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Broadcast programming techniques pdf

Continue based on hypothetical survey results obtained using the appropriate methods that you learn in Chapter 9. PROGRAMMING STRATEGIES As you prepare to schedule a program for your station, strategy is one of the first things you want to consider. Basically, it's the planning and direction of your programming schedule; the big picture. At this point, you consider all the variables, including things like audience survey, selection of software materials, putting programs in the appropriate time slot for a specific target audience, and so on. The two most important strategies in programming are compatibility and audience flow. Compatibility One of your goals in programming is to schedule your material to match what people do all day long. Your schedule should be compatible with the cyclical nature of people's day-to-day activities. At the beginning of the day, most working people do not have time for programs, but arcs are interested in what happened overnight in the news. An example of how networks meet this need are morning programs like Today and . During the day, as people change, your programming should change. An example of this is the early lull in the afternoon, when shows with adult female appeal, such as soap operas, are popular. Later in the afternoon, when children do not go to school, popular programs with youth appeal, such as cartoons. Another consideration for you to keep in mind is that is a free time activity and your program schedule should reflect this fact. It would not be good programming for you to schedule your most popular programs when everyone is at work or asleep. The air shows people want to see at a time when they can see them. Programming your schedule to be compatible with this loop is known as . We'll look at dayparting later in this section. For the principle of compatibility to work, you need to consider who the audience is available and what they are doing. You have to learn how the audience lives to determine not only the planning, but also what type of program to use, thereby creating a flow to the programming that meets the needs of different types of audience throughout the day. Audience polling is the best way to achieve this (see chapter 9). Audience Flow In commercial , the programmer tries to keep the audience flowing from one program to another. His job is to maximize the number that flows from one program to another, and the amount that flows from other stations while minimizing the number that flows. As programmer, you're concerned about the flow of the audience, but only in the sense that you're trying to create a stream of programming that keeps the audience tuned in. As your audience changes throughout the day, your pro-gramming should coherently flow with that change. Again we will use the afternoon clock as an example. You programmed soap operas earlier in the day for a predominantly adult female audience. Your decision to do so is based on survey information providing preferences for adult women's programs. Later, when the children return home from school, the activity around the house begins to increase, and the adult female audience is significantly reduced. School-age children increase their viewing during these hours, and your programming should reflect this with children's programming. Later in the afternoon, the family viewing is raised and the programming is adjusted accordingly. The software material available from AFRTS is the best of the current commercial pro-grammar. The AFRTS Broadcasting Center (AFRTS-BC) offers military programmers more than 90 percent of the entire prime- time schedule of major American television networks, almost all A.C. Programs with the highest Nielsen rating. With so many popular programs, developing the flow into your schedule becomes much easier. It's important to remember that programming should be scheduled for a thread with a target audience. It doesn't do you any good to schedule prime-time shows at a time when most people are unable to watch. For example, if a survey shows that most of the crew on your ship didn't work by 1600 and finished eating and taking a shower by 1800, it would be good for you to start your prime-time programming then. Programming your station with the audience stream in mind ensures that your schedule has a structure, not just a random mix. 8-4 All and television shows that have been broadcast over a period of time should not be confused with the . The radio programmer redirects here. For other purposes, see . Television programs redirects here. For the content itself, see Broadcasting programs is the practice of organizing and/or ordering (planning) media broadcasts, usually radio and television, on a daily, weekly, monthly, quarterly or season-long schedule. The manager responsible for program selection and scheduling is sometimes the director of network programming. Modern broadcasters use to regularly change the schedule of their shows to create an audience for a new show, save audience, or compete with other broadcasters' shows. Most TV shows are presented weekly in or daily at other dayparts, although exceptions are not uncommon. On micro-level planning, minute transfer planning is in place; that broadcast and when, ensuring adequate or maximum use of airtime. Television planning strategies are used to give shows the best chance of attracting and retaining an audience. They are used to delivering shows to audiences when they most likely want to watch them and deliver audiences to advertisers in the line-up, making their ads likely to be effective. With the rise of digital platforms and services allowing non-linear, on-demand access to television content, this approach to broadcasting has since been mentioned using retroline linear (such as linear television and linear channels). The story of the beginning