emphasis on northern maracuja versions also contain unusu- individualized products.’’ yourself DIY Dessert Station: heritage appears to be working. More al ingredients: hibiscus and turmeric. Along with the new marke- With a modular design that consumers are making the association Focusing on less sugar was impor- ting concept, MILRAM Food dispenses cereals, desserts between MILRAM and its geographic tant for iced-coffee drink “Kalder Service is pioneering new and fruits, sauces and other roots. Kaffee.’’ The beverage was designed sales channels. At the exhibi- toppings, consumers tailor Internally, the strategy has a name. to address consumer demands for tion in Hamburg, the market desserts to individual taste “We call it MILRAM-ization,’’ confides healthier products with less sugar. leader debuted its new online Matthias Rensch. This reflects the bold Both versions of the iced-coffee come shop. In cooperation with embrace of northern heritage, which without added sugar or sweeteners. No sales platform “selly order,’’ is critical to emotionalizing the brand. artificial additives such as aromas are restaurant chefs, bakeries and More Fruit Rensch: “We want to reach people at used. The milk is lactose-free. The PET gas stations have been able to an emotional, gut level.’’ The brand container has a screw cap, making it order MILRAM products since Two new buttermilk drinks: Wie- has to offer something unique that perfect for people on the go. February directly from the senobst (Meadow Fruit-flavored) others don’t. Otherwise, says Rensch, With the new products, MILAM MILRAM Food Service online and Gartenfrüchte (Garden Fruit- “there is no convincing argument for hit the bullseye on several consumer shop. flavored). Wiesenobst includes its existence.’’ In a marketing sense, trends: The desire for healthier food, Other novelties presented pieces of apple, quince and MILRAM products have been coming convenience and lifestyle – an image at the exhibition: The Desserts gooseberry – another familiar from “The Home of the Fresh’’ since also reinforced by the north German of the Year – Fruchtjoghurt emotional tie to MILRAM’s nort- 2013. That’s when the slogan was product names. Kirsche-Banane (Cherry-Banana hern German roots coined. Now, everyone knows where “Moin, windswept Friesians!’’ – a Fruit Yoghurt), Buttermilch Des- to find the “Home of the Fresh – in new north German flair has also been sert Wiesenobst (Meadow Fruit- Germany’s far north. added to MILRAM’s website. The Flavored Buttermilk Dessert) and The history of Friesen Drink symbol- web presence is sprinkled with local Quark Dessert Himbeer-Zitrone izes the deliberate emotionalization sayings, such as “When a storm rages, (Rasberry-Lemon flavored Dessert of the MILRAM brand. Actually, the we stay totally cool.’’ Or “Always look Quark.) Each was added to the fermented milk drink has been known ahead.’’ One can look to the north, MILRAM line up in February. to the public longer than Kefir. The for example, to the “Home of the Golden Compote drink’s taste has broad appeal, but the Fresh!” name Kefir turned out to be a barrier There’s also a new member of to sales. Market researchers deter- our Osterland brand – Golden mined a name other than Kefir would MORE INFO Grütze, a compote in trendy significantly boost sales. That’s how MORE INFO For more on the new mango-maracuja flavor. The the name “Friesen Drink’’ was created, new product compliments our along with a new slogan: “chill out,’’ For more on current ­online shop, visit us at: popular Rote Grütze (Red Berry a reference to easy going northern trends, check us out at www.milram- Compote), which it should be Germany. “Don’t stress out!.’’ www.milchwelt.de food-service.de noted is No. 1 in the German dessert market. But a new name and slogan weren’t

38 MILCHWELT March 2019 March 2019 MILCHWELT 39 CORPORATE BRANDING CORPORATE BRANDING Not Your Average Ice Cream

DMK product developers were looking for a new strategy and trendy feel in ice cream. They found it, and in turn revolutionized many products. MILCHWELT presents the new offerings for summer MILRAM Skyr Ice

aileys ice cream in a Cream with cone, MILRAM Moin cocoa-flavored ice cream in a bowl – ­Elderberry & Bthese are just a few of DMK’s new- est ice cream creations. There’s been a lot going on over the last Blueberry­ two years in DMK’s “ice cream’’ department! The unit develops Less fat, less sug- dairy product. Apricot-Seabuck- new tastes for our retail partners ar, fewer calories: Skyr is originally thorn flavors, the and successful brands. That’s how the cooperation with Baileys MILRAM Skyr Ice from Iceland and new fruity Blue- came about. Cream is beloved is comparable berry-Elderberry The success is bolstering DMK. as a fruity, milky to low-fat quark is available. Like “We want to use this momen- and light treat. curd cheese or yo- the others, the ice tum for other partners,’’ says Baileys-flavored Marcus-Dominic Hauck, COO of It’s made from ghurt. Besides the cream is interwo- DMK Ice Cream. The market has lots of milk and popular Rasberry- ven with a fruit taken notice. “In the household Ice Cream Cones Skyr, a cultured Cranberry and sauce. packaging category, the 500-ml bowl is a clear driver of growth. Ice cream into the second of chocolate The containers grew faster than ­flavored with biggest market and chocolate the overall market in 2018.’’ the beloved Irish segment. The sauce. “Dou- The new buying behaviour is closely related to people’s chang- cream liquor new flavor “Va- ble ­Chocolate ing lifestyles. “You will probably has long been a nilla Chocolate ­Luxury’’ – with see fewer of the 1,000-ml and hit in the bowl. Desire’’ marries chocolate and 2,500-ml sizes in the future,’’ With Baileys ice Baileys ice cream Baileys ice the COO says. Instead, the trend toward smaller packaging will cream in a cone, and vanilla ice cream – tastes increase. DMK is moving cream with layers ­extra-chocolatey.

40 MILCHWELT March 2019 March 2019 MILCHWELT 41 CORPORATE BRANDING CORPORATE BRANDING Meet the New DMK Ice Cream Line Up

To attract demanding newcomers, developers at DMK had to think far outside the (ice cream) box

MILRAM Stars Inspired by low-fat Icelandic curd cheese, milky, fruity Moin! tasting Skyr Ice Cream is available in Apricot-Seabuck- thorn, Rasberry-Cranberry and, starting in March, Blueberry-Elderberry flavors. MILRAM MOIN ice cream Three Favorites is available in strawberry, vanilla and chocolate. in a Pot

MILRAM was in March 2019, high 70-percent busy developing MILRAM-MOIN milk content. new ice cream ice cream in new, Product develop- products for DMK 500-ml “fresh’’ ers consciously too. Starting packaging is avail- opted for small- Baileys Ice Cream On a stick: In Chocolate Secret, Coffee able. The MOIN er packages. Delight and Caramel Sensation flavors. brand covers the Within household In a cone: Vanilla Chocolate Desire and Double Chocolate Luxury. classics – vanilla, packaging, the chocolate and 500-ml size is strawberry – and the clear market is noted for its growth-driver.

Baileys Pots A hit since early 2018: Baileys ice cream in 500-ml packages in Coffee Delight and Choco- late Secret flavors.

March 2019 MILCHWELT 43 CORPORATE BRANDING CORPORATE BRANDING

Russia Oldenburger in Africa. A Tasty New Look A sales stand, including entertainer, at a market The DMK Russian subsidi- in Nigeria ary RichArt has brought an for Uniekaas innovative product to market: cheese in ball form. The cheese, which is being sold under the “Laret’s’’ brand, was The Dutch words “Onze heerlijke Uniekaas‘’ – our tasty Un- just showcased at Prodexpo, iekaas – frames the bold red label. It’s the new logo of the one of the most important food industry exhibitions in best-selling gouda cheese made by our Dutch subsidiary, DOC Russia.

Italy

The MyHumana Pack is coming to Italy: Humana Italia is selling follow-on milk for in- fants in new innovative pack- aging not only in 800-gram Old Logo but also 1.1-kilogram sizes.