of scheduled television in 1936, television programs were initially associated only with filling a few hours each evening - the clock is now known as prime time. Over time, however, television began to be watched in the daytime and late at night, as well as on weekends. As airtime increased, so did the demand for new material. With the exception of television, the variety show has become much more important in prime time. Planning Strategies Home article: Block Programming Block programming is the practice of planning a group of additional programs together. Blocks are usually built around certain genres (i.e. a block focusing specifically on comedy), target audiences or other factors. The blocks also allow these programs to be promoted together under a blanket of brands (such as ABC's TGIF lineup and NBC's Must See TV). Overcoming is a practice of preventing audiences from changing channels while connecting between specific programs. This can be done primarily by airing the promo for the next program near the end of the previous program, for example, during its credits, or reducing the length of connection between the two programs as much as possible (hot switching). The host of the next program can similarly make a brief appearance near the end of the previous program (sometimes interacting directly with the host) to provide a preview; in , this is commonly referred to as a throw or throw. Because of both program news comedy formats, 's program similarly featured toss segments to promote its spin-off and lead out, , in which host will engage in a comedy conversation with the host of the latter, Stephen Colbert, through a split-screen near the end of the show. The Jackie Thomas Show premiered a bridge from the presenter, Rosanna, ending her episode with a stage scene The family watches the beginning of the Jackie Thomas Show on TV in the universe, and moving on to the show itself without a connection between them. ABC commissioned a minute-by-minute report that showed that most viewers from were saved. In some cases, the channel may intentionally allow the program to move to the next half-hour time slot, rather than end for exactly half an hour in order to dissuade viewers from surfing during traditional connection periods (since they have already missed the start of programs on other channels). This, however, can lead to failures with registrars if they are unaware of the planning (usually, digital VCRs can be configured to automatically record for a certain period of time before and after the chart of this time slot in the program's data guide to account for possible deviations). Over a period of time, TBS intentionally engaged in this practice under the Turner Time branding, planning all programs in 5 and 35 minutes after an hour, rather than exactly half an hour. It also served to attract viewers to the tune from the show, which had already started on another channel, as shifting planning made it easier to catch the start of another program. Crossprogramming Home Article: (Fiction) Crossprogramming involves joining two shows. This is achieved by expanding the storyline over two episodes of two different shows. Counterprogramming Home Article: Counterprogramming (TELEVISION) Counterprogramming is the practice of intentionally planning programming to draw viewers away from another, large program. Counterprogramming efforts often involve scheduling a contrast program of another genre or a demographic focused on viewers who may not be interested in a mainstream program (e.g., a sporting event that usually attracts a predominantly male audience, against an award-winning show that attracts a predominantly female audience). Although the is often among the best U.S. television shows of all time, it has a notable history of counterprogramming in this way. One of the most striking examples of this practice was Fox's 1992 airing of a special episode in live against the game halftime show. Counterprogramming may also include direct competitors planned directly against each other. In some cases, broadcasters may try to adjust their schedules to prevent attempts at counterprogramming, such as getting a slightly earlier time interval (in the hope that once viewers become committed to the show, they won't switch channels), or scheduling competing programs at another period of the season to avoid competition altogether. Dayparting Home article: Dayparting Dayparting is a practice day into several parts, during each of the a different type of radio or suitable for this time is broadcast. shows are most often focused on a specific demographic, and what the target audience usually deals with at the time. Sign-off Early Morning News Early Morning Late Morning Daytime TV Early Fringe Lunch News Early Day Late Night Evening News Late Night News Late Night Tv News Late Night TV Cemetery Slot-Off (closing) Late Fringe Post Late Fringe Home Article: Gamaking Is a Method Used by Broadcasters Public television uses this as a way to promote serious but valuable content. Season Cleavage Home Article: Split Tv Season Splitting is a practice broadcast of a single season series in two parts, with a scheduled break between them. This allows you to program the second half of the season strategically apart from the first. Stacking Styling is a method used to develop audience flow by grouping together shows with similar calls to sweep the viewer along from one show to another. Stripping Main Article: stripping is the practice of running one series in a consistent, daily time interval during the week, usually on weekdays. The first run of daytime and syndicated programs such as talk shows, court shows, game shows and soap operas are usually broadcast in strip format, syndicated of network programs that were originally broadcast on a weekly basis, often broadcast as bands. Shows that syndicated in this way usually have to have run for several seasons (the thumb rule is usually ) in order to have enough episodes to run without significant reps. Aside from , prime-time programs are only stripped down on occasion, usually as a limited event. Tentpoling Home Article: Tent Pole Programming In the Tent of Pole Programming, programmers bank on famous series with so much audience appeal that they can host two unknown series on either side, and it's the power of the central show that will attract viewers to two other shows. A thematic broadcaster may temporarily devote all or part of its schedule over a period of time to a particular topic. A well-known example is the themed line-up of 's annual Shark Week. Themed graphics are common practice around major holidays such as Valentine's Day, Halloween and Christmas, where channels can broadcast special movies, movies and episodes of their existing programs that relate to The practice can help attract viewers interested in programming that reflects the season. Combined with holiday programs, when appropriate, the channel can also target viewers on holiday long weekend or general general breaks, by planning marathon signature programs and feature franchises, the channel has rights to, or other thematic programming events. American major cable networks Freeform (25 days of Christmas, 31 days of Halloween) and are known for broadcasting long-term holiday events. After experiencing success with celebratory events such as countdown to Christmas, hallmark Channel has adopted a strategy of dividing its programs into themed seasons all year round, in an attempt to position itself as a year-round destination for celebrations (which is synergistic with ' core greeting card and collectibles ventures). [20] [21] [22]. A show's time slot or place in the schedule may be crucial to its success or failure (see tent above). The time slot can affect the overall audience of the program; Typically, earlier prime-time slots have a stronger appeal for family viewing and a younger demographic, while later dates such as 10:00 p.m. hour tend to appeal more to older demographics. Some time slots, colloquially known as graveyard slots or death slots, tend to have a smaller potential audience (with one such example on a Friday night), or intense competition from highly rated series. Watch also the broadcast of the Time zone effects watch on the North American Broadcasting Electronic Media Fall schedule of radio's Interstitial Program Computing Services - automated planning for Timeshift TV Channel Tv Lists Links - Eastman, S.T., and Ferguson, D.A. (2013). Media Programming: Strategies and Practices (9th Ed.), Boston: Thomson Wadsworth. Andreeva, Nelly (2019-02-12). Brett Weitz on TNT and TBS Future, No Dark, Depressing Drama and More Unscripted on TNT. Term. Received 2019-05-14. Battaglia, Stephen. Network TV viewing has declined, but strong demand for advertising is expected to increase upfront sales. . Received 2019-05-14. In an era of time-shifted viewing, networks remain on schedule. MediaPost. Received 2019-05-14. Ellis, J. (2000) Seeing Things: Television in the Age of Uncertainty, London: I.B. Tawi. - Steinberg, Jak (2005-05-04). 'Daily Show' Personality Gets His Own Platform. The New York Times. ISSN 0362-4331. Received 2019-09-09. Carter, Bill. ABC's Extra Careful Look At 'Jackie Thomas Show'. New York Times, 1992-12-07, p. D8. Carter, Bill. Like Cliff and Norm drink, in walks. New York Times, 1993-03-21, page A31. Why do Americans have the worst DVRs?. Slate. June 21, 2013. Received on September 9, 2019. The odd timing cause TiVo to issue a warning in the US. Digital spy. May 12, 2004. Received on September 9, 2019. Turner's quest to take over the broadcast. adage.com 2012-04-16. Received 2019- 09-09. NASCAR is going head-to-head with the Oscars. U-T San Diego. Received on January 12, 2014. ^ ^ 28; 2012. NBA All-Star Game's 7.1 million viewers down 22% of the telecast in '11. Sports business daily. Extracted 2019-09-29.CS1 maint: numerical names: list authors (link) - The purpose of the NFL color catcher is to think about the Super Bowl halftime show. Chicago Tribune. February 6, 2011. Received on January 30, 2013. Weinstein, Steve. Fox Tackles Super Bowl with Sly Plan: Television: The Rebel Network hopes to pump viewers out of CBS with a break of its own show featuring a gang from The Live. Los Angeles Times. Received on November 15, 2016. Martin Powers; Eric Moskowitz (June 15, 2013). The July 4 fireworks gala loses its national pop music. Boston Globe. Received on June 16, 2013. Plunkett, John (April 3, 2013). The Voice Against Britain's Got Talent: Planning War resumption. Keeper. Received on November 13, 2017. Maggie Brown (September 23, 2012). BBC pilots in Tuesday night's slot as he takes on ITV's Battle of the Costume Drama. The Guardian/Observer. Received on November 13, 2017. Vane, E.T., and Gross, L.S. (1994) Programming for Television, Radio and , Boston: Focal Press. Petsky, Denise (2019-04-08). Lya Renee, Chris McNally, Dan Giannot, Nathan Parsons and more cast in Hallmark channel 'Countdown To Summer' Movie Event. Term. Received 2019-04-29. Cite has an empty unknown setting: 1 (help) - Yarborough, Caitlin. Everything you need to know about Hallmark Channel in 2018. South live. Time, Inc. received February 21, 2018. Adam Buckman(March 31, 2016). Hallmark Upfront emphasizes family programming, focusing on holidays. Smi Daily News. Received on February 20, 2018. Elf and Christmas Vacation Make Holiday Magic for AMC. The Hollywood Reporter. Received 2019-03-21. Is there any hope in Friday night television's 'Time Slot of Death'?. NPR.org. Received 2019-09-09. Upfront noise: Inside doping on Fall TV in 5 hard time slots. Advertising age. 2019-05-20. Received 2019-09-09. 'Grimm' and other shows that escaped Friday night's Slot of Death. EW.com. Received 2019-09-09. Extracted from

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