Blue script on yellow background Vietnam

This is how milk will reach the table in the future: In he Oldenburger can be customized for Hanoi, Oldenburger is testing brand has grown each country. Besides new a service that allows families Oldenburger quickly over the past products, a new packaging to have milk delivered to their Tfew years to become one of design has been developed homes. About 2.4 million the strongest import sales for the MENA region and liters can be sold in this way brands. For the most part, China. “To appeal more Around the success can be tied strongly to target customer each year. to the high quality of the groups, we have created a product, which is made fresh design for packaging STATISTIC the World from 100 percent fresh that is tailored to their New Logo cow’s milk – not a given in tastes,’’ explains Eusebio international markets. An- Gonzalez, Managing Direc- Striking, different – The DMK export brand Oldenburger other reason is an attrac- tor at DMK MENA. “In this and red is on the move again tive product palette, which way we take a differentiat- 30 ed approach in each target is the number of years market.’’ In China, even OC bought Unie- new logo in red, a color cating a lack of additives, that DMK’s Rose brand the milk and Milkmaster, kaas in 2017 “with which the branch rarely dyes and aromas. has been operating DMK’s quality assurance the intention uses and thus stands There are also surpris- successfully in Africa. program, are explained on toD turn it into a Class-A out,’’ he adds. ing new cheese concepts Now, the brand is making packaging. brand,’’ says Ron Krekels, The changes aren’t just in the Uniekaas line. its first move into the Oldenburger has also Managing Director at DOC cosmetic. For the Unie- These include new cheese Middle East. Rose makes set up a broad network Dairy Partner/Uniekaas. kaas product line, new snacks and cheese prod- a variety of traditional of associated activities, Since November 2017, the recipes were developed ucts made especially for Middle Eastern cheeses including social media and well-known Uniekaas reci- to improve taste. As a re- children. such as halloumi, Turkish classical advertising and pes are being produced at sult, the entire line labneh, traditional white marketing actions such as DOC Kaas in Hoogeveen, now bears a “fair Sustainable. tastings. New package, on cheeses and kashkaval. Netherlands, near the grazing’’ insignia, the outside, card- Rose is also targeting German border. “We signifying ethical restaurant and gastro- board, on the From left to right © DMK want to invigorate the dairy cow treat- inside, degrada- nomic customers in the brand and, among other ment, as well as a ble plastics, both Middle East. 1 Tasty. A Facebook ad in the Gulf region. 2 Digital. Social Media activation on WeChat in China. 3 Arabic. This ad is being used things, have developed a Clean Label, indi- recyclable. in Saudi Arabia, and other markets.

44 MILCHWELT March 2019 March 2019 MILCHWELT 45 FARMING

“We are DMK!‘‘

The Prüser family in Scheeßel is a good example of why DMK farmers and DMK employees ­belong together.­ Daughter Judith works in DMK ­headquarters, and her ­father mother and brother run the family’s dairy farm. Portrait­ of a family that embodies the “We are DMK’’ spirit

MK and its predecessor She’s able to apply the knowledge she organizations were ever gained from her family’s farm and present during Judith her university training in livestock Prüser’s childhood. She sciences. “What I’m really pleased Dgrew up on her family’s farm in about is being a liaison between our Scheeßel in Lower Saxony, studied farmers and the milk cooperative. At agricultural sciences, and has the the end of the day, we’ll only be suc- dairy business in her blood. Her cessful if we’re all pulling in the same father Carsten, mother Silvia, broth- direction,’’ says Judith. She manages er Christoph and three part-time projects from their conception, start- workers manage a 150-hectare farm ing with recruiting milk producers with 140 milk cows, 100 calves and to the ultimate implementation. “In 1,180 hogs. Carsten Prüser’s father the conception phase, I like to have a still helps out each day too. The farm technical discussion with my father is being run by the 12th generation of and brother. This helps me frame Living and breathing DMK. Prüsers. the project so it is implemented in DMK employee Judith Prüser, seen kneeling, with her family A little over a year ago, the Prüser the right way,’’ she explains. But she at their farm in Scheeßel. family learned another facet of the also makes sure not to lose touch The DMK member farm has dairy business when their daughter with milk producers. Judith Prüser been in Prüser family hands Judith began working as a project supports her own family by regularly for 12 generations manager in DMK’s farming division. helping out in the farm operation. By Judith’s daily responsibility is special doing so, she allows her parents to commodities and raw materials. enjoy a free weekend every month.

46 MILCHWELT March 2019 March 2019 MILCHWELT 47 FARMING FARMING “I basically have two perspectives. That‘s Müller’s important‘‘ Bottom Judith Prüser

Ingo Müller Line Applying for a job was basically CEO DMK Group the logical thing to do. “My father is a member of the cooperative and the Zeven plant is not far away. Ingo Müller After my studies, I applied there CEO DMK Group for a training position.’’ That didn’t work out, but her application was processed and she was invited to interview for the position she now “The family you are reading about in has in DMK’s Bremen adminis- this ­story is not an exception. There are trative center. She also has other family ties to the Zeven factory. many DMK employees and farmers­ who Her uncle, Andreas Eckhoff, works are living under the same roof.’’ in Zeven’s H-Milk maintenance, mechanics and electronics section, and has worked for the company for 35 years. Her cousin Joscha Meyer started his apprenticeship there in 2009. This tight bond between work and private life isn’t always easy to navigate, because it’s not unusual Von oben nach unten © Matthias Hornung he concept of a cooperative I’m also very proud of that. I wish we to debate important issues well speaks for itself – an organ- would start thinking of ourselves more after the work day is done. “I 1 Office job. Judith Prüser at her desk in DMK’s Bremen office. 2 Working on the farm. ized form of mutual shared as one community. Not “There are the Judith’s father Carsten Prüser at the wheel of his Weidemann. basically have two perspectives. It labor – that has existed now farmers and here are the employees.’’ is important to be able to conduct Tfor more than 200 years. We at DMK Or the other way around. We are all a facts-based argument,’’ says are living this model and are convinced DMK – and we can only succeed if we Judith. There’s one thing however it works. Even so, we could still do work together. That includes putting all her family members can agree more to make our community stronger. oneself in the other’s shoes. The people on. It is extremely important to The concept of WE must be brought in administration and production must look beyond one’s own interests more clearly into the foreground of our recognize and understand the chal- and understand the other person’s thinking. Only then will we succeed. lenges facing our farmers. On the other perspective. This is especially im- hand, I want our farmers to continue to portant in times when a company We are DMK – and this WE includes place trust in the crew of DMK Group, is going through changes or has to farms. They are the ones that deliver who are ably facing the challenges of a establish itself. Communication is the raw materials for our products. changing world and evolving consumer essential, whether it is between the More than 6,000 farmers belong to sentiment. cooperative and milk producers our cooperative. Bottom line, I’m very or the administration and produc- proud of this. We are DMK – that also includes this tion. Only when good functioning new, consolidated magazine. We’re bridges are built, and one considers We are DMK – that also includes the only strong together. And the issues we the good of DMK as a whole, can From top to bottom © Matthias Hornung DMK Group, and its more than 7,000 are facing affect everyone in the DMK it lead to the kind of success all men and women employees. At DMK, family. 1 Sister. Judith of course still helps out on expect or want. In this regard, DMK we process our milk into high-quality, her family’s farm. 2 Brother. Christoph is on a good path; its organizational at the daily cow feeding. 3 Mother. Silvia in modern food products. Here is where When we say WE, we also mean WE. restructuring is supported, but the the stall. 4 Uncle and cousin. Andreas dedicated colleagues are turning our That’s a feeling that comes from the corporate cultural change must Eckhoff and Joscha Meyer, right, working dairy into a sustainable, successful heart -- and is the basis of our common now be translated on the ground. at the Zeven plant food producer. future.

48 MILCHWELT March 2019 March 2019 MILCHWELT 49 FARMING FARMING

Up until about seven years ago, Chris- tude that gets more milk out of cows by Nunnenkamp. Animal well-being is the tiane and Heinrich Nunnenkamp used improving their health and wellbeing. top priority for the family. “When the to spend six hours each day working in This management approach has cow feels better, she gives more milk their milking parlor. On top of training been around for years, and focuses on and lives longer.’’ That of course makes Top Performance two apprentices and raising four chil- a more personalized division of labor. economic sense. You won’t find any dren, it was an enormous burden. But Each member of the Nunnenkamp “turbo-cows’’ in her operation. that was a long time ago, says Christi- family takes responsibility for their “Our animals are well fed and expe- ane Nunnenkamp. “We totally re- preferred areas: Christiane takes care rienced ‘top athletes’ that perform at a and Animal Well Being vamped our farm management system mostly of milking and calves. Heinrich high level throughout their lives,’’ she and became a whole lot more efficient.’’ is responsible for robots, animal health says. Among other measures, calves She’s been running a dairy farm with and breeding. There are no longer any receive up to 10 liters of milk each in the Same Stall her husband Heinrich in northwest apprentices, because two Nunnenkamp day, and from the second week on, as Germany’s East Westfalen region for sons formed a company two years ago. much müsli as they want. “We make 30 years near the towns of Minden and Dietrich and Christoph Nunnenkamp sure they don’t become sick in the first Lübeckke. are primarily responsible for planning, two years of their life, because those The Nunnenkamp family is using a farm management system that puts With 160 cows and 190 calves, the IT, agriculture, caring for young stock are the decisive years,’’ says Heinrich Nunnenkamp farm isn’t your typical and milking cows that have just calved. Nunnenkamp. The numbers speak for ­animal and human well-being at its center. The result: Cows aren’t just German dairy operation, but it does “Because we are each working hard themselves: The herd’s average annual healthier – they are producing more milk than average prove that it’s possible to run a modern on those aspects of the job we love, it output over the last three years was farm management system of this magni- doesn’t feel like work,’’ says Christiane 12,800 liters of milk.

The Nun- nenkamp Family

The family has been operating the farm for 30 years. Two years ago, the parents were joined by sons Dietrich and Christoph, who now help supervise the daily operation. The sons formed their own com- pany two years ago to manage some aspects of the business. Each family member takes responsibili- ty for that part of the business they enjoy doing the 160 most. cows 137 hectares of land is the size of the farm run by the Nunnenkamp family for 190 the last 30 years calves

50 MILCHWELT March 2019 March 2019 MILCHWELT 51 FARMING FARMING Breeding

In young animals, a Community. The advisory 1 strong body and physi- time each board also week dry cal constitution are key. represents the feed is Through heavy feeding interests of the weighed they become stronger members out and more vigorous than the average. That has advantages for their ability to metabolize fats and their overall constitution. The first artificial insemination 23.1 takes place when cows months was the average age of a Feeding weigh 430 to 450 kilo- ­Nunnenkamp cow over the last three grams and are about 11 years when it calved for the first time months old. For the first twelve weeks, calves received receive up to 10 liters of acidified whole milk with supple- Fertility ments each day, and from the sixth week, fortified food – which helps them Herd fertility has been Volunteerism at DMK gain up to 1.2 kilograms a key to a Nunnenkamp day. Cows receive a compact cow’s three-year aver- Part 3 in Our Series mixed-ration – composed age output of 52,000 of 74 percent corn and 26 kilograms over the course of its produc- percent grass. The corn About tive life. Heinrich Nun- portion is high because grass Not Without the Part 1: Overview reserves are down amid the nenkamp has profited ongoing drought of the past 52,000 from his herd’s ability years. Dietrich Nunnenkamp: kilograms is the output of to produce enough a Nunnekamp cow over the quality semen for ­Advisory Board “The cows can’t be choosy anymore and eat large course of its productive life maintain breeding self-sufficiency over quantities.’’ over the last three years the last 30 years. Volunteer positions at DMK are a big reason for the cooperative’s success. In this series, DMK presents key volunteer boards and positions. Today’s topic: What does the DMK Advisory Board do? Part 2: The Representatives 8 Milking cows per week have their hooves trimmed The farm has two milking robots. More than 500 people serve convention. Another of the wants to positively influence Each animal in volunteer positions at board’s important respon- or change things in an asso- produces on DMK – a statistic we can all be sibilities is to communicate ciation, panel or company average about proud of. An important role is information from board should consider serving in 38 liters per day. played by the DMK Advisory meetings to the members in an honorary position. When The goal is 40 Board. This board represents the regions. In addition, the there’s an actual crisis in the liters. There’s also the different geographic Advisory Board has the right company, this position has 4 a conventional regions where cooperative to nominate people to DMK’s little to do with honor – one milking parlor, for members are based. management board and needs quick expertise and NEXT ISSUE Animal Monitoring cows in transit In the Deutsche Milch- supervisory board. Adviso- like-minded people to man- The Work of the or those that are 40 kontor eG Advisory Board, ry Board members receive age the situation and help Management Board Animal health and the quality of a cow’s sick, for example. liters of milk per all significant decisions of current information about restore order. Encouraging and the Supervisory cubicle are checked several times a day. The In big bays with day for every cow DMK GmbH as well as the the milk market and new and bringing about positive Board. The next issue hooves of eight cows per week are trimmed. straw, there is on the robotic cooperative are discussed developments at DMK. developments is the reward will appear in July Rumination and cow body temperature are room for 14 cows milking machine is and considered. This occurs Hermann Schlichtmann, for holders of the never 2019 digitally controlled – and action is taken im- to recuperate a realistic goal during three regular meet- head of the current DMK simple but always fulfilling mediately when irregularities are detected. after calving. ings and at a two-day annual Advisory Board: “Whoever honorary position.’’

52 MILCHWELT March 2019 March 2019 MILCHWELT 53 THE LATEST NEWS Munich Activate the Potential of Marktoberdorf DMK at the The DMK Volunteer German Dairy Self-Healing and Reduce the Conference ­Office is Training Use of Medicine

Tomorrow’s­ Leaders A topic as old as livestock farming: Big interest in the NORMI lecture series The ideas and energy of chosen every five years the group traveled to young milk dairy farmers at district assemblies. southern Germany to are important to our co- Those eligible must be get insight into the local ith her popular lecture In light of society’s push to reduce the reactions in animals that activate their operative’s future. That’s at least 18 years old and milk industry. A visit to a series, “The Role of Herbal use of conventional medicines, alterna- body’s own organs to heal itself. Laura why DMK Milchkontor under 30 when named winegrowers’ coopera- Remedies in Veterinary tive therapies and some forgotten natu- Bier from Nutrilac and Lena Bösch from eG created the Working to the group. They learn tive and a factory tour at An important meeting in the WMedicine,’’ veterinarian and author Dr. ral remedies are playing an increasing NORLAC then outline NORMI products Group for Young Dairy about all aspects of the Fendt, the tractor maker milk industry: At the German Cäcilia Brendieck-Worm is a welcome role as sensible alternatives. such as licking buckets, fitness products Farmers. The group of cooperative and milk (photo), was also on the Dairy Conference each year in motivational speaker for German farm- Better to opt for prevention through and milk substitutes that include herbal 70 are being integrat- sector. Once a year there agenda. Munich, the tops in the indus- ers and all of those concerned with the natural medicines than cures with supplements and extracts. NORMI is ed into the activities is an excursion. This year, try meet to discuss the issues world of livestock farming. antibiotics! working intensively to widen the effica- of the Advisory Board. and events of the day. For The crowded halls at all eight stops Frau Brendieck-Worm presents plants cy spectrum of medicinal plants. Representatives are DMK this year, Thorsten Rode- in her lecture tour from Schleswig-Hol- and herbal remedies according to their NORMI products support the preven- hüser (photo) took part. The stein to North Rhine-Westphalia testify active ingredients, drug classes and tion of illness in calf- and milk cow stalls COO of the Private Label Busi- to the great interest that exists in herbal therapeutic uses in an interesting and with high-quality herbal supplements ness Unit spoke to participants remedies. engaging program. Bitter substances, that provide sustainable foodstuffs for a about the transformation tannins and aetheric oils can trigger demanding society. taking place at DMK: “DMK is moving forward on the path to a reliable, competent food provider. We are embracing the necessary cultural change to make this happen.’’ Other QUESTIONS ABOUT themes at the conference: CALF-REARING? glyphosat-free milk, export Call NORMI sales markets and domestic prices, representatives at the importance of brand products, and innovation 04281 7257- and the smart factory – how new technology is changing 226 production. The 10th annual German Dairy Conference was held on 26-27 February.

Bremen Mannheim A Milk Moustache for the Next Generation John Deere An unusual campaign: With apprenticeship options, and will also be available at this milk moustache motif, where to apply. Information these career events: Remains the DMK group is aim- nordjob Neubranden- German­ ing to attract young burg (26-27.3), nordjob people to do their ap- Neu­münster (7-8.5), ­Market Leader prenticeships at DMK. nordjob In Germany, 27,670 new trac- You can find an orig- Flensburg (9-10.5), tors were registered in 2018. inal milk moustache, Ausbildung 49 in John Deere remained the mar- for example, on page Osnabrück (10-11.5), ket leader, closely followed by 59 of this magazine. vocatium Oldenburg Fendt and Case/ICH Steyr. There you can also get (14-15.5) and vocatium information about Bremen (6-7.6). (Source: Agrarheute.com)

54 MILCHWELT March 2019 SERVICE Your Contact to the In the media Editorial Staff

Your Contact for MILCHWELT Here you can read how the German and international 14 February 2019 Magazine In their feature “Fifty press have been reporting on DMK. Last week’s focus: Years Ago,’’ the Zeven- The opening of a new factory er Zeitung newspaper reprinted an article on the 60th birthday of Fritz Pahlke, which was originally published in 1969. Pahlke was considered the father 8 February 2019. An in-depth report on the of MILRAM Quark. new Strückhausen factory in the German OLIVER BARTELT Head of Corporate Communications Nordwest-Zeitung newspaper.

+49 421 243-2310 [email protected]

13 February 2019 The trade publication ­“Horizont’’ reported ­in-depth on the DMK Group’s corporate t­ ransformation.­

8 February 2019. January 2019 A report The Russian newspaper “Dairy News’’ reports KATRIN POPPE on the DMK corporate change January 2019 Dr. Klaus Hein is interviewed Internal Communications Manager on the opening of the newly repurposed DMK process in “prmagazin.’’ in “Elite,’’ a magazine for dairy farmers. factory in Strückhausen. +49 421 243-2143 [email protected]

DMK DEUTSCHES DMK and Milk on Social Media Regional Chiefs of Our Dairy Cooperative Save the Date MILCHKONTOR GMBH Flughafenallee 17, 28199 Bremen, Germany Divided by regions. The regional chiefs are the principal points of contacts for all 15. 3. – 19. 3. 2019 15.–23. 6. 2019 @dmk_milch Internorga ­ 6 February issues relating to milk suppliers and members of our cooperative Ideenexpo Hamburg Hannover HELMUT ENEWALDSEN JENS RUGE Schleswig-Holstein Mecklenburg-Vorpommern/ @dmk_milch Brandenburg 18. 3. – 20. 3. 2019 19. 6. 2019 Services for Employees 7 February +49 4639 / 9506-52320 Food DMK-Vertreter- [email protected] +49 3991 / 154-41211 Ingredients versammlung Hotline for employee issues, [email protected] China Hannover such as retirement issues, Shanghai ­parental leave, labor contracts DETLEV BOSSE KERSTIN GRABASE Elbe-Weser Thüringen/ ­ 12. 7. – 15. 7. 2019 FIRST LEVEL SUPPORT Sachsen-Anhalt 6. 5. – 9. 5. 2019 Tarmstedter Monday through Friday, 8am-4pm +49 4480 / 81-64160 Bakery China ­Ausstellung Friday, 8am to 2pm [email protected] +49 361 / 5977-16285 Shanghai Tarmstedt [email protected] +49 428172-57100 @bmel [email protected] 20 February LinkedIn 21. 5. – 22. 5. 2019 23. 8. – 26. 8. 2019 CLEMENS NIEDERWESTBERG ULF STROTHENKE PLMA LandTage Nord 15 February Weser-Ems Westfalen Amsterdam Wüsting +49 5401 / 854-59132 +49 5401 / 854-59180 MILCHWELT Join the clemens.niederwestberg@ [email protected] 8. 6. 2019 5. 9. – 8. 9. 2019 TWITTER dmk.de conver­sation! Megamarsch: Norla in German @DMK_Milch 100 kilometers Rendsburg https://twitter. MILCHWELT Magazine is of through Lower com/DMK_Milch course available in the original Masthead Saxony 12. 9. – 15. 9. 2019 About 100 DMK German language too. You LINKEDIN Publisher: DMK Deutsches Milchkontor GmbH, Industriestraße 27, 27404 Zeven Responsible for this ­magazine: Mela employees are can find both the English and https://www.linkedin.com/ Oliver Bartelt Editorial: Carsten Gensing (WMP EuroCom), Birgit Lüdemann, Katrin Poppe, Andin Tegen Art­ Mühlengeez Direction: Claudia Drechsler Graphics: Lisa Gradl, Julia Rechenberg, Rike Weiger Photos: Meike Bergmann, registered German editions as PDFs at company/dmk-deutsches- Dirk Gieschen, Matthias Hornung, Reinhard Hunger, Ursula Lütke-Entrup, Ralf Meier, Sebastian Vollmert, DMK www.milchwelt.de milchkontor-gmbh/ GmbH, eyeem, Shutterstock, dfv Conference Group GmbH / ­HRSchulz Food Styling: Christoph Himmel

56 MILCHWELT March 2019 March 2019 MILCHWELT 57 CONTEST Milk has B a future Wanted: C Start Your A The Big Picture ­Career at These six circles show snippets from images that appear somewhere in this DMK! magazine. Enter the corresponding page numbers for the images in the Number D Code* below and secure your chance to win one of 31 great prizes! What Must I Do?

Send your Number Code F to us at MILCHWELT along with your name, address, and your personal- or supplier code number by email to [email protected] or by post to Katrin Poppe DMK Group ­ E Flughafenallee 17 Your Number Code 28199 Bremen Only employees and cooper- ative members of the DMK A B C D E F Group are eligible to partici- *Page numbers under 10 please write like this: 01, 02 etc pate. Deadline for entries is: 24 May 2019 Your Chances to Win 10x MILRAM bicycle bells Winner of Our Last Contest 10x 1x 10x Each received a MILRAM raclette­ grill: Günther-­ 10x 1-Year Supply of Wilhelm Albert from Exertal, MILRAM Cheese (2 Carsten Bischoff from Bev- large “cheese breads’’ erstedt, Bernd Dührsen from 4x per year) Wesselburen, Silvana Schier- 10x enberg from Holfdorf, Monika ­ 1x MILRAM Schlütken from Beesten and We are looking for trainees in the following fields: Food Technology Specialists, Industrial Mechanics, Milk Tech- Wicker Anne Trendel from Bremen. nologists, Milk Industry Lab Technicians, Industrial Sales Specialists, Electronics Technicians for Industrial Engineering, Beach Chair 10x MILRAM All other winners were ­Mechatronics Technicians, Personnel Services Sales Representatives, Warehouse Logistics Specialists, Computer Science Beach Umbrellas ­contacted by mail. Sales Representatives, Confectionary Product Technologists, IT Specialists for Application Development. with stand

58 MILCHWELT March 2019 Apply at www.dmk.de/karriere/stellenangebote